Explorez tous les épisodes du podcast Fitt Insider

Today, I'm joined by Marc Hermann, founder and CEO of Everlab. 

Based in Australia, Everlab combines state-of-the-art clinics, specialists, personalized screening plans, and a full-stack digital platform to prevent illness.

In this episode, we discuss the future of longevity medicine.

We also cover:

• Building in Australia's regulatory environment vs. the US

• Designing a personalized member journey

• Bridging wellness with traditional care

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Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider

Everlab’s Website: everlab.com.au   
Everlab’s Instagram: https://www.instagram.com/everlab_health/
Everlab’s Twitter: https://x.com/everlab_health
Everylab’s Linkedin: https://au.linkedin.com/company/everlab-health 

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/

Chapters: 

(00:00) Introduction 

(00:35) Marc's background and Everlab's preventive health platform

(02:25) Building in Australia's regulatory environment vs. the US market 

(05:50) Differentiating from existing preventive health solutions 

(08:45) Accessing 30 years of scattered Australian healthcare data 

(11:55) The comprehensive member journey and diagnostic process 

(16:25) Positioning as medical service vs longevity clinic

(21:10) Business model evolution from direct-pay to B2B and insurance 

(25:40) Defining longevity medicine and preventive healthcare 

(28:05) Physical clinic expansion strategy and hybrid model 

(32:35) International expansion considerations and regulatory challenges 

(35:50) Avoiding healthcare data silos and maintaining patient data ownership

(37:55) Technology focus and using seed funding for platform development 

(40:05) Conclusion

Today, I'm joined by Ariel Garten, co-founder of Muse.

Using clinical-grade EEG technology, Muse’s mental fitness headband tracks brain activity to offer insights on sleep, focus, meditation, and cognitive performance.

In this episode, we discuss making brain health monitoring accessible and actionable.

We also cover:

• Defining brain health as consumer metric

• Integrating with the preventative health ecosystem

• Research partnerships and novel treatment development

Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider

Muse Website: choosemuse.com 

Muse on Instagram: www.instagram.com/choosemuse/ 

Muse on X (Twitter): www.x.com/ChooseMuse 

Muse on Facebook: www.facebook.com/choosemuse 

Muse on LinkedIn: www.linkedin.com/company/interaxon-inc/ 

Muse on Youtube: www.youtube.com/user/interaXon 

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(00:15) Ariel's background and Muse technology overview

(02:30) Evolution from lab-based EEG to consumer device

(04:45) Defining brain health and consumer metrics

(07:00) Education challenges and multiple entry points for brain health

(10:00) FDA classification and medical-grade validation

(13:15) Working with researchers and clinicians for validation

(15:18) Leveraging massive brain datasets for insights

(17:36) Large brain model development and AI applications

(19:00) Research partnerships and novel treatment development

(21:45) Multi-market business model across consumer, clinical, and research

(25:46) Organic growth into clinical and research markets

(28:15) Integration with preventative health ecosystem

(31:00) Future of brain-computer interfaces and realistic timelines

(33:55) New Muse Athena device with enhanced brain monitoring

(35:00) Conclusion

Manna Tree Partners is investing in a healthier future.

A wellness-focused private equity firm, Manna Tree helps category-defining companies scale revenue and reach national distribution.

On this week’s episode, co-founders Ellie Rubenstein and Ross Iverson discuss deal sourcing strategy and establishing wellness as an asset class.

We also cover:

• Generational spending shifts

• Sector-specific risks and challenges

• Specialization vs. broad approach investing

Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider

Website: mannatreepartners.com 

LinkedIn: linkedin.com/company/mannatree 

Ellie Rubenstein: www.linkedin.com/in/gabrielle-ellie-rubenstein-09a402136/ 

Ross Iverson: www.linkedin.com/in/rossiverson/ 

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(00:13) Background and founding of Manna Tree Partners

(04:19) Building a brand as a private equity firm

(08:17) Travel, relationship building, and platform development

(10:24) Team growth and applicant interest in wellness investing

(10:42) Evolution from food and beverage to broader wellness focus

(16:42) Category creation vs. company identification investment approach

(22:15) The protein thesis and long-term consumer trends

(23:02) Finding categories vs. finding companies - deal sourcing strategy

(26:23) Generational spending shifts and data-driven wellness decisions

(28:23) Early adoption phase of wellness as an asset class

(30:32) Limited partner perspectives and institutional capital allocation

(35:56) Specialization vs. broad approach in wellness investing

(39:24) Potential risks and challenges facing the wellness sector

(45:00) Future outlook and accessibility of wellness products globally

(46:00) Conclusion

Today, I'm joined by Daniel Temm, CEO of Puresport. 

Founded on CBD for athletes, the UK company has grown into a community-driven sports nutrition company centered on running and sustainable well-being.

In this episode, we discuss building an authentic sports nutrition brand in a crowded market.

We also cover:

• Evolving the brand beyond CBD

• Bootstrapping and early funding journey

• Building emotional connection vs. performance marketing

Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider

Puresport’s Website: puresport.co  

Puresport’s Instagram: www.instagram.com/puresport 

Daniel Temm’s Instagram: https://www.instagram.com/danieltemm3 

Daniel Temm’s LinkedIn: www.linkedin.com/in/daniel-temm-2b6892164 

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/

Chapters: 

(00:00) Introduction 

(00:41) Dan's background and Puresport's origins as a CBD company 

(02:25) Joining Puresport and the transition during COVID

(05:25) Building emotional connection vs. performance marketing approach 

(10:00) Bootstrapping and early funding journey 

(11:50) Evolution of apparel and merchandise strategy 

(15:38) Raising institutional investment and brand power 

(18:38) Developing "For the Long Run" brand philosophy 

(22:31) Challenges of focus and avoiding too many good ideas 

(26:25) Fuel stations campaign and authentic marketing activations 

(31:55) Building brand vs. scaling revenue - the tension 

(34:20) Future plans: omnichannel expansion and product development 

(37:26) Conclusion

Today, I'm joined by Naveen Jain, founder of Viome. 

Analyzing 100M biomarkers, Viome delivers hyper-personalized nutrition and supplement recommendations based on individual molecular biology.

In this episode, we discuss the power of personalized medicine.

We also cover:

• Why DNA testing falls short

• Molecular insights into chronic disease

• Enabling N-of-1 nutrition and supplement stacks

Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider

Viome’s Website: https://www.viome.com/
Viome’s Publications: https://www.viome.com/publications

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction
(02:05) Entrepreneurial Framework
(08:15) Healthcare System Incentives
(11:12) Viome's Mission & Technology Approach
(18:50) Los Alamos Partnership & RNA Analysis
(22:41) Full Body Intelligence Test & Personalized Recommendations
(23:34) Retesting Frequency & Dynamic Health Changes
(24:20) Healthcare System Barriers
(31:02) Scientific Differentiation
(35:24) Early Disease Detection
(39:42) Scaling to Reach Billions
(45:15) Conclusion

Today, I'm joined by Nick Aubin, co-founder and CEO of Commons Clinic.

Building "the next Mayo Clinic,” the SoCal-based company’s whole-body preventative care programs combine orthopedics, functional diagnostics, and a state-of-the-art surgery center.

In this episode, we discuss how vertical integration can improve multispecialty care.

We also cover:

• Leveraging robotics and minimally invasive procedures to reduce hospital stays.

• Offering physicians equity partnerships instead of traditional employment.

• How whole-body health assessments can boost prevention.

Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider

Website: commonsclinic.com
Nick’s Email: nick@commonsclinic.com

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/

Chapters:
(00:00) Introduction
(01:00) Building the next Mayo Clinic
(03:00) Why specialty care over primary care
(05:00) Technology as deflationary force
(08:00) Operating inside vs outside healthcare
(11:00) Patient experience and top physicians
(14:00) Multi-specialty expansion strategy
(17:00) Whole body health and prevention
(20:00) Targeting older demographics
(25:00) Payment models and value-based care
(29:00) Insurance reimbursement challenges
(32:00) Prevention vs intervention philosophy
(34:00) Physician equity partnerships
(37:00) Long-term growth and market share
(39:00) Conclusion

Today, I'm joined by Katie Wilson, co-founder and CEO of BelliWelli.

