Experiences Per Mile – Détails, épisodes et analyse

Jeffrey Hannah, Chief Comercial Officer of SBD Automotive and Co-Director of the Experiences Per Mile Advisory Council, is your host to today’s episode and he is accompanied by Anthony Landamia who is the  Product Management Executive at Xperi.

Anthony has an outstanding track record of delivering new experiences to automotive customers who deployment of leading connected vehicle technologies. With over 35 years of automotive and mobile product management experience across leading automotor suppliers such as Subaru, Mercedes Benz, and BMW, Anthony is a leading expert in matching consumers’ wants and needs with disruptive solutions which can deliver unique experiences to both drivers and passengers.

Today, Jeffrey and Anthony describe new ways that the automotive ecosystem is personalizing the experience for the digital cabin.

Key Takeaways: 

[2:08] What does Experiences Per Mile mean to Anthony? Why did Xperi join the EPM movement?

[3:18] Anthony summarizes the wide range of technology Xpery provides automakers to enable them to provide their consumers with the leading in-vehicle mobility experience.

[4:34] Xpery Inc recently became an independent public company, what does it mean for Xpery’s overall strategy and partners?

[5:21] Anthony talks about use cases and how they are enabling a personalized in-vehicle experience, especially about the benefits of in-cabin sensing.

[7:33]  What is the difference between HD Radio and DTS Autostage in terms of personalization and overall experience?

[9:10] Xperi has been mixing together several technologies and brands for a better holistic experience, how do these additions complement one another in the digital cabin? 

[10:23] Anthony talks about how the digital cabin is now extended beyond the driver experience to the passengers.

[11:40] What are some of the opportunities for the companion smartphone app in digital keys to play a role in establishing personalization even before the driver gets behind the wheel?  

[12:53] Where does the Xperi team see the role of personalization and connected experiences in the years ahead? 

[14:54] Why is it so important to collectively measure the consumers' experiences for mobility for the first time?

Sponsors

Brought to you by HARMAN

Mentioned in this episode:

Experiences Per Mile

HARMAN Connected Automotor

Tweetables:

In Cabin Experiences are the new battlefield for customer loyalty #harman #technology #incabinexperience

The mission is to transform the in-cabin experience into a sense of refuge outside of work or home, a place to relax and escape stress. #harman #technology #incabinexperience

Consumers expect their digital life to extend to every facet of the in-vehicle experience. #harman #technology #incabinexperience

In this episode, host Karen Piurkowski welcomes Chris Jo, Head of Ecosystem Business & Global Partnerships for the HARMAN Ignite Store at HARMAN International. During the discussion, Chris provides insights on in-vehicle app stores and the opportunities that exist for Android app developers, automakers, and consumers too.

Key Takeaways:

[1:42]: Chris provides background on his career

[3:30]: Why consumers in major markets have expressed interest in navigation apps and functions that would enable a faster trip

[4:25]: Why consumers in the United States are less interested in parking discovery and payment apps than consumers in China and Europe

[5:18]: The importance of studying consumer behavior as you are building out in-vehicle platforms

[5:57]: Reasons why an OEM may opt for an embedded vehicle app store

[7:20]: High level overview of the HARMAN Ignite Store

[8:13]: Chris explains why the HARMAN Ignite Store Developers Portal is unique

[8:56]: Chris shares which types of applications are in the HARMAN Ignite Store Developers Portal

[10:12]: Why OEMs should choose the HARMAN Ignite Store

[11:17]: Why Android app developers should be interested in the HARMAN Ignite Store Developers Portal

[12:45]: What’s on the horizon for in-vehicle app stores

Sponsors

Brought to you by HARMAN

Mentioned in this episode:

HARMAN Ignite Store Developers Portal

In this episode, host Karen Piurkowski welcomes Munish Kumar, Director of Connected Aftermarket Products at HARMAN. Munish has more than 20 years of experience creating and managing complex global products to connect people and things. Munish shares the benefits of dashcam technology, including improved safety and social connection for consumers.

Key Takeaways:

[:54] Munish talks about the purpose of a typical dashcam

[1:47] Munish shares the features of an ADAS (Advanced Driver Assistance System) dashcam

[2:21] The benefits of an ADAS dashcam

[2:53] Market issues that an ADAS dashcam addresses

[4:01] How an ADAS dashcam can give consumers a sense of well-being

[5:50] How different buyer personas are attracted to this technology

[7:10] The inspiration behind HARMAN’s new connected ADAS dashcam, HARMAN Vision

[8:42] The key features of HARMAN Vision

[9:58] How HARMAN Vision compares to what’s already available in the market today

[11:20] How this type of product enables social connection for consumers

[12:29] Munish shares his perspective on how aftermarket products will change or evolve in the future

