Facts Not Feelings with Brooke C. Furniss – Détails, épisodes et analyse

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Facts Not Feelings with Brooke C. Furniss

BZ Consultants Group

Business & Entrepreneuriat

Fréquence : 1 épisode/7j. Total Éps: 151

Every week, BZ Consultants Group's Founder/President, Brooke C. Furniss, differentiates facts from feelings. As it is imperative to surround oneself with people smarter than yourself, experts from their respective fields will be stopping by so we can learn, grow, and move this auto industry forward. Sit back, grab your beverage of choice, and let's continue to set the precedence of facts not feelings! Connect with me at https://bzconsultantsgroup.com/

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Boost Dealership Sales: Harness First-Party Data! 🚗📈

Saison 2 · Épisode 1

jeudi 26 septembre 2024 • Durée 44:54

🚗 Welcome to "Facts Not Feelings with Brooke C Furniss"! In today’s episode, dive deep into the critical role of first-party data in the automotive industry. Discover how top experts like Sarah Ciociola, April Simmons, and Hannah Lifson leverage this data to revolutionize dealership marketing strategies and drive unprecedented growth

🔍 What You'll Learn:
Strategies for Utilizing First-Party Data: How to transform your business strategy with accurate and actionable data.

Insights from Industry Leaders: Experience cutting-edge perspectives that shape successful dealerships today.

Upcoming Industry Events: Get a sneak peek at our topics for the upcoming Digital Dealer conference in Las Vegas.

📅 Don't miss out! Stay ahead of the curve by understanding how first-party data can make a real difference in your marketing efforts.

👥 Join Us! If you’re looking to refine your dealership's marketing strategies and ensure you're using data to its fullest potential, this is the episode for you!

Connect with Our Speakers:
April Simmons: https://qrcc.me/s0w1kw1d8eb5
Sarah Ciociola: https://qrcc.io/sj8vuhr0xkdv
Hannah Lifson: https://qrcc.io/scrdc1byomzu
Register for Digital Dealer: https://qrcc.io/sj8wglmgrygy
BZ Consultants Group: https://qrco.de/bcqqFo
Apple🎙️ https://apple.co/3DYjWN0
Spotify 🎧 https://spoti.fi/3DNNgFI
Youtube ▶️ https://bit.ly/3jDwPoO

🗣 Engage with Us:
We want to hear from you! If you find this discussion helpful, please give us a like 👍, subscribe for more insights into the automotive industry, and hit the bell icon 🔔 to stay updated on our latest episodes!

📌 Chapters:

Introduction (00:00:00)
The Importance of Personalization (00:00:31)
Personalized Messaging in Automotive (00:02:15)
Building Trust Through Personalization (00:03:57)
Understanding Customer Journey (00:07:50)
Auditing Marketing Efforts (00:09:39)
Challenges of Data Management (00:12:11)
Leveraging First-Party Data (00:16:48)
The Amazon Experience Comparison (00:17:53)
Creating a Communication Hub (00:20:22)
Digital Dealer Presentation Announcement (21:35)
Clarification on Event Timing (21:51)
Understanding CDPs in Automotive Marketing (22:12)
The Importance of Actionable Data (24:07)
Focus on Customer Retention (25:39)
Lifecycle Marketing Strategies (26:32)
Engagement Beyond Lead Generation (27:40)
Critique of Traditional Lead Generation (28:27)
The Role of Humor in Marketing (30:11)
Embracing Change in Marketing Strategies (32:11)
Future Trends in Automotive Marketing (33:28)
Electric Vehicle Data Insights (34:43)
Final Clarifications on Event Details (35:38)
Lightning Round (36:22)
The Importance of Collaboration in Automotive Events (00:40:40)
The Value of Personalities in the Automotive Industry (00:41:31)
Problem-Solving in Automotive (00:42:38)
The Dynamic Nature of Automotive Work (00:43:17)
Event Promotion and Conclusion (00:43:51)

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Data Privacy: Innovation or Barrier in Auto?

jeudi 23 mai 2024 • Durée 01:04:36

🚗💡 Episode Overview:

Welcome to another compelling episode of "Facts Not Feelings." Join host Brooke Furniss as she dives into the vital topic of consumer data privacy in the automotive industry with experts Boyd Stough, Tom Kline, and Zach Billings. Explore the complexities of data privacy laws, their impact on innovation, and how compliance can be turned into a strategic business advantage.

