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TitreDateDurée
My experience at WWE Monday night Raw24 Nov 202500:12:03

Click here to get Vince’s Black Friday 50 Strong Playbook — the full done-for-you marketing campaign, emails, ads, and bonuses:
https://50strongplaybook.com/50-strong-podcast

Podcast Summary

In this episode of Business Secrets for Gym Owners, Vince breaks down what might be one of the most unexpectedly valuable business lessons he’s come across — all sparked by taking his family to WWE Monday Night Raw at Madison Square Garden.

From fan energy to flawless production to world-class promotion, Vince unpacks what WWE does better than almost any business on earth — and how gym owners can steal these strategies to improve their marketing, member experience, and long-term growth.

He also dives into how WWE’s flagship events — WrestleMania, SummerSlam, Survivor Series — stay on the calendar like clockwork every year… and why gyms should model that exact structure when planning their annual promotions and challenges.


5 Key Points

  1. Win the Crowd
    Wrestlers have one job: get the audience to react. Your job as a gym owner is the same — earn your members’ attention, loyalty, and excitement consistently.
  2. Study What Works
    The Rock, Hogan, Cena… they weren’t accidental stars. They understood emotion, timing, and storytelling — the same skills that drive great gym marketing.
  3. Build Flagship Promotions
    WWE doesn’t reinvent its event calendar every year. Neither should you. Lock in your annual January, fall, and pre-summer promos and make them staples.
  4. Create Repeatable Assets
    Your campaigns should be built once and reused for years — not rebuilt from scratch every time you need leads. That’s how real scalability works.
  5. 50 Strong Is an Example of This Done Right
    Vince’s 50 Strong program is a fully built challenge that engages current members, attracts new ones, and becomes a reusable annual revenue asset.


Click here to get Vince’s Black Friday 50 Strong Playbook — the full done-for-you marketing campaign, emails, ads, and bonuses:
https://50strongplaybook.com/50-strong-podcast

Need help getting more leads, making more money, or buying your time back from your gym business? 

Click here to schedule a free one on one strategy session!


Blatant Sales Pitch23 Nov 202500:07:44

Click here to get Vince’s Black Friday 50 Strong Playbook — the full marketing campaign, emails, ads, scripts, and bonuses:
 https://50strongplaybook.com/50-strong-podcast


Podcast Summary

In this episode of Business Secrets for Gym Owners, Vince pulls no punches — this one is a straight-up sales pitch for his Black Friday offer, the 50 Strong Playbook.

50 Strong is the exact marketing campaign Vince created for his gym when he needed something fresh to replace the “New Year Fat Loss Challenge.” Inspired by 75 Hard, he built a challenge that focused on accountability, toughness, and consistency — not weight loss — and it crushed.

The first time he ran it, 36 non-members joined and 29 converted to paid memberships. Since then, Vince has packaged the entire system so gym owners can plug it into their business and run it themselves, complete with email campaigns, ad copy, booklets, flyers, updated scripts, and bonus reactivation tools.
 

5 Key Points

  1. A Proven Campaign You Can Use Every Year
    50 Strong isn’t a one-off promo — it’s a repeatable marketing asset you can dust off and relaunch annually for predictable results.
  2. Turnkey Done-For-You Materials
    You get everything: emails, ads, booklets, flyers, follow-up scripts, and even updated ad copy for 2026. It’s plug-and-play.
  3. Three High-Value Bonuses
    Vince includes the Reactivation Playbook, a ticket to a live event, and a full gym business audit call — all part of the Black Friday package.
  4. Designed to Attract Non-Members AND Engage Current Ones
    Clients love the structure and challenge. It’s different from traditional fat loss programs and boosts retention and referrals.
  5. It’s an Income-Producing Asset
    Vince emphasizes that 50 Strong is a long-term money maker — not a one-off gimmick. Run it again and again to generate revenue on repeat.


Click here to get Vince’s Black Friday 50 Strong Playbook — the full marketing campaign, emails, ads, scripts, and bonuses:
 https://50strongplaybook.com/50-strong-podcast

Need help getting more leads, making more money, or buying your time back from your gym business? 

Click here to schedule a free one on one strategy session!


Business Growth Tips from a Little Massachusetts Gym That Went from $8K to $50K and Launched a Second Location with 50 Members on Day One14 Oct 202500:48:57

Sick of Being Stuck Under $25K a Month?
Click below to learn how to break past it in the next 60 days:
https://coaching.vincegabriele.com/fbu-podcast-accelerator

Podcast Summary

In this episode of Business Secrets for Gym Owners, Vince interviews Bobby and Maria, a husband-and-wife team from Massachusetts who turned their gym from a struggling $7,000-a-month grind into a thriving $55,000-a-month business with two locations.

They share the full story—from burnout and financial stress to building systems, hiring a team, and finally gaining the freedom of time and money that most gym owners dream of.

Their journey captures what’s possible when you stop trying to do everything yourself, simplify your business model, and take massive, scary action.


5 Key Points

  1. From Chaos to Clarity
    Bobby started out training everyone—kids, adults, athletes, wrestlers—without focus or systems, working 70-hour weeks for the same money he made as a trainer.
  2. The Turning Point
    Burnt out and directionless, Bobby and Maria sold wrestling mats to afford coaching and joined SPF Mastermind. That decision changed everything.
  3. Restructuring the Business
    They shut down their bootcamps and moved fully to a small group model, shifting from $8K a month in chaos to recurring, predictable revenue.
  4. Taking Scary Action Pays Off
    Maria turned down an $80,000 job offer to go all-in on the gym. Within a year, they doubled revenue to $16K, then hit $200K the next year—exactly what Vince predicted.
  5. Freedom and Growth
    Today, Big Day Fitness runs two profitable locations with 195 members and a team of five. Last year, they profited $265,000—self-funding their expansion, taking 19-day vacations, and preparing for their dream wedding in Spain.


Sick of Being Stuck Under $25K a Month?
Click the link below to learn how to break past it in the next 60 days:
https://coaching.vincegabriele.com/fbu-podcast-accelerator

Need help getting more leads, making more money, or buying your time back from your gym business? 

Click here to schedule a free one on one strategy session!


7 Game-Changing Secrets to Skyrocket Your Gym Profits: Why Small Group Training Beats 1-on-1 Every Time!07 Oct 202400:41:55

Learn more about who is speaking at our next Live Mastermind Event on November 8th and 9th by CLICKING HERE!

 

In this podcast episode, I was interviewed by Michael Benso. We discussed the power of small group personal training and its business advantages. I explained why small group training can be more profitable than large group or one-on-one sessions, sharing insights on how to price services effectively, manage retention, and scale a boutique fitness business. 

 

We also covered the importance of knowing your financials, hiring and leading the right team, and how running a gym can be a personal development journey. I emphasized the need for clear communication, both with clients and staff, and the value of emotional intelligence in business success.

 

Key Topics Covered:

  • Transitioning from large group to small group training
  • Pricing strategies for small group training
  • The importance of knowing your financials in the fitness business
  • The role of leadership in running successful gyms
  • Personal growth and mindset for business owners
  • Building a sustainable and profitable boutique gym

 

Show Notes with Timestamps:

[00:00:00] - Intro
Michael introduces Vince Gabriel and highlights his expertise in small group personal training and growing a fitness business.

[00:00:44] - Tony Robbins Event
Vince talks about attending a Tony Robbins event and how it impacted his personal and professional life.

[00:02:19] - Marriage as a Business Relationship
Michael and Vince discuss the importance of personal relationships in business success.

[00:03:40] - Small Group Training vs. Large Group
Vince explains the economic and strategic advantages of small group training over large group training.

[00:05:55] - Pricing Formula for Small Group Training
How to determine pricing for small group training using a percentage of one-on-one training rates.

[00:07:00] - The Role of Financial Data in Fitness Business
The importance of tracking financials to make informed business decisions.

