The Fitness Business University Podcast — The #1 Fitness Business Podcast — is the go-to educational show for gym owners, by gym owners. Hosted by Vince Gabriele, a seasoned pro with 18 years in the trenches of the fitness industry, this podcast pulls back the curtain on the real strategies, systems, and money-making wisdom that have helped gyms around the world grow and thrive.
If you’re a Gym Owner or Fitness Entrepreneur ready to get more clients, make more money, and free up your time to do what you love, this is your playbook. Vince delivers a funny, straight-talking, no B.S. approach — no fluff, no theories, just the proven, real-world skills you need to win in business and in life.
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In this episode of Business Secrets for Gym Owners, Vince breaks down what might be one of the most unexpectedly valuable business lessons he’s come across — all sparked by taking his family to WWE Monday Night Raw at Madison Square Garden.
From fan energy to flawless production to world-class promotion, Vince unpacks what WWE does better than almost any business on earth — and how gym owners can steal these strategies to improve their marketing, member experience, and long-term growth.
He also dives into how WWE’s flagship events — WrestleMania, SummerSlam, Survivor Series — stay on the calendar like clockwork every year… and why gyms should model that exact structure when planning their annual promotions and challenges.
5 Key Points
Win the Crowd Wrestlers have one job: get the audience to react. Your job as a gym owner is the same — earn your members’ attention, loyalty, and excitement consistently.
Study What Works The Rock, Hogan, Cena… they weren’t accidental stars. They understood emotion, timing, and storytelling — the same skills that drive great gym marketing.
Build Flagship Promotions WWE doesn’t reinvent its event calendar every year. Neither should you. Lock in your annual January, fall, and pre-summer promos and make them staples.
Create Repeatable Assets Your campaigns should be built once and reused for years — not rebuilt from scratch every time you need leads. That’s how real scalability works.
50 Strong Is an Example of This Done Right Vince’s 50 Strong program is a fully built challenge that engages current members, attracts new ones, and becomes a reusable annual revenue asset.
In this episode of Business Secrets for Gym Owners, Vince pulls no punches — this one is a straight-up sales pitch for his Black Friday offer, the 50 Strong Playbook.
50 Strong is the exact marketing campaign Vince created for his gym when he needed something fresh to replace the “New Year Fat Loss Challenge.” Inspired by 75 Hard, he built a challenge that focused on accountability, toughness, and consistency — not weight loss — and it crushed.
The first time he ran it, 36 non-members joined and 29 converted to paid memberships. Since then, Vince has packaged the entire system so gym owners can plug it into their business and run it themselves, complete with email campaigns, ad copy, booklets, flyers, updated scripts, and bonus reactivation tools.
5 Key Points
A Proven Campaign You Can Use Every Year 50 Strong isn’t a one-off promo — it’s a repeatable marketing asset you can dust off and relaunch annually for predictable results.
Turnkey Done-For-You Materials You get everything: emails, ads, booklets, flyers, follow-up scripts, and even updated ad copy for 2026. It’s plug-and-play.
Three High-Value Bonuses Vince includes the Reactivation Playbook, a ticket to a live event, and a full gym business audit call — all part of the Black Friday package.
Designed to Attract Non-Members AND Engage Current Ones Clients love the structure and challenge. It’s different from traditional fat loss programs and boosts retention and referrals.
It’s an Income-Producing Asset Vince emphasizes that 50 Strong is a long-term money maker — not a one-off gimmick. Run it again and again to generate revenue on repeat.
Business Growth Tips from a Little Massachusetts Gym That Went from $8K to $50K and Launched a Second Location with 50 Members on Day One
In this episode of Business Secrets for Gym Owners, Vince interviews Bobby and Maria, a husband-and-wife team from Massachusetts who turned their gym from a struggling $7,000-a-month grind into a thriving $55,000-a-month business with two locations.
They share the full story—from burnout and financial stress to building systems, hiring a team, and finally gaining the freedom of time and money that most gym owners dream of.
Their journey captures what’s possible when you stop trying to do everything yourself, simplify your business model, and take massive, scary action.
5 Key Points
From Chaos to Clarity Bobby started out training everyone—kids, adults, athletes, wrestlers—without focus or systems, working 70-hour weeks for the same money he made as a trainer.
The Turning Point Burnt out and directionless, Bobby and Maria sold wrestling mats to afford coaching and joined SPF Mastermind. That decision changed everything.
Restructuring the Business They shut down their bootcamps and moved fully to a small group model, shifting from $8K a month in chaos to recurring, predictable revenue.
Taking Scary Action Pays Off Maria turned down an $80,000 job offer to go all-in on the gym. Within a year, they doubled revenue to $16K, then hit $200K the next year—exactly what Vince predicted.
