Explorez tous les épisodes du podcast Experiential Alchemy: A Podcast by Agency EA
| Titre | Date | Durée | |
|---|---|---|---|
| Sara Pedersen - AWS | 30 Jul 2024 | 00:42:59 | |
This episode of Experiential Alchemy focuses on mental health in the experiential marketing workplace. Hosts Rick and Lucy are joined by Sara Pedersen, Organizational Communication & Employee Enablement Manager at Amazon Web Services (AWS). With a master's in positive psychology and over a decade in the events industry, Sara shares valuable tips and tricks for a better work experience. Connect with Us
| |||
| Anna DeShawn and Channyn Lynn Parker - Pride Month | 27 Jun 2024 | 00:46:38 | |
In this episode of Experiential Alchemy host Lucy Stratton and guest host Danica Milich, Director Technical Production at Agency EA, are joined by Channyn Lynne Parker and Anna DeShawn to discuss pride. Channyn, CEO of Brave Space Alliance, discusses her career of 20 years and the philanthropy and work she does for the community. Anna Deshawn left the corporate world three years ago and has been troubled by the lack of black and queer voices. This led her to The Qube and E3 radio which both focus on giving people the opportunity to tell their story. In this episode they talk about what they are doing to celebrate Pride, how to help educate individuals, and how to be a good ally. Connect with Us
| |||
| Jessica Jennings - Cameo | 08 Feb 2022 | 00:29:28 | |
We chat with Jessica Jennings, Associate Director of Experiential Marketing at Cameo, about her extensive background in entertainment marketing, how she’s building an experiential and events strategy from the ground up in her new role, and why the Island Boys are a Cameo favorite right now. Connect with Us
| |||
| Beth Malafa - Under Armour | 26 Oct 2021 | 00:36:57 | |
We talk to Beth Malafa, Senior Director of Marketing, Global Events & Brand Partnerships at Under Armour, about her background in sports marketing, changes she's seen in experiential, and how she's navigated being a woman in a male-dominated field — with some sidebars about event horror stories, risk-taking, and celebrity anecdotes along the way. Connect with Us
| |||
| Katie Robinson - Suzy | 12 Mar 2024 | 00:33:38 | |
Join hosts Rick and Lucy in an engaging episode featuring Katie Robinson, Director of Events at Suzy, as she dives into her vast 17+ years of experience in event management and marketing. Katie opens up about her dream activation, shares invaluable career advice, and offers a behind-the-scenes look at Suzy's first AI summit, a proud moment in her career. With over a decade of experience at American Girl, Katie brings some amusing sidebars with an almost horror story you don’t want to miss. Connect with Us
| |||
| Kelly Knowlen - Hilton | 07 Dec 2023 | 00:31:15 | |
In this episode of Experiential Alchemy, guest Kelly Knowlen, vice president, sales engagement, and special events at Hilton joins host Rick and Lucy to share valuable insights with our audience. Stemming from her 30+ year career with Hilton, Kelly covers all things career advice and overcoming industry challenges to impactful experiential storytelling and attendee wellness. Connect with Us
| |||
| Vanessa Karlsson Dorau - Dropbox | 27 Sep 2023 | 00:39:01 | |
In this episode, hosts Rick and Lucy are joined by Vanessa Karlsson Dorau, Head of Events at Dropbox. With over 20 years of event marketing and account management experience, Vanessa has an expansive knowledge base and unique perspective - making this episode a must listen! Vanessa shares her predictions for experiential trends, a project horror story, and her insights on Dropbox Dash, Dropbox’s native AI tool. And with Mattel as a former client, Vanessa shares her opinions on the marketing powerhouse behind Barbie! Connect with Us
| |||
| Casie Nguyen - Global Experiential Events Producer | 01 May 2023 | 00:27:36 | |
In this episode, hosts Lucy Stratton and Rick Cosgrove dive deep into experiential with Casie Nguyen, a Global Experiential Events Producer who has worked with top brands like Meta, Google, AEG, Fox Entertainment and more. From planning celebrity events and weddings to executing activations at marquee events such as VidCon and E3, Casie reveals how she has brought global events to life in a thoughtful, curated way. Join us as we take a closer look at her experiential journey and dream activations, explore the trends she's predicting, and so much more! Connect with Us
| |||
| Matt Bohn - Stack Overflow | 27 Apr 2023 | 00:40:12 | |
In our recent episode of Experiential Alchemy, hosts Lucy Stratton and Rick Cosgrove chat with Senior Events and Experiences Manager at Stack Overflow Matt Bohn. He shares his journey into experiential marketing, how he predicts AI will influence the industry, advice to young professionals, and a glimpse at the most unforgettable events throughout his career. Connect with Us
| |||
| Loran Nordgren - Northwestern Kellogg School of Management | 27 Feb 2023 | 00:45:42 | |
