Fashion Your Seatbelt – Détails, épisodes et analyse

In just seven short years, Charaf Tajer, the founder and creative director of the brand Casablanca, has proven that the fashion world has room for a multitude of sartorial expressions. His unique blend of old-money style, colorful prints, sporty inspirations and architectural touches has managed to recalibrate the language of contemporary fashion. With roots in Paris and Morocco, Charaf’s path to fashion wasn’t linear. He cut his teeth in the nightlife scene as the art director of Paris’ iconic venue Le Pompon, but was also a creative consultant for Supreme, once upon a time collaborated with Virgil Abloh. But was also a co-founder of the streetwear brand Pigalle before launching Casablanca in 2018. A label born not from trend-chasing, but from a desire to distil elegance, memory, and escapism into clothing.Casablanca isn’t just a fashion brand; it’s a sensibility. A world where terry cloth tailoring meets Art Deco curves, and where every collection feels like a postcard from a sun-drenched far-flung destination. But behind the silk shirts and saturated palettes lies a precise vision – one that blends nostalgia with modernity and elevates leisurewear into a refined statement of intent.Now, the brand is entering a new era. With two flagship stores about to open – one in Paris and another in Los Angeles – Charaf is bringing his universe into physical form. It’s a bold move, but then again, Casablanca was never about playing it safe. As you’ll hear, Charaf is a designer who leads with instinct, impeccable craftsmanship, and a sociological eye.

You get the sense, when you speak to designer Joseph Altuzarra, that he is that perfect combination of creativity and commerce. That as a French American, he has an innate sense of style coursing through his veins. While his American roots give him savvy business sense and a “pull yourself up by your bootstraps” attitude. From a young age, Joseph - who was raised by his French Basque father and Chinese- American mother - has always believed in the transformative power of fashion. A self-taught designer who got a Bachelor of Arts degree in Art and Art History from Swarthmore College, his approach to this sartorial art form has always been focused on how the clothes someone chooses to wear tell a larger story. It can be the story of who that individual is or it can be one about the person they hope to become. That clothing telegraphs a message to the world about how we see ourselves.As luck would have it, Joseph landed an internship in the design studio of Marc Jacobs in 2004 and he went on to work with Proenza Schouler before getting tapped by Riccardo Tisci to join him in Paris and become the designer’s first apprentice during his tenure at Givenchy. Then in 2008, Joseph returned to New York to strike out on his own. And from the moment he launched his signature brand, his work stood out from the other fashion collections being shown at New York Fashion Week. His sexy, sensual aesthetic that wove together elements of his multicultural heritage into his designs did not fit into the American Sportswear approach of many of his peers at that time. But standing out from the crowd served Joseph well. He was honored with the CFDA/Vogue Fashion Fund Award in 2011 and the CFDA Swarovski Award for Womenswear Design in 2012. He was then named the winner of the US Woolmark Prize in 2013 and in 2014 he nabbed the CFDA Womenswear Designer of the Year Award.Suffice to say, Joseph, with his accolades, his brand collaboration with Target, and his stint as a judge on the first season of the Amazon Prime television series “Making the Cut” turned Altuzarra into a household name. And now with his label well established in the fashion industry, Joseph is thinking about where he wants to take things from here. In our conversation, we discuss what the future holds for this talented designer as he looks at his career from a post-pandemic perspective. A viewpoint that has been changed by the arrival of his daughter Emma and a desire to lead a balanced and intentional life. But one that will always have fashion at its heart.

I wanted to interview Alisa Volskaya, the founder of the public relations firm AVEC, for a few reasons. First of all, every time I would bump into her at a fashion show or event, our conversations about the state of the industry, future trends, and fashion in general always went well past surface chit-chat. Secondly, I was impressed by her drive and third, it just takes a lot of guts to launch a PR company during a moment when that field is in the middle of such a paradigm shift. Not to mention doing it in 2020, the year the world stood still.Alisa started out her career working at Condé Nast International in Paris and was in charge of the fashion publishing house’s digital projects and partnerships. In 2015, she became the Executive Director at Naked Heart France, a charity founded by the top model and philanthropist Natalia Vodianova, where she was in charge of international fundraising and partnerships. Then just five years later, she decided to go out on her own and launch her firm AVEC. Alisa’s PR philosophy is right there in the name of her business - AVEC. She sees the work that she does for brands like Chaumet, Ralph Lauren, Chopard, and Balmain as a real partnership. One where her role is to be there with the companies every step of the way in their strategy journey, from conception to completion. But what exactly does that mean in the post-pandemic, social media-centric metaverse world we now inhabit? Alisa, just like every other time I have spoken with her, had some insightful and sometimes surprising answers.

Consummate creative Alexandre de Betak is an industry touchpoint in the world of fashion. He is behind some of the most era-defining fashion shows, events, and exhibitions of the past three decades. The proverbial man behind the curtain, Alex has brought to life the visions of designers as diverse as Raf Simons, Michael Kors, and Gabriela Hearst, and brands big and small, from Dior and YSL to Jacquemus and Rodarte. Throughout our fascinating conversation, we talk about where the spark of creativity comes from, how to keep those creative juices flowing, and how Alex is instilling in his own children that desire to experiment, to explore, and to see the world, and what it could be from different perspectives. Perspectives that will help those around them also experience a moment in new ways that challenge, delight, and mesmerize.

Fashion designer August Getty is a gentle soul whose goal is to create a fully inclusive, fully immersive sartorial world where everyone is welcome. All that is required is that you be yourself 100% both in the real world in one of his one-of-a-kind couture creations, or in the digital sphere where he recently created a whole new virtual universe he has baptized Tinitus.It is inside Tinitus that August brought to life four digital gowns for this past haute couture season, with 3D imagery so detailed it probably caused some of the biggest couture houses to turn green with envy. The designer spent six months creating these three-dimensional virtual gowns and he intends to expand on this concept with the upcoming couture shows this summer.Based in Los Angeles, the August Getty Atelier has become a niche go-to fashion house for celebrities like Miley Cyrus, Cher, Katy Perry, Lady Gaga, Zendaya..and I could go on. All of them looking for outfits that are bold, unexpected, and wholly original for their galas, red carpets, and event outfits, because let's get one thing clear, August designs ensembles for maximum impact. For August, who is an autodidact designer, the goal of fashion, which he says he has loved all the way back to “when he was in the womb” is how transformative it can be. It can make you brave and it can give you the strength to be the person you want to become. Turn fiction into reality with fashion. That is what makes it so magical and so powerful.

Photographer Sasha Samsonova is generating quite a buzz with her striking images of women who are comfortable in their own skin and unabashedly sexy. A female Helmut Newton, Sasha is all about celebrating the beauty and strength of the women who stand before her lens. Born and raised in Ukraine, Sasha is an autodidact photographer who was already shooting for Harper’s Bazaar by the time she was 17 years old, having picked up a camera after her plans to become a professional ballroom dancer fell by the wayside. But her innate understanding of how the body can express emotion in the way it moves has had a direct impact on both her photography and the films and videos she is now directing in Hollywood. Sasha has worked with celebrities like Kylie Jenner, Lili Reinhart, Khloe Kardashian, Emma Roberts, and Kate Bosworth, her images have been featured in the pages of Vogue, L’Officiel, Elle, and Playboy and she has collaborated with brands such as Google, Fear of God, and Revlon. When you see Sasha’s work it’s all about sensual strength. And when you listen to her speak, you know that her goal in life is to make women feel as powerful as possible. And she has the photos to prove that she is doing exactly that.

Romeo Hunte first registered on my radar in a way that I have never connected with a young designer before. He sent me a DM on Instagram during the global lockdown last year and suggested that the two of us jump on an Instagram Live to talk about the state of fashion in the throws of a global pandemic. And that is exactly what we ended up doing.I am telling you this story because I think it perfectly illustrates who Romeo is. He always takes the initiative, he has a clear vision of where he wants his brand and his career to go. And he is open to experimenting, trying new things, meeting new people, and just seeing how the creativity all comes together to build something new and engaging. Now just a bit of background about Romeo before we jump into our podcast interview. He grew up in Brooklyn, New York, and turned down a full athletic ride for his skills in track and field to instead attend the Fashion Institute of Technology to pursue his dream of becoming a fashion designer. He launched his brand in 2014 and then he hustled. Using his contacts via his freelance styling gigs and his full-time job as a personal shopper at a luxury retail store he was able to build both momentum and a buzz for his signature label.And then it wasn’t long before Romeo found his statement-making outerwear on the likes of Beyonce, Dwayne Wade, or Tobias Harris. Zendaya was a very early adopter of his colorful ensembles, and Michelle Obama has been spotted wearing his tailored blazers and denim hybrid jackets. Step by step, Romeo has been building a reputation for making cool, reconstructed pieces that take the best elements of different items of clothing and creating CRISPR-like hybrid pieces designed to get noticed. One person that early on took a shine to Romeo’s designs was Tommy Hilfiger. The two designers have built a strong relationship over the years, and Tommy recently gave Romeo free reign to forage through his archives. Romeo took it upon himself to revisit and reinvent some of Tommy’s iconic designs and give them a new lease on life. This clever collaboration is just the beginning of the long road ahead for Romeo in fashion.

Declan Chan is one of those front-row fashion fixtures that you always keep an eye out for at the shows. A fashion editor and stylist by trade, Declan has also become a favorite subject for anyone who loves to appreciate those who take the time to put together a look. Declan always looks put together, but with flare. And his outfits are just as eye-catching as the spreads he creates in the pages of publications like Vogue Hong Kong, The New York Times, the South China Morning Post, and Men’s Uno Hong Kong, or the campaigns he crafts for companies like Calvin Klein, Cartier, Estée Lauder, and Lane Crawford. Ostensibly, Declan is based in Hong Kong, but if you follow him on Instagram, his real home, up until the pandemic, seemed to be on an airplane...or a series of hotels... as he is continuously crisscrossing the world to oversee a fashion shoot, attend a fashion week, or just be a part of all of the “you had to be there” fashion happenings. What I like most about Declan, besides his style, is his honest, frank, and often funny reflections on fashion in general and fashion shows in particular. I always look forward to checking in with him at least once a season to get his thoughts on what he saw - the upcoming trends - and even which pieces he has already put a personal order in for. Declan’s point of view is important because he has become one of the central go-betweens linking the Chinese consumer to the fashion catwalks. Communicating via his editorials a sartorial message that will shape how the Middle Kingdom sees a collection, understands a designer, and ultimately, which brands they decide to invest in.I know that once you have listened to this podcast you will be as enchanted by Declan as I am.

It is hard to miss Pascal Morand when he arrives at a fashion show. Not only does he tower above most of the guests, but he is also always surrounded by the who’s who of the industry, designer hopefuls, and fashion journalists who all want to bend his ear about one aspect or another pertaining to the business of fashion. But that is what you sign up for when you are the executive president of the Fédération de la Haute Couture et de la Mode.However, Pascal wears his title with the ease of someone who has spent years in the industry and knows it well. Having had paid his dues with tenures at both the Institut Français de la Mode (IFM) and Ecole Supérieure de Commerce de Paris (ESCP), not to mention his time as the deputy director-general of the Chamber of Commerce and Industry for the Paris region before his current job – shaping the future of French fashion. His years teaching and his studies in Organisational Sciences at the University of Paris Dauphine have come in handy at the Fédération where he is both helping to nurture the next generation of designers who dream of showing their work during Paris Fashion Week, and wrangling those current calendar members who are always angling for a better spot. And Pascal’s love of innovation and technology has very much come in handy over the past year when, almost overnight, all of the collections - from menswear and womenswear to haute couture moved from real-world runway shows to fully digital experiences that only exist online, on a platform that the Fédération built up to frame the virtual shows as well as enrich them with added content. Including exclusive designer interviews, round table discussions about hot button fashion topics, and in-depth looks at the savoir-faire that is the beating heart of French fashion.I spoke with Pascal before the Fall/Winter 2021 menswear collections got underway in January about how he sees the fashion week evolving in the future and, as always when I speak with Pascal, I was blown away with his overarching vision when it comes to the fashion industry. It is one of the reasons why I am often part of the crowd that tries to catch his attention at the shows.