Freedom and Growth Today, Big Day Fitness runs two profitable locations with 195 members and a team of five. Last year, they profited $265,000—self-funding their expansion, taking 19-day vacations, and preparing for their dream wedding in Spain.
7 Game-Changing Secrets to Skyrocket Your Gym Profits: Why Small Group Training Beats 1-on-1 Every Time!
Épisode 362
lundi 7 octobre 2024 • Durée 41:55
Learn more about who is speaking at our next Live Mastermind Event on November 8th and 9th by CLICKING HERE!
In this podcast episode, I was interviewed by Michael Benso. We discussed the power of small group personal training and its business advantages. I explained why small group training can be more profitable than large group or one-on-one sessions, sharing insights on how to price services effectively, manage retention, and scale a boutique fitness business.
We also covered the importance of knowing your financials, hiring and leading the right team, and how running a gym can be a personal development journey. I emphasized the need for clear communication, both with clients and staff, and the value of emotional intelligence in business success.
Key Topics Covered:
Transitioning from large group to small group training
Pricing strategies for small group training
The importance of knowing your financials in the fitness business
The role of leadership in running successful gyms
Personal growth and mindset for business owners
Building a sustainable and profitable boutique gym
Show Notes with Timestamps:
[00:00:00] - Intro Michael introduces Vince Gabriel and highlights his expertise in small group personal training and growing a fitness business.
[00:00:44] - Tony Robbins Event Vince talks about attending a Tony Robbins event and how it impacted his personal and professional life.
[00:02:19] - Marriage as a Business Relationship Michael and Vince discuss the importance of personal relationships in business success.
The Ask Vince Podcast: I Got Embarrassed By a 60 Year Old Woman
Épisode 361
jeudi 3 octobre 2024 • Durée 32:40
Learn more about who is speaking at our next Live Mastermind Event on November 8th and 9th by CLICKING HERE!
Get a FREE copy of all Vince's books by Clicking Here!
Podcast Summary:
In this episode of Ask Vince, Vince dives into the importance of understanding and tracking key metrics for gym owners. Vince shares a powerful story from his early career about the moment he realized how essential it is to know your numbers and the transformation it led to in his business. The discussion includes a detailed breakdown of leading indicators like leads generated, consultations booked, and client retention, offering gym owners a simple but effective framework for growth. Vince also emphasizes the impact of time-blocking for personal and business productivity and discusses decision-making in the context of business investments.
Show Notes with Time Stamps:
[00:00:00] Intro: Leo introduces the episode and announces the Hypertrophy Mastermind Event, November 8-9 in San Antonio, Texas.
[00:00:26] Event Recap: Vince shares details about the event, highlighting guest speakers like Carly from Synergy Gym and Martin Rooney.
[00:03:50] Main Topic - Numbers: Leo prompts Vince to discuss key metrics that gym owners often overlook, including leads, consultations, and client retention.
[00:04:12] Vince's Story: Vince tells a personal story about a wake-up call from a consultant who highlighted his lack of knowledge about key business numbers.
[00:08:00] Tracking Critical Numbers: Vince outlines the four key metrics every gym owner needs to track for success: leads generated, consultations booked, memberships sold, and client retention.
[00:14:00] Weekly Tracking and Adjustments: Discussion on how tracking numbers weekly helps to adjust business strategies and stay on course.
[00:16:00] Shake the Tree: Vince explains his "shake the tree" method for boosting consultations and hitting weekly goals when numbers are off track.
The Ask Vince Podcast: Are Black Friday Sales A Good Idea For Gyms?
Épisode 360
jeudi 26 septembre 2024 • Durée 26:31
Learn how to attend our Live Mastermind Event in San Antonio, Texas on November 8th and 9th by CLICKING HERE!
Episode Notes
Brand Hypertrophy Mastermind: November 8-9, San Antonio, TX. Learn how to build a powerful brand in your community without costly marketing efforts.
14 Quick Money Wins for Gym Owners: Vince breaks down the key tactics from his popular guide on generating fast cash flow, including leveraging unconverted leads and reactivating past members.
Black Friday Strategies: Vince discusses how to effectively use Black Friday and holiday promotions to attract new clients and increase revenue.
Consistent Offers: The importance of making daily offers and how consistency can generate significant long-term results.
Client Acquisition and Retention: Tips for gym owners to secure new clients and retain them, even as competition increases during the holiday season.
