Maya Le Tissier, Man United captain and Lioness, Oli Bromfield, fashion and lifestyle Guru, and Moses Duckrell, pro-footballer turned content creator, are on a mission to become more climate-conscious – because caring for the planet is the ultimate green flag… right? 

Welcome to Green Flags, a FOREVER. BETTER podcast by PUMA. Each week, they’ll take on unexpected challenges to show you how small changes in your everyday life can add up to a big difference for the planet.

Think generating your own electricity for a day or turning trash into wearable treasure – every challenge is rooted in five key areas of sustainability inspired by PUMA’s Vision 2030 Sustainability targets. And while they’re racing to outdo each other, you’ll pick up tips and ideas to bring into your own life.

So, get ready for some friendly competition as our hosts try to score the most points and win the Green Flags trophy. 

Because there’s only one Forever… let’s make it Better.

Green Flags is a FOREVER.BETTER podcast, brought to you by PUMA. Produced by Mags Creative and MSL.

In this episode, Head of Knowledge Exchange at the Centre for Sustainable Fashion Monica Buchan-Ng speaks with PUMA’s Chief Sourcing Officer, Anne-Laure Descours about factory worker’s working conditions in the textile industry. They also discuss what progress has been made since the tragic incident at Rana Plaza ten years ago.

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PUMA has ten target areas, each with a set of goals, that we are striving to reach by 2025. This episode focuses on the target area of Health and Safety.Ensuring safe working conditions for our own employees and hundreds of thousands of indirect employees at our manufacturing partners is an ethical imperative, but also makes good business sense.

What it actually means: A safe workplace is a top priority at PUMA and we continuously carry out building safety inspections among high-risk factories in our supply chain. In 2021 we were able to conduct the structural/fire/electrical safety inspection at three suppliers from Pakistan and India. At the headquarters level, we operate an occupational health and safety committee, which includes a specialised labour physician, a health and safety technician and employee representatives.

Goal 1: Zero fatal accidents (PUMA and suppliers)

In 2022 we recorded two factory employee deaths resulting from work-related accidents in Bangladesh in two different factories. Both factories paid the legal compensation to the worker's family. PUMA collaborated with Better Work Bangladesh for joint monitoring and regular follow up on the actions taken to prevent future occurrence of such accidents. We deeply regret these tragic accidents.

Goal 2: Reduce accident rate to 0.5 (PUMA and suppliers)

As we believe that the health and safety of the people working for PUMA and in PUMA production always come first, we will continue to work with our own entities and suppliers to avoid disease and accidents.

Goal 3: Building safety policy operational in all high-risk countries

From 2015 to the end of 2022, our Building Safety Assessment Program covered Bangladesh, India, Indonesia and Pakistan.

PUMA publishes all of its progress, challenges and setbacks in its Sustainability Report. You can find the 2022 report online now by going to about.puma.com

US-based community organiser Anya Dillard meets PUMA’s Teamhead Social Sustainability, Viola Wan to learn more about the challenges garment factory workers face. They also discuss the responsibilities of brands towards women working in their partner factories and what they’re doing to ensure greater gender equity.

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PUMA has ten target areas, each with goals, that PUMA is striving to reach by 2025. This episode focuses on Human Rights. Human rights in the apparel and footwear industry and supply chain refer to the fundamental rights that all workers are entitled to, regardless of their occupation or nationality.

What it actually means: PUMA and other brands must ensure we’re doing everything possible to monitor and improve factory working conditions for all colleagues. This includes being aware of the conditions in factory sites, which brands generally don’t own, and so aren’t as easy to control.

The lowdown:

Goal 1: Train 100,000 direct and indirect staff members on women’s empowerment

How we did in 2022: 168,037 factory workers and 2,077 PUMA employees have been trained so far.

Goal 2: Map subcontractors and Tier 2 suppliers for human rights risks

Clothing brands like PUMA often rely on multiple suppliers. This complexity makes it challenging to monitor and address human rights at every level of their supply chain. They need to create a system that detects and resolves any potential violations quickly. While this work has been ongoing for the last 20 years at PUMA, we wanted to expand the scope from the product manufacturers to their subcontractors and all of their component suppliers.

What we did in 2021 and 2022: Tier 2 and Tier 1 subcontractor mapping completed. In the 2022 Sustainability Report - through collaborative efforts with the sourcing team, we mapped more than 200 non-core Tier 2 suppliers. The next step is to monitor the working conditions of these 200+ factories (See page 61)

(And in case you’re wondering: Tier 2 are factories which manufacture components that go into PUMA products, and Tier 1 are the factories which put the components together to make the final product. A tier 1 may need to use a factory for a specific process that they don’t have in their own factory, like embroidery for example, this is called subcontracting).

