Enterprise Nation: The 99% Club – The…

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Episode 1: Books, Burdens and a Motivational Goose: The Bookshelf Ltd’s Ameesha Green on the Truth Behind Entrepreneurship

dimanche 20 juillet 2025 • Durée 33:36

What do a goose, AI-written books, and Windrush memoirs have in common?

They all feature in this inspiring and brutally honest chat with publisher and The Bookshelf Ltd founder, Ameesha Green.

In Episode 1 of The 99% Club – The Small Business Podcast, Enterprise Nation CEO Aaron Asadi sits down with Ameesha to explore the untold realities of running a small business. Together, they cover:

– Why AI is no substitute for human storytelling

– How publishing can empower people to share their legacy

– The mental health cost of entrepreneurship

– Why neurodivergent founders are underserved but essential

– The power of community (and cuddly mascots)

Ameesha also shares the story of Vanessa, a Windrush survivor whose memoir, Sheep, Sheep Come Home, became a university textbook – and an emotional legacy for generations to come.

This is not another business podcast full of hacks and jargon. It’s the stuff that actually matters.

🧠 Authentic stories

📚 Big ideas

💥 Small businesses doing brave things

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Episode 2: Turning Art into Business with Kathy Kyle

lundi 28 juillet 2025 • Durée 36:38

In this raw and colourful conversation, Enterprise Nation’s CEO, Aaron Asadi, meets artist and founder Kathy Kyle.

It started with burnout, grief, and a stained T-shirt. This is the story of Kathy, who left behind a 25-year career in PR and comms to launch her own wearable-art brand: Kathy Kyle Ltd.

It became a creative business built on joy, community, and painting at 4am.

In this episode:

– The emotional truth of starting over mid-career

– The importance of stories – and why some now live on scarves

– Why perfectionism is exhausting

– How Kathy weaves sustainability, identity and heritage into everything she creates

– The frustrating gap between female-led business potential and funding reality

This is a conversation about colour, courage, cassette tapes, and carving out a life that fits. If you’ve ever wondered if it’s too late to make a change – or whether your art could become your business – this one’s for you.

📚 Explore Kathy’s work: kathykyle.com

👥 Join the Enterprise Nation community: enterprisenation.com

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Episode 4: The Pure Option – Problem-solving, Perseverance, and Plant-based Packaging

dimanche 10 août 2025 • Durée 36:24

It started with someone dropping litter. It became a mission to replace single-use plastics worldwide.

In this episode of The 99% Club, Enterprise Nation’s Aaron Asadi speaks to Charlie, founder of The Pure Option, a business dedicated to creating compostable, plant-based food packaging to replace petroleum plastics.

What began in a Welsh garage as a personal quest to solve the problem of a discarded foam burger box has grown into an award-winning operation with international reach – despite government policies that sometimes make it harder to be sustainable.

•How a moment in a town centre sparked a 15-year journey of research and invention

•Why the UK went from world leader in compostable packaging to falling behind other nations

•The impact of losing 75% of staff and how AI helped run the business leaner than ever

•Why The Pure Option pays tax for not using plastic – and how they’ve innovated around it

•The resilience it takes to survive COVID, policy changes, and market shifts

This is a story about problem-solving, perseverance, and the belief that sustainability should be simple.

🎧 Listen now on Spotify • Apple • YouTube

🌱 thepureoption.com

👥 enterprisenation.com

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Episode 3: Building Weebert’s World – Soldiering on with Soldering and Scrapbots

lundi 4 août 2025 • Durée 25:59

“This isn’t a cottage industry. This is imagination, industry and impact.”

At 61, Lotty and her husband Andy didn’t retire quietly – they built a universe from scrap.

Literally.

In this episode of The 99% Club, Enterprise Nation’s Aaron Asadi meets Lotty of Weebert’s World, a growing brand of hand-built robot sculptures and children’s stories, all created from discarded objects and a wildly creative spirit.

Born from a difficult moment, the business is now a cross-generational, heart-led venture inspiring kids (and grown-ups) to imagine, create and care.

