Ep.97 - Is AI really the solution business owners have been hoping for, or just another overwhelming trend to keep up with? In this episode of Endless Customers, Alex Winter sits down with Kyle Jepson, Principal Marketing Evangelist at HubSpot, to dig into how AI can actually save you time, cut costs, and make life easier, without losing the human touch your buyers still expect. If you’ve been feeling stretched thin trying to figure out where AI fits into your business, this episode gives you clear, no-fluff advice you can start applying today.

Highlights include:

• How to quickly create 18,000 words of authentic, helpful content in just a few hours
• Why community-driven learning gives you a long-term edge
• The smartest ways to start using AI without getting overwhelmed or losing control
• How AI is reshaping customer support, content strategy, and Assignment Selling

If you've been waiting for a practical, manageable way to get started with AI... this is it.

🔔 Stay Connected: Like, share, and subscribe for more straight-talk on marketing, sales, AI, and building trust in a changing world.

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Check out the full article here! 

Are reviews worth the effort? Do they actually drive leads? And how honest should you be when writing them? In this episode of Endless Customers, Alex Winter sits down with Allison Riggs, Coach at IMPACT, to explore why reviews are one of the most underused trust-building tools in your marketing strategy. If you’re unsure how reviews fit into your content plan or worried about what happens when someone leaves a bad one, this episode delivers clear, no-fluff advice on how to make reviews work for your brand.

 

Highlights include:

• Why reviews help buyers self-qualify before they ever talk to sales
• How to write review content that’s honest, helpful, and gets found
• Why showing the pros and cons (yes, really) builds trust faster
• How AI is reading your reviews—and why that matters right now

If you've been waiting for a sign to start writing reviews that actually drive business... this is it.

 

🔔 Stay Connected: Like, share, and subscribe for more straight-talk on marketing, sales, and building trust in the age of AI.

—————— Check out the full article here 👉 https://www.impactplus.com/learning-center?pageNumber=0&sortType=published_date&sortOrder=desc&resource_type=7

 

Ep. 87 - In this episode, Alex Winter and John Becker tackle a growing challenge in content creation: how to leverage AI without sacrificing authenticity. AI can streamline workflows, but if used incorrectly, it leads to generic, forgettable content. Learn how to train AI to match your brand voice, use it as an assistant (not a replacement), and create content that connects with real people.    Highlights Include:

• Why AI-generated content often feels robotic—and how to fix it
• How to train AI tools to match your brand’s voice and style
• Ways AI can strengthen sales and marketing alignment
• Actionable strategies to balance efficiency and authenticity in content creation

 Stay Connected: Like, comment, and subscribe for more insights on using AI to grow your business while staying true to your brand! —————— Check out the full article here 👉 https://www.impactplus.com/blog/use-ai-without-losing-brand-voice

Ep.86 - Marcus Sheridan reveals why winning new customers is harder than ever and what businesses must do to thrive in 2025. If deals are stalling, traffic is dropping, or buyers keep disappearing, this episode is a must listen.

 

🎙️ Highlights Include: ✅ Why buyers are taking longer to decide—and how to speed up the process ✅ The 4 Pillars of a Known & Trusted Brand (this is your growth blueprint) ✅ How AI, Google’s changes, and zero-click searches are killing organic traffic ✅ The biggest mistakes businesses make with content, video, and pricing ✅ Why self-service tools are a must-have for generating more leads and sales ✅ The #1 mindset shift you need to build trust and attract endless customers

 

📖 Preorder Marcus Sheridan’s new book, Endless Customers, at EndlessCustomers.com for exclusive bonuses!

🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more strategies to grow your business and attract endless customers!

—————— Check out the full article here 👉 https://www.impactplus.com/blog/winning-new-customers-hard

Ep.85 - Trust is the foundation of every successful business. In this episode, Hannah Eisenberg breaks down a proven framework for building trust that drives sales, loyalty, and long-term success. Discover why trust should be an active strategy, not just a byproduct of good marketing, and how transparency, alignment, and disruption can set your business apart. Hannah shares real examples, including how one company completely reshaped its industry by embracing trust at its core.

