Explorez tous les épisodes du podcast Fashion Designers Get Paid: Build Your Fashion Career On Your Own Terms
| Titre | Date | Durée | |
|---|---|---|---|
| 274: Fully Booked but Underpaid: Ingrid’s Path to Doubling Her Rates (Without Losing Clients) | 09 mars 2026 | 00:41:19 | |
Imagine being slammed with client work… deadlines piling up… and still looking at your income like, “Wait—why doesn’t this match how hard I’m working?” That was Ingrid Lange—fully booked, wildly underpaid, and what she calls a “busy fool.” In this episode, Ingrid breaks down how she shifted from underpriced project work, to hourly for protection, and then back to premium project pricing based on value—plus how she doubled her rate with existing clients and got zero pushback. Quick heads up: we had a few choppy connection moments early on, but the insights are gold. Let’s dive in. About Ingrid: Ingrid has lived and worked in Bangladesh on assignment for major international brands, fully immersed in large-scale factory environments and overseeing product development from the inside out. She has collaborated with major European brands including Zara, Next, Celio, and more. When she’s not bringing collections to life, Ingrid is exploring the world and has just visited her 65th country.
Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price | |||
| 273: This Simple Follow-Up Strategy Landed Her a $4K Client | 16 févr. 2026 | 00:34:29 | |
If your freelance strategy is “wait and hope a client emails me,” this episode is your wake-up call. Rebecca Kendall was in that exact spot—an experienced freelancer with great work under her belt, but relying too heavily on her network. That changed when she sent a simple visual follow-up to a past client... and it turned into a $4,000 project. We talk about the mindset shift that helped her get intentional, the niche pivot that made her more confident, and why you don’t need a giant audience to grow—you just need a plan. Let’s get into it. About Rebecca:
Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price | |||
| 272: The Cold Pitch That Landed JoAnne a $7800 Freelance Project | 02 févr. 2026 | 00:49:24 | |
What if you could skip the job application—and still land the client? That’s exactly what JoAnne Hopkins did when she spotted a job post on Indeed, did a little sleuthing, and cold-pitched the founder directly. The result? A $7,800 freelance project doing what she loves most: tech design. In this episode, JoAnne shares how she turned burnout from running her own brand into clarity, confidence, and a booked-out freelance business she actually enjoys. If you’ve ever questioned your niche, your path, or your pricing—this episode will give you real talk, real strategy, and a whole lot of permission to do things your own way. Resources: About JoAnne:
Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price | |||
| 271: Balancing a Full-Time Job *and* Freelancing: How Mia Makes It Work | 19 janv. 2026 | 00:53:01 | |
What if you could freelance *and* keep your full-time fashion job—without getting burned out, breaking any rules, or making your boss mad? That’s exactly what Mia Vasquez has figured out. As a seasoned tech designer in the workwear industry, she’s also built a sustainable freelance business on the side—and she does it all with full transparency and zero burnout. In this episode, Mia shares how she sets client boundaries, juggles the workload, and navigates the tricky topic of non-compete conflicts. If you’ve ever wondered, “Can I really freelance while working full-time?”—this episode will show you how it’s done. About Mia:
Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price | |||
| 270: From Laid Off to Fully Booked: How Bre Replaced Her Salary in Under 2 Years | 05 janv. 2026 | 00:44:25 | |
Imagine getting laid off—and 18 months later, you’re making more than your old job and booked solid into next year. That’s exactly what happened to today’s guest, Bre Simpson. After a series of life-shaking events, Bre decided she was never going to depend on corporate again. In this episode, she shares how she rebuilt from zero to a thriving freelance business, the scrappy steps that landed her first $250 project, and the systems that now bring her 5‑figure clients. Her story is proof that even when everything falls apart, you can rebuild something even stronger. About Bre:
Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price | |||
| 269: She Quit Her Job in Under a Year—and Now Makes More Freelancing in Fashion | 08 déc. 2025 | 00:44:43 | |
Ever wondered how long it really takes to quit your job and go full-time as a freelance fashion designer? For Candice Stokes, it was less than a year. She went from working as an embroidery tech to earning *more* money on her own—working with dream clients and building a business that aligns with her values. In this episode, she shares exactly how she did it, from leveraging Instagram to streamlining her workflow, and what she’s learned since walking away from her 9-to-5. Resources: About Candice:
Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price | |||
| 268: Solo to Scaling: How This Booked Out Footwear Freelancer Is Building an Agency | 24 nov. 2025 | 00:48:46 | |
Imagine being so booked out as a freelancer that you can’t take on a single new client—so you start building a team. That’s where Louise Ryan found herself. In this episode, she shares how she went from solo footwear designer to scaling toward a full-blown agency. We talk about the mindset shifts, growing pains, and strategic moves that helped her evolve beyond a one-woman show. If you’re feeling maxed out and wondering what’s next, Louise’s story is the blueprint you’ve been looking for. Resources: About Louise:
Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price | |||
| 267: From $14/hour to $65/hour as a Freelance Sample Maker (Even Though She Was Scared AF to Charge More) | 11 nov. 2025 | 01:12:17 | |