[00:11:59] - How to Implement Small Group Training in a Large Gym
Advice on integrating small group training in an existing gym model and the importance of finding the right leader.

[00:19:00] - Pricing and Avoiding Common Pitfalls
The dangers of pricing small group training incorrectly and how it can impact profitability.

[00:28:02] - Psychology in Business Leadership
Vince touches on the importance of emotional intelligence and managing emotions as a business owner.

[00:32:00] - Client Dynamics in Small Group Training
Handling tricky situations, like addressing hygiene issues, and how personal dynamics can affect a training group.

[00:36:00] - Importance of Communication and Clarity
Vince shares how being clear in communication with your team is key to business success.

[00:39:44] - Wrap-up & Where to Find Vince
Vince offers a free digital copy of his book at SmallGroupPersonalTraining.com and shares details about his upcoming mastermind event in San Antonio, Texas.

 

Links:

Need help getting more leads, making more money, or buying your time back from your gym business? 

Click here to schedule a free one on one strategy session!


The Ask Vince Podcast: I Got Embarrassed By a 60 Year Old Woman03 Oct 202400:32:40

Learn more about who is speaking at our next Live Mastermind Event on November 8th and 9th by CLICKING HERE!

Get a FREE copy of all Vince's books by Clicking Here!

Podcast Summary:

In this episode of Ask Vince, Vince dives into the importance of understanding and tracking key metrics for gym owners. Vince shares a powerful story from his early career about the moment he realized how essential it is to know your numbers and the transformation it led to in his business. The discussion includes a detailed breakdown of leading indicators like leads generated, consultations booked, and client retention, offering gym owners a simple but effective framework for growth. Vince also emphasizes the impact of time-blocking for personal and business productivity and discusses decision-making in the context of business investments.

Show Notes with Time Stamps:

  • [00:00:00] Intro: Leo introduces the episode and announces the Hypertrophy Mastermind Event, November 8-9 in San Antonio, Texas.
  • [00:00:26] Event Recap: Vince shares details about the event, highlighting guest speakers like Carly from Synergy Gym and Martin Rooney.
  • [00:03:50] Main Topic - Numbers: Leo prompts Vince to discuss key metrics that gym owners often overlook, including leads, consultations, and client retention.
  • [00:04:12] Vince's Story: Vince tells a personal story about a wake-up call from a consultant who highlighted his lack of knowledge about key business numbers.
  • [00:08:00] Tracking Critical Numbers: Vince outlines the four key metrics every gym owner needs to track for success: leads generated, consultations booked, memberships sold, and client retention.
  • [00:14:00] Weekly Tracking and Adjustments: Discussion on how tracking numbers weekly helps to adjust business strategies and stay on course.
  • [00:16:00] Shake the Tree: Vince explains his "shake the tree" method for boosting consultations and hitting weekly goals when numbers are off track.
  • [00:17:00] Time-Blocking: Leo asks Vince about time-blocking and how it has transformed his productivity both personally and professionally.
  • [00:19:00] Productivity Tip: Vince emphasizes the importance of setting a timer and working without distractions during time blocks.
  • [00:21:00] Daily Planner: Vince discusses the benefits of using a daily planner to organize tasks and time-blocking for maximum efficiency.
  • [00:24:00] Decision-Making Framework: Vince shares his thought process on making smart business purchases, focusing on whether they will help attract or retain clients.
  • [00:27:46] Second-Order Consequences: Vince introduces a decision-making framework from Keith Cunningham and stresses the importance of considering long-term effects.
  • [00:31:23] Closing Remarks: Leo and Vince wrap up with reminders about the Hypertrophy Mastermind Event and links to Vince’s free marketing, sales, and hiring books.

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business? 

Click here to schedule a free one on one strategy session!


The Ask Vince Podcast: Are Black Friday Sales A Good Idea For Gyms?26 Sep 202400:26:31

Learn how to attend our Live Mastermind Event in San Antonio, Texas on November 8th and 9th by CLICKING HERE!

Episode Notes
  • Brand Hypertrophy Mastermind: November 8-9, San Antonio, TX. Learn how to build a powerful brand in your community without costly marketing efforts.
  • 14 Quick Money Wins for Gym Owners: Vince breaks down the key tactics from his popular guide on generating fast cash flow, including leveraging unconverted leads and reactivating past members.
  • Black Friday Strategies: Vince discusses how to effectively use Black Friday and holiday promotions to attract new clients and increase revenue.
  • Consistent Offers: The importance of making daily offers and how consistency can generate significant long-term results.
  • Client Acquisition and Retention: Tips for gym owners to secure new clients and retain them, even as competition increases during the holiday season.
Timestamps
  • [00:00:00] Introduction and chat about being live and in-person for this episode
  • [00:00:57] Announcement: Brand Hypertrophy mastermind event in San Antonio
  • [00:02:28] Discussion on quick money wins and how to boost cash flow
  • [00:05:00] Leveraging unconverted leads and reactivating past members for revenue
  • [00:10:07] The importance of making consistent offers every day
  • [00:13:00] Black Friday strategies for gym owners
  • [00:18:15] Coaching and mentorship in business success
  • [00:24:21] Final thoughts on customer acquisition and growth strategies

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business? 

Click here to schedule a free one on one strategy session!


Marketing For People Age 50+20 Sep 202400:31:47

Don’t miss your chance to enter the giveaway for 12 months of marketing services by KISS Marketing, valued at $35,000. The contest ends on September 24th, so act fast! CLICK HERE TO APPLY

 

Key Areas of Discussion

  • Marketing to 50+ Clients: Vince offers strategies for connecting with the 50+ demographic and highlights the unique needs and opportunities within this group.
  • Small Group Training Benefits: Discusses how small group training can provide the same value as one-on-one sessions at a fraction of the cost, making it appealing to both clients and trainers.
  • Business Growth: Vince shares success stories and tips on how small group training can transform a fitness business.
  • Free Book Offer: Vince is offering listeners a free copy of his book, The Ultimate Guide to Small Group Personal Training, which provides practical advice on building a successful fitness business.
 Timestamps:
  • [00:00:00] Introduction: Vince introduces the podcast and highlights the importance of marketing to the 50+ demographic.
  • [00:02:01] Small Group Personal Training Benefits: Jay and Vince discuss how small group personal training offers value similar to one-on-one sessions but at a more affordable price point.
  • [00:06:24] The Rise of Small Group Training: Vince explains the growing popularity of small group training and its benefits, particularly for older adults.
  • [00:10:00] The Marketing Shift: Vince talks about the power of good marketing and how it is crucial to attract the right clients to your gym.
  • [00:14:49] Focusing on Clients Aged 40-60: Vince explains why the 40-60 age range is a sweet spot for personal trainers and gyms looking to expand their client base.
  • [00:18:22] Overcoming Challenges in Reaching Older Adults: Vince shares common obstacles gym owners face when marketing to older adults and provides solutions.
  • [00:29:00] Success Stories: Vince shares anecdotes from his experiences with clients and how small group training transformed his business.
  • [00:30:25] Free Book Offer: Vince offers listeners a free copy of his book, The Ultimate Guide to Small Group Personal Training, with advice on implementing the small group model.

 

Download a copy of Vince's Ultimate Guide to Small Group Personal Training by CLICKING HERE!

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business? 

Click here to schedule a free one on one strategy session!


Dumb Ways to Announce A Price Increase19 Sep 202400:30:38

Don’t miss your chance to enter the giveaway for 12 months of marketing services by KISS Marketing, valued at $35,000. The contest ends on September 24th, so act fast! CLICK HERE TO APPLY

If you listened to this entire podcast... You may want to learn more about their marketing efforts... Click Here

 

Budget Allocation Strategy:

  • Vince stresses the importance of prioritizing your marketing, staff, and equipment budget based on clear business goals rather than chasing new, trendy products.

