Deepa Gandhi is on the Female Founder World podcast with Jasmine Garnsworthy! Deepa is the co-founder and COO of Dagne Dover, the iconic bag brand that’s grown a cult following. Before launching Dagne Dover, Deepa was smart about it and wanted to test the market. They had been telling friends about their bag idea, but opened it up for pre-sale and in 2013 brought in $40,000 of pre-sale orders.  Four years into the business Dagne Dover launched a neoprene bag, which went totally viral and has been their best seller ever since.  In this episode Deepa talks about how she gained that early market validation, Dagne Dover’s intentional fundraising strategy, and Deepa shares her tips for leveling up as a leader and what their first few hires looked like.  LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Female Founder World LA tickets are on sale now: https://www.femalefounderworld.com/content-camp-2024 Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Deepa’s business: https://www.dagnedover.com Learn more about your ad choices. Visit megaphone.fm/adchoices

This is part two of Mayssa Chehata's conversation on the Female Founder World podcast with Jasmine Garnsworthy! Mayssa is the founder of BEHAVE and has done a ton of personal and business development over the last few years. In this episode she shares the specific tools and resources that have helped her level up. LINKS & RECOMMENDATIONS Books: You Are A Badass by Jen Sincero Course: To Be Magnetic Apps: Superhuman Influencer Gifting Agency: Diolouge NYC Join the Female Founder World group chat to join community coaching calls: https://www.femalefounderworld.com/group-chat-application  Female Founder World LA tickets are on sale now: https://www.femalefounderworld.com/content-camp-2024 Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Become a Business Bestie subscriber: bestie.femalefounderworld.com  Check out Mayssa's business: https://www.eatbehave.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

This is part two of SET Active founder Lindsey Carter on the Female Founder World podcast with Jasmine Garnsworthy! Lindsey is the founder of SET Active, the celeb-loved and community-led activewear brand that’s blowing up on social media. In the show we talk through Lindsey's resource recommendations, morning routine, evening routine and her biggest regret about maternity leave.  Links Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Read the podcast transcript: https://bestie.femalefounderworld.com/podcasts/female-founder-world/episodes/2148745420  Lindsey's recommendations: The Five Minute Journal and 'Why Has Nobody Told Me This Before?' by Dr Julie Smith Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Lindsey’s business: https://setactive.co/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Bala cofounder, Natalie Holloway, is today's guest on the Female Founder World podcast! Tune in to learn how Bala turned a $10,000 investment into a brand hitting $20 million in revenue by its third year in business—through influencers, press and partnerships. We've got Natalie's biz tips and strategies in this episode of the Female Founder World podcast with Jasmine Garnsworthy. Links Learn more about Bala: www.shopbala.com Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy     Learn more about your ad choices. Visit megaphone.fm/adchoices

Nathalie Walton built a career in tech before becoming an Expectful user and fan—at the time the app was solely focused on pregnancy meditation. Today, they're a leading tool for expectant mothers with over 500,000 users, and as of January 2023, Expectful’s been acquired by Babylist! Nathalie was asked join as a late-stage co-founder and CEO. Her first task was raising over $4M to pivot the app to capture a bigger market including fertility, pregnancy and motherhood. She did it within 30 days. Hear how Nathalie's been building Expectful on episode 113 of the Female Founder World podcast with Jasmine Garnsworthy. Links Learn more about Expectful: https://expectful.com/  Join the Female Founder World online community home: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd  Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Learn more about your ad choices. Visit megaphone.fm/adchoices

We have Kaylin Marcotte, founder of Jiggy Puzzles, on the Female Founder World podcast! Kaylin was the first employee at successful media startup The Skimm, and started puzzling to unplug from work. It gave her the idea for Jiggy Puzzles: frameable, art-focused puzzles highlighting the designs of female artists. Three years later, she’s sold over 250,000 puzzles and hit $1 million in yearly sales. Once Jiggy Puzzles launched, Kaylin DM’ed influencers and celebrities, and emailed editors to get traction. Then, Covid and lockdowns put a big spotlight on at-home hobbies and fuelled organic growth in 2020. Jiggy Puzzles first sold only through the brand's website, but in 2020 also landed its first retail partner: Anthropology, who found Jiggy Puzzles on Instagram. In 2022, Kaylin focused on wholesale partnerships, corporate gifts, and launching a new membership program and artist marketplace. This helped Jiggy Puzzles generate $1 million in sales. Links Learn more about Jiggy Puzzles: www.jiggypuzzles.com Join the Female Founder World online community home: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd  Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Learn more about your ad choices. Visit megaphone.fm/adchoices

Alicia Scott started Skinny Dip Cosmetics with a $150 investment and a dream of inclusive makeup for melanin-rich skin . Never heard of them? That because Alicia actually renamed her business baby to Range Beauty after hitting some legal trouble with a name and getting a tweet raving about her makeup that said, “Now this is range.” In that moment, Range Beauty was born. The name stuck, with sales jumping from $30,000 in 2018, to $45,000 in 2019, and then skyrocketing to $330,000 in 2020, allowing Alicia to start working on the business on full-time. Today, Range Beauty has fans like Beyonce, Issa Rae, Bobby Brown, and Gabrielle Union, and became the first Black woman-owned brand to get funding on Shark Tank, and is stocked in Target.  Here's how she did it! Links Learn more about Range Beauty: www.rangebeauty.com Join the Female Founder World online community home: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd  Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Learn more about your ad choices. Visit megaphone.fm/adchoices

