Attracting and retaining top talent is one of the greatest challenges for growing advisory firms. As teams expand, success depends not just on recruiting, but on creating a culture where people feel valued, supported, and empowered to grow. This episode explores how intentional talent development and leadership coaching can help firms build thriving, future-ready teams.

Katie Calagui is the owner of Katie Calagui Consulting, a coaching and consulting firm that partners with financial planning leaders to strengthen their people systems and firm culture. Listen in as Katie shares how firms can move beyond traditional HR to invest in true people development, building training, mentorship, and advancement pathways that reduce turnover and develop next-generation advisors. You'll learn the key metrics that reveal whether your talent strategy is working, common leadership blind spots, and why the best coaches don't give advice—they draw out the wisdom firm leaders already have.

For show notes and more visit: https://www.kitces.com/464

While many advisors seek client referrals, an intentional approach can lead to a steadier flow of leads. Today's guest breaks down how coaching clients on making introductions and small communication tweaks can turn satisfied clients into proactive advocates, driving steady, qualified opportunities week after week.

David Stevens is the President of Stevens Capital Partners, an RIA based in Omaha, Nebraska, managing $500 million in AUM for 475 households. Listen in as David shares how he's built a thriving referral engine—receiving 10 to 15 client introductions per week—by teaching clients how to make meaningful connections instead of simply "asking for referrals." You'll learn about the timing and phrasing he uses to normalize referrals during onboarding, how he uses text messaging in this process, and how his firm has adapted as it has added clients across a range of segments.

For show notes and more visit: https://www.kitces.com/463

Behavioral finance is often viewed as abstract but it can be a powerful, practical tool for helping clients make better decisions and build lives that align with what matters most. This episode explores how applying behavioral insights and positive psychology can deepen client relationships and drive more meaningful planning conversations.

Dr. Daniel Crosby is the Chief Behavioral Officer at Orion, a technology platform serving financial advisors.

Listen in as Daniel shares how he's turned complex behavioral concepts into usable advisor tools, including a "money personality" framework and a flourishing goals assessment. We talk about why understanding where clients fall on five key money dimensions - like communication style or spending vs. saving - can help reduce judgment and improve client outcomes, and how identifying gaps between what clients value and how they feel they're doing in life can spark more relevant financial goals. Daniel also reflects on why advisors must examine their own money beliefs and blind spots, and how practicing nonjudgmental listening may be the most powerful behavioral tool of all.

For show notes and more visit: https://www.kitces.com/454

Ted Jenkin is the consultant of JPTD Partners, a consulting firm based in Atlanta that helps financial advisors gather offers, negotiate, and ultimately sell their advisory firms. What sets Ted apart is his firsthand experience of selling his own $2.2 billion AUM firm, cultivated over a decade. This unique perspective as a former owner deeply influences his approach, enabling him to empathetically guide other advisors through the nuances of mergers and acquisitions.

Listen in as Ted shares the intricacies of mergers and acquisitions, diving into insights from his journey of building a consulting firm and the strategies he employed, such as the 'manufactured celebrity approach', which skyrocketed his firm's success but also led to burnout. He also discusses the nuances of how buyers evaluate advisory firms, the importance of niching down for scalability, and the lessons he learned about recognizing true profit margins and the real value of a firm. You'll hear about his transition from business owner to employee post-sale, the significance of outsourcing weaknesses early on, and invaluable advice for advisors aiming to maximize their firm's value when considering a sale.

For show notes and more visit: https://www.kitces.com/364

Christa Madison is the Managing Director of Financial Planning and Business Development at Sebold Capital, a fee-only RIA based out of Chicago that oversees $300 million across more than 100 households. Christa's distinct approach lies in her adept use of business development and networking skills to rebuild her client base from scratch three times, amidst personal and professional changes. She transformed these challenges into opportunities, adapting to her evolving skills and competencies to seize larger, more profitable ventures.

Listen in as Christa dives into her journey, highlighting the trials and triumphs of her initial foray into insurance sales and the pivotal role of her robust networking and follow-up strategies in rebuilding her client base through various career transitions. She also shares her belief that it takes about three years to transform initial prospecting efforts into a self-sustaining referral network, how she balanced the demands of her burgeoning career with family life, her strategic shift to the RIA channel, and how her early experiences in insurance sales fortified her skills as a financial advisor.

For show notes and more visit: https://www.kitces.com/363

Jeff Brown is the President of Stratos Private Wealth, an RIA based out of San Diego that oversees nearly $1.5 billion in assets under management for over 350 households. Jeff's firm stands out for its innovative career track system, which features well-defined performance indicators across three levels to systematically guide junior advisors toward becoming lead advisors. This unique structure not only clarifies the path to leadership, but also fosters the firm's ability to cultivate senior advisors from within.

Listen in as Jeff discusses his firm's strategy of generating leads for advisors to enhance client retention and explores their unique performance review system alongside growth tactics like client referrals, content creation, and acquisitions. Jeff also reflects on his journey from a wirehouse to embracing the supported independence of Stratos Wealth Partners, the pivotal career lessons from a challenging partnership breakup that now guide his approach to forming partnerships and operations agreements, and the importance of setting ambitious goals early in one's career.

For show notes and more visit: https://www.kitces.com/362

Peter Tiboris is a Partner of Park Avenue Capital, an advisory firm affiliated with Northwestern Mutual based out of New York City that oversees $2.4 billion in assets under management for over 1,300 households. Peter and his business partner have distinctively grown their firm within the Northwestern Mutual ecosystem through organic expansion and strategic mergers and acquisitions. Their position as one of the largest Northwestern Mutual offices, coupled with their ability to leverage debt-financing, has given them a competitive edge that propels their growth.

