Explorez tous les épisodes du podcast Empowering Women in Real Estate® - The Podcast with Karen Cooper

Have you ever felt unseen or irrelevant in your real estate career—despite decades of experience, countless transactions, and deep relationships built over time?

In this raw and honest episode, host Karen Cooper opens up about what it feels like to be a seasoned woman in real estate navigating mid-life, evolving roles, and an industry that often prioritizes what's new and flashy over wisdom and longevity. If you've ever questioned your visibility or value in a business that seems to celebrate only certain types of success, this conversation will feel like a deep breath of validation.

We talk identity, evolution, mentorship, and why your experience still matters—now more than ever. You are not alone. And you are far from invisible.

Let’s start talking about it.

 

 

Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.

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We are 39,000 members strong and we want you to join us!

And if you want to follow me on Instagram, that’s where I’m having the most fun right now.

https://www.instagram.com/karen.w.cooper/

Realtor safety is something we don’t talk about nearly enough—but we should. In this episode, I’m joined by Shannon Cutler, a Canadian real estate agent and former homicide and SVU detective, for an honest and eye-opening conversation about staying safe while doing our jobs.

From open houses to private showings in remote locations, our day-to-day as real estate professionals comes with risks. Shannon shares both her personal experiences and tactical strategies you can start using today to protect yourself and stay aware in the field.

Whether you think “it could never happen to me” or you’ve had close calls of your own, this episode is a must-listen. Let’s prioritize safety—because your life is more valuable than any sale.

 

Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.

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We are 39,000 members strong and we want you to join us!

And if you want to follow me on Instagram, that’s where I’m having the most fun right now.

https://www.instagram.com/karen.w.cooper/

It's hard to believe we're already halfway through the year! Whether you're off to a strong start or feeling like you’re behind, a mid-year review is the key to resetting, refocusing, and finishing strong.

In this episode, I'm walking you through exactly how to evaluate your business at the halfway mark. We'll dig into what’s working, what’s not, and—most importantly—how to move forward with clarity and purpose.

If you’ve had a slow start, don’t bury your head in the sand. And if things are going well, don’t skip the reflection. Reviewing your patterns, performance, and marketing efforts will help you make smarter decisions for the rest of the year.

Grab a pen and your calendar—let’s dive in and set the stage for a powerful second half.

 

Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.

https://www.facebook.com/groups/empoweringwomeninrealestate

We are 39,000 members strong and we want you to join us!

And if you want to follow me on Instagram, that’s where I’m having the most fun right now.

https://www.instagram.com/karen.w.cooper/

It’s here! On today’s episode, I’m sharing all the details about our 5th Annual Empowering Women in Real Estate® Conference happening Tuesday, October 7th, 2025 in Ashburn, Virginia.

From how the event has evolved over the years, to what makes this year’s conference extra special, you’ll get an inside look at the thought, care, and strategy that goes into creating a transformational experience for women in the real estate industry.

You’ll also hear about:

• Why we dropped fancy names and are now calling it simply The Conference

• Our exciting speaker lineup, including Julie Voris and Jerrica Kontos

  The public debut of my game-changing presentation, The Intangibles

• A brand-new AI panel featuring real-life real estate professionals and how they are using AI in their business

   

  Early bird tickets are officially open! Listen in and get all the details on what to expect, how to register, and why this event could be the next-level moment your business has been waiting for.

 Learn more + grab your early bird ticket: https://empoweringwomeninrealestate.com/conference/

 

Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.

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We are 39,000 members strong and we want you to join us!

And if you want to follow me on Instagram, that’s where I’m having the most fun right now.

https://www.instagram.com/karen.w.cooper/

Authenticity is more than a buzzword—it’s a strategy. In this inspiring episode, I’m joined by Sara Tessel, a standout agent on our team who has built a thriving, multi-million dollar real estate business by showing up as herself. We dive into how Sara has grown her business through genuine connection, strategic use of social media, and effective geographic farming—all while staying true to who she is.

If you’ve ever felt stuck trying to do business “the way everyone else does,” this episode is for you. Sara’s story is proof that when you lean into what feels right for you, real success follows.   Follow Sara here: https://www.facebook.com/share/19GW9tXg8o/?mibextid=wwXIfr  

Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.

https://www.facebook.com/groups/empoweringwomeninrealestate

We are 39,000 members strong and we want you to join us!

And if you want to follow me on Instagram, that’s where I’m having the most fun right now.

https://www.instagram.com/karen.w.cooper/

In this deeply personal episode, I’m sharing two powerful lessons that hit me recently—both rooted in how we show up as leaders in our lives and businesses. Whether you realize it or not, you are a leader—of your clients, your family, and your business. But are you leading yourself first?

I’m opening up about what it really means to lead yourself (hint: it’s not about spa days), and why rescuing others may be holding you back more than you think. I’m also sharing a story about learning to let go—of control, of guilt, and of the belief that just because you can do something means you should.

