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TitreDateDurée
How to Build a Profitable Personal Brand in Just 90 Days | Sam Winsbury16 Jun 202500:51:44
Sam Winsbury, founder of Kurogo, joins the show for a sharp, tactical conversation on building a personal brand that actually drives business, especially on LinkedIn. Forget vanity metrics or recycled advice; this is about creating content that positions you as the go-to in your niche, not just another voice in the feed.

Sam's unpacking the systems behind building authority at scale, how founders should approach personal content differently, and why attention without conversion is a waste of time.

🟣 In this episode, we’re diving deep into:

💡 Why most LinkedIn content fails to build real trust
🧠 The psychology behind content that converts
🔧 How to systemise your personal brand without sounding robotic
📈 Balancing growth, positioning, and monetisation as a founder
🛠️ Creating leverage from content that compounds over time

This is an episode worth tuning into if you’re serious about making your online presence drive real results.

Timestamps:
00:00 Introductions
01:00 Starting a marketing agency straight after graduation
04:00 Hustling for freelance gigs and the unexpected power of LinkedIn
06:28 Overcoming fear and shame when you start posting online
08:32 Insecurity and building conviction as a young founder
10:30 Splitting the business into agency and education models
14:44 Do you actually need a personal brand to succeed?
16:41 The 30-day game plan to build your brand from scratch
18:52 What part of Sam still feels unseen despite all the visibility
20:00 Why 10% extra effort changes everything
26:48 Fear of complacency and being driven by internal standards
29:57 Grief, ambition, and the emotion behind building something alone
30:41 Founder vs performer, how personal branding blurs the line
33:17 Hiring globally and building a high-performing remote team
36:00 Growing beyond LinkedIn, adding PR, speaking, and funnels
39:21 Why most of LinkedIn content feels cringey and superficial
42:14 Image plus text - what actually performs best right now
44:27 Sam’s no-BS approach to routines

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Why a Co-founder Might Just Save Your Startup Business01 Jun 202501:02:49
Starting a winery in a city with no vineyards is bold—but doing it as a trio of first-time founders takes a different level of trust and tension. In this episode, I’m joined by Ross McLauchlan and Matt Smith—two of the three minds behind The Austin Winery (Cooper in spirit)—to unpack what co-founding really looks like behind the scenes. From blurred roles and creative conflict to growing pains and long-haul alignment, they share how the partnership evolved, what nearly broke it, and what’s kept it strong over a decade of building. It’s a refreshingly honest look at what it takes to build something meaningful without burning out—or burning bridges.

00:00 Introduction
01:00 How wine became their cultural bridge
06:08 Launching Austin's first urban winery
08:42 The hidden challenges of wine production
13:23 Reshaping Texas wine's reputation
16:08 Making wine approachable for everyone
20:13 What they'd do differently now
23:15 Wisdom for aspiring wine entrepreneurs
25:30 Staying passionate after a full decade
27:32 The value in starting small
28:43 Navigating decisions as cofounders
33:04 Inside the winery's team culture
35:18 Finding balance in workplace dynamics
42:11 Breaking down wine business economics
46:06 When politics disrupted their global plans
50:05 The five-year vision ahead
54:23 Stories behind their signature bottles
57:50 Approaching each wine like an album release

→ Follow Founders With Nick:
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LinkedIn: https://www.linkedin.com/company/founders-with-nick

→ Nick Langridge
LinkedIn: https://www.linkedin.com/in/nick-langridge/
LNGR: https://www.lngr.co.uk/

→ Follow Austin Winery:
Instagram: https://www.instagram.com/theaustinwinery/?hl=en
Austin Winery: https://www.theaustinwinery.com/
The Savourists LTD.20 Jan 202500:44:09

On this episode of Founders With Nick, I am joined by Harry Turpin of The Savourists Ltd.


Harry is trying to conquer the healthy snack isle and disrupt and entire industry. He speaks about how he got into the snack game, what he thinks of the consumer and how his business is going to be the go to brand of healthy snacking.


Enjoy the show!

ShipShape.vc13 Jan 202500:57:06

Founders with Nick | Episode 2: Navigating the VC Landscape with Daniel Sawko

In this episode, I sit down with Daniel Sawko, the founder of Ship Shape VC, to explore his journey from the world of finance to launching a platform that simplifies venture capital fundraising for startups.


He is a hugely likeable individual, who is intelligent, driven and focused to ensure ShipShape is authority in search engines for the VC world and beyond.


Whether you're a startup founder or just curious about the inner workings of the VC ecosystem, this conversation is packed with valuable advice and perspectives.


