Enterprise Product Leadership – Détails, épisodes et analyse

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Enterprise Product Leadership

Daniel Elizalde

Business & Entrepreneuriat

Technologie

Fréquence : 1 épisode/26j. Total Éps: 53

Welcome to the Enterprise Product Leadership podcast. Join Daniel Elizalde as he interviews Product Leaders on what it takes to launch Enterprise and Industrial products into the market. Whether you are a Product, Design, Engineering, UX, Data, or Business Leader, this show will give you insights into how top companies approach their products' lifecycle. Daniel Elizalde is the host of the Enterprise Product Leadership podcast. He is a Product Executive with over 20 years of experience, including former VP at Ericsson, former head of Products at Stem (GE-backed startup), and PM instructor at Stanford University. Learn more at danielelizalde.com.

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053: Cybersecurity for Industry 4.0: the good, the bad and the ugly, with Rob Dyson

Saison 2 · Épisode 53

mardi 26 octobre 2021 • Durée 34:43

In this episode of the Enterprise Product Leadership podcast, join me as I chat with Rob Dyson about the importance of cybersecurity in Industry 4.0.

Episode details: Cybersecurity in Industry 4.0: the Good, the Bad, and the Ugly, with Rob Dyson

I have a fascinating show for you today. My guest is Rob Dyson. Rob has decades of experience in the security space, and he is currently the Global OT and IoT Security Services Business Development Leader at IBM!

In this episode, Rob and I had a wide-ranging conversation about the impacts of cyber security in Industry 4.0 transformations, including:

How cybersecurity can derail an Industry 4.0 transformation
What is driving cybersecurity risks in Manufacturing
How companies can create a culture of cybersecurity
And much more

This is my second episode in collaboration with IBM, and it is an information-packed episode that no product leader should miss!

About Rob Dyson

With more than 30 years of experience in the Information Technology field, Rob Dyson has held technical and leadership positions while providing IT services for many companies within multiple industries. Rob is currently the Global OT/IoT Security Services Business Leader within IBM's Global Security Services practice. He is responsible for building, operating, and maturing our OT/IoT security business to help companies mitigate their OT & IoT cyber risks.

Rob has experience gained from serving some of the largest global companies in multiple industries. He has served as the Client Executive for some of IBM's most strategic clients.
Prior to this role, Rob served as the Global SSRC (Security, Strategy, Risk & Compliance) Competency Leader whereby he was responsible for developing unique and relevant solutions to assist clients in improving the effectiveness and efficiency of their information security program. This includes designing solutions to establish relevant information security strategies, comprehensive IT governance processes, redesigning security organizations, effective security policy management and governance processes, and compliance with leading security standards/frameworks and regulations. In addition, Rob has been at the forefront of delivering leading IT GRC solutions based on market-leading IT GRC applications such as OpenPages ITG, RSA Archer, and SAP GRC.
Prior to joining IBM, Rob held senior leadership positions at Accenture as the Global Leader for Application & Infrastructure Security Services; at Deloitte as the Mid-America Region Leader for Security Services; at Electronic Data Systems (EDS) in positions of escalating responsibility providing IT professional services; and as an Officer in the U.S. Army where at the rank of Captain he was in charge of the 82nd Airborne Division Data Center Operations.
Rob is an active CISSP and has a Bachelor of Science degree in Information Systems Management from Missouri State University in Springfield, Missouri.

To learn more about Rob Dyson and IBM's approach to cybersecurity in Industry 4.0

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052: Why Edge and AI hold the key to scaling Industry 4.0 with Jose Favilla

Saison 2 · Épisode 52

mardi 5 octobre 2021 • Durée 52:04

I have a fascinating show for you today that is part of my collaboration with IBM. My guest is Jose Favilla. Jose leads the global Industry 4.0 initiatives for IBM. And with over 30 years of experience in the field, Jose gives us a masterclass on Industry 4.0, including where it started, how it has evolved, where it is today, and where it is going

Tuning in, you'll hear the importance of edge and AI in driving the value of industry 4.0, how this technology enables companies to predict and prevent failures from occurring, and how companies can use the power of AI to improve the maintenance, quality, and efficiency of manufacturing plants significantly.