If you’ve ever felt overextended, burnt out, or like you’re carrying more than your share—this one’s for you.  

Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.

https://www.facebook.com/groups/empoweringwomeninrealestate

We are 39,000 members strong and we want you to join us!

And if you want to follow me on Instagram, that’s where I’m having the most fun right now.

https://www.instagram.com/karen.w.cooper/

Today is my birthday—and I’m inviting you to celebrate with me!

In this special birthday episode, I’m reflecting on the bold moves that have shaped every stage of my life and business over the past 23 years in real estate. From getting started in the industry, to building our team, launching Empowering Women in Real Estate®, and stepping into new phases of life as a mother, entrepreneur, and leader, this episode is both a personal look back and an encouraging nudge forward.

Whether you’re just getting started or entering a new season of your business, I want to remind you: boldness looks different at every stage—and it’s always worth it.

 Tune in for a real, honest conversation about:

• The most defining bold moves in my real estate journey

• Why discomfort is often the signal to evolve

• How saying no can unlock your next big yes

• What being bold looks like for me now, at 52—and how you can define it for yourself

I’m giving you permission to be bold—whatever that looks like for you. You don’t need it, but sometimes it helps to hear it.

DM me on Instagram … I’m @karen.w.cooper … and let me know: What’s the boldest thing you’ve done in your real estate career so far?

I’m cheering you on.

 

Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.

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We are 39,000 members strong and we want you to join us!

And if you want to follow me on Instagram, that’s where I’m having the most fun right now.

https://www.instagram.com/karen.w.cooper/

Today I’m sharing a special episode where I was interviewed on the Women & Money: The Shit We Don’t Talk About podcast, hosted by Barbara Provost and Maggie Nielsen—two incredible women doing important work through their platform, Purse Strings.

In our conversation, we dive into the real stories behind women, money, and real estate—the ones we often don’t talk about enough. From building wealth and navigating career pivots to the emotional and practical sides of financial decision-making, this episode is packed with insight, honesty, and encouragement.

You’ll hear about:

• The money mindset shifts that helped shape my business

• What women in real estate (and beyond) need to hear about financial independence

• The power of community, visibility, and unapologetic ambition

• Why it’s time we talk more openly about money—and how to start

This episode is real, raw, and packed with the kind of conversation we all need more of.

Tune in now, and let me know what resonates most with you.

 

Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.

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We are 39,000 members strong and we want you to join us!

And if you want to follow me on Instagram, that’s where I’m having the most fun right now.

https://www.instagram.com/karen.w.cooper/

What’s the difference between a pipeline that dries up and one that keeps producing? One word: follow-up.

In this episode, I’m diving deep into the art (and science) of follow-up in your real estate business. Whether your lead timeline is five days or five months, staying top of mind is how you build trust—and close deals.

I’ll walk you through:

• The mindset shift that changes follow-up from “annoying” to “serving”

• Why 80% of sales happen after 5+ follow-ups (but most agents stop after one!)

• A simple weekly update system you can use with current clients

• My favorite real-life follow-up scripts to reconnect with leads

• How to nurture long-term prospects and stay in their orbit until they’re ready

Plus, I’m sharing the exact structure I used during my sales career to consistently follow up with listings, buyers, and even long-term nurtures—without dropping the ball.

If you’ve ever struggled with what to say, how often to reach out, or feared “bothering” someone, this episode will help you reframe, refocus, and re-engage.

After you listen, send 3 follow-up messages—and let me know how it goes! DM me @karen.w.cooper on Instagram.  

Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.

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We are 39,000 members strong and we want you to join us!

And if you want to follow me on Instagram, that’s where I’m having the most fun right now.

https://www.instagram.com/karen.w.cooper/

What does it really take to build a lasting business in real estate—one that grows with you and creates real impact?

In today’s episode of Empowering Women in Real Estate® - The Podcast, I’m joined by the incredible Tara Krach, founder of The Real Estate Edit and the Women in Real Estate Summit. Tara and I are both passionate about creating thriving communities for women in real estate, and in this conversation, we’re diving deep into what it looks like to evolve your business beyond just closing deals.

We’re talking:

• Building brands rooted in community and connection

• Evolving your business to align with your life and values

• Fresh approaches to lead generation (that don’t involve burnout)

• Shifts in brokerage models and what it means for today’s agent

• Why collaboration over competition is the key to long-term success

If you’re feeling the call to grow, pivot, or simply do business differently—this episode is for you.

 Tune in now for real talk, actionable insights, and inspiration to build a business that’s not only successful, but sustainable.  

Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.

https://www.facebook.com/groups/empoweringwomeninrealestate

We are 39,000 members strong and we want you to join us!

