If you're finding it challenging to manage marketing tasks, teams, and leadership responsibilities, this episode of the FINITE Podcast is for you. In this episode, we delve into the crucial role of strategy with Juliette Aiken, CMO at Dotdigital.

Juliette offers her perspective on what strategy really means, who should be responsible for it, why it often gets overlooked, and practical steps you can take to prioritise and develop an effective strategy.

By the end of this episode, you'll have actionable advice on how to ensure strategy remains a focal point in your marketing efforts and how to foster strategic thinking within your team.

The FINITE Podcast is sponsored by Clarity, a full-service digital marketing and communications agency. Through ideas, influence and impact, Clarity empowers visionary technology companies to change the world for the better.

In this FINITE Podcast episode, we aim to challenge the prevailing thoughts held by many B2B marketing professionals, backed by research from the renowned Ehrenberg-Bass Institute. We’ll uncross your wires around customer loyalty, net-promoter score, and price sensitivity. 

Jodi speaks with Professor John Dawes, Associate Director (Operations) at Ehrenberg-Bass Institute, who shares insights from his extensive research into whether B2B businesses should prioritise acquisition or retention. 

Do you know how sales and marketing alignment can achieve full marketing attribution? If not, feast your ears on this fantastic FINITE Podcast episode. 

We’re joined by Mitali Israni, Marketing Director at Medallia, who shares her secrets to achieving full multi-touch attribution. We also cover ABM, cookie-less tracking, AI and the death of sales, and how these impact attribution.

This is our first video podcast! Watch it here: https://www.youtube.com/watch?v=j26Cqx1aHdk 

Podcasts are a lucrative channel for marketing growth, to put B2B tech companies in front of their target personas in an engaging way.

On this episode of the FINITE Podcast, you'll learn why podcasting can boost the brand of your company, what it takes to start one, where podcasting is headed and some helpful production tips.

Our guest is Ari Applbaum, VP Marketing at Audioburst - an AI-based Voice Search platform that connects audio content and users. Ari has experience-backed insights into the world of B2B podcasting.

---

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

---

To apply to join the FINITE community, head to finite.community. 

B2B marketers are realising that just like their B2C counterparts, buyers are universally driven by the same psychological concepts.

On this episode of the FINITE Podcast for B2B marketers, Alex talks to Ruslan Tovbulatov, VP of Global Marketing at Gloat. Having lead global innovation at Google and the launch of Google's BrandLab, Ruslan has a deep insight into the importance of emotional storytelling in marketing and why this holds true in B2B.

Listen to the episode to learn why emotion is relevant in B2B marketing, the neuroscience behind B2B decision making and how to find stories to market your B2B company.

---

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

---

To apply to join the FINITE community, head to finite.community. 

Support the show (https://finite.community/)

Customer advocacy can drive retention, improve product and create a sense of pride in being a part of your organisation. 

On this episode of the FINITE Podcast we hear from Kevin Lau, Global Head of Customer Advocacy at Adobe.

Kevin tells us how he empowers Adobe’s customers to get involved, stay loyal and promote Adobe’s products.

---

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

---

To apply to join the FINITE community, head to finite.community. 

Marketing ops encourages a high level of internal processes to keep the B2B marketing function running smoothly. But does this approach work for fast-paced startups or scale-ups that need to shift directions and test new ideas at the drop of a hat? 

On this episode of the FINITE Podcast, we’re joined by Adam Goyette who is currently VP Marketing at Help Scout and also an advocate for scrappiness in B2B tech marketing. 

Adam dives into what scrappiness in marketing means, if it’s a culture or mindset, the upsides and downsides of scrappiness, and his favourite scrappy-friendly tools.

---

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

---

To apply to join the FINITE community, head to finite.community. 

Technical buyers have unique attributes, challenges and demands that B2B tech marketers should take into consideration. 

On this episode of the FINITE Podcast, Alex sat down with Laura Hauser, Head of Marketing at Adaptavist - a global technology and innovative solutions provider of Atlassian apps. 

Laura and Alex discuss key differences between marketing technical and non-technical products, and aspects a B2B marketer should assess in terms of channels, messaging and strategy.

---

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

---

To apply to join the FINITE community, head to finite.community. 

Buyer enablement can reduce the friction of a complex B2B buyer journey. 

