Female Empowerment Podcast – Détails, épisodes et analyse

Bio:

Donna Ashton is an online course specialist with 11+ years creating and selling courses. She built her freedom lifestyle business using her Work Less Make More formula and has taught hundreds of others how to create & sell profitable programs that allow time for family, travel and that impact the world. 

Her mission is to teach you how you can easily take the process you already have and make money with a course in your business to create a Freedom Lifestyle. 

Whether you’re running a full coaching practice or just slammed with family and life – adding digital courses creates leveraged income, without more work for you.

Why Courses?

• Donna was a busy mom, and she needed a business that was one to many because she didn’t have a lot of time. 
• Her first course was about homeschooling and she sold it for $497.
• With her first course, she made about $7,500 and she was sold. 
• Since then, she’s kept creating courses.

How do you price your courses?

• Donna priced her first course higher than other courses, but it worked out. 
• Look at the value that your course is bringing. Not just during the course, but throughout a lifetime. 
• You might as well charge more because it’s just as hard to sell a $7 course. 

How do you make sure your course is solving a problem people have?

• If your course sells your clients “migrane” problem, it will be successful.
• A “migrane” problem is a problem that your client is desperate to solve. 
• ASK! Ask your ideal clients what their biggest problem is.
• People don’t always know what they need though, so look deeper into their problem to find what the root cause of it is. 

Do you do beta launches?

• Yes! Do it early on. 
• Make sure that they still pay because that’s the final proof of concept. We need to know if they’re willing to pay for the course.
• It’s really nice to do a live version of the course before you record it so that you can see how it flows.

What course platforms should we use?

• It doesn’t really matter!
• There are always new platforms, but really a lot of them are good.
• No matter what platform you choose, you still need to make a good course and market and sell the course. 

How do you market your course?

• You need to say the right things to the right people. 
• Know your clients. Know what their problems are. Work on your messaging.
• Be as specific as possible. Find your niche.

How many people do you recommend having in a beta launch? 

• Make sure it’s manageable. Do like 5-10 people. 
• Make sure that the number is small enough that you can have a call with each person.

Do we need a facebook group for the course?

• If it’s a higher end course, yes. 
• You need a space that they can get support and help in. 
• If you have a way for the people to connect directly with you, they’ll pay 5-10 times more money. 

Links

• Download "Design Your Dream Course Template: https://donnaashton.kartra.com/page/dreamcoursetemplate
• Website: https://www.donnaashton.com
• Facebook: https://www.facebook.com/profitablecourses/  
• Instagram: https://www.instagram.com/donnalashton/ 

Follow Karely:

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I’d love to hear from you!

Have some feedback about the show? Feel free to reach out to me at www.brandingforwomen.com or send me a message on instagram, @brandingforwomen. You can also rate the show in Apple Podcasts or your favorite app to help more people discover The Female Empowerment Podcast!

Bio:

Hannah Olson is known for her brilliant life hacks, parenting tips, and her culture-challenging message that "Motherhood is a Relationship". She share all of this on her instagram account: @freckledhan

How did this all start?

• Hannah got pregnant at a time that was not ideal for her.
• It was a challenging time for her. 
• Everything about having kids seemed to be negative.
• She asked herself, why do people even have kids?
• Thankfully, once her daughter was born, a lot of those feelings went away. 
• There were still a lot of hard parts of being a mother though. 
• It was tiring and lonely. 
• She started to ask: “what is motherhood?”
• 4 kids later, we were in a pandemic, and she was unable to ask for help. 
• She felt truly overwhelmed and all alone. 
• She came to the realization that Motherhood is a relationship

