Everybody Brands – Détails, épisodes et analyse

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Everybody Brands

Brian Sooy

Business & Entrepreneuriat

Fréquence : 1 épisode/69j. Total Éps: 59

Many people struggle to align business and brand strategies to create value. Join Brian Sooy and other business leaders to explore what every service business owner can do to differentiate in their category, create value for customers and businesses, and win in the marketplace.

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🇨🇦 Canada - marketing
11/09/2025
#54

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Liens partagés entre épisodes et podcasts

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https://www.aespire.com/changemakers/cause-manifesto-poster
21 partages
https://www.aespire.com/expertise/storybrand-marketing
8 partages
https://www.aespire.com/blog
6 partages

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Score global : 79%

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Find Your Perfect Franchise and Own Your Future

Saison 2025 · Épisode 58

samedi 25 janvier 2025 • Durée 37:31

Find Your Perfect Franchise and Own Your Future with Alex Smereczniak (co-founder of Franzy.com) and Brian Sooy, Founder of Aespire Branding and Marketing

In a sales slump? Improve your messaging and watch sales grow with StoryBrand and Brian Sooy. Take our free marketing assessment powered by StoryBrand.

How to Get in Touch

Explore Franzy’s tools and resources: Franzy.com
Contact Alex via email: Alex@franzy.com or on LinkedIn
Connect with Brian Sooy on LinkedIn

Full episode notes on Growing Service Brands and The Society of Extraordinary Strategists

Get the best-selling branding book,Trade Secrets, by Brian Sooy

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Marketplace and Ministry is a Two Way Street

Saison 2024 · Épisode 57

samedi 28 décembre 2024 • Durée 31:15

In this episode, Brian and Eric discuss the intersections of ministry, business, and personal vocation. Topics include the co-vocational and bi-vocational models for ministry, lessons pastors and business leaders can learn from each other, and the significance of viewing work as worship. They also reflect on the challenges and opportunities in integrating faith with professional life.

This episode is brought to you by Aespire, the branding and marketing agency for service companies. Book your StoryBrand Strategy Session and grow your business!

Buy Eric's book, Market Street Pastor

● The book guides ministry leaders to transition into marketplace jobs.

● It addresses ministry sustainability and reduces financial stress for pastors.

● It's based on Eric’s work with his coaching agency, I Help Pastors Get Jobs, which has supported pastors adapting to a co-vocational model.

Listen for more!

How can people connect with Eric Hoke?

● Visit IHelpPastorsGetJobs.com.

● Follow him on Twitter/X: @EricHoke

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Brand Naming with Rob Meyerson

Épisode 48

dimanche 9 janvier 2022 • Durée 36:18

Perceptions influence and determine how we experience the world. In this conversation with Rob Meyerson, the creator and podcast host of How Brands Are Built, we talk about how your brand name influences people, and how you manage expectations for all the decision-makers on your next naming project

Rob is the principal of the branding agency Heirloom, and the author of the new book, Brand Naming: The Complete Guide to Creating a Name for your Company, Product, or Service.

Listen to discover insights into the best practices and techniques you can find in Brand Naming, and the five key aspects of brand naming that every business owner, entrepreneur, or startup should know.

Discover everything you need to know about Rob at brandnamingbook.com
Buy Brand Naming on Amazon

Subscribe to our Substack at https://extraordinarystrategist.substack.com.

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How to Tell a Compelling Brand Story

Épisode 47

lundi 13 décembre 2021 • Durée 47:31

As Brian celebrates the five-year anniversary of being a StoryBrand Certified Guide, he invites Dr. J.J. Peterson, Chief of Teaching and Facilitation at StoryBrand, for a conversation about storytelling, your customer journey, and how to tell a compelling brand story.

J.J. is the Host of the Marketing Made Simple podcast and co-author of the book, Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business.

StoryBrand is fantastic for short-term marketing and for helping companies create coherence and continuity for their long-term brand strategy. You can find success stories and examples of how companies achieve success when they work with Aespire to create long-term brand strategy and marketing that works with StoryBrand framework at Aespire.com.

You can find Dr. J. J. Peterson and learn more about the StoryBrand framework when you:

Follow StoryBrand on Instagram, Facebook, or Twitter
Subscribe to the Marketing Made Simple Podcast
Buy Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business
Register today to create a clear message and 5-part marketing plan for your business at the StoryBrand Marketing Livestream
Subscribe to Business Made Simple University to get a step-by-step plan to grow a business that works, or

How to Speak Directly to Your Dream Customers

Épisode 46

dimanche 14 novembre 2021 • Durée 45:35

Tom Schwab believes, “Marketing at its heart is starting a conversation with someone who could be an ideal customer.”

So how do you start that conversation? If you can’t make it through the noise, how will you drive traffic and leads?

The answer is not to add to the noise but to speak directly to your dream customers. There is no easier or effective way than being featured on targeted podcast interviews they already listen to.

Tom Schwab is the Chief Evangelist Officer of Interview Valet, the most trusted partner in the podcast industry, and the leader in podcast interview marketing. Tom helps leading brands, coaches, consultants, and nonfiction authors build their brand and business with targeted podcast interviews.

Tom’s clients include culture, marketing, entrepreneurship, leadership, design, consulting, and management experts.

Tom says, “We’re all adding to the noise. Nobody’s getting heard. If you think you’re going to outyell your biggest competitor, it’s not going to happen. I believe that the best way to get heard is to get in on the conversation.”

“I’d say in most companies, the biggest problem today is obscurity. There are thousands, maybe 10s of thousands, perhaps even millions of people that would gladly buy your current product, version 1.0. Right. They’re praying for it right now. The only problem is they don’t know you exist.”