In Part 1, Caroline quit her underpaid factory job to run her freelance biz full-time. But what happened next? This episode is where it *really* gets juicy. Caroline opens up about the exact moment she raised her rate to $65/hour—and how terrifying it felt to say it out loud. She nearly backed down. She literally shook through the call. But she did it anyway. And now? She’s getting clients directly from LinkedIn, turning down work that doesn’t fit, and building a business that finally *feels* good. If you’ve ever been scared AF to charge more, set boundaries, or step into your power—this episode is for you. Resources: About Caroline:
Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price | |||
| 266: From Self-Doubt and a Factory Job to Freelance Biz Owner: Caroline’s One-Year Transformation | 27 oct. 2025 | 00:42:38 | |
If you’ve ever wondered *how the heck someone actually quits their job to freelance full-time*—this episode is it. Caroline Kuhlman went from working in a sewing factory, filled with doubt about her skills, to running her own thriving freelance fashion business...in just one year. She had no portfolio, no website, and no idea where to start. But she made it happen. In this episode, you’ll hear exactly how she did it—and the quiet, powerful steps that helped her finally leave a job that was draining the life out of her. Resources:
Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price | |||
| 265: The Proposal Strategy That Helped This Mom Close High-Ticket Clients (Part 2) | 13 oct. 2025 | 00:44:48 | |
In Part 2, we pick up right where we left off—and go deep into the proposal process that helped Jade book aligned, high-paying clients without chasing or convincing. From discovery calls to saying no, you’ll hear exactly how she built a business model around energy alignment and long-term relationships—while raising a newborn. Resources: About Jade: With over 20 years of experience in pattern engineering and garment construction, Jade blends traditional craftsmanship with cutting-edge digital tools (such as Clo3D, AI-enabled workflows, and virtual sampling) to streamline development, reduce waste, and deliver consistent high-quality results across collections.
Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price | |||
| 264: How Jade Strategically Prepared Her Freelance Business During Pregnancy (Part 1) | 29 sept. 2025 | 00:40:53 | |
If you've ever wondered how to keep your freelance momentum going during one of the most life-changing transitions—this episode is for you. Jade Wei didn’t wait until after having her baby to get back into freelancing. She made the bold decision to start rebuilding *while* she was pregnant. With no recent work, no active portfolio, and a toddler on the way, she used this time to reset everything—from her niche to her mindset. If you’re in a season of transition or feeling like you need a fresh start, this conversation is going to light a fire under you. Resources: About Jade: With over 20 years of experience in pattern engineering and garment construction, Jade blends traditional craftsmanship with cutting-edge digital tools (such as Clo3D, AI-enabled workflows, and virtual sampling) to streamline development, reduce waste, and deliver consistent high-quality results across collections.
Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price | |||
| 263: How Amanda Landed a $9K Freelance Fashion Project Without a Website | 15 sept. 2025 | 00:32:19 | |
What if your biggest freelance project started with a LinkedIn message... and didn’t close for another 8 months? That’s exactly how Amanda Cabania landed a $9,000 client for a women’s golf brand. With no website, minimal marketing, and a lot of uncertainty, she wasn’t sure where things would lead—but she stayed patient, followed up, and eventually got the yes. In this episode, Amanda shares how it all played out, what helped her stay grounded through the wait, and what it really looks like to grow a freelance business while raising three kids.
Connect with Amanda: Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price | |||
| 262: From Permalance to Premium: How Niching Down Landed Martha 5-Figure Freelance Projects | 01 sept. 2025 | 00:55:06 | |
Tired of saying yes to everything—and still not getting paid what you’re worth? Martha Fogarty was, too. After years of permalance gigs, unpaid invoices, and murky job titles, she drew a line in the sand. In this episode, Martha shares how getting hyper-clear on her niche and offer flipped the power dynamic, brought in multiple five-figure clients, and helped her build a freelance business that’s finally on her terms. If you’ve ever felt like clarity could change everything—this one proves it can. About Martha: Connect with Martha: Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price | |||
| 261: The Big Mistake She Made on a $10K Project (and How She’s Fixing It ) (Part 2) | 18 août 2025 | 00:33:17 | |
Just because you land a $10K freelance project doesn’t mean it all goes smoothly. Jacqueline’s back to share what *didn’t* go so great—and the one decision she regrets most. We unpack the lessons she’s learning around boundaries, overgiving, and setting clear terms from the start. Whether you’re early in your freelance business or landing big wins yourself, this episode is a must-listen for protecting your time, energy, and value. Resources: About Jacqueline: Connect with Jacqueline: Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price | |||
| 260: How Jacqueline Landed Her First $10K+ Freelance Fashion Project (Part 1) | 04 août 2025 | 00:49:58 | |
You ever wonder what it *actually* takes to land a $10,000+ freelance project in fashion? Jacqueline’s back for her third appearance—and this time, she walks us through how a total stranger found her on Google, filled out her project form, and signed a $10,498 contract without negotiating. We get into the exact pricing strategy, mindset shifts, and proposal she used to close it—and what she did *before* the contract even landed to help seal the deal. Let’s get into it. Resources: About Jacqueline: Connect with Jacqueline: Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price | |||
| 259: Why Max Said Yes to a “Cheap” Project—and Doesn’t Regret It | 21 juil. 2025 | 00:49:29 | |
