Podcast Experts On The Wire (An SEO Podcast!) par Dan Shure (SEO) Épisodes

Explorez tous les épisodes du podcast Experts On The Wire (An SEO Podcast!)

Plongez dans la liste complète des épisodes de Experts On The Wire (An SEO Podcast!). Chaque épisode est catalogué accompagné de descriptions détaillées, ce qui facilite la recherche et l'exploration de sujets spécifiques. Suivez tous les épisodes de votre podcast préféré et ne manquez aucun contenu pertinent.

	Titre	Date	Durée
	131: Bias in SEO, Overconfident SEO Case Studies, Google’s SERP Struggles w/Sarah Pokorná	11 Jul 2024	01:08:18
Sarah Pokorná, is Digital Marketing Director at Dragon Metrics. She holds degrees in both Psychology and Digital Marketing and has been doing SEO, Marketing and Psychomarketing in corporate roles for 12 years. As SEOs, I think we spend FAR too much time obsessing over Google ‘Ranking Factors’ (most recently the API leaks) and NOT enough time trying to actually understand and empathize with searchers – the people we are supposedly making content for and trying to win over in the SERPs. In this conversation, Sarah brings her unique perspective drawing from her background in psychology to help unpack some of the psychological perspectives searchers have – particularly cognitive biases. If you want to gain a deeper understanding and get into the minds of the people who search Google – the same people who traffic websites and ultimately drive revenue and business goals for sites and businesses – this episode is definitely worth a listen! Topics In This Episode: Cognitive Biases in Search Why were AI Overviews such a miss for Google? The importance of fact-checking for SEO content Search and Social Impacts on the Nervous System How did biases impact how the SEO world reacted to Google’s API Leaks? Biases like Confirmation Bias in SEO Case Studies Why do overconfident people actually believe they are good at SEO? Should Google play a role in preventing misinformation? What else can we as SEOs do to understand searchers better? And much more – listen now! Related Episodes You Might Like 127: Image Optimization, Algorithmic Biases, ADHD & SEO w/Myriam Jessier 097: Improve Your SEO With Keyword Psychographics w/Marty Weintraub Articles, Resources, and Links https://www.dragonmetrics.com/confirmation-bias/ https://www.sarahpresch.com/post/cognitive-biases-in-seo Neurodivergents in SEO Google API Leak: Sparktoro’s initial post about it The Cyber Effect (book about misinformation online) GBH’s Video mentioned re: the Title Update and example of Framing Giulia Panozzo Myriam Jessier Petra Kis-Herczegh Find Sarah Online Sarah on LinkedIn Sarah on Twitter Sarah’s Website The post 131: Bias in SEO, Overconfident SEO Case Studies, Google’s SERP Struggles w/Sarah Pokorná appeared first on Evolving SEO.
	130: The Future of SEO – Optimism In Uncertain Times w/Will Critchlow	13 Mar 2024	01:15:35
Will Critchlow is the CEO of SearchPilot, an SEO A/B testing company. I invited Will back to Experts on the Wire to discuss the Future of SEO. I feel like things have felt very turbulent and uncertain in the SEO world lately (more than usual!) – because of things like AI/Chat-GPT, changes in how the community engages online, GA4, massive SERP changes from Google, and changes in the economy and world at large post-covid. I’ve always known Will for having a great perspective on the future of our industry so I wanted to get his take on what the future of SEO holds. Is THIS finally the inflection moment where ‘SEO is dead’? How does he see the next 5-10 years playing out? If it’s not dying, how will it look different? What should SEOs and businesses be doing to future-proof their marketing? How do we all navigate these big changes? Topics In This Episode Include: How is AI affecting informational queries? What the ancient steel and iron industry has to do with content Is it worth still investing in content marketing? How is the eCommerce SEO space changing? Is eCommerce and spending online down or is it growing? Challenges for new people entering the SEO space And lots more… Listen Now! Related Episodes You Might Like Surviving SEO in an AI World w/Sara Taher SEO Ranking Factors, A/B Testing and the Evolution of SEO w/Will Critchlow Tools Mentioned Chat GPT Gemini SearchPilot Content Aced (50% off – affiliate link) Articles, Resources, and Links Mentioned https://www.perplexity.ai/ Where Web Users Spend Their Time vs Where Traffic Referrals Originate – Sparktoro Google Anti-Trust Trial Documents Women in Tech SEO Find Will Online Will on LinkedIn Will on Twitter The post 130: The Future of SEO – Optimism In Uncertain Times w/Will Critchlow appeared first on Evolving SEO.
	122: Crawl Optimization, How Google Works, SEO Income Studies w/Jori Ford	12 Apr 2021	01:07:46
Tech SEO fans and anyone passionate about the SEO industry, this episode is for you! My guest for this episode is Jori Ford! Jori Ford is currently Chief Marketing Officer at FoodBoss, which is a food delivery search comparison engine. Prior to that, she was Sr. Director of SEO and Content at G2 among many other roles. In addition to her vast SEO, Content, and Marketing experience spanning over 15 years – Jori also has a very extensive Engineering Background as well and is experienced in how search engine algorithms are actually created. She has been a Speaker for Search Summit, Tech SEO Boost, and SES – and a columnist for Search Engine Watch. In this episode: Demystifying the “Magic” of Google Different algos for different industries Historical Content Records in Google How Brand Search Volume may impact Rankings Advanced Crawl Budget and Optimization Crawl budget vs Crawl demand Conserve vs optimize vs expand crawling Why it’s possible for SEOs to be both technical and creative Ways to learn SEO Problems with SEO income studies And lots more! Listen Now! Related Episodes You Might Like Optimizing Crawl Budget To Improve SEO w/Vanessa Fox Rendering, Crawling and Indexing w/Martin Splitt of Google Show Agenda and Timestamps Coming soon! Tools Mentioned Coming soon! Articles, Resources, and Links Mentioned Coming Soon! Find Jori Online Jori on Twitter Jori on LinkedIn Joriford.com Jori’s Search Engine Watch articles The post 122: Crawl Optimization, How Google Works, SEO Income Studies w/Jori Ford appeared first on Evolving SEO.
	033: John Mueller On AMP Pages, Crawl Budget, Podcasting SEO	11 Aug 2016	00:52:54
This week’s episode features John Mueller, one of only five Webmaster Trends Analysts at Google. Warning though: this episode also gets a little technical and nerdy. But I wanted to create an episode for you all about AMP (Accelerated Mobile Pages). This was a really hot topic in the last week, with Google announcing future integration of AMP pages right in normal search results. So I figured, who better to talk to than … someone right from Google! This episode can serve as an “everything you need to know” about AMP as a good jumping point. So when your boss, client, business partner etc say “hey, I heard about this AMP thing, what is it and should we do it?” you’ll be informed. John and I also get into some peculiar issues around crawling and “crawl budget”, Podcasting SEO, dates in content and more! So for those of you that might already be up to date on AMP, you can skip ahead about 15 minutes to get to the “fun” stuff Enjoy! Don’t forget to subscribe on iTunes. Links Webmaster Trends Analyst Google’s Rolling Out AMP Do Google Users Understand What AMP Means? Google to Expand AMP to Main Mobile Pages Search Console Googlebot Help Google Crawlers Help AMP Project Search Guidelines for AMP People John Mueller Agenda John’s Background “I’ve been at Google for almost 9 years.” “They asked me if I wanted to come by and visit the office.” “As a kid we lived in Alabama and Texas.” Webmaster Trends Analysts “It’s a pretty small team.” “We’re doing SEO on the internal side.” AMP (Accelerated Mobile Pages) What is AMP? “A lot of people make mobile websites in a way that is essentially a desktop website.” “Everything is much, much slower.” “It’s an open source project … all are welcome to join.” “AMP pages load extremely fast.” Benefits of AMPs “The speed aspect makes a big difference with users.” “Conversion rates are usually influenced by faster load times.” Content Delivery Networks will be able to take a load off of the servers “AMPs are mobile friendly by default.” “You can have one site that features AMPs.” How it works for a smaller site “The end project is moving more towards all kinds of content.” “Regarding more dynamic content, you may want to wait a bit to see how AMP evolves.” “To date, it works best with static content.” “AMP is on a per-page basis…you can mix and match.” “Think about what will make sense for the user (regarding interlinking, etc.)” ‘AMP’ or ‘AMP friendly’? “It’s probably just ‘AMP'” Establishing AMP “Based on the feedback that we get, we’ll probably tweak things.” How Analytics Work with AMP “There is an AMP analytics tag you can use.” Will People Click on AMP results? “We did a lot of tests on how we should label the search results.” “There will be a period for people to get used to the AMP label.” AMP and Click-through Rates “There have been studies to show that people click through more …” Search Console AMP error report AMP and search analytics (queries, etc) “AMP is not a ranking factor.” Crawling “Googlebot has a really good memory.” Crawl budget Googlebot Video Crawling Podcasts? “There have been discussions to integrate podcasts better into search.” Have transcriptions made of podcast episodes? Dates on Content “From a personal point of view, I love dates on content.” “From a search point of view, we do try to pull out a date and determine if it makes sense.” How Many Emails Do You Get a Day “I get over ……. a week! “ Google Panda at Holiday Parties? The post 033: John Mueller On AMP Pages, Crawl Budget, Podcasting SEO appeared first on Evolving SEO.
	032: The Candid Story Of My Journey From Poor Musician To Evolving SEO	03 Aug 2016	01:12:26
Today’s episode features a reverse interview – with me! I sat down with Tom Critchlow at the Marriot in Times Square, while I was there for Affiliate Summit as a speaker. I reveal a LOT to Tom in the interview – including where “Evolving SEO” got it’s name, challenges we face now, how I approach speaking, the growth of this podcast, what it’s like working with my wife Sarah, unexpected outcomes of podcasting – and a better term I’ve been using secretively (in my head) to describe “S.E.O”. Enjoy! Don’t forget to subscribe on iTunes! Links Tom Critchlow on Episode 20 of Experts University of New Hampshire The 7 Habits of Highly Effective People Moz SEO Book Experts on the Wire Podcast Movement 37 Signals Wistia Smart Passive Income Dr Sanjiv Chopra on Vitamin D Dan’s AMA in Inbound (links to my reply to Ed about health) Tom’s post on his consulting work People Dan Shure Tom Critchlow Jason Holterhaus (Bloomberg News) Wil Reynolds Rand Fishkin Sujan Patel Jennifer Slegg Dave Gerhardt Cyrus Shepard Phil Nottingham Pat Flynn Agenda “My mother realized I love music when I was three-years old.” “I had a Bucket Band group with friends from high school. It was like a little business.” “I would drive 2 hrs. oneway to play an $80 gig.” “I started with me literally having no money.” “I learned to build a website from scratch.” “We can still talk about the industry being … ‘free jazz'” “The term ‘SEO’ is terrible.” “… We have the real world, the digital world, and a search engine …” Search Ecosystem Optimization? “SEO is a tool.” “What am I about? Therefore, what’s my business about?” “I bought the Evolving domain in December of 2010 and that was the same time I started the LLC.” Working with a spouse “The podcast has done things I didn’t expect.” “90% for me is vitamin D.” “I’ve gone through a whole detox program.” “A lot of things tie back to your physical health.” “It’s a ludicrous idea to separate business from your personal life.” “There’s a direct relationship between how you feel about yourself and the work that you do.” The Ideal Client The post 032: The Candid Story Of My Journey From Poor Musician To Evolving SEO appeared first on Evolving SEO.