This conversation explores:

– Building a business from a garage with no prior experience

– Why digital detox starts with storytelling

– The dream of turning Weebert into a children’s TV star

– The frustrations of being excluded from funding as a rural business

– The power of family, legacy, and late-in-life creativity

– And why small businesses should be seen as more than “cottage industries”

From resin sheep to House of Lords appearances, this is a one-of-a-kind journey – and a love letter to making something from nothing.

🎧 Listen now on Spotify, Apple Podcasts and YouTube

📚 Explore Weebert’s World: weebertsworld.com/kids-zone

👥 Join the Enterprise Nation community: enterprisenation.com

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Episode 11: Merry-Go-Round Club – The Business of Baby Equipment Rental

dimanche 28 septembre 2025 • Durée 37:39

What if the pram, carrier, cot and breast pump you’ll use for a few months didn’t have to live in your loft forever?

In this episode of The 99% Club – The Small Business Podcast, Aaron meets Femke, founder of Merry-Go-Round Club, a fast-growing service that lets parents rent high-quality baby kit instead of buying it. Born from lived experience (two kids, lots of kit, limited space) and a sustainability mindset, the model extends product life, cuts waste and cost, and adds something parents crave at 3am: trust.

Inside the episode:

Why rental beats “buy, outgrow, store” for new parents (cost, clutter, carbon)
The try-before-you-commit approach: carrier bundles and short-term breast-pump rentals
Newborn essentials, simplified: a curated 6-month newborn bundle delivered up front
From B2C to B2B benefits: partnerships and employer-subsidised bundles for new parents
Building a bootstrapped logistics engine for multi-material products (cleaning, safety, storage)
Cultural lessons from Hong Kong and Scandinavia on reuse and status – and how UK attitudes are shifting
The “3am order” moment: solving real problems, right when parents need help

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Episode 10: The Empowering Entrepreneur – Property, Petitions and Confidence with Michelle Niziol

dimanche 21 septembre 2025 • Durée 40:27

What happens when a people-first mortgage broker decides “good rates” aren’t enough – and sets out to change lives, industries and policy?

In this episode of The 99% Club – The Small Business Podcast, Aaron speaks with Michelle Niziol – founder of seven businesses, King’s Trust ambassador for Women Supporting Women, and creator of The Empowering Entrepreneur.

Michelle shares how early hardship pushed her into work, property-investing at 18, and building a client-education model that’s retired customers early. She also explains her petition to make childcare a legitimate business expense for self-employed founders, and her wider views on rebuilding UK business confidence.

Inside the episode:

From nearly homeless at 17 to first home at 18 – the origin of a problem-solving operator
Why her mortgage practice is really a client education engine: equity, portfolios, and financial freedom
The “give, give, give” growth loop – building a referral-only business by changing outcomes, not just rates
The Empowering Entrepreneur: a passion project to boost women’s confidence, skills and momentum
Policy talk: childcare as a business expense, funding gaps for women, and a call for a business-rates amnesty to revive high streets
The lettings landscape: regulation good, NI on rental income risky, and why PRS still matters for mobility
Culture over convenience: buying a premises post-Covid to build team cohesion and community

🎧 Listen on Spotify • Apple • YouTube

🌐 The Empowering Entrepreneur

👥 Enterprise Nation

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Episode 9: Handmade by Tinni – From Stall to Retail with Love & Joy

dimanche 14 septembre 2025 • Durée 38:43

Can a childhood love of jewellery, a mountaineering knot, and a £45 craft-fair table kickstart a brand?

In this episode of The 99% Club – The Small Business Podcast, Enterprise Nation’s Aaron Asadi talks with Paulomi Debnath, founder of Handmade by Tinni, the bold, biodegradable textile-jewellery brand turning rope-knot craft into statement pieces.

Paulomi shares how she went from a sold-out stall in Kolkata as a teen to launching in London, why cotton cords and sustainability are non-negotiable, and how a move from B2C to B2B changed the trajectory of her business.

