Finding Business Happy with Jennelle McGrath – Détails, épisodes et analyse

Our guest Sam Yarborough is the Chief Growth Officer at Invisory, and the Co-Host of the Friends with Benefits Podcast. Invisory helps companies execute and elevate partner strategies within major marketplaces. Sam’s role is to develop partnerships with Salesforce and help customers break into this large ecosystem to make a meaningful impact for their business. The podcast that Sam co-hosts with her husband Jason is also about revenue-generating partnerships and building professional relationships that last. 

In today’s episode, we are talking about developing partnerships and successful networks to help grow and scale your business. We also discuss the specifics of working with your loved ones and the very successful event that Sam and Jason recently hosted in Montana where they live. 

What is Covered: 

-Sam’s background and how she came to teach people how to build partnerships in Salesforce

-The basis of building trust and relationships with your business partners

-How Sam’s podcast plays a role in building partnerships

-What it’s like for Sam to work with her spouse

-Arcadia Leadership Experience event and lessons learned from it

-Three key things that make a great partnership

-What someone should consider before they enter a partner program

-What business happy means for Sam 

Resources: 

-Learn more about Invisory https://invisory.co/ 

-Listen to Friends with Benefits Podcast Series https://podcasts.apple.com/us/podcast/friends-with-benefits/id1689557087 

-Learn more about MarketVeep https://marketveep.com 

-Find us on LinkedIn https://www.linkedin.com/company/market-veep/ 

-Follow us on X https://twitter.com/market_veep 

-Follow us on Instagram https://www.instagram.com/market_veep/ 

-Find us on Facebook https://www.facebook.com/marketveep/

Tools and Resources Mentioned: 

-Invisory’s Partner Success Tracker https://invisory.co/cloud-marketplace/partner-success-tracker/  

-Superglue - Partner Engagement Platform https://www.superglue.io/ 

-Crossbeam - Eocsystem-Led Growth Platform https://www.crossbeam.com/ 

-Fluency - Advertising Automation Platform https://www.fluency.inc/  

Our guest this week is Stephanie Brown, CEO at Ox & Pine Leather Goods. Stephanie started Ox & Pine back in 2014 with her journals as the flagship product. She has a passion for leatherwork and business and loves spending time with her family. She has an amazing team and enjoys helping others create something meaningful. Ox & Pine is a true example of how to treat a customer above and beyond.

Today we discuss how to elevate your brand with the power of swag. We talk about the trends in the swag space, the value of quality products and the impact of thoughtful gifting. Stephanie shares her insights on developing excellent customer service, company culture and hiring service reps for the business. We also discuss the challenges and rewards of running a family business, finding balance and giving oneself grace in both personal and work life.

What is Covered: 

-How Stephanie developed her leather product line

-The impact of family dynamics on the business

-Crafting leather products as a team building activity and part of company culture

-Current trends in the swag space

-The best examples of how clients used Ox & Pine products to promote their brand

-Things to consider when you want to invest in swag

-Ox & Pine hiring process and internal customer service organization

-What business happy means for Stephanie 

Resources: 

-Use the code Market Veep to get 15% off Ox & Pine products at https://oxandpine.com/ 

-Connect with Stephanie Brown https://www.linkedin.com/in/stephanie-brown-3ab6951a/ 

-Learn more about MarketVeep https://marketveep.com 

-Find us on LinkedIn https://www.linkedin.com/company/market-veep/ 

-Follow us on X https://twitter.com/market_veep 

-Follow us on Instagram https://www.instagram.com/market_veep/ 

-Find us on Facebook https://www.facebook.com/marketveep/ 

In life, as we all know, most lessons aren’t ones that you ask for. There's a moment in every business that you need to get to, where you're able to draw the line in the sand and say what you’re not willing to stand for and how you don’t want to operate as a company.

I truly believe that, if you're willing to do the hard things when it comes to your values, if you’re ready to hire by them, fire by them and lose revenue by them, that’s what really defines your organization.

