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	Titre	Date	Durée
	Episode 349: Building a Studio Worth Buying (with Mitch McGinley)	30 Jul 2026	00:42:57
What We Cover In This Episode: The gap between what your studio is worth to you and what it will actually sell for, and where that difference usually comes from [5:10] Why you will have to exit your business at some point, and the case for doing it on your own terms before life makes the decision for you [9:24] Whether a studio's identity actually shows up during a sale, and what a clear differentiator looks like from a buyer's side of the table [11:01] Why "we have a great community and amazing teachers" is something every single seller says, and what you really need to stand out [13:10] The everyday decisions owners are making years before a sale that are quietly hurting their valuation without them realizing it [17:33] How your recurring revenue mix shows up in a sale, and why this industry was built for memberships but so many studios still leave it on the table [29:10] The last-minute surprises that blindside even the most prepared sellers at the closing table, plus the lease red flags that can kill a deal [32:38] The single highest-value thing you can do right now to make your studio more sellable, and why it's probably not the answer you were hoping for [40:45] Quotes: "The important thing for everyone to know is that at some point you will exit your business, it has to happen no matter what. You might as well do it on your own terms and take care of your staff and take care of your community." [10:34] "If you don't have a clear differentiator your business is going to be kind of tough to sell, [be]cause no matter who the buyer is, they want to understand what the competitive advantages of your business are." [12:05] "Every buyer wants the manager to stay. Every buyer wants the teachers to stay. They don't want to come in and mix things up, they want to come in and trust the money is going to keep coming in the way it has been." [22:53] LINKS: Mitch's Website His Book, The Number Nobody Talks About: How to Prepare, Price, and Sell Your Boutique Fitness Studio by Mitch McGinley FitCarma (Instagram) Gym Lawyers Episode 348: Advanced Identity Alignment Q&A Episode 347: Putting Identity Alignment to Work Episode 346: Identity Alignment Q&A Episode 345: Identity Alignment, Part 1 Book a Call with the fitDEGREE Team Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers Visit the fitDEGREE Knowledge Base Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q https://www.tiktok.com/@megan_fitdegree
	Episode 348: Advanced Identity Alignment Q&A	23 Jul 2026	00:31:23
What We Cover In This Episode: How to tell the difference between intentional evolution and accidental drift, and the honest test most studio owners avoid [2:05] What to do when your most profitable offering doesn't feel aligned with your identity, and the way to know if the revenue is a warning sign or a signal worth listening to [7:28] What to consider to determine if you are staying true to your identity or just being stubborn [12:16] How to use AI and modern tools to amplify your identity without losing yourself in them, and why feeding AI your identity first changes everything about the output [20:42] Quotes: "Sometimes the profitable thing is genuinely off-brand, and it is slowly eroding the studio, the members it brings, aren't your people." [Nick, 8:29] "Seeming successful and being successful are totally different. Outside looking in, I might have a killer studio, I have the prettiest marketing, I have the most beautiful space, my class is seemingly full, and you know what I am struggling and in debt." [Megan, 15:04] "AI is an amplifier; it's helping us do more work than we have ever done before. The faster you get this work done the faster the AI can get to work for you." [Nick, 21:55] "The goal is never to build a business that looks like everyone else's, the goal is to build a business that is intentionally aligned with who you are, who you serve and the transformation you want to create." [Nick, 30:48] LINKS: Episode 347: Putting Identity Alignment to Work Episode 346: Identity Alignment Q&A Episode 345: Identity Alignment, Part 1 Book a Call with the fitDEGREE Team Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers Visit the fitDEGREE Knowledge Base Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q https://www.tiktok.com/@megan_fitdegree
	Episode 339: Your Pricing Menu Is Killing Retention	21 May 2026	00:28:11
What We Cover In This Episode: The truth about why class packs keep clients inconsistent instead of building the routine they actually need to see results [8:07] Two major pricing menu mistakes that leave clients confused about what they want, and why your staff can't help them decide [10:25] Why your Instagram and TikTok are just marketing, and the real sales conversation your staff needs to have to convert clients [11:43] How to structure membership options that guide clients into commitment without overwhelming them [14:26] The line between affordable fitness and accidentally pricing so low that you're encouraging member turnover instead of retention [16:40] How to use supply and demand to avoid the a step backward in your business when waitlists pile up but you can't afford more classes [22:14] Quotes: "Retention starts at the point of sale. Not after right. How can you retain them if they don't stay on a routine?" [Nick, 5:04] "I think people say the word 'expensive', but I think what they really mean is they don't feel like they got the value, and it's like, the value tracks." [Nick, 20:31] If your structure allows clients to stay inconsistent, they will. If it guides them into routine…nothing's guaranteed, but they're far more likely to stay, see results and become long-term members." [Nick, 27:14] LINKS: Book a Call with the fitDEGREE Team Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers Visit the fitDEGREE Knowledge Base Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q https://www.tiktok.com/@megan_fitdegree
	Episode 249: Master Your Marketing Messaging with Seran Glanfield of Spring Three	13 Jun 2024	00:36:38
What We Cover In This Episode: Seran's journey from Wall Street to the Pilates studio - and beyond [1:15] How she curated her approach to coaching fitness studios [7:01] Why Seran believes so strongly that success does not have to equal stress [8:36] Some of the main reasons that effective marketing messaging crucial for fitness studios to master [13:50] What the key elements are of strong marketing [16:01] Seran's advice for how to start differentiating yourself from others in your market [19:14] A final reminder to use marketing strategies that resonate with your audience for best results [28:44] Quotes: "Having an effective marketing message helps you to really connect with your target audience but also to deeply connect and build relationships with your existing and current clients." [Seran, 15:01] "You want to make sure that you're not looking around you when you're trying to craft your marketing message too much, and that is another mistake that I see people making, is that they're pulling from other people." [Seran, 20:41] "What I want for you as a studio owner is I want your studio to stand out, which means I don't want you to look like everyone else in town. I want you to represent what it is that you do and what you uniquely do, and the way that you uniquely do it." [Seran, 21:02] LINKS: Get Seran's Free Resource, 30 Reel Ideas! The Studio Owner's Guide To Mastering Reels Her Website, Instagram & Podcast Seran's Podcast episodes that are relevant to today's topic: https://open.spotify.com/episode/3FScc2Ye7toSgPeQPeOuMn https://open.spotify.com/episode/3hnCbNKyYebGDGLc4UadiX?si=7p3vr4R3SOuy9zRx3uKmTQ&nd=1&dlsi=a44c5f48905b4729 Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Michael Port Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA! Learn More About Our Partners & Get Exclusive Offers Visit the fitDEGREE Knowledge Base Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
	Episode 248: What to Know About Summer Survival: Mastering Seasonal Drops and Boosting Studio Engagement	06 Jun 2024	00:21:36
What We Cover In This Episode: Why you'll want to understand, analyze and anticipate the summer drops that occur in our industry [5:28] The need to ensure great communication with everyone about your summer schedules [7:12] How you can use this time to explore flexible membership options [8:51] Ideas for unique summer programs or challenges [11:27] Thoughts on leveraging technology during this slower time [15:25] Ways to engage the community and keep the momentum going in your studio [17:14] The benefits you'll see from spending less money and reviewing your expenses [19:06] Megan's recommendation around a solid summer system for vacations [19:57] Quotes: "I also find that summer is a really great time to do low cost, low effort, community building activities." [Megan, 13:13] "You can think of the summer as one big marketing campaign. You want people to be thinking about you when September comes around, or when the holidays pass." [14:41] "This is a great time of year to reward and treat your staff. Especially while it is slow, you have so much time to build up those relationships and really empower your staff." [Megan, 18:51] LINKS: Cardio Exercise Linked to Longer Life (Fitt Insider) FitLab Announces Acquisitions of Assault Fitness and RPM Training, Accelerating Leadership as Integrated Fitness Platform (Fitt Insider) Oura Debuts Heart Monitoring Features Using Heartbeat Monitors (Technogym) Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA! Learn More About Our Partners & Get Exclusive Offers Visit the fitDEGREE Knowledge Base Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
	Episode 247: Cancellation Policy Q&A	30 May 2024	00:25:28