Generation Z-oplo05 Jan 202500:58:21

Founders with Nick - Episode 1: Tom Cullen, Founder of Zoplo


In the debut episode of Founders with Nick, we sit down with Tom Cullen, the visionary founder of Zoplo, the largest Gen Z polling app in the world. Tom takes us on an inspiring journey, from his humble beginnings growing up on a council estate to his academic pursuits at Newcastle University.

We delve into his early career experiences at EY and Barclays, where he honed his skills in sales and thrived in fast-paced environments. These pivotal moments paved the way for the creation of Zoplo, a groundbreaking app that is set to revolutionise the polling industry.

Join us as Tom shares his origin story, the challenges he faced, and his aspirations for Zoplo to become the next big thing in the world of polling.

Watch This if You're Looking to Quit Your Job & Start a Business18 May 202500:55:55

Founders With Nick is on the move—this week, we're in Austin, TX with Abel Olmos, founder of The Barbashop, to break down the truth behind building a brick-and-mortar brand from scratch. Far beyond clean fades and cool interiors, Abel reveals what it really takes to scale a people-first business in a saturated space.


From team dynamics and toxic hires to co-founder trust and learning how to let go, this episode explores the uncomfortable but necessary challenges of early-stage leadership.


Whether you're building a barbershop or a startup, the mindset shifts and management lessons here are universal.


  • 00:00 Introduction of Abel Olmos
  • 01:20 Who you must become for business growth
  • 03:50 Finding purpose through early pivots
  • 06:26 The magic of finding your cofounder
  • 10:05 Building safety and reframing failure
  • 13:06 Handling conflict without toxic culture
  • 16:42 Knowing when to walk away
  • 19:14 How culture naturally filters out toxicity
  • 22:38 Bronx roots and adapting to New York
  • 26:47 Breaking free from corporate identity boxes
  • 28:43 Escape plan for corporate workers
  • 35:40 Expanding through hospitality and vision
  • 40:05 Playing your own game, not theirs
  • 44:55 The moment everything had to change
  • 49:23 Creating space for creativity at work
  • 52:00 Being the boss you always needed


→ Follow Founders With Nick:
Instagram: https://www.instagram.com/founderswithnick
LinkedIn: https://www.linkedin.com/company/founders-with-nick

→ Nick Langridge
LinkedIn: https://www.linkedin.com/in/nick-langridge/
Website: https://www.lngr.co.uk/

→ Follow Abel:
LinkedIn: https://www.linkedin.com/in/abelolmos-pm/
Instagram: https://www.instagram.com/abelolmos/
The Barbashop: https://www.thebarba.shop

Raw Advice for Starting Your Own Business From Scratch (4 Lessons)05 May 202500:44:29

Ross Neal—former professional rugby player turned performance consultant—brings a refreshingly honest take on ambition, burnout, and the myth of high-performance culture. We often assume elite athletes are relentlessly driven from day one, but Ross admits he coasted early, only stepping up when the risk of failure became real.

In this episode, he reveals what finally lit the fire, why pressure is really about uncertainty, and how many “high performers” aren’t as disciplined as they claim. A sharp, grounded conversation for any founder or entrepreneur aiming for the next level.

Episode timeline

  • 0:00 Meeting Ross and his rugby beginnings
  • 06:06 First pro contract and financial lessons
  • 10:22 Finding your edge through desperation
  • 14:02 Breaking into Wasps’ first team
  • 20:49 Career highs, regrets and team culture
  • 24:35 From rugby pitch to business world
  • 31:26 Building high performance in companies
  • 35:53 Creating meaningful workplace interactions
  • 39:57 Smart hiring for entrepreneurs
  • 42:49 Using your unique expertise

Connect

→ Follow Founders With Nick:
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LinkedIn

→ Nick Langridge:
LinkedIn
LNGR

→ Follow Ross:
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Instagram

I Quit My 9-5 & Built a Business From Scratch: Here's What I Learned20 Apr 202500:50:20

Everyone thinks starting a fashion brand is about aesthetics and creativity—but Ben Hurren knows it's about obsession, patience, and operational grit. After two decades leading menswear at Harvey Nichols, Selfridges, and REISS, Ben’s now building Vingt Quarte: a denim brand four years in the making, born from a gap he saw and couldn’t unsee.

In this episode, Ben shares the reality of launching a fashion business with deep industry experience but zero startup experience. From botched factory relationships to production delays, he opens up about the lessons that almost broke the brand—and the moments that kept it alive. If you’ve ever dreamt of building a label from scratch, this one’s for you.