And if you want to follow me on Instagram, that’s where I’m having the most fun right now.

https://www.instagram.com/karen.w.cooper/

 New Podcast Episode: From Dream to Reality: Our 10-Year Business Journey

This week on Empowering Women in Real Estate® - The Podcast, I'm joined by my incredible business partner, Vicky Noufal, as we celebrate a major milestone: 10 years of partnership and leading the Platinum Group Real Estate Team together!

In this special episode, Vicky and I reflect on our journey — from the early days of dreaming big to building a thriving, nationally recognized real estate team. We’re sharing the lessons we’ve learned, the challenges we didn’t see coming, what we would have done differently, and how our partnership has evolved over the past decade.

Whether you’re considering a business partnership, currently navigating one, or simply love a behind-the-scenes look at what it takes to build and sustain a successful business, you’ll find plenty of insights (and a few laughs!) in today’s conversation.

Thank you for being part of our community — we’re so excited to share this milestone with you!

 

Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.

https://www.facebook.com/groups/empoweringwomeninrealestate

We are 39,000 members strong and we want you to join us!

And if you want to follow me on Instagram, that’s where I’m having the most fun right now.

https://www.instagram.com/karen.w.cooper/

In this week’s episode, I’m joined by a very special guest — Lauren Duke, founder of Core Ops Collective — for a conversation that could completely shift the way you think about support in your real estate business.

We’re diving into the power of strategic support — not just hiring someone to take tasks off your plate, but finding that right-fit person who acts as an extension of you and helps grow your business in meaningful ways.

Lauren brings such a fresh, thoughtful perspective to this topic, and I walked away from our chat with new ideas and clarity I didn’t have before. If you’ve ever thought about hiring help — or if you already have but want to do it better — this episode is for you.

Listen in and discover how rethinking support could help you double down on what’s working in your business and free yourself from what’s not.

Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.

https://www.facebook.com/groups/empoweringwomeninrealestate

We are 39,000 members strong and we want you to join us!

And if you want to follow me on Instagram, that’s where I’m having the most fun right now.

https://www.instagram.com/karen.w.cooper/

This episode is your permission slip, pep talk, and wake-up call all in one.

Inspired by a heartfelt question from a member of our Empowering Women in Real Estate® community — “Is it really worth it?” — I'm diving deep into the doubts we all face in this business. Whether you're new to real estate, feeling stuck in a tough season, or just wondering if you can really make this work … this one’s for you.

I’m sharing my personal story — the risks I took, the burnout I battled, the blessings I’ve experienced, and the hard-earned lessons I’ve learned. We’re talking about trusting yourself, showing up, and keeping promises to yourself when no one else is watching. Because when it comes to building a business and life you love, no one is coming to save you … but you’ve got what it takes.

Tune in now to silence the doubts and start showing up for yourself in a whole new way.  

Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.

https://www.facebook.com/groups/empoweringwomeninrealestate

We are 39,000 members strong and we want you to join us!

And if you want to follow me on Instagram, that’s where I’m having the most fun right now.

https://www.instagram.com/karen.w.cooper/

n this special replay episode, I’m sharing an interview I recently did for the Icons of Real Estate Podcast, and it’s packed with insights from my 23-year journey in the industry. From unexpected beginnings (hello, layoff!) to building a multi-state real estate team, and founding Empowering Women in Real Estate® — we cover it all.

I talk about the lessons I’ve learned, the challenges I’ve faced, and how thinking differently allowed me to create a business and a community that truly aligns with my life. If you’ve ever doubted your path or felt like the traditional way just doesn’t fit, this episode is for you.

Tune in and let me know what resonates most with you.  

Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.

https://www.facebook.com/groups/empoweringwomeninrealestate

We are 39,000 members strong and we want you to join us!

And if you want to follow me on Instagram, that’s where I’m having the most fun right now.

https://www.instagram.com/karen.w.cooper/

Last year, my Platinum Group Real Estate team helped 363 families—without buying a single online lead. In this episode, I break down exactly how we did it, the systems we use, and why consistency is the key to success in real estate. I’m sharing:

 Our top lead sources (hint: referrals, database, and social media play a huge role!)
 The Client & Community Care Program that keeps business flowing year after year
 Why we don’t chase leads—and how that creates more efficiency and profitability

If you're looking to build a sustainable real estate business without cold calling or door knocking, this episode is for you!

 Join the Inner Circle: [Insert Link]

 Follow me on Instagram: @karen.w.cooper  

Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.

https://www.facebook.com/groups/empoweringwomeninrealestate

We are 39,000 members strong and we want you to join us!

And if you want to follow me on Instagram, that’s where I’m having the most fun right now.

https://www.instagram.com/karen.w.cooper/

Can you believe the first quarter of 2025 is already behind us? Whether you're celebrating big wins or feeling like things didn’t quite go as planned, now is the perfect time to reflect, adjust, and move forward with intention.