🔍 What You'll Learn:

The Importance of Data Privacy Compliance: Understand why robust data privacy practices are essential not only for legal compliance but also for building consumer trust.
Balancing Compliance and Flexibility: Insights on how automotive dealers can navigate the tricky waters of compliance while ensuring business flexibility and growth.
Technology as a Trust Builder: Learn how technological tools, like privacy banners, can be leveraged to enhance customer relationships and loyalty in a privacy-conscious world.

🗣 Engage with Us:

We want to hear from you! If you find this discussion helpful, please give us a like 👍, subscribe for more insights into the automotive industry, and hit the bell icon 🔔 to stay updated on our latest episodes!

Connect 🔗
Boyd Stough: https://qrcc.me/scide6vxowki
Tom Kline: https://qrcc.me/s0w1om8hix74
Zach Billings: https://qrcc.me/s72ev2vrznl9?s
BZ Consultants Group: https://qrco.de/bcqqFo
Apple🎙️ https://apple.co/3DYjWN0
Spotify 🎧 https://spoti.fi/3DNNgFI Youtube ▶️ 📌 Chapters:0:00 - Introduction2:03 - Unpacking Data Privacy Misconceptions4:49 - Balancing Compliance with Flexibility9:34 - Navigating Compliance: Impact on Dealership Marketing16:38 - Protecting Dealer Data: Practical Steps and Legal Insights23:11 - Cutting Through Compliance Fear: Real Strategies32:09 - Navigating Compliance to Enhance Customer Trust38:34 - Future-Proofing Dealerships in a Cookie-less World44:14 - Leveraging Compliance for Consumer Trust and Loyalty46:35 - Best Practices for Data Protection in Dealerships51:35 - Innovative Compliance Strategies for Dealerships57:01 - Lightning Round: Insights and Quick Connections

Boost Your Dealership: SEO & Digital Marketing Tips

jeudi 21 mars 2024 • Durée 59:39

Welcome to another insightful episode of Facts Not Feelings, hosted by Brooke Furniss. This week, we dive deep into the rapidly evolving digital marketing landscape with our distinguished guest, Chad Graves, VP of Sales and Co-Founder of Reunion Marketing. Amidst the challenges and opportunities presented by inventory fluctuations and the increasing control by Google and OEMs over dealership marketing, this episode uncovers the untapped potential of organic visibility and SEO strategies for auto dealerships.

🔍 In This Episode, You’ll Discover:

The Impact of Inventory Dynamics: Chad shares his expert insights on how fluctuations are reshaping digital marketing strategies for dealerships.
SEO Unveiled: A deep dive into what an effective SEO strategy entails for today's auto dealerships.
The Power of Reviews: Exploring the significant role of reviews and reputation management in boosting a dealership's SEO.
Enhancing Customer Journey: Practical tips on using SEO to improve various stages of the customer journey.
Future-Proofing Your Dealership: Adapting to advancements in AI and voice search to stay competitive.

✅ Subscribe to Facts Not Feelings for more episodes on how data-driven insights can revolutionize your approach to business and marketing.

3 Main Takeaways

Mastering SEO for Auto Dealerships: The Key to Digital Dominance: Discover the power of SEO and why it's more crucial than ever for auto dealerships. Chad Graves dives deep into how evolving Google algorithms and OEM mandates are reshaping the digital battlefield. Learn why a strong SEO strategy is your best defense and offense in a landscape where visibility equals viability.
Navigating the Digital Shift: Strategies for Modern Auto Dealerships: The digital marketing world is spinning faster, and Chad Graves outlines how dealerships can keep pace. From fluctuating inventory to the tightening grip of giants like Google, discover adaptive strategies that turn challenges into opportunities for growth. Stay ahead by embracing change and leveraging expertise to boost your dealership's digital footprint.
Data-Driven Success: Integrating Marketing Channels for Impact: Unpack the importance of data in sculpting successful marketing strategies with insights from Chad Graves. Learn how combining SEO, social media, and paid advertising can create a unified force that drives your dealership forward. Embrace "Facts Not Feelings" and "Data Beats Intuition" as your mantras for making informed decisions that propel your business.