Episode timeline

  • 0:00 The journey into fashion
  • 03:39 Learning from industry veterans
  • 06:11 When e-commerce changed everything
  • 11:18 Inside Selfridges’ buying strategies
  • 17:34 How men and women shop differently
  • 21:07 The vision behind Concept24
  • 25:40 Taking the entrepreneurial leap
  • 28:10 Vingt Quarte’s story and valuable failures
  • 33:11 Building a team while keeping your vision
  • 35:18 Planning for growth and eventual exit
  • 38:37 Why fashion startups struggle to survive
  • 42:48 The manufacturing challenge
  • 44:18 Wisdom for fashion entrepreneurs
  • 45:57 Building beyond the brand

Connect

→ Follow Founders With Nick:
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LinkedIn

→ Nick Langridge:
LinkedIn
LNGR

→ Follow Ben:
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Instagram

Building a Successful Startup Business from Scratch (zero experience needed)06 Apr 202500:50:16

Starting a business with no experience sounds like a risk—but for this week’s guests Nicklas Vang & Leopold Henriksen, it became their greatest advantage. With no background in supplements, the co-founders of SUPPLME questioned everything the industry took for granted—from outdated pill formats to poor absorption rates.In this episode, they share how a lockdown routine in Copenhagen sparked the idea of a supplement company, the reality of bootstrapping while working full-time, and how they turned scientific curiosity into a fully-fledged supplement brand. From failed manufacturers to bluffing their way into pitch meetings, Nicklas and Leopold prove that with enough grit, energy, and belief, you don’t need industry expertise to build something that matters.0:00 Paddle board conversations that sparked a business04:43 When casual ideas turn serious06:13 Balancing day jobs with startup dreams07:30 Securing crucial government funding08:28 Taking the leap to full-time founders09:44 The supplement industry's dirty secrets11:09 Finding their place in a crowded market13:36 Understanding their ideal customer15:45 Startup life in Denmark18:51 Navigating co-founder relationships21:31 Early sales lessons and B2B focus23:48 Building the first team and community26:00 Breaking down the science behind their product29:35 Learning from early mistakes33:56 Why DTC failed and finding their path36:38 Landing their first major clients39:52 Creative ways to get meetings43:20 The high-pressure first big delivery44:11 The Antler experience and pitch insights45:55 Growing into confident founders48:08 Key takeaways from their journey49:10 Co-founding versus going solo→ Follow Founders With Nick:Instagram: https://www.instagram.com/founderswithnickLinkedIn: https://www.linkedin.com/company/founders-with-nick→ Nick LangridgeLinkedIn: https://www.linkedin.com/in/nick-langridge/LNGR: https://www.lngr.co.uk/

Ross Neal 14 Mar 202500:43:42

🎙️ Founders with Nick – Episode with Ross Neal

In this episode, I sit down with Ross Neal, ex-professional rugby player turned high-performance coach. We dive into his journey—starting rugby at a young age, the struggles of not fully applying himself, and the challenges of breaking into the first team.


Ross shares his insights on what separates top performers, the mindset shifts that changed his career, and how he’s now helping others unlock their potential through his coaching business.


A must-listen for anyone interested in resilience, growth, and high performance.

Joey Speed24 Feb 202500:53:33

Summary


In this episode of Founders with Nick, Joey Speed, a seven-time founder, shares his journey from a supportive childhood to navigating the challenges of entrepreneurship.

He discusses his early influences, the lessons learned from his first business failures, and the transition into the recruitment industry. Joey emphasises the importance of mentorship in sales and the unique challenges faced in recruitment.

He also reflects on his transformative experience living in Colombia and his current ventures, including a new SaaS business aimed at helping entrepreneurs.

The conversation concludes with insights on the future of AI and its impact on human interaction.


Chapters


00:00 Introduction and Background

00:36 Childhood Influences and Family Dynamics

03:27 University Experience and Early Entrepreneurship

06:28 First Business Venture and Lessons Learned

09:30 Transition to Recruitment and Sales Insights

12:26 Mentorship and Personal Growth

15:13 Building Trust in Sales

18:32 Quitting the Job and Starting a Business

21:30 Respect Among Entrepreneurs

23:40 The Slimy Side of Recruitment

27:53 Incentives and Their Impact on Recruitment

29:40 Rapid Growth and Market Timing

32:19 Burnout and Mental Health Awareness

36:24 Discovering Colombia: A New Chapter

39:56 Building a New Future: Entrepreneurial Ventures




Hartex - Feels Good19 Feb 202500:52:47

Summary


In this engaging conversation, Harry from Hartex shares his journey from a vintage shop owner in London to understanding his neurodivergence. He discusses the challenges of running a business, the importance of community, and his aspirations for the future. Harry reflects on his educational experiences, the evolution of the vintage market, and the cultural landscape of London, providing valuable insights for aspiring entrepreneurs.