Listen in as Peter dives into Park Avenue Capital's growth strategies, highlighting their unique approach to acquisitions and the innovative bank financing arrangements that fuel their serial acquisitions. He also shares insights into the creation of 3-person advisor pods designed to enhance client capacity and the firm's commitment to a service-oriented culture that fosters client loyalty, reflects on his entry into the industry post-9/11, and breaks down his forward-thinking approach to business decisions.

For show notes and more visit: https://www.kitces.com/361 

Suzanne Powell is a Senior Financial Advisor that oversees approximately $110 million in assets under management for nearly 150 households at Meridian Wealth Management, an RIA based out of Kentucky. Suzanne stands out for her strategic scheduling, amassing over $100M in AUM by concentrating client and prospect meetings into two 3-month periods each year, enabling her to dedicate the rest of the year to family. She minimizes time on prospecting by efficiently managing a continuous stream of SmartAsset leads with a highly automated response system.

Listen in as Suzanne shares her expertise on driving client growth by managing SmartAsset's lead-generation service, setting up effective communication automations, and strategically targeting leads to amass nearly $70M in new assets. We also discuss how she balances a packed schedule of client meetings with preparation and follow-up tasks, using technology to efficiently present financial plans to save time, her method for nurturing long-term client relationships, and her philosophy on integrating work with quality family life now, rather than waiting for retirement.

For show notes and more visit: https://www.kitces.com/360

Eric Miller, Chief Financial Advisor and Co-Owner of Econologics Financial Advisors, joins the show today to discuss his innovative approach to financial planning. His unique Financial Prosperity Index, a comprehensive assessment covering 100 questions and 9 different domains, provides clients with a holistic view of their financial health—and helps Eric demonstrate the value of his financial planning services beyond traditional metrics like net worth and investment performance.

Listen in as we discuss Eric's niche-focused practice, catering to healthcare professionals, and his successful strategies for acquiring new clients while delivering substantial value. You'll get insights into his client acquisition tactics, his evolving perspective on celebrating achievements, and his advice for young advisors on honing communication skills for a prosperous career in financial advising.

For show notes and more visit: https://www.kitces.com/359 

Veronica Karas is a Senior Financial Advisor at CAPTRUST and works from the RIA's Lake Success, New York office, where she oversees $360 million in assets under management for 200 households. What sets Veronica apart is her distinctive 3-question method to garner referrals from clients, centers of influence, and even prospects—all while maintaining a genuine and non-aggressive demeanor.

In this episode, Veronica dives into her blueprint for onboarding new clients, leveraging a modular planning method spread over a year, and explains the firm's structure that allows associate advisors to work with multiple senior advisors, fostering a rich learning environment and high-touch client service. We also discuss her early-career challenges, her proactive strategy of daily outreach that bolstered her lead generation, and her commitment to ethical practices, even when faced with tough career decisions.

For show notes and more visit: https://www.kitces.com/358

Jon Henderson is the Founder and CIO of Echo45 Advisors. Based in Walnut Creek, California, Echo45 Advisors oversees $163 million in assets under management for more than 180 client households. What sets Jon apart is his meticulous approach to integrating technology and personalized service, culminating in a finely-tuned advisor tech stack and a dedicated "Client Concierge" team member armed with a series of checklists to ensure unparalleled client experiences.

In this episode, we delve deep into Jon's journey, from his transition to his own firm after he left his more-than-$1 billion AUM team serving 420 clients at Merrill Lynch to his strategic use of technology. You'll learn about his "high tech and high touch" mindset as he expertly navigates the dynamic landscape of financial advisory and hear insights on his holistic perspective on delivering financial services in the modern age. From his pursuit of blockchain and digital asset knowledge to his unique amalgamation of cutting-edge software and personalized service, Jon's story is a testament to the coexistence of technology and human interaction in the realm of wealth management. 

For show notes and more visit: https://www.kitces.com/357 

Sarah-Catherine Gutierrez is the founder of Aptus Financial, a fee-only financial planning firm based out of Arkansas that is nearing $2 million in revenue for 480 client households. What stands out about Sarah Catherine is how she has built a multi-advisor, flat-fee, advice-only firm, challenging the industry's common reliance on AUM. Her success is attributed to sustainable marketing systems that allow advisors to concentrate solely on efficient financial planning, free from the distractions of client prospecting.

Listen in as Sarah-Catherine shares her strategic approach to transparently communicate her value through her financial planning fee structure and the creation of a trust-based Center of Influence, which eliminates the stress of prospect acquisition. We also discuss her efficient onboarding process that transforms prospects into clients within just two calls, her decision to segment planning fees, and the inspiration behind her custom financial planning spreadsheet. You'll hear about her tailored cashflow strategies for new physicians, her journey in trusting her instincts as a founder, and the ways her unique marketing approach has opened doors to speaking engagements and fresh prospect avenues.

For show notes and more visit: https://www.kitces.com/356

Brad Arends is the co-founder and CEO of Intellicents, an independent RIA based out of Minnesota that oversees $6 billion in assets under management for more than 3,000 households. Brad stands out for having built a multi-billion-dollar advisory firm by offering comprehensive financial planning to large company employees as an added benefit, rather than targeting multi-millionaire clients.

Listen in as Brad delves into his transition from focusing on 401(k) plan participants to expanding into wealth management, addressing the challenges of shifting advisors' mindsets and the evolution of his multi-pronged business model. We also explore the implications of the Pension Protection Act on his decision-making, his strategic move to sell a significant portion of his business to prioritize personal wealth management, and his innovative use of data to craft personalized financial plans.

