Ep 3 | Is AI Revolutionising the Modelling Industry For Good? John Horner, Managing Director at Models 1 - the largest and most successful model agency in Europe - joined Jade McSorley for another insightful conversation on Clean Cut TV's first podcast series where we explore tech and innovation in the fashion industry.
John and Jade are witnessing firsthand the digital transformations occurring in the industry for models and how artificial intelligence is being incorporated at a rapid pace. This comes with questions around ethics and morality, with lines blurred surrounding models' rights, pay and whether they own the digital versions of themselves or not.
Jade began her modeling career as a contestant in the fifth season of Britain's Next Top Model back in 2009. She was a front-runner on the show, and became a fan favourite because of her consistently strong performances and warm personality. After placing third, she was signed to Models 1 and that’s when things really took off. She traveled around the world modeling for luxury and fast fashion brands, featured in most fashion publications you could think of.
After being in the industry for 10 years though, Jade noticed the impact that fashion was having on people and planet which lead her to study a PhD focused on innovation, sustainability and ethics in fashion, while building circular fashion platform LOANHOOD which she is the co-founder of.
Together John and Jade are now working on the implications of digitising models - Jade through her PhD research at University for the Creative Arts and John as head of the British Fashion Model Association - creating game changing solutions and embracing new technologies and AI, while honoring models who are the faces of fashion.
As the world keeps spinning we don’t always consider those working hard behind the scenes to create impactful, positive changes in industries that we all participate in as consumers. You will learn a lot from this conversation, leaving you with much to think about!
