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Lauren Shaw was on top of the world, taking an amazing trip in Patagonia... And then she got home, sat down at her computer… and just absolutely couldn’t get herself to do any work.

She knew exactly what needed to be done.

But something about the WAY she was selling (and her current program) no longer fit her life today.

In this episode, Lauren and I talk about what happens when your business is technically “working,” but your energy is whispering (or SCREAMING at you), telling you it’s time for a rebuild. 

We unpack how to recognize those signals early — and how to reimagine sales in a way that feels supportive, human, and sustainable, especially in a world where AI is now part of the equation.

In this conversation, we cover:

📌 The moment Lauren realized her resistance wasn’t random – it was a signal
📌 How to tell the difference between discipline and misalignment

And then we pivot to talk about SALES.

📌 Where AI can support sales (and where it can erode trust fast)
📌 Why forcing yourself to sell harder is usually the wrong move
📌 What it looks like to rebuild a sales process around energy, clarity, and trust

If selling has started to feel heavier than it used to — or you’ve found yourself avoiding work you used to enjoy — this conversation will help you understand why… and what to do next!!

Links Mentioned

👉 Join Lauren’s workshop (or watch the replay) – the 2026 Sales Call makeover:
http://brandmagnetic.com/salescallmakeover

Get $200 off Lauren’s sales accelerator program using code MARIANA200 

👉 Grab my Ultimate Cheat Sheet for a Brand Story That Converts
https://brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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At the start of this year, I wanted to do something different. I decided to not think about resolutions.

I really felt like I was being called to think about WHO I need to become.

In this Empire Diaries episode, I’m sharing what’s actually guiding my decisions in 2026. Not a long list of goals, like basically every other year of my life and business.

But an actual identity shift that’s changing how I manage my time, my energy, and Brandmagnetic.

This episode was inspired by something unexpected: watching an interview with Mel Robbins and learning how many iterations her life and career went through before things really clicked. It was the reminder I needed. Success is never linear! Becoming the right person matters more than getting everything “right” the first time.

I’m also taking you behind the scenes of how I’m thinking about this whole year.

In this episode, I share:

📌 Why “seven-figure founder” is the identity — not just a revenue goal
📌 The shift from setting goals to becoming the person who naturally achieves them
📌 How managing my time (down to the hour and sometimes the 15-minute block) has completely changed my peace of mind
📌 The tools and habits I’m using to stay focused during a big pivot to an evergreen model
📌 My word of the year — “Multiply” — and what that actually means in daily business decisions
📌 A powerful year-in-review exercise that helped me see patterns, clarity, and momentum I would’ve missed otherwise

If you’re entering the new year feeling clear but serious… excited but intentional, this episode will meet you right there.

Links Mentioned in This Episode:
👉 The Year-In-Review exercise I mention. So worth it! (Free, no opt in needed)I absolutely love this exercise. https://www.kvaleadership.com/year-in-review
👉 Grab my FREE Ultimate Cheat Sheet for a Brand Story That Converts https://brandmagnetic.com/cheatsheet
👉 Get lifetime access to the Instant YES Machine™ https://brandmagnetic.com/yesmachine

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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Last week, I caught myself doing *that* again — endlessly tweaking slides, rewriting emails, and convincing myself the funnel needed one more layer before it could work.

But then I stopped.

In this Empire Diaries, I’m breaking down exactly what I’m focusing on behind the scenes: the pieces of my new evergreen funnel (and pushing things out before they’re perfect), how I’m setting up my Black Friday Deals Week I’m SO excited about, and the mental reset that got me out of the “what if it’s not ready” loop.

 📌 The difference between launch mode and the evergreen mindset — and why both matter for growth.
 📌 How I’m structuring my new funnel to work alongside my upcoming Black Friday Deals Week.
 📌 The BTS of building my newest AI tool that I’m obsessed with (!) – the Instant YES Machine™. 
 📌 A simple filter that helps me stay in flow when the pressure kicks in.

Whether you’re mapping out your own Black Friday or have plans for an evergreen funnel, here’s your behind-the-scenes look at what I’m doing to build everything!

 👉 Grab Black Friday in a Box here: brandmagnetic.com/bfiab
 👉 I can’t wait for you to check out the Instant YES Machine™!!  brandmagnetic.com/yesmachine

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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Last week, I finally sat down to watch the replay of the "Ideas for 2024" summit that Stu McLaren held last December -- and I took so many notes, I just had to share. 

After a few days of masterminding, titans of the industry like Jeff Walker, Amy Porterfield, Ryan Levesque, Codie Sanchez and so many others shared their thoughts on what's working for them now and their top predictions for what's to come in the year ahead. 

So in this episode that I give you 100% permission to listen to in 2x speed, I go through all of my notes from this entire summit -- so you can see how you might apply the best ideas from the best into your own business. 

Enjoy 🥳
~Mariana   

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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Bro marketing energy isn't for everyone.

This week on Empire Secrets, I chat with the brilliant Jill Stanton - the heart & soul (with husband Josh Stanton) of Screw the Nine to Five... who's now turned her energy and brilliance into her newest venture: Millionaire Girls Club.