🎙️ Highlights Include:

• Trust isn’t automatic it must be built intentionally. 
• Three accelerators that build trust fast: Transparency, being unapologetically aligned with customer needs, and disrupting outdated industry norms.
• When trust is high, price is not as important.
• AI and Inbound Marketing are shifting, so trust is more important than ever. 
• “Will this build trust?” If the answer is yes, it’s the right move. If not, it’s a waste of time.

🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more strategies to grow your business and attract endless customers!

—————— Check out the full article here 👉 https://www.impactplus.com/blog/trust-drives-sales-why-trust-is-the-currency-of-modern-business

 

Ep.84 - In this episode, Marcus Sheridan breaks down major shifts happening in the marketing landscape. Traditional SEO is fading, AI is taking over, and platforms like YouTube and TikTok are becoming essential. Which is best to hit your goals in 2025, hiring a videographer or a content manager? How can AI make your team more productive? Why is stepping out of your comfort zone the key to standing out? If you are a CEO, marketing leader, or business owner, this episode will help you build a stronger, smarter team for the future.

 

🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more strategies to grow your business and attract endless customers!

—————— Check out the full article here 👉 https://www.impactplus.com/blog/the-new-marketing-team-blueprint

Ep. 83 - In this episode, John Becker tackles one of the biggest challenges businesses face: the friction between sales and marketing. With 96% of professionals citing this as a persistent issue, it’s time to find real solutions. Discover how to create content that attracts and converts the right audience. From leveraging sales calls for content ideas to empowering sales teams with impactful resources, we share insights to help you align your teams and grow your business.

🎙️ Highlights Include:

• Why chasing vanity metrics like views and clicks can hurt your business
• How "Assignment Selling" transforms sales conversations and boosts close rates
• How to bridge the gap between sales and marketing teams
• Actionable tips to create content that speaks directly to customer concerns

🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more strategies to grow your business and attract endless customers!

 

—————— Check out the full article here 👉 https://www.impactplus.com/blog/results-driven-content-the-secret-to-sales-and-marketing-alignment

Ep.82 - On this episode of Endless Customers, Marcus Sheridan, partner at IMPACT and renowned author of They Ask, You Answer, shares a framework from his new book “Endless Customers” called: The Four Pillars of a Known and Trusted Brand. These pillars are designed to help businesses navigate today’s challenging landscape by focusing on what truly matters—standing out, building trust, and driving sustainable growth.

—————— Check out the full article here 👉 https://www.impactplus.com/blog/the-four-pillars-of-a-known-trusted-brand-marcus-sheridans-blueprint

Ep. 81 - Discover how Marcus Sheridan’s new book, Endless Customers, evolves the principles of They Ask, You Answer for today’s market. Learn how to rise above AI-driven content noise, build unshakable trust, and disrupt your industry using a proven system designed for businesses that want to become the most known and trusted brands in their markets.

—————— Check out the full article here 👉 https://www.impactplus.com/blog/todays-buyer-has-changed-how-they-ask-you-answer-became-endless-customers

Ep. 80 - Think you just need more leads to grow your business? Think again. On this episode of Endless Customers, Alex Winter sits down with Connor DeLaney, Lead Sales Consultant at IMPACT, to discuss why “more leads” might not be the silver bullet you think it is. Connor shares his Lead Generation Assessment, a simple tool to uncover the real barriers to growth. This episode will challenge you to rethink your approach to lead generation and focus on what really moves the needle for your business.   Key Takeaways:

• Most businesses think they need more leads, but often it’s a different problem altogether.
• Close rates and lead qualification are often bigger bottlenecks than lead volume.
• Marketing, sales, and leadership alignment is crucial for addressing growth challenges.
• Understanding where your business is today is key to creating a plan for the future.