What We Cover In This Episode: A look at the current activity in gyms now versus the pre-pandemic levels [0:52] What the primary goal of having a cancellation policies in your studio should be [4:39] The key components you should be considering when creating and implementing your cancellation policies [5:12] How to approach balancing flexibility with clients with the needs of the business [7:35] Some examples of factors that may influence the timeline for early versus late cancellations [9:00] How policies can differ from limited to unlimited item holders and how this will impact client behavior [12:26] Tips for introducing and enforcing the policies in your studio [17:23] The options within fitDEGREE that can help you manage your cancellation policy [19:48] Quotes: "Someone might not make it, they might be in traffic and all of that kind of stuff, but you're trying to reduce the default behavior of people flaking [out]. It's going to be emergencies and those are going to happen less often." [6:46] "If you make the fee so minimal, you're going to make a little bit of money off of it, but in the end you might lose a member who just continuously cancels and doesn't think twice and then eventually cancels their membership." [16:20] "Cancellation policies, in my opinion, are not 'set it and forget it' kinds of things. They are something that you should be continuously reviewing, resetting and adjusting in order to ensure that your business is running smoothly. So you should be monitoring your cancellation policy and its impact." [23:36] LINKS: Wellness Watch Report Q1 2024 Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA! Learn More About Our Partners & Get Exclusive Offers Visit the fitDEGREE Knowledge Base Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
	Episode 246: Onboarding and Maintaining a Proper Team with Katie Santos of Fitness HR	23 May 2024	00:32:26
What We Cover In This Episode: What leadership quality Katie says is the single most crucial one for running a fitness studio [4:08] One of the biggest HR pitfalls that she has seen running a fitness studio with a W2 workforce [5:36] A trend that is brewing in the fitness industry to be aware of as a studio owner [9:09] Katie's insights for beginning the hiring process with a curated email campaign [12:32] Why role clarity is absolutely crucial for all positions in the studio, those currently filled and unfilled [16:38] Effective techniques for maintaining engagement with your team [20:27] How to tell if new hires are integrating smoothly into the fitness studio culture you have created [23:30] Some frequent mistakes that studio owners are making during the onboarding process [26:44] A reminder that your staff should be treated as a revenue-generating person in your business [29:57] Quotes: "We don't think of our staff as revenue-generating resources, and most of them are. Even your front desk [staff], they are making calls and booking in, so they are generating revenue for you. They deserve to be managed and cared for like they are revenue-generating just like our clients are." [Katie, 4:18] "When you start to see a staff member going left when you want them to go right, it's time to be inquisitive about it." [Kate, 6:23] "Culture is there, whether you purposely developed or articulated it or not, and it can change over time." [Katie, 24:21] LINKS: Katie's Website & Instagram Email Katie Episode 244: The Downsides of Not Having Employees with Katie Santos of Fitness HR Capitol Hill Gets Fit as Myzone Congressional Activity Challenge Returns Fly-In and Advocacy Summit (Washington, D.C., May 7-8) Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA! Learn More About Our Partners & Get Exclusive Offers Visit the fitDEGREE Knowledge Base Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
	Episode 245: 10 Key Facts of Digital Marketing	16 May 2024	00:21:06
What We Cover In This Episode: News with Nick and a look at how Capitol Hill is "getting fit" [0:54] Why you need to find and lean into your ideal clients in order to have a successful business and a strong community [5:36] The reasons that SEO is crucial for attracting organic traffic [7:12] What happens when you build a content strategy that offers value [8:27] How to approach leveraging the power of social media to create a dynamic presence [9:51] What the ultimate goal of email marketing should be [11:28] Tips for incorporating video tutorials into your digital marketing strategy [12:25] A look at online reviews and the power they hold [13:13] What to consider with mobile optimization [14:28] Some of the ways to utilize the data analytics tools that are available [15:45] Why you need to have everything dailed in before even starting to do paid advertising [15:51] Quotes: "It was completely different 5 [or] 10 years ago, but now it's once you know your niche audience, you just follow the trends and you just put your niche on each trend." [Megan, 9:13] "Personally I think, vlogging, short posts, long form posts and all the video content you can do is great. People love videos." [Megan, 12:43] "You can't improve what you don't track, and it doesn't really matter how you feel. It just depends what the numbers say, they're the things that move [the needle]." [Nick, 16:00] "You have to earn the right to do paid advertising, in my opinion. Everything needs to be dialed in." [16:45] LINKS: Capitol Hill Gets Fit as Myzone Congressional Activity Challenge Returns Fly-In and Advocacy Summit (Washington, D.C., May 7-8) Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA! Learn More About Our Partners & Get Exclusive Offers Visit the fitDEGREE Knowledge Base Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
	Episode 244: The Downsides of Not Having Employees with Katie Santos of Fitness HR	09 May 2024	00:32:37
What We Cover In This Episode: What the transition from studio owner to HR looked like for Katie [6:25] How to convey, from a marketing perspective, the move from1099 independent contractor to W-2 employee [7:42] The top common misconceptions of HR in the fitness industry [11:22] What the statistics say for studios that do not have a W-2 structure in place [14:34] The fundamental differences between an employee and contractor to be aware of [16:33] Some common legal pitfalls that studios may face during this process [19:26] How hiring contractors versus employees affects the culture of your studio [22:34] The benefits and/or drawbacks of hiring contractors versus employees [26:15] Quotes: "What's your culture saying? How do we define it? What does your pricing look like? Is it supportive of being able to bring employees? If not, let's work with that first." [Katie, 9:23] "I think workers are getting smarter [about] what their rights are. The younger they get, they know exactly what's due to them and what their rights are, and good for them." [Katie, 14:01] "I think if you really put the work in ahead of time and hire fast and fire slow… I am not saying it the other way around. I am not messing up. Hire quickly because you know exactly who you need to have." [Katie, 20:50] LINKS: Katie's Website & Instagram Episodes 215, 217, 219 & 221 with Michael Jay & Mitch McGinley Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA! Learn More About Our Partners & Get Exclusive Offers Visit the fitDEGREE Knowledge Base Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
	Episode 243: Maximize Studio Membership Value with fitDEGREE's Early Access Tags	02 May 2024	00:19:25
What We Cover In This Episode: What early access tags are and the ways you can now start implementing them [7:44] How this feature was designed to make memberships more valuable in your studio [8:40] Common use cases for these access tags in fitDEGREE [11:20] How to locate and create early access tags in your admin [13:42] Why the early access tag feature was really built for studios with waitlists [16:01] What you can do to leverage early access tags as fun perks on intro offers [16:24] Quotes: "We were worried it might have gotten a little bit swept under the rug because spot booking was our big fancy flashy guy, but early access tags are really impactful for you and your business." [Megan, 7:25] "The reason the future really stuck out to me was we were also hearing over the months that we need to make memberships more valuable on the platform. What's the point of a client being on an autopay membership other than price?" [Nick, 9:05] "This feature was built for studios that have classes with waitlists in mind, so if you do not have a registration window on your classes and you just leave it as always open, tighten it up and put this perk on your membership." [Nick, 16:01] LINKS: The Ranch Debuts NY Wellness Retreat (Fitt Insider) Malibu's famous outpost heads East (NY Times) Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA! Learn More About Our Partners & Get Exclusive Offers Visit the fitDEGREE Knowledge Base Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
	Episode 242: Protecting Your Website – The Three Must-Have Documents featuring Lisa Fraley	25 Apr 2024	00:29:59
What We Cover In This Episode: What to realize about breaking through the "wall of trust" with clients [6:06] A rundown of the three most important documents to include in your website [11:04] How a website disclaimer specifically protects fitness studio owners [11:59] One of the first things that you should do when opening a fitness studio [14:42] Ways to approach your terms and conditions for visitor use of your website [18:28] What makes a privacy policy so crucial when building trust with clients [23:51] The next step to take to access over 50 DIY templates from Lisa [26:04] Quotes: "I realize people want to make their clients feel comfortable and you do need to protect yourself and have clear boundaries and clear legal policies, but you don't have to make them harsh or cold, negative or uncomfortable, because it's already uncomfortable enough as it is." [Lisa, 8:06] "The idea is you want to get clear about creating your boundaries and clear about who you are and what you do and what you don't do, so that people can't come back and take the information on your website and come after you." [13:00] "When you put all the time and money into opening a studio, you want to do everything you possibly can to make it safe and protected so that no one can come and take it away from you or sue you." [Lisa, 17:45] LINKS: Receive 25% off of all Lisa's DIY Legal Templates & Starter Kits using coupon code FITDEGREE Schedule a Free Chat With Lisa! Lisa's Website & Client Love Connect with Lisa on Facebook & Instagram Episode 240: Disclaimers and Waivers – Focusing on Brick and Mortar Businesses with a Nod to the Virtual World featuring Lisa Fraley Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA! Learn More About Our Partners & Get Exclusive Offers Visit the fitDEGREE Knowledge Base Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
	Episode 241: Using Spot Booking to Enhance the Client Experience, Social Connections (and More)	18 Apr 2024	00:24:47
What We Cover In This Episode: A look at a supportive, adaptable and appealing new yoga mat [0:56] How clients can use the spot booking feature to select the equipment they want to use, where they want to sit, and more [4:28] Some the ways it allows you to get detailed on how to visually represent the room to your booking clients [5:18] More on the social aspect of spot booking [6:06] What we're doing with the ongoing development on the spot booking feature in fitDEGREE [7:20] How fitDEGREE sets itself apart from other softwares that are offering spot booking [9:34] Best practices for implementing spot booking in the smoothest way possible for everyone involved [11:34] Tips for increasing retention and engagement using spot booking [15:50] Actionable steps that you can take today to maximize the spot booking feature [16:52] What to know about our new early access feature [19:58] The importance of the key item's icons [23:00] Quotes: "Clients have preferences on the piece of equipment that they use and where that equipment is located. Sometimes they follow a specific bike around the studio or a specific Pilates reformer around the studio, or sometimes they just like to be in the front row ori in the back row." [Nick, 4:54] "We already had this feature where clients could see what classes their friends are signed up for, but now they can actually see where their friends are sitting. So if they were to look at a map, they'll see the instructor's face where they'll be, they'll see spots that are taken by people that are not their friends, and they'll see spots that are taken by their friends " [Nick, 6:12] "From the community aspect, it really amplifies the friends feature that we have and gives the friend connections more ammunition than it had before." [Nick, 16:39] LINKS: Stakt Yoga on the Vine Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA! Learn More About Our Partners & Get Exclusive Offers Visit the fitDEGREE Knowledge Base Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
	Episode 240: Disclaimers and Waivers – Focusing on Brick and Mortar Businesses with a Nod to the Virtual World featuring Lisa Fraley	11 Apr 2024	00:30:25
What We Cover In This Episode: Lisa's journey to become a lawyer and also a fitness instruction, plus the way she combines these two passions [1:34] What the role of certifications will be in terms of legal protection for the studio [8:42] The important aspects of disclaimers and waivers that you need to be aware of [10:14] Some of the reasons why insurance is so important and how it compliments the waivers that are being used [16:24] How being the right business entity will help protect you from potential liability [20:53] Lisa's final thoughts on disclaimers, waivers and protecting you and your business [27:27] Quotes: "Sometimes it depends on the type of fitness instruction that you're doing, but you want to make sure that your event waiver or your liability waiver is covering multiple approaches." [Lisa, 10:22] "Legal documents are not meant to be short and sweet, because first of all, they could be lacking key points, and second of all, anything that you saw in law has to be spelled out." [Lisa, 16:23] "Something could still go wrong. If something goes wrong, then you want to have insurance on the back end, just like you do for your house, your car, your health and other things in your life." [Lisa, 19:23] LINKS: Receive 25% off of all Lisa's DIY Legal Templates & Starter Kits using coupon code FITDEGREE Lisa's Website, Facebook & Instagram Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA! Learn More About Our Partners & Get Exclusive Offers Visit the fitDEGREE Knowledge Base Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
	Episode 338: Rapid Fire Q&A: Using AI Without Overthinking It	14 May 2026	00:16:37
What We Cover In This Episode: How to start simple by identifying the areas of your business where you are already repeating yourself [5:31 The secret to using AI for social media and marketing without sounding generic or losing your unique brand voice [7:12] Three quick wins you can implement today to see immediate results in your studio's digital presence [8:05 The way to leverage AI for client communication to de-escalate difficult situations and make your messaging more concise [9:59] An honest look at where AI falls short and why it can never replace your deep understanding of your clients and business [11:45] Quotes: "The goal [of AI] is speed and clarity, not necessarily perfection. Remember, it is a starting point...and then you go from there" [4:25] "[AI] is a combination of your greatest executive assistant, but it can also be your business coach to help you go through decision making processes." [13:15] You are on the frontier of leading-edge technology and the fact that it is so accessible, it is hard to ignore. The goal isn't just to use AI; the goal is to run your business more efficiently." [15:18] LINKS: Episode 337: From Search to Suggestion: How Clients Find Studios Now Book a Call with the fitDEGREE Team Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers Visit the fitDEGREE Knowledge Base Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q https://www.tiktok.com/@megan_fitdegree
	Episode 239: Catch the Eye, Win the Heart: How Fitness Studios Can Master the Marketing and Sales Duo	04 Apr 2024	00:25:27
What We Cover In This Episode: News with Nick and some somber news about current happiness levels in the United States [0:40] The main purpose of sales compared to that of marketing [6:35] Specific questions you need to be asking yourself as you consider the different roles of your sales and marketing departments and personnel [7:49] Which types of activities sales focuses on versus marketing [12:13] What can happen when a good salesperson can feels more like an "accountability buddy" for your clients [18:14] Quick wins for the link using share links and early access tags [20:51] Our weekly challenge and four actions you can take with your sales and marketing [22:23] Quotes: "Are you getting more followers? Are you getting more engagement? Are you getting more visits to your website? Are you getting new clientele in the door? Sales can be held very accountable to, based on the people that came in the door, what happened?" [Nick, 7:49] "[For] everyone that buys an intro offer at your studio, when they come in and you start understanding their needs, [ask] if this is someone your studio was meant to serve. If so, you better get them to convert." [Nick, 10:51] "In my mind as someone who's been a consumer of boutique fitness for a long time, a good salesperson feels like an accountability buddy. They're not calling you and instantly trying to make the sale or convert you." [Megan, 18:14] LINKS: Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA! US Happiness Levels Hit New Lows (Fitt Insider) Learn More About Our Partners & Get Exclusive Offers Visit the fitDEGREE Knowledge Base Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
	Episode 238: Bridging the Gap Between Marketing and First Purchase	28 Mar 2024	00:30:56
What We Cover In This Episode: The number one benefit from a marketing perspective that a studio will gain when signing up with LenzVU [1:16] How you can enable your automation from Day One with LenzVU [2:48] What Afi says is the biggest standout feature for the platform [7:38] The ways in which LenzVU's AI-driven marketing tools cater to the specific needs of studio owners [11:44] A closer look at how LenzVU works in tandem with fitDEGREE [14:28] The important role that personalized communication plays in moving clients from awareness to purchase [16:32] How to use the platform to increase conversions through tools that identify all engagement interactions [19:44] Some of the common challenges that fitness studios are facing in converting their leads to customers [22:14] A final note on personalizing your AI-automated interactions using LenzVU [24:53] Quotes: "The benefit of having LenzVu integrated into a great platform like fitDEGREE allows for the studios to have a complete end-to-end understanding of the clients." [Afi, 15:05] "Having an understanding of what brought them into the studio in the first place and continuing to actually ensure that they are still meeting those objectives is crucial." [23:30] "There is a lot of capability and flexibility that we provide within our platform to allow for the studios to thrive." [29:09] LINKS: Get a Free LenzVU Demo Learn More About LenzVU & Get Exclusive Offers from our Partners! Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA! Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
	Episode 237: A Deep Dive into the fitDEGREE Summit	21 Mar 2024	00:26:56
What We Cover In This Episode: More expansion news in the industry related to chains delving into the food and beverage game [1:18] Who our upcoming in-person summit is targeted to and how it will help them [4:48] The themes that we chose to deep dive into while there and what you can expect at the 3-day summit [8:11] The way in which it will be more of a cohort and less of a conference [11:30] Some of the key topics you'll be hearing about and receiving actionable strategies on [13:56] The opportunities you will have to level up your business with your summit non-negotiables [18:06] Atlanta, Georgia - here we come! [21:03] Quotes: "You can come with a list of questions, because my dream is for you to be able to come prepared, do the homework there, and go home feeling like you are set for success." [Megan, 11:14] "One thing about it being small, is that it has the opportunity to be interactive. It's not going to be a one-way lecture where I don't care who is in the audience, I prepared something and that is what we are talking about. It has the opportunity to be interactive where we can hear where you're at and solve those problems." [Nick, 18:57] "One of my big goals is to make sure that we are not like other summits and conferences, when you're walking in and have no idea what you're about to encounter. You should be able to walk in with a list of questions, per presenter, that you're able to get actionable answers to." [Megan, 20:19] LINKS: Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA! Atlanta Evergreen Lakeside Resort Episode 235: fitDEGREE Summit 2024: A First Glimpse (and Your Invitation)! ClassPass Enters Food & Beverage (Fitt Insider) Learn More About Our Partners & Get Exclusive Offers Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog
	Episode 236: How to deal with noncommittal clients with Afi of LenzVU	14 Mar 2024	00:28:01
What We Cover In This Episode: What inspired Afi to into this space building the LenzVU platform [1:18] Some of the game changing features it has to boost your sales and retain clients [3:12] How LenzVu helps studios with noncommittal clients by gathering information to build very targeted funnels [5:09] The most surprising feedback so far that LenzVu has gotten from its clients [7:09] A few of the ways that targeted marketing specifically addresses the challenge of converting noncommittal clients [9:16] A look at how LenzVu facilitates their marketing engines [15:05] What to understand about data and success rates [22:04] Quotes: "LenzVU helps the studios understand what brought them to the studio and also engages them through targeted marketing, which would be more appealing than just [saying], 'Here are 5 ways to take classes at the studio." [Afi, 4:05] "It's crucial for a studio to grasp specific needs and the decision-making factors of their clients." [Afi, 10:15] "That's what target marketing is about, engaging clients with information that is aligned with their needs, rather than sending all the information and expecting them to be enticed by a piece of information that satisfies their needs." [Afi, 12:31] "The power that LenzVu brings to the table is that it natively allows for the studios to engage the clients to find out their needs or interests." [15:15] LINKS: Get a Free LenzVU Demo Afi's Blog Post, Elevate Your Studio's Revenue By Leveraging The Proven Effectiveness Of Targeted Marketing Learn More About LenzVU & Get Exclusive Offers from our Partners! Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog
	Episode 235: fitDEGREE Summit 2024: A First Glimpse (and Your Invitation)!	07 Mar 2024	00:24:42
What We Cover In This Episode: A first glance at the FitDEGREE Summit 2024 and what you can expect by attending [3:38] What the inspiration was to create this event coming in October 2024 [4:40] How this event will be an immersive experience for all who attend [7:49] Why we're so excited about the retreat-vibe location where it's happening at [9:00] Steps you can take in preparing to make the most of this experience [11:08] Some of the long-term benefits studio owners attending will realize [14:08] Deadlines, prices and details to be aware of [16:41] The way that getting to know our presenters will help you get the most out of your experience [21:36] Quotes: "They just have so much all around. There's the lake, there's things to do all across the resort itself, there's things all around the resort, [such as] walking paths. You're going to have ample opportunity to learn and implement things with fitDEGREE and our partners, but also to just go off and have that time to yourself to reflect." [10:27] "You are going to have an offsite retreat with like-minded individuals that are professionals in your industry, that either you have met or haven't met yet, and create that tight, close-knit group of thirty people." [13:44] "One thing that I have noticed working in this industry for the past five or six years now is that the modalities, the offerings, and the delivery of fitness and wellness is the unique part, but outside of that it is a very standard business model that should be followed." [14:20] "You should always be working in a way to develop the best business practices and create that playbook of, if I were to sell it or if I were to go away for a month, I can give someone the playbook and they can run my business." [15:17] LINKS: Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA! Glamping, Burnout Fuel Camping Boom (Fitt Insider) Learn More About Our Partners & Get Exclusive Offers Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog
	Episode 234: From Client Retention to Strategic Partnerships: Mastering Grassroots Marketing with Nicole D'Andrea of Spark Strategies	29 Feb 2024	00:30:41
What We Cover In This Episode: Nicole's thoughts on why maintaining a focus on the client experience at all times is key [1:20] How finding the right mentors can be invaluable to your business [3:41] The way in which Nicole finds what works for her when it comes to a work/life balance [8:12] What the concept of grassroots marketing is all about [14:44] The grassroots marketing strategy of building partnerships in the places your target market is already hanging out [16:49] More partnership building strategies you can use with your fitness studio [18:52] How to track the effectiveness of your partnerships in terms of ROI [22:53] Quotes: "The best grassroots marketing technique gets people achieving results and talking about the experience." [Nicole, 3:27] "Some of the things that we have done at my studio, and that we continue to do, are partnerships with businesses we would consider to be aligned with ours. We share a target market, we are physically located in the same geographic area; it makes sense to help each other out." [Nicole, 16:30] "I think it's really important to make sure that you are not forgetting about your members when they sign on the dotted line. We bring them in and convert them to membership and then a lot of studios that I see just kind of chop it off right there. There is no real thought about nurturing that relationship moving forward." [27:32] LINKS: Learn More About Spark Strategies & Get Exclusive Offers from our Partners! Their Website, Instagram & Facebook Episode 232: Marketing Mastery for Fitness Studios: Nicole D'Andrea's Insights on Social Media ROI and Lead Follow-Up Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog
	Episode 233: Using Social Gamification to Boost Your Fitness Studio's Community and Retention	22 Feb 2024	00:23:04
What We Cover In This Episode: What Lumin Fitness's new smart studio concept is all about [1:43] How to approach implementing leaderboards in your studio [6:33] Some of the ways that leaderboards can build community and new connections between members [9:04] Tips for developing a customized rewards system [10:31] How you can begin to use organized interactive challenges [13:21] Why listening, learning and adapting from feedback is essential when using social gamification in your studio [15:31] What we want to hear about in regards to your software with gamification [17:57] Megan's advice if you're doing a manual competitions and tracking time [18:57] How to implement a "mini-gamification" element into your studio [20:03] Quotes: "By showcasing client achievements and progress, you are encouraging a healthy competitive spirit and also fostering connections amongst members. This social aspect of gamification not only motivates clients to push themselves, but creates a supportive environment that celebrates everyone's victories." [Megan, 6:41] "It's really just what you put into it and how you instill it into your community, because you are in control of how the leaderboard gamifies and comes into that community. So you can make it toxic, or you can make it a fruitful endeavor." [Megan, 7:24] "Throw a wrench in your plans or introduce something that you didn't think you had to introduce I think is just a way to liven up your studio, increase your retention rates, and then improve your new client intro offer." [Nick, 16:58] LINKS: Lumin Fitness Learn More About Our Partners & Get Exclusive Offers Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog
	Episode 232: Marketing Mastery for Fitness Studios: Nicole D'Andrea's Insights on Social Media ROI and Lead Follow-Up	15 Feb 2024	00:35:15
What We Cover In This Episode: What 'sparked' the creation of Spark Strategies [1:20] Some of the challenges Nicole encountered growing her own yoga studio [5:07] A common misconception studio owners often have about growing their businesses [8:30] Nicole's tips for tailoring your approach to marketing on the different social media platforms [12:05] Where she is seeing better ROI and cost per leads coming from right now [23:36] Nicole's follow-up process for new leads and the way that she personalizes the process [25:22] The benefits you can get by being consistent with your email strategy [30:50] Quotes: "There's a thing with us heart-led entrepreneurs, where we feel really uncomfortable talking about money, asking for money, raising prices, often to our detriment." [Nicole, 8:47] "Only 15 percent of the population has ever even set foot inside of a boutique fitness studio, which means 85 percent of the general public out there has no idea what we do or how we do it." [Nicole, 16:59] "You never know, at some point in the next three months their pain might get so profound that they feel the need to take action with us, and we're right at top of their mind because we've been staying steady in their inbox for three straight months; so it's also a long game." [Nicole, 31:00] LINKS: Learn More About Spark Strategies & Get Exclusive Offers from our Partners! Their Website, Instagram & Facebook Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog
	Episode 231: Fostering a Community-Oriented Team	08 Feb 2024	00:21:03
What We Cover In This Episode: News with Nick and a look at Pilates style concepts at F45 [0:38] Why establishing a clear and shared vision to create a community-oriented team is crucial [4:46] Our thoughts on hiring for cultural fit and diversity [8:23] How to approach community building with a focus on training and development [10:48] The impact that encouraging team collaboration and ownership will have on your studio as a whole [14:06] Tips for measuring success and gathering feedback [15:39] Why we recommend scheduling quarterly pulse checks with your team members [17:10] Quick wins and leveraging your fitDEGREE admin and On the Go app for internal team chats [17:44] Your weekly challenge focusing on strengthening the heart of your boutique fitness studio, your team [18:18] Quotes: "You should hire people that do align with you, but it is always good to hire people that challenge you as well. They might share those same core values, but they might bring a new element to the table that you can't or that your other staff members don't." [Megan, 6:54] "When I think of our leadership team, we all bring a different set of skills and perspectives to the team." [10:26] "There are so many hard skills that computers and AI and automations are taking away, and in a good way, that we all have to really focus on the soft skills of life which are communication and conflict resolution." [12:14] "You cannot assess what you don't measure so feedback is super important." [16:37] LINKS: How to Win Friends & Influence People by Dale Carnegie Learn More About Our Partners! Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog
	Announcing a Schedule Change	01 Feb 2024	00:00:51
Hey fitFam and welcome back to another episode of fitSpot Guru! Well, not so fast. As you may have noticed by the length of today's episode, it's not an actual episode. I am here to make an announcement on some upcoming changes that fitSpot Guru will be undergoing starting in February. In an effort to keep our content fresh, fun, and educational, we are reducing the number of episodes we release per week. Moving forward, the format of the podcast will still bounce between fitDEGREE partner powered podcasts and fitDEGREE team episodes. We will just do so on a weekly rotating basis! So to conclude, you can expect new fitSpot Guru episodes to drop every Thursday rotating between riffs with my co-host Nick and I along with the partner powered podcasts you've all come to enjoy. Talk to you next week!