We talk all things: the current chapter of "Screw", how she had to overcome a fear and trauma from her past around women who weren't supportive, how the vision for this new venture came to her, what her desire was and the energy she's created for women in the 7+ figures.

It's a must-listen!

Check out Jill's Millionaire Girls Club here.



 

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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My mentor says: "It is CRITICAL that you have the most fun possible."

In this episode, I unpack how I see two types of "fun" in business: one is in how I show up for my audience, and the other is more internal -- focused on how my team and I actually get work done. The latter always tends to be a little harder for me to "have fun" - in part because I'm always so serious about what I do, even though I love it so much!!

So this year, I've decided to prioritize having fun in the actual WORK of the business, and, in this episode, I share my three ways for doing that:

1. Constantly identify the joy-suckers in your biz and kick 'em to the curb. Delegate, outsource, or eliminate.
2. Connect with fellow entrepreneurs. Swap stories, share laughs, keep each other motivated.
3. Celebrate EVERY win, big or small - CELEBRATE THEM.

👉🏻 For more fun times, follow me on instagram @brandmagnetic 😊
 
- 

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Think branding is just about eye-catching designs and clever slogans? Nope. 

This episode of 'Empire Secrets' I chat with my gal Emily Paulsen, a brand strategist. Emily has spent 14 years mastering the art of branding, not just for the big players like Abercrombie and Fitch and Wendy's but for startups and online businesses.

In our chat, Emily takes us behind the scenes of crafting a brand that resonates. It's not just business; it's personal. She delves into how emotion drives brand loyalty and why your unique story is your brand's superpower. We're not just talking theory here. Emily shares real-world examples and practical tips on creating a brand that connects and endures.

Here's what we talk about:

• How businesses can effectively use their story to connect with customers on a deeper level.
• Consumer psychology and how it influences branding strategies.
• The significance of unique expertise in creating a brand identity.
• How brands change and adapt as businesses and their audiences evolve.
• The differences between personal and business branding and how to balance them.
• Maintaining authenticity in brand messaging and customer interactions.
• Strategies for long-term branding success and building a brand that evolves with the market.

For anyone playing the long game in business, this is a conversation you won't want to miss.

Don't miss Emily's complimentary 30-minute call to ask questions, share concerns and get expert eyes on your current brand!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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In this solo episode of "Empire Secrets," I look back at the ups and downs of 2023. The decisions made, all the work that happened “below the surface” – it was a true iceberg year for me!! 

And then I dive into the game-changing mindset shifts and strategies that I’m taking with me into 2024.

This is THE YEAR. Let's make it happen! 🚀💭 #EmpireSecrets #NewYearNewGoals

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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In this episode of Empire Secrets, I chat with Nicole Frazier, a dear friend who’s also a Certified Mindset Coach and explore the hidden influences of deeply ingrained beliefs and how they subtly shape aspects of your business which can lead to self-sabotage. Nicole explains the impact of these beliefs on your business, health journey, and relationships.

Nicole and I discuss how these beliefs manifest in daily behaviors, contributing to things like procrastination and imposter syndrome. She explains how the reticular activating system works as your brain's mechanism for reinforcing internal narratives. This episode offers practical strategies to identify and reshape your mindset, helping you break free from limiting patterns.

Nicole is giving away a free 15 minute morning routine that will kickstart your mindset transformation.

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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In this episode of Empire Secrets, I catch up with Joanna Doiban from Financial Wellness for Women to dive into the 3 most effective financial strategies for entrepreneurs. We tackle the essentials of developing an abundance mindset and how to set money aside into 3 buckets as it comes into your business. Joanna brings a fresh perspective on investment, highlighting the benefits of cash value life insurance for wealth growth.

Mentioned in this episode:
Joanna's FREE Mama's Money Makeover tips here.
Joanna's dad's book here.

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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In this episode, I wanted to share with you a brief exchange that happened in a recent Masterclass I taught. 

I share Elizabeth's brand new Brand Video... and she was not only able to share the reaction she's already gotten with it -- BUT someone in the Masterclass who had NEVER before seen Elizabeth had an incredible reaction too. 

It was incredible to see this play out... I couldn't believe my eyes, and I teared up too.

Enjoy this magical moment!

Join me for the next Masterclass, it's been called "EPIC", "Mindblowing" and "Unlike any other class I've attended."  See you there! >> http://brandmagnetic.com/masterclass

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Storytelling doesn’t have to be complicated. In this episode, I talk about two very straightforward storytelling frameworks that I use with my clients: the 'Overcome Framework' and the 'Passion Framework.' 

I also reveal the secret to a Brand story that really converts for you.

Enjoy!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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I recently had the pleasure of guesting on the MSP Podcast Hosted by Paul Green, where I shared my journey from being a documentary filmmaker to becoming a brand video strategist.

In this episode, I dive into the transformative power of storytelling and its impact on building trust and accelerating sales and the importance of authentic, human-centered storytelling in business.

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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There is so much beige garbage in the online space, and it’s so easy to just produce content that gets lots in that sea of sameness.

But years ago, Lucy tossed a simple offer into a Facebook group: “Want help telling your story?”
One founder took a chance. Lucy wrote it fast, in her voice, not the internet’s — and the reply landed:

“I’ve had people write my story… no one’s ever captured it like this.”
That single line became market validation - and the start of Unicorn Messaging: copy that doesn’t try to be everyone, “just unmistakably you”.

