Explorez tous les épisodes du podcast Focus On Brand
| Titre | Date | Durée | |
|---|---|---|---|
| Achieving Alignment in a B2B Rebrand through Clear Frameworks | The Animoto Debrief | 11 mars 2026 | 00:39:38 | |
Brand decisions don't have to be personal. The best rebrand leaders know how to take the emotion out and replace it with clear criteria. ✅ In this episode of The Debrief, Focus Lab CEO Bill Kenney sits down with Beth Forester — now CEO of Animoto, and VP of Marketing during their rebrand — to explore how intentional process and clear decision-making can be the difference between a brand project that stalls and one that actually succeeds. Animoto was shifting its market position from consumer to SMB, carrying four iterations of their old brand across their product experience, and accumulating brand debt fast. What followed was one of the most structured, stakeholder-savvy approaches to a rebrand we've seen. In this episode, Bill and Beth cover:
If you're a B2B marketing or brand leader heading into a rebrand — or trying to figure out how to get your organization aligned before one — this episode offers a practical, grounded look at how to lead the process with clarity and confidence. --- Episode Resources --- Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. --- STAY IN TOUCH:
Looking for a brand agency? We would love to hear from you. Email us: hello@focuslab.agency | |||
| TAI’s Strategic Brand Refresh for a Scalable Future | The Debrief with Nick Donovan | 04 févr. 2026 | 00:34:20 | |
What happens when a brand still holds value — but no longer reflects who you’ve become? In this episode of The Debrief, Focus Lab CEO Bill Kenney sits down with Nick Donovan, VP of Marketing and Communications at the Technology Association of Iowa (TAI), to explore how his team evolved an almost decade-old brand into a scalable system that better reflects who they are today. With a background in graphic design and agency life, Nick brings sharp perspective on aligning purpose, messaging, and identity and what it really takes to bring a modern B2B brand to life. You’ll hear: ✅ Why slowing down is essential to making smarter, more strategic brand decisions ✅ Why a deeper look at brand equity led to a more confident, focused refresh ✅ How to design a scalable system that unifies multiple sub-brands and programs ✅ How clear messaging enables more confident, consistent brand activation Whether you’re planning a brand evolution or leading an identity rollout, this episode offers practical insight into what lasting, modern B2B branding really requires. Editor's Note: You’ll notice some of our video dips into lo-fi territory throughout this episode. We had some rendering issues, but thankfully the insights came through in HD. --- Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. --- Stay in Touch: | |||
| Brand Naming in 2026: AI, Trademarks, and What’s Next with Lexicon’s David Placek | 21 janv. 2026 | 00:40:30 | |
Brand naming in 2026 is more complex, and more critical, than ever. David Placek, founder of Lexicon Branding (the team behind names like Swiffer, BlackBerry, Sonos, and Dasani), joins Focus Lab CEO Bill Kenney to explore the new frontiers of naming: from AI-driven processes and trademark saturation to global naming challenges and evolving consumer expectations. What you'll learn:
Whether you're a CMO, founder, or brand strategist, this episode unpacks how to make smarter, more future-proof naming decisions. --- Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. --- Stay in Touch: | |||
| The Debrief: B2B Branding Doesn’t Have to Be Boring — GigSalad’s Bold Evolution | 12 déc. 2025 | 00:48:37 | |
When’s the right time to let go of a brand that’s no longer serving your business—even if it’s been working for 10+ years? In our latest episode of The Debrief, Focus Lab CEO Bill Kenney talks with the GigSalad team: CEO Mark Steiner, CTO Locke Bircher, and Product Designer Nichole Baiel. Together, they discuss the bold, intentional rebrand that helped them level up and better align with their future audience and goals. They unpack the creative decisions, moments of friction, and meaningful conversations that shaped the transformation from the brief to the big reveal. In this episode, you’ll learn: ✅ Why holding onto a legacy brand can quietly limit future growth ✅ How “playing it safe” in B2B branding makes it harder to stand out ✅ Why designing for your audience—not yourself—drives better results ✅ The often-overlooked value of soft skills when choosing a branding partner 🎧 Whether you’re evolving your identity or evaluating your agency partner, this episode offers candid insights into what bold B2B branding really takes. Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.---STAY IN TOUCH:► Subscribe to our Newsletter► LinkedIn► YouTube► InstagramLooking for a brand agency? We would love to hear from you. Email us: hello@focuslab.agency | |||
| How Leading B2B Teams Use AI to Scale Brand Execution | In Conversation with Rows Head of Growth & AI | 13 nov. 2025 | 00:27:05 | |