For show notes and more visit: https://www.kitces.com/355

Delivering financial planning efficiently doesn't have to mean compromising on depth or personalization. This episode explores how a "working session" model can streamline the client experience, reduce prep and follow-up time, and still create space for thoughtful, relationship-driven planning.

Becky Walsh is the founder of Oak Maple Finance, an RIA based in Burlington, Vermont, that oversees approximately $80 million in AUM for 75 client households.

Listen in as Becky shares how she structures her onboarding into a six-month planning sprint with four real-time working sessions, drastically reducing the hours spent outside of client meetings. We discuss how this approach helps her serve Earners Wanting Advice Now (EWAN) clients with a flat complexity-based fee while maintaining a personalized experience. Becky also explains how she uses software tools like Elements and Money Quotient to assess a client's financial picture and mindset, how she tailors service tiers after the initial planning "sprint" to match ongoing client needs, and why the support of a trusted peer study group has been a powerful driver in her own professional growth.

For show notes and more visit: https://www.kitces.com/453

Grier Rubeling is the founder of Advisor Transition Services, a consulting firm based out of North Carolina that helps advisors move from one broker-dealer or custodian's platform to another—often while breaking away to start their own firm. Grier stands out with her meticulous approach to aiding firms in swiftly transitioning custodians, a complex task both legally and emotionally. She has developed advanced, real-time Excel tools to keep advisors updated throughout the entire transition process, enabling them to resume their billing services as promptly as possible.

Listen in as Grier shares her strategic approach to aiding advisors in navigating the intricate terrain of transitioning between Broker Protocol, non-Protocol, and Protocol Not Applicable (PNA) scenarios, ensuring efficient client data organization and getting advisors back to billing as soon as possible. We also discuss Grier's unique journey into the financial realm (where her intrinsic ability to streamline systems and processes established her as a distinctive expert in advisor transitions), the challenges of hiring and firing her first full-time employee, and what poses the most significant obstacle in advisor transitions.

For show notes and more visit: https://www.kitces.com/354

Brett Danko is the Founder of Brett Danko Educational Center, a CFP Board Education and Exam Prep Provider, and the CEO and Managing Partner for Main Street Financial Solutions, an independent RIA based out of Pennsylvania that oversees nearly $2 billion in assets under management for 1,700 households. Brett stands out for combining his love for teaching with financial expertise, creating one of the nation's leading CFP exam prep programs and growing his own RIA to $2 billion in AUM. 

Listen in as he shares his unique approach to CFP exam preparation, as well as insights into his hourly financial planning model and the innovative structure of his firm—which empowers advisors to own their client relationships and design their own fee schedules. You'll also hear about his personal journey from job loss and depression to renewed purpose, highlighting the importance of delegation, mentorship, and self-awareness in building a fulfilling career.

For show notes and more visit: https://www.kitces.com/353

Bridget Venus Grimes is the President of WealthChoice, a virtual independent RIA that oversees nearly $80 million in assets under management for 68 families, and Co-Founder of Equita Financial Network, an advisor platform that helps advisors share resources. As a solo advisor, Bridget quickly grew her firm to $77M in AUM over 7 years, but found herself stretched thin managing various business aspects while serving her clients. Instead of scaling her firm by hiring more advisors, she chose to delegate non-financial-planning tasks to virtual outsourced contractors, freeing her from day-to-day management responsibilities.

Listen in as Bridget shares her journey of building her firm by outsourcing various tasks like compliance, operations, and client scheduling to focus on her niche of female executives. We also discuss her unique approach to compensation and client service, which led her to launch her own firm, and how she invested $30,000 in writing a book for credibility rather than sales. Bridget also dives into the importance of business coaching, learning not to compromise on client fit, and her decision to bring on her daughter as part of a long-term succession plan.

For show notes and more visit: https://www.kitces.com/352

Jessica Polito is the Founder and Principal for Turkey Hill Management, a mergers and acquisitions consulting firm that assists financial advisors with the sale, acquisition, integration, or merger of their firms. Jessica stands out for her specialized practice in assisting financial advisors and firms, offering comprehensive guidance—from understanding business goals and educating clients on transactions to valuing firms—all without the conflict of an investment banker's success fee.

In this episode, she delves into how her investment banking experience informs her unique approach to offering independent M&A advice, as well as why she advocates for a flat-fee model to ensure unbiased counsel. She also shares invaluable insights on navigating the complexities of potential buyers and discusses her personal and professional definitions of success, which include combating imposter syndrome through thought leadership and setting a resilient example for her children.

For show notes and more visit: https://www.kitces.com/351

Jason Wenk is the CEO of Altruist, a newer RIA custodian that has quickly grown to serve more than 3,500 advisory firms and has become the fourth-largest independent RIA custodian by firm count. In response to the inefficiencies he encountered with existing RIA custodians while building his own TAMP a decade ago, Jason developed an 'all-in-one' custodian platform for RIAs, which incorporates portfolio management and performance reporting software.

Listen in as he shares his journey and his all-in-one solution for RIAs, leveraging his experiences as an engineer, RIA owner, and TAMP owner to offer advisors core investment systems at a lower cost. You'll hear about his early business ventures that led him to launch his own RIA, as well as how a client's question about a fixed index annuity sparked a niche content marketing strategy that attracted hundreds of prospects per month. We also discuss Jason's belief in the application of the fiduciary standard to vendors serving advisors, his gratitude for the experiences that prepared him for launching Altruist, and his passion for creating better industry standards to make financial advice accessible to all.

