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In this conversation, Stacy Covitz discusses the importance of being prepared for business growth. She emphasizes that while wanting more clients is natural, business owners must ensure they have the necessary systems and bandwidth to handle that growth. The conversation highlights the potential pitfalls of seeking growth without adequate preparation, particularly in relation to marketing efforts like advertising.


Takeaways

• Wanting more growth is normal, but being ready for it?
• Ads will shine a nice big bright spotlight on every single crack.
• If your business isn't ready for the growth, it will magnify problems.
• Having systems in place is crucial for managing new clients.
• Growth can expose weaknesses in your business.
• Preparation is key to sustainable growth.
• Understanding your capacity is essential for success. 

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In this episode, Stacy Covitz discusses the pervasive presence of AI in our daily lives and its implications for businesses. 

She emphasizes the importance of authenticity in marketing, especially in a time when trust in online content is waning. 

Covitz shares her personal experiences with AI, highlighting its benefits while also cautioning against over-reliance on it. The conversation encourages listeners to balance the efficiency of AI with genuine human connection in their content creation.

(mostly written with AI-haha)

Takeaways

• AI is not just a trend; it's an integral part of our lives.
• Using AI can help overcome creative blocks and enhance productivity.
• There is a growing fatigue and skepticism towards AI-generated content.
• Authenticity is crucial in building trust with audiences.
• Real images and personal stories resonate more than polished, AI-generated visuals.
• Testing different types of content can reveal what works best for engagement.
• AI should complement, not replace, human creativity and authenticity.
• Vulnerability and realness in marketing can lead to better connections.
• It's important to review AI-generated content to ensure it reflects your voice.
• Maintaining a human touch in digital marketing is essential for success.

Chapters

00:00  AI in Our Lives

02:09 The Benefits of AI in Business

04:51 The Importance of Authenticity in a Trust Deficit

07:43 Balancing AI Use with Human Touch

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Summary

In this episode, Stacy Covitz shares a compelling case study demonstrating how a coach successfully utilized MetaAds to enhance visibility and drive attendance to her webinar. Despite starting from scratch with no ad account or warm audience, the strategic use of low-cost awareness ads led to impressive results, including over 400 registrations and a significant increase in organic engagement. Stacy emphasizes that effective advertising is not just for big brands and encourages listeners to consider integrating ads into their own business strategies.


Takeaways

• Ads can work for small businesses too.
• Visibility is a common struggle for many entrepreneurs.
• Organic marketing alone may not suffice.
• Starting from scratch with ads is possible.
• Low-cost awareness ads can build momentum.
• Effective ads don't need to be complicated.
• Proper expectations are key to ad success.
• Engagement can increase with the right strategy..

Sound bites

"She more than doubled her goal."
"Her organic strategy exploded."
"It wasn't the sexiest ad campaign."


Chapters

00:00 Introduction to MetaAds and Case Study Overview
00:31 Client Background and Initial Challenges
02:54 Ad Strategy and Results
04:52 Conclusion and Call to Action

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Chapters

00:00 The Flop: A Candid Reflection on a Failed Campaign
02:26 Understanding the Offer: The Importance of Testing
05:24 The Decision to Stop: Knowing When to Pull the Plug

Even ad strategists have campaigns that flop. In this episode, I’m pulling back the curtain on one of mine where I launched ads for a brand-new offer and quickly realized... they weren’t working.

But instead of tweaking the copy, switching the audience, or burning more budget, I made the call to shut the whole thing down.

In this honest behind-the-scenes breakdown, I’m sharing:

•   What went wrong
•  Why I didn’t try to fix it
•   And how to know when it’s better to pause than push

Because sometimes the smartest ad move you can make... is stopping.

Takeaways

• The campaign completely flopped with no leads or conversions.
• I decided to shut it down instead of trying to fix it.
• I launched a free offer to build my email list.
• I set up a funnel and ran ads to cold traffic.
• Despite good click-through rates, there were zero conversions.
• The problem was the untested offer, not the ad itself.
• I realized I hadn't tested the messaging or the offer organically.
• It's important to know when to stop spending on a failing ad.
• Low-cost ads can help validate an offer before a full launch.
• Sometimes it's better to pause and relaunch when ready.

🎧 Tune in now and learn from my mistake so you don’t make it too.

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Summary

In this episode of Facebook Ads Quick Tips, Stacy Covitz discusses the pros and cons of managing Facebook and Instagram ads yourself versus hiring a professional. She emphasizes the importance of understanding the value of your time and the benefits of partnering with an ad strategist. 

The conversation covers the process of hiring a strategist, what to expect, and the peace of mind that comes with having a professional manage your advertising efforts.

Takeaways

• DIY advertising can be frustrating and time-consuming.
• Understanding the value of your time is crucial.
• Hiring a professional can lead to better results.
• A strategy call is essential for understanding client needs.
• A good ad strategist will optimize and monitor campaigns regularly.
• Partnership with an ad manager provides peace of mind.
• Clients should expect regular reporting and explanations.
• Not all businesses need to hire an ads manager.
• The goal is to achieve better results together.

Chapters

00:00 DIY vs. Hiring a Facebook Ads Manager

08:18 The Benefits of Hiring a Professional

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Summary
In this episode of Facebook Ads Quick Tips, Stacy Covitz discusses the effectiveness of Instant Forms compared to traditional landing pages for Facebook ads. She emphasizes the importance of budget, goals, and lead quality when deciding which method to use. 

The episode also introduces an upcoming five-day challenge aimed at helping listeners build their email list through Instant Forms.

Sign up for the 5 day Challenge to launch your lead magnet using an instant form!

Takeaways

• If you're new to ads, Instant Forms are a great start.
• Budget under $50 a day? Consider Instant Forms.
• Instant Forms can yield higher volume leads.
• Tech-savvy? Instant Forms are easier to set up.
• Lead quality can vary; messaging is key.
• No need for a landing page with Instant Forms.
• Retargeting is more effective with landing pages.
• Nurturing leads is crucial for conversion.
• Evaluate your goals before choosing ad types.

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In this episode of Facebook Ads Quick Tips, Stacy Covitz gives 5 things to check before making any changes. 

1. Make sure it's been 3 days- see Episode 18
2. Are you checking the right KPI's? Key Performance Indicators
3. Are you spending enough to get the results?
4. Is your offer already performing organically?
5. If you're only targeting cold audience, it could take longer for results

Takeaways:
Don't check your ad performance too soon; wait at least three days.
Ensure you're looking at the right metrics for your ad goals.
Your budget must align with your campaign objectives.
A low budget may hinder sales campaigns; consider starting with traffic ads.
Test your offer organically before running ads to gauge effectiveness.
Targeting a cold audience may require more time and budget.
Building a warm audience can lead to quicker results.
Understand your key performance indicators (KPIs) for better tracking.
Evaluate your ad's creative and copy if performance is lacking.
Consider reaching out for help with ad budget calculations.

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Summary

In this episode, Stacy Covitz discusses the complexities of ad costs, emphasizing that there is no flat rate for Facebook ads. She explains the bidding process, factors influencing ad costs, and how to budget effectively for advertising. Stacy also shares strategies for optimizing ad spending and the importance of building a warm audience over time.

Takeaways

• Ad costs vary based on multiple factors.
• Facebook ads operate on a bidding system.
• Starting with a small budget can be effective.
• Quality ads receive better performance and lower costs.
• Understanding your goals is crucial for budgeting.
• Consultation can help clarify ad spending strategies.
• Building a warm audience can reduce ad costs over time.
• Different strategies may be needed for different budgets.
• Ad performance improves with a seasoned audience.
• Regularly reviewing ad performance is essential.