Motherhood is a relationship

• She decided that she needed to find ways to nurture the relationship between her and her kids.
• Sometimes, as a parent, you destroy the relationship with your kids because you’re simply caretaking. 
• It becomes easy to feel guilty if you ever leave your kids, but it is actually good for your relationship to leave for a bit. 
• Your kids need a break from you just as much as you need a break from them. 
• All of your fulfillment shouldn’t come from your kids just like it doesn’t come from any other relationship. 
• Certain aspects of the relationship can be fulfilling, but it can’t ALL come from the relationship. 
• God never intended motherhood to be our ONLY identity. 
• It is important, but it should be an expansion of who we are, not our only defining identity.
• Boundaries are important. There are times you can do a lot, and times where you can’t. Be in tune with your needs and be willing to set boundaries. 
• You don’t want a break from motherhood (the relationship). You want a break from caretaking. They are different! 
• If you are a stay-at-home mom, think of caretaking as your job.
• The relationship is separate, but the caretaking should be looked at like a job and performed as a job. 
• Throw away gender roles. One parent can be the caretaker, but BOTH are parents. BOTH have a relationship with their children.

Bootcamps

• Hannah does bootcamps with 10 women or less to help reduce and eliminate mom guilt for women. 

Links

• Website: https://freckledhan.com/ 
• Instagram: https://www.instagram.com/freckledhan/ 

Follow Karely:

• Branding For Women Website
• Instagram
• Facebook

Listen & Subscribe

• Apple Podcasts
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• Overcast
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I’d love to hear from you!

Have some feedback about the show? Feel free to reach out to me at www.brandingforwomen.com or send me a message on instagram, @brandingforwomen. You can also rate the show in Apple Podcasts or your favorite app to help more people discover The Female Empowerment Podcast!

About Anna

• Anna is a registered nurse and mom of 3. 
• She has breastfed all of her children, all while working on growing her business.
• She started her private practice lactation consulting company when her youngest was 7-8 months old. 
• Helping others be successful breastfeeding brings her joy. 

How likely is it that a mom will continue to breastfeed after going back to work?

• It seems like such a hassle! 
• Researchers have found that if you return to work within 6 weeks, the chances are that the mother won’t even start breastfeeding.
• Any breastmilk that your baby can get is great, and they need all they can get.
• Research has also found that 80% of women who return to work full-time will stop breastfeeding within a month of returning back to work.
• It’s difficult and takes a lot of effort, but there is also a lack of support to help new mothers.

Are there any laws that support new moms with breastfeeding. 

• There is! Through the US, there is a law that requires employers to provide sufficient break time to express milk, and a location (other than a bathroom) to do so. 
• Different states have laws on top of this, but they at least have this law. 
• This law applies to businesses with at least 50 employees, so this may not apply to some small businesses. 
• Small businesses are usually pretty willing to work with you though. 
• It’s worth talking to your manager and finding something that will work for you. 
• Contact Anna if you want help talking to your employer or need a template for a letter. 
• Be brave! Talk to your employer.  

Tips and strategies for women that are going back to work?

• We are in the middle of the COVID-19 pandemic, so a lot of employers are moving to working from home.
• If you have this option, or you could get this option, take it! 
• Be brave! 
• If you need to go into the office, that’s okay too. 
• Talk to your employer and make sure you have a place and time to pump. 
• Organize all of your supplies and have a bag to put things in.
• Get a breast pump, 
• Get a hands free pumping bra. 
• You’ll want more storage bottles and containers.
• It’s better to pump more frequently for shorter periods of time.
• It’s better to take 3 10 minute breaks than 1 30 minute break. 
• Spend time with your baby when you get home from work.
• Most people will be more than willing to help you out and work with you. 
• Even if they aren’t supportive, be brave and strong because you are paving the way for future mothers. 
• We have a tendency to think about worst case scenarios. You don’t know how things will turn out until you try though. 

What can you do to maintain if not increase your milk supply?

• Breast milk supply is demand driven. The more you remove, the more your body will make (there are other factors, but this is a basic rule).
• In an ideal situation, you’ll be able to pump multiple times a day. 
• You’ll also want to breastfeed more often when you're at home with your baby. 
• You can also do a “power” pumping session before you head to work or in the evening when you’re home. 
• Don’t hesitate to reach out to Anna and she can help you with your specific situation. 