Timestamps
[00:00:00] Introduction and chat about being live and in-person for this episode
[00:00:57] Announcement: Brand Hypertrophy mastermind event in San Antonio
[00:02:28] Discussion on quick money wins and how to boost cash flow
[00:05:00] Leveraging unconverted leads and reactivating past members for revenue
[00:10:07] The importance of making consistent offers every day
[00:13:00] Black Friday strategies for gym owners
[00:18:15] Coaching and mentorship in business success
[00:24:21] Final thoughts on customer acquisition and growth strategies
If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!
Marketing For People Age 50+
Épisode 359
vendredi 20 septembre 2024 • Durée 31:47
Don’t miss your chance to enter the giveaway for 12 months of marketing services by KISS Marketing, valued at $35,000. The contest ends on September 24th, so act fast! CLICK HERE TO APPLY
Key Areas of Discussion
Marketing to 50+ Clients: Vince offers strategies for connecting with the 50+ demographic and highlights the unique needs and opportunities within this group.
Small Group Training Benefits: Discusses how small group training can provide the same value as one-on-one sessions at a fraction of the cost, making it appealing to both clients and trainers.
Business Growth: Vince shares success stories and tips on how small group training can transform a fitness business.
Free Book Offer: Vince is offering listeners a free copy of his book, The Ultimate Guide to Small Group Personal Training, which provides practical advice on building a successful fitness business.
Timestamps:
[00:00:00] Introduction: Vince introduces the podcast and highlights the importance of marketing to the 50+ demographic.
[00:02:01] Small Group Personal Training Benefits: Jay and Vince discuss how small group personal training offers value similar to one-on-one sessions but at a more affordable price point.
[00:06:24] The Rise of Small Group Training: Vince explains the growing popularity of small group training and its benefits, particularly for older adults.
[00:10:00] The Marketing Shift: Vince talks about the power of good marketing and how it is crucial to attract the right clients to your gym.
[00:14:49] Focusing on Clients Aged 40-60: Vince explains why the 40-60 age range is a sweet spot for personal trainers and gyms looking to expand their client base.
[00:18:22] Overcoming Challenges in Reaching Older Adults: Vince shares common obstacles gym owners face when marketing to older adults and provides solutions.
[00:29:00] Success Stories: Vince shares anecdotes from his experiences with clients and how small group training transformed his business.
Dumb Ways to Announce A Price Increase
Épisode 358
jeudi 19 septembre 2024 • Durée 30:38
Don’t miss your chance to enter the giveaway for 12 months of marketing services by KISS Marketing, valued at $35,000. The contest ends on September 24th, so act fast! CLICK HERE TO APPLY
If you listened to this entire podcast... You may want to learn more about their marketing efforts... Click Here
Budget Allocation Strategy:
Vince stresses the importance of prioritizing your marketing, staff, and equipment budget based on clear business goals rather than chasing new, trendy products.
Knowing Your Numbers:
Understanding the lifetime value of a customer and calculating the return on investment (ROI) for marketing efforts is crucial. Vince discourages having a rigid marketing budget, suggesting you should continuously invest in what's working.
Avoiding the “Shiny Object” Syndrome:
Many gym owners fall into the trap of buying unnecessary equipment or chasing new ideas without a clear plan. Vince encourages staying focused on your mission and making decisions based on what will grow the business long-term.
Non-Negotiables for Success:
Vince outlines key non-negotiables that drive business success:
Planning your day the night before.
Always focusing on client acquisition, retention, and building cash flow.
Consistent measurement and analysis of performance in these areas.
Effective Price Increase Strategy:
The 6 Marketing Rules That Should Never Be Broken if You Want To Make Serious Money
Épisode 357
lundi 16 septembre 2024 • Durée 34:19
Don’t miss your chance to enter the giveaway for 12 months of marketing services by KISS Marketing, valued at $35,000. The contest ends on September 24th, so act fast! CLICK HERE TO APPLY
Episode Breakdown:
00:00 – Introduction and Conference Announcement
02:10 – The Importance of Marketing Basics
05:33 – Direct Response Marketing Explained
08:23 – The Six Rules of Direct Response Marketing
08:43 – Rule 1: Always Make an Offer
12:26 – Rule 2: Create Urgency
15:10 – Rule 3: Clear Instructions
18:55 – Rule 4: Follow Up
22:58 – Rule 5: Track and Measure
27:24 – Rule 6: Results Matter
31:34 – Conclusion and Special Offer
Key Takeaways:
Always Make an Offer - Every marketing piece, from emails to social media posts, should include a clear offer. More offers = more revenue.
Create Urgency - Give your audience a reason to act NOW, whether through limited-time offers, challenges, or specific events.
Provide Clear Instructions - Confusion kills conversions. Lay out clear, step-by-step instructions on what your audience should do next.
Follow Up Consistently - Most gym owners are sitting on a goldmine of unconverted leads. Follow up with them to maximize your revenue.
Track and Measure - Know where your leads are coming from, and what marketing channels are generating the best return on investment.
Results Rule - The only metric that matters is money. Track your financial returns and double down on what's working.
The Ask Vince Podcast: The best parenting advice I’ve ever received is also the best business advice
Épisode 356
jeudi 12 septembre 2024 • Durée 26:10
Apply to Win 12 months of marketing valued at $35,597 and receive the "Fall into Fitness Playbook" FREE:
Details on the November mastermind event in San Antonio. (COMING SOON)
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[00:03:40] - Small Group Training vs. Large Group Vince explains the economic and strategic advantages of small group training over large group training.
[00:05:55] - Pricing Formula for Small Group Training How to determine pricing for small group training using a percentage of one-on-one training rates.
[00:07:00] - The Role of Financial Data in Fitness Business The importance of tracking financials to make informed business decisions.
[00:11:59] - How to Implement Small Group Training in a Large Gym Advice on integrating small group training in an existing gym model and the importance of finding the right leader.
[00:19:00] - Pricing and Avoiding Common Pitfalls The dangers of pricing small group training incorrectly and how it can impact profitability.
[00:28:02] - Psychology in Business Leadership Vince touches on the importance of emotional intelligence and managing emotions as a business owner.
[00:32:00] - Client Dynamics in Small Group Training Handling tricky situations, like addressing hygiene issues, and how personal dynamics can affect a training group.
[00:36:00] - Importance of Communication and Clarity Vince shares how being clear in communication with your team is key to business success.
[00:39:44] - Wrap-up & Where to Find Vince Vince offers a free digital copy of his book at SmallGroupPersonalTraining.com and shares details about his upcoming mastermind event in San Antonio, Texas.
[00:17:00] Time-Blocking: Leo asks Vince about time-blocking and how it has transformed his productivity both personally and professionally.
[00:19:00] Productivity Tip: Vince emphasizes the importance of setting a timer and working without distractions during time blocks.
[00:21:00] Daily Planner: Vince discusses the benefits of using a daily planner to organize tasks and time-blocking for maximum efficiency.
[00:24:00] Decision-Making Framework: Vince shares his thought process on making smart business purchases, focusing on whether they will help attract or retain clients.
[00:27:46] Second-Order Consequences: Vince introduces a decision-making framework from Keith Cunningham and stresses the importance of considering long-term effects.
[00:31:23] Closing Remarks: Leo and Vince wrap up with reminders about the Hypertrophy Mastermind Event and links to Vince’s free marketing, sales, and hiring books.
If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!
Need help getting more leads, making more money, or buying your time back from your gym business?
[00:30:25] Free Book Offer: Vince offers listeners a free copy of his book, The Ultimate Guide to Small Group Personal Training, with advice on implementing the small group model.
Download a copy of Vince's Ultimate Guide to Small Group Personal Training by CLICKING HERE!
If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!
Need help getting more leads, making more money, or buying your time back from your gym business?
The best time to raise prices is when your retention and conversion rates are strong. Vince advises communicating the added value clients will receive rather than focusing on inflation or operational costs.
San Antonio Event & Marketing Sweepstakes:
Announcement of the next mastermind event on November 8th and 9th in San Antonio, Texas.
Details on the marketing sweepstakes offering a full year of marketing support for gym owners.
Marketing Takeaways from Air Moto:
Vince shares a case study of effective marketing from Air Moto, emphasizing the importance of learning from other businesses' successful sales and follow-up processes.
Timestamps:
[00:00:00] Introduction: Leo jokes about polos and the San Antonio event.
[00:01:00] Budget Allocation: Discussing how to balance marketing, staffing, and equipment expenses.
[00:03:00] Knowing Your Numbers: Vince explains the importance of tracking what works in your business.
[00:07:00] Chasing Shiny Objects: How unclear goals lead gym owners to waste resources.
[00:10:00] Making Strategic Investments: Vince's story about expanding a gym space and learning from it.
[00:16:00] Non-Negotiables for Success: Planning your day, client acquisition, retention, and cash flow.
[00:21:00] Raising Prices: The right way to implement price increases and communicate value to clients.
[00:24:00] San Antonio Event: Details about the mastermind event on November 8th and 9th and the marketing sweepstakes giveaway.
[00:26:00] Marketing Lessons from Air Moto: Vinc
Need help getting more leads, making more money, or buying your time back from your gym business?
If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!
Need help getting more leads, making more money, or buying your time back from your gym business?
Sweepstakes: Apply for a chance to win a free year of digital marketing (valued at $35,000) from Kiss Marketing—link in the show notes. CLICK HERE!
If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!
Need help getting more leads, making more money, or buying your time back from your gym business?