	031: Mastering The Power Of LinkedIn w/Viveka von Rosen	27 Jul 2016	00:58:37
I feel like today’s show is going to give the listeners of ‘Experts’ a special edge over everyone else on LinkedIn. That’s because my guest today, Viveka von Rosen focuses 100% of her time and energy only on LinkedIn. She even ranks #1 in Google for “LinkedIn Expert” (try it!). Today, Viveka will teach us why it’s important to be on LinkedIn (and how a poor profile can actually harm you or your business). She gives a full, spontaneous critique of my profile (with actionable takeaways for everyone). And I have not edited it yet so you can see exactly what she is critiquing (but check soon! I will get to updating it!) She teaches us some secrets to getting the very coveted testimonials – and tons more! NEW: you can now ask me a question by leaving me a voice message here – and I will answer on an upcoming show! Listen to this week’s episode now: Don’t forget to subscribe on iTunes Links I’m On Linked In – Now What Dan on LinkedIn Viveka’s LinkedIn Account Viveka on Twitter LinkedIn Header Template (please email me – dan@evolvingseo.com – normally a paid tool, Viveka offered this for free to Experts listeners!) Linked Into Business LinkedIn Sharing Bookmarklet LinkedIn Experts Google Plus Community Request Recommendations on LinkedIn People Viveka von Rosen Jason Alba Gary Vaynerchuk Steve Dotto Con Sweeney Agenda Viveka’s background Why is LinkedIn Important? Free vs Premium Account Setting up Profile Personalize the URL Have a good picture (that resembles you) Add a background image Put your business phone number above the fold Put your email address above the fold Add a landing page, unique URL, website, etc Add media links (videos, powerpoint presos, podcasts, slideshare preso) Networking “Know your audience.” Use Advanced Search option Find trends via people who view your profile “You’re never going to conduct a business deal (just) on LinkedIn.” Light Touches LinkedIn Endorsements “It’s always better when someone says you’re awesome rather than you saying so.” Try to get (at least) two endorsements per skill Ask for a recommendation (give the person talking points) The post 031: Mastering The Power Of LinkedIn w/Viveka von Rosen appeared first on Evolving SEO.
	030: Chatting About Twitter Chats w/Arielle Tannenbaum of #BufferChat	21 Jul 2016	00:52:58
This episode is for anyone that wants to be a better participant in Twitter chats, wants to run their own Twitter chat – or if you simply just love Buffer and want a behind the scenes look at how they run #BufferChat. My guest, Arielle Tannenbaum has been running #BufferChat for over nine months. With over 300 regular participants, she really knows her stuff and tells us all about the tools, processes and people Buffer uses to keep their Twitter chat running! Enjoy! Don’t forget to subscribe on iTunes! Links Buffer Buffer Blog Arielle’s Website Bufferchat Looker Respond Pablo Buffer Community on Slack TweetChat Tchat Nurph Moz Developer Blog Trello Dropbox Paper Slack Lessons for Inbound’s 5x Growth People Arielle Tannenbaum Jay Baer Sam Mallikarjunan Agenda Working with Buffer #Bufferchat Benefits of Hosting a Twitterchat How to Manage One Company Twitter Account Using Image Tools and Prescheduling Tweets Keeping the Chat Organized Benefit of Posting a Chat Summary How to Start a Twitterchat Mistakes People Make While Chatting Working Remotely Benefits “It’s great to be in a space where you’re the happiest while doing what you love.” “The majority of our communication takes place via Slack.” Overcoming Shyness in order to Network Making Introverts Comfortable The post 030: Chatting About Twitter Chats w/Arielle Tannenbaum of #BufferChat appeared first on Evolving SEO.
	029: Facebook Live, Periscope & The Power Of Live Streaming Video w/Alessandra Colaci	13 Jul 2016	00:53:43
There’s probably a lot of us out there that keeps hearing about live streaming video, but we’re not sure how to get started or what to do with it. If you’re one of these people (like I am), now is definitely the time to get involved. Periscope reported to have 10 million users by August of 2015 and that number is surely to have grown. By March of 2016 Periscope had over 200 million broadcasts. It’s really one of the next big waves in social media, that’s just starting to explode. Personally, I’ve experimented a little with Periscope – so that’s why when the opportunity arose to interview this week’s guest, I was very excited to do so. Alessandra Colaci is the founder of Influence Buzz, a speaker, business and startup consultant and podcaster herself – and has worked with clients like Coke, TJ Maxx and Warner Brothers. She’s been into live streaming video since the very beginning. In this interview we chat about: The differences between Periscope, Facebook Live and Blab. How to convince your CEO or boss to get on live video. What to do and what content to share. How to get people to watch your live streaming content. What someone like Rand Fishkin should do with Periscope And … I make a confession…. Enjoy! Don’t forget to subscribe on iTunes! Links Influence Buzz Alessandra’s Facebook Page Periscope Facebook Live Wirecast Blab Dan on Periscope People Alessandra Colaci Gary Vaynerchuk Rand Fishkin Chalene Johnson Bryan Harris David Letterman Jimmy Kimmel Agenda Alessandra’s Background Live Streaming Is it for everyone? Overcoming shyness in front of camera Preparation How long is a ‘good’ broadcast? Periscope In-Platform Engagement Tips Participate (via comments) rather than just listen on Periscope Mention the benefit of watching in the title of the video Facebook Live Personal vs business page? Steps leading to first broadcast “Repurposing is huge.” The future of Facebook Live Split screen = more viewers Spilling Coffee = Trustworthy? The post 029: Facebook Live, Periscope & The Power Of Live Streaming Video w/Alessandra Colaci appeared first on Evolving SEO.
	028: Drift’s 138X Blog Traffic Growth, Ditching Gated Content w/Dave Gerhardt	06 Jul 2016	00:55:36
Dave recently led a 138X growth in blog traffic for Drift. In today’s episode he’ll tell us how they achieved this growth – and to put that tangibly – it was 198 visits a month in October, and last month they received 27,369 visits to the blog. He’ll tell us why he ignores analytics, how he leveraged cold email outreach … and actually didn’t even have a plan, yet still achieved this growth. We also chat about how to leverage community sites like Inbound.org and Growth Hackers by self submitting without seeming self-promotional, why most startups suck at PR, why Drift ditched all gated content, and how their Podcast gets over 10,000 downloads a month. Also discussed in this action packed interview – side-projects, books, bad podcast hosts and “sneezers”. Dave Gerhardt has worked with companies like Constant Contact, Hubspot and now runs marketing for Drift (a company founded by David Cancel and Elias Torres, former Hubspot execs). Enjoy! And please subscribe on iTunes! Links Drift Tech in Boston HubSpot Stop Gating Our Content Six Things We Learned About Content Marketing How Slack Grew Into a Billion Dollar Company Why Most Startups Suck at PR Where Do Sneezers Come From? Growth Hackers Inbound SoundCloud Seeking Wisdom Podcast Fresh Air w/ Terry Gross A Side Project Helped Jumpstart My Career Recommended Books Shoe Dog People Dave Gerhardt Seth Godin David Cancel Elias Torres Phil Knight Agenda Dave’s background What is Drift? Gated Content The wrong way to market “Make all your content free.” Content Marketing “There wasn’t a plan.” Content PR Compounding effects Creation Process “We only promote 1-2 pieces at a time.” Content Promotion Cold emailing? Posting on communities “I started writing-out the content on the forum (rather than just a link).” “Self promotion is okay when you’re the one who wrote the post and explain why you’re posting.” Startups and PR “A lot of startups are telling the wrong story.” Transparency “What’s your story?” Drift Podcast 10,000 downloads per month? “Keep a conversation going.” The post 028: Drift’s 138X Blog Traffic Growth, Ditching Gated Content w/Dave Gerhardt appeared first on Evolving SEO.
	027: Growth Marketing Lessons From Inbound.org’s 5x User Growth w/Sam Mallikarjunan	29 Jun 2016	00:56:36
When I read Sam’s post “The Hard Choices Behind How Inbound.org Grew 5x” (they now have over 160,000 members) I knew I needed to get Sam on Experts On The Wire. We dissect many of the elements of their growth, including – why you need to ignore your earliest adopters, keeping a team focused on one thing (only the things you can grow with statistical significance!), how they leveraged SEO, their homepage algorithm – and the secrets behind the “persona” and micro-copy on Inbound (hint: it’s modeled after a real person!) Enjoy! And don’t forget to subscribe on iTunes! *Links* HubSpot Inbound How Inbound Grew 5x Moz How Not to Fk Up Your First 90 Days as CMO Stack Overflow Quora How HubSpot Writes Microcopy MailChimp Style Guide 37 Signals Why Medium Works My Favorite Sales Email Ever How to Sell Better Than Amazon People Sam Mallikarjunan Dharmesh Shah Rand Fishkin Mary Green Ed Fry Alex Schultz Alaura Weaver Brian Lenney Casey Henry Gary Vaynerchuk Agenda** What is HubSpot Labs? Inbound.org “It started as Dharmesh and Rand’s side project but got too big.” How Inbound grew (a lot) “We tried to create the Avengers team of the marketing world.” Growth Tactics “Your early adopters will rarely form the core of your future growth.” “Velocity indicates value.” Featured content “Should we allow people to sign-up without Twitter?” Personas The why is more important than the who Implicit and explicit data Measurement Statistical significance “Let’s get to X number of subscribers before we start doing advanced lead attribution.” Build a reliable bank of data SEO and Inbound.org “We’re going to stop building new features and focus on SEO.” The Smartest Inbound Marketing Community Online Using microcopy “Tone/personality of site is modeled after……” “Puts happy juice in your brain.” Depth and Width Width of opportunity is a more valuable business practice Many ecommerce sites lack the confidence that customers will buy again Publishing on Outside Sites (LinkedIn Pulse/Medium) Focus on building your own sustainable blog/brand Humor Don’t ask, “Does humor work?” but “Does it work with the persona I’m going after?” Dharmesh Wisdom “Focus, focus, focus.” “Always solve for the customer.” The post 027: Growth Marketing Lessons From Inbound.org’s 5x User Growth w/Sam Mallikarjunan appeared first on Evolving SEO.
	026: Rand Fishkin on Influencer Marketing, Whiteboard Friday, Time Travel & More.	21 Jun 2016	01:06:03
In this episode with Rand Fishkin, we chat about getting outsized results from influencers, Moz’s “worst landing page the web has ever seen”, the inputs to success of Whiteboard Friday, time travel, emotions .. and LOTS more. Beards and whiskey too Enjoy! And don’t forget to subscribe on iTunes! *Links* Rand on Search Talk Live Beardbrand Whiteboard Friday The Evolution of Roger Mozbot Manufacturing Serendipity Moz Keyword Explorer Rand – I’m Writing a Book Distilled U Beginner’s Guide to SEO Market Motive SkillShare WordPress Moz Blog EvolvingSEO Blog What I’d Change, Keep the Same, and Don’t Yet Know Everywhereist TAGFEE *People* Rand Fishkin Tim Gunn Tim Ferriss Jason Fried Avinash Kaushik Tony Hsieh TJ Kelly Geraldine Wil Reynolds *Agenda* What to Ask Customers Why, When, Who, How, etc (related to the product/service) What to learn from the influencers of potential customers What do influencers share and why do they share it? Whiteboard Friday “It was a format (at the time) that was extremely unique.” Extremely focused on best practices We eventually invested heavily in cameras, staff, the room, lighting, etc Time on page, memory/recall, and brand impact/association was tremendous Helped Rand get speaking gigs Roger Mozbot Injecting fun into a brand can have a positive impact if … “ “The key is to find something that is relevant and credible.” Keyword Explorer How are you measuring its success? “Worst-performing landing page … “ Free trial offer was not clear (New landing page is coming soon) Rand’s Book in the Making Why a book? Most-Important Thing Small Marketing Teams Should Do Balance of 3 things Beginner Resources Start with resources and move to application Marriage & Business Communication Short and long-term (“Are you okay with that?”) Why Do You Do That? Time Travel? The post 026: Rand Fishkin on Influencer Marketing, Whiteboard Friday, Time Travel & More. appeared first on Evolving SEO.
	025: Wil Reynolds on Audiences vs Algorithms & People vs Positions	17 Jun 2016	00:59:16
I honestly have no better way to set up this conversation with Wil than to tease you with some quotes: “Clients will judge you on what you do the weakest not the strongest.” “Great SEO is caring about people over penguin and audiences over algorithms.” “The SEO industry has set up clients to ask for the wrong thing. Rankings are a leading indicator, but I’m here to drive revenue.” “SEO’s should sit with PPC people. There were 13 dollars signs in the PPC report, compared to 2 dollar signs in the SEO report. This is why SEO’s don’t get any money.” “When’s the last time you did something new for the first time?” This will certainly be a discussion I go back and listen to over and over again. Enjoy! And don’t forget to subscribe on iTunes! Links Seer Wil’s YouTube videos (sorted from oldest to newest) Wil Reynolds on the Past, Pain, and Philadelphia The 4 Disciplines of Execution 7 Habits of Highly Effective People How to Become a Better Speaker Intentional Efforts to Increase Diversity Avoiding Titles Hindered More Than Helped AirBNB’s Diversity Worries Covenant House People Wil Reynolds Marie Haynes Stephen Covey Rand Fishkin Agenda Update on Seer Interactive Kinds of clients “I want to help people find stuff that are using the Internet to find it.” “Clients are going to judge you on the things you do the weakest.” SEO Agencies in 2016 What are agencies offering in 2016? “A good consultant knows what they don’t know.” “You gotta find a way to stand out.” What’s Correct SEO? “Talks more about people than positions.” “Great SEO is multidisciplinary.” “When I give a PPC team $5, they’re coming back with $10.” Path of less resistance Repeatable vs New Tactics “It’s not exciting for a company to do the same thing it did last year.” Diminishing returns Is strategy teachable? “If you stay focused on revenue, that focus will tell you where to go.” Time Management “I’m learning to say ‘yes,’ but not now.” What’s the one thing I want to get done today to feel successful? Speaking Speak to kids Don’t read from your slides Watch your videos to critique yourself Diversity “Sometimes you have to intentionally be diverse.” “I’m constantly walking in other peoples’ shoes.” “Diversity invites ways to tackle problems.” Charity “I built my company because I wasn’t able to volunteer when I wanted.” The post 025: Wil Reynolds on Audiences vs Algorithms & People vs Positions appeared first on Evolving SEO.
	024: The Irresistible Power Of StoryHacking w/Alaura Weaver	06 Jun 2016	01:01:15
I stumbled across Alaura’s article on CopyHackers – StoryHacking: Cracking The Code Behind the Irresistible Selling Power of Stories – and within 5 minutes knew I wanted her to join us to teach you all about the power of StoryHacking. This isn’t just the same old advise you hear from marketers “tell a story” – she goes into great depth and detail into the various aspects of how to actually do this and do it effectively. It’s especially great for someone like me who is NOT a natural storyteller. It’s explained in a way that even I can get it, and start to work into my marketing. For instance, Alaura teaches us that your content needs a Hero (which might not be who you think it would be!) and a protagonist (also not who you might think) and tangible ways to incorporate these into your brand’s content. Alaura even gives me some suggestions for how to market and position this podcast Whether you’re working on blog posts, product pages, email newsletters, social media – I think you will really enjoy this conversation and hear a lot of inspirational and actionable tips! Sit back, relax and listen now! And don’t forget to subscribe on iTunes! Links Alaura’s Website Jelly App Storyhacking: Cracking the Code Behind the Irresistible Selling Power of Stories The Dream Society Medium Volunteer Match GoPro Moz TimeHero People Alaura Weaver Rick Mulready Anuj Adhiya Joanna Wiebe Simon Sinek Rand Fishkin Warby Parker Neil Patel David Ogilvy TimeHero Tim Ferriss Chewbacca Agenda Alaura’s Background 10 years of sales experience “Remember the phonebook?” Speaking Human Creating tribes Story Hacking “The word, ‘hacking’ is a buzzword…but it’s become part of the vernacular.” Who is story hacking for? Stories within stories Elements of Story Hacking Identifying the hero (your target customer) Identifying the world of the protagonist (emotional spectrum) Call to adventure (the goal of the protagonist) The stakes/refusal of the call A helper (the brand’s solutions) A magical item (the offer) Crossing the (first) threshold (the call to action) The Mindset of Telling a Great Story Building trust Dan Gets Meta Uses story hacking elements to deconstruct the podcast The post 024: The Irresistible Power Of StoryHacking w/Alaura Weaver appeared first on Evolving SEO.
	121: In-House, Large Scale SEO (Migrations, Crawl Optimization & More) w/Becky Westmoreland	16 Feb 2021	00:57:14
Tech SEO fans this episode is for you! If you are curious about what it’s like doing SEO for a site with 70M+ URLs indexed, how to handle challenging issues like migrating millions of URLs across 250,000+ distinct websites, and what it’s like doing SEO in-house for such a gigantic site you’ll definitely want to tune in and take notes. My guest for this episode is Becky Westmoreland. Becky is currently SEO Director at Fandom where she has successfully led a project of migrating 250,000+ websites with millions of URLs, including many other interesting SEO initiatives. Becky was also formally SEO Manager at E! Online, as well as SEO Manager at Dictionary.com. In this episode: What do site migrations have to do with core updates? How do you safely and smoothly migrate 70M+ URLs? The process, tools, and metrics used. Signs that Googlebot may ignore your robots.txt file (feature or bug?) How the tech SEO team collaborates with other teams When and why core web vitals may actually be a big deal for rankings A very interesting alternative method for blocking certain content from Google (totally whitehat and effective) Subdomains vs subfolders – what’s Becky’s take on this debate? And lots more! Listen Now! Related Episodes You Might Like Internal Links, Content Marketing and ASO w/Jackie Chu of Uber How to Win at Large Site, In-House SEO w/Kevin Indig Large Site, In-House Technical SEO w/Jaime Alberico Show Agenda and Timestamps Coming soon! Tools Mentioned Coming soon! Articles, Resources, and Links Mentioned Coming Soon! Find Becky Online Twitter LinkedIn Becky’s Fandom Profile The post 121: In-House, Large Scale SEO (Migrations, Crawl Optimization & More) w/Becky Westmoreland appeared first on Evolving SEO.
	023: Building A YouTube Community With Jared Falk Of Drumeo	02 Jun 2016	00:56:47
Drumeo is an online community and educational resource for drummers. They have almost 500,000 subscribers on their YouTube channel with over 97 million total video views. Some of their videos receive over 1,000 comments and over 1 million views. Drumeo didn’t do this with sleazy marketing tricks or buying subscribers on Fiverr. They did it by organically building a community from the ground up. Jared Falk of Drumeo is going to explain steps that they took to grow their community and attract the likes of drummers that have performed with Prince, Jay Z, Aretha Franklin and more to teach on their YouTube channel. Enjoy! Subscribe to Experts On The Wire on iTunes! Links Drumeo Jared in the Beginning Behind the Kit Podcast Victoria Drumfest Drumeo’s YouTube Channel People Jared Falk Riley Armstrong Rick Kettner Pat Petrillo Tony Royster Peter Erskine Jim Riley Mark Kelso Gary Vaynerchuk Agenda Jared’s Background “Wheeling and dealing hockey cards online” Four months of touring and gigs Where does the name come from? What Drumeo Does One new drum lesson every day YouTube is a main acquisition channel YouTube “You’re getting pretty close to 500k subscribers.” How did you get subscribers in the beginning? Keyword Research – “We went longer tail.” How Drumeo Gets Guests “We started by asking them.” We need to provide value in return (exposure and a fee) “If you provide someone with a lot of value, they’ll spread the word for you.” Mistakes Deposit/Withdrawal Advice to New YouTube Publishers Learn how to write captivating titles – “It sells the viewer on the click.” Thumbnail needs to represent the video Viewer Retention “Our average view rate is above five minutes.” (YouTube) “What did you like best about the lesson?” (comment contest) “We’re at 97 million views on our channel.” Where are people dropping off while watching your videos? (audience retention data) Look at stats on other publishers’ videos Facebook Video “Facebook video is huge.” “We don’t upload long videos to Facebook.” The user intent is different on Facebook vs YouTube Social Media “I’d listen on social and try to find out how you can add value.” “95% of what I share is value based.” (not asking for something) “Being on social is like trying to advertise at a party. If you’re at a ‘party,’ try to get to know people. Testimonials “Testimonials are there to answer any objections potential customers may have.” Offline Go to festivals Roots in the community Being an Entrepreneur “What is my unique ability?” “I like change.” The post 023: Building A YouTube Community With Jared Falk Of Drumeo appeared first on Evolving SEO.
	022: One Brand, A Thriving Community, Blog Comments & How They Help SEO	27 May 2016	00:35:21
Hey everyone we’re going to do something a little different today. I had wanted you to meet someone, from a brand that I’m sure you’ve all heard of (we’ll reveal that in a moment): But first, this is a brand that has: 532,000 likes on their facebook page A Single Article With 79+ Linking Root Domains And Domain Authority of 75 OK, I’m telling you all those numbers just to impress you – and also to say that I know metrics matter. But HOW you get those metrics matters even more. And this brand has done so, by building a thriving community. Just today, one of their organic facebook posts has 38 comments, over 1,100 shares and almost 2,000 likes. To quote the person from this brand I want to introduce you to – she says: a positive brand interaction “builds friendship. Friendship builds loyalty. And loyalty will eventually build sales.” You can see why I wanted to talk to her. So, with some persistence, I found her email address and reached out to ask for an interview. Their PR company wrote back and said… …. you didn’t think I was going to tell you everything in the description? Listen to the show to find out. Enjoy. Never miss an episode! Subscribe on iTunes. Links DJ Waldow’s Video From 2012 Feature Brand’s Website Brand Facebook Page The Broken Art of Company Blogging Google: Comments Help SEO Buffer’s Lost Traffic Post Inbound.org Growth Hackers Reddit Marketing By Sharing 80/20 SEO People PJ Hamel DJ Waldow on Twitter DJ Walow’s Website Jason Fried Jennifer Slegg Gary Illyes Agenda …something different They have over 500,000 likes on Facebook “They Said No” We’re going to do it anyway Using Facebook To Build Friendships “I was a writer first” Technology Connects People Ask For Help Learn About Your Audience This Brand’s Best Social Channel Friendship->Loyalty->? Be An Educator Why Community Is Important For SEO The Broken Art of Company Blogging Google: Comments Help SEO Buffer’s Lost Traffic 5 Ways To Inspire Blog Comments Asking For Help Researching & Focus Groups Education Friendships Going Cross-Discipline Measuring Comment Success Establishing Your GOALS Example Metrics Do An 80/20 Analysis *Photo by Brooke Cagle via Unsplash The post 022: One Brand, A Thriving Community, Blog Comments & How They Help SEO appeared first on Evolving SEO.
	021: Facebook Video Ads With Rick Mulready	25 May 2016	00:59:57
Chances are, you’re looking for NEW ways to drive quality traffic to your site, business or blog. But it can be tough to know what direction to take or what new channel to try. Today, Rick Mulready is going to teach you all about Facebook VIDEO ads – and how they can hold great opportunity for you to drive low cost targeted traffic. He’ll clearly walk you through what you need to know to get started experimenting! Rick Mulready is a consultant, trainer, speaker and also a Podcaster! His background is in corporate America, where he even worked for the show Funny Or Die, before moving on from his 6-figure job to start his own business in 2012. Listen Now! Don’t forget to subscribe on iTunes! *Links* rickmulready.com https://www.facebook.com/business/help/194355723944655 https://www.facebook.com/business/ads-guide/clicks-to-website/links rickmulready.com/facebook-video-ads The Complete Guide to Facebook Pixels Inside Social Media – Podcast The Art of Paid Traffic – Podcast https://rapportive.com/ https://www.voilanorbert.com/ *People / Companies* Rick Mulready Will Ferrell Pat Flynn King Arthur Flour Scott Monty Starbucks Jet Blue Ford Motor Company Rick Wion *Agenda* “I come from a corporate background.” Worked at Yahoo Recruited to work for Funny or Die “I got bit by the entrepreneurial bug in 2010.” Facebook Ads “I started creating ads for friends.” Boost a post Are ads for ‘anybody’? “What is your goal?” You got to have a clear objective. Types of ads (standard, video, carousel, etc) “100 million hours of video are being consumed on Facebook every day.” “Let Facebook’s algorithm do the work for you.” Facebook can now transcribe your video ads “You always want consistency between an ad and landing page.” Facebook pixels Podcasting Rick’s former and current podcast “I have no audio background whatsoever.” Asking for Reviews Getting (high profile) guests The post 021: Facebook Video Ads With Rick Mulready appeared first on Evolving SEO.
	020: Tom Critchlow On Working For Google, Escaping The SEO Vacuum & Startup Mistakes	19 May 2016	01:03:02
For those of you that do not know my guest today, Tom Critchlow has a diverse background of experiences. He was Head of Search Marketing and then VP of Operations at Distilled for 4 years, worked in Google’s Creative Lab for 2 years, and has since founded Fiercely Curious – an online gallery of art from Brooklyn artists. He also is a freelance strategy consultant – all in an English accent I’ll start this episode with the quick story of how I met Tom. Then we chat for an hour about Google, SEO, Startups, and a TON more. Listen Now! Don’t forget to subscribe on iTunes! *Links* Tom Speaking at MozCon 2012 http://www.fiercelycurious.com/ http://tomcritchlow.com/ http://makercamp.com/map/#host-a-campsite https://www.google.com/get/cardboard/ https://www.distilled.net/blog/distilled/guide-to-google-docs-importxml/ https://www.youtube.com/watch?v=ZUG9qYTJMsI (Dollar Shave Club) http://tomcritchlow.com/2016/01/07/team-building/ http://www.recode.net/2016/5/9/11610100/the-facebook-papers-part-1-the-great-unbundling https://www.youtube.com/watch?v=8I4WkhG_GRM (Attention: The New Currency) *People* Tom Critchlow Mike King Will Critchlow John Doherty Moz Larry Page Johnathan Jarvis Distilled BuzzFeed Quartz Sree Sreenivasan *Agenda* What Tom Has Been Doing Stepping Away from Social What Does Social Do for You? Escaping the SEO Vacuum “No one got into SEO for SEO’s sake.” “SEO is a slightly more boring industry.” Where Does Search Fit In Pros/Cons of Agency, In-House, and Entrepreneur/Freelance Work Did You Meet Larry Page? Is There Anything You Worked On (at Google) You Can Talk About? Providing Insight for Free (“Giving It Away”) Marketing Mistakes Startups Make What is Fiercely Curious? The post 020: Tom Critchlow On Working For Google, Escaping The SEO Vacuum & Startup Mistakes appeared first on Evolving SEO.
	019: Analytics Explained With Annie Cushing	18 May 2016	00:43:36
It’s true that there’s a LOT of misinformation out there about Analytics. It can be hard to dig through all the content out there for the right path to take. Thankfully, we have a true expert on the show today. Annie Cushing has spent over 10 years mastering, practicing and teaching analytics. In this episode she distills down her expertise into easy explanations – so you don’t have to spend hours upon hours wondering what direction to take. For example, Annie will teach you the exact way to tag your paid social media ads (hint: don’t use ‘cpc’!), and where to go to easily set up simple dashboards that will give you more time to actually do marketing (and impress your boss). Listen Now! Don’t forget to subscribe on iTunes! Links http://www.annielytics.com/ https://www.buzzfeed.com/ https://www.annielytics.com/guides/definitive-guide-campaign-tagging-google-analytics/ http://www.lunametrics.com/ www.analytics-ninja.com http://www.annielytics.com/annielytics-dashboard-course/ http://www.tableau.com/ http://www.cyfe.com/ https://dashthis.com/ www.analyticscanvas.com/ https://www.klipfolio.com/ http://www.salesforce.com/ http://mailchimp.com/ www.thesempost.com/google-analytics-referral-spam-removed/ https://www.techsmith.com/jing.html https://www.techsmith.com/snagit.html https://www.techsmith.com/camtasia.html http://www.annielytics.com/guides/definitive-guide-to-channel-groupings-google-analytics/ http://www.annielytics.com/blog/analytics/track-social-ads-google-analytics/ People Annie Cushing Justin Cutroni Agenda Basics of Analytics Purpose Setting-up an account Track what’s most important (to you) ‘Keeping the puppy inside the box’ Mistakes Dashboards ‘The data comes to you’ Customization Should everyone have a dashboard? How intimidating is learning to set-up/use a dashboard and related tools? Referral Spam Is there a solution? Screencasts Use them for clients? Too many screenshots or too many words Campaign Tagging The post 019: Analytics Explained With Annie Cushing appeared first on Evolving SEO.
	018: Johnathan Dane on PPC, Sardines vs Whales & Why CPC Doesn’t Matter	13 May 2016	00:59:48
Johnathan breaks down PPC concepts in a clear, understandable way – better than almost anyone else I’ve heard. Maybe you’ve “tried” PPC in your business and though it “didn’t work”, or maybe you’ve been doing SEO and want to get into PPC, or maybe you’re looking for an additional source of high quality traffic. You’ll learn about why Johnathan think CPC and quality score doesn’t really matter (not in the way you think they do). He’ll explain “Sardines vs Whales” in search marketing, caring about the details and lots more. This episode is a must listen. MUST. Listen Now! Don’t forget to subscribe on iTunes. *Links* https://klientboost.com http://unbounce.com/ppc/why-adwords-works-for-everyone-but-you/ https://klientboost.com/ppc/adwords-strategy/ http://unbounce.com/author/johnathan-dane/ https://www.upworthy.com/ https://www.buzzfeed.com/ http://unbounce.com/ppc/doing-adwords-wrong-make-it-right/ https://www.entrepreneur.com/article/252816 https://slack.com/ https://klientboost.com/cro/landing-page-forms/ https://www.searchenginejournal.com/adwords-competitors-making-money/160356/ http://blog.ispionage.com/search-marketing-agency-interview-johnathan-dane.html *People* Johnathan Dane Gary Vaynerchuk *Agenda* Company day-to-day PPC Ad Misalignment “PPC Didn’t Work” Attracting traffic, converting traffic, and closing a sale Danger of Wasting Money Starting the Process “How are you judging success?” Ad Spend is Arbitrary Number Clients spend on average 5k per month Metrics to Measure Cost per Click and Quality Scores don’t matter Cost per acquisition (so you can be more aggressive with bidding) Sales rate per keyword Whales vs. Sardines Know which keywords (and platforms) invite the best opportunities Data from AdWords Search term vs keyword Matched search query Tracking template Use the Data to Optimize Sales vs Conversions Creating Titles First started writing for Unbounce Evoking emotion “Attention is the ultimate courtesy” Replying to Blog Comments I Want All of the Pages on My Site to Kick Ass About Us page “Caring about the details is a trust builder” Ask Clients Annoying Questions to Build Trust Landing Pages Mistakes The post 018: Johnathan Dane on PPC, Sardines vs Whales & Why CPC Doesn’t Matter appeared first on Evolving SEO.
	017: Applying Digital Ethology To Your Content Strategy Process w/Rhea Drysdale	11 May 2016	00:54:05
“What content should I create?” You may ask yourself this often, but the answer isn’t always that obvious. Rhea breaks down how applying “digital ethology” can inform your content ideas. You’ll learn what people really mean when they search Google for “how big is an eggplant?” and why that matters to your content strategy. We also chat a little about PR, reputation management and the pros/cons of using an SEO tool vs hiring an agency. Rhea Drysdale is the CEO of Outspoken Media and speaker at leading industry events like MozCon, SMX, Searchlove and featured in publications like The Wall Street Journal and CNN Technology. Listen Now! Don’t forget to subscribe on iTunes. Links http://outspokenmedia.com/ http://www.slideshare.net/rdrysdale/applying-digital-ethology-to-content-strategy https://moz.com/blog/personas-understanding-the-person-behind-the-visit http://www.slideshare.net/rdrysdale http://outspokenmedia.com/press/ http://outspokenmedia.com/seo/seo-budgets-seo-platforms-vs-people/ https://medium.com/athena-talks/the-female-market-s-fear-of-marketing-16a5a370a575#.8jcb413aq http://www.pubcon.com/ https://moz.com People Rhea Drysdale Jane Goodall Mike King Bill Slawski Pearl Higgins Agenda Content Strategy Content ethology What content should be created Client Goals Creating personas Identify query intent Query types Google as an ‘answer provider’ Using language that consumers use 10x Content Be ‘the authority’ How Google determines an expert source Press/PR Has to be targeted You must have something to say Reputation Management Suppression vs removal Platforms vs People Platforms ever the better choice? Employees’ Personal Brand Women in Marketing The ‘middle’ woman The post 017: Applying Digital Ethology To Your Content Strategy Process w/Rhea Drysdale appeared first on Evolving SEO.
	016: Taking Control Of Your Own PR w/Dmitry Dragilev	06 May 2016	01:00:51
For a long time, Public Relations has been this “mysterious” activity reserved for high-profile PR companies or shady press releases. Of course some PR companies are really good at what they do (I’ve worked alongside of a few). But the truth is, YOU can take charge of many “PR” activities yourself. Enter Dmitry Dragilev, who has for example helped Polar go from 0 to 40+ Million pagesviews (his article about it on The Next Web has been shared over 3,500 times and has 55+ comments). Polar was eventually acquired by Google. Dmitry is a true PR expert and has trained hundreds on how to do their own PR. In our conversation, he shares dozens of tips and tactics to help you take control of your PR. I learned a ton of things myself! Listen Now! Don’t forget to subscribe on iTunes! Links http://thenextweb.com/socialmedia/2015/02/21/took-startup-0-40m-pageviews-got-acquired-google/ https://justreachout.io/ http://www.criminallyprolific.com/2015/08/how-to-do-diy-pr-for-your-startup-without-spending-a-penny/ http://fi.co/madlibs https://medium.com/swlh/how-to-pitch-the-tech-press-5432ee464803#.ewilp4wry http://buzzsumo.com/ http://www.helpareporter.com/ https://emailhunter.co/ http://sellhack.com/ http://www.criminallyprolific.com/ People Dmitry Dragilev Gary Vaynerchuk Peter Shankman Agenda Dmitry’s Background Using Polls to Go from 0-40 Million Views Mistakes Contacting Journalists Would you say that to their face? Advantage of Using PR Firms Disadvantage of Using PR Firms PR is Now B2C Finding a Common Point of Interest Pitch by Email The Buzzword is…Empathy It Sucks to Be a Reporter How Can You Improve Their Lives? Keep Providing Value The post 016: Taking Control Of Your Own PR w/Dmitry Dragilev appeared first on Evolving SEO.
	015: Using Humor In Your Marketing w/Amy Harrison	04 May 2016	01:03:57
Does humor sell? Well sure, think back so campaigns like the classic VW ads to Dollar Shave Club. Humor definitely works when done right. In this episode Amy Harrison will teach you how to incorporate more humor into your marketing. She’ll also give you ways to improve your copywriting – with techniques such as using contrast, and watching out for umbrella terms. This episode is definitely for anyone looking to make their marketing material more compelling. Listen Now! Don’t forget to subscribe on iTunes! *Links* http://harrisonamy.com http://unbounce.com/call-to-action-conference/ https://www.youtube.com/user/littleunred1 http://www.bridea.co.uk/ http://harrisonamy.com/umbrella-terms-copywriting/ https://www.reddit.com/ http://www.montypython.com/ http://www.poopourri.com/ https://louisck.net/ http://www.timwasher.com/ https://youtu.be/zmq_sYXu64w (Jeff Goldblum lighting commercial) http://www.bigbrandsystem.com/creating-product-names/ http://writewithinfluence.com *People* Amy Harrison Rhea Drysdale Jerry Seinfeld Mike Birbiglia Mike Bruny *Agenda* Amy’s Day-to-Day Amy TV? The ‘Sesame Street’ of Content Marketing Copywriting Contrast Tips to establish contrast Comparative value “People will invest in change” Umbrella Terms “But what do you do?” Qualify your slogan/marketing language Advice to Marketers Show examples Experiment with the medium and message Get to know your audience Humor in Content Don’t force it – find your style of humor Benefits of humor “You don’t want to undermine what YOU do” Naming Products Drawing parallels Splicing two words Venturing Outside Your Industry Does it overlap with your target market? Guest posting Measuring Success of Content Marketing Gauge via number of email subscribers The post 015: Using Humor In Your Marketing w/Amy Harrison appeared first on Evolving SEO.
	014: Integrative Marketing For Retail Brands w/Katherine Romero	28 Apr 2016	00:59:35
Katherine Romero was the Senior eCommerce Marketing Manager for the Deckers portfolio, including brands like UGG Australia, Teva and Sanuk. She now runs her own agency MAKA Digital helping brands build digital happiness. She also tells us how a content marketing campaign for a small cycling brand has been hit 500,000 views with less than $5,000 spent to promote it. The entire interview is packed with Katherine’s knowledge about the intersection of PPC, SEO, PR, content and more for retail brands. She explains how to set up an affiliate program, how to get offline retailers to take digital seriously, and why at Deckers they loved the Google Panda update. Listen Now! Don’t forget to subscribe on iTunes! Links http://www.makadigital.com/ https://www.shareasale.com/ http://www.cj.com/ http://marketing.rakuten.com/affiliate-marketing http://www.ebates.com/ http://www.retailmenot.com/ https://www.upromise.com/ https://www.google.com/analytics/ https://adwords.google.com/ko/KeywordPlanner/Home http://www.liv-cycling.com/campaigns/actually-i-can/ People Katherine Romero Margaret Nicoll Tom Brady Agenda Katherine’s Background How she ‘discovered’ digital marketing Studying people Managing Offered Services Putting consumer experience first Convincing executives to buy-in to digital marketing Digital marketing is not always the ‘first concern’ Organic Search vs Paid Search Re-Marketing Common mistakes Diminishing return Providing Full Service Marketing When to switch types of marketing Establishing an affiliate program Cons of an affiliate program Content Service-oriented content Related sales channels Paid promotion Video Marketing and PR Team Synergy PR teams are practical Addicted to data Paid and Organic Synergy Brand recognition and recall Using ads to ‘test’ copy Product Pages Mistakes Mobile Last Three Feet Product Counterfeiters Amazon Develop a product line exclusive to Amazon The post 014: Integrative Marketing For Retail Brands w/Katherine Romero appeared first on Evolving SEO.
	120: SEO Ranking Factors, A/B Testing & The Evolution of Google w/Will Critchlow	19 Jan 2021	01:01:49
What does Google core updates have to do with the now old concept of the “Google Dance”? The Google Dance was an SEO nuisance from years ago, and the core updates are a more modern challenge.The connection lies in the fact that you can’t separate the past of SEO from where we are today. And you can’t fully do great SEO today without having some understanding of where things came from.In this episode, Will describes exactly what the connection between core updates and the Google Dance might be — and why an understanding of this evolution is important. We cover that, and many other traditional to modern ranking factors.In this episode: Why Will started Distilled and got into SEO Quality vs Sustainability in SEO Distilled’s Relationship with Moz April 2003 and “Index Everything”?! Why Google needed to introduce the Panda and Penguin Penalties Are we too focused on “ranking factors” in the SEO Industry? Why does something like the ‘duplicate content penalty’ myth stick around for so long? Will’s take on core updates How does ‘nofollow’ being a hint impact SEO and rankings? How to evaluate the value of links SEO Community Interaction and Fragmentation SEO events during COVID SEO Split Testing – how it works and how it can help your SEO Note: this episode was recorded in August 2020Listen Now!Related Episodes You Might Like A Journey Through Google Search Patents w/Bill Slawski Are Ranking Factors Studies Hurting the SEO Industry? w/Jenny Halasz Information About United SearchUnited Search is a brand new Speaker Accelerator program helping especially those from underrepresented groups – learn more about them in today’s episode.To apply to be a mentor, mentee or learn more in general go to: https://www.unitedsearch.org/mentorsShow Agenda and Timestamps Coming soon! Tools Mentioned Coming soon! Articles, Resources, and Links Mentioned All SEO Split Test Case Studies on Search Pilot More Coming soon! Find Will Online Will on SearchPilot Will on Twitter Will on LinkedIn And check out the SearchLove Virtual Summit – happening March 2021! The post 120: SEO Ranking Factors, A/B Testing & The Evolution of Google w/Will Critchlow appeared first on Evolving SEO.
	013: Growing Blog Traffic 37x In 18 Months w/Sujan Patel	26 Apr 2016	01:01:21
Sujan Patel is one of the most talented marketers I know. He recently helped grow WhenIWork’s traffic from 20,000 to 750,000 visitors per month in an 18 month period, all with content marketing and promotion. Find out how many one-on-one cold Skype calls he did in a one year period (it will probably surprise you!) (No, that’s not a click-bait hyperbole). You’ll also learn about how Sujan creates over 20 pieces of 1,500 word articles per month and generally in his extra time. Sujan – who jumps out of planes and drives fast cars for fun – also reveals what he fears the most and what he’s going to do to get over that fear. (Note: in the intro I say “200,000 to 750,000 a month growth, but it IS actually 20,000 a month). Listen Now! And don’t forget to subscribe in iTunes! Links http://sujanpatel.com/ https://www.singlegrain.com/ https://contentmarketer.io/ http://narrow.io/ https://mixergy.com/interviews/single-grain-with-sujan-patel/ https://moz.com/blog/how-to-create-10x-content-whiteboard-friday http://wheniwork.com/blog/team-building-games/ http://buzzsumo.com/ http://www.entrepreneur.com/article/253463 https://followup.cc/ https://www.youtube.com/watch?v=-zwhy_3MymE People Sujan Patel Rand Fishkin James Altucher Agenda Sujan’s Background Consulting → In-house → Consulting 10x Content 4-5 promotion tactics Content Circle Circle keywords Evergreen content strategy Content Promotion 5 methods of promotion 5-10 Facebook ads 10-15 days paid ads Outreach Email List 2 email blasts Tweeting Include influencers Relationship Marketing Publishing Personal Content (30 posts per month?!) Email yourself ideas Use a voice recorder Use intern/team member to transcribe Networking Create an ecosystem Being a connector Skype rather than comment Giving more than taking The post 013: Growing Blog Traffic 37x In 18 Months w/Sujan Patel appeared first on Evolving SEO.
	012: How To Run A User Generated Blog w/ Ronell Smith	22 Apr 2016	00:42:11
You may have a blog at your company or on your own, but struggle to find resources to post more often at a high quality. And you ALSO may want to build more of a community around your brand. USG (User Generated Content) might be the solution you’ve been looking for. Ronell Smith tells us why he thinks this is a strategy ALL companies can leverage. And he walks us through the exact steps Moz uses to run YouMoz, their successful user generated content blog. By the end of this episode you’ll know the benefits, possible pitfalls, and process behind running your own user generated content initiative. Also – find out what StarBucks REALLY sells (not coffee). In addition to being the Chief Content Champion for YouMoz, Ronell is also a brand ambassador for Moz Content and Moz Local and an independent consultant helping companies with their content strategies. Listen Now! And don’t forget to subscribe on iTunes! Links https://moz.com/ugc https://moz.com/blog/inside-youmoz-how-to-guest-blog-for-moz https://moz.com/blog/how-to-find-your-brands-disruptive-opportunity http://ronellsmith.com/ People Ronell Smith Sarah Bird Rand Fishkin Jen Lopez Agenda Ronell’s Background Product strategy for outdoor brands Content/business strategist Moz associate User-Generated Content Choose a format (format, audio, video) that shows your strengths Establish content standards Show don’t tell Train/coach users Powerful Words “I don’t know” Disruption What StarBucks really sells Strengthening Your In-House Content Muscles Be more specific with your goals and less bogged down with the process The post 012: How To Run A User Generated Blog w/ Ronell Smith appeared first on Evolving SEO.
	011: Interview With Everette Taylor	19 Apr 2016	00:52:35
Everette is Head Of Growth For New Mobile Products At Microsoft and CEO of Millisense. We talked about a TON in this conversation… meeting Jaime Foxx, getting press in places like Fortune and Forbes, how ‘verified’ Twitter works, diversity in tech, working TWO full time jobs, snapchat and more. I hope you enjoy this in-depth conversation with Everette Taylor. Listen Now! Don’t forget to subscribe on iTunes! And we’re now live on Google Play too! Links http://www.everettetaylor.com/ http://www.millisense.co/ https://moz.com/rand/the-t-shaped-web-marketer/ https://www.stickermule.com/ https://www.producthunt.com/ https://medium.com/i-m-h-o/why-i-will-never-ask-you-to-share-my-content-5ca71a1e1910#.ogp7yw9wx https://www.ted.com/talks/verna_myers_how_to_overcome_our_biases_walk_boldly_toward_them?language=en People https://twitter.com/Everette https://www.facebook.com/everettetaylorjr/ https://twitter.com/morganb https://twitter.com/brysontiller https://www.linkedin.com/in/devansanderson https://twitter.com/iamjamiefoxx https://twitter.com/Beyonce Agenda Everette’s Day-to-day The 16-hour day grind T-shaped marketing Everette’s #1 Skill Persistence In Your Marketing Double-down on what’s working first Email Marketing At Stickermule Qualitative Customer Insight Missed Opportunities of Traditional Companies Using Snapchat Be diverse with your content Growing Your Personal Brand Meeting Jamie Foxx Diversity in Tech/Marketing Create change The post 011: Interview With Everette Taylor appeared first on Evolving SEO.
	010: Guest Publishing Tactics With Kristi Hines	15 Apr 2016	00:37:41
This episode is for anyone looking to achieve greater marketing results with guest publishing. Whether you run a personal blog, do content marketing for a company or consult for clients – this episode is for you! Learn about how veteran writer Kristi Hines has amassed over 700,000 total shares on all of her guest content combined, some mistakes to avoid when guest blogging, and how to really stand out with great images. Kristi writes for dozens of sites in the business and marketing worlds – such as Moz, KissMetrics, CrazyEgg, Unbounce, Hubspot, FreshBooks, Quickbooks, Social Media Examiner – and LOTS more. Listen Now! Please subscribe and review on iTunes! Links http://www.socialmediaexaminer.com/tag/kristi-hines/ https://www.searchenginejournal.com/author/kristi-hines/ https://searchenginewatch.com/author/kristi-hines/ http://kikolani.com/ https://contentmarketer.io/ https://www.voilanorbert.com/ https://trello.com/ http://coschedule.com/ https://copromote.com/ http://viralcontentbuzz.com/ http://triberr.com/ http://getfireshot.com/ https://www.techsmith.com/jing.html http://www.bigstockphoto.com/ http://depositphotos.com/ https://www.brain.fm/ http://kristihines.com/ People Kristi Hines Sujan Patel Mike Bruny Agenda Kristi’s Background Blog Commenting Networking Accepting Guest Posts Guidelines Content needs to be fit for audience Start with one site consistently How to Find a Good Site to Post On Contacting editors Writer vs. Ghostwriter Frequency of Writing Process and Tools Social Sharing Tweet publication and author Finding Images For Blog Posts The post 010: Guest Publishing Tactics With Kristi Hines appeared first on Evolving SEO.
	009: Pro Networking Tips With Mike Ambassador Bruny	12 Apr 2016	00:57:29
Mike Ambassador Bruny is the Director Of Attendee Engagement for Social Media Marketing World (run by Social Media Examiner) and was also Director Of Operations and Brand Ambassador for Intel. This episode is for ANYONE attending conferences and events. Maybe you want to get more value from the events you attend, or perhaps you’re shy and don’t know what to say, or don’t know how to end that awkward conversation. Mike walks you step by step through what to do before, during and after the event to get as much value as possible. I have to say – as someone who’s attended and spoken at dozens of events – Mike shares some tips and tricks I had never heard before. Also – learn about his famous bow tie what it has to do with Gary Vaynerchuck. Listen now! Please subscribe and review on iTunes! Links https://worlddominationsummit.com/ http://www.socialmediaexaminer.com/smmworld/ https://www.maconferenceforwomen.org/ http://thenewartofconferencenetworking.com/conferencenetworkingreport http://ambassadorbruny.com/ http://www.amazon.com/Jab-Right-Hook-Story-Social/dp/006227306X http://www.localeur.com/ http://hiphopaffirmations.com/ http://ambassadorbruny.com/theres-a-valuable-lesson-even-in-defeat-hip-hop-affirmations/ People Mike Bruny Andre Taylor Pam Slim Gary Vaynerchuck Rand Fishkin Jay Z Agenda Mike’s Background “Ambassador” Intel, Social Media Examiner Speaker, Helping People Networking at Conferences Creating Anticipation Making connections Getting leads What to do before/during/after Conference Evening Events/Parties It’s important you show up How to break the shyness W.H.E.N. Technology Hip-Hop Affirmations The post 009: Pro Networking Tips With Mike Ambassador Bruny appeared first on Evolving SEO.
	008: Retention, Analytics & Growth at… GrowthHackers.com With Anuj Adhiya	08 Apr 2016	01:00:05
Anuj Adhiya is the Director of Engagement & Analytics on the Growth team at GrowthHackers.com – he talks about the metrics they actually use to measure their growth on their community website. You’ll learn what most people misunderstand about the term “growth hacking”. Learn why they do NOT have notifications for link up-votes. He also reveals the challenges GrowthHackers.com faces right now, the tools GrowthHackers use to track their metrics – and the moral responsibility we have when marketing. And we chat about how ANY site owner can come up with a specific, measurable metric for growth. And – what is the HOOK model? Listen now! Please subscribe and review on iTunes! Links http://growthhackers.com/ https://www.kissmetrics.com/ Hooked – How To Build Habit Forming Products (book) https://www.producthunt.com/ https://growthhackers.com/questions/show-gh-office-hours-with-growthhackers https://projects.growthhackers.com/ People Sean Ellis Annie Cushing Morgan Brown Agenda Anuj’s Background What is a Growth Hacker? Sustainability Retention Week One Metrics vs KPIs (So what?) Reverse Engineer Business Process The Hook Model Create a habit Using Skype for Community Building Challenges for GrowthHackers Future of Growth Hacking Hacking a Podcast Controlling the Situation Learned humility Empty your cup The post 008: Retention, Analytics & Growth at… GrowthHackers.com With Anuj Adhiya appeared first on Evolving SEO.
	007: Evaluating Your Backlink Profile In 2016 – With Sha Menz	05 Apr 2016	00:52:24
Whether you need to remediate a link penalty, or you just want to be informed about the state of links in Google for 2016 – this show is for you! Sha Menz is a top expert on link based penalties in Google. She really breaks things down for us – some of the topics include doorway pages, site variants in Google Webmaster Tools (Search Console) and how to tell a good link from a bad link. Tune in to get up to date on backlink profiles in 2016! Note: the Skype connection is a little funny at times, but I’ve edited it, and everything is audible despite being a little fuzzy at a few points. Listen Now! Please subscribe and review on iTunes! Links http://www.screamingfrog.co.uk/seo-spider/ https://www.dfwsem.org/ https://www.dfwsem.org/are-you-stuck-in-googles-penalty-box/ https://majestic.com/support/tools http://www.bing.com/toolbox/webmaster https://www.semrush.com https://ahrefs.com/ https://www.rmoov.com/index.php https://www.google.com/webmasters/tools/ People Sha Menz Glenn Gabe Show Topics Doorway Pages Remediated Doorway Pages How to discover them Journalism/SEO The end user comes first Google Penalty Box Register all site variants Link Profiles Evaluating and misconceptions Tools Exchanging products for links Definition of a good link The Phantom Update – Does it really exist? The post 007: Evaluating Your Backlink Profile In 2016 – With Sha Menz appeared first on Evolving SEO.
	006: Running A Leading Industry News Site With Jen Slegg	01 Apr 2016	00:47:02
Jennifer Slegg takes us behind the scenes of The SEM Post, a leading news site in the Search Marketing industry. She shares insights into where she gets her story leads, why Google tested 41 shades of blue in the search results, and how she chooses guest writers. And why she spent an entire month creating a single piece of content. Whether you’re a writer, editor, SEO-fan or lover of marketing – you’ll gain a ton of knowledge from this episode! Listen Now! And don’t forget to leave a review in iTunes! Links http://www.thesempost.com/ http://www.thesempost.com/google-quality-raters-guide-mobile/ http://www.thesempost.com/understanding-google-panda-definitive-algo-guide-for-seos/ https://www.youtube.com/user/softplus https://authoritylabs.com/blog/7-online-marketing-conferences-attend/ http://kristihines.com/business-digital-marketing-conferences-2016/ http://www.seobook.com/conferences/ https://productforums.google.com/forum/#!forum/webmasters How Google Works [Video: SMX 2016] People Jen Slegg John Mueller Gary Illyes Matt Cutts Zineb Ait Mariya Moeva Show Topics Jen’s Background Journalism Pre Google TheSEMPost What differentiates the SEM Post Why do you do it Why do you love SEO Where Jen Finds Stories Google testing High Quality Sites/Content Beating expectations of the user Perception of users Accepting Guest Posts Industry Conferences The post 006: Running A Leading Industry News Site With Jen Slegg appeared first on Evolving SEO.
	005: Local SEO Link Building & Yelp Reviews w/Phil Rozek	30 Mar 2016	01:03:39
If you’re a local or small business owner (or helping one with marketing), you’re going to learn a TON in this episode with local SEO expert Phil Rozek. He’ll teach you about local listings (“NAP listings”), Yelp Reviews, getting rid of bad Yelp reviews, blogging and local SEO link building. He’ll even share his advise for how to choose a local SEO vender and what tragic mistakes to avoid! Phil has been practicing local SEO for over 7 years and can be found at www.localvisibilitysystem.com Listen Now! Don’t forget to subscribe on iTunes and leave us a review! Resources https://moz.com/local http://www.yext.com/ http://www.localvisibilitysystem.com/ People Phil Rozek Darren Shaw Nyagoslav Zhekov Topics Who Needs Local SEO not just for online businesses brand name searches and reviews Local Citations what they are point of diminishing return resources to use Reviews nudging vs asking for a review can an SEO help with reviews responding to reviews what to do about a negative review Local Marketing dummy links blogging social media Hiring a Local SEO you need them more than they need you The post 005: Local SEO Link Building & Yelp Reviews w/Phil Rozek appeared first on Evolving SEO.
	004: Generating Leads & Exposure On SlideShare With Ross Simmonds	25 Mar 2016	00:54:18
Ross Simmonds explains how to get massive exposure and leads with SlideShare. Ross has personally generated over 1 million views on his SlideShare content. He also discusses content curation tactics, Snapchat and Anchor. Don’t forget to subscribe to Experts On The Wire on iTunes! Now for episode 4 Links Mentioned http://rosssimmonds.com/ http://getcrate.co/ https://hustleandgrind.co/ http://rosssimmonds.com/marketing/create-perfect-slideshare-deck/ http://www.slideshare.net https://anchor.fm/ https://medium.com/@morganb/26-growth-and-startup-marketers-you-can-and-should-follow-on-snapchat-8444352ff067 People Mark Suster Morgan Brown Seth Godin Rand Fishkin Ryan Holiday Everette Taylor Discussion Topics Ross’ Background doo rags fantasy football started agency Bragging Rights slideshare hustle and grind freelance Presentation Slides any person can use Slideshare Slideshare → LinkedIn Slideshare optimization repurposing content distribution Facebook Targeting Content Curation Netflix business/company accounts Zuckerberg’s Law Passive Consumption Anchor Snapchat what to post how to get followers The post 004: Generating Leads & Exposure On SlideShare With Ross Simmonds appeared first on Evolving SEO.
	119: Jon Morrow’s Proven Formula for Growing Blog Traffic With SEO	07 Jan 2021	00:58:37
Jon Morrow has consistently and repetitively grown the blog traffic for several sites and organizations. In the early days of CopyBlogger, he helped take them to 3.5M page views a month. He then helped KissMetrics grow from 0-130,000 visits per month. And he has grown his own site SmartBlogger to well over 140,000 monthly visits (Google US, according to SEMrush) with less than 500 pieces of content!If you are a company or an individual looking to grow your blog traffic this episode is for you!Looking for writers trained and certified in SEO? Visit Jon’s free directory at: https://writer.me/Here is the free content brief Jon mentioned: https://smartblogger.s3.amazonaws.com/freebies/content-brief-template.pdfIn this episode: Jon’s overall traffic strategy Just HOW different search content is vs social content How to ACTUALLY outsource content creation and get good results How to find good writers How to vet writers Why Jon does NOT want to know the writer’s ideas for posts Setting publication dates AND milestones How to make content better and rank worthy How Jon sets up a content team How Jon thinks about and classifies search “Intent” When you don’t need a full content team Why and when writers are getting paid $5,000-10,000 per post. What is the ROI of this cost? Backlinks Strategies And much more! Listen Now!Related Episodes You Might Like What Link Building Success Really Looks Like w/Mark Johnstone Backlinko’s Content Process Revealed w/Brian Dean Information About United SearchUnited Search is a brand new Speaker Accelerator program helping especially those from underrepresented groups – learn more about them in today’s episode.To apply to be a mentor, mentee or learn more in general go to: https://www.unitedsearch.org/mentorsShow Agenda and Timestamps Coming soon! Tools Mentioned Coming soon! Articles, Resources, and Links Mentioned Coming soon! Find Jon Online https://smartblogger.com/ https://writer.me/ About Jon Morrow and SmartBlogger Jon on Linkedin Jon on Twitter The post 119: Jon Morrow’s Proven Formula for Growing Blog Traffic With SEO appeared first on Evolving SEO.
	003: Backlinko’s Content Process Revealed With Brian Dean	22 Mar 2016	01:00:06
Episode #3 Guest – Brian Dean of Backlinko Brian Dean lifts the curtain on his content creation process for Backlinko. He reveals how many unique visits Backlinko.com gets per month (it’s a LOT), a secret project he’s working on, how to keep your email newsletters out of the promotions tab – and MUCH more. Listen now! Don’t forget to Subscribe On iTunes! Links http://backlinko.com/ http://backlinko.com/search-engine-ranking http://backlinko.com/google-ranking-factors http://buzzsumo.com/blog/50-things-we-learnt-about-content-marketing-this-year/ https://moz.com/search-ranking-factors http://okdork.com/2014/04/21/why-content-goes-viral-what-analyzing-100-millions-articles-taught-us/ http://www.advancedwebranking.com/blog/google-didnt-want-us-to-use-the-keyword-planner-this-way/ https://litmus.com/gmail-tabs http://www.buzzstream.com/ http://www.boomeranggmail.com/ http://backlinko.com/skyscraper-technique http://www.evolvingseo.com/2013/06/10/propwords/ Made To Stick (Book) People Noah Kagan Neil Patel Brian Dean Topics Brian’s Intro configuring homepage and site pages [4:20] no products/services page? [4:45] nothing to buy directly from blog? [5:15] reduce the number of options on every page [6:00] Potential clients skeptical of SEOs/marketers the .5%? [9:50] recommendations for finding a good agency [11:15] you can’t fail fast enough? [16:20] Content creation process [18:45] content that gets shares, comments, links [22:00] Pre-outreach [28:30] Email List time/effort [31:35] how to get in personal email inbox [34:15] outreach tools [38:15] Opportunity Gaps frequency of publishing [41:00] the ‘skyscraper technique’ and ‘prop’ words [43:45] Diverse Group of Domain Links links from smaller sites [49:00] relevance vs quality [49:45] Traveling/Nutrition becoming data driven [51:30] international sales [52:30] The post 003: Backlinko’s Content Process Revealed With Brian Dean appeared first on Evolving SEO.
	002: AJ Kohn on Rankings, SEO Pyschology & Five Foot Web Design	18 Mar 2016	00:57:33
Episode 002 Guest – AJ Kohn Summary / Dan’s Notes If you care at all about SEO in the modern age, you definitely want to tune in to this episode. AJ is a true expert, helping such clients as Pinterest and Airbnb with their SEO. You can find AJ on Twitter and his excellent SEO blog Blind Five Year Old. Check out the show and leave us a review in iTunes if you are finding any value from these episodes – it will help others find them! Links Mentioned http://www.blindfiveyearold.com/five-foot-web-design https://www.ted.com/talks/barry_schwartz_on_the_paradox_of_choice https://www.nngroup.com/articles/how-users-read-on-the-web/ http://www.screamingfrog.co.uk/seo-spider/ https://www.google.com/webmasters/tools/home http://www.splunk.com/ http://www.blindfiveyearold.com/aggregating-intent http://www.blindfiveyearold.com/query-classes http://www.seobythesea.com/2015/12/do-click-throughs-help-determine-whether-a-page-appears-in-google-search-results/ http://searchengineland.com/seotable/download-periodic-table-of-seo https://support.google.com/webmasters/answer/35769 People Mentioned AJ Kohn Barry Schwartz Bill Slawski Danny Sullivan Topics Discussed AJ’s Background Right Brain/Left Brain detail vs big picture 5-foot web design David Ogilvy cognitive fluency Creating Obstacles content strategy/content marketing technical obstacles/mistakes crawl optimization SEO Keywords active/passive intent query classes measured metrics building/earning links Ranking Factors user metrics on-page seo schema Twitter formatting & consistency hashtagging The post 002: AJ Kohn on Rankings, SEO Pyschology & Five Foot Web Design appeared first on Evolving SEO.
	001: Marie Haynes on Google Penalties	16 Mar 2016	00:40:30
Summary / Dan’s Comments What a treat it was to have Marie Haynes as our first guest! Despite a few Skype troubles, we were able to get a info-packed session recorded. If you’re someone who wants to be up to date on Google penalties and algorithms such as Panda, Penguin and more – you’re going to want to tune in and take notes. I should note the recording of this episode took place February 10th, 2016 – all info is accurate as of that date. You can find our guest, Marie Haynes at https://www.mariehaynes.com/ and @Marie_Haynes on Twitter. Onto the show! PS – My audio quality during interviews does get better after the first two episodes! PPS – Our iTunes feed is approved currently pending approval, and will be available in iTunes and other Podcast platforms shortly! Thanks for your patience while we get this up and running! UPDATE: We’re now currently available on Stitcher! We’re on Player.fm too! Links Mentioned Pure Spam Panda Updates Redirect from Penguin Hit Site Ask a Vet Google Penalty Updates (link to Marie’s newsletter signup) Google Webmaster Guidelines People Mentioned Marie Haynes Matt Cutts Gary Illyes Dr. Pete Barry Schwartz John Mueller Show Topics Marie’s Background Manual Penalties Penguin Auditing/SEO Pure Spam What it is What triggers these types of penalties Who gets these penalties Penalties (Penguin, Panda, Phantom, etc) Who needs to be concerned Site recovery/rank atrophy Frequency of future Panda updates Can penalties be avoided Starting Over After Penguin Penalty Should a site ‘start over’ Women in Tech/SEO Advantages/disadvantages being a woman Thoughts on the industry as a whole Humanization of Penguin Penguin the gardener About Experts On The Wire This is a Podcast dedicated to bringing you the best digital marketing info from experts in the field! Find out more by listening to our 10-minute intro to the Experts On The Wire show! Please subscribe on iTunes and leave us a review! The post 001: Marie Haynes on Google Penalties appeared first on Evolving SEO.
	Intro: Why This Show Exists & How To Use It w/Dan Shure	15 Mar 2016	00:16:31
I am very excited to officially announce “Experts On The Wire”, our new Digital Marketing Podcast. Our mission is to bring expert digital marketing information to fellow marketers, business owners, startup founders, entrepreneurs and the like. Most episodes will feature me interviewing an expert from any digital marketing field – such as SEO, content marketing, social media, PR, analytics, etc. This Podcast been a solid three months in the works of planning, recording, editing and preparation. This is no spur-of-the-moment Podcast that’ll have a 10 episode run and fizzle out (we’ve actually already recorded about 10 episodes, with more in the queue). With many episodes recorded and being edited already, this allows for a comfortable buffer to bring you new episodes at a consistent pace. I want to thank my two team members here – Sarah (my wife) and Anthony Pensabene. Without them, this Podcast would not be happening. Sarah has played an invaluable role in keeping the business side of things running here at Evolving SEO, while I get to play with marketing stuff And while Anthony mainly works on client accounts, he has facilitated the research of guests, questions, and show notes. Join me in the very first episode – a short 10 minute audio introduction to “Experts On The Wire” – where I announce the first three guests and a contest. UPDATE: After doing over 50 episodes, I re-did the introduction. It’s much better now Experts On The Wire – FAQ’s How Often Will Episodes Be Published? Twice a week! Every Wednesday and Friday. Once per week. Usually. Probably Tuesdays. When Will The First “Real” Episode Post? Tomorrow! March 16th, 2016. How Long Will They Be? Usually in the 45-60 minute range, with some a little shorter. Some episodes have been as short as 30 mins, but we’ve been trying some long-form 90 minute shows lately. With good feedback. Can We Subscribe on iTunes etc? Yes! Shortly after this first episode is published, our feeds will be submitted and available via iTunes etc. Please check back or follow me on Twitter for those announcements. Our feeds are now live across all the major Podcast feeds. Listen and subscribe on iTunes or you can find us on Stitcher, Player.fm etc. Can We Suggest A Guest? Suggestions are welcome, but ultimately being a guest on Experts will be invite only. What Does The Name Mean? Listen to the introduction Can I Tell My Colleagues And Friends About This Podcast? No. Don’t tell anyone. Just kidding, OF COURSE – please share this show with anyone whom you think would enjoy it. The best thing to share is this post, which will introduce new listeners to the show. Who Is This Podcast For? This Podcast is for not only marketers, but business owners, entrepreneurs, startup founders – anyone that can benefit from having knowledge of digital marketing. I passionately believe as a business owner, you need to educate yourself to make proper business decisions – who to hire, what direction to go in, what channels to pursue. So this show will not only help marketers market better – but help others have an understanding of the current digital landscape. Why A Podcast? Anthony and I here have been discussing the idea of having some sort of show – for a variety of reasons: To exemplify the type of “real marketing behavior” we are recommending – begging – many of our clients to pursue. To provide value to the marketing community and business communities as a whole. To bring forth experts – and those that are not always put “on a pedestal” and give them a platform to share their expertise. To have fun. I truly think if you align fun+value you can bring great results. Can I Leave A Review? Please do! Reviews will help us get discovered in iTunes. I’ll link up to iTunes once the feed is live! Feedback of any kind is always welcome. The post Intro: Why This Show Exists & How To Use It w/Dan Shure appeared first on Evolving SEO.
	118: How To Help Large Organizations Win at SEO w/Melanie Phung	23 Nov 2020	01:11:44
In this episode: How to work on SEO effectively with big organizations Working with both content and tech teams — and how to get them to actually execute Why understanding the HISTORY of a company, organization and website is important before giving recommendations What do you do if you get push back against SEO advice? How to instill SEO Education within organization How to communicate SEO results inside of an organization And also … does Melanie listen to what Googler’s say about ranking and SEO? And much more! Listen Now! Information About United Search United Search is a brand new Speaker Accelerator program helping especially those from underrepresented groups – learn more about them in today’s episode. To apply to be a mentor, mentee or learn more in general go to: https://www.unitedsearch.org/mentors Related Episodes You Might Like 070: How To Do Big Brand SEO w/Corey Eulas 083: How To Win At In House, Large Scale SEO w/Kevin Indig of Atlassian Show Agenda and Timestamps Coming soon! Tools Mentioned Full List Coming soon! Articles, Resources, and Links Mentioned And you guessed it… coming soon! Find Melanie Online! https://www.linkedin.com/in/melaniephung/ Orange Spark Digital The post 118: How To Help Large Organizations Win at SEO w/Melanie Phung appeared first on Evolving SEO.
	117: Improve Your Rankings w/Internal Links, Automation for SEO & More w/JR Oakes	20 Aug 2020	01:14:32
JR Oakes is the Senior Director of Technical SEO Research at Locomotive Agency and he has written for Search Engine Land, Search Engine Watch, spoken at SEMpdx and TechSEO Boost and is the founder of iCodeSEO. He also is an organizer with the Beer & SEO and Raleigh SEO Meetups. In this episode: How to start learning how to do code-based SEO How JR Analyzes large sets of keyword data from Search Console How to use automation to improve SEO How to use internal linking to boost traffic on keywords not quite ranking #1 What is CI/CD? JR’s ranking factors His take on EAT SEO tactics that have a diminishing return The tools JR believes are missing in the SEO industry JR’s Real Name Listen Now! Related Episodes You Might Like Martin Splitt on Rendering, Crawl Budget, JS SEO Internal Link Optimization with Jackie Chu of Uber Show Agenda and Timestamps Coming soon! Tools Mentioned Full List Coming soon! Articles, Resources, and Links Mentioned Twitter Questions Automate Testing For Website Errors (Python Tool) SEODeploy on GitHub iCodeSEO JR on Edge of the Web More coming soon! Find JR Online JR on Twitter Locomotive SEO The post 117: Improve Your Rankings w/Internal Links, Automation for SEO & More w/JR Oakes appeared first on Evolving SEO.
	116: Seizing The Image Search Opportunity w/Jess Peck	30 Jun 2020	00:55:55
In this episode: How to find image SEO opportunities Image traffic attribution How to optimize for image SEO The value of using and testing with screen readers BEYOND accessibility What is visual search and how to optimize for it Listen Now! Related Episodes You Might Like Optimizing Crawl Budget To Improve Web Traffic w/Vanessa Fox The Definitive Rules of Mobile SEO Success w/Ashley Berman Hale Show Agenda and Timestamps Coming soon! Tools Mentioned Coming soon! Articles, Resources, and Links Mentioned https://www.perficient.com/insights/research-hub/image-recognition-accuracy-study More Coming soon! Find Jess Online https://www.linkedin.com/in/jessbpeck/ https://blogs.perficient.com/author/jpeck/ https://twitter.com/jessthebp The post 116: Seizing The Image Search Opportunity w/Jess Peck appeared first on Evolving SEO.
	115: How To Actually Do an SEO Ranking Analysis – w/Micah Fisher-Kirshner	02 Feb 2020	01:14:37
In this episode: The differences between eCommerce SEO and B2B SEO (tactics and strategies) Crawl optimization on Seasonal Sites Developing internal SEO documentation How he helps companies needing operational expertise with SEO to help them grow – and using SEO skills to help find and vet companies to purchase and grow Beyond just basic keyword search intent – for example why software keywords are not always software keywords Dealing with challenges of Zero Click SERPs A quick round of talking through supposed “Ranking Factors” – are they myths or real? How to ACTUALLY do a raking analysis Listen Now! Related Episodes You Might Like Improve Your Rankings By Understanding Intent w/AJ Kohn How Saleshacker Grew 426% and Used SEO To Get Acquired w/Gaetano DiNardi Show Agenda and Timestamps Coming soon! Tools Mentioned Coming soon! Articles, Resources, and Links Mentioned Algo Updates In The Age of Document Embeddings by AJ Kohn Find Micah Online Micah On LinkedIn Micah On Twitter The post 115: How To Actually Do an SEO Ranking Analysis – w/Micah Fisher-Kirshner appeared first on Evolving SEO.
	114: Big Retailer SEO, Power BI, CTR & Rankings (Data) w/Claudia Higgins	02 Feb 2020	01:08:26
In this episode: Doing SEO for a big retailer What an SEO Insight Technology Manager does Using PPC to Strategize for SEO Why/when/how to use Power BI What is the “data hulk”?! Does CTR actually impact ranking? (Based on data) Strategically dealing with Holiday and Seasonal content Communicating SEO value to executives. Claudia Higgins is an SEO Insight Technology Manager for Argos, a large retailer in the UK. She has spoken about SEO at events including Brighton SEO, SearchLove, C3 New York and TechSEO Boost. Listen Now! Related Episodes You Might Like Internal Links, Content Marketing and ASO w/Jackie Chu of Uber How To Win at Large Scale In House SEO w/Kevin Indig Show Agenda and Timestamps Coming soon! Tools Mentioned Coming soon! Articles, Resources, and Links Mentioned Argos Find Claudia Online Claudia on Twitter Claudia on LinkedIn The post 114: Big Retailer SEO, Power BI, CTR & Rankings (Data) w/Claudia Higgins appeared first on Evolving SEO.
	113: Advanced Analytics for SEO: Panel from TechSEO Boost 2019	02 Feb 2020	00:47:20
This special episode was recorded live on stage at TechSEO Boost in Boston on December 5th 2019. I was honored to host a panel on Advanced Analytics for SEO with some really smart guests: Aja Frost – Hubspot Jim Gianoglio – Bounteous Colleen Harris – CDK Global Alexis Sanders – Merkle In this episode, you will learn a ton, including: Specific, advanced analytics reports you can use to improve SEO How to deal with AMP issues How to analyze and report on traffic drops Dealing with new web standards like ITP 2.0 and ITP 3.0 Picture (slightly edited) courtesy Eric Mandell from Twitter Listen Now! Related Episodes You Might Like* Analytics Explained with Annie Cushing Decoding the Mysterious World of Analytics w/Simo Ahava Turbocharge Your SEO with These Powerful Analytics Tips Voice Search, Structured Data and Fixing Duplicate Content w/Alexis Sanders Tools and Resources Click here to open the full sheet Click here to open the full sheet Thanks to Anne at Timeatlas.com for creating this! Articles, Resources, and Links Mentioned TechSEO Boost 14 Technical SEO Takeaways from TechSEO Boost More Coming soon! Find the Panelists on Twitter! Aja Frost Jim Gianoglio Colleen Harris (LinkedIn) Alexis Sanders The post 113: Advanced Analytics for SEO: Panel from TechSEO Boost 2019 appeared first on Evolving SEO.
	129: Helpful Content Update Recovery and More w/Kristine Schachinger	20 Feb 2024	01:16:58
Kristine Schachinger is an SEO Consultant, specializing in Technical SEO, SEO Website Audits, Growth Strategies, Google Penalty Recovery, Accessibility, Usability, LLMs, & Social Media. She has been an SEO for over 15 years and helped sites like Instacart, Vice, Zappos, usa.gov and many more. Topics In This Episode Include: Why AI vs Human Content Comparison Studies are Silly How AI has Changed SEO How Does Google Detect “AI Content”? Deep Dive Into The Helpful Content Update Google’s Search Generative Experience Why Core Web Vitals Is NOT a Ranking Factor Now E.A.T.T. Myths and Why It’s Not a Ranking Factor, Ranking Signal or Ranking System How To Learn About SEO From “The Source” How To Find and Hire The Right SEO (And how to attract the right clients if you are an SEO) Kristine’s Approach to Providing SEO Consulting Listen Now! Related Episodes You Might Like Surviving SEO in an AI World with Sara Taher “The Email” (A Solo Episode from 2017 about Google Phantom Update) Tools Mentioned Midjourney Sitebulb Content Aced (50% off – affiliate link) More being added soon! Articles, Resources, and Links Mentioned Kristine’s Post About AI vs Human Content Detecting AI Content with Watermarking (NY Times) Google’s Developer Guide to Ranking Systems Kristine’s Post About “EEAT” on LinkedIn My article from 2020 about EAT and Core Updates More Being Added Soon! Find Kristine Online Kristine on LinkedIn The post 129: Helpful Content Update Recovery and More w/Kristine Schachinger appeared first on Evolving SEO.
	112: Martin Splitt On Rendering, Crawl Budget, JS SEO, Treeshaking & More	09 Dec 2019	01:03:50
In this episode: Does Google fetch all the scripts on a page? “Treeshaking” and how it can help your page’s performance Queuing time vs rendering time for Google When to use JS Frameworks or not Exactly how and when rendering counts against “crawl budget” Is “crawl budget” a problem and something that should be optimized for? Why content can sometimes take a long time to be de-indexed The “Shadow DOM” What Martin wishes SEOs would do more of LOTS of your Twitter questions answered This interview was recorded on Wednesday, December 4th, 2019 live on location at Tech SEO Boost in Boston. The occasional rumbling sound you may hear is the subway, which runs right below the room we were recording in. We spend the first 10 mins or so chatting about his role at Google, and then get into all the technical stuff Listen Now! Related Episodes You Might Like John Mueller of Google on AMP, Crawling and More Vanessa Fox on Optimizing for Crawl Budget Show Agenda and Timestamps Coming soon! Tools Mentioned Coming soon! Articles, Resources, and Links Mentioned Twitter Questions TechSEO Boost Find Martin Online Twitter LinkedIn Martin’s Blog The post 112: Martin Splitt On Rendering, Crawl Budget, JS SEO, Treeshaking & More appeared first on Evolving SEO.
	111: How To Tackle Advanced eCommerce and Technical SEO w/Luke Carthy	03 Sep 2019	01:25:22
In this episode: How to handle out of stock products (we get quite detailed here) Crawl optimization How to optimize content on product pages How to optimize content on category pages Internal search page optimization Handling content delivered in JavaScript on product or category pages Common eCommerce SEO mistakes The future of eCommerce SEO How canonicals help and we tackled LOTS of your questions from Twitter Listen Now! Related Episodes You Might Like A Masterclass in Modern Day Link Building w/Garrett French How To Do Big Brand SEO w/Corey Eulas Large Site In-House Technical SEO w/Jaime Alberico Tools Mentioned Screaming Frog DeepCrawl Structured Data Testing Tool Articles, Resources, and Links Mentioned Twitter Questions Mayflex Luke Carthy- Hey MozCon, Here’s Even More Killer CRO Tips Using An SEO Web Crawler John Mueller SearchLove SearchLove London Learn Inbound TechSEO Boost Find Luke Online Luke Carthy’s Website Luke on Twitter Luke on LinkedIn The post 111: How To Tackle Advanced eCommerce and Technical SEO w/Luke Carthy appeared first on Evolving SEO.
	110: A Candid Conversation w/Barry Schwartz on His Story, Productivity, Core Updates & More	13 Aug 2019	01:04:42
Today’s episode I think is an important one for anyone who’s a part of, or interested in, the SEO industry. Whether you’re an actual practitioner, maybe newer to the space, or just following along and love SEO – you’ll probably get something out of this discussion. I wanted to talk with Barry and get more details around things a lot of people are curious about… For one, he’s known for being very prolific, publishing up to 5+ articles per day, following the SEO news, sharing things via Twitter, engaging with the community … AND running a company full time (that has nothing to do with SEO). And I wanted to get his take on the state of Google right and now, and where things might be going. Barry is often the one reporting news — but I wanted to give him the spotlight and learn more about someone who is truly invaluable in this industry. Some of the many things covered: Barry reacts to his very first blog post from 2005! Why Barry started blogging to begin with How Barry got a Wiki page His thoughts on Danny Sullivan’s role at Google The best way to send Barry SEO news tips Does Google give Barry info “off the record”? The recent Google Core updates Zombie Clicks (?) And more – enjoy! Tools Mentioned Searchmetrics Articles, Resources, and Links Mentioned Search Engine Journal Search Engine Watch Search Engine Land Loren Baker Danny Sullivan Third Door Media Search Engine Roundtable – Welcome to the RustyBrick Weblog Twitter Questions Search Quality Evaluator Guidelines Gary Illyes Gary Illyes Dinner Notes Paul Shapiro Form to be interviewed for Barry’s Vlog Find Barry Schwartz Online & Speaking Search Engine Roundtable RustyBrick RustyBrick / Search Engine Roundtable Vlog Twitter Search Engine Land SMX Events The post 110: A Candid Conversation w/Barry Schwartz on His Story, Productivity, Core Updates & More appeared first on Evolving SEO.

About us Privacy Policy