Lucy is a force when it comes to copywriting that really captures your attention… and honestly just a really great gal!

Today, Lucy and I get into the brave middle between beige and try-hard — how to show personality (even to affluent buyers) without turning your brand into a circus, and why speed can be a legitimate differentiator when your clients don’t have eight weeks to wait.

What’s inside:
📌 The “dinner-party test” for tone - the easiest way to keep copy bold but believable.
📌 Stop overcomplicating your differentiator - why style + specificity can be enough.
📌 Calibrating wit for premium audiences - playful, not performative.
📌 Using speed as a selling point - how to ship quality copy… fast.

If you’ve been watering down your voice to sound “professional,” this one’s your permission slip to sound like the most trusted version of you — and to let that be the thing people that entices people to buy from YOU versus someone else!!

👉 Grab my new Instant YES Machine™️>> https://brandmagnetic.com/yesmachine

👉 Take Lucy’s Superpower Quiz at mywritehandwoman.com
 — and find out what makes your messaging truly YOU.

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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"In this episode of Empire Secrets, I share a personal and insightful look into my entrepreneurial journey. These are the top five lessons I’m so grateful for that I’ve learned building a business from the ground up. 

Including how important it is to “have as much fun as possible” – as one of my mentors says.
 

This episode is packed with real-life experiences, practical advice, and motivational insights, perfect for anyone navigating the exciting yet challenging world of entrepreneurship."

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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How can we harness the unlimited and little-tapped-into power of the subconscious to breed success in our business? 

In this episode of "Empire Secrets,"  we dive into the intriguing world of hypnosis with Julie Costa, a master in clinical hypnotherapy. Julie opens up about her unique method of using hypnosis in the business and sales world, to harness the power of the subconscious for business owners and entrepreneurs. 

We talk about how hypnosis can be a game-changer in achieving goals, breaking through personal obstacles, and boosting confidence in our professional lives. Julie helps to clear up common myths about hypnosis and shows how it can be a practical tool in our day-to-day business activities.

We explore the powerful role of the subconscious mind in making decisions and growing personally. Julie shares insights from her professional journey and I bring in my experiences from my time in journalism, including stories about hypnosis. We offer a down-to-earth take on how hypnosis can help overcome the mental blocks that often stand in the way of business success. 

This episode is packed with personal stories, expert advice, and practical tips on using the subconscious to not just succeed in business, but also to grow personally! 

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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What an ugly word: burnout. Today, I open up about hitting a mini-burnout last week while doing what I love—growing my business. 

I talk about the shock of hitting a wall – when what I think I could get done in a week takes 3-4 weeks instead… and how it can just sneak up on you when you least expect it.

I chat with my friend and burnout coach, April Likins, who enlightens me to the concept of micro-breaks in your day (what?? LOVE)

If you are someone who’s always running on high speed like me, this one’s for you <3

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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This conversation blew my mind. In this episode of “Empire Secrets” I Dive deep into the intricate world of human behavior, perception, and the art of sales with Elijah Bowie. Elijah unravels the layers of how our beliefs, emotions, and mindset profoundly influence our interactions, decisions, and relationships, especially when it comes to sales. It’s not just theory but practical strategies that you can immediately implement to completely revolutionize how you approach sales.

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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In this episode of “Empire Secrets”, joining me is Casey from Hello Someday Coaching, a licensed sobriety coach – and a Brand Video ELITE client!  

We talk about her personal journey — from battling alcohol addiction to creating a thriving coaching business for busy women who want to change their relationship with alcohol… 

AND what it was like working on her Brand Video - what she loved and what she was scared about… and most importantly, the impact it’s had on her business. 

Can’t wait for you to tune in!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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On this episode of “Empire Secrets”, I'm sharing some thoughts straight from the heart. I recently attended an incredible networking call and had an epiphany about how we approach connecting with our audience.

We often hear the term " NURTURING LEADS " – but it’s time we rethink this. Instead of seeing people as leads, it seems so much more holistic to see people as unique individuals with stories, dreams, and ambitions. 

It's about building REAL CONNECTIONS, not just leads that need to be nurtured.

Also, some news! I'm thrilled to announce an upcoming masterclass, "How to Leverage Your Story to Build Trust Faster and 10x Your Sales." 

It's basically going to have you working IN REAL TIME ⏰ with me **LIVE** 💁🏼‍♀️ in the class on how to identify exactly which story you should tell, **how to tell it**

I'm packing in the proprietary and foundational work that I do with clients at the beginning of my Brand Video ELITE program, delivered in a workshop that'll be SUPER hands-on. 🤌🏻

Follow and DM me on Instagram @brandmagnetic, and I'll send you an invite!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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On this episode of "Empire Secrets", I chat with Lena Gosik-Wolfe, a brand strategist and designer who goes deep into why building a solid  brand identity is critical for your business. We explore how understanding your audience and crafting a compelling brand story is the blueprint for building your business “dream home”. 