We chat with Loran Nordgren, behavioral scientist and Professor of Management and Organizations at Northwestern's Kellogg School of Management, about the psychological barriers affecting great ideas and experiences, applying psychology lessons to marketing, and much more. Connect with Us
| |||
| Katherine Tooley - HubSpot | 20 Dec 2022 | 00:45:47 | |
We chat with Katherine Tooley, VP of Global Events and Experiential Marketing at HubSpot, who shares her take on community building at INBOUND, trends for the year ahead, and how her team finds new audiences — with some amusing sidebars from her experience at Bonnaroo and Vice Media along the way. Connect with Us
| |||
| Charlie Eder - Yahoo | 20 Apr 2022 | 00:28:43 | |
In our first episode recorded in-person at Studio Sage’s new podcast room, we talk to Charlie Eder, Senior Director, Global Events and Experiential Marketing at Yahoo (and formerly a producer with us at Agency EA!), about the differences between being agency-side vs. brand-side, advice he’d give to his younger self, and dream Bridgerton-style activations. Connect with Us
| |||
| Sara Navarro - Dropbox | 14 May 2025 | 00:35:29 | |
Sara Navarro of Dropbox joins hosts Rick + Lucy for this episode of Experiential Alchemy. From Board of Trade to owning her own restaurant and now being in the technology industry, Sara has a lot to share! She spills lessons learned, the experiential trend she’d like to leave behind and an almost horror story so sweaty you’ll have to hear for yourself. Connect with Us
| |||
| Matt Croft - McDonald's Agency 123 | 05 Mar 2025 | 00:30:19 | |
Matt Croft of McDonald's Agency 123 joins hosts Rick + Lucy for this episode of Experiential Alchemy. With over 30 years of experience, Matt shares his advice for event professionals entering the industry, why he'll always be a Jennifer Hudson fan and so much more! Connect with Us
| |||
| Heather Roeper - Relativity | 15 Jan 2025 | 00:27:11 | |
Hosts Rick and Lucy are joined by Heather Roeper, a seasoned professional with extensive experience in event management and marketing. Heather shares her unique path into experiential, her dream activations (some of which have come true!) and an event horror story that would make even the most seasoned professionals nervous! Connect with Us
| |||
| Laura Parkinson - LinkedIn | 06 Jan 2026 | 00:26:49 | |
Discover the unique creative philosophies behind some of the world’s most iconic brands as we sit down with Laura Parkinson, Global Head of Brand Experience at LinkedIn. From her early days at South by Southwest to leading experiences at Apple and Google, Laura shares how to humanize B2B environments and stay centered amidst the high-pressure grind of large-scale event production. Meet the Guest Laura Parkinson is the Global Head of Brand Experience at LinkedIn. With over 15 years of experience in Silicon Valley, she has built a career making brand experiences tangible and meaningful for Fortune 5 companies, including Apple and Google. Laura brings a wealth of perspective on maintaining creative excellence while executing seamless, streamlined brand moments on a global stage. What You’ll Learn
Connect with Us
| |||
| Jimmy Knowles - Canva | 02 Dec 2025 | 00:44:37 | |
In this episode of Experiential Alchemy, we sit down with Jimmy Knowles, the Global Head of Experiential at Canva, to explore his journey from producing iconic parades to building a global creative community. Jimmy shares how he transitioned from the agency world to the brand side and the strategic moves behind transforming "Canva Create" from an internal meeting into a worldwide creative celebration. Meet the Guest Jimmy Knowles is the Global Head of Experiential at Canva, where he leads the brand's global creative activations and community-facing events. With a decade of agency experience at Civic Entertainment Group and an origin story that began with the Macy’s Thanksgiving Day Parade, Jimmy brings a unique blend of theatricality and strategic brand-side leadership to the table. He was recently recognized as one of Variety's New Leaders and a BizBash Industry Innovator. What You’ll Learn
| |||
| Dustin Callif - Tool of North America | 25 Nov 2025 | 00:36:07 | |
In this episode of Experiential Alchemy, Rick + Lucy sit down with Dustin Callif, President of Tool of North America, to delve into his fascinating journey at the intersection of technology, content, and experience. From his early days in the dot-com era to pioneering innovative marketing strategies, Dustin shares how he transformed ideas into experiential realities. We explore the balance between cutting-edge technology and authentic human interaction, touching on standout projects like the interactive horror film "Take This Lollipop" and immersive campaigns for brands like Coca-Cola and LinkedIn. Join us as we uncover Dustin's insights on pushing creative boundaries and the future of experiential marketing. Tune in for an inspiring conversation that bridges the gap between technology and unforgettable experiences. Connect with Us
| |||
| Danielle Damiano Medeiros - LinkedIn | 06 Aug 2026 | 00:41:45 | |