Sandy Lin's a content creator with 500,000 TikTok followers, and the founder of Creobase, the Hubspot for creators. During this chat with Female Founder World host Jasmine Garnsworthy, Sandy shares her experiences and lessons launching and closing a consumer brand, building a tech company, and growing a huge following on social media.  Links Find Sandy Lin on TikTok: @bysandylin Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Recommendation: The Lean Startup book Learn more about your ad choices. Visit megaphone.fm/adchoices

We’re answering a listener question on the Female Founder World pod today! It’s like an advice column for your ears.  Let us know what you think about this new solo episode format by shooting over a DM on Instagram @jasminegarnsworthy or @femalefounderworld. And let us know how you would handle this over in the Female Founder World community on Geneva.com: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd  Learn more about your ad choices. Visit megaphone.fm/adchoices

We’ve got Jess Hatzis on the Female Founder World podcast! Jess is the cofounder of Frank Body, one of the OG Instagram-brands that grew into company on track to hit $100M in annual sales (!!). Jess and her cofounders bootstrapped the body-care business after first pooling together $10,000, and launching with a very distinct, cheeky tone of voice. By the end of their third year in business Frank hit $20M in sales, landed in top retailers and had hundreds of thousands of IG-users sharing their product-shots under #letsbefrank and #thefrankeffect. Here's how she did it! Links Become a business bestie: femalefounderworld.com/subscriber Check out Jess’ business: https://www.frankbody.com Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Learn more about your ad choices. Visit megaphone.fm/adchoices

Michelle Cordeiro Grant is BACK on the Female Founder World podcast with Jasmine Garnsworthy.  Michelle built and sold her first business, an underwear company called Lively, for $105 million within just three years. Now, she's entering the beverage space with an energy drink geared towards women. Her new business Gorgie is going to be huge, and we have a front row seat to watch how she's starting and scaling her new venture.  Links Learn more about Gorgie at getgorgie.com  Listen to the original Female Founder World interview with Michelle: https://podcasts.apple.com/us/podcast/female-founder-world/id1593458926?i=1000542447247 Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy   Learn more about your ad choices. Visit megaphone.fm/adchoices

We have Michelle Hu on the pod! Michelle'ss the founder of Etoile Collective, a brand known for cute beauty accessories, mirrors, and cases.  She started the business from her bedroom in Melbourne, Australia back in 2016, with just 30 acrylic makeup organizers. She created an Instagram account, built a scrappy website and over the course of a month, sold those 30 organizers. Six years later Etoile Collective is a seven-figure business. In 2021 she moved to New York and launched the company in the United States, and within nine months hit seven-figures of annualized revenue. Register for the Group Business Coaching Call with Michelle Hu, Etoile Collective (Subscribers Only): https://momence.com/s/80974454  Links Become a Business Bestie subscriber: femalefounderworld.com/subscriber Check out Michelle's business: www.etoilecollective.com  Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Michelle recommends the Mindset Mentor Podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Siff Haider, cofounder of Arrae, is today's guest on Female Founder World with Jasmine Garnsworthy. Siff started her career in journalism, running a blog on the side until it took off and became her full-time gig. When Siff came up for the idea for a natural supplement company, Arrae, she teamed up with her partner and used their weddings savings to launch the brand. As a bootstrapped business, influencer gifting was key to their launch. Siff's influencer strategy tips that we cover in the interview include: Involve aligned influencers even before launch. Siff sent product for feedback in a rolling pre-launch to generate initial buzz. Re-engagement is key. Arrae's gifting assortment is split into 60% sent to new influencers and 40% restocking influencers they'd previously gifted to stay top of mind. Paid partnerships should be lasting partnerships. Arrae doesn't do one-off paid collaborations and only works with creators when they've proven traction and are genuine fans of the brand. Listen to the episode for more about the tactics and tools Siff is using to scale Arrae. Links Join the community and come to an event: www.femalefounderworld.com  www.instagram.com/jasminegarnsworthy www.tiktok.com/@jasgarnsworthy  www.tiktok.com/@femalefounderworld Sign up for the newsletter: https://femalefounderworld.beehiiv.com Learn more about Arrae: https://www.arrae.com/  Learn more about your ad choices. Visit megaphone.fm/adchoices

Secure your ticket to Female Founder World Summit: femalefounderworld.com Lindsey Carter is on the Female Founder World podcast with Jasmine Garnsworthy! Lindsey is the founder of SET Active, the celeb-loved and community-led activewear brand that’s blowing up on social media. Her activewear has been worn by Hailey Bieber and Kylie Jenner. Today Lindsey owns 100% of the company, after buying back 25% of the business from a partner.  Lindsey gets real in this episode. She had a tough year recently, but feels like she's coming through the other side and is ready to share. She also gives her thoughts on how to lead your industry on social media, make a brand feel human in 2024, and what makes some brands truly "cool". Part two will drop soon with all of Lindsey's resource recommendations for life and business. Links Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Read podcast transcript: https://bestie.femalefounderworld.com/podcasts/female-founder-world/episodes/2148731279  Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Lindsey’s business: https://setactive.co/ Learn more about your ad choices. Visit megaphone.fm/adchoices

