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Social media influencers and liability in the world of fashion: The Georgia Aldridge case

Saison 3 · Épisode 38

jeudi 13 août 2026 • Durée 23:00

Overview:

Rebecca Field and Lee Curtis interview Theo Barclay of 4 New Square on the recent IPEC case of Fendi Italia SRL, Loewe S.A., Christian Dior Couture S.A, Celine S.A and LVMH Moet Hennessy Louis Vuitton SE against Rolo Fashion Limited and Georgia Aldridge regarding the sale of non-genuine branded fashion products by the social media influencer Georgia Aldridge. We delve into the facts of the case, how the enquiry as to damages was made, and some practical tips for brand owners and, indeed, influencers in the world of fashion social media influencing.

Timestamps:

2:39 facts of that case and the issues it dealt with
7:18: how the court made that assessment in this case and some of the principles they applied?
15:01 Is that a fair assessment of the judge’s position or is it more subtle than that? Should brand owners be at all concerned by such a finding?
17:18 She seemed to be directly promoting products she had full knowledge were not genuine and in contrast many third-party social media influencers did not have a particularly arm’s length relationship with the promoted product. Is that a correct assessment?
18:22 Are there means by which an influencer can reduce their liability in such situations?

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When is a design considered new and having individual character under UK and EU Design law?

Saison 3 · Épisode 37

jeudi 16 juillet 2026 • Durée 14:44

Overview:

Rebecca Field and Lee Curtis discuss when EU Registered and Unregistered Designs and UK Supplemental Unregistered Design Rights are considered to be new and to have individual character. These are important concepts when considering the validity of such rights. Rebecca and Lee apply those concepts to two fashion IP cases.

Timestamps:

2:21 - Can you explain what is meant by ‘new’ under UK and EU design law?
3:58 - EU registered and unregistered design rights
8:38 - Fashion cases
11:28 - Is there another fashion case of interest to you, Rebecca, which illustrates some of the points made in this podcast so far?

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The Fashionably IP podcast reaches its 50th episode!

Saison 3 · Épisode 36

jeudi 11 juin 2026 • Durée 15:57

Overview:

Rebecca Field and Lee Curtis began recording the Fashionably IP podcast back in May 2022 and have now produced and released fifty episodes. They have discussed and touched on multiple cases and issues relating to IP in the world of fashion. In this episode, they review the important concepts and cases, in their eyes, of the previous forty-nine episodes of the Fashionably IP podcast, adding some hindsight and new comments.

Timestamps:

3: 25 - What subject has come up a lot on the podcast?
9:11 - Is there another issue which has sparked your interest Rebecca when recording our podcast?
11:25 - Are there any other issues and concepts which we have discussed on the podcast which are particular interest to you Rebecca?
12:27 - Are there any issues which have particularly sparked your interest which we have discussed in the podcasts?
13:55 - Are there anyone you wish to thank now for help with the podcast over the last four years, Lee?

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What are the practical implications of the reform of EU Design Law coming into force on 1st July 2026?

Saison 3 · Épisode 35

jeudi 14 mai 2026 • Durée 15:49

Overview:

Rebecca Field and Lee Curtis of HGF discuss the Phase II changes of EU Registered Design Law coming into force on 1st July 2026 and their impact on the world of fashion. There is a recap on the Phase I changes which came into force in May 2025 and a brief recap on the consultation on changes to UK design and copyright law which ended on 27th November 2025.

Timestamps:

4:59 - What is the key change being introduced by the Phase II changes to the world of EU registered design protection?
8:45 - Are there any other Phase II reform changes?
10:52 - So change is not only coming to the EU Registered Design Regime but changes are in the air with regards the UK design regime
13:30 - What do all these changes and proposed changes mean for the protection of fashion designs in the UK and EU?

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Can a fashion trade mark be deemed inherently deceptive by use of a year within it?

Saison 3 · Épisode 34

jeudi 16 avril 2026 • Durée 16:06

Overview:

Rebecca Field and Lee Curtis of HGF discuss the recent decision of the Court of Justice of the European Union in the Faure Le Page case which concerned the use of a year in a trade mark, 1717, and whether that wrongly imparted heritage and prestige on the trade mark which could be viewed as deceptive and a basis for invalidity for a series of French trade mark registrations.

Timestamps:

2:28 – Overview of the factual background to the Faure Le Page case
6:31 – Considerations addressed by the CJEU in this case
9:39 – Reference to other notable CJEU decisions in this field
11:10 – Final ruling of the CJEU in this case

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What is US trade dress law and how does it apply to the world of fashion?

Saison 3 · Épisode 33

jeudi 12 mars 2026 • Durée 20:21

Rebecca Field and Lee Curtis of HGF interview Professor Alexandra Roberts of Northeastern University in Boston on US trade dress law. What is trade dress? How can it be infringed? How does trade dress apply to the world of fashion?

Timestamps:

4:28 - Can you explain what US trade dress is designed to protect? Do you have to register trade dress in the US to get protection?
10:18 - Could you explain how you infringe US trade dress?
12:14 - Where did trade dress come from and was it or is it particularly apt for any particular industry?
15:24 - Are there any particularly interesting cases on US trade dress on fashion items

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Can a trade mark registration for fashion designers name be deemed deceptive?

Saison 3 · Épisode 33

jeudi 12 février 2026 • Durée 18:39

Rebecca Field and Lee Curtis discuss the importance of personal names in the world of fashion and a recent decision of the CJEU concerning the registration of a trade mark relating to French fashion designer Jean-Charles de Castelbajac. Did the use of the name JC de CASTELBAJAC post-registration, after the sale of the underlying business, lead to a trademark registration for the name to be invalidated on the basis of deceptiveness? Is this decision contrary to the well-known decision relating to the name ELIZABETH EMANUEL, or does it build on that earlier decision?

Timestamps:

2:38 - Why is the issue of designer names and trade marks an issue particularly pertinent to the world of fashion?
4:44 - What was the key case on the issue?
12:08 - Most recent case on this subject
16:21- Is the JC/DC case contrary to the decision in the ELIZABETH EMANUEL case?

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The concept of ‘overall impression’ in UK and EU Registered Design Law

Saison 3 · Épisode 32

jeudi 15 janvier 2026 • Durée 12:49

Rebecca Field and Lee Curtis discuss the concept of ‘overall impression’ in registered design law in the United Kingdom and European Union. Rebecca and Lee also discuss where a claimant was successful in an action for registered design infringement in a fashion case and how overall impression came into play.

Timestamps:

1:34 – The concept of overall impression in UK and EU registered design law?
7:01 - Where does overall impression come into play with regards the validity of UK and EU registered designs
9:31 - Can you discuss a case where a registrant was successful in a registered design claim for an item of fashion in the UK

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The Dryrobe case: When is a trade mark generic? An interview with Theo Barclay

Saison 3 · Épisode 31

mercredi 17 décembre 2025 • Durée 26:38

Rebecca Field and Lee Curtis interview Theo Barclay of 4 New Square, who was the successful lead counsel for Dryrobe Limited, in the recent decision of the Intellectual Property Enterprise Court (IPEC) concerning trade mark infringement and passing off claims by Dryrobe Limited against Caesr Group Limited (trading as D-Robe Outdoors) and counterclaims by Caeser Group based on descriptiveness, genericism and non-use. The case is particularly interesting as it is one of the few UK trade mark cases concerning genericism and it concerns an item of fashion.

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The impact of Generative Artificial Intelligence on online search in the fashion and beauty sectors

Saison 3 · Épisode 30

jeudi 13 novembre 2025 • Durée 11:58

Rebecca Field and Lee Curtis discuss the impact of Generative AI on online search and associated legal issues. The online search market has been stable for over twenty years. Will Generative AI change the way online search works and looks, and what are the implications for brand and trade mark owners?

Timestamps:

2:17 The impact of AI online search with a focus on fashion retailers
4:21 - The way search is and was conducted raised a number of legal issues and what were they?
5:56 - AI and change
6:55 - Why are these changes important?
8:19 - Where could the rise of GEO be particularly important in the word of fashion products?

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