In today’s episode of Empowering Women in Real Estate® - The Podcast, I’m walking you through a step-by-step quarterly review—the same process I’ve used in my business for years. We’ll break down what’s working, what’s not, and how to use this insight to set yourself up for success in the months ahead.

Here’s what you’ll learn:
How to analyze your closed, pending, and pipeline transactions
The importance of tracking your lead sources to focus on what’s working
How to identify patterns in your business to refine your marketing and branding
Why reviewing your biggest challenges and successes can fuel future growth
A reality check on your prospecting efforts—are you really doing the work?

Taking the time to review your progress is essential for long-term success, and I promise—it’s worth it!

I’d love to hear how your first quarter went! Send me a message on Instagram @Karen.W.Cooper and let’s chat.

 

Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.

https://www.facebook.com/groups/empoweringwomeninrealestate

We are 39,000 members strong and we want you to join us!

And if you want to follow me on Instagram, that’s where I’m having the most fun right now.

https://www.instagram.com/karen.w.cooper/

 

Walt Disney World isn’t just about theme parks and characters—it’s a masterclass in business, customer experience, and unforgettable service. And guess what? Those same principles can transform your real estate business!

In today’s episode, I’m sharing five powerful lessons realtors can learn from Disney’s legendary attention to detail, consistency, storytelling, anticipation of needs, and seamless systems. Whether you’re a Disney fan or just want to elevate your client experience, this episode will leave you inspired to bring a little magic into your business!

Tune in now to learn:
How small details create unforgettable client experiences
Why consistency builds trust and long-term loyalty
The power of storytelling to connect and sell
How anticipating client needs sets you apart
Why strong systems are the secret to a stress-free, smooth business

I’d love to hear your thoughts! Are you a Disney fan too? Send me a message on Instagram @Karen.W.Cooper and let’s chat!

Listen now and bring a little Disney magic to your business! 

 

Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.

https://www.facebook.com/groups/empoweringwomeninrealestate

We are 39,000 members strong and we want you to join us!

And if you want to follow me on Instagram, that’s where I’m having the most fun right now.

https://www.instagram.com/karen.w.cooper/

 

Are you ready to shift from just another real estate agent to the go-to expert in your market? In today’s episode, I’m breaking down exactly how you can establish yourself as an authority—without cold calling or door knocking.

We’re diving deep into the power of farming—and not just geographic farming, but alternative ways to cultivate your brand and business in a way that feels aligned and effortless. I’m sharing how my own journey of consistent marketing, community engagement, and authentic presence has transformed my business and positioned me as the trusted expert in my area.

You’ll learn:
 Why choosing the right farm (not just one based on stats) makes all the difference
 The key mistake agents make when trying to farm—and what to do instead
 How to build authentic visibility through local businesses, social media, and community involvement
 The power of consistency and why it takes multiple touchpoints to create lasting impact

This strategy has been one of the best investments of my career, and I’m sharing exactly how you can implement it too.

 Ready to establish yourself as the go-to real estate expert? Tune in now and let’s talk about how you can make farming work for you!

 DM me on Instagram @karen.w.cooper and let me know what resonated with you most!

 

 

Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.

https://www.facebook.com/groups/empoweringwomeninrealestate

We are 39,000 members strong and we want you to join us!

 

 

New Podcast Episode: Lead Generation Without Burnout

Lead generation is essential for a thriving real estate business—but let’s be honest, it’s also one of the most dreaded tasks. In today’s episode, I’m breaking down how to generate leads consistently without the stress, exhaustion, or rollercoaster cycles that often come with traditional prospecting methods.

We’ll talk about:
Why lead generation doesn’t have to feel hard
The key to avoiding burnout while keeping business flowing
The power of warm leads and how to attract them effortlessly
Leveraging your strengths to build a sustainable prospecting system

Success in real estate isn’t about chasing leads—it’s about becoming magnetic. Tune in now and discover how to make lead generation work for you in a way that feels aligned and sustainable!

Listen now and join the conversation in our Empowering Women in Real Estate® Facebook group!

 New Podcast Episode: Taking Your Real Estate Team from Local to National

Have you ever dreamed of expanding your real estate team beyond your local market? In this episode, I’m sharing the journey of how my business partner, Vicki Noufal, and I took our Platinum Group Real Estate Team from serving a single region to operating in 14 states + D.C.—a milestone that was years in the making!

You’ll hear:
 The challenges we faced and the lessons we learned along the way
 Why getting comfortable with being uncomfortable is key to leadership
 How we transitioned from a traditional team model to a nationally scalable structure
 The importance of constant evolution in business
 Why community and collaboration are the heart of long-term success

Plus, I’m announcing the launch of our Team Leader Forum—a dedicated space for team leaders (or aspiring ones!) to connect, strategize, and grow together.

If you’ve been thinking about expanding your team—or just want insight into what it takes to build a thriving, adaptable real estate business—this episode is for you!