Working The Facts #WTF

Saison 1 · Épisode 51

vendredi 22 juillet 2022 • Durée 17:06

Strap in ladies & gentlemen, we're coming in hot today! Flying solo & bringing the heat! Next Fri we'll have 2 special guests…yes PLURAL! Tune in on Mon to find out who the mystery guests will be. Alright LFG!

Thank you, Andrea Amico (Privacy4Cars Founder) for posting this article earlier this week. He crushed it on the show earlier this year (Watch Here | Listen Here)! GM offers rebate on Cadillac Lyriq if drivers sign an NDA & agree to be tracked. Earlier this summer, GM quietly pushed the Lyriq Private Offer to certain customers. Carsdirect.com reported this on 6/30. They stopped short of saying who was eligible or why GM had such a deal going. A Cadillac dealer familiar w/the program told the Free Press that in exchange for the $5,500 rebate, the selected customers agreed to be part of an early adopters' study & give Cadillac access to their driving patterns. There are ~20 customers in the program. Things that make you go "Hmm..."

Would you give up your privacy & have every moment tracked for $5,500? Not me.

Speaking of invasion of privacy, remember when I said I would circle back to Coffeyville? After speaking w/Vasilios, Wikimotive’s Zach Billing dropped his article that hit most of our LI accounts where he talked about how Google Analytics was now misreporting location for iOS users.

Here is why you should always Work the Facts & NOT the ones that support your theory. In 2006, WIRED wrote about Coffeyville, KS, which isn't far from the geographic center of the lower 48 US. Read More It is a farmhouse IP address that has often been used when a true geolocation can't be found, leading to numerous hijinks with over 600 million IP addresses pointing to their residence!What if that was your home?

Google Speed Test: Sounds simple enough right? Mine says my server is currently in Chicago. If I Google my IP, it shows it's 39 miles from Chicago. When my friend Dusty checks on his cell using 5G, it shows his server is in Chicago. He lives in OH. When checking his WiFi, it shows his server in Mansfield OH. Mansfield is a 2 hr drive from his house.

Follow the Data

lundi 18 juillet 2022 • Durée 08:52

Can we talk about how awesome Tara is? Wow! What was your biggest takeaway or better yet takeaways? I have so many quotable lines from our conversations.

Here are my 2 of many "A-HA” moments

1. Follow the Data: Whether when choosing a provider or inspecting the data, always follow the data. Facts don't lie. I loved how she took this a step further by providing an example about how maybe you see your audience on the National Geographic Channel. This provides insight into their behaviors: maybe they're more outdoors-y than you originally thought. You can now tailor some of your advertising around that now.

2. Beliefs Are Dangerous. Stay nimble because if you can't adapt and you can't listen that means you can't and grow and without fail you're just going to fall behind. Recently we decided to redo our theater room. I was all for this. Chris wanted to completely flip around the room. I was against it. I truly believed it was going to turn out horrible. Well it is finished and yours truly had to eat her words. It turned out better than I could have ever imagined. My "belief" was so certain that it was going to turn out horrendous and was never based in fact, rather feelings...and I had to eat my words.

Watch Interview with Tara: https://bit.ly/3zewpL6

Listen to Interview with Tara: https://bit.ly/3OhsVvJ

Connect & Follow Tara Rego: https://qrco.de/bdB3YC

Connect with BZ Consultants Group: https://qrco.de/bcqqFo

Follow, subscribe, rate, and never miss a show!

#FactsNotFeelings #BZConsultants #TaraRego #BZConsultantsGroup #FactsNotFeelingsFriday #FollowTheData #SpectrumReach #StreamingTV #OTT #CTV #Branding #WhatIsOTT #Army #ArmyStrong #TaraStrong #Veteran #Badass #DeliveringConnections #BeKind #CustomerExperience #Consultant #Podcast #automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #womeninbusiness #automotivemarketing

Tara Rego: Delivering Connections for Automotive Retailers

Saison 1 · Épisode 49

samedi 16 juillet 2022 • Durée 43:28

There is strong, then there is Tara Strong. This week I was honored to have Spectrum Reach’s Automotive Director of Sales & Strategy, the incredible Tara Rego on the show. Raise of hands, how many knew she was a certified badass that served in the Army? She was already Certified Platinum in the area of bad-assary; yes that is a word. Then you find out she was a Sergeant. Come on. It is unfair. We are discussed how all these experiences from her pre-auto life helped prepared for life, auto, and leading.