Chapters

00:00 Understanding Ad Costs
02:24 Bidding for Attention
04:36 Strategizing Your Ad Budget

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Note about the cost of my boosted post in episode: 

I was going to spend a total of $20 for 4 days- $5 a day, and the total fees and taxes and googley gah-gah that was added was $8. My total was going to be $28 for $20 worth of an ad. 

Nope. Why not use all $28? This would require ads manager.

Summary

In this episode of Facebook Ads Quick Tips, Stacy Covitz discusses the nuances of boosting posts on social media platforms. She shares her personal experience with boosting a post, highlighting the potential pitfalls and misconceptions surrounding the practice. Covitz emphasizes the importance of understanding the true costs associated with boosting posts and encourages listeners to have realistic expectations about the outcomes. 

She advocates for using Ads Manager for more effective ad strategies and management.

Takeaways

• Boosting posts can be misleading and may not yield expected results.
• It's essential to understand the costs associated with boosting posts.
• Many people mistakenly believe boosting will lead to sales or clicks.
• Using Ads Manager can provide better control over ad spending.
• Expectations should be aligned with the actual outcomes of boosting posts.
• Boosting can increase visibility but not necessarily engagement or sales.
• Understanding the difference between boosting and creating ads is crucial.
• Fees can significantly increase the cost of a boosted post.
• Always evaluate the purpose behind boosting a post. 
  
  Chapters
  
  00:00 Understanding Post Boosting

This is a long gap in between chapters? 

07:52 The Real Cost of Boosting Posts

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Chapters: 

00:00 Introduction to Facebook Ads Challenges
02:17 Identifying Funnel Issues
04:49 The Importance of Alignment in Ads and Funnels

Summary

In this conversation, Stacy Covitz discusses the common pitfalls of Facebook ads, particularly focusing on the importance of the sales funnel. She highlights how issues with landing pages, ad alignment, and user experience can lead to poor conversion rates. Covitz encourages listeners to examine their funnels closely to identify potential problems rather than blaming the ads themselves.

Takeaways

• Check if your funnel is the reason for low conversions.
• Your landing page must be optimized for mobile.
• Alignment between ads and landing pages is crucial.
• Don't just blame Facebook ads for poor performance.
• Examine the delivery method of your free offer.
• Technical issues can hinder your funnel's effectiveness.
• Your ad's messaging should resonate with the audience.
• A broken link can lead to lost opportunities.
• Seek help if you're struggling with your ads or funnel.

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Summary

In this episode, Stacy Covitz addresses common questions about running Facebook ads, including budgeting, types of ads for beginners, and reasons for ad rejection. She emphasizes the importance of testing different ad formats and starting with a small budget to familiarize Facebook with your business.

Takeaways

• Start with a small budget, around $3-$5 a day.
• Testing is crucial to determine what works best.
• Awareness or engagement ads are ideal for beginners.
• Don't ask for sales right away; build familiarity first.
• Ad rejections can be frustrating and unclear.
• Facebook may not specify why an ad was rejected.
• Testing different formats can yield unexpected results.
• Engagement ads help get your name out there.
• Be prepared for potential policy violations without clear explanations.
• Starting small helps Facebook understand your business.

Sound Bites

"You have to test."
"Don't ask for a sale."
"They won't tell you."
Chapters


01:18 Budgeting for Facebook Ads
02:22 Testing Ad Formats
03:37 Choosing the Right Ad Objective
04:55 Understanding Ad Rejections

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In this episode, Stacy Covitz shares her experiences and concerns regarding the integration of AI in Facebook Ads Manager. She recounts a personal incident where AI features unexpectedly altered her ad settings, leading to a loss of control over her campaign optimization. 

Stacy emphasizes the importance of manual control in ad management and expresses her apprehensions about the default AI settings that may hinder advertisers' ability to manage their campaigns effectively. 

She also offers to audit listeners' ad accounts as a way to provide assistance and insights into better ad management practices.

Takeaways

Stacy prefers manual control over AI in ad management.
Unexpected AI changes can disrupt ad campaigns.
It's crucial to monitor ad settings regularly.
AI features in Ads Manager  default to 'on'.
Stacy's experience highlights the need for caution with AI.
Advertisers should be aware of AI's impact on optimization.
Communication about AI changes is essential for users.

Stacy is offering a  free ad audit to 3 listeners to thank you for listening. 

Click here

Sound bites

"I was so upset by this."
"People need to know."
"Why are they all on?"


Chapters

00:00 Introduction to AI in Ad Management
00:03 Real-Life Experience with Ad Manager
03:20 The Impact of AI on Ad Optimization
04:43 Concerns About AI Default Settings
06:07 Offering Help with Ad Audits

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Summary

In this conversation, Stacy Covitz discusses the evolving landscape of audience targeting in marketing, emphasizing the need to shift from narrow, specific targeting to broader strategies. She highlights the impact of AI and algorithm updates from platforms like Meta, which are changing how marketers should approach their audience engagement.


Takeaways

•    If you are used to going very specific in your targeting, that needs to change.
• What's working is going broad

Chapters

00:00 Introduction to Meta Advertising Changes
01:02 When to Use Lookalike Audiences

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Grab your free copy of The Audience Accelerator Guide

Summary

In this conversation, Stacy Covitz discusses the importance of building an audience before attempting to sell products or services. She emphasizes that many entrepreneurs feel like their content is not being seen and that ads can be a powerful tool for increasing visibility and trust. Covitz outlines the necessary components for effective advertising, including having a clear offer, a landing page, and a Facebook page. She also introduces a free resource called the Audience Accelerator to help listeners grow their audience effectively.

Takeaways

You feel like you're posting all the time and yet nobody is seeing what you're posting.
The best time to build your audience is before you have something to sell.
You can't sell before you have built trust with your audience.
Ads can help you get in front of your ideal clients.
Brand awareness ads build trust and visibility.
You need a Facebook page and an ad account to start.
Creating authentic content is key to attracting your audience.
Investing $2 to $5 a day can help grow your audience.
The Audience Accelerator is a free resource to help you build your audience.
Reach out for support if you're unsure about your progress.

Sound Bites

"I like to call them billboard ads or I see you everywhere ads."
"You need a Facebook page. You need an ad account."
"Watch your audience grow. Watch people start to trust you."

Chapters

00:00 Building Your Audience Before Selling
02:26 The Power of Ads for Brand Awareness
04:48 Essential Tools for Audience Growth

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Summary

In this episode, Stacy Covitz debunks the myth that low ticket products lead to low advertising costs. She explains the reality of ad spending for low ticket offers and emphasizes the importance of having a strategic approach to marketing these products. Stacy encourages business owners to understand the true costs involved and to consider the potential for profitability through effective advertising strategies.

Takeaways

Low ticket products do not equate to low ad costs.
A successful launch often involves significant ad spending.
Many entrepreneurs have unrealistic expectations about low ticket offers.
Strategic planning is essential for marketing low ticket products.
Building an email list can be a benefit of low ticket offers.
Breaking even can be a valid strategy for customer acquisition.
Understanding the ad spend is crucial for profitability.
Low ticket offers can lead to upselling opportunities.
It's important to have a clear strategy for running ads.
Consulting with an expert can help optimize ad performance.