In this FINITE Podcast episode, we talked to Ali Din who currently works at Indeed in B2B Enterprise Experience Marketing. Ali has plenty of experience with long, enterprise sales cycles where buyer enablement helps to champion prospects to advocate for a product internally and to get buy in from 10+ decision makers. 

Listen to the episode to find out tactics you can use to encourage your leads to turn into customers. 

Find more information about the complexity of the B2B buying journey by Gartner.

---

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

---

To apply to join the FINITE community, head to finite.community. 

Revenue Operations aligns marketing and sales to find gaps in revenue streams and keep teams at maximum efficiency for business growth. It is a customer centric approach that focusses on the whole buyer journey. 

On this episode of the FINITE Podcast for B2B marketers, our host Alex sat down with Lorena Morales, VP of Marketing at Go Nimbly. Go Nimbly is a Revenue Operations company that helps SaaS companies break down silos between their teams. 

Lorena and Alex dive into the what, why and how of Revenue Operations so that you can start seeing revenue, marketing, sales and growth with a wide lens.

---

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

---

To apply to join the FINITE community, head to finite.community. 

B2B marketers know that content is king. But where should this content go? On your blog? Or somewhere else? 

Amit Bivas, as part of his role as VP Global Marketing at Optimove, also leads a standalone publication for CRM marketers called PostFunnel. PostFunnel is a brand building machine, as it positions Optimove as thought leaders within the CRM space. 

On this episode of the FINITE Podcast for B2B marketers, Alex talks to Amit about how PostFunnel came about, why it works and how he runs it.

---

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

---

To apply to join the FINITE community, head to finite.community. 

Brand building is a must for all B2B companies, in order for them to engage with customers and build a relationship before a sales pitch. At IBM, brand is of particular importance for the 100+ year old company that is constantly evolving in their role as a technological innovator. 

On this episode of the FINITE podcast for B2B marketers, Alex talks to Brendan McGuire. At the time of recording, Brendan was Brand Amplification Leader at IBM, a role that lets the world know what IBM is, what it does and what it stands for. 

Listen to the episode to learn more about brand amplification and how Brendan used stories from IBM’s workforce of 300000+ to amplify the IBM brand. 

---

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

---

To apply to join the FINITE community, head to finite.community. 

GTM planning should be flexible and agile. A go-to-market (GTM) strategy is not just one that drives the marketing of an organisation, it drives the organisation itself. 

On this episode of the FINITE Podcast, let experienced B2B marketing leader Melissa Ayres explain why go-to-market is a business strategy and why it has to remain flexible. Having been a consultant for many years, Melissa creates a GTM plan like a painting on a canvas. She forges alignment between teams, communicates to the C-Suite and avoids planning paralysis! 

At the time of recording, Melissa was a consultant working with Cervest and has since joined them as CMO. Cervest's Climate Intelligence platform, powered by Earth Science AI, helps businesses and governments anticipate and act on the effects of climate risk on physical assets.

---

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

---

To apply to join the FINITE community, head to finite.community. 

How does your marketing strategy find the balance between product and brand? B2B tech businesses often enter markets and try to grow through PLG. This does work, but oftentimes growth is slowed by a neglect of brand strategy.

On this episode of the FINITE Podcast you’ll hear from Nicola Hamilton, VP Marketing Brand and Communications at GoCardless. GoCardless is a hugely successful B2B fintech with a strong brand strategy built over 13 years. As their marketing communications leader, Nicola shares her approach to brand, and the distinction she’s noticed between brand and product-led growth. 

You’ll gain inspiration and insight as to how to balance the two. 

Content marketing is a tried and tested inbound strategy, as B2B marketers know just how valuable it is for educating an audience, generating leads, and shortening the length of the sales cycle. 

On this episode of the FINITE Podcast, we talked to a world-class B2B marketing leader with decades of experience in content marketing. Charles Dimov is the VP of Global Marketing at ContractPodAI, and he shared with us his deep insights into creating a content engine. 

Charles talks through his background with content marketing, how it shifted his organisations and how it impacted the relationship between sales and marketing. He gives us his tips on balancing quality and quantity, how to start a content strategy, and what his plans are for the future of his content marketing.

---

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

---

To apply to join the FINITE community, head to finite.community. 

Sometimes, an organisation needs a complete transformation to strategically set up their marketing function for long term success. Sometimes, they need to do away with traditional marketing methods and lean into digital. 