We have a gift for all our besties who aren't based in LA and missed our recent Female Founder World Networking Pop-Up in partnership with Shopify LA: a live recording from the panel! Make sure you're on our email list to get notified about the next event in your city: www.femalefounderworld.beehiiv.com Panelists: Amy Liu, the founder of Tower28, a clean, vegan, cruelty-free cosmetics known for beautiful products that are really safe for sensitive skin and stocked in Sephora and Credo Natalie Holloway, the founder of Bala. Natalie basically reinvented the retro ‘80s ankle and wrist weight into something modern and chic and has built an entire fitness brand around that concept. Julissa Prado, the founder of Rizos Curls, a haircare brand celebrating the beauty of curls, coils and waves stocked in Target and Ulta. Moderator: Creator of Female Founder World, Jasmine Garnsworthy.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Iskra Lawrence, founder of Saltair, is today's Female Founder World guest! Iskra is a model and body image activist who built a 5 million-strong Instagram following before launching her inclusive body care brand, Saltair. Iskra partnered with The Center, a brand incubator, to launch Saltair. She tapped their expert team to help launch and scale the business without hiring a full team. Without the incubator, Iskra thinks it would have taken her 5x as long to hit the brand's current 20-60k in daily sales revenue—a number they have hit within just 11 months in business. Learn how Iskra and her team are scaling Saltair in today's episode.  Links Join the community and come to an event: www.femalefounderworld.com  www.instagram.com/jasminegarnsworthy www.tiktok.com/@jasgarnsworthy  www.tiktok.com/@femalefounderworld Sign up for the newsletter: https://femalefounderworld.beehiiv.com Learn more about Saltair: https://saltair.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Melanie Masarin, founder of Ghia, is today's guest on Female Founder World with Jasmine Garnsworthy! After leaving a senior-level gig at Glossier, Melanie launched her chic non-alc beverage business. Today Ghia has more than 1,100 wholesale accounts and is a leader in the sober-curious movement. Eavesdrop on this chat with Jasmine and Melanie to learn how Melanie engineered a $13k launch day and build an online and offline community. Links Join the community and come to an event: www.femalefounderworld.com  www.instagram.com/jasminegarnsworthy www.tiktok.com/@jasgarnsworthy  Sign up for the newsletter: https://femalefounderworld.beehiiv.com Learn more about Ghia: https://drinkghia.com/    Learn more about your ad choices. Visit megaphone.fm/adchoices

Jing Gao's the chili crisp queen behind Fly by Jing and today's guest on Female Founder World with Jasmine Garnsworthy! Listen in to learn Jing's hard-learned lessons about business partnerships, gaming the Kickstarter algorithm, and how to 10x your food business in its second year. Links Join the community and come to an event: www.femalefounderworld.com  www.instagram.com/jasminegarnsworthy www.tiktok.com/@jasgarnsworthy  Sign up for the newsletter: https://femalefounderworld.beehiiv.com Learn more about Fly by Jing: https://flybyjing.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

For our 100th episode of Female Founder World, we're doing something a little different! Get to know our host and creator of Female Founder World, Jasmine Garnsworthy, in this special bonus episode.  Links Gorgias: https://www.gorgias.com/  Join the community and come to an event: www.femalefounderworld.com  www.instagram.com/jasminegarnsworthy www.tiktok.com/@jasgarnsworthy  Sign up for the newsletter: https://femalefounderworld.beehiiv.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Tiffany Ju is our guest on Female Founder World! Tiffany’s bootstrapped hair accessory brand, Chunks, hit $40k in sales in her first year, $500k in year two, and in her third year, 2021, made over $1 million in sales—all without paid ads.  After being let go from her first 9-5 job in 2012, Tiffany began building her first business. She started dying tights in her kitchen and selling them on Etsy, which immediately went viral. She quickly discovered hand-dying tights wasn't a scalable business, and sales declined over time as the trend faded. Tiffany eventually closed her tights business and took a year off in 2018 to create art and explore her interests. She found a gap in the market for unique, high-quality hair clips, and Chunks was born. Things lined up: Tiffany already had experience manufacturing, the margins looked great, and there wasn’t much competition in the space at the time. Her tights business left Tiffany in debt, so she knew she had to bootstrap and be extremely resourceful this time around. Tiffany worked with manufacturers who accepted small orders, created her own website, invested in photography, and began testing the market. Chunks began primarily selling via wholesale since Tiffany was able to tap into her existing network from her first business. From there, the online orders began trickling in. In 2020 with stores closing and wholesale slowing down, Tiffany continued developing her customer base online and saw ecommerce taking off. Today, Chunks' business is split about 40% ecommerce and 60% wholesale. The business is doing over a $1 million in annual revenue and manages a team of 14. While Tiffany has prioritized hiring, she's refocused herself into a marketing director role, deciding that it's too early to bring on someone externally for that position.     Female Founder World is the place to meet your business besties online and IRL. Join our online community and get alerts about upcoming events in your city: www.femalefounderworld.norby.live Links Explore Chunks: http://chunks.shop/ Join Female Founder World's AMA to ask Tiffany your business questions on Thursday, 3 Nov 2022: https://momence.com/s/29672484  We're coming to Austin! Register for Female Founder World Austin presented by Gorgias: https://momence.com/s/52914247  Kabbage loans Project management tool: Monday.com Books: Profit First; Big Magic; Rocket Fuel; Traction; Who Not How; The eMyth; Radical Candor, Dare to Lead, Rise by Patty Azzarello; 4,000 Weeks; The Diamond Cutter Mindfulness: The Waking Up app Podcast: Aubrey Marcus; Andrew Huberman Learn more about your ad choices. Visit megaphone.fm/adchoices