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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Hey! It's been an amazing week soaking up the sun and hustling in my business. Here's a quick peek into what's happening on Empire Secrets:

I'm doubling down on Brand Video ELITE – this is my core offer where I help entrepreneurs create powerful, trust-building Brand Videos. Plus, I'm launching Brand Video Academy, a course to DIY your own Brand Video, with a backend membership for extra support and getting ALL your questions answered.

My week is structured with content creation, implementation, email writing, and podcasting on Thursdays. CONSISTENCY is key!

Questions or thoughts? Drop me a message. And please, subscribe, rate, and review Empire Secrets. Your support means the world! 🌟

Catch you in the next episode!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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Today's episode is a bit of a throwback – I'm going to share a letter I wrote to myself exactly a year ago. 

On September 27, 2022, I sat down, pen in hand, and addressed a letter to my future self. Back then, my ambitions were grand, but I lacked clarity. Fast forward to today, and I open that letter in front of my mic and camera and read it out loud for the first time since writing it. I see how far I've come – the goals I hit and the ones I didn’t, but most importantly how my mind has completely changed. It's a journey that's transformed my approach to business, from chasing ambitions to embracing clarity.

In this episode, I'll share the ups and downs, the moments of certainty and uncertainty, and how I transitioned from a level 10 belief in my future to navigating the shifting tides of the world. 

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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FRESH TAKE> I'm sharing a personal reflection that occurred during my morning routine. As I was thinking about my dream life, I couldn't help but reflect on the driving force behind my actions—the relentless pursuit of my goals. 

We've all suffered from shiny object syndrome  -- and I've come to realize that the one thing separating me from my dream life is simple: PERSISTENCE.

When I think about the badass entrepreneurs I follow, they all echo this.

Amy Porterfield says it her own way, "You only fail if you quit."💪

Let this be the reminder or gentle kick in the arse that you may need -- KEEP FREAKING GOING. 

By focusing on the right actions and pushing forward, you'll inch closer to your dream life. Make progress every day.  Make it janky,  

Tune in to "Empire Secrets" for more personal insights, inspiration, and guidance on your entrepreneurial journey.  I encourage you to share your experiences with me at mariana@brandmagnetic.com. Keep pushing forward, and together, we'll navigate the path toward your dreams.🌟

Did this resonate? ARE YOU WITH ME?? 

Pls leave a review and let me know —it means the world to me on my mission of empowering badass entrepreneurs like you WHO WON'T BE GIVING UP.🎙️📈

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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I was sitting in front of my mic — coffee going cold, notes open — and suddenly I caught myself doing it again.

That quiet, sneaky voice had crept in:
“You should sound more polished.”
“Say it better.”
“Maybe just re-record.”

Five minutes later, I was spiraling — fixing my lighting, adjusting my tone, anything to delay hitting record.
And then… I stopped.

In this Empire Diaries, I share what happened next — the small moment that flipped me from doubting everything to saying what I actually needed to say.
And the three simple shifts I use anytime imposter syndrome tries to steal my momentum.

Inside this episode:
📌 The tiny trigger that turns “I’ll start tomorrow” into a spiral.
📌 What I realized mid-recording that completely changed my tone.
📌 How to find your way back when confidence disappears mid-project.
📌 The mindset reframe that keeps me shipping (even when it’s not perfect).

If you’ve ever stared at the blinking cursor or mic and thought, “Who am I to talk about this?” — this one’s for you.

👉 Grab my Ultimate Cheat Sheet For A Brand Story That Converts: https://brandmagnetic.com/cheatsheet

👉 Join Black Friday in a Box: http://brandmagnetic.com/bfiab

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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My first guest on my new podcast Empire Secrets is Becky Mollenkamp, an accountability coach with a drive to help feminist founders.

We dive into the REAL and raw side of her journey as an accountability coach for high-achieving female / feminist entrepreneurs 

We talk about OK - what does it really mean to be self-employed? Most importantly, how do we set REALISTIC goals that work for the US individually, and that will mean we’re able to keep working consistently, without burning out?

Becky, a former journalist too, shares her insights on personal branding, accountability coaching, and the value of shorter, high-impact work sessions. 

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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On a regular basis *ahem ahem* I want to take you behind-the-scenes as I build Brandmagnetic! 👏🏻

This week I talk about wrapping up the first ever soft-launch cohort of Brand Video Academy, my focus building SYSTEMS in the business, and diving into Business By Design with James Wedmore.

I love to hear what you're working on, and the BTS of your empire building!

Reach out at mariana@brandmagnetic.com 😊

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This book is a GEM.

It sounds totally counter-intuitive, I know. But 10X is Easier than 2X is taking over the entrepreneurial world right now for good reason: it's a mind-warping game-changer.

Tune in as I share my lightning fast take-aways from the book. 🔥

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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I talk about it constantly but you may have no idea...

What *actually IS* a Brand Video?

A Brand Video is a 2-4 minute video crafted to connect your audience with you emotionally. For them to understand exactly WHO you are, what you stand for. What you believe in. Why oh why you do what you do.

What is it not?

- It's not a marketing video.
- It's not a sales video.
- It's not a dancing on TikTok video.
- It's not a reel of your daughter's (really cute) birthday party.

It's an intimate, personal conversation with your audience that's ultimately conversion tool. 

Its superpower? To build trust FASTER.

Want to see a Brand Video in action?