Let's be honest, we don’t need more AI hype. We need real examples of how teams are using it to work smarter. In this episode, Henrique Cruz of Rows shares how AI is becoming a true creative collaborator — streamlining workflows, accelerating iteration, and unlocking bandwidth for higher-value thinking. After partnering with Focus Lab on a full rebrand, the Rows team didn’t shelf the guidelines — they activated them. Henrique shares how they now use AI to generate on-brand creative drafts faster, using the original system as a foundation. The result? More assets, more agility, and more space for designers to focus on what matters most: pushing the work further. What this episode covers: 🔺 Real examples of AI-driven creative workflows inside a lean B2B team 🔺 How brand guidelines + AI = speed without sacrifice 🔺 The tactical impact of AI on creative ops and content velocity 🔺 How to keep humans at the center while working smarter Whether you’re leading a brand, scaling a creative team, or exploring AI for marketing execution, this conversation delivers practical insights — not just predictions. Show Notes:
--- Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. --- STAY IN TOUCH: Looking for a brand agency? We would love to hear from you. Email us: hello@focuslab.agency | |||
| How to Lead a B2B Rebrand — Lessons from Contentstack’s CMO | The Debrief with Gurdeep Dhillon | 15 oct. 2025 | 00:43:14 | |
What does it really take to lead a successful B2B rebrand — one that aligns internal teams, resonates externally, and drives measurable ROI? In this episode, Contentstack CMO Gurdeep Dhillon joins Focus Lab CEO Bill Kenney to break down the full rebranding journey. You’ll learn how Gurdeep approached agency selection, structured internal collaboration, navigated creative feedback, and activated the brand with impact. Whether you're planning a rebrand, navigating M&A, or evolving your company's voice, this is a playbook for brand leaders who want to get it right. What you'll hear:
Episode Resources:
--- Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.---STAY IN TOUCH: Looking for a brand agency? We would love to hear from you. Email us: hello@focuslab.agency | |||
| The Future of Brand and User Experience | Brand & Product with Lee Eisenbarth (Ep. 3) | 18 août 2025 | 00:35:57 | |
In the final episode of our Brand and Product series, Bill Kenney (Focus Lab) and Lee Eisenbarth (MaxQ) look ahead: What does the future hold for brand in a world shaped by evolving user expectations and AI tools?From kids swiping TikTok to professionals navigating enterprise software, the bar for user experience is higher than ever. So how does brand show up — not just in how things look, but in how they feel?This episode dives into:
Whether you’re a founder, product, or brand leader, this conversation will challenge how you think about the emotional resonance of brand, and its vital role in the future products we build.Watch the full series for a complete perspective on how to bridge brand and product in ways that endure. --- Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. --- Stay in Touch: | |||
| How to Build Brand and Product in Tandem | Brand & Product with Lee Eisenbarth (Ep. 2) | 13 août 2025 | 00:34:31 | |
When brand and product are treated as separate silos, user trust suffers. In this episode, Focus Lab CEO Bill Kenney and Max Q Co-Founder Lee Eisenbarth unpack what it means to build software experiences that feel cohesive—because they are. They explore how design systems, microcopy, onboarding flows, and even 404 pages can carry the weight of brand, not as decoration, but as the soul of the experience. You’ll hear examples from companies like Slack, Linear, and Ledger, and leave with tactics to align product with purpose — even on a lean budget. Key Takeaways:
Whether you’re building your MVP or scaling a platform, this is your playbook for embedding brand into every corner of your product. Episode Resources:
Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.STAY IN TOUCH:
Looking for a brand agency? We would love to hear from you. Email us: hello@focuslab.agency | |||
| Why Ignoring Brand Strategy Hurts Product Growth | Brand & Product with Lee Eisenbarth (Ep. 1) | 05 août 2025 | 00:28:45 | |
When product teams build fast and brand is left behind, user experience gaps emerge — and trust erodes.In this first installment of our Brand & Product Series, Focus Lab CEO Bill Kenney sits down with Lee Eisenbarth (Co-Founder, Max Q) to unpack why brand and product are still so often siloed — and why that separation is a critical failure for B2B startups and scale-ups.From early-stage identity myths to missed emotional cues in product design, this conversation sets the foundation for a new way forward: one where brand is built in from day one. What we cover:
Whether you're a founder, product leader, or brand strategist, this is a must-watch on how to create unified, enduring experiences that move both hearts and markets. ---Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.---STAY IN TOUCH:► Newsletter: https://focuslab.agency/subscribe► LinkedIn: https://www.linkedin.com/company/focus-lab-llc► Podcast: https://creators.spotify.com/pod/prof...► Instagram: @focuslabllc Looking for a brand agency? We would love to hear from you. Email us: hello@focuslab.agency | |||
| The Debrief: Inside Totango’s M&A Rebrand and Bold Brand Activation | 24 juin 2025 | 00:31:18 | |
Totango’s CMO Karen Budell joins Focus Lab’s Bill Kenney to unpack how bold branding choices and a tight internal team led to a rebrand that didn’t just look good — it worked. From aligning internal cultures to creating a booth activation that got people talking, Karen shares tactical insights and strategic takeaways that any B2B leader navigating brand change can apply. In this episode, you’ll hear:
🔗 Learn more about Focus Lab’s branding approach here. Episode Resources: 👉 View the new Totango brand in action 👉 Totango <> Focus Lab case study 👉 Check out the communities Karen is a part of: --- Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.---FOLLOW US: ► Podcast: https://anchor.fm/focuslab► Instagram: @focuslabllc ► LinkedIn: https://www.linkedin.com/company/focus-lab-llc► Dribbble: https://dribbble.com/focuslab ► Web: https://focuslab.agencyLooking for a brand agency? We would love to hear from you. Email us: hello@focuslab.agency | |||