So today, we're going to share some of our stories and learnings of things that we've gone through, how we've learned how to say no and how it's influenced future decisions.

What is Covered: 

-The first situation where we had to say a hard no and terminate a contract with a client

-How to be graceful when you decide to let a client go and how it can result in better contracts in the future

-Why we turned down a $275,000 deal and why we’d do it again

-How the hardships and difficult lessons actually pushed us towards happy

-What we’ve learned about ourselves through these experiences

-How to get comfortable with being uncomfortable

-Where to find hidden reserves to fight for your core business values

-Why kindness always wins, even when you’re wronged or let down

Resources:

-Get the FREE roadmap to finding and keeping your business happy https://marketveep.com/happy  

-Learn more about MarketVeep https://marketveep.com 

-Find us on LinkedIn https://www.linkedin.com/company/market-veep/ 

-Follow us on X https://twitter.com/market_veep 

-Follow us on Instagram https://www.instagram.com/market_veep/ 

-Find us on Facebook https://www.facebook.com/marketveep/

As we all know, money can be the barrier between being stuck where you are, or breaking through the next level. Whether that is having or not having a budget, using it properly, hidden revenue or misaligned goals, all of this influences your growth trajectory. 

In today’s episode, we're talking about how money secrets are costing you in your business. I’m going to share four common secrets that have helped us get clients to the next level in their businesses. Uncovering these money secrets and revenue hidden in corners will hopefully help you, too, get peace of mind and find your business happy. 

What is Covered: 

-How unclear reporting can hide where most of your ROI comes from

-Why investing in marketing is necessary to reach your growth goals

-How your starting point determines your marketing investment

-Are you spending on marketing without the data to back it?

-The challenges of using traditional channels without the ability to measure ROI

Resources:

-Get the FREE roadmap to finding and keeping your business happy https://marketveep.com/happy  

-Learn more about MarketVeep https://marketveep.com 

-Postalytics - Direct Mail Automation Software https://www.postalytics.com/ 

-Find us on LinkedIn https://www.linkedin.com/company/market-veep/ 

-Follow us on X https://twitter.com/market_veep 

-Follow us on Instagram https://www.instagram.com/market_veep/ 

-Find us on Facebook https://www.facebook.com/marketveep/ 

As humans, we all have values and perspectives that each individual person stands behind. They are a person's compass for how they live their life and make decisions. In business, it's very similar. Core business values help us determine where to drive the ship when we get off course and get us back on track.

Today, we’re going to talk about finding happy business values. We're going to talk about why they're important, how to determine them and what it means for an organization to live them out. I’m also going to share three ideas for how to figure out what you stand for as an organization, as well as share some examples of the companies that do a great job aligning their mission and everyday operations with their core values. 

What is Covered: 

-The challenge of setting core values in a company of people from all walks of life

-The evolution of MarketVeep’s core values over time

-Why it’s important to document a company’s core values 

-How asking good questions in your team can help you determine what happiness looks like at your company

-How to develop a client interview format to help you figure out your core business values

-How other brands can inspire you to align your happy business values

-Why you need to test your core values before committing to them

-What it looks like when a company lives their core values to the fullest

-How many core values should your company stand for?

-Examples of inspiring brands and their core business values

Resources: 

-Get the FREE roadmap to finding and keeping your business happy https://marketveep.com/happy  

-Download MarketVeep’s Culture Deck https://info.marketveep.com/culture-deck 

-MarketVeep About Us Page https://www.marketveep.com/our-story 

-Ebooks and webinars that we recommend https://www.marketveep.com/marketing-ebooks-webinars 

-MarketVeep Blog https://www.marketveep.com/blog 

-Book: Delivering Happiness by Tony Hsieh https://www.amazon.com/Delivering-Happiness-Tony-Hsieh-audiobook/dp/B003QADCNS/ 

-Zappos Core 10 Values https://www.zappos.com/c/about  

-Find MarketVeep on LinkedIn https://www.linkedin.com/company/market-veep/ 

-Follow us on X https://twitter.com/market_veep 

-Follow us on Instagram https://www.instagram.com/market_veep/ 

-Find us on Facebook https://www.facebook.com/marketveep/    

Today we're talking all about the data, the good, the bad, the ugly, and what it looks like when you have it all organized together. The fact is that having all the information at our fingertips helps give us peace of mind. Regardless of it being good or bad, burying our head in the sand and not having a clear access to datasets sets us up for heartaches, landmines and plenty of stress. 

In this episode, I’m going to talk about the importance of connecting all of your data, using systems and automated, granular reporting the right way and setting up dashboards that enable visibility and access to all departments of your company. Because being happy with your data makes way for happiness in other areas of your life, for your team and for the business. 

What is Covered: 

-How connecting data prevents creating silos in a company and creates better results

-How to take advantage of the machine learning capabilities and avoid manual work with data

-What dahsboarding is and how it contributes to being happy with your data

-The most important reports for sales and marketing teams 

-Why data makes sense only if you have hard KPI’s and goals in place 

Resources: 

-Get the FREE roadmap to finding and keeping your business happy https://marketveep.com/happy  

-Book: Scaling Up by Verne Harnish https://www.amazon.com/Scaling-Up-Verne-Harnish-audiobook/dp/B00PMCI89Q/ 

-Align - Strategic Growth Management Software https://aligntoday.com/ 

-Learn more about MarketVeep https://marketveep.com 

-Find us on LinkedIn https://www.linkedin.com/company/market-veep/ 

-Follow us on X https://twitter.com/market_veep 

-Follow us on Instagram https://www.instagram.com/market_veep/ 

-Find us on Facebook https://www.facebook.com/marketveep/     

Life happens, and work sometimes gets in the way, not because people aren't hard workers or caring people. It can be as simple as they couldn't fall asleep at night, or as serious as a family member getting rushed to the hospital. In this episode, I’m going to talk about what it means to be human to your team. 

I’m going to share some stories of life happening and what we did as a business to help. This is not with the intention to brag about it, but to emphasize that it’s not massive financial gestures that make an impact, but the accumulation of all the little ones. So if you are not sure how to give more to your team and how to support them better, this episode is for you.  

What is Covered: 

-3 key things to implement in order to better serve your team: trust people, don’t stop giving, and do it without expecting anything in return

-How to support a team member whose family member passed away

-Ways to help your teammate go through illness and healing period

-Ideas for celebrating with gratitude

-How to extend your support to your team’s loved ones  

Life happens and we don't want to miss it, so make sure to spend time being human and encouraging your team to do so as well. With these ideas, I hope you feel inspired to give more, give often, and give generously to your team, their families and communities. 

Resources:

-Get the FREE roadmap to finding and keeping your business happy https://marketveep.com/happy  

-Learn more about MarketVeep https://marketveep.com 

-Find us on LinkedIn https://www.linkedin.com/company/market-veep/ 

-Follow us on X https://twitter.com/market_veep 

-Follow us on Instagram https://www.instagram.com/market_veep/ 

-Find us on Facebook https://www.facebook.com/marketveep/

Lots of people and companies can scale, obviously, but are they actually happy? What does happy mean when it comes to sales? It's more than just hitting your quota this month, but how much effort did it take to close it? How much manual activity are you doing in a day? And is leadership happy? Can they see the full pipeline at any given moment? Are they able to plan growth for their organization? All of these pieces contribute to the overall company happiness, individual happiness and team happiness.

So today, I’m talking about the elephant in the room - how to create happy, scalable sales teams, ones where salespeople are able to thrive in their roles and be successful. I’m going to discuss the three biggest areas where sales teams struggle to become scalable revenue closing machines, as well as how to use the opportunity of having open conversations about sales processes. 