 Let’s connect! Find me on Instagram @karen.w.cooper and send me a DM with your thoughts!

 Listen now wherever you get your podcasts!

What if you could generate consistent income from your real estate business without personally serving clients? For the past five and a half years, I’ve done exactly that—producing nearly $20 million in sales volume in 2024 without personally running comps, going on appointments, or writing contracts.

In today’s episode, I’m sharing:
 How to shift your mindset and step out of client service.
 The critical role of consistent prospecting in sustaining your business.
 Tips for staying visible and maintaining your brand presence.
 Why this model is a win-win for you, your clients, and your referral partners.

If you’re considering scaling back, preparing for retirement, or simply evolving to the next phase of your real estate career, this episode will help you map out a plan to do it successfully—earning without serving.

Ready to redefine how you run your business? Tune in now on your favorite podcast app, or by clicking the link below.

 

Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.

https://www.facebook.com/groups/empoweringwomeninrealestate

We are 39,000 members strong and we want you to join us!

And if you want to follow me on Instagram, that’s where I’m having the most fun right now.

https://www.instagram.com/karen.w.cooper/

 

Are you ready to create a day that works for you, not against you? In this episode of Empowering Women in Real Estate® - The Podcast, I’m sharing highlights from a recent mini training I led for our Inner Circle members, focusing on the ultimate power duo: time management and energy management.

We’ll dive into:
 Why managing your energy is just as critical as managing your time.
 How to shift from doing more to focusing on what matters.
 The three key concepts to reclaim your time and energy:
 Yes = No
 Establish Boundaries
 High Value vs. Low Value Tasks

Whether you’re feeling stretched too thin or simply looking for ways to work smarter, not harder, this episode will inspire you to align your time and energy for maximum impact in your life and business.

Ready to power your day? Tune in now!

 

Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.

https://www.facebook.com/groups/empoweringwomeninrealestate

We are 39,000 members strong and we want you to join us!

And if you want to follow me on Instagram, that’s where I’m having the most fun right now.

https://www.instagram.com/karen.w.cooper/

 

On this episode of Empowering Women in Real Estate - The Podcast, I’m sharing how I turned my chaotic mornings into the most joyful and productive part of my day. It all started with an observation of a neighbor’s seemingly peaceful life, which helped me realize that what I truly wanted wasn’t her life—it was time freedom in my mornings.

I’ll walk you through the three steps I used to create a life I love:

1. Getting clear on what I really wanted.
2. Asking for specific help.
3. Taking small, intentional actions that added up over time.

These changes have made a dramatic difference in my life and my business. If you’re ready to reclaim your time, set boundaries, and design a life that aligns with your values, this episode is for you.  

Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.

https://www.facebook.com/groups/empoweringwomeninrealestate

We are 39,000 members strong and we want you to join us!

And if you want to follow me on Instagram, that’s where I’m having the most fun right now.

https://www.instagram.com/karen.w.cooper/

In this episode of Empowering Women in Real Estate® - The Podcast, I'm diving deep into the transformative power of tracking to drive success in your business and life. Inspired by a thought-provoking question from a team member, I share why tracking is one of the most impactful habits you can develop in your real estate business.

 

Learn how tracking helps you focus, uncover invaluable data, and make smarter decisions, including:

• What to track and why it matters.

• My favorite tools and methods for simple and effective tracking.

• Real-life stories illustrating how tracking has saved time, prevented emotional decision-making, and led to significant breakthroughs.

• Tips for building tracking into your routine without feeling overwhelmed.

 

Whether you’re a seasoned tracker or new to the concept, this episode will inspire you to embrace tracking as a key strategy for sustainable growth in your business.

 

Tune in to discover how tracking can bring clarity, confidence, and freedom to your work and life! Now available on Apple Podcasts, Spotify, or your favorite listening app, or you can click the link below.

 

Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.

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We are 39,000 members strong and we want you to join us!

And if you want to follow me on Instagram, that’s where I’m having the most fun right now.

https://www.instagram.com/karen.w.cooper/

 

We are now 4 weeks into the new year, how are you doing?   Chances are, at this point you have already abandoned at least one of those new year habits you established for yourself, or are otherwise feeling pretty off track.   No worries! The year is still young, and I have a plan for you to get it together.   On today’s episode of Empowering Women in Real Estate® - The Podcast, I’m sharing with you what to do when you get off track … and I can do so confidently because I’ve done it myself many, many times.   You can listen in to today’s episode on your favorite podcast app, or by clicking the link below.  

Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.

https://www.facebook.com/groups/empoweringwomeninrealestate

We are 39,000 members strong and we want you to join us!

And if you want to follow me on Instagram, that’s where I’m having the most fun right now.

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On today’s episode of Empowering Women in Real Estate® - The Podcast I’m getting super personal with you … I’m sharing the goals that I have set for myself personally and for my business in 2025?   Why?   When you speak it out loud there is an accountability that happens, and I’m here for that!   Also, hearing my goals just might inspire you when it comes to your goals for 2025. I love hearing the goals that other women set for themselves, I almost always learn something or am opened up to another idea that I can use in my own life.   You can listen in to today’s episode on your favorite podcast app, or by clicking the link below.  

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Did you know that statistically speaking, the majority of the transactions that you close in 2025 will be generated in first quarter?   If there was ever a time to solidify a prospecting habit in your business, it is right now!   Here’s the thing … a lot of us feel “repelled” by prospecting, and that is a mindset. Usually because of what we perceive prospecting to me, both in terms of the activities themselves and the time that it takes.   I’m here to de-bunk all of those myths for you today. In episode 336 of Empowering Women in Real Estate® - The Podcast, I’m sharing all about “Everyday Prospecting” … the why, what and how.   By the end of this episode you will have what you need to know to train your brain to see opportunities for your real estate business everywhere and every day.   You can listen in on your favorite podcast app or by clicking the link below.  

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You’ve heard that saying, right, about how the grass isn’t always greener on the other side?

Yet somehow we still manage to look, and wish, and envy, and compare.

  On today’s episode of Empowering Women in Real Estate – The Podcast I have a very special replay episode for you which includes who I’m envying these days, and sharing a few stories that just might change your perspective.   You can listen in on your favorite podcast app, or by clicking the link below.  

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Happy New Year!!   It has now been 2 years since my business partner and I made the decision to move our businesses and our team to Real.   We’ve learned so much during that time.   In today’s very vulnerable and authentic episode of Empowering Women in Real Estate® - The Podcast … including going deep on the numbers … I’m sharing an update of how the last 2 years have gone for us. What has changed in our business, and more.   I’m also sharing why this episode was originally supposed to run at the beginning of December (our anniversary is December 1st) but was pulled at the last minute. That whole story is included in the introduction.   You can listen in on your favorite podcast app, or by clicking the link below.  

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Do you choose a word of the year?   I’ve done this as a guiding light and principal for myself for nearly a decade now.   On today’s episode of Empowering Women in Real Estate® - The Podcast (and our last episode of 2024!), I’m sharing not only my 2025 word of the year, but also why choosing a word of the year can be impactful for you, why (and when) I started choosing a word of the year, a history of the words I’ve chosen, AND the brand new strategy I used this year to help me to identify and lean into my word.   If you are a word of the year person, I think you will really love this episode.   Listen in on your favorite podcast app, or by clicking the link below.  

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It’s that time of year … winter is coming, and not just the official first day of winter this weekend, but metaphorical winter in your business.   Chances are you’ve not just taken your foot off the gas in your business this holiday season, but you’ve probably slammed on the brakes too.   If you don’t have a plan to get back to it … or better yet, a plan that prevents you from being on the real estate roller coaster over and over again … it will be spring before your business gets back on track. And nobody can afford that.   On today’s episode of Empowering Women in Real Estate® - The Podcast I’m talking through how to make it through winter, and how to get off the real estate roller coaster too.   Listen in on your favorite podcast app, or by clicking the link below.  

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It’s that time of year … not just holiday time, but time to review your business and your life and to set your goals for the new year!   This is truly a time and a process that I love. The time that I have invested here over the past 2 decades has truly been transformative for my life and my businesses.    On today’s episode of Empowering Women in Real Estate® - The Podcast, I am sharing a few things with you …   1) How you can follow my process and do your review and goal setting with me this year! The first time we’ve offered this publicly in many years. 2) The tools that I use. 3) What you need to do and focus on if you want to DIY it.   Don’t skip out on this … 2025 you will thank today you!   You can listen in on your favorite podcast app, or by clicking the link below.  

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Have you set your goals yet for 2025?   Are you feeling bad about some 2024 goals that went unfinished?    Let me tell you a little secret … I can’t remember a year where I didn’t have unfinished goals! Some are meant to leave behind, some take more than a year, and some are a “not right now”, and that’s okay!   On today’s episode of Empowering Women in Real Estate® - The Podcast, I’m sharing my tips for how to handle your unfinished goals, including the one I keep carrying over. Again and again and again.   Listen in on your favorite podcast app or by clicking the link below.  

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Gratitude. It’s something we say a lot, but how often do you actually *feel* it? As in take the time to actually feel grateful for all the goodness in your life?   Today’s episode of Empowering Women in Real Estate® - The Podcast is all about it, as is our tradition every year at this time.   On today’s episode I am sharing specifically what I am grateful for right now in my life and business … and I hope it inspires you to share what you are grateful for too.   Will you message me or share it in the comments below?   You can listen in on your favorite podcast app or by clicking the link below.