For show notes and more visit: https://www.kitces.com/350

Olivia Luper is the Founder of Lexicon Advisor Marketing, a virtual outsourced digital marketing company that specializes in working with financial advisors to generate a steady flow of prospects. Olivia is unique in that she initially began as a ghostwriter for financial advisors before soon realizing that quality content needed a robust marketing system to truly attract prospects. Consequently, she expanded her firm to offer comprehensive outsourced marketing services, encompassing everything from lead magnets and mailing lists to social media ads and effective email campaigns.

Listen in as Olivia unveils her three-step marketing strategy, emphasizing the importance of clarifying an advisor's message, crafting a comprehensive marketing funnel, and offering hands-on implementation for those who prefer it. We also discuss the power of social media—particularly paid ads—to drive traffic to advisors' websites (and the subsequent nurturing of these leads through a meticulously crafted 7-email sequence), the early challenges that Olivia faced in content creation, and why she believes in the power of authentic storytelling to resonate with ideal clients.

For show notes and more visit: https://www.kitces.com/349

Jeff Jones is the owner and founder of Cypress Financial Planning, an independent RIA based out of New Jersey that oversees $275 million in assets under management for 380 client households. Jeff stands out for creating custom financial planning spreadsheets in Excel that seamlessly integrate into PowerPoint presentations, an approach that not only crafts a compelling financial story for clients, but also ensures transparency in every projection.

Listen in as Jeff shares how he leveraged his engineering background at Lockheed Martin to craft unique Excel spreadsheets, which later inspired a FinTech company now catering to other financial planning firms. You'll learn why he decided not to partner with the FinTech venture (opting instead for specific equity agreements to motivate partners and plan for his exit strategy), as well as how the invaluable guidance from FP Transitions helped in valuing his firm. Jeff also opens up about his early mentorship experiences and his aspirations to contribute through pro bono financial planning.

For show notes and more visit: https://www.kitces.com/348

Cary Carbonaro is the Senior Vice President and Director of Women and Wealth Services for Advisor Capital Management, an independent RIA with offices around the country that oversees more than $6 billion in assets under management for 1,700 households. Cary distinctively transitioned from selling her practice to United Capital to establishing a leadership role, only to later grapple with the sale of United Capital to Goldman Sachs. This shift presented complexities as she encountered a culture not attuned to her media-centric approach to advisor marketing.

Listen in as Cary recounts her decision to launch her own advisory practice during tech crashes and dwindling marketing budgets, as well as her subsequent choice to sell to United Capital. She also discusses the transformative sale of United Capital to Goldman Sachs and its impact on her marketing strategies, her efforts to buy back her practice, and her move to a smaller firm amidst personal challenges. You'll hear about Cary's early career confidence struggles and how her evolving definition of success now goes beyond practice growth.

For show notes and more visit: https://www.kitces.com/347

Jim Ludwick is the founder of MainStreet Financial Planning, an hourly, fee-only financial planning firm, and Procrastination Junction, a coaching program for fee-only financial advisors looking to improve their sales skills. Jim stands out for his three-decade track record in transforming hesitant prospects into loyal fee-only financial planning clients, not through aggressive sales tactics, but by assisting them in their journey from their current situation to their ideal financial position, effectively helping them overcome their own procrastination.

Listen in as Jim shares his journey to success in the financial services industry, discussing how he leveraged networks like the Garrett Network and NAPFA to bolster referrals, as well as why he modified his sales funnel to enhance conversion rates and profitability. You'll hear his perspective on the key to building a top-tier fee-only financial advice business, how he structured his firm around the core principle of work-life balance, and what game-changing strategy enabled him to scale his business.

For show notes and more visit: https://www.kitces.com/346

Lori Van Dusen is the CEO of LVW Advisors, an independent RIA based out of New York state that oversees more than $2 billion in assets under management for over 450 small-to-mid-sized institutions and ultra-high-net-worth households. Lori's unique niche lies in her multi-decade expertise in handling the complexities of investment issues faced by small-to-mid-sized institutions and ultra-high-net-worth families, which she leverages to differentiate her RIA focused on serious investing.

Listen in as Lori shares her journey to amassing extensive investment expertise, adopting a unique portfolio management strategy, establishing a governance calendar for client interactions, enduring a lawsuit from Citigroup post-independence, and learning the significance of due diligence when selecting an advisor platform. Lori also reflects on the aftermath of her decision to launch her own RIA, the challenges faced and lessons learned, her journey to rebuild billions in AUM, and her persistent optimism that shaped her into the successful advisory firm owner she is today.

For show notes and more visit: https://www.kitces.com/345

Scaling an advisory firm quickly requires more than just marketing - it demands intentional infrastructure, rapid lead conversion systems, and a team built for volume. This episode explores how investing heavily in digital marketing, building internal efficiencies, and empowering advisors can drive explosive growth without sacrificing client service.

Gabriel Shahin is the CEO of Falcon Wealth Planning, an RIA based in Ontario, California, that oversees $1.4 billion in AUM for 1,500 households.

Listen in as Gabriel shares how his firm grew from $200 million to $1.4 billion in just five years by generating 2,500 leads per month and onboarding nearly 500 clients annually. We dive into how his team maximizes paid ads on Google with targeted landing pages and lead magnets, why content creation for SEO and "answer engine" optimization is central to their strategy, and how they ensure fast follow-up by assigning staff to manage inbound leads. Gabriel also discusses his firm's revenue-based compensation model for its advisors, why he views his advisors as his top clients, and how stepping out of day-to-day operations has allowed him to focus on leading the firm into its next phase of expansion.

For show notes and more visit: https://www.kitces.com/452

Brad Barrett is the Managing Director and Partner of One Capital Management, an independent RIA based in Westlake Village, California, that oversees $5.3 billion in assets under management for more than 2,000 client households. Brad's unique approach to business development has helped his firm scale and grow organically by creating multiple niche specializations, or business segments, each led by a dedicated advisor team.