Goal 3: 25,000 hours of global community engagement per year

How we did in 2022: We achieved a total of 43,000 hours, 18,000 over target.

PUMA publishes all of its progress, challenges and setbacks in its Sustainability Report. You can find the 2022 report online now by going to about.puma.com

Malaysian-based eco-conscious Earth Day Ambassador Melissa Tan discusses how fashion’s thirst for water is impacting our changing climate with Kurt Kipka from the Apparel Impact Institute. Learn about the ins and outs of how much water goes into making our clothes and shoes and how the industry is taking steps to ensure less draughts and water scarcity.

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PUMA has ten target areas, each with a set of goals, that we are striving to reach by 2025. This episode focuses on the target area of Water and Air. Water is really a vital ingredient used all the way through the production of what we wear. As well as being used to wash raw cotton, it’s soaked in dye using a lot of water and then washed clean. It’s also soaked in water-based chemical solutions. Water is also used in factory cooling systems, humidification systems that reduce static during weaving, the steam presses used to finish a garment and more.

What it actually means: Since 2015 we have increased the number of wastewater tests from 33 to 147 factories to ensure that hazardous chemicals are not being poured into and contaminating natural bodies of water, like lakes and oceans. This means that factories have efficient wastewater treatment plants in place.

Goal 1: 90% compliance with ZDHC Wastewater Guidelines94% of all factories with wet-processing facilities* (156 factories have wet processes) have been covered by tests, and tests show that all these factories have at least 90% compliance with the ZDHC Wastewater Guidelines (foundational level).*Wet processing is the stage where raw materials (like cotton) are treated with colourants and/or chemicals.

Goal 2: 15% water reduction per pair or piece based on 2020 baselineWe have worked with our suppliers to reduce the amount of water being used during the making of a garment or pair of sneakers by 15%.

PUMA publishes all of its progress, challenges and setbacks in its Sustainability Report. You can find the 2022 report online now by going to about.puma.com

US based environmental justice advocate, Diandra Marizet interviews Senior Traceability Manager, Vanessa Brain from the Leather Working Group on the concept of ‘traceability’. Discover how visibility over the supply process can develop a better relationship between our ancient forests and the leather industry.

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PUMA has ten target areas, each with a set of goals, that we are striving to reach by 2025. This episode focuses on the target area of Product. The PUMA Environmental Profit and Loss Account (EP&L) attributes more than 50% of our environmental impact to material and raw material production.

What it actually means: Reducing the environmental impact of our products is a major priority to us. Which is why we have and are continuing to move towards using recyclable and more sustainable materials at a larger scale

Goal 1: Procure 100% cotton, polyester, leather and down from certified sources

In order to reach our 100% targets for more sustainable cotton, we have required oursuppliers to source only cotton from farms which are licensed or certified as having good farming and human rights standards, or recycled cotton. We also work with the Leather Working Group certified tanneries to source our leather.

Goal 2: Increase recycled polyester use to 75% (apparel & accessories) and 90% of apparel and accessories classified as more sustainable

A significant percentage of the materials used (above 70%) to produce our apparel and accessories can be attributed to more sustainable polyester either bluesign® or OEKO-TEX®-certified or recycled polyester.

PUMA publishes all of its progress, challenges and setbacks in its Sustainability Report. You can find the 2022 report online now by going to about.puma.com

Singapore-based founder of sustainable bag company (Peco) Yumika Hoskin is joined by PUMA’s Head of Labelling and Packaging, Jordan Eichenberger to discuss the use of plastic in the fashion industry. Discover the answers to why brands are still using plastic packaging, whether or not it’s ever ok to use it and if there are alternatives that actually work.

In the episode, Jordan quotes an article from the Washington Post. You can find that article here – https://www.washingtonpost.com/wp-dyn/content/graphic/2007/10/03/GR2007100301385.html?referrer=emaillink—------

Plastic pollution of our oceans is one of the most urgent challenges to sustainability of our time. As a company that uses polymers in alot of its products, we have a special responsibility to work on this issue.

What it actually means: Plastic shopping bags and single-use plastics aggravate the problem of plastic pollution significantly. By eliminating them from our stores and office environment, we can set a positive example for our consumers and colleagues and at the same time reduce our use of plastics by several hundred tons per year.