[13:31] Munish explores new opportunities in the era of innovation

Sponsors

Brought to you by HARMAN

Mentioned in this episode:

HARMAN Vision

Tweetables:

An ADAS dashcam goes one step further than a typical dashcam. It leverages AI and machine learning technologies to bring in safety features typically found in Advanced Driver Assistance Systems. #HARMANConnectsMe #EPM #podcast #ADAS #dashcam

An ADAS dashcam can alarm the driver in certain critical situations. It keeps an eye on the road in case a driver seems to have lost attention and provides drivers with important information about their surroundings to increase safety. #HARMANConnectsMe #EPM #podcast #ADAS #dashcam

There is a significant connectivity divide in the market today. HARMAN's vision is to create the best connected experiences by delivering products that address three basic tenants: connect the unconnected, deliver new experiences, and open new revenue streams. #HARMANConnectsMe #EPM #podcast #ADAS #dashcam

In this episode, host Karen Piurkowski is joined by Kaushik Banerjee, Vice President and General Manager of Automotive Engineering Services at HARMAN. In his role, he helps car makers and other automotive ecosystem players rethink how they can use technology to drive performance in their business. Kaushik describes the value Automotive Engineering Services bring to automakers and consumers alike.

Key Takeaways:

[1:04] Kaushik explains his professional background

[2:11] Kaushik shares when OEMs started leveraging software and technology service providers to support the building of their vehicles

[3:28] The size of the software engineering services market and its project growth

[4:14] How the demand for advanced connectivity features is influencing innovation and changing the in-car experience

[5:15] Kaushik explains how he is addressing this change in his role within the Automotive Engineering Services (AES) team at HARMAN

[6:31] How AES plays into the connected car ecosystem

[7:59] How HARMAN supports OEMs and suppliers to stay ahead of the rising demand for innovation

[11:53] Kaushik explains why an organization like AES is important as the industry moves towards being more customer-centric

[13:35] How AES can lead to a feeling of accomplishment for the end customer

[14:47] How AES will evolve over time

Sponsors

Brought to you by HARMAN

Mentioned in this episode:

HARMAN Automotive Engineering Services

Tweetables:

The value of a vehicle is moving from measuring RPM to EPM (Experiences Per Mile), making it critical that automakers provide consumers with enhanced in-cabin experiences to drive more value in the vehicle. #HARMANConnectsMe #EPM #podcast #AES #automotive #engineering

HARMAN is one of the few suppliers who not only make world class cockpit and telematics products for OEMs but also have an independent and dedicated software engineering arm. #HARMANConnectsMe #EPM #podcast #AES #automotive #engineering

“The consumer appetite for new features and connected services is increasingly making the car evolve into a consumer electronics on wheels.” #HARMANConnectsMe #EPM #podcast #AES #automotive #engineering

In this episode, host Karen Piurkowski welcomes Dr. Alan Jenkins, Senior Director for Global ADAS Product Development at HARMAN. With 20 years of R&D experience he joined HARMAN in March of 2020 to focus on technology and innovation. Alan describes in detail the benefits of having in-cabin monitoring systems in vehicles.

Key Takeaways:

[1:20] Alan explains driver and occupant monitoring systems

[2:52] Technology that enables in-cabin monitoring

[5:19] The basic functions of the driver monitoring systems

[8:02] How a driver’s state of mind can be accurately evaluated

[9:26] Use cases for occupant monitoring

[13:59] Why drivers and riders should care about in-cabin monitoring systems

[16:44] How in-cabin monitoring systems increase the consumer’s feeling of well-being

[19:02] How in-cabin monitoring systems are aiding consumer enjoyment

[21:15] Maintaining privacy for the individual and safeguarding personal data

[22:42] Alan talks about the next phases of this technology

Sponsors

Brought to you by HARMAN

Mentioned in this episode:

Driver and Occupant Monitoring System

Tweetables:

“It's really quite astounding how much information that there is contained just in somebody's face and facial features and the movement of those.” #DMS #ADAS #HARMANConnectsMe #EPM #podcast

Worldwide 2.5 people die every minute due to some kind of car accident. In-cabin monitoring systems can reduce human error on the road to zero-accident mobility. #OMS #DMS #ADAS #HARMANConnectsMe #EPM #podcast

Imagine that the car today actually knows how busy your brain is and can actually adapt to the way it interacts with you based on the fact that it knows how busy your brain is. #OMS #DMS #ADAS #HARMANConnectsMe #EPM #podcast

In this episode, host Karen Piurkowski welcomes Gerhard Grossberger, Director of Telematics Product Management at HARMAN. In his role, he designs new business models with smart products and services. Gerhard has more than 20 years of experience leading professional innovation management for digital connectivity.

Gerhard shares the most recent telematics technology innovations and how it will benefit automakers and consumers alike.