Listen in as Brad discusses the firm's unique approach to growth through the development of specialized business segments and the strategic acquisition of niche practices. You'll learn about their innovative media strategy, the importance of regular evaluation of business segments, and the lessons learned from a challenging partnership experience. Finally, Brad shares his insights on the benefits of specialization, the importance of setting realistic career expectations, and the pursuit of long-term advisor happiness and financial success.

For show notes and more visit: https://www.kitces.com/344

Rita Robbins is the Founder and President of Affiliated Advisors, a Super-OSJ with Royal Alliance that supports 90 financial advisors and collectively manages $3.5 billion in assets under advisement. Rita stands out for her pioneering role in establishing one of the first woman-owned Super-OSJs nearly three decades ago. She has observed the transformation of the super-OSJ model from providing local oversight of brokers selling proprietary products to becoming back-office platforms that offer an increasingly open-architecture product shelf along with compliance, technology, marketing, business management, and other support to independent financial advisors.

Listen in as Rita shares her journey through the evolution of broker-dealer platforms, her strategies for growing her platform, and how her firm thrived during the pandemic due to its robust technological support. Drawing from her decade-long experience as a wholesaler, Rita discusses the launch of her own OSJ, the expansion of her platform's leadership, and her deep understanding of the advisor community's needs. She also opens up about early-career pressures, a traumatic embezzlement incident, and her ongoing struggle with focusing on uncontrollable factors while navigating business challenges and cycles.

For show notes and more visit: https://www.kitces.com/343

Nancy Hetrick is the Founder and CEO of Smarter Divorce Solutions, a consulting firm based out of Arizona that provides financial expertise to individuals and couples going through the divorce process. Nancy's unique journey from a do-it-yourself divorce to becoming a divorce expert was driven by her personal experience of non-enforceability, leading her to help other women avoid similar situations. She successfully scaled her divorce practice to 8 team members and $1M in annual revenue, while also growing her RIA to $65M AUM by assisting clients with rollovers and investment implementation post-divorce.

Listen in as Nancy shares how she overcame imposter syndrome by recognizing the value of her own life experiences, why she chose to expand her technical expertise to earn her CDFA credential and become a Master Analyst in Financial Forensics and a Certified Divorce Coach, and the strategies she used to grow her network in the divorce niche. We also discuss how she effectively communicates the value of her divorce planning work to prospects, how she earns fees on a divorce case, and what led her to sell her RIA and focus on being a solo practitioner in the divorce field.

For show notes and more visit: https://www.kitces.com/342

Thor McIlrath is the Owner of McIlrath & Eck, an independent RIA based out of Arlington, Washington, that oversees more than $610-million in assets under management for 970 households. The unique aspect of Thor's business model lies in the way he has organized his firm. Instead of subscribing to the conventional industry practice of fostering deep relationships between clients and a single advisor, Thor has innovated a system where clients interact with a variety of advisors each time they visit, which offers clients a diversity of insights on their situation over time, moving away from reliance on a singular perspective.

Listen in as Thor shares his successful transition to a rotating advisor system in his firm, an innovative approach that centralizes client notes and enriches both clients and advisors with diverse insights, earning approval from 80% of his clientele. We also discuss why Thor's hiring philosophy is centered on compassion and empathy, how he ensures a good fit between clients and the firm, and how he uses an adult education class on retirement to give back to the community and drive a steady stream of new clients.

For show notes and more visit: https://www.kitces.com/341

Melissa Joy is the Founder of Pearl Planning, an independent RIA based out of Michigan that oversees more than $175-million in assets under management for over 250 households. Melissa's unique journey in financial planning saw her rise to partner in a large firm, where she had outside counsel review the partnership and operating documents akin to a pre-nuptial agreement, to safeguard her position should the relationship deteriorate. This proved invaluable as she eventually diverged from the firm's vision, and the legal precautions she took upfront ensured a smooth transition to her next venture.

Listen in as Melissa shares why she hired outside counsel to review her firm's operating agreement during her partnership consideration, why she chose to acquire her CFP marks, even though she initially planned to have a career solely in operations, and why she eventually chose to leave her position as partner to start her own business. We also discuss how she strategically set up her firm as a DBA under the firm of a trusted advisor friend, how she incorporates a blend of the Entrepreneurial Operating System and Small Giants approaches in her firm, and how she cultivated hundreds of marketing contacts across numerous channels, including social media, local events, and webinars.

For show notes and more visit: https://www.kitces.com/340

Eric Roberge is the Founder and CEO of Beyond Your Hammock, an independent RIA based out of Boston that oversees $47 million in assets under management for more than 80 households. Despite his firm's impressive progress and consistent expansion over a decade, Eric faced a capacity wall as a solo advisor, experiencing setbacks when a $4-million client relocated and market volatility led to the departure of other clients, requiring him to spend a year rebuilding various components of his business to recover.

In this episode, Eric shares how he implemented several strategies to address capacity constraints and meet the firm's needs, first by ramping up part-time outsourced assistance, and additionally by making the strategic decision to change the firm's meeting cadence from three times a year to a surge meeting structure, allowing him to allocate more time to focus on the overall growth of the business. We also discuss how securing a valuation for the firm provided Eric with a fresh perspective, why he has enlisted the expertise of a PR firm to secure guest podcast appearances and drive traffic to his website, and why he is grateful for the opportunities brought by the challenges he faced.

For show notes and more visit: https://www.kitces.com/339

Tony Hixon is the Co-Founder and COO for Hixon Zuercher Capital Management, an independent RIA based out of Ohio that oversees more than $300 million in assets under management for 330 client households. The tragic loss of Tony's mother just six months post-retirement led him to realize retirees' mental unpreparedness for this new phase and inspired a change in his financial planning approach, prompting him to write a book, drawing on his mother's experience to guide and honor his clients and other retirees.