In this episode of Experiential Alchemy, hosts Lucy Stratton and Rick Cosgrove sit down with Danielle Damiano Medeiros, Global Head of Tentpole Experiences, Events & Exec Engagement COE at LinkedIn. Danielle shares her unconventional path to high-level tech event marketing, detailing how her background in advertising, hospitality, and executive assistance shaped her agile leadership style. The conversation explores how physical brand activations fuel digital engagement, why experiential marketing is taking center stage in the era of AI, and how parenting refines crucial corporate skills. Meet the Guest Danielle Damiano Medeiros is the Global Head of Tentpole Experiences, Events, and Executive Engagement Center of Excellence at LinkedIn . With over two decades of multifaceted career experience spanning advertising (BBDO), media sales (ESPN), hospitality, executive assistance, and tech startups, Danielle brings a grounded, highly tactical perspective to large-scale brand experiences. She currently leads LinkedIn’s presence at major global industry events, including Cannes Lions, the World Economic Forum in Davos, and the IAB Newfronts. What You’ll Learn
| |||
| Barkley Dean - Salesforce | 25 Jun 2026 | 00:33:17 | |
In this episode of Experiential Alchemy, hosts Lucy Stratton and Rick Cosgrove sit down with Barkley Dean, Vice President of Executive Experiences at Salesforce. Barkley shares his fascinating career progression from backpacking in Europe to licking stamps at a travel incentive company, eventually leading to high-profile roles on both the agency and brand sides of experiential marketing. He provides unique insights into how technology revolutions—from paper tickets to AI—are reshaping the industry and details what it takes to orchestrate flawless event experiences even when things go completely sideways behind the scenes. Meet the Guest Barkley Dean is the Vice President of Executive Experiences at Salesforce. With a career spanning nearly three decades, Barkley started in travel and incentive programs before transitioning to large-scale B2B conferences at agencies like George P. Johnson. For the past 15 years, he has driven experiential innovation on the brand side at Salesforce, navigating the massive scale of hallmark events like Dreamforce while maintaining a keen focus on marketing strategy, registration foundation, and cutting-edge attendee experiences. What You’ll Learn
| |||
| Adam Walden - GitHub | 12 May 2026 | 00:32:39 | |
In this episode of Experiential Alchemy, we explore the "hero’s journey" of event production with Adam Walden, VP of Global Brand and Marketing at GitHub. Adam discusses how his background in acting and agency production helped him transform GitHub Universe into a story-driven, "Coachella-style" festival that prioritizes human connection and world-building over traditional tech conference tropes. Meet the Guest Adam Walden is the VP of Global Brand and Marketing at GitHub. With a career spanning from acting in New York to leading production at Gen Art, Adam brings a multifaceted "left-brain/right-brain" approach to experiential marketing. For the past eight years, he has spearheaded GitHub’s event strategy, focusing on how to blend technical depth with theatrical whimsy to engage the global developer community. What You’ll Learn
Connect with Us
| |||
| Shawn Wagner - Hewlett Packard Enterprise | 14 Apr 2026 | 00:22:51 | |
In this episode of Experiential Alchemy, hosts Lucy Stratton and Rick Cosgrove sit down with Shawn Wagner, VP of Global Events at Hewlett Packard Enterprise (HPE). Shawn shares her unconventional journey from the Air Force to global event leadership, offering a behind-the-scenes look at how she keeps HPE’s flagship conference, Discover, creatively fresh while navigating the logistical complexities of large-scale experiential marketing. Meet the Guest Shawn Wagner is the Vice President of Global Events at Hewlett Packard Enterprise (HPE). With a career spanning over two decades, including a "boomerang" return to HPE after stints at AWS and on the agency side, Shawn brings a unique perspective on client-side event strategy. Her background in the Air Force informs her focus on precision logistics, while her leadership at HPE emphasizes white-glove customer experiences and innovative brand storytelling. What You’ll Learn
Connect with Us
| |||
| Sofia Figueroa - Square | 24 Feb 2026 | 00:29:01 | |
In this episode, we explore how B2B brands can break traditional molds by showing up in consumer-centric spaces to drive deeper engagement. Guest Sophia Figueroa shares her unique experiential origin story and provides actionable advice for the next generation of creators navigating an AI-infused landscape. Meet the Guest Sofia Figueroa is the Head of Experiential at Square. With over a decade of experience ranging from large-scale mobile tours to executional production, Sofia later earned an MBA from NYU Stern to bridge the gap between boots-on-the-ground execution and high-level business strategy. She is a leading voice in how global tech brands can leverage live experiences to create authentic connections. What You’ll Learn
Connect with Us
| |||