You’ve probably been told never to say yes to cheap work. But what if that project could launch your freelance career? That’s exactly what Max Guemto did. With no reviews and a fresh Upwork profile, he got a message from a client offering just $150—and instead of walking away, he saw a smart opportunity. In this episode, Max unpacks the mindset, strategy, and communication that made this “cheap” project totally worth it. If you’ve ever debated whether a low-budget job is worth your time, this story will shift your perspective. About Max: Connect with Max: Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price | |||
| 258: How This Mom Built a Freelance Business With a Toddler at Home | 07 juil. 2025 | 00:48:03 | |
What if you could build a thriving freelance fashion business… while raising a toddler at home? That’s exactly what Philippa Cooper—aka Pip—has done, working just two days a week. In this episode, Pip shares how she went from a COVID layoff to building a client roster using platforms like PeoplePerHour and LinkedIn. You’ll hear how she doubled project rates, started integrating Clo 3D into her services, and got consistent inquiries without even having a website. If you’re trying to make freelancing work in the margins of your day, Pip’s story proves it’s 100% possible. What if you could build a freelance career during nap time and weekend evenings? That’s exactly what Philippa Cooper—aka Pip—has done. Specializing in technical outerwear, she shares how she turned part-time hours into consistent £1K+ months, how Clo 3D transformed her workflow, and why LinkedIn has become her go-to marketing tool. This episode is packed with real strategies, mindset shifts, and tactical advice for freelancers trying to make it work with limited time. Resources: About Philippa: Connect with Philippa: Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price | |||
| 257: Why Afroditi Quit Upwork After Hitting $100K (Part 2) | 23 juin 2025 | 00:31:25 | |
What happens after you hit $100K on Upwork? For Afroditi, it meant finally stepping away. In this second half of our in-person interview, she shares how she scaled her freelance business, raised her rates, and built a system that brought clients to her. But she also reveals why she chose to leave it all behind. From pricing mindset to proposal tips and her 2025 pivot strategy, this is an honest look at what growth really takes. In Part 2 of our conversation with Afroditi, we pick up after her rocky first year and dive into how she built a stable, high-paying freelance business. She talks about growing from $15 projects to $70/hour clients, using Upwork to teach herself strategy, and why she ultimately chose to leave the platform. Resources: Connect with Afroditi: Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price | |||
| 256: From $15 to $100K: Afroditi’s Fashion Freelance Journey on Upwork (Part 1) | 09 juin 2025 | 00:48:39 | |
What if your first freelance project paid just $15 and took a week to complete... would you keep going? In this first episode of our two-part series, I sit down in person with Afroditi, a Greek fashion freelancer who started on Upwork with no clients and no portfolio. She opens up about landing that first $15 sketch job, the fear and uncertainty she faced, and why Upwork felt safer than anything else. Afroditi shares the raw, unfiltered truth of her first year freelancing: her strategies, the emotional toll of working without boundaries, and the surprising reasons she didn’t give up. Listen to this powerful story of grit and growth, especially if you’re just starting out or need a reminder that every expert was once a beginner. Resources: About Afroditi: Connect with Afroditi: Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price | |||
| 255: From Laid Off to $75/Hour: How This Textile Designer Booked Her First Client Without a Portfolio | 26 mai 2025 | 00:35:53 | |
Could you land a $75/hour freelance gig without even showing a portfolio? Sara Bleske did—and her story might just change the way you think about pitching. After being laid off from her full-time design job, surface and textile designer Sara Bleske didn’t wait until everything was “ready.” Instead, she led with sincerity, curiosity, and a desire to be helpful—and ended up landing her dream client from a cold email (yes, really). In this episode, Sara opens up about the moment she hit “send,” the nerves that followed when she thought she got ghosted, and the surprising way it all came together. You’ll hear how she navigated the leap into freelancing while juggling motherhood and self-doubt, and how she figured out her niche when her skills felt all over the place. From crafting thoughtful outreach messages to experimenting with social media and tools like ChatGPT, Sara shares the real, raw, and refreshingly simple strategies that helped her get started—and get paid. If you’re new to freelancing or have been at it a while, click play now to hear how genuine connection and a little courage can open big doors—even without a perfect portfolio.
Connect with Sara: Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price | |||
| 254: How This Ex-Engineer Used a Super Specific Niche to Land $4K in Clients (With Zero Reviews) | 12 mai 2025 | 00:41:08 | |
From Zero Reviews to $4K Clients: How Danielle Steman Broke Into Freelance Fashion With Just 8 Pitches Ever wondered how to stand out on Upwork without a single rating, review, or testimonial? Danielle Steman did just that—and banked $4,000 from her first two freelance clients. In this episode, you’ll meet Danielle, a former engineer from The Netherlands who left behind a stable tech career to carve out a bold new path in fashion. Specializing in made-to-measure and latex pattern making, she built a niche business from scratch—landing high-paying clients with just eight targeted pitches and zero experience on her profile. You’ll hear how her technical background gave her an edge, how she uses mobile scanning and CAD to wow clients, and why saying no to non-niche work helped her grow faster. She also shares the mindset shifts that helped her go all-in, and the exact steps she took to start attracting international clients (hint: it’s simpler than you think!). If you're new to freelancing or have been at it a while, click play now to learn how confidence, clarity, and a super-specific niche can unlock your freelance fashion career.