Listen in as Tony shares his personal experience of his mother's depression and suicide post-retirement, underscoring the importance of mental preparation for retirement and how he subsequently incorporated retirement transition coaching into his practice. We also discuss the firm's active portfolio management approach, the renaming of the firm to Hixon Zuercher Capital Management for legacy and recognition, and Tony's belief that life fulfillment starts with finding one's 'why.'

For show notes and more visit: https://www.kitces.com/338

Danika Waddell is the President and Founder for Xena Financial Planning, a virtual advisory firm that advises 40 client households of women in tech, and supports more than $275k of ongoing revenue. Danika's unique path involved launching her own independent RIA not as an entrepreneurial endeavor, but as a result of an IAR registration filing error by her previous firm that left her unable to be compensated for her work with clients, and which consequently led her to start her own firm and register herself in order to resume working promptly.

Listen in as we delve into Danika's experience with a state regulator audit that led to an investigation at her former firm, preventing her from working with clients and cutting her revenue by 50%, and which ultimately led to her choosing to launch her own firm to regain control. We also discuss Danika's inspiration to work with women in tech, strategies she used for the rapid growth of her firm, and methods for building relationships as a solo advisor to overcome loneliness that often comes with the territory.

For show notes and more visit: https://www.kitces.com/337

Adam Holt is a principal with RubinGoldman and Associates, and the Founder and CEO of Asset-Map, a financial planning tool that helps financial advisors create a visual representation of their clients' financial situations and reaches over 1.25 million users. Adam's uniqueness lies in his ability to blend his background in geographic information systems, which he acquired during his early career, with his role as a financial advisor catering to ultra-high-net-worth clients, and devising a novel approach by using "mind maps" to visually capture the intricate details of complex financial situations.

Listen in as Adam shares his story and the evolution of Asset-Map, why he turned to mind maps as a powerful tool when working with ultra-high-net-worth clients (enabling him to effectively capture and convey complex financial information), and how he strategically structures Asset Maps by focusing on five key components. We also discuss the strategic hiring practices that propelled Adam to his current position, advice for advisors aspiring to launch their own fintech companies, and what he believes is the key to success for newer advisors.

For show notes and more visit: https://www.kitces.com/336

Tim Wyman is a Managing Partner for the Center for Financial Planning, a hybrid advisory firm based out of Michigan that oversees $1.5 billion in assets under management for 1,000 client households. Tim's uniqueness lies in his contribution as a second-generation partner in redesigning the organizational structure of the firm, helping to transform the firm's individual advisor-focused structure to an ensemble practice—and overhauling the compensation system in the process. By doing so, Tim established a systematic approach for future partnership opportunities for the next generation of financial advisors, as well as key non-advisory team members, that ensures the firm remains internally owned for the long term. 

Listen in as Tim shares his insights on transforming a siloed advisor structure to an ensemble practice, the impact it had on the firm's success, and how Tim and his partner developed the "Center for Financial Planning Path to Partnership" document that outlines buy-in options and criteria to become a partner at the firm. We also discuss the importance of implementing a monthly scorecard and a bi-annual report to monitor the financial health and productivity of the firm, Tim's approach to assigning client service associates, and why he believes it is crucial for newer associate planners to be involved in all client-facing activities. 

For show notes and more visit: https://www.kitces.com/335

Running a successful advisory firm takes more than great client service - it also means learning how to lead a team and build infrastructure to support growth. This episode explores how developing leadership skills, hiring intentionally, and leaning into personal values can lay the foundation for a thriving, mission-driven business.

Maggie Kulyk is the founder of Chicory Wealth, an RIA based in Decatur, Georgia, that operates virtually and oversees $760 million in AUM for 480 households.

Listen in as Maggie shares how she grew from a self-described "terrible" manager into a visionary leader by making key hires with complementary strengths to her own, delegating wisely, and developing a strong leadership team. We discuss how her firm finds and trains homegrown advisors aligned with its values, how Maggie structured an internal ownership track for future successors, and why breaking away from a broker-dealer and going fee-only  was the right move for her long-term vision. 

For show notes and more visit: https://www.kitces.com/451

Meg Bartelt is the Founder and Lead Financial Planner for Flow Financial Planning, a virtual RIA serving mid-career women in tech that oversees almost $60 million in assets under management for 60 client households. Meg has transformed her business over a period of 7 years since its inception by continually adjusting her niche focus, exploring various fee models, testing different meeting schedules with clients, and altering her support team size and structure. 

Listen in as she reveals how she raised her minimum fees from $150 per month to $10,000 per year, why she chose to focus on women in tech as her niche market, and why she eventually evolved her niche focus from working mothers to early-to-mid-career women with a specialization in pre-IPO and IPO planning. We also discuss how she realized that she could create better efficiencies in her practice by simplifying her client offerings, how she became okay with having to let go of a team member due to financial constraints, and how she is transitioning into a new stage of life that prioritizes relationships and creating more space and freedom.

For show notes and more visit: https://www.kitces.com/334

Jim Dew is the Co-Founder and CEO of Dew Wealth Management, an independent RIA based out of Arizona that provides virtual "family office" style financial planning on a monthly retainer for 150 small business owners. Jim stands out for his ability to expand his boutique firm, which operates on a retainer basis, to generate over $7 million in revenue and attain a valuation of $31 million. His firm is also experiencing a remarkable organic growth rate of 40% and has achieved this success by offering a comprehensive and personalized advice service to his niche clientele of business owners.

