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	Titre	Date	Durée
	Culture, Leadership, and Growth: Lessons from Keap CEO Clate Mask	08 Sep 2024	00:47:43
In this episode of Empire Builders, host Nick James sits down with Clate Mask, CEO and co-founder of Keap (formerly Infusionsoft), for a deep dive into building and scaling a successful tech company. Clate shares the remarkable journey of Keap from its humble beginnings as a custom software provider to becoming a leading CRM and marketing automation platform for small businesses. He offers valuable insights on: The stages of business growth and the challenges at each level Building a strong, purpose-driven company culture Evolving as a leader through different phases of business The importance of hiring, training, and firing based on company values Strategies for creating successful partnerships and affiliate programs Balancing family dynamics in business Clate also discusses the mission behind Keap – to simplify growth for one million entrepreneurs worldwide by 2030 – and how this drives the company's decisions and his own continued passion for the business. Whether you're just starting out or looking to scale your business to new heights, this episode is packed with practical advice and inspiration from one of the most respected names in the small business software industry. Don't miss this opportunity to learn from Clate Mask's two decades of experience in building and leading a successful, mission-driven company. VALUABLE RESOURCES https://www.expertempires.com https://www.expertempires.com/october2024-tickets https://bit.ly/7figcoachgroup ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	The Art of Elite Closing: Transforming Your Sales Approach with Matt Elwell	30 Aug 2024	00:40:04
In this episode of Empire Builders, we revisit a classic conversation with Matt Elwell, co-founder of the Elite Closing Academy and Nick James' business partner. This gem from our archives is packed with wisdom on the art of selling and closing. Matt shares his journey from selling ladies' sanitary wear to becoming an elite closer and breaks down the crucial difference between selling and closing. You'll learn about his "Open with a Close" philosophy, the importance of asking powerful questions, and how to create a "caterpillar egg to beautiful butterfly" sales process. This episode is particularly relevant as Matt will be running a bonus Sales & Closing Superconference day at Expert Empires in October 2024. Whether you're new to sales or looking to refine your techniques, this classic episode offers invaluable insights that are as relevant today as when first recorded. Tune in for a nostalgic yet powerful lesson in mastering the art of the close, and get a taste of what to expect at the upcoming Superconference. VALUABLE RESOURCES https://www.expertempires.com https://www.expertempires.com/october2024-tickets https://bit.ly/7figcoachgroup https://eliteclosingacademy.com/ ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	Q&A 14- Incentives and Book Launches	05 Jul 2023	00:19:54
In this episode of the Podcast Nick discusses his approach to incentivising the team, how wealthy he is and, how to launch a book with maximum impact. Valuable Resources Click the link to find out about Underground Empire Builders: https://www.expertempires.com/underground-pl https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast https://keapnow.com/empirebuilders See omnystudio.com/listener for privacy information.
	The Number 1 Most Valuable Asset in Your Business…	23 Jun 2021	00:14:28
Nick explains that in business it’s not your team or cash in the bank it’s your database and the relationship that you build with it that is your most valuable asset. There is a distinction between your database and your audience. You can have an audience across social media but you don’t own them and the real value is in the relationship you build with your own database. A database is an audience you can communicate with as much as you want and Nick explains exactly how to nurture your database if you have one already and how to get started on building one if you don’t because building a relationship with your database is the key to developing your most valuable asset. KEY TAKEAWAYS Your database is the audience of people you have access to and can communicate with as and when you wish. A social media audience is important but not as important as your own database with contact details and addresses. You need to take the audience you have on social media and move it into a database You have to own the data so you can communicate when you want It’s about being able to build a relationship with your database Consistent communication with your database is vital with the right balance of serve and sell. By serving the database you are building the relationship and goodwill for when you are selling. Whatever you are doing you need to do it consistently and you can up your communication gradually. The sweet spot for me is 3-5 communications per week, it’s about finding the balance To build a database you need to have a webpage where someone can enter their details in exchange for a free resource. The best time to start building a database is now. If you already have a database you need to nurture it because it’s all about your relationship with the list. BEST MOMENTS ‘Your database is an audience that you own and have control over’ ‘I had no customers, no clients no cash but what I did have was a database’ ‘Over time I built a relationship with that database’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	Building a Successful Online Presence and Brand	20 Jun 2021	00:52:09
Andy Proudman and Piers Ward, co-founders of ‘Me and My Golf have built a multi seven-figure business in an online niche creating the largest golf coaching platform and community on the web Understanding what people want and giving them something that helps them is key along with patience and self-belief and Andy and Piers have successfully built a global platform through their content and passion Hear about how to build an online presence, brand and following with customer engagement that creates a global community in this episode that is a must for anyone who wants to increase their following. KEY TAKEAWAYS We had a passion to help people and created a platform where golfers can get more content and value than they could get during a one to one lesson. We wanted to put out the content and we knew there was demand It’s about getting started and improving as you move forward, it’s a never-ending process of reviewing and tweaking. You have to get over yourself and your nervousness and get the content out there We wanted to create a business that would be earning money while we were sleeping Everything in our content is about what people want and is customer-led. You need to understand how the algorithms work and what keywords matter People are impatient with time and the first 5-10 seconds is crucial Questions are a good way to increase engagement You have to play the YouTube game and you have to understand people You need to call the person watching to action if you want to increase your following You need to be patient and build your audience to create opportunities for monetising Having a product that has a method means people look at it and can’t see how they could be without it The key is a tangible measurable outcome, you need to sell people what they want and give them what they need. BEST MOMENTS ‘We became these value machines just putting out content all the time’ ‘You have to start somewhere’ ‘I never worried about it not working out, it felt right and now we have the best job in the world’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	Camera Confidence	16 Jun 2021	00:30:26
‘Camera confidence’ coach Adam Woods who has extensive expertise and experience as a creative director at the BBC, ITV and the Discovery channel along with 15 years as a filmmaker and he talks to Nick about why ultimately you are your brand and why the journey to sharing your message is all about getting in front of an audience and building trust and confidence. This is a great opportunity to hear great tips and advice about the art of being in front of the camera and what you need to do to connect and engage with your audience successfully. KEY TAKEAWAYS Speaking on stage and speaking to the camera are 2 very different things A lot of what we do is not about technique and skills but about knowing who you are and your integrity I train about managing your state and getting into a place of contentment and self-assurance You need to be really clear on who you are and what you are saying You need to adapt your style, pace and tempo to meet the needs of those in the room Getting confident in front of a camera is now a must-have You have to be very sure about who you are, why you are there, who you are serving and the purpose of your message Getting your message to land and create a connection is an art in itself You need to be in empathy with your audience serving them and meeting their needs You need to have a congruent message You need to understand what the fears and desires of your audience are and speak to that It’s creating the connection authentically in a way that the audience really want Consistently showing up is what builds and creates confidence for both you and your audience. BEST MOMENTS ‘It’s about the power of intention and how we bring our energy and listen carefully to others’ ‘The camera is a powerful tool for sharing your message and passion with others’ ‘The foundation process is about focusing on who you are and who you are serving’ VALUABLE RESOURCES Empire Builders Podcast Join the Camera Confidence Club here: https://www.facebook.com/groups/camera.confidence.club Book 30 mins with Adam here: Cameraconfidencecoach at Taplink ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	Connection is Queen with Sam Rathling LinkedIn Expert	13 Jun 2021	01:00:23
Connection is queen and Sam Rathling, LinkedIn Expert delivers a Masterclass in how to use LinkedIn to make the connections that will make a difference. Lots of people are on LinkedIn but most don’t know how to use it to attract their ideal clients, those who listen and learn from Sam do. She explains why visibility and credibility bring opportunity and why you need to always turn strangers into friends because you never know where it will lead. This is an inspirational episode that encompasses both great tips and content along with Sam’s own inspirational story. KEY TAKEAWAYS There is a big difference between being on LinkedIn and effectively using it It can totally transform your business and generation leads Only 3 million people are actively creating content for LinkedIn Ask a question and you will get an answer creating engagement. When you add one person you gain a secondary group, that person’s contacts A person may not be your ideal client but someone in their network will be Visibility plus credibility equals opportunity When you put out great content people are attracted to you and want to work with you Social selling is the art of selling without selling, it’s selling through relationships online There is a social selling index on LinkedIn that tells you about how you are doing on LinkedIn Proactive is when you are actively prospecting every day the people who are your ideal client. You need to know who you are targeting because if you are targeting everyone you are targeting no-one What industry are you targeting, what size of business are you looking at? Who do you want to talk to? Do you want clients everywhere or will it be better to focus on a particular Your headline is one of the keyword-rich areas that you need to use effectively Your profile needs to speak to your ideal client and you can rank highly on LinkedIn through the use of keywords BEST MOMENTS ‘First, you need to get visible and build trust’ ‘If you have a great profile with great content people will come to you’ ‘I receive four hundred plus inbound leads every month, I don’t spend a penny on advertising’ VALUABLE RESOURCES Empire Builders Podcast Sam Rathling LinkedIn ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	Starting Small and Thinking Big	09 Jun 2021	00:55:32
Nick is with Jeannette Linfoot host of the ‘Brave, Bold, Brilliant’ podcast talking about the experiences that have helped him to develop skills that are now invaluable in his life. He shares an insight into his life growing up and candidly discusses both the challenges and the highlights of being in business The creation of Expert Empires is the realisation of Nicks passion to build a business that provides great content and a community that supports and adds value and he talks about the importance of the right strategy at the right time and why you need to start small but think big. KEY TAKEAWAYS The two sides of my family were very different and having two different views of the world is very valuable I enjoyed the stability on one side and the unpredictability on the other so it gave me appreciation and empathy for everyone. It’s all about having to adapt to the environment you are in Spending time with older people is a very valuable experience for any young person Developing the communication skills to be able to effectively work with a huge range of people is invaluable. Lots of business people and entrepreneurs build their identity around their business. If you leave the business it can be very challenging for your self-worth if your identity is built around your role. Whether it’s your job or you are the business owner it’s a role, not your identity Investing in the people around you and building relationships means there are people who can help you if you need them. You need to teach the people who are getting started the strategies they need at the start A strategy is doing the right thing at the right time Your vision needs to be your purpose, your measurable journey and your values. Think big start small, think about where you want to be in a years’ time and then what you are going to do now Everyone in the team needs to be part of the creation of the vision BEST MOMENTS ‘My sense of self-worth was attached to the business’ ‘How you make money is far more important than the amount of money you make’ ‘Make a start and take action’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	The ‘Why of Expert Empires	02 Jun 2021	00:42:24
Nick is talking to Amy Rowlinson about the creation of Expert Empires and the ‘why’ that drives him forward every day. They discuss his journey and why it’s important to serve, support and inspire and build something different. Expert Empires was created from a desire to redefine events and it’s continued to evolve supporting experts in their businesses across many varying areas and through the ripple effect impacts on their clients. this is a great opportunity to understand more about Nicks ‘why and the importance of value and support. KEY TAKEAWAYS Expert Empires was created from a desire to do something different and create value and support. If you want to serve, support and influence people the best way to do it is by example not by telling. Now people ask me how I’ve done things The podcast is a great medium to share content and very accessible to everyone As my businesses have progressed my vision has become bigger. I’m very good at strategizing and helping people in the expert space. I’m good at helping experts to make a difference and this means I’m indirectly reaching their clients through a ripple effect I had to work for an entrepreneurial company to learn how to run a company Money is not everything but can be used as a measure of value. If you have a seven-figure business you are reaching significant numbers of people It’s about supporting clients in the best possible way. In a well-rounded peer group you need to have mentors, people you aspire to be like, mentees because there is a duty to pass on the knowledge and expertise you have and people at the same level as you are currently. We have built something that is different from other Mastermind programs. It’s about having the opportunity to see what choices are available and learning to ask if that choice is serving you. BEST MOMENTS ‘I felt the events industry had become sell, sell, sell and I wanted to do something different’ ‘The best way to inspire is through example’ ‘I love giving opportunities to people’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	Risk Taking and Moving Past the Fear	30 May 2021	00:55:41
Nick James talks to Paul Mort about how he began Expert Empires and why you need to focus on a strategy that plays to your strengths when you create any business Sometimes you need to trust yourself and take the risks because it is the risk-taking that defines being able to overcome the fear and move towards success. In this candid conversation, Nick shares why it’s important to understand what really makes you happy along with great advice on how to learn from the challenges and achieve your vision. KEY TAKEAWAYS My vision was to create the best of what I had seen in the US I realised that high-end masterminds for those who are already earning 6-7 figures didn’t exist in the UK Everything I have built has been about filling a gap in the market I realised that I had a skill set that I could teach to others Whatever your area you need to focus on a strategy that plays to your strengths I’ve created a model that works for an audience When you begin with the ultimate world-class speakers the pressure is in being able to continue at the same level. I learnt that my happiness and self-worth was entirely connected to the business. Having to start again removed the fear and proved to me that I could do it all again It made me a bigger risk taker because I know that whatever happens, I can build again Looking back can help you to see how far you have come You will never achieve success if you haven’t experienced failure and overcome it. Money doesn’t equal happiness and having no money doesn’t necessarily mean you will be unhappy BEST MOMENTS ‘I’ve always been good at the marketing and promotion of events’ ‘Putting on a show comes naturally to me’ ‘I went from seven figures to zero the following day’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	A Marketing Chat with My Head of Marketing	27 May 2021	00:47:36
Nick and Adam discuss both what’s working well and what’s not working well in marketing campaigns currently. The landscape for marketing is continually changing so being able to test, measure and adapt your marketing strategies to achieve the right balance is crucial. We are subject to 1,000 – 2,000 marketing messages every day so getting your message right is the only constant and the most important aspect of any campaign. This is a great opportunity to hear about what truly successful marketing looks like and why you need to