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Summary

Chapters

00:00 The Importance of Patience in Advertising
02:36 Understanding AI's Role in Ad Performance
05:09 Making Changes: The One Thing Rule
06:08 New Chapter
06:12 New Chapter 2
06:15 New Chapter 3
06:20 New Chapter 4
06:24 New Chapter 5


In this episode, Stacy Covitz discusses the importance of patience when running Facebook ads. She emphasizes that advertisers should resist the urge to constantly check and tweak their ads, suggesting a waiting period of three to five days to allow the algorithm to optimize performance. Stacy shares insights from her experience, highlighting that sometimes leaving an ad alone can lead to better results. She also advises on making changes to ads, recommending that only one element should be altered at a time to effectively test its impact.

Takeaways

Leave your ad alone to see better results.
It takes time for the algorithm to learn.
Wait at least three days before checking ad performance.
Constantly checking ads can lead to unnecessary changes.
Sometimes, doing nothing can yield the best results.
If changes are necessary, only change one element at a time.
Focus on the creative aspect when making changes.
Patience is key in digital advertising.
Understanding metrics is crucial for ad success.
Trust the algorithm to find your audience.

Sound Bites

"Leave your ad alone."
"Let it work its magic."
"Change only one thing."

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Episode Summary:

Welcome to another insightful episode of "Facebook Ads Quick Tips" hosted by Meta Ads Strategist Stacy Covitz. This episode dives into the powerful resource of the Facebook Ads Library, providing essential clarity on how business owners can harness its potential for strategic insights and inspiration. Whether you're new to Facebook ads or seeking innovative strategies, Stacey equips you with actionable advice and insider tips.

The episode unravels the utility of the Facebook Ads Library, a tool designed to showcase current ads across different businesses. Keywords like "Facebook Ads Library," "inspiration," and "current ads" are pivotal as Stacey discusses how any business owner can explore ongoing advertising campaigns, discovering approaches involving language, media use, and trending tactics. She highlights how this tool offers more than just a peek into competitors' strategies—it serves as a creative wellspring.

Stacey's engaging narrative includes anecdotes, like her experience with Amy Porterfield's ads, to illustrate the accessibility and advantages of utilizing the Facebook Ads Library. 

Key Takeaways:

• Discover the functionality of the Facebook Ads Library for exploring current ad campaigns by any business.
• Understand the importance of using the library for inspiration and innovation in Facebook advertising.
• Gain insights on checking the trending styles of ads, including media and language used by leading figures in your niche.
• Leverage the Facebook Ads Library to monitor competitive strategies effectively.
• Stacy shares anecdotes on leveraging ads for inspiration without copying, highlighting Amy Porterfield's ad style as an example.

Notable Quotes:

• "Do you ever wish you could just spy on your competition?"
• "Go to the Facebook Ads Library and type in any business, it could be your own, it could be your competition."
• "You're going to see ads a lot quicker than you normally would in your feed because this is going straight from the source."
• "Check out other people in your niche and see what language they're using, see if they're using videos, reels, or static images."
• "Of course, get inspiration not to copy, but just to see what's going on."

Resources:

• Visit the Facebook Ads Library for exploring current ad strategies: Facebook Ads Library
• Get more insights and tips from Stacy Covitz: Listen to the full episode for a deeper dive!
• Explore more about StacyCovitz and her work through her podcast,

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00:00 Introduction to Facebook Instant Forms
03:08 Benefits of Using Instant Forms for Lead Generation

Think you're not ready for Facebook Ads?

Take the quiz- Meet Moira

Summary

In this episode, Stacy Covitz discusses the effectiveness of Facebook Instant Forms as a tool for lead generation, especially for businesses without a website or large budget. She explains how these forms work, their benefits, and how they can help grow an email list.

                Takeaways

• Facebook Instant Forms are effective for lead generation.
• They decrease friction by keeping users on Facebook.
• Forms auto-populate, making it easy for users.
• Great for businesses with small budgets.
• Facebook rewards ads that keep users on the platform.
• Essential to have a lead magnet to attract users.
• Building an email list is crucial for businesses.
• Leads can be integrated into CRMs easily.
• Setting up Instant Forms doesn't require tech skills.

Follow for more tips every Wednesday!

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Have you met Moira? Find out if your business is ready for Meta Ads by taking this quiz on ChatGpt!

In this episode, Stacy Covitz discusses effective audience targeting strategies for Meta ads, focusing on three main types of audiences: cold, warm, and lookalike. She emphasizes the importance of understanding these audience types to optimize ad performance and shares insights on an underutilized audience type based on video views.
Takeaways

If you're not seeing results with Meta ads, this episode is for you.
There are three main types of audiences for Meta ads: cold, warm, and lookalike.
Cold audiences are for testing and targeting broad interests.
Warm audiences consist of custom audiences who have engaged with your content.

Lookalike audiences resemble your best customers and can help in scaling.
A hundred percent video view custom audience is often underutilized.
Targeting specific interests can lead to better ad performance.
Using video views can help identify highly interested audiences.
Engagement metrics are crucial for defining warm audiences.
Understanding audience types can save money on ad spend.

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In this conversation, Stacy Covitz discusses the common issue of audience targeting in digital marketing, particularly in MetaAds. 

She outlines key reasons why marketers may feel they are targeting the wrong audience, including low conversion rates despite clicks, high cost per thousand impressions (CPM), and the complexity of audience targeting. 

She emphasizes the importance of testing and evaluating various elements of a marketing campaign, such as the offer, copy, and creative, to determine the root cause of poor performance.

Takeaways

• Are you targeting the wrong audience?
• People are clicking on your ad, but nobody's converting.
• Your CPM is high?
• It could be your offer isn't speaking to anybody.
• It depends on various factors.
• Look at your entire funnel.
• Do some testing to find the issue.
• Simplify your audience targeting.
• Check if your offer is converting organically.
• Evaluate your creative and copy.

Sound Bites

"Are you targeting the wrong audience?"
"Your CPM is high?"
"It depends."

Chapters

00:00 Identifying Audience Targeting Issues
07:37 Understanding Conversion Metrics and Strategies
07:59 outro FINAL.wav
08:11 New Chapter
08:16 New Chapter 2
08:21 New Chapter 3
08:26 New Chapter 4
08:31 New Chapter 5
08:36 New Chapter 6

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Episode Summary:

Resources:

• Custom GPT Quiz: Stacy mentions a custom quiz available  from previous episodes to assess ad readiness.
• Episode 3 Reference: Stacy refers listeners to Episode 3 for more information on Facebook pixels.
•  Stacy provides a $17 blueprint available  for a step-by-step guide on setting up initial ads.

In this episode of "Facebook Ads Quick Tips," Stacy Covitz, a Meta Ads Strategist, offers bite-sized advice on how online business owners can effectively use Facebook ads to grow their audiences, even if they aren't fully prepared to dive into a full-fledged ad campaign.  Stacy assures listeners that being "not quite ready" for ads is a common and solvable situation.

Stacy discusses the importance of Facebook pixel and websites for running optimized ads but reassures beginners that they can start without them. She introduces a practical method for building an audience and testing ad copy with low-budget ads, highlighting that this helps businesses "warm up" their account and prepare for more extensive campaigns later. Her recommendations are designed for both newcomers and established businesses, emphasizing continuous audience building and message testing to refine their advertising strategies.

Key Takeaways:

• Creating a Facebook ad account and launching small-budget ads can effectively build an audience and test messaging.
• You don't need a Facebook pixel or a website to start running basic audience-targeting ads.
• Regularly running ads helps establish your business's legitimacy on Facebook and builds valuable data for future campaigns.
• Testing different headlines and ad copy on a budget can provide early insights into what resonates with your target audience.
• Stacy offers a detailed blueprint to guide newcomers through the process of setting up initial ads without unnecessary expenses.