Listen in as Jim discusses the success of his retainer-based pricing model that has led to his firm being independently valued at $31 million in enterprise value, how he arrived at his retainer fees that cover a wide range of financial services, making it easier to communicate services to clients, and why they charge an upfront fee of $25,000 to prospects for a deep-dive financial planning assessment. He also shares how he has structured his firm by building a list of external tax, legal, and other professionals that have been thoroughly vetted rather than providing these services in-house, and why he has no plans to sell his firm in the near future despite its valuation.

For show notes and more visit: https://www.kitces.com/333

Liz Hand is the co-owner of Pleasant Wealth, a hybrid advisory firm based out of Ohio that oversees over $140 million in assets under management for 522 households. Liz stands out for her exceptional ability to manage the transition of her father's large commission-based practice with over 1,500 clients into a fee-based financial planning practice, along with her brother. What sets them apart is their dedication to ensuring that long-term clients—even those with smaller or more transactional needs—receive fair treatment throughout this transition process.

Listen in as Liz shares how she and her brother refocused their niche and client loads after taking over their father's business to realize the future vision of their financial planning firm, as well as why they made the strategic decisions to sell a portion of the business and change their broker-dealer relationship. You'll learn why Liz chose to become the successor for another advisor before becoming the successor for her father, the three tiers of service they have implemented for clients, and how a mindset coach not only helped Liz gain confidence, but also inspired her to become a mindset coach herself.

For show notes and more visit: https://www.kitces.com/332

Jake Northrup is the Founder of Experience Your Wealth, an independent RIA based out of Rhode Island that advises 78 client households with a small team supporting nearly $700,000 of ongoing revenue. Jake stands out for his impressive achievement of generating that top revenue within just four years of starting his business and for recognizing the need to hire employees early on to avoid time constraints and capacity limitations as he scaled.

Listen in as Jake shares his reason for hiring an associate and a lead advisor early on in his business, the four-meeting financial planning process his firm follows, and why he outsources investment management despite being a CFA charter holder. Jake also discusses how he grew his firm quickly, as well as how he intentionally built and staffed his practice to give himself more flexibility, allow his employees to thrive, and help his clients pursue their passions while enjoying their money.

For show notes and more visit: https://www.kitces.com/331

Ari Weisbard is Managing Partner of Values Added Financial, an independent RIA based out of Washington that oversees $143 million in assets under management for 75 client households. Ari and his partner Zach distinguish themselves by not only implementing fee minimums to ensure profitable service for clients, but also by deliberately adjusting their fees and minimums to control and accelerate their business growth according to their firm's advisor capacity—and to allow for a sustainable work-life balance.

Listen in as Ari shares how he and his partner have implemented and adjusted minimum fees for new clients, as well as why they have positioned their firm as one that serves clients with progressive values. We also discuss how Ari has overcome fear and imposter syndrome, why he feels more fulfilled as an advisor than he did as a lawyer, and how he is focusing on the human aspect of financial planning and connecting with clients beyond economics.

For show notes and more visit: https://www.kitces.com/330

Charesse Spiller is the Founder and Principal Consultant for Level Best, an operations and process strategy consulting firm based out of Houston that helps advisory firms evaluate and improve their operations and processes by focusing on three pillars: streamlining, automation, and delegation. Charesse has established a distinctive consulting firm that sets itself apart by not only educating financial advisors on how to systematize and automate their processes, but also serves as an outsourced provider that builds and implements systems on behalf of clients.

Listen in as Charesse discusses her approach to evaluating an advisory firm's technology, processes, and systems, why a lack of clear accountability for team members as the firm grows is often the real blocking point for larger RIAs seeking to scale, and why she created her educational resource and community to educate operations professionals on how they can optimize their systems and processes on an ongoing basis. We also discuss why she hired a financial coach to avoid burnout and improve her leadership skills, what it was like scaling a service firm and transitioning from employee to founder, and how she leveraged local mentoring programs, read business books, and formed two Mastermind groups to develop her own skills as she and her business grew.

For show notes and more visit: https://www.kitces.com/329

Thomas West is a Senior Partner for Signature Estate & Investment Advisors, an independent RIA based out of Los Angeles that oversees nearly $16 billion in assets under management, with $570 million of those assets from 250 households being managed by Thomas' practice. Thomas stands out for his innovative approach to supporting seniors who are searching for suitable housing and healthcare options while facing medical and cognitive challenges in their later years and has developed a unique offering called the Lifecare Affordability Plan, which has been tremendously successful in providing added value to his clients and their elderly parents.

Listen in as Thomas shares how he realized that "one-legger" senior couples, where one spouse is healthy and the other is not, face unique challenges in making healthcare decisions with significant financial ramifications and how this led him to create the Lifecare Affordability Plan to provide guidance to senior couples dealing with medical and cognitive issues. We also discuss why over 90% of the assets managed by his firm are held on a non-discretionary basis (which has increased client communication and portfolio customization), why his firm doesn't charge more for trading assets on a discretionary basis and charges less for clients who allow them to manage with discretion, and how his definition of success has shifted from focusing on production to the impact of his elder planning work, which in turn motivates him to work harder.

For show notes and more visit: https://www.kitces.com/328

Marc Horner is the Founder of Fairhaven Wealth Management, an independent RIA based out of Illinois that oversees more than $1 billion in assets under management for 450 client households. Marc has been able to differentiate his firm by drawing upon his years of wirehouse experience to create a distinctly un-wirehouse brand that leverages parody commercials as a way to distinguish his firm's culture from prospective clients.