 

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There is more than one way to be successful in real estate.   The traditional path that has been laid out for all of us … on a team, solo agent, team leader or broker … isn’t the only way. I am living proof of that having been or currently having a multitude of creative roles in the industry.   On today’s episode of Empowering Women in Real Estate® - The Podcast, I have two things for you …   First, a quick recap of Reinvention Roadmap, the 4th Annual Empowering Women in Real Estate® Conference. This year’s even was truly our best, and my absolute favorite.    Second, I’m sharing with you a behind the scenes recording of my conference keynote presentation, Consistent Real Estate Success: Strategies for Every Stage. In this presentation I talk through the evolution of my real estate career, as well as the strategies that have helped me to be consistently successful at each stage. From new agent, to established agent, to starting over, to referral agent.    Listen in on your favorite podcast app, or by clicking the link below!  

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No matter how long you have been in the real estate industry, chances are you have had to get creative a time or two.   Whether it is getting creative to get a deal done, seeking out creative options with lenders or vendors to serve your clients, or just getting creative in your marketing or how you go about finding clients.   What I think a lot of us are not creative in doing is in how we run our businesses. There are far more options and choices available to us than I think we realize. If I haven’t had the opportunity to experience some of these myself, I’d have no idea.   Running a successful real estate business isn’t just based on selling houses. There’s property management, investing, flipping, the creator economy (getting paid to teach/share what you know), and so much more.   Recently I had the opportunity to speak on a panel at D3, the annual conference for my local association, the Dulles Area Association of Realtors. On today’s episode of Empowering Women in Real Estate® - The Podcast I am sharing my thoughts as well as the recording of that presentation.   You can listen in on your favorite podcast app or by clicking the link below.  

 

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How do you know when to quit something?   Whether it is your real estate career (spending more than you are making) or something else, I think we all hit this crossroads at one point or another in our lives.   Maybe it’s not that you need to quit something, maybe you are just finished. As in, you have finished what you started. You have reached completion on whatever it is. I think that is a beautiful way to look at it.   Whatever the case may be for you, or whatever you are debating right now, I think you will find today’s episode of Empowering Women in Real Estate® - The Podcast to be helpful.   You can listen in on your favorite podcast app, or by clicking the link below.  

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Take a deep breath for a second …   Are you feeling overwhelmed? Feel like you are letting people down? Feel like you are being pulled in a thousand different directions? Are you trying so hard to be all things to all people, but you end up feeling like you are failing left, right and center instead?   This episode of Empowering Women in Real Estate® - The Podcast is for you. And me. Part pep talk, part therapy session.   Protecting your peace means getting clear on your priorities and what is most important to you, then applying boundaries and “fulfillment overlap” where you can.   I’m sharing it all in today’s episode. You can listen in on your favorite podcast app, or by clicking the link below.

Want to learn more about the conference? Go to EmpoweringWomenInRealEstate.com and click on “Conference”.

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There is power in routines, habits and consistency …   But that power isn’t just limited to your real estate business.   Inspired by a recent exchange with my team, on today’s episode of Empowering Women in Real Estate® - The Podcast, I’m sharing my Daily Business Builders™  … for Your Life!   Daily Business Builders™  is my kindler, gentler version of prospecting. Part of what makes them work is that they are so easily to do consistently, brining you consistent results.   You can flip those and make them things to benefit your personal life as well! If you love a good “life hack”, this episode is for you!   Listen in on your favorite podcast app, or by clicking the link below.  

Want to learn more about the conference? Go to EmpoweringWomenInRealEstate.com and click on “Conference”.

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When is the last time you took a long, hard look at your database?   Who’s in it? Do they deserve to be?   Whose missing?   What contact information is incomplete, needs updating, or is missing all together?   This is the PERFECT time of year to do a Database Refresh. I do these at least twice per year in my business, and it helps to keep my marketing spend in check, while also boosting my opportunities.   On today’s episode of Empowering Women in Real Estate® - The Podcast, I’m walking you through my process so you can complete your own Database Refresh!   You can listen in on your favorite podcast app or by clicking the link below.  

Want to learn more about the conference? Go to EmpoweringWomenInRealEstate.com and click on “Conference”.

 

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One of the most frequent questions I get is about my Daily Business Builders™ . My kinder, gentler form of prospecting.   Why?   Because we tend to overthink prospecting. How hard it should be. How long we should do it for. What it actually is.   Also, because prospecting is critical to our real estate businesses. No prospecting, no business. It’s as simple as that.   On today’s episode of Empowering Women in Real Estate® - The Podcast, I’m sharing all the details about my Daily Business Builders™  and how you can put them to work in your business.    You can listen in on your favorite podcast app or by clicking the link below.  

Want to learn more about the conference? Go to EmpoweringWomenInRealEstate.com and click on “Conference”.

