Explorez tous les épisodes du podcast Event Marketing: Redefined
Plongez dans la liste complète des épisodes de Event Marketing: Redefined. Chaque épisode est catalogué accompagné de descriptions détaillées, ce qui facilite la recherche et l'exploration de sujets spécifiques. Suivez tous les épisodes de votre podcast préféré et ne manquez aucun contenu pertinent.
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Titre
Date
Durée
EP 168 | EXHIBITORLIVE 2025: Advice Event Marketers Wish They’d Known Sooner
19 Nov 2025
00:15:16
Every event marketer has a moment they’d go back and redo — a decision, a mindset, a chance to think bigger.
At EXHIBITORLIVE 2025, Coty Adams and Mollie Stahl hit the floor to ask one powerful question: “What advice would you give your younger event-marketing self?”
The answers were raw, funny, and surprisingly universal. From learning to breathe through chaos to embracing bold ideas, every story captured what it really takes to build a career in this industry and a life that thrives beyond it.
You’ll hear:
✅ Why thinking big-picture (not just event-by-event) turns survival mode into strategy
✅ How taking risks and asking questions early can fast-track your growth
✅ Why calm, connection, and community matter more than perfection
Tune in for real talk from pros who’ve been there… because sometimes the best education happens in the aisles between booths.
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Connect With Us
Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined
EP 167 | The Coolest, Smartest Event Ideas We’ve Seen (and Why They Worked)
12 Nov 2025
00:51:40
Every brand wants the next big experiential idea. But too often, what gets delivered is safe, predictable, and easy to forget.
Audiences are craving creativity. They want experiences that surprise them, move them, make them pause. And behind every “cool idea” that actually worked is a deeper story—why it mattered, how it connected, and what made it resonate long after the lights went down.
But what if you’ve never walked through SXSW or experienced Cannes in person? What if you don’t have easy access to the creative executions that make people stop and pay attention?
Matt Kleinrock brought the inspiration straight to you in this episode featuring Joe Rivers (Manager, Global Experiential Marketing at Dolby) and Eva Phelan (Senior Creative Producer at Heaps + Stacks).
They brought the examples. You get the insights:
✅ The activations that grabbed their attention as consumers, not just marketers
✅ What big brands are doing to capture attention and connect face-to-face
✅ The stories and impact behind the ideas that actually worked
If you’re hungry for creative inspiration and want to know what’s actually working in experiential right now, this is your refresh.
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Connect with Them Joe Rivers: https://www.linkedin.com/in/joe-rivers/ Eva Phelan: https://www.linkedin.com/in/eva-phelan/
Connect with Matt Kleinrock LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ Company: https://rockwayexhibits.com/
🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined
EP 158 | From Event Planning to Event Marketing That Drives Growth
10 Sep 2025
00:32:30
Events aren’t just about logistics anymore. They’re about results. And while event planners know how to deliver flawless execution, companies now need marketers who understand pipeline, customer journeys, and human connection.
But too many organizations still treat events as one-off experiences instead of demand engines. That gap costs opportunities, slows deals, and misses the chance to build loyalty.
So in this episode, Ghazwan Almoazen (Director, Global Experiential Marketing Demand & Communications at Docusign) shares how he blends digital marketing, demand gen, and experiential strategy to design events that accelerate deals, reduce churn, and keep attendees coming back.
Takeaways:
✅ Why every event pro needs to think like a marketer, not just a planner
✅ How attendee needs—learning, networking, and entertainment—shape engagement and retention
✅ Where data and content intersect to prove pipeline impact and secure buy-in
Tune in to learn how to make your events more than experiences. Make them growth engines.
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Connect with Ghazwan Almoazen LinkedIn: https://www.linkedin.com/in/ghazwanalmoazen/
Connect with Matt Kleinrock LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ Company: https://rockwayexhibits.com/
🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined
Ep 68 | User Conferences That Drive Real Value and Create Opportunities With Bethany Murphy
20 Dec 2023
00:52:32
The value prop of the trade show used to be that they owned the list of ideal buyers you would love to meet, but that has changed. Thanks to technology, we now have the option to reach our buyers ourselves.
That leaves event marketers with a new question to ask themselves:
Should we attend someone's event, or host our own user conference?
That’s why it is crucial to understand how to create a successful user conference that delivers value to both the company and the attendees.
To help you understand how to do it, we're bringing Bethany Murphy, Senior Director of Events at 6sense, to our next LIVE show!
Recently named to Eventible's Top Event Marketers of 2022 list, Bethany will join us to talk about:
✅ How she executed a 1000-person US conference ✅ Handling tricky situations when things don’t go as planned ✅ The thought process and timelines behind every user conference ✅ Effective budget management ✅ And more
Planning or managing a user conference? Whether you're just starting, feeling stuck in the process, or simply curious - here’s your chance to learn the strategies for making your conference a success. Don't pass this up!
Ep 67 | Organizing Chaos and Streamlining Processes in Your Trade Show Program With Dia Kelly
13 Dec 2023
00:38:59
Have you ever felt overwhelmed by the chaos of managing an event and trade show program? The constant juggling of tasks and the pressure to deliver outstanding results can be daunting—especially for newcomers who have to pick up the pieces.
To bring order, streamline processes, and transform chaos into a systematic approach, we have invited Dia Kelly, a seasoned trade show expert and the Trade Show & Events Manager at Crawford & Company.
We're thrilled to have her on the show, bringing in her 30+ years of proven experience. She'll be sharing invaluable insights on:
✅ Coming in after COVID and gathering research to understand the foundation of each show ✅ How she managed to bring their trade show program all together ✅ How she organized and created a little system within ✅ Plus, much more!
If your goal is to make your event and trade show program a well-oiled machine, this is the episode for you. Press play today!
Ep 66 | B2B Corporate Events: Strategy, Design & Experience With Amanda Ma
06 Dec 2023
00:42:03
Corporate events offer great opportunities for B2B organizations to connect with their target audience, build relationships, and drive business growth. But organizing and executing these events successfully requires a strategic approach, combined with thoughtful design and immersive experiences.
That's why we've invited Amanda Ma to help you elevate your B2B event playbook.
Amanda is the Founder and CEO of Innovate Marketing Group, an award-winning event management agency.
Collaborating with renowned brands such as TikTok, Google, and East West Bank, Amanda and her team have established themselves as one of the most sought-after event firms in the industry.
She's here to share her wisdom on the following:
✅ Ideal timing for hosting a B2B corporate event ✅ Benefits of hosting company-owned events ✅ The critical role of feedback loops from event attendees ✅ The winning IMPACT process for successful events ✅ Integrating attendee journey and event experience into event design
Don't miss out on this insightful discussion! Tune in now.
Ep 65 | Integrating Event Software With CRM With Becca Mazur
29 Nov 2023
00:34:57
As the landscape of in-person, hybrid, and virtual events continues to evolve, understanding how to seamlessly integrate event software with your CRM is a game-changer for any business or organization—so much so that it’s not just an option but a strategic necessity.
In this latest offering from “Event Marketing: Redefined,” we step into the dynamic world of event technology with Becca Mazur. Becca has recently taken on the role of Senior Principal Consultant on the Cvent Consulting team at Cvent.
Boasting more than 15 years of experience in event leadership, she has successfully navigated both agency and client perspectives. Before her tenure at Cvent, Becca spearheaded Event Technology Strategy at Cognizant.
She and Matt talk about:
✅ How to integrate event software (and where to start) ✅ Using event software to demonstrate value of events to leadership ✅ Unpacking the effectiveness of event software ✅ And more
Don't miss this opportunity to stay ahead in the ever-evolving world of events. Tune in today!
Ep 64 | AI, Community, and Partnerships: the Changing Landscape for Event Marketers With Will Curran
22 Nov 2023
00:53:32
The event industry is filled with shifts and changes. What may have been effective in 2019 may no longer be relevant today, and the solutions we use now may be outpaced by even better options in the future. Despite this, there are major trends emerging focused on community, AI, and partnerships.
When it comes to each trend's role, there's much to explore. What do they mean for those in the industry and how can they be incorporated for success?
That's why we're excited to introduce our next guest, Will Curran. As the Head of Klik at Bizzabo, he is at the forefront of revolutionizing wearable event technology. Will has been recognized as one of the most influential figures in the meetings and events sector, and has received honors such as being named one of the 40 under 40 event industry leaders and 35 entrepreneurs under 35.
Get ready to learn:
✅ The important role community plays in the event industry. ✅ Leveraging AI as a tool for community building, event marketing, planning, and more. ✅ Key steps to establishing and maintaining successful event partnerships
Show up, curious, to gain insights from an industry influencer!
Ep 63 | Global Event Marketing Exec Panel: 2024 Program and Career Goals Discussion
15 Nov 2023
00:53:38
Event marketers are given a lot of responsibility (often >50% the marketing budget!), and expected to juggle multiple roles, but we've learned one thing they all wish to get more: mentorship.
That's why we're ECSTATIC to host this panel of global events management rock stars to share their wisdom with you (and amongst themselves) about:
✅ What they are trying to accomplish in 2024 ✅ How they are currently working on their career ✅ What helped them get to where they are
When we thought of building a community from a podcast for and by event marketers, a panel like this was a big goal.
Matt is joined by Jon Wolff, the Global Events Manager (SSG) at Lenovo, and he's also reunited with Nancy Touhill, who serves as the Director of Global Event Marketing at LexisNexis Risk Solutions, and Tavar James, the Senior Director and Global Head of Field Marketing and Events at Riskified.
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined
Ep 62 | Building A Modern Event Marketing Strategy From Scratch with Jon Wolff
08 Nov 2023
00:43:01
Event marketers often find themselves juggling multiple responsibilities and facing high expectations. It can sometimes feel like they have a target on their back, with so much demanded from them, including executing strategies and delivering measurable ROI.
But what if you were tasked with building a modern event marketing strategy from scratch? This daunting challenge requires a unique level of expertise, and we've brought in someone who knows it all too well.
Jon Wolff is a Global Events Manager at Lenovo. Lenovo, renowned for its hardware products, now seeks to expand its footprint in solutions and services. In order to achieve this, they have enlisted someone of Jon's caliber to develop a comprehensive plan, roadmap, and strategy.
In his second appearance on "Event Marketing: Redefined," he shares:
✅ How he approaches his role and how did he go from there ✅ How he strategically looks at events ✅ Why having just a booth sets them up for failure ✅ Effective engagement tactics ✅ Plus, much more!
Gain valuable insights, practical tips, and proven strategies that will empower you to excel in your role and deliver exceptional results.
Learn from Jon's experience and expertise - hit that play button now!
Ep 61 | Small Tweaks To Make For Big Results: Behavioral Psychology For Event Marketing With Victoria Matey
01 Nov 2023
00:40:13
In the fast-paced world of event marketing, success lies in understanding the psychology of your target audience. By incorporating research-backed scientific principles into your strategy, you can yield significant results in driving better events.
But introducing and implementing behavioral psychology techniques may face resistance from traditional marketers who are skeptical about its effectiveness.
That's why we've invited an expert to promote a change in mindset and education, highlighting the impact of behavioral psychology on event marketing success. In this episode, Matt talks to Victoria Matey, an event psychology advisor and co-founder of Matey Events, a business event consultancy.
Victoria believes experiences start in people's minds. She uses her knowledge of human behavior to make it easier for event professionals to create outstanding events.
Tune in to hear them dive into:
✅ Event challenges that can be solved with science-based solutions ✅ Why hacks are not the way to apply event psychology ✅ Psychological mechanisms that drive people's motivation ✅ The five research-backed north stars to guide your event’s success
It's time to harness the power of behavioral psychology and create unforgettable experiences for your audience. Don’t miss out on this insightful discussion!
Ep 60 | Get More Mileage From Your Events Through Content With Amanda Johnson
25 Oct 2023
00:39:31
Imagine the exhilaration of putting in all the time, effort, and resources into planning and executing a successful event. But it's often over in the blink of an eye, leaving you with a sense of bittersweet satisfaction.
As you triumphantly check it off your to-do list, a sigh of relief escapes you. However, a lingering realization sets in - there's untapped potential waiting to be discovered beneath the surface of your event.
What if you could extend an event’s lifespan and maximize its impact?
Enter content creation.
In this week’s episode of “Event Marketing: Redefined” we explore the power of content in driving event-led growth and how you can get more mileage from your events by leveraging the versatility and distribution potential of content.
Matt had the opportunity to sit down with Amanda Johnson, the Head of Content Marketing at Splash, an innovative event marketing platform.
Amanda is a skilled storyteller who creates impactful narratives and strategies that effectively drive pipeline and revenue. Her exceptional talents have earned her the Gold and Platinum Hermes Creative Awards.
Hear them talk about:
✅ Tips for creating engaging event content ✅ Overcoming content creation challenges and crutches ✅ Planning stories and narrative: developing content with available resources ✅ How to measure success in content marketing
No matter your event, this episode offers insights on using content as a catalyst for success. Tune in to discover how harnessing content creation can elevate your event-led growth strategy.
Ep 59 | Increasing The Sustainability Of Your Trade Shows And Events with Al Mercuro and Marley Finnegan
18 Oct 2023
00:52:32
Sustainability is one of the biggest topics in the trade show and events industry, and the demand is only growing, but even when you have the best intentions as an event marketer, it can feel overwhelming to get started.
That's why we're bringing you not just one, but two experts to help you get more sustainable regardless of your starting point!
Join us for a panel on sustainability with Marley Finnegan, Al Mercuro, and Matt Kleinrock where we'll discuss:
- How to overcome the paralysis by analysis and just start making your events more sustainable - What little, medium, and big things you can do to make trade show booths or events more environmentally friendly - Which ways you can nudge your suppliers to get more sustainable options - And much more!
Marley Finnegan, the founder of PURPOSE, is a passionate sustainability professional and climate tech founder. With over 150 hours of certifications and a GRI Certified Sustainability Professional, she exhibits a palpable drive to innovate and assist organizations in evolving their sustainability strategies.
Al Mercuro is a member of the Sustainability Committee of the EDPA and head of the subcommittee working on exhibit guidelines for sustainable built exhibits. He is also a member of the Event Safety Alliance, just to name a few. He is considered by some as the “Jedi Master of Trade Shows.”
Come and pick the brains of the people leading the charge for sustainability in event marketing!
EP 157 | Plan to Win: How Top Event Marketers Get Ahead for 2026
03 Sep 2025
00:49:02
The season’s almost wrapped. Budgets are in. And for many event marketers, that means it’s time to shift into prep mode for 2026. But where do you start? And how do you plan with intention, not just habit?
While every company is approaching things a little differently, seasoned event pros know this moment sets the tone for next year’s success. But too often, planning gets lost in spreadsheets, silos, or surface-level reflection.
So Coty Adams is stepping in to host—and we’re bringing back two strategic voices to share how they’re approaching 2026: what’s shifting, what’s working, and how to make your planning process more effective than ever.
→ Sarah Gannon (Director, Corporate Events at MathWorks), a 25-year industry leader and recognized voice in corporate experiential marketing and strategic event planning
→ Garrett Burnett (Head of Global Events at Silicon Labs), a seasoned global event leader with a strong track record across user conferences, trade shows, and international activations
In this episode, you’ll learn:
✅ How experienced marketers audit the past season and spot what to improve
✅ Where to begin when mapping out a 2026 strategy rooted in results
✅ Small tactical shifts that lead to stronger alignment and fewer planning missteps
If you’re ready to prep with purpose (not guesswork) this is your starting line.
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Connect with them: Sarah Gannon: https://www.linkedin.com/in/sarahehamilton/ Garrett Burnett: https://www.linkedin.com/in/garrett-burnett/
Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Our Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined
Ep 58 | Event Marketing vs Event Planning: Going Beyond Logistics to Creating Experiences With Beyanka Soleymanian
11 Oct 2023
00:40:30
In the dynamic world of event management, two key roles play a vital part in creating memorable experiences: the event planner and the event marketer.
While both positions work towards achieving successful events, they differ in their primary responsibilities and challenges. So, what sets these roles apart? And for the few who navigate both, what does that entail?
After having Beyanka Soleymanian on one of our ExhibitorLIVE 2023 specials, we just had to bring her back for a chat about what it's really like juggling two roles in the event world – being both a planner and a marketer.
Beyanka, currently the Marketing Manager at Nureva Inc., boasts an impressive 17-year career in event marketing. With her undeniable skills and unique talents, she has mastered the art of breathing life into events and making sure attendees remember them for a long time to come.
She rejoins Matt for a fun conversation on:
- Biggest distinctions between an event marketer and an event planner - Mindset shifts and insider tips on both fronts - The often-overlooked third element of the job - Strategies for pitching to leadership - How color psychology and lighting can influence immersive experiences
Whether you're deep into event planning, diving headfirst into event marketing, or wearing both hats, give this episode a listen for some valuable insights from a seasoned event professional like Beyanka.
Ep 57 | Getting Your Stakeholders Buy In For Your Trade Show And Events Program With Chloe Richardson
04 Oct 2023
00:59:32
You can have the best ideas for your events program and a rock-solid execution plan, but if you can't get stakeholder buy-in, none of it will happen.
That's why we're bringing on a guest that takes pride in making it easy to prove the value of your event marketing strategy - Chloe Richardson.
As VP Senior Corporate Relations at Explori, she is on a mission to simplify the measurement of event impact.
Her accomplishments include recognition in notable lists such as Eventex's 100 Most Influential People in the Events Industry 2022 and Glisser's Most Influential Women in the Events Industry 2021, among others.
Together with host, Matt Kleinrock, they will talk about:
- Why executives told her event marketing careers are dying and how she used it as an advantage - How to deal with the pressure to cut costs in your event program - What event teams are doing wrong when measuring brand awareness and how to do it right - How to go from anecdotes to measurable data beyond leads
Don't be one of those people who lack answers because they're busy juggling multiple tasks and extinguishing fires, leaving no time to step back, view an event comprehensively, and contemplate strategic approaches.
Ep 56 | Content Creation & Repurposing for Trade Show Campaigns with Christina Piedlow
27 Sep 2023
01:04:26
In our modern, fast-paced world, trade shows require a constant presence. Given the digital era we're in, crafting a compelling trade show campaign involves more than just setting up a booth and handing out brochures – creating and repurposing great content are now vital to making trade shows truly effective.
So how can you determine which content to share and which channels to use in order to boost visibility and reinforce important messages?
We'll be discussing this with Christina Piedlow, the President and CEO of TPG Trade Show + Event Marketing – an acclaimed agency that boasts a track record of over 25 years in delivering successful digital and immersive experiential programs to top brands.
Christina is well-versed in content strategies and guides a team of creative professionals. Together, they harness the power of social, digital, and interactive platforms across client experiences, trade shows, events, and ongoing marketing endeavors.
We're down to our second-to-last stop of the Event Marketing: Redefined Summer Tour! So get ready to dive into a pool of inspiration as we learn:
- Developing content strategy for before, during, and after the trade show - Extending trade show impact with repurposed content - Using email to stay connected with attendees after the event - Effective trade show campaigns using content creation and repurposing
Ep 55 | Picking the Right Mix of Events: The Event Portfolio Planning Strategy With Nicola Kastner
20 Sep 2023
00:56:10
Are you feeling overwhelmed when it comes to choosing the right events for your company? With so many options available, it can be challenging to determine where to invest your limited budget and resources—especially when you’re just starting out.
Selecting the perfect blend of events that align with your objectives and yield maximum results can be a tough process to crack. That's why we've invited an expert to help you navigate through it all!
Nicola Kastner, an award-winning event marketing strategist and one of the world’s most recognized experts in building effective event strategies, will be joining us. She has been named one of Event Marketer’s 2019 B2B Dream Team and Women In Events 2018.
As an independent consultant, Nicola helps clients transform their business objectives into tangible outcome-driven event experiences and stand out from the competition.
Here’s a preview of the topics they will cover in this episode of “Event Marketing: Redefined”:
- How to approach portfolio planning - Strategies for selecting the optimal mix of events that align with company objectives - Determining when a hosted event is a better choice compared to a third-party event - Understanding which events and trade shows fill the top, middle, and bottom of your sales pipeline/funnel
Our goal is to help you gain the confidence and knowledge needed to make well-informed decisions that drive your company's growth.
If you share the same goal for yourself, tune in to this next stop of our Summer Tour!
Ep 54 | Crafting the Perfect RFP For Your 2024 Trade Show And Event Budgets with Mollie Stahl
13 Sep 2023
00:45:12
When you're in the market for vendors, partners, and a company to work with, you want the best. You need someone who can not only handle your problems but also elevate your business to new heights. It's important to have a dependable partner, one that you can proudly showcase on the show floor.
While having an ideal partner with all these traits isn't always possible, when it does happen, it underscores the importance of your RFP process. Do you really need to stick to the same old approach?
In episode five, we explored the dos and don'ts of crafting an RFP for your next tradeshow booth. It was such a hit that we couldn't resist a part two! We've invited Mollie Stahl, Senior Account Executive at Rockway Exhibits + Events, a trusted resource, to join us again.
This time, she and Matt talk about:
- Why a typical RFP just isn’t cutting it anymore - Key questions to consider when crafting your RFP - What you should be thinking about when going out to RFP - Ideal process and biggest pet peeves
Start rethinking RFPs so you can get the best results. You do not want to miss out!
LinkedIn Mastery: Elevating Your Trade Show Presence with JD Gershbein Live On The Show Floor At ExhibitorLIVE
10 Sep 2023
00:15:57
Welcome to Event Marketing Redefined, where we explore the latest strategies and insights to help you succeed in the world of trade shows and event marketing. In this episode, we're diving deep into the power of LinkedIn and how it can transform your trade show presence.
Our special guest, JD Gerstein, founder of Owlish Communications and a pioneer LinkedIn strategist, shares his expertise on leveraging LinkedIn for trade shows and brand experiences. Whether you're an executive, business owner, entrepreneur, or part of a high-performing sales team, JD's insights are invaluable.
Discover how to craft a compelling LinkedIn profile that resonates with your ideal clients and prospects. JD reveals the secrets to using LinkedIn not just as a networking tool, but as a content creation and engagement platform. Learn why building relationships on LinkedIn is crucial for your trade show success and how to avoid the common pitfalls.
Join us on this journey to LinkedIn mastery and take your trade show presence to new heights. JD Gerstein's advice and actionable tips will leave you inspired and ready to make LinkedIn a cornerstone of your event marketing strategy.
Tune in now to elevate your trade show game with LinkedIn mastery!
Ep 53 | Event Design: Current Trends, Newest Innovations, and What Is Coming with MigueI Neves
06 Sep 2023
00:45:49
As the industry bounces back from the pandemic, event planners and marketers are grappling with important questions: Where do we go next in this rapidly evolving landscape? How can we navigate the rising costs that have become prevalent in 2023? What exactly does the 'new normal' look like?
Matt Kleinrock reunites with Miguel Neves in this exciting episode of “Event Marketing: Redefined” as they share their insights, helping listeners gain a solid understanding of the industry's potential for success amidst challenges.
Miguel is the Editor-in-Chief at Skift Meetings and a renowned figure in the meetings and events sector. Skift Meetings, a trusted publication, serves as the compass for global meetings and event professionals, offering guidance and inspiration about innovation in the meetings industry.
With a pulse on the event tech sector and a strong presence in the global online event professional community, Miguel brings a wealth of knowledge and experience to the table.
They both touch on:
- The idea of pipeline impact - Top trends currently occupying the minds of event planners - The impact of Gen Z and Millennials as emerging buyers in the events space - Importance of interpersonal relationships in the event experience - The role intentional design plays
Tune in to learn from industry experts, expand your knowledge, and equip yourself with the tools needed to thrive in the dynamic world of events!
Designing Immersive Brand Experiences at Trade Shows with Christina Piedlow Live On The Show Floor At ExhibitorLIVE
03 Sep 2023
00:25:03
In this special episode, we're thrilled to have Christina Piedlow, President & CEO at TPG Trade Show & Event Marketing. Join your host, Matt Kleinrock, in an engaging discussion to dive deep into the art and science of creating unforgettable brand experiences in the dynamic world of trade shows.
Discover proven strategies and innovative approaches that can transform your trade show presence from ordinary to extraordinary. Explore the importance of pre-event planning, interactive booth designs, and engaging content development that captivates your target audience. Learn from real-world examples and success stories that demonstrate the impact of immersive experiences on brand perception and ROI.
Whether you're an event marketer, business owner, or simply curious about the future of trade show marketing, this video offers invaluable insights and practical tips to help you craft memorable brand experiences that leave a lasting impression.
Join us on this journey to unlock the secrets of designing immersive brand experiences and stay ahead in the competitive world of trade shows. Don't miss out—hit that play button and elevate your trade show game today!
Ep 52 | Empowering Companies and Promoting Diversity in Event Activations | Eventist365 Podcast with Yanique DaCosta
30 Aug 2023
00:31:59
Do you want to know how to create enriching and comprehensive brand experiences for event and trade show attendees that also promote diversity and inclusivity?
In this episode of Yanique DaCosta's podcast "Eventist 365," Matt Kleinrock, CEO of Rockway Exhibits + Events, shares his insights and experience on the topic. Through Yanique's show, you can discover how professionals in the corporate event industry navigate the chaotic event world to transform their ideas into memorable experiences.
Some of the things they discussed:
- Matt’s top brand activation projects and the creative process involved - How to encourage team members to step out of their comfort zones and achieve extraordinary results - Using leadership positions in the event industry to promote diversity and inclusivity among workforce and attendees - The must-attend event for every event marketing professional or planner
Yanique was a previous guest on “Event Marketing: Redefined,” where she and Matt delved into the nuances of design in event marketing. Be sure to check out episode 23, titled "Biggest Mistakes to Avoid in Graphic Design for Tradeshows (And How to Do It Greatly)," if you haven't already listened to it.
Strategies for Elevating Trade Show Value with Clare Conway Live On The Show Floor At ExhibitorLIVE
27 Aug 2023
00:23:33
Join us for an illuminating discussion as we delve into the art of elevating trade show value with the dynamic insights of industry veteran, Clare Conway. This session unveils powerful strategies to transform your trade show experience into a high-impact engagement platform.
Discover how to conquer challenges such as lead retrieval, lead generation, and ROI tracking, while aligning sales and marketing efforts for maximum impact. Clare Conway's expertise shines as she shares her vision for the future of trade shows, integrating technology, interactive experiences, and innovative sponsorship options.
Tune in to gain actionable insights that will revolutionize your event marketing approach, all in the company of one of the industry's leading voices. Don't miss this opportunity to redefinetrade show success.
Sloppy seams. Sagging walls. Zero strategy. If your booth looks like you don’t care, that’s exactly what your audience will believe.
Too many companies treat trade shows like a checkbox, not a channel. They work with order takers, cut corners to save costs, and focus on the wrong things… then wonder why the event didn’t deliver.
But on the floor, it shows. Dull design. Generic messaging. An experience no one remembers. And the worst part? You’re spending real money on that.
In this episode, Pablo Gonzalez joins Matt to talk through what a high-impact booth actually looks like, and how to flip the conversation from “just get it done” to “make it count.”
Learn:
✅ How to spot order takers vs. partners who elevate your strategy
✅ What truly great booths have in common (hint: it’s not the size)
✅ Why booth ROI starts way before install—with the right people in the room
If you’re serious about turning your trade show into a real growth driver, start here.
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Connect with Pablo Gonzalez LinkedIn: https://www.linkedin.com/in/pablotheconnector/
Connect with Matt Kleinrock LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ Company: https://rockwayexhibits.com/
🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined
Ep 51 | From Idea to Design: How Experiential Tradeshow Booths Come to Life With Donnie Miller
23 Aug 2023
00:54:51
Everyone is trying to be more experiential these days and have great ideas around it, but few people know what it takes to bring those ideas to life.
That's why we'll be talking about going from idea to design on the next stop of the Event Marketing: Redefined Summer Tour!
Our host, Matt Kleinrock, has decided to bring in his most trusted resource for designing experiential trade show booths: Donnie Miller, the Creative Director at Rockway.
Donnie has a unique gift of being able to take a great idea, bring stakeholders together, and show how everything will come together around a common objective... and he's going to show exactly how he does that!
You'll learn:
- How to build support around a concept in order to get it built - What needs to happen in order to make an experiential theme turn into a narrative that attendees will understand and tell as a story - How to include experiential in with all the other things your booth needs to accomplish without becoming too busy - and more!
Bring your notebooks and thinking caps because this will be one of the most practical shows we've done yet! Great questions are welcome.
Evolving Trade Show Experiences with Danica Tormohlen Live On The Show Floor At ExhibitorLIVE
20 Aug 2023
00:13:55
Dive into the dynamic world of event marketing as Matt Kleinrock engages in a captivating conversation with Danica Tormohlen, the driving force behind Exhibitor News Network. Danica brings her 25 years of industry expertise to the forefront, offering a fresh perspective on the ever-evolving landscape of trade show booths and brand experiences.
Join us as we explore the latest trends, industry challenges, and innovative strategies that are shaping the future of event marketing. From cutting-edge design trends to navigating budget constraints and the powerful resurgence of in-person events, Danica provides invaluable insights that shed light on the path forward for exhibitors and event marketers.
Tune in for an engaging discussion that reimagines the way we approach event marketing and discover how Exhibitor News Network is paving the way for a new era of success.
Ep 50 | Resetting Event Marketing Standards: Disrupting the Traditional Approach and Changing the Narrative with Aaron Kaufman
16 Aug 2023
01:00:52
The world of event marketing stands at a pivotal crossroads. Traditional approaches, once hailed as the gold standard, have become stagnant and fail to leave a lasting impact. It's time to confront the elephants in the room and break free from the suffocating shackles of 'this is how it's always been done.'
As an industry, we bear the responsibility to address deep-rooted problems that have plagued us for too long. Sweeping them under the rug is no longer an option. We must shine a light on the challenges we face and find innovative solutions that propel us forward.
For this vital conversation, we needed a guest with tenacity and conviction. That's why we invited Aaron Kaufman, an influencer, speaker, and President at Fifth Element Group Inc. His exceptional insights have earned him a well-deserved spot among The 100 Most Influential People in the Event Industry.
Teaming up with Matt Kleinrock, CEO of Rockway Exhibits + Events, they fearlessly delve into:
- A fresh and unfiltered perspective on the event industry - Overcoming outdated standards, guidelines, and barriers to entry that hinder progress - Unraveling the overall problems plaguing the event and trade show world - And much more!
Get ready for an episode of “Event Marketing: Redefined” that dares to be honest, forward-thinking, and unapologetically bold.
Designing Immersive Experiences: A Game-Changer for Event Marketers with Dave Walens Live On The Show Floor At ExhibitorLIVE
13 Aug 2023
00:24:18
Join Matt Kleinrock as he sits down with industry veteran and CEO of Exploring Inc., Dave Walens, in this captivating interview.
Discover the latest trends in the event marketing industry, including the resurgence of in-person events, the power of immersive experiences, and the evolving role of design. Get insights into how Walens' company, ID3 Group, is redefining brand experiences through custom-themed environments, innovative technology, and a forward-thinking approach.
Find out how technology, AI, and a creative workforce are shaping the future of event marketing, and learn about the importance of thinking bigger to stay ahead in this dynamic industry. If you're an event marketer looking to elevate your brand experiences and drive results, this conversation is a must-watch.
Ep 49 | Thinking Like a Marketer: How to Tie Trade Shows to Business Goals | Skift Meetings Podcast with Miguel Neves
09 Aug 2023
00:46:16
This is a message we'll never tire of repeating: the key to trade show exhibit success lies in thinking like a marketer, and it requires intention and strategy.
In this special episode, Matt Kleinrock, CEO of Rockway Exhibits + Events, was a guest on another podcast. Together, they explore the art of building a brand through trade show exhibits and events.
Skift Meetings, a podcast for event professionals, showcases the industry's leading innovators, delves into the latest advancements in event technology, offers insightful case studies of successful events, and presents novel perspectives on event design.
Matt sits with Miguel Neves, sharing invaluable insights on creating a powerful and impactful trade show experience that aligns with your business goals.
They cover these topics:
- Thinking like a marketer to build a brand and drive real results - The power of intentional in-person events - Rockway Exhibits + Events' transformation from exhibit house to a strategic partner, creating booths aligned with business goals - And much more
This episode is packed with valuable trade show tips and practical advice that will change how you approach creating a successful exhibit experience.
Elevating Experiences and Maximizing ROI with Jaclyn Gilio Live On The Show Floor At ExhibitorLIVE
06 Aug 2023
00:18:08
Join us for an insightful conversation with Jaclyn Gilio, a Marketing Events Specialist from VertexOne, as we explore the world of event marketing redefined. We dive into Jaclyn's journey as a CTSM candidate, her quest to find a new exhibit house for VertexOne, and her pursuit of innovative ways to showcase and amplify their software.
Discover the importance of creative engagement, driving qualified leads, and the exciting trend of immersive booth experiences. Learn how return on experience (ROX) takes center stage in Jaclyn's strategy, making events memorable and impactful for attendees.
Gain valuable tips on networking, event planning, and creating memorable booth experiences that leave a lasting impression on your audience. Tune in to explore the future of events and the power of making connections beyond the trade show floor. Don't miss this engaging episode filled with practical insights from an event marketing expert!
Ep 48 | Pre & Post Show Marketing Strategies For Maximum ROI with Doug Foley
02 Aug 2023
01:04:48
It’s easy to get caught up in the excitement and buzz surrounding the days you spend at a show or event. But what many fail to recognize is that the true driving force behind your return on investment lies within the other 362 days of the year. It's during these seemingly ordinary days that the groundwork for success is laid, and yet, it often goes unnoticed and unmentioned.
Take trade shows as an example: they’re a fantastic opportunity for companies to showcase their products or services and connect with potential customers. However, one crucial aspect that is often overlooked is the implementation of pre and post-show marketing strategies. These strategies play an instrumental role in achieving success, yet they frequently take a backseat to flashy exhibits and gimmicks.
Do you have a compelling campaign in place to drive quality attention to your booth? What happens when the show wraps up?
Join us on "Event Marketing: Redefined" as Doug Foley, President of Giant Goat, an acclaimed digital marketing agency specializing in custom, data-driven strategies, shares his expertise with his college friend and host, Matt Kleinrock. With features on Entrepreneur and Forbes, Doug brings a wealth of knowledge to the table.
Known for his hit podcast, "The Happiness of Pursuit," where he explores how ordinary individuals transformed their passions into extraordinary lives, Doug is also the #1 Amazon Best-Selling author of "Breakout Blueprint: How to Find Your Passion, Take Action, and Build a Lifestyle Business."
They'll cover:
- Driving targeted traffic to your booth (with a formula for successful emails) - Crafting the ideal follow-up strategy - Leveraging advanced data from shows and organizers - Thinking like a marketing executive when choosing events - Plus, many more invaluable insights!
It is vital to recognize the immense impact that effective pre and post-show marketing can have on a company’s overall results. By prioritizing these strategies, you can maximize your visibility, engagement, and ultimately your success at trade shows.
Experiential Marketing Unplugged: How Personal Connections Transform Brands with Tiana Magdamo Live On The Show Floor At ExhibitorLIVE
30 Jul 2023
00:15:34
Join us for a captivating conversation with Tiana Magdamo, a seasoned event marketer, as she shares her insights and experiences in the ever-evolving world of event marketing.
In this interview, we explore the significance of experiential marketing, its role in creating brand experiences that transcend traditional metrics, and the power of forging genuine connections with audiences.
Discover the strategies and secrets behind executing successful trade show booths, captivating audiences, and leveraging technology while preserving the essential human element in an increasingly tech-driven landscape.
Whether you're an event marketing enthusiast or a seasoned professional, this interview will inspire you to rethink your approach to event marketing and redefine your strategies for an impactful and engaging future. So tune in to gain valuable insights that will help you stay ahead in the dynamic world of event marketing.
Ep 47 | The Biggest Risk to an Event Marketer’s Career: Forgettable Events With Phil Mershon
26 Jul 2023
00:51:22
As event marketers, our ultimate goal is to create impactful experiences that resonate with attendees long after the event concludes. We invest countless hours in meticulous planning, thoughtful design, and innovative execution… but in a fast-paced and ever-evolving industry, there is a looming risk that can potentially hinder our career growth—forgettable events.
Hosting forgettable events can have far-reaching consequences, not only affecting one’s professional reputation but also eroding the trust of both clients and attendees, potentially limiting future opportunities.
Understanding the critical distinction between unforgettable and forgettable events is essential. That's why we've enlisted the expertise of Phil Mershon, the Director of Experience at Social Media Examiner, to help us gain valuable insights into this subject.
Phil is not only a seasoned speaker and trainer but also the author of "Unforgettable: The Art and Science of Creating Memorable Experiences," showcasing his passion for designing unforgettable moments.
Tune in to learn:
- Key characteristics that distinguish unforgettable events from forgettable ones - The event and audience brainstorming process - How to use technology and social media to elevate the event experience and create unforgettable moments - And much more!
This is a fun conversation that will stay with you for a long time! Listen as we unravel the secrets to creating unforgettable events and explore the profound impact it can have on the career of every event marketer.
Trade Show Booth Success: Expert Strategies and Trends with Nicole Maves Live On The Show Floor At ExhibitorLIVE
23 Jul 2023
00:10:34
Join me, Matt Kleinrock, as I delve into the world of event marketing redefined with Nicole Maves, a seasoned Trade Show & Event Specialist, during our exciting coverage of Exhibitor Live.
In this engaging conversation, Nicole shares her experiences and valuable insights on the latest trends, challenges, and strategies in the trade show industry. Discover how she navigates international shows, deals with freight challenges, and leverages technology, including social media, to make events successful.
Don't miss out on this informative discussion that offers practical advice for both seasoned professionals and budding event marketers.
EP 155 | Fixing the Sales Handoff: How Event Marketers Can Drive Follow-Through and Results
20 Aug 2025
00:48:21
The post-event handoff to sales is where so many event programs lose steam.
Leads get cold. ROI disappears. And all that effort on the show floor doesn’t translate to results.
But it doesn’t have to be this way.
In this fourth installment of our “Back to the Basics” summer live series, Matt Kleinrock and Coty Adams (Director of Sales + Marketing at Rockway Exhibits + Events) break down the musts for a successful sales handoff so your hard work doesn’t get lost in the shuffle.
Here’s what you’ll take away:
✅ Exactly which parts of the handoff event marketers can (and can’t) control
✅ How to advocate for your team and get sales to follow through
✅ Simple ways to set expectations and create accountability
If you’re tired of watching your post-event leads disappear, this is your blueprint for turning event energy into measurable impact.
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Connect With Us
Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined
Ep 46 | Building a High-Performance Event Marketing Team | Best Places To Lead w/ Jerry Macnamara
19 Jul 2023
00:47:42
On this special episode of “Event Marketing: Redefined,” we’re featuring another podcast that Matt Kleinrock, CEO of Rockway Exhibits + Events, guested on.
He recounts with his good friend and mentor, Jerry Macnamara of “Best Places to Lead,” his journey of leading and guiding the company through the COVID pandemic and coming out stronger than ever.
Prior to the pandemic, Rockway was an average to good business. But when COVID hit, they faced unprecedented challenges that threatened their very existence.
They had a conversation about:
- How Matt led his team through challenging times - Why profitability ensures success - The importance of aligning incentives and delivering on promises - The truth of what it takes to build a strong company culture - Why event marketing is just another underutilized marketing channel - And much more
Leadership is not immune to challenges; even the best can stumble. This episode is a must-listen if you want to learn how to become a better leader and navigate through crises.
Revolutionizing Trade Show Experiences through Collaboration and Advocacy with Jessica Sibila Live On The Show Floor At ExhibitorLIVE
13 Jul 2023
00:20:36
Join me, Matt Kleinrock, as I sit down with the incredible Jessica Sibila, the Executive Director of The Exhibitor Advocate, in a riveting conversation. Together, we dive deep into the world of trade shows and the pivotal role of amplifying exhibitor voices. We explore the critical need for collaboration among exhibitors, show organizers, and suppliers to drive real change in the industry.
Get ready to discover the innovative solutions we discuss to address rising costs, enhance communication, and unlock unparalleled value for exhibitors and event marketers alike. Jessica shares practical resources and tools offered by The Exhibitor Advocate, empowering exhibitors to navigate challenges and achieve resounding success in this dynamic marketing channel.
Don't miss out on this enlightening conversation as we uncover the power and potential of exhibitors in shaping the future of trade shows.
Ep 45 | Implementing B2C Creative Brand Strategies In B2B Event Marketing with Rob Drury
12 Jul 2023
00:56:50
B2C events and activations are known for pushing the boundaries of creativity, igniting memorable experiences, and captivating audiences with their out-of-the-box ideas and unique approaches.
In today’s fiercely competitive landscape, where brands are vying for attention and striving to make lasting impressions, B2B events have the opportunity to draw inspiration from the B2C playbook.
That’s why we have invited Rob Drury, founder of Cartwheel & Co., an experiential and integrated marketing agency, to join us on the podcast and draw from his extensive experience working with B2C brands.
With a remarkable track record spanning over two decades, he was the creative mind behind some of the buzziest immersive activations and events like SXSW and San Diego Comic Con.
In this episode, they'll discuss:
- The innovative and distinct nature of B2C events and activations - The relevance of B2B events adopting B2C approaches - The importance of prioritizing ideas over design in creative event work - The ROI potential of brand activations and digital reach post-events - Strategies for maximizing collaborations between companies and event marketing partners
Tune in to this latest offering of “Event Marketing: Redefined” and revolutionize your B2B event marketing strategies with B2C creativity and insights from an industry expert.
CTSM Program Takeaways w/ Marsha Bivins Live From The Trade Show Floor At ExhibitorLIVE
07 Jul 2023
00:14:11
One of the biggest reasons we heard event marketers were coming to ExhibitorLIVE is the CTSM program they offer to level up your career.
Marsha Bivins was one of those vent marketers, and she joined us to share a bunch of really practical takeaways from what she’s learning, and what she’s planning to implement.
Ep 44 | The Difference Between Experiential Marketing Strategies Between Agencies, Associations, or Brands with Nancy Touhill
05 Jul 2023
00:41:24
Today we delve into the fascinating world of experiential marketing strategies across diverse sectors—agencies, associations, and brands.
In this captivating discussion, we are joined by Nancy Touhill, the Global Head of Event Marketing at LexisNexis Risk Solutions.
Nancy brings a wealth of experience to the table, having worked across multiple domains throughout her career. From her agency roots to her association involvement, and now spearheading event marketing for a brand, she offers an invaluable perspective.
Gain unique insights into how these entities approach event marketing, discover the key differentiators, and unlock the secrets to success in this dynamic industry.
What she discussed with Matt:
- How her career path shaped her ability to thrive in the fast-paced event marketing industry - The crucial relationship between events, marketing and sales - Evaluating strategy on a case-by-case basis - Key takeaways from her previous roles - And much more!
Tune in to this episode of “Event Marketing: Redefined” that's sure to inspire and enlighten!
Connect with Nancy:
On her LinkedIn: https://www.linkedin.com/in/nancy-touhill-2a419831/
Connect with Me:
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined
Capturing Leads With Interactive Digital Experiences At Your Booth w/ Eitan Magid Live On The Show Floor At ExhibitorLIVE
02 Jul 2023
00:15:05
Discover how Popshap, a leading interactive solution provider, is transforming trade show booths and brand experiences with its cutting-edge Digital Interactive Touchscreen Kiosks.
In this episode of Event Marketing: Redefined, Matt Kleinrock interviews Eitan Magid, CEO of Popshap, as they discuss the trending use of interactive screens, software customization, ROI tracking, and the importance of engaging attendees in the digital age.
If you're an event marketer looking to enhance your company's presence and attract high-value leads, this episode is a must-watch.
Ep 43 | A Step-by-Step Guide to Building Your Event Marketing Program From the Ground Up with Rebecca Abram
28 Jun 2023
00:44:06
Executing events the right way can greatly benefit a brand or company and have a significant impact. But with multiple components involved, it can be challenging to create an event from scratch without losing sight of your objectives or missing crucial details.
How do you ensure you are setting the event up for success, rather than failure?
To guide us through the intricate yet rewarding process, we have Rebecca Abram, who serves as the Sr. Strategic Events Marketing Manager at Calendly and has landed a 6-figure deal since joining the company. With her expertise, she is actively involved in building Calendly’s event program from the ground up.
In this engaging episode of "Event Marketing: Redefined," she shares her know-how on:
- The steps involved in building an event from the ground up - Diving deep after establishing the WHY and SMART goals - How to track and identify people in the pipeline - Creating sales alignment, despite its challenges. - What the creative process looks like
In Rebecca's words, if events are executed properly, they are a "great proof point for helping to build out the rest of the program as you are starting to train internal teams on the value and function of events."
Stick around if you're eager to learn more, as this conversation is bound to offer valuable insights for everyone!
Bringing Trade Show Lessons Back To Your Team w/ Jennifer Ramczyk Live from ExhibitorLIVE
23 Jun 2023
00:12:08
Jennifer Ramczyk was like so many of your buyers- a one person team at a trade show looking to get educated on what is happening in the industry, trying to find new ideas, and hopefully make a few connections to add to her network… all while needing to come home with a compelling reason for why she should return to ExhibitorLIVE with her boss.
Understanding that mindset will help you as an event marketer, and you’ll also get some ideas for why you may or may not want to bring your team to ExhibitorLIVE next year.
Ep 42 | Getting The Message Right: The Key To Success With Experiences with David Fischette
21 Jun 2023
00:45:16
To make an experience truly unforgettable, it's not enough to rely solely on the event itself.
The key to success lies in crafting a compelling message that effectively communicates your brand's story and goals. Without a powerful and persuasive message, your experience might fall short of making a lasting impact.
For those curious about the intricacies of messaging strategy, we've got a special treat for you as we welcome David Fischette on this episode of “Event Marketing: Redefined.”
David is the Founder, CEO, and Chief Creative at Go West Creative (GWC). He has over 38 years of experience helping big global brands in telling their stories so they can better relate to their target audiences and motivate them to take action.
He joins Matt to discuss:
- Crafting messaging and seamlessly integrating it into experiential strategy - How to tell a story and narrative through activations - Virtual and event production - And much more!
If your to-do list this year involves refining your messaging and creating experiences that resonate and leave an impactful impression, this is the place to be.
Connect with David:
On his LinkedIn: https://www.linkedin.com/in/david-fischette-0119b3/
Connect with Me:
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined
What Has Changed In The Trade Show Industry w/ Jason Weddle LIVE from the Trade Show Floor at ExhibitorLIVE
18 Jun 2023
00:22:07
The beauty of trade shows is the “watering hole effect”- being able to rub shoulders with prospects, clients, experts, and even competitors.
This is why when I ran into Jason Weddle, CEO of Hamilton, I asked him to come onto the podcast to talk about:
The evolution of talent in the exhibit industry
New trends being done internationally by our best client
The changing value proposition of shows and exhibit houses
And much more!
It’s great to talk to a season veteran growing another great team. We are all part of the exhibit ecosystem and bring value to each other.
EP 154 | Back to Basics with Partners: How to Lead Shared Events Without Losing Your Strategy
13 Aug 2025
00:51:43
Whether you’re collaborating with external partners, internal teams, or cross-functional stakeholders—shared events come with shared pressure. And if you’re not careful, your strategy can get lost in the noise.
Suddenly, you’re managing 20 different opinions, 5 conflicting goals, and a booth space that feels more like a compromise than a campaign. The event might still “run,” but it rarely delivers what it could have with true alignment.
For the third episode of our “Back to the Basics” summer live show series, we’re digging into one of the trickiest fundamentals: how to stay focused, aligned, and intentional when you’re not doing it alone.
Sonia Murphy (Senior Director, Marketing Events & Partnerships at SOCi) and Kassidy Gala Carpenter (Director, Global Events at World Fuel Services) return to the show to share what actually works when collaboration is non-negotiable.
What you’ll take away:
✅ What it looks like to lead when the event isn’t 100% yours ✅ How to balance shared input with strategic clarity ✅ Post-event follow-through: who owns what, and how to stay accountable
Planning a shared activation or juggling competing inputs? This is your roadmap to leading shared events with confidence.
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Connect with them Sonia Murphy: https://www.linkedin.com/in/soniamurphy/ Kassidy Gala Carpenter: https://www.linkedin.com/in/kgalacarpenter/
Connect with Matt Kleinrock LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ Company: https://rockwayexhibits.com/
🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined
Ep 41 | The Value Of Tailoring Your Message To The Specific Event (And How To Execute It) with Tavar James
14 Jun 2023
00:49:38
What distinguishes a great event marketer from a good one is their strategic thinking and intentionality towards their brand's narrative.
Great event marketers tailor their messaging to fit each specific event, rather than relying on a single message that has worked in the past for multiple events. They go above and beyond a "good enough" mindset and put in the necessary effort, ultimately achieving exceptional results.
It's not every day you come across individuals who think on a different level, and Tavar James is certainly one of them.
When Matt Kleinrock, CEO of Rockway Exhibits + Events, had a conversation with James as the Global Head of Events & Sponsorships at Riskified, he was blown away by the thought-provoking dialogue.
Not one to be held back by the odds stacked against him, Tavar's inspirational rise to the top from the hospitality industry to events, as a minority, only fueled his passion to, in his own words... “bring people together in creative and strategic ways to engage and amplify a brand's message...whatever that message may be."
On this episode of "Event Marketing: Redefined," they discuss:
- How he moved up the ranks as a minority in event marketing - Asking the right questions to get promoted - What to do when you’re worried about cuts to your event budget - What it takes to be a successful event marketer in today's industry - And much more!
Any event marketer who wants to understand and navigate the upcoming challenges and opportunities should definitely watch or listen to this conversation.
Connect with Tavar:
On his LinkedIn: https://www.linkedin.com/in/tavarjames/
Connect with Me:
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined
The Language of Event Marketers | Live On The Show Floor From ExhibitorLIVE w/ Kodi Morton
11 Jun 2023
00:15:39
Kodi Morton came to ExhibitorLIVE to learn from their CTSM program and find community with her people, event marketers.
Lucky for us, we found HER!
This was a great conversation with a real event pro on the show floor talking about the formation of an event marketer, the trends on the show floor, and the "path to promotion town".
We need more of these conversations!
For the best trade show booth strategy in the business- intentional design, great customer service, and no more sleepless nights- go to Rockway Exhibits + Events
Ep 40 | How to Create an Experiential Tradeshow Booth Strategy that Connects with Your Audience with Ian McGonnigal
07 Jun 2023
00:55:35
Are you tired of seeing attendees walk past your tradeshow booth without a second glance?
Tradeshows can pose a tough challenge to event marketers: it’s a unique opportunity to showcase your brand and engage with potential customers, but you only have a limited time to leave a lasting impression.
To stand out from a sea of booths, you need to be intentional about crafting an experiential booth strategy that connects with attendees on a deeper level.
That’s why in this episode of “Event Marketing: Redefined,” Ian McGonnigal joins Matt Kleinrock, CEO of Rockway Exhibits + Events, to discuss practical and applicable steps to get started. Ian is an experiential and event marketing expert with 30 years of strategic marketing leadership in multiple industries.
With an impressive 13-year career at renowned agencies like Jack Morten and George P. Johnson, Ian has honed his expertise and now stands at the helm of his own venture, Experiential Executive LLC.
Learn the following:
- How to think about strategy - Actionable steps to effectively execute and craft your own strategy for events and tradeshows - Why it pays to have an experiential tradeshow booth nowadays - Measurement and analytics - And much more
Take part in this discussion as we uncover the art of crafting an experiential tradeshow booth strategy that resonates with your audience, leaving a lasting impression that goes far beyond the event itself.