Sara Coyle built a steady one-on-one therapy practice, brought on contractors, and ran straight into a problem most service founders don't see coming. The wait list didn't transfer. The growth stalled. The marketing playbook that built the business stopped working.
In this video, Sara shares what she's learning in real time about scaling Connected Roots Therapy from solo to team, why the strategies that built her practice aren't the strategies that grow it, and the moves that are actually moving the needle.
If you're scaling a service business and your hires aren't filling up the way you expected, this conversation is the diagnosis you need.
KEY TAKEAWAYS:
👉🏻 The trust you built as a solo provider doesn't auto-transfer to your team. Your marketing job fundamentally changes when you bring on contractors.
👉🏻 Social media is rarely the growth lever for service businesses under multi-six-figures. Networking, sponsorships, and showing up in person are what actually convert.
👉🏻 Hire before you feel ready. Most founders wait until they're drowning, and that's the moment growth stalls. Buying back your time is what creates the room to grow.
TIMESTAMPS:
00:00 — Sara's story and the 2019 turning point
05:50 — Why private practice gave her freedom and what she traded for it
12:17 — Building Connected Roots and the move from solo to group practice
19:30 — What actually works in service business marketing right now
26:30 — Hire before you're ready and stop being the bottleneck
CONNECT WITH SARA COYLE
Website: connectedroots.ca
LinkedIn: Sara Coyle (no H)
Instagram: @connected.roots.ottawa
CONNECT WITH CHRISTINE HAKKOLA
Website: hakkolahorizons.com
LinkedIn: https://www.linkedin.com/in/christine-hakkola
Free Guide: From 10K to 40K Months. If you've hit consistent revenue but working harder isn't creating more growth, this guide breaks down what actually has to change. https://go.hakkolahorizons.com/opt-in-10kto40k-months-guide
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