| The ROI of B2B Brand: From Creative Investment to Business Impact — In Conversation with Sergio Claudio | 13 mai 2025 | 00:44:37 | |
Brand isn't just a creative exercise — it’s a product that drives ROI. Back for his third appearance on the Focus on Brand podcast, Sergio Claudio (ex-Adobe, Marketo, Zuora) joins us to challenge how organizations perceive and measure creativity. Is it just a cost center—or a powerful growth engine? In this episode, Sergio unpacks how creative work can (and should) drive business outcomes. From C-suite blockers to strategic alignment, we cover how to elevate creative teams from "make it pretty" to make it perform. What we cover: 🔹 Why creativity is still misunderstood in many orgs 🔹 Common executive roadblocks—and how to address them 🔹 How to align creative efforts with real business goals 🔹 Tactical ways to integrate brand moments into the customer journey Whether you're a brand leader, CMO, or creative looking to make a bigger impact, this episode is packed with clarity, inspiration, and action. --- Episode Resources:
--- Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. --- FOLLOW US: ► Dribbble ► Website Looking for a brand agency? We would love to hear from you. Email us: hello@focuslab.agency | |||
| The Debrief: Rebranding Popl from Viral TikTok Hardware to Enterprise B2B SaaS | 15 avr. 2025 | 00:36:45 | |
Join Bill Kenney as he sits down with Jason Alvarez Coen, CEO and co-founder of Popl, and Bryce Alston, VP of Marketing, to relive Popl's transformation in this insightful episode: ✅ Discover how Popl transitioned from a viral TikTok hardware product to an enterprise B2B SaaS company ✅ Learn about the triggers and catalysts that prompted the rebrand ✅ Understand the challenges and opportunities faced during the process ✅ Gain insights into their strategic rollout plan for a successful market entry ✅ Hear about the importance of aligning brand identity with company evolution If you're considering a rebrand for your rapidly growing startup, this episode is packed with valuable takeaways on planning, execution, and achieving alignment. Don't miss it! --- Episode Resources: "House in Tulum" by LaLuz Photo Credit --- Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. --- FOLLOW US: ► Podcast: https://anchor.fm/focuslab ► Instagram: @focuslabllc ► LinkedIn: https://www.linkedin.com/company/focus-lab-llc ► Dribbble: https://dribbble.com/focuslab ► Web: https://focuslab.agency Looking for a brand agency? We would love to hear from you. Email us: hello@focuslab.agency | |||
| In Conversation: Creative Agencies in 2025 — Trends, Advice, and What's Ahead with Casa Davka | 12 févr. 2025 | 00:49:35 | |
Calling all creative agency founders (or aspiring founders) 🚨 In our latest podcast episode, we sat down with the partners of Casa Davka, a consulting firm for creative agencies. Focus Lab CEO, Bill Kenney, had the pleasure of diving into the highs, lows, and everything in between with Emily Cohen and Hunter Vargas on their experiences and observations working with agency owners across the country and beyond. They hit on fantastic insights such as:
A huge thank you to Emily and Hunter for taking the time to join us on the podcast to share their points of view on the industry as well as advice to creative agencies everywhere. Episode Resources: Follow us on LinkedIn! ------- Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. Stay up to date on all things Focus Lab:
Looking for a branding agency?We'd love to connect. | |||
| In Conversation: Humanizing Technology via B2B Mascots with Monte Atherton, creator of Clippy | 15 janv. 2025 | 00:34:41 | |
Calling all design and brand mascot nerds that were around in the 90s! We sat down with one of the original creators of Clippy (and the suite of Microsoft Office Assistants) and we got really deep in the lore of the tech mascot universe. Focus Lab CEO and Monte Atherton, founder of Astonishing Work design studio, hit on so many fantastic topics such as: 👉 How Clippy (and friends) came to be Office Assistants 👉 Using mascots to humanize technology in the 90s & today 👉 Clippy walked so AI could run 👉 Monte's advice for developing a B2B mascot 👉 And so much more! Be sure to like + subscribe for more content like this — and let us know which Microsoft Assistant you used in the comments. ----- Episode Resources: The Media Equation by Byron Reeves and Clifford Nass Monte Atherton’s Design Studio, Astonishing Work Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. ----- FOLLOW US: ►Podcast: https://anchor.fm/focuslab ►Instagram: @focuslabllc ►LinkedIn: / focus-lab-llc ►Dribbble: https://dribbble.com/focuslab ►Web: https://focuslab.agency Looking for a brand agency? We would love to hear from you. Email us: hello@focuslab.agency | |||
| The Debrief: An Open-Minded Rebrand with MessageGears | 03 déc. 2024 | 00:36:52 | |
In our latest episode of The Debrief, we're sitting down with MessageGears VP of Marketing, Will Devlin. After 10 years with the same logo, the MessageGears team's rebrand mantra was "anywhere but here" — and their rebrand project benefited greatly from that mindset. Will and Bill touch on so many important topics such as:
You won't want to miss this episode. Will and his team were a highlight of our year and being able to debrief with him was the cherry on top! P.S. Don't forget to like + subscribe. --- Episode Resources:
--- Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. --- FOLLOW US: ►Podcast: https://anchor.fm/focuslab ►Instagram: @focuslabllc ►LinkedIn: / focus-lab-llc ►Dribbble: https://dribbble.com/focuslab ►Web: https://focuslab.agency Looking for a brand agency? We would love to hear from you. Email us: hello@focuslab.agency | |||
| The Debrief: A Data-Driven Rebrand with Cadmium | 05 nov. 2024 | 00:41:34 | |
In our latest episode of The Debrief, we're sitting down with Cadmium's marketing director, Jessie Reyes—and she brings as much data as she does passion to this conversation. Jessie and Bill touch on so many important topics such as: 👉 The lead-driven reasoning behind Cadmiums rebrand 👉 The benefits of working with an "A" Team agency 👉 The importance of leadership championing a rebrand 👉 How brand architecture played a role in the rebrand ROI 👉 And so much more! For all of our marketing subscribers, this is a can't miss episode. Jessie shoots it straight and gives invaluable advice for anyone entering into their own rebrand project. --- Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. --- FOLLOW US: ►Podcast: https://anchor.fm/focuslab ►Instagram: @focuslabllc ►LinkedIn: https://www.linkedin.com/company/focus-lab-llc ►Dribbble: https://dribbble.com/focuslab ►Web: https://focuslab.agency Looking for a brand agency? We would love to hear from you. Email us: hello@focuslab.agency | |||
| The Debrief: Digging into Irwin's Brand Refresh | 01 oct. 2024 | 00:28:51 | |
In this episode of The Debrief, we're sitting down with Irwin's VP of Marketing, Melissa Homère, and digging into their team's experience working alongside Focus Lab to level up their existing brand. Irwin had an innovative product and a respected brand, but recognized that they were in need of a refresh to get organized, strategic, and elevated. In our conversation, we touch on everything from: 👉 Verbalizing the importance of a rebrand to the larger team 👉 The importance of strategy in their rebrand effort 👉 Quantifying the ROI of the rebrand after just a few months And so much more! Additional Resources: Focus Lab <> Irwin Case Study Irwin Article: Boldly Forward, Introducing Our New Brand Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. --- FOLLOW US: ►Podcast: https://anchor.fm/focuslab ►Instagram: @focuslabllc ►LinkedIn: https://www.linkedin.com/company/focus-lab-llc ►Dribbble: https://dribbble.com/focuslab ►Web: https://focuslab.agency Looking for a brand agency? We would love to hear from you. Email us: hello@focuslab.agency | |||
| The Debrief: Brand Architecture + Zapier Acquisition with NoCodeOps | 10 sept. 2024 | 00:38:36 | |
In this episode of The Debrief, we are sitting down with our pal Philip Lakin, former CEO and co-founder of NoCodeOps. What do we mean by former, you ask? Well, a few weeks back our friends at NoCodeOps were acquired by "their favorite player in the space" — Zapier. Focus Lab CEO, Bill Kenney, sits down with Phil to relive their rebrand experience with us from two years ago and discuss how the brand has helped get them to where they are today. They touch on topics such as: 👉 The strategy behind making tough brand architecture decisions 👉 The success behind a community-based approach as a SaaS company 👉 How the brand investment helped with the Zapier acquisition And so much more! --- NoCodeOps / Zapier Acquisition Press Release: https://www.nocodeops.com/zapier NoCodeOps Case Study: https://focuslab.agency/work/nocodeops | |||
| In Conversation: Category Design, Brand Narratives, and Beyond with John Rougeux | 20 août 2024 | 00:39:15 | |
Join us in our latest episode of In Conversation as we chat with John Rougeux — founder of Flag & Frontier, a company that specializes in narrative design and execution. In this episode, John and host Bill Kenney break down various category design strategies, discuss how to find c-suite alignment without taking away autonomy from the larger team, dig into what the right mindset is to have when approaching a big brand change, and so much more. Whether you're a business owner, marketer, or creative we think you'll find some valuable insights from John! --- Learn more about Flag & Frontier: 👉 https://www.flagandfrontier.com/ Subscribe to John's newsletter, The Narrative Field Guide: 👉 https://www.narrativefieldguide.com/subscribe | |||
| In Conversation: B2B Brand Marketing with Palmer Houchins - G2's Head of Marketing | 24 juil. 2024 | 00:39:20 | |
Calling all B2B marketing professionals out there — our latest episode of In Conversation is not one you'll want to skip. Today we're sitting down with Palmer Houchins, currently Head of Marketing at G2 (maybe you'v heard of it). In our latest episode, Palmer and Bill dive into Palmer's early days at MailChimp, the tricky science of measuring brand ROI, the future of B2B marketing, and so much more! A huge thank you to Palmer for joining us on the podcast and for sharing so many nuggets of wisdom. Resources: | |||
| The Debrief: PolyAI | 09 juil. 2024 | 00:46:45 | |
As an AI company who was building their premium product well before the big AI boom, PolyAI recognized that their previous brand did not represent the level of power and maturity they had achieved — it was time to level up. It was a pleasure to have Kylie Whitehead, Senior Director of Marketing and Brand at PolyAI, sit down with Focus Lab CEO Bill Kenney to reflect on their rebrand project with our team. Tune is as they discuss PolyAI's choice to reposition their company prior to finding a rebrand partner, the major benefits of transparency in a rebrand project, the importance of getting your C-suite on board, and so much more. | |||
| The Debrief: Illoominus | 26 juin 2024 | 00:44:23 | |
Rewind to 2022 when we were still gearing up for Odi, our sister agency purpose-built for startups. In order to drum up some excitement, we ran a giveaway — a free brand project for one lucky (soon-to-be) client. The winner of that giveaway was no other than Noelle London, founder and CEO of Illoominus, a company focused on simplifying HR tech stacks in order to transform organizations into people-first workplaces. Tune in to our latest episode as Noelle and Bill sit down to discuss how it felt to be the first ever Odi project, how the B2B landscape is becoming more humanized, and Noelle's approach to making brand decisions that would grow with her business goals. | |||
| In Conversation: Naming Lucid (and Beyond) with Lexicon Branding | 06 juin 2024 | 00:28:52 | |
We're back at it again with David Placek, founder of Lexicon Branding. This time we dive into the idea of sustainability in when it comes to brand naming, specifically focusing on Lexicon's role in naming Lucid, a luxury EV car, as well as Mainspring, Subaru Outback, and beyond! You don't want to miss this episode as we get into the weeds of creating value through brand names, the approach behind brand naming, and David's excellent advice for founders in the process of choosing their company's name (we promise it's not "call Lexicon"). Learn more about Lexicon Branding: https://www.lexiconbranding.com/ | |||
| The Debrief: Investing in Brand w/ Ryan Masuga | 22 mai 2024 | 00:52:11 | |
Get excited: we've got a brand new Odi Debrief episode! Odi is a B2B brand agency built from the team at Focus Lab specifically to serve early-stage startups. You won't want to miss this episode as we sit down with Ryan Masuga, owner of Masuga, a web development company that has been around for 17 years and recently made the bold and brave decision to rethink their brand after a hard economic year for so many service-based businesses. Tune is as Ryan and Bill discuss what Ryan's approach to investing in brand, his best advice for founders considering a brand investment, how impactful the new brand has been for his business even after just two months. Check out the Masuga case study: https://odibrand.agency/work/masuga Learn more about Masuga: https://www.gomasuga.com/ Resources mentioned in this episode: The Bureau of Digital: https://bureauofdigital.com/ Conquer Your Rebrand: https://conqueryourrebrand.com/ --- Odi is a B2B brand agency serving the unique demands of early-stage startups. Created by the global brand experts at Focus Lab. https://odibrand.agency Looking for a brand agency? We would love to hear from you. Email us: hello@odibrand.agency | |||
| In Conversation: Ecosystem-Led Growth with Bob Moore | 08 mai 2024 | 00:36:43 | |
It's not everyday we get to sit down with someone who quite literally "wrote the book" on a topic. But today, we can say that as we recently sat down with Bob Moore, co-founder and CEO of Crossbeam and author of the bestselling book, Ecosystem-Led Growth. For all of our sales and marketing professionals, if you have been interested in learning how Ecosystem-Led Growth (ELG) can help your business grow — this podcast episode is for you. Tune in to our conversation with Bob as we cover topics such as where the idea of ecosystem-led growth came from, whether it will replace current go-to-market strategies, and how ELG works to create a system of quality AND quantity. Resources mentioned in this episode: Bob Moore's Website: https://www.robertjmoore.com/ Buy Ecosystem-Led Growth: https://www.amazon.com/Ecosystem-Led-... Learn more about Crossbeam: https://www.crossbeam.com/ 00:00 - Introduction 06:43 - Where did the term ecosystem-led growth come from? 11:57 - Unpacking why ecosystem-led growth efforts are GTM efforts 15:41 - Do you expect ELG to replace a collection of marketing/sales strategies that already exist? 20:16 - Would you have been able to identify the need for ELG had you not founded your two previous businesses? 25:42 - How ecosystem-led growth creates a world of quality AND quantity. 29:21 - Why would people not use ecosystem-led growth methods? 32:43 - Crossbeam Branding Highlights 35:20 - Where to learn more about Ecosystem-Led Growth and Crossbeam — Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. FOLLOW US: ► Instagram ► LinkedIn ► Dribbble ► Focus Lab Website Looking for a brand agency? We would love to hear from you. Email us: hello@focuslab.agency | |||
| Insights: The Gift of Good Feedback | 23 avr. 2024 | 00:08:59 | |
For creative work, we find that “good feedback” means “effective feedback.” That means hearing what isn’t working, AND what is. We’ve got some tips for you, or your clients, to get beyond “I don’t like it” and onto effective, actionable feedback. Justin Sims, a Project Manager at Focus Lab, reads his blog “The Gift of Good Feedback by Justin Sims and Amy Nance.” | |||
| The Debrief: Nori | 17 avr. 2024 | 00:32:16 | |
In honor of Earth Day and with a very timely rebrand, we have Senior Marketing Manager at Nori, Heidi Sloane, on the show to discuss their experience partnering with us on their new identity. For context, Nori is on a mission to scale the carbon removal industry, with the ultimate goal of reversing climate change. With a fully-integrated approach to creating, managing and selling verified carbon removals they seek to simplify a complicated market while increasing transparency, trust, efficiency, and impact. Tune is as Heidi and Bill discuss how Nori knew they were ready to elevate their brand, the biggest challenges and rewards of the project, and a few hidden gems of the Odi process that ended up being a pleasant surprise. Case study coming soon — stay tuned! Learn more about Nori: https://nori.com/ 00:00 - Intro 04:25 - How did you know it was time to invest in brand? 10:10 - What were you looking for in a rebrand partner? 13:23 - What was the most challenging part of the rebrand? 18:00 - The rewards and ROI of the Nori rebrand 21:50 - Odi Process Highlights: SMIT (Single Most Important Thing) and Brand Attributes 27:45 - What advice do you have for someone approaching a rebrand? - Odi is a B2B brand agency serving the unique demands of early-stage startups. Created by the global brand experts at Focus Lab. ► https://odibrand.agency Looking for a brand agency? We would love to hear from you. Email us: hello@odibrand.agency | |||
| The Debrief: Fabricators & Manufacturers Association | 11 avr. 2024 | 00:39:47 | |
After operating with the same brand identity for 50+ years, the Fabricators & Manufacturers Associate (FMA) decided it was time for a change. President + CEO, Ed Youdell, and VP of Finance, Natalie Haefliger, sat down with Focus Lab CEO Bill Kenney to reflect on their (multiple) projects with our team. Tune is as they discuss managing stakeholder expectations, the importance of a rebrand deadline, the most rewarding aspects of the project, and so much more. See more of our work with FMA at focuslab.agency/work/fma 00:00 - Introduction 04:12 - How did you know it was time to invest in brand? 10:28 - What were you looking for in an agency partner? 14:44 - What was the most challenging aspect? 16:05 - Managing expectations (and opinions) 24:25 - What was the most rewarding aspect? 30:44 - What ROI have you seen since the rebrand? 35:27 - What advice do you have for someone going through a rebrand? - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. FOLLOW US: ►Podcast: https://anchor.fm/focuslab ►Instagram: @focuslabllc ►LinkedIn: https://www.linkedin.com/company/focus-lab-llc ►Dribbble: https://dribbble.com/focuslab ►Web: https://focuslab.agency Looking for a brand agency? We would love to hear from you. Email us: hello@focuslab.agency | |||
| In Conversation: Designing Brand Identity with Rob Meyerson and Robin Goffman | 03 avr. 2024 | 00:47:40 | |
Focus Lab's CEO Bill Kenney chats with Rob Meyerson (co-author) and Robin Goffman (Creative Director) about their work on the sixth edition of Designing Brand Identity, a branding classic created and authored by the late Alina Wheeler. You don't want to miss their discussion on the challenges and excitement of developing a highly collaborative book, their predictions for the future of design, their reflections on working alongside Alina, and her impact on the creative community. Links mentioned in this episode: Buy Designing Brand Identity on Amazon Rob Meyerson's podcast "How Brands are Built" episode with Alina Wheeler AIGA Alina Wheeler Memorial Scholarship University of the Arts Scholarships Rob Meyerson's Website Robin Goffman's Website -- Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. FOLLOW US: ►Instagram: https://www.instagram.com/focuslabllc/ ►LinkedIn: https://www.linkedin.com/company/focu... ►Dribbble: https://dribbble.com/focuslab ►Web: https://focuslab.agency Looking for a brand agency? We would love to hear from you. Email us: hello@focuslab.agency | |||
| The Debrief: Heliux | 14 mars 2024 | 00:29:45 | |
Another Odi episode of the Debrief is here! Odi is a B2B brand agency built from the team at Focus Lab specifically to serve early-stage startups. Today's guest, co-founder and CEO of Heliux Alex Craig, discusses why he felt brand was important in the pre-seed stage, his understandable fears, and his advice for other early stage founders considering their brand needs. See more of our work with Heliux. 0:00 - Intro 3:10 - How did you know it was time to invest in brand? 7:40 - What were you looking for in an agency partner? 10:25 - What was the most challenging part of the rebrand for you? 16:15 - What was the most rewarding part of the brand project? 23:09 - What has your new brand allowed you to do that you couldn't before? 25:42 - What advice do you have for a fellow founder considering investing in brand? - Odi is a B2B brand agency serving the unique demands of early-stage startups. Created by the global brand experts at Focus Lab. ►https://odibrand.agency Looking for a brand agency? We would love to hear from you. Email us: hello@odibrand.agency | |||
| The Debrief: Zuora | 06 févr. 2024 | 00:50:26 | |
After more than a decade in business, Zuora was ready to expand its reach and needed a brand that would position it as the only choice for enterprises working to build, run, or grow a subscription solution in its industry. Former VP of Brand Experience at Zuora, Sergio Claudio, sat down with Focus Lab CEO Bill Kenney to reflect back on their work together. They discuss how brand is crucial to make people believe, the importance of a committed driver on a rebrand project of this scope, and why brand is a customer-centric investment. See more of our work with Zuora at focuslab.agency/work/zuora | |||
| Insights: Brand Concepts Build Better Brands | 21 nov. 2023 | 00:07:51 | |
If you Google “brand concept” you’ll notice a landslide of business and marketing jargon. It may sound like a brand concept isn’t much different than a positioning statement or a value proposition. But it is! Brand concepts not only ensure your work is defensible, but that it will stand the test of time. Brand Strategist Anna Beyerle Rosen reads her article, “How We Use Brand Concepts to Build Better Brands.” - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. | |||
| The Debrief: Amplify | 23 oct. 2023 | 00:28:08 | |
It is Odi's first episode of The Debrief! Odi is a B2B brand agency built from the team at Focus Lab specifically to serve early-stage startups. Today's guest, founder and CEO of Amplify Jess Schultz, discusses why she rebranded just a year into business, understandable fears, and important lessons learned. 0:00 - Intro 2:41 - What made you prioritize brand only a year into founding? 7:32 - What were your expectations, particularly as an early-stage founder? 8:33 - What was your biggest fear? 13:11 - What was the most challenging aspect of the project for you? 16:10 - What was the most rewarding aspect of the project? 19:03 - What is this new brand going to allow you to do that you couldn't do before? 21:21 - What would you tell a founder that doesn't think they need to invest in brand yet? 23:55 - What advice would you give to someone thinking about a rebrand? - Odi is a B2B brand agency serving the unique demands of early-stage startups. Created by the global brand experts at Focus Lab. ►https://odibrand.agency Looking for a brand agency? We would love to hear from you. Email us: hello@odibrand.agency | |||
| Insights: Brand Support - Come for the Launch, Stay for the Learning | 17 oct. 2023 | 00:07:17 | |
So what happens after a rebrand? How do you transition the shiny new brand guidelines to the actual Slides templates your team uses every day? That's where Brand Support comes in. Yohann Kurzweil, Project Manager on our Brand Support team, reads “Brand Support: Come for the Launch, Stay for the Learning” by Amy Nance. - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. | |||
| Insights: The Power of Vision, Mission, Values, and Manifestos | 03 oct. 2023 | 00:08:52 | |
Does "mission, vision, values" just sound like a bunch of corporate jargon to you? While they can be jargon-heavy if done poorly, we're here to break down what those messaging tentpoles SHOULD be and why they matter. Focus Lab brand strategist Jason Garvale reads, "The Power of Vision, Mission, Values, and Manifestos" by Jason Garvale and Amy Nance. - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. | |||
| The Debrief: The Impact of B2B Branding with Bob Moore | 08 sept. 2023 | 00:46:30 | |
To date, Crossbeam's Bob Moore has founded three companies, all centered around data engineering. Bob was originally a non-believer when it came to the power of a strong brand, but after his first brand project with Focus Lab, Bob had a change of heart. Enough so that he wrote the forward for Bill Kenney's recent book, Conquer Your Rebrand. Shortly after the book launched, Bill and Bob sat down to discuss his multiple experiences with Focus Lab and Bob's inspiring forward. Learn more about Conquer Your Rebrand at conqueryourrebrand.com and visit Crossbeam at crossbeam.com. 0:00 - Intro 5:58 - How did you know it was time to rebrand? 7:15 - Discussing Bob Moore's brand conversion 26:20 - What did you find most challenging in the rebrand effort? 31:07 - What was the most rewarding part of the rebrand work through the lens of a founder? 37:10 - Discussing the ROI of a strong brand 41:30 - Why does investing in brand matter? | |||
| The Debrief: Four Kitchens Rebrand | 03 août 2023 | 00:50:10 | |
Four Kitchens cooks up some of the best sites on the internet with its content expertise, technical excellence, and affinity for mission-driven organizations. The agency partnered with Focus Lab at a critical time; from its roots in Texas, Four Kitchens had grown into a global company. After a recent merger and ahead of an acquisition, Four Kitchens found itself expanding — and in need of a brand custom-built to grow. Shortly before their rebrand launched, Focus Lab CEO Bill Kenney sat down with Four Kitchens' Todd Ross Nienkerk to discuss their work together. See more of our work with Four Kitchens at focuslab.agency/work/four-kitchens and visit Four Kitchens at fourkitchens.com. | |||
| The Debrief: Quantive Rebrand | 27 juin 2023 | 00:41:41 | |
Formerly Gtmhub, Quantive is purpose-built OKR software that helps ambitious companies of all sizes close the strategy execution gap. Quantive required a brand identity to match their big, audacious vision and showcase they are not just software or an idea — they are an entirely new way of working. In this episode, Focus Lab CEO Bill Kenney chats with Casey Carey, Chief Marketing Officer at Quantive, about launching in December, how they kept the company in the loop (and if that was a good idea), and more. See more of our work together at focuslab.agency/work/quantive and check out Quantive at quantive.com | |||
| Insights: Why Hiring an Agency for Your Branding Work Is Better Than Doing It In-House | 22 juin 2023 | 00:05:36 | |
There’s that old saying: “If you want to go fast, go alone. But if you want to go far, go together.” We’d say the same is true in the branding world. It won’t always make sense to hire an agency for your brand work, but you might be surprised how often it does. Focus Lab President and Partner Will Straughn reads, "Why Hiring an Agency for Your Branding Work Is Better Than Doing It In-House" by Will Straughn and Sebastian Fryer. - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. | |||
| The Debrief: Very Rebrand | 08 juin 2023 | 00:42:28 | |
Very is the premier, end-to-end IoT engineering firm who partners with clients to build industrial systems that change the world. Very’s old identity had become a hindrance to the company’s overall growth strategy. Their independence, work ethic, and spirit of continuous improvement was so strong that we wanted to connect that to its name in their new identity. In this episode of The Debrief, Focus Lab CEO Bill Kenney chats with Very's CMO Emily Maxie, and Elizabeth Hague, Head of Brand and Demand Marketing. See more of our work together at focuslab.agency/work/very and check out Very at verytechnology.com - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. | |||
| The Debrief: Thrive Digital Rebrand | 30 mai 2023 | 00:36:15 | |
Thrive Digital is a world-class growth marketing partner focused on paid acquisition, creative and measurement science. Focus Lab CEO Bill Kenney chats with Thrive Digital's Founder and President Jonathan Becker about embarking on a rebrand just as the world started shutting down due to the pandemic, and how why they prioritized the rebrand regardless. Check out Thrive Digital at thrivedigital.com - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. | |||
| The Debrief: Dig Insights Rebrand | 11 mai 2023 | 00:42:54 | |
Dig Insights is a tech-enabled insights and strategy consultancy that helps clients with custom research needs across the innovation lifecycle. And when Dig Insights rebranded, its innovation insights platform — Upsiide — needed to feel harmonious with the new brand, but still maintain its own identity. Focus Lab CEO Bill Kenney chats with Dig Insights' VP of Marketing Meagan Healey about this unique challenge, our work together, and internal alignment. Check out Dig Insights at diginsights.com - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. | |||
| Insights: 5 Simple Steps to Write for Your New Brand | 03 mai 2023 | 00:07:38 | |
Moment of truth, the big reveal. It's time to find the best words for your brand. Let's do it. Brand writer Wade Livingston reads his article, “Writing for Your New Brand: 5 Simple Steps." - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. | |||
| The Debrief: Surfe Rebrand | 25 avr. 2023 | 00:33:52 | |
More than a tool, Surfe (ex-Leadjet) is the modern company for the next wave of revenue teams. Focus Lab CEO Bill Kenney chats with Surfe co-founder and CEO David Chevalier. They discuss how and why Surfe renamed (twice), the importance of not trying to please the CEO, and all of their company dreams coming true. Check out more of our work together at focuslab.agency/work/surfe - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. | |||
| Insights: Our Secret Sauce to Understanding Your Brand | 10 avr. 2023 | 00:08:14 | |
Over the years, we’ve honed a process that not only results in an enjoyable experience and outcomes that meet business goals, but also takes a lot of the unknowns and trial and error out of branding projects. The solution? Kickoff prep. Anna Beyerle Rosen reads her article, “Our Secret Sauce to Understanding Your Brand.” - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. | |||
| Fireside: Early-Stage Branding with Devin Richards | 03 avr. 2023 | 00:33:50 | |
Genina Ramirez, the Chief Growth Officer, chats with our Odi Managing Director, Devin Richards, about why organizations should - and shouldn't - invest in brand early on, Devin's perspective on his role at Odi, and important lessons he's learned working with brands for the last decade. | |||
| The Debrief: Openly Rebrand | 22 mars 2023 | 00:48:01 | |
Openly offers premium insurance made simple. We first worked with the Openly team as an early stage organization with a dozen or so employees. They've since grown to over 300 employees and recently closed their Series C. Focus Lab CEO Bill Kenney chats with Openly co-founder, CTO Matt Wielbut and COO Chris Bacon about their branding project, now three years out.
Check out Openly at openly.com
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| The Debrief: Cuttlesoft Rebrand | 06 mars 2023 | 00:35:38 | |
Cuttlesoft is a creative product development agency crafting beautifully designed and highly scalable software solutions. We kicked off our work together in November of 2020, after Cuttlesoft realized the limitations of their previous brand. Focus Lab CEO Bill Kenney chats with Cuttlesoft co-founders Emily Morehouse and Frank Valcarcel about their rebrand and the challenges of balancing your opinions with objective strategy. Check out Cuttlesoft at cuttlesoft.com - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. | |||
| Insights: Audience Messaging Framework | 22 févr. 2023 | 00:06:39 | |
The Audience Messaging Framework is a jumping-off point for all the stories a brand can tell. But importantly, and maybe surprisingly, it doesn’t include any actual messages themselves. So what is it? In today's episode, brand writer Sebastian Fryer tackles exactly that question in his article, “What Is the Audience Messaging Framework and How Do I Use It?" - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. | |||
| Why Tango Believes Investing in Brand Early Is Essential | 15 févr. 2023 | 00:26:32 | |
We had to opportunity to chat with Tango's CEO Ken Babcock about the Tango rebrand several months ago, but this time around we're focusing on the why. Tango invested in their brand before their product launch - a novel strategy for lean startups - and saw unexpected positive returns on their growth. Focus Lab CEO Bill Kenney chats with Tango co-founder Daniel Giovacchini about our work together and why they chose to prioritize brand early in their company lifespan. "You can't serve burnt pizza and expect to get feedback on the pizza." - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. | |||