—————— Check out the full article here 👉 https://www.impactplus.com/blog/more-leads-isnt-the-answer

Ep. 79 - Feeling the post-COVID slowdown? You’re not alone. In this episode, Alex Winter and Tom DiScipio tackle the economic concerns keeping business leaders up at night. From navigating pullbacks to standing out in a crowded market, they share actionable strategies to keep your business thriving in 2025.   Key Takeaways:

• The post-COVID economic boom is slowing, and businesses must focus on adaptability.
• Reassessing fundamentals like cash flow and efficiency is critical during uncertain times.
• Investing in marketing during pullbacks can position your brand ahead of competitors.
• Building trust through your brand can overcome price objections and retain loyal customers.

—————— Check out the full article here 👉 https://www.impactplus.com/blog/recession-proof-your-business-how-to-keep-growing-no-matter-the-economy

Ep. 78 - Do I really need to be on camera? Many business leaders avoid video because it feels awkward or unproductive, but it’s a powerful tool to build trust and drive sales. In this episode, Alex Winter and Lindsey Auten share actionable tips, including the SIMPLE framework, to give you confidence in your on-camera presence. Learn how to make videos that connect, convert, and elevate your brand.   Key takeaways:

• Comfort on camera is essential for building trust with your audience.
• Effective videos focus on the buyer’s journey and solve real problems.
• The SIMPLE framework helps improve on-camera performance.
• High-quality content should balance authenticity with strategy.

—————— Check out the full article here 👉 https://www.impactplus.com/blog/hate-being-on-camera-performance-tips-for-better-marketing-results

Ep.95 - You’ve heard the phrase: “Your business needs to become a media company.” But what does that actually mean, and how do you pull it off without a marketing team or a big budget? In this episode of Endless Customers, Alex Winter sits down with IMPACT Head Coach Brian Casey to unpack the shift every business must make to earn trust in 2025 and beyond. If you're in roofing, manufacturing, or home services and are still thinking content and video “aren’t for you,” this conversation will challenge that and give you a starting point.

Highlights include:

• Why today’s buyers trust content more than salespeople (and what that means for your team)
• The biggest misconceptions about being a “media company” and the truth behind them
• Why video is your fastest trust-builder (even if you're camera shy)
• How real companies are using simple, unpolished content to drive engagement, leads, and even hiring
• When to hire a videographer and how that hire can transform your sales team

This isn’t a trend. It’s the future of how buyers make decisions. And the companies who show up with answers will be the ones that win.

 

🔔 Stay Connected: Like, share, and subscribe for more straight-talk on marketing, sales, and building trust in the age of AI.

—————— Check out the full article here 👉 https://www.impactplus.com/blog/why-businesses-need-media-company-mindset

Ep. 77 - Is your website doing enough to guide buyers at every step of their journey? In this episode, Alex Winter and Janet Mendez-Latouche dive into why most websites fall short and how to fix them. Learn how to optimize your site for awareness, consideration, and decision-making stages, boost conversions, and turn your website into your best 24/7 salesperson.   Key takeaways:

• Guide buyers at every stage with content tailored to awareness, consideration, and decision-making.
• Prioritize buyer needs over flashy designs by focusing on clarity and usability.
• Ensure clear CTAs at every step to nurture and convert leads effectively.
• Continuously analyze user behavior to refine and improve your website.

—————— Check out the full article here 👉 https://www.impactplus.com/blog/top-3-website-mistakes-how-to-align-your-website-with-the-buyers-journey

Ep. 76 - Wondering if you’re wasting time on the wrong content? In this episode of Endless Customers, Alex Winter and Lindsey Auten break down the pros and cons of written and video content, showing you how to balance both for maximum impact. Discover when to use each, plus smart tips for repurposing content to save time and generate results.