Here are some tips and insights to keep in mind if you think working with a podcast guest marketing service is suitable for your personal or business brand.

To talk directly with your dream customers, it’s critical to find a podcast guest marketing service that speaks directly to your niche. Interview Valet specializes in placing guests in three verticals, not necessarily where their clients are, but where the client’s target markets are in business, faith and Christianity, and health, nutrition, and wellness.

How to be Purposeful, Present, & Wildly Productive

Épisode 45

samedi 16 octobre 2021 • Durée 46:47

We all have a problem: We’re addicted to busyness. Busyness is a distraction that erodes our attention, drains our energy, and minimizes our effectiveness. Best-selling author and serial entrepreneur Jordan Raynor shares how we can overcome busyness and redeem our time.

Jordan Raynor is a serial entrepreneur and national bestselling author who helps Christians do their most exceptional work for the glory of God and the good of others. Through his books, podcast, and weekly devotionals, Jordan has helped millions of Christians in every single country connect the gospel to their work.

In addition to producing this content, Jordan serves as the executive chairman of Threshold 360, a venture-backed tech startup that has built the world’s most extensive library of 360° experiences of hotels, restaurants, and attractions.

Time is the one resource we never seem to have enough of. Once it’s gone — it’s gone! We can earn more money, but we can never gain any more time. So who can show us how to make the most of our time?

The gospels don’t show Jesus walking around with a to-do list or a calendar. But they do show him dealing with distractions at work, fighting for solitude, and seeking to be busy without being hurried.

The gospel biographies show Jesus facing many of the same challenges we face today as we seek to steward our limited time. And because he was infallible God, we can assume that Jesus managed his time perfectly, providing us with the ideal model to follow.

In Jordan’s new book, Redeeming Your Time: 7 Biblical Principles for Being Purposeful, Present, and Wildly Productive, Jordan shows you 7 timeless time management principles from the life of Christ and 31 hyper-practical practices to help you live out those principles today.

Listen for answers to the questions:

If God’s grace is sufficient, why does it seem the amount of time we have to be insufficient?

Building a Brand with Credibility and Trust

Épisode 44

dimanche 19 septembre 2021 • Durée 34:09

Brand owners and marketers can learn a lot from... wait for it... recovering ministry professionals.

Why are people drawn to brands that demonstrate credibility and trust? We might not have all the answers, but we talk about that question and more in this conversation between Jake Zufelt and Brand Strategist Brian Sooy.

Jake is the founder of Weldwood Marketing, an agency that specializes in marketing for Realtors. If you're a realty professional, you've got to hear what he has to say about how you market your business.

It's not much different than what we say at Aespire. If you're a frequent listener, you'll know what we say. If not — listen now — for an insight that everybody who brands and markets their business needs to practice.

We throw in the usual references to music, too.

Find Jake at Weldwood Marketing.

Get a poster of the 12 principles from the Aespire Brand Clarity Credo and a year’s worth of practices you can apply to your brand and business when you signup for the Clarity Credo at claritycredo.com

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How Can You Be Confident Your Idea is Innovative?

Épisode 43

lundi 16 août 2021 • Durée 39:54

Not content to leave a pile of brand myths unkicked in the middle of the road, Andy Starr, Managing Partner of Level C, and Brian Sooy, Brand Strategist and Founder of Aespire Brands ask (and answer) questions about brand and branding.

People don't understand why differentiation matters. What's the value? Why should someone who works in brand care about the brand being different?
“What are the three questions every brand and business owner should ask?
How do you know when an idea is innovative?

This episode of the Everybody Brands podcast is Part Two of an extended conversation with Andy Starr, Managing Partner of Level C.

Andy Starr is the managing partner of Level C, an education program teaching principles of modern brand to business professionals. Andy co-founded Level C and with international brand expert and author Marty Neumeier.

Andy calls himself a "provocateur-for-hire" at the intersection of education, business, and brand. He helps clients outmaneuver competition and conditions in their markets, and make marketing|advertising|PR|content work better, land stronger, and drive real results.

Because he's a provocateur, you can understand why I invited Andy for a conversation about brand and business on the Everybody Brands podcast. We mention Dune, Marty Neumeier, and make a connection between the practice of brandind and music that you don’t want to miss.

Connect with Andy Starr at

Brian Sooy is the only dual-certified Level C Brand Strategist and StoryBrand Guide. He is the author of multiple books on brand, communications, and culture, and the agency principal of the Aespire Brands Agency.

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You Own the Brand. I Own the Branding.

Épisode 43

dimanche 1 août 2021 • Durée 32:59

What is brand? What is branding? Why does it matter?

This episode of the Everybody Brands podcast is Part One of an extended conversation with Andy Starr, Managing Partner of Level C.

“We believe that the brand is defined by and owned by you. Branding is what we do what I as the owner of the business, it's what I do to influence you.”

Because he's a provocateur, you can understand why I invited Andy for a conversation about brand and business on the Everybody Brands podcast.

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How B2B Brands Win Trust and Earn Loyalty

Épisode 42

mardi 27 avril 2021 • Durée 30:10

In this episode of the Everybody Brands podcast, we’re talking with Merrell Sheehan, the Vice President of Marketing, and Cole Godsey, Marketing Manager at Electronic Merchant Systems about how a B2B brand wins trust and earns customer loyalty through exemplary customer service and transparency (with a technique many businesses can do).

Connect with Merrell Sheehan or Cole Godsey on LinkedIn

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