Explorez tous les épisodes du podcast Fire Footwear: Sneakers Talk (with Matt Frates)
| Titre | Date | Durée | |
|---|---|---|---|
| You Will Turn This Off | 25 Aug 2026 | 00:14:36 | |
Another episode where we put aside sneakers as the main, and talk about life. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy | |||
| Sneaker Collabs Are Stale | 18 Aug 2026 | 00:16:49 | |
Sneaker collabs used to feel special when they were fewer and farther between. Nowadays, collabs feel like GRs. Matt talks about how collabs feel stale, and how we may be able to get the magic back. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy | |||
| Yeezys are Back ... Really? | 11 Aug 2026 | 00:14:06 | |
Kanye West and the Yeezy brand have made a return to the sneaker community, in the form of the Yeezy 800. To Matt, both the sneaker and the man are highly underwhelming. What say you? --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy | |||
| In 2026, Comfort is King in Sneakers | 04 Aug 2026 | 00:15:14 | |
Why are Nike and Jordan brand falling behind? It's simple. Other brands are leaning into comfort being paramount for aging sneakerheads. Couple that with great color ways and storytelling? Nike is taking a standing eight count. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy | |||
| Are Sneaker Prices Too High? | 29 Jul 2026 | 00:18:45 | |
Sneaker prices have climbed over the years. So much so that buyers are sitting out releases. A listen of the show asked Matt to talk through sneaker prices and their meaning. He gets into their debut prices, how inflation skews the data, and some other factors at play. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy | |||
| Has Nike SB Lost Its Way? | 21 Jul 2026 | 00:14:56 | |
With the announcement of a Nike SB Foamposite dropping in 2027, you have to ask if Nike SB has lost its way a bit. Skateboard culture and sneaker culture have been associated for decades, but this latest attempt at highlighting the former seems like it misses the mark. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy | |||
| Jordan Design Studio | 09 Jul 2026 | 00:16:52 | |
Jordan Design Studio is the latest announcement by the brand. Focusing on eight cities around the world, and putting names like Chris Gibbs in association with this, Nike hopes to find the next great idea. On the surface it feels like a true means of connection. Is it? --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy | |||
| Why is Nike So Disconnected? | 01 Jul 2026 | 00:16:48 | |
In what feels like a thriving era for sneakers, Nike seems a bit out touch. Sure, they lead in terms of sales and money on a global level, but where are they on the streets? Where are they with the culture? Matt discusses. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy | |||
| Sneakers are Thriving in 2026 | 17 Jun 2026 | 00:15:00 | |
We are halfway through 2026, and sneakers are thriving. Yes you can make the argument that retros are down, resale is gone, and others. In the end, sneakers is thriving and growing for the future because of one element. People like us. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy | |||
| Culture Vultures in Sneakers | 03 Jun 2026 | 00:16:36 | |
Seth Fowler recently got some flak on X for selling a bunch of his collection. It led Matt to think about creators in the sneaker space who may be culture vultures, and the ones who, despite any financial gain, stick around for love of the game; sneakers and content. Respect to all on the content grind. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy | |||
| Unresolved Debates in Sneakers | 27 May 2026 | 00:18:17 | |
Throughout sneakers, there are debates we all have that never get resolved. After looking back at his own sneaker journey, Matt talks through three of these debates, and why they will never be resolved. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy | |||
| I'm Not a Sneakerhead (and that's okay) | 20 May 2026 | 00:18:13 | |
After seeing some creators talking through what makes someone a true sneakerhead, Matt takes a trip down memory lane thinking through ways he has changed as a sneaker lover. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy | |||
| A New Direction for SNKRS | 12 May 2026 | 00:16:39 | |
Nike made headlines with the firing of 90% of the staff working on the SNKRS app. This begs the question of what is next for the platform? Matt chimes in about the intention of SNKRS versus the execution over the years. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy | |||
| The Book of Eastbay - Interviewing Art Juedes and Rick Gering | 14 Apr 2026 | 00:53:24 | |
The Eastbay catalog, for those of a certain age, was one of the most iconic pieces of media in sneaker history. Between its colorful images, consistent presence, and selection, it captured the hearts and minds of youths everywhere. The founders of Eastbay, Art Juedes and Rick Gering, penned a memoir of Eastbay entitled "The Book of Eastbay". They joined Matt to talk about the book, share some stories, and stroll down memory lane. All proceeds from the book go to childhood cancer research. To purchase "The Book of Eastbay": https://bookofeastbay.com/ For information on The Little Warrior Foundation: https://www.littlewarrior.org --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy | |||
