Explorez tous les épisodes du podcast EstiHQ: The Beauty Business Growth Podcast

I just interviewed Marija DeVita of Tala Wellness in Summerville, South Carolina — and within about 5 minutes of talking to her, I understood why she has clients who have stayed with her for 13+ YEARS and 110+ Google reviews.Marija is hilarious. Quick-witted. Charismatic. And most importantly…She is MEMORABLE.And that’s one of the biggest lessons from this interview.We talked about:

•  How her recent Open House brought in 29 people — including 10 new prospects — and 2 of those new people purchased bundles
•  Why she purposely sits at community tables in coffee shops and starts conversations
•  How she uses humor and shock value to make sure people remember her
•  How she partners with local artists and displays/sells their artwork inside her business
•  Why her goodie bags contain her BEST stuff, not the cheap leftovers
•  The hilarious way she personalizes gift cards so both the buyer AND recipient remember the experience
•  Why she creates little events and “Girl Time” opportunities instead of waiting for clients to magically appear
•  The HUGE difference between a transactional client and a relationship client
•  Why she once dressed like an ELF and took photos with her clients 
•  Why some of her clients literally have pictures of Maria framed alongside their family photos
•  And why estheticians should STOP SLEEPING ON FACEBOOK. If you think FaceBook is only for Grandmas, well: Grandma has daughters. Grandma has grandkids. And Grandma talks. 

But one of my favorite things about Marija?She understands that YOU are part of your marketing.Her grandmother was an herbalist and beekeeper in Croatia who delivered 483 babies with her own two hands.That’s a story you remember.Marija doesn’t try to sound like every other esthetician.She lets people know Marija.And that’s why this interview is worth watching.If you’re wondering why some estheticians have clients who constantly cancel while others have clients who will literally drive SIX HOURS to see them, watch this one.There is a BIG difference between getting someone to book an appointment……and building a relationship where they wouldn’t dream of going anywhere else.Marija understands that difference. Watch my interview with Marija DeVita of Tala Wellness below.And when you’re done, ask yourself:“What am I doing that makes ME memorable?”

Grace Sibilia didn’t build her business through luck or shortcuts. She hit the pavement, attended community events, networked, continued her education, stayed authentic—and worked her ass off.

In this EstiHQ interview, Grace shares her humble beginnings and the real work it took to reach six figures.

Her advice:

✅ Never take anything for granted
✅ Keep learning
✅ Show up in your community
✅ Network consistently
✅ Be sincere and authentic
✅ Don’t be afraid of hard work

One quote from Grace says it all:

“If you do what you love and it comes from the heart, the money will follow.”

If you’re an esthetician building your business—or feeling discouraged by where you are right now—watch this interview. Grace’s story proves that where you start doesn’t determine where you can finish.

🎥 Watch now and tell me your biggest takeaway in the comments.

How many times have you felt stressed in your life and couldn't figure out why? Have you ever thought to yourself, "if I could just make up my mind, life would be so much easier" ?  

Many estheticians and other professionals get stressed out about business. They don't know what to do, where to go next, how to grow their practice or how to compete with other business. This stress can effect your life and your family. In this video, I explain another strategy I use in my life and career that helps me solve this issue that may work for you as well.  

What are some of the decisions you are not making? Pick a side and go for it.  Like a good friend of mine would say, "Either take a poop or get off the pot."

For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):

Beauty Biz Launch

https://www.facebook.com/groups/beautybizlaunch

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Do you sacrifice time with paying clients in order to spend time with people who just might become clients that you are comfortable with?  My goal isn't to be someones friend. Its not even to make a sale. Its to help them solve their problems and reach their goals. In that process a lot can develop, friendship, respect, and of course the sale...

I've been guilty of choosing to work with people and spend more time with them just because it was comfortable. I quickly learned that the people that wanted the most of my time, were not my ideal client. They just had a lot of spare time on their hands... But my time is $$$

Who is your ideal client?

My ideal client is someone in pain or with a problem I can help them fix. They are not there for the 60 minutes, but there to fix a problem (which can take 15mins or 90mins)...  So when it comes to business and skincare treatment. My goals are:

1. Not to offer "relaxing facials"... sure people may come for them, but I am not targeting them and they will be paying TOP dollar

2. The Profit is in the Pain. I am looking for people with a problem to solve: Acne, Rosacea, Bumpy Skin, etc

3. The more people I can see, the more people I can help, the more money I can make... its a Triple Win...

So can you create a skincare maintenance treatment that takes less time so you can book more people? What would it look like? What could you do or add so you can attract clients that value their time?

For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):

Beauty Biz Launch

https://www.facebook.com/groups/beautybizlaunch

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As a esthetician, is your income where you want it to be? Are there ways that you want to grow but don't know how? This video will give you the tools you need to be successful.

Step 1: What is your Point of View and Beliefs

Step 2: Be passionate about it.. sales is just a fancy word for transferring  your passionate beliefs to clients.

Step 3: Get client to question their OWN beliefs and actions

Step 4: Show how you are the solution

Step 5: Spread the word, play the game, extend your Beliefs & WIN!

Where to start: What is ONE thing you see a lot of clients doing wrong that can talk about? Start here.... 👇👇👇

For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):

Beauty Biz Launch

https://www.facebook.com/groups/beautybizlaunch

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Why are estheticians struggling to get the results they want from their social media? In this video, I talk about why this is the case and what you can do about it.

Whenever I write a blog post and share it on social media, I ALWAYS include images. It's a no-brainer. But a lot of estheticians think that just because they have an Instagram account, it will automatically generate sales for them. A lot of estheticians complain that their marketing is not working. They post beautiful pictures of their skin or lasers or pictures of their products and services, but they get zero engagement. Why? Because they aren't telling stories! They simply aren't giving people the information they want and need to know- what are the results people are noticing? How do these results increase self esteem? How does this increase confidence?

Add more about the results, the feelings, and (the secret weapon) what OTHERS are noticing about them... Do this consistently and long enough and you will increase your Social Media engagement sooo much that people will wonder if you hired a professional (only you will know the secret was this one tip I talked about today)..

Have you used this formula or are you guilty of just talking about products/services/openings/promotions? 👇👇👇

For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):

Beauty Biz Launch

https://www.facebook.com/groups/beautybizlaunch

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This is one of my favorite videos of all time. But don't listen to me ... I want you to watch it for yourself and decide if you can honestly say that you do the boring, daily things that lead to success... and why you deserve to make money from your business ... and WHY you deserve to have fun in your business.

Are you doing the daily BORING things that success requires?

If so, GREAT! Do more and become more.

If NOT, why not? Make a list and keep on it!! Yes?

For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):

Beauty Biz Launch

https://www.facebook.com/groups/beautybizlaunch

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A lot of estheticians are not asking enough questions to build a lasting relationship... they're asking them to straight bang (how rude). Listen up! This is gonna make you a lot more money in your practice. It really really will. So, here's why.

Are you guilty of trying to Bang instead of Build?

What are some of your favorite ways to BUILD New/Existing Relationships in your Business? 👇👇👇

For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):

Beauty Biz Launch

https://www.facebook.com/groups/beautybizlaunch

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If you're thinking about creating a digital course but don't know what to do next, this video is for you. I go over when it's a good time to create one, what the first steps are, and how you can get started.

What are your thoughts on this? Remember to TEST to be the BEST :)

For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):

Beauty Biz Launch

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A lot of you guys message me on Facebook and one of the questions that I hear all the time is "Should we hire a social media manager or should I do my own social media?" and I feel like there's a lot of miscommunication out there between social media managers and businesses, because I don't believe that every small business needs a dedicated social media manager. That's why I'm making this video today.

If it don't make Dollars then it don't make sense...

Guard your hard earned money...

If they cannot guarantee their work, then they DO NOT deserve your business....

What has been your experience with social media managers?

For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):

Beauty Biz Launch

https://www.facebook.com/groups/beautybizlaunch

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Sometimes I just had to suffer my way to success

Follow up with clients! Client retention is key in any business, no matter what industry you're in. If your clients don't trust you to be their go-to person and decide to look else where, then chances are they won't be contacting you the next time they have an appointment. Follow up with your clients, by all means.

If they loved your service, tell them so. Be appreciative of their business and keep in contact with them. Create opportunities for them to come back, review your services on social media and build a community around your spa that loves you and trusts you.

For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):

Beauty Biz Launch

https://www.facebook.com/groups/beautybizlaunch

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An eye-opening interview with Esthetician Rachel Lee Lozina on how she went from zero clients, to a 7-figure earner. She gives you the inside scoop on the industry and teaches you her tips and tricks that took her from starting out to where she is today.What makes a 7-figure earner? In this video you'll hear from Rachel, a licensed esthetician who is on a mission for commission and to pursue her dream as an entrepreneur. She shares how she turned her passion for skincare into a thriving business that isn't slowing down anytime soon. She also shares mistakes that cost her dearly when she first started. Most importantly, she offers some actionable tips and hacks you can implement into your current routine TODAY!!! Check it out!What are 3 things that stuck out for you?What action items are you going to take from watching this?What one person can do, YOU CAN DO! Yes?Are you a 6 or 7 figure esthetician? if so, I would love to interview you as well. Your knowledge and experience can help and inspire many others... DM me and we'll put it on the calendar — with Rachel Lee Lozina.

Do you hear that?

It's the universe continuing to whisper super awesome ideas in your ear, like a steaming cup of coffee. Maybe you've been ignoring those signs up until now. But if you forget to look harder, they will pass you by... completely unnoticed. This video is a message specifically geared toward estheticians but it could apply to any business owner. You are JUST one idea away from a HUGE Pay Day!!

What are some signs or whispers you've recently encountered?

What did you do? Did you act on them or Not?

For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):

Beauty Biz Launch

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Why did your clients choose you to be their esthetician?

You may think you know the answer and say things like:

• because I provide great service
• because I get them results
• because I care

But, did you ever ACTUALLY ASK them straight up? This is one of the most critical pieces of information you need to know why clients are choosing you, so you can do MORE OF THAT! But how can you know if you don't ask???

Your challenge today (if you choose to accept it). Text/DM your clients and ask them that question, "... just curious, why did you choose me as your esthetician?" the answer may not be what you expected... DO THIS today and post the responses you get in the comments below... 👇👇👇

PS: Don't assume you know... Ask and be sure.

For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):

Beauty Biz Launch

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How My Mom Talking SMACK Got My Clients To LIKE Me More! Wait, What?

Inspiration is all around. You've heard the saying, "Turn that frown upside down." RIght? Well I learned this Phone hack by listening to my Mom talk smack, and I've been using it ever since to Build Good Will with my Clients. Give it a Try, you have nothing to lose and everything to gain

What is a small simple hack that you use to build good will with clients?

For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):

Beauty Biz Launch

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It's easy to get carried away, and go on a spending spree when building your esthetics business. It's a good thing that you are excited and want to grow this business as quickly as possible. BUT STOP RIGHT THERE! STOP SPENDING ALL YOUR MONEY! First test out your products, services, new tools etc. before making a major investment in them. Things that are a great idea on paper can be a total flop in real life. Testing things out such as new products or different services is part of being smart with your money and expanding your business at an optimal rate.

What is an investment you were EXCITED about in the beginning that just flopped (and it cost you a bunch)?

For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):

Beauty Biz Launch

https://www.facebook.com/groups/beautybizlaunch

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If you are an esthetician with a skincare retail (a skincare business of any kind), this is for you. __ I believe that in order to sell retail skincare products (or any retail product), one must first demonstrate how to use the product. And demonstration sets you apart from other estheticians and other businesses in your area- it's a great way to sell more retail products. Leading by example will help build a loyal customer base- not only because they followed along to gain knowledge, but because those customers can see that you actually use the stuff you are selling them, which gives them trust and the feeling that they know what they are going to get when they visit your skincare business.

When was the last time you demo'd your products on yourself?

For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):

Beauty Biz Launch

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Not all solo estheticians can be super stars or earn in six figures. But YOU can! The reality of running a business is that it is not easy. But never give up! Be careful with your time and money. Learn from other people's mistakes (and your own). Listen to this video and let it guide you into growing as a professional and more successful esthetician!

You Got this YO!! Fight the Devil within and be impeccable with your word...

What is something you recently told yourself you would do and then talked yourself out of (even though you know you should have done it)?? 👇👇👇

For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):

Beauty Biz Launch

https://www.facebook.com/groups/beautybizlaunch

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For Estheticians who are on social media looking for more engagement, bookings, clients and followers... every day we hear from fellow estheticians that they want more likes, comments and followers. And while it's definitely a good thing to have a large following (and active participation), there's a big difference between 'wishing' and 'doing'. In this video we'll be going over the one strategy you can use right now to start actively getting the new follows, likes and comments that you desire.

Don't WISH for it, WORK FOR IT! Build Your HOT 100 List and Get to WORKKKK!!

What has worked for you to Build your social following? Please share below and lets GROW like WHOA!! 👇👇👇

For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):

Beauty Biz Launch

https://www.facebook.com/groups/beautybizlaunch

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How Estheticians Can Print ENDLESS Money and Get Rich Forever

Imagine if every client you worked with NEVER Left and kept paying you month after month, where would your business be?

In this quick video I share with you my #1 secret to making money and becoming a RICH as an esthetician. You've probably wondered how some estheticians get sooo incredibly successful. Well, if you were to add up all the clients that they've worked with as a solo esthetician, and they continued to book with them month after month and never left... how much bigger would her business be?

This is the Secret to making BANK (not just money) as an Esthetician...

The question to ask yourself is how can I make my product, service, and experience soooooo good that people will never want to stop paying for it.

A lot of Estheticians are just not that good at creating a mind blowing results oriented experience that makes that client want to come in month after month.. and that is okay

Because you can put in the hard work, break up the entire client interaction journey, and focus on how you can make it better. Make it better to the point that your clients never stop paying you.

The purpose of your initial marketing/promotion is to get clients

The purpose of those clients is to get feedback

And you keep getting feed to make the product, service, results better, better, better

What can you do to better your client experience? I promise you this deep work is worth the effort... 👇👇👇

For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):

Beauty Biz Launch

https://www.facebook.com/groups/beautybizlaunch

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The answer depends on you and your skills to actually make those print media ads work for you. Because before you even start making your print media ads, you have to ask yourself, "are these print ads going to get the job done? Are they going to be profitable?"

And many people don't do any testing beforehand, they just assume that it's going to be effective. Facebook (and social media in general) though, is a very powerful and inexpensive way of testing your print ad before it even goes out.

It is a very quick way of finding out if the ad is right or not so that when it is printed in magazines or in newspapers, it has a better chance of being successful.

Have you had a profitable print ad experience? If so, do tell

For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):

Beauty Biz Launch

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If you own a spa or esthetician practice, your service package doesn't matter. Here's something I say all the time:   

Your services don't matter. Why not?   

Because your clients don't care about your services. They care about their results. They care about looking and feeling good in their clothing, interacting with people, and what other people think about their skin. So even if you have the best drugstore cleanser on the market (I recommend Wik'ed Skincare Face Cleanser), if your clients don't like it, you're screwed!   

So stop talking about services at length and start talking about products you have with great results from testimonials- because that's what's going to sell!  Do you talk more about services? Look at your last post, is it results driven? Screenshot it and post in the comments below so we can help each other improve with marketing. 👇👇👇  

For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):  Beauty Biz Launch https://www.facebook.com/groups/beautybizlaunch

We just dropped an exclusive interview with Yasmeen Ali, an esthetician who made waves with a savvy influencer marketing campaign! In this video, Yasmeen spills the tea on how she collaborated with local influencers, offering free beauty services in exchange for honest reviews and content.  From reaching out to influencers to the nitty-gritty of what worked and what didn’t, Yasmeen shares her journey, the lessons she learned, and the fantastic results she achieved—including several new leads, 50 fresh followers, and more! Don't miss out on this valuable insight! Click the video below to watch and learn how you can boost your beauty business using influencer marketing. Let's take our businesses to the next level together! 

I'm going to talk about why Estheticians care so much about what others think. It's a problem that I can't stand and that I don't want you to have. So let's talk about it! I will give you some strategies on how to stop caring right NOW, and then help you take action on it.

When was the last time you thought of the Queen or others that have passed? Life goes on, so stop caring what others think and START making moves NOW!! Yes?  

For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):  Beauty Biz Launch https://www.facebook.com/groups/beautybizlaunch

You want to Network at the local Chamber of Commerce... BUT,   

1. What do I say? 

2. How do I approach people? 

3. How do I not sound Salesy?  

Well.... It's Taco Tuesday so let's Taco-bout it :)   What works for you when you are networking? What events do you go to that helped you grow your business? 👇👇👇

For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):

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I have seen a few Estheticians post on their own Facebook Pages, asking how they can get more Google Reviews, so I figured I would give them a hand. Kohl's is one of the biggest retailers in America and they have a very specific process that you may not know about but will work for you.

Do you do this now? Give it a shot and report back 👇👇👇

For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):

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Winning in the skin care and beauty industry can be done by anyone if they are willing to pay the price. If you want to break your limit, you have to do things outside of your comfort zone. There are 2 types of people in this world: those that set goals and achieve them, and those that set goals and give up before getting started. Estheticians can easily hit six figures (and beyond) in the beauty industry if they are willing to do the work and pay the price without excuses.  

Do you work for your goals or do you wish for your goals? This could be the difference... 👇👇👇  

For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):  Beauty Biz Launch https://www.facebook.com/groups/beautybizlaunch

If you're not Following up, you're probably F***ing up and this is why...  Stats show that 80% of sales occur between the 5th and 12th follow-up... but I believe over 80-90% of estheticians don't effectively follow-up over 2 times... losing 80% of the business   Don't lose the business after doing all the hard work to create the interest... getting clients interested in your services is the hard part.. the follow-up should be the easy gentle reminders...  What are some EFFECTIVE ways you follow-up that has helped you get Bookings and Generate income??

For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):

Beauty Biz Launch

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Being self employed can be tough. Especially if you are working for yourself, there is no one that forces you to do the work. I mean, well there is a customer (and bills), but you have to force yourself to do the work that isn't fun or that you aren't good at.

When I worked for someone else in my industry, it was a lot easier to get motivated and stay motivated because we had a manager that forced us to stay on task. Now that I am my own manager, I have learned the hard way that motivation is not something you can will into existence.

So what can you do?

I found this Video to be true and therefore if I want to be a hero in my business, I need to create a villain...

If you have a clone nemesis that had NO FEAR... what would she be doing differently... Make a list, create your enemy and then work to beat your enemy.. What would be on your list? 👇👇👇

Estheticians Are Making Business Harder Than It Should Be. Please take a moment to watch this video about making business harder than it should be and why we should keep it simple.

Are you making business harder than it should be?

How many times do you post a week? Could you be posting more? What topics would appeal to your ideal client?

For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):

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Many believe you have to be patient in order to achieve success. That is simply not true. Many of the most successful estheticians became successful quickly because they were impatient from the beginning.They did not sit around and wait for results to come. Instead, they took action!

Have you ever been told to "just be patient"?  Did it work for you or not? If it did work, could you have gotten the results faster if you were IMpatient? 👇👇👇

In this video I implore you to be more vigilant with the words that you are saying to yourself. These are not innocent words, these are incantations. They might sound silly but they impact your subconscious and they impact how you present yourself to the world.

Have you ever said things like:

"I hate sales"

"I suck at marketing"

"I hate doing social media"

If so, you might be self-sabotaging your beauty business because sales, marketing, and social media are all important pieces of running a successful esthetics business...

What self-talk are you guilty of saying, and what is your new affirmation to replace it? 👇👇👇

For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):

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The beauty business (like many others) can be scary. Do you know everything there is to know about waxing, facials, or brows? Are you comfortable putting yourself out there as a beauty professional? Do you have clients that are happy with your services? Are you getting referrals from past customers? If your answer is 'no' to at least one of these questions, then marketing can help. But, it starts with you.

It is hard for clients to find you, if you are afraid to put yourself out there... THE SECRET: Be more afraid of NOT doing the marketing than doing it. If you are struggling with your business now and not changing anything, where will it be in 3-5 years?

Face the Fear and You'll Find the Fortune! Yes??

For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):

Beauty Biz Launch

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 Angela Branch is taking her beauty business to the next level by hosting events and spa parties – and it's paying off BIG time! In this interview, she reveals:
 How she got started with events and spa parties
 The strategies that bring in new clients and increase revenue
 Her top tips for planning unforgettable experiences If you’ve been thinking about adding events to your services, this is a MUST-WATCH! Catch the full interview now! What type of event or spa party would you love to host in your business? Let’s brainstorm in the comments!

A lot of estheticians focus on a lot of different things like facials, hair removal, teeth whitening, all the techniques, the products. But if you want to make $100,000 a year as an esthetician than you really need to focus on specializing in one thing. Remember the rule of 100. You can't sell everything to everyone because you'll always be at the mercy of what sells and what doesn't. So stick to 1 product and 1 channel and then fill up all that time you have on your hands with 1 customer avatar.

Would you consider using the Rule of 100? If So, what which 100? 👇👇👇

For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):

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Have you ever wondered why estheticians struggle to succeed? I have. Knowing that this industry is one of the only industries where you can work your ass off for years and still end up exactly where you started. Knowing that you can be surrounded by other successful estheticians and apply their success principles into your business but somehow it doesn't matter...I wondered WHY is there SO MANY people in THIS ONE industry who are not getting what they want out of it.

This is what I found....

Which one of these do you struggle with the Most?

So what is your plan to Handle it HEAD ON? 👇👇👇

For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):

Beauty Biz Launch

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In this video I teach you a super psychological trick for booking more new business, which is based on something we learned from the FBI. Get them to say YES by saying NO... wait, what?

Have you tried this before? If not, give it a go and let me know how it works...

For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):

Beauty Biz Launch

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Many estheticians, who are very smart and ambitious people, continue to pay more and more money in education. You may think this is a good investment because the more you learn, the more you earn. WRONG! Education has never been this inflated and prices are higher than ever! So why doesn't anyone talk about anymore? See how your skincare peers are burning money on skincare education without any ROI.

How much have you spent on learning additional skincare education vs. investing in sales/marketing education? 👇👇👇

For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):

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Several estheticians are struggling to pay their bills and wondering how they can grow their business. Sure, watching videos or reading articles on the internet helps but most of us have to be in a room with a potential client to learn something new. Most of the time, we use what we've learned and apply it in our own way. One thing about learning isn't right or wrong, just different ways of doing things. This video will give you a fresh idea instead of being sleazy and salesy... you'll make more money in the beauty business without being pushy or obnoxious.

If you change your goal from "Making the Sale" to THIS, you can double your sales within a year...

What is your goal when interacting with clients? Has it been working for you? 👇👇👇

For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):

Beauty Biz Launch

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Fear is one of the biggest reasons why a lot of estheticians don't market their beauty business enough. But if you think about it logically, most people either aren't ready or just don't want to your service right now (and that is ok).

So instead of expecting a yes and being disappointed, expect the no and be prepared. This is how to change this one belief that can change your business...

BONUS: I included one of my FAVORITE lines when someone tells me "I am not interested" and it works like charm (you're welcome)!

Comment Below: I expect the NO and this may be the one belief change that catapults your beauty business :)

For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):

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Getting rich as an esthetician can be done. In this video, I break down this secret process that you can use to build a business and a life for yourself that you deserve.

Stop trying to Go for the YES! It's Time to GO FOR NO!!!

Would this work for you? 👇👇👇

For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):

Beauty Biz Launch

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There's a myth that if you do things because you feel like it, then you'll fail. That if you're naturally lazy or naturally unmotivated, and that means you'll fail...but it turns out, the opposite is true.

Being driven by feelings is a recipe for disaster. If you have near-zero boundaries or a low tolerance for suffering, then there's no way that you can achieve greatness. Champions don't do what they feel like doing - they do what needs to be done whether they feel like it or not.

So, it's time to put your feelings to the side and get to work... This is how Legends are made. This is also how successful estheticians are made... Does this make sense?

Do you let your feelings steer you in the wrong direction?

For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):

Beauty Biz Launch

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So, you have a client or esthetician that disagrees with you, and they are very vocal about it. Resist the urge to snap back at them! instead, here is a simple technique that will allow you to maintain the peace.

Have you ever tried this? If so, what was the result?

If NOT, try it and report back :) 👇👇👇

For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):

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Come follow me on my journey from unknown, uncelebrated, brown bald guy to Esthetician Sales & Marketing specialist with over 20,000 followers in less than 2 years. I did this by following my own formula and this the exact one i used. This formula isn't a secret, but it does require persistence and work dedicated to your craft to be successful. And i am proof that it works for most people.

If you are NOT where you want to be as an esthetician; then chances are that not enough people know you or what you do. If you have a large enough following, you will never have booking of money problems.

Use my formula. I am proof that it works. If I can do it, so can you.

Does your personal FB page immediately show that you are an esthetician? or is it a confusing mess? That is a great place to start..

For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):

Beauty Biz Launch

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Ever wondered how some estheticians hit next-level success? Meet Maleah, the powerhouse behind Naked Skin Waxing!  Specializing in Brazilians, she’s already built a $250K business and is aiming for $400K+ this year. In my latest interview with Maleah, she opens up about:
 The strategies that took her from "just getting by" to thriving 
 How niching down to one service skyrocketed her growth 
 The mindset shifts that helped her level up Whether you’re just starting or looking to scale, Maleah’s insights are GOLD.  Don’t miss out on the strategies that could change your business!Who's ready to take their biz to the next level? What did you learn and how will you implement! 

Esthetician Business University is coming soon... stay tuned for the exact date. You could be the first to get access to modules 1-3 and start learning how you can take your esthetician business from zero to six figures.

Esthetician Business University is going to be a Game Changer for the beauty industry... You will have all the resources you need run a thriving business where we will work together and give you all the tools you need to set yourself up for success.. You're gonna love it!!!

What is a module/course you would like to see in Esthetician Business University??? 👇👇👇

For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):

Beauty Biz Launch

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Esthetician service menus are often very similar to one another; pricing and services aren't often competitively-differentiated enough. Customers then default to the lowest price, because they're not paying based on value - they're paying based on expectation. Having read a ton of business books (mostly related to working with the Department of Defense) one of my favorite things is the idea that 'the thing that you do is not what you should be focusing on- it's why you do it.' In short, differentiate your service offerings if you want to survive in a competitive environment.

And here is HOW to start that!!!  

For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):  Beauty Biz Launch https://www.facebook.com/groups/beautybizlaunch

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One of the most important things I learned when I started doing my own skincare was the importance of consistency. Of course, professional estheticians will tell you this ... but in practice, this is the part that their clients have the hardest time with.

They will have 5 products in their morning & evening routine but they will only do step one (or they are doing it wrong). When they get frustrated because nothing is happening or getting better, or worse yet ... when they see no improvement at all, wouldn't you ask them what and how they are doing their AM/PM skincare routines? Because, something isn't adding up?

This is the same for Estheticians and how they are using or posting on social media... Content is like different skincare products that are layered to work together.

Be Compliant

Be Consistent

Be Courageous

Its time to take the skincare advice you give to clients and apply to your business, Yes???

Create a plan!! Bang out some content.... get RICH!!!

For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):

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Here's the thing about success....there is no easy button that you can press that suddenly makes people know who you are and be impressed by you. I have worked in the esthetics industry for almost 2 years and I've seen thousands of estheticians come and go - many of whom were very talented and had a lot to offer their clients. 

But sadly, a lot of them didn't get to experience the success that they deserved because they weren't willing to put in the work. Success is a tricky thing to gauge, because most people don't ever get it right. In fact, most people gravitate towards instant gratification or immediate results, or even blame others or give up when things don't go their way instead of looking at where they are going wrong. When it comes to success these four words should be your mantra: Do I deserve it? (Chances are...no) Will I put in the work to get it? (Yes)

For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):

Beauty Biz Launch

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