Evergreen Marketing, Simplified | Podcast Marketing, Evergreen Sales Funnel & Lead Generation for Coaches & Consultants – Détails, épisodes et analyse

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Evergreen Marketing, Simplified | Podcast Marketing, Evergreen Sales Funnel & Lead Generation for Coaches & Consultants

Jan Ditchfield

Business & Entrepreneuriat

Fréquence : 1 épisode/5j. Total Éps: 408

Build a business that cares for the world as much as you do. The Business of Good is the go-to podcast for purpose-driven entrepreneurs, nonprofit leaders, and fundraisers who want to grow their revenue, expand their impact, and lead with integrity. Hosted by award-winning business strategist and modern-day philanthropist Jan Ditchfield, each episode shares real stories and proven strategies for purpose-led growth, ethical marketing, and creating a legacy you’re proud of. Whether you’re just starting out, scaling your vision, or redefining success on your own terms, you’ll find the tools, inspiration, and community to build a business—and a life—that gives back every day. Subscribe and join the next generation of leaders using their work to change the world.

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Classements récents

Dernières positions dans les classements Apple Podcasts et Spotify.

Apple Podcasts

🇨🇦 Canada - marketing
03/08/2026
#70
🇨🇦 Canada - marketing
02/08/2026
#36
🇨🇦 Canada - marketing
01/08/2026
#20
🇨🇦 Canada - marketing
31/07/2026
#35

Liens partagés entre épisodes et podcasts

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https://www.janditchfield.co/good
349 partages
https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xMjY1MzU0LnJzcw
44 partages
https://www.janditchfield.co/bootcamp
41 partages

https://www.instagram.com/janditchfield.co
426 partages
https://www.instagram.com/secondactsuccess
4 partages

https://www.facebook.com/janditchfield.co
93 partages
https://www.facebook.com/Kathleenmcdonald.ca
2 partages

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Score global : 73%

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#278: How To Plan the Perfect Work Week

Saison 3 · Épisode 278

jeudi 12 septembre 2024 • Durée 23:56

Ever feel like you’re running a million miles a minute but not actually moving the needle in your business? 🙋‍♀️

In today’s episode, I’m breaking down how to plan your perfect work week—because let’s face it, we all need a little structure to stay productive without burning out. The secret sauce? It’s all about daily rituals, focus areas, and time blocking.

Whether you’re a business owner juggling school drop-offs or someone who feels buried under a never-ending to-do list, these strategies will help you organize your life in a way that’s actually doable.

We’re covering everything from creating morning and workday rituals that set you up for success to identifying your top 3 money-making activities that will drive your business forward every single day. By the end of this episode, you’ll have a step-by-step plan to tackle your week with less stress and more confidence.

And don’t worry, I’ve got a free Perfect Work Week Planner to help you put these strategies into action! 🎉 Download it at janditchfield.co/278 for prompts, tips, and a customizable guide to set up your rituals, map out your goals, and block your time like a pro.

Planning doesn’t have to feel overwhelming. With a few tweaks to how you approach your week, you’ll feel empowered to take control, make progress, and ditch the overwhelm. Remember, it’s all about progress, not perfection, and giving yourself the grace to grow along the way.

Links mentioned in this episode:

Free Planner Guide Download
Full Focus Planner

MORE FROM ME:

Follow me on Instagram → @janditchfield.co

RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS

"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.

Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.

Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!

And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!

JOIN THE FREE COMMUNITY:

Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!

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#277: Top 5 Mistakes Purpose-Driven Entrepreneurs Make (and How to Avoid Them)

Saison 3 · Épisode 277

jeudi 5 septembre 2024 • Durée 25:10

Have you ever wondered why, despite all your passion and purpose, your business isn’t quite hitting the mark? You’re not alone.

In today’s episode, I’m breaking down the top five mistakes purpose-driven entrepreneurs (like you!) make when trying to scale their businesses to six figures.

Spoiler: I’ve made them all, and I’m here to help you avoid them!