Listen in as we discuss how Marc developed his unique marketing strategy of writing parody commercials, how he balances the serious nature of financial advising with the not-so-serious way he markets his firm, and how he became comfortable taking such a non-traditional approach to marketing. We also talk about why he decided to go independent after 14 years in the wirehouse world, how he grew his firm from $80 million in AUM to over $1 billion in under 8 years, and how he splits the growth of his team into one-third through organic hiring, one-third through recruiting, and one-third through acquisitions.

For show notes and more visit: https://www.kitces.com/327

Erica Pauly is the Founder and Owner of Track That Advisor, a consulting and coaching firm based out of Arizona that helps advisory firms track, and then improve upon, their marketing results. Erica developed a series of spreadsheet tools that measure every detail of her advisory firm's marketing funnel, and then transformed them into a system that can be used by any advisory firm to assess their marketing performance, identify areas of improvement, and benchmark against industry averages.

Listen in as Erica shares how she helps firms track every step of their marketing funnel, why she prefers Google Sheets over other standalone data tracking platforms, and the 5 key marketing metrics she focuses on to obtain an overall view of a firm. We also discuss how Erica realized the demand for her particular type of work, how she has become more comfortable having difficult conversations with advisors about their marketing strategies, and why she chose not to give herself the role of CEO of Track That Advisor.

For show notes and more visit: https://www.kitces.com/326

Brenda Hiscock is a financial planner with Objective Financial Partners, an advice-only advisory firm based out of Ontario, Canada that works with clients on project-based financial plans while also offering outsourced preplanning to other Canadian advisory firms. Brenda's exceptional trait lies in the fact that she ventured into the financial services industry despite lacking any prior financial knowledge. After facing homelessness, bankruptcy, and alcoholism during her twenties, she uses her real-life experience to engage with clients on a deeper, more meaningful level.

Listen in as Brenda shares how her personal experiences have significantly influenced her career as a financial planner, how the hardships she faced shaped her perspective on financial planning and insurance, and why she prioritizes working from home with a flexible work schedule for her mental health. We also discuss how she found her way to financial planning after a stint in insurance, how being a financial planner has allowed her to have a more significant impact on her clients' lives, and why she believes that new advisors should find mentors and proactively seek support to achieve their career goals.

For show notes and more visit: https://www.kitces.com/325

High-net-worth retirees are hungry for clear, actionable retirement education - but often don't know where to find it. This episode explores how hosting local educational seminars can create a consistent pipeline of engaged prospects and drive meaningful business growth for financial advisors.

Ryan Morrissey is the founder of Morrissey Wealth Management, an RIA in North Haven, Connecticut, overseeing $140 million in AUM for 150 households. Listen in as Ryan shares how he organizes his retirement planning seminars through local adult education programs to attract his target audience, how he's found that charging a small nominal fee for the classes boosts participant engagement, and how offering a free consultation as a "bonus class" consistently converts attendees into new clients. We also discuss his transition from wirehouse to RIA ownership, how he navigates compliance as a growing firm, and why he's focused on keeping his service model simple and impactful as he continues to scale.

For show notes and more visit: https://www.kitces.com/450

Nancy Knous is the CEO and Founder of Benchmark Wealth Management, an independent RIA affiliated with LPL Financial based in Memphis that oversees nearly $340 million in assets under management for nearly 1,000 client households. Despite facing a cash flow squeeze during the 2008-2009 financial crisis, Nancy's experience led to significant changes in how she managed her firm's profit margins, enabling her to scale up her business to over 20 team members and avoid cash flow problems during the pandemic.

Listen in as Nancy shares her journey as a CFP professional, where she learned that a good income would not protect her from market drops, and how she transformed her money habits using Dave Ramsey's method and leveraged his SmartVestor program to grow her firm through referrals. We also discuss why she started an independent firm with LPL, how the decision ultimately shaped the way she treats her employees and led her to develop a 4-8 week in-depth hiring process to ensure each hire is a good fit, and why she believes in the importance of having employees who are not like her.

For show notes and more visit: https://www.kitces.com/324

Yonhee Choi Gordon is a Principal and the Chief Operating Officer of JMG Financial Group, an independent RIA based out of Chicago that oversees nearly $5 billion in assets under management for close to 1,500 households. What sets Yonhee apart is how, with her nearly four decades at JMG Financial Group, she has been instrumental in the company's succession plan and has personally recruited, trained, and retained the majority of the company's employees through a stringent hiring process to ensure alignment with the company's expectations and values.

Listen in as we delve into Yonhee's career, including how she has been such an integral part of the hiring, training, and development systems, and how she evaluates potential candidates based on the actual tasks of the job, and how JMG structures its leadership roles and share of ownership. We also discuss why Yonhee believes that inconsistent definitions of advisor roles are contributing to the financial industry's rising level of M&A deals, why she teaches younger advisors to find their ideal role by first understanding their personal values and culture, and how her definition of success has evolved over time to focus on the impact and value she provides in the lives of the employees she leads.

For show notes and more visit: https://www.kitces.com/323

Kent Skornia is the Founder of Krilogy, an independent RIA based out of St. Louis that oversees nearly $2 billion in assets under management for 1,800 client households. Having created an internal training system at Krilogy that focuses on mentorship and education, Kent joins the show today to share his insights into recruiting and developing advisors in the financial planning industry.

Listen in as he discusses his creation of the Krilogy Advisor Development System (KADS) as a proprietary training system for newer advisors to gain deeper knowledge in financial planning and grow their own book of business. You'll learn why the firm offers liquidity options for senior advisors to sell their book of business to Krilogy while still serving as an advisor, why Kent focused on building a values-based approach in the firm, and why he believes that new advisors should interview other newer advisors at their prospective firms to ensure a good fit.

For show notes and more visit: https://www.kitces.com/322