Tackling digestive issues, BelliWelli combines fiber, probiotics, and electrolytes in cult-favorite powders and snacks — moving gut care from medicine cabinets to kitchen cupboards.

In this episode, we discuss making fiber fun and accessible for modern consumers.

We also cover:

• Millennial women’s wellness overwhelm 

• BelliWelli’s product evolution and innovation pipeline

• Building a retail-first strategy versus direct-to-consumer

Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider

Website: belliwelli.com
IG: https://www.instagram.com/belliwellihealth
TikTok: https://www.tiktok.com/@belliwellihealth

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/

Chapters:
(00:00) Introduction
(02:00) BelliWelli's origin story
(03:00) Being early to the gut health and fiber trends
(05:00) Making fiber fun and accessible
(07:00) Challenges in gut health marketing
(09:00) Millennial women's wellness fatigue and overwhelm
(11:00) Balancing customer feedback and staying focused as a brand
(13:00) Retail-first strategy and getting into Walmart
(16:00) Operational excellence and scaling to meet retail demand
(21:00) Product evolution from bars to powder and future innovation pipeline
(24:00) Fiber-first philosophy and the science behind gut health benefits
(29:00) Current priorities: innovation, D2C growth, and bridging social to retail
(32:00) Long-term vision and building toward acquisition
(35:00) Conclusion

Today, I'm joined by Leo Grady, PhD, founder and CEO of Jona.

Jona uses metagenomic sequencing and machine learning to deliver personalized metabolic health insights, predicting how factors like diet and lifestyle affect the gut.

In this episode, we discuss upgrading microbiome testing with AI technology.

We also cover:

• Why gut tests could outpace blood tests

• Building AI to read medical literature at scale

• Using digital twins to predict health outcomes

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Jona Health’s Website: https://jona.health/ 

Jona Journal (Newsletter & Blog): https://jona.health/blogs/journal 

Instagram: https://www.instagram.com/jonahealth/ 

X (Twitter): https://x.com/jona_health 

Facebook: https://www.facebook.com/JonaHealth/ 

LinkedIn: https://www.linkedin.com/company/jona-health/ 

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ 

Consulting: https://consulting.fitt.co/ 

Investments: https://capital.fitt.co/ 

Chapters:

(00:00) Introduction

(00:20) Leo's Background

(02:15) Why the Microbiome is the Perfect AI Application

(06:10) Building AI to Read Medical Literature at Scale

(09:55) From Testing to Interventions

(13:30) Avoiding Supplement Sales for Credibility

(15:25) Direct Consumer and Clinical Partnerships

(17:25) Digital Twin Technology in Healthcare

(21:15) Three Customer Types and Testing Frequency

(23:00) Microbiome vs Blood Testing

(27:25) Education and Category Building Challenges

(29:25) Technology Applications Beyond Microbiome

(32:10) Health Tracking Integrations

(37:00) Regulatory Considerations and Future Diagnostics

(37:45) 2025 Roadmap and New Features

(39:15) Conclusion

Today, I'm joined by Dr. Darshan Shah, founder and CEO of Next Health.

Founded in 2016, Next Health is scaling clinics to help patients preserve vitality, with services spanning executive physicals, regenerative therapies, aesthetic treatments, and more. 

In this episode, we discuss the evolution and future of longevity-focused clinics.

We also cover:

• The four pillars of longevity care 

• Complexities of medical franchising

• Building a model for N-of-1 medicine

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Next Health: https://www.next-health.com 
Next Health Social: https://www.instagram.com/nexthealth/
Franchise Opportunities: https://www.next-health.com/franchise 
Dr. Shah's Website: https://drshah.com/ 
Dr. Shah's Social: @darshanshahmd

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ 

Consulting: https://consulting.fitt.co/ 

Investments: https://capital.fitt.co/ 

Chapters:

(00:00) Introduction

(00:20) Dr. Shah's Background

(01:25) Four Verticals of Longevity Medicine

(04:25) Building a Unified Healthcare Model

(07:00) Membership Model and Personalized N-of-One Medicine

(11:15) Evolution of Longevity Terminology

(14:45) Bridging Wellness and Legitimate Healthcare

(19:55) Medical Innovation

(21:15) Franchise Expansion Strategy 

(24:40) Complexity of Medical Franchising

(27:35) Attracting Medical Talent from Traditional Healthcare

(30:05) Partnership Opportunities 

(31:35) Marketing Strategy and Community Building

(34:15) Financing and Franchise Economics

(36:20) The Future of Next Health

(38:00) Conclusion

Today, I'm joined by Scott Hickle, co-founder and CEO of Throne.

Leveraging AI and computer vision, Throne’s clip-on toilet device analyzes waste to provide real-time insights into gut health, hydration, and urinary function.

In this episode, we discuss the future of health tracking through smart hardware.

We also cover:

• Breaking through the bathroom stigma

• Advancing gut-focused healthtech

• Pursuing cancer detection

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Throne’s Website: https://thronescience.com/ 

Throne’s X (Twitter): https://x.com/thronescience  

Throne’s Instagram: www.instagram.com/thronescience/ 

Scott's X (Twitter): https://x.com/scotthickle 

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ 

Consulting: https://consulting.fitt.co/ 

Investments: https://capital.fitt.co/

Chapters: 

(00:00) Introduction 

(00:50) Scott's Background and Throne Overview 

(01:58) Breaking Through Bathroom Stigma

(05:30) Technology Barriers and User Experience Challenges 

(09:40) From Poker Game Joke to Serious Health Innovation 

(14:48) Cancer Detection Potential and Lifesaving Applications 

(17:30) Funding and Mass Production Roadmap 

(20:35) AI Models and Computer Vision Accuracy 

(25:20) Revolutionizing Medical Assessment Standards 

(26:50) Branding Strategy and Market Education 

(30:55) Building Authentic Health Brand with Humor 

(34:50) Third Wave Health Tracking and Market Positioning 

(38:00) Pre-Launch Preparation and Product Development 

(40:35) Conclusion

Today, I'm joined by Steve Martocci, co-founder and CEO of SuppCo.

Helping consumers navigate an underregulated industry, SuppCo applies a 29-point trust scoring system to rank supplement brands, track stacks, and cut through marketing hype.

In this episode, we discuss using tech and transparency to guide health optimization.

We also cover:

• Building trust in an often misleading market

• Balancing science with personal experimentation 

• Designing tech to support (not replace) human decisions

Subscribe to the podcast → insider.fitt.co/podcast  

Subscribe to our newsletter → insider.fitt.co/subscribe   

Follow us on LinkedIn → linkedin.com/company/fittinsider 

SuppCo’s Website: https://supp.co/ 

SuppCo’s Instagram: www.instagram.com/joinsuppco/  

Steve's Stack: supp.co/steve 

Steve’s Email: steve@supp.co 

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ 

Consulting: https://consulting.fitt.co/ 

Investments: https://capital.fitt.co/

Chapters: 

(00:00) Introduction 

(00:50) Steve's Background: From GroupMe to Health Optimization 

(02:20) The Genesis of SupCo and Personal Health Journey 

(07:00) Stack Management and Trust Scoring 

(11:10) Personalization and Health Tracking Development 

(13:40) Community Features and Social Aspects 

(17:45) Health vs Capitalism 

(21:15) Independent Testing and Industry Problems 

(26:25) Brand Relationships and Trust Score Impact 

(29:25) The Investment vs Outcome Problem in Health 

(33:10) Healthcare System Gaps and Consumer Trust 

(34:40) Technology Approach: AI Without the Hype 

(39:00) Future Roadmap and Premium Features 

(41:40) Conclusion

Today, I’m joined by Sean Hoess and Tyler Wakstein of Eudēmonia Summit.

Eudēmonia Summit is a transformational wellness festival combining science-backed education, immersive experiences, and community to promote health, longevity, and personal growth.

In this episode, we discuss designing purposeful wellness experiences and formally announce our new partnership.

We also cover:

• The Eudēmonia x Fitt Insider Health Innovation Lab

• Balancing innovation with science and integrity

• Political polarization in health and wellness

Subscribe to the podcast → insider.fitt.co/podcast 

Subscribe to our newsletter → insider.fitt.co/subscribe 

Follow us on LinkedIn → linkedin.com/company/fittinsider 

Thrive in 25 Sweepstakes: https://eudemonia.net/thrive-in-25/ 

Eudēmonia Summit Tickets: https://eudemonia.net/ 

Partnerships Email: partnerships@eudemonia.net

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(02:00) From Wanderlust to Eudēmonia

(06:00) Tyler's Summit Series Experience and Community Building

(09:15) Creating Authentic Experiences and Avoiding Commerce-First Events

(14:15) Experience Design

(18:20) The Eudemonia Experience

(23:15) Partnership Announcement

(30:25) Cultural Explosion of Health Awareness Post-COVID

(31:05) Balancing Innovation with Scientific Rigor

(35:50) Addressing Political Polarization in Health and Wellness

(44:35) Roadmap

(48:05) Ticketing, Sponsorship, and Participation Opportunities

(50:31) Conclusion

Today, I'm joined by Sylvia Kang, co-founder and CEO of Mira.

Enabling at-home hormone tracking, Mira combines hardware with app-based data interpretation, AI assistance, and coaching to help women navigate all stages of life.

In this episode, we discuss revolutionizing women's health management through hormones.

We also cover:

• Breaking taboos in women’s health

• Building the largest continuous hormone dataset

• Expanding from fertility to comprehensive wellness

Subscribe to the podcast → insider.fitt.co/podcast 

Subscribe to our newsletter → insider.fitt.co/subscribe 

Follow us on LinkedIn → linkedin.com/company/fittinsider 

Mira’s Website: https://miracare.com/ 

Instagram: www.instagram.com/mirafertility/ 

Tiktok: https://www.tiktok.com/@mirafertility 

Facebook: https://www.facebook.com/mirafertility/ 

Youtube: https://www.youtube.com/c/MiraFertility 

Podcast: Coming Soon on Apple Podcasts and Spotify 

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ 

Consulting: https://consulting.fitt.co/ 

Investments: https://capital.fitt.co/ 

Chapters:

(00:00) Introduction

(00:25) Sylvia's Background: From Pianist to Biomedical Engineering

(02:30) The Gap in Women's Fertility and Hormone Education

(04:00) Early Challenges Building in Women's Health

(06:50) Consumer Reception and Community Building

(08:45) Understanding Women's Health Problems Across Life Stages

(12:25) Women's Health as Wellness Management

(15:45) Building the World's Largest Hormone Dataset

(20:20) Research Partnerships and Clinical Applications

(22:15) Competition and Market Landscape in Hormone Tracking

(24:45) Connecting Data to Actionable Solutions

(30:05) Full-Stack Vision vs Focused Approach

(32:40) Expanding Beyond Fertility to Comprehensive Women's Health

(37:00) New Product Launch: Ultra Four Test

(38:15) Conclusion

Today, I'm joined by Saad Alam, co-founder and CEO of Hone Health.

Hone Health is a longevity care platform combining AI-powered diagnostics, telehealth consults, personalized treatment plans, and specialized physicians for healthspan optimization.

In this episode, we discuss building and training a workforce for new-age medicine.

We also cover:

• Normalizing hormone health for both sexes

• Changing medical education for systemic reform

• Making premium care accessible to Middle America

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Hone Health’s Website: https://honehealth.com/ 

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ 

Consulting: https://consulting.fitt.co/ 

Investments: https://capital.fitt.co/ 

Chapters:

(00:00) Introduction

(01:10) Current State of Hone Health and Recent Growth

(03:30) De-stigmatizing Testosterone and Hormone Optimization

(08:05) Market Shift Moments for Men's and Women's Health

(10:05) Vision for AI-Enhanced Longevity Care Platform

(14:20) Commoditization of Diagnostics and Future of Healthcare

(18:30) Competing on Care Delivery vs Diagnostics

(22:25) Personal Healthcare Journey and Market Research Insights

(24:40) Transition from Telehealth to Comprehensive Longevity Care

(29:25) Patient Journey from Symptom Relief to Optimization

(32:15) Building and Training Longevity Medicine Workforce

(35:40) Changing Medical Education and System Reform

(37:20) Making Premium Care Accessible to Middle America

(39:10) Conclusion

Today, I'm joined by Dr. Roozbeh Ghaffari, co-founder and CEO of Epicore Biosystems.

Epicore Biosystems makes a sweat-sensing wearable that monitors hydration, electrolytes, and other key biomarkers for performance, wellness, and industrial safety.

In this episode, we discuss the need for real-time hydration tracking.

We also cover:

• Expanding from sports to workforce and wellness use

• Scaling biometric tech through enterprise partnerships

• Advancing biomarkers beyond hydration for full-body insights

Subscribe to the podcast → insider.fitt.co/podcast 

Subscribe to our newsletter → insider.fitt.co/subscribe 

Follow us on LinkedIn → linkedin.com/company/fittinsider 

Epicore’s Website: https://epicorebiosystems.com/ 

Epicore’s LinkedIn: https://www.linkedin.com/company/epicore-biosystems/ 

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ 

Consulting: https://consulting.fitt.co/ 

Investments: https://capital.fitt.co/ 

Chapters:

(00:00) Introduction

(01:15) Roozbeh's Background and Epicore Overview

(02:00) Evolution from Sports Performance to Broader Applications

(04:15) The Need for Hydration Monitoring Technology

(07:15) Product Portfolio and Partnership Strategy

(10:20) Integration Challenges with Existing Wearables

(13:00) Enterprise Partnership Structure and Scalability

(16:45) Industrial Athletes vs Sports Performance Markets

(21:25) Value Proposition for Industrial Safety Applications

(24:40) Market Strategy: Sports vs Industrial Focus

(27:40) Recent Funding and Connected Platform Development

(31:25) Intersection with Longevity and Preventative Health

(34:35) Future Roadmap and New Product Capabilities

(37:05) Conclusion

Today, I'm joined by Dugal Bain-Kim, co-founder and CEO of Lifeforce.

Scaling longevity care, Lifeforce’s telehealth platform helps people optimize health through comprehensive testing, coaching, supplements, and pharmaceuticals. 

In this episode, we discuss making longevity medicine accessible and actionable.

We also cover:

• Partnering beyond traditional wellness spaces

• Translating health data to actual behavior change

• Combining AI and humans for personalized support

Subscribe to the podcast → insider.fitt.co/podcast 

Subscribe to our newsletter → insider.fitt.co/subscribe 

Follow us on LinkedIn → linkedin.com/company/fittinsider 

Episode 168: https://insider.fitt.co/168-dugal-bain-kim-co-founder-ceo-of-lifeforce

Lifeforce’s Website: https://mylifeforce.com

Dugal’s LinkedIn: https://www.linkedin.com/in/dugal-bain

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ 

Consulting: https://consulting.fitt.co/ 

Investments: https://capital.fitt.co/ 

Chapters:

(00:00) Introduction

(01:10) State of Lifeforce and Longevity Industry Evolution

(04:10) From Data Overwhelm to Actionable Curation

(08:00) Clinical Framework: Three Pillars of Longevity Medicine

(10:10) Translating Data into Real Health Outcomes

(13:00) Role of AI in Longevity Medicine Practice

(16:30) Behavior Change and Protocol Adherence

(18:25) Integration with Traditional Healthcare System

(24:15) Enterprise Channels and Partnership Strategy

(28:20) Strategic Partnerships Beyond Health and Wellness

(30:10) Longevity vs Preventative Health Positioning

(34:25) Future Roadmap and Member Experience Evolution

(37:15) Conclusion

Today, I'm joined by Alex Mather, founder and CEO of Eternal.

Redesigning healthcare for the physically active, Eternal combines bloodwork, DEXA scans, VO2 max tests, MD consults, coaching, and more to support peak performance at every age.

In this episode, we discuss high-performance healthcare.

We also cover:

• Finding joy in long-term health habits

• Offensive vs. defensive care strategies

• Alex's experiences at Strava and The Athletic

Subscribe to the podcast → insider.fitt.co/podcast 

Subscribe to our newsletter → insider.fitt.co/subscribe 

Follow us on LinkedIn → linkedin.com/company/fittinsider 

Eternal’s Website: https://eternal.co/ 

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ 

Consulting: https://consulting.fitt.co/ 

Investments: https://capital.fitt.co/ 

Chapters:

(00:00) Introduction

(01:15) Alex's Background: From Strava to The Athletic to Eternal

(05:15) The Genesis of Eternal and Target Audience

(08:00) Healthcare for the Health-Obsessed Population

(13:00) The Eternal Product: Assessment and Strategy

(16:00) Offense vs. Defense in Healthcare Approach

(20:40) Building a Constellation of Experts

(23:15) Performance as Prevention Philosophy

(27:00) Big Rocks vs. Little Pebbles Strategy

(31:00) Finding Joy in Long-Term Health Habits

(36:00) Strategy and Intentional Goal Setting

(38:15) Vision for the Future of Personalized Health

(40:40) Next 12-18 Months and Expansion Plans

(43:05) Conclusion

Today, I'm joined by Jason Goodman, co-founder of Bathhouse.

A communal oasis, the Brooklyn-born concept combines ancient bathing rituals, elite bodywork, and modern design to help guests look, feel, and perform their best.

In this episode, we discuss reimagining the traditional bathhouse for wellness consumers.

We also cover:

• Bathhouse’s genesis

• Why day passes outperform memberships

• Bringing experiential hospitality to sauna culture

Subscribe to the podcast → insider.fitt.co/podcast 

Subscribe to our newsletter → insider.fitt.co/subscribe 

Follow us on LinkedIn → linkedin.com/company/fittinsider

Website: https://abathhoused.com/ 

IG: https://www.instagram.com/bathhouse 

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ 

Consulting: https://consulting.fitt.co/ 

Investments: https://capital.fitt.co/ 

Chapters:

(00:00) Introduction

(01:10) Jason's Background and Bathhouse Overview

(04:35) Genesis of Bathhouse and Early Sauna Experiences

(07:15) Nightlife Experience and Business Model Development

(09:15) Evolution of Customer Expectations and Onboarding

(12:50) Education vs. Experience Philosophy

(16:25) Building Community and Social Connection

(22:55) Business Model Breakdown and Revenue Streams

(28:15) Day Pass vs. Membership Strategy

(32:45) Competition and Rising Wellness Trends

(39:00) Scaling Strategy and Future Locations

(42:55) Design Philosophy and Unique Location Identity

(45:40) Conclusion

Today, I'm joined by Dr. Michael Doney, Executive Medical Director of Biograph.

A preventative health and diagnostics clinic, Biograph combines comprehensive testing and personalized lifestyle interventions for a complete concierge medical experience.

In this episode, we explore its approach to designing a next-gen patient journey.

We also cover:

• Making data actionable

• Balancing scale with clinical rigor

• How Biograph differs from primary care

Subscribe to the podcast → insider.fitt.co/podcast 

Subscribe to our newsletter → insider.fitt.co/subscribe 

Follow us on LinkedIn → linkedin.com/company/fittinsider

Biograph Website: https://www.biograph.health/ 

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ 

Consulting: https://consulting.fitt.co/ 

Investments: https://capital.fitt.co/ 

Chapters:

(00:00) Introduction

(02:00) Michael's background and transition to preventative health

(04:05) How Biograph emerged from stealth mode

(06:05) The comprehensive patient journey experience

(08:45) Turning data into actionable health outcomes

(13:05) The evidence-based approach to health span

(17:20) Why more data doesn't always mean better health

(19:40) Addressing concerns about accessibility in preventative health

(21:20) Biograph's growth roadmap and digital platforms

(23:15) Why physical locations remain essential

(26:30) The clinical rigor behind whole body MRI programs

(31:35) Supporting rather than disrupting primary care

(35:45) Conclusion

Today, I'm joined by Jen Batchelor, co-founder and CEO of Kin Euphorics.

Kin Euphorics is redefining drinking culture with functional, nonalcoholic spirits designed to boost presence, energy, and connection — minus the hangover.

In this episode, we explore Kin's mission to create social rituals rooted in conscious connection.

We also cover:

• Prioritizing loyalty over growth hacking

• Pioneering psychotropic nonalcoholic drinks

• Applying circadian science to product design

Subscribe to the podcast → insider.fitt.co/podcast 

Subscribe to our newsletter → insider.fitt.co/subscribe 

Follow us on LinkedIn → linkedin.com/company/fittinsider

Kin’s Website: https://kineuphorics.com/ 

Kin’s IG: https://www.instagram.com/kineuphorics/ 

Jen's IG: https://www.instagram.com/jenofkin/ 

Jen's Email: jb@kineuphorics.com

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ 

Consulting: https://consulting.fitt.co/ 

Investments: https://capital.fitt.co/ 

Jen’s Email: jb@kineuphorics.com

Chapters:

(00:00) Introduction

(01:15) Jen's background as a third-generation distiller

(03:00) The 10-year journey building Kin before it was mainstream

(05:00) The philosophical foundation behind the brand

(08:15) Evoking strong emotional responses to Kin's message

(11:00) Translating mission into tangible products and experiences

(14:05) How use cases have evolved from alcohol replacement to daily ritual

(17:20) Building products around circadian science and daily life

(23:15) Measuring success through loyalty over growth metrics

(26:15) The importance of newness and innovation for brand engagement

(29:45) Collaborating with retailers like Sprouts for new product development

(33:05) Staying focused on customers over competition

(36:15) The 10-year vision for Kin's future

(39:20) The concept of "Kinning the world" beyond beverages

(41:00) Conclusion

Today, I'm joined by Ross Mackay, founder and CEO of Cadence.

Cadence is a performance supplement brand creating premium hydration products for goal-oriented individuals — from elite athletes to business leaders.

In this episode, we discuss building a brand that's bigger than the product itself.

We also cover:

• Shaping a lifestyle brand with strategic collabs
• Decision-making frameworks for high-performing teams
• Creating content to document the entrepreneurial journey
  
  

Subscribe to the podcast → insider.fitt.co/podcast 

Subscribe to our newsletter → insider.fitt.co/subscribe 

Follow us on LinkedIn → linkedin.com/company/fittinsider 

Cadence Website: https://usecadence.com/ 

Cadence IG: https://www.instagram.com/usecadence/ 

YouTube: https://www.youtube.com/@RossMackay1 

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ 

Consulting: https://consulting.fitt.co/ 

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:15) Ross's background and entrepreneurial journey

(03:50) The transition from Daring Foods to Cadence

(05:10) Differentiating in a crowded supplement market

(08:35) Building authentic brand content and community

(11:10) Strategic collaboration approach and tiered partnerships

(14:15) The momentum behind Cadence's rapid growth

(16:30) Decision-making frameworks for a high-performing team

(20:50) Creating lifestyle products vs just supplements

(23:50) Cadence's product system: Core, Race, and Recover

(27:25) Product roadmap and upcoming innovations

(32:35) The cultural rise of running and endurance sports

(35:15) Personal athletic goals vs. product development

(37:50) Balancing entrepreneurship with new fatherhood

(41:00) Conclusion

Today, I'm joined by Dr. Anthony Gustin, co-founder of Lineage Provisions.

Lineage Provisions is tackling the broken food system through clean meat products that support sustainable agriculture while providing consumers nutrient-dense snacks.

In this episode, we discuss the critical connection between soil health, animal agriculture, and human well-being.

We also cover:

• Building a regenerative supply chain

• Solving problems rather than chasing trends

• Consequences of our disconnection from nature

Subscribe to the podcast → insider.fitt.co/podcast  

Subscribe to our newsletter → insider.fitt.co/subscribe 

Follow us on LinkedIn → linkedin.com/company/fittinsider 

Lineage Provisions Website: https://lineageprovisions.com/ 

Lineage Provisions IG: https://www.instagram.com/lineageprovisions/ 

Equipfoods Website: https://www.equipfoods.com/ 

Anthony Gustin’s Website: https://dranthonygustin.com/ 

The Feed Newsletter: https://dranthonygustin.com/newsletter/ 

The Natural State Podcast: https://dranthonygustin.com/podcasts/ 

Facebook: https://www.facebook.com/DrAnthonyGustin/ 

Instagram: https://www.instagram.com/dranthonygustin/ 

X: https://x.com/dranthonygustin/ 

YouTube: https://www.youtube.com/dranthonygustin 

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 

Fitt Talent: https://talent.fitt.co/ 

Consulting: https://consulting.fitt.co/ 

Investments: https://capital.fitt.co/

Chapters: 

(00:00) Introduction 

(01:40) Anthony's background

(03:50) The crisis in our food system and soil health 

(07:00) Creating meat products that solve real problems 

(10:30) The issue with most "grass-fed" claims 

(14:30) The challenges of air-drying meat with organs 

(17:40) Health consumerism vs. natural human environments 

(21:30) The complexity of building a regenerative supply chain 

(24:20) Disconnection from nature as our fundamental problem 

(28:00) The limitations of policy-driven food system change 

(32:00) Education as a pillar of Lineage Provisions' mission 

(35:00) Finding fulfillment in tackling hard problems 

(38:00) Conclusion

Today, I'm joined by Robert Hammond, president & CSO of Therme Group US.

After co-founding New York's High Line, Robert is now helping Therme bring thermal bathing to America through large-scale wellness destinations.

In this episode, we discuss reimagining social bathing culture across US urban centers.

We also cover:

• Creating affordable wellness spaces for the masses

• The social and spiritual benefits of communal bathing

• Building destinations that generate tax revenue and jobs

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider

Website: https://www.thermegroup.com/therme-group-us

Therme Group IG: https://www.instagram.com/thermegroup
Robert’s IG: https://www.instagram.com/thehighlineguy/

The Culture of Bathing Newsletter: https://cultureofbathing.substack.com/

The Culture of Bathing IG: https://www.instagram.com/cultureofbathing

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:15) Robert's background and Therme's scale

(03:00) How Therme's model differs from American wellness concepts

(05:00) The three main areas: Play, Relax, and Restore

(07:15) Creating an indoor tropical experience year-round

(08:45) Bathing as a universal cultural experience

(10:45) The social aspect as the "sticky" part of the bathing business

(12:30) Using scale to keep prices accessible

(14:15) Working with cities to develop urban locations

(16:30) Creating new downtown destinations and tax revenue

(18:30) The Peter Attia effect on wellness adoption

(21:15) How different bathing businesses serve different needs

(24:15) Making bathing inclusive and body-positive

(27:00) Marketing wellness vs. marketing fun

(29:45) The social value of bathing experiences

(31:30) The meditation-like quality of bathing

(33:30) The beginning of a bathing movement

(35:15) Democratizing wellbeing through scale

(37:00) Conclusion

Today, I'm joined by Robby Sansom, co-founder & CEO of Force of Nature.

Setting a new standard for the industry, Force of Nature delivers pasture-raised, 100% grass-finished, nutrient-dense proteins that prioritize animal welfare and soil regeneration.

In this episode, we discuss building a radically transparent, values-driven meat company.

We also cover:

• The real cost of cheaply produced food

• Reshaping consumer perception and habits

• Restoring ecosystems with climate-friendly farming

Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider

Force of Nature Website: https://forceofnature.com/
IG: https://www.instagram.com/forceofnaturemeats/

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:30) Force of Nature's mission

(04:00) Problems with our current food system

(06:30) Agriculture's impact on global land use

(09:00) Misaligned incentives in food production

(12:30) Creating transparency and authenticity in meat production

(16:15) How Force of Nature ensures quality and integrity

(18:45) Testing every batch for antibiotic residue

(21:15) Connecting consumers back to their food system

(24:30) Changing consumer perception about food pricing

(28:15) The commoditization of chicken and its problems

(31:45) Force of Nature's poultry program and higher standards

(35:15) The ancestral blend and incorporating organ meats

(37:30) Future roadmap

(40:00) Conclusion

Today, I'm joined by Pete Hull, founder and CEO of Fitstop.

With 165 locations across four countries, it hosts team-based workouts combining functional strength, metabolic conditioning, and social connection.

In this episode, we discuss the brand’s approach to results-driven social fitness.

We also cover:

• Fostering genuine community

• Finding the right franchise partners

• Adapting the Aussie-born concept to the US
  
  

Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider

Website: https://fitstop.com/

FitStop IG: https://www.instagram.com/fitstopfitness/

Pete’s IG: https://www.instagram.com/peterhull

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:30) Fitstop background

(02:15) Social strength training

(04:00) From motocross athlete to fitness entrepreneur

(06:00) The Fitstop training methodology

(08:15) Creating genuine community in group fitness

(11:15) Making training accessible

(14:30) The social aspect of strength training

(17:45) Functional fitness for everyday life

(19:45) Expanding into the U.S. market

(22:30) Finding the right franchise partners

(24:15) Adapting the concept for the American market

(26:15) Technology and performance tracking

(28:30) Supporting members' wellbeing beyond workouts

(31:00) The Australian fitness boom

(32:30) Future roadmap

(35:00) Conclusion

Today, I'm joined by Tom Leverton, CEO of Purpose Brands.

The product of the recent merger between Self Esteem Brands (Anytime Fitness, Bar Method, Basecamp Fitness, and more) and Orangetheory Fitness, Purpose Brands is a health and wellness supergroup serving 6M+ members.

In this episode, we discuss integrating two fitness powerhouses to create a global ecosystem.

We also cover:

• Strategies for international franchise expansion
• Using tech to enhance member experience and results
• Balancing individual brand identities while building synergies

Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider

Anytime Fitness - https://www.anytimefitness.com/
Orangetheory Fitness - https://www.orangetheory.com/
Bar Method - https://barmethod.com/
Basecamp Fitness - https://www.basecampfitness.com/
Waxing the City - https://www.waxingthecity.com/
Stronger U  - https://strongeru.com/

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/

Chapters:
(00:00) Introduction
(01:45) How Purpose Brands came together
(02:45) Tom's background and interest in health & wellness
(04:45) Managing the integration of two fitness companies
(06:15) Finding synergies and testing new membership models
(08:30) White space opportunities and international expansion
(10:30) Evolving Orangetheory programming 
(13:15) Expanding modalities and potential acquisitions
(14:30) Incorporating nutrition and holistic wellness services
(16:30) Technology integration and fitness wearables
(19:30) Creating a global fitness platform with purpose
(21:30) The importance of founder-led culture
(23:15) Tom's leadership approach and integration priorities
(26:30) Future initiatives and growth priorities
(28:45) Conclusion

Today, I'm joined by Ariana Thacker, founder and CEO of MoldCo.

Born from personal experience, the company is revolutionizing treatment for mold-related illness by combining specialized testing, personalized protocols, and ongoing R&D.

In this episode, we discuss building a healthcare platform for mold toxicity.

We also cover:

• Mold exposure’s impact on 30–40M Americans 
• Making the “Shoemaker Protocol” treatment more accessible
• Building a company that bridges care delivery with cutting-edge research

Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider
 
Website: https://www.moldco.com/

IG: https://www.instagram.com/themoldcompany/

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters: 
(00:00) Introduction
(01:40) Ariana’s journey to MoldCo
(03:20) Identifying mold exposure
(04:40) The prevalence of mold issues in homes and buildings
(06:00) Understanding mold toxicity symptoms and biomarkers
(07:40) The broken healthcare journey for mold patients
(10:20) Finding evidence-based solutions with the Shoemaker protocol
(12:40) Market size and impact
(14:40) From VC to founder
(18:20) Raising capital for an unconventional healthcare startup
(21:20) Growing mainstream awareness of environmental toxins
(23:20) Pioneering the standard of care for mold toxicity
(25:40) Using existing medications versus developing new treatments
(29:40) Expanding beyond mold
(32:00) Current operations and patient experience
(35:00) Nationwide expansion plans
(36:00) Making lab testing affordable and accessible
(37:40) Conclusion

Today, I'm joined by Marina Pavlovic Rivas, co-founder and CEO of Eli Health.

Tracking hormones like heart rate, Eli Health enables consumers to measure real-time levels from home through its instant saliva-based test and mobile app.

In this episode, we discuss democratizing lab-grade hormone testing.

We also cover:

• The future of personalized health

• Creating a consumer-friendly saliva testing device

• Building a partner ecosystem around real-time hormone data

Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider

Website: https://eli.health/
IG: https://www.instagram.com/myelihealth/
Roles: https://eli.health/pages/careers

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/

Chapters:
(00:00) Introduction
(04:00) R&D journey
(06:00) Use cases for instant hormone testing
(08:00) Consumer education around cortisol and hormones
(10:40) Building on first principles
(13:20) Balancing wellness and clinical science
(15:40) Fueling a hormone data ecosystem
(18:20) Business model
(20:40) Future hormone markers
(24:00) Scientific challenges of working with saliva
(27:40) Funding an intensive R&D consumer product
(30:20) Building with users from day one
(33:40) The value of creating a hormone database
(36:40) Conclusion

Today, I'm joined by Taryn Toomey, founder of The Class.

Launched over a decade ago, The Class has evolved into a cult-favorite, cathartic workout combining sound, breath, and heart-opening practices for deeper connection to self.

In this episode, we discuss how the methodology blends the physical, emotional, and spiritual.

We also cover:

• The evolution of The Class's digital platform
• Balancing spiritual integrity with business growth
• Navigating leadership transitions and returning to the founding vision

Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider

Website: https://www.theclass.com
IG: https://www.instagram.com/theclass

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 

Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/

Chapters: 
(00:00) Introduction 
(01:50) Origins of The Class 
(04:10) Being ahead of wellness trends 
(09:10) The regulating method explained 
(12:30) Making complex modalities accessible 
(16:00) Digital platform development 
(20:10) Brand evolution and leadership changes 
(25:30) Returning to the business and new leadership 
(30:40) The future of The Class 
(35:00) Creating community and expanding reach 
(38:30) Conclusion

Today, I'm joined by Ben Lewis, co-founder and CEO of Little Spoon.

Packaging healthy convenience, Little Spoon is a direct-to-consumer kids nutrition company delivering fresh meals straight to parents' doors.

In this episode, we discuss reimagining baby food for the modern parent.

We also cover:

• Why traditional baby food hasn't changed in 100 years

• The strategic decision to remain direct-to-consumer 

• Committing to quality and transparency

Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider

Little Spoon's Website: www.littlespoon.com
Little Spoon's IG: www.instagram.com/littlespoon

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/

Chapters:
(00:00) Introduction
(01:20) Little Spoon Background
(03:10) The Problem with Traditional Baby Food
(06:40) Evolution Beyond Baby Food
(10:00) Transparency and Quality Standards
(17:40) Building Brand Trust
(21:00) Differentiating Through Quality and Brand Experience
(25:30) Staying Direct-To-Consumer
(31:40) Future Roadmap
(35:00) Conclusion

Today, I'm joined by Darren MacDonald, CEO of Tonal.

Packing a complete AI-driven home gym into one machine, Tonal is expanding access to safe resistance training — positioning strength as essential to preventative health and longevity.

In this episode, we discuss the evolution of connected fitness and strength training as medicine.

We also cover:

• Making resistance training more accessible and data-driven
• Expanding beyond direct-to-consumer channels
• Building the future of personalized fitness

Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider

Website: https://www.tonal.com/
IG: https://www.instagram.com/tonal

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/

Chapters: 
(00:00) Introduction 
(01:15) Darren’s Path to CEO
(04:20) Making Strength Training More Accessible 
(09:10) Growth Strategy & Marketing 
(16:15) Strength Training for Longevity 
(20:25) Product Innovation & Tonal 2 
(26:10) Retail & Commercial Expansion 
(31:35) Future Roadmap 
(36:50) Conclusion

Today, I'm joined by Bryan Myers, president & CEO of [solidcore].

Operating across 27 states, [solidcore] delivers 50-minute reformer-based strength workouts. Adding backing from L Catterton in September, the brand is ramping up expansion.

In this episode, we discuss the company's roadmap and the evolution of boutique fitness.

We also cover:

• Targeting underserved markets
• Innovating the reformer-based workout
• Building an accessible yet challenging brand

Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider

Website: https://www.solidcore.co
IG: https://www.instagram.com/solidcore
Bryan's IG: https://www.instagram.com/bmysofly

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 

Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/

Chapters:
(00:00) Introduction
(01:49) [solidcore] Overview & L Catterton Investment
(08:12) Expansion Strategy & Market Focus
(13:16) Core Product Evolution
(20:49) Community Building & Brand Differentiation
(26:13) Premium Boutique Fitness Industry Context
(31:35) Leadership Philosophy & Future Vision
(36:36) Conclusion

Today, I'm joined by Chris Howell, CEO of SPX.

A global gym and wellness design firm, SPX has crafted over 100 innovative spaces across 14 countries for brands like Soho House, HUME, and Rumble Boxing.

In this episode, we discuss elevated gym design, luxury hospitality, and custom equipment manufacturing. 

We also cover:

• Gym and wellness design trends
• Integrating recovery into fitness spaces
• Creating social hubs without sacrificing functionality

Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider

SPX's Website: https://www.spxfit.com/ 
SPX's IG: https://www.instagram.com/spxgymdesign/   
Chris' IG: https://www.instagram.com/chrishowell16/  
Chris' LinkedIn: https://www.linkedin.com/in/chrishowell16/

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 

Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/

Chapters:
(00:00) Introduction
(01:27) Chris' Journey to SPX
(05:39) Challenges in Gym Design
(07:24) The Nine-Step Process for Gym Design
(14:19) Trends in Fitness and Wellness Spaces
(20:08) Consultancy and Playbooks for Success
(23:02) Balancing Design and Functionality
(25:26) Common Client Misconceptions
(30:18) The Future of Wellness and Hospitality
(35:17) Conclusion

Today, I'm joined by Marc Washington, founder & executive chairman of Supergut.

Scaling science-backed wellness support, Supergut’s shakes, bars, and supplements feature a proprietary fiber blend clinically shown to support metabolic and overall health.

In this episode, Marc shares the brand’s evolution from DTC to nationwide retail.

We also cover:

• The rise of GLP-1s
• Balancing science with accessibility
• Making functional nutrition more mainstream

Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider

Supergut's Website: https://www.supergut.com/   
Supergut’s IG: https://www.instagram.com/supergut 

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 

Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/

Chapters:
(00:00) Introduction
(01:50) The Supergut Journey
(07:05) Expanding Product Lines
(11:32) The Ozempic Era and GLP-1s
(20:17) Marketing Strategies and Retail Expansion
(24:37) From Scientific Roots to Consumer Trust
(31:31) Future Roadmap
(34:18) Conclusion

Today, I'm joined by Dr. Ryan Greene, co-founder & medical director of Monarch Athletic Club.

Bridging premium fitness and expert medicine, Monarch Athletic Club offers membership-based  services spanning personal training, preventative health, nutrition support, and physical therapy. 

In this episode, we discuss Monarch’s model for delivering comprehensive medical wellness under one roof.

We also cover:

• Reimagining insurance incentives
• Scaling a premium wellness experience
• Making high-performance health more accessible

Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider

Website: https://monarchclubs.com/   
Monarch’s IG: https://www.instagram.com/MONARCHCLUBS
Dr. Greene’s IG: https://www.instagram.com/dr_greene_do/

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 

Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/

Chapters:
(00:00) Introduction
(01:44) Monarch Athletic Club 
(10:08) Integrating Fitness and Medicine
(17:08) Holistic Health and Longevity Management
(24:00) Monarch's Business Model
(32:26) The Future of Performance-Based Insurance
(37:14) Conclusion

Today, I'm joined by Luke Saunders, founder and CEO of Farmer's Fridge.

Transforming on-the-go eating, Farmer’s Fridge is scaling vending machine-style fridges stocked with fresh, nutritious meals — upgrading food options in airports, schools, and beyond.

In this episode, Luke shares his decade-long journey building the company.

We also cover:

• Using data to optimize operations
• Making healthy eating more accessible
• Creating a vertically integrated food business

Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider

Website: https://www.farmersfridge.com/  
IG: https://www.instagram.com/farmersfridge/ 

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 

Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/

Chapters:
(00:00) Introduction
(01:33) Origin Story of Farmer's Fridge
(02:23) The Farmer's Fridge Experience
(03:44) Challenges and Skepticism
(05:56) Logistics and Operations
(07:36) Scaling the Business
(09:48) Location Strategy and Success 
(20:37) Product Development and Customer Feedback
(24:00) Funding and Growth Strategy
(28:53) Conclusion

Today, I'm joined by Santiago Gomez, founder & CEO of Padel Haus.

After a successful career as a restaurateur, Santiago channeled his Mexican heritage to launch Padel Haus — turning his childhood love for the game into a thriving NYC membership club.

In this episode, we discuss the company’s luxury social sports experience and expansion plans.

We also cover:

• Padel’s explosive growth
• Economics of membership clubs
• The future of racket sports in the US

Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider

Website: https://www.padel.haus/
IG: https://www.instagram.com/padelhaus
Newsletter: https://mailchi.mp/padel/padel-haus-newsletter-form

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 

Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/

Chapters:
(00:00) Introduction
(01:38) The Sport of Padel and Founding Padel Haus
(04:04) The Club Experience
(05:50) Business Model and Revenue Streams
(06:26) Padel vs. Pickleball
(07:45) Expansion Strategy and Market Education
(11:38) Membership Engagement and Retention
(15:36) Future Roadmap
(24:08) Conclusion

Today, I'm joined by Karl Sanft, president & CEO of 24 Hour Fitness.

A leading US operator, 24 Hour Fitness’s HVLP gyms combine vast facilities, group classes, and personal training. Rebuilding post COVID, Karl is leading the brand toward sustainable growth.

In this episode, we discuss transforming the chain for the next generation of gym-goers.

We also cover:

• Investing in club renovations
• A shift toward functional training
• Adapting to evolving member preferences

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Website: https://www.24hourfitness.com

IG: https://www.instagram.com/24HourFitness

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:
(00:00) Introduction
(01:26) Current State of 24 Hour Fitness
(04:37) Post-Pandemic Recovery
(08:12) Positioning and Differentiation
(10:51) Functional Training and Equipment Investments
(13:21) Personal Training and Group Exercise Classes
(16:26) Broader Health Trends and Member Engagement
(26:13) Operational Strategies and Financial Health
(28:50) Future Roadmap
(35:01) The Power of Authentic Leadership
(37:11) Conclusion

Today, I'm joined by Joanna Strober, founder and CEO of Midi Health.

Providing personalized virtual care for women through perimenopause and menopause, Midi Health integrates medication, lifestyle coaching, and wellness therapies.

In this episode, we discuss the company's approach to women's midlife health.   

We also cover:

• Midi Health’s pilot program
• Tackling stigma around women’s health
• The future of digital care and personalized treatment

Subscribe to the podcast → https://insider.fitt.co/podcast

Subscribe to our newsletter → https://insider.fitt.co/subscribe

Follow us on LinkedIn → https://linkedin.com/company/fittinsider

Midi Health's Website: https://www.joinmidi.com/

Midi Health's LinkedIn: https://www.linkedin.com/company/midi-health/

Midi Health's YouTube: https://www.youtube.com/@midihealth748

Midi Health's IG: https://www.instagram.com/midihealth/

Midi Health's FB: https://www.facebook.com/joinmidi

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:
(00:00) Introduction
(01:24) Joanna’s Journey to Midi Health
(03:57) Initial Pilot and Key Learnings
(06:15) Expanding Care Beyond Menopause
(11:12) Challenges and Solutions in Virtual Care
(15:26) Virtual vs. In-Person Care
(21:24) Building trust and partnerships in healthcare
(31:37) Future Roadmap and Expansion Plans
(33:16) Conclusion

Today, I'm joined by Scott DeRue, CEO of The IRONMAN Group. 

The IRONMAN Group is the largest operator of mass participation sports in the world. At the helm, Scott plans to take the company—and endurance sports industry—to new heights. 

In this episode, Scott shares his vision for elevating the athlete experience.

We also cover:

• Scott’s experience as president of Equinox

• Expanding access to triathlon

• Growing the sport globally

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Website: https://www.ironman.com/

YouTube: https://www.youtube.com/ironmantriathlon

IG: https://www.instagram.com/ironmantri

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:33) Scott's First Year as CEO

(02:34) Transition from Equinox to Ironman

(04:15) Elevating the Athlete Experience

(08:31) Building Partnerships and Curating Experiences

(11:27) Balancing Business with Community

(17:44) Growing the Sport 

(23:22) Future Roadmap

(31:37) Health & Wellness Trends in the Sport

(35:37) The Athlete First Mindset

(38:29) Conclusion

Today, I'm joined by Kristina Saffran, co-founder and CEO of Equip.

After struggling with anorexia in her youth, Kristina founded Equip to expand access to eating disorder treatment through virtual, evidence-based care.

In this episode, we discuss designing support for sustainable recovery.

We also cover:

• Breaking down stigmas

• Delivering quality care at scale 

• Advancing the field of eating disorder treatment

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Equip’s Website: https://equip.health/

Twitter: @KristinaSaffran

Instagram: @KristinaSaffran

LinkedIn: @KristinaSaffran

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:41) Kristina’s Personal Journey with Anorexia

(05:22) Understanding Eating Disorders

(07:11) Impact of Social Media 

(10:04) Equip's Treatment Model

(18:34) Challenges and Opportunities for Improvement in Eating Disorder Treatment

(30:06) Future Roadmap

(35:36) Conclusion

Today, I'm joined by Cesar Carvalho, co-founder & CEO of Wellhub.

Formerly known as Gympass, Wellhub helps employees feel healthy and engaged at work with its corporate wellness platform spanning fitness, mental health, nutrition, and sleep solutions. 

In this episode, we discuss the company's evolution.

We also cover:

• Executing a successful rebrand
• Quantifying the benefits of corporate wellness
• Expanding its partner network from gyms and studios to include holistic well-being

Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider

Wellhub’s Website: https://wellhub.com/en-us/ 
Wellhub’s LinkedIn: https://www.linkedin.com/company/wellhub/ 
Wellhub’s IG: https://www.instagram.com/wellhub/

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 

Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/

Chapters:
(00:00) Introduction
(01:51) Building a Corporate Wellness Ecosystem
(06:11) Holistic Wellness and Future Trends
(13:20) Quantifying the Benefits of Wellness Programs
(17:14) The Flywheel Effect in Corporate Wellness
(24:03) Focus and Future of Wellhub
(32:32) Conclusion

Today, I'm joined by Jim Donnelly, co-founder and CEO of Humanaut Health.

Scaling preventative health clinics, Humanaut Health leverages the latest medical therapies and wellness tech to help members reach peak functional, physical, and mental performance. 

In this episode, we talk about democratizing longevity medicine.

We also cover:

• Scaling a network of clinics
• Plans for nationwide expansion
• Changing how people approach health

Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider

Humanaut Health Website: https://www.humanauthealth.com/
Jim’s LinkedIn: https://www.linkedin.com/in/jimdonnellyhumanaut/

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 

Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/

Chapters:
(00:00) Introduction
(01:48) Humanaut Health
(03:32) Evolution of Health and Wellness
(12:54) Membership and Personalization
(16:09) Integration with Traditional Healthcare
(19:59) Hybrid Healthcare Model
(23:19) Clinic Experience and Community
(27:14) Building a Strong Executive Team
(29:0)1 Franchisee Selection
(31:52) Medical Team and Mission-Driven Culture
(33:19) Scaling Up While Maintaining Quality
(36:39) Future Roadmap
(41:14) The Collective Effort in Health and Wellness
(45:53) Conclusion

Today, I'm joined by Geoff Cook, CEO of Noom.

Combining human coaching, AI support, and prescription medications, Noom is on a mission to help people make lasting lifestyle changes and lose weight for good.

In this episode, we discuss the evolution of the company’s digital health platform.

We also cover:

• Adding GLP-1s
• Entering the longevity sector
• Merging wellness and healthcare

Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider

Noom's website: https://www.noom.com/
Noom’s LinkedIn: https://www.linkedin.com/company/noom
Geoff’s LinkedIn: https://www.linkedin.com/in/geoff-cook-0a35ba3/
Twitter/X: https://x.com/noom
Facebook: https://facebook.com/noom
Newsroom: https://www.noom.com/press-and-media/

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 

Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/

Chapters:
(00:00) Introduction
(01:40) Jeff's Journey to Becoming Noom's CEO
(04:02) Challenges and Strategies in Prescription Era
(08:00) Noom's Holistic Approach
(10:30) Navigating the Wellness and Healthcare Landscape
(12:02) Behavior Change and Medication Integration
(24:42) Compounded Medications and Regulatory Challenges
(35:28) Future Roadmap
(38:44) Conclusion

Today, I'm joined by Kent Yoshimura, co-founder and CEO of Neuro.

Fueling high performance, Neuro makes functional gum and mints with ingredients clinically proven to sharpen focus, improve memory, and balance mood.

In this episode, we discuss the company's innovative nootropic products.

We also cover:

• Building the brand
• Scaling on TikTok Shop
• Going from niche to mainstream

Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider

Neuro’s Website: https://neurogum.com/

Neuro’s TikTok: https://www.tiktok.com/@neurogum

Neuro’s IG: https://www.instagram.com/neurogum/

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:
(00:00) Introduction
(01:41) Neuro Origin Story
(05:00) Challenges and Breakthroughs in the Supplement Industry
(06:31) Marketing Strategies and Consumer Education
(09:41) The Role of PR and Influencer Endorsements
(13:27) Balancing Growth and Brand Integrity
(15:08) Innovative Marketing and Product Development
(29:13) Future Goals and Company Culture
(32:27) Sustainability and Future Opportunities
(35:20) Conclusion

Today, I'm joined by Oleg Stavitsky, co-founder & CEO of Endel.

Harnessing the neuroscience of music, Endel engineers personalized, adaptive wellness soundscapes to help people focus, relax, and sleep better.

In this episode, we discuss the company's AI-powered functional audio platform. 

We also cover:

• The future of sound wellness
• Studying the efficacy of soundscapes
• Potential integrations and partnerships

Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider

Download Endel’s App: https://endel.io/
Endel’s IG: https://www.instagram.com/endelsound/

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 

Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/

Chapters:
(00:00) Introduction
(01:54) The Concept and Technology Behind Endel
(03:15) Wellness and Audio
(04:44) Scientific Validation and Early Challenges
(12:50) Current Progress and Future Opportunities
(18:19) Artist Collaborations
(20:52) Potential Integrations and Partnerships
(27:53) Building and Scaling Endel
(31:37) Funding and Profitability
(35:00) Conclusion

Today, I'm joined by Mark Rivers, CEO of Canyon Ranch.

Diversifying its portfolio with member clubs, residences, and medical services, Canyon Ranch is evolving from pioneering resort to comprehensive health and wellness brand.

In this episode, we explore the company’s continued expansion plans.

We also cover:

• Innovating to meet consumer needs
• Canyon Ranch's approach to longevity
• Why it’s doubling down on human connection

Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider

Canyon Ranch’s Website: https://www.canyonranch.com/
Canyon Ranch’s IG: https://www.instagram.com/canyonranch/

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 

Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/

Chapters:
(00:00) Introduction
(01:43) Canyon Ranch’s Background
(04:59) Expanding the Canyon Ranch Portfolio
(07:27) Innovations and Future Developments
(11:07) Personal Wellness Journeys
(15:23) The Canyon Ranch Experience
(18:14) Anecdote of an NFL Players Experience at Canyon Ranch
(20:56) Exploring Longevity and Health Span
(23:34) Launching the LONGEVITY8™ Program
(27:00) Wellness Innovation
(33:43) Maintaining Excellence Across Locations
(37:08) Conclusion

Today, I'm joined by Pranitha Patil, co-founder and COO of Function Health.

Translating 100+ labs into personalized insights, Function is making advanced health data accessible and actionable — simplifying how members monitor and improve health over time.

In this episode, we explore the company’s mission to empower health agency.

We also cover:

• Function Health’s rapid growth
• Raising $53M in a celeb-packed Series A 
• Pranitha’s vision for an all-in-one health platform

Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider

Function Health’s Website: https://www.functionhealth.com/ 
Function Health’s IG: https://www.instagram.com/functionhealth/?hl=en 
Pranitha’s LinkedIn: https://www.linkedin.com/in/pranithapatil/ 

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 

Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/

Chapters:
(00:00) Introduction
(01:39) Background on Function Health
(02:48) The Importance of Comprehensive Testing
(05:15) Founding Story and Personal Motivation
(09:22) Function's Membership and Testing Process
(12:25) Integrating Data for Personalized Health
(16:19) Future of Health Data and AI Integration
(17:48) Affordable Membership Model
(19:15) Company Growth and Waitlist Strategy
(23:00) Fundraising and Future Goals
(28:50) Data Privacy and Security
(31:03) Future Roadmap
(32:36) Conclusion

Today, I'm joined by Colleen Cutcliffe, co-founder & CEO of Pendulum Therapeutics.

Backed by actress Halle Berry, Pendulum is a microbiome biotech company disrupting probiotics with doctor-formulated metabolic health supplements.

In this episode, we explore the links between gut health and metabolism.

We also cover:

• The science behind Pendulum’s medical probiotics
• Advocating for healthspan over healthcare
• Where preventative health is headed

Subscribe to the podcast → www.insider.fitt.co/podcast

Subscribe to our newsletter → www.insider.fitt.co/subscribe

Follow us on LinkedIn → www.linkedin.com/company/fittinsider

Pendulum Therapeutics’ Website: https://pendulumlife.com/

Pendulum Therapeutics’ IG: https://www.instagram.com/pendulumlifeco/

Colleen’s IG: https://www.instagram.com/drcolleencutcliffe/

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:
(00:00) Introduction
(01:28) Colleen’s Background and Founding Pendulum
(02:02) The Science Behind Pendulum's Innovations
(05:50) Product Portfolio and Market Impact
(08:02) Developing and Scaling Probiotic Solutions
(11:19) Consumer and Healthcare Integration
(15:18) The Future of Preventative Health
(28:54) Advocating for Healthspan Over Healthcare
(33:21) Conclusion

Today, I'm joined by Colin Watts, CEO of Thorne.

Enhancing well-being with personalized health solutions, Watts leads an integrative approach combining rigorously crafted nutritional supplements and biometric testing.

In this episode, we discuss Thorne's evolution from supplements to science-backed wellness.

We also cover:

• Thorne's emphasis on quality and innovation

• Expanding into diagnostics and personalized nutrition

• Colin’s insights from a 30-year career in consumer healthcare

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Thorne’s Website: https://www.thorne.com/

Thorne’s IG: https://www.instagram.com/thornehealth

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:44) Colin's and Thorne’s Background 

(06:34) Thorne's Core Business and Evolution

(11:07) Innovation and Consumer Focus

(13:58) Health Kits and Diagnostic Testing

(19:03) Challenges and Opportunities in Wellness

(23:19) Thorne's Partnerships

(28:52) Colin's Vision

(37:20) Future Roadmap

(39:26) Conclusion