In this episode of the FINITE Podcast, we talked to Jaime Punishill who is currently CMO at Lionbridge, where he undertook a digital transformation upon starting. Jaime tells us how he deconstructed the old marketing function at Lionbridge and reformed it in a modern, dynamic way. 

Lionbridge is a world leader in localisation and translation for brands, and with over 5000 employees around the world, the digital transformation of their digital marketing and online presence was no small feat. 

---

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

---

To apply to join the FINITE community, head to finite.community. 

A VC's perspective of marketing is an important thing to consider when scaling your tech company to surpass investment rounds.

As a marketer, it can be useful to know what an investor expects of marketing, and how marketing should be structured in series A to series C to increase likelihood of investment.

On this episode of the FINITE Podcast, we dive into the mind of Arthur Noble, who is a Principal at Knight Capital - an investment firm that focuses exclusively on B2B software businesses.

---

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

---

To apply to join the FINITE community, head to finite.community. 

Today we're excited to welcome Jason Bradwell onto the FINITE B2B marketing podcast. Jason is Senior Director, Group Product Marketing and Communications at Deltatre, a technology business providing solutions to the sports and entertainment industry.

Alex is talking to Jason about marketing through an acquisition, which is a really niche but interesting subject. The technology landscape moves quickly, with companies being acquired regularly and Jason shares some great tips on marketing during an acquisition based on some first hand experience. 

Jason also runs his own podcast, B2B Better as well as a B2B marketing newsletter that he publishes weekly called B2B Bite. Follow Jason on Twitter at @JasonRBradwell.

---

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

---

To apply to join the FINITE community, head to finite.community.

Community marketing is a strategy that can deliver high quality leads, build brand awareness and educate your target market.

In this episode of the FINITE Podcast, we talk to Dominique Farrar, Head of Community & Communications at Spendesk. A large part of her role is managing and growing their community for finance leaders, CFO Connect.

Listen to the episode to learn from Dominique's in-depth expertise, as she tells us the benefits and challenges of running a community.

---

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

---

To apply to join the FINITE community, head to finite.community.

On this episode of the FINITE B2B Tech Marketing Podcast, you will learn a step by step guide to building  an inbound content marketing engine for your B2B technology company.

A media engine is an inbound marketing strategy that uses content creation to reach and influence an audience.

We were joined by the Senior Vice President of Marketing at HubSpot, Kieran Flanagan, who is an industry leader in content marketing. Kieran created this step by step guide to help marketers plan a winning content formula.

Alex and Kieran break down the steps and go in depth to find tactical ways you can balance quantity and quality, even as a small team.

---

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

---

To apply to join the FINITE community, head to finite.community.

The marriage between acquisition and retention is a component of B2B tech marketing that drives business success. The ability to generate leads and form strong relationships with customers are of equal importance in a B2B marketing strategy.

Marino Fresch is VP of Acquisition Marketing at Sprout Social. Tara Robertson is CMO at Teamwork, and was Head of Customer Marketing at Sprout Social at the time of recording. .  

This FINITE Podcast episode is about how acquisition and retention marketing work side by side while Sprout continues to grow globally as a world leader in social media management solutions. 

---

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

---

To apply to join the FINITE community, head to finite.community.

Today we have the pleasure of sitting down to record a FINITE podcast episode with Angela Lee. Angela is Senior Demand Generation Marketing Manager within a business unit at LinkedIn, and today we’re talking all things Account Based Marketing. Angela joined LinkedIn to build an ABM approach from the ground up in her current role, and so shares some great tips for anyone looking to get started with Account Based Marketing.

---

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

---

To apply to join the FINITE community, head to finite.community.

On today’s episode I’m talking with Latané Conant. Latané is currently Chief Market Officer at 6sense, an account engagement platform for marketing and sales teams.

Latané has quite literally written the book on modern day B2B sales and marketing, and so we sat down to talk through her book which is called No Forms. No Spam. No Cold Calls.. It offers some really refreshing perspectives on how we can all rethink our approach to enterprise marketing, and the next generation of account-based sales and marketing.

You can find Latané's book on Amazon by clicking here.

---

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

---

To apply to join the FINITE community, head to finite.community.