	Episode 337: From Search to Suggestion: How Clients Find Studios Now	07 May 2026	00:25:00
What We Cover In This Episode: How AI is fundamentally shifting the way information is pulled from your website and why ranking on page one isn't the only goal anymore [9:48] Why the real secret in getting found now is speaking the language of your clients [13:34] How to leverage your FAQ section to answer questions directly so AI chatbots view your studio as the trusted expert [14:55] The importance of radical clarity and why being vague about who you help makes your studio invisible to modern search tools [16:41] Why you need to clean up your website structure and replace "quirky" copy with clear, digestible chunks of text [18:53] How to use client reviews as a data source for AI and the best way to prompt members for language-rich feedback [19:43] The strategic advantage of creating context-specific pages to match the highly specialized searches of your future members [20:54] Quotes: "I want the AI bot to look at the homepage of our website and pull out those chunks of texts exactly as they are." [5:30] "The FAQs are so important, and it is not in a spammy way, it is just making it very clear of what are the top 10 questions people ask when they are starting their fitness journey specifically looking for a Pilates studio." [14:12] "If we are looking at consumer behavior it went from Googling something and looking at the top links that show up to now going directly into my AI chat bot and having a conversation with it." [23:10] LINKS: Book a Call with the fitDEGREE Team Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers Visit the fitDEGREE Knowledge Base Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q https://www.tiktok.com/@megan_fitdegree
	Episode 230: Diversifying Revenue Streams in Boutique Fitness	30 Jan 2024	00:24:43
What We Cover In This Episode: News with Nick and a few gamification strategies to be aware of [0:52] Some of the different ways that you can diversity by selling retail products in your studio [4:07] Our thoughts on online classes and subscriptions as diversification strategies [9:11] How to introduce workshops, specials events, seminars and guest experts to your members [11:43] Diversification using private training and small group sessions tailored to individual goals [14:39] What to be aware of when it comes to community partnerships and sponsorships [18:49] Quick wins of the week and a look at the revenue by items report in fitDEGREE [20:31] Our weekly challenge for you to explore new revenue opportunities [22:18] Quotes: "The more niche you get, [with] essential oils, CBD [and] things like that, it's almost like you also need to have a workshop attached to it. You need to make a full effort with it, where if you just have a Stanley water bottle, that thing is going to fly off the shelf." [Nick, 7:56] "In my opinion these days, if you're online, you should be online. If you're in-person, you should be in-person. I understand [that] during the pandemic we had to diversity in that way, but now you're creating so much to manage that if you don't have separate teams for those, one is going to fall off the wayside." [Megan, 9:45] "I just think of creative ways to get people in during those downtimes, versus hoping to get four rental spaces this month, because that will really pay the bills." [Nick, 16:27] LINKS: Episodes 223, 225, 227 & 229 with Perkville Learn More About Our Partners! Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog
	Episode 229: Unlocking Studio Financial Prosperity: Terri Fry on Perkville, Profit, and Paying It Forward	25 Jan 2024	00:37:18
What We Cover In This Episode: How Terri changed course from teaching yoga to becoming a studio owner [1:50] The inspiration she received from her own coach to enter the coaching world in order to start helping others [3:25] An interesting dynamic Terri sees in the yoga world where people think you shouldn't be making money [7:34] A major transformation that happened in her business after she implemented Perkville [10:01] How Terri recommends integrating Perkville into your overall business strategy [15:46] The big mistake that many studios make when it comes to their follow-up processes [21:57] What KPI's studio owners should be focusing on when using Perkville [24:46] A look at "The Pay It Forward" fund and what it's all about [30:49] Quotes: "The thing about coaching is that the single biggest obstacle in your way as an entrepreneur, is guess what? Yourself, [because] there is nobody to report to, there is no ultimate accountability." [Terri, 4:13] "You have to be able to pay your teachers, keep your doors open and do all those things, so money is not evil. What's evil is what people choose to do with the money. [Terri, 9:32] "The implementation process was really smooth. One of the things I love about Perkville is that they have all kinds of resources to help you launch your Perkville program." [Terri, 10:31] "Your KPI's tell your story. They tell the story of what's happening in your business,and they also tell you where your opportunities lay." [Terri, 25:20] LINKS: Five tips that helped Terri Fry grow and sell her yoga studio (Perkville Blog) Learn More About Perkville & Get Exclusive Offers from our Partners! Perkville's Website Episodes 223, 225 and 227 with Perkville Visit the fitDEGREE Knowledge Base Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog
	Episode 228: The Pivotal Role That Coaching Can Play in Unlocking Business Growth for Fitness Studios	23 Jan 2024	00:28:34
What We Cover In This Episode: News with Nick and a look at why the majority of users are going to boutique fitness classes [1:11] How a business coach can offer personalized business strategies to studio owners [3:29] The impact that increased accountability from a coach can play in the growth of a business [5:36] Ways that a coach can provide specialized knowledge and expertise for business growth [7:44] How working with a coach can enhance the leadership skills and management skills of the owner [11:51] Tips for utilizing the extensive networking of a coach [13:40] The role a good coaches can play in helping to set realistic and achievable goals [15:57] Our thoughts on the way working with a coach can improve work/life balance for studio owners [17:42] What to consider about business plateaus and stagnation and where a coach comes in [20:41] How a coach can assist in handling stress and managing mental wellness [22:34] fitDEGREE partnerships that you may resonate with [23:27] Why using ChatGPT strategically can be an viable option if you can't yet justify hiring a coach [24:32] How to go about starting a search for the perfect coach to work with [25:13] Quotes: "I will take experience over education any day, and I always find that working with [a coach] who is 3 to 5 years ahead of you is so interesting." [7:58] "I think the coach is also going to help you learn the difference between leadership and management, because there is a distinct difference between the use cases for both. I think they're going to encourage you when to lean into each side that you need to as a business owner. " [Megan, 12:27] "Remember the right coach can be a game changer for you and your business, so take this week and start your journey to finding a perfect coaching partnership, and good luck. Let's hope to see everyone grow in the near future." [Megan, 27:14] LINKS: Gitnux Rocket Fuel Podcast Learn More About Our Partners! Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog
	Episode 227: How Perkville Works for Businesses and Their Consumers	18 Jan 2024	00:29:25
What We Cover In This Episode: Introducing Sunil and how his past experiences lead him to Perkville [1:15] His "a ha" moment to jump into Perkville [4:26] Some of the iterations and pivots that have occurred with the Perkville rewards program [7:46] What truly sets Perkville apart from other rewards platforms that exist [9:30] How Perkville works for businesses and their consumers [12:36] The approach to customer retention and increased spend, and the way that Perkville does it differently [16:53] A look at Perkville's product development and market expansion plans [23:15] Quotes: "We want to enable small businesses to have an outstanding loyalty and referral experience and to do that you can't just give them the software; you have to come with more." [Sunil, 10:21] "We have seen in past studies a 70 percent increase in survey completions based on rewarding [them] for that activity, so you just get more data from your clients." [Sunil, 18:08] "We are more than just a virtual punch card. We are an opportunity for you to really enhance your customers' experience to help you drive revenue." [Sunil 27:37] LINKS: Learn More About Perkville & Get Exclusive Offers from our Partners! Perkville's Website Fast-Growing Gym Chain, O2 Fitness, Realizes 2054% ROI with Perkville Platform Middle App Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog
	Episode 226: Empowering Mind and Muscle: The Power of Yoga, Pilates, and Strength Training for Holistic Well-Being	16 Jan 2024	00:25:03
What We Cover In This Episode: News with Nick and a quality over quantity shift in lead generation [0:54] Low impact training coupled with resistance training and its importance to flexibility, joint health and the most underrated benefit, balance [6:29] High intensity versus low intensity workouts plus how it relates to longevity and overall health [9:01] Our thoughts on whether strength training will slow the aging process [11:28] The mental health benefits of yoga and Pilates and the evolution of Nick's own training regime to focus more on these modalities [16:09] What FitDEGREE's January internal team challenge is all about [19:59] Quick wins and open opportunities for a 5-minute focus session [21:07] Our mindful movement studio challenge of the week and how you can participate [21:54] Quotes: "Strength over everything cures a lot of these issues of joint pain. You could work on getting your joint health better, but if your joints are just straight up strong, that's amazing." [Nick, 12:21] "There are the benefits of yoga and Pilates of mobility, flexibility, joint health and all that stuff, but the mindfulness you get [with those modalities], you don't really get that with strength training." [Nick, 16:32] "If you have one thing that is the most important to accomplish for the day, you set your intention, and accomplish it, whether or not you do the 16 other things on your checklist, it doesn't really matter because you know this was the one thing that you needed to do today, and it really does kind of reframe that moment of success for you." [Megan, 21:35] LINKS: Xplor's 2023 Guide to Wellness Trends for Fitness Boutique Owners Episodes 223 & 225 with Perkville Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog
	Episode 225: Perkville: How to craft a loyalty program that grows your business	11 Jan 2024	00:21:22
What We Cover In This Episode: How the point system is a tried-and-true method to use for a rewards program [5:29] Some examples of how businesses currently run their referral programs [6:44] What the concept of "earning velocity" is all about [8:07] The best reward or the top tickets that studios offer [11:01] How businesses are restructuring their rewards to maximize both client interest and business benefit [13:08] A look at referral offers features [14:19] Strategies for effectively marketing to the customers of a studio [16:22] Quotes: "With a point system, activities like spending money or attending classes earns points and then those points are redeemed for prizes. It is effective because it is easy for customers to understand." [Ria, 5:50]  "Calculating earning velocity involves analyzing how quickly customers accumulate points. It's helpful for balancing the rewards to ensure they are attainable yet reasonable." [Ria, 8:22] "A successful referral is often worth hundreds of dollars to wellness businesses, so ensuring that the points given for a referral are not too low it's important to keep customers interested in referring friends." [Ria, 13:50] LINKS: Learn More About Perkville & Get Exclusive Offers from our Partners! Perkville's Website Harbour Dance Centre: A Legacy of Dance and Passion (Perkville Blog) Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog
	Episode 224: Spot Booking for Every Modality	09 Jan 2024	00:28:21
What We Cover In This Episode: News with Nick and a look at the predicted 2024 trend of empowerment of instructors as brand ambassadors [1:19] Various ways that spot booking can be utilized and implemented in different modalities [4:22] The role that comfort and getting a good spot in class can play in the overall enjoyment had by the client [7:41] Diving deeper into spot booking accessibility with fitDEGREE [21:19] Ways to begin educating your clients on spot booking and leveraging how it leans into the social aspect [24:23] Megan's weekly monologue and a challenge around using mindful goal setting for 2024 [25:05] Quotes: "If I could, I would choose [the spot] every time, so having the ability to spot book would give me comfort. I feel like I enjoy class less when I can't get a good spot in class." [Megan, 7:41] "I like to know everything when I walk in a room, and I think that is pretty standard. People want to know where the exits are, where the bathrooms are, they want to know where the instructor is going to be, and they want to make an informed decision. Our spot booking is going to make more informed registration decisions for your clients." [Megan, 19:38] "I think we are all creatures of habit. A lot of us like the predictability, [and] we want to go to the same spot, [on] the same days, [at] the same times, and maybe the classes are one variable factor because we can't control it, but that's we like; the class is our fun space." [20:32] LINKS: Xplor's 2023 Guide to Wellness Trends for Fitness Boutique Owners Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog
	Episode 223: Perkville: A software specialized in loyalty and rewards	04 Jan 2024	00:25:28
What We Cover In This Episode: The way that Perkville qualifies their leads to ensure that they are a good fit for their potential clients [2:51] A success story of loyalty and community [4:41] An inside look at some of the innovative features Perkville offers [7:30] What makes Perkville's approach to sales and solutions so effective [9:53] Why Devin says that loyalty software is absolutely essential for modern fitness studios to have in place [13:14] Some of the top features that fitness studios should be looking for in loyalty and referral programs [14:52] How a well-structured loyalty program can impact client retention and acquisition [19:10] Devin takes us through what the implementation process looks like when a studio begins working with Perkville [21:58] Quotes: "For me, I think that relationship building is equally important as the product itself. So if somebody doesn't like you, they won't want to work with you, so that doesn't translate into a sale." [Devin, 10:48] "Recognizing your customers is a key component of studios business model and referrals are truly the lifeblood of fitness studios business.So Implementing a program really can make a big difference in helping the growth of a business, in a very cost-effective way." [Devin, 14:06] "Perkville as a company has an integration and partner-forward business model, so it makes sense that internally we embody the same collaborative principles when it comes to teamwork." [23:11] LINKS: Learn More About Perkville & Get Exclusive Offers from our Partners! Perkville's Website Devin's Email Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog
	Episode 222: New Year New Me: ChatGPT Provides Us Debatable Messaging	02 Jan 2024	00:37:06
What We Cover In This Episode: News with Nick and thoughts on the new Crunch Fitness marketing strategy [1:13] What ChatGPT is saying about: …controversial things fitness studios might say about New Year's resolution pressure [6:16] …what fitness studios might say about body transformation focus that could be seens as controversial [10:36] …the debatable messaging out there around playing on insecurities [28:03] Quick wins and how to prepare for future implementation of fitDEGREE features such as spot booking [32:05] Our weekly prompt that will help you navigate the New Year's resolution rush in the studio [34:08] Quotes: "The promise of a total body transformation is something that you as a business cannot really control. It's all in the person's level of commitment and motivation." [Megan, 11:45] "I do think that we have shifted to a lot more of a healthy mindset when it comes to working out and health and wellness. The fact that we now say health and wellness together when talking in the context of going to a studio and working out is very important, I think." [Megan, 23:12] "What I have seen too is when people explain what they're going through from a fitness and a health perspective, they think they're being healthy. They just don't really understand that they could make better decisions." [Nick, 25:15] LINKS: Crunch Fitness 2023 Feel Good. Not Bad Commercial Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog
	Episode 221: Industry Tea with Partner Michael Jay - Selling a Studio	28 Dec 2023	00:46:43
What We Cover In This Episode: One of the single biggest things that restricts selling options as a studio owner [4:03] How to approach starting the selling process as an owner [7:38] A look at stock sale versus the asset sale [11:44] What to consider in order to be fully prepared for due diligence [13:41] Why you should always be thinking about your exit plan while running your business [17:57] Thoughts on what the value of legacy really means [25:33] What the driving factors to sell a studio typically will be [36:27] A few things that you can do right now to set yourself up for success in selling [41:21] Quotes: "Have policies and procedures that are written into the employee handbook that someone else can step in and take over and it doesn't revolve around you as an owner." [Mitch, 4:31] "Normally, we want to be years ahead of this, so your lease coming to an end can restrict the options that you have to sell more than anything else." [Mitch, 6:38] "Beauty is in the eye of the beholder. Worth is, how much is it worth to you and how much is it worth to a buyer who's willing to write a cheque? That's what determines value, really." [Mitch, 22:34] LINKS: Learn More About Michael & Get Exclusive Offers from our Partners! Mitch's Website and Email Connect with Mitch on Instagram BizBuySell Michael's Website and Podcast Connect with Michael on Instagram Episodes 219, 217, 215 & 115 with Michael Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog
	Episode 336: The Retention Problems Studio Owners Don't Expect	30 Apr 2026	00:22:58
What We Cover In This Episode: Why new members disappear after the first month and how to fix your habit formation strategy [5:55] What's really happening when members say that they genuinely love your classes but still fail to make them a part of their lifestyle [9:57] How to begin moving members from "occasional decisions" to predictable routines using human connection [12:16] The truth about community events and why you should never charge your members for them [13:47] The biggest mistakes owners make with retention and the danger of neglecting the "In Real Life" onboarding moment [18:05] Quotes: "The first 30 days are where habits form. If a new member doesn't establish a consistent attendance pattern early, the likelihood of long-term retention drops significantly." [Nick, 6:17] "Retention is less about how much someone likes the workout and more about whether it becomes a part of their lifestyle. So, studios that build strong attendance habits tend to see stronger retention." [Nick, 10:22] "So just know that if you're not building that community, if you are not making attempts at proper retention and proper feel-good vibes when you are in the studio, especially if you don't have that much competition, when [the time] comes and it will come, they are out like I was." [Megan, 20:39] LINKS: Book a Call with the fitDEGREE Team Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers Visit the fitDEGREE Knowledge Base Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q https://www.tiktok.com/@megan_fitdegree
	Episode 220: Health At Every Size... A Hot Topic	26 Dec 2023	00:26:40