Head on over to @brandmagnetic on Insta!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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Welcome to the INTRO episode of  "Empire Secrets" with Mariana Henninger! I'm Mariana Henninger, your host - EMMY-award winning documentary filmmaker turned online entrepreneur OBSESSED with all things emotional and magnetic marketing, owning and crafting your personal story to stand out from the crowd and... building an online EMPIRE. 

Here on "Empire Secrets" I'm going to share my journey as I build my business "Brandmagnetic" from the ground up. Building an online business is hard, but it's also fun as heck. Let's do this together!

I hope you enjoy this intro episode to the Empire Secrets podcast and if you're excited for this podcast and ready for some free & fun new episodes to come, subscribe to the podcast + screenshot, share and tag me @brandmagnetic on Instagram!

See you on the next episode!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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What if your audience could find you without you dancing on Reels or posting 24/7? That’s exactly what today’s guest, Lena Christine of Lazy Girl Collective, is all about — using SEO and organic visibility strategies that actually work for coaches and course creators who are done with hustle marketing.

Inside the conversation:
 📌 Why SEO isn’t dead — and how it outperforms the content treadmill.
 📌 The “lazy” approach that gets you seen by premium buyers without burnout.
 📌 Practical steps to make your site and content discoverable (without becoming a techie).
 📌 How to use visibility strategies that align with your business and your life.

👉 Grab my Ultimate Cheat Sheet For A Brand Story That Converts: https://brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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Early-morning coffee, quiet house — and a simple plan. I’m sharing exactly how I’m running Q4 in CEO mode: fewer moves, cleaner focus, and my kickass, life changing program that sells on autopilot (!!) If you’ve been juggling too much, this is your permission to choose less and finish more — and this is what I’m doing. 

What’s inside:
📌 Finally embracing “the janky first version” — ship now, refine later.
📌 10x > 2x + the 12-Week Year — why fewer bets create outsized wins.
📌 Evergreen launch + Black Friday “5 days of deals” — my exact Q4 focus.
📌 my TOOLS Time-blocking that sticks — the physical timer and 1% Diary I’m using daily.
📌 “Content rush” sprints — showing up more without burning out.

Hope this behind-the-scenes episode is inspiring for you as you push into this final, incredible stretch of the year!

If you haven’t yet, grab my Ultimate Cheat Sheet For A Brand Story That Converts: https://brandmagnetic.com/cheatsheet
Steven Bartlett’s 1% Diary:
 https://thediary.com/products/one-percent-diary

Here’s the timer I use:
https://www.amazon.com/dp/B0CPDLRLST?ref=ppx_pop_mob_ap_share

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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Think SEO is just keywords and backlinks? That’s cute.

Search has changed — and if you want to be found by LLMs like ChatGPT and Claude, not just humans on Google, it’s time to revisit how you show up online. I brought on Adam Chronister (founder of Enleaf and PR wizard in disguise) to break down what actually matters now — from website structure to PR cadence to how AI determines who’s trustworthy enough to recommend. He’s cracked the code in an interesting way for how to get you surfaced and recommended by the AI platforms everyone’s using to search these days. 

The 5 habits that…
📌 Help you structure your site so AI understands what you offer
📌 Show you how to rank with less content — but more clarity
📌 Build trust with crawlers (and humans) using real-world “consensus”
📌 Teach you how to train LLMs to see you as a source
📌 Get you showing up in AI results — without playing dirty

🛠 Adam’s free resource on AI and brand positioning: http://enleaf.com/dark-pr
📥 Grab the Brand Story Cheat Sheet here: http://brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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Confession: I almost spent 20 minutes re-mounting my mic arm today… then I pressed record. This one’s a pep-talk and a plan — my new “I do not complain” mantra, why I’m siding with “trust first, offer second,” and how I’m building an evergreen engine with real urgency (plus why DIY courses aren’t dead — they’re just badly aimed).

Here’s what’s happening in the BTS of my business this week:

What’s inside:
📌 Trust-first vs info-first — what Dan Kennedy gets right and where I disagree.
📌 Evergreen, but real — bonuses, tags, support options, and a Black Friday play that actually makes sense.
📌 The webinar show-up slump — designing for replays, specificity, and not wasting people’s time.
📌 ClearSpace, clearer head — the tiny app keeping me focused.

If you’re ready to stop tinkering and start building the asset that sells trust on autopilot, press play.


Want my free, quick audio training for my 4 Trust Triggers so you know exactly how to connect and accelerate trust with cold audiences the moment they meet you? Snag it here:
https://brandmagnetic.com/triggersguide

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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If, like me, you’re hearing the theme song of Gilmore Girls play in your head (because I’m now falling asleep to it every night 😌, fall MUST be officially here 🍂 

I didn’t plan to take this much space this summer… but honestly – neeeeeded it.
Long beach days (some with my laptop, some without), speaking on stage in Cancun, and spending so much brain time on where Brandmagnetic is heading… I came out of the season with so much clarity and eeeeek more excited than I’ve ever been!

In this Empire Diaries, I share the behind-the-scenes of what’s shifting — from building an evergreen funnel that feels INCREDIBLY aligned, to learning how to sell to affluent buyers without “selling,” to a tiny app that broke my scrolling habit (HIGHLY RECOMMEND).

What’s inside:

📌 The white space practice that gave me sharper strategy (and why I’m keeping it)
📌 A speaker-photo hack you’ll want to steal before your next event
📌 How I’m thinking about high-ticket buyers and why peace of mind > price
📌 Why DIY courses aren’t dead — and when they actually work
📌 The free app that finally cut down my screen time

If you’ve been craving clarity, momentum, and a reminder that trust beats hustle every time — this one’s for you.

👉 Grab my Ultimate Cheat Sheet for a Brand Story That Converts: https://brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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We don’t often think about it – but every time you ask someone a simple, throw away “How are you?” you’re missing an incredible opportunity to create a real connection. It’s so hard to build trust in a noisy, busy, scroll-past-you online space (and IRL), because we are so bombarded by so much. But you don’t need to shout louder. We just need to learn how to build real relationships (yes – ones that lead to not only true support but also sales and collaborations).

Ravi Rajani — keynote speaker, LinkedIn Learning instructor, and author of a new book called “Relationship Currency” — is an expert at this. On the podcast today, he breaks down 5 simple, powerful habits you can use to deepen connection in the DMs, on discovery calls, and in rooms filled with your dream clients or perfect partners.

What’s inside: he breaks down the 5 shifts that…

📌 Turn the simple “how are you?” small talk into conversations people remember
📌 Help you ask questions that go deep (fast)
📌 Make your stories actually stick (and sell for you)
📌 Show you how to give compliments that build genuine trust 
📌 Position you as the most trusted person in the room — even when you don’t have the answer yet

Find Ravi Rajani on LinkedIn:https://www.linkedin.com/in/theravirajani
Get a copy of Ravi Rajani’s book: https://www.theravirajani.com/book 

Want to know how to tell your story in a way that is completely magnetic and converts for you? Grab the Ultimate Cheat Sheet to a Brand Story that Converts here: https://brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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Pat Flynn is one of those rare “make it simple, make it doable” humans — Smart Passive Income, best-selling books, packed live events, and advice you can actually use by Tuesday.

In this episode, we get into Lean Learning — learn less, apply faster, let the numbers nudge your next move — so your work ships and sticks. We talk micro-mastery, retention-driven tweaks, and the kind of connection that turns casual followers into real fans. If you’re tired of the content hamster wheel, this is your gentler, smarter way out.

In this episode, we cover:

📌 JIT vs JIC learning — trim the info buffet and execute sooner.
📌 Micro-mastery — tiny fixes that stack into big momentum.
📌 Retention as your coach — simple format pivots that actually move the graph.
📌 Long vs short — the mix that builds trust fast without burning you out.

If you want to go deeper into this world of emotionally magnetic storytelling, I’ve got a free cheat sheet waiting for you: 👉 brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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A few days ago, I was floating in turquoise water in the Bahamas — completely alone, no noise, no phone — and I said a prayer I’ve said many times before:

“God, you’re the CEO of my business. Show me the path.”

And one word came through so clearly it stopped me in my tracks.

Multiply.

Not hustle.
Not grind.
Not even grit — though I love that word deeply.
Multiply.

In this Empire Diaries episode, I’m taking you behind the scenes of the moment that shifted how I’m thinking about 2026 — from my word of the year, to the simple engine I’m building right now, to the 30-day focus that’s designed to turn clarity into revenue.

This isn’t a “set goals and hope” episode.
 It’s a this is what I’m actually doing episode.

Inside this episode:

📌 The mastermind conversation that sparked my original word of the year — and why it ultimately wasn’t quite right
 📌 The beach moment that changed everything (and why “multiply” landed so hard)
 📌 The two pillars I’m committing to until I hit consistent seven figures
 📌 My exact 30-day focus — what I’m building, what I’m strengthening, and what I’m ignoring
 📌 The simple funnel I’m finally locking in (ads → Instant YES Machine → webinar → Brand Video Accelerator)
 📌 Why clarity — not complexity — is what’s making this season feel exciting instead of overwhelming

If you’re craving momentum, consistency, and a business that compounds instead of exhausts you — this episode will feel like a deep exhale.

Links Mentioned

👉 Grab my Ultimate Cheat Sheet for a Brand Story That Converts
https://brandmagnetic.com/cheatsheet

👉 Get lifetime access to the Instant YES Machine
https://brandmagnetic.com/yesmachine

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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This is the episode where I admit what’s been true for a while: I don’t want to crank out more content. I want to create more connections. So I’m simplifying—on purpose—and using AI in a way that makes my work feel more like me, not less.

Here’s what I get into:

📌 Evergreen > chaos. Why I’m centering the Brand Video System that reliably turns cold audiences into people who feel something.
📌 AI, the human way. How I’m using it to sharpen voice, speed up clarity, and scale intimacy (not just output).
📌 Depth beats volume. You don’t need to be louder; you need to be unforgettable.
📌 Clean offers, clearer head. What I’m doubling down on, what I’m pausing, and how I’m making space for the right relationships.

No hacks, no hamster wheel—just a strategy I can breathe in. If you’ve been craving simpler and more you, this one’s going to land!!

🔗 Grab the cheat sheet I mentioned: brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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Let’s talk about the robot in the room.

In this episode, I’m sharing what I’ve been noticing lately in the wild world of AI — and why the solution isn’t to outsmart the algorithm or crank out more content.

It’s to go deeper into the one thing AI can’t replicate: emotional resonance.

Here’s what we get into:
📌 The reason AI content is starting to feel like tofu 
📌 Why being more you is the only thing worth optimizing for
📌 What emotional storytelling does that machines still can’t touch

If you’ve been side-eying your marketing and wondering how to stand out without losing your soul, this one’s for you.

📥 Grab the free Brand Story Cheat Sheet I mentioned at: brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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Let’s talk about the stuff that actually moves the needle.

Not the new funnel, or the fancy redesign, or the perfect Instagram grid.

But the little invisible things you build behind the scenes — the stories you share, the way you follow up, the way your audience starts to feel something when they see your name.

In this episode, I’m walking you through the real work that built my brand and business, before any of it was polished or public.

If you’ve been feeling like you're doing a lot and still not seeing traction… this one’s for you.

Here’s what I share:
📌 A totally unglamorous moment that ended up being a turning point in how people saw me
📌 What I focused on before I ever worried about visibility
📌 A reminder that your most powerful brand assets are usually the ones no one can see yet
📌 This is your permission to trust the quiet stuff you’re building. It’s working more than you think.

🔗 Grab the cheat sheet I mentioned: brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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This one’s different — I’m in the hot seat for a change on William Attaway’s Catalytic Leadership podcast..

I sat down with William Attaway on his podcast to talk about what I really believe creates trust with cold audiences, why your story matters more than your strategy, and the surprising reason your marketing might be falling flat (even if it’s technically “right”).

We also talked about what founders get wrong about visibility, the myth of being “everywhere,” and how to create marketing that moves people — even if you’re allergic to hype, cringe at salesy vibes, or feel like you’re constantly chasing attention.

In this one, I share:
📌 The hidden cost of showing up without real connection
📌 My favorite way to turn strangers into superfans in under 3 minutes
📌 What emotional resonance actually looks like in a brand
📌 Why your story isn’t “too boring” — you just haven’t shaped it yet

It’s raw. It’s real. And if you’ve been stuck wondering why your message isn’t landing, this might be the episode that shifts things.

📘 Grab my free storytelling cheat sheet here: https://brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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This is your unofficial summer permission slip: it’s okay to slow down. Actually…. sometimes it’s THE smartest move you can make.

In this episode, I’m sharing what this summer feels like behind the scenes in my business. Spoiler: it’s not a summer of “visibility challenges” or packed calendars. It’s slower, softer, sandier and sunnier and way more focused than I expected.

Inside this episode:
📌 Why I’m shifting away from always building something new
📌 What’s feeling really good in my business right now (and what’s quietly phasing out)
📌 Why I’m leaning hard into done-for-you work instead of group programs
📌 How Paris reminded me why white space matters
📌 The simple, boring, brick-house kind of growth I’m craving and actually loving

If you’re feeling pulled toward simplifying… or just wondering if it’s okay to not sprint all year long… I think this episode will feel like a deep exhale.

👉 If you want a free guide to making your audience actually care about your story, grab my cheat sheet here: brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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You know those weeks where everything just feels... ok, no great? Sales, eh. Content, eh. Inbox, a digital hellscape. So I did what any emotionally stable entrepreneur would do: I considered the giant $100 Hulken bag I’ve been stalking for two years and spiraled into deep life reevaluation.

Somewhere between lugging groceries and my emotions, I landed on the 3 things that actually get my business back on track.

In this episode:

📌 How to regain the spark with your offers
📌 A sneaky sales tactic I stole from Heather Sager (by rewatching her like a total fangirl)
📌 The 3 business anchors I’m rebuilding around, now that I’ve dumped the pressure-y marketing stuff that made me want to disappear into a pile of laundry and unread DMs

Listen if you’re in a weird mood, a weird season, or just need permission to burn it all down and start fresh — with less grind and more “ohhh this feels good.”

DM me if you need the link, or moral support!!! Find me on IG: @brandmagnetic

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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I recorded this episode while packing for a trip to Paris – this is one of the most important shifts I want you to make in your marketing.

We’re talking about why your origin story isn’t doing what you think it’s doing… and the smarter, more powerful way to use your story to create emotional connection (and get remembered).

In this episode:

📌 Why your origin stories are a waste of space
📌 The story structure I teach instead (and why connecting with your audience is not about you)
📌 What happened when one of my students watched my Brand Video (you’ll love this)
📌 How to reverse-engineer trust using your story
📌 The biggest mistake I see online founders make when “telling their story”

If you’ve been struggling with what to say in your About page, your Reels, or your marketing in general — this one’s for you.

Watch real brand videos at brandmagnetic.com/brandvideos and come find me on Instagram @brandmagnetic or on LinkedIn (Mariana Henninger) and tell me how they made you feel!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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Ever had everyone chime in with advice — and then one person comes along that asks ONE simple question,, but that one thing rearranges your brain?

That was Caryn Gillen for me. We were in a peer mastermind pod when I brought something vulnerable to the group. Most people (lovingly!) poured in advice. Caryn then asked, “What if you did none of those things, and focused on your one thing instead?

That one moment helped me recalibrate how I want to lead, show up, and trust myself. 

Caryn is a business coach who helps coaches replace their corporate income with a clam and sustainable business — and I really wanted to bring her on.

In this episode, we talk about:
📌 Why alignment doesn’t always feel like “balance” — and what it actually looks like in a real business
📌 How to identify your true values (not the ones you absorbed from your parents or that sound good on a vision board)
📌 What it means to be magnetic without constantly talking, posting, or pushing

If you’ve been feeling like your business is technically working, but something’s still off, this is for you.

🎁 Caryn’s mini-training on discovering your values (so helpful): https://brandmagnetic.com/caryn

And make sure to grab your copy of the Ultimate Cheatsheet for a Brand Story that Converts: http://brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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This is one of those episodes I recorded just for me but I have a feeling it might hit for you too. I'm in the middle of a huge transition — and even though I’ve been in business for years, this feels like the early-days chaos I never actually experienced (but have seen so many others go through).

In this one, I’m talking through:
📌 What I’m learning from Alex Hormozi, Panda Express, and my own brain
📌 Why I’m pausing my most successful program
📌 The uncomfortable truth about pivoting a business that’s already working
📌 The high-ticket offer I’m doubling down on (and the niches I’m quietly testing)
📌 The inner conflict between focus and exploring something new
📌 What I’m telling myself to stay grounded (and not spiral)
📌 How I’m handling content, outreach, and staying visible while everything shifts
📌 Why I’m not changing my whole strategy just yet

If you're navigating a weird moment in your business — where your intuition is saying one thing, but your systems and spreadsheets are saying another — I hope this one gives you some peace and permission to just LIVE this and know that you will be successful if you keep improving, and if you keep at it long enough!

And if you want to learn how to tell your brand story in a way that builds instant trust with strangers, I’ve got the perfect free starter guide waiting for you: brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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In this week’s solo riff, I’m packing up my camera gear and heading out for a client shoot — but first, flipping on the mic to share more of what I’ve been working on behind the scenes right now at Brandmagnetic.

The way my new sharpening focus is actually playing out, how I’ve had to rewire my mindset, and the moment I realized I’d trained myself a little too well to avoid distractions (!)…  even the ones I now need to embrace.

Inside this one:
➡ What 10x actually looks like in real life (not just on a planner)
➡ How I’m rethinking the way I spend every hour of my workday
➡ The reason I’ve said no to more coffee chats lately (and how it feels)
➡ The unexpected cause of my mid-morning naps (hilarious)
➡ Why Amy Porterfield’s “before and after” video got me fired up

Whether you're feeling a pivot coming—or knee-deep in one already, I hope what I share can help you.

P.S. If you haven’t grabbed it yet, my Ultimate Cheat Sheet for a Brand Story That Converts is still free at brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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If you’ve ever stared at your own sales page and thought, “Something here feels… off,” you’re going to love this one.

In this conversation with sales page specialist Samantha Burmeister, I share the story of touring a house I genuinely liked… right up until the realtor casually repeated one tiny reason other buyers had passed. In an instant, I couldn’t unsee it — and Sam explains how our copy can do the exact same thing to dream clients when we overload the page with the wrong details or way too much pain.

We get into:

📌 The two biggest sales page mistakes Sam sees all the time: overcrowded “above the fold” sections and pages that marinate people in pain instead of possibility.

📌 How to structure your hero section using Sam’s simple “why / what / how” model so people know exactly what this is and how to take the next step.

📌 Why aligning with your buyer’s potential (not their problems) changes who you attract — and helps you stop calling in the Eeyores of your niche. 

📌 A cleaner way to decide what actually belongs on your sales page (and what can go), based on what your best clients really needed to know to say yes. 

📌 Simple tracking + one-question surveys you can use to see what’s working, grab real buyer language, and keep improving your copy over time. 

Connect with Sam and her work:

Website: nomadcopyagency.com

And if you want help telling your own story in a way that builds instant trust and emotional connection, grab my Ultimate Cheat Sheet for a Brand Story That Converts: https://brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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In this episode of Empire Diaries, I’m talking about something that’s been bubbling under the surface for weeks—and finally broke through like a loud, clear bell thanks to something Chat said to me.

It’s the kind of episode that feels a little scary to record. But it’s also the most me I’ve felt in a long time.

Here’s the gist: I’m making a shift, a pretty big one. I’m moving away from something I could scale… and choosing instead to follow the work that lights me up the most right now (although ALL Brand Video work is so so special to me!!). Not just in theory, but in real, make-a-move-right-now kind of ways.

This episode is for you if you’ve ever felt like you were building your business from the version of yourself you used to be… instead of the version you’re becoming. 💛

We get into:

📌 The brutally honest thing Chat told me (that kind of cracked me open)
📌 Why I’m stepping back from my course (for right now) and leaning harder into our high-end Brand Video Signature. 
📌 What it looks like to move like someone whose work is already iconic (before the world agrees)

→ Grab the free brand story cheat sheet I mentioned: brandmagnetic.com/cheatsheet

And connect with me on LinkedIn (marianahenninger) and IG (@brandmagnetic)!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic