Episode 137: This week, Kyle Hagge, Chief of Staff to the COO at Morning Brew and co-host of the podcast Per My Last Email is guest hosting Founder’s Journal to chat about career pivots. Kyle shares his own experience with career changes and discusses the importance of utilizing side projects, weak ties, and storytelling.   Want to hear more of Kyle's career advice? Check out his podcast, Per My Last Email, here: https://link.chtbl.com/uMGkoryq Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 136: In today’s episode, I chat with marketing master Noah Kagan, the founder and CEO of Appsumo and New York Times bestselling author of Million Dollar Weekend. Noah shares his repeatable marketing playbook, and I have him rip apart my marketing strategy for Storyarb.  Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 127: On this episode of Founder’s Journal, I break down the exact strategies we used to acquire our first 10,000 newsletter subscribers and abstractable growth lessons you can apply to your business. Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 39: No pain, no gain. What doesn’t kill you makes you stronger. Growth lies in discomfort. Pressure makes diamonds. You’ve probably heard these phrases multiple times. It’s supposed to capture the relationship between our immediate struggles with future success. Alex Lieberman (@businessbarista) talks about the psychological effects of pleasure & pain and why we make certain choices. Plus, tips on how to identify these moments to ensure you’re making the right decision for long-term pleasure.  Timestamps: (00:40): Intro (08:17): The science behind it (11:23): How does pleasure & pain show up at work? (13:56): Identify pleasure traps (15:45): Managing short-term pains (17:49): Expanding your manageable pains Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com Links: The Paradox of Pleasure | Hidden Brain Media  #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 38: Building an audience or following on social media is no longer an influencer-exclusive goal. Entrepreneurs and business builders can leverage a large following to reap benefits to their business. Alex Lieberman (@businessbarista) breaks down 5 easy, doable steps to build a content strategy to build a better audience in today’s connected world.  Timestamps: (00:18): Intro (01:14): Why build an audience (03:46): Define your goals (05:56): Build your content pillars (10:06): Picking your audience (12:49): Choose your platform (15:33): Content that sings (16:04): 2 buckets for content Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com Links: Nick Huber episode https://twitter.com/businessbarista/status/1352277955460915200?s=20 How to Make Viral Content: Tips for Creating & Writing Content That Goes Viral Shaan Puri on X: "most people's writing is boring, or too complicated. here's 7 things that will make you a better writer. Let's start with the most non-obvious tip:" / X  https://twitter.com/AlexAndBooks_/status/1427332625061093383?s=20  https://twitter.com/WrongsToWrite/status/1553693728958824448?s=20  Justin Welsh on Twitter: "Here's what you'll learn by reading this: 1. Avoiding the biggest thread mistakes 2. How to write a great thread body 3. Using headers and white space 4. Writing a great CTA for the end 5. Establishing your "hook Tweet" 6. 3 killer openers Let's dive in ↓" / X  #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 37: Alex Lieberman (@businessbarista) shares 6 musings in the last week that have been the conversation of the Internet-sphere. Learn why demand does not equal product market fit, how we tend to overreact to every trending product, and why entrepreneurs are expected to move at break-neck speeds. In reality, every business is hard, make sure you have the right reference point when hiring, and why discipline is the most important quality to have.  Timestamps: (01:37): Why demand doesn’t mean product market fit (07:08): The age of overreaction (09:47): Expectation of moving fast (12:47): Every business is hard (13:44): Having the right reference point (18:36): It’s all about discipline Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 36: It’s time for another mailbag episode! Alex Lieberman (@businessbarista) answers some burning questions from our listeners. In this episode, Alex talks about how to balance your long-term brand with short-term profits, how to test a new business idea, why he chose to be a chairman vs. CEO, and ultimate goals and motivation.  Timestamps: (02:08): How to balance brand building with profits (09:05): How to test a new business idea? (16:32): Why be chairman from day one of the new business? (22:00): What’s your ultimate goal with Storyarb? (24:34): Did your motivation change after selling Morning Brew? Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 35: Codie Sanchez (@Codie_Sanchez) stops by to drop off gems about business building. As someone who’s used to going against the grain, she proudly wears the title of “unemployable,” in that she was meant to be an entrepreneur. Codie walkthrough 6 tips to help make the founder’s journey easier. Timestamps: (01:37): Contrarian thinking (06:02): It gets lonely when building (07:51): Check your bank account (08:25): Waking up at 5AM (09:52): Efficient days vs. effective days (11:22): No is a full sentence (14:04): Addressing the peanut gallery Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com Links: Codie Sanchez Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 34: Alex Lieberman (@businessbarista) reviews the article “Choose Good Quests” and talks about 4 types of quests every entrepreneur will have to choose from. Knowing which quest you’re on can determine how much effort you should be placing on your current quest. Secondly, Alex reflects on his own journey and evaluates which quest he is undertaking. Which quest are you on? Timestamps: (00:15): Listener feedback (02:39): The 4 types of quests (06:35): Reflections on my quests (10:48): Founders who are on good quests Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com Links: Choose Good Quests - by Trae Stephens and Markie Wagner  #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 33: Lace them up! Alex Lieberman (@businessbarista) dives into the meteoric rise of Hoka, the popular shoe brand that just crossed the $1 billion mark in revenue. Since the pandemic, it went from having less than 10% of Deckers’ (parent company) revenue to nearly 40%, and a stock that is up 375% over the last 5 years. Learn more about the history of this niche, French brand; and how you can apply it to your business.  Timestamps: (01:15): History of Hoka (04:35): Great product for big problem (05:48): Obsessive focus on a core audience (09:38): How did Hoka rise so quickly? (12:58): The shift in marketing Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com Links: Fly Human Fly | HOKA®  #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal  here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/  Subscribe to Morning Brew! Sign up for free today:  https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 32: Romeen Sheth (@RomeenSheth) steps in for a guest founder’s journal to share his 3 frameworks related to talent. These simple, but effective frameworks can help any founder hire the right talent to make their organization successful. Not a founder? This also benefits those who are looking for a career change or evaluation by knowing when it's time transition into a new role and how to approach it. Timestamps: (00:52): Intro (01:58): Framework 1 - how to choose where to work (05:28): Framework 2 - develop a personal working guide (08:08): Framework 3 - how do you switch roles? Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com Links: Romeen Sheth website #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 31: Alex Lieberman (@businessbarista) analyzes a viral tweet by a former director at Twitter where she talked about the moments leading up to Twitter’s sale to Elon Musk and what it was like working with him. While there are numerous articles and think pieces of Elon’s leadership, this gives an intimate look that is nuanced.  Timestamps: (00:31): Who was Esther Crawford? (01:50): “You can’t just be a builder, you have to be a politician” (03:28): Waiting for Twitter to sell (04:32): What it was like working with Elon (06:55): The higher you climb, the lonelier it gets Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com Links: Full Esther Crawford tweet #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 30: Alex Lieberman (@businessbarista) has returned from his vacation in Africa. During his trip, he got to experience rich culture and world-class service. It was the break needed to acquire a new perspective on his company, Storyarb. While most shy away from spending time away from their business, a substantial vacation can reveal any holes or gaps in your processes, or validate the ones that are working. Next time you’re thinking about taking some time off, take it.  Timestamps: (00:48): Reflections from Africa (02:15): Breaking social media addiction (05:38): Work like a lion, not a cow (09:30): How traveling can help your business Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 126: Today I discuss my biggest takeaways from a Fortune 500 CMO dinner I hosted, choosing between freelancers vs. full-time employees, lessons in storytelling from Shaan Puri, the importance of following your energy, and joining the board of a non-profit.  Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 29: Disagreements and conflicts are bound to happen. They can either make you stronger as a team through resolution and understanding, or become detrimental that can hurt the business. Alex Lieberman (@businessbarista) shares this two-part playbook to handle big disagreements at work, making sure the conflicts you have among colleagues help strengthen your relationships, not break them. Timestamps: (00:24): Intro (01:01): The 6 ground rules to a good disagreement (04:52): The 6 steps disagreeing in the moment Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com Links: https://twitter.com/MnkeDaniel/status/1683814657474134017?s=20  #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 28: Alex Lieberman (@businessbarista) runs through 8 biases that affect all business leaders and decision-making. He ties real-life examples during the early days of Morning Brew to each bias and the reflections from those experiences. By acknowledging these potential blindspots, this will help prevent making poor decisions based on feeling and more on tangible evidence.  Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com Links: https://twitter.com/MnkeDaniel/status/1683814657474134017?s=20  #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 27: In another edition of a guest entry for Founder’s Journal, Sam Parr (@thesamparr) shares the secrets of how he built The Hustle, a wildly popular newsletter covering business and tech that was acquired by Hubspot in 2021. In this episode, learn all the tools that will provide the necessary data to make informed decisions.  Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com Links: https://www.ideationbootcamp.co/  https://joinhampton.com/  https://www.reddit.com/r/fatFIRE/  https://www.comparitech.com/  https://www.gov.uk/government/organisations/companies-house  https://www.oracle.com/cx/advertising/measurement/  #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about Shopify here: https://shopify.com/crazyones Episode Type (Full/Bonus/Trailer): Full Episode Rating (Clean/Explicit/Unspecified): Clean [unless REALLLY not clean] Season Number: 1 Ep Number (same as prev pubbed ep for Bonus/Trailer): 027 Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 26: Mistakes happen. But it can be difficult knowing which mistake is the right one or the wrong one. Depending on the type of mistake, they can either help solidify a foundation for your business or create a structure of bad habits. Alex Lieberman (@businessbarista) talks about an employee’s first mistake and reflects on the mistakes he’s made over the past.  Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 25: Alex Lieberman (@businessbarista) has hired the first employee for his business. It’s a pivotal moment and crucial time as it can set the tone for future success. If you’re trying to look beyond the resume, your top, early talent should have these 4 key characteristics: critical thinking, obsessive brain, self-awareness, and a force of nature.  Timestamps: (00:57): Reflecting on how to hire (02:01): The first employee resignation (03:52): The interview process (07:50): 4 characteristics of great talent Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 24: Alex Lieberman (@businessbarista) does his temperature for the week where he shares what went well, what didn’t, and what he learned. Multimedia has grown tremendously at Morning Brew and Alex celebrates the big steps it’s taken. Social media is a constant distraction — that’s why Alex is hiring a productivity coach. Alex learns the origins of how the idea of Pokémon turned into a $100 billion business Timestamps: (01:21): Getting over the multimedia hump (04:41): Hitting revenue target at Storyarb (09:02): Social media distracts (10:10): Pokemon’s origins (12:16): The halo effect Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 23: Alex Lieberman (@businessbarista) has insecurities and he wants to share it with the world. Leaders are often perceived as being impervious to any shortcomings they may have in their business, personalities, or abilities. Here are the reasons why you should consider being more open about your insecurities. Timestamps: (01:14): Should you share your insecurities to investors? (02:52): 4 skill sets of daring leadership (05:09): My own insecurities (08:10): Why share at all? Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 22: Often the most successful people have an inner circle that they trust and can turn to when they need support. Alex Lieberman (@businessbarista) shares this quick 9 step exercise to identify, audit, and elevate your inner circle to make sure you are surrounding yourself with the right people to enable your success.  Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal  here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/  Subscribe to Morning Brew! Sign up for free today:  https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 21: Did you know that 90% of the world’s data was created in the last two years? There’s an abundance of content out there. Alex Lieberman (@businessbarista) shares his tips on how to cut through the noise and find content that interests you and helps your business.  Timestamps: (00:26): The state of content on the Internet (03:56): My curated list of content (07:03): How to cut through the noise Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 20: Alex Lieberman (@businessbarista) shares his takeaways from Bob Iger’s memoir The Ride Of A Lifetime. Considered one of the most prominent CEOs of all-time, his journey is filled with peaks and valleys. While there are multiple lessons every entrepreneur can learn from in his memoir, this episode highlights the skill of compartmentalization for leaders during times of tragedy.  Timestamps: (01:18): Intro (02:11): Orlando shooting (06:12): Learn to compartmentalize (09:04): How to manage a business during grief Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 125: In today’s episode I chat about being in a content creation slump, making an impact as an entrepreneur, and why you never know if it is the right time to go all in on your business.  Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 19: Alex Lieberman (@businessbarista) was never trained in sales, yet forced to become a salesperson through the journey of his business building. Why? Because it’s the skill that will ultimately grow your business. Here are 8 strategies that any person can use regardless of your sales level.  Timestamps: (01:55): Tip #1 - Do your homework (03:08): Tip #2 - Offense vs. defense (04:07): Tip #3 - Use weaknesses to your advantage (05:22): Tip #4 - Anticipate questions or concern (07:02): Tip #5 - Treat customers as humans (08:15): Tip #6 - Reflect back your understandings (09:14): Tip #7 - Focus on strengths over competitors  (10:23): Tip #8 - Set clear expectations Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 18: When it comes to an idea, we naturally try to identify the solution to any problems we inevitably encounter. In the world of Chess, amateur players tend to resort to this solution-centric thought process. However, grandmasters spend time falsifying their idea before they make their next move. This is called the falsification ratio. Alex Lieberman (@businessbarista) breaks down what the ratio is and how it can relate to the world of business, but also why it can be impractical in reality. Timestamps: (01:01): Intro (01:30): The falsification ratio (03:53): Why falsification ratio is harder than you think Links:  Notes on Puzzles - Nabeel S. Qureshi  Think Like a Super-GM: Adams, Michael, Hurtado, Philip  Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 17: Alex Lieberman (@businessbarista) runs through 10 startup ideas and determines why he would (or wouldn’t) take an investor meeting. These are real ideas that’s been pitched to him, and while some seem like viable businesses, he has to consider if they are solving a problem and have a substantial market. This is a great exercise to get into the minds of investors…it’s Startup Crossfit!  Timestamps: (01:14): Idea #1 - 1 million kids climbing (02:21): Idea #2 - Business coaching firm by vets (06:25): Idea #3 - Catch up with friends app (08:32): Idea #4 - Retro tech your digital playlist (10:28): Idea #5 - Ice cream truck franchise (12:57): Idea #6 - End of life planning platform (13:29): Idea #7 - Tutoring marketplace (14:46): Idea #8 - Liquid Death of conversation starters (17:12): Idea #9 - Semi luxury bus company (18:38): Idea #10 - Marketplace for semi-private student coaching Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 16: Michael Sikand (@michaelsikand) and Simran Sandhu (@_simmy_) share the story of how they started Our Future, the #1 source of business for GenZ. After building a massive following on TikTok and garnering millions of views on their short-form explainers, they were acquired by Morning Brew. But post-acquisition life only brought a new set of challenges. Learn about the considerations and consequences of selling your business from these young and talented entrepreneurs.  Timestamps: (03:01): Intro (09:58): Attracting investors (13:55): Managing expectations (17:32): Unlocking synergies with your new partner Links: Our Future Podcast Our Future IG Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 15: It’s our first ever mailbag episode! Alex Lieberman (@businessbarista) answers questions that cover whether you should be worried about someone stealing your idea, what to do in the first 90 days of starting a business, how to leverage your network whether big or small, and knowing when to pivot.  Timestamps: (01:01): Intro (02:21): How quickly should you have investor convos? (09:25): Do you have a playbook in your first 90 days? (16:42): Can you build a business without a big network? (20:35): What is your framework on when to pivot? Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 14: So you’ve just hired your first employee. You’re excited. It’s a big milestone for your business. Now what? Alex Lieberman (@businessbarista) shares his tips to making sure your first (and future) employee is bought-in from day one. He’ll be sharing how you can establish the “why” and solidifying the “how” in your onboarding process so that they can hit the ground running.  Timestamps: (01:01): What’s wrong with onboarding today (04:21): What does good onboarding look like (06:15): Establishing the WHY (07:52): Establishing the HOW Links: Onboarding Video Script Why “SOP” sucks  Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 13: Alex Lieberman (@businessbarista) gives an update on his ghostwriting content agency business, Storyarb. Perhaps the biggest step in any business is hiring its first employee and Storyarb will have a new content strategist. The most important next step is onboarding – which is the stage that can set the standard for both the employee and company. Next, Alex shares some of the initial numbers of Storyarb to give you a clear picture of the progress he’s making.  Timestamps: (01:30): The story behind Storyarb (03:00): Numbers behind the business (06:15): The biggest wins so far (10:52): The biggest losses so far (13:01): My top priorities at this stage Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 12: Alex Lieberman (@businessbarista) breaks down the biggest news of the Internet: Threads. It’s been dubbed the “Twitter-killer”, but did you know Threads existed and failed the first time? Here are the 4 takeaways you can think about when you’re building your business.  Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 11: Alex Lieberman (@businessbarista) shares the inevitable throughout your career: getting advice. Whether you’re starting your journey or a seasoned veteran, you’ll likely be receiving advice from other professionals along your career path. And while seeking advice is generally a good thing, not all advice can be helpful. Here are the 4 types of advice you’ll get and how to identify them.  Timestamps: (01:30): Advice coming in from everywhere (03:11): Getting advice about Morning Brew (08:06): Type 1 - Selfish, uninformed advice (09:15): Type 2 - Selfish, informed advice (10:04): Type 3 - Unselfish, uninformed advice (10:46): Type 4 - Unselfish, informed advice Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 10: It’s a Founder’s Journal takeover! Bolt Storage founder Nick Huber (@sweatystartup) talks about how he built his business and the biggest lessons to take home for entrepreneurs. The biggest mistake founders make is trying to do everything when they should be reframing their minds to trying to find people to do the necessary tasks for your business.  Timestamps: (01:30): Intro (04:01): Reframing your mind (06:06): Take small steps (09:15): Surround yourself with the right people Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com Links: Business Brokerage - https://nickhuber.com/ Personal Brand - https://sweatystartup.com/ Self Storage - https://boltstorage.com/ Bold SEO - https://boldseo.com/ Insurance - https://titanrisk.com/ Recruiting - https://recruitjet.com/ Landing Page / Web Development - https://webrun.com/ Overseas Staffing - https://supportshepherd.com/ Debt and Equity - https://bluekeycapital.com/ Tax Credit - https://taxcredithunter.com/ Cost Segregation - https://recostseg.com/ Performance Marketing - https://adrhino.com/ Pest control - https://spidexx.com/ #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 124: Today we’re throwing it back with a true journal style episode. I talk about the joys of finding product market fit, being a default-trusting founder, and understanding extrinsic vs. intrinsic drivers.  Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 09: Ryan Seacrest has been named the new host of ‘Wheel of Fortune’. If you haven’t been paying attention, Ryan Seacrest is an example of the entrepreneur who stops at nothing to achieve success. Alex Lieberman (@businessbarista) shares 3 lessons founders can learn from his career, but also the costs it takes.  Timestamps: (01:30): Ryan Seacrest’s career (05:56): Lesson 1 - Focus on one thing (08:33): Lesson 2 - Prepare for the trade-offs (11:02): Lesson 3 - Be smart about diversifying Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about Shopify here: https://shopify.com/crazyones Episode Type (Full/Bonus/Trailer): Full Episode Rating (Clean/Explicit/Unspecified): Clean [unless REALLLY not clean] Season Number: 1 Ep Number (same as prev pubbed ep for Bonus/Trailer): 009 Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 08: When you’re ready to hire an employee for your business, you might feel accomplished that you’ve reached the level to build a team. However, that means hiring the wrong person could potentially set your business back. Evaluating talent is one of the hardest functions of a business at every size. Alex Lieberman (@businessbarista) shares 5 little known tips to interviewing to find the right person for the job. Timestamps: (02:30): Rule #1 - send questions in advance (03:56): Rule #2 - immediately reflect (05:43): Rule #3 - record interviews (06:59): Rule #4 - no JD, no interview process (08:14): Rule #5 - prioritize 1099s over W-2s Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 07: Clock it. It’s time to lay The Plunge to rest. Alex Lieberman (@businessbarista) closes the books on the backyard plunger game. Any entrepreneur knows, it’s not easy making the tough decision to end a business. You end up questioning your ability, your confidence, and your vision. But Alex is here to walk you through all of it and why it shouldn’t discourage you from your next venture.  Timestamps: (01:54): When is it the right time to quit? (05:20): Why didn’t The Plunge work (09:52: What are the next moves?  (13:59): Lessons learned from this experience Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 06: Alex Lieberman (@businessbarista) shares a free business idea. Yes, that means it’s up for grabs for you to take it and make it your own. It’s a deep dive into European Wax Center. Chances are, you’ve passed by one as they have 850+ locations across the US. It’s quietly growing and a very successful chain, which means there’s an opportunity to take its business model and apply it to another service.  Timestamps: (02:00): Free business idea  (03:30): A look at European Wax Center (09:52): Biggest takeaways from EWC (12:18): What didn’t go well this week (14:16): 4 potential business ideas Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 05: For this week’s temperature check, Alex Lieberman (@businessbarista) talks about how great business operators have to be incredibly disciplined in every aspect of their lives. Then, a realization where business minds have paranoid brains because they’re constantly analyzing for every potential crack or gap in their business. Lastly, what didn’t go well for the week. As Storyarb picks up, Alex has concerns about his ability to meet his obligations in his personal life.  Timestamps: (01:57): A conversation with a disciplined entrepreneur (04:40): Takeaways from lunch with my co-founder (09:50): What golf can do for you (12:18): What didn’t go well this week (15:16): Biggest learnings this week Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 04: Alex Lieberman (@businessbarista) is disgusted at the phrase “standard operating procedure”. Yet, for lack of a better phrase, SOP is crucial for documenting the necessary steps to completing a process or running a business. Let’s be real, creating SOPs can be tedious. Luckily, Alex has some tips and templates that can help you get started.  Links: A Step-By-Step Guide to Making Sops  230523 SOP Template Twitter List Curation SOP - Founders Journal   Timestamps: (00:57): Don’t be the sole expert of your business (04:05): A playbook for winning plays (07:50): Resources Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 03: Alex Lieberman (@businessbarista) admits he’s not the smartest person in the room…and that’s the point. This episode is about not being ashamed to raise your hand to say, “I don’t understand.” Because the truth is, there’s a high probability that someone else in the room doesn’t quite understand too.  Links: How great leaders inspire action | Simon Sinek The Truth about Being the "Stupidest" in the Room | Simon Sinek   Timestamps: (00:56): It’s ok to raise your hand (06:53): The irony of it all Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 02: Alex Lieberman (@businessbarista) announces the name of his content agency business, Storyarb. While sharing updates on the new startup, he admits his latest troubles being distracted by social media. Then he talks about a pivot for The Plunge that should save the business.  Timestamps: (01:17): What’s feeling good this week (06:24): What’s not feeling so good (09:03): Plunge pivot Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 01: Have you heard about the Morning Brew Daily? It’s like the living, breathing version of the newsletter. Alex Lieberman (@businessbarista) analyzes why the show has been successful and breaks down lessons any business-builder or content-creator can take home.  Link: Listen to the Morning Brew Daily podcast here Timestamps: (03:36): Lesson 1 - Chemistry is everything (04:13): Lesson 2 - Only change one variable when moving audience (05:18): Lesson 3 - Build product as if you have no distribution (06:13): Lesson 4 - Customize content for every platform (07:30): Lesson 5 - Daily, timely content is a blessing and a curse (08:44): Lesson 6 - Come for the content, stay for the characters (10:36): Lesson 7 - Shows can serve many purposes (11:54): Lesson 8 - Growth is linear, maybe exponential (13:42): Lesson 9 - Find content-market fit (14:55): Lesson 10 - Show how much you care Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Alex Lieberman (@businessbarista) has a special announcement: Founder’s Journal is back. If you’re a long-time listener, you’ll know FJ is one of Alex’s earlier shows that served as an audio journal during his time as CEO of Morning Brew. Now, in this returned version, Alex has a new sense of identity and purpose, ready to share a plethora of perspectives to share for founders. We're back, yall. Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@TheCrazyOnesPod  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 123: On this episode, I share a recent blog post by my friend and former colleague, Tyler Denk. Tyler is the co-founder & CEO of beehiiv, a high-growth email newsletter platform. This post outlines Tyler’s philosophy on building a team and culture that allows your company to ship features at lightning speed. His insights are valuable not just for technical founders, but for any entrepreneur who wants to better empathize with engineers and product employees. Original essay: https://mail.bigdeskenergy.com/p/always-be-shipping Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about your ad choices. Visit megaphone.fm/adchoices

Alex Lieberman (@businessbarista) walks through his thought process of hiring a CEO for his content agency business. The issue is, is it too early to bring on a CEO? Hiring a CEO early on gives the opportunity to shape the mission and vision of the business. But hiring a CEO before product-market fit can put the business in a precarious situation.  Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@TheCrazyOnesPod  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about Validated here: http://bit.ly/ValidatedPodcast  Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 56: Alex Lieberman (@businessbarista) talks about how to pick the right co-founder for your business. Do you really need one? How should the equity be split? How do you know you’ve found the right one? These are questions that so many founders encounter through the course of their business. We’ve got the answers for you here.  Links: Full episode with Matt Mochary and Alexis d’Amecourt The Great CEO Within by Matt Mochary Mochary Coaching Method Timestamps:  (01:59): Intro (03:36): Meeting Austin, future co-founder (07:36): There were 4 co-founders in the beginning (10:18): The best scenario to have #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@TheCrazyOnesPod  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Our Hosts! Alex Lieberman (@businessbarista) Learn more about Shopify here: shopify.com/crazyones  Learn more about Mercury here: https://mercury.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 55: Alex Lieberman (@businessbarista) talks about the mirage of corporate stability. Something he experienced during his time at Morgan Stanley, which he thought was a dream job. It turns out that job security isn’t that secure when your company goes through layoffs. Having a corporate job isn’t bad, but it should be noted that loyalty to a company is often a one-way street.  Send us an email and let us know what you think of the idea! thecrazyones@morningbrew.com #TheCrazyOnes #Startups #Entrepreneur Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod  Subscribe to Morning Brew! Sign up for free today:  https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Our Hosts! Alex Lieberman (@businessbarista) Jesse Pujji (@jspujji) Learn more about your ad choices. Visit megaphone.fm/adchoices