Explorez tous les épisodes du podcast FMCG Weekly

In this week’s episode of FMCG Weekly, we dive into three hot topics shaping the future of consumer goods and retail:

• Beyond Price Matching: Learn how product innovation and differentiation can help brands stand out in competitive markets.
• Supermarket Accelerators: Discover how retailers and brands can collaborate to drive mutual growth.
• Political Shifts and Industry Impact: Explore the potential consequences of the upcoming Trump presidency on the European food and drinks industry.

Stay informed and ahead of the curve with FMCG Weekly, your go-to podcast for trends and insights in the fast-moving consumer goods industry.

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

Welcome to the FMCG Weekly podcast, curated by Accuris.
This episode, we'll be exploring three innovative Black Friday strategies that go beyond simple discounts to optimize revenue and create truly memorable customer experiences.
We'll discuss how brands can leverage personalization and exclusivity, align promotions with customer values, and create engaging experiences that resonate with today’s discerning shoppers. We look at examples from Nike, Charlotte Tilbury, Lush, Sephora and others.  
Stay tuned for expert insights and practical advice from Accuris on how to make this Black Friday a success.

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

In this episode of FMCG Weekly, we cover three retailer stories that focus on price conscious shoppers:

• Poundland’s return to its roots: The UK retailer is refocusing on its £1 price point to reconnect with customers and recover from declining sales.
• Dollar stores under pressure: In the US, dollar stores are facing challenges as low-income shoppers tighten their belts, revealing deeper economic strains.
• Leclerc’s winning strategy: In France, E.Leclerc continues to grow its market share by combining competitive pricing with local flexibility, keeping competitors like Lidl at bay.

Join us as we unpack these stories and their broader implications for the FMCG sector. Whether you are a marketing or sales professional, this episode is filled with actionable insights and key trends.

Brought to you by accuris.com – independent consultancy for revenue growth management.

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

This week on FMCG Weekly, we delve into Coca-Cola's impressive Q3 results driven by price increases, the mixed reception of its AI-generated Christmas ad, and the impact of price hikes on luxury brands, which are losing customers to resale platforms and mid-tier competitors. Tune in for expert insights from Accuris on how brands can adapt to these shifting consumer trends.

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

In this week’s episode of FMCG Weekly, we kick off 2025 with a deep dive into the latest developments in the fast-moving consumer goods industry. Discover how UK supermarkets are battling for market share in a new price war, led by Asda and Morrisons. Learn about Cadbury’s surprising loss of its Royal Warrant after 170 years and the potential implications for the iconic chocolate brand.

We also examine key trends shaping the year ahead, from price pressures and shifting consumer behaviours to the rise of sustainability initiatives and the growing competition in loyalty programmes. Whether you are a manufacturer, retailer, or industry observer, this episode provides valuable insights into the challenges and opportunities shaping the FMCG sector in 2025.

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

This week, FMCG Weekly examines key trends in global retail and pricing strategies. In New York, retailers are enhancing security, digital signage, and checkout experiences while refining omnichannel offerings. Meanwhile, Tesco is scaling back its Aldi Price Match, reflecting a shift from low-cost competition to perceived value. This mirrors a broader FMCG trend—companies like PepsiCo, Estée Lauder, and Clorox are adapting pack sizes, product formulations, and price tiers to meet changing consumer expectations. The key takeaway? Consumers aren’t just looking for lower prices—they want flexible, innovative, and high-value options tailored to their evolving spending habits.

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

In this week's podcast, we delve into the latest developments among leading fast-moving consumer goods companies. Unilever is spinning off its ice cream division, including brands like Ben & Jerry's and Magnum, to focus on higher-margin beauty and wellness segments. Kraft Heinz is implementing price reductions to attract cost-conscious consumers. PepsiCo is addressing changing consumer preferences towards healthier snacks, impacting its North American sales volumes. Procter & Gamble is advancing its Supply Chain 3.0 initiative to achieve significant cost savings. Coca-Cola has raised prices across markets, boosting revenue despite some volume declines. Nestlé is increasing marketing investments to counter a slowdown in organic sales growth. Mondelez International is balancing price adjustments with targeted promotions to maintain market share. These strategies highlight the challenges and responses of FMCG companies in today's dynamic market.

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

 This episode of FMCG Weekly dives into the latest earnings from Heineken and Coca-Cola, revealing key strategies driving their success. Despite inflation concerns, both giants exceeded expectations by leveraging premiumisation, strategic pricing, and non-alcoholic product growth. We also explore a striking consumer perception gap—people believe inflation is much higher than it actually is. What does this mean for FMCG brands? We break down how companies can balance pricing, maintain trust, and drive profitability in a shifting market. Tune in for insights on pricing power, consumer behaviour, and the future of brand positioning in a competitive landscape. 

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

This week on FMCG Weekly, we explore three key topics transforming the FMCG industry. Discover how Kellogg’s is reinventing breakfast with a bold £12 million campaign featuring Cornelius the Cockerel and innovative factory upgrades. Dive into an analysis of the 2024 stock market’s biggest winners and losers, including Marks & Spencer’s impressive comeback and Ocado’s ongoing challenges. Finally, learn about the rise of hyperlocal marketing, where brands are using technology and local insights to connect with diverse consumer markets. Tune in for the latest trends, strategies, and expert insights shaping the future of FMCG.

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

This week on FMCG Weekly, we cover Unilever’s shocking CEO change, the impact of promotions on Germany’s breakfast market, and Procter & Gamble’s AI-driven advertising strategy. Hein Schumacher exits Unilever despite strong financial results, with CFO Fernando Fernandez stepping in to accelerate transformation. In Germany, yogurt and sweet spreads thrive due to promotions, while traditional cereals decline. Meanwhile, P&G leverages AI for precise audience targeting, ad optimization, and cost-saving strategies, reshaping the role of marketing agencies. 

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

Unilever is shifting its marketing focus to social media influencers, increasing its digital ad spend from 30% to 50%, while also accelerating food brand disposals, aiming to cut €800 million in costs. Meanwhile, Dunnes remains Ireland’s top grocer as shoppers embrace promotions amid inflation. Private labels continue their global rise, with over 53% of consumers preferring store brands due to price sensitivity and quality concerns. Brands must adapt to these shifting dynamics to stay competitive. 

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

Lindt is shifting its Canadian supply chain from the US to Europe to avoid new tariffs and align with the growing "Buy Canadian" movement. Walgreens is going private in a $10 billion deal with Sycamore Partners, hoping to revitalize its struggling retail pharmacy business. Meanwhile, Sainsbury’s is rolling out a new convenience store format with digital innovations, energy-efficient refrigeration, and an improved layout to cater to modern shopping habits.

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

Aldi’s closure of its non-food online shop signals a pragmatic retreat from a structurally mismatched e-commerce model. As reported by Lebensmittel Zeitung, the venture never turned a profit, highlighting the growing pains of discounters in digital channels. Meanwhile, Coca-Cola continues to thrive through consistent marketing excellence, as Marketing Week's Mark Ritson outlines—balancing global strategy, local execution, and a powerhouse brand culture. In a more emotional story, Ben & Jerry’s co-founder Ben Cohen is seeking to buy back the brand from Unilever, per The Wall Street Journal, to preserve its social mission. Across all fronts, FMCG is evolving through reinvention.

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

In this week’s FMCG Weekly, we explore the multi-layered challenges and strategic pivots shaping global consumer goods. From the U.K.’s sticky inflation and the BOE’s cautious rate stance, to Coca-Cola’s bold innovations amid a retailer standoff in Germany, and Danone’s data-driven targeting of GLP-1 users in North America. We also spotlight Dollar Tree’s resurgence in the U.S., attracting middle-income shoppers and offloading Family Dollar to refocus on core strengths. With inflation, health trends, and retail dynamics intersecting, this episode unpacks how FMCG giants are leveraging agility, insights, and innovation to drive growth in a volatile landscape.

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

This week, we dive into the £3.5bn supermarket stock market sell-off as Asda triggers a price war. Plus, P&G strengthens its dominance over Unilever, while Unilever bets big on social-first marketing. What does this mean for FMCG brands and retailers? 

