Everybody hates your brand – Détails, épisodes et analyse

In this new episode, we talk to Natalie Howells - a copywriter, author, and all-round creative person. We cover two topics that are close to her heart.

Firstly, how to get the most out of your creative teams, the crucial role of briefing and what impact AI is having and will have on the creative process.

Secondly as the author of "Yeah, but how though? - Personal development for the Neurodivergent" we talk to her about the day-to-day challenges of being Neurodivergent in the workplace, the catalyst for her book and how to meet those challenges.

External resources:

• Natalie's Book "Yeah, but how though? - Personal development for the Neurodivergent" - CLICK HERE
• Natalie's Website - CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE
• Music: You Oughta Know - Rockin' for Decades. CLICK HERE

We've been away for a while but we're back with Season 5 of Everybody hates your brand.

We talk to Tom Phillips. Tom has spent over 20 years in Strategy, working in some of the UK’s best marketing agencies with a focus on loyalty, CRM, and digital – so a man after my own heart. 

He’s worked on brands like BP, Virgin, Costa Coffee, Nespresso, Halfords and Hotel Chocolat and shares that expertise in this season premiere. 

External resources:

• Tom's LinkedIn page - CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE
• Music: You Oughta Know - Rockin' for Decades. CLICK HERE

In this episode, I talk to the Managing Director and Co-Founder of the marketing agency WDMP Craig Wheeler. We talk about how he started his agency, how they figured out the strategic direction over the years, the pitfalls of the pitch process and more. 

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE
• Music: Letters to Burn by Rockin' for Decades. CLICK HERE

In this episode, we talk to Mallika Kelkar, CRM and CX Senior Data Director at global marketing agency Iris Worldwide. We cover the tricky and sometimes seemingly impenetrable world of data analytics within Marketing. We take a journey through Experimental design, how to work with analysts and data scientists and the value, or otherwise of a dashboard.

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE
• Music: Blue Texas by Rockin' for Decades. CLICK HERE

We're back in the world of interviews with a bang. Customer Experience (CX) has been a big focus for clients and agencies alike over the last few years. Luckily, we have an expert in the shape of Lucy Halley - the Executive Head of Strategy at agency Havas CX Helia - to guide us through it in this episode.

We cover what CX is, the role customer's expectations play in the perception of CX, the blockers to great CX and Lucy's marketing pet hate that she wants to be put into the EHYB Room 101.

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE
• Music: Blue Texas by Rockin' for Decades. CLICK HERE

In this episode, we talk about why marketers shouldn’t be afraid to cut their losses, the 'Rob Recommends' feature covers Mark Ritson's latest article and you get the chance to see my face on a webinar. Perish the thought. 

External links referenced:

• The Mark Ritson article. CLICK HERE
• The Webmart webinar. CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE
• Music: On the trail by Tigerblood Jewel. CLICK HERE
• Music: Pop's don't lie by Peter Crosby. CLICK HERE

In this episode, we make some new additions to the "Everybody hates your brand' Marketing Room 101 podcast. Marketing purgatory is starting to get full......

If you want to get in touch to suggest your own proposed entrants you can find us on Twitter and LinkedIn. Maybe you'll get them sent away for all eternity!

External links referenced:

• Rob's Twitter account for Room 101 ideas. CLICK HERE
• Rob's Linkedin profile for Room 101 ideas. CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE
• Music: On the trail by Tigerblood Jewel. CLICK HERE

In this episode, we talk about the marketing tactics that golf brands use in order to convince golfers to spend huge amounts of money to buy essentially the same equipment year after year. We cover three core tactics including some interesting Behavioural Science that you could apply to your own marketing tactics.

External resources:

• Mark Crossfield video -  CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE
• Music: Pop's Don't Lie by Peter Croswetr. CLICK HERE

In this episode, we are joined by the wonderful Lucy Kirby. An entrepreneur with a background in marketing at both agencies and large clients, we discuss how the marketing lessons she has learned in those environments have translated into marketing with a small budget.

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE

In this episode we discuss why Amazon Prime works as a loyalty program and whether a similar program could work for your brand or clients. 

We also bring back 'Rob Recommends' where we cover two articles that focus on the role of pricing promotions and the dangers of relying on them too heavily. 

External resources:

• Ronnie Chieng clip -  CLICK HERE
• Marketing Week article on Price Promotion - CLICK HERE
• Article on  Fictitious Pricing - CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE
• Music: Pop's Don't Lie by Peter Croswetr. CLICK HERE