 

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When is the last time that you checked in with your goals?   Remember those? Those things you set with excitement way back in January, or even at the end of last year.   One of the best things I have ever done for my life and my business was to do consistent reviews each quarter. Reviewing my life, my business, my goals, my progress.   On today’s episode of Empowering Women in Real Estate® - The Podcast, I’m talking through my 3rd Quarter Review process.   There are some questions I really want you to ask yourself about your life and your business, and I hope you will listen.    Fourth quarter is just starting. 3 months is a LONG TIME. You can make a lot happen. Even if you aren’t on track for those goals you set … or maybe the just don’t resonate with you anymore, there are things you can do right now to get momentum happening before the end of the year.   You’ll hear them all in this episode. Listen in on your favorite podcast app, or by clicking the link below.  

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Let’s be honest … fraud is happening everywhere, and for sure in our real estate industry.   On today’s episode of Empowering Women in Real Estate® - The Podcast I’m sharing with you a few real life stories, and some strategies for how to protect your business, your clients … and yourself … from being susceptible.   Listen in on your favorite podcast app or by clicking the link below.  

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Chances are you have worn a lot of hats over the years and had a lot of different jobs before you came to real estate … and I’d be willing to bet that there is a lot of experience there that helped to prepare you for your current career.   In today’s episode of Empowering Women in Real Estate® - The Podcast, I’m sharing some of the things that make up my resume, and how they have supported my role in real estate.   I’ve been a Project Manager for Clinical Trials, a Bank Teller, and EMT-Shock Trauma Technician, even worked at a daycare center. It was fun to look back and talk through each of those roles and experiences in this episode.   Thank you to Inner Circle Member Kris Norwine for the suggestion!   You can listen in on your favorite podcast app or by clicking the link below.   What are some of your jobs before real estate?  

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Have you ever experienced a plateau in your business?   You just can’t seem to push past a certain production level or goal?   You’ve hit an invisible ceiling, and it’s time to push past.   On today’s episode of Empowering Women in Real Estate® - The Podcast I’m sharing lots of ideas, examples and stories for the plateaus we experience in our business, why, and how to break through!

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At the beginning of my career, I couldn’t learn enough.

Then around maybe year 2-3, I found myself feeling too busy to get better. I could write a killer contract, won the majority of the listing appointments I went on and was closing 40-50 transactions per year … so what else could I possibly need to know?

See I thought training meant basics that I already knew.

I also thought I didn’t have time to learn anything new.

How wrong I was. It was only when I was introduced to higher quality, higher value training (initially through Brian Buffini’s courses!) that my eyes were opened … and my business too off for the better.

On today’s episode of Empowering Women in Real Estate® - The Podcast I’ll be sharing my favorite ways to learn (it doesn’t mean just sitting in a classroom or traveling to an event!) as well the tactical ways I find time to learn every single day.

What is your favorite way to learn?

 

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Like it or not, our real estate industry has changed.

This isn’t new though, it is always changing.

So is your life. With each phase and season and stage our needs tend to change … and the good news is that our real estate businesses can evolve with us.

On today’s episode of Empowering Women in Real Estate® - The Podcast, I’m sharing all about Reinvention Roadmap, the 4th Annual Empowering Women in Real Estate® Conference coming up on November 12th.

You’ll hear all about how we came up with this year’s theme, as well as in-depth information into our keynote speakers and panelists.

This is an episode you won’t want to miss. You can listen in on your favorite podcast app or by clicking the link below.

Want to learn more about the conference? Go to EmpoweringWomenInRealEstate.com and click on “Conference”.

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There is such a push and so much pressure in our industry for numbers …   Achieving a certain amount of sales, calling a certain number of people, closing a certain number of deals each year.   Yes, all of these metrics are important, but what I think many of us forget is that this is a people business. We are serving other people, other human beings with a significant moment in their lives.   My guest for today’s episode of Empowering Women in Real Estate® - The Podcast recognizes that perhaps more than anyone I know, and as a result has built a real estate business that meets all those metrics, and then some.   As a brand new real estate agent Aaron Nichols closed $10M in sales volume in his first 10 months … not only a feat that is a challenge for most seasoned agents, but practically unheard of for a newbie.   Listen in to our conversation as he shares his intentional efforts to serve and grow. I just know that you will walk away from this episode feeling not only inspired, but with a lot of actionable content as well. You’ll find the show on your favorite podcast app, or you can click the link below to listen on our website.  

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Lots of changing have been happening in our industry, and one of the biggest will happen this weekend when coop commissions will come out of our MLS.    In today’s short and sweet episode of Empowering Women in Real Estate® - The Podcast I am sharing a word of encouragement for you. I hope you will listen in.   You’ll find the episode on your favorite podcast app, or you can click the ink below.      

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Here’s what I’ve learned in life and business … small efforts repeated consistently, over and over again, will outperform big, grand things done every once and a while.   On today’s episode of Empowering Women in Real Estate® - The Podcast, I’m sharing several stories about how I and some of my team members have put this to work in our lives and businesses.   What is your superpower?  

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