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

This week on FMCG Weekly, we cover the intensifying UK supermarket price war as Asda’s aggressive pricing prompts reactions from Tesco and possibly Sainsbury’s. Peroni Nastro Azzurro launches a frictionless loyalty program to drive premium beer sales. Müller acquires Biotiful Gut Health, betting big on kefir and functional foods. And Costco celebrates 30 years of its powerhouse Kirkland Signature brand, now accounting for a third of sales. We also spotlight Müller’s realignment strategy and price hike approach amid European market challenges. Tune in for data-backed insights and strategic developments shaping FMCG across the UK, Europe, and North America.

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

This week’s FMCG Weekly unpacks the fallout from Trump’s new tariff wave, with German and European food exporters exposed to 10% tariffs now and bracing for a potential 20% hit in 90 days. We examine how firms like Develey and Beiersdorf are managing supply chain chaos while Tesco signals profit cuts amid looming UK supermarket price wars. Meanwhile, a P&G study with Harvard and Wharton reveals generative AI can boost team productivity by 12%, suggesting an innovation edge for tech-savvy FMCG players. The message is clear: agility, resilience, and tech adoption will define the winners in an increasingly volatile landscape. 

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

Danone outperformed in Q1 with 4.3% sales growth driven by protein products in North America and booming demand for infant formula in China. Meanwhile, Reckitt reported a 1.4% sales dip due to underperforming peripheral businesses, though its core portfolio remains resilient. Amid global tariffs and rising input costs, FMCG brands are refining their pricing strategies. From Hermès’ confident hikes to Kimberly-Clark’s restraint, pricing has become both an art and science. 

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

This week on FMCG Weekly, we explore Amazon’s strategic launch of its first FMCG-focused promotion week in Germany, signaling a major push into everyday essentials and retail media. We also dive into Kraft Heinz’s ongoing strategic overhaul amid declining revenues and Berkshire Hathaway’s board exit. In the UK, inflation surges to 3.5% are reshaping consumer behavior and pressuring margins. Finally, we introduce the idea of a “Promo Reset”—a radical rethinking of FMCG promotional strategy that demands zero-based planning and a sharper focus on shopper-driven, data-informed value creation. It’s time to challenge the status quo of promotion planning.

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

This week’s FMCG Weekly explores three pivotal stories. San Miguel’s UK retail prices soar after a production handover to AB InBev, driven by new duties and packaging taxes. Asda launches a standalone George store in Leeds, aiming to revamp non-food retail with expanded fashion and home ranges. Meanwhile, Pringles pioneers cultural marketing by embedding its brand within the gaming community, leveraging long-term credibility over short-term stunts. And finally the first part of our 3-part series on resetting promotion planning. Enjoy this episode and get ready for the 2026 planning season! 

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

Last week, Walmart opened its “Store of the Future” in Texas. The Supercenter showcases bold store redesigns, expanded departments, and app-enhanced shopping. Walmart is also expanding omnichannel delivery and leveraging ad revenue to offset margin pressures, with ad sales up 27% to $4.4 billion. Private labels like Bettergoods attract value-conscious and premium shoppers alike. Technology investments in AI and robotics optimize inventory and delivery. Personalized shopping experiences and health-focused assortments, such as Modern Soda and diabetes-friendly recipes, deepen customer engagement. Walmart’s strategy positions it as a leader in modern grocery retail, blending value, convenience, and advanced digital capabilities.

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

This week’s FMCG Weekly examines Procter & Gamble’s tariff-induced pricing strategy shifts, the retail industry’s resilience during a massive Iberian blackout, and compelling evidence from a Dutch study revealing the dangers of eliminating printed flyers. P&G’s $1.5 billion tariff burden has forced revised forecasts and aggressive mitigation plans. Meanwhile, backup generators proved vital for retailers like Lidl and Mercadona during Spain's power outage. Finally, the flyer study shows how cutting print can reduce spend, trip frequency, and loyalty—without digital making up the difference. The key message: operational readiness and shopper visibility remain critical in today’s volatile retail environment.

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

In this special edition, we explore how FMCG suppliers can navigate one of the industry’s toughest challenges: getting retailers to accept price increases. With input costs soaring and retailers pushing back, fewer than one in four suppliers recover their full requested increase. We present advanced, data-driven strategies—such as shopper segmentation, category value framing, and switching models—alongside five bold, experimental tactics including inflation-linked promo guarantees and failure rebates. The goal: shift the conversation from confrontation to collaboration. Whether you are renegotiating prices or defending margins, these approaches help reframe pricing as a strategic growth lever, not just a cost recovery exercise. 

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

This week on FMCG Weekly, we explore the sharp rise in coffee prices in Germany, driven by climate-induced crop failures and surging import costs. Despite this, demand remains high. This puts the focus back on inflation and price elasticity. We spotlight the use of conjoint analysis in designing profitable pack-price architectures. Further this episode examines how ChatGPT is transforming online grocery shopping with real-time product recommendations and purchases. 

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

This week’s FMCG Weekly covers Del Monte’s Chapter 11 bankruptcy and sale process, amid a wave of CPG M&A activity. We examine how July is emerging as a major promotional season with Amazon, Walmart, and Target vying for shopper dollars. Unilever’s premiumization strategy also comes under the spotlight, with its $1.5 billion acquisition of Dr. Squatch. Finally, we discuss how data-driven, segment-based strategies turn premiumization into a measurable, profitable reality — defending standard share, growing premium, and driving super-premium margins. In today’s market, having credible data-backed plans is crucial to winning with retailers and growing category value.

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

UK inflation slowed in May, yet food prices surged by 4.4%, intensifying pressure on low-income households and retailers. The Bank of England is expected to hold rates steady, but ongoing wage pressures and geopolitical risks keep the outlook uncertain. Value-seeking behaviour dominates, with 73% of shoppers trading down. Meanwhile, Kraft Heinz announced plans to remove artificial dyes from its US products by 2027, responding to regulatory and consumer health concerns. Marks & Spencer launched “Punishment Juice,” a new vegetable-based beverage with a disruptive name, highlighting ongoing innovation in health-focused FMCG. 

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

This episode explores a new approach for FMCG leaders preparing their 2026 commercial plans: stress testing. Inspired by financial risk models, stress testing helps you challenge assumptions, quantify vulnerabilities, and build contingency strategies before the year begins. We will show how to simulate downside scenarios—such as weak NPD performance, retailer pushback on pricing, or promo ROI shortfalls—and use the results to strengthen your plan. Whether you are in sales, marketing, or revenue growth management, this episode will give you practical tools to build a plan that can withstand real-world shocks.

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

This episode explores the shifting economic mood in Germany and other countries and its effects on consumer behavior. With rising pessimism and price sensitivity, brand loyalty is eroding while private labels gain ground. Lidl’s failed price war highlights the limits of discounting alone. Instead, brands must differentiate, communicate clearly, and understand shopper psychology. We also share strategic approaches to negotiating cost price increases with retailers, as discussed in our special edition from last week. 

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

Tpoday, the Wall Street Journal broke the news that Kraft Heinz potentially considers a demerger into two independent companies, a decade after its ill-fated merger. The condiments and sauces business, aligned with modern trends, would focus on growth and global expansion, while the grocery staples spin-off would manage mature brands for cash flow. This reflects the broader FMCG shift toward focus and agility over scale. European markets favor the Heinz-led condiments business, which could invest further in local innovation. Lessons for FMCG leaders: relevance beats scale, category focus is key, and revenue management must adapt to consumer and retailer dynamics.

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

This week, the Cola Wars return as PepsiCo launches a prebiotic Pepsi and Coca-Cola unveils a cane sugar variant. Tesco celebrates five transformative years under Ken Murphy, achieving record market share, digital reinvention, and retail media leadership. Meanwhile, McDonald’s grapples with declining value perceptions and franchisee tensions amid inflation. Its $5 meal deal has revived traffic, but profitability concerns remain. 

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

Nestlé is shedding 16,000 jobs to pivot from a pricing-led growth strategy to a data-driven, mix-optimized revenue model—abandoning brute-force RGM in favor of AI-powered capabilities and premium portfolio management. This transformation reflects a broader FMCG trend toward intelligent, leaner growth engines. Meanwhile, L’Oréal has acquired Kering’s beauty division, including the luxury fragrance brand Creed, in a €4 billion deal. Kering, facing mounting debt and Gucci underperformance, exits beauty to refocus on core fashion assets. 
For a full comparison of Nestlé, Unilever, Danone, and Mondelez’s RGM strategies and capabilities, visit: www.accuris.com/blog

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

This week's episode looks at how P&G is redefining brand relevance with a focus on the critical seven seconds at the shelf. Amazon is reshaping the grocery category with its expansive new private label, Amazon Grocery, targeting affordability without sacrificing quality. Meanwhile, Constellation Brands is responding to falling beer consumption with a sharp focus on price pack architecture and logistics optimization. 

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

Aldi is undertaking its most significant branding transformation in the U.S., moving from a fragmented “phantom brand” model to a unified, masterbrand-led architecture. With over 90% of its products being private label, Aldi will now put its name front and center, signaling trust, quality, and value. This pivot aligns with rising consumer confidence in private labels and positions Aldi to compete more directly with retail giants like Walmart and Kroger. The shift promises improved marketing efficiency and brand clarity but carries risks of reputational contagion and customer alienation. It’s a bold, strategic move tailored for growth in a high-stakes market. 

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

This week’s episode of FMCG Weekly dives into Amazon’s exit from its UK Fresh stores and strategic pivot to online grocery. We examine Heineken’s $3.2 billion acquisition in Central America as a move to offset declining Western demand. Haribo’s laser focus on gummy production shows how single-product strategies can deliver scale and agility. Meanwhile, Asda’s upcoming supplier conference signals a potential wave of brand delistings, reminiscent of its earlier range culls. The episode provides deep strategic takeaways for senior FMCG leaders navigating retail disruption, channel shifts, and consumer behaviour changes across the globe. 

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

The Accuris Source of Business® framework shifts promotion analytics from simplistic gross volume uplift to a richer, profit‑centred model. It reveals which sales are truly incremental—competitive switching, category expansion, upgrading—and which destroy value through subsidisation, cannibalisation, downgrading, or stock‑piling. Strategic application means designing promotional portfolios with distinct objectives (offensive vs defensive), tailored promotion mechanics, and segment‑based premiumisation strategies. Case studies show that businesses can stop losing margin under the guise of volume, improve net profit, and strengthen their position with retailers. Ultimately, the Source of Business® framework gives CPG leaders clarity: grow not just bigger, but smarter and more sustainable.

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

This special edition of FMCG Weekly dives into Keurig Dr Pepper’s $18 billion acquisition of JDE Peet’s, a move that reshapes the global coffee and beverages categories and creates the largest pure-play coffee company. We explore the strategic implications of splitting into two focused businesses, assess the RGM opportunities through value-per-serve, premiumization, and smart promotions, and highlight Accuris’s perspective on zero-based revenue planning and the power of the “Source of Business (R)” methodology. This episode unpacks what this merger means for competition, pricing, and innovation—and why this could be a pivotal moment in FMCG revenue strategy.

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

This week, FMCG Weekly explores Kellanova’s strategic pivot back to traditional pricing and promotions as volume growth returns, highlighting the company’s focus on flexible price-pack architecture and consumer-aligned activation. We analyze Europe’s renewed food inflation, driven by global volatility, labour cost hikes, climate impacts, and regulatory transitions. Finally, we go behind the scenes of Hershey and Mondelez’s secretive, technically challenging Reese’s-Oreo collaboration — a two-year project balancing brand integrity, ingredient complexities, and fan expectations. In 2025’s high-cost, cautious-consumer market, the ability to innovate while preserving brand equity and commercial discipline remains the ultimate competitive advantage.

Read the related blog post on promotion subsidisation and how to avoid it on www.accuris.com. 

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

Today, Kimberly-Clark announced it buys Kenvue. It is actually investing in a Revenue Management transformation. In this week’s episode, we unpack why this $48.7 billion deal isn’t about scale, but about injecting a disciplined Revenue Growth Management (RGM) engine into a very different commercial DNA. From pricing architecture and promotion ROI to pharmacy expansion and digital bundling, the stakes are high. Can Kimberly-Clark’s data-driven machine unlock more value from Tylenol, Listerine, and Neutrogena than Kenvue ever could? Or will it expose the limits of capability transfer? 

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management