Knowing Your Numbers:

  • Understanding the lifetime value of a customer and calculating the return on investment (ROI) for marketing efforts is crucial. Vince discourages having a rigid marketing budget, suggesting you should continuously invest in what's working.

Avoiding the “Shiny Object” Syndrome:

  • Many gym owners fall into the trap of buying unnecessary equipment or chasing new ideas without a clear plan. Vince encourages staying focused on your mission and making decisions based on what will grow the business long-term.

Non-Negotiables for Success:

  • Vince outlines key non-negotiables that drive business success:
    • Planning your day the night before.
    • Always focusing on client acquisition, retention, and building cash flow.
    • Consistent measurement and analysis of performance in these areas.

Effective Price Increase Strategy:

  • The best time to raise prices is when your retention and conversion rates are strong. Vince advises communicating the added value clients will receive rather than focusing on inflation or operational costs.

San Antonio Event & Marketing Sweepstakes:

  • Announcement of the next mastermind event on November 8th and 9th in San Antonio, Texas.
  • Details on the marketing sweepstakes offering a full year of marketing support for gym owners.

Marketing Takeaways from Air Moto:

  • Vince shares a case study of effective marketing from Air Moto, emphasizing the importance of learning from other businesses' successful sales and follow-up processes.

 

Timestamps:

  • [00:00:00] Introduction: Leo jokes about polos and the San Antonio event.
  • [00:01:00] Budget Allocation: Discussing how to balance marketing, staffing, and equipment expenses.
  • [00:03:00] Knowing Your Numbers: Vince explains the importance of tracking what works in your business.
  • [00:07:00] Chasing Shiny Objects: How unclear goals lead gym owners to waste resources.
  • [00:10:00] Making Strategic Investments: Vince's story about expanding a gym space and learning from it.
  • [00:16:00] Non-Negotiables for Success: Planning your day, client acquisition, retention, and cash flow.
  • [00:21:00] Raising Prices: The right way to implement price increases and communicate value to clients.
  • [00:24:00] San Antonio Event: Details about the mastermind event on November 8th and 9th and the marketing sweepstakes giveaway.
  • [00:26:00] Marketing Lessons from Air Moto: Vinc

Need help getting more leads, making more money, or buying your time back from your gym business? 

Click here to schedule a free one on one strategy session!


The 6 Marketing Rules That Should Never Be Broken if You Want To Make Serious Money16 Sep 202400:34:19

Don’t miss your chance to enter the giveaway for 12 months of marketing services by KISS Marketing, valued at $35,000. The contest ends on September 24th, so act fast! CLICK HERE TO APPLY

Episode Breakdown:

  • 00:00 – Introduction and Conference Announcement
  • 02:10 – The Importance of Marketing Basics
  • 05:33 – Direct Response Marketing Explained
  • 08:23 – The Six Rules of Direct Response Marketing
    • 08:43 – Rule 1: Always Make an Offer
    • 12:26 – Rule 2: Create Urgency
    • 15:10 – Rule 3: Clear Instructions
    • 18:55 – Rule 4: Follow Up
    • 22:58 – Rule 5: Track and Measure
    • 27:24 – Rule 6: Results Matter
  • 31:34 – Conclusion and Special Offer

Key Takeaways:

  1. Always Make an Offer - Every marketing piece, from emails to social media posts, should include a clear offer. More offers = more revenue.
  2. Create Urgency - Give your audience a reason to act NOW, whether through limited-time offers, challenges, or specific events.
  3. Provide Clear Instructions - Confusion kills conversions. Lay out clear, step-by-step instructions on what your audience should do next.
  4. Follow Up Consistently - Most gym owners are sitting on a goldmine of unconverted leads. Follow up with them to maximize your revenue.
  5. Track and Measure - Know where your leads are coming from, and what marketing channels are generating the best return on investment.
  6. Results Rule - The only metric that matters is money. Track your financial returns and double down on what's working.

 

Buy Vince's Big Book of Marketing Now: CLICK HERE

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business? 

Click here to schedule a free one on one strategy session!


The Ask Vince Podcast: The best parenting advice I’ve ever received is also the best business advice12 Sep 202400:26:10

Apply to Win 12 months of marketing valued at  $35,597 and receive the "Fall into Fitness Playbook" FREE:

CLICK HERE

Here is what you'll get if you win!

  1. Build you a NEW custom website from scratch
  2. Run your ads on Facebook and Instagram for 12 months
  3. Set up your automated follow-up system
  4. Plan out your marketing calendar for the next 12 months
  5. Provide expert marketing support and advice for 12 months
Show Notes:
  • Introduction:
    • Leo and Vince welcome listeners and tease the upcoming Brand Hypertrophy event in San Antonio, TX (Nov 8-9).
  • Topic 1: Brand Hypertrophy:
    • What it means to grow a brand "organically" without costly traditional advertising.
    • Vince's critique of MBA-trained marketers and the importance of direct response marketing.
  • Topic 2: Scaling Gyms:
    • Weighing the pros and cons of running one gym vs. scaling to multiple locations.
    • The importance of simplicity in business models for successful scaling.
  • Topic 3: Client Acquisition and Retention:
    • Key metrics to track: leads, sales, and retention.
    • Why gym owners should focus on the trends rather than panicking over short-term fluctuations.
  • Topic 4: Hiring Challenges:
    • The difficulty of finding quality staff and the evolving hiring landscape.
    • New strategies like using recruiters, referral programs, and university partnerships.
  • Closing:

Sweepstakes: Apply for a chance to win a free year of digital marketing (valued at $35,000) from Kiss Marketing—link in the show notes. CLICK HERE!

 

 

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business? 

Click here to schedule a free one on one strategy session!


How to Get Your Hands on My Fall Into Fitness Marketing Playbook09 Sep 202400:10:36

Apply to Win 12 months of marketing valued at  $35,597 and receive the "Fall into Fitness Playbook" FREE:

 CLICK HERE

Here is what you'll get if you win!

  1. Build you a NEW custom website from scratch
  2. Run your ads on Facebook and Instagram for 12 months
  3. Set up your automated follow-up system
  4. Plan out your marketing calendar for the next 12 months
  5. Provide expert marketing support and advice for 12 months

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business? 

Click here to schedule a free one on one strategy session!


The Ask Vince Podcast: Should Gym Owners Do Direct Mail?05 Sep 202400:38:20

Apply to Win 12 months of marketing valued at  $35,597: CLICK HERE

Check out "Annihilate the Fear" a book written by Vince and the winner of the sweepstakes discussed in the podcast: Click Here

Download Vince's New Small Group Training Book by clicking here!

Key Topics Covered:

  • KISS Marketing Giveaway: A full year of digital marketing services, valued at $35,597, including a new website, Facebook and Instagram ads, and a marketing coach.
  • Success Story: Vince recounts how a previous sweepstakes campaign helped his gym grow and transformed a participant’s life.
  • Marketing During Back-to-School: Vince explains how gym owners can cut through the noise with creative, empathetic marketing during this busy season.
  • Email Marketing: Tips for crafting effective email subject lines and the importance of sending emails from a personal account, not a gym’s general address.
  • Direct Mail Strategies: Vince shares the value of direct mail for gym owners and how to use it effectively to attract clients, while also explaining the importance of knowing lifetime customer value to justify costs.
  • The Power of Persistence: How sticking with a consistent, well-thought-out marketing plan can lead to long-term success.

