Is traditional Conversion Rate Optimization (CRO) hurting your direct-to-consumer (DTC) brand? In this episode, FoundRev founder Bryan Bowman explains why CRO has devolved into basic "decoration" and why most agencies are charging $5,000 to $6,000 a month for A/B tests that fail 80% of the time.

Through a compelling story of a Chicago pizza shop that ignored its customers' simple requests for takeout and larger tables in favor of adding a wine selection, Brian illustrates the costly danger of guessing what your customers want. Stop doing complete site redesigns that confuse your existing buyers and tank your revenue. Instead, it is time to pivot to "Voice of Customer" aligned optimization.

In this episode, you will learn:

• The Problem with CRO: Why making your website "look pretty" by copying other brands is not a sustainable growth strategy.

• The Listen Phase: How to deploy immediate post-purchase surveys to your existing customers to gather hundreds of data points on exactly why they buy.

• The Watch Phase: The importance of using heatmaps and screen recordings to track actual buyer behavior and attribute revenue to specific actions.

• The Ship Phase: How to analyze your treasure trove of data, batch your updates, and run targeted split tests to guarantee positive results.

• Compounding Growth: How optimizing your site based on customer feedback directly increases your Return on Ad Spend (ROAS), improves email conversions, and drives compounding 5% to 10% month-over-month revenue growth.

Stop guessing and start letting your customers write your copy and dictate your site experience.

Ready to stop guessing and start scaling? Get expert help implementing Voice of Customer optimization to grow your direct-to-consumer brand by visiting www.FoundRev.com today!

Are you diversifying your Meta Ads by just rotating the format, swapping an image for a video or a carousel but keeping the exact same message? If so, you are missing out on the biggest multiplier in your ad performance.

In this episode, Bryan Bowman, founder of FoundRev, breaks down the biggest mistake direct-to-consumer (DTC) brands make with their Meta ad creative. He reveals how to achieve true creative diversification by combining Eugene Schwartz's timeless "5 Levels of Awareness" with cutting-edge AI tools like Claude.

Discover how to stop fighting the algorithm and start speaking directly to your customers exactly where they are in their buying journey from completely "Unaware" to "Most Aware." Plus, learn a step-by-step workflow using the latest Shopify and Meta integrations to generate highly targeted, differentiated ad copy in minutes.

In this episode, you'll learn:

• The Format Trap: Why rotating ad formats (images vs. video) isn't enough to scale your campaigns.

• The 5 Levels of Awareness: A breakdown of Unaware, Problem Aware, Solution Aware, Product Aware, and Most Aware buyers complete with real-world ecommerce examples.

• The Multiplication Strategy: How to combine 5 ad formats with 5 distinct messages to create 25 truly unique ad variations.

• AI Copywriting Workflows: A practical guide to using Claude AI alongside new Shopify and Meta MCP integrations to automate and scale your messaging.

• Finding the Signal: How to test your new angles to find the winning "signal" in the marketing noise and gain a massive competitive advantage.

Ready to scale your DTC brand? Take your ecommerce growth to the next level and get expert help scaling your direct-to-consumer brand by visiting www.FoundRev.com.

 

I'm not a fan of hyperbole (aka "lots of hype" to get attention).

So, when I say this is the most important Facebook Ads training you'll ever hear, I mean it.

To run effective ads (aka "ads that make you money and you can scale") you need to:

1. Save Time
2. Save Money
3. Have quick feedback loops (aka "figure out what's working and what's not as fast as possible)

This training will show you exactly how to do that by showing you how to read the key stats in your ad campaigns.

Listening is good, but watching this will probably be better:

https://youtu.be/7KrJuuGeWV4

P.S. If you like this episode… can you hit the subscribe button and let me know you want more content and training like this? Thank you.

Connect With Bryan Bowman

www.FoundRev.com

Watch New Videos Weekly On YouTube

Follow Bryan On Instagram

In order to combat the distractions that threaten to tear you away from scaling your eCommerce business, you need to be focusing on these 4 business growth strategies. On this episode of Marketing For eCommerce, I walk you through the 4 main steps towards scaling your business and seeing higher levels of success. If you're familiar with the 80/20 rule, you'll know that 80% of your success comes from 20% of your energy. Your energy needs to be focused on these strategies every day if you want to see your efforts pay off. Be sure to give this episode your full attention - you won't want to miss a single detail.

Strategy #1 - Search for and acquire great leads

You need to be searching for and acquiring great leads - every. single. day. If you're passively relying on cold leads to simply fall into your brand's messaging, you won't be able to quickly scale your business. The best eCommerce professionals are asking themselves, "How am I generating and nurturing leads today?" In order to do this, consider leveraging multiple methods of lead acquisition. Don't stop at basic Facebook ads! Don't be afraid to delve into Google AdWords, email campaigns, Instagram story marketing tactics, etc.

Strategy #2 - Convert those leads to customers

Once you've acquired those leads, you need a focused process that will turn that lead into a customer. Remember, it's always cheaper to convince a prospect to buy than it is to acquire a new prospect. If you don't have a set system in place to achieve this, start here!

Strategy #3 - Increase your average order value

Everyone knows there are three basic ways to make more money from your eCommerce business. You have to get more customers through quality leads, get those customers to buy, and then get them to buy even more. By increasing the amount of profit you make per sale, you'll save money on having to acquire more customers that commit to smaller sales. For more information on how to increase your average order value, and to hear about 3 great strategies that'll help you do just that, check out episode 9 of the podcast.

Strategy #4 - Increase your customers' frequency of purchase

Finally, increasing your existing customers' frequency of purchase is one of the best business growth strategies you should be focusing on. Why spend more marketing dollars on acquiring cold leads, when you have a warmer audience that's already bought into your brand? Most eCommerce businesses don't have a marketing strategy that retargets former customers, but if you spend the time on developing this type of strategy, you'll be able to blow your competition out of the water.

Outline of This Episode

• [0:30] Avoid distractions, focus your energies, and watch your business grow
• [4:16] #1 - Search for and acquire great leads
• [6:43] #2 - Convert your leads to customers
• [8:21] #3 - Increase your average order value
• [9:17] #4 - Increase your frequency of purchase

Resources & People Mentioned

• Ep 9, "Increase Your Average Order Value With These 3 Successful Strategies!"
• BOOK: "Ready, Fire, Aim: Zero to $100 Million in No Time Flat"

Connect With Bryan Bowman

    www.FoundRev.com

    On Facebook

    On Instagram

The biggest downfall for many online sellers is getting distracted by the "Next Best Tool" rather than focusing on the essentials that will actually increase your eCommerce conversion rate. Throughout this episode of Marketing For eCommerce, I discuss 4 tips that are simple, yet critical, to understand. They will help you focus on what's important in your business model, attract the right customers, and convince them to commit to a sale. It's an episode not to be missed - listen now.

#1 - Build an effective website that highlights your propositions

There are 3 main segments of content that any effective eCommerce website must contain. Here they are.

1. An "About Us" page that shows off your brand and the team behind the scenes
2. FAQs that answer customer questions and eliminate the obstacles that are preventing them from buying
3. Selling propositions that are highlighted at every opportunity

These website segments allow you to build an authentic connection with your audience. It also results in a higher level of brand trust with all your followers. You also need to keep everything on your website congruent - fonts, colors, themes, etc. Buyers are put off by inconsistencies they see from page to page, or even from a Facebook ad to your website.

#2 - Implement a content/education-based marketing strategy

It's not enough to simply share your product specs data with your audience. Education-based and content marketing strategies allow you to share a bigger picture of the entire industry with your buyers and explain to them why your product or service offers the best solution to their problem. This is achieved through blog posts, videos, webinars, live Q&A sessions, etc. The creative possibilities are endless!

#3 - Know what products are your best sellers, the ones that lead to the highest eCommerce conversion rate

You also must know which products/services are currently providing your highest levels of eCommerce conversion rates. If you don't know this key component of your marketing math, you won't be able to scale your business appropriately. For more insider information on the why and how behind capturing your business's data and analytics, be sure to check out episode 3 of the podcast.

#4 - Leverage the power of social proof

Humans are hardwired to look at what our tribes are choosing and purchasing. This form of validation is called social proof, and it allows our brains to make quick decisions based on the success of other customers. If our friends (or even reliable internet strangers) enjoy and use a product, we're much more likely to make a buying decision. You can monetize this tribe mentality and it can result in higher eCommerce conversion rates for your business.

Outline of This Episode

• [0:34] These essential tips will increase your eCommerce conversion rate
• [2:16] #1 - Build an effective website that highlights your propositions
• [4:23] #2 - Implement a content/education-based marketing strategy
• [5:09] #3 - Know what products are your best sellers, the ones that lead to the highest eCommerce conversion rate
• [6:25] #4 - Leverage the power of social proof
• [9:30] Pay close attention to what you do post-purchase

Resources & People Mentioned

• Ep 2, "The 2nd Deadly ECommerce Marketing Sin: Using A Price Point, Not Propositions"
• Ep 24, "These 3 Strategies For Education-Based Marketing Will Drive Engagement"
• Case Study on eComUnderground

Connect With Bryan Bowman

    www.FoundRev.com

    On Facebook

    On Instagram

The savviest eCommerce professionals are using Instagram stories as their next best Instagram business idea. It's an avenue that's practically guaranteed to be a hit with your existing followers, and it's a great platform for fun, experimentation, and creativity. On this episode of Marketing For eCommerce, I'll be sharing why you can't go wrong with Instagram stories, how best to approach this new marketing tactic, and why using IG stories are better than Facebook Messenger for cold audiences. You can't afford to miss this episode - listen now!

You simply can't go wrong with this Instagram business idea

People are engaging more with brands on mobile devices, and up to 70-80% of all traffic now comes from mobile devices. Instagram stories allow you to connect with more people in an intimate way because when they view your story, your content takes up their entire mobile screen. With Google Adwords and Facebook ads becoming more expensive and competitive, many eCommerce marketers are turning towards Instagram for their latest marketing campaigns. It's a platform that simply needs on your radar and in your arsenal - no questions asked

The engagement rates from Instagram stories are nearly impossible to beat

60% of Instagram users are between the ages of 18-24, and 90% are under the age of 35. Of those users, a third of them have used their mobile devices to purchase a product online. When you create an Instagram story, you can create 15-45 second advertisements that appear between the stories of the people your market already follow. Since they flow seamlessly into content your followers are already watching, they're much more likely to follow your brand or "swipe up" to view more.

Experimentation is encouraged in this type of eCommerce marketing!

The best thing about stories as your next best Instagram business idea is the fact that creativity is limitless when it comes to content creation. There are many third-party apps out there that come with preformatted templates you can use to market your product or service. Your production costs don't have to be high, and it doesn't have to be crafted in a fancy studio. Many brands have found success with "sidewalk talk" videos, live Q & A sessions, or simply a well-crafted photo and text layout. Don't let the fear of perfection keep you from jumping into this exciting new marketing method - just start creating and track what does well!

Here's your call to action - start with your warmer audiences and watch it grow from there

The catch when creating sponsored Instagram stories is to not gear it towards your 100% cold audiences. Try it out with people who are already following you! They'll be much more responsive to a call to action than a brand-new follower. If you identify trends that work well with your warm audience, branch out into the colder markets. Marketing on Instagram is always shifting, and the key to success is to just start. Take the easy wins, make the sale with your existing followers, and go from there. For even more great insights into this exciting new Instagram business idea, don't miss this podcast episode.

Outline of This Episode

• [0:30] Why should you be using Instagram stories?
• [3:30] The engagement rates on IG stories are insanely high
• [6:23] Experimentation is encouraged in this type of eCommerce marketing!
• [10:13] Start with your warmer audiences and take it from there

Connect With Bryan Bowman

    www.FoundRev.com

    On Facebook

    On Instagram

There are some pieces of marketing advice that you should never tire of hearing about, and selling based on price points vs unique propositions is one of those pieces. For this 25th episode of Marketing For eCommerce we flashback to episode 2, where I shared the 2nd deadliest eCommerce marketing sin - price point-based selling vs. selling based on propositions. You'll be reminded of the dangers of limiting your business to selling commodities, as well as hear about the 5 main propositions to consider when creating your product listings. Don't miss this exciting dive into the Marketing for eCommerce archives - listen now!

Only using a price point = confining yourself to being a commodity

The most dangerous aspect of focusing only on your product's price point is that your product is limited to being a commodity. Instead of transforming into an entire brand you limit the product to only providing a solution to a simple problem. But if you take the time to develop a powerful USP, it will answer one main question: Why should consumers choose YOU?

Crafting a USP that's tied to your company's core values and goals will allow you to do 4 things, in addition to sell more product:

1. Protect profits
2. Be aggressive in pricing and neutralize competition
3. Give people a reason to choose your product
4. Create a community

To discover my best tips for writing a USP that will guide your company and product towards future success be sure to listen to this episode.

Make people aware of the true "cost of cheap" through a value proposition

A value proposition makes people aware of the true cost of things that are cheap. Cheaper is always more expensive in the long run. If you demonstrate to your consumers the value of paying more for your product, saving them from headache and heartache down the line, you'll become the company they turn to time after time.

Add stickiness to your brand through irresistible offers and unique safety propositions.

Bundling your products together is a powerful way to add value to the offer without cutting into your profits. If you solve multiple problems for the consumer in one sale, they'll remember your brand fondly. Don't forget to be creative in naming your bundles! Think of it as a chance to refine your brand and give your products a higher level of credibility. Those are ways you can make your bundle into an "irresistible offer."

Safety propositions, or money-back guarantees, can be so much more than bland text on a webpage. Inject your brand's creative energy into this copy in a way that makes people appreciative of choosing your company. If you give them a quality product with a confidence-building satisfaction guarantee, you've earned a customer for life.

Every customer wants to be part of a community - here's how to make them choose YOUR community

There are 3 main ways to grow a business: get more customers, get those customers to spend more money on their first purchase (which is the exact OPPOSITE of focusing on a price point), and get those customers to return for more purchases. How do you achieve that third end goal? By creating a unique experience proposition.

Focusing on a price-based approach to marketing isn't sustainable. But, creating a community of consumers and brand advocates that believe in the power of your product is. Give your consumers a reason to keep coming back through developing your unique selling proposition and you're on your way to success in eCommerce. Don't miss all the details, be sure to listen to this episode.

Outline of This Episode

• [0:20] For the first flashback episode, we jump back to episode 2
• [2:55] The dangers of selling on price instead of propositions
• [5:34] These 5 propositions will differentiate your business from everyone else
• [17:15] Starting this process is hard, but it's 100% worth it

Connect With Bryan Bowman

www.FoundRev.com

On Facebook

On Instagram

Education-based marketing is a solid fundamental that you need to be leveraging in your business, and it's so simple many people consider it an eCommerce hack. If you implement the 3 strategies I outline on this podcast, you'll see higher engagement rates, more repeat buyers, and a stronger presence in your market. Don't miss all the details on this great episode of Marketing For eCommerce.

What is education-based marketing?

You've heard of content marketing, but are you aware of education-based marketing? Simply, it's marketing that seeks to share knowledge while building a relationship of trust between a buyer and a company. Rather than telling your audience about your product's features and specs, you paint a bigger picture of the entire market, industry, and why the buyer needs the solution your product offers.

Strategy #1 - Leverage market data vs. product data

Education-based marketing starts by sharing market data, not just product data. Your market should know the broader benefits of using your product or service, not just why product X is better than product Y. For example, when a carpet cleaning company started putting out content about how having clean carpets benefits a family's health, they had customers go from purchasing once every 3 years to twice a year. It's all about identifying the angles that pique a customer's interest, and that curiosity doesn't come from simply sharing product specs.

Strategy #2 - Identify your competitors' smoking gun

The second strategy for education-based marketing involves identifying the weak points in your competitors' businesses. When done gracefully, it can guide customers towards your products rather than everyone else's. When utilizing strategy #2, you can choose to highlight the stronger areas of your business, rather than speak out negatively against your competitors. For example, does your company offer a better product return policy or service liability protection? If you can educate your customers on the potential pitfalls of selecting another company, you can capture their trust and long-term business.

Strategy #3 - Share your process with your audience

The first company to share their process with an audience captures their attention on the subject, even if your competitors have the exact same process. The audience associates that positive, educational experience with YOUR company and not your competitors. That's why sharing HOW you do business can be such a powerful method of education-based marketing. Be the first to tell that story and you'll be glad you invested the time into the storytelling process.

Using these strategies in your business is simple, and it starts with reading all that you can about your market, the trends, your competitors, and the bigger picture behind WHY you're selling your product. Then, identify the points of interest that can be shared with your audience. Latch onto a few ideas, make it your calling card, and watch your engagement rates skyrocket. For the full story, don't miss this episode.

Outline of This Episode

• [0:30] There's power in education-based marketing
• [2:55] Strategy #1 - Use product data vs. market data
• [7:07] Strategy #2 - Find the smoking gun in your competitors
• [9:00] Here's your action plan for using education-based marketing
• [10:27] Strategy #3 - Share your process

Resources & People Mentioned

• BOOK: "The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies"

Connect With Bryan Bowman

    www.FoundRev.com

    On Facebook

    On Instagram

No longer confined to the copywriting and journalism industries, a swipe file can lead to new avenues of creative marketing in your eCommerce business. Starting, maintaining, and referring to a swipe file can be a fun process, and I explain 3 methods to consider on this episode of Marketing For eCommerce. I promise it'll inspire you to leverage new ways of marketing, and if you start today you'll reap the benefits today. Be sure to check out this episode!

What is a swipe file and why do you need one?

A swipe file is simply a collection of ideas and inspiration. The contents of your swipe file will vary, but most people have a collection of headlines, ads, emails, calls to action, photos, graphics, etc. Any time you read or see something that inspires you, draws emotion, or makes you want to buy a product, that's a piece that can be added to your swipe file! After a few weeks, months, or even years of collecting and curating this information, you'll have a treasure trove of info that spans industries and time periods. Then, when you're thinking about a new campaign or marketing email, simply dip into the file and pull out examples that previously captured your attention.

You can choose to house your swipe file digitally, in your email, or in print. Always remember that this file is meant for modeling, not copying, and that each piece should be appropriately modified for your business.

Method #1 - Seek out and learn from your competitors

The first method for building a swipe file involves identifying your direct and indirect competitors and simply watching what they do. Create a second email account (this will be your swipe account), and start subscribing to everything! People who are catering to your market will be sending out great content that can be then filed into categories such as introductory emails, upsells, etc. Whenever you want to send a creative new email, you'll have 12 examples sitting in your email account, ready for review!

It may seem counterintuitive, but it's also immensely helpful to purchase your competitor's products. By following their entire purchase journey, you can see critical steps of the process that aren't immediately available to the public. It'll be a useful investment and you'll have an even better view inside your own market.

Method #2 - Examine the Facebook "Info and Ads" tab

The second method involves taking a look at the "Info and Ads" tab on Facebook. This new tab allows all Facebook users to view a Page's active ads and campaigns. These insights can be leveraged in your swipe file! Check out the ads your competitors are running and see what's working for them. Layout ideas, copy, color schemes, and more can all be added to your swipe file. Adapt those ideas for your eCommerce business and you'll start seeing even greater digital marketing success.

Method #3 - Take advantage of new verticals

Finally, don't be afraid to step out of your industry comfort zone. Businesses that are totally unrelated to eCommerce have fantastic videos, ads, and campaigns that may not be used in your industry. If you go to a completely unrelated vertical and research how they're approaching their market, you'll come back with original ideas to put to use in your market. Consider watching webinars, subscribing to YouTube channels, reading printed magazines, etc. and you'll be amazed at how quickly your creativity starts to flow.

Having a swipe file allows you to shortcut the brainstorming process and jump right into developing creative, engaging digital marketing content. Make it part of your routine, and you won't be sorry. Be sure to catch the full story on swipe files and why you need to start creating one, all on this episode of Marketing For eCommerce.

Outline of This Episode

• [0:30] You need to build a swipe file for your business
• [1:30] What is a swipe file?
• [2:44] Here's how to build a swipe file
• [4:30] Method #1 - Seek out and learn from your competitors
• [8:10] Method #2 - Examine the Facebook "Info and Ads" tab
• [9:04] Method #3 - Utilize different verticals

Resources & People Mentioned

• Jing screen capture tool

Connect With Bryan Bowman

    www.FoundRev.com

    On Facebook

    On Instagram

No matter what type of eCommerce product you sell, you need to be marketing to your buyers through targeted sales pages. No matter who is buying your product, they're all seeking for a variation of the same result, goal, or benefit. Take for example Hydro Flask bottles. No matter which type of buyer is consuming the product, the end result is the same - a bottle that keeps hot drinks hot and cold drinks cold.

Throughout this episode of Marketing For eCommerce, I use Hydro Flask bottles as a perfect example for targeted sales pages. It's an episode that gets right to the point, and you can't afford to miss these insights because they'll lead to happier, fulfilled, life-long buyers. Listen now!

You need to know who is buying your product and what benefit they're seeking

Many different types of people may be seeking your product in search of a slightly varied result. For example, Hydro Flask may develop targeted marketing messages for 4 different types of buyers: bodybuilders, biohackers, campers, and blue-collar workers. Bodybuilders may want to stay hyper-hydrated, biohackers need to stay focused on staying hydrated, campers look for durable, reliable gear, and blue-collar workers want a product that will keep beverages at temperature for long days on a job site. By understanding these types of categories for your product, you'll be better equipped for developing your targeted sales pages.

Creative marketing messages are essential for each category of interested buyers

In the early days of marketing, companies used to be able to develop one generic marketing message and distribute it to the masses. However, those days are over and eCommerce professionals now must develop creative messages for each category of potential buyers. The message and product benefits you portray would vary slightly for each type of buyer. Refining these messages may take time, but the investment will be well worth it.

Use this strategy to develop specifically targeted sales pages

I walk you through the process for developing these targeted sales pages all on this episode of Marketing For eCommerce. The first step is to aggregate your insights from Facebook and determine your main categories of potential buyers. Then, create a generic sales page template. For each buyer category, simply copy and paste the template and fill it with customized content, images, offers, etc. It may sound simple and too good to be true, but it works! Be sure to listen to this episode for the full story.

You can't afford to not implement this strategy in your eCommerce business

Creating targeted sales pages is more challenging than simply sending out a blanket marketing email or social post. But you can't afford to NOT implement this strategy in your eCommerce business. I have seen massive increases in engagement rates and click rates after utilizing these sales pages, and it's because every buyer feels like you're speaking directly to them. If you make a buyer feel like you're doing work specifically for them and them alone, you'll quickly develop raving, lifelong customers.

Outline of This Episode

• [0:32] You need to know who is buying your product and what benefit they're seeking
• [6:09] Targeted sales pages as viewed through an example with Hydro Flask bottles
• [10:07] Marketing for your main target groups through sales pages
• [13:03] Here's how you can create these targeted sales pages, and why they're essential

Resources & People Mentioned

• Hydro Flask containers
• ManyChat tool

Connect With Bryan Bowman

    www.FoundRev.com

    On Facebook

    On Instagram

Finding your best niche market is the #1 thing you can do to increase your chances of success in eCommerce. The importance of honing in on your target market is even more important than focusing on your product's features. On this episode of Marketing For eCommerce, I reveal the top 4 criteria you need to consider when defining your best niche market. I walk you through the process of honing in on the people that will support your eCommerce venture for years to come, and it's an episode not to be missed. Listen now!

Criteria #1 - Your best niche market needs to be irrationally passionate

Successful eCommerce selling is about so much more than having a unique product. You need to have a 50,000-foot view of your business, and that starts with discovering your best niche market and uncovering what they're deeply passionate about. As Gary Halbert so expertly explained in his famous analogy, the best restaurants aren't successful because they have quality ingredients or great customer service. They succeed because they attract a starving crowd.

To find your market's deepest passion, continually peel back the layers of their interest. For example, general pet owners aren't as passionate as dog owners. Dog owners aren't as passionate as pit bull owners. Finally, dog owners who have pit bulls aren't as passionate as owners who take care of rescue pit bulls. At the end of the day, your business can be about so much more than the collars of leashes you sell to dog owners, it can be about the truest passions your customers possess.

Criteria #2 - There must be enough passionate buyers within the niche market

Once you uncover their deepest passions, you must figure out if there are enough buyers within that specific niche market. For every 100 followers, there's usually 1 interested in buying. It's a fine line between curating a niche market and having enough people in your target area that are interested in buying your product.

Criteria #3 - Would these buyers share their brand loyalty with the world?

One of the best ways to determine a follower's level of loyalty is to ask yourself, "Would they wear me on their t-shirt?" Regardless of if your brand actually sells t-shirts, you must be able to know if they're willing to show their brand loyalty with the world. Your best niche market will bond together over the community you create with your products.

Criteria #4 - Are these buyers willing and able to spend money on your product?

The most important criteria for your bottom line is if these passionate niche market followers with intense levels of brand loyalty are willing and able to spend money on your products/services. If they have disposable income and are willing to part with it, and you capture them with products that tap into their passions and sense of loyalty, you've earned a customer for life.

Following these 4 criteria and asking yourself these questions will help you determine your best niche market to pursue. Find your "starving crowd" and your eCommerce venture is sure to succeed. For the full story, don't miss this episode of Marketing For eCommerce.

Outline of This Episode

• [0:30] This is the #1 question you need to consider as a new eCommerce seller
• [2:40] Gary Halbert's wisdom on what eCommerce businesses need to succeed
• [4:16] Criteria #1 - Find an irrationally passionate niche market
• [7:45] Criteria #2 - Are there enough passionate buyers?
• [8:42] Criteria #3 - Would they wear you on their t-shirt?
• [9:58] Criteria #4 - Are they willing and able to spend money?

Resources & People Mentioned

• The Gary Halbert Letter website on copywriting

Connect With Bryan Bowman

    www.FoundRev.com

    On Facebook

    On Instagram

On episode 19 of Marketing For eCommerce, I outlined the first 2 mindset strategies that have the power to change the way you approach your business. On this episode, I explain the final 2 strategies that, when combined with the others, give you an arsenal of tools to use throughout your eCommerce journey. I also give you actionable items that make adopting these mindset strategies easier than ever before. You don't want to miss hearing about how simply shifting your mindset can give you exponential results. I promise this episode will be worth your time, so give it a listen!

Mindset Strategy #3 - Hone in on your vision

Having a solid vision is best explained by thinking about the difference between a push and a pull. When starting an eCommerce venture, many entrepreneurs use sheer willpower to push through adversity and overcome obstacles. However, willpower is a limited resource! It will only take you so far before you start to feel exhausted and burnt out. That's why vision, a force that pulls you towards your ultimate goal, is a better mindset to focus on. Simply put, vision = pull = passion. Your vision is what will inspire and encourage you to keep going when the days are long and your to-do list is longer.

Use this exercise to discover the "why" behind your vision

So how can you uncover your true vision? Use this writing exercise to discover the "why" behind what you're doing. Take 20-30 focused minutes and start by identifying exactly what you want. Then, decide WHY you want it. Follow that by continually asking yourself "why" to the answers you write down.

After 4, 5, or even 7 rounds of asking yourself "why" and answering honestly, you'll get into your true vision. Identifying the core of your idea will unlock immense amounts of power and passion. You also need to remember that this "why" doesn't have to be long-term! It also doesn't have to be written eloquently, as long as it motivates you and captures the heart of why you're doing what you're doing.

Mindset Strategy #4 - Take deliberate action towards your business goals

One of my favorite quotes is from Einstein. He said, "Nothing happens until something moves." Taking dedicated action steps towards your eCommerce dreams will set you apart from your competition because success doesn't come from extremes 90% of the time. You just have to consistently do average, or slightly above average, work to see results. You CAN have extraordinary success from doing the ordinary, it just takes persistence and dedication. By adopting a mindset strategy of taking action each and every day, I promise it'll give you the great results you've been searching for.

How can you create an action plan that drives success?

Every immensely successful person approaches their day with a specific action plan. They don't let themselves get bogged down by distractions or "emergencies" that demand immediate attention. Creating an action plan that actually works starts by scheduling your day the night before. List out your 4-5 most important items and assign them time blocks. Keep in mind that these time blocks are only for your critical tasks - not email, messages, meetings, etc. These 4-5 time blocks should not exceed 6 hours.

If you script out your days as such for months at a time, you'll see yourself eliminating "wasteful" days from your schedule. You'll consistently achieve your goals and your business success will reflect a more dedicated schedule. For the full story behind this proven method of time management, and to hear even more details on these mindset strategies, don't miss this podcast episode.

Outline of This Episode

• [0:28] Mindset is the #1 piece missing from most entrepreneur's success
• [3:31] Mindset Strategy #3 - Hone in on your vision
• [7:35] Use this exercise to dive into your vision and "why"
• [12:25] Mindset Strategy #4 - Take deliberate action when planning your day
• [16:05] This time management strategy is tremendously effective

Resources & People Mentioned

• BOOK: "The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies"
• Ep 19, "These 4 Mindset Strategies Will Have An Immediate Impact On Your ECommerce Business, Part 1"

Connect With Bryan Bowman

    www.FoundRev.com

    On Facebook

    On Instagram

These 4 mindset strategies are the keys to increased success within your eCommerce business. As entrepreneurs, we often fall prey to distractions, shiny new tools, and the Next Big Thing. But to stay focused and see an immediate impact on your business, you HAVE to follow these 4 strategies. I explain the first 2 on this episode, and you don't want to miss part 2 of this conversation on the next episode of the Marketing For eCommerce podcast. I promise it'll be worth your time.

Here's how I discovered these 4 mindset strategies

I'm in the middle of writing an exciting new book that combines all the best lessons I've learned so far as an entrepreneur and eCommerce professional. By far the hardest part of the process was identifying which foundations would be the guide for the rest of the content.

That's when I discovered these 4 mindset strategies. They have been the force behind my success in eCommerce and I want YOU to benefit from them as well. Once applied to your life, they will have an immediate impact on your business, and they will move your company forward in ways never seen before. If you implement these frameworks, it'll only augment the success brought about by other marketing, sales, and business strategies. Don't miss this episode!

Strategy #1 - Intensely focus on only one priority

When I started my own business, I had to dedicate all my time and resources to only one venture - eCommerce. I had to put aside all distractions and this sole focus required me to say "no" to everything else. And these forced decisions were the best thing that could have happened to me early on in my entrepreneurship journey.

Warren Buffett explained it best when he said, "The difference between successful people and really successful people is that really successful people say 'no' to almost everything." Identifying your #1 priority gives you the freedom to relentlessly say "YES!" to what matters most while avoiding all other professional distractions. Discipline, determination, and momentum quickly follow after you decide to focus on only one project for a set period of time. I've found that 90 days is a good timeframe to allow you to deep-dive into one area of business. Give it a try and let me know what works best for you!

Strategy #2 - Embrace an abundance mindset

The second mindset strategy can easily be explained by the common quote, "A rising tide lifts all ships." eCommerce and entrepreneurship are not zero-sum games! There are plenty of customers and sales to go around. Success should not be thought about in a "lack mindset," which (falsely) tells you that if your competitors succeed, there won't be enough success for your business. It's simply not true!

Embracing an abundance mindset isn't just "thinking positive" - it actually gives you results. Because if you're not focusing on what your competitors are doing, thinking they're "stealing" your customers, then you can focus on improving your business and offerings. And this allows your creativity to flourish. Avoid the lack mindset trap and develop an abundance mindset. It's a strategy that I promise will give you results.

Use the OKR tool to take actionable steps on these mindset strategies

These mindset strategies can be turned into actionable steps by using the OKR tool. Used by Google and small startups alike, the OKR tool allows you to reevaluate your time investments and ensure you and your team are staying on track. It's a goal and objective-setting system that combines qualitative objectives with quantitative key results. The OKR tool can give you dramatic results when used correctly, and it is comprised of 4 main quadrants - here they are.

1. Overall objectives and key results
2. Top priorities that move you towards your Objectives & Key Results
3. Big projects on the horizon
4. Awareness of potential sacrifices

I explain the OKR tool in depth on episode 14, be sure to check it out! And don't miss part 2 of this conversation, featured on the next episode of Marketing For eCommerce.

Outline of This Episode

• [0:29] The first 2 mindset strategies that will improve your ability to succeed in eCommerce
• [4:11] Mindset Strategy #1 - Intensely focus on one priority
• [7:45] Use the OKR tool to stay focused on your top priorities
• [10:40] Mindset Strategy #2 - Embrace an abundance mindset
• [14:47] Don't focus on your competition!

Resources & People Mentioned

• BOOK: "The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies"
• Ep 14, "Achieve Goal Setting Success Using The OKR Tool"
• Ep 15, "Host-Beneficiary ECommerce Relationships Result In More Customers – Here's Why!"

Connect With Bryan Bowman

    www.FoundRev.com

    On Facebook

    On Instagram

If you hang around the internet for a few seconds you'll inevitably run into someone promising to have the "secret to success" or "secret to becoming successful."

Turns out there is a "secret"... problem is it's not really sexy and it's hard to hype up because it's almost too simple.

Here's the actual secret (based on math and evidence from over 95% of all successful people)

Link to the video version of this episode: https://youtu.be/EHpdFwcC1T0

Connect With Bryan Bowman

www.FoundRev.com

Watch New Videos Weekly On YouTube

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Far too many online sellers aren't focusing on these 3 eCommerce basics. If you invest a few hours a week on these 3 pillars to success, you'll crush your competition and end up converting more customers than ever before. I outline 3 basics that you need to focus on this episode of Marketing For eCommerce. Stop being distracted by the new shiny tools, figure out your business's foundation, and watch the dollars roll in.

Focus on these eCommerce basics and stop being distracted

Success in eCommerce is just like becoming a professional athlete. The most successful athletes don't go chasing after every new training trick or shiny equipment. They focus on the basics, perfect their techniques, and then find themselves achieving massive amounts of success. eCommerce works the same way! Tech tools, new software, and fancy selling strategies only supplement a strong foundation built on these eCommerce basics - they don't form a strong eCommerce business all on their own.

#1 - Collect and leverage social proof to convince prospects to become customers

Humans are busy, distracted, and are always looking for mental shortcuts. That's why we're hardwired to look at what our tribes are choosing and purchasing. Social proof allows our brains to make quick decisions based on the success of other customers. If our friends (or even reliable internet strangers) enjoy and use a product, we're much more likely to make those impulse buying decisions.

Social proof comes in 3 main forms:

1. Unbiased reviews (short, to the point)
2. Customer-submitted photos of the product in use (candid, not staged)
3. Testimonials (longer explanations of the product's success)

These pieces of social proof are critical in convincing prospects to become customers. It's a quick form of validation that you need to be leveraging. To hear more about this eCommerce basic pillar, be sure to listen to this episode.

#2 - Develop a Unique Selling Proposition and stop selling commodities

If you take the time to develop a powerful Unique Selling Proposition (USP), it will answer one main question: Why should consumers choose YOU? A strong USP offers your prospect the differentiation they need to decide on your product rather than your competitors. Start by identifying your top product benefits (not features or specs). Then, hone in on the #1 benefit. Once you craft an engaging USP, infuse it into your website and social platforms. I promise it'll help customers choose you over everyone else. And even if the prospect doesn't purchase from you, they'll know and recognize your brand because of reasons XYZ that are written into your USP.

I talked more about USPs on episode 2, be sure to check it out for even more great insights on this critical idea.

#3 - Create offers to help your customers reach their results faster

Hardly any eCommerce businesses are focusing on this fundamental pillar of selling success. Bundling your products together into an offer is a powerful way to add value. If you solve multiple problems for the consumer in one sale, they'll remember your brand, come back for more, and tell their friends. Pairing the right product with the right online content, supplemental materials, etc. will help your customer achieve their goal faster, and keep them buying from you and you alone. Remember - people aren't buying your product, they're buying the transformation your product offers them.

Outline of This Episode

• [0:30] Key takeaways from the M4EC Facebook group
• [3:03 Fundamental #1 - Leverage social proof
• [7:04] Fundamental #2 - You need a USP
• [10:00] Fundamental #3 - Stop selling products, start creating offers

Resources & People Mentioned

• Ep 2, "The 2nd Deadly ECommerce Marketing Sin: Using A Price Point, Not Propositions"

Connect With Bryan Bowman

    www.FoundRev.com

    On Facebook

    On Instagram

Utilizing an eCommerce retargeting strategy is the BEST way to boost revenue in your online business. It allows you to secure money that's been left on the table and profit from customers that your competitors are ignoring. I have found that eCommerce professionals that use these 2 strategies earn more, sell more, and enjoy more success.

On this episode of Marketing For eCommerce I walk you through the retargeting strategies that will change the way you pursue customers and explain how these strategies will save you money in your marketing budget. You don't want to miss these insights - listen now!

Capture the forgotten 90% of customers and stop leaving money on the table

The average Shopify store sees a mere 2% conversion rate. If you're seeing these low rates, don't be alarmed! It's, unfortunately, the norm. Only 2% of all visitors were the customers ready to buy right now. And if you utilize a sales funnel, the conversion rate increases to 10%. But what happens to the other 90%?

Most eCommerce businesses simply ignore them! That's when these 2 eCommerce retargeting strategies come into play. Why spend marketing dollars on getting 100% of your customers to your store, only to have 90% of them abandon carts and leave? You NEED to use these strategies to retarget and remarket to this majority of visitors and convert them into customers.

Strategy #1 - Start using an email eCommerce retargeting tactic

The first eCommerce retargeting strategy simply augments your existing "abandoned cart" email prompt. To increase the number of "almost customers" on your email list, create a 2-step order form. A guest will go from the sales page, click "yes I want to buy," and will be prompted to enter their email. After submitting their email, that's when they'll be taken to the payment information page. By capturing their email before they have the chance to abandon a cart, you'll have thousands of more emails in your CRM that can now receive additional marketing emails. It's a simple strategy, but it works! Many eCommerce businesses see up to 30% more closures after implementing this strategy. For the full story, don't miss this episode.

Strategy #2 - Integrate your abandoned cart messages into Facebook chatbots

The second eCommerce retargeting strategy involves Facebook messenger chatbots, something I've talked about at length on episode 6 of Marketing For eCommerce. If you integrate your existing abandoned cart marketing strategy into highly personalized messenger texts, you'll see sky-high click rates of 60-70%. The engagement rates for these types of messages are so high because it's personalized - prospective customers love seeing their recently viewed items pop up in their Messenger app. Retargeting through Facebook ads are also a solid way to secure these additional sales. I outline everything you need to know about this strategy on this podcast - it's one not to be missed!

These 2 strategies will save you countless marketing dollars - here's why

So many eCommerce professionals lose money by investing in acquiring prospective customers, but then letting them walk away without committing to a purchase. "Almost buyers" that abandon carts have already made so many micro-commitments to your business and product. They said "Yes!" to clicking on an email or social media ad and they said "Yes!" to browsing your site. You need these 2 strategies to help them say "YES!" to the final purchase.

Think about these strategies in terms of your marketing budget. These eCommerce retargeting tactics typically cost less than $5 per person to employ. Compare that to your original customer acquisition budget, which tends to be upwards of $30 per person. It's easy to see how these small additions can make all the difference in your eCommerce profits. If you start using these strategies now, I promise you'll see results. Listen now to hear how.

Outline of This Episode

• [0:30] These strategies are an easy and fast way of boosting revenue
• [2:38] Capturing the forgotten 90% will prevent you from leaving money on the table
• [6:30] How you can achieve the retargeting with 2 strategies
• [10:58] This retargeting strategy will save you countless dollars in marketing budgets

Connect With Bryan Bowman

    www.FoundRev.com

    On Facebook

    On Instagram

A quiz funnel is an engaging, personalized type of funnel that simply must be in your marketing process. Understanding WHY people want your product is key to eCommerce selling success, and a quiz funnel helps you understand your prospect's needs and wants. On this episode of Marketing For eCommerce, I explain how a quiz funnel can be used in two major types of eCommerce scenarios. I also explain how to create a quiz funnel that gives you results and offer a call to action that can jumpstart your new marketing strategy. It's an episode not to be missed - listen now!

A quiz funnel allows you to sell your product's benefits, not its features

One of the pillars of successful eCommerce is selling a product based on its benefits, not its features. The way your product will improve or change a customer's life is what makes the sale, NOT it's specs or features. That's why a quiz funnel is one of the best marketing options. By creating a personalized quiz that directs every prospect through a series of tailored questions, you are able to determine what the prospect's needs are. Then, you can align your product (or combination of products) to their wants and desires. It's a creative way to provide a solution and valuable benefits to a prospect, without all the guesswork.

There are 2 main ways to use a marketing quiz funnel - here they are!

eCommerce professionals can use a quiz funnel in 2 ways. First, you could use this type of sales funnel if you have one product with many uses. The quiz funnel would allow you to present the same product to every prospect, but highlight different benefits depending on the needs of individual prospects. Secondly, you could use a quiz funnel to help prospects determine which of your many products fits their needs best.

Quiz funnels prevent overwhelming a prospect with seemingly limitless combinations of products. They simply select which quiz answers fit their situation best and are directly guided towards the best solution. Quiz funnels allow you to make an offer that's congruent with what the prospect needs and wants, increasing your chances of making a sale. It's essential that you start using these funnels, so don't miss all the insights on this episode of Marketing For eCommerce.

What's the secret behind writing a successful quiz funnel?

What's the key to building a great quiz funnel? Reverse engineering. You need to work backward in order to craft the best quiz funnel for your eCommerce business. Start with all the potential offers, products, and benefits you have. Then, write questions that will direct each prospect to the desired end goal. It takes a comprehensive, big-picture view, but it's worth it! I walk you through the creation process for quiz funnels on this episode, and you don't want to miss it. I promise it'll be worth your time.

Here's your call to action - create the tool first, tweak later!

Don't be intimidated by all the options surrounding creating a quiz funnel. Simply start by figuring out how you can divide your products and benefits into a few different groups. You have to create the tool first, then you can tweak it and see what can be altered to close even more sales. If you don't start somewhere, you'll never experience the great leads a quiz funnel can provide. For more inspiration and encouragement, you'll want to give this episode your full attention.

Outline of This Episode

• [0:27] You need THIS sales funnel to help you sell your product's benefits, not features
• [3:00] There are 2 ways to use a marketing quiz funnel
• [4:10] The pros and cons of using a quiz funnel as a marketing and sales strategy
• [8:30] How can you create a quiz funnel?
• [10:06] Here's your call to action for this episode of Marketing For eCommerce

Connect With Bryan Bowman

    www.FoundRev.com

    On Facebook

    On Instagram

One of the most overlooked eCommerce strategies is the host-beneficiary relationship. These valuable connections are a low-cost way of acquiring more customers, and you NEED to hear how this strategy can encourage more conversions within your business. On this episode of Marketing For eCommerce, I explain what a host-beneficiary relationship is and why they're so successful. I also share with you 2 warnings to consider before diving into this marketing strategy. It's an episode not to be missed - listen now!

Conversions don't always happen on your site - and that's okay!

All eCommerce businesses have 2 types of visitors to their Shopify page or website: prospects and customers. Since most sites have a first-time visitor conversion rate of less than 10%, are prospect visitors wasted, simply because they didn't make a purchase? Not at all! Every single time a prospect views your brand online, you're building a goodwill relationship with that prospect. Prospects can evolve into customers in time, and host-beneficiary relationships encourage that conversion. To hear how don't miss this episode!

What is a host-beneficiary relationship, and why are they successful?

A host-beneficiary eCommerce relationship is comprised of two parties: the host and the beneficiary. The host is typically further along in their business lifecycle and has a more established customer base. The beneficiary serves a related customer base and seeks to market to the host's audience through a specially-designed irresistible offer.

These types of relationships are so successful for 2 reasons. First, it's a low-cost way of acquiring new customers, avoiding the largest expense in eCommerce. Secondly, both businesses add value to their customers' experience and mutually benefit from the connections. All the details behind why this marketing method works are on this episode, be sure to give it your full attention.

Stop! Before using this marketing strategy, consider these 2 warnings

These host-beneficiary relationships for your eCommerce business may sound too good to be true. But they are massively successful, as long as you don't fall into these 2 traps. First, don't be fooled by the simplicity. The idea may seem simple, but when done well it brings in countless new customers. Secondly, understand that your eCommerce business is NOT unique - and that's a good thing! There are plenty of endorsement opportunities out there, even for very specific niche markets.

Here's how to make host-beneficiary eCommerce relationships work for YOU

The first step in building host-beneficiary relationships is brainstorming a list of indirect competitors. These businesses should be within your industry and sell products that supplement yours. If you're the beneficiary, you need to create a killer irresistible offer that allows the host to keep the front-end profit, while you retain the back-end profit. If you're the host, you should ask your connection to keep a portion of the back-end profit.

It may take some negotiating, but striking a fair balance between your two businesses will encourage growth and success for both of you! I walk you through this process on this episode, so be sure to listen for all the details!

Outline of This Episode

• [0:34] Heed these 2 warnings before using this successful eCommerce strategy
• [3:04] Conversions don't always happen, but that's okay!
• 4:20 The host-beneficiary relationship works through mutually beneficial endorsements
• [6:09] Here's how to make host-beneficiary relationships work for YOU

Connect With Bryan Bowman

    www.FoundRev.com

    On Facebook

    On Instagram

On this episode of Marketing For eCommerce, I share with you the best system for achieving your goals - the OKR (Objectives and Key Results) tool. Success in entrepreneurship essentially comes down to 2 things: knowing what you need to be doing right now and staying focused on that one task.

The OKR tool allows you to focus your time and energy appropriately. It works for me and my team, and I want YOU to benefit from this tool as well. Catch all the details on this podcast episode, and also check out this insider video resource. I promise it'll help you set better goals and accomplish them faster.

What is the OKR tool and why is it successful?

Before you can start talking about the marketing and tech stack tools your business needs, you need to know WHERE your business is headed and WHY you're operating the way you are.

Used by Google and small startups alike, the OKR tool allows you to reevaluate your time investments and ensure your team is staying on track. It's a system that combines qualitative objectives with quantitative key results. The OKR tool can give you dramatic results when used correctly, and I outline the four main components to the tool on this episode - be sure to listen!

Quadrant #1 - Overall objectives and key results

Think of the OKR tool as a grid system with 4 quadrants. In the top right quadrant, you will list your overall objectives and key results. Remember, your objective is qualitative and is an overall goal or vision your company wishes to achieve. Your key results are how you will quantitatively and objectively measure progress on that objective. You'll typically rewrite your entire OKR system every quarter, so these quadrants will be a guiding force for only 12 weeks at a time.

Quadrant #2 - Top priorities that move you towards your OKRs

In the top left quadrant, you'll write down the top priorities that will help you move towards your main objective every week. These tasks can be written in a checklist format to encourage progress and stimulate visually motivated team members. Consider priorities that seem slightly out of reach but are attainable with the right amount of hard work and focus.

Quadrant #3 - Big projects on the horizon

Quadrant 3 in the bottom left is where your upcoming big projects are outlined. It's easy to become hyper-focused on one goal while neglecting your previously scheduled milestones, marketing campaigns, product launches, etc. This quadrant will help you prepare accordingly for projects and prevent last-minute chaos. Methods for documenting projects in quadrant 3 are discussed on this episode, so be sure to listen.

Quadrant #4 - Awareness of potential sacrifices

The final quadrant in the bottom right is where you place potential sacrifices your team may make in pursuit of OKR success. For example, you could place a reminder in this quadrant telling team members to spend time with family in emergency situations or take care of themselves physically. If too many sacrifices are made, the morale of the team will be compromised and goals fall by the wayside.

Always remember to care for and care about your team members. They should always come before company goals and progress reports because they are the backbone of your organization. I explain the full OKR tool system on this episode and on my insider video, don't miss these great insights!

Outline of This Episode

• [0:27] Success in entrepreneurship comes down to 2 main things
• [3:40] What is the OKR tool system?
• [5:44] What's the point of OKR systems?
• [10:07] This is how to lay out your OKR system
• [14:14] Balance your objectives appropriately

Resources Mentioned

• Video resource for OKR tools

Connect With Bryan Bowman

    www.FoundRev.com

    On Facebook

    On Instagram

Using the best sales promotion tools are essential for eCommerce success. If you follow the 4 tips outlined in this episode of Marketing For eCommerce, you'll be light years ahead of your competition. Watch the dollars roll in, see your engagement and click rates skyrocket, and strengthen your eCommerce business model. Listen now!

#1 - The secret to running a great sales promotion is preparation

Don't fall into the trap of throwing together a sales promotion 2 days before a big event or holiday. What's the #1 key to running great promotions? Preparation! You HAVE to plan in advance if you want to see ultimate levels of success. Your autoresponders, chatbot keywords, email blasts, etc. can all be planned out weeks in advance. Plan out promotional materials to be sent 5 to 7 days in advance, set up your autoresponders, and then sit back and avoid the last-minute stress.

There's a golden timeframe for these advanced promotions. People begin thinking about most holidays 5 to 9 days in advance. If you promote too early, it won't be effective. If you wait too long (within 2-3 days), you'll miss out on sales. Find the golden timeframes that work for your business and stick to them.

#2 - Tie your sales promotion to a specific day

Every month should have at least 2 days that you can organize a promotion around. Holidays, dates important to your business, or even random flash sale days can all be planned weeks in advance. Have you considered making your founding date an annual sale date? Or lesser-known "National Day of ____" events that are relevant to your business?

To help you plan these events in advance, take out an actual calendar (yes - a paper one mounted to the wall) and circle the days that are critical to YOU and YOUR business. Not only does tying these events to specific days help you keep on track with planning, but these regular dates start to stick in your market's mind.

#3 - Leverage the urgency and scarcity mindsets

Tying your sales promotions to specific days also leverages the urgency and scarcity mindsets present in your customers. For example, if you advertise that XYZ Sale is only going to be live for 48 hours around Labor Day weekend, and you begin advertising the sale 8 days out, you'll have your potential customers thinking "I must buy now or risk losing out on this sale." Leverage these scarcity and urgency mindsets and see your sales rates improve dramatically. For the full story behind why this works, be sure to listen to this episode of Marketing For eCommerce.

#4 - Connect your sales promotion tools to your Messenger chatbot

If you combine these sales promotion tools with your Messenger chatbots, you'll be an unstoppable force in your eCommerce market. Since marketing chatbot features are a one-to-one communication channel, rather than one-to-many blasts, your customers are much more likely to click and engage. Take advantage of the current conversation surrounding an upcoming sale day or holiday, pair it with a product they really want, and sell them on the offer.

But remember, you NEVER want to burn out your customers with dozens of messages and promotions every week. Messenger marketing chatbots are essential, and you need to be using them in your eCommerce business. To hear more, don't forget to listen to this episode.

Outline of This Episode

• [0:34] Behind the scenes of the eCommerce Underground community
• [2:31] Marketing chatbots are still one of the best marketing tools you NEED to be utilizing
• [4:51] The secret to running great promotions is preparation
• [9:11] Tie your prepared offers to a specific day
• [10:30] What if you don't have a list yet?
• [13:01] Bridge these days and offers into Messenger audiences

Connect With Bryan Bowman

    www.FoundRev.com

    On Facebook

    On Instagram

What's the secret behind most successful people? They have short-term action plans. They attack each day with focus and a goal, and that's how they do more, achieve more, and earn more. On this episode of Marketing For eCommerce, I share with you my own 90-day plan, tell you why marketing chatbots ARE the path for future digital marketing and explain why taking action early will set you apart from your competition. You don't want to miss this one.

2 important reminders for all professionals - be mindful during change and start early

Being mindful during any life change is essential. Don't let life just happen to you - be sure you're reflecting and making plans during all transitions. Starting early on an idea is also one of the best ways to make progress on your goals. Without early action, nothing great would ever be accomplished. To hear about how I create mindfulness in my own life and why I'm a huge proponent of starting early on my own projects, be sure to listen to this episode.

The benefits of a 90-day short-term action plan

Creating an action plan allows you to identify what goal, product, strategy, or idea you want to intensely focus on for a specific block of time. I've found that 90 days works well. Those 12 weeks allow you to immerse yourself in the subject and minimize distractions. At the end of your specified period of time, you can reevaluate how much progress you've made and then decide to continue with the project or pivot and move onto a new idea.

Consider making marketing chatbots your new focus area - it's changing the future of digital marketing

Think back to 2008. Email marketing was just starting to become commonplace. How many eCommerce professionals were diving deep into the subject? Very few. Had they learned everything about email marketing and added it to their marketing strategy, they would have been light years ahead of their competition.

That's the current situation with marketing chatbots in Facebook Messenger. They're changing the way brands interact with their markets, and you NEED to be pursuing this technology. There's still time to make a massive land grab in this area of digital marketing, and it's an opportunity to excel far beyond your competition. To hear all the details behind marketing chatbots, be sure to listen to this episode.

You only have 2 choices in your career - THIS is the one to pursue

In any industry, you only ever have 2 choices when faced with a new challenge: wait until you MUST take action or start now. You should never hold off on taking action until you absolutely HAVE to in order to survive. You'll end up behind your competition, you'll experience more stress, and you won't reap as many benefits. But if you start NOW and chase after your new idea wholeheartedly, the payoff will be far greater in the end. The gap between those who are successful and those who are not is smaller than you think - it all comes down to who takes action first.

Don't miss out on all the great opportunities out there. Determine what you want to develop, learn, create, or publish. Create a short-term action plan. Execute on that plan. And enjoy the benefits. For even more great insights, be sure to listen to the full audio for this episode of Marketing For eCommerce.

Outline of This Episode

• [0:35] The importance of being mindful during life changes and always taking early action
• [5:19] 3 areas that all eCommerce professionals need to take action in
• [6:25] Why are marketing chatbots in my 90-day short-term action plan?
• [12:30] Here's your call to action - take action!

Resources & People Mentioned

• Free course on Messenger bot marketing

Connect With Bryan Bowman

    www.FoundRev.com

    On Facebook

    On Instagram

80% of eCommerce marketers sell based on price alone - they don't create an irresistible offer! Focusing on a price-based approach to marketing isn't sustainable. And if you only focus on price, then your product isn't particularly valuable and you become just like everyone else. You can break out of this mold by focusing on creating an irresistible offer for your products. I explain why you need to create special offers and how you can make your sales conversion rates skyrocket on this episode of Marketing For eCommerce. Don't miss these insider insights!

Selling based on pricing does NOT work - here's why

If your only goal is to have the lowest-priced product, you'll quickly spiral into a price war. I've seen it happen to countless brands and I want to help you avoid this trap. The most dangerous aspect of focusing only on your price point is that your product is limited to being a commodity.

If the only benefit in ordering from your company is securing the lowest price point, there will always be another company that will undercut your price. But there is a way out! Don't miss this episode of Marketing For eCommerce to hear the solution.

This is why you NEED to create an irresistible offer for your product

There are 3 main reasons why creating an irresistible offer within your eCommerce business is a key to digital selling success. Here they are.

1. You will sell more product
2. You will increase your average order value
3. You will add more value to your customer's buying experience

By creating an irresistible offer to your customers you're selling a package, a product plus information, or a product plus exclusive online content. The options are unlimited for creative offers that convince potential buyers to choose YOU over your competitors. And remember - an irresistible offer does NOT have to be a huge production. Simple, problem-solving packages also work well. For all the details for creating these offers, be sure to listen to this episode.

How can you supercharge the irresistible offer for your buyers?

Think about desires your customers have, the limiting beliefs that prevent them from achieving their goals with your product, and how your offer can intercept those limitations. By considering those 3 areas you're well on your way to creating a great offer.

But there's another way to make your offer even more successful. And that's by implementing a "free plus shipping" model in your eCommerce business. Offering your product offer for free, plus the cost of shipping, convinces the buyer that the offer is so good, they can't afford to miss out. Ensure you make it clear through every step of the purchase process that the product itself is free of charge, and that the customer is only responsible for the cost of shipping. Don't miss my full explanation of this method on this episode of Marketing For eCommerce.

Follow this call to action and watch your sales conversion rates skyrocket!

What's the first step to creating an irresistible offer? You have to identify what's preventing your customer from purchasing your product in the first place. Make a list of the internal and external factors that are preventing your customer from taking action. Your offer needs to address these factors and convince them that by purchasing from your company, many of the problems/doubts they have will be solved.

Creating an irresistible offer doesn't have to be complicated or stressful. You CAN create offers that will draw in more customers, increase your sales, and set you apart from the competition. For the full story, be sure to listen to this episode of Marketing For eCommerce.

Outline of This Episode

• [0:35] The difference between selling a product and creating an offer
• [4:04] Create an irresistible offer and watch your sales rates improve
• [8:31] Combine these 3 areas within your eCommerce business for ultimate success
• [10:30] How can you supercharge this process?
• [12:34] Here's your call to action for creating an irresistible offer

Resources & People Mentioned

• Ep 2 "The 2nd Deadly eCommerce Marketing Sin: Using a Price Point, not Propositions"
• Marketing For eCommerce Facebook group

Connect With Bryan Bowman

    www.FoundRev.com

    On Facebook

    On Instagram

Most digital sellers aren't taking advantage of their digital audience. A digital audience allows your eCommerce business to thrive and crush your competition. That's because most eCommerce sellers stop focusing on their digital audience after their social media platforms have a considerable amount of followers. On this episode of Marketing For eCommerce, I explain why having a strong digital audience beats mass desire selling, as well as how you can use your digital audience to capture more leads and sales. Be sure to listen!

Why digital selling based on mass desire alone isn't sustainable or scalable

Selling based on mass desire and cold ads used to be successful. But now the market is saturated with one-time sale ads that link directly to a Shopify webpage. It's time to break out of the mass desire mold and create a selling model that is sustainable, scalable, and successful. That's when building a better digital audience comes into play. Don't forget to listen to this full episode to catch all the details on why having a digital audience is so critical for eCommerce selling success.

This is how you build a better digital audience for your brand

I discovered that there are five pillars of an effective marketing system. Here they are.

1. A way to acquire a customer
2. A way to nurture the customer
3. A way to convert the customer
4. A way to fulfill the product
5. A way to send customers to other products and services

Your digital audience and the ways you engage with that audience fulfill pillars 1, 2, 3, and 5. Your audience CAN be comprised of leads, but they are MORE than just potential leads. They're the people watching your videos, liking your posts, and reading your content. If you create a system that constantly builds up that audience, you're way ahead of your eCommerce competitors.

To hear more about the 5 pillars of an effective marketing system be sure to go back and listen to episode 1, and don't miss this episode of Marketing for eCommerce either. I promise it'll make you rethink the way you engage with your digital followers.

Convert your digital audience into leads and capture the elusive 96% of customers

Very few digital audience members will jump straight into purchasing your product. Cold sales such as these typically have a 4% conversion rate. So what happens to the other 96% of customers? Your competitors ignore them! But you can capture their dollars by engaging with them and adding value to their lives even before money is exchanged for a product. Develop educational and inspirational content which will help them develop from followers into leads. If you're laser-focused on bringing back the 96%, you'll see your sales rates increase. For the full story don't miss this episode of Marketing For eCommerce.

Don't stop pursuing a customer after the initial purchase!

This is where the majority of digital sellers stop - after a lead makes an initial purchase. But remember that one way of increasing your sales is to get a customer to buy more products more often. By putting targeted products in front of your digital audience members that have already purchased from your company you're increasing the likelihood they will buy from you again. Implement a variety of upselling or cross-selling strategies into your business model and watch your sales rates skyrocket. For more tips on how to improve your digital selling, don't miss this episode of Marketing For eCommerce.

Outline of This Episode

• [0:30] Selling based solely on mass desire doesn't work anymore
• [6:46] Step #1 - Build your audiences
• [9:41] Step #2 - Convert these audiences into leads
• [13:55] Step #3 - Don't stop at the initial purchase!

Resources & People Mentioned

• Ep 1 "The 1st Deadly eCommerce Marketing Sin: No Product Marketing System"
• Ep 9 "Increase Your Average Order Value with These 3 Successful Strategies!"

Connect With Bryan Bowman

    www.FoundRev.com

    On Facebook

    On Instagram

One main goal for every eCommerce seller should be to increase your buyer's average order value. Everyone knows there are three basic ways to make more money from your business. You have to get more customers, get those customers to buy, and then get them to buy even more. On this episode of Marketing For eCommerce, we're going to focus on getting those customers to spend more and increase their average order value by following 3 main strategies. These insights will change the way you sell online forever, so don't miss this episode!

Why is increasing the average order value so important?

The average order value is how much money your company makes per sale. This figure is far more important than the upfront value of the products. When you are able to determine how much profit each sale brings in, you then can determine how much money you can spend on getting the customer to make the purchase.

The real eCommerce winners are the ones who can spend the MOST on acquiring new customers, not the least. THAT'S how you suffocate your competition. Increasing your average order value is one of the best ways to grow any business. You don't want to miss these insights, so be sure to listen!

Strategy #1 - Implement click funnels on the first purchase

It is critically important for eCommerce sellers to send first-time customers directly to a click funnel during their first purchase. Funnels out convert any storefront 3-1, and they allow you to introduce products to a customer that are highly targeted to their needs and preferences.

A funnel after a first purchase prevents a customer from being overwhelmed with too many product options and abandoning the sale. Your goal in using click funnels to increase average order value is to give the customer every opportunity to say, "Yes, I want to buy!" Using click funnels is an art and a science, and I walk you through the process on this episode of Marketing For eCommerce. Listen now!

Strategy #2 - Utilize pre-purchase upsells

Also known as order bumps, pre-purchase upsells are the digital version of the popular, low price items found near cash registers in grocery stores. They're popular items that must be congruent to the main purchase. With well-designed order bumps, the take rate can be as high as 50%! That's why eCommerce sellers need to be utilizing this strategy.

Order bumps must be easily clickable, with phrasing such as, "Yes, add to order!" When selecting which items to include in an order bump, keep in mind which products are the most profitable on their own. When added to an already substantial cart, your average order value skyrockets.

Strategy #3 - Employ post-purchase one-time offers

After going through a click funnel and being exposed to pre-purchase upsells, the last strategy is to utilize post-purchase upsells. Also known as one-time offers (OTOs), these are offered after the customer enters their payment information and are presented as limited time special offers. You can also consider having a second post-purchase OTO - offered a discounted, last chance rate - if they say "no" the first time.

When using these OTOs you have to be careful not to overwhelm your customer. Stick to 2 post-purchase upsell options and you'll see your average order value increase. To hear the full story behind these successful strategies be sure to listen to this episode of Marketing For eCommerce.

Outline of This Episode

• [0:35] How can you get your customers to spend more?
• [3:00] Strategy #1 - Implement click funnels on the first purchase
• [7:52] Strategy #2 - You must have a pre-purchase upsell
• [11:10] Strategy #3 - Implement post-purchase upsells

Resources & People Mentioned

• Use this link to receive the clickfunnel via Facebook Messenger

Connect With Bryan Bowman

    www.FoundRev.com

    On Facebook

    On Instagram

There's lots of numbers to look at when running ads for your eCommerce business.

However, only ONE number matters most.

Here's the number, how to calculate it and what to do with it: https://youtu.be/2BSQs8OcNuk

Link to the video version of this episode: https://youtu.be/2BSQs8OcNuk

Connect With Bryan Bowman

www.FoundRev.com

Watch New Videos Weekly On YouTube

Follow Bryan On Instagram

eCommerce ventures require capital investments - plain and simple. But dropshipping products is a great way to get started in eCommerce with minimal capital and without being tied down by inventory. Learning the eCommerce process through dropshipping products will allow you to start your own brand or company more successfully and it can be done on a shoestring budget. On this episode of Marketing For eCommerce, I explain why dropshipping is not a long-term business solution, the different types of dropshipping, and the major steps behind successfully dropshipping products. Check it out!

Marketplace vs overseas manufacturer vs relationship dropshipping options

Dropshipping occurs when you, the seller, does not hold physical inventory. Someone else produces and ships the product, and you simply market and close the sales. There are 3 main types of dropshipping: marketplace, overseas manufacturer, and relationship. The first 2 typically aren't long-term business solutions, but the third is a scalable model that will be featured on future episodes of Marketing For eCommerce.

Marketplace dropshipping involves selling a product on Shopify or through sales funnels. For example, you would get paid for the product at $30 and place the order on Amazon for $20. Amazon (or another marketplace platform) ships out the item and you keep the $10 margin. This model works because many people don't want to price shop, they just want to purchase a product quickly and efficiently. Overseas manufacturer dropshipping follows the same idea - finding low-cost, high-demand products and selling them at a profit - but products originate from overseas. To hear all about the differences between these 2 methods of dropshipping products, don't miss this episode.

Here's the key to dropshipping in eCommerce - tap into an "irrationally passionate" niche market

Utilizing overseas manufacturers works best in passionate niche markets. If you understand a niche market that's full of passionate fans who are willing to spend, you can make dropshipping products work well. Essentially, you want to build a committed fan base of interested potential buyers. These interested potential buyers will read the content you publish, follow your social platforms, and engage with one another. Life is about living passionately, and dropshipping products allows you to be a part of those niche markets in a fun and profitable way.

Follow these steps to start successfully dropshipping products!

After you've identified your niche market and sourced your products, you have to begin building your fan base. This is achieved through crafting robust social platforms and utilizing specialized search engines like Pinterest. You then need to nurture your followers and turn them into sales leads by sharing engaging content and communicating with them.

From there, create a sales event that converts these leads into customers. Add items to your online store, create sales funnels, and upsell customers once they're in your funnel. You'll also want to spend time refining your upselling strategies in order to increase your average order value. Areas of eCommerce business such as order fulfillment and customer support will become second-nature as you become more experienced in dropshipping products. Understand this process in full detail by listening to this episode of Marketing For eCommerce - your business will thank you!

Dropshipping products is NOT a long-term business solution - but it is a learning experience

While dropshipping products is one of the best ways to get started in eCommerce, it is NOT a long-term business solution for most people. After your perfect the online selling process, you may feel inclined to transfer your dropshipping business audience into your own brand or product - and that's okay! Dropshipping products will teach you how to utilize Facebook ads, refine your customer support tactics, create sales funnels, and nurture sales leads. It's a great way to get started in eCommerce and turn your theory knowledge into profitable practice. I explain the process in full detail on this episode of Marketing For eCommerce. Be sure to listen!

Outline of This Episode

• [0:30] How do you get started in eCommerce with a small budget?
• [4:24] The best place to get started in eCommerce is with dropshipping
• [6:38] Method #1 - Marketplace drop shipping
• [8:50] Method #2 - Overseas manufacturer
• [10:50] Benefits to starting in eCommerce with overseas manufacturer dropshipping
• [18:57] This is why dropshipping isn't a long-term business solution

Resources & People Mentioned

• AliExpress.com
• Ep 1 "The 1st Deadly eCommerce Marketing Sin: No Product Marketing System"

Connect With Bryan Bowman

    www.FoundRev.com

    On Facebook

    On Instagram

Posting ads on Facebook is often seen as the holy grail for digital marketers and eCommerce professionals. Sadly, the vast majority of eCommerce marketers aren't playing the Facebook marketing game the right way, simply because they don't know the rules! On this episode of Marketing For eCommerce, I explain the #1 mistake everyone's making in posting ads on Facebook and how YOU can start viewing Facebook ads as an investment into the future success of your business. Don't miss this episode!

This is the #1 mistake everyone makes when posting ads on Facebook

Even marketers who don't sell in the eCommerce space understand the importance of posting ads on Facebook. But what people don't understand are the nuts and bolts behind the Facebook algorithms. It's designed to do the heavy lifting for you! The #1 mistake people make is not understanding how the Facebook marketing process works. This is not a process that you should simply guess at and hope for the best. When done well, posting ads on Facebook can be one of the greatest marketing assets your business will have.

Facebook's marketing algorithm is designed to work with options - let it work for you!

eCommerce marketers spend an inordinate amount of time writing the perfect copy, selecting the best image, and coming up with the greatest tagline for every. single. ad. Thus, they only run a handful of ads at a time. This is NOT the best way to create a winning Facebook marketing strategy. Here's why.

Facebook's algorithm is designed to work best with OPTIONS. You'll see much higher success rates if you give the algorithm a variety of images, copy, taglines, and potential audiences to work with. To hear my full explanation on why this is the best way to approach posting ads on Facebook, listen now to this episode.

You need to adopt an ad money mindset - it's an investment!

Posting ads on Facebook can become expensive, especially as you begin to run dozens or even hundreds of ad campaign combinations. Don't let the cost scare you away! It's time to start viewing your marketing and advertising dollars as an investment. It WILL provide valuable insights into your business and how your target market interacts with your business online.

This ad money mindset is crucial if you want to move forward with your eCommerce business and become scalable. After the first few rounds of running many ads, you'll start to see what's working the best. That's where you should then devote your budget.

Here's your call to action that will result in better strategies for posting ads on Facebook

It's a fact, most people aren't posting enough ads on Facebook. But this is easily fixable! My call to action to you after listening to this episode of Marketing For eCommerce is to simply start running more ads! Start experimenting with content, titles, and especially images - they'll bring in 80% of your clicks.

For those of you who aren't currently posting ads on Facebook? I guarantee that if you start posting ads and keep this information in mind, you'll see higher success rates in your eCommerce business. And don't forget to listen to the full audio for this episode for all the details.

Outline of This Episode

• [0:30] Here's the #1 mistake all Facebook advertisers are making
• [4:36] If you understand THIS about Facebook, you'll be more successful
• [9:54] Most people aren't running enough ads!
• [12:30] STOP crafting the perfect ad - this is why!
• [14:48] Here's your call to action after listening to this episode of Marketing For eCommerce

Connect With Bryan Bowman

    www.FoundRev.com

    On Facebook

    On Instagram

Here's an insider eCommerce tip that will blow your competition out of the water: start using a marketing chatbot in Facebook Messenger. This technology is starting to explode and I want YOU to be one of the first eCommerce businesses that adopt this new way of communicating with your audience. Don't be fooled, marketing chatbots such as ManyChat aren't just a shiny new toy, they're going to revolutionize the way we distribute content and sell products to consumers. The vast majority of eCommerce sellers aren't utilizing this essential piece of technology and the ones who ARE aren't doing it in the right ways. Don't miss this episode of Marketing For eCommerce if you want to hear the top 3 reasons why you need to start a marketing chatbot in your business. I also share with you a 2-minute call to action that could change your business forever. Listen now!

#1 - The engagement rate with chatbots is INSANE

Many businesses have seen their click rates skyrocket from 10-15% to 25% or even 70%. That's because Facebook Messenger is an intimate platform that audiences have already integrated into their daily lives. These stats go beyond just opening rates - because most people will open a message in their Messenger account if they recognize it comes from a business or product they've expressed interest in.

These click rates should serve as encouragement that marketing chatbots are here to stay - and your business does not want to miss the boat on this piece of technology. Hear more about why chatbots are so successful by giving this episode of Marketing For eCommerce your full attention.

#2 - It's a one-to-one communication channel

Marketing chatbots serve as an intimate, personalized, one-to-one communication channel. It's not a blanket email message sent out to thousands of subscribers. Chatbots have the potential to be highly personalized and segmented while still being automated. It's the perfect mix of targeted messages without the hassle of hand-picking content for every potential customer.

On the other hand, eCommerce sellers MUST recognize the threat of sending too many messages within a short timeframe. No one wants to be blasted with messages, especially on a platform as personal as Messenger. Make sure you're carefully curating your content and delivering it to your customers in a timely, respectful way, or risk losing subscribers.

#3 - You can directly integrate payments through the marketing chatbot

This is the ultimate game changer for eCommerce sellers who utilize a marketing chatbot - integrated payments. Providers such as Stripe can now be fully integrated into your chatbot service, and thus your Facebook platform. The opportunities to present new offers and increase your average cart value are nearly limitless. Personalized content delivered directly to a prospect's Messenger account, with a seamless payment gateway added into the equation, provides the perfect chance for selling success. Hear more by listening to this episode of Marketing For eCommerce.

How can you get started with a marketing chatbot?

Here's your call to action after listening to this episode of Marketing For eCommerce. Open a new tab in your browser. Go to ManyChat.com and open a free account. Connect your business Facebook page. And that's it! It's a 2-minute process that will open the door to countless future opportunities for eCommerce success. To hear more about the process and why I did this for my own business, give this episode of Marketing For eCommerce a listen.

There's never been a better time to become a stellar eCommerce seller. Marketing chatbots are here to stay, and you NEED to take advantage of this technology. I promise it'll be worth it.

Outline of This Episode

• [0:35] The biggest new opportunity for eCommerce sellers and marketers
• [2:08] #1 - The engagement rate is INSANE
• [7:12] #2 - It's a one-to-one communication channel, not one-to-many
• [11:35] #3 - Integrate your payment right into messenger
• [15:45] Your 2-minute call to action for this episode

Resources & People Mentioned

• Ep 1 "The 1st Deadly eCommerce Marketing Sin: No Product Marketing System"
• ManyChat chatbot

Connect With Bryan Bowman

    www.FoundRev.com

    On Facebook

    On Instagram

I recently presented at a Masterminds event for entrepreneurs and wanted YOU to be able to hear the advice I shared on the best 3 eCommerce strategies to implement in your business. 90% of eCommerce sellers aren't focusing on these strategies. If you start today with integrating even just one of these strategies, you'll be able to watch your sales, revenue, and growth skyrocket. Don't miss this episode of Marketing for eCommerce!

Why a $50K Masterminds event is worth the investment and will enhance your eCommerce strategies

Many entrepreneurs scoff at the idea of investing so much money into a single event. But, the best eCommerce business people will wholeheartedly support these types of gatherings, if only because of the sheer opportunity for powerful networking. You're one of those kinds of people, right?

Successful people invest and focus on 3 main areas: their mindset, skill set, and networks. Conferences and events allow you to heavily invest in your network. You never know where your next miraculous connection could occur. The best entrepreneurs take the greatest strategies from every industry and implement them in their business model. Mastermind events go beyond rubbing shoulders with other successful people, they reignite your passion for your business. Hear more about the event I attended and what I learned, on this episode.

Strategy #1 - Know your metrics, specifically your customer lifetime value

True eCommerce success stories recognize and appreciate the lifetime value of every customer. It's a metric that every successful business person is tracking. If you learn how to determine every customer's lifetime value, you'll be in the top 1% of eCommerce sellers.

Great marketing will never beat bad math, so eCommerce sellers have to know their numbers. Knowing your metrics gives you the certainty you need to invest in your business and focus on acquiring new customers. When you have a stellar message and know your metrics, it's "game over" for your competition.

Strategy #2 - Utilize the Collier Principle

The Collier Principle states that marketers and business people should want to enter the conversation that's already happening in a prospect's mind. It's not your job as an eCommerce seller to create desire. Rather, you should meet every prospect in their current headspace and meet the need or solve the problem they're focusing on.

For example, customers don't care about buying a ¼ inch drill bit. They care about what the ¼ inch hole will allow them to build, and the emotions they will feel after they complete the project. THAT'S what eCommerce business people need to connect with. For all the details behind why the Collier Principle should be at the forefront of every marketer's thoughts, be sure to listen to this episode.

Strategy #3 - Always operate with a sense of integrity

The biggest area eCommerce sellers need to focus on is operating with a deep sense of integrity. It's the rock solid platform that will allow the rest of your business to launch towards success greater than you can imagine. However, this integrity has to go beyond simply being honest with your customers. It has to become an innate focus on the true results you want to provide. You gain conviction and determination after focusing on integrity, and it's something no successful eCommerce business lacks.

Your call to action after listening to this episode of Marketing for eCommerce? Start implementing these eCommerce strategies in your own business. Even if you begin with a portion of a single strategy, you'll be light years ahead of your competition.

Outline of This Episode

• [0:30] Why a $50k Masterminds talk is 100% worth the investment
• [5:55] eCommerce strategy #1 - Know your metrics, specifically your customer lifetime value
• [11:18] eCommerce strategy #2 - Use the Collier Principle
• [14:46] eCommerce strategy #3 - Always operate with a sense of integrity

Resources & People Mentioned

• Ep 3 "The 3rd Deadly eCommerce Marketing Sin: Not Knowing Your Marketing Math"

Connect With Bryan Bowman

    www.FoundRev.com

    On Facebook

    On Instagram

When I say the words "brand culture," do you know what I'm talking about? Brand culture has to do with how your brand is perceived by customers and how you as a brand engages with them to facilitate good feelings about your brand. It sounds complicated but it's really not. It's the same thing we experience in any human relationship - and the relationship between consumers in the brands they support are just larger versions of that same thing. In this brief episode, I'm going to tell you a fun story about what happened with one of my clients' brands where their brand followers came to their defense all on their own. It's the kind of brand culture every one of us wants and I'm going to tell you how you can begin developing it for your brand. Seriously, you don't want to miss this.

It's rare, but it's an amazing experience when your community defends your brand

Here is an amazing example of what happens when you create a healthy culture around your brand. Some clients I work with, who are amazing people, by the way, have done an incredible job of nurturing a culture around their brand. As a result, their customers are incredibly enthusiastic about their products. Once, when somebody posted a negative comment about the brand, these clients were naturally concerned and took time to consider how to respond. Before they could get to their computer and key in a response, their community had come to their defense. Comment after comment was made in response to the one negative remark. THAT Is what you are looking for when it comes to building a powerful brand culture. It's not something that comes from having some sort of magical touch, it's something that happens from very intentional actions on your part as a brand owner. Listen to this episode and I will explain exactly how to do it.

Here are the 3 things you can do to build a powerful brand culture

We all know that there are three basic ways to make more money from your business. You have to get more customers, get those customers to buy, and then get them to buy even more. It's the last of those three that we were talking about when we approach the subject of brand culture. We want a culture full of raving fans who are eager to purchase every single thing our brand provides. I have discovered three things that you can do that begin to build that kind of the following.

#1 - Engage with your community personally.

#2 - LIsten to find out who your customers are and what they enjoy.

#3 - Give your community what they want.

It really is that simple but it takes diligence, consistency, humility, and hard work to really do it. I go into greater detail about each of these pillars of a powerful brand culture on this episode, so don't miss them.

Pillar #1: Stay engaged in your community in a personal way

When I say that you need to stay engaged with your community, I am talking about personal engagement. Whether you gather your community in a Facebook group or some other platform, you need to make sure that you are there, in the trenches, talking with your customers and discovering the things that matter to your customers. Don't rely on automation. You can't substitute for personal engagement with a canned response or a chatbot. When your community knows that a real person is there to answer their questions and respond to their concerns, that will communicate how much you care and will be the foundation of a powerful brand culture.

Pillar #3: Use what you learn from your community to give them what they want

As you spend time engaging with your community, you need to be making good use of what you learn. If you pay close attention and if you ask the right questions your community will tell you exactly what they're concerned about and what products they wish existed to address their needs. It's your job at that point to create what they want. It's amazing how the people who buy what you have to sell will tell you more about what they want to buy. A brand culture enthusiastic about what you do and how you engage with them will help you sell more products directly to them. This short episode explains how you can get started on the track to that kind of community.

Outline of This Episode

• [0:33] A story about the power of moving from commodity to community
• [1:57] It's an amazing experience when the community comes to your defense
• [3:58] 3 ways to make money: more customers, spend more, spend more often
• [5:07] The three pillars to building a powerful brand culture and community
• [7:50] Two ways to apply what you've learned on this episode

Resources & People Mentioned

• Kevin Kelly's post about 1000 True Fans

Connect With Bryan Bowman

    www.FoundRev.com

    On Facebook

    On Instagram

This episode of Marketing for eCommerce holds my most critical piece of advice for eCommerce professionals: know your marketing math. If you don't know key metrics such as gross margins, operating margins, and sales conversion rates you're not setting yourself up for maximum success. Pay close attention to this episode because I share 4 key metrics that will help you monitor costs, scale your business, increase profitability, and blow your competition out of the water. Listen now!

Metric #1 - Utilize a sales funnel to out-convert any storefront

There are 3 main ways to grow a business: get more customers, get those customers to spend more money on their first purchase, and get those customers to return for more purchases. Utilizing a sales funnel allows you to present specific offers to the right customers and close more sales.

It's a fact in eCommerce business that sales funnels will always convert more than any digital storefront avenue. Set yourself up for an explosion in business by learning the ins and outs of sales funnels and how they can positively impact your profitability. I explain this process in full detail on this episode, so be sure to give it your full attention.

Metric #2 - Identify your average cart profit

The average cart profit is how much money your company makes per sale. This figure is far more important than the upfront value of the products. When you are able to determine how much profit each sale brings in, you then can determine how much money you can spend on getting the customer to make the purchase.

The real eCommerce winners are the ones who can spend the MOST on acquiring new customers, not the least. THAT'S how you suffocate your competition. This metric directly ties into metric #3, and you'll understand them best by listening to this episode.

Metric #3 - Recognize the lifetime value of a customer

True eCommerce success stories recognize and appreciate the lifetime value of every customer. If you learn this skill, you'll be in the top 1% of eCommerce sellers.

One example of lifetime value can be found in this scenario. Let's say the value of one customer via one sale is $20. But your marketing math research shows that with an additional investment in customer acquisition, that customer could make multiple sales in future months. That customer's worth jumps up to $80. The additional projected profits can be invested in marketing dollars used to convert that customer multiple times. ECommerce companies that hone this strategy will succeed in far greater ways than companies who ignore this opportunity.

Metric #4 - Create a recurring revenue stream to enhance your marketing math profitability

The best way to crush your eCommerce competition is through building a recurring revenue stream. Just because your company focuses on products (and not digital information or a service) does not mean you can't add this model to your existing business structure. Be creative in thinking of ways a recurring purchase could add value to your original product, and you'll be amazed at the additional reliable revenue it brings in.

By pairing these 4 metrics with an innate understanding of the marketing math behind your eCommerce business, you'll be light years ahead of your competition. Combined, it's a strategy superpower that will allow you to scale in unimaginable ways. Don't miss the full explanation on this episode of Marketing for eCommerce!

Outline of This Episode

• [0:30] What is the most important thing any business must monitor?
• [3:34] Basic terms necessary for understanding marketing math
• [5:54] Metric #1: Utilize a sales funnel - achieve the first 2 ways to make more money
• [7:30] Metric #2: Average cart profit (ACP) outweighs Average Cart/Order Value for eCommerce sales
• [10:28] Metric #3: Knowing the lifetime value of a customer
• [13:17] Metric #4: Build in monthly recurring revenue
• [15:13] Knowing these 4 metrics will give you the confidence to scale in unimaginable ways
• [17:06] My call to action for current eCommerce business operations

Connect With Bryan Bowman

    www.FoundRev.com

    On Facebook

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The second biggest cardinal sin I see eCommerce professionals make is this: focusing on a price point instead of unique selling propositions. If your only goal is to have the lowest-priced product, you'll quickly spiral into a price war. I've seen it happen to countless brands and I want to help you avoid this trap. By creating a unique selling proposition (USP) for your eCommerce product you can offer your customers an increased sense of value, satisfaction, and confidence in your company. Become aware of the dangers of focusing solely on a price point by listening to this episode of Marketing for eCommerce.

Only using a price point = confining yourself to being a commodity

The most dangerous aspect of focusing only on your product's price point is that your product is limited to being a commodity. Instead of transforming into an entire brand you limit the product to only providing a solution to a simple problem. But if you take the time to develop a powerful USP, it will answer one main question: Why should consumers choose YOU?

Crafting a USP that's tied to your company's core values and goals will allow you to do 4 things, in addition to sell more product:

1. Protect profits
2. Be aggressive in pricing and neutralize competition
3. Give people a reason to choose your product
4. Create a community

To discover my best tips for writing a USP that will guide your company and product towards future success be sure to listen to this episode.

Make people aware of the true "cost of cheap" through a value proposition

A value proposition makes people aware of the true cost of things that are cheap. Cheaper is always more expensive in the long run. If you demonstrate to your consumers the value of paying more for your product, saving them from headache and heartache down the line, you'll become the company they turn to time after time.

Add stickiness to your brand through irresistible offers and unique safety propositions.

Bundling your products together is a powerful way to add value to the offer without cutting into your profits. If you solve multiple problems for the consumer in one sale, they'll remember your brand fondly. Don't forget to be creative in naming your bundles! Think of it as a chance to refine your brand and give your products a higher level of credibility. Those are ways you can make your bundle into an "irresistible offer."

Safety propositions, or money-back guarantees, can be so much more than bland text on a webpage. Inject your brand's creative energy into this copy in a way that makes people appreciative of choosing your company. If you give them a quality product with a confidence-building satisfaction guarantee, you've earned a customer for life.

Every customer wants to be part of a community - here's how to make them choose YOUR community

There are 3 main ways to grow a business: get more customers, get those customers to spend more money on their first purchase (which is the exact OPPOSITE of focusing on a price point), and get those customers to return for more purchases. How do you achieve that third end goal? By creating a unique experience proposition.

Focusing on a price-based approach to marketing isn't sustainable. But, creating a community of consumers and brand advocates that believe in the power of your product is. Give your consumers a reason to keep coming back through developing your unique selling proposition and you're on your way to success in eCommerce. Don't miss all the details, be sure to listen to this episode.

Outline of This Episode

• [0:31] I introduce the topic for this episode, the 2nd deadly marketing sin for eCommerce
• [1:25] The dangers of selling on price instead of propositions
• [3:11] Unique selling proposition
• [4:46] Unique value proposition
• [7:55] Make an irresistible offer
• [8:55] Unique experience proposition
• [10:22] Unique safety proposition
• [14:51] Start creating these propositions ASAP for better sales success

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If you want a massive advantage over your competitors in the eCommerce space, the most important thing you can do is to develop an intentional product marketing system. It's the most overlooked yet most important aspect of any product sales company. In fact, I go so far as to say that you don't really have a business if you don't have a marketing system. This is the oversight that I consider to be the first deadly e-commerce marketing sin - and I cover it on this episode. Take the time to listen. Take the time to learn. And know that the reason I'm sharing this with you is that I want you to be successful and avoid the path I took where I learned my lessons the hard way.

Have you established an actual marketing system for your ecommerce business?

It doesn't take a rocket scientist to know that your products don't sell themselves. You have to develop an effective product marketing system that enables your eCommerce business to thrive. I discovered that there are five pillars of an effective marketing system. Here they are.

1. A way to acquire a customer
2. A way to nurture the customer
3. A way to convert the customer
4. A way to fulfill the product
5. A way to send customers to other products and services

I will go into each of these in more detail on future episodes, but for now you need to understand this, if you don't carefully think through exactly what you're going to do to fulfill each of these five pillars, your product marketing system will lack effectiveness and in the end, will not acquire, retain, and build relationship with ongoing customers that can make your business thrive.

You don't need more traffic. You need a way to connect with the traffic that exists

There's a lot of talk in the eCommerce industry about the so-called "traffic problem." In my experience building very successful eCommerce businesses, no such problem exists. There's plenty of traffic. Look at all the people going to Amazon or Shopify to search for products they are eager to buy. There's plenty of traffic, you just need to learn how to adjust your messaging to attract the traffic that is already there. In this episode, I explain why the development of a carefully planned, well-considered marketing strategy is the key to a successful e-commerce business.

Don't learn your product marketing lessons the hard way, like I did

When I first began selling products online, I learned everything the hard way. I made mistakes, I lost money, I created plans that didn't work, and ultimately, learned my lessons through those painful experiences. You can learn everything that way if you want to, but why do it if you don't have to?

This episode introduces the three deadly sins that most e-commerce sellers are making. You might say they are my lessons-learned from all that painful experience.

If you'll take the time to listen, really understand what I'm sharing with you, and start taking action on these things, you will be miles ahead of your competition. So, don't just be a hearer, be a doer.

I want you to succeed at product marketing so you can build the life you want

There are so many benefits that come from a successful product sales business. But you have to do the hard work to make those benefits a reality.

If you are determined to build the life you want and believe that eCommerce is the way to do it, I want to share my expertise with you on these episodes. You will not only learn the three deadly e-commerce marketing sins that I'm going to share over the next few episodes, I'm also going to walk you through all the aspects of what it takes to establish, build, run, and maintain a successful eCommerce business.

Subscribe to the podcast to be sure you don't miss an episode and join me as I walk you down the path I've already traveled. You can be successful if you learn the lessons others like me have to teach.

Outline of This Episode

• [0:25] How understanding these mistakes can give you an advantage
• [1:04] Sin #1: No actual marketing system is in place
• [5:08] The 5 pillars of a powerful product marketing system
• [8:21] Call to action: Start thinking about the 5 pillars and how you will apply them

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Your passions can make you rich... but not in the way you've been told. 

Here's how my passion for Jiu Jitsu helped me in business and how it will help yours.

Link to the video version of this episode: https://youtu.be/pU2xExxoZik

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You've heard this number mentioned a million times...

whether you sell on Shopify or use Clickfunnels... it's a useless number, but not all hope is lost.

Link to the video version of this episode: https://youtu.be/SKU9m9rfOxw

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The "Marketing Funnel" is costing you money. Stop losing money and do this instead…

I've had a problem with the "Marketing Funnel" concept for a long time.

In this episode I finally break my silence and reveal the ugly truth:

Link to the video version of this episode: https://youtu.be/Z-xUkbhex1I

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Here's the exact framework we use to help 4 figure per month brands scale into 7 figure per month brands... as efficiently as possible.

Link to the video version of this episode: https://youtu.be/_dukVlgmzFs

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www.FoundRev.com

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If your Facebook Ads (or any paid ads) are struggling to perform profitably in 2022... watch this video to discover why and what to do about it.

We're taking applications right now for 3 spots that have just opened up in our eCom Legacy Performance Program (aka "if you don't make money, you don't pay"). 

If your eCommerce brand is doing at least $10k per month you may be a good fit. Email support@ecomunderground.com for application details.

Link to the video version of this episode: https://www.youtube.com/watch?v=TbvzE5DLhag

Connect With Bryan Bowman

www.FoundRev.com

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Want to know what it takes to go from $100k to $1 Million in 12 months... warts and all? We cover it all in this video. 

Listen, learn and implement.

In this episode, I'm excited to have my friend and former client Ameka Coleman. 

Ameka is the Founder of Strands of Faith and she's had an incredible journey. She shares it all in this episode.

We're taking applications right now for 1 remaining spot in our eCom Legacy Performance Program (aka "if you don't make money, you don't pay"). 

If your eCommerce brand is doing at least $10k per month you may be a good fit. Email support@ecomunderground.com for application details.

Link to the video version of this episode: https://www.youtube.com/watch?v=5kgM2XTNip0

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What if you could get a seat at the table with the Founder of a $6 Million per year business (with a 42% profit margin)? 

In this episode, I'm excited to have my friend Cole Humphus as a guest.

Cole rapidly scaled the online photography education company Cole's Classroom to 10,000 members & multiple 7 figures in profit before the company was acquired by ShootProof in 2019.  Now Cole is focused on helping other online businesses consistently grow with sustainable & predictable profits so they can have great businesses without sacrificing a great lifestyle. 

Note: Towards the end of the podcast, we dive into tactical tips you can apply today to increase revenue, profit and customer lifetime value. Take notes.

Learn more about working with Cole to grow your business at www.rapidscalegroup.com

Link to the video version of this episode: https://www.youtube.com/watch?v=W3yBxix5h8w

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Is your Shopify store stuck at $50k, $100k, or $150k per month? Most brand owners think the solution is more traffic, but the real problem is a "leaky hose."

In this episode, Bryan Bowman from Found Rev reveals why doubling your ad spend won't work until you fix the holes in your business. He breaks down the 5 biggest revenue leaks found in hundreds of Shopify audits and provides a step-by-step playbook to plug them for instant profit.

In this episode, you'll discover:

• The "Invisible Offer" Mistake: Why your hero image and tagline are failing to convert visitors.
  
  

• Product Page Optimization: How to turn your PDP into a high-converting landing page using price decoys and bundles.
  
  

• Eliminating "Shipping Shock": The checkout friction fix that transforms a "rip-off" into a deal.
  
  

• The 30% Email Rule: The 6 essential flows (including Win-Back and Browse Abandon) you need to hit 30-40% revenue from email.
  
  

• AOV Acceleration: Tactical ways to increase Average Order Value immediately, including cart drawers and post-purchase upsells.
  
  

Stop letting revenue fall through the cracks. Tune in to learn how to seal the leaks and scale your store effectively.

🚀 Ready to find the revenue hiding in your business? Visit www.FoundRev.com to learn more about our alphaOS system and how we help brands scale on a performance basis.

 

Tired of the hype and want to know what it actually takes to grow a multiple 7 figure eCommerce brand? Here's the no BS answer.

We're taking applications right now for 2 remaining spots in our eCom Legacy Performance Program (aka "if you don't make money, you don't pay"). 

If your eCommerce brand is doing at least $10k per month you may be a good fit. Email support@ecomunderground.com for application details.

Link to the video version of this episode: https://www.youtube.com/watch?v=upg3tedGV4U

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www.FoundRev.com

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Do you know the most important question to answer before running Facebook Ads, or any ads for that matter?

Here's a hint: Will Ads Even Work For Your Brand?

In this episode, I break down the math behind this question and show you how to definitively answer this question. 

This is probably the most important episode I've done about ads. Enjoy.

Link to the video version of this episode: https://www.youtube.com/watch?v=mRjDTGdfkbI

Connect With Bryan Bowman

www.FoundRev.com

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What Does It Really Take To Build A 7 Figure Per Month Shopify Brand?

Listen to this podcast to find out…

In this episode, I'm speaking with a dear friend and client, Kati Evans. Kati and her husband have built an incredibly successful brand on Shopify selling candles.

In this extremely candid conversation, Kati shares the highs, the lows, the things you must do and the mistakes you must avoid on your journey towards 7 figures and beyond.

This is one of my favorite episodes to date so don't miss this one.

Connect With Bryan Bowman

www.FoundRev.com

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Do you know the most important number in your Facebook Marketing?

Listen to this podcast to find out…

If you're struggling to scale your revenue and Facebook Ads then this episode is for you.

Discover what this number is and most important of all, learn what to do about this number once you've calculated it.

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www.FoundRev.com

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Can you still win with Facebook Ads after the iOS 14 updates?

Frankly, the answer is… it depends.

It depends on whether you're applying the 7 rules I share in this episode.

Apply the rules and win.

Enjoy and take action.

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What should you focus on TODAY for maximum growth in your business?

If you don't know then you definitely want to tune into this episode!

I share the exact framework we use to evaluate and scale our brands, our client brands and even brands we're looking to acquire.

Enjoy and take action.

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What percent of your total monthly sales are coming from email?

If you don't know then you definitely want to tune into this episode!

Discover how email helps you get people to spend, spend more and spend more often.

Plus, I'll share the best email platform for eCommerce sellers and talk about the biggest mistakes we see and what you can do to avoid them today.

Enjoy and take action.

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How do you recharge and rebalance to maximize your potential?

In this episode, we're gonna talk about something we all need to be talking about way more as entrepreneurs…

Self care and managing the flip side of our drive and ambition.

Burnout happens when we don't create routines that balance the 5 core areas of our physical and emotional health: Air, Water, Sleep, Movement, and Food.

Let's dive in and talk about how you can build and optimize your own self care routines to make sure you show up as the absolute best version of yourself every day.

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How much more does it cost to acquire a customer than to keep one?

If you said 5-7 times you'd be right…

Which begs the question… Why aren't you doing more to maximize the value and bond with those customers.

In my experience, the easiest win in your business is getting the most out of what you've already got.

Namely, your existing customers. That's what we're talking about today.

Enjoy and take action.

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www.FoundRev.com

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