Notable Quotes:

• "It's okay, because this is a great time to…start running ads for getting an audience."
• "These ads…will build up an audience…just basically warming up your account for just a few dollars a day."
• "Even clients…that have established businesses…they still run these kinds of ads."
• "You might feel like you waste money and nobody wants to be giving Zuck money for no reason, am I right?"

Tune in to delve deeper into these tips from Stacey Kopitz, particularly if you're navigating the complex world of Facebook advertising for the first time or seeking to enhance your ad approach. Subscribe for more actionable insights and never miss another episode of effective advertising strategies with "Facebook Ads Quick Tips."

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Take the Quiz!

Episode Summary:

In this engaging episode, the discussion centers on the common pitfalls in tracking digital advertising campaigns and the importance of understanding key performance metrics. 

Stacy goes  into why many advertisers feel their ads aren't working, highlighting the significance of tracking the right data. She offers insights into the misconception surrounding the return on ad spend (ROAS) and stress that not every campaign can be measured by this metric, similar to expecting a fish count without having fished. 

This clarifies the need to set realistic expectations and objectives for every advertising campaign.

 The episode concludes with valuable steps on customizing reports in Facebook Ads Manager to ensure accurate data analysis, further enhancing the listener's knowledge and confidence in managing ad campaigns.

Key Takeaways:

• Understanding the right metrics to track is crucial for determining ad effectiveness.
• Return on ad spend (ROAS) may not apply to all campaigns; knowing your campaign goals is key.
• Beginners should focus on affordable campaigns like traffic or video view campaigns with appropriate metrics.
• Customizing your columns in Facebook Ads Manager is essential for an accurate understanding of your campaign data.

Notable Quotes:

• “You're not looking at the right metrics. The best way to know what metrics you need is to understand your campaign objective.”
• “Not every campaign you can track and base any decisions on ROAS.”
• “I'm going to give you just a short, a short demonstration… you can customize what results you want to see.”

Resources:

• Facebook Ads Manager: Link to Facebook Ads Manager (URL provided for context)
• Stacy's Quiz GPT  for advertising readiness 

Listeners are encouraged to tune into the full episode to gain deeper insights into optimizing ad campaigns and to explore upcoming episodes for more expert guidance on effective advertising strategies.

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Episode Summary:

In this episode of "Facebook Ads Quick Tips," Stacy Covitz addresses the challenges and opportunities that new advertisers typically encounter, Stacy equips listeners with the knowledge needed to avoid common pitfalls and make informed decisions about their ad strategies.

Stacy emphasizes the importance of warming up your Facebook ad account before you are fully ready to launch significant campaigns. She explains that early engagement with low-cost ads can prevent unforeseen issues, such as account flags or processing delays, when you are ready to scale.

Utilizing Facebook's pixel to gather valuable data is crucial in this initial phase.

Stacy guides listeners through maintaining consistency in their ad creative and testing audience engagement early on to optimize future results.

Key Takeaways:

• Warm Up Your Account: Start with low-cost ads to build credibility and gather data, crucial for avoiding issues like account flags.
• Understand Account Limits: New accounts have spending caps which might affect your campaign strategy.
• Consistent Messaging: Ensure your ad content aligns with your business to avoid misleading potential customers.
• Engage and Test Early: Regularly test different messages and audience demographics to see what resonates best.
• Patience is Key: Ad success is a long-term endeavor; keep learning and adapting your strategy for sustainable growth.

Notable Quotes:

• "Facebook Meta… doesn't trust strangers. And that makes sense, right?"
• "If you wait until you are ready… there's a good chance you're going to be surprised, .."
• "Get your pixel seasoned. Spend $2 a day."
• "Engagement matters… the more you do that, the better your ads are going to perform."
• "It's a marathon, not a sprint."

Resources:

• For more insights from Stacy Covitz, consider exploring additional episodes of the "Facebook Ads Quick Tips" podcast.
• Check out previous episodes for a deeper understanding of  Facebook pixel utilization and ad account management.

Engage further by listening to the full episode, and don't miss upcoming episodes for more invaluable tips from Stacy as you navigate the ever-evolving landscape of Facebook advertising.

Stay tuned and follow the show for more expert advice brought to you weekly!

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Summary

In this episode of MetaAds Quick Tips, Stacy Covitz discusses the importance of understanding funnels in online marketing. She explains the different types of funnels, their purposes, and how they can help businesses effectively engage with their audience. The conversation emphasizes the need for a clear strategy when building funnels and running ads, ensuring that businesses know their goals and the steps necessary to achieve them.


Takeaways

• Thank you for the support and downloads!
• Funnels can be confusing for beginners.
• Ads may not work without an optimized funnel.
• Every funnel has a specific job to do.
• New people need to find you first.
• Trust is essential before making a sale.
• Freebie funnels help build email lists.
• Low-cost funnels attract buyers effectively.
• Webinar funnels showcase teaching style.
• Application funnels are great for coaching sessions.

Chapters

00:00 Introduction and Gratitude
00:58 Understanding Funnels
03:13 Types of Funnels and Their Purposes
06:15 Building Your Funnel Strategy

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Episode Summary:

In this episode of "Tips," Stacy Covitz dives into the frequent challenges posed by ever-evolving Facebook Ads Manager features. Addressing both newcomers and seasoned ad professionals, Stacy candidly shares her frustrations and insights on adapting to recent changes in the platform's functionality. With a keen focus on three specific updates, she provides practical strategies and solutions to streamline ad creation processes.

Key Takeaways:

• The elimination of the quick duplicate feature in Ads Manager significantly increases the time required to create ad campaigns.
• Automatic inclusion of site links in ads poses a repetitive task, disrupting the ad creation process.
• The default setting for AI enhancements in ad creatives can mislead new users and limit control over ad campaigns.
• Understanding the intricacies of each new feature is crucial to maintaining control and achieving better ad performance results.

Notable Quotes:

• "Maybe Meta doesn't want us to have control anymore."
• "The AI enhancements that seem to be intentionally trying to trick us."

Resources:

• Meta Ads Video Screen Recordings: Coming Soon!
•  Stacy mentions providing screen recordings to illustrate the discussed changes in Facebook Ads Manager.

Stay tuned for more insightful discussions in future episodes and be sure to dive into the full episode for detailed tips and strategies to navigate Facebook Ads Manager effectively.

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Resources:
Quiz:  Are you ready to hire an ad agency

Grab my free resource to set up your Facebook ad account!

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Episode Summary:

In this episode of "Facebook Ads Quick Tips," Stacy Covitz sheds light on the core functionalities and limitations of Facebook and Instagram ads, equipping online business owners with the knowledge to effectively leverage these tools. Stacy underscores the importance of managing expectations around ad campaigns, ensuring listeners understand what ads can and cannot achieve. Her insights steer business owners towards realistic goals, fostering better decision-making in their advertising endeavors.

Key Takeaways:

• Facebook and Instagram ads effectively drive traffic and expand brand awareness, but their success hinges on a sound business strategy.
• Properly aligned expectations are crucial; ads enhance existing sales funnels but cannot independently generate sales or fix inherent business issues.
• Ads can target specific demographics, facilitating refined audience engagement for better marketing results.
• The job of ads is to direct users to a business's sales platform; the responsibility of conversion lies with the business owner.
• A strategic follow-up, such as lead nurturing, is essential to capitalize on the audience's interest generated by ads.

