#EventIcons – Détails, épisodes et analyse

Today's #EventIcons guests recently launched a conference in 90 days, growing their attendance from 0 to 5,000 people. That event was a fantastic PLX conference focused on partner marketing. 

Partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. And while you may be familiar with influencer marketing in B2C, a popular approach to partner marketing, partner marketing in B2B spaces is also growing in popularity.

In this #EventIcons episode, Will brings together three people who played critical roles in the PLX conference: Nicole, Jared, and Isaac. Keep reading to learn more about the partner-led event, how they emphasized co-creation in their content and more iconic insights.

The pandemic put a strain on everyone in the events industry, and it’s pushed some of our longest-serving professionals into other careers or even retirement, leaving a vacuum for other professionals to fill. It’s this need for experienced and knowledgeable event professionals, along with the revitalization of events, that led today’s guest, Bradley Cocks, to transition from doing to educating. 

Bradley is an experienced event professional with an impressive 20 years of history in the industry. He’s also founded and sold his own events agency and has launched a successful online Masterclass specifically for event professionals. In this #EventIcons episode, Will has many questions for Bradley. Tune in to hear what skills Bradly thinks event professionals need for the future, what prompted his transition from events to event education, and more.  

The #EventIcons podcast is back with a very special guest: Hubilo's CEO Vaibhav Jain. Hubilo is the leading global virtual and hybrid event technology company. Under Vaibhav's leadership, Hubilo has raised over 150 million in less than a year from leading hedge fund and venture capital firms globally. And it still continues to grow exponentially internationally. 

Vaibhav's vision is to create a solution that works for every possible industry where content and community come together beyond the business world. He and Karmen will talk about how Hubilo got started, what challenges they faced along the way, and what are the dos and don'ts of the events industry, as learned in 2021. Let's jump right in.

We’re about to get down to the nitty and gritty of behavioral science in event design! This topic will probably send every event professional into overdrive. At the end of the day, events are all about people. Events are about changing behaviors. And behavioral science teaches us about people, what they want, want excites them, and why. As such, knowing these things can be a true game-changer when it comes to event design.

And to help us dive deep into behavioral science in event design, today we welcome Nick Borelli. Nick is the founder of Borelli Strategies, and he dedicates his life and career to improving the experiences of event attendees. Through consulting and guidance, he gives event profs all the tools to elevate their professional undertakings.

• Top Event Tech Trends in 2019 – #EventIcons Episode 143
• Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
• Nudge: Improving Decisions About Health, Wealth, and Happiness
• Naked Statistics: Stripping the Dread from the Data
• Thinking, Fast and Slow

So, it’s no secret that everybody loves gifts, right? They’re a fantastic way to send a message to someone, whether it’s a special occasion or not. However, when we start to talk about gifts in the context of business, things get a little more complex. Curious to find out how you can turn your clients into your own personal sales force to drive exponential growth? Take a seat and press play. 

• Never Lose A Customer Again by Joey Coleman
• Give And Take by Adam Grant
• Seth Godin’s Blog
• Our Favorite Gifts for Event Professionals

This week’s #EventIcons continues on the topic of event design. Last Wednesday we dove into design thinking and its impact on events. And to take it a step further, today we’re introducing the #EventCanvas methodology! Now, as everyone knows, designing an event is stressful. Not only is it stressful, but it’s also unbelievably time-consuming. This is exactly the part where having processes in place can make a world of a difference! However, putting the machine to work can be hard if you have no idea where to start…

• Event Design Handbook – Systematically design innovative events using the #EventCanvas
• Event Canvas Download
• CIRKUSTÄLT Children’s tent
• Event Design Handbook: Systematically Design Innovative Events using the #EventCanvas

On today’s #EventIcons, we’re taking a closer look at how to plan an event without visiting the venue using AR and VR in events. During a very recent episode of the Event Tech Podcast, Will Curran and Brandt Krueger already tackled a similar topic. However, it’s never quite enough! When considering all the unbelievable potential of AR and VR in events, endless (Endless? Get it?) possibilities for discussion are out there. And this week, we’ll jump on the topic of venues, and what AR and VR can mean in this context.

The advancements we’re witnessing in technology are staggering. And while the event industry might be a little slow in adopting some trends, attention should be paid to how our lives as event planners can change. One of the amazing possibilities of AR and VR is paying virtual visits to potential venues while simulating experiences. The concept alone is mesmerizing, and the number of resources that can be saved is more than appealing.

• Slack
• Trello
• How to Use AR and VR at Events
• The All-Inclusive Guide to Virtual Reality at Events

This week’s episode of #EventIcons will tackle the amazing world of design thinking for events. Your favorite podcast will have a few episodes dedicated to design, and how it impacts the world of events coming up. As such, today we’re talking all about design thinking, and how this solution-based approach can be an asset for event planners. When it comes to planning, the eyes should always be on the prize – and in this case, the prize is your attendee experience.

• Mural – Design Thinking Online
• The Ten Faces Of Innovation
• Cibola Systems
• The Art of Gathering by Priya Parker
• OpenIDEO Challenges
• Design Thinking USA
• A Virtual Crash Course In Design Thinking
• AVIXA Three Day Courses

So, you’ve heard of a play within a play, but when was the last time you heard about a podcast within a podcast? Okay, perhaps the Shakespearean element doesn’t quite fit here. However, today’s episode of our podcast is, indeed, about podcasts. More specifically, podcasts and events.

It seems like every way you turn, someone has their own podcast going on. But there’s still quite a gap in the industry when it comes to bringing podcasts and events together. Why is this the case, considering there’s so much this form of content can give companies? 

• EP. 277: ALEX PLAXEN, THE YES MAN OF HITTING GOALS, THE WOW MAN OF SOCIAL MEDIA
• Zoom Handheld Recorder
• Shure SM7 Microphones
• Dropbox
• iIsotope RX7
• Hubspot & Gmail Integration
• Auphonic

A couple of weeks ago, #EventIcons was all about Meetings Mean Business, the coalition behind Global Meetings Industry Day. As one of the most important days of the year for the event business, GMID joins professionals from across six continents and over forty countries in events all over the world. In fact, the purpose of the Global Meetings Industry Day is for everyone involved to celebrate the tremendous worth and economic impact of the industry.

Ahead of this remarkable date, Lindsay Martin-Bilbrey sits down with two very special guests for this week’s #EventIcons. First, we welcome Tracey Smith, a longtime meeting planner who now leads the world’s largest association of senior-level meeting & event planners, SPIN. Joining them is Cathy Breden,  an executive VP and COO of the International Association of Exhibitions and Events (IAEE) In addition to this, she currently serves as the CEO for the Center for Exhibition Industry Research (CEIR) whose primary purpose is to promote the growth, awareness, and value of exhibitions and other face-to-face marketing events by producing and delivering research-based knowledge tools.

Sit tight and get listening, as the three discuss Global Meetings Industry Day, its genesis, its future, its meaning, and how the event industry will change moving forward. What are the businesses’ biggest challenges from here on, and how can GMID help? Press play and find out!

Are you looking to create a more engaging event? Click here to download our free event planning checklist.

Below, in our Epic Resources section, we link the awesome insider favorites that were mentioned in this episode! You WANT to check these out! What has been your favorite episode so far? Comment below and let us know!

You’re watching this recording of our event industry podcast episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? Subscribe now to watch live! (We’ll remind you of upcoming episodes.) We would love for you to join us LIVE and bring your questions for our icons.

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• Tacey Smith of SPIN (@tracey_smith)
• Cathy Breden of IAEE (@cbreden)
• Lindsay Martin-Bilbrey of Pathable (@lindsaythecmp)

• Jeremy Gutsche
• Shelly Palmer
• The Wall Street Journal: The Daily Shot
• StoryBranding: Creating Stand-Out Brands Through the Power of Story 
• Bedtime Stories App
• Meetings Mean Business – GMID
• #GMID19
• #MeetingsMeanBusiness

What’s your take on Global Meetings Industry Day? Let us know in the comment section below!