Explorez tous les épisodes du podcast FiredUp! - The Startup Marketing Podcast
| Titre | Date | Durée | |
|---|---|---|---|
| Email Marketing in the AI Era | 03 Jul 2025 | 00:38:39 | |
In an era of constant change in the digital marketing world, email marketing remains a powerful and consistent channel for connecting with audiences. To better understand how this seemingly old-school communication method has not just survived but thrived in the AI era, Firebrand experts Nicole and Morgan sit down to unpack the historical significance of email marketing, current strategies, and the future potential of this marketing tool in the age of AI. This week, episode 95 of the FiredUp! podcast is about email marketing in the AI era! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! Podcast, the Firebrand team shares their email marketing best practices and actionable steps you can take right now to continue leveraging this reliable marketing tool in a world dominated by artificial intelligence. Morgan and Nicole discuss:
Don't let your email marketing strategy become stagnant. Start experimenting with AI-powered tools, focus on creating value for your readers, and continuously refine your approach to stand out in crowded inboxes. Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! LINKS MENTIONED: Ep 22: Cold email works! Learn why with Dan Englander CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. X (Formerly Twitter) | |||
| How to Combat Ad Fraud with Rich Kahn | 26 Jun 2025 | 00:43:30 | |
Last year, over $700 billion was spent on digital marketing. Of that, $140 billion was stolen by fraudsters. Let’s face it: it’s no longer a question of whether you have fraud, but a question of how much fraud is affecting your business. To address these massive concerns, Rich Kahn, co-founder and CEO of Anura.io, an ad fraud solution, joins us on the podcast to dive deep into the world of digital ad fraud. We discuss everything from how these fraudsters are siphoning billions from digital marketing budgets, the impact this has on business worldwide, and the challenges of combating this growing threat. This week, episode 94 of the FiredUp! podcast is about how to combat ad fraud! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. Rich Kahn is a digital marketing pioneer and the CEO of Anura.io, a cutting-edge ad fraud prevention platform. With over 31 years of experience, he has successfully bootstrapped five multimillion-dollar internet companies and was named Ernst & Young’s Entrepreneur of the Year in Technology. Rich’s expertise in digital advertising and fraud detection has helped clients identify over $1.2 billion in fraud in just the past year. A lifelong coder and entrepreneur, he’s been featured on CNN and various top industry podcasts. In this episode of the FiredUp! podcast, Rich Kahn shares what digital ad fraud is, how big of a problem it has become, and actionable steps you can take right now to protect your business and your marketing budget from these cybercriminals. Rich, Morgan, and Nicole discuss:
The digital marketing landscape is under constant attack, with organized crime networks exploiting technological vulnerabilities. Don't let your marketing budget become another statistic. Take action today by getting a free fraud scan and understanding your true digital advertising performance. Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH RICH KAHN: Email: Rich@anura.io CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. X (Formerly Twitter) LINKS MENTIONED How to Win Friends and Influence People by Dale Carnegie | |||
| How to Hire a Digital Marketing Agency | 24 Apr 2025 | 00:28:08 | |
Choosing the right digital marketing agency can be a complex and challenging process for businesses, especially startups. Fortunately, we have considerable insight into this process and know exactly what it takes to navigate the selection process, so you can set yourself up to maximize the agency’s effectiveness within your startup. This week, episode 85 of the FiredUp! podcast is about how to hire a digital marketing agency! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, the Firebrand team shares five essential steps to selecting an agency that will elevate your marketing efforts and grow your business! Chris and Ian discuss:
Head over to the blog post to learn more: 12 Tips for How to Hire a Digital Marketing Agency Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. X (Formerly Twitter) | |||
| Is AI Making Marketing Worse? | 17 Apr 2025 | 00:40:18 | |
With the uptick in people integrating AI into their workflow, we’re starting to uncover some of the downsides of this rapidly evolving tool. Marketers are finding themselves in a crossroads and asking the question, will generative AI elevate our strategies or reduce us to a sea of bland, algorithmic sameness? The answer: It all depends on how you use it. This week, on episode 84 of the FiredUp! podcast, we’re answering the question: Is AI making marketing worse? Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, the Firebrand team unpacks the pros and cons of AI use in marketing and advice you can take to balance leveraging AI for efficiency while maintaining the human touch people crave.
Morgan and Ian discuss:
Like any tool, there needs to be a balance. Embrace AI as a powerful assistant, but never surrender your unique human perspective. The future of marketing belongs to those who can skillfully blend technological innovation with human insight. Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! EPISODES MENTIONED: Ep 82: Brand Experiences in the AI Era with Brian Tillman and Joe DePalma Ep 27: The Impact of AI on Marketing with Katie King CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. X (Formerly Twitter) | |||
| Is PR Really Dead? | 10 Apr 2025 | 00:41:02 | |
We’ve heard time and time again over the years that PR is dead or content marketing is dead, but we beg to differ. We live in one of the most exciting times of being a marketer. Still, with the rising population of AI tools and the changing buyer behaviors, marketing is certainly becoming more challenging. What worked before doesn’t necessarily keep up with new practices and it’s time to evolve. This week, on episode 83 of the FiredUp! Podcast, our team is unpacking the question: Is PR really dead? Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, the Firebrand team shares their expert insight into the ongoing debate about whether PR and content marketing are truly dying or simply transforming and sharing advice your startup can implement to keep up with the changing times. Morgan, Ian, and Nicole discuss:
Marketing isn't dying—it's evolving. Embrace change, invest in creativity, and focus on creating meaningful experiences that connect with your audience. The most successful brands will be those that adapt, innovate, and tell compelling stories across multiple platforms. Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! LINKS MENTIONED IN THIS EPISODE: Ep 79: What Does it Take to be a Thought Leader? Ep 81: How to Build a Thought Leadership Campaign Ep 82: Brand Experiences in the AI Era with Brian Tillman and Joe DePalma CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. X (Formerly Twitter) | |||
| Brand Experiences in the AI Era with Brian Tillman and Joe DePalma | 03 Apr 2025 | 00:42:32 | |
AI search is changing the game with tools like ChatGPT and Perplexity providing instant answers and affecting website traffic. Even so, your website is a vital asset. So what does a startup need to do to make the most of the traffic they are still getting? To answer this question, we are joined by Brian Tillman and Joe DePalma from Punch, a creative agency for bold brands, to unpack the revolutionary changes AI is bringing to web design, marketing, and brand strategy. This week, episode 82 of the FiredUp! podcast is about brand experiences in the AI era! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Brian Tillman and Joe DePalma share their insights into how AI is impacting branding and user experience for startups and giving actionable strategies to stay ahead of this industry shift. Brian Tillman is Co-Founder and Principal at Punch. In 20 years as a writer, his words have glown up pages from gas station periodicals to Presidential remarks. He has sold race cars, fixed sailboats, toured on guitar, sojourned on motorcycle, and set strategies into motion that have driven hundreds of millions of dollars in revenue for clients. Today, he advises security and technology executives on brand and go-to-market strategy and holds the world record for exclaiming "dang." Joe DePalma is Co-Founder and Principal at Punch. Young Joe chose art school over engineering, which set him on a path to design nearly every website on the internet. Today, Joe advises technology executives on how user experience can unlock revenue growth. And he would advise the Commanders on how to win, should his coaching contract be accepted. "Say Whaaat?" Joe, Brian, Morgan, and Ian discuss:
The AI revolution isn't about replacing human creativity—it's about empowering it. Startups that embrace these technological shifts while maintaining their unique brand vision will be the ones that truly stand out in an increasingly competitive digital landscape. Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH JOE AND BRIAN: joe@punchteam.com CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. X (Formerly Twitter) | |||
| How to Build a Thought Leadership Campaign | 27 Mar 2025 | 00:42:49 | |
We’ve already established that thought leadership is a powerful strategy for startups to build credibility, reduce churn, and drive sales. But where should you start when implementing a thought leadership campaign? The Firebrand team sits down today to dive deep into what it takes to create an effective thought leadership campaign that transforms a brand’s visibility and influence. This week, episode 81 of the FiredUp! podcast is about how to build a thought leadership campaign. Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, the Firebrand team discusses the essential steps it takes to become a thought leader, the various forms of thought leadership content you can create, and practical tips to implement your own thought leadership strategy. Morgan, Chris, and Ian discuss:
Thought leadership isn’t about selling– its about driving meaningful change in your industry. Start small, stay authentic, and consistently share your unique perspective. Your breakthrough moment is just one compelling idea away. Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. X (Formerly Twitter) LINKS MENTIONED IN THIS EPISODE: Ep 79: What Does it Take to be a Thought Leader? [Firebrand] How to Build a Thought Leadership Campaign | |||
| Marketing's Role in Business Leadership with Juliana Pereira | 20 Mar 2025 | 00:45:15 | |
As marketers, it’s easy to get pulled into the day-to-day tactical operations of marketing and lose focus of the big picture. Juliana Pereira joins us as we take a step back and highlight the ways in which marketing impacts various milestones in a startup’s lifespan. From early-stage hiring to fundraising and eventual exit strategies, marketing has an important role to play. This week, episode 80 of the FiredUp! podcast is about marketing’s role in business leadership! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Juliana Pereira shares insights into marketing’s impact throughout the lifecycle of a business and actionable steps you can take right now to maximize your marketing team to drive business growth. Juliana Pereira is a demand generation and growth expert providing consulting services for startups and established businesses with global aspirations looking to scale in the U.S. and beyond. With 20+ years of experience in B2B, B2C and B2B2C marketing, Juliana has worked at various global organizations, from early-stage startups to public companies, across a variety of industries including cross-border ecommerce, global payments, translation tech and services, cybersecurity, nonprofit, and more. As the VP of Marketing at Flow Commerce, Juliana was a key contributor to the $37.5M Series B and a successful $500M acquisition by Global-e during her 3½ year tenure. Juliana also held senior leadership roles at SaaS companies including Trustmi, Revieve, and Smartling. Juliana and Morgan discuss:
Marketing isn't just about creating content—it's a strategic function that can make or break your startup's success. Start by understanding your company's unique needs and how marketing can drive your business forward. Evaluate your current marketing approach and consider how a strategic marketing leader could transform your growth trajectory. CONNECT WITH JULIANA PEREIRA: juliana@jpereiraconsulting.com CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. LINKS MENTIONED: | |||
| What Does it Take to be a Thought Leader? | 13 Mar 2025 | 00:29:30 | |
Many brands and people want to be known as a thought leader, and for good reason! A survey by Edelman has revealed that 70% of prospects would think more of a brand if they had a thought leader and would be willing to pay more for their proposition. But what does becoming a trusted, authoritative voice in your industry take? The Firebrand team is here to break that down today, unpacking what it means to be a thought leader, the risks and rewards associated with becoming one, the role of companies vs. individual thought leaders, and the importance of time and collaboration in developing a distinct point of view. This week, episode 79 of the FiredUp! podcast is about what it takes to be a thought leader! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, the Firebrand team dives into the nuanced world of thought leadership, why it matters for business, and shares their tips on becoming a truly impactful thought leader. Morgan, Chris, and Ian discuss:
Thought leadership isn't a quick win—it's a strategic, long-term approach to building brand authority. Start by identifying your unique perspective, invest time developing your insights, and commit to consistently sharing valuable, forward-thinking content that advances your industry's conversation. Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. X (Formerly Twitter) | |||
| Bringing a Product Mindset to Marketing with Clinton Bonner | 06 Mar 2025 | 00:40:22 | |
Standing out when it comes to your marketing isn’t just about having a great message– it’s about delivering that message with precision, consistency, and innovation. Enter the product mindset: a game-changing approach that takes your marketing from being hit-or-miss to a strategic, repeatable system. Clinton Bonner joins us today to break down how startups and marketing teams can leverage design, technology, and creative thinking to build marketing experiences that not only capture attention but build lasting trust with their audience. This week, episode 78 of the FiredUp! podcast is about bringing a product mindset to marketing! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Clinton Bonner shares why you should ditch traditional marketing playbooks and actionable advice to treat your marketing like a product that can be refined, scaled, and optimized for maximum impact. Clinton Bonner is the Founder of Only Human, a design UX and digital experience consultancy. Only Human helps SMBs and mid-size companies shine like the world's top brands. Focused on user experience, design, and digital journeys, our clients out-punch their weight class because every digital interaction is seamless, beautiful, and useful. Clinton is also a rabid Seattle Seahawks fan and when I'm not caretaking for his clients or family, he is publishing YouTube content for the Sea Hawkers Podcast. Clinton, Morgan, and Nicole discuss:
Take Action: Start by bringing a designer into your marketing process and create a simple design system that captures your brand's unique identity. Remember, even startups can create world-class marketing experiences with the right approach and mindset. Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH CLINTON BONNER: LINKS MENTIONED IN THIS EPISODE: The Invention of Air by Steven Johnson CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. X (Formerly Twitter) | |||
| What Makes a Good Media Pitch | 27 Feb 2025 | 00:33:40 | |
On average, reporters receive between 50-200 pitches daily, with only 8% leading to written articles. So, how do you make sure yours stands out? The Firebrand team joins together to unpack just this. Morgan, Chris, and Ian share their insights into what makes a pitch stand out and how to increase your chances of securing media coverage! This week, episode 77 of the FiredUp! podcast is about what makes a good media pitch! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, the Firebrand team delves into the intricacies of crafting effective media pitches and actionable steps you can take right now to stand out in a crowded field. Morgan, Chris, and Ian discuss:
Mastering the art of the media pitch takes practice, but by focusing on a few key elements, you can increase your chances of securing the media coverage your brand deserves. Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. X (Formerly Twitter) | |||
| You're Fired - Why Clients and Agencies Break Up | 20 Feb 2025 | 00:39:23 | |
Breakups are never easy, even in the business world. When the relationship between a client and their agency comes to an end, it can be an emotional and complex process, with challenges to both sides. The Firebrand team comes together today as they pull back the curtain on the common reasons why these partnerships dissolve and share their insights on how to navigate this delicate situation with grace and professionalism. This week, episode 76 of the FiredUp! podcast is about why clients and agencies break up! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, the Firebrand team shares common reasons why agencies and their clients might break up, whether suddenly or slowly ramping up to the inevitable. They also dive into the impact of these broken relationships on teams and share advice on how to leave the door open for future opportunities. Morgan, Chris, and Ian discuss:
Remember, the marketing industry is a small world, and how you handle these transitions can have a lasting impact on your reputation and future opportunities. Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. X (Formerly Twitter) | |||
| Building a CEO's Personal Brand with Loreta Tarozaite | 19 Jun 2025 | 00:40:07 | |
With the increase in AI-created content, having an authentic personal brand built by your CEO is more important than ever to stand out. But how does one go about deciding what their personal brand even i, and what are the steps they need to take to start building it? To answer these questions, we sit down with Loreta Tarozaite, founder of strategic advisory Loreta Today, as we unpack the art of building an authentic executive presence that cuts through the noise. This week, episode 93 of the FiredUp! podcast is about building a CEO’s personal brand! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Loreta Tarozaite shares expert advice for how leaders can stand out in the overload of AI-generated content and build a powerful personal brand that resonates with audiences and drives business success. Loreta fixes organizational gaps that keep B2B tech companies from achieving their goals. C-suite executives partner with Loreta when they need to align internal operations with external presence. While leadership focuses on running the business, Loreta creates systems that naturally connect, ensuring departments work together efficiently. Think of her as the bridge between a Chief of Staff and a CMO—connecting internal operations with external impact, and transforming organizational friction into strategic momentum. Loreta and Morgan discuss:
Your personal brand is your most powerful professional asset. Start small, stay authentic, and consistently share your unique perspective. Remember, in a world of increasing digital noise, your genuine voice is your greatest differentiator. Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH LORETA: CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. X (Formerly Twitter) LINKS MENTIONED: | |||
| Burning Questions About PR and Marketing [Part 3] | 13 Feb 2025 | 00:36:21 | |
Are you wondering why your landing page isn’t converting? Or if you should be issuing press releases for every announcement? You’re not the only one! In our work, we see similar questions pop up time and time again. Topics like the credibility of market research, choosing the right newswire, data security concerns with new technologies, and so much more are at the forefront of our listeners' and client’s minds. That’s why this week, on episode 75 of the FiredUp! podcast, we are answering more of your burning PR and marketing questions! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. The questions that Morgan, Ian, Chris, and Nicole answer in this episode include:
Have your own burning questions? Send them to firedup@firebrand.marketing for the chance to have them answered on the podcast! Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. X (Formerly Twitter) | |||
| Things ChatGPT Has Ruined | 06 Feb 2025 | 00:40:53 | |
With over 250 million weekly users, the rise of ChatGPT has sent shockwaves through the content creation world, leaving many marketers and writers grappling with how to leverage it both practically and ethically. The Firebrand team joins together in this podcast episode as they discuss the impact of ChatGPT on writing and content creation, exploring both the advantages and drawbacks of using AI in writing. This week, episode 74 of the FiredUp! podcast is about the things ChatGPT has ruined! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, the Firebrand team dives into the idea that efficiency demands are driving the increase of AI in marketing, causing concerns for authenticity and trustworthiness. They also share their advice on finding a balance between leveraging AI tools and preserving the human touch in content creation. Morgan, Ian, and Nicole discuss:
As AI tools continue to evolve, it’s crucial for content creators to strike a balance between leveraging the benefits of ChatGPT and maintaining the authenticity and human touch that readers crave. Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! LINKS MENTIONED: Ep 71: Grammar Wars: When to Break the Rules https://www.buzzsprout.com/2240397/episodes/16436035 (full link for YT) CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. X (Formerly Twitter) | |||
| How to Make Direct Mail Work in 2025 with Kris Rudeegraap | 30 Jan 2025 | 00:34:06 | |
Everyone who has been in the industry for some time is familiar with or has experience with direct mail, or rather, the falling off of this marketing strategy. Kris Rudeegraap is here today as he unpacks the resurgence of direct mail and, more specifically, how startups can integrate direct mail into their marketing campaigns. This week, episode 73 of the FiredUp! podcast is about how to make direct mail work in 2025! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Kris Rudeegraap shares how the “old school” tactic of direct mail and gifting can complement digital marketing tactics and actionable advice you can take to enhance your startup marketing strategies this year. Kris Rudeegraap is the Co-Founder and co-CEO of Sendoso, the leading Direct Mail and Gifting Platform. Kris has more than two decades of Go-To-Market expertise as an individual seller, sales leader, and CEO. Kris started Sendoso in 2016 out of a problem he faced firsthand. Sendoso is backed by $100M+ in venture funding and has seen $250M+ spent on the platform with a global footprint across NAMER, EMEA, and APAC. Kris is passionate about growth hacking, experimental marketing, and AI in GTM. Kris is a California native and currently resides in the San Francisco Bay Area. Kris, Morgan, and Nicole discuss:
As digital channels become increasingly crowded and competitive, finding new ways to stand out and engage your audience is crucial. Direct mail and gifting offer a refreshing, tactile approach that can help you cut through the noise and build stronger connections with your prospects and customers. CONNECT WITH KRIS RUDEEGRAAP: CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. X (Formerly Twitter) | |||
| Competing in an Established Category with Hollie Wegman | 23 Jan 2025 | 00:37:17 | |
In this era of innovation, it is rare for startups, particularly tech startups, to enter into a green field market of opportunities. More often than not, they are up against established industry giants with proven success records. Hollie Wegman, the COO of Attio, a CRM startup, sits down with the Firebrand team to discuss Attio’s unique approach to breaking into the highly competitive CRM space, providing valuable insights for other startups looking to disrupt established markets, offering their unique spin on the product or service. This week, episode 72 of the FiredUp! podcast is about competing in an established category! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Hollie Wegman shares the challenges and opportunities of entering the established CRM market and actionable advice you can apply to your startup’s target market research, product development, marketing strategies, and so much more! Hollie Wegman is the COO of Attio, a next-generation CRM. With over 15 years of experience working alongside founders to build brands, her background in both startups and Fortune 500 companies provides a unique perspective on scaling startups into iconic businesses. Hollie, Morgan, and Chris discuss:
If you take anything from this episode, let it be this: just because you’re entering into a mature market doesn’t mean you have to play small. There is always room to carve out your unique space. Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH HOLLIE WEGMAN: CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. X (Formerly Twitter) Links Mentioned: | |||
| Grammar Wars: When to Break the Rules | 16 Jan 2025 | 00:34:46 | |
As marketers, journalists, and PR experts, we know a thing or two about proper grammar. But sometimes, breaking the rules just feels right. The Firebrand team joins together on this episode as they explore the nuances of writing style, from the beloved Oxford comma to the power of the em-dash and much more! This week, episode 71 of the FiredUp! podcast is about grammar wars! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, the Firebrand team weighs in on the age-old debate of some of the most common grammatical errors and offers insights on the importance of balancing technical correctness with readability and flair. Morgan, Chris, and Nicole discuss:
As writers, we often find ourselves caught in the crosshairs of grammar debates, but the true art lies in finding the balance between technical correctness and creative expression. Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. X (Formerly Twitter) | |||
| Why PR Measurement is Broken | 09 Jan 2025 | 00:48:02 | |
Compared to bigger, more established brands, startups face unique challenges when it comes to measuring the impact of their PR efforts. So much so that we would argue that PR measurement is broken for startups. Morgan McLintic and Ian Lipner come together as they discuss the complexities and challenges of PR measurement, the common problems that arise, and how to face them head-on. This week, episode 70 of the FiredUp! podcast is about why PR measurement is broken! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Morgan and Ian uncover why traditional PR measurement methods often fall short for startups and share practical strategies that startups can use to track the success of their campaigns. Morgan and Ian discuss:
By implementing a strategic and streamlined PR measurement process, startups can unlock the true value of their efforts and make more informed decisions to drive business growth. Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. X (Formerly Twitter) LINKS MENTIONED IN THIS EPISODE: Ep 12: How to Measure PR with Richard Bagnall A Startup’s Guide to PR Measurement AMEC Integrated Evaluation in Communications Framework | |||
| Startup Marketing Predictions for 2025 | 02 Jan 2025 | 00:42:29 | |
As we usher in a new year, our team wanted to continue the tradition of reviewing our industry trend predictions from the previous year, seeing where we were spot on and where we might have missed the mark, and making our predictions for the upcoming year. This week, episode 69 of the FiredUp! podcast is about our startup marketing predictions for 2025! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Morgan, Nicole, Ian, and Chris score their 2024 industry predictions, seeing what came to fruition and what predictions fell flat. The team also dives into their predictions for what they can expect to happen as we enter 2025. The 2024 predictions we review in this episode include:
The 2025 predictions we unveil in this episode include:
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. X (Formerly Twitter) LINKS MENTIONED: On the Blog: Startup Marketing Predictions for 2025 | |||
| The Biggest News of 2024 | 26 Dec 2024 | 00:41:37 | |
2024 had a lot in store when it came to the news stories that shaped our industry. The Firebrand team dives into the re-election of Donald Trump, the impending effects of the Federal Reserve interest rate cuts, what this year’s advancements in AI can tell us about what’s to come, and so much more! This week, episode 68 of the FiredUp! podcast is about the biggest news of 2024! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, the Firebrand team reflects on the biggest news stories from 2024, highlighting the interplay between political developments, economic factors, and technological advancements that shape the future of startups. Morgan, Chris, Ian, and Nicole discuss:
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. X (Formerly Twitter) LINKS MENTIONED: Ep 67: Startup Strategies for 2025: Navigating Social Shifts, AI, and PR Measurement | |||
| Startup Strategies for 2025: Navigating Social Shifts, AI, and PR Measurement | 19 Dec 2024 | 00:40:53 | |
The marketing and PR world is in a constant state of evolution, with seismic shifts in the industry happening as we speak. From mega-mergers to platform disruptions to the continued struggle of attribution, the Firebrand team takes a deep dive into the trending topics impacting agencies and brands. This week, episode 67 of the FiredUp! podcast is about startup strategies for 2025: navigating social shifts, AI, and PR measurement! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, the Firebrand team unpacks some significant marketing and PR developments that impact agencies and brands alike and shares their insider advice for how you can stay ahead of the industry trends. Morgan, Nicole, Chris, and Ian discuss:
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. X (Formerly Twitter) | |||
| The Changing Role of the CRO with Daniel Rock | 12 Dec 2024 | 00:36:00 | |
The role of the Chief Revenue Officer (CRO) has evolved considerably in recent years, becoming a critical position for driving growth and aligning key business functions. Daniel Rock, a two-time CRO himself, joins us on the podcast this week to discuss the many hats of a CRO, from adapting to shifts in buyer behavior, fostering a collaborative go-to-market team culture, and so much more! Daniel also shares his predictions for what we can expect the future of this role to entail. This week, episode 66 of the FiredUp! podcast is about the changing role of the CRO! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Daniel Rock unpacks the changing responsibilities of this role and actionable advice you can take whether you’re looking to step into this role yourself or bring this dynamic leader onto your team. Daniel Rock, the CRO at SuiteFiles, loves to build things. He excels in building revenue functions from the ground up or rebuilding existing ones. Daniel’s life has been in the technology space since he left school. He has over 20 years of experience in the B2B tech sales sector, along with more than a decade in SaaS startups and scale-ups. Daniel, Morgan, and Nicole discuss:
CONNECT WITH DANIEL ROCK: Email: daniel@suitefiles.com Podcast- Wherever I Lay My Hat CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. X (Formerly Twitter) LINKS MENTIONED: | |||
| An Introduction to GEO with Shane Jordan | 12 Jun 2025 | 00:31:24 | |
Generative Engine Optimization (GEO) is rapidly emerging as the next frontier of search strategy. As AI chatbots like ChatGPT and Google’s AI overviews transform how people seek information, brands must adapt their content to be not just searchable but AI-friendly. One of our very own Firebrand team members, Shane Jordan, joins us on the podcast this week as we break down these shifts in search behavior and unpack the best practices for staying ahead of these changes. This week, episode 92 of the FiredUp! podcast is about an introduction to GEO! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Shane Jordan shares the difference between GEO and traditional SEO, best practices for optimizing content for AI, and actionable steps you can take right now to balance SEO and GEO strategies effectively. Shane, Morgan, and Nicole discuss:
Take this as an opportunity to do an audit of your most important web pages. Are they AI-friendly? Do they answer key questions? And do they demonstrate clear expertise in your field? If not, now is the time to edit and adapt! Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! LINKS MENTIONED: 5 Ways to Boost Brand Visibility in AI Search Results CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. X (Formerly Twitter) | |||
| Working with Your VC with Nate Martins | 05 Dec 2024 | 00:37:40 | |
With nearly 11% of all deals closing in December, fostering a successful partnership with your VC will be at the forefront of many startups' minds. Nate Martins joins us on the podcast today to share that your VC does more than just write the check! They play a huge role in your marketing and PR strategy as well. Nate shares his insider’s perspective on how startups can leverage their VC relationships to maximize the impact of their funding news. This week, episode 65 of the FiredUp! podcast is about working with your VC! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Nate Martins dives into the vital role VCs play in supporting their portfolio companies through marketing efforts and actionable steps you can take right now to make the most of your relationship with your VC firm. Nate Martins is a marketing and writer who has spent a decade across disciplines—journalism, PR, content, product, lifecycle, copywriting, and more. He was formerly at Notion for four years as the Head of Content and now is Foundation Capital's Marketing Partner. Foundation Capital is an early-stage venture firm that helps take technical founders from $0 to $1M (and beyond). Outside of work, you'll find Nate playing basketball, taking a hike, and chasing his toddler around. Nate, Morgan, and Chris discuss:
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH NATE MARTINS: CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. X (Formerly Twitter) LINKS MENTIONED: Slouching Towards Bethlehem by Joan Didion | |||
| The Rules of Rapid Response in PR | 28 Nov 2024 | 00:40:34 | |
In the fast-paced world of breaking news, the ability to quickly insert your brand’s voice and expertise can make all the difference. This week, the Firebrand team dives into the art of “rapid response”- the proactive media relations tactic that allows startups and companies to capitalize on timely stories and position themselves as industry experts. Episode 64 of the FiredUp! podcast is about the rules of rapid response PR. Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, the Firebrand team shares how the expectations and practices of rapid response PR have evolved over the years, insider tips for how to get your voice heard, and actionable steps and insider tips for how to get your brand’s voice heard. Morgan, Ian, and Chris discuss:
Remember, success in PR is not binary; every pitch is a learning opportunity to grow and evolve from. Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. X (Formerly Twitter) | |||
| The State of Podcasting | 21 Nov 2024 | 00:39:56 | |
With more and more B2B brands entering the podcasting space every day, you may be wondering what one can really gain from joining the pool of podcasters already using this medium as an extension of their brand. The Firebrand team sits down on the podcast this week to explore the evolving state of podcasting, how to leverage podcasting to connect with their target demographics, enhance overall content strategy, and so much more! This week, episode 63 of the FiredUp! podcast is about the state of podcasting! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, the Firebrand team shares high-level podcasting stats and trends as we near the end of 2024 and actionable advice you can take to tap into podcasting’s immense potential for brands. Morgan, Ian, and Nicole discuss:
As we look ahead to 2025, podcasting is only expected to grow in both the number of podcasters and listeners. As you plan your content and marketing strategies for the new year, consider how your business might leverage this medium to generate visibility and growth. Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. X (Formerly Twitter) | |||
| The Lost Art of B2B Product PR | 14 Nov 2024 | 00:44:17 | |
Ten years ago, the world of B2B product PR looked very different than it does today. There has been a shift from treating product news as a story in itself to a model where product news is more of a reason to cover your sector or company as a whole. The Firebrand team sits down on the podcast today to discuss the evolution of B2B product PR, how companies can adapt their strategies to keep up with current market dynamics, how to leverage data-driven storytelling, and so much more! This week, episode 62 of the FiredUp! podcast is about the lost art of B2B product PR! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, the firebrand team discusses the decline of traditional product reviews that are forcing companies to rethink their product PR strategies and actionable steps you can take right now to pivot the strategies your company is using to cut through the noise and stand out amongst competitors. Morgan, Chris, and Ian discuss:
While the approach has evolved, product PR remains an essential component of a comprehensive B2B marketing strategy, helping to maintain visibility, communicate innovation, and support broader brand messaging. What will you do to keep up with the trends? Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. X (Formerly Twitter) | |||
| A Guide to Gated Assets | 07 Nov 2024 | 00:48:59 | |
Gated assets are a great way to share your expertise, give your unique point of view, and offer something of value, all in a way that generates leads. But it’s important to understand that not all content should be gated. In this episode, the Firebrand team delves into all things gated assets, from deciding whether to gate your content to crafting offers that speak directly to your audience, optimizing your lead capture forms, and more! This week, episode 61 of the FiredUp! podcast is a guide to gated assets! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, we share our expert insight into which types of content should be accessible to all, which content is best kept gated and actionable steps you can take right now to maximize the impact of your gated assets. Morgan and Nicole discuss:
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. X (Formerly Twitter) LINKS MENTIONED: A Startup’s Guide to PR Measurement The Firebrand Lead Scoring Template | |||
| How to Launch Your Company from Stealth | 31 Oct 2024 | 00:26:05 | |
In Q2, 2024, VCs pumped 3.9 Billion dollars into pre-seed, angel, and seed round companies. That’s over 1,500 companies in that quarter alone. Given this, it is more important than ever that when it comes time to launch your company, you do so in a way that you can stand out. In this episode, Morgan walks through the essential steps for launching a startup so that you can launch with confidence and success. This week, episode 60 of the FiredUp! podcast is about how to launch your company from stealth! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Morgan McLintic shares the six key stages to launching your startup from stealth and the time frame you should expect to set aside for each Morgan discusses:
Just when your launch is coming to a close, you should already be planning for your next move. Perhaps it’s another announcement, a key hire, or a professional event. Whatever it is you should be thinking about it well in advance. Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. X (Formerly Twitter) LINKS MENTIONED: Announcing Funding in H2 2024 [On the Podcast] How to Handle a Startup Funding Announcement [On the Blog] | |||
| The Role of Marketing in Driving Revenue with Christine Schaefer | 24 Oct 2024 | 00:43:21 | |
Everything that people do in a for-profit company is done to drive revenue. More specifically, marketing plays a critical role in driving revenue and pipeline growth. Christine Schaefer, CMO of CrashPlan, joins us on the podcast as she shares her unique approach to marketing, how she ties her marketing efforts to attribution, the metrics she uses to measure success, and so much more! This week, episode 59 of the FiredUp! podcast is about the role of marketing in driving revenue! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Christine Schaefer explains the importance of taking an outcome-driven approach to your marketing efforts and actionable steps you can take right now to find the balance between art and science, incorporating creativity while collecting measurable data. Christine Schaefer’s data-driven, scientific method for her work has helped her lead go-to-market efforts for tech companies for over 25 years. Her marketing, sales, product management, customer education, and operations led her to be instrumental in the phenomenal growth of multiple well-respected start-ups, including BlackCloak and ThreatConnect. Christine has been recognized with awards like the Women in Technology Leadership Award, but she is most proud of the recognition from former team members. Christine, Morgan, and Ian discuss:
CONNECT WITH CHRISTINE SCHAEFER: CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. X (Formerly Twitter) LINKS MENTIONED: Firebrand’s Lead Scoring Model Lighting the Way: Nine Women Who Changed Modern America by Karenna Gore Schiff Five Smooth Stones by Ann Fairbairn | |||
| How to Work With Your VC's Marketing Partner with Laura Spaventa Lewis | 17 Oct 2024 | 00:45:31 | |
The relationship between startups and their venture capital partners can provide immense value when approached the right way. Laura Spaventa Lewis, VP of Marketing at Eclipse, joins us on the podcast today as she gives us a behind-the-scenes look at how early-stage companies can work with their VCs, particularly when it comes to marketing and PR strategies. She dives into how this collaborative relationship can supercharge funding announcements, foster ongoing media relationships, and so much more! This week, episode 58 of the FiredUp! podcast is about how to work with your VC’s marketing partner! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Laura Spaventa Lewis shares her insights on how Eclipse supports their portfolio companies, trends in funding announcements, and actionable steps you can take right now to maximize your relationship with your VC partner. Laura Spaventa Lewis is the VP of Marketing at Eclipse, an early-stage VC company. In her role, she is responsible for the firm’s overall marketing strategy, working closely with portfolio companies to provide strategic and tactical marketing counsel. Prior to working at Eclipse, she built the brand from the ground up at Unusual Ventures and led the international PR team and strategy at AppDynamics, leading up to the eventual acquisition of the company by Cisco for $3.7B. Over her career, Laura has helped shape world-class brands through PR strategy, creative content, messaging, customer marketing, social media, and digital marketing. Morgan and Laura discuss:
CONNECT WITH LAURA SPAVENTA LEWIS: Email: laura@eclipse.vc CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. X (Formerly Twitter) LINKS MENTIONED: | |||
| How to Create Corporate Messaging | 10 Oct 2024 | 00:42:33 | |
Messaging, in essence, is what we agree to say (or not to say) about a particular topic. But when it comes to corporate messaging, it goes much deeper than that. Corporate messaging is what you agree to say about the company and everything that it’s trying to accomplish. This week, episode 57 of the FiredUp! podcast is about how to create corporate messaging! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, we’re exploring the importance of a unified brand message to strengthen marketing efforts and ensure resources are being used effectively. We also discuss the actionable steps you can take right now to build a brand architecture that resonates with both internal and external audiences. Morgan and Chris discuss:
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Shop our merch! Use code ‘fire8rand’ for 50% off X (Formerly Twitter) LINKS MENTIONED: | |||
| How to Recruit a Marketing Team with Chris Jensen | 03 Oct 2024 | 00:34:32 | |
As the economy rebounds and marketing teams prepare to open new positions, it’s essential for startups to adapt their hiring strategies to reflect the market we’re in. Recruitment expert Chris Jensen joins the podcast today to unpack the latest trends and strategies for building a top-notch marketing team. From in-demand skills to streamlining the hiring process, Chris shares his insider perspective to help companies stay ahead of their competition and secure highly sought-after talent. This week, episode 56 of the FiredUp! podcast is about how to recruit a marketing team! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Chris Jensen shares best practices for startups looking to build effective marketing teams in a competitive market and actionable steps you can take right now to guide your next marketing hire. Chris Jensen is the Director of Business Development for JBC Work Genius, a recruitment agency that focuses on marketing roles. With over 24 years of B2B business development experience in the staffing and recruiting industry, he has a deep understanding of staff augmentation, direct hire, and payroll services in the IT, Engineering, Digital, Creative, and Marketing space. Chris and Morgan discuss:
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH CHRIS JENSEN: Email: Chris Jensen <CJensen@workgenius.com> CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. X (Formerly Twitter) LINKS MENTIONED: HiBob.com: 11 challenges with Gen Z: Workplace strategies to maximize Zoomers' potential Participation Marketing by Michael Brito | |||
| What is Happening at TechCrunch? | 05 Jun 2025 | 00:37:38 | |
TechCrunch has been a pivotal publication in the startup and tech ecosystem since its founding in 2005 by Mike Arrington. From its origins as a tech blog to becoming a major media property, TechCrunch has undergone significant changes through multiple ownership transitions and, more recently, has gone through yet another transition. This week, episode 91 of the FiredUp! podcast is about what is happening at TechCrunch? Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, the Firebrand team dives into where TechCrunch has been, the current status of the publication, and what the future holds. Morgan and Chris discuss:
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. X (Formerly Twitter) | |||
| How to Improve Your Copywriting | 26 Sep 2024 | 00:45:18 | |
Writing compelling copy is an art form that requires constant refinement. Too often, we fall prey to the “rules” of writing we have adopted over time that limit us more than they help us. In this episode, the Firebrand team comes together to pull back the curtain on our own processes of writing and tips and tricks we have learned over the years to help you overcome writer's block, maintain your brand voice, and elevate your copywriting skills. This week, episode 55 of the FiredUp! podcast is about how to improve your copywriting! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, the Firebrand team shares some different approaches you can take when sitting down to write a piece of content and tips for becoming a more interesting, succinct, and effective writer. Morgan, Nicole, and Ian discuss:
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! LINKS MENTIONED: How to Handle a Startup Funding Announcement [Firebrand Blog] CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. X (Formerly Twitter) | |||
| How AI Can Power Personal Connections with Dave Sifry | 19 Sep 2024 | 00:56:24 | |
In an era where our digital connections far outnumber face-to-face interactions, we struggle with remembering, let alone maintaining, our Rolodex of network connections. But imagine if there was a way to store all of your past connections and bring them to the front of your mind right when you need them. That is precisely what Dave Sifry set out to do when he founded Warmstart, an AI-powered solution for cultivating enduring business relationships and maintaining personal connections with ease. Dave joins us on the podcast to share his personal pain points that resulted in the creation of Warmstart, a glimpse into the future of how we will build and maintain professional relationships moving forward, and so much more! This week, episode 54 of the FiredUp! podcast is about how AI can power personal connections! In this episode of the FiredUp! podcast, Dave Sifry shares how Warmstart uses data from your email to build profiles on your professional network and provides guidance on how you can use this tool to maintain professional connections authentically. Dave Sifry is a veteran entrepreneur and leader who specializes in software product development and engineering. He has started and built nine companies, both venture-backed and bootstrapped, ranging from productivity systems to mobile apps, enterprise software, Linux services, wireless, blog search, Generative AI, and digital health. In his most recent venture, he founded Warmstart, a smart CRM that helps users maintain their professional connections in an authentic way. Morgan and Dave discuss:
To see a glimpse of Warmstart’s interface, head over to our video podcast episode on YouTube! CONNECT WITH DAVE SIFRY: CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. X (Formerly Twitter) LINKS MENTIONED: The 21 Irrefutable Laws of Leadership by John Maxwell | |||
| Setting Up a Fractional CMO for Success with Jessica Zall | 12 Sep 2024 | 00:51:17 | |
Startups often need strategic marketing leadership but not necessarily the full-time commitment of a traditional CMO. Enter the fractional CMO- an experienced marketing executive who comes in to provide high-level guidance and expertise on a part-time or contract basis. In this episode, we sit down with Jessica Zall, a fractional CMO herself, to unpack everything from finding the right CMO to what to expect from this working relationship and how to effectively leverage this flexible leadership model. This week, episode 53 of the FiredUp! podcast is about setting up a fractional CMO for success! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Jessica Zall shares the difference between working with a fractional CMO and a marketing consultant and actionable steps you can take right now to effectively find, onboard, and get the most from your fractional CMO. Jessica Zall is an accomplished, forward-thinking B2B and B2C marketing and communications leader with over 20 years of global business experience. She is recognized for aligning sales and marketing strategies to generate significant growth, with a special emphasis on fintech, financial services, and B2B SaaS. Through her work, Jessica has built and led highly skilled marketing and communications teams and devised high growth marcom strategies for companies at $5MM to $20B+. Jessica, Morgan, and Nicole discuss:
Remember, marketing is a marathon, not a sprint. It requires long-term vision, consistent effort, and patience. Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH JESSICA ZALL: CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. X (Formerly Twitter) LINKS MENTIONED: Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne | |||
| Lessons from a Year of Podcasting | 05 Sep 2024 | 00:30:23 | |
FiredUp! has officially been in production for a full year! As we celebrate this milestone, our team wanted to sit down and bring you a special episode as we reflect on how far we have come as podcasters, the lessons learned along the way, and what we’re excited about for the future of the show. This week, episode 52 of the FiredUp! podcast is about lessons from one year of podcasting! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. Morgan, Chris, Ian, and Nicole discuss:
Thank you again to our listeners, team, and incredible guests! We are grateful for how far the podcast has come and are excited for everything to come. As a reminder, head to our YouTube channel and engage with us for a coupon for the Firebrand store! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. X (Formerly Twitter) | |||
| How to Avoid Burnout | 29 Aug 2024 | 00:21:51 | |
Burnout is a real struggle in the fast-paced world of startup marketing. It's that feeling of being mentally, physically, and emotionally drained, leaving you demotivated and unable to perform at your best. This week, episode 51 of the FiredUp! podcast is about how to avoid burnout! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Morgan McLintic shares personal experiences with burnout and offers practical strategies to avoid it. Learn how to prioritize your well-being, manage your energy, and regulate your emotions to maintain a sustainable and fulfilling career. Morgan discusses:
If you're feeling the signs of burnout, take action today! Implement these strategies to prioritize your well-being and create a sustainable and fulfilling career. Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. X (Formerly Twitter) | |||
| Announcing Funding in H2 2024 | 22 Aug 2024 | 00:49:14 | |
The startup funding landscape is constantly evolving, and in 2024, the rules of the game have changed once again. Although we are still down from the peak of funding in Q4 of 2021, we are slowly working our way back up with an uptick in the number of funding announcements we’re seeing. To navigate this, the Firebrand team came together to share their insights and observations for announcing funding as we dive deeper into the second half of 2024. This week, episode 50 of the FiredUp! podcast is about announcing funding in H2 2024. Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, the team walks through the planning and timeline required for a traditional funding announcement, how funding announcements have changed over time, and actionable steps you can take right now to set your startup up for success when it comes to announcing funding. Morgan, Chris, and Ian discuss:
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. X (Formerly Twitter) | |||
| Unlocking New Use Cases with Neha Bajwa | 15 Aug 2024 | 00:46:54 | |
Most startups start fairly narrowly solving a particular niche problem. As they grow, the goal is to tackle adjacent use cases or vertical sectors using the same technology they started with. Neha Bajwa, the Vice President of Product Marketing at Neo4j, takes us behind the scenes as we delve into the details of how her company successfully unlocked a new use case expanding into the world of generative AI (GenAI). This week, episode 49 of the FiredUp! podcast is about unlocking new use cases! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Neha Bajwa shares the challenges and successes Neo4j experienced when entering into a new market with their graph database company and things to keep in mind as you explore new use cases with your own technology. Neha Bajwa is the Vice President of Product Marketing at Neo4j, a graph database that has tackled an adjacent market in generative AI. She has over 20+ years of experience as a marketing leader in product marketing, partner marketing, and field marketing. Neha and Morgan discuss:
CONNECT WITH NEHA BAJWA: CONNECT WITH FIREBRAND: LINKS MENTIONED: | |||
| Starting Out with Account-Based Marketing with Ajay Khanna | 08 Aug 2024 | 00:46:39 | |
Often for an early-stage startup, big account-based marketing (ABM) platforms can be too complex, too expensive, and ill-fitting for the stage of business they’re presently operating in. Yet, they still want to take some steps to go on that journey toward ABM. Ajay Khanna the CMO of Mezmo and an experienced marketing leader who has implemented ABM strategies across multiple companies joins us as he shares his insights for navigating the complexities of ABM, especially for early-stage startups. This week, episode 48 of the FiredUp! podcast is about starting out with account-based marketing! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Ajay Khanna shares the challenges and best practices for implementing ABM and actionable steps you can take right now to take an ABM approach tailored to your business. Ajay Khanna is the CMO at Mezmo, a cloud-based telemetry data pipeline that enables application owners to enrich, control, and correlate critical business data across domains. Ajay builds data-driven marketing organizations with measurable revenue impact for growth and scale. He has led marketing strategy and planning, branding, product marketing, PR and analyst relations, and market research for various high-growth organizations, and built healthy sales pipelines with various digital, ABM, and PLG approaches. Ajay and Morgan discuss:
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH AJAY KHANNA CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. X (Formerly Twitter) LINKS MENTIONED: | |||
| How to Take Your Startup to the Next Level with Michelle Denogean | 01 Aug 2024 | 00:34:04 | |
Scaling a startup is no easy feat; what works to get a business off the ground often doesn’t translate into driving sustainable growth. Michelle Denogean, a seasoned professional with over 20 years of experience in the startup world joins us on the podcast today to discuss strategies for scaling your startup, building a balanced team and so much more! This week, episode 47 of the FiredUp! podcast is about how to take your startup to the next level! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Michelle Denogean shares the value in building a balanced team that fills the gaps in the skills and expertise needed to grow and actionable steps you can take right now to make the pivots necessary to scale your startup. Michelle Denogean is a highly sought-after business strategist, helping startups achieve scalable success. More than just a mentor, Michelle speaks from experience, having held several operating roles as Chief Marketing Officer for some of the most successful B2C and B2B brands in the Travel, Automotive, and Real Estate industries. Her passion for asking provocative questions outside the box makes her the perfect catalyst for taking your startup to the next level. Michelle and Nicole discuss:
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH MICHELLE DENOGEAN: CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. X (Formerly Twitter) LINKS MENTIONED: | |||
| Lead Scoring Challenges with Arman Khayyat | 25 Jul 2024 | 00:44:21 | |
While lead scoring is a critical strategy that startup marketers use to prioritize their most promising prospects, it doesn’t come easy. This highly sought-after marketing strategy still has a lot of points of contention and grey areas when it comes to implementation. Today we are joined by one of our own, Arman Khayyat, who leads the technical SEO program for Firebrand as he walks us through all things lead scoring: what it is, why organizations do it despite its challenges, and common approaches to take when implementing it. This week, episode 46 of the FiredUp! podcast is about the challenges of lead scoring! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Arman Khayyat shares the many challenges organizations face when getting started with lead scoring and actionable steps you can take right now to successfully implement a lead scoring strategy that aligns with your business goals. Arman Khayyat is a digital marketing specialist with an analytical background focused on creative, data-driven growth. His focus at Firebrand includes organic and paid search, paid social, data analytics, and content curation. In previous roles, Arman has experience in digital marketing for SaaS and tech startups, paid advertising, and analytics for a startup agency. Arman, Ian, and Nicole discuss:
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH ARMAN: CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. X (Formerly Twitter) LINKS MENTIONED: East of Eden by John Steinbeck | |||
| What's New in Cybersecurity PR with Nick Lagalante | 29 May 2025 | 00:46:45 | |
The world of PR is constantly changing, but nowhere is it evolving as fast as in the cybersecurity space. The stakes are higher, threats lurk around every corner, and well-planned PR strategies often need to take a back seat when crisis arises. Nick Lagalante, the founder and CEO of Fractional 360, joins the podcast today to uncover the intricate strategies behind successful cybersecurity public relations. Together, we cover best practces on how to use your labs team, tips for using your collected data, establishing your CEOs and executives as thought leaders, working with influencers, and so much more! This week, episode 90 of the FiredUp! podcast is about what’s new in cybersecurity PR! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Nick Lagalante dives into the complexities of cybersecurity PR and actionable steps you can take right now to effectively tell your stories, leverage research, and build brand credibility in an unpredictable market. Nick Lagalante, MPS, is the founder of Fractional 360, a B2B fractional marketing and communications consultancy for IT, cybersecurity, and enterprise technology companies. Nick has built award-winning multi-national brand marketing, PR and corporate communications programs and led global teams for some of the most influential vendors in the cybersecurity sector. He is a trusted advisor, marketing executive and seasoned corporate leader. He holds a Masters Degree in Public Relations from Georgetown University and serves on the board of directors at PRSA’s largest national chapter in Washington, DC. Morgan and Nick discuss:
Whether you're a startup or an established cybersecurity company, the key to success lies in authentic storytelling, strategic communication, and a deep understanding of the rapidly changing tech landscape. Start reimagining your PR approach today and watch your brand's visibility and credibility soar. Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH NICK LAGALANTE: CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. X (Formerly Twitter) LINKS MENTIONED: The First 90 Days by Michael Watkins | |||
| How Agencies Price Their Work | 18 Jul 2024 | 00:31:12 | |
As a startup, understanding how an agency builds its pricing, will equip you with the understanding to set a scope of work more accurately, agree on a budget quickly, and help you be a better partner overall. That’s why this week episode 45 of the FiredUp! podcast is about how agencies price their work. Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, McLintic shares the pros and cons of the 3 main agency billing models: time-based, deliverables-based, and value-based, so that you can know where the agency is coming from and foster a successful partnership. Morgan discusses:
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. X (Formerly Twitter) How to Sell Value - Demystified by Crispin Manners (Amazon) | |||
| How to Measure Marketing Performance with Grant Johnson | 11 Jul 2024 | 00:42:15 | |
With more technology, more data, and more processes than ever before, CMOs and heads of marketing are constantly defending decisions and trying to prove the value of marketing. Today’s guest Grant Johnson noticed this and created the Marketing Performance Index for CMOs, a methodology to assess and benchmark marketing performance. He explains how using these key performance metrics can create a more objective ground, fostering more productive, less defensive conversations. This week, episode 44 of the FiredUp! podcast is about how to measure marketing performance! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Grant Johnson shares the 3 core components of the Marketing Performance Index: market presence, brand strength, and pipeline health, and actionable steps you can take right now to use these metrics to measure your marketing’s holistic impact. Grant Johnson is a CMO, mentor, and growth advisor with a proven track record of accelerating revenues and scaling businesses, from tens of millions to over a billion dollars. He has helped build high-performance teams and transform global companies, from early-stage to multi-billion dollar enterprises, including: Billtrust, Emburse, FileNet, IBM, Kofax, Pegasystems, and Symantec. As a key member of executive teams, he has helped drive growth, acquisitions and integration, fostering liquidity events valued at more than $10 billion. Morgan and Grant discuss:
CONNECT WITH GRANT JOHNSON: The Marketing Performance Index CONNECT WITH FIREBRAND: X (Formerly Twitter) The Startup Marketer Outook Report LINKS MENTIONED: | |||
| Burning Questions About PR [Part 2] | 04 Jul 2024 | 00:45:41 | |
In our work, we run into common questions about PR best practices, industry trends, and strategies for startups. As a result, we started a series where our team gets together on the podcast to answer some of the questions we get asked. This week Chris and Morgan answer some of your questions on getting press to attend your events in a post-pandemic world, the best newswire to use, setting a budget for PR programs, and more! On episode 43 of the FiredUp! podcast we’re answering more of your burning PR questions! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. If you haven’t already listened to the first episode we did on burning PR questions, you can listen to that here. The questions Morgan and Chris answer are:
Have your own burning questions? Send them to firedup@firebrand.marketing for the chance to have them answered on the podcast! Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. X (Formerly Twitter) LINKS MENTIONED: Startup Marketer Outlook Report | |||
| 250 Startup Marketers Share Their Plans | 27 Jun 2024 | 00:42:56 | |
At Firebrand, we aim to keep our finger on the pulse of everything happening in the marketing sphere, sharing it with our audience. So, while most startup marketers are finding themselves in the trenches of their business, trying to figure out what’s working, what’s not, and the best practices to keep moving forward, we decided to get involved and find out. We surveyed 250 startup marketers on exactly this, compiling our findings in the Startup Marketer Outlook report that is out now! This week, on episode 42 of the FiredUp! podcast, 250 startups share their plans! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, the Firebrand team dives into the key findings, opportunities, challenges, and future outlooks from surveying 250 startup marketers from around the country and at different points in their business. Morgan, Nicole, Ian, and Chris discuss:
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. X (Formerly Twitter) LINKS MENTIONED: The Startup Marketer Outlook Report | |||