Goal 1: Eliminate plastic bags from owned and operated PUMA stores

In recent years we switched our shopping bags to FSC-certified paper bags or polyethylene bags with 80% recycled content. During 2020 our Retail division devised a detailed plan to completely phase out plastic bags from our owned and operated PUMA stores globally.

Goal 2: Support scientific research on microfibers

We’ve joined The Microfibre Consortium (TMC) as a member to understand and address the environmental concerns for fibre fragments (microfibre) which are generated from natural and synthetic clothing during manufacture, as well as the consumer use phase in the industry.

Goal 3: Research biodegradable plastics options for products

We piloted a fully biodegradable version of our most iconic sneaker, the PUMA SUEDE. This pilot includes the use of a fully biodegradable outsole made from thermoplastic polyurethane (TPU). The composting results will be made public so that anyone interested in biodegradability can use our lessons learnt.

PUMA publishes all of its progress, challenges and setbacks in its Sustainability Report. You can find the 2022 report online now by going to about.puma.com

India based Environmental Activist Ripudaman Bevli is joined by Nicole Rycroft, Founder and Executive Director at Canopy Planet. An organisation working with companies like PUMA and their supply chains to protect our ancient forests and ecosystems from the impacts of industries such as fashion.

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PUMA has ten target areas, each with a set of goals, that we are striving to reach by 2025. This episode focuses on the target area of Biodiversity. Many species, including plants, animals, bacteria and fungi are being threatened with extinction due to human activities such as deforestation, putting the earth’s magnificent biodiversity at risk.

What it actually means: The Fashion Industries supply chains are directly linked to activities that threaten our biodiversity, such as deforestation. To mitigate the risk of biodiversity loss, we address environmental pollution risk through our targets and suppliers’ programmes.

You’ll find more information on PUMA’s Biodiversity & Forest Protection Policy as a PDF here – https://cdn.about.puma.com/-/media/files/pdf/sustainability/codes-and-handbooks/forest_biodiversity-policy_260321.pdf?rev=c7c72d80f88147c3bbea608249bb0f30

Goal 1: Support setting up a biodiversity SBT

SBT stands for Science Based Target, which provides a clearly-defined pathway for companies to reduce greenhouse gas (GHG) emissions. In 2022, we changed our SBT to align with our 1.5 degree scenario. See more about this target in the Climate Action episode – “Can radical collaboration solve fashion’s renewable energy problem?” show notes.

Goal 2: Procure 100% cotton, leather, and viscose from certified sources

Both cotton farming and cattle ranching require extensive land use and have been cited to reduce biodiversity, 99.8% of cotton used in PUMA products are BCI (better cotton initiative) or recycled cotton. 100% of the leather used in our footwear is sourced from Leather Working Group medal-rated tanneries. We have committed to sourcing 100% of our viscose from suppliers committed to reducing the risk of sourcing from ancient and endangered forests

.Goal 3: Zero use of exotic skins or hides

We don’t use skins or hides that have come from exotic animals like snakes to make any of our products. PUMA has committed to phasing out K-Leather (hide from kangaroos) in 2023.

PUMA publishes all of its progress, challenges and setbacks in its Sustainability Report. You can find the 2022 report online now by going to about.puma.com

Hong-Kong based Fashion Designer Bertha Shum is joined by Sectors Engagement Decarbonation Lead, Lindita Xhaferi-Salihu from the United Nations Framework Convention on Climate Change. Expect to hear discussions on whether radical collaboration is the answer to tackling climate change and how brands can be doing more to address the issue.

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PUMA has ten target areas, each with a set of goals, that we are striving to reach by 2025. This episode focuses on the target area of Climate Action.

Climate action refers to any actions taken to combat the effects of climate change and its impacts on people and the planet.

What it actually means: PUMA works with others in the fashion industry on climate action through the Fashion Industry Charter for Climate Action and the Fashion Pact to reduce the harmful emissions into the environment from the production of their goods.

Goal 1: Align PUMA’s climate target with 1.5 degrees global warming scenario.

The 1.5 global warming scenario, predicts that if the earth’s temperature warms to above 1.5º it will no longer be able to soak up carbon dioxide, resulting in more climate change. PUMA has applied to Science Based Targets initiative to approve new absolute Greenhouse Gas Emission emission reduction: Scope 1 and 2 by 90%, Scope 3 by 33% in 2030.

You may hear different ‘scopes’ referred to when it comes to greenhouse gas emissions. In the case of PUMA this means

1. Scope 1 emissions: These are direct greenhouse gas emissions from sources that are owned or controlled by PUMA, such as emissions from burning fuel in PUMA's owned or leased facilities, such as warehouses, or offices.