What you’ll learn in this episode:

Why thinking like an expert can actually hold you back from real growth.
The dangers of prioritizing purpose over profit and how to flip the script.
How to set healthy boundaries (hello, refund policies) that protect your business.
Why investing in the right things at the right time is critical for sustainable success.
How to simplify your strategy and avoid the overwhelm of doing too much too soon.

Ready to ditch the mistakes and build a business that’s both profitable and impactful? Let’s dive in!

Don’t Forget!

If you’re ready to take your business to the next level, don’t miss my upcoming free bootcamp this fall—The Online Marketing Kickstarter! It’s designed for purpose-driven entrepreneurs who want to build a business that aligns with their values while setting them up for success. Head over to janitchfield.co/bootcamp to get on the waitlist and kickstart your journey!

MORE FROM ME:

Follow me on Instagram → @janditchfield.co

RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS

Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.

Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!

#268: The #1 Website Update You Should Make NOW

Saison 3 · Épisode 268

mardi 25 juin 2024 • Durée 21:51

Get ready for a website transformation that’s going to blow your mind! Today’s episode is an absolute game-changer.

We’re diving deep into the magic of the "above the fold" section of your website. This is the very first thing your visitors see, and trust me, it can make or break their entire experience. If you’re ready to boost engagement, reduce bounce rates, and skyrocket your conversions, this is where you need to start.

Here’s what you’ll discover:

Why "Above the Fold" Matters: Learn why this crucial part of your site is so important and how it impacts user behavior.
Actionable Tips: Get practical steps to optimize your "above the fold" content and captivate your visitors instantly.
Boost Engagement: Discover proven strategies to increase interaction right from the moment they land on your page.
Reduce Bounce Rates: Master techniques to keep visitors exploring your site longer. Skyrocket Conversions: See how a well-optimized "above the fold" can significantly boost your conversion rates.

So grab your favorite notebook, a cozy blanket, and your go-to drink, and let’s dive into this incredible conversation. Your website will thank you!

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Want More In-Depth Guidance?

If you’re ready to transform your entire website into a stunning, high-converting powerhouse, join me in Website Magic! This comprehensive course will walk you through every step to makeover your website that not only looks amazing but also drives sales and engages visitors.

Don't miss out on the opportunity to give your website the glow-up it deserves. Click here to enroll in Website Magic today!

Let's turn your website into a customer magnet together. Your future self will thank you for this!

#174: Blending Creativity with Business with Jeff Dolan

Saison 3 · Épisode 174

mercredi 17 mai 2023 • Durée 50:16

How can we blend the creative side of ourselves within our business?

Jeff Dolan is the CEO of Wavve, a cloud-based platform that helps podcasters and other audio creators keep marketing on social media simple. He is a podcaster, musician, and award-winning filmmaker who loves to encourage creators of all stripes.

Jeff believes that we’re all on a journey toward finding our way in the world, and we should pursue what we feel called toward. For him, it was calling to become a CEO and entrepreneur. But at the same time, the kid in him just wanted to create art.

So how do we balance the pursuit of business and passion? Is there a way to find the art in business? Or infuse art into my business?

Jeff and I sat down to have a dynamic and really intriguing conversation about chasing dreams, forging our own paths and using our business to create something meaningful.

If you’re looking for a podcast episode that will make you think and then inspire you to take action, this is the one to listen to!

About Jeff Doaln:

Jeff Dolan is the CEO of Wavve, a cloud-based platform that helps podcasters and other audio creators keep marketing on social media simple. He is a podcaster, musician, and award-winning filmmaker who loves to encourage creators of all stripes.

Follow Jeff here: https://jeffdolan.com/
Join Wavve here: https://wavve.co?ref=jan

MORE FROM ME:

Follow me on Instagram → @janditchfield.co

RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS

Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.

#173: Surviving the Burn: Strategies for Overcoming the Urge to Quit Your Business

Saison 3 · Épisode 173

vendredi 12 mai 2023 • Durée 13:19

In today's episode, we're going to talk about the elephant in the room - the desire to burn your business to the ground and walk away.

I want to start by asking you an honest question: have you ever thought about quitting your business? Have you ever felt overwhelmed, burnt out, or like you just want to give up? If you have, you're not alone. As entrepreneurs, we pour our heart and soul into our businesses, but sometimes things don't go as planned. Sometimes we feel like we're in over our heads, and like we just want to throw in the towel.