In this episode, Jose and I discuss:

The importance of Edge and AI in driving the value of Industry 4.0
How to scale your Industry 4.0 initiatives
How to select the best vendor for your digital transformation
And much more.

About Jose Favilla

Jose Favilla leads Industry 4.0 at IBM. His 30+ years of extensive experience working with clients in over 30 countries helps them improve operational and business performance.
Jose has accumulated an in-depth understanding of the asset-intensive industries, including natural resources, processes, and discrete manufacturing.

Over his career, he has applied advanced analytics, optimization, AI, IoT, and Blockchain technologies to drive innovation. He has had the privilege of working with leading clients around the world to create new approaches and technologies to solve their complex business and operations problems.

Jose has been recognized as one of the top industry experts at IBM and was invited to be a member of the inaugural class of the IBM Industry Academy in 2011. Jose has chaired and spoken in numerous conferences around the world and published extensively and has won several awards in recognition of my achievements. He mentors new talents, MBA students at the leading US universities, and CEOs.

043: Product Research Rules with C. Todd Lombardo

Saison 2 · Épisode 43

mardi 20 avril 2021 • Durée 41:21

Getting to know your customer’s pains is one of the biggest challenges of building enterprise software. Joining me to take a deep dive into this topic is my good friend and return guest, C. Todd Lombardo.

As the VP of Product & Experience at Openly, an insurance-tech startup, C. Todd is a seasoned product leader in the B2B space with a ton of experience leading in-house product teams to success. He has also written two of my favorite product books: Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty, and, of course, his newest book, Product Research Rules: Nine Foundational Rules for Product Teams to Run Accurate Research that Delivers Actionable Insight.

In this episode, C. Todd and I discuss topics based on three of the nine product rules included in his newest book, Product Research Rules: 1) How to align your team/s on the right question/s to research 2) How to plan research in a B2B context & 3) Why it is essential to share your findings throughout the innovation process.

Episode Details: Product Research Rules with C. Todd Lombardo:

“Start with the problem first; Don’t start with the solution or the technology.” — C. Todd Lombardo

About C. Todd Lombardo:

Data nerd. Design geek. Product Fanatic. Product-guy who believes “product” is not the right fit for today's data-driven, experiential world. C. Todd focuses on building and mentoring teams in areas of user experience design, product management, and product strategy. Currently, he is the VP of Product & Experience at Openly, an insurance-tech startup.

In addition to leading in-house product teams to success, C. Todd has worked as a design and product strategy consultant for notable clients such as TripAdvisor, LogMeIn, Spotify, New York Times, BBVA, FedEx, Lowes, and Genentech. Additionally, he serves on the adjunct faculty at Madrid's IE Business School and Baltimore's Maryland Institute College of Art (MICA), where he teaches graduate-level courses in design, innovation, and data visualization.

042: How Great Positioning Leads to Great Roadmaps (and Not the Other Way Around) with April Dunford

Saison 2 · Épisode 42

mardi 6 avril 2021 • Durée 41:57

My guest today is April Dunford, a Product Marketing and Positioning expert. She’s also the author of the best-selling book, Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It. She is also the founder and CEO of Ambient Strategy, a boutique consulting firm that specializes in positioning for technology companies.

In this episode, we discuss how positioning is a crucial element of every product and how bad positioning can have a devastating effect on your roadmap. We talk about the benefit of product management working closely with product marketing (especially at the beginning of the innovation journey), how companies should implement and execute their positioning strategy, and how to begin to create a cohesive product strategy that can generate value and money.

This is a fun and insightful episode that no product leader should miss!

Episode Details: How Great Positioning Leads to Great Roadmaps (and Not the Other Way Around) with April Dunford:

“One of the first things I teach people is that everybody’s got to own positioning. … Because positioning impacts everything we do. It’s going to impact what we’re doing in product, it’s going to impact what we’re doing in sales, in marketing, … customer success — it impacts a lot of things.” — April Dunford

About April Dunford:

April is an experienced startup executive with a deep interest in how companies bring new offerings to market and get them into the hands of customers that are willing to pay for them. She has deep expertise in market positioning and has launched 16 products into the market. She has experience in creating new markets, expanding markets, and positioning new products in existing established markets.

041: How to Create Clarity and Alignment across your Organization with Stefano Mastrogiacomo

Saison 2 · Épisode 41

mardi 23 mars 2021 • Durée 51:09

Throughout the life of the Enterprise Product Leadership podcast, I’ve had critical conversations on many product leadership topics such as driving a data strategy with Bill Schmarzo, how to test business ideas with David Bland, how to drive innovation with Geoffrey Moore, and much more. All of these topics are very important for product leaders but there’s one key ingredient that’s missing: the human element of alignment and collaboration.

The role of a leader is to ensure everybody is aligned and can contribute to the vision of the product and the company. Without that alignment, there’s no technology, business model, or data strategy that matters.

That is why I’m so excited to be joined by Stefano Mastrogiacomo on the show today. Stefano is a management consultant, professor, and author. His book, High-Impact Tools for Teams: 5 Tools to Align Team Members, Build Trust, and Get Results Fast, is the missing manual to achieve and maintain alignment throughout the life of your product.

From a leadership perspective, this is probably one of the most important episodes I’ll ever publish. I hope you enjoy the conversation as much as I did!

Episode Details: How to Create Clarity and Alignment across your Organization with Stefano Mastrogiacomo:

“Alignment is not easy. It’s not an easy process. Especially when we have different backgrounds, different priorities, etc. So there has to be some initial starting point on which we all converge, regardless of where we come from.” — Stefano Mastrogiacomo

About Stefano Mastrogiacomo:

Stefano Mastrogiacomo a management consultant, professor, and author. He is passionate about human coordination and he is the designer of the Team Alignment Map, the Team Contract, the Fact Finder, and the other tools presented in this book. He has been leading digital projects and advising project teams in international organizations for more than 20 years while teaching and doing research at the Universities of Lausanne, Switzerland. His interdisciplinary work is anchored in project management, change management, psycholinguistics, evolutionary anthropology, and design thinking.

040: How to partner with startups to fuel your innovation with Haven Allen

Saison 2 · Épisode 40

mardi 9 mars 2021 • Durée 37:50

Launching software products to market is very hard. But adding a hardware component makes it 10 times harder. Not only do you have the typical product and market challenges of software, but you also have the complexity of building a physical product, which can take a long time; it’s capital intensive, it might require specialized equipment, and it requires access to a supply-chain network you might not be a part of.

This is why I’m so excited to be joined by my guest today, Haven Allen! Haven is the CEO of mHUB; a startup accelerator focusing on hardware and software products — or, as Haven calls them — hard-tech.

In our conversation, we discuss the complexities of bringing hard-tech products to market, the role that accelerators like mHUB play in this space, and how large companies should engage with startups to create a win-win partnership. Additionally, we also discuss the impact of COVID-19 in accelerating the innovation cycle of many industries including Healthcare, Energy, and Manufacturing.

Whether you work at a hard-tech startup or at an enterprise that interacts with hard-tech startups, this is a fantastic episode that no Product Leader should miss!

Episode Details: with Haven Allen:

“There are these great ideas out there and they just need a little bit more support, a little bit more capital, [and] stronger connections with industry to really accelerate their teams.” — Haven Allen

About Haven Allen:

Haven Allen, Chief Executive Officer and co-founder of mHUB, is an entrepreneur and technology strategist who most recently concentrated on growing the manufacturing industry and strengthening its community throughout Chicagoland.

As an economic development strategist at World Business Chicago, he directed the Advisory Council for Chicagoland Manufacturing through which he established and led the implementation of an economic development agenda to support growth and job creation in the manufacturing sector. During his graduate education, Haven served as a Mayoral Fellow at the City of Chicago. As a fellow, he provided research and analysis on policy initiatives dealing with infrastructure, electricity markets, and municipal marketing.

039: How to build robust user-research practices with Steve Portigal

Saison 2 · Épisode 39

mardi 23 février 2021 • Durée 50:45

Understanding user’s needs continues to be one of the top challenges for enterprise and industrial product leaders. And although the practice of user research has been around for a while, most of the information out there seems to focus on B2C products. This is why I’m very excited to be joined by Steve Portigal joining us on the show today!

My guest today is Steve Portigal, an experienced user researcher, author, and consultant who helps organizations build more mature user research practices.

In our conversation, Steve shares how he approaches B2B research and we discuss the complexities of doing user research in a B2B context, the challenges of getting access to users, the need to focus on understanding customers’ pain (as opposed to only focusing on usability), and how to influence your organization to conduct more research. Steve also shares his advice on how to build a practice that encourages ongoing user research.

This is a very important episode that no product leader should miss!

Episode Details: Build more mature user-research practices with Steve Portigal:

“If you’re just testing the usability and not the desirability or the usefulness, then you’re not going to uncover the fundamentals flaws that may exist in those initial assumptions.” — Steve Portigal

About Steve Portigal:

Steve Portigal is a consultant who helps organizations to build more mature user research practices. Over the past 20 years, he has interviewed hundreds of people, including families eating breakfast, hotel maintenance staff, architects, radiologists, home-automation enthusiasts, credit-default swap traders, and rock musicians. His work has informed the development of mobile devices, medical information systems, music gear, wine packaging, financial services, corporate intranets, videoconferencing systems, and music accessories.

038: Is 5G worth it? with Rob Tiffany

Saison 2 · Épisode 38

mardi 9 février 2021 • Durée 41:59

5G promises to be a revolutionary technology that will impact all aspects of our lives. But how much of that is real? And how much of it is just hype? To get to the bottom of this, I wanted to bring on a seasoned technology expert to show and I couldn’t think of a better person to invite than my friend, Rob Tiffany!

Rob Tiffany is the Vice President and Head of IoT Strategy at Ericsson. In his role, Rob drives the Internet of Things strategy and execution. Additionally, Rob is also a best-selling author; a frequent keynote speaker; and serves on the boards of SmartCitiesWorld, the Washington State IoT Council, and Kapios Health. He is also routinely ranked as one of the top IoT experts and influencers in the world by Inc Magazine, Onalytica, and many more!

In this episode, Rob and I discuss the value proposition of 5G from a business perspective, why 5G promises a new era of expansion for the Internet of Things, and the steps you can begin to take as a Product Leader to plan for 5G as part of your innovation roadmap. We also talk about some of 5G’s hurdles, including some of its complexities, the cost of switching to this technology, and the pressure it is under in competing in both price and functionality with more established technologies, such as Wi-Fi.

This is a fun and informative episode that no Product Leader should miss!

Episode Details: The True Business Value of 5G with Rob Tiffany:

“Start planning for [5G] right now. It’s already starting to roll out.” — Rob Tiffany

About Rob Tiffany:

Rob Tiffany is Vice President and Head of IoT Strategy at Ericsson where he drives Internet of Things strategy and execution.