Notable Quotes:

• "Ads will improve or enhance whatever you already have going on."
• "ADS are the driving force to get traffic, more people to see what you have."
• "Ads won't get people to buy your product; it’s your job to sell the product."
• "Ads can’t fix something that’s not working."
• "Ads aren't designed to always make you money"

Stacy Covitz is a Meta Ads Strategist who dedicates her career to helping online business owners navigate the complexities of Facebook advertising. With extensive experience in the digital marketing space, Stacy specializes in simplifying the often overwhelming process of utilizing Facebook ads to boost online business success. Her expertise allows her to provide actionable insights and strategies that aim to optimize ad performance

Join my Free Skool community! 

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Quiz: 

Are you ready to hire an ad agency

Grab my free resource to set up your Facebook ad account!

Connect on Instagram

Connect on LinkedIn

Episode Summary:

Boosting Facebook posts versus using Facebook Ads Manager. Listeners will gain firsthand insights about the misconceptions around post boosting and why it often leaves business owners feeling shortchanged. Stacy aims to clarify doubts and provide clarity on how these features differ in terms of purpose and outcome.

Through a detailed breakdown, Stacy highlights why boosting posts might not be the most effective strategy for those seeking tangible business results like sales and lead generation. Stacy explains how going through Facebook Ads Manager provides precision targeting, substantial metrics, and specific objectives tailored towards generating stronger results.

Ultimately, the episode serves to equip listeners with knowledge on making informed decisions when investing in Facebook advertising.

Key Takeaways:

• Boosting Facebook posts primarily increases visibility and engagement, but rarely leads to sales or business growth opportunities.
• For sales-oriented objectives, using Facebook Ads Manager is critical since it enables targeting people likely to purchase and delivers controllable insights through detailed metrics.
• Many business owners mistakenly believe boosting posts equates to running Facebook ads, leading to unmet expectations regarding returns.
• Understanding the capabilities of Facebook Ads Manager allows for crafting targeted ad campaigns with clear and measurable objectives.
• There's a widespread misconception about the actual benefits of boosting, often resulting from Facebook's enticing prompts.

Notable Quotes:

• "Boosting a post isn't the worst thing in the world you could do, but there are reasons why it's not a great idea in most cases."
• "When you do Facebook ad ads, you are actually going into Facebook Ads Manager, which is this very robust platform."
• "You could specifically set up an ad inside ads manager for sales…find me people that buy things."
• "I feel like maybe you were misinformed. That's my little short explanation."

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Resources:

Quiz: 

Are you ready to hire an ad agency

Grab my free resource to set up your Facebook ad account!

Connect on Instagram

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Stacy provides expert insights on the essential questions to ask prospective service providers, ensuring that your expectations align and that the ads specialist's services meet your business needs.

As online business owners grapple with the intricacies of Facebook ads, Stacy emphasizes the importance of understanding what's included in the service package. She discusses the potential challenges related to technical setups, creative design, and copywriting—elements crucial to effective Facebook advertising. 

Communication and staying current with ad policy changes are central themes, highlighting the need for a service provider who is not only a skilled communicator but also updated with the latest trends and AI developments in social media marketing.

Key Takeaways:

• Understand what services are included in the Facebook Ads package, focusing on tech setup, creative design, and copywriting.
• Evaluate the communication style and frequency to ensure it aligns with your preferences and ensures your questions are answered effectively.
• Confirm that the ads manager stays updated on Facebook ad policies, strategy changes, and trends, including AI advancements.
• Hiring a Facebook Ads manager necessitates due diligence to avoid outdated strategies detrimental to your campaign success.
• Clear communication and a thorough understanding of the services offered can lead to better advertisement outcomes and satisfaction.

Notable Quotes:

• "What is included in the service? Because there are so many facets to running Facebook ads, you want to know what you're getting."
• "Communication is not something a lot of people might think of when they're going to hire somebody."
• "Make sure that they are up to date on what's happening in the market."
• "The last thing you want is a 2018 Facebook ad campaign in 2025, because it's night and day."

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Episode Summary:

In this engaging episode of "Facebook Ads Quick Tips," listeners are guided through the critical decision of whether to manage their own Facebook ads or hire a professional. 

Stacy offers a firsthand account of the pros and cons associated with both- aiming to empower business owners to make informed choices for their unique circumstances.

Key Takeaways:

• Cost Savings: Managing your own Facebook ads can save money upfront by avoiding professional fees.
• Control and Learning: Doing it yourself allows for greater control over campaigns and data while facilitating valuable skill acquisition.

• Platform Complexity: Facebook's platform can be overwhelming due to constant changes and a steep learning curve.
• Professional Expertise: Hiring an expert can deliver better results through advanced strategies and insights, though it requires surrendering some control and trust.

Notable Quotes:

• "And holy cow, how does that process even work?"
• "I love learning. I'm a lifelong learner and I love to get into tech and back ends of processes and figure stuff out."
• "If you hire the right person, the right expert, you're going to get better results, there's no doubt."
• "Trust is a big, a big reason why you wouldn't want to hire someone."
• "I don't want anything to do with this. I tried it and it is just, it's just so confusing."

Stacy Covitz is a Meta Ads Strategist who dedicates her career to helping online business owners navigate the complexities of Facebook advertising. With extensive experience in the digital marketing space, Stacy specializes in simplifying the often overwhelming process of utilizing Facebook ads to boost online business success. Her expertise allows her to provide actionable insights and strategies that aim to optimize ad performance

Quiz: 

Are you ready to hire an ad agency

Grab my free resource to set up your Facebook ad account!

Connect on Instagram

Connect on LinkedIn

Join my Free Skool community! 

Grab My Free Checklist to Audit your Ad Campaign

Get The Scoop

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Episode Summary:

Welcome to another episode of Facebook Ads Quick Tips with Meta Ads Strategist, Stacy Covitz. This week, Stacy presents a continuation of her previous episode, sharing why some businesses find themselves disappointed with their Facebook ad results. 

 She carefully outlines common errors, providing listeners with valuable knowledge to elevate their ad campaigns and make informed decisions.

In today’s episode, Stacy elaborates on three more reasons businesses might feel upset by their Facebook ad outcomes. 

She emphasizes the importance of understanding the quality of leads over mere cost, pointing out that cheap leads might not always translate to sales. Stacy discusses the necessity of appropriate ad spend and how under-budgeting can hinder reaching desired results. She also addresses the crucial role of landing page optimization, ensuring that it aligns with the audience's expectations set by the advertisement. Through practical advice and expert tips, Stacy aims to guide listeners in refining their strategies for better results.

Key Takeaways:

1. Focus on lead quality over cost; a low cost per lead doesn't necessarily mean effective leads.
2. Adequate daily ad spend is crucial to achieving satisfactory advertising results.
3. A cohesive landing page that aligns with your ad is essential for converting leads to sales..
4. Regularly review and optimize your landing page to ensure it communicates effectively with the intended audience.

Notable Quotes:

• "The truth is, not all leads are good leads."
• "A cheap lead doesn't necessarily mean a good lead."
• "If you're not spending enough money per day on your ads, you're going to end up being disappointed.

Resources:

Didn’t hear Part 1?

Connect on Instagram

Connect on LinkedIn

Stacy Covitz is a Meta Ads Strategist who dedicates her career to helping online business owners navigate the complexities of Facebook advertising. With extensive experience in the digital marketing space, Stacy specializes in simplifying the often overwhelming process of utilizing Facebook ads to boost online business success. Her expertise allows her to provide actionable insights and strategies that aim to optimize ad performance

Join my Free Skool community! 

Grab My Free Checklist to Audit your Ad Campaign

Get The Scoop

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In this episode of Facebook Ads Quick Tips, host Stacy Covitz dives into three crucial factors that could be undermining your Facebook advertising success and wasting your hard-earned budget.

 If you're an online business owner looking to improve your ad strategy without feeling overwhelmed, this episode is a must-listen. Stacy emphasizes the importance of choosing the right advertising objective, avoiding the pitfalls of boosting posts, and exercising the patience needed for Facebook's algorithm to work its magic.

3 Mistakes that waste your money

1. Choosing the wrong objective- the algorithm is set up to find people that are ready to do what you’re asking. Engagement? They will engage. Traffic? They’ll visit. Sales? They’re ready to buy if the offer is good. 
2. Boosting Posts- This is oftentimes a popup that entices people to do it without knowing exactly what to expect. Don’t fall for it. 
3. Not waiting long enough to optimize- in 2025 you can expect a new ad campaign to take 3-7 days to fully optimize. This means making changes the next day because you don’t like what you see, wastes money because now it’s like starting all over again. 

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Part 2 next Wednesday!

Resources:
Follow Stacy Covitz on social media for more insights and tips

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Episode Overview:
Welcome to episode 3 of The Meta Ads Quick Tips Podcast! I’m Stacy Covitz, and in today’s episode I break down everything you need to know about the Meta Pixel (or as some call it, the Facebook Pixel). I explain what this tiny piece of code does, how it starts collecting data the moment it’s installed on your website, and why setting it up now can pave the way for smarter, data-driven advertising in the future.

Key Topics I Cover:

• What is the Meta Pixel?
  I share my straightforward explanation of how this essential tool works, keeping your user privacy intact while tracking visits.
• Data Collection & Audience Insights:
  I detail how the Pixel gathers valuable insights—like demographics and visitor behavior—so you can refine your ad targeting over time.
• Early Installation Benefits:
  I explain why you should install your Pixel today, even if you’re not ready to launch ads, ensuring that you build a solid data foundation for the future.
• Addressing Privacy Concerns:
  I clear up common misconceptions by emphasizing that while the Pixel tracks interactions, it doesn’t reveal personal details about your visitors.

Resources & Links:

• My Meta Account Setup Guide

Connect with Me:

• Website: StacyCovitz.com
• Instagram: Stacy on Instagram
• LinkedIn: My LinkedIn Profile

Call to Action:
If you found today’s episode helpful, please follow, and give a 5 star rating of The Meta Ads Quick Tips Podcast on your favorite platform. 🥳🌟🥰

 I’d love to hear your thoughts and questions—feel free to reach out through my website or social media. Thanks for listening, and I can’t wait to help you level up your digital marketing game!

Stacy

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Stacy Covitz, a Meta ad strategist,  explains why every business should have its own Facebook business page. Here are the key takeaways:

• Separation from Personal Profiles: A Facebook business page is distinct from a personal profile. While a profile might have been created years ago for personal connections, a business page is specifically designed to serve business needs.
• Massive Audience: With billions of users on Facebook, having a business page ensures you can reach a huge pool of potential customers. Even if your target audience isn’t directly on Facebook, their parents or connections might be, making it valuable for nearly every business.
• Building Trust and Presence: When potential customers search for services (like a local gutter cleaning service), an active Facebook page helps establish credibility. A dormant or non-existent page might signal to customers that the business is inactive or not engaged.
• Community Engagement: A business page isn’t just for ads; it’s a platform to interact with customers through posts, contests, testimonials, and promotions. This engagement can help build a loyal community and enhance your online presence.
• Essential for Advertising: Importantly, having a Facebook page is a prerequisite for running Facebook ads. Even if you’re not planning on advertising immediately, setting up a page is a smart move for future marketing opportunities.

Stacy wraps up by encouraging business owners to set up their Facebook page—it takes only about 5–10 minutes—and reminds listeners that additional resources and tips are available in the show notes.

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In this kickoff episode of "Facebook Ads, Quick Tips," I debunk some common myths about Facebook ads being too expensive or only for big companies.

I dive into key 2024 stats that show Facebook’s massive reach and its role in how people research brands and products, highlighting why it's such a great resource for any marketing strategy. 

Thanks for tuning in, and I hope you found something you can use in your business!

Grab my free resource for step by step Meta Ad Account Set up! 

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Welcome to Facebook Ads Quick Tips! I'm Stacy Covitz—a Gen X business owner who knows that Facebook ads can be as confusing as the latest internet trend.  I'll cut through the clutter in quick, five-minute episodes that give you real, actionable advice on ad setup, budgets, trends, and more—without the usual tech overload or stale marketing talk. Plus, we toss in a bit of online culture commentary (because who doesn’t have an opinion on Zuck?) to keep things lively. Whether you’re a hands-on DIY-er or looking for a trusted voice in the ad space, this podcast is your shortcut to smarter, stress-free Facebook ads.

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Summary

In this episode of Facebook Ads Quick Tips, Stacy Covitz emphasizes the importance of understanding lifetime customer value and average order value for effective ad spending. She explains how knowing these metrics can transform perceptions of ad profitability and guide smarter marketing strategies. By tracking average purchase values and customer behaviors, businesses can optimize their ad spend and improve overall profitability.

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Summary

In this episode, Stacy Covitz discusses the importance of low-cost digital products in business, debunking the myth that they lead to easy wealth. She emphasizes the need for an engaged email list and how low-ticket offers can transform freebie seekers into actual buyers, ultimately enhancing business growth and customer engagement.


Takeaways

• You need a low-cost digital product in your business.
• The myth of getting rich from low-cost offers is misleading.
• Building an email list is crucial for marketing.
• Many people on your list may not engage or purchase.
• Low-ticket offers can help create a list of buyers.
• Buyers are more likely to engage with your products.
• Feedback from buyers helps improve your offerings.
• Engaged customers lead to better business outcomes.

Chapters

00:00 Introduction to Low-Cost Digital Products
01:25 Debunking the Myth of Easy Wealth
02:06 The Importance of Building an Engaged Email List
04:37 Transforming Freebie Seekers into Buyers
06:44 Conclusion 

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Summary

In this episode, Stacy Covitz discusses the challenges of running Facebook ads, particularly the influx of spam and phishing attempts that often accompany the process. 

She emphasizes the importance of recognizing fake messages, avoiding clicking on suspicious links, and verifying any communications through the official Ads Manager. 

Covitz shares cautionary tales to illustrate the potential dangers and reassures listeners that these experiences are common, even among seasoned advertisers.

Takeaways

• The moment you start running ads on Meta, spam will increase.
• Fake error messages and notifications are common in Ads Manager.
• Always verify messages by logging into your actual ad account.
• Do not click on suspicious links in emails or messages.
• Phishing attempts can look legitimate; always be cautious.
• It's important to recognize the signs of fake communications.
• Even experienced users can panic when receiving spam messages.
• Reporting fake messages helps protect the community.
• Legitimate messages from Meta should also be verified through the account.
• Staying informed is the best protection against scams.

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Takeaways

• Ads require a 14 to 21 day runway before launching.
• Expect a 14 day turnaround when hiring an ads manager.
• Tech and funnels must be ready before the launch date.
• Choose your ad manager at least two weeks in advance.
• Setting up contracts and logistics takes time.
• Rushing the process can lead to unsatisfactory results.
• Planning ahead is crucial for course creators.
• Starting early can prevent last-minute issues.
• A successful launch requires thorough preparation.
• Communication with your strategist is key to success

Summary

In this episode, Stacy Covitz discusses the essential steps for coaches and course creators planning a fall launch. She emphasizes the importance of a well-timed ad campaign, outlining a clear timeline for preparation and execution. The conversation covers the need for a 14 to 21-day runway for ads, the significance of outsourcing ad strategy, and the common pitfalls that creators face when rushing their launch preparations. Stacy encourages listeners to start planning early to ensure a successful launch.