Tara is a powerhouse and one that is always delivering connections for automotive retailers and helps answered common questions about OTT/Streaming that can be implemented at any level of your business. Consider this your introduction guide to OTT all things Streaming. Maybe you recently took the first step into this arena or are simply wanting to know more. Well, you are tuning into the right episode!

Here are some topics we are tackling in today's episode:

- What to Look for When Choosing A Media Provider

- Who to Trust When It Comes to OTT and How to Go About This

- How to Successfully Have Data Driven OTT Results

- What Campaigns Do Best

- Branding vs Selling Campaigns on OTT

- What are OTT, CTV, Streaming TV, and All These Crazy Acronyms?

Connect & Follow Tara Rego: https://qrco.de/bdB3YC

Connect with BZ Consultants Group: https://qrco.de/bcqqFo

2:29 What Tara and Her Department Do at Spectrum Reach

5:36 Deterministic vs Probabilistic Data

How The Army Has Helped Prepare Tara for Life, Auto, and Leadership

Monday Recap: Jump on The Train

Saison 1 · Épisode 48

lundi 11 juillet 2022 • Durée 06:20

Anyone else still pumped from Friday's Amazon Advertising Crash Course with Vasilios Lambos show? I have so many pages of notes! Man, Vasilios was dropping knowledge bombs left and right. I gotta ask what was your biggest take away?

Watch Show: https://bit.ly/3aBzKKy

Listen to Show: https://bit.ly/3ABZp0t

Was it the fact that Amazon is a $30 Billion machine advertising machine, bigger than YouTube, and growing?

Was it the insight that how lower inventory doesn't mean that demand has slowed down and advertising should reflect that?

Maybe it was leaning about Amazon Garage or that all Devices are not created equally?

I love how he is constantly thinking outside the box: streaming audio and making this more affordable.

Maybe it was simply "get your shit together and start investing in Amazon?!"

Let me know in the comments your biggest A-ha moment or what you are taking back to the dealership. If you haven’t, also let me know why. What are your hesitations?

Connect & Follow Vasilios Lambos: https://qrco.de/bdA9vT

Connect with BZ Consultants Group: https://qrco.de/bcqqFo

Follow, subscribe, and never miss a show!

#AmazonAdvertising #FactsNotFeelings #BZConsultants #FactsNotFeelingsFriday #MondayRecap #BZConsultantsGroup #VasiliosLambos #CognitionDigital #Amazon #AmazonAds #AmazonGarage #OTT #DisplayAds #AmazonPrime #StreamingTV #BeKind #CustomerExperience #Consultant #Podcast #automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #womeninbusiness #automotivemarketing

Amazon Advertising Crash Course with Vasilios Lambos

Saison 1 · Épisode 47

dimanche 10 juillet 2022 • Durée 50:43

Join me as I sit down with CognitionDigital.io's Chief Marketing Officer & all-around programmatic genius, Vasilios Lambos. We talk all things Amazon Advertising. Maybe you have just started on your Amazon journey; you are thinking about venturing into it, or you have no idea whatsoever about it, but you have been meaning to investigate! This is a conversation you don't want to miss! Let's do this!

0:00 Start

1:27 Vasilios Intro, How CongintionDigital Came to Be, Helping Solve Programmatic and the Amazon DSP Issues

3:36 Misconceptions: What Exactly Is Amazon Advertising and What Does It Do? Breaking Down the Facts

4:56: $30 Billion Worth of Reasons To Choose Amazon Advertising

5:43: Programmatic for Dealers and How to Capitalize

7:17: How Amazon Spend Relates to Other OTT/Streaming Services? Should I Be Spending More Than I Was In 2020?

8:13: Lower Car Inventory Doesn't Mean Demand Has Slowed Down: Consumer Is Searching and Shopping More

9:41 What Is Amazon Garage? Breaking Down The Facts From Feelings on What Amazon Garage Is and How Dealers Can Benefit From It

16:38 Breaking Down the Location and Environment of Amazon Ads. Where Are Amazon Ads Served? Where Can Amazon Advertising Be Found? How Does Amazon Advertise Their Products? What Is Amazon's Marketing Channel?

18:07 Not All Devices Are Created Equally. Placement Is Only Part of the Equation - Usage Is the Other Major Player

20:42 What Are The Pros and Cons of Amazon Advertising? Should I Use Only Amazon Advertising or Do I Need Other Mediums?