Our episode today is a conversation with Yam Regev, a seasoned CMO and co-founder who has led the marketing and growth of a number of B2B technology businesses. Yam’s a passionate marketer, and we had a great conversation about a number of areas of driving marketing growth, from entrepreneurship in marketing to marketing team structures to content marketing and much more.

---

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

---

To apply to join the FINITE community, head to finite.community.

We’ve all heard the term ‘customer-centricity’ amidst LinkedIn posts and the webinar invitations in our inboxes. But what does customer-centricity actually entail? And how can B2B marketers demonstrate this to both stakeholders and customers? 

Jodi was honoured to host Simeon Lando on this FINITE Podcast. Simeon is the CMO at FORM3, a next-level B2B fintech driving the future of the payments industry. He’s had a long and successful career in marketing, formerly at titans like PayPal and Barclaycard, to fast-paced fintechs like Refinitiv and Finastra. 

Learn how Simeon approaches his marketing with customer-centricity, and emphasises the importance of research and relationships, with the success stories to prove it. 

Carlota Feliu Argila is an experienced B2B tech marketer, having worked at a number of innovative high end technology solutions businesses. Carlota is currently EMEA Marketing Leader for HP 3D Printing, a business unit within HP. Carlota joined the FINITE podcast to talk all about innovation within B2B marketing, and some of the challenges and opportunities that exist as a marketer within highly innovative technology businesses.

---

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

Kristina Finseth joins us on the FINITE podcast to talk about her journey from sales in an account executive role, to now leading growth marketing at Interseller. After a year long 'experiment' in a sales role that came with lots of learnings, Kristina explains why she is now well placed to head up all demand generation activities across the business development and marketing at Interseller.

---

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

John Watton is an experienced B2B tech marketer, and currently CMO at Yext, a technology company that transforms the way brands offer search to their customers. Search is an ever more important part of great customer experiences, enabling customers to find what they want quickly and easily, and so FINITE podcast host Alex sat down with John to explore how search can play it's part in supporting modern B2B marketing.

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

Rand Fishkin is the Founder of Sparktoro. Previously Founder and CEO of SEO software platform Moz, Rand is a seasoned entrepreneur and founder, as well as the author of Lost and Founder.

Rand has observed just how much the startup ecosystem loves to hype the concept of product-market fit, but also seen first hand just how broken it is as a concept. Rand recently wrote a blog post by the same title, and so we invited him on to the FINITE podcast to talk through it with FINITE Founder Alex in some more detail.

---

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

Nick Harley is VP of Growth at Raygun, an application performance monitoring solution enabling development teams to build high performance software.

FINITE founder Alex sits down with Nick to talk about the importance of trust in B2B marketing, particularly when marketing to technical stakeholders such as CTOs or developers.

---

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

In this episode of the FINITE podcast, host Alex Price sits down with Emmy Granström, Marketing Director at financial services and regulatory data platform SteelEye.

Emmy leads marketing for SteelEye with a small team and in an industry previously dominated by some big legacy technology companies with large marketing budgets. Alex and Emmy dive into how it's possible to compete with just a fraction of the budget.

---

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

Mary Ellen Dugan is Chief Marketing Officer at WP Engine, the world's leading WordPress Digital Experience Platform.

FINITE founder Alex recorded this episode with Mary Ellen to explore how modern day B2B marketing is a mix of both art and science, and the challenges that marketers face in balancing brand building with performance marketing whilst driving growth.

---

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

Rory Sutherland needs little introduction for most marketers.

Rory has recently produced a B2B marketing report called The Objectivity Trap in partnership with LinkedIn's think tank The B2B Institute and I had a chance to sit down with him to talk through some of the findings.

As Vice Chairman of Ogilvy UK, Rory also heads up their Behavioural Science Practice along with being a seasoned author and speaker.

This episode is a must listen for any B2B marketer interested in how people think, and what it means in a B2B context.

Nicolas Derico is Director of Marketing at Wayflyer. FINITE podcast host Alex Price took time to record an episode with Nicolas focused on the 'B2C-ification', sometimes talked about as the humanisation of B2B marketing. Nicolas has some refreshing perspectives on building a more human and authentic brand in the B2B space, and some other B2B tech companies that are worth watching too.