If you are planning a fall launch, here's what you need to know.
Your ads will need at least a 14 to 21 day runway before launching.
Expect a 7 to 14 day turnaround when outsourcing ad strategy.

All assets should be ready by the 21-day launch date.
Start your ads at least 14 to 21 days before opening sales.

Plan ahead to avoid last-minute rushes with ad managers.

Many course creators underestimate the time needed for ad campaigns. (me too!) 
Reach out to ad strategists as soon as possible.

Understanding the timeline is crucial for a successful launch.

Sound Bites

"Here's what you need to know."
"Now is the time."
"I hope this made sense."

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🎙️ What Facebook Wants from You Now

Facebook has changed again  this time, what they want most is variety. But how much variety do you really need when your budget is under $20 a day? In this episode, I’ll break down the exact number of creatives to start with, why that number works, and how to keep your ads simple without wasting time or money.

🔑 What You’ll Learn in This Episode:

• Why “variety” is the name of the game with Facebook ads right now
• The magic number of creatives to use on a smaller budget
• The three ad formats that give Meta what they want  without overwhelming you
• How to know when it’s time to scale and add more

📌 Resources + Next Steps

Ready to implement ads in your business? 

Book a free 15-minute discovery call with me at StacyCovitz.com
.

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Today we're kicking off a new mini-series called the SLO Funnel Fix. I'm going to walk you through building small, smart sales campaigns that can actually pay for themselves.

And just to be clear from the jump: we're not talking about the low cost awareness ads that I'm always harping on—the $5 a day brand awareness that anyone can start with. This is specifically about sales campaigns designed to sell something, and what you need in place before you spend any money on them.

The Big Mistake I See All the Time
people launching sales ads hoping they'll fix everything magically. They think, "If I run ads to whatever I just created, people will buy."

But unfortunately, ads don't fix a weak offer. They just amplify what's already there.

So if your offer isn't clear, or your price doesn't make sense, your value isn't proven, or your checkout is confusing, whatever the case may be, ads will just show the world the confusion faster.

I've Been There Too 

If this sounds familiar, you're not alone. I've been there. I once launched an offer that felt solid in my head because I thought it was great. I didn't test it. And it was easy for me to blame the ads when really it was the offer, because I hadn't even tried to sell it organically or test it.

What Does It Actually Mean to Be Ad Ready?
Let's go over it with a few points:

• ✓ You've sold the offer already - Even if it's just a few times without ads. Maybe to your mailing list or organically, someone in one of your masterminds or groups.
• ✓ You know exactly who you help and the problem that you're solving - This clarity is non-negotiable.
• ✓ Your landing page or checkout link works - Everything works and it converts.
• ✓ You've done the math - Which means you know how much you could actually spend on ads because you know how much each customer is worth, what their monetary value is throughout the year. You know that number.

If you could check most of these off, you're probably ready to layer in some paid sales ads. 

And if not? That's okay. It just means you're in the offer validation phase and you're right where I'm always talking, those low cost brand awareness ads. 

And that's what you should be doing in my opinion.

What Happens When You Skip Being Ready?

Well, when people skip being ready:

• They don't get what they want, they don't sell anything
• They blame the algorithm instead of the strategy
• They lose money

So the bottom line is running a sales campaign before your offer is proven? 

It's like turning up the volume on a song that you haven't finished writing. It just gets louder, not better.

Here's the Good News
Getting ad ready doesn't take months. It just takes clarity.

Take Ad Readiness Quiz and get the clarity if it's time to spend money on ads, or if you have a bit of readiness work to do. 

Coming up next week: What is an SLO Funnel?

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In this episode of MetaAds Quick Tips, Stacy Covitz discusses common mistakes in evaluating ad performance, emphasizing the importance of patience and proper data analysis. 

She highlights that many people prematurely judge their offers without sufficient reach or impressions. 

The episode also includes a giveaway announcement for a strategy session, showcasing listener engagement and appreciation.🥳🥳🥳🥳

• Thinking your ad isn't working may be premature.
• Check your ad reach and impressions before judging.
• Patience is key in evaluating ad performance.
• The algorithm needs time to optimize.
• Don't turn off ads without sufficient data.
• A small additional budget can lead to success.
• Keep a positive mindset during ad testing.

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In this episode of the Facebook Ads Quick Tip Podcast, Stacy Covitz discusses the special categories in Meta Ads Manager that affect advertising strategies for businesses in housing, employment, credit, and politics. She explains the importance of understanding these categories to avoid discrimination and ensure compliance with Meta's advertising policies. The episode provides insights into how to navigate these categories effectively, including real-world examples and strategies for successful advertising within these constraints.

Takeaways

• If your business falls into a special category, rules change.
• Meta has to put guardrails in place for legal reasons.
• Your targeting and strategy will need to adapt.
• You can't target by age, gender, or zip code in special categories.
• Your creative and messaging become more critical.
• Warming up your audience is essential for success.
• You may need more content before running ads.
• Expect longer ad review times in special categories.

Consulting with a Meta ads strategist can help you navigate these challenges.

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Mentioned in this episode: 

Black Friday Bundle

There are over 100 free gifts and so many incredible women chatting away! 

Come say hi- I'll be hanging out in there. 

Today I answered the question from a listener who sent Fanmail! (that's what it's called, I'm not saying "look at me I have fan mail"

She was wanting advice about Ad manager pop up warning that her audience wasn't large enough at 100,000. 

I told her phooey. They're always popping up telling me stuff that is just silly. Their intentions are probably good in that maybe a bot is saying "hey- you should really go broad for better results" not understanding the entire picture. 

If you have questions go ahead and click on the Link above that says "ask me a question"  I'm always happy to help you out! 

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Summary

In this episode, Stacy Covitz discusses the implications of Meta's recent revelations about revenue loss due to fraudulent ads, which has led to stricter ad policies affecting legitimate businesses. She explores the common topics that get flagged in advertising on Meta, including health, beauty, personal transformation, and financial claims. The conversation emphasizes the challenges business owners face in navigating these restrictions and offers strategies for creating compliant ads without diluting their message.

Takeaways

• 10% of Meta's revenue is impacted by ad scams.
• Meta's ad policies are cautious due to fraud.
• Health and wellness ads are frequently flagged.
• Personal transformation topics can trigger ad restrictions.
• Income claims in ads are heavily scrutinized by Meta.
• Bots misinterpret ad content, leading to unnecessary flags.
• Using general language can help avoid ad restrictions.
• Meta's system aims to protect users but can over-correct.
• Understanding Meta's ad categories is crucial for compliance.

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Summary
I discuss the evolution of targeting strategies in Facebook advertising, emphasizing the shift from granular targeting to broad targeting. 

I explain that while the ability to target specific audiences has diminished, advertisers can still effectively reach their ideal clients by employing a strategic approach. I highlight the importance of creating tailored ads for different customer avatars and using a variety of creative formats to engage audiences effectively. 

I point out that the algorithm can do much of the heavy lifting if the messaging and creative are clear and varied.

Takeaways

• Broad targeting is the new normal for Facebook ads.
• The algorithm works best when you don't micromanage.
• Create different ads for each customer avatar.