She specializes in designs that fit like a glove, focusing on made-to-measure and latex garments. A fashion tech aficionado, she thrives on technical challenges and is a strong advocate for Made to Measure and Made to Order as the future of fashion. Over the past two years, she has been deeply engaged in exploring the integration of 2D, 3D, and scanning technologies to craft perfectly fitting patterns at the touch of a button.
Follow on Instagram Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price | |||
| 253: Tabitha’s First $1K Month (and Why She’s Quitting Her Day Job to Go All In on Freelancing) | 28 avr. 2025 | 00:36:29 | |
No degree, no industry connections, no Illustrator skills—and still crushing it as a fashion freelancer! Tabitha Calvin proves you don’t need the "perfect" background to make it happen. Just a year ago, she was a Spanish teacher with a dream—and now she’s designing streetwear collections for clients, including a former NBA player! In this episode, we get real about what it’s like to build a freelance fashion career from scratch. From teaching herself Illustrator to landing $2,500 streetwear clients through LinkedIn and Upwork, Tabitha’s story is packed with hustle, discipline, and major mindset shifts. We talk about hitting that first $1,000 month, dealing with tough client feedback, and the confidence it takes to own your worth as a freelance fashion designer. If you’ve ever doubted whether you can break into fashion without a degree, connections, or years of experience, this episode will leave you fired up to chase your freelance dreams. If you're just getting started or ready to go all in on your freelance fashion career, click play now and see what’s possible when you bet on yourself.
Connect with Tabitha: Follow on Instagram Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price | |||
| 252: No Degree, No Experience: How this Freelancer from India Landed Her First Fashion Design Client at 4x the Rate | 14 avr. 2025 | 00:26:27 | |
Curious how a self-taught freelancer with zero fashion experience charged 4x the going rate—and landed the client anyway? Fathima’s story is the bold confidence boost you didn’t know you needed. This episode follows Fathima Thasneem’s surprising entrance into the freelance fashion world, where a single LinkedIn message turned into a high-paying opportunity. With no degree and no prior design clients, she faced tough questions about her background—and didn’t flinch. Instead, she leaned into her worth, set bold boundaries, and delivered with confidence. You’ll hear how she used LinkedIn to find leads, why she priced higher than anyone expected, and how her honest, strategic approach paid off. If you’re new to freelancing or have been at it a while, click play now to hear how trusting your instincts and taking risks can lead to your first big client win.
Connect with Fathima: Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price | |||
| 251: From $18/Day to $10K in Projects: Jolleen's Instagram Strategy for Freelance Success | 31 mars 2025 | 00:39:22 | |
Learn the powerful mindset shift that took Jolleen from underpaid to unstoppable in fashion freelancing! Tired of feeling stuck, underpaid, or invisible in the fashion world? Jolleen Gabriel’s story will seriously light a fire under you. She went from earning just $18 a day in the Philippines to making over $4,000 a month as a freelance fashion designer—working only 20 hours a week. No massive audience. No secret connections. Just a smart strategy, a mindset shift, and some intentional Instagram magic. In this episode, Jolleen shares how she built a thriving niche in swimwear, turned Instagram into a client-generating machine (without needing a huge following), and overcame self-doubt to confidently charge her worth. Her journey is packed with practical insights and inspiring mindset shifts that any freelancer can learn from. If you’re new to freelancing or have been at it a while, click play now to discover how to land better clients, build a business you’re proud of, and finally charge what you're worth.
About Jolleen: Connect with Jolleen: Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price | |||
| 250: The $6K Freelancer: How She Replaced Her Salary in 30 Days | 17 mars 2025 | 00:44:53 | |
Discover how Candice Stokes went from undervalued to unstoppable in freelance fashion design! Ever felt stuck in a job where your skills weren’t fully appreciated? Candice Stokes knows that feeling all too well. She spent years questioning if she was “ready” to freelance—if her portfolio was strong enough, if brands would take her seriously. But when she finally took the leap, she landed a $4,100 client in her very first month. A few weeks later? Another $2,000 project. Now, she’s on track to leave her full-time job behind for good. In this episode, Candice breaks down her exact strategies for pitching, pricing, and standing out as a freelance fashion designer. She shares how she used ChatGPT to craft proposals that actually work, why your portfolio doesn’t need to be perfect, and how an Instagram post unexpectedly led to a key connection in Thailand. Plus, she opens up about her passion for ethical fashion and building a business that aligns with her values. If you’ve ever wondered if freelancing could really work for you, Candice’s story will challenge everything you thought about being “ready.” Click play now to hear how she made it happen—and how you can, too! About Candice: Candice Stokes is a technical fashion designer who transforms creative ideas into expertly crafted garments, thanks to her hands-on skills and years of sewing experience. She’s passionate about how clothes tell stories—both cultural and personal—and loves geeking out over why fabric matters as much as fit. Whether she’s sketching, sewing, or decoding a tricky pattern, Candice brings humor and heart to her work (and plenty of coffee). Connect with Candice: Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price | |||
| Bonus: The $200K Reality Check: Why Starting a Fashion Brand Costs More Than You Think | 10 mars 2025 | 01:02:30 | |
Think you can launch a fashion line with a few thousand dollars? You might want to think again. In this eye-opening bonus episode, Rachel Erickson breaks down the real cost of building a successful fashion brand—and spoiler alert: it’s not cheap. After crunching the numbers, Rachel discovered that $200,000 is the magic number to hit profitability by year three. But where does all that money actually go? She walks us through the financial roadmap, from inventory costs to hiring a team, and reveals why many brands run out of cash before they even get off the ground. Beyond just the numbers, she also shares creative ways to fund your brand without drowning in debt . From freelancing to grants (and even unexpected funding strategies), she lays out real, practical solutions for making your dream brand a reality. If you’ve ever thought about launching your own line or working with clients who are, this episode is a must-listen. Press play now to hear the real numbers and learn how to set yourself—or your clients—up for long-term success in the fashion industry!