Inside the episode:

The origin story – trekking knots meet colour, confidence and craft
The £45 stand that returned £300 – and the proof of product it gave
How press features and community collaborations compound visibility
Moving from B2C into B2B – first wholesale orders, museum stockists, and realistic pacing for a handmade brand
Positivity, persistence, and staying authentic when the economy bites

🎧 Listen on Spotify • Apple • YouTube

🌐 Handmade by Tinni

👥 Enterprise Nation

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Episode 8: Linger – Designing the Trip of a Lifetime

lundi 8 septembre 2025 • Durée 37:02

What does it take to plan a sabbatical that actually changes how you feel, not just where you are?

In this episode of The 99% Club – The Small Business Podcast, Enterprise Nation’s Aaron Asadi speaks with Steve Wilson, founder of Linger, a boutique travel company creating bespoke, experiential journeys for couples and families – with a special focus on sabbaticals.

Steve shares how he launched just before the pandemic, kept the vision alive, and then grew with the post-COVID rebound in travel. Drawing on 20+ years of global travel experience, he explains how Linger blends deep on-the-ground knowledge with a client-first process to design journeys that are as restorative as they are adventurous.

Inside the episode:

Why sabbatical travel is growing, and how Linger designs it around contrast, pacing and downtime
How to turn planning itself into part of the joy of the journey
The behind-the-scenes scaffolding – from contingency planning to boutique family-friendly stays
Building voluntourism into trips through short, ethical conservation projects
The challenges of scaling a highly bespoke service and the IT and FX hurdles small businesses face

🎧 Listen on Spotify • Apple • YouTube

🌐 Linger

👥 Enterprise Nation

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Episode 7: Photon Therapeutics — Overtaking Antibiotics in the Fight Against Infection, with Dr Mark Leddy

dimanche 31 août 2025 • Durée 50:37

What if a beam of safe UVC light could do the job of antibiotics for infections?

In this episode of The 99% Club – The Small Business Podcast, Enterprise Nation’s Aaron Asadi talks with Dr Mark Leddy, CEO of Photon Therapeutics, about a handheld UVC device designed to treat eye infections without accelerating antimicrobial resistance.

Mark explains how a precise UVC wavelength disrupts bacteria, fungi and viruses at the corneal surface, why bugs develop resistance to antibiotics and even share resistance genes with other bugs, and how a startup with limited resources is rolling out devices to veterinary ophthalmology first while preparing the path to human clinical use.

Inside the episode:

Why antibiotic resistance is rising and why “reserve” drugs are not the long term answer
How targeted UVC can reduce or replace antibiotics in eye infections and why eyes are the ideal first use case
Early real world results from veterinary clinics across multiple continents
Recruiting A-players in a resource-constrained startup and shipping before “perfect”
The surprising regulatory route that lets a tiny team get to market and iterate fast

🎧 Listen on Spotify • Apple • YouTube

🌐 Photon Therapeutics

👥 Enterprise Nation

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Episode 6: Little Beau Sheep – The Magic of British Wool (and Quieter Tumble Drying)

lundi 25 août 2025 • Durée 28:55

In this episode of The 99% Club – The Small Business Podcast, Enterprise Nation’s Aaron Asadi speaks with Sarah Turner, founder of Little Beau Sheep, the business blending craft, sustainability and British farming.

From felted soaps and wool dryer balls to lanolin-rich skincare, Sarah has built a brand rooted in British wool – while also becoming an advocate for the industry itself.

In this conversation, Sarah shares:

•Why the British wool industry is under pressure, and what’s at stake if we don’t support it

•How a craft project at a children’s centre grew into an award-winning small business

•Why 100% British-made products need a Fairtrade-style movement of their own

•What it means to build a business that’s creative, ethical, and family-friendly

This is a story of sheep, soap, sustainability and the fight to keep British heritage alive.

🎧 Listen now on Spotify • Apple • YouTube

🐑 littlebeausheep.com

👥 enterprisenation.com

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Enterprise Nation: The 99% Club – The Small Business Podcast – Détails, épisodes et analyse

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Enterprise Nation: The 99% Club – The Small Business Podcast – Détails, épisodes et analyse

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Apple Podcasts

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