Key takeaways:

• Understanding When to Use Video vs. Written Content
• Building Trust by Choosing the Right Medium
• Repurposing Content for Maximum Efficiency
• Aligning Content Goals with Audience Preferences

—————— Check out the full article here 👉 https://www.impactplus.com/blog/articles-or-videos-how-to-choose-the-right-content-strategy-for-your-business

Ep. 75 - Think launching your website is the final step? Think again. Your website should work as a living, breathing part of your sales team—not a “set it and forget it” project. Alex Winter and Vin Gaeta explain why ongoing updates, data-driven tweaks, and sales-focused content keep your site performing at its best.   Key takeaways:

• Ongoing Optimization Is Essential for Success
• Sales-Focused Websites Drive Real Results
• A/B Testing Helps Tailor User Experience
• Collaborative Insights Strengthen Website Strategy

—————— Check out the full article here 👉 https://www.impactplus.com/blog/launchingawebsite

Ep. 74 - Wondering how to boost your website’s effectiveness without doing a massive overhaul? In this episode, Alex Winter and Vin Gaeta reveal why self-selection tools—like pricing calculators and product match quizzes—are revolutionizing how businesses engage with today’s buyer. Discover how these tools qualify leads, build trust, and make your sales process easier than ever.

 

Key takeaways:

• Meeting Buyer Needs with Touchless Experiences
• Quickly Qualifying Leads with Self-Service Tools
• Building Trust Through Transparent Pricing
• Guiding Prospects Through Every Buying Stage

—————— Check out the full article here 👉 https://www.impactplus.com/blog/stop-selling-start-closing-win-more-business-with-self-selection-tools

Ep.73 - Are you afraid that mentioning your competition could drive customers away? In this episode, Alex Winter and Coach Brian Casey explain why many businesses feel this way—and why that fear is holding them back. Discover how being open about competitors can build trust with your audience and actually help your business grow.

—————— Check out the full article here 👉 https://www.impactplus.com/blog/the-power-of-discussing-your-competitors-to-win-more-customers

Ep.72 - In this episode, IMPACT's Lead Client Advisor & Partner, Tom DiScipio, explains why budgeting is more than just numbers and how to turn it into a real investment in your company’s future. We dive into why businesses are shifting from outsourcing to building in-house teams, and how to allocate your budget effectively across people, training, marketing, and technology for maximum ROI. Whether you're planning for 2025 or looking to make smarter long-term investments, this episode will help you build a budget that delivers real results.

 

Key takeaways:

• Budgeting is More Than Numbers, It's A Mindset

• Outsourcing vs. In-House Content Creation

• Budget Breakdown for Maximum ROI 

• Long-Term Planning for 2025 and Beyond

—————— Check out the full article here 👉 https://www.impactplus.com/blog/rethink-your-marketing-budget-is-your-strategy-driving-real-returns

Ep.71 - Are you stuck when it comes to growing your business and achieving your goals? In this episode, Lead Coach at IMPACT, Brian Casey, dives into a question on the minds of many business owners:  Should we take the DIY route, or should we hire a coach to get us "unstuck"?

We'll be discussing the pros and cons of both approaches, key factors to consider when making this decision, and the hidden costs of hiring the wrong person. Whether you’re just starting out or looking to scale your business, this episode offers essential advice to help you make an informed decision.

 

Key takeaways:

• How to determine if your business is ready for a coach
• Why DIY can work, but only for the right businesses
• The importance of hiring the right content manager and setting them up for success
• How to know when it’s time to invest in a coach to achieve faster results

—————— Check out the full article here 👉 https://www.impactplus.com/blog/is-your-business-stuck-the-high-stakes-decision-every-ceo-must-make

 

Ep.70 - In this episode of Endless Customers, Alex Winter talks with Will Smith, a HubSpot expert, about why every growing business needs a CRM. They dive into common misconceptions, the 80/20 rule, and how CRMs like HubSpot help companies stay organized, close deals faster, and achieve true growth. Tune in to learn how a CRM can take your business to the next level!

—————— Check out the full article here 👉 https://www.impactplus.com/blog/why-your-business-needs-a-crm-to-unlock-business-growth

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep.69 - Struggling to hire the right content manager? You’re not alone! In this episode, Alex Winter and Allison Riggs dive into the biggest mistakes businesses make when hiring for this crucial role. Learn why rushing the process could hurt your company, what traits to look for, and how to ensure you get it right the first time.

—————— Check out the full article here 👉 https://www.impactplus.com/blog/hiring-a-content-manager-heres-what-you-cant-afford-to-overlook

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep 68 - Think you need “better SEO?” Think again! In this episode, Alex Winter and Connor DeLaney unpack the common misconception that SEO alone will fix your lead generation problems. Learn why focusing on Conversion Rate Optimization (CRO) might be the smarter move for your business, and how optimizing your website can bring in higher-quality leads.

—————— Check out the full article here 👉 https://www.impactplus.com/blog/struggling-with-seo-heres-the-real-reason-your-leads-arent-converting

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep.94. - Is launching a podcast really worth it for your business? How much time does it take? Do you need a fancy studio? And what do you even talk about? In this episode of Endless Customers, Alex Winter sits down with Lindsey Auten, Content and Video Trainer at IMPACT, to unpack everything they’ve learned after 10,000+ downloads and nearly 100 episodes of this very show. If you're thinking about launching a podcast or trying to keep one going, this conversation is full of real talk, practical advice, and encouragement to just get started.

Highlights include:

• Why podcasts might be the most human, scalable trust-building tool in your marketing toolbox
• How to make a podcast your entire video strategy (and why that works)
• The tools, workflows, and weekly process we use to publish 5+ pieces of content from each episode
• Tips for first-time hosts, from staying consistent to letting guests shine If you've been waiting for a sign to start your business podcast... this is it.

🔔 Stay Connected: Like, comment, and subscribe for more expert insights on sales, marketing, and AI-powered business growth!

—————— Check out the full article here 👉 https://www.impactplus.com/blog/podcast-strategy

Ep.67 - Why are leads getting so expensive, and what can businesses do about it? In this episode, Alex Winter talks with Connor Delaney about the rising cost of leads, how big players affect the market, and what smaller companies can do to stay competitive. If you’re looking for smarter strategies to win better leads, this is the episode for you! —————— Check out the full article here 👉 https://www.impactplus.com/blog/why-are-lead-costs-rising-how-to-stay-ahead-in-a-changing-market

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

 

Ep. 66 - Curious how AI can help your business grow faster? In this episode, Alex Winter chats with Chris Duprey, Principal Coach at IMPACT, about how AI is transforming companies. They break down real-world examples of AI in action, tackle common fears, and show how even small changes can make a big impact.

—————— Check out the full article here 👉 https://www.impactplus.com/blog/stop-avoiding-ai-heres-how-it-can-enhance-your-business

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep.65 - Are you curious about the biggest updates unveiled at INBOUND? Jess Palmeri unpacks all the exciting new features and updates from HubSpot’s Fall Spotlight. Discover HubSpot’s new AI tool “Breeze,” enhanced lead scoring, two-way SMS, and other game-changing features that make marketing, sales, and customer support smarter and simpler.

—————— Check out the full article here 👉 https://www.impactplus.com/blog/how-to-simplify-your-transition-to-ai-hubspots-ai-tools-for-marketing-sales

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep. 64 - Curious how social media can actually make a difference for your business? In this episode, we chat with Robyn Nissim, a social media expert who drove Alo Yoga’s organic social revenue to $17 million per month. Robyn shares her strategies for getting leadership buy-in, crafting engaging content, and using social media as a powerful revenue-driving tool.