| Jae Tips Goes to Nike | 07 Apr 2026 | 00:18:45 | |
Jae Tips emerged on the scene with his loud and proud work with Saucony. Unmistakeble in their appearance, they took the culture by storm. Recently Jae Tips announced an upcoming partnership with the Swoosh. In a world where people are gifted platforms and opportunities, seeing a creator that did more with less be rewarded, feels like an uplifting of the culture for us all. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy | |||
| Changing Tastes in Sneakers | 24 Mar 2026 | 00:17:40 | |
A comment on a YouTube video made Matt think about changing perspectives and tastes. As we get older, should our tastes change in our likes and dislikes? Should we embrace new elements of the culture to gain wisdom and have new experiences? Matt talks though this in both sneakers and life. Big thanks to HomeGrownKicks on YouTube and Instagram for the inspiration. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy | |||
| Air Max 95: Nike's Inflection Point | 17 Mar 2026 | 00:16:54 | |
After receiving his pair of the Neon Air Max 95, Matt realized he underestimated the shoe. In looking through its history and origins, Matt came to see how influential and meaningful the shoe was in the growing history of Nike as a brand. The Air Max 95 not only cemented the Air Max as a staple, but may also have helped bridge the gap between Nike and cool. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy | |||
| The Nike Air Max: Stylish and Innovative | 10 Mar 2026 | 00:19:45 | |
March is Air Max month for Nike. They spend time celebrating some of the best shoes in the lineage. While Matt has visited the history of the Air Max before, this time he looks at the most innovative offerings over the years. One thing is certain, the Nike Air Max has become a staple of style of innovation for Nike. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy | |||
| Community in Sneakers is Important | 03 Mar 2026 | 00:18:42 | |
Sneaker culture can sometimes be made to be only about mass consumerism of sneakers. In reality, it is so much more. What makes the culture so special are the people and stories/experiences they bring. It's our unique perspectives that connect us and is the through line. Matt talks about it. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy | |||
| Jerry Lorenzo and Costco SB Dunks: Icons of a Different Color | 10 Feb 2026 | 00:18:24 | |
After a month long hiatus, Matt comes back to discuss the fizzling of Jerry Lorenzo's partnership with Adidas, and the hype and shock drop that was the Costco Nike SB Dunk. Both are icons in their own way. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy | |||
| Sneaker Releases in 2026 | 06 Jan 2026 | 00:17:52 | |
The year in sneakers that was 2025 was outstanding. Now that 2026 is here, what are the expectations? Will it be a letdown by default? Is it even fair to compare. Matt takes a look at the scene and provides some opinions and observations. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy | |||
| An Authentic Look at My 2025 | 30 Dec 2025 | 00:21:37 | |
The end of 2025 is here, and while it was a great one for sneakers and the community, it was not the greatest year for Matt personally. Matt dives in a little to the uncertainty of the early part of his year, and how that was reframed to a new direction for 2026, and beyond. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy | |||
| My Favorite Sneakers of 2025 | 24 Dec 2025 | 00:20:18 | |
Sneaker of the Year is always talked about this time of year. Really, it should just be what sneakers are your favorite, because what you like is all that matters. Matt gives his favorites of 2025. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy | |||
| Jeff Staple Makes Headlines (the bad kind) | 16 Dec 2025 | 00:19:22 | |
Jeff Staple is a renowned figure in sneaker lore. His work speaks for itself. Recently he stirred up quite a controversy by making a pair of pigeon SB Dunks available for one lucky sneaker lover. Except this pair was fake. Matt chimes in. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy | |||
| Is Sneaker Culture Bored, or Spoiled? | 09 Dec 2025 | 00:16:44 | |
As the sneaker year ends, not only do we debate whether 2025 is a great sneaker year, but Nike announces the new SNKRS Code program. Matt talks about who this program is for, and whether companies are trying to get sneaker culture outside, because boredom has set in with sneakers. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy | |||
| Steph Curry Leaves Under Armor: What's Next? | 25 Nov 2025 | 00:16:33 | |
Big news broke that Steph Curry and Under Armor had ended their long-standing partnership. Speculation is running wild as to where Steph will end up. There is a brand out there that excites Matt more than others. Wherever he ends up, his legacy will be defined by long into retirement. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy | |||
| Get Inspired! | 11 Nov 2025 | 00:16:46 | |
Matt uses the Bull Airs "The Scarecrow" shoe, and the processing of video making with it, as a means of inspiration recently. Even in the darkest of times, the smallest of things can light that fire of inspiration. Go out and get it. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy | |||