Now, I'm not going to pretend like I have it all figured out. I've had these feelings more than once in the past couple of years. But what I do know is that there are ways to cope with the emotional toll that running a business can take on us.

In this episode, we'll explore why these feelings are common among entrepreneurs and what you can do when you experience them. We'll talk about practical steps that you can take to keep your business going, even when you feel like burning it to the ground.

And perhaps most importantly, we'll talk about the importance of having a community of support around you as an entrepreneur. Having people who understand what you're going through, who can celebrate the good days with you and support you through the tough ones, can make all the difference.

So if you've ever felt like giving up on your business, or if you're struggling with overwhelm and burnout, this episode is for you. We'll dive into the tough conversations and explore how to bounce back from wanting to quit your business.

Let's jump into this conversation together!

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Make sure to follow me on Instagram @janditchfield.co to keep up with the latest from me.

MORE FROM ME:

Follow me on Instagram → @janditchfield.co

RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS

"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review

#172: The Top 5 Sales Objections You'll Hear (and How to Deal with Them Ethically)

Saison 3 · Épisode 172

mardi 9 mai 2023 • Durée 14:07

Today, we're going to talk about something that every entrepreneur has faced at some point in their career - sales objections.

The big ugly, “No thanks” that we all end up hearing, but don’t always know how to deal with it when we do.

We're going to break down the top five sales objections and how to handle them, so when you are faced with someone questioning if they want to buy from you or not, you can have a plan in place to turn their “ummmm" into a "heck, yes!”

There are plenty of reasons why your potential customers might say no to you, but these are the most common objections that customers use to reject a sales pitch.

What are they?

"It's too expensive"

"I don't have the time"

"I'm not interested"

"I need to think about it"

"I need to talk to my boss/partner/spouse"

These objections can be frustrating when you hear them, but they are don’t need to be the end of sale for you. With the right approach and the right language, you can handle these objections and turn them into sales.

Grab a pen, your notebook and tune into this episode so you can turn your objections into dollar signs!

MORE FROM ME:

Follow me on Instagram → @janditchfield.co

RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS

Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.

Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!

#171: How to Use Podcast Guesting to Skyrocket Your Business Growth with Kelly Mosser

Saison 3 · Épisode 171

lundi 8 mai 2023 • Durée 43:29

Podcasting has been blowing up lately, and savvy entrepreneurs just like you, are starting to hop on the bandwagon by guesting on podcasts. It's a great way to get your name out there and reach new audiences that you might not have otherwise.

Think about it: when you're a guest on a podcast, you get to share your expertise and tell your story to a whole new group of people who are interested in what you have to say. It's like having your own personal soapbox to stand on (except less annoying to everyone around you).

So, I’m very excited to be joined today by my guest Kelly Mosser - soulful business strategist, top 1% business podcast host, and podcast guesting expert.

Kelly’s dropping all the hot tips on the benefits of using podcast guesting to grow your business and how to get started today. She’s diving deep on how to leverage podcast guesting as a powerful marketing tool to attract new customers, build your brand, and establish your expertise in your industry. She’s even covering some of the common mistakes people make when trying to get booked on podcasts and how to avoid them.

So, if you're looking for a new way to grow your business and get your message out there by guesting on podcasts, you’re going to LOVE this episode. And who knows? You might just end up being the next big thing in podcasting thanks to the advice from my guest, Kelly Mosser.

Connect with Kelly Mosser:

Follow her on the 'Gram: @kelly.mosser
Grab her free guide: 7 Proven Strategies to Find Podcasts to Guest On here: work.kellymosser.com/pitch-list

MORE FROM ME:

Follow me on Instagram → @janditchfield.co

RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS

"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review

#170: Embracing Vulnerability as a Woman in Business

Saison 3 · Épisode 170

vendredi 5 mai 2023 • Durée 14:02

If you follow me on Instagram, you’ll have heard me talking about the rebranding process that I’m going through with my business.

I hired a branding expert whom I respect so much to lead this process and it’s been really exciting to walk through my dreams, visions and mission for my business.