2. Scope 2 emissions: These are indirect greenhouse gas emissions from the consumption of purchased electricity, heat, or steam by PUMA to power its retail stores, offices and warehouses.

3. Scope 3 emissions: These are all other indirect greenhouse gas emissions that occur in the supply chain of PUMA, but are not owned or controlled by them. Examples include emissions from the production of raw materials or assembly in factories, transportation of raw materials and finished products, disposal of products at the end of their life, and the use of products by consumers (like washing and drying clothes).

Goal 2 : 100% renewable electricity for PUMA entities

This means that all of PUMA’s head offices, warehouses and retail stores are using renewable electricity, with no reliance on energy from fossil fuels. And this was achieved in 2020.

Goal 3: 25% renewable energy for core suppliers

Our main suppliers, like factories for example, will ensure that at least 25% of the energy they use at their premises would be from a renewable energy source, like electricity. They have worked with suppliers on several programs ranging from energy efficiency to installing on-site solar photovoltaic power plants to generate renewable energy. So far PUMA has achieved 11% for Tier 1 suppliers, 10.8% for Tier 2 suppliers. This includes Renewable Energy Certificates

Tier 2 are factories which manufacture components that go into PUMA products, and Tier 1 are the factories which put the components together to make the final product. A tier 1 may need to use a factory for a specific process that they don’t have in their own factory, like embroidery for example; this is called subcontracting.

PUMA publishes all of its progress, challenges and setbacks in its Sustainability Report. You can find the 2022 report online now by going to about.puma.com

US based Human Rights and Sociology Student Amina Shakeel talks with Chief of Staff and Director of Engagement Shelly Han from the Fair Labour Association (FLA). Join them both in conversations touching on the challenges faced by migrant workers in the textiles industry and hear what’s being done by the FLA, as well as brands, to create a fairer labour market in the global south.

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PUMA has ten target areas, each with a set of goals, that we are striving to reach by 2025. This episode focuses on the target area of Fair Wages.Fair wages means a salary that is reflective of the value or class of services provided.

What it actually means: Oftentimes in the fashion industry, workers in the global south are undervalued and underpaid for the work that they provide. To combat this, PUMA works with the Fair Labour Association to ensure that they are compensating their direct workers and suppliers a wage that is fair.

Goal 1: Fair-wage assessments for the top five sourcing countries

During an assessment conducted by the Fair Wage Network, workers’ satisfaction with wages and working conditions was found to be relatively good, in average, with 95% workers being either ‘fully’ or ‘partly’ satisfied with their wages and 86% workers being either ‘fully’ or ‘partly’ satisfied with working conditions.

These assessments were carried out in four of five of our top sourcing countries (Bangladesh, Cambodia, Indonesia, Vietnam)

Goal 2: Effective and democratically elected worker representatives at all core suppliers

Otherwise known as unions, PUMA supports democratically elected worker representatives in all core suppliers. In 2022, 48% of Tier 1 factories had effective representation in place.

And in case you’re wondering: Tier 1 are the factories which put the components together to make the final product.

Goal 3: Ensure bank transfer payments for all core suppliers

In 2022, 99.3% of our core factories paid workers digitally, only one out of the 147 core factories had 717 employees who have not yet received their payment digitally.

Digital payments are important because it means we now have a record of the payment and it cannot be intercepted.

PUMA publishes all of its progress, challenges and setbacks in its Sustainability Report. You can find the 2022 report online now by going to about.puma.com

US-based fashion designer and upcycler Andrew Burgess chats with PUMA’s Senior Manager, Corporate Strategy, Simon Hessel, about upcycling materials and defining 'circularity', the role of brands vs shoppers in ensuring more sustainable fashion and how PUMA’s RE:FIBRE project is a step towards a better future.

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PUMA has ten target areas, each with a set of goals, that we are striving to reach by 2025. This episode focuses on the target area of Circularity. Circular fashion is about extending a product’s lifespan through reuse, reselling, upcycling, repairing or, at the end of a products useful life, recycling.

What it actually means: For PUMA, circularity means projects like RE:FIBRE, that create a loop by turning old clothes into new ones so we don't need to use new material to make new garments. Or RE:SUEDE, PUMA’s experiment in creating a biodegradable shoe.

Goal 1: Establish ‘takeback’ schemes in all major markets

The PUMA takeback scheme is where we encourage consumers to give us back their old clothes when they’re done with them. At the moment, PUMA’s focus is on polyester garments, encouraging people to drop off their PUMA cast-offs to be recycled via our RE:FIBRE program. This has successfully rolled out with partner football clubs including Manchester City, AC Milan, Borussia Dortmund, Olympique de Marseille.

Goal 2: Reduce production waste to landfills by at least 50% compared to 2020

Production waste is mainly the material that is not needed when cutting the pattern to make garments or shoes - ie. the offcuts. In 2022, we had 48% less waste to landfill per pair of shoes compared to 2020. However, we saw a 1% increase per apparel piece from 2020. This increase was mainly due to the on-boarding of new strategic factories in 2022 that have not yet worked on this target.

Goal 3: Develop recycled material options for leather, rubber, cotton and polyurethane

We increased the use of recycled cotton and rubber. We launched PUMA RE:COLLECTION made of recycled cotton and polyester and RE:GEN collection made of regenerated leather and recycled cotton. We’re continuing to increase the number of products using these recycled materials across our range.

PUMA publishes all of its progress, challenges and setbacks in its Sustainability Report. You can find the 2022 report online now by going to about.puma.com

Germany based content creator Luke Jaque-Rodney interviews Klaas Nuttbohm, Implementation Director at ZDHC, an organisation that aims to reduce the fashion industry’s chemical footprint. They discuss how and why making fashion needs chemicals, and what they're doing to lead garment manufacturers towards better alternatives.

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PUMA has ten target areas, each with goals, that PUMA is striving to reach by 2025. This episode focuses on the target area of Chemicals.

Chemicals are a crucial component in the fashion industry – found in the dyes used to colour the fabrics, chemicals used in recycling processes such as RE:FIBRE, or chemicals that add functionality - such as waterproofing – to a garment or shoe. Have you ever stain-guarded your shoes? Well, that’s chemicals. And the industry needs to use better ones.

Goal 1: Ensure 100% of PUMA products are safe to use

In 2022, we had no product recalls

Goal 2: Maintain RSL compliance rate above 90%

RSL stands for Restricted Substance List of chemicals. Before products get packed up and shipped off, the components they are made of have been tested for the presence of the chemicals that are on this list. In 2022 we had a compliance rate of 98.5%. Of the 1.5% that didn’t pass, these materials were not used in production.

Goal 3: Reduce organic solvent usage to under 10 g/pair

Ever opened a box of shoes and been overwhelmed by the smell? That’s the smell of organic solvents used within glues or cleaning solutions that are applied to footwear. These are known as volatile organic compounds, or VOCs.

In 2022, PUMA had a VOC index of 13.2 g/pair that has reduced from 66.7 since 2003. This is important because exposure to high volumes can harm the environment and anyone who comes into contact with these compounds.

After being used, chemicals have to go somewhere - and so this episode has talked a lot about waste water. PUMA also has goals on improving on this, stated under the Water & Air Target Area. Keep an eye out for that episode to find out more, and see how we’re tracking in the show notes.

PUMA publishes all of its progress, challenges and setbacks in its Sustainability Report. You can find the 2022 report online now by going to about.puma.com

For the first Green Flags challenge, PUMA surprises Maya, Oli, and Moses by asking them to crunch the numbers on their daily greenhouse gas emissions. Spoiler alert: the results might just make you rethink your morning routine!

With help from Luke Jacque-Rodney—one of PUMA’s Voices of a RE:GENERATION—the hosts begin to uncover the real impact of their everyday choices on the planet. Along the way, they also explore the steps PUMA has already taken to reduce its own greenhouse gas emissions.

Ever wondered how much greenhouse gas two poached eggs are responsible for? Or whether taking the train is greener than riding in an electric car?

If you’re curious (or clueless!), join Maya, Oli, and Mo as they find out the answers to these questions and plenty more. Plus, get ready to pick up some easy tips and tricks to make sure you’re flying your own Green Flag and not a climate red flag.

Because there’s only one Forever… let’s make it Better.

Green Flags is a FOREVER.BETTER podcast, brought to you by PUMA. Produced by Mags Creative and MSL.

Have you made any small changes to reduce your greenhouse gas emissions? We want to hear about them! Share your actions on social media using the hashtag #PUMAGREENFLAGS.