—————— Check out the full article here 👉 https://www.impactplus.com/blog/from-zero-to-17-million-how-social-media-drives-revenue-and-business-growth

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep.63 - Struggling to get your sales team to adopt new sales initiatives? In this episode, Alex Winter and Chris Duprey reveal how leaders can overcome resistance, use content effectively, and get teams on board with one-to-one videos. This episode is for business leaders seeking better team buy-in and faster deal closures through Assignment Selling!

—————— Check out the full article here 👉 https://www.impactplus.com/blog/how-to-get-better-quality-leads-assignment-selling

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep. 62 - Are you struggling to align your team on key business initiatives? In this episode, Alex Winter and Chris Duprey discuss how alignment days can transform your organization, improve efficiency, and create lasting growth. Learn how to get everyone on board and keep momentum going with accountability and strategic planning.

—————— Check out the full article here 👉 https://www.impactplus.com/blog/facing-business-growth-challenges-heres-the-first-step-you-might-be-missing

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep. 61 - Do you have a home services business and experience an “off-season,” with weather, buyer habits, or anything else? Marcus Sheridan talks through what businesses can do to combat this time of lower revenue, and continue driving endless customers and building trust with buyers.

—————— Check out the full article here 👉 https://www.impactplus.com/blog/how-to-navigate-the-off-season-and-drive-consistent-growth

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

 

Ep.60 - Wondering why your business isn’t getting the online attention it deserves? Mary Brown, IMPACT’s Lead Web Strategist dives into the SEO landscape and what you need to know to get more visibility online. Whether you’re considering hiring an agency or tackling search engine optimization in-house, you’ll learn the key strategies to help your business stand out.

—————— Check out the full article here 👉 https://www.impactplus.com/blog/search-engine-optimization-how-to-stay-on-top-in-the-age-of-ai

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep.59 - Is your paid advertising falling flat? Discover why shouting into the void isn’t working and learn how to shift your mindset for success. Join us as we explain the fundamentals of paid ads with expert Tanner Holman, exploring customer-centric strategies, platform selection, and measuring what truly matters. Stop wasting money and start building relationships that drive results!

—————— Check out the full article here 👉 https://www.impactplus.com/blog/struggling-with-paid-ads-heres-why-your-strategy-isnt-working

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep.58 - Want to know the secrets to a high-converting website? IMPACT’s web expert, Mary Brown, reveals four essential elements every business website needs. Learn how to build trust, qualify leads, and boost conversions with transparent pricing, a robust learning center, clear fit criteria, and compelling CTAs. Discover why these strategies are crucial for online success and growth for your business.

—————— Check out the full article here 👉 https://www.impactplus.com/blog/four-essential-elements-of-a-high-converting-website

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep.93 - HubSpot is going all-in on AI but is it actually making life easier for sales and marketing teams? With tools like Breeze Copilot, Breeze Agents, and Breeze Intelligence, HubSpot is promising smarter workflows, better insights, and faster decision-making. In this episode of Endless Customers, Alex Winter sits down with Jessica Palmeri, Director of HubSpot Training at IMPACT, to break down what’s actually working, where AI still has room to grow, and how businesses can use these tools to sell smarter, market better, and build trust with buyers.

Highlights Include:

• Breeze Copilot: The AI-powered assistant saving sales teams hours on meeting prep and research.
• Breeze Intelligence: Why HubSpot’s buyer intent tracking is a game-changer (and what to know before investing).
• Breeze Agents: Which AI-powered automations are delivering results and which still need work.
• How AI is reshaping sales processes, marketing workflows, and customer support inside HubSpot.
• What businesses are learning from early adoption and how you can stay ahead.

 

🔔 Stay Connected: Like, comment, and subscribe for more expert insights on sales, marketing, and AI-powered business growth!

—————— Check out the full article here 👉 https://www.impactplus.com/blog/hubspot-ai-tools

Ep.57 - Discover how to master your mind and drive business growth in the AI age with digital anthropologist James Robert Lay. He talks about the 4 steps of human transformation, the 90-Day Growth Method, and digital stoicism. In this episode, you'll learn secrets to overcome fear, build resilience, and lead effectively.