Show Notes:

  • [00:00:00] Introduction: Vince and Leo discuss their hiatus, personal updates, and the upcoming sweepstakes for a year of free marketing services.
  • [00:03:00] The Power of Sweepstakes: Vince recounts the success of a 2016 sweepstakes campaign for his gym, which brought in 400 applications and had lasting impacts on clients' lives.
  • [00:08:00] Kathy’s Story: One of the sweepstakes winners lost 25 pounds during the challenge and kept off 82 pounds over the next year. Vince co-authored a book with her, titled Annihilate the Fear, Transform Your Life.
  • [00:11:00] Marketing Strategy Tips: Vince shares advice for crafting effective marketing messages, with a focus on empathy and storytelling that aligns with clients' needs.
  • [00:14:00] Email Marketing: Insights into the importance of crafting subject lines and emails that stand out in cluttered inboxes.
  • [00:18:00] Direct Mail: Vince breaks down the effectiveness of direct mail, the lifetime value of a customer, and how to make print campaigns work in today's digital world.
  • [00:24:00] Crafting Offers: How to structure irresistible offers in direct mail and ensure they resonate with your target audience.
  • [00:30:00] Action Steps: Gym owners should focus on maximizing what works before diving into new marketing channels like direct mail.
  • [00:37:00] Call to Action: Vince reminds listeners to apply for the sweepstakes by September 24th for a chance to win an entire year of free marketing from KISS Marketing.

Need help getting more leads, making more money, or buying your time back from your gym business? 

Click here to schedule a free one on one strategy session!


Todd Durkin Interviews Vince on How To Make Money With Small Group25 Aug 202400:54:41

Download Vince's New Small Group Training Book by clicking here!

See Vince live at Perform Better's HQ in Providence, Rhode Island! Click Here for more information

Show Notes:

  • 00:00 - Introduction and Vince's background at Fitness Quest 10
  • 02:00 - The impact of Todd Durkin on Vince's career and personal life
  • 05:00 - The shift to small group training and its advantages
  • 10:00 - Essential equipment and layout for a small group training facility
  • 13:00 - Why "semi-private" is a misleading term and the power of clear communication
  • 19:00 - Financial benefits of small group training compared to one-on-one and large group formats
  • 22:00 - The importance of proper pricing in small group training
  • 25:00 - Marketing strategies: Understanding your target market, crafting the right message, and choosing the best media channels
  • 31:00 - The role of community and client relationships in a successful gym
  • 34:00 - Program design tips for keeping clients engaged and progressing
  • 38:00 - Transitioning from large group to small group training: Key steps and strategies
  • 45:00 - Final thoughts and how to get Vince’s book, "The Ultimate Guide to Small Group Personal Training"

If you'd like to work with Vince,  CLICK HERE!

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business? 

Click here to schedule a free one on one strategy session!


The Most Powerful Way to Get People to Buy10 Oct 202500:21:58

Sick of Being Stuck Under $25K a Month?
Click below to learn how to break past it in the next 60 days:
https://coaching.vincegabriele.com/fbu-podcast-accelerator


Podcast Summary

In this episode of Business Secrets for Gym Owners, Vince reveals the most powerful way to get people to buy — and it has nothing to do with fancy sales tactics or high-pressure scripts.

As he finalizes his new book The 8 Profit Levers, Vince shares how he’s been collecting raw, emotional testimonials and case studies from gym owners who started under $25K a month and are now crushing it. These aren’t polished reviews — they’re real screenshots, messages, and stories that show transformation in both business and life.

Vince breaks down how you can use the same approach in your own gym: collecting authentic stories, highlighting transformation, and using that social proof across every part of your marketing.


5 Key Points

  1. Real Beats Perfect
    A simple screenshot of a client’s heartfelt message is more powerful than any scripted testimonial.
  2. Capture Transformation, Not Praise
    The best testimonials don’t say “you’re great” — they show how someone’s life or health truly changed.
  3. Ask the Right Questions
    Don’t ask for reviews. Ask clients to tell their story — where they were before, what changed, and what life looks like now.
  4. Repurpose Everything
    Use your testimonials across your website, emails, ads, and social posts. One story can create dozens of marketing assets.
  5. Find the Gold Line
    Every testimonial has one sentence that hits hardest — the “I went from X to Y” moment. Pull it out, bold it, and make it the headline.


Sick of Being Stuck Under $25K a Month?
Click the link below to learn how to break past it in the next 60 days:
https://coaching.vincegabriele.com/fbu-podcast-accelerator

Need help getting more leads, making more money, or buying your time back from your gym business? 

Click here to schedule a free one on one strategy session!


The Evolution of Fitness (Exclusive Interview on The Strength Connection Podcast)24 Aug 202400:57:19

Download Vince's New Small Group Training Book by clicking here!

See Vince live at Perform Better's HQ in Providence, Rhode Island! Click Here for more information

Show Notes:

  • 00:00 - Introduction to the episode and Vince Gabriele
  • 02:00 - Vince’s origin story in fitness, starting from middle school
  • 06:00 - College football experience and transition into the fitness industry
  • 08:00 - Early career in California and meeting his wife
  • 13:00 - Opening his gym in New Jersey in 2008 and the success of small group personal training
  • 19:00 - The importance of building relationships and community in fitness
  • 22:00 - Lessons learned from industry mentors and the impact of CrossFit on fitness communities
  • 31:00 - The critical role of marketing in growing a fitness business
  • 46:00 - Key marketing principles: Target Market, Message, and Media
  • 53:00 - Client success stories and the power of relatable testimonials
  • 56:00 - How to get Vince’s book, "The Ultimate Guide to Small Group Personal Training"

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, CLICK HERE!

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business? 

Click here to schedule a free one on one strategy session!


How to Get More Clients from Doctors17 Aug 202400:32:45

See Vince live at Perform Better's HQ in Providence, Rhode Island on October 18th and 19th! 

Click Here for more information

 

Show Notes:

  • [00:00:00] Introduction: Vince introduces Dr. Justin Rabinowitz, highlighting their longstanding relationship and Dr. Justin’s growth in the chiropractic field.
  • [00:02:00] Developing Trust Between Gyms and Medical Providers: Dr. Justin explains what medical professionals look for in gyms when referring clients, emphasizing the need for careful management of clients' conditions during workouts.
  • [00:07:00] Enhancing Referrals: Discussion on how gym owners can increase referrals from medical professionals by becoming clients themselves and building trust through consistent communication.
  • [00:10:00] Joint Ventures: Examples of successful joint ventures between gyms and medical providers, including events and community partnerships that create value for all parties involved.
  • [00:18:00] Farmers Market Strategy: Dr. Justin shares a strategy for gym owners to leverage local farmer's markets to build brand awareness and gather leads using the principle of reciprocity.
  • [00:21:00] Benefits of In-House Medical Services: The advantages of having a medical professional within a gym, including convenience for clients and enhanced communication between providers and trainers.
  • [00:24:00] Rapid Growth in Mastermind Business: Dr. Justin discusses his rapid success in growing a mastermind group for rehab chiropractors and the importance of finding a niche and building a strong team.
  • [00:28:00] Leadership and Growth: Insights on how gym owners can keep their teams motivated and loyal by providing growth opportunities and continuously developing as leaders.
  • [00:31:00] Final Thoughts: Vince and Dr. Justin encourage gym owners to refer chiropractors to Justin’s mastermind program, emphasizing the mutual benefits of having well-trained business partners.

 

If you would like help with your gym... Click Here to schedule a Breakthrough Strategy Call!

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business? 

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Mike Robertson interviews Vince on the Physical Preparation Podcast16 Aug 202401:03:22

See Vince live at Perform Better's HQ in Providence, Rhode Island! Click Here for more information

 

Timestamps:

00:00 Introduction to Mike Robertson and Vince Gabriele

01:28 Starting and Running a Gym

02:58 Early Challenges and Lessons Learned

06:02 The Importance of Marketing in Gym Business

07:54 Building a Sustainable Business Model

14:51 Marketing Strategies and Customer Value

20:27 The Power of Multiple Marketing Channels

31:42 The Importance of Speed in Follow-Up

32:53 The Importance of Speed in Follow-Up

34:18 Long-Term Follow-Up Strategies

35:16 The Power of Immediate Text Responses

38:08 Good, Better, Best Pricing Model

43:04 Common Pricing Mistakes in Gyms

48:41 Knowing Your Numbers

50:55 Biggest Mistakes and Unexpected Wins

58:36 Life Lessons from Running a Gym

01:00 What's Next for Vince Gabriele?