We used the following data and sources in this episode

• To estimate the greenhouse gas emissions from the host’s journeys: https://ourworldindata.org/travel-carbon-footprint 
  • Electric car emissions account for the emissions from the car's use phase. It accounts for the emissions created from generating electricity to run the vehicle.
• To estimate the greenhouse gas emissions from the host’s breakfast choices:
  https://myemissions.co/resources/food-carbon-footprint-calculator/ 
• Football match cancellations: https://www.independent.co.uk/climate-change/news/storm-babet-chris-boardman-scottish-tammy-beaumont-swansea-B2452094.html 
• Climate Refugee Figures: https://www.europarl.europa.eu/RegData/etudes/BRIE/2021/698753/EPRS_BRI(2021)698753_EN.pdf 
• PUMA’s emission reductions equivalent to cars off the road:
  https://www.epa.gov/energy/greenhouse-gas-equivalencies-calculator 
• Throughout this episode, we measure the host’s greenhouse gas emissions using CO2e (carbon dioxide equivalent.) CO2e is a unit of measurement that converts the emissions of various greenhouse gases into the equivalent amount of carbon dioxide.
• PUMA’s Vision 2030 Sustainability Targets https://about.puma.com/en/sustainability/our-targets/vision-2030 

PUMA’s 2023 Sustainability report
https://annual-report.puma.com/2023/en/sustainability/climate/index.html 

Ever wondered how to smooth out pesky creases in your favourite sneaks? Or just how long clothes takes to decompose?

This week on Green Flags, PUMA challenges Maya, Mo, and Oli to rescue an old fit or pair of kicks and bring them back into their wardrobe rotation. It’s all about making what’s old new again—and earning a green flag along the way.

As the hosts show off their rescued pieces, they dive into the concept of circularity in sportswear and fashion. Circularity means taking fewer resources from the earth and reducing waste by extending the life of what we already have. Listen in to learn why circular fashion is so vital—and why it’s one of PUMA’s core sustainability goals.

Join Maya, Oli, and Mo as they uncover the answers (and more!) and discover simple ways to wave your own climate Green Flag.

Because there’s only one Forever… let’s make it Better.

Green Flags is a FOREVER.BETTER podcast, brought to you by PUMA. Produced by Mags Creative and MSL.

Have you revived or repaired an old fit or pair of kicks? Share your stories on social media using the hashtag #PUMAGREENFLAGS - we’d love to see them!
• You can find out more about PUMA’s RE:HACKS series by following this link.

We used the following data and sources in this episode:

• Information about polyester production and its decomposition:

The Guardian

University of Wollongong, Australia

Forbes

• Ghana’s second-hand clothes market:

The Guardian

The Guardian

• The decomposition timelines of cotton:

The Guardian

Close The Loop

The Slow Label

• The decomposition of trainer soles

The Guardian

• PUMA’s Vision 2030 Sustainability Targets

• PUMA’s 2023 Sustainability report

Do you have a favourite pair of shoes? What memories do you associate with them?

This week, Maya, Oli, and Mo open their kicks cupboard and invite you all to walk a mile in their shoes – sharing stories that span from the hallowed turf of Wembley Stadium to cherished heirlooms—and even a nod to Rihanna herself.

But it’s not all nostalgia! Aishwarya Sharma, one of PUMA’s Voices of a RE:GENERATION, shakes things up with a healthy dose of competitive spirit — challenging the hosts to a quiz about leather and its alternatives. The hosts discover why leather is such a hot topic, as Aishwarya dives into the questions PUMA has been exploring for years about this material and its alternatives.

Do you know how many pairs of trainers can be made from one kilogram of leather? Or what pineapples have to do with your kicks?

If not, it’s time to #KNOWYOURSTUFF! Tune in to learn more about leather, its alternatives, and why understanding the materials we wear matters.

Do you have a pair of kicks with some special memories? Tell us about them using the hashtag #PUMAGREENFLAGS.

If you want to find out more about leather and its alternatives, check out Aishwarya Sharma’s #KNOWYOURSTUFF series here https://foreverbetter.com/en/voices-regeneration/knowyourstuff

There’s only one Forever. Let’s make it Better.

Green Flags is a FOREVER.BETTER podcast, brought to you by PUMA. Produced by Mags Creative and MSL.

We used the following data and sources in this episode:

• Cowhide waste
http://nothing-to-hide.org/LeatherFacts

• Piñatex
https://hozencollection.com/blogs/hozen-blog/what-is-pinatex-and-how-is-it-made#:~:text=The%20stems%20and%20leaves%20of,is%20an%20exceptionally%20natural%20textile.

