Her take on artist email marketing and art pricing strategies - Artist interview with Leigh Witherell
Saison 4 · Épisode 9
samedi 21 mars 2026 • Durée 33:39
Summary
In this insightful discussion, Tamara Hergert and Leigh Witherell explore the nuances of marketing art in today's digital age. Leigh shares her approach to maintaining authenticity while navigating the art world, emphasizing the importance of building trust with collectors rather than bombarding them with frequent emails. She discusses her strategy of sending newsletters sparingly and focusing on quality over quantity in her art production. Leigh also highlights the challenges of pricing art and the potential pitfalls of offering too many prints, which can devalue original works. The conversation touches on the subjective nature of art appreciation and the importance of finding one's unique voice and message.
Authenticity and trust are crucial in building long-term relationships with art collectors.
Over-marketing can lead to unsubscribes; it's better to send fewer, more meaningful communications.
Pricing art and prints requires careful consideration to maintain the value of original works.
Art appreciation is subjective, and artists should focus on their unique message and style.
Leigh is working towards gaining representation to help manage the business side of her art career.
Chapters:
00:00 Leigh Witherell's Creative Journey
03:08 Crafting the Story Behind the Art
03:08 Strategies for Collecting Contacts at Exhibitions
05:26 Email Marketing Strategies for Artists
07:21 Pricing Art and the Value of Limited Editions
10:23 Navigating the Art World and Building Relationships
13:52 The Balance Between Prints and Originals
16:01 The Fragility of Art and Its Message
18:33 The Impact of Environmental Themes in Art
21:25 Exploring Artist Agencies and Representation
23:26 Artistic Inspiration and Courage
25:22 The Impact of Art on Emotion
26:58 Personal Connections to Art
29:31 The Subjectivity of Art
30:24 Navigating Rejection in the Art World
I hope you like this episode and it helps you on your creative path!
Tamara Hergert
PS: If you’d like to get a free digital copy of my book Artist’s Success Mindset, please leave a review for our podcast, and email a screenshot to us at info@empoweredartists.co. This information is also saved in the episode’s details.
Her tips on shipping art, other exhibition costs, and growing artist visibility - Artist interview with Leigh Witherell
Saison 4 · Épisode 8
samedi 7 mars 2026 • Durée 31:49
Summary
In this conversation, Tamara Hergert and Leigh Witherell discuss Leigh's journey in the art world, focusing on her recent achievements and the challenges of shipping art. They delve into the intricacies of shipping art, especially internationally, and the evolving dynamics between artists and galleries regarding shipping costs.
Her tips on pattern design and working with licensing agencies - Artist interview with Jess Phoenix
Saison 4 · Épisode 7
samedi 21 février 2026 • Durée 31:31
Summary
In this conversation, Jess Phoenix shares a ton of valuable advice on pattern design! Jess also shares the nuances of working with licensing agencies, and the significance of copyright in the creative process, emphasizing the need for artists to view themselves as brands and protect their intellectual property.
The passion for pattern design must go beyond monetary gain.
Preparation and honesty are key in the artistic process. Jess Phoenix highlights the importance of learning color separation in pattern design.
Studying existing patterns can help demystify structure and composition.
Freedom in design allows for playful and unique creations.
Digital tools can enhance the creative process and provide flexibility.
Having a strong online presence is crucial for artists seeking representation.
Non-exclusive licensing agreements can provide more opportunities for artists.
Understanding copyright is essential for protecting one's work.
Negotiating terms with clients can lead to better outcomes for artists.
Artists should view themselves as brands to elevate their work.
The creative process often involves trial and error, leading to unique styles.
Chapters
00:00 Passion behind Pattern Design
How she licenses out her art and works with brands - Artist interview with Jess Phoenix
Saison 4 · Épisode 6
samedi 7 février 2026 • Durée 26:09
Summary
In this conversation, Jess Phoenix shares her creative journey, focusing on pattern design, brand collaborations, and the challenges of maintaining authenticity in a digital world. Jess shares her experiences in the art industry, the importance of consistency in social media engagement, and her approach to pattern design. They discuss the intricacies of pitching work to brands and the significance of being prepared.
Jess Phoenix's journey began with a strong creative background.
The importance of internships in shaping a career path.
Navigating the challenges of maintaining authenticity on social media.
The significance of consistency in engagement and branding.
Finding one's voice and comfort level in video content.
The role of collaboration in expanding artistic opportunities.