What We Cover In This Episode: News with Nick and what research is telling us about 2023 fitness routines [1:11] A look at the common assumption that boutique fitness studios should actively promote a "health at every size" philosophy [7:28] The counterpoint that fitness studios should also have a responsibility to also encourage traditional health and fitness goals, such as weight loss and muscle gain [9:44] Our thoughts on whether emphasizing body positivity too much might lead to complacency [18:10] Quick wins: the concept of fitness prescriptions, using tags to manage check-ins and how to be mindful of positivity in terms of cues, motivators or even marketing [21:18] The weekly challenge of a mindful body positivity boost [23:54] LINKS: Fitt Insider's Year-End Review Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog
	Episode 219: Industry Tea with Partner Michael Jay - Growing a Studio	21 Dec 2023	00:28:14
What We Cover In This Episode: The most valuable lesson Michael has learned while working inside a business [1:42] What motivated him to start coaching and mentoring other yoga instructors and studio owners [2:22] How Michael's experience as a yoga teacher and studio owner helped shaped his approach to coaching [3:14] The key elements to building a sustainable and profitable yoga studio [4:42] Why he recommends reviewing the lifestyle type of your clients and setting the schedule around them [9:07] How to begin effectively market your classes and attract a student base [10:47] Some common mistakes studio owners may be making when trying to grow their businesses [14:02] Michael's thoughts on fostering a better community within your studio [18:22] Quotes: "Re-look through the customer journey from the get-go; from the website, all the way through to the studio experience. Then [make sure] all the automations, the emails, just everything goes as it's supposed to." [Michael, 14:29] "As owners, we have to really really focus on making sure that it is the best it can be, and that's all you have. Basically a studio comes out of thin air, and we create this studio out of putting people and names of classes together." [Micheal, 15:06] "Studio owners come to me frazzled, trying to do everything, but when you put systems in place and you put people in place for the areas that you hate doing, it allows you to work on your superpowers." [Michael, 24:35] LINKS: Learn More About Michael & Get Exclusive Offers from our Partners! Mitch's Website and Email Connect with Mitch on Instagram BizBuySell Michael's Website and Podcast Connect with Michael on Instagram Episodes 217, 215 & 115 with Michael Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog
	Episode 218: Hot Topics and Social Media Trends Collide	19 Dec 2023	00:29:25
What We Cover In This Episode: New With Nick and a look at how non-alcoholic beverages are getting a rebrand [1:37] A recent TikTok trend that we want to have fun with [6:38] Megan's thoughts on an instructor's playlist is key [13:35] A conversation on early morning classes for instructors [19:10] Quick wins and using your fitDEGREE announcement board like a social media feed [25:01] Our challenge for you, an action plan to take advantage of social media trends [26:33] Quotes: "Your social media is like your own personal marketing suite. You make it all about where you are teaching today, what you are teaching today and how excited you are for that, which apparently means you're going to make everyone else hurt." [Megan, 8:33] "The playlist has to be fire, and there is nothing better than a compliment from a client saying they really loved the playlist today. You might as well have just written me a love letter." [Megan, 13:35] "If I had to be there at 5 am, I would be up at 3 am doing my routine. So I can absolutely relate to that, [but] I just couldn't imagine teaching a 5 am class." [Nick, 20:31] "Admit that it's a vulnerable spot for you as well, but that you're trying to get better. I think sleep and water consumption are two of the most underrated, underappreciated parts of fitness." [Nick, 24:38] LINKS: The New Bar Expands its Booze-Free Footprint (Fitt Insider) Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog
	Episode 217: Industry Tea with Partner Michael Jay - Buying a Studio	14 Dec 2023	00:44:26
What We Cover In This Episode: Mitch's unique insights for individuals wanting to buy, own or sell fitness businesses [4:58] One of the biggest issues or disconnects he sees when people are looking to buy a studio [13:12] The key financing information to consider when buying a fitness business [17:14] A look at valuations of a studio, both quantitative and qualitative [18:46] Why doing your due diligence is key in this process and what that means when buying a studio [28:48] Some deal breakers for buyers and red flags to watch for [34:01] What to consider in terms of the "people factor" of the studio [40:22] Quotes: "One of the best pieces of advice that I can give people, we call it planting seeds, is just putting those little nuggets out to the universe and see what comes back to you one day. Whether you are a buyer or a seller, any time that you see an opportunity that you think you would be interested in, it is worth just saying it out loud to give it some life." [Mitch, 10:31] "if the business revolves around the owner it is not set up for success. It has to have those policies, procedures and handbooks. It can't have that one teacher who teaches an unhealthy majority of the classes, where if that one teacher left, half the clients would leave with them." [Mitch, 25:18] "Remember that fitness businesses are not just a financial investment, it is, but it is a commitment to building community. You want to build and nurture this community, because that's where the real value is." [Michael, 40:52] LINKS: Learn More About Michael & Get Exclusive Offers from our Partners! Mitch's Website and Email Connect with Mitch on Instagram BizBuySell Michael's Website and Podcast Connect with Michael on Instagram Episodes 215 & 115 with Michael Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog
	Episode 216: Mental Health and Boutique Fitness	12 Dec 2023	00:22:32
What We Cover In This Episode: News with Nick and a look at a major gym chain is entering the medical market [1:02] Our thoughts on whether boutique fitness studios should incorporate mental health aspects into their business [7:13] A few examples of the practical elements of mental health [11:26] Quick wins and using the custom reports, events and series features in your fitDEGREE admin [16:38] Our weekly challenge for you around mental wellness exploration [19:01] Quotes: "I think if you can get your client base kinesthetically aware of how they feel, it does start to tap into that a little bit more authentically. If you're diving into mental health, that's where it might come off as inauthentic and you need to bring a professional in." [Nick, 11:03] "I think a lot of making wellness a lifestyle approach too is changing your mindset. A lot of people are short-term thinkers [wanting] instant gratification. I don't even think it's a social media thing, I think it's always been there. It's just there's more avenues to get that immediate gratification for people." [Nick, 12:59] "You don't have to partner with mental health professionals. You don't have to do these things with your clients, like goal setting seminars, ceremonies, check-ins, whatever you want to call them. You don't have to do any of that; your job is to bring them the physical and mental clarity through the services you provide." [Megan, 14:19] LINKS: Life Time Launches Longevity Clinics (Fitt Insider) Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog
	Episode 215: Industry Tea with Partner Michael Jay - Starting a Studio	07 Dec 2023	00:32:37
What We Cover In This Episode: What Michael considers his specialty is as a consultant and how he helps others right now [2:17] His journey of being an instructor and studio owner to being a consultant to assist others in the industry become successful [5:07] Why Michael says that everything needs to start with your mission, vision and value [11:17] His insights on creating an onboarding process for your staff and instructors [17:53] The single biggest thing people are overlooking when starting a studio [23:44] Why it's important to always be thinking about the end game [27:47] The first step to take if you're interested in starting your own studio and what you can expect to hear in the next episode we have with Micheal [30:53] Quotes: "Every day I'm saying that your studio is only as good as your classes and your teachers, and that's all you've got." [Michael, 4:53] "Every single studio, whether they're existing or brand-new, needs to have, mission, vision and values, and get the team involved in that." [Michael, 13:16] "It's making sure you're in that sweet space, it's in your comfort zone but that you can make money off of it. Your two biggest expenses are going to be your people and your location." [25:17] LINKS: Learn More About Michael & Get Exclusive Offers from our Partners! His Website and Podcast Connect with Michael on Instagram Episode 115: Industry Tea with Michael Jay Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog
	Episode 214: Customization vs Standardization	05 Dec 2023	00:26:07
What We Cover In This Episode: News with Nick and research showing the link between yoga and longevity [0:47] Why customization can be hard for boutique fitness studios and some areas where it can come into play [4:20] Using the idea of a "fitness prescription" to offer come customization within your standardized model [10:52] Some tips on how to approach offering custom work that will help create new revenue streams or opportunities for your business [15:25] Quick wins for the week and some recommendations on what you can do to ensure your business can keep running in your absence [20:31] A weekly challenge we have for you that can get you started on this process of documentation [22:31] Quotes: "Standardization is a big fun factor for maintenance, growth, all of the things. The more you can standardize and create regular practices with yourself, your staff and your clients, the better off you're going to be." [Megan, 8:01] "It's very much a good idea to talk to your clients to connect with your clients, to connect with your clients and prescribe within the boundaries of your business what you can do for them." [Megan, 10:58] "I think the key here is that if you are a boutique fitness facility that offers group classes, customization should not exist within that structure." [Megan, 15:50] LINKS: Visit the fitDEGREE Knowledge Base Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog
	Episode 213: Industry Tea with the fitDEGREE Team	30 Nov 2023	00:31:31
What We Cover In This Episode: Why there is an overemphasis on how to avoid holiday weight gain [3:59] Our thoughts on New Year's resolutions in the industry, and the impact they have on physical and mental health during the holiday season [8:14] Whether there is too much pressure being put on people to maintain their routines throughout the holiday season, rather than enjoying friends and family [11:36] What to look for heading into the new year in this industry of health and wellness [16:44] The way check-in reports can be used before the holidays [28:07] The way to use the intro offer funnel report to staying on top of your leads at this time of year [29:21] Looking ahead with conditional tags in fitDEGREE [29:48] Quotes: "I found out very quickly that life is too short to not eat those enjoyable foods during the holiday season and I don't think anyone ever put on 20 pounds of weight from a couple days of bad eating." [Nick, 5:19] "I think it's more realistic to have conversations with your clients on how to enjoy their holidays than how to restrict themselves during it, or how to make it a very scary thing." [Megan, 6:33] "I think just helping people start routines or get back on their routine to start the new year, to me is the most important thing. I intentionally let go of my routine as soon as Thanksgiving hits, because I'm not going to be in control and I'm just going to stress myself out" [Nick, 9:33] "It's just kind of finding a way to meet everyone in the middle during these times of year, [such as] summer and holiday seasons. What is their goal, what is your purpose in their life, and how can you continue to serve them." [15:02] LINKS: Visit the fitDEGREE Knowledge Base Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog
	Episode 212: Is Specialization Key in Boutique Fitness	28 Nov 2023	00:23:08
What We Cover In This Episode: News with Nick and 5 lifestyle changes that can improve your health and happiness by up to 57 percent [0:54] How Nick defines "specialization" as it pertains to the boutique fitness industry [3:18] What Megan sees trending in the industry as far as specialization goes [4:34] A look at how clients have opened themselves up to multiple studio memberships to satisfy their needs, and what this means for the boutique fitness studio [11:37] The main reason why you don't necessarily need to identify your ideal client profile [13:13] What benefits you can realize by using your popularity report [18:24] The importance of trying new things, but only if you can do this at the same time [19:12] Our best advice for crafting your "wow factor" as you decide on what you will be known for [19:57] LINKS: Episode 211: Industry Tea with Partner Epifany - Helping You Learn From Your Members (and Drive Leads)! Visit the fitDEGREE Knowledge Base Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog
	Episode 211: Industry Tea with Partner Epifany - Helping You Learn From Your Members (and Drive Leads)!	23 Nov 2023	00:28:10
What We Cover In This Episode: Epifany's integration with fitDEGREE and how it works to get you the best info to build your surveys [3:55] The way it works with clients who understand the importance of opening lines of communication with their customers [6:25] What types of questions and information can be leveraged by using Epifany [8:54] A look at the process of building out the surveys from a client perspective [14:02] Steve's advice on making immediate data-driven decisions and responding to feedback [16:49] How to use Epifany to drive client feedback in different directions depending on their answers [20:43] A few favorite features of Epifany [23:24] Quotes: "It's kind of become part of our routine as customers to get feedback, but what we really like to do is to work with our partners to identify where users are in their customer journey and make sure we are asking appropriate questions." [Steve, 3:47] "We really want these surveys to be kind of surgical opportunities to learn from specific member types, sell to the specific member types, and learn and improve quality control from an instructor perspective." [Steve, 19:46] "Really make sure that there is an avenue for partners to provide feedback, it really is a critical first step to kind of help better understand your user experience, better understand your quality control and really make sure that you're listening to your customers and letting them know that you value the input that they give you." [Steve, 26:10] LINKS: Learn More About Epifany & Get An Exclusive Offer! Epifany's Website & Contact Email Stephen's LinkedIn & Email Episode 177: Industry Tea with Partner Epifany - Getting the Best Data-Driven Insight (and Engagement) for Your Boutique Fitness Business Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog
	Episode 335: Shiny Object Syndrome Is Expensive	23 Apr 2026	00:30:30
What We Cover In This Episode: Why shiny object syndrome is actually a symptom of being uncertain about your current model [8:37] How to determine if a change solves a legitimate business issue or if you're just reacting to external pressure [9:52] Why copying competitor pricing blindly is a race to the bottom that ignores your own unique margins [13:41] The reason a trending modality on Instagram doesn't automatically translate to revenue in your specific market [18:50] When you should actually consider a software switch and why branding should never be the primary driver [23:49] Why you must solidify your foundational "outline" before adding layers like AI or recovery add-ons [25:46] Quotes: "If your attention is soft, it's easy to think the answer is a new modality. If sales are slow, it is easy to think that the answer is a competitor's pricing. If operations feel messy it's easy to think the answer is new software." [Nick, 9:16] "Competitor-based pricing can be useful as a reference, but it becomes dangerous when you let another business dictate your value, your margins, and your model." [14:25] "If your pricing is confusing, a corporate perk will not fix that. So, shiny objects usually feel attractive because they let you work around the core issue instead of solving it." [26:31] LINKS: Book a Call with the fitDEGREE Team Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers Visit the fitDEGREE Knowledge Base Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q https://www.tiktok.com/@megan_fitdegree
	Episode 210: How Does Technology Impact Studios?	21 Nov 2023	00:23:36
What We Cover In This Episode: News with Nick and a look at Amazon's healthcare journey [0:47] Our hot take of the week - does next-level technology in the boutique fitness space impede on the experience of in-class clients and members? [3:07] Thoughts on whether recording in the classroom causes uncomfortable clients and uncurated content [8:37] What specific technologies outside of the class should be implemented and streamlined [14:23] How you can begin leveraging the technology that is available to you inside of fitDEGREE [19:00] A "tech tuneup" challenge we have for you to take on this week [20:20] Quotes: "I understand this concept of gamification but when everyone's scores are up on the leaderboard or everyone's heart rate is displayed, or you are pushing yourself to get to a certain heart rate, I just think that's a little too advanced for people who are trying to work out twice a week." [Nick, 5:08] "I think something that is largely impeding on the class experience in the group experiences, cameras, phones, and the focus on social media inside of the workout room." [Megan, 8:54] "I am really pro technology, but the point of technology is to get them in front of you again, it's not to think it's going to do your job, it is just to keep feeding those moments that make them want to say, 'I should go back to that.'" [Nick,15:42] LINKS: Amazon's One Medical Visit the fitDEGREE Knowledge Base Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog
	Episode 209: Introducing NetGym: Helping Fitness Studios & Gyms with Sub-Automation and Teacher Communication	16 Nov 2023	00:37:05
What We Cover In This Episode: A look at Danny's personal journey and what's led him to where he is today [1:36] What sets NetGym apart from other fitness platforms and the benefits you'll see by using it alongside fitDEGREE [17:38] The direct and indirect nuances that exist when a studio uses NetGym besides their communications [23:01] How it allows studios or owners and managers the ability to manage subbing capabilities for their instructors [26:15] The specific data that the owners and managers have access to when using NetGym [29:28] Danny's exciting vision and mission for NetGym going forward [35:18] LINKS: Learn More About NetGym & Get An Exclusive Offer! NetGym's Website & Instagram Danny's Email Visit the fitDEGREE Knowledge Base Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog
	Episode 208: Is Boutique Pricing Justified?	14 Nov 2023	00:24:59
What We Cover In This Episode: News with Nick and a snack movement that is on the rise [0:57] Whether your price point should be earned or be determined by other factors [4:02] If the cost of instructor education will impact the cost per class [5:44] Why you need to consider your competition when crafting your pricing models [13:03] The reasons that premium pricing is very specific to who you are and what you do [15:53] What to always do when implementing price increases [16:46] A quick win strategy you can use to see how you stack up to other studios while gathering valuable intel [19:32] Our weekly challenge to help you determine the perfect price for your studio to offer [21:27] Quotes: "The intimate setting, small group instruction and the real connection between that highly-specialized instructor and their students, that justifies the pricing." [Megan, 5:30] "Premium pricing is really just a top tier of what you're worth. It's not exceeding what you are worth." [Megan, 14:00] "You are first and foremost a business. You might build a community, you might be a safe haven, you might be a great place for many of your members, but first and foremost you have bills and people to pay." [Megan, 18:34] LINKS: Visit the fitDEGREE Knowledge Base Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog

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