• Know Your Stuff
https://foreverbetter.com/en/voices-regeneration/knowyourstuff

• PUMA’s Vision 2030 Sustainability Targets
https://about.puma.com/en/sustainability/our-targets/vision-2030

• PUMA’s 2023 Sustainability report
https://annual-report.puma.com/2023/en/sustainability/climate/index.html 

Could you turn your trash into streetstyle look? 

It’s the final episode of Green Flags and the competition stakes are higher than ever. Who will be crowned the ultimate Green Flag champion? 

But before we get to the awards, the hosts have one last challenge. Andrew Burgess, one of PUMA’s Voices of a RE:GENERATION, tasks Maya, Oli, and Mo with creating a killer outfit for the awards ceremony—using only materials that would otherwise go to waste. Who will rise to the occasion with a fit that’s fit for a champion? 

While stitching their masterpieces, the hosts learn about PUMA’s RE:FIBRE initiative, which turns polyester textile waste into fresh new threads. It’s a game-changer for reducing waste and taking steps toward a circular future. 

Ever wondered how much polyester is in your wardrobe—or what happens to it once you’re done wearing it? 

This episode dives into those questions and more, offering inspiration and practical tips to make sure you’re waving your own climate Green Flag. 

Have you created an outfit from waste materials? We want to see it! Share your creations on social media using the hashtag #PUMAGREENFLAGS. 

There’s only one Forever. Let’s make it Better.  

Green Flags is a FOREVER.BETTER podcast, brought to you by PUMA. Produced by Mags Creative and MSL.  

We used the following data and sources in this episode:  

• PUMA RE:FIBER 
• The weight of adult elephants:
  WWF 
• Quantity of cardboard packaging waste in the EU and recyclability of tape:
  Eurostat
  Recycle Now
• Cardboard recycling information:
  Business Waste
• Plastic bag decomposition facts:
  WWF
• Estimate of the number of plastic bags used annually:
  The World Counts
• Petrol usage to make plastic bags:
  SPREP
• Textile waste annually
  Business Waste
• Water usage in paper production:
  Water Footprint
• PUMA’s Vision 2030 Sustainability Targets 
• PUMA’s 2023 Sustainability report 

c8697c231cf1014b0ee649b0f2f7daf9ecb38aa2

Can you really power your phone with a potato?  

In this episode, PUMA challenges Maya, Oli, and Mo to see if they can generate their own electricity. But here’s the twist: some of their equipment is a little… unconventional. The host who generates the most watts will take home this week’s Green Flag. 

As they battle it out, the hosts also dive into the bigger picture of renewable energy. While individuals can easily switch to renewable providers at home, brands face a tougher challenge across their supply chains. PUMA, however, has taken this challenge seriously with 22% of the electricity in their supply chain now coming from renewable sources, and they aim to hit 25% by 2025. 

Do you know how long you’d have to pedal on an energy bike to charge your smartphone? Or how effective a solar panel is on a cloudy day? 

It’s time to rethink the electricity we use and where it comes from. Ready to fly your own climate Green Flag when it comes to energy? 

Have you made the switch to a 100% renewable energy provider in your home, if so — tell us about it, using the hashtag #PUMAGREENFLAGS.  

There’s only one Forever. Let’s make it Better.  

Green Flags is a FOREVER.BETTER podcast, brought to you by PUMA. Produced by Mags Creative and MSL.  

We used the following data and sources in this episode:  

• 10% of global emissions from the fashion industry 

https://www.theguardian.com/us-news/2024/sep/24/clothes-recycling-california-responsible-textile-recovery-act  

• Other reliable sources suggest this number is closer to 2%. See here

• Electricity generated and what it could power 

We partnered with Electric Pedals, a human-powered events company when making this episode. We used their database when drawing comparisons between what the amount of electricity generated could power.  

• PUMA’s Vision 2030 Sustainability Targets 

https://about.puma.com/en/sustainability/our-targets/vision-2030  

• PUMA’s 2023 Sustainability report 

https://annual-report.puma.com/2023/en/sustainability/climate/index.html  

Content Correction

• We say in this episode that renewable energy is created without CO2 being released, which isn’t strictly true. There are still some CO2 emissions created in the production of renewable energy, but the quantity is much lower than energy created using non-renewable sources. 

For some, the football shirt is a badge of pride. For others, it’s just another bit of polyester.

In this five-part series, ex-footballer Jack Fowler tries to make presenter Kimberley Cumberbatch “give a shirt” about the world’s most iconic sportswear.

Along the way they meet journalists, podcasters, die-hard fans, designers and upcyclers to uncover how the shirt went from the pitch to the stands, onto the streets — and even into conversations about its impact on the planet.