Chapters


00:00 Harry's Background and the Evolution of Hartex

06:28 Navigating Education and Neurodivergence

12:40 Challenges of Running a Vintage Shop in London

23:29 Transitioning from Vinegar Yard to Gabriel's Wharf

28:29 Lessons from Legal Challenges

31:58 The Role of Family Support

35:36 Navigating Business Challenges

42:37 Advice for Aspiring Vintage Shop Owners

47:34 Cultural Reflections and Community Engagement


Boicevox10 Feb 202501:02:13

Episode 4 - Alexander MacDonald - Co Founder


Alex is building the first SDR cold calling A.I appointment setting business for the financial services industry.


We dive into how he came up with the idea, his past and why building a business is not for everyone.


Brutal Reasons Why Most Businesses Fail (Avoid These Mistakes)11 Aug 202500:58:46

Callum Woodcock spent seven years dreaming about starting a company while working at JP Morgan.



He had zero investor connections, was searching for a perfect co-founder who didn’t exist, and kept reading entrepreneurship books instead of actually getting started.



In this episode of Founders With Nick, Callum reveals how he went from corporate paralysis to building a wine investment platform that’s solving problems the entire industry has ignored for decades, why most wine businesses accidentally become Ponzi schemes, and how his deepest insecurities became the driving force behind his success.



00:00 Introduction
02:00 Building in Barcelona and what this interview aims to uncover
06:24 Bootstrapping versus venture capital and the emotional cost
08:24 Breaking in without a network and the snowball effect of one contact
12:52 Just ask for help and ditch the self-reliance myth
18:12 How Cotri’s backing changed everything for credibility
24:19 The legal structure that lets clients keep their tax perks
25:33 Who WineFi is not for and why that matters
29:04 Deep ownership, identity and how workaholism shows up
35:49 Self-doubt, overthinking and who keeps him grounded
46:55 A real misstep with a post and what he learned from it
51:33 Finding community and levelling up through founder networks



→ Follow Founders With Nick
Instagram: https://www.instagram.com/founderswithnick
LinkedIn: https://www.linkedin.com/company/founders-with-nick



→ Nick Langridge
LinkedIn: https://www.linkedin.com/in/nick-langridge/



→ Follow Callum
LinkedIn: https://www.linkedin.com/in/callumwoodcock/
Instagram: https://www.instagram.com/winefi_official/?hl=en
WineFi: https://winefi.co/

EXCLUSIVE: JENKI - The Matcha Brand Taking Over London28 Jul 202500:51:35
Otto and Claudia Boyer didn't set out to revolutionise London's café scene. What started as evening conversations over dinner became weekend pop-ups, then a bootstrap journey that would take them from making £15 at Brick Lane Market to opening permanent bars across London.

In this episode of Founders With Nick, Otto and Claudia Boyer share the unglamorous reality of building from nothing, why they removed their best-selling coffee (and saw sales jump 80%), and how having twins somehow made them more ambitious, not less.

🟣 We cover:
☕ Why their first markets failed, and what this taught them
🏪 The birthday phone call that landed them in Selfridges (completely unplanned)
💰 How bootstrap pressure creates better decisions than VC money
👶 Managing rapid growth while becoming parents to twins
🤝 Working as married cofounders without destroying the relationship
📈 The brutal focus that took them to multiple revenue streams & matcha mastery

For anyone building something from scratch, this is an honest look at what it takes to survive the early years, make hard decisions, and grow a business when quitting just isn't an option.

01:00 Building Jenki from scratch with no funding or fanfare
04:38 Early pop-ups, failed markets, and testing the concept
09:01 Designing the first bar to pull customers in
13:37 Creating four revenue streams beyond just the bars
21:26 Navigating conflict and building healthy co-founder dynamics
25:31 Scaling the team and defining new founder roles
31:54 Understanding customer behaviour
34:59 Getting better at saying no and trusting gut instinct
36:25 The bleakest moment after launch and pushing through
40:38 Struggling to feel successful while still chasing growth
42:08 How having twins reshaped their ambition and perspective
48:06 What makes Jenki truly different from the rest

→ Follow Founders With Nick:
Instagram: https://www.instagram.com/founderswithnick
LinkedIn: https://www.linkedin.com/company/founders-with-nick

→ Nick Langridge
LinkedIn: https://www.linkedin.com/in/nick-langridge/

→ Follow Jenki:
Instagram: https://www.instagram.com/jenkimatcha/?hl=en
Jenki: https://www.jenki.co.uk/
How I Built a Creative Business From Scratch (With Zero Experience)14 Jul 202500:42:18
Lucy Baird didn’t leave her job with a clear plan. She left because she knew staying was no longer an option. What followed was the slow, quiet build of Studio LGB, an interior design practice rooted in clarity, trust, and work that speaks for itself. Less than two years in, her studio is already earning attention from the likes of Architectural Digest.

In this episode of Founders With Nick, Lucy shares how she navigated those uncertain early months, how she won her first major clients without a portfolio, and what it really takes to go from employee to founder in a saturated industry.

🟣 In this episode, we cover:

🏙️ Starting a design studio with no cofounder, no funding, no backup
📐 The slow, thoughtful way she landed her first big projects
🧠 The mindset shift from employee to creative entrepreneur
💬 Why client relationships are as much psychology as they are design
⚖️ How she’s defining growth on her own terms

For anyone thinking of making the leap, or already mid-jump, this is a real look at what it means to create on your own terms.

Timestamps:
00:00 Introduction
02:00 Leaving your job and sending that important email
06:56 Building a network from scratch in New York
09:46 Debunking misconceptions about interior design
11:49 The brutal truth of project and client management
16:24 How to accurately charge clients for work
17:52 Signature style and what makes work stand out
19:56 Art as the starting point for every room
21:24 Struggling with numbers but learning to let support in
23:59 Facing scepticism and proving yourself in a male-dominated industry
28:31 Hot streaks, dry spells, and faking confidence online
30:58 Advice for anyone stuck in a job they’ve outgrown
33:11 Spaces as a glimpse into people’s personalities
36:09 Old buildings, charm and the soul of a space
37:14 Leaving a legacy through design and function

→ Follow Founders With Nick:
Instagram: https://www.instagram.com/founderswithnick
LinkedIn: https://www.linkedin.com/company/founders-with-nick

→ Nick Langridge
LinkedIn: https://www.linkedin.com/in/nick-langridge/
LNGR: https://www.lngr.co.uk/

→ Follow Lucy:
Instagram: https://www.instagram.com/lucycurates/
Studio LGB: https://www.studiolgb.com/
Watch This if You’re Thinking About Quitting Your 9-5 to Start a Business | Alex Marks29 Jun 202500:46:25
When Alex Marks left her law career, she didn’t have a clear roadmap. Just a small payout, no restaurant experience, and a hunch that something better was on the other side of risk. That hunch became Sushi Counter.

🟣 In the latest episode of Founders With Nick, we’re unpacking how she went from a law firm in Manhattan to running Sushi Counter, an Aussie-style grab-and-go sushi brand now expanding across NYC. We talk through the early chaos, the cost of people-pleasing, and the unexpected advantages of not knowing the rules.

→ Join us as we unpack:

🍣 Why staying niche gave Sushi Counter its edge
💼 How she walked away from law without a backup plan
🧠 Leading without experience and learning to own the role
📦 The importance of keeping operations scrappy and simple
💬 What most founders get wrong about process and leadership

Messy, honest, and full of lessons for anyone building something from scratch.

Timestamps:
00:00 Introduction
01:00 Leaving law behind to start a sushi business in New York
07:33 Creating a simple spreadsheet to justify taking the leap
10:08 Why sushi and why commit to New York, not Melbourne
13:33 How being a people pleaser complicated early leadership
17:59 Learning on the job and growing into being a boss
22:53 Imposter syndrome and feeling like she got lucky
30:34 Thriving in a scrappy, unstructured environment
32:40 The Aussie-style sushi model and gap in the NYC market
36:10 Why not knowing the rules made the model work better
40:08 The long-term vision of expanding beyond New York
43:43 The one legal thing she wishes she'd done from day one
45:00 Common founder traits and what sets them apart

Follow Founders With Nick:
Instagram: https://www.instagram.com/founderswithnick
LinkedIn: https://www.linkedin.com/company/founders-with-nick

Nick Langridge
LinkedIn: https://www.linkedin.com/in/nick-langridge/
LNGR: https://www.lngr.co.uk/

Follow Alex:
Instagram: https://www.instagram.com/sushicounternyc/?hl=en
Sushi Counter: https://sushicounternyc.com/
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