Rob joined Ericsson in 2018 from Enterprise IoT, where he was Founder and CEO. There, he created an Edge computing system powered by Digital Twins that targeted enterprises and industrials. As CTO and Global Product Manager at Hitachi, he received the Presidential “Product of the Year” award for designing the Lumada Industrial IoT platform. This product landed in Gartner’s “Visionary Quadrant” and was a “Strong Performer” in The Forrester Wave. Spending most of his career at Microsoft, Rob was the Global Technology Lead for IoT where he incubated the Azure IoT cloud platform and co-authored its reference architecture. Prior to Microsoft, Rob was the Co-Founder of NetPerceptor where he developed one of the industry’s earliest Mobile Device Management (MDM/EMM) platforms for smartphones.

037: Crossing the Chasm: How to Effectively Drive Innovation with Geoffrey Moore

Saison 2 · Épisode 37

mardi 26 janvier 2021 • Durée 39:56

My guest today is Geoffrey Moore; a speaker, advisor, and best-selling author of some of the most influential business books of the past decade — including the world-famous book, Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers.

It is no exaggeration to say that Geoffrey’s books have molded my product career throughout the years. From Crossing the Chasm to Inside the Tornado, Dealing with Darwin to Zone to Win — his deep insights into how the B2B market works have been a critical component of how I approach product strategy and innovation. This is just one of the reasons why I’m so excited to have Geoffrey on the show today.

In this episode, we discuss how an enterprise’s structure needs to adapt to drive innovation, how leaders should incorporate technology trends (such as AI, IoT, and 5G) into their product innovation roadmap, as well as the difficult topic of why so many B2B products die during the pilot stage.

This is a very insightful episode. I cannot wait for you all to tune in and learn just as much as I did from this conversation with Geoffrey Moore!

Episode Details: Crossing the Chasm: How to Effectively Drive Innovation with Geoffrey Moore:

“Crossing the chasm is the first move for taking your innovation away from just a technology focus to a customer focus.” — Geoffrey Moore

About Geoffrey Moore:

Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Wildcat Venture Partners portfolios and established high-tech enterprises, most recently including Salesforce, Microsoft, Autodesk, F5Networks, Gainsight, Google, and Splunk.

Moore’s life’s work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, focuses on the challenges start-up companies face transitioning from early adopting to mainstream customers. It has sold more than a million copies, and its third edition has been revised such that the majority of its examples and case studies reference companies that have come to prominence from the past decade. Moore’s most recent work, addresses the challenge large enterprises face when embracing disruptive innovations, even when it is in their best interests to do so. It’s time to stop explaining why they don’t and start explaining how they can. This has been the basis of much of his recent consulting.

036: How to avoid innovation theater with Tendayi Viki

Saison 2 · Épisode 36

mardi 12 janvier 2021 • Durée 33:07

Today I am joined by Tendayi Viki, an Associate Partner at Strategyzer. He’s also the best-selling author of the new book, Pirates In The Navy: How Innovators Lead Transformation.

In our conversation, we discuss what it takes to create a culture of innovation in established conversations and the role product leaders play in driving that process. We also discuss the differences between doing real progress vs. innovation theatre, the signs innovators should look for to know whether innovation has potential at their company, or, if they should look for another job.

If you’re trying to drive innovation forward in your company don’t miss out on this insightful discussion!

Episode Details: Product Leaders are often Pirates in the Navy with Tendayi Viki:

“Even large companies need to be able to innovate. And in order for them to innovate, they have to adopt start-up practices.” — Tendayi Viki

About Tendayi Viki:

Tendayi is an Associate Partner at Strategyzer where he helps large companies innovate for the future while running their core business. He is also a contributor at Forbes and an Adjunct Faculty at the University of Kent.

He was previously Director of Product Lifecycle at Pearson (an FTSE100 global education company), a Managing Partner at Benneli Jacobs and Company, an Associate Partner at EYBOX, and a Lean Innovation Coach at GlobalPETS Community.

Topics We Discuss in this Episode:

Tendayi Viki’s career background and his current role at Strategyzer
About his book, Pirates In The Navy, and the key lessons it shares
What is causing the need for organizations to focus on innovation now more than ever

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