—————— Check out the full article here 👉 https://www.impactplus.com/blog/how-to-master-your-mind-for-business-growth-in-the-age-of-ai

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep.56 - As world events impact buyer behavior, IMPACT's Mandy York shares how businesses can educate and connect authentically. Discover strategies for tailoring content to evolving demographics, building trust, and meeting customers' real needs - without getting mired in sensitive topics. Learn to be a responsive, trusted partner.

—————— Check out the full article here 👉 https://www.impactplus.com/blog/how-businesses-can-educate-and-connect-with-buyers-through-world-events

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep.55 - Discover how Brian Casey, one of IMPACT’s coaches, revolutionized his LinkedIn presence in just one hour using AI. Learn the secrets of creating engaging video content without being a tech expert, and why having content is important for your professional life. We walk through the AI video tool, OpusClip, and how it might be able to help you and your business.

—————— Check out the full article here 👉 https://www.impactplus.com/blog/how-to-maximize-your-social-media-presence-with-ai

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep.54 - Unlock the secret to actually getting form submissions with landing page videos! IMPACT's Lindsey Auten reveals how this simple tool can build trust, overcome user hesitation, and boost conversions. Learn best practices, real-world examples, and insider tips to create compelling videos that turn visitors into leads.

—————— Check out the full article here 👉 https://www.impactplus.com/blog/how-to-boost-conversions-and-build-trust-with-landing-page-videos

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep.53 - Does your website give visitors what they ACTUALLY need? Discover how a Learning Center can transform your site into an educational hub that guides potential clients through the buyer’s journey. Learn the key components, implementation strategies, and real-world benefits of this powerful tool for boosting engagement, qualifying leads, and establishing your business as an industry authority.

—————— Check out the full article here 👉 https://www.impactplus.com/blog/the-learning-center-your-websites-key-to-more-qualified-leads

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep.52 - Learn how to use AI correctly in your business with expert insights from Ashley Gross. Learn about affordable AI tools, productivity hacks, and strategies for introducing AI to your team. Perfect for business owners looking to boost efficiency and revenue. Get practical tips on building your AI tech stack, overcoming common challenges, and staying ahead of the curve.

—————— Check out the full article here 👉 https://www.impactplus.com/blog/putting-ai-to-work-in-your-business

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep.51 - Struggling to grow your business but not sure where to start? In this episode, Connor DeLaney reveals how to uncover the real challenges holding you back. Are you chasing leads when you should be fixing processes? Is your ‘revenue problem’ actually a strategy issue? Discover how to bridge the gap between where you are and where you want to be. Let’s transform your solid business into an industry leader!

—————— Check out the full article here 👉 https://www.impactplus.com/blog/what-you-should-actually-measure-to-have-better-closing-rates

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep.50 - Learn the true meaning of content marketing with IMPACT's John Becker as he reveals why a content manager is the problem-solver your business needs. Learn why in-house content creation can be much more effective than outsourcing, how to find the perfect fit for your team, and why education is the future of marketing. Discover how this role can transform your brand voice, boost your online presence, and drive real results. Understand the full scope of a content manager's impact, from articles to web content to social posts. Ready to truly improve your marketing approach? This episode is your starting point to authentic, brand-aligned content that resonates with your audience and drives growth.

—————— Check out the full article here 👉 https://www.impactplus.com/blog/the-content-manager-the-underrated-solution-for-marketing-success

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep.49 - In this episode, Alex Winter and Allison Riggs reveal how to set effective KPIs, move beyond vanity metrics, and drive cultural change. Learn real-world success stories and practical steps to implement KPIs at every level of your organization. Ready to take your $5M+ business to new heights? This episode is your guide to measurable success!

—————— Check out the full article here 👉  https://www.impactplus.com/blog/how-to-achieve-your-business-goals-with-the-right-kpis

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep.48 - Are you struggling with your marketing agency? Marcus Sheridan and Alex Winter uncover warning signs of restrictive partnerships in this episode. Learn key strategies to regain control of your content, website, and tools like HubSpot. Marcus shares tips for business owners to ensure their agency truly works for them—not just locking them out. Discover how to empower yourself, take ownership of your marketing efforts, and identify when to part ways with an uncooperative agency. Business leaders, this one's for you.

—————— Check out the full article here 👉 https://www.impactplus.com/blog/fire-your-agency-stop-paying-and-start-investing-in-your-marketing

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep.92 - Most sales teams think they know what success looks like. They track quota, revenue, and activity metrics like calls made and proposals sent. But are they actually tracking what drives sales? In this episode, Alex Winter sits down with Tom DiScipio, Managing Partner and Client Advisor at IMPACT, to break down the three key areas sales teams should be tracking for real success. Tom shares why most businesses focus on the wrong numbers, how to predict success before it happens, and why fewer, more meaningful metrics can transform your sales performance.

Highlights Include:

- Why quota is a lagging indicator and why that’s a problem.

- The three key areas sales teams should focus on instead.

- How to use leading indicators to course-correct before it’s too late.

- Why tracking performance (not just activity) leads to more closed deals.

- How role-playing and coaching create higher-performing sales teams.

 

🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more insights on sales, marketing, and building trust with modern buyers!

—————— Check out the full article here 👉 https://www.impactplus.com/blog/sales-metrics-track

Explore the future of search with Marcus Sheridan as he delves into whether AI technologies like OpenAI's ChatGPT can replace traditional search engines like Google. Marcus, a pioneer in marketing innovation, challenges businesses to adapt rapidly to evolving technologies rather than relying solely on Google for visibility. He dispels myths about his 'They Ask, You Answer' methodology, clarifying it's not just about blogging but understanding and responding to how buyer behaviors have changed. Discover actionable strategies to excel in AI-driven search landscapes, including leveraging platforms like YouTube Shorts for immediate impact. Marcus encourages embracing change with hope and enthusiasm, ensuring your business remains at the forefront of digital marketing evolution.

—————— Check out the full article here 👉 https://www.impactplus.com/blog/how-to-get-found-in-the-post-seo-apocalypse

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep. 46 - Struggling to stand out in your industry? Marcus Sheridan explains how to disrupt your market and become a thought leader by sharing content others shy away from. Discover the importance of addressing industry taboos and how transparency can set you apart. Hear how rule breakers became industry leaders by daring to innovate, and learn the power of putting customer needs first to attract opportunities and redefine standards.

—————— Check out the full article here 👉 https://www.impactplus.com/blog/how-to-create-industry-disrupting-content-that-will-turn-heads-endless-customers-podcast

Ep.45 - Not getting the leads you want? Marcus Sheridan joins the show to talk about how to get not only more leads but the right leads. Learn about the benefits of self-selection tools, paid campaigns, and the importance of clear messaging. Learn how evolving your marketing mix and embracing new tools can keep you competitive in challenging times.

—————— Check out the full article here 👉 https://www.impactplus.com/blog/attract-better-leads-what-youre-doing-wrong-and-how-to-fix-it

Ep.44 - In this episode, we delve into the inspiring journey of Mazzella Companies and how they rose to become an industry leader. Mike Minissale, Director of Marketing, and Mike Close, Corporate Marketing & Communications Manager, share their remarkable experience of integrating the "They Ask, You Answer" framework into their 70-year-old organization. If you're looking to drive significant growth and cultivate a culture of excellence in your industry, this episode is a must-listen.

Mazzella Companies employs over 1,100 team members across 45+ locations in North America. Learn more about Mazzella Companies HERE.

—————— Check out the full article here 👉 https://www.impactplus.com/blog/success-with-endless-customers-the-massive-growth-story-of-mazzella-companies