Will Jack convince Kimberley to give a shirt?

This is a FOREVER. BETTER. podcast by PUMA.

What are football shirts made from? James Harkin (Head Researcher and Writer of the TV show QI and co-host of podcast No Such Thing As A Fish) brings to life the story behind the material. Jack and Kimberley discover how the first synthetic football shirt looked more like something from a 70s disco than the pitch. They also get an exclusive peek at the legendary Cameroon onesie jersey that was so bold, FIFA banned it. Later, they play a heated game where Jack and Kimberley come dangerously close to falling out…

Watch the show on PUMA’s YouTube

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Follow PUMA's Forever.Better. journey on foreverbetter.com

Because there's only one Forever... let's make it Better.

Who Gives A Shirt is a FOREVER. BETTER. podcast, brought to you by PUMA. Produced by Mags Creative and MSL.

Image credit:

18:46 – PA Images 

19:01 – Sportingimage Ltd

Why do football shirts even exist? Kimberley Cumberbatch steps into ex-footballer Jack Fowler’s world for the first time. Together, they talk to journalist and filmmaker Xaymaca Awoyungbo about the chaos of playing football before there were kits. They check out the itchy and impractical shirt worn in the first-ever international football match, and see how today’s designs avoid the flaws of the past while still nodding to history. 

Watch the show on PUMA’s YouTube

Follow PUMA on Instagram

Follow PUMA's Forever.Better. journey on foreverbetter.com

Because there's only one Forever... let's make it Better.

Who Gives A Shirt is a FOREVER. BETTER. podcast, brought to you by PUMA. Produced by Mags Creative and MSL.

Glossary 

Sublimation: A design technique where you transfer an image onto material using heat. 

Image credit 

[06:06 and 06:27]: Harry Langton's shirt from the first-ever international football game, courtesy of the National Football Museum. This shirt is on display at the National Football Museum in Manchester.

Why do fans wear football shirts? Jack and Kimberley speak to die-hard Man City fan and City Matters representative Angela Worrall about the rollercoaster of supporting a football team and what her collection of football shirts mean to her. Together, they trace the origins of fan jerseys back to a surprising source: a Leicester-based company that once made underwear for nuns. Yes, you read that right. Along the way, they uncover how football shirts help build a sense of identity and community—on the pitch, in the stands, and even while on holiday. 

Watch the show on PUMA’s YouTube

Follow PUMA on Instagram

Follow PUMA's Forever.Better. journey on foreverbetter.com

Because there's only one Forever... let's make it Better.

Who Gives A Shirt is a FOREVER. BETTER. podcast, brought to you by PUMA. Produced by Mags Creative and MSL.

Image credit

[07:36]: PA Images 

[06:10]: Thanks to Angela Worrall and family for their permission to use this photograph.

How did the football shirt become a street-style staple? Designer Hattie Crowther joins Jack and Kimberley to explore why this once pitch-only piece is now a global wardrobe essential, even for non-football fans. Hattie shares how she tells stories through her football shirt-inspired designs, and reveals how iconic kits often draw influence from a wide range of sources—from Oasis’s Noel Gallagher to the Civil Rights Movement. The conversation also dives into the rise of thrifting and how the increasingly genderless football shirt is helping football style feel more inclusive.

Watch the show on PUMA’s YouTube

Follow PUMA on Instagram

Follow PUMA's Forever.Better. journey on foreverbetter.com

Because there's only one Forever... let's make it Better.

Who Gives A Shirt is a FOREVER. BETTER. podcast, brought to you by PUMA. Produced by Mags Creative and MSL

Pre-loved, re-loved, or brand new – what does the future of football shirts look like? Jack and Kimberley sit down with upcycler and one of PUMA's Voices of a RE:GENERATION, Andrew Burgess, to discuss innovations designed to reduce the industry’s environmental impact and how fans can play their part. They explore PUMA’s RE:FIBRE programme, which transforms polyester textile waste from factory off-cuts, faulty goods, and pre-loved clothing into new materials. As we reach the end of the series – Jack finds out if he’s convinced Kimberley to “give a shirt”.

Find out more about PUMA’s RE:FIBRE programme 

Find out more about PUMA's Voices of a RE:GENERATION 

Watch the show on PUMA’s YouTube

Follow PUMA on Instagram

Follow PUMA's Forever.Better. journey on foreverbetter.com

Because there's only one Forever... let's make it Better.

Who Gives A Shirt is a FOREVER.BETTER. podcast, brought to you by PUMA. Produced by Mags Creative and MSL.