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

Ashley Gatehouse is Chief Marketing Officer at QUANTIQ. On this episode of the FINITE podcast host Alex Price sits down with Ashley to hear about his experiences navigating the C-Suite as a marketer. We talk through the skills, language and expectation management that needs to happen for marketing to thrive in a C-Suite environment, alongside CEOs, CFOs, COOs and others.

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

This episode is set to inspire the structure of your marketing team, whether small, medium or colossal. 

Our guest, Eric Thum, Head of Marketing at VTS, was a winner of our FINITE 30 this year as he has led the marketing for one of the fastest-growing B2B SaaS companies in 2023. You’ll get an inside scoop into how he’s achieved this - through an integrated team structure, aligned metrics and more. 

The FINITE Podcast is made possible by:
- Clarity: the fast growing, global marketing communications agency working with leading technology brands.
- 93x: the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
- And Exclaimer: the industry's leading provider of email signature solutions, empowering businesses to unlock the potential of email as a key digital advertising channel. 

Gustaf Stenlund is VP Growth at Nudge, a smart content dashboard product. Nudge have been on an interesting transition from an enterprise proposition and lengthy sales journey, to a SaaS based self serve model allowing any business to onboard onto the Nudge platform. Gustaf sat down with FINITE podcast host Alex to explore how this has impacted marketing and growth for Nudge.

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy to drives leads, pipeline & revenue growth.

Today we're talking all things Demand Generation in the world of B2B Tech with Clemens Deimann who has led B2B tech & SaaS demand generation and marketing initiatives across scale ups such as Lynda.com, LinkedIn and has consulted for a number of hyper growth tech companies before moving back in house to leading a team at Google.

Disclaimer: The views and opinions presented in this podcast belong solely to the interviewee and do not reflect an official statement or opinion of the author's employer, past employers, or any other organisation or committee this interviewee may have been, currently is or will be affiliated with.

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy to drives leads, pipeline & revenue growth.

Matthieu Baril leads marketing operations at Causeway, a technology platform for the construction industry.

FINITE podcast host Alex Price sat down with Matthieu for a deep dive into Marketing Operations, exploring Matthieu's day to day work, tips and tricks and approach to marketing ops at various levels of maturity in B2B technology companies.

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy to drives leads, pipeline & revenue growth.

Pete Rawlinson has extensive experience leading marketing at a large number of enterprise B2B technology businesses on both side of the Atlantic, including Malwarebytes, Datto, Continuity & AppSense to name a few.

Pete is now CMO at Workvivo, an employee communication platform for the modern workforce.

FINITE podcast host Alex Price sat down with Pete to explore what his role looks like now, how he is approaching building a marketing function from the ground up at Workvivo having recently raise a Series A, and what he thinks the future role of the CMO looks like.

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy to drives leads, pipeline & revenue growth.

Christian Gabriel is CEO & Co-Founder of Capdesk, a platform companies can use to manage their cap table, employee option and warrants.

FINITE podcast host Alex Price sat down with Christian for our first ever episode with a Founder, to pick Christian's brain on his perspective on marketing after a raising a Series A, given this is an interesting inflexion point in a scale up company's growth. We also hear all about his experiences of previously building out a marketing function along with his future plans looking forward.

Visit finite.community to find out more about the FINITE community for B2B technology and software marketers, and join us at a future event.

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy to drives leads, pipeline & revenue growth.

Rachel Truair is Director of Global Enterprise Campaigns at Adobe.

FINITE podcast host Alex Price sat down with Rachel to talk about how to get marketing right during a difficult time such as Covid-19. From building brand loyalty to communicating with honesty - what can B2B technology businesses do to approach the difficult current climate, but also set themselves up with a springboard for future growth?

Visit finite.community to find out more about the FINITE community for B2B technology and software marketers, and join us at a future event.

Disclaimer: The views and opinions presented in this podcast belong solely to the interviewee and do not reflect an official statement or opinion of the author's employer, past employers, or any other organization or committee this interviewee may have been, currently is or will be affiliated with.

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy to drives leads, pipeline & revenue growth.

Dominik Elmiger is Head of Marketing at Ably, a product providing APIs and components for developers to build powerful, reliable, and scalable realtime apps.

Dominik has lots of experience implementing marketing automation solutions into different businesses, including HubSpot, Pardot and Marketo. FINITE podcast host Alex Price talked with Dominik about how to approach a marketing automation implementation project, and some of the pitfalls and war stories to try and avoid!