But if I’m being honest, it’s also been really uncomfortable at times. It’s forced me to really have to look at my business and where I have gaps or misalignment in how I’m showing up for you.

And the biggest one that’s come up, is how I’m all business all the time, and I don’t pull the curtain back enough to show the other side of my life – the personal side…the more vulnerable side…and while my brain knows that I need to get better at this, man do I stink at it.

I have always struggled to blend vulnerability and business together and when I asked you how you felt about the topic, it was a resounding chorus of ME TOO!

So today, I wanted to have a discussion on embracing vulnerability as a woman in business, and take a look at why we struggle with this, and how to show up authentically while still maintaining our professionalism.

You'll hear...

>> How we can break down barriers and embracing vulnerability as women in business
>> My own journey working through unlearning perfectionism and how it's holding me back from showing up in my business
>> Powerful examples of successful female entrepreneurs who have embraced vulnerability and how it has helped them succeed

So let’s do this together…

MORE FROM ME:

Follow me on Instagram → @janditchfield.co

RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS

Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.

#169: Rev Up Your Revenue: The Game-Changing Plan to Tighten Refunds and Ditch Payment Plans

Saison 3 · Épisode 169

mardi 2 mai 2023 • Durée 08:13

Want a surefire way to increase the revenue in your business without having to create more things to sell?

You're going to love this episode of the podcast!

We're going to explore one thing to add, and one thing to remove from you business to increase your bottom line...

And both things come down to a small tweak to your systems ----> tightening your refund policy and eliminating payment plans.

I'm breaking down...

The importance of creating a tight refund policy and how it can help build trust with your audience and increase sales
My best tips for balancing the need for a strong refund policy with the need to protect your business
How payment plans can be a headache for your business and a drain on your cash flow
Alternative strategies for making your products or services more accessible to your audience without having to wait to get paid

If you're looking for some actionable steps to tighten up how you're running your business that will lead to a better cash flow, this is the episode for you!

Don't forget to rate, review, and follow the podcast to stay updated on the latest online marketing and sales strategies.

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Doors are officially open to join me inside of Online Offer Accelerator!

Online Offer Accelerator is the only training program of its kind that not only shows you exactly how to approach your online business with confidence, clarity and resilience - but also how to cultivate daily habits that help you stay productive, and motivated, even on the days when you want to throw in the towel.

Learn how you can join me here ---> janditchfield.co/accelerator

MORE FROM ME:

Follow me on Instagram → @janditchfield.co

RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS

#168: A Beginner's Guide to SEO for Business with Jason Barnard

Saison 3 · Épisode 168

lundi 1 mai 2023 • Durée 47:11

If you're like me, the thought of jumping into the vast and confusing world of Google can feel overwhelming! Let's face it, all the jargon, algorithms, and ever-changing trends can be seriously intimidating.

But here's the thing - SEO is not some mystical art that only a chosen few can master. It's a skill that anyone can learn with the right resources and guidance. Enter my guest today on the podcast, SEO wizard Jason Barnard.

Jason is an author and digital marketing consultant who specializes in Brand SERPs (what appears when your audience Googles your Brand name) and knowledge panels (what Google understands about who you are and what you do).

In today’s episode, Jason guides you (and me!) through understanding how to use SEO & SERP for business as a beginner.

He’s covering everything from the basics of SEO to the latest trends and strategies that you can use to boost your online visibility and grow your business.

If you’re looking to expand your online presence, SEO is about to become your BFF for driving traffic to your website and boosting your visibility.

So sit back, grab a cup of coffee and let's tackle SEO together. With a little bit of patience, perseverance, a willingness to learn, and some expert advice from Jason you can become an SEO pro in no time!

Let’s do this!

About Jason Barnard:

Jason Barnard is an author and digital marketing consultant. He specializes in Brand SERPs (what appears when your audience Googles your Brand name) and knowledge panels (what Google understands about who you are and what you do).

Follow him on the web: kalicube.com
Like him on Facebook: facebook.com/kalicube

MORE FROM ME:

Follow me on Instagram → @janditchfield.co

RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS

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