Understanding the dynamics of brand deals and how they often come to artists.
The necessity of having a strong portfolio when pitching to brands.
Chapters
00:00 Jess Phoenix - creative journey
03:14 Jess Phoenix - the origin of her brand
04:04 Her instagram strategy
12:57 How she finds brand deals and art licensing collaborations
Updated How she grows her network of art collectors - Artist interview with Michelle Sakhai
Saison 4 · Épisode 5
dimanche 21 décembre 2025 • Durée 41:13
How she grows her network of art collectors - Artist interview with Michelle SakhaiSummaryIn this engaging conversation, Tamara Hergert interviews Michelle Sakhai, an accomplished artist, about her journey in the art world. They discuss Michelle's early beginnings, her transition into a professional artist, and the importance of finding a unique style. Michelle shares valuable insights on knowing when to stop working on a piece, effective sales strategies, and building relationships with collectors and galleries. The conversation also touches on the significance of authenticity in art and the challenges of marketing and promoting artwork in today's digital age.Connect with Michelle Sakhai:Website: https://www.michellesakhai.com/Instagram: https://www.instagram.com/michellesakhaiart/TakeawaysMichelle started painting at a young age and began selling her art in high school.Transitioning to a professional artist can be a gradual process.Finding a unique style is essential for an artist's identity.Knowing when to stop working on a piece is a skill that develops with experience.Building relationships with galleries and collectors is crucial for sales.Authenticity in art is key to making the right decisions as an artist.Promoting art requires a mix of personal connections and digital marketing.Publishing a book can elevate an artist's brand and reach.Limited edition products can create excitement and exclusivity.Navigating art shows and exhibitions requires understanding gallery dynamics.Chapters00:00 The Artistic Journey Begins10:09 Navigating Art Sales and Promotion19:05 Publishing and Promoting Art Books and Cards23:22 Art and Product Promotion25:18 Navigating Art Exhibitions27:26 Marketing Strategies for Artists30:39 Group Shows and Gallery Relationships34:26 Consignment and Shipping Dynamics35:06 International Exhibitions and Collaborations39:01 Finding Opportunities and Authenticity in ArtI hope you like this episode and it helps you on your creative path! Tamara HergertMentions:Empowered Artists: https://www.empoweredartists.coPS: If you’d like to get a free digital copy of my book Artist’s Success Mindset, please leave a review for our podcast, and email a screenshot to us at info@empoweredartists.co. This information is also saved in the episode’s details.Grab this guide - The Best Art Business Models: https://www.empoweredartists.co/best-art-business-modelsConnect with Empowered Artists Community:Website: www.empoweredartists.coFacebook: Empowered ArtistsInstagram: @empowered.artistsYoutube: @EmpoweredArtistsPinterest: @EmpoweredArtistsTwitter: @EmpoweredArtistsConnect with Tamara Hergert:Website: www.tamarahergert.comInstagram: @tamara_hergertPinterest: @HergertTamaraFacebook: Art by Tamara HergertTwitter: @TamaraHergertYoutube: @TamaraHergert
How she and her best friend started their own clothing brand in NY - interview with Jessie Licata
Saison 4 · Épisode 4
samedi 20 septembre 2025 • Durée 29:18
SummaryIn this conversation, Tamara Hergert interviews Jessie Licata, the co-founder of Equals Human, a sustainable clothing line. They discuss the journey of creating the brand, the challenges faced during the COVID-19 pandemic, and the importance of using organic fabrics. Jessie shares insights into the collaborative design process, marketing strategies, and the significance of building relationships with retailers. The conversation also touches on the role of social media in promoting the brand and the unique experiences of styling for celebrities. Overall, the discussion highlights the intersection of art, fashion, and sustainability.Jessie's websites: equalshuman.com licatabean.comthanksgivinginharlem.comFollow Jessie on social media:@equalshuman_movement@licatabean@thanksgivinginharlemMentions:Empowered Artists: https://www.empoweredartists.coGrab this guide - The Best Art Business Models: https://www.empoweredartists.co/best-art-business-modelsTakeawaysEquals Human was born from a desire to create unique clothing.The journey involved extensive research into sustainable fabrics.Building relationships with manufacturers is crucial for ethical production.Fashion should allow individuals to express themselves creatively.COVID-19 posed significant challenges but also opportunities for growth.Collaboration is key in the design process.Marketing strategies include local promotions and social media engagement.Fashion events provide valuable networking opportunities.Retail partnerships are often formed through invitations rather than outreach.Community engagement is essential for brand loyalty.PS: If you’d like to get a free digital copy of my book Artist’s Success Mindset, please leave a review for our podcast, and email a screenshot to us at info@empoweredartists.co.Connect with Empowered Artists Community:Website: www.empoweredartists.coFacebook: Empowered ArtistsInstagram: @empowered.artistsYoutube: @EmpoweredArtistsPinterest: @EmpoweredArtistsTwitter: @EmpoweredArtistsConnect with Tamara Hergert:Website: www.tamarahergert.comInstagram: @tamara_hergertPinterest: @HergertTamaraFacebook: Art by Tamara HergertTwitter: @TamaraHergertYoutube: @TamaraHergert