23:11 How Do You Measure the Success of an Advertising Campaign? How Do You Measure Ad Performance? What Is ROAS In Amazon Advertising?

What The Phub?!

Saison 1 · Épisode 46

vendredi 1 juillet 2022 • Durée 16:52

Think about it, when you're IGNORING someone and looking at your phone & NOT paying attention to them, what are you doing? Checking social media, checking scores, scrolling through photos, hell we're even looking through photos of the people right in front of us, or maybe we are swiping right…or left! The PROBLEM: Phubbing. No this isn't Brooke-ish. Phubbing is ignoring someone in favor of your phone & it hurts relationships and is costing you money.

If you're talking to someone & their phone is present, your guard is up & you know they are not listening/paying attention. Numerous studies have been done on this: partners experience depression & less satisfaction with life, friendships aren't spare as we see our friends as less polite & less attentive that phub us. One feels disrespected & not heard. Well you are saying to yourself, “Brooke, I don’t check my phone…it's on the table.” Yeah no. That's like me saying I'm going to stop buying Jordans & then slowing down to one/week.

Think of the last dinner you attended. If the phone was on the table, did you feel better, or were you simply waiting for it to ring/for the person to grab/check it? You know the most important thing in the room was the damn phone! Numerous studies have proved this. Simply having the phone present during a conversation interferes with the ability for humans to connect, experience true empathy, & at the core of any true friendship! We feel more empathy when these little devices are tucked away & out of sight.

When you were phubbed, you most likely you felt unheard & disregarded like a piece of trash. What did you do? Turned to your phone!! Why? You wanted to feel included! Here's the kicker, social media actually makes us feel MORE alone!

Now think of this in a business setting. If you're in a meeting & your manager has their phone on the desk, what does that do to the employees? What message is that sending to the team? Think how much more successful the message would be if the phone was tucked away & out of sight where neither party is fighting for attention, whether subconsciously or now consciously? Now take the scenario where a customer/client is across from you & a phone is present. You are telling the customer upfront you don't hear them & don't care about them, AND have given them permission to use their phone. What happens when a customer picks up a phone in a dealership...they shop our competitors! It is not enough that every time we leave them they are shopping them, now we have willingly told them: pick up the phone & use it! Why not instead, connect with them, show them you truly care, and that you care enough to put yours away for the duration of the conversation? Having the phone outs makes it that more difficult to close the deal as you have lost the connection.

Monday Recap: Know Your Worth

Saison 1 · Épisode 45

lundi 27 juin 2022 • Durée 13:38

If you missed Friday's video, first off, shame on you! Now go back and watch/listen to it.

Listen: https://bit.ly/3u3UalW

Watch: https://bit.ly/3ynEL2v

I mentioned a little Nike mishap. Well, 3 of the numerous pairs of Js showed up over the weekend. The excitement that boils up inside of when the notification hits that a pair of shoes is being delivered, and then the pure joy that washes over me when my phone dings that the shoes are here and the Ring goes off that they have been delivered. Man, it is like Christmas! I have not even the open shoes and…oh new the smell of new Kicks!! I tear open the box. I slowly peek in to see how Jordan and the Team have designed the shoebox: is it a classic OG style, white, something new? Then I carefully open and look to see which tissue paper has been chosen to protect my beauties as I am engulfed by the only smell that beats new car smell: New Kick! I study every angle of the shoe and pour over the details. As the euphoria is at an all time high, I know yet again that the photos and videos online NEVER did the Js justice!

Where the hell am I going with this? Do you know your worth?

Robin Wilson, Founder of SVP Agency and all around kick ass boss babe, posted this the other day and wanted to not only reiterate it, but scream it: “Stop low balling your business to satisfy cheap people. They pay full price for Jordan's and Michael Kors they can pay you too.” As someone who buys those Js, yes!!

Oddly enough, I had the exact same conversation with another friend about a week prior on the same topic. Why are so many of us lowering to accommodate others, especially when companies are making record profits. You know if you are worth it, so ask for it. Lowering your cost, means you are lowering the value of you and your worth. Stop it. Whether it is Nike/Jordan raising the price of their shoes, chicken that is double, the photographer that costs more, everything costs more, those that are damn good at what they do will cost more.

Follow Jarrod Kilway on LinkedIn:

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Facts Not Feelings with Brooke C. Furniss – Détails, épisodes et analyse

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