Visit finite.community to find out more about the FINITE community for B2B technology and software marketers, and join us at a future event.

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy to drives leads, pipeline & revenue growth.

Oli Bridge is the Head of Marketing & Growth at Bonjoro, a platform that allows businesses to boost customer engagement with perfectly timed personal videos.

FINITE podcast host Alex Price sat down with Oli to explore his role as Head of Marketing and Growth at Bonjoro, and to explore how Oli has approached a more innovative approach to growth, away from the 'traditional' inbound marketing method. Instead, Oli's focus has been on customer advocacy and scaling what he calls a 'word of mouth engine'.

Visit finite.community to find out more about the FINITE community for B2B technology and software marketers, and join us at a future event.

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy to drives leads, pipeline & revenue growth.

April Dunford is an author, speaker and consultant with extensive prior experience as a VP Marketing across a number of enterprise B2B technology companies. April now specialises in working with B2B technology businesses to help them position innovative products in ways that customers intuitively understand.

FINITE podcast host Alex Price sat down with April to explore a very current topic - how can B2B tech companies position themselves and adjust their messaging in such uncertain times?

Visit finite.community to find out more about the FINITE community for B2B technology and software marketers, and join us at a future event.

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy to drives leads, pipeline & revenue growth.

Nick Roberts is the Marketing Director of Global App Testing, and innovative quality assurance and testing platform that brings together humans and technology to provide testing services to websites, apps and other digital platforms.

FINITE podcast host Alex Price sat down with Nick to explore his role as Marketing Director at Global App Testing and Nick's data driven approach to optimising the B2B funnel and buyer journey.

Visit finite.community to find out more about the FINITE community for B2B technology and software marketers, and join us at a future event.

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy to drives leads, pipeline & revenue growth.

If you’ve read the title, let us clarify. No, marketing is not dead. If anything it’s more important now than ever. What we mean by the title is that what marketing is and what it should do is shifting.

On today’s podcast episode, we heard from a true pioneer in the space: Jennifer Griffin Smith, Chief Market Officer at Acquia.

In the first half of the episode, Jennifer tells us the distinction between a CMO and Chief Market Officer, which is one that has drastic positive effects across a tech organisation. In the second half, Jennifer gives her take on what B2B tech marketers should all be thinking about next, and B2B trends set for 2024.

The FINITE Podcast is made possible by:
- Clarity: the fast growing, global marketing communications agency working with leading technology brands.
- 93x: the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
- And Exclaimer: the industry's leading provider of email signature solutions, empowering businesses to unlock the potential of email as a key digital advertising channel. 

Cindy Atinault is VP of Marketing at Senseye, an enterprise B2B tech company providing a predictive maintenance solution that drives forward innovative automated industrial operations.

FINITE podcast host Alex Price sat down with Cindy to explore her role as VP of Marketing at Senseye and how the latest MarTech and AI tools can help to empower marketers, get results, drive ROI and more closely align with sales.

Visit finite.community to find out more about the FINITE community for B2B technology and software marketers, and join us at a future event.

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy to drives leads, pipeline & revenue growth.

Steve Toth is SEO Manager at FreshBooks, the all-in-one invoicing and accounting SaaS solution that makes running a small business easy, fast and secure.

Based in Toronto, Canada our host Alex Price joined Steve over a Zoom call to talk all things SEO for B2B SaaS companies and explore Steve's approach to SEO along with how SEO works at FreshBooks. And of course any future trends within the world of SEO.

Steve also runs SEO Notebook, where he has quickly built a following thanks to his deep insights and observations from the world of SEO.

Visit finite.community to find out more about the FINITE community for B2B technology and software marketers, and join us at a future event.

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy to drives leads, pipeline & revenue growth.

Steve Mann is VP of Marketing at ThetaRay, a big data and cyber security platform that provides faster, more accurate analytics solutions for identifying emerging risk, discovering new opportunities, and exposing blind spots within large, complex data sets.

On a recent trip to New York, FINITE podcast host Alex Price sat down with Steve to explore his role as CMO at ThetaRay and have a fascinating (and sometimes philosophical discussion!) on the psychology of marketing!

Visit finite.community to find out more about the FINITE community for B2B technology and software marketers, and join us at a future event.

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy to drives leads, pipeline & revenue growth.