How she got into over 40 art shows and exhibitions - Artist interview with Leigh Witherell
Saison 4 · Épisode 3
dimanche 22 juin 2025 • Durée 19:07
Summary
In this engaging conversation, Tamara Hergert interviews artist Leigh Witherell, who shares her journey in the art world, discussing her unique approach to figurative art, the importance of body positivity, and the challenges of navigating national and international exhibitions. Leigh emphasizes the need for artists to step out of their studios, face rejection, and find their audience while also highlighting the significance of community support among artists. The discussion also covers practical aspects of selling art, including the transition from originals to prints, and best practices for shipping artwork.
Leigh Witherell's classic nude art focuses on intimacy and body positivity.
Navigating art exhibitions requires understanding specific calls for entries.
International shows often have broader subject matter acceptance.
Rejection is a common experience for all artists.
Artists should present their work professionally when shipping.
Building a community among artists is essential for support.
Selling art involves both originals and prints, with a focus on quality.
Quality photography is crucial for showcasing artwork.
Artists need to be proactive in promoting their work.
Art can facilitate important conversations about relationships.
How she got featured in over 30 magazines - Artist interview with Leigh Witherell
Saison 4 · Épisode 2
dimanche 15 juin 2025 • Durée 08:12
Summary
In this conversation, Tamara Hergert interviews artist Leigh Witherell about her journey in the art world, focusing on how artists can get featured in magazines and the importance of marketing themselves. Leigh shares her experiences with various art publications, the costs involved, and the strategies she employs to gain exposure. The discussion emphasizes the need for artists to treat their careers as a business and to be proactive in seeking opportunities for publicity and representation.
Leigh Witherell is an accomplished artist with a dynamic portfolio.
Getting featured in magazines can significantly boost an artist's visibility.
Artists should be prepared to invest in their publicity efforts.
Researching magazines and their credibility is crucial to avoid scams.
Emerging artists can benefit from art calls and contests.
Networking with editors and publishers can lead to more opportunities.
Publications often help artists with writing and presentation.
Marketing and self-promotion are essential skills for artists.
Finding an art agent can help artists focus on their craft.
Building a strong online presence is important for artists.
How she grew her instagram following from 3K to 42K in one year - Artist interview with Leigh Witherell
Saison 4 · Épisode 1
dimanche 8 juin 2025 • Durée 19:25
Summary
In this conversation, Tamara Hergert interviews artist Leigh Witherell, who shares her unique artistic journey, the evolution of her work, and the challenges of navigating social media as an artist. Leigh discusses the importance of empowerment in her art, particularly in relation to women's experiences and societal expectations. The conversation also touches on the impact of social media engagement and followers on an artist's career, as well as the significance of sharing personal stories behind the artwork.
Leigh's journey into art began unexpectedly during her college years.
Fluid art helped Leigh embrace chaos in her creative process, but figurative art is her passion.
Social media, particularly Instagram, plays a crucial role in an artist's visibility.
Engagement with followers is more important than the number of followers.
Leigh emphasizes the importance of empowerment in her artwork.
The societal expectations of women influence Leigh's artistic themes.
Leigh's art aims to evoke feelings and connections rather than just visual appreciation.
Navigating social media can be exhausting but is essential for artists today.
Sharing personal stories behind art enhances viewer connection.
Top 5 platforms to sell your art - Where to sell your art online
Saison 3 · Épisode 15
mercredi 28 août 2024 • Durée 11:02
There are many places where you can sell your art online. Here are a few of the most popular options:
Etsy: Etsy is a marketplace for handmade and vintage goods, so it's a great place to sell your original art. You can set up your own shop and sell your art at your own price.
Fine Art America: Fine Art America is a print-on-demand site that allows you to sell your art on a variety of products, such as prints, canvases, and phone cases. You set the price and Fine Art America handles the printing and shipping.
Society6: Society6 is another print-on-demand site that allows you to sell your art on a variety of products. You set the price and Society6 handles the printing and shipping.
Redbubble: Redbubble is similar to Society6 and Fine Art America, but it also allows you to sell your art on products like stickers, mugs, and bags.
Saatchi Art: Saatchi Art is an online gallery that represents over 100,000 artists. You can submit your art to Saatchi Art and they will review it for potential inclusion in their gallery.
These are just a few of the many places where you can sell art online. The best place for you will depend on your art style, your target audience, and your budget.
Here are some additional tips for selling art online:
Take high-quality photos of your art. This is essential for attracting buyers.
Write clear and concise descriptions of your art. Be sure to include the size, medium, and price of your art in the description.
Use relevant keywords in your titles and descriptions. This will help people find your art when they are searching online.
Share your art on Instagram, Facebook, and Twitter to reach a wider audience.
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Shipping costs are a significant barrier for artists, especially for international shows, due to tariffs and customs paperwork.
The trend is shifting towards artists bearing more of the shipping costs as galleries face economic pressures.
Using shipping services can simplify the customs process and save time and effort, despite the upfront cost.
Artists should carefully select shows to participate in, considering the potential shipping costs and the fit of the show with their work.
Staying local can reduce shipping costs, but may not always be feasible depending on the artist's niche and audience.
Chapters: 00:05 Introduction and Background. Introduction of Leigh Witherell and her art journey.
03:08 Recent Achievements. Leigh discusses her move and recent exhibitions.
07:46 Artistic Inspiration. Insights into the inspiration behind Leigh's art.
12:33 Shipping Challenges. Discussion on the logistics and costs of shipping art.
25:16 Photography Importance. The role of professional photography in art presentation.
28:16 Audience Connection. The importance of storytelling in engaging art viewers.
I hope you like this episode and it helps you on your creative path!
Tamara Hergert
PS: If you’d like to get a free digital copy of my book Artist’s Success Mindset, please leave a review for our podcast, and email a screenshot to us at info@empoweredartists.co. This information is also saved in the episode’s details.
02:10 Color separation and Designing on a grid for pattern design
04:38 Learning and Evolving in Design
06:46 The Balance of Hand-Drawn and Digital Art
11:48 The Role of Agents in an Artist's Career
11:58 Navigating Representation in the Art World
14:49 Exploring International Licensing Opportunities
18:09 Understanding Non-Exclusive Relationships with Agencies
20:47 The Importance of Strong Online Presence
25:30 Contracts and Copyrights: Protecting Your Art
31:07 Final Thoughts and Reflections
Mentions:
Skillshare class on pattern design with April Mawhinney - Textile Design Part 3 - Reducing Colours & Creating Colour Separations in Photoshop | Indexing: https://www.skillshare.com/en/classes/textile-design-part-3-reducing-colours-and-creating-colour-separations-in-photoshop-indexing/1496726056?via=user-profile
I hope you like this episode and it helps you on your creative path!
Tamara Hergert
PS: If you’d like to get a free digital copy of my book Artist’s Success Mindset, please leave a review for our podcast, and email a screenshot to us at info@empoweredartists.co. This information is also saved in the episode’s details.
PS: If you’d like to get a free digital copy of my book Artist’s Success Mindset, please leave a review for our podcast, and email a screenshot to us at info@empoweredartists.co. This information is also saved in the episode’s details.
PS: If you’d like to get a free digital copy of my book Artist’s Success Mindset, please leave a review for our podcast, and email a screenshot to us at info@empoweredartists.co. This information is also saved in the episode’s details.
PS: If you’d like to get a free digital copy of my book Artist’s Success Mindset, please leave a review for our podcast, and email a screenshot to us at info@empoweredartists.co. This information is also saved in the episode’s details.
PS: If you’d like to get a free digital copy of my book Artist’s Success Mindset, please leave a review for our podcast, and email a screenshot to us at info@empoweredartists.co. This information is also saved in the episode’s details.
Be patient. It takes time to build a successful art business. Don't get discouraged if you don't start selling right away. Just keep creating great art and promoting yourself, and eventually you will start to see results!