We have Squigs founder Nikita Charuza on Female Founder World! Before launching her Ayurvedic haircare brand, Nikita was a fashion editor. And, in the six months since her brand launched, Nikita landed more than 50 press articles about Squigs, including in Vogue, Byrdie, Allure, Glamour, Teen Vogue, Nylon, and more publishers—all without working with a PR agency.  How did she do it? Listen to episode 98 of the Female Founder World podcast with Jasmine Garnsworthy to find out. Enjoyed the conversation? Take a screenshot and tag us on your Instagram stories @femalefounderworld and @jasminegarnsworthy. (Thank you :)) -- Female Founder World is the place to meet your business besties online and IRL. Join our online community and get alerts about upcoming events in your city: www.femalefounderworld.norby.live -- Links and resources Learn more about Squigs: https://squigsbeauty.com/ Join the Female Founder World online community to register for AMAs with the founders of Youthforia, Chunks and The Quick Flick: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd Register for Female Founder World's online AMA with Fiona Co Chan, founder of Youthforia Learn more about your ad choices. Visit megaphone.fm/adchoices

Karen Danudjaja, the bootstrapping baddie that built Blume to $7.5 million in sales and 2000 stockists (including Wholefoods!) is on Female Founder World today! The idea for a better-for-you latte line came to Karen in 2017 while working in corporate real estate, having multiple coffee meetings each day and then getting the caffeine jitters.  She started off working a full time nine-to-five and also running Blume at night. By the time Blume hit around $200,000 in sales, Karen went all in and quit her day job to grow the company.  “I felt like there was enough proof of concept, like returning customer feedback from retailers, that I was ready to go all in.” At the beginning cafes were her biggest customer, with healthy spots adding Blume’s superfood lattes to the menu. But when lockdowns hit, 85% of Blume’s business was food service—and it all shut down over night. Karen quickly brushed up on digital marketing and pivoted the company to ecommerce. “I took a digital marketing course March-April 2020 and then launched our first themed bundle for our ecommerce store in mid-April.”  After that, the business shifted to ecommerce-first during the height of the pandemic, before settling into a true omnichannel strategy that’s split 50% wholesale and 50% ecommerce and includes distribution across 2000 cafes, grocery, lifestyle stores, as well as the itsblume.com website. When Karen needed to find a cost-effective way to scale sales without hiring a team, she came up with a smart solution: build a separate, password-gated Shopify store with minimum order sizes for cafes and independent retailers to place bulk orders. “We duplicated our regular Shopify store, adjusted pricing and added a login. We have flows set up for them the same way we do for our DTC customers, targeting abandoned carts and returning customer, but set up specific for the needs of a retailer.” When bigger retailers like Wholefoods and Nordstrom wanted to stock Blume, Karen then built out her sales team. During all of this growth, Karen continued to bootstrap, which meant carefully managing cash flow was key. Her tip to other bootstrapped brands is to push back on retailers’ standard 90-day payment terms to make sure invoices are paid more quickly.  “We were really firm from the beginning with retailers that we couldn't do net 90 [to get paid for orders]. Because we were bootstrapped and we didn't have access [to cash], I just literally had to say no.” This year, after ending 2021 with $7.5 million in sales, Blume raised its first round of money from investors, closing $2.5 million in five weeks.  Feeling inspired? We have the exact pitch deck Karen used to raise $2.5 million in five weeks available for you to download in the Female Founder World community home. We’ve shared this resource as a first look at something exciting ✨new and shiny✨ Female Founder World is launching for our besties later this year. Enjoyed the conversation? Take a screenshot and tag us on your Instagram stories @femalefounderworld and @jasminegarnsworthy. (Thank you :)) -- Female Founder World is the place to meet your business besties online and IRL. Join our online community and get alerts about upcoming events in your city: www.femalefounderworld.norby.live -- Links and resources Explore Blume: itsblume.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Coco Mocoe is today's Female Founder World guest, and she's diving into all things TikTok with host Jasmine Garnsworthy. Coco has nearly a million followers on TikTok where she acts like a crystal ball for pop culture and brand trends, predicting where digital culture is moving next.  In this episode Coco gets specific about what brands need to be doing if they want to succeed on TikTok over the coming year, and where she sees the platform changing.  Enjoyed the conversation? Take a screenshot and tag us on your Instagram stories @femalefounderworld and @jasminegarnsworthy. (Thank you :))     Female Founder World is the place to meet your business besties online and IRL. Join our online community and get alerts about upcoming events in your city: www.femalefounderworld.norby.live Links and resources Follow @cocomocoe on TikTok Follow @femalefounderworld on TikTok Follow @jasgarnsworthy on TikTok @KikizCosmetics @JemimaJune_ spliceapp.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Lizzie Waley is today's guest on Female Founder World! She's the cofounder of Sundae Body, a joyful beauty brand out of Australia that's best known for its fun body wash with a whipped cream texture.  Sundae Body went from zero to 1200 stockists before it even launched a website. In this interview, Lizzie tells Female Founder World host Jasmine Garnsworthy about how she managed such a high impact wholesale launch.  Enjoying the chat with Lizzie and Jasmine? Share it on Instagram Stories and make our day. Female Founder World is the place to meet your business besties online and IRL. Join our online community and get alerts about upcoming events in your city: www.femalefounderworld.norby.live Links and resources https://sundaebody.com https://apps.shopify.com/rebuy  The Resilience Project Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the Female Founder World podcast Jasmine unpacks the success of the Rhode by Hailey Bieber popup store in New York and how brands can create their own IRL experience. Read the podcast transcript here. Become a Business Bestie member To attend the next Group Business Coaching Call, signup to the group chat here.  Already signed up? Login and RSVP for Group Business Coaching with Abby Price, founder of Abbode, here. Parke Ian Charms Parasol Projects Peerspace Learn more about your ad choices. Visit megaphone.fm/adchoices