About Rachel:
Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price | |||
| 249: Landing a $12K Client at MAGIC: The Trade Show Networking Strategy That Worked | 03 mars 2025 | 00:47:33 | |
From Nervous to Thriving: Discover how Alina Sanchez-Lopez transformed trade show nerves into a $12,000 freelance triumph! Ever walked into a trade show feeling completely out of place, unsure of how to approach potential clients? That was Alina—until a few key mindset shifts and strategic moves changed everything. A casual chat at Magic turned into a game-changing $12K project, reigniting her passion for design and proving that in-person networking can lead to massive freelance success. In this episode, Alina pulls back the curtain on how she overcame the initial awkwardness, what she said to grab a brand’s attention, and the smart strategies that helped her stand out in a sea of fashion pros. She also shares how she navigated the leap from corporate burnout to freelance freedom, creating a career that gives her both flexibility and fulfillment. Whether you’re gearing up for your first trade show or looking to refine your networking skills, this conversation is packed with insights you can apply right away. If you’re new to freelancing or have been at it for a while, click play now to learn how to confidently network at trade shows and turn conversations into paid design work!
Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price | |||
| 248: The $3K Personalized Pitch: How Heidi Closed a Big Client in 6 Weeks | 17 févr. 2025 | 00:39:04 | |
Ever wondered how some freelance fashion designers land dream clients with just a simple email? In this episode, Heidi Herrman breaks down her secret sauce for securing a $3,000 project with a personalized pitch. From using ChatGPT to find niche brands to crafting an authentic, heartfelt message, she shares all the ins and outs of her process. You’ll be inspired by Heidi's genuine approach and her knack for turning a one-off gig into an ongoing client relationship. But it doesn't stop there! Heidi dives deeper into setting the right rates, negotiating contracts, and building trust with clients. She talks about her experiences working with various brands, including a cool outdoor brand called Fayette Chill and a vibrant apparel company named Sky Goat. Whether you’re a seasoned freelancer or just starting, this episode is packed with golden nuggets to help you grow your fashion business. Tune in to get the full scoop on how to win clients and create lasting connections in the fashion industry! Resources: About Heidi: Connect with Heidi: Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price | |||
| 247: Attracting Premium Clients on Upwork: How Carolyn Landed A $2700 Project (without pitching) | 03 févr. 2025 | 00:38:57 | |
Ever wonder how some freelancers land big-ticket clients while others struggle to get responses? Imagine setting up your Upwork profile in just half a day and scoring a $27,100 project just weeks later. Sounds unreal, right? That’s exactly what happened to Carolyn. In this episode, she breaks down the key moves that helped her attract premium clients—without years of trial and error. Carolyn shares how she went from working with high-street brands in the UK and navigating the job market in Hong Kong to building a thriving freelance career in knitwear design. We dive into her approach to pricing projects, crafting pitches that actually get responses, and the simple tweaks she made to her Upwork profile to stand out in a sea of freelancers. Plus, she spills some insider tips on using Illustrator for knitwear design and how she landed repeat work with top clients. If you're looking to boost your freelance income, attract high-quality clients, and learn real-world strategies from someone who’s been there, hit play now!
Connect with Carolyn: Connect on LinkedIn Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price | |||
| 246: The Pricing Strategy That Doubled Amy’s Freelance Income (without doubling her workload) | 20 janv. 2025 | 00:39:39 | |
Ever feel like you’re undercharging for your freelance services? Amy Barnhart shares how a smart pricing shift and one game-changing service helped her nearly double her income in just one year. In this episode, Amy Barnhart, a freelance fashion designer, reveals the strategic decisions that transformed her business, including raising her rates for tech packs and introducing a new print design service tailored to the men’s golf fashion niche. These moves not only boosted her revenue but also strengthened her client relationships and positioned her as an industry expert. Amy also spills her secrets for running successful discovery calls that consistently convert leads into paying clients. Whether you’re trying to figure out when to raise your rates, how to expand your services, or ways to stand out in your niche, Amy’s insights are packed with actionable advice and real-world examples you can use right away. If you’re ready to grow your freelance income, click play now to learn how Amy’s strategies can work for you!
Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price | |||
| 245: The Art of Soft Selling: How Gabriella 4x'd Her Rate Without Pitching | 06 janv. 2025 | 00:43:08 | |
Discover how Gabriella Bilotta transformed a heartfelt LinkedIn message into a six-figure client! In this episode, Gabriella shares her journey of building genuine connections, landing high-paying clients, and transitioning to full-time freelancing. She dives into her background in lingerie and sustainability, the value of mentorship with her coach Alison, and the role personal branding played in her success. Gabriella also unpacks her strategies for pricing, networking, and fostering meaningful client relationships. Whether you're just starting out or looking to refine your freelancing game, this episode is packed with actionable insights to help you build a thriving career. If you’re ready to learn how authentic connections and smart strategies can transform your freelancing journey, click play now and start building your dream career today!
Connect with Gabriella: Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price | |||
| My Top 10 Biz Challengs in 2024 (plus show updates for 2025) | 23 déc. 2024 | 00:20:59 | |
Ever wondered what goes on behind the scenes of your favorite podcast? Join me as I share the highs, lows, and everything in between, and let’s get ready for an amazing 2025! Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price | |||
| 244: Sourcing Secrets: How to Find the Perfect Factory and Avoid Expensive Mistakes | 16 déc. 2024 | 00:45:18 | |
Walking into a tradeshow with no idea where to start can be intimidating! As a freelancer, having a plan of action for the next fashion trade show you attend can make all the difference. In this episode, I talk live with Andreu David, the Vice President of Sourcing at MAGIC, to get insights from an industry expert on how to make the most of a trade show. Andreu covers everything from understanding market levels and price points to the importance of factory operations and the benefits of attending trade shows. Discover how AI and 3D technology are shaping the future of fashion, and learn about the critical emphasis on sustainability and ethical production practices. Andreu also offers invaluable advice for freelancers and entrepreneurs, highlighting the need for transparency, trust, and strategic networking in building successful industry relationships. If you're in the fashion game, you can't afford to miss his insider tips on working with suppliers, the perks of attending trade shows, and the crucial role of AI and 3D tech in modern fashion. About Andreu: Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price | |||
| 243: $0 to $6500: How this Design Director Landed Big Clients in Her First Month Freelancing | 09 déc. 2024 | 00:46:09 | |
Freelancing in fashion might seem risky, but what if it didn’t have to be? You could replace or even exceed your corporate salary in just one month. In this episode, we will share how Aiden got noticed on Upwork, even without ratings. You’ll learn the negotiation tips that helped her turn a $2,000 offer into a $5,000 win. Aiden will also explain how she set up her profile so brands find and contact her, which means she doesn’t have to pitch herself anymore. If you’re tired of the stressful corporate world or feel overlooked by junior designers in interviews, you will enjoy this episode.
About Aidenn:
Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price | |||
| 242: I Paid $10 for a Tech Pack—and You Won't Believe What Happened | 02 déc. 2024 | 00:09:38 | |
How do you compete with low prices on Upwork? Is a bargain the only thing clients will look for? I did an experiment and hired 5 freelancers at 5 different price points to see what you get for a tech pack at each level. The results are shocking and entertaining. Stick with me as I walk through the results, explaining why these low-priced options can lead to big problems for clients and why you shouldn't undervalue your own work. By the end, you'll see why quality tech packs are worth the investment and why it's okay to charge what you're worth. Resources: Grab my Guide to Pricing your Freelance Services Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price | |||
| 241: Should You Have Set Package Rates as A Freelance Fashion Designer? | 25 nov. 2024 | 00:16:02 | |
Starting with set package rates might feel tempting, but it’s like trying to sew a wedding dress on your first try—it’s better to start small and build up your skills. In today's episode, I'll share a better strategy for finding your pricing sweet spot and how to handle those tricky conversations when clients think your rates are too high. We'll uncover the nuances of custom versus package pricing, how to gauge client reactions, and strategies to ensure your services demonstrate clear value and more. Boost your confidence and revenue as a freelance fashion designer by hitting play to learn these strategies for pricing and communicating your value. Resources: About Elexis: Connect with Elexis: Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price | |||
| 240: How This Freelance Fashion Designer Landed a $15k Project on LinkedIn | 18 nov. 2024 | 00:52:41 | |
Ever had a client respond with, "Wow, that's a bit steep"? If you’re charging you're worth, you’ve probably seen that reaction before. But there are some easy ways to help clients get on board with your deserved rates. Take Alison Pickthorn, for instance. She’s a student in my hands-on coaching program, Fast Track Turbo, and she just landed a $15,000 client. She chats about maintaining fair pricing, understanding your value, and how crafting a compelling, client-specific proposal can make all the difference. This episode is all about finding fulfillment, mastering the freelancer hustle, and staying true to your worth! Listen now to get inspired by Alison's proactive hustle, the incredible support from a coaching program, and the rewarding freedom of freelance life that reignited her passion for design. Connect with Allison: Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price | |||
| 239: Why Hourly Pricing Is A Race to the Bottom (And How to Make More Money) with Jonathan Stark: Part 2 | 11 nov. 2024 | 00:28:22 | |
This is Part 2 of my interview with Jonathan Stark. If you're pricing hourly, you're potentially leaving a lot of money on the table in your freelance fashion design biz. In this episode, business coach Jonathan Stark talks about value-based pricing. He shares his journey from charging by the hour to adopting a pricing strategy focusing on what clients truly value. From aligning services with client revenue goals, to three-tier value pricing strategies, to becoming meaningfully different, get ready to uncover some key insights that could totally change the way you think about pricing and your relationships with clients. If you're ready to shift your perspective on pricing and client engagement from transactional to transformational, get inspired by real-life examples, practical tips, and the psychological underpinnings that make value-based pricing a winning strategy, click play now and significantly increase your profits. Resources: Value Pricing Bootcamp, a free six-day email course to teach you how to make more money without working more hours. Book: Value Based Fees by Alan Weiss About Jonathan: Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price | |||
| 238: Why Hourly Pricing Is A Race to the Bottom (And How to Make More Money) with Jonathan Stark: Part 1 | 04 nov. 2024 | 00:45:19 | |
If you're pricing hourly, you're potentially leaving a lot of money on the table in your freelance fashion design biz. In this episode, business coach Jonathan Stark talks about value-based pricing. He shares his journey from charging by the hour to adopting a pricing strategy focusing on what clients truly value. From aligning services with client revenue goals, to three-tier value pricing strategies, to becoming meaningfully different, get ready to uncover some key insights that could totally change the way you think about pricing and your relationships with clients. If you're ready to shift your perspective on pricing and client engagement from transactional to transformational, get inspired by real-life examples, practical tips, and the psychological underpinnings that make value-based pricing a winning strategy, click play now and significantly increase your profits. Resources: Value Pricing Bootcamp, a free six-day email course to teach you how to make more money without working more hours. Book: Value Based Fees by Alan Weiss About Jonathan: Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price | |||
| 237: How Her 'Viral' LinkedIn Post Turned Into An Amazing Freelance Client | 28 oct. 2024 | 00:58:10 | |
Can a LinkedIn post really transform your freelance fashion design career? In today's episode, I talk with fashion designer Fernanda Martinelli about how one Linkedin post took off and helped land her a client! We discuss the strategies for leveraging a popular post and how to turn new leads into dream clients. Find out how she builds meaningful client relationships, leveraging tools like AI-generated images and detailed proposals. Whether you're new to freelancing or have been around for a while, these social media strategies can make a huge difference in your client-finding strategies! Resources: About Fernanda:
Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price | |||
| 236: How This Freelance Fashion Designer Broke Into A Brand New Category (after corporate burnout) | 21 oct. 2024 | 00:51:39 | |
Are you scared of getting scammed from factories? Here are the red flags you should look out for. Natalie is a corporate fashion designer turned freelance after some major burnout and the pandemic. In this episode, she talks about things like how she got her clients, some sourcing red flags to look out for, how she sets her prices, and so much more. Natalie's story shows how she bounced back and came up with fresh ideas, how she's making customized mini portfolios, and how she landed gigs through smart outreach. This episode is packed full of inspiration for your freelance journey in fashion! Listen now to discover strategies for finding legitimate factories, avoiding scams, and pricing your freelance work confidently. Resources: Connect with Natalie: Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price | |||
| 235: What If A Brand Says You're Too Expensive? Here's How You Still Get the Client | 14 oct. 2024 | 00:27:20 | |
What do you do when the brand says you're too expensive but you know you're the right person for the gig? That's exactly what one of my FAST Track Turbo students, Allison Pickthorn experienced! We worked out her pricing strategy and with some savvy negotiation, she landed a $15,000 project! We break down all the strategies and mindset shifts that eventually got her the project, her experience with client negotiations, and the surprising twist involving an Indian manufacturer and a retailer right in her own backyard. Allison also shares her thoughts on why it's crucial to stand firm on your worth and how to put together portfolio teasers that can tip the scales in your favor. Whether you're curious about freelance pricing, dealing with international clients, or just love a good success story, this episode offers a behind-the-scenes look at the small yet significant steps that make a big difference in landing high-ticket projects. About Allison: Connect with Allison: Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price | |||
| 234: How She Started A Fashion Design Agency (in 2 years) | 07 oct. 2024 | 00:45:10 | |
How do you go from fashion freelancer to owning a design agency? We're breaking it down in today's episode with guest Lindsay Kondel who did exactly that! In our chat, she shares her journey, from starting out as a head designer at an activewear label to leveraging Instagram and networking to build her agency. Also find out why collaboration trumps competition, especially in the dynamic world of fashion design. Whether you're a freelancer or an agency owner, this episode is packed with actionable advice and real-world experiences to help you elevate your fashion business. Resources:
Connect with Lindsay: Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price | |||
| 233: Are You A Freelancer Or An Entrepreneur? Why Your Mindset Matters More Than You Think | 30 sept. 2024 | 01:04:59 | |
What if you could break the feast or famine freelance cycle with one simple mindset shift? I talked with Kyle Kushner, a coach for freelance and entrepreneurial creatives, and we had some very interesting discussions around this topic and much more. Kyle opens up about overcoming self-doubt and embracing an entrepreneurial mindset. He talks about how to promote ourselves, boost confidence, and form genuine, non-transactional connections on LinkedIn. And you gotta hear Kyle's awesome journey from feeling nervous and undercharging to doubling his rates and locking in an eight-year business partnership. The episode also dives into killer strategies for proactive networking and the game-changing power of shifting your mindset. Ready to transform your professional presence and skyrocket your freelance career? Listen now to start optimizing your client-finding strategies. Resources:
Connect with Kyle: Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price | |||
| 232: Why This Freelance Fashion Designer Is Turning Down $120k+ Job Offers | 23 sept. 2024 | 01:01:54 | |
Curious about turning freelancing into a stable career? It's possible with the help of these secrets on pricing, Upwork strategies, and LinkedIn hacks with today's guest, Rachel Kranick. She shares real talk on ghosted clients, work-life balance, and leveraging her previous experience. Plus, get tips on staying financially savvy and embracing the freedom of freelancing. Don’t miss this inspiring career pivot story! Whether you're wondering if making the leap into freelancing is possible, or a seasoned freelancer, this episode is filled with gold nuggets of strategies that can have a big impact on your career. You'll definitely want to listen to this one! Resources: Listen to the strategy session I had with Rachael in 2023. About Rachael: An outdoor enthusiast, she enjoys camping, hiking, paddleboarding, and dragon boat racing, and is passionate about helping women and marginalized groups connect with nature. Rachael loves partnering with small brands to provide creative support and ensure their products are trend-right, functional, and resonate with their audience. Through strategic design, she helps create best-selling products that increase sales and build customer loyalty. Connect with Rachael: Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price | |||
| 231: How to Get Work from Old Coworkers (without being annoying) | 16 sept. 2024 | 00:09:42 | |
What if getting new projects was as easy as sending a quick catch-up message? You've got a hidden goldmine in your network, and today we talk about how to tap into those connections without feeling awkward or annoying. This clip is from a strategy session with one of my FAST students, Daniella Kahle, where we talk about the simple strategies you can use to reconnect with old industry connections. We give some real-life examples of how reconnecting pays off, sometimes in unexpected ways. From dusting off old LinkedIn connections to sending casual text messages, it's all about human-to-human rapport. Imagine getting project referrals just from catching up! Plus, find out why big brands and niche markets both offer potential freelance gigs. Whether you're just starting out or looking to level up, you won't want to miss these insider tips. Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price | |||
| 230: Special Episode: Heidi Gets Interviewed (part 2) | 09 sept. 2024 | 00:54:57 | |
Today we're flipping the script and interviewing the host, Heidi - part 2! One of our FAST students approached with the idea of interviewing Heidi and they talk about naysayers, email etiquette, and the hurdles of scaling a business. We tackled the reality of failures and why resilience is key. We also shared candid stories about hiring struggles and overcoming confidence issues, especially when it comes to pricing. Remember, the right support system can push you beyond your limits. Resources: Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price | |||
| 229: Special Episode: Heidi Gets Interviewed (part 1) | 02 sept. 2024 | 00:42:56 | |
Today we're flipping the script and interviewing the host, Heidi! One of our FAST students approached with the idea of interviewing Heidi. We talk about the highs and lows of running an online business, from epic launch events to the emotional rollercoasters that come with it. You'll hear about my transition from freelancing to a successful online business, the impact of therapy, and the crucial support systems that made it all possible. Plus, there's a juicy insider tip on the art of interviewing—think curiosity over scripted questions. Whether you're an aspiring entrepreneur or just love a good success story, this episode is packed with insights that will leave you inspired and ready to tackle your own dreams. 💪 Resources: Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price | |||
| 228: How this Freelance Fashion Designer Built A MILLION Dollar Design Agency | 26 août 2024 | 00:58:17 | |
If you want to scale your freelance fashion design business, there are three strategies you need to know. Everyone's path can look different but Connie Bourgeois turned her side-gig freelance biz into a million-dollar agency in four short years. With the right strategies and hard work, you can grow your fashion design business, too. And if it all seems too good to be true, don't worry, because we are also diving into some of the cold hard truths that are the realities of growing a business. Whether you're just starting out or looking to scale, this episode is packed with client-finding strategies you can put to use today! Hit play and kick-start your freelance growth. Resources: About Connie: Connect with Connie: Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price | |||
| 227: How to Get Freelance Clients from A Factory | 19 août 2024 | 00:12:35 | |
Building relationships even when you don't need that connection immediately is super important for your freelance career. There are easy strategies to start building relationships with factories or suppliers before you need to work with them. Not only will this help you be prepared, but that factory could also send clients to you. We have several students in FAST who get clients from factories. In this episode, you'll get to hear a clip from a strategy session I had with Marco who recently went to a trade show and made some connections with factories. We go over some solid strategies for building relationships without directly asking for work. Following strategically, mastering the back door brag, and customizing your communication are essential tactics to create lasting impressions and open doors to new opportunities. Resources: About Marco: Connect with Marco: Email at: marco@marcofbruni.com Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price | |||