Key Takeaways:

[1:05] Gerhard Grossberger explains what Smart Conformal Antenna is

[2:19] Why Smart Conformal Antenna was invented and its benefits

[4:03] How it compares to the conventional shark fin antenna

[5:14] Cost comparison of Smart Conformal Antenna versus a shark fin antenna

[6:50] The in-vehicle experience for the consumer and how Smart Conformal antenna improves this

[7:49] How Smart Conformal Antenna provides the ability for the consumer to have more social connection in the car

[9:15] How this technology integrates with 5G

[10:00] Will Smart Conformal Antenna be used in luxury brands or non-luxury brands

[11:27] Smart Conformal Antenna integration with vehicle-to-everything (V2X) solutions

[12:40] When the industry will start adapting Smart Conformal Antenna

[13:45] Gerhard shares the automotive trends he sees for the next ten to fifteen years

Sponsors

Brought to you by HARMAN

Mentioned in this episode:

HARMAN Smart Conformal Antenna

Tweetables:

Smart Conformal Antenna improves transmit and receive quality of the radio signal inside the vehicle. #HARMANConnectsMe #technology #ConformalAntenna #telematics #radioservices

Smart Conformal Antenna is 100% ready for 5G. #HARMANConnectsMe #5G #technology #ConformalAntenna #telematics

Smart Conformal Antenna will be mainstream in the upcoming years. #HARMANConnectsMe #technology #ConformalAntenna #telematics #radioservices

This special episode of the Experiences Per Mile podcast is guest hosted by Jeffrey Hannah, Director of North America at SBD Automotive and co-facilitator of the Experiences Per Mile Advisory Council.

Jeff is joined by Patrick Weldon, Director of Advanced Technology at Polaris. Patrick leads the advanced technology portfolio across all Polaris platforms, and directs technical teams and corporate strategy in mergers and acquisitions of key technologies from startups to equity investments, partnerships, and internal R&D into all aspects of business and engineering. During this discussion, Patrick shares how powersports products can unlock a winning consumer experience.

Key Takeaways:

[2:09] Patrick explains what Experiences Per Mile mean to him

[3:16] Giving powersport product users time to explore and to feel a sense of accomplishment

[6:19] Why Polaris decided to join the EPM Advisory Council

[8:25] The impacts of Polaris’ strategy of togetherness to its products and services

[10:21] The pack mentality and what it means to Polaris

[11:30] The Ride Command platform and what connectivity means for enabling new outdoor experiences

[14:03] Changes in the mobility space as a result of COVID-19 and how it impacted Polaris buying behavior

[16:45] The Polaris electrification strategy for its product line

[18:50] Patrick shares his predictions of what the future will hold for the industry

[21:26] Discussion of the most recent Polaris innovations

Sponsors

Brought to you by HARMAN

Mentioned in this episode:

Experiences Per Mile Advisory Council  

EPM 2030 report

Polaris Inc. 

Tweetables:

Experiences Per Mile provides the possibility to accelerate partnerships. #technology #ExperiencesPerMile #partnership #Polaris #experience #EPM2030

Digital transformation has to be customer-centered—customers must be connected while being outdoors. #technology #experience #Polaris #ExperiencesPerMile #EPM2030

Ride Command evolved to be a new platform that connects the riders in the vehicle to the ones outside of the vehicle. #technology #experience #connection #Polaris #ExperiencesPerMile #EPM2030

This special episode of the Experiences Per Mile podcast is guest hosted by Jeffrey Hannah, Director of North America at SBD Automotive and co-facilitator of the Experiences Per Mile Advisory Council.

Jeff is joined by Charity Rumery, Head of Automotive & Industrial Sales at HERE Technologies and fellow member of the Experiences Per Mile Advisory Council. Charity is a proven leader in the location industry with a demonstrated track record of delivering business results with over 20 years of experience. During the discussion, Charity shares how location technology can unlock a winning automotive consumer experience.

Key Takeaways:

[1:50] Charity explains what Experiences Per Mile means to her

[2:40] Creating positive customer experiences in the automotive and mobility industry

[3:38] Achieving efficiency during your time in the car

[5:01] How HERE is enhancing the automotive consumer experience

[7:33] Charity talks about the disruptive changes she has seen across the mobility value chain

[9:13] How consumer habits have changed as a result of COVID-19

[10:56] Charity discusses how the industry is setting forward on an ambitious digital path called CASE (Connected, Autonomous, Shared, and Electric vehicles)

[12:33] Jeff shares the latest statistics about the future of automotive technologies

[13:20] Key trends about data usage and the impact it will have on new services to consumers

[15:15] How HERE is ensuring consumer data privacy

[16:55] A discussion on connected driving developed as a part of the HERE Directions Event can be found at experiencespermile.org

Sponsors

Brought to you by HARMAN

Mentioned in this episode:

Experiences Per Mile Advisory Council

HERE Technologies 

Tweetables: 

Jeffrey Hannah, SBD Automotive speaks with Charity Rumery, HERE Technologies, to better understand the integration between the sensors onboard, high definition mapping, and the location technology needed to improve safety. #locationtechnology #mapping #HERE #ExperiencesPerMile #EPM2030

225 hours per year is the amount of time we all spend in our car. So, how can we optimize the Experiences Per Mile?  #HARMANConnectsMe #locationtechnology #ExperiencesPerMile #EPM2030

Data is becoming the new fuel for the automotive industry. #HARMANConnectsMe #locationtechnology #data #automotive #ExperiencesPerMile #EPM2030

This special episode of the Experiences Per Mile podcast is guest hosted by Jeffrey Hannah, Director of North America at SBD Automotive and co-facilitator of the Experiences Per Mile Advisory Council.

Jeff is joined by Bill Newman, Chief Industry Executive Advisor at SAP and fellow member of the Experiences Per Mile Advisory Council. Bill is a seasoned executive across many manufacturing domains and professional services with over 30 years of experience in strategy, planning, and business transformation. During the discussion, Bill shares how CRM software solutions can unlock a winning automotive consumer experience.

Key Takeaways:

[1:55] Bill explains what Experiences Per Mile means to him

[3:10] Why SAP decided to join the EPM Advisory Council

[3:51] How SAP has embraced the notion of the experience economy

[5:28] Bill talks about his role at SAP

[8:34] Bill shares recent changes he has noticed in the market

[9:55] Why the emotional response in a driver’s experience is the most powerful

[11:58] How acquisitions due to COVID-19 will affect the consumer experience

[13:44] How the SAP business model fits into the CASE approach

[14:56] The opportunity for vehicle data monetization

[17:33] How SAP is ensuring consumer data remains private and safe

[19:40] Global Data Protection Rights (GDPR) for the vehicle

[22:39] SAP can help companies determine how to start digitizing and modernizing operations

Sponsors

Brought to you by HARMAN

Mentioned in this episode:

Experiences Per Mile Advisory Council

SAP Software Solutions

Tweetables:

The success of a company is more than the sum of its goods and products, it includes its people and experiences. #ExperiencesPerMile #technology #experience #automotive #HARMANConnectsMe #TheBestRun

There are three key drivers to great customer experience in automotive: success, effort, and the emotional piece. #ExperiencesPerMile #technology #customerexperience #TheBestRun

The emotional piece in the driver’s experience is the most powerful because when it is positive, it motivates the individual to repeat the experience. #ExperiencesPerMile #technology #customerexperience #automotive

The experience of acquiring transportation is more than just financial; it is directly attached to the driver’s emotional effect. #ExperiencesPerMile #technology #customerexperience #emotion

Host Karen Piurkowski is accompanied to this episode by Daniel Xing, Head of Product Management for HARMAN’s automotive cloud platform, HARMAN Ignite. He is responsible for building, launching, and driving the implementation of products.

Daniel explains how consumer productivity can be increased through an automotive marketplace—transforming vehicles into an extension of the digital lifestyle of the driver. Listen to this episode for valuable information about the benefits that in-vehicle app stores offer to consumers, as well as for a detailed description and comparison of the different types of marketplace ecosystems that are currently available.

Key Takeaways:

[0:44] Daniel Xing talks about his professional background and his experience in the automotive industry.

[1:55] When in-vehicle automotive marketplaces or app stores become a priority for OEMs

[4:05] The benefits consumers receive from an in-vehicle app store

[5:54] Why the industry is moving towards offering apps and services in vehicles

[7:06] Why it’s beneficial for OEMs to work with a Tier-1 supplier to provide this service instead

[10:58] Daniel talks about HARMAN Ignite Store

[15:16] Comparison of the different types of vehicle marketplace ecosystems

[17:58] Daniel discusses the different types of apps that would live in the car

[21:05] How an automotive marketplace increases a consumer’s feeling of accomplishment

[23:13] What the timeline looks like for when this technology will be fully realized within the vehicle

Sponsors

Brought to you by HARMAN

Mentioned in this episode:

HARMAN Ignite Cloud Platform

Tweetables:

Your vehicle can be an extension of your digital lifestyle. #ExperiencesPerMile #HARMANConnectsMe #technology #cloud #connectivity

The role of the car is being redefined, from simply a vehicle to get us from A to B, to an environment that provides experiences and enhances our lives. #ExperiencesPerMile #HARMANConnectsMe #technology #mobility #accomplishment

People demand to be connected everywhere and seamless connectivity in the car maximizes and enhances the time spent there. #ExperiencesPerMile #HARMANConnectsMe #technology #cloud #productivity #connectivity