What is Covered:

-Why marketing and sales teams often fight and point fingers at each other

-How to allow for vulnerability in the conversations with sales and marketing teams

-The importance of asking questions internally throughout the sales process

-The value of visibility and underlying tone of conversations for marketers 

-Why big organizations tend to struggle more with team structures and processes

-How the lack of clearly defined goals prevents sales teams from scaling

-How to improve the transparency of reporting on sales activities

-How to overcome the fear of automation and actually help your team to scale

Resources:

-Get the FREE roadmap to finding and keeping your business happy https://marketveep.com/happy  

-Learn more about MarketVeep https://marketveep.com 

-Find us on LinkedIn https://www.linkedin.com/company/market-veep/ 

-Follow us on X https://twitter.com/market_veep 

-Follow us on Instagram https://www.instagram.com/market_veep/ 

-Find us on Facebook https://www.facebook.com/marketveep/

Your ultimate business mission is to keep your people happy by fostering an amazing company culture based on your core values. It’s surprising that some great organizations avoid promoting their culture for fear of how it might come off, but I believe that not talking about your company culture is not an option. Because how are you going to attract other awesome people to your team and awesome clients to your business? 

In this episode, I’m talking about creating happy relationships and a happy culture internally and externally, about the importance of transparency and honesty in the hiring process, and I’m sharing four key insights into how to keep your people happy as a business leader.          

What is Covered:

-Why talking about company culture is sometimes seen as a red flag 

-The benefits of sharing your story and how to do it the right way 

-How to assess the alignment of values and cultures internally and externally

-How to build trust and avoid negative surprises in the hiring process

-What happy team and clients feel like in real life

-3 key takeaways to keep people happy: 

-Hire with your values and company culture at the center of every conversation

-Work with clients that bring joy and excitement to your team

-Remove things that go against your core values and culture

-Don’t forget to have fun!   

Resources: 

-Get the FREE roadmap to finding and keeping your business happy https://marketveep.com/happy  

-Learn more about MarketVeep https://marketveep.com 

-Find us on LinkedIn https://www.linkedin.com/company/market-veep/ 

-Follow us on X https://twitter.com/market_veep 

-Follow us on Instagram https://www.instagram.com/market_veep/ 

-Find us on Facebook https://www.facebook.com/marketveep/ 

Welcome to Finding Business Happy, a show about living your best life inside and outside of work as a leader in business. I’m Jennelle McGrath, the founder of MarketVeep, a sales and marketing agency born out of a love of helping people and businesses thrive and grow. MarketVeep started as a sole practitioner consultancy, and over time has evolved into a thriving organization that is hyper-focused on people and the company culture.

But it wasn't always a smooth road. For almost a decade we’ve been putting time and thought into answering the question, how do we get to happy? How do we go from unhappy and overworked to living full lives and making sure that everything in business revolves around happiness? How do we, as business leaders, make sure that it’s not just about our time at work, but also about our families, our friends, our hobbies and all the things that bring us joy in life? 

On this show, I’m going to share some of the points of friction that we have experienced and that other businesses experience on their journey to business happy. My intention is to save you the heartache that we and other businesses have gone through, and to help you focus on people and their happiness, because that is what really drives a business forward.

We’re going to look at the big picture in life, at the new ways to expand your mind, the things to do outside of the office, the ways to improve your day-to-day office life, but with a much wider lens of a human than just nine-to-five.  

Because let’s face it, what’s important is finding and keeping your business happy!

Resources: 

-Get the FREE roadmap to finding and keeping your business happy https://marketveep.com/happy  

-Learn more about MarketVeep https://marketveep.com 

-Find us on LinkedIn https://www.linkedin.com/company/market-veep/ 

-Follow us on X https://twitter.com/market_veep 

-Follow us on Instagram https://www.instagram.com/market_veep/ 

-Find us on Facebook https://www.facebook.com/marketveep/