Chapters

00:00 Introduction to Targeting Strategies
01:33 The Shift to Broad Targeting
02:45 Creating Ads for Different Avatars
04:55 Variety in Creative Formats
06:45 Maximizing Your Budget with Targeting

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 Want to see how I'm using this exact strategy? 

Join my Ads for Gen X Women Community on Skool and get the behind-the-scenes of my ads!

Link to Skool Community

Facebook ads with lead forms. And yes, I did talk about them, but this is one of those moments where I feel the need to go back and revisit because the context has changed, at least for me and my business. It's between how Meta ads have been performing and behaving and the conversations I've been having lately. Lead forms are becoming one of the smartest low friction ways to get traction that are budget friendly.What's the Same: Meta Wants You to Stay on MetaMeta still favors people to stay on Meta, right? You're on Facebook, you're on Instagram, and that's where they want you to stay. And let's be real here, that's where the big bucks are, right? And the advertising.And what Meta lead forms doFacebook Instant Forms—is they keep people on the platform. When you click on a lead ad form, you're staying on Facebook. That ad brings you nowhere other than on Facebook. And when you're trying to gain momentum, that matters.So what happens is you get lower lead costs and could spend less on ads.What's Changed:  I've been talking to a lot of community owners on Skool. And if you're not familiar with Skool,  it's kind of exploding right now.There are two plans and the hobby plan is only $9 a month. It attracted a lot of new businesses a lot of new people that want to make money who don't have a cashflow right now to be pouring into it. But they like the idea of being able to teach or have a community about something they love and eventually make money. The thing with the hobby plan, because it's only $9, it doesn't come with the integrated pixel and the conversion API, which the more expensive plan has. Why does that matter?Well, that matters because you need those things typically to run an effective ad campaign. Well, these ads don't go to a website.Why This Works for Skool Communities Without a PixelYou could have your ad get people interested in what your community is, and then on the ad when they click, that's when you can invite them to the Skool community. It's native right there on Facebook.And these are smart, savvy business owners. A lot of them have moved their business over to Skool, and they're just trying to build up some momentum, and they want to do some ads. But they're still on the $9 plan, which doesn't have the pixel.So this is the strategy that I've been recommending to them. In fact, this is the same strategy that I'm going to use for my own Skool communityThe Strategy's Not Perfect (And That's Okay)It's not good for everybody and it's not the best strategy if you were doing something more complicated or if you had something to sell.Key Takeaways✅ Meta favors keeping people on platform—lead forms do exactly that ✅ Lead forms = lower lead costs and better budget efficiency ✅ Skool's hobby plan ($9/month) doesn't include pixel or Conversion API ✅ Lead forms solve the "no pixel" problem for Skool community builders ✅ The path is simple: ad → lead form → Skool community link ✅ This strategy works best for community building, challenges, and testing demand ✅ Not ideal for complica

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So far we've covered how to know when you're ready for sales ads, what is a self-liquidating offer, and how the goal is to build a list of buyers and hopefully break even. So if you've missed any of those, go back—it's the last three episodes.

But today's message is: if you've ever said, "my ads just aren't working," this one's for you. Because in most cases, it's not necessarily your ad. It's your funnel.

What Is Your Ad's Real Job?

It has one job, and that is to get the right person to see your offer. 

If people are clicking your ad, then Meta's doing its job. It found your audience, it got them curious enough to check you out. 

But what happens after the click? That's your funnel's territory. That's where the sale or the signup or the conversion either happens or dies.

How do you know what the problem actually is? Let's just break this down simply:

If no one is clicking → It's probably your ad. It's either your hook, your creative, something like that needs some work.

If they're clicking but not buying → It's your funnel. Something between the click and the checkout isn't landing. And there could be a lot of things in between.

If they buy your low ticket product but never take the next step → they never buy anything else from you. Then that's your nurture sequence or your follow-up that needs help.

 The data will tell you exactly where to look. 

What Actually Goes Wrong Inside a Funnel?

1. Too Many Steps
2.  An Unclear Offer
3. No Urgency or Next Step

What Do You Do to Fix It?

Simplify and Guide.

Every page, every step needs guidance for the next thing. 

The Good News

If your ads are getting clicks, that means your front door works. People are interested. You don't need a new strategy. 

You just need to fix what's happening after the click.

Key Takeaways

✅ Your ad's job is to get the right person to see your offer

 ✅ If people are clicking, Meta is doing its job

 ✅ Your ad is the invitation, your funnel is the party 

✅ Follow the data to know what's broken:

 ✅ Every page needs to direct people to the next action—don't distract, direct

 ✅ Focus on metrics and data, not emotions

Want an SLO Funnel?

Apply Here: Six Week Ad Intensive SLO Funnel Build. 

We do all of it together. Apply

Not Sure If You're Ready?

If you're thinking you're not even ready for sales ads yet, take my Ad Readiness Quiz. It's in the show notes. It's free, takes five minutes, and it will show you exactly what to start working on.

Link to Ad Readiness Quiz

Join My Free Community: Come hang out with other Gen X women navigating Meta ads in the Ads for Gen X Women Community on Skool.

Currently- it's completely free!

Website: stacycovitz.com

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Hey friends! So last week I threw a LOT of numbers at you in part two of the SLO funnel series, and if your brain kind of glazed over? You're not alone, and honestly, same.

Today we're slowing it ALL the way down and making sure this one piece actually clicks. Because once you understand this, you will never look at ad spend the same way again.

The Goal Isn't What You Think It Is

Here's the thing: The goal of the SLO funnel isn't to profit on a $20 product.

That would be great though, right? But that's not what we're doing here.

The goal is to build a list of buyers—people who've already said yes with their money—and ideally, you're going to break even doing it.

If your ad brings in customers for free? You've already won. You're creating a list of warm, proven buyers you can invite into your higher-priced programs later.

Let's Make the Math Make Sense (It Really Isn't Hard)

Okay, deep breath. Here we go.

Let's say you spend $100 on ads.

• Your product is $20
• You sell 5 of them
• That equals $100

You made $100. You spent $100. You broke even.

You didn't lose money—you bought yourself five buyers.

But Wait, It Gets Better

Now, if a couple of those people add on a complimentary product (maybe a template or a quick training that helps them achieve their goal faster), you've now made MORE than you spent.

Let's say that additional product was $37 and two people grabbed it.

• $37 × 2 = $74 extra
• Your total revenue = $174
• Your ad spend = $100

Your average purchase just jumped from $20 to $34.

And THAT'S the number I was talking about a few episodes ago—your average order value (or average customer purchase value, same thing).

How Do You Find Your Average Order Value?

Here's the formula:

Add up your sales ÷ Number of buyers = Average Order Value

In our example: $174 ÷ 5 buyers = $34 average order value

If you've never sold anything in your business before, you won't know this number yet. But if you've been selling products or services for a while, you can go back and calculate it.

Why This Number Matters

Now that your average purchase is $34, you can afford to spend more on ads and still come out ahead. That's how you start scaling.

The Mindset Shift You Need to Make

Here's where many people get tripped up: they think, "If I'm not doubling my money right away, it's not working."

But that's not how ads work, especially with SLOs.

Breaking even on your ad spend is buying you buyers instead of freebie seekers.

And every buyer on your list is more likely to purchase your other products—and even your higher-ticket products—later. That's what this funnel is designed to do: fund your growth while creating customers who are already warmed up for your next offer.

What If You're Close to Break Even?

If you're running an SLO and you're close to break even, don't freak out. That's actually the goal.

You can test small tweaks:

• Add a mini bonus that raises the purchase value
• Adjust the price a bit
• Tighten how it connects to your m

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