| FTK? - Talking Doernbecher Freestyle Criticism | 28 Oct 2025 | 00:14:30 | |
Every year the Doernbecher Freestyle Series is unveiled as a vessel to raise money for a children's hospital. As sneakers have grown over the the years, so has the negative criticism of the shoes within the series. Matt talks about showing a bit more grace with these. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy | |||
| Salehe Bembury: Betting on Himself | 21 Oct 2025 | 00:17:22 | |
Most designers chase Nike. Salehe Bembury went a different direction — and it worked. This episode breaks down how Bembury built one of the most respected creative portfolios in sneakers across New Balance, Versace, Crocs, and beyond, including signature silhouettes that stand on their own. A conversation about betting on yourself and redefining what sneaker success actually looks like. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy | |||
| Cool Kicks (and other topics) | 14 Oct 2025 | 00:30:44 | |
After a three week break from sneaker content, Matt is back to catch up on the topics that were over the last month or. From his opinions on the Cool Kicks scandal, to Tom Sachs and the concept of a sneaker participation award, it was good to be back with you all again. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy | |||
| Being a Sneaker Dad | 22 Sep 2025 | 00:16:39 | |
Creative ruts happen for all creators. At times we get burned out and need new inspiration. As Matt was struggling in what to talk about in coming back to Fire Footwear, inspiration came in a small form: his son. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy | |||
| Awake NY Accountability (& more) | 03 Sep 2025 | 00:21:30 | |
Sneaker pre-orders and scamming in the sneaker community. These two stories dominated last week in the game. Matt talks through both and drives home a firm message: accountability and transparency are key. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy | |||
| Embrace Your Life | 25 Aug 2025 | 00:15:31 | |
As the fourth anniversary of his mom's passing comes, Matt has been thinking about life changes over that time. The growth of self and embracing of passions has filled him with perspective and continued yearning for more. Life is short and we should embrace it as much as we can. Are you? --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy | |||
| The Undefeated Jordan 4 | 18 Aug 2025 | 00:15:44 | |
Nike and Undefeated released the most coveted grail in all of sneakers with their mass release of the Undefeated Jordan 4. By most measures, the release was a massive success. There has been chatter about delayed shipping, and it begs the question "is sneaker culture spoiled?". Matt gives his take. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy | |||
| Toronto Sneaker Culture (with Trev from In Kix We Trust) | 05 Aug 2025 | 01:13:10 | |
Trev, one fifth of the In Kix We Trust podcast team, joins Matt to discuss his life in sneakers and beyond. They talk about sneakers in Toronto, the emergence of runners, and all the sneaker releases we have now. Trev has a lot to provide the culture, and this chat helps shine some light on his contributions. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy | |||
| Diluted Sneaker History | 28 Jul 2025 | 00:16:39 | |
Nike and Jordan Brand have a unique ability to tell stories with their rich history in sneakers. The frequency of releases has left Matt thinking about whether the brand is diluting their own history by leaving little room between retros. Should Nike lean more into storytelling, or has the culture changed so much that it just doesn't matter? --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy | |||
| Angel Reese Gets A Signature Shoe | 15 Jul 2025 | 00:14:53 | |
Angel Reese just got something Caitlin Clark doesn't have — a signature sneaker. Her new deal with Reebok marks a milestone in her career and a statement for her legacy. But when you look at the shoe itself, it raises a bigger question: are sneaker companies running out of ideas? This episode breaks down Reese's Reebok signature, what it means for her story in the WNBA, and whether the design actually does justice to one of basketball's most polarizing and compelling figures. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy | |||
| Who Is Matt Frates? | 07 Jul 2025 | 00:22:44 | |
Fire Footwear is nearing its third birthday, and looking back on the journey to this point is essential as this podcast grows. Matt sits behind the mic reminiscing about where things started, where they are, and where he wants them to go for the future of this podcast. If you found Fire Footwear recently, this is your chance to get to know the host a little bit more. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy | |||
| Social Media Toxicity | 30 Jun 2025 | 00:15:55 | |
Expounding on his initial episode about the Urban Necessities story, Matt goes into the human elements behind the aftermath. Social media is a mainstay in society and while it has its benefits, it also has many pitfalls. The Urban Necessities situation has been an example of the toxicity that social media can traffic in: taking sides, false narratives, ignorant opinions and more. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy | |||
| Urban Necessities | 23 Jun 2025 | 00:16:00 | |