Jaclyn Fu, founder of Pepper, is today's guest on Female Founder World! Jaclyn launched a DTC intimates brand selling bras for small-chested women, and since hitting the market with her Kickstarter campaign has sold over one million bras. Listen to today's episode of Female Founder World for Jaclyn's thoughts on marketing online in the current landscape, funding a business that traditional VCs just don't understand, and how to scale up your team. LINKS AND MENTIONS Subscribe to the Female Founder World newsletter: https://femalefounderworld.beehiiv.com  tiktok.com/@femalefounderworld instagram.com/femalefounderworld instagram.com/jasminegarnsworthy Learn more about Pepper: wearpepper.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Iris Smit built The Quick Flick into a reportedly $15-million-a-year business within five years—and that's after rejecting a $300,000 offer on Shark Tank. Her beauty brand is stocked in Australia's largest pharmacy and grocery stores, and did all of it while bootstrapping and learning how to be a CEO while on the job.  Learn Iris's must-use Shopify apps, mental health tips for entrepreneurs, and influencer marketing strategy in this episode of Female Founder World with Jasmine Garnsworthy. LINKS AND MENTIONS Subscribe to the Female Founder World newsletter: https://femalefounderworld.beehiiv.com  Register for Female Founder World x Shopify's Brand Camp in LA! https://losangeles.shopify.com/foundermixer0923  instagram.com/femalefounderworld instagram.com/jasminegarnsworthy Explore The Quick Flick: www.quickbeauty.com  Iris recommends Okendo, Zipify, Stockist Locator, Affiliatly, Triple Whale Learn more about your ad choices. Visit megaphone.fm/adchoices

By Rotation is the world's first social network where you can lend, rent, buy and sell designer fashion within one tech-powered community—and its founder, Eshita Kabra, is today's guest on the Female Founder World podcast.  LINKS Subscribe to the Female Founder World newsletter: https://femalefounderworld.beehiiv.com  Register for Female Founder World x Shopify's Brand Camp in LA! https://losangeles.shopify.com/foundermixer0923  instagram.com/femalefounderworld instagram.com/jasminegarnsworthy Explore By Rotation: www.byrotation.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Ty Haney's our guest on the Female Founder World podcast! You might know Ty as the founder of Outdoor Voices (we get into that!), or as the visionary behind TYB (Try Your Best), a web 3 platform empowering consumer brands to build community and loyalty programs on the blockchain. Ty raised $10 million in 2022 to launch TYB, and in today's episode combines her experience as a consumer brand founder and an expert in web 3 to share digestible and easy-to-follow ways for founders in the consumer space to leverage the blockchain in their businesses. Don't forget to drop us a review and screenshot/recommend/share @FemaleFounderWorld on your Instagram Stories (TYSM!).  Links Subscribe to the Female Founder World newsletter: https://femalefounderworld.beehiiv.com  Register for our upcoming Community Hang presented by Mason Hub: https://momence.com/s/2427276 instagram.com/femalefounderworld instagram.com/jasminegarnsworthy Learn more about your ad choices. Visit megaphone.fm/adchoices

Christine Chang and Sarah Lee are the founders of Glow Recipe and today's Female Founder World guests! The pair turned their friendship and $50,000 of savings into Glow Recipe: A beauty brand estimated to have earned $100 million in revenue in 2021. Our Female Founder World host Jasmine Garnsworthy figures out how they did it in this episode of the podcast. We talk about transitioning from an Instagram-built beauty brand to thriving on TikTok (they have 250k followers), the future beauty entrepreneurship, marketing ideas, and the book that all founders need to read. Enjoy! And don't forget to drop us a review (TYSM!).  Links Subscribe to the Female Founder World newsletter: https://femalefounderworld.beehiiv.com  Join our female founder community on Geneva: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd instagram.com/femalefounderworld instagram.com/jasminegarnsworthy Learn more about your ad choices. Visit megaphone.fm/adchoices

We have Nori Press cofounder Annabel Love on Female Founder World! Annabel and her cofounder are reinventing the iron and steamer for fashion girls. Join our host Jasmine Garnsworthy as she explores what it takes to reinvent a household staple, how to grow through partnerships, tips for raising money on just an idea, and the contractors, freelancers and agencies that are scaling this consumer startup. Links www.femalefounderworld.com  Join our female founder community on Geneva: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd instagram.com/femalefounderworld instagram.com/jasminegarnsworthy  https://nori.co/  Annabel recommends: Geneva Supply, Commerce 12, George Grant, Snow Agency and the How I Built This podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

We've got Ali Wyatt on Female Founder World! Ali's a veteran of the start-up world and led teams at Goop, Refinery29 before launching Female Founder Collective with Rebecca Minkoff. She's a business builder, advisor to start-ups, an investor, and a huge supporter of the female founder community.  Your Female Founder World host Jasmine Garnsworthy dives in during this episode of the pod. Enjoy! And don't forget to drop us a review (TYSM!).  Links www.femalefounderworld.com  Join our female founder community on Geneva: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd instagram.com/femalefounderworld instagram.com/jasminegarnsworthy  www.instagram.com/alikwyatt7 Ali recommends: Zero to One by Blake Masters and Peter Thiel Learn more about your ad choices. Visit megaphone.fm/adchoices

Kathryn Winokur, founder of Hally Hair, is our guest on Female Founder World! Hally's a modern, ammonia-free foam hair dye biz.  Kathryn's using Roblox, advertising within in-app games, and Twitch influencers to reach Gen Z customers—and we dive into her strategy, what it costs to get started, and why personal care brands should be getting into gaming. Enjoy! And don't forget to drop us a review (TYSM!).  P.s. sorry about Jasmine's audio quality here. Our bad! Get the free 5-minute newsletter keeping thousands of consumer brand builders in the know and be the first to hear when registration for our next event opens: www.femalefounderworld.beehiiv.com Links www.femalefounderworld.com  Join our female founder community on Geneva: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd instagram.com/femalefounderworld instagram.com/jasminegarnsworthy  www.hallyhair.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Stephanie Hon’s on Female Founder World today! She’s the founder of Cadence, the business behind the customizable, leakproof, magnetic travel containers you’ve been seeing all over TikTok and Instagram.  Steph started this business during the pandemic, raised money just on an idea, and basically ignored most of the business advice that was given to her. Today she manages a team of 25 and a thriving ecommerce company.  We asked her the nitty gritty details. When did she start taking a salary from the business? How much money did it take to get started, and what did she spend it on? What marketing moves is Cadence marking right now?  Your Female Founder World host Jasmine Garnsworthy dives in during this episode of the pod. Enjoy! And don't forget to drop us a review (TYSM!).  P.s. sorry about Jasmine's audio quality here. Our bad! Get the free 5-minute newsletter keeping thousands of consumer brand builders in the know and be the first to hear when registration for our next event opens: www.femalefounderworld.beehiiv.com Links www.femalefounderworld.com  Join our female founder community on Geneva: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd instagram.com/femalefounderworld instagram.com/jasminegarnsworthy  www.keepmycadence.com Steph recommends: Barry Boost, The Great CEO Within, SuperHuman and Getting Things Done   Learn more about your ad choices. Visit megaphone.fm/adchoices

Olivia Landau's my guest today—New Yorker, fourth generation diamond expert, and blogger-turned-ecommerce entrepreneur. Olivia built The Clear Cut from a side hustle selling engagement rings over Instagram DM into a tech-powered jewelry destination making more than $1 million in sales every month.  It's quite the story—let's go!      If you're enjoying the pod and haven't left us a review yet, girl, why not!? Go on, drop five stars, and make my day.  Links: www.femalefounderworld.com  https://theclearcut.co  Join our female founder community on Geneva: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd instagram.com/femalefounderworld instagram.com/jasminegarnsworthy  Get the free 10-minute newsletter keeping thousands of consumer brand builders in the know: www.femalefounderworld.beehiiv.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

This is part two of Jasmine's conversation with Maggie Sellers, influencer, investor and startup educator. We're covering Maggie's resource recommendations in business and life. Links: Become a Female Founder World Business Bestie Member Tubefilter Morning Brew Female Founder World newsletter WWD BOF TechCrunch Holisticism Learn more about your ad choices. Visit megaphone.fm/adchoices

We've got Dandy founder, Danielle Sobel on the show! Danielle launched her personalized dog supplement startup in 2020, raising a total of $1.2 million before being acquired by Fuzzy two years later. It sounds like a neat little entrepreneurship story in hindsight, doesn't it? But what did Danielle have to give up when she launched Dandy? Why did she decide to sell after just two years? And what does life look like post-acquisition for a 32-year-old founder?  Your Female Founder World host Jasmine Garnsworthy dives in during this episode of the pod. Enjoy! And don't forget to drop us a review (TYSM!).  Get the free 10-minute newsletter keeping thousands of consumer brand builders in the know: www.femalefounderworld.beehiiv.com   Links www.femalefounderworld.com  Join our female founder community on Geneva: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd lovedandy.com instagram.com/femalefounderworld instagram.com/jasminegarnsworthy  Say hey to Danielle on Instagram @daniellesobel Danielle recommends the Insight Timer app for meditation insighttimer.com Learn more about your ad choices. Visit megaphone.fm/adchoices

When Beauty Independent Editor-in-Chief Rachel Brown went looking for an answer to which beauty segments win and lose in a recession, she found an answer that might surprise our founder fam.  We dive into Rachel's reporting on the downturn, and how it impacts consumer brands, in this mini episode of the Female Founder World podcast.  If you're enjoying the pod and haven't left us a review yet, girl, why not!? Go on, drop five stars, and make my day.  Links: www.femalefounderworld.com  Beauty Independent: 'Who Wins and Loses in an Economic Downturn' https://www.beautyindependent.com/beauty-segment-prestige-mass-masstige-value-win-shaky-economy/  Join our female founder community on Geneva: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd instagram.com/femalefounderworld instagram.com/jasminegarnsworthy  Get the free 10-minute newsletter keeping thousands of consumer brand builders in the know: www.femalefounderworld.beehiiv.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Andrea Hernández is the trend forecaster Forbes, the New York Times, Bon Appetit, and more mastheads turn to when they want to know what's coming next in the food and beverage industry.  She's the creator of Snaxshot, an irreverent and smart newsletter and community that predicts grocery trends and brings people together around snack culture. She predicted the hibiscus water trend years before the New York Times did and is becoming the place where big retailers find up and coming food and beverage brands. Join Jasmine Garnsworthy and Andrea Hernández on the Female Founder World podcast for a conversation about why all the ecommerce and CPG brands started looking the same, Gen Z brand aesthetics, and where consumer brands are going wrong when it comes to branding and community building. ---------------------------------------------------------- This episode is brought to you by Gorgias, the ecommerce helpdesk that turns your customer service into a profit center. We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here: https://gorgias.grsm.io/fgtl7d2cuz4j Links: www.femalefounderworld.com  Subscribe to Snaxshot's newsletter https://snaxshot.substack.com Find Snaxshot on Instagram www.instagram.com/thesnaxshot  Join our female founder community on Geneva: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd instagram.com/femalefounderworld instagram.com/jasminegarnsworthy  Get the free 10-minute newsletter keeping thousands of consumer brand builders in the know: www.femalefounderworld.beehiiv.com Learn more about your ad choices. Visit megaphone.fm/adchoices

We have Kayla Castañeda on Female Founder World! She’s the founder of Agua Bonita, a better-for-you agua fresca business that launched in 2020 and sold 10,000 units in the first month. Kayla has never lost a pitch competition. In fact, she’s raised nearly half a million dollars for her business this way. We get into her approach and why it works so well in this episode of the Female Founder World podcast.    This episode is brought to you by Gorgias, the ecommerce helpdesk that turns your customer service into a profit center. We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here: https://gorgias.grsm.io/fgtl7d2cuz4j Links: www.femalefounderworld.com  https://www.drinkaguabonita.com https://www.instagram.com/drinkaguabonita  The Secret Life of Groceries by Benjamin Lorr  Join the community and watch the PR workshop: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd instagram.com/femalefounderworld instagram.com/jasminegarnsworthy  Get the free 10-minute newsletter keeping thousands of consumer brand builders in the know: www.femalefounderworld.beehiiv.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Suze Dowling has helped launch more than 50 consumer brands as General Manager and Partner at agency Gin Lane, including Harry’s, Hims, Smile Direct Club and Quip. She’s now scaling home startups as cofounder at Pattern Brands where she’s launched and acquired businesses like Open Spaces, Letterfolk, GIR and Equal Parts. Open your Notes app, you’ll want to write down everything Suze says in this episode of Female Founder World. This episode is brought to you by Gorgias, the ecommerce helpdesk that turns your customer service into a profit center. We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here: https://gorgias.grsm.io/fgtl7d2cuz4j Links: www.femalefounderworld.com  www.patternbrands.com  Join the community and watch the PR workshop: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd instagram.com/femalefounderworld instagram.com/jasminegarnsworthy  Get the free 10-minute newsletter keeping thousands of consumer brand builders in the know: www.femalefounderworld.beehiiv.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Brightland is best known for its slick white bottles of olive oil and punchy, modern branding. Founder Aishwarya Iyer was among the first entrepreneurs to spot an opportunity to modernise olive oil back in 2018, and in the years since has built a thriving DTC food business. Partnerships have been the backbone of Brightside's success, along with some punchy press hits and a killer product. We dive into all of this, plus Aishwarya's thoughts on the challenges facing consumer brand founders right now.  This episode is brought to you by Gorgias, the ecommerce helpdesk that turns your customer service into a profit center. We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here:https://gorgias.grsm.io/fgtl7d2cuz4j Links: www.femalefounderworld.com  hthttps://brightland.co/ instagram.com/femalefounderworld instagram.com/jasminegarnsworthy  Get the free 10-minute newsletter keeping thousands of consumer brand builders in the know: www.femalefounderworld.beehiiv.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Fashion girls know Allison McNamara as the host and fashion and beauty editor fronting content for POPSUGAR, Who What Wear, Refinery29 and ET Online. Now, she's carving out space on beauty shelves at Credo with her algae-based skincare line, Mara Beauty. Allison's the A-list influencer marketing guru we all need to hear from in 2022, having successfully cut through a very crowded beauty scene to seed her product with Hailey Bieber, Chrissy Teigen and Addison Rae, Jen Atkin, and more of the most recognised names in beauty.  ------------------------------------------------------ This episode is brought to you by Gorgias, the ecommerce helpdesk that turns your customer service into a profit center. We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here:https://gorgias.grsm.io/fgtl7d2cuz4j Links: Never miss a Female Founder World event: www.femalefounderworld.beehiiv.com www.femalefounderworld.com  https://themarabeauty.com instagram.com/femalefounderworld instagram.com/jasminegarnsworthy Learn more about your ad choices. Visit megaphone.fm/adchoices

When Sandra Velasquez says she bootstrapped her beauty brand, she means she made the leather and the laces on the way up.  Sandra's today's guest and the founder of Nopalera, a Mexican bath and body brand getting a ton of attention right now. She launched the business when she was more than $100,000 in debt after deciding she needed a drastic shift to change her final future.  This is a great Female Founder World episode for anyone on the bootstrapping track (respect!!), early stage beauty founders, and folks coming to the founder life without an MBA or business degree.  This episode is brought to you by Gorgias, the ecommerce helpdesk that turns your customer service into a profit center. We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here:https://gorgias.grsm.io/fgtl7d2cuz4j Links: Join the Female Founder World Community Hang in New York! https://momence.com/s/1091408  www.femalefounderworld.com  https://nopalera.co instagram.com/femalefounderworld instagram.com/jasminegarnsworthy  Get the free 10-minute newsletter keeping thousands of consumer brand builders in the know: www.femalefounderworld.beehiiv.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Sarah Paiji Yoo is a serial entrepreneur with multiple successful businesses on her scorecard. She's best known for launching Blueland, a company that's raised $35 million to end single use plastic. Since launching in 2019 Blueland's locked up 40 patents (and patents pending). In the past year, it grew more than 400% and saw an 80% increase in customer lifetime value (LTV).  But enough with the stats: Sarah delivers gold in this interview with Female Founder World. We dive into her process for vetting a new business idea, how to drum up demand for a new product, tips for getting acquired, and where she thinks there's space for new entrepreneurs to innovate today. Open your Notes app, you're going to want to remember this. This episode is brought to you by Gorgias, the ecommerce helpdesk that turns your customer service into a profit center. We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here:https://gorgias.grsm.io/fgtl7d2cuz4j --- Links: www.blueland.com instagram.com/femalefounderworld instagram.com/jasminegarnsworthy  Get the free 10-minute newsletter keeping thousands of consumer brand builders in the know: www.femalefounderworld.beehiiv.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's guest Ali Kriegsman is the co-founder and COO of Bulletin, a B2B wholesale marketplace.    A "Forbes 30 Under 30" recipient and one of Fast Company’s "Most Creative People in Business," Ali has helped thousands of brands expand their distribution and sell in both offline and online stores all around the US and Canada. She's a salesperson, self-taught publicist, marketer, and growth strategist and has experience scaling both bootstrapped and venture-backed businesses. Her first book, How to Build a Goddamn Empire, is the no bullsh*t book on entrepreneurship you've always needed.    Enjoy this chat about cancel culture, girlbossing, what buyers are looking for, and emotional resilience in entrepreneurship. Links: https://bulletin.co www.instagram.com/alikriegs instagram.com/femalefounderworld instagram.com/jasminegarnsworthy  Order Ali's book: 'How to Build a Goddamn Empire' Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com Join the free Female Founder World community and watch Ali's workshop: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd --------- This episode is brought to you by Gorgias, the ecommerce helpdesk that turns your customer service into a profit center. We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here:https://gorgias.grsm.io/fgtl7d2cuz4j Learn more about your ad choices. Visit megaphone.fm/adchoices

Maggie Sellers is on the Female Founder World podcast with Jasmine Garnsworthy. Maggie is the consumer-obsessed, former startup employee turned investor who is blowing up on TikTok. She's raised her own syndicate to invest in brands she believes in, and has brought to life some of the buzziest celeb and brand partnerships—including a move by beauty brand Nudestix to bring on Sofia Richie as Beauty Director. Maggie shares her thoughts on how to building your personal brand, why it's so hard to raise money right now, and how to make your business stand out really crowded categories. Links Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Maggie’s business: https://hotsmartrich.shop/ Learn more about your ad choices. Visit megaphone.fm/adchoices

My guest is Eliza Blank, a bootstrapping baddie who built her plant startup The Sill to $1,000,000 in revenue before taking on investors and continuing to scale. Eliza launched the business from her bedroom floor with $30k pulled together from a Kickstarter campaign and credit cards.  Today The Sill has physical stores across the United States, a thriving ecommerce business, and is on her way to becoming the Glossier of house plants.  This is how she did it! Links: www.thesill.com Send us a screenshot of your podcast review to score a free media database! instagram.com/femalefounderworld instagram.com/jasminegarnsworthy  Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com --------- This episode is brought to you by Gorgias, the ecommerce helpdesk that turns your customer service into a profit center. We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here:https://gorgias.grsm.io/fgtl7d2cuz4j Learn more about your ad choices. Visit megaphone.fm/adchoices

We've got Babba Rivera on the pod, founder of Ceremonia, a clean haircare brand rooted in Latin heritage. Babba's an award-winning marketer, former Uber partnerships lead, impressive entrepreneur, and just the person to motivate you to *follow your dreams* today. Links: ceremonia.com instagram.com/babba instagram.com/femalefounderworld instagram.com/jasminegarnsworthy  Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com --------- This episode is brought to you by Gorgias, the ecommerce helpdesk that turns your customer service into a profit center. We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here:https://gorgias.grsm.io/fgtl7d2cuz4j Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode is brought to you by Gorgias, the ecommerce helpdesk that turns your customer service into a profit center. We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here: https://gorgias.grsm.io/fgtl7d2cuz4j Welcome back to the Female Founder World pod! I'm so happy to be back on the tools and chatting with Monica Grohne, who launched a PMS-based wellness brand with a $50k grant in Jackson Hole, Wyoming. To get a free copy of the media database that helped Jasmine land her beauty brand in Vogue, Well and Good, Refinery29, Elle, and more mastheads within months of launching, follow these two steps: 1. Leave a review on the podcast, where ever you listen.  2. Screenshot your review. 3. DM me at @femalefounderworld on Instagram with the screenshot, and I'll send you back a link to the database!   Links: Say hi to Jasmine on IG: www.instagram.com/jasminegarnsworthy Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com Learn more about Marea: https://mareawellness.com/  Resource roundup:   octane.ai  https://dtcpod.simplecast.com/ https://www.facebook.com/groups/wearecommerceclub/about/ 'Supermaker' by Jaime Schmidt OkaySis podcast   Shownotes: 2:10 Should you work for someone else before starting a business?  6:00 How to meet industry regulations (and not break the law :)) 7:15 Claims testing in the wellness industry 8:40 What makes a good early stage fulfillment and manufacturing partner? 10:30 Traction tips for early stage consumer businesses  14:00 Transitioning from DTC only to omnichannel distribution  15:00 How to use a quiz to customize your product and marketing messaging 17:10 Wellness business ideas 18:50 Launching with a $50,000 grant 20:00 Normalising working on the side while growing your biz 24:00 Where should you live when you launch a business? 25:00 The best Slack channels and groups for founders  26:00 Resource recommendations Learn more about your ad choices. Visit megaphone.fm/adchoices