 

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business? 

Click here to schedule a free one on one strategy session!


The Ask Vince Podcast: The 3 Core Components of Your Business and More01 Aug 202400:27:26

Enter to win a Free Ticket to my Business Secrets for Gym Owners Workshop at Perform Better's HQ in Providence, RI by clicking the link: https://events.vincegabriele.com/pb-2024-sweeps 

Learn more about the event by clicking: Here

 

Podcast Highlights

00:00 | Introduction and Opening Banter

00:35 | Content Creation for Gym Owners

01:42 | The Three Pillars of Business Success

05:03 | Upcoming Event: Business Secrets for Gym Owners

07:46 | Effective Marketing Strategies

19:00 | Leadership and Personal Development

26:39 | Conclusion and Event Reminder

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business? 

Click here to schedule a free one on one strategy session!


Money Making Nuggets from Our Latest Mastermind Meeting25 Jul 202400:38:15

To learn how you can attend the next SPF Mastermind Event in San Antonio, Texas with special guest Martin Rooney  go to:

https://vincegabriele.com/spf-mastermind/

Podcast Key Points 

  • 00:00 Introduction and Weekend Recap 
  • 00:26 Inspiring Success Stories 
  • 03:47 Mike Boyle's Impactful Talk 
  • 09:57 The Art of Chop Busting 
  • 14:53 Community and Member Engagement 
  • 18:34 Guest Presentation and Unexpected Testimonial 
  • 19:18 Longevity in Business Masterminds 
  • 20:10 Gym Community and Member Engagement 
  • 22:10 Staff Training and Team Involvement 
  • 23:56 Barbecue Event and Personal Connections 
  • 27:18 Upcoming Mastermind in San Antonio 
  • 31:33 Marketing Insights and Client Retention 
  • 37:01 Final Thoughts and Acknowledgements

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business? 

Click here to schedule a free one on one strategy session!


My Bud Mark Fisher15 Jul 202400:42:07

Want to attend our SOLD OUT Mastermind Event on  July 19th and 20th virtually? Click Here to Learn More

Want a FREE copy of The Little Book of Gym Marketing Secrets? In this under-30-minute-read, you'll learn all the in's and out's of growing a gym in 2024. Get your copy HERE.

For more about BFU, check out their Instagram HERE and website HERE.

Show Notes:

00:30 | Guest Introduction and Previous Episodes

01:58 | Mentorship and Learning

03:48 | Book Writing Journey

07:16 | Marketing Strategies for Gym Owners

17:03 | Time Management Insights

19:44 | The Importance of a Structured Calendar

20:48 | Overcoming Execution Challenges

21:10 | Handling Physical Interruptions

23:56 | Managing Digital Distractions

26:12 | Dealing with Internal Interruptions

33:16 | Balancing Family and Business

40:40 | Final Thoughts and Resources

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business? 

Click here to schedule a free one on one strategy session!


Vince Talks Small Group Training on the Business For Unicorns Podcast11 Jul 202400:26:41

Episode Breakdown:

01:20 Introducing Vince Gabriel and His New Book

01:34 The Benefits of Small Group Personal Training

02:08 Welcome to the Business for Unicorns Podcast

02:35 Vince Gabriel's Journey and Insights

05:56 Why Small Group Personal Training is Popular

09:48 Marketing and Selling Small Group Personal Training

20:54 Transitioning to Small Group Personal Training

24:58 Final Thoughts and Book Promotion

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business? 

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The Ask Vince Podcast: The Ask Vince Podcast: Leadership, Business Growth, and the Power of Persistence03 Jul 202400:25:13

Timestamps

00:00 | Introduction and Chicago Event Highlights

01:32 | Challenges of Repetition in Coaching

02:29 |  Preparing for the July Mastermind

03:36 |  Importance of Market Research

07:00 | Hiring Strategies and Internship Programs

10:56 | Creating Effective Job Ads

17:41 | Understanding Lifetime Customer Value

22:16 | Overcoming Fear with Courage

24:48 | Conclusion and Final Thoughts

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business? 

Click here to schedule a free one on one strategy session!


50 Nuggets of Business, Parenting, and Life Advice28 Jun 202400:28:52

00:41 Upcoming Events and Excitement 

01:59 Defining Personal Success 

03:45 Importance of Relationships 05:05 Work and Financial Success 

06:39 Embracing Reality and Challenges 

08:09 The Power of Your Inner Circle 

10:11 The Importance of Stretching 

12:35 Retention and Staff Quality 

16:50 Productivity Tips 

20:46 Public Speaking Secrets 

23:07 Parenting Advice and Personal Stories 

27:40 Final Thoughts and Encouragement

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business? 

Click here to schedule a free one on one strategy session!


Mike Boyle Private Interview14 Jun 202400:48:30

00:00 Introduction and Guest Welcome

00:55 The Impact of Functional Strength Coach

02:59 Paying It Forward in the Fitness Industry

07:09 The Importance of Evolving Training Methods

18:31 Identifying and Partnering with Talent

24:34 Recognizing Character in Business Partners

24:58 The Importance of Integrity and Loyalty

27:01 Balancing Work and Personal Life

28:18 Lessons from Marriage Counseling

33:58 Learning from Successful Clients

37:36 Defining Personal Success

41:48 Financial Wisdom and Investments

47:37 Conclusion and Upcoming Events

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business? 

Click here to schedule a free one on one strategy session!


New York Gym Leaks the Surprising Truth about What Added 42k/month in revenue09 Oct 202500:39:42

Sick of Being Stuck Under $25K a Month?
Click below to learn how to break past it in the next 60 days:
https://coaching.vincegabriele.com/fbu-podcast-accelerator


Podcast Summary

In this episode of Business Secrets for Gym Owners, Vince interviews Christoph Sauerborn, a 23-year-old gym owner from Westchester, NY, who went from making $8,000 a month and paying himself nothing to generating $50,000 a month with 60% margins, all in under a year.

Christoph left investment banking to follow his passion, opened his gym with 20 members, and used smart marketing plays, mindset shifts, and community strategies to rocket past Stage One. His story shows that you don’t need decades of experience to grow fast—you need the right mindset and the right levers


5 Key Points

  1. From Banking to Barbells
    Christoph left a secure investment banking career after realizing he was unfulfilled, betting on himself to build something meaningful.
  2. Starting at $8K and Doing Everything
    He opened with 20 members, ran every session, and paid himself nothing for the first four months while working 10+ hours a day.
  3. Mindset Shift Around Free Offers
    His growth exploded when he embraced giving away services—running buddy months, free trials, and joint venture sweepstakes to fill classes and build trust.
  4. Leveraging Other People’s Customers
    One nutritionist sent a single email that led to 12 new signups worth $120,000 in lifetime value, with zero ad spend.
  5. Systemizing and Scaling Fast
    By outsourcing ads and installing a CRM, he freed up time, brought on staff, and now runs a $50K/month gym with $30K+ profit and a clear path to multiple locations.


Sick of Being Stuck Under $25K a Month?
Click the link below to learn how to break past it in the next 60 days:
https://coaching.vincegabriele.com/fbu-podcast-accelerator

Need help getting more leads, making more money, or buying your time back from your gym business? 

Click here to schedule a free one on one strategy session!


The Dark Side of Owning a Gym13 Jun 202400:54:07
Welcome to a special episode of the Strength Coach Podcast! Today, Vince Gabriel, founder of Gabriel Fitness, Performance, Fitness Business University, and KISS Marketing, takes the mic for an intimate conversation with Anthony Renna. In this raw and revealing episode, Vince shares the unvarnished truth about the dark side of gym ownership.From the outset, Vince delves into the challenges he faced as a gym owner, pulling no punches as he recounts the struggles, setbacks, and trials he encountered along the way. From lawsuits and financial woes to the weight of responsibility for his team and family, Vince lays bare the realities of entrepreneurship in the fitness industry.But amidst the chaos and adversity, Vince finds a silver lining. Through his candid storytelling, he uncovers the profound personal growth and development that emerged from navigating the stormy seas of gym ownership. Vince's journey serves as a testament to the resilience of the human spirit and the transformative power of facing adversity head-on.Join Vince and Anthony for a compelling conversation that offers both a cautionary tale and a source of inspiration for aspiring gym owners and entrepreneurs alike. Strap in for an honest exploration of the highs, the lows, and everything in between on the path to success in the fitness industry. If you're a gym owner seeking answers on how you can grow your gym, makemore money, and have more freedom to do what you love, visitwww.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business? 

Click here to schedule a free one on one strategy session!


How To Make Money With Email09 Jun 202400:16:00
Unlock the secrets to financial success with Vince, where we delve into the lucrative world of email marketing. Join us as we explore strategies, tips, and insider knowledge on how to leverage the power of emails to boost your income and grow your business. Whether you're a seasoned entrepreneur or just starting out, our podcast will provide you with actionable insights to maximize your profits through effective email campaigns. If you're a gym owner seeking answers on how you can grow your gym, makemore money, and have more freedom to do what you love, visitwww.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business? 

Click here to schedule a free one on one strategy session!


How To Stop Summer Holds...06 Jun 202400:28:14
Introducing "Ask Vince," a podcast where you dive deep into the world of business, marketing, and gym ownership with Vince Gabriele. In this episode, Vince tackles burning questions solo due to technical glitches, but the insights are as valuable as ever.From discussing the delicate balance between marketing and sales to navigating summer holds in the fitness industry, Vince shares real-world experiences and actionable strategies. He emphasizes the importance of understanding business trends, preparing for seasonal fluctuations, and staying connected with clients during hiatuses.The conversation doesn't stop there. Vince delves into the art of meeting financial goals, advocating for a proactive approach rooted in weekly scoreboard assessments and strategic adjustments. He highlights the significance of high-value sales and the power of community in driving business success.But perhaps the most compelling segment revolves around the necessity of coaching and mentorship. Drawing from personal experience, Vince underscores the transformative impact of seeking guidance, both in business and personal development. With candid anecdotes and unwavering honesty, Vince inspires listeners to embrace growth through mentorship and community.Join Vince on a journey of empowerment and enlightenment, where every episode promises invaluable insights and actionable advice. Tune in to "Ask Vince" and unlock the secrets to business mastery and personal growth. If you're a gym owner seeking answers on how you can grow your gym, makemore money, and have more freedom to do what you love, visitwww.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business? 

Click here to schedule a free one on one strategy session!


How To Increase Your Take Home Pay...03 Jun 202400:24:48
Join Vince as he reflects on gratitude, personal development, and the importance of connection, each moment on the porch becomes a lesson in itself.From the power of gratitude journals to the impact of heartfelt letters, our host delves into the nuances of empathy and communication. He shares anecdotes about helping a friend overcome weight challenges, emphasizing the importance of genuine support.But it's not all personal anecdotes. Our host also dives into practical advice, advocating for data-driven decision-making in business and the constant pursuit of self-improvement. Whether it's through date nights with a loved one or mastering new skills, the message is clear: growth is essential, both personally and professionally.So sit back, relax, and join us on the front porch as we explore the intersections of life, learning, and laughter. Who knows? If you're a gym owner seeking answers on how you can grow your gym, makemore money, and have more freedom to do what you love, visitwww.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business? 

Click here to schedule a free one on one strategy session!


Do You Want Just One Gym or More...31 May 202400:23:07
Join Vince, a seasoned gym owner and business coach, as he dives into the diverse paths available for gym owners looking to navigate their businesses. Through personal anecdotes and insights gained from industry giants like Seth Godin, Vince explores the nuances between scaling to multiple locations and maximizing the potential of a single gym.In this podcast, Vince delves into pivotal moments of decision-making, like his choice not to expand after consulting with Seth Godin, and how it led him to focus on building one highly profitable gym. He reflects on his journey and shares stories from fellow gym owners, offering invaluable lessons on growth strategies and business management.Through candid conversations and expert advice, Vince invites listeners to contemplate their own goals and aspirations within the fitness industry. Whether you're aiming to amplify the success of a single location or dreaming of scaling to new heights, "The Gym Owner's Path" provides actionable insights and a supportive community to guide you along your journey.Tune in to discover the secrets of successful gym ownership, gain clarity on your business direction, and connect with like-minded entrepreneurs dedicated to shaping the future of fitness. Join Vince and his esteemed lineup of speakers for an immersive experience designed to ignite your passion and propel your gym business forward. If you're a gym owner seeking answers on how you can grow your gym, makemore money, and have more freedom to do what you love, visitwww.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business? 

Click here to schedule a free one on one strategy session!


Two Words That Changed My Life...30 May 202400:04:35
Join us in this empowering podcast episode where we delve into the transformative power of just two simple words: "So What." In a world filled with inevitable challenges and setbacks, it's easy to get caught up in the small stuff, turning molehills into mountains. But what if we could adopt a mindset that allows us to navigate through life's hurdles with grace and resilience?In this insightful discussion, we explore how these two words have become a guiding light for one individual's business and personal life. Drawing from their experience with Transcendental Meditation and a newfound mantra, we uncover the philosophy behind "So What" and its profound impact on maintaining focus, overcoming obstacles, and embracing a more balanced perspective.Discover how applying the "So What" mantra can help you distinguish between what truly matters and what doesn't, allowing you to reserve your energy for genuine challenges while letting go of unnecessary stress and anxiety. Whether you're facing client issues, personal doubts, or unexpected interruptions, learn how to harness the power of "So What" to stay grounded, resilient, and focused on what truly moves the needle in your life.If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com. If you're a gym owner seeking answers on how you can grow your gym, makemore money, and have more freedom to do what you love, visitwww.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business? 

Click here to schedule a free one on one strategy session!


7 Reasons People Leave Your Gym25 May 202400:21:54
Join Vince on this podcast as we delve into the core principles of successful business management, particularly focusing on client retention. In this episode, we draw insights from "The Ultimate Guide to Small Personal Training" and discuss the critical role retention plays in the sustainability of any business.Discover the three pillars of business success: acquiring, retaining, and nurturing clients. Vince emphasizes the analogy of running a business like a football team, where retention strategies act as the defensive line, crucial for maintaining a stable client base. Through engaging anecdotes and practical advice, we uncover the common pitfalls that lead to client attrition and explore effective measures to combat them.From managing client expectations to mitigating factors like relocation and dissatisfaction, we uncover the seven key reasons why clients leave your gym. Learn actionable strategies to address each factor, from fostering stronger connections with clients to adapting programs to prevent injuries and boredom.Whether you're a seasoned gym owner or an aspiring entrepreneur, this episode offers invaluable insights to fortify your business against attrition and cultivate long-term success.Here is the link to get a copy of my new book "The Ultimate Guide to Small Group Personal Training" for Free: www.smallgrouppersonaltraining.com If you're a gym owner seeking answers on how you can grow your gym, makemore money, and have more freedom to do what you love, visitwww.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business? 

Click here to schedule a free one on one strategy session!


Be This, Not That in Your Consultations...24 May 202400:18:21
Join Uncle Vinny in this insightful episode of "Business Secrets for Gym Owners" as he shares invaluable lessons from his recent book launch experience. With his new book, "The Ultimate Guide to Small Group Personal Training," already making waves, Uncle Vinny reflects on the unexpected success of his launch strategy. Despite planning for a four-week campaign, he's already halfway to his goal within the first seven days, showcasing the widespread interest in small group training.But amidst the excitement of his book's reception, Uncle Vinny delves into a poignant personal story about his father's health crisis, highlighting the crucial role of trust and expertise in critical situations. Drawing parallels to business consultations, he emphasizes the importance of being perceived not just as a salesperson but as a trusted advisor.Reflecting on his own approach, Uncle Vinny shares his strategy of prioritizing genuine interest and understanding during consultations. Rather than immediately pitching his services, he advocates for asking insightful questions that focus on the client's needs and goals. He underscores the power of the "R factor question" inspired by Dan Sullivan, a question that prompts clients to envision their desired outcomes, thereby establishing a foundation of trust and rapport.Tune in for actionable insights and valuable strategies to elevate your sales approach and become a trusted advisor in your industry. Don't miss out on Uncle Vinny's expert advice—download your free copy of "The Ultimate Guide to Small Group Personal Training" at smallgrouppersonaltraining.com and embark on your journey toward sales success today! If you're a gym owner seeking answers on how you can grow your gym, makemore money, and have more freedom to do what you love, visitwww.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business? 

Click here to schedule a free one on one strategy session!


#1 Way To Get More Small Group Clients23 May 202400:42:00
This podcast episode features Vince discussing strategies for implementing small group training programs effectively. He provides advice on pricing formulas, marketing tactics, and using stories to appeal to clients' motivations. Vince emphasizes the power of joint ventures for fast client acquisition, recommending gyms partner with local businesses. The discussion also covers best practices for defining a company's culture through core values and hiring processes. Overall, listeners will learn practical tips for building successful small group fitness businesses and creating a strong company culture. If you're a gym owner seeking answers on how you can grow your gym, makemore money, and have more freedom to do what you love, visitwww.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business? 

Click here to schedule a free one on one strategy session!


The Most Important List You've Ever Made in Your Entire Life...22 May 202400:19:27
Join us in this episode as we dive into the transformative power of relationship-based marketing for gym businesses. Vince Gabriel shares his insights and experiences in leveraging influential connections to skyrocket his gym business from zero to seven figures. Discover the Angel 101 List strategy, a meticulously curated list of local influencers and organizations that can propel your gym's growth. From building relationships with football coaches to collaborating with local businesses and community programs, Vince reveals the untapped potential of this often overlooked marketing approach. Learn how to identify your dream customers, pinpoint influential figures, and craft compelling joint ventures that drive customer acquisition and retention. Don't miss out on this actionable guide to revolutionize your gym's marketing strategy and unlock unprecedented growth opportunities. Tune in now and embark on your journey to gym business success! If you're a gym owner seeking answers on how you can grow your gym, makemore money, and have more freedom to do what you love, visitwww.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business? 

Click here to schedule a free one on one strategy session!


Learn the business growth secrets of a Boston Gym Owner that went from 0-$500k in 12 months 02 Oct 202500:40:22

Sick of Being Stuck Under $25K a Month?
Click below to learn how to break past it in the next 60 days:
https://coaching.vincegabriele.com/fbu-podcast-accelerator


Podcast Summary

In this episode of Business Secrets for Gym Owners, Vince sits down with SPF Mastermind member Jason Maher, who went from closing his first gym in San Diego to building a brand-new gym on the East Coast that generated over $500,000 in its first 12 months.

Jason shares his journey of burnout, lessons learned from failure, and how he used those lessons to scale faster than any other gym owner Vince has worked with—going from zero to $63K per month in just one year.

His story proves that even if you’ve struggled, sold, or stepped away from fitness, you can come back stronger and grow a thriving business with the right model, mindset, and mentors


5 Key Points

  1. Burnout at the First Gym
    Jason did everything himself for three years—training, sales, marketing—and hit a ceiling around $18K–$20K a month before selling.
  2. Second Chance, Smarter Play
    When he opened his new gym in Boston, he hired staff within the first month, instead of waiting years.
  3. Marketing as the Game-Changer
    By investing in digital ads and presale systems, he launched with 40 members and profitability from day one.
  4. Retention and Referrals
    With a 2% attrition rate and creative referral strategies like milestone rewards and black card giveaways, growth became sustainable.
  5. $500K in 12 Months
    In his first year back in business, Jason’s gym did half a million in revenue, proving that the right playbook works—even if your first attempt fell short.


Next Step

Sick of Being Stuck Under $25K a Month?
Click the link below to learn how to break past it in the next 60 days:
https://coaching.vincegabriele.com/fbu-podcast-accelerator

Need help getting more leads, making more money, or buying your time back from your gym business? 

Click here to schedule a free one on one strategy session!


RANT: Why Some Gyms Are Struggling Right Now…16 May 202400:24:38
In this episode, Vince addresses the wave of negativity he's been hearing from gym owners, who are blaming external factors like the economy, COVID-19, and the election for their struggles. He emphasizes the critical role of mindset in shaping business success, arguing that a positive, proactive attitude is essential, especially in challenging times.Vince discusses the dangers of a scarcity mindset, the importance of focusing on controllable factors, and the power of using positive language. He also highlights the benefits of surrounding oneself with success-driven individuals and the impact of raising personal standards on discipline and focus.Listeners are encouraged to check out his new book on small group personal training at https://smallgrouppersonaltraining.com/ and consider joining the SPF Mastermind meeting in July for a boost of positivity and actionable insights.Tune in to learn how to shift your mindset, create more value, and drive your business forward. If you're a gym owner seeking answers on how you can grow your gym, makemore money, and have more freedom to do what you love, visitwww.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business? 

Click here to schedule a free one on one strategy session!


7 Deadly Sins Of Small Group Training16 May 202400:27:21
Uncle Vinny dives deep into the key principles of launching and running a successful small group training program. He shares insights from his new book, focusing particularly on the "Seven Deadly Sins of Small Group Training," which highlight common mistakes gym owners make when implementing this model. Uncle Vinny emphasizes the importance of treating small group training as a distinct service, rather than just a scaled-down version of large group sessions. He discusses the significance of proper pricing, strategic gym organization, and the need to provide individualized attention to clients. Vinnie also touches on how to avoid logistical pitfalls, such as asking clients to fill their own groups and inconsistently pricing sessions. Tune in to gain valuable knowledge and transform your approach to small group training!Here is the link to get a copy of my new book "The Ultimate Guide to Small Group Personal Training" for Free: www.smallgrouppersonaltraining.com If you're a gym owner seeking answers on how you can grow your gym, makemore money, and have more freedom to do what you love, visitwww.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business? 

Click here to schedule a free one on one strategy session!


Small Group Marketing What NOT To Say16 May 202400:14:56
Hey guys, it’s Uncle Vinny! In this episode, I’m sharing some nuggets from my new book on small group training, especially about marketing. We'll dive into why empathy beats sympathy in marketing, insights from my mentor on understanding your clients, and how to truly connect with your market to create messages that resonate. If you want to up your marketing game, don’t miss this one! Grab a free digital copy of my book "The Ultimate Guide to Small Group Personal Training" at: www.smallgrouppersonaltraining.com. Thanks for tuning in and for all your support! If you're a gym owner seeking answers on how you can grow your gym, makemore money, and have more freedom to do what you love, visitwww.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business? 

Click here to schedule a free one on one strategy session!


Why Semi Private is Lame15 May 202400:52:33
In this episode, Vince and Anthony Rena discuss the world of small group training, exploring why the term "semi-private" is a misnomer and can even be offensive. Vince reveals the deadly sins of small group training, unveil his most guarded marketing secret, and explain why medium group training often fails. Plus, they discuss why the popular "workout of the day" approach is flawed. Tune in to get a sneak peek of the topics covered in celebration of Vince's new book! Don't miss out on this insightful and thought-provoking conversation!Here is the link to get a copy of my new book "The Ultimate Guide to Small Group Personal Training" for Free: www.smallgrouppersonaltraining.com If you're a gym owner seeking answers on how you can grow your gym, makemore money, and have more freedom to do what you love, visitwww.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business? 

Click here to schedule a free one on one strategy session!


How To Know When You're Ready For Bigger Things15 May 202400:06:49
Here is the link to get a copy of my new book "The Ultimate Guide to Small Group Personal Training" for Free: www.smallgrouppersonaltraining.com If you're a gym owner seeking answers on how you can grow your gym, makemore money, and have more freedom to do what you love, visitwww.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business? 

Click here to schedule a free one on one strategy session!


Ask Vince: Making Your Vision a Reality, Fearless Decision Making, and Mastering the Art of Delegation15 May 202400:35:40
In this episode, we explore three impactful topics: the incredible story behind receiving a shout-out from the world's greatest marketer and the lessons learned from it, strategic advice for gym owners on navigating the current economic challenges, and a detailed delegation formula to enhance productivity by effectively identifying tasks to delegate, choosing the right people, and ensuring clear communication and feedback.Here is the link to get a copy of my new book "The Ultimate Guide to Small Group Personal Training" for Free: www.smallgrouppersonaltraining.com If you're a gym owner seeking answers on how you can grow your gym, makemore money, and have more freedom to do what you love, visitwww.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business? 

Click here to schedule a free one on one strategy session!


Vince’s Unusual Interview On The Business Of Strength Podcast13 May 202400:50:26
Claim Your Own Copy Of Vince's Small Group Training Book!: https://smallgrouppersonaltraining.com/Listen to the inspirational conversation between Dan Goodman and Vince Gabriel on this Business Of Strength Podcast episode. As a seasoned personal trainer and gym owner, Vince shares his inspiring journey from financial struggles to business success. He also opens up about his early days, overcoming adversity, and discusses the importance of data-driven decision making. If you're a gym owner seeking answers on how you can grow your gym, makemore money, and have more freedom to do what you love, visitwww.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business? 

Click here to schedule a free one on one strategy session!


How To Get A Free Copy Of My Book13 May 202400:15:38
Link to Vince's Small Group Training book: https://smallgrouppersonaltraining.com/Vince shares his excitement about his new book, "Small Group Personal Training," and discusses the benefits of the small group training model for gym owners. With 16 years of experience in small group training, Vince shares his expertise on marketing, pricing, and migrating to this profitable model. He also offers a free digital copy of his book at https://smallgrouppersonaltraining.com/.Also be sure to follow the podcast so you don't miss any of Vince's episodes! If you're a gym owner seeking answers on how you can grow your gym, makemore money, and have more freedom to do what you love, visitwww.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business? 

Click here to schedule a free one on one strategy session!


[Ask Vince] Navigating Debt, Expansion, and Leadership13 May 202400:33:00
Vince shares the strategy he used to help a struggling gym owner get out of the red and back into the black. You'll also discover unique techniques for expanding your brand as an investor and finding rockstar employees to take your business to the next level. Plus, Vince reveals the top events and masterminds that can catapult your leadership abilities and gym profits. Don't miss this action-packed show for proven tactics to overcome any challenge and skyrocket your gym's success. If you're a gym owner seeking answers on how you can grow your gym, makemore money, and have more freedom to do what you love, visitwww.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business? 

Click here to schedule a free one on one strategy session!


[Ask Vince] Lessons from my Grand Canyon Journey: Failure, Business and Beyond02 May 202400:39:03
Join Tom (aka Leo) and Vince Gabriel on this episode of Ask Vince as they discuss Vince's recent hiking adventure at the Grand Canyon. Vince shares his experience of attempting to hike from the South Rim to the North Rim and back again, a challenging 50-mile journey. Although he didn't complete the hike, he met a fellow hiker who turned out to be a valuable business connection. They discuss the importance of listening to your body and mind, and how experience and trust play a role in overcoming uncertainty and fear. If you're a gym owner seeking answers on how you can grow your gym, makemore money, and have more freedom to do what you love, visitwww.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business? 

Click here to schedule a free one on one strategy session!


How to Get Past 25k Per Month (Gym Owners Only)26 Sep 202500:24:25

Sick of Being Stuck Under $25K a Month?
Click below to learn how to break past it in the next 60 days:
https://coaching.vincegabriele.com/fbu-podcast-accelerator

Podcast Summary

In this episode of Business Secrets for Gym Owners, Vince dives into the brutal reality of Stage One—that zero-to-$25K revenue grind where the gym lives and dies on your back.
Fresh off selling his marketing agency and hammering out 17,000 words of his new book Eight Profit Levers, Vince shares the exact moves any gym owner can use to escape Stage One and hit $35K–$50K a month.

He explains why staying too long in Stage One leads to burnout, why money problems—not lack of hustle—keep owners stuck, and how a few high-impact “profit levers” can change everything.


5 Key Points

  1. Stage One Is a Grind
    Running a $0–$25K gym is like being LeBron on the court with middle-schoolers—you’re carrying the whole game.
  2. Money Is the Real Trap
    You can’t hire help if you don’t have cash flow. Profit levers fix that first.
  3. Raise Prices, Ring the Register
    A single price move—done right—can add thousands in recurring revenue overnight.
  4. Leads on Autopilot
    Simple Facebook ads at a small budget can turn $1K into $30K in lifetime value.
  5. Get Out Fast or Burn Out
    The longer you stay in Stage One, the harder it is on your body, brain, and family.


Sick of Being Stuck Under $25K a Month?
Click the link below to learn how to break past it in the next 60 days:
https://coaching.vincegabriele.com/fbu-podcast-accelerator

Need help getting more leads, making more money, or buying your time back from your gym business? 

Click here to schedule a free one on one strategy session!


How To Become A More Profitable Gym30 Apr 202400:19:59
In this episode of Business Secrets for Gym Owners, Vince Gabriel discusses his upcoming two-day workshop, Profit School. He shares how he started coaching gym owners by sharing his own experiences and strategies for running a successful gym. The workshop, held at his gym in New Jersey, will allow attendees to see firsthand how he runs his business and learn from his coaches and members. The focus of the workshop is on increasing profits, and Vince will lead exercises on creating a clear vision, time management, marketing, sales, and hiring. He emphasizes that this workshop is geared towards gym owners who have already found success but are looking to take their business to the next level. If you're a gym owner seeking answers on how you can grow your gym, makemore money, and have more freedom to do what you love, visitwww.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business? 

Click here to schedule a free one on one strategy session!


The 2 Most Important Things For A Gym Owner To Spend Time Doing22 Apr 202400:24:46
In this episode of "Business Secrets for Gym Owners," Uncle Vinny shares key insights from his latest CEO mastermind session, reflecting on the ups and downs of running a gym. Uncle Vinny discusses the challenges and victories that shape the entrepreneurial journey in the fitness industry. The episode focuses on strategic planning and the power of a clear vision, discussing how gym owners can achieve long-term success and personal fulfillment by analyzing their business operations and setting structured goals. Vinny's engaging stories from the mastermind underscore the importance of resilience and effective leadership in navigating the complex landscape of gym ownership. If you're a gym owner seeking answers on how you can grow your gym, makemore money, and have more freedom to do what you love, visitwww.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business? 

Click here to schedule a free one on one strategy session!


[Ask Vince] Prioritizing Focus, Team Support, and Financial Health18 Apr 202400:34:16
In this episode, Vince draws from his extensive experience in the fitness industry to share insights on key topics such as avoiding distractions, maintaining focus on priorities through consistency, and developing vital skills in marketing and leadership. They discuss the importance of adapting to different generations, prioritizing employee care, and the importance of understanding your finances for effective decision-making. Vince emphasizes the significance of maintaining a healthy cash cushion and achieving a 20% profitability goal, while also aiming for 10% annual growth. Additionally, Vince discussed The Profit School workshop on June 8th and 9th in Berkeley Heights, which will focus on enhancing financial management and marketing strategies through interactive presentations and problem-solving sessions.Click the link below to learn more!https://gymprofitschool.com/ If you're a gym owner seeking answers on how you can grow your gym, makemore money, and have more freedom to do what you love, visitwww.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business? 

Click here to schedule a free one on one strategy session!


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