How can you best store breast milk? 

• Breast milk is safe in a cooler bag for 24 hours. 
• It’s safe at room temperature for up to 5 hours.
• It’s safe in the refrigerator for up to 5 days.
• And it’s safe in the freezer for up to 5 months.

What do you do if your child has a hard time taking a bottle?

• We usually try to avoid giving a baby a bottle at first because it’s important that they learn the skill of latching on and breastfeeding. 
• Anna recommends starting to use a bottle occasionally at least two weeks before you go back to work.
• This is a good opportunity to let your partner help. 
• Try different types of bottles and find something that your baby is okay with. 
• Have someone else give them the bottle. If mom tries to give them the bottle they may refuse because they know that you can breastfeed them. 

Can you go back to breastfeeding after using formula?

• Again, the more milk you use the more you produce, so if you stop breastfeeding, your milk will dry up. 
• The most important thing is that you feed your baby. 
• If you need to use formula, don’t feel bad about it. 
• You do what’s best for you and your family. 

Links:

Instagram: 

@prenatalinsights - https://www.instagram.com/prenatalinsights/

Website: 

https://prenatalinsights.com 

blog post that will be published tomorrow: https://prenatalinsights.com/breastfeeding-and-returning-to-work-or-school/ 

Free Breastfeeding Support Group: https://mailchi.mp/prenatalinsights/breastfeeding-support-group 

$10 Pumping and Storing Basics Online Course: https://prenatalinsights.com/product/pumping-storing-basics/ 

Follow Karely:

• Branding For Women Website
• Instagram
• Facebook

Listen & Subscribe

• Apple Podcasts
• Google Podcasts
• Overcast
• Spotify

I’d love to hear from you!

Have some feedback about the show? Feel free to reach out to me at www.brandingforwomen.com or send me a message on instagram, @brandingforwomen. You can also rate the show in Apple Podcasts or your favorite app to help more people discover The Female Empowerment Podcast!

Charissa’s Bio

Charissa Quade, from Change Your Finances, is on a mission to help women experience peace of mind about money. After years of stress and worry, Charissa learned to manage money, eliminating her debt in less than two years and saving nearly $80,000 to pay cash for her husband’s college degree. Charissa has helped over 1,543 women create a better financial future. By implementing the simple process that Charissa teaches, they’ve paid off tens of thousands in debt, increased their savings, gained peace of mind and built their confidence in handling money.

How did you end up in the world of finance? 

• Charissa’s story started at the grocery store. She counted up all of the things in her cart and realized she was overspending… again. 
• She felt overwhelmed and money stressed her out. 
• Both her and her husband brought debt to the marriage, and she felt the burden was on her since she was helping her husband get through college.
• She had a dream that her husband would be able to graduate college debt free. 
• They paid off all of the student loans they had, and for once, she felt free. 
• Slowly, her fear turned into confidence. 
• She got to the point where she saved $80,000 to pay for her husband’s college. 

Let’s talk about money.

• Money affects every aspect of life.
• It can be incredibly hard and stressful especially for a young entrepreneurial women. 
• It’s easy to go into a lot of debt for school, a house, cars, babies…
• Unfortunately, we haven’t been taught well to manage our finances correctly. 
• It’s important that you understand finances just in case something happens, but even if nothing happens, having a better understanding of finances will help you be lessed stressed. 
• When a woman gets control of her finances, it will have a positive impact on her family and community. 

Toxic money beliefs:

There’s not enough money to go around

• This is a very common misbelief. 
• The truth is that most of us have way more money than we think we do. We just don’t know where it’s all going. 
• You need to have an intentional plan for your money and know where it’s all going. 
• When you’re intentional about your money, it puts you in charge. 

A budget will make me have to say no to my family

• This isn’t true.
• When you make a budget, YOU get to choose where to put your money.
• Enjoy spending the money that’s in your budget, because that’s what you decided to do. 
• It’s a simple change of mindset. You’re saying yes to the behaviors you want. 

How does modern social media affect our finances?

• Instagram, and a desire to show a “perfect” version of ourselves to the world can make it seem like we need to spend money to make our house and life clean and modern. 
• Realize that social media isn’t reality. Even if it looks perfect, you never know what’s going on in the background. Maybe they have massive amounts of debt. 
• Personal finance is personal. Don’t worry about what other people are doing. Everyone’s situation is unique. 
• You don’t have to buy big, fancy things. It’s okay to buy something to get you by. 
• Other people are likely too worried about themselves and aren’t judging you anyway. 

Tips to gain more control of our finances

• 1. The power of an intentional plan (budget)
• People don’t like budgets because they think about it the wrong way. 
• Move 4 things to the top of the budget: Food, utilities, housing and transportation. 
• Once your family's needs are taken care of, the stress will go down and you’ll be able to focus on other things. 
• Once you budget for those 4 things, think: “If I only had enough money for one more thing, what would come next”
• Then keep doing that over and over again until you have everything in order. 
• If money gets tight, you can work backward since the order is prioritized
• 2. Money doesn’t have to be stressful or complicated
• Take small simple steps that will make an impact today and in the future.
• God has given each of us unique gifts that you can share with the world. The gift to take care of your family is so honorable. 
• Always put your family first. 
• 3. When you’re struggling with money you won’t be able to share your gifts with the world. 
• Fix your money stress, and you’ll be able to give so much more to the world.

How can we best talk about making these changes with our spouse or partner?

• Often, us women are the ones who handle the finances. 
• Don’t impose a budget on your family. 
• Ask your spouse what your life would look like if you had more money or no debt or if you could buy your dream home. 
• Talk about the WHY. 
• At that point, you can propose your plan. 
• Show the numbers.
• Ask for feedback.
• Show the progress every month so that they can get excited about. 
• Give each of you “burn” money that can be used for anything they want stress free. 

Get your FREE Budget Worksheet here. 

Worksheet link: https://changeyourfinances.com/brandingforwomen/

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Links:

Website: www.ChangeYourFinances.com

Facebook: www.facebook.com/changeyourfinances

Instagram: www.instagram.com/changeyourfinances

Follow Karely:

• Branding For Women Website
• Instagram
• Facebook

Listen & Subscribe

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• Overcast
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I’d love to hear from you!

Have some feedback about the show? Feel free to reach out to me at www.brandingforwomen.com or send me a message on instagram, @brandingforwomen. You can also rate the show in Apple Podcasts or your favorite app to help more people discover The Female Empowerment Podcast!

Jennifer’s Bio

Jennifer Bilger, Speaker, Certified Behavioral Consultant, Coach & Owner of The Growth Coach Denver Metro, has a unique focus on the behavioral side of business that not only enables leaders and business owners discover their ‘why’ but also helps them utilize their strengths to enhance their communication and interactions, adapt and adjust to overcome obstacles and choose the best path to lead them to success! With a collaborative approach, Jennifer helps professionals learn the best methods to resolve issues, meet goals, grow revenue, connect with others and build solid relationships.

How did you become a coach?

• Jennifer worked in the corporate world for many years. 
• She specifically worked in HR. 
• If you say the phrase “I have to do something…” you are not in the right profession, role, or company. 
• You should be doing something you love. 
• She didn’t like having to do the tasks that she didn't enjoy in her role, so she decided to go down her own path.
• Now, she doesn’t “have to do things,” but she “gets to…” work with amazing people and share her passion and knowledge. 

 How can you know your WHY?

• Understanding your why is tapping into your true passion. 
• When you find your why, passion will exude from you. 
• What motivates you? What drives you? What fears do you have? What are your limitations? 
• What is the special, unique thing that you can do that no one else can do as well as you can? 
• Write a passion statement before you write a mission statement. 
• When you say your mission, you should smile.

How can you identify the Unique thing that you can contribute?

• Sit down and figure out what you love about what you do and what you don’t love about what you do. 
• What makes you happy? Where do you feel fulfilled? 
• Don’t let anyone else make your life decisions for you. It’s your life. Find what you love. 
• When you decide your current path isn’t the right path, don’t stick with it. Find the right path.
• Nothing good ever happens in the comfort zone. 

How to identify and select your target market

• Understand your walk away statement. What type of client will you walk away from? 
• Build a referral network of people you can send clients to that you aren’t the right fit for. 

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Links:

Website: https://www.thegrowthcoach.com/denver-metro/ 

Facebook: https://www.facebook.com/thegrowthcoachdenvermetro 

Follow Karely:

• Branding For Women Website
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Listen & Subscribe

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I’d love to hear from you!

Have some feedback about the show? Feel free to reach out to me at www.brandingforwomen.com or send me a message on instagram, @brandingforwomen. You can also rate the show in Apple Podcasts or your favorite app to help more people discover The Female Empowerment Podcast!

Samantha’s Bio

Samantha Hohenshil is a certified Integrative Nutrition Health Coach and plant-based cooking instructor helping women all around the country change how they think about food, their bodies, and their lives as a whole.

A pioneer of the Anti-Diet movement, Samantha is passionate about debunking many popular Diet Culture myths and putting an end to the restrict/binge cycle for good. Her refreshing, insightful, and honest approach to healthy living and mind-body wellness promotes weight loss as the natural result of self-care and self-work (rather than the intentional pursuit of self-hatred and self-control). 

Samantha utilizes groundbreaking thought work strategies to help her clients reframe their mindset, approach their challenges from an entirely different prospective, and dramatically improve not only their relationships with food and their bodies, but each and every aspect of their lives.

Samantha’s Story

• When she was younger, she was made fun of for being the “fat girl.”
• She spent 20 years dieting, and tried literally every diet that she could. 
• She would lose weight here and there, but it would always come back. 
• She finally decided to change the way she thinks about dieting and weight loss.

How did we get here in our society?

• Unfortunately, our society has come out of a patriarchal society. Our country was founded by rich, white men. 
• We have been taught that we need to be attractive to attract a man. 
• Diet companies only stay in business if the diet doesn’t work…

How can we change the mindset that thinner is better?

• We’ve been led to believe that if we are thin we will be happy. 
• It’s not true. 
• You see a lot of really thin, beautiful people, that still aren’t happy with their bodies. 
• You need to love your body the way it is right now. 
• Embrace that you are who you are for a reason. 

How can I accept my body and become more healthy?

• The goal should not be weight loss. 
• The goal should be eating foods that help your body feel good. 
• If you are taking care of your body, you will lose weight. The weight loss will come. 
• It’s good to have goals, but your current version isn’t lacking at all. 
• Enjoy the journey. Enjoy where you are now. 
• It all starts with your thoughts.
• You are more than your looks and more than your weight. 

How can we fix our mindset on exercise?

• We’ve been taught that we need to go to the gym and kill our body. 
• Samantha doesn’t like the word “exercise” she prefers “moving your body”
• You can do things that you love that move your body.
• Just move!

Free Guide: https://www.thewellnessproject.net/guide/ 

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Links:

Website: https://www.thewellnessproject.net/ 

Facebook: https://www.facebook.com/samanthaleighhohenshil 

Instagram: https://www.instagram.com/samanthahohenshil/ 

Follow Karely:

• Branding For Women Website
• Instagram
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Listen & Subscribe

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I’d love to hear from you!

Have some feedback about the show? Feel free to reach out to me at www.brandingforwomen.com or send me a message on instagram, @brandingforwomen. You can also rate the show in Apple Podcasts or your favorite app to help more people discover The Female Empowerment Podcast!

Olivia Herrick’s Bio

Olivia Herrick is a graphic designer based in the Twin Cities of Minnesota best known for her playful, vibrant, and positive design projects. Her most well-known illustrations and musing on life have appeared on a variety of products across the globe. A chronic creator, Olivia designs and shares new work online each day. Though you will often find her glued to her computer at her studio, Olivia finds her greatest inspiration in the great outdoors.

Olivia’s Story

• Olivia has been a designer for 10 years
• She has always been creative
• She studied design in college and played golf
• She worked full time for 5 years
• Then started her studio
• A client then asked her to come work full time for them
• Then she opened her studio again
• Her path has not been linear

The value of sharing your expertise

• It’s easy to treat a skill as an exclusive asset and not share it
• When Olivia started, she reached out to a bunch of designers looking for insight and she didn’t find a lot of people willing to share
• She decided that she would be an open book and be willing to help others. 
• Trust that you are special, and even if you teach skills to others, there is a unique part to your brand that will make people want to work with you
• “There is enough opportunity in the world for everyone”

How to set boundaries between personal life and business

• When you create on the internet, you need to make decisions on what you are comfortable with
• As you create posts or content, you’ll feel what works for you
• Do it step by step
• It goes both ways. Olivia’s personal life is separate from her business, but her business is also separated from her personal life. 
• Be deliberate about the decisions you make. 

Flip phone vs. iPhone

• Olivia leaves her iPhone at work or in the car in an effort to separate work and home
• She uses the iPhone from 9-5:30 (work hours)
• Outside of those hours, she uses a flip phone
• This has helped her mental heath and has helped her get herself back
• This may not be for everyone, but it has been helpful for Olivia

You don’t have to do what everyone else is doing to be successful

• Olivia believes that there are a million different ways to be successful
• You don’t have to do what everyone else is doing to find success
• Each business is unique and you should find what works for you
• You don’t have to be on social media 100% of the time to be successful

Time management

• Rome wasn’t built in a day. They were laying bricks every hour.
• Whenever Olivia has a minute to work, she tries to be as productive as possible during that time 
• Don’t wait for big chunks of time to get work done

Links:

Website: https://www.oliviaherrickdesign.com

Instagram: https://www.instagram.com/oliviaherrickdesign/

Follow Karely:

• Branding For Women Website
• Instagram
• Facebook

Listen & Subscribe

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I’d love to hear from you!

Have some feedback about the show? Feel free to reach out to me at www.brandingforwomen.com or send me a message on instagram, @brandingforwomen. You can also rate the show in Apple Podcasts or your favorite app to help more people discover The Female Empowerment Podcast!

Sarah Rose’s Bio

Sarah Rose is the Launch Your Online Business Mentor, and she empowers entrepreneurial-minded women to transform their side hustle into a profitable business. She’s known for her signature premium program the Business Start-Up Academy that is launching on July 15th! She’s on a mission to help as many ambitious women as she can to create their dream online business, earn what they’re worth and design a life they love! 

How do you know if you have a good idea?

• If you have a desire to be an entrepreneur and an idea, it was put there for a reason. 
• As women, we all have intuition. Listen to it. 
• Listen to your intuition and trust that success is inevitable.

How do you combat fear?

• So many women hold back from pursuing their passions because of fear. 
• Many fear failure, but it is also common to fear success. 
• Fear can be an excuse to not take steps toward our dreams. 
• Invest in a coach. They can help you overcome fear and make progress in your business and life. 

What are some tips of advice you give your clients?

• How to identify your target market:
• It’s important to get clear on your ideal client. 
• If you market to everyone you’re really marketing to no one. 
• When you find a perfect target market, you’ll work with the people that you love working with. 
• Create content that resonates with your market.
• Be consistent!
• It takes time to build a business. Rome wasn’t built in a day. Keep working at it and learn from mistakes. Success is inevitable if you keep at it. 
• Enjoy the journey!

How to transition from a 9 to 5 to being a business owner

• Create a vision for your life and your business. 
• Do research into the perfect life and business. What would it take to get there? 
• Calculate your personal expenses and projected business expenses. Figure out what strategies you can implement in your business to make enough to move into the business full-time. 
• Planning is essential. 
• You should plan for your business with the same passion you would to plan a trip or a wedding. 

More on Pinpointing your Target Market

• Do market research. Interview your audience. See who’s there and who’s paying attention. 
• Interact with your Facebook page or audience and get insights into who they are. 

Links:

Website: https://sarahroseglobal.com/

Facebook: https://www.facebook.com/createsuccesswithsarah

Instagram: https://www.instagram.com/sarahroseglobal/

Follow Karely:

• Branding For Women Website
• Instagram
• Facebook

Listen & Subscribe

• Apple Podcasts
• Google Podcasts
• Overcast
• Spotify

I’d love to hear from you!

Have some feedback about the show? Feel free to reach out to me at www.brandingforwomen.com or send me a message on instagram, @brandingforwomen. You can also rate the show in Apple Podcasts or your favorite app to help more people discover The Female Empowerment Podcast!

Alexandra’s Bio

Alexandra is a summit host, virtual events strategist and digital nomad who helps entrepreneurs scale their businesses by hosting engaging, high quality & profitable virtual events.

Alexandra started her career in the corporate world, working for big international companies all over the world. However, she then decided to follow her entrepreneurship itch and started her own online business to support her nomadic laptop lifestyle. Today she works with clients from both the corporate offline world as well as online entrepreneurs to leverage the power of virtual events and boost their business growth!

How did you get where you are?

• She started in the corporate world, but she decided that she wanted the freedom and flexibility that comes from running her own business.
• She did some research to decide what to do. 
• In her job, she managed events, so she decided to focus on virtual events.
• Now, with COVID-19, there is a big need for virtual events. 

What’s the best virtual event platform?

• The technology can be daunting. 
• Don’t worry too much about the technology. Instead, focus on the purpose and strategy for the event. 
• Depending on the purpose, there are different platforms you can use. 
• If your goal is audience growth, start with facebook. 
• If you’re ready to go to the next level, you can use zoom. 
• Zoom will let you record the event and live stream it to social media. 
• If you are creating a course that you want to sell, look into Teachable. 

How to get people excited about a virtual event?

• Find your target audience. 
• Figure out what their pain points are. 
• Design your event to target their needs and pain points. 
• Reach out to your target audience and invite them to join the event. 
• Have the speakers do a quick 5 minute session before the event. This will build hype and get your audience engaged with the speakers. 

How do you measure event success?

• Success is relative.
• Make sure that you define your goals for the event. 
• Decide what to do with the results of the event. 
• After the event, measure the results with your goals. 
• Instead of doing 1 big event, plan many smaller events. 

Links:

Website: https://virtualevents.academy/

Facebook Page: https://www.facebook.com/profile.php?id=100010696119783

Facebook Group: https://www.facebook.com/groups/onlineeventscommunity/

Instagram: https://www.instagram.com/virtual.events/

Follow Karely:

• Branding For Women Website
• Instagram
• Facebook

Listen & Subscribe

• Apple Podcasts
• Google Podcasts
• Overcast
• Spotify

I’d love to hear from you!

Have some feedback about the show? Feel free to reach out to me at www.brandingforwomen.com or send me a message on instagram, @brandingforwomen. You can also rate the show in Apple Podcasts or your favorite app to help more people discover The Female Empowerment Podcast!

Julie’s Bio

Julie DeLucca-Collins is the Founder and CEO of Go Confidently Coaching and the host of the popular Casa DeConfidence Podcast. Julie began her career as a Pre-K teacher and later worked with Middle School students. Over the past 20 years, she has worked as a senior executive in the education industry and recently completed her tenure as Chief Innovation Officer for an academic solutions company based in New York City. Throughout her career, she gained significant expertise in policymaking, business development, and business operations. Julie worked to expand several companies into new markets and negotiated contracts on their behalf. She served as an advisor to several State Education Agencies in the implementation of federally funded programs as well as speaking at national educational conferences. Julie is a member of the state of Connecticut Governor Council on Women and Girls and is part of the Steering Sub-committee on Education and STEAM. She has been a mentor and coach to women in the professional world and Leadership programs at Community Colleges in her area for the past four years.

Julie trained as a mentor with her coach, Corinne Crabtree, and later went back to receive her Holistic Coaching Certification and Cognitive Behavioral Techniques Coaching Certification. She is also certified as a Social Emotional Learning Facilitator and has completed her 200-hour Yoga Teacher Certification. Julie has been honored with the “25 Most Powerful Minority Women in Business Award” by the Minority Enterprise Executive Council in Washington DC. She is a “VIP Woman of the Year Circle” and “Over 40 Females of Greater Hartford” member of the National Association of Professional Women. In her free time, she has volunteered for several organizations. She is a member of the United Way of Central and Eastern Connecticut-WomenUnited, a mentor for Launch Your Leadership Journey program at Asnuntuck and Tunxis Community Colleges, a Cabinet Member for Urban Alliance of Harford and has served with Praying Pelicans Missions on two Trips to Haiti. Julie and her Podcast co-host husband Dan reside in Vernon CT with their two furry babies, Yogi Bear and Simba.

How did you get where you are today?

• Julie always knew that she’d be an educator. She came from a family of teachers. 
• That said, she also knew that she wanted more. 
• During school, she worked in retail. 
• Because of her experience in education and retail, she was recruited to run an educational training center. 
• This position gave her a lot of experience in business.
• She worked her way up in the company all the way to a VP position.
• Julie has also worked as a mentor, coach, yoga teacher, and more. 

Things don’t have to be perfect

• If you try to be perfect, you often delay working toward your dreams and goals. It’s okay not to be perfect. 
• Even if you fail, failure is a learning experience.
• Don’t be afraid to try.
• Book: Fear Is Not The Boss Of You - By Jennifer Allwood Amazon Link: https://www.amazon.com/Fear-Not-Boss-You-Your/dp/0310359066
• Do what you do best and delegate the rest.
• Give yourself grace and be patient with yourself.

What are the differences between a personal and business brand? Which should you go with?

• You need to be seen for who you are as a professional.
• You need to build a personal reputation. 
• It’s okay to build both a business brand and a personal brand.

Creating a personal brand

• Julie’s E-Book helps you create your strategic plan for you as a person.
• The book will walk you through finding your strengths and finding areas that you need to improve on. 
• It will also help you define your values as a person.
• Your business has a mission, vision and values, but your personal brand needs those too. 

How should we network as a new brand

• Once you define who you are as a professional, figure out who your clients are. 
• Connect with other professionals and start thinking about how you can help each other. Be a giver. Give back to other professionals, and good will come back to you. 
• You can also find organizations and networking groups. Participate in these groups.
• Don’t be afraid to put yourself out there. There are plenty of clients and people to do business with. 
• Give back! Provide value and it will build your brand. 

Follow Julie:

E-book: https://view.flodesk.com/pages/5ee180ea2eacb00026121905

Website: https://www.goconfidentlycoaching.com/

Facebook: https://www.facebook.com/jdelucca

Instagram: @nyredrose

Follow Karely:

• Branding For Women Website
• Instagram
• Facebook

Listen & Subscribe

• Apple Podcasts
• Google Podcasts
• Overcast
• Spotify

I’d love to hear from you!

Have some feedback about the show? Feel free to reach out to me at www.brandingforwomen.com or send me a message on instagram, @brandingforwomen. You can also rate the show in Apple Podcasts or your favorite app to help more people discover The Female Empowerment Podcast!