Urban Necessities, a popular sneaker consignment shop, is under fire due to allegations of defaulted payments and lacking customer service. Matt gives an overall take with the information had at the time (more has since been revealed). Like other scandals before it, Urban Necessities tests the trust of the sneaker community. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy | |||
| Some Iconic Sneaker Moments | 17 Jun 2025 | 00:26:30 | |
The nostalgia brought on by the NBA Finals has Matt thinking about iconic moments in sneaker history. This episode presents 15 seminal moments along the road to sneaker culture in 2025. While sports helped drastically shape the mold of what is sneaker culture today, there are other moments sprinkled in that have had major impacts as well. What is your favorite moment? --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy | |||
| Breaking Down the Nike Price Hikes | 09 Jun 2025 | 00:18:50 | |
Nike raised prices again — and sneakerheads are not happy. But before you write off today's prices as the worst they've ever been, the numbers might surprise you. This episode breaks down Nike's latest price hikes in the context of global trade conditions, then compares today's sneaker prices to historical prices adjusted for inflation. Is it actually as bad as the culture is making it out to be? Matt digs into the data and gives his honest take. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy | |||
| Dick's Sporting Goods Buys Foot Locker | 02 Jun 2025 | 00:16:00 | |
On the heels of the sale of Sketchers, Dick's Sporting Goods makes a huge splash with their acquisition of Foot Locker. Foot Locker, like many businesses, is seeing a decline in sales and stock prices with the world economy in flux. Dick's pounced on an opportunity they hope will rise their value globally. What does this mean for sneaker culture? Matt returns and gives his thoughts. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy | |||
| Sketchers Sells for How Much?! | 16 May 2025 | 00:15:27 | |
Sketchers is a major global footwear brand, and one that has probably never been mentioned on this podcast. Their recent sale, for close to $9 billion, got Matt's attention. While Sketchers and sneaker culture have never been aligned, could this sale be the jumping point for Sketchers to get into the hype game? Matt gives his thoughts. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy | |||
| Pivoting from Basketball Shoes | 02 May 2025 | 00:16:40 | |
Sneaker culture and basketball shoes have been synonymous for ages. Since the advent of the Air Jordan line, countless NBA (and WBNA) athletes have been given the signature shoe treatment. Each year new iterations of these signature lines debut, but has the line grown stagnant. Nike, Jordan Brand, and others need to look to other sports for their future. Matt talks through the possibilities. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy | |||
| Sneaker Conventions | 25 Apr 2025 | 00:30:30 | |
Back from Rome, Matt dives into sneaker conventions, but not in the traditional way. Prior to leaving, friend of the show DeVante Mack (@realmackism on Instagram) recorded an episode for the week Matt was gone. Due to technical issues overseas, it never saw the light of day ... until now. Tap in as Matt reacts to Devante's episode and provides his own commentary on the matter. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy | |||
| Ronnie Fieg and Kith | 11 Apr 2025 | 00:15:27 | |
There have been many sneaker collaborators and influencers over the years. In the wake of the hype of running shoes in the culture, Matt briefly talks through Ronnie Fieg and his history in sneakers. He also talks a bit about Kith's arrival, influence and impact on the sneaker game. Tap in. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy | |||
| Who Are Sneakers Really For? | 04 Apr 2025 | 00:17:18 | |
The demographics of the sneaker world are dynamic. Many times when people hear about a "sneakerhead" they envision a certain look or behavior. The truth is that sneakers and the culture that surrounds them may not be for everyone. The culture attached to sneakers is perhaps made for specific people, but the commodities that are sneakers are for everyone. Matt thinks about his possible missteps as it relates to who he sees as "the culture" and gets introspective with you. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com --- For more amazing podcasts, please visit the Matty Ice Media Network: https://www.mattyicemedia.com/mimnpodcasts Contact us: mattyicemedia@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy | |||
| The Sneaker Economy | 21 Mar 2025 | 00:16:32 | |
With all the hype buzzing about the return of sneakers and sneaker hype, it's a good time to look at what defines the economy of sneakers. Is it just buzz around a release or two? Or is it more? Matt checks in. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy | |||
| (Unintentional) Gatekeeping in Sneakers | 14 Mar 2025 | 00:14:36 | |
Sneakers is an expensive hobby with a large culture. There is a LOT to learn as you navigate. That knowledge can be a barrier to entry, and at times might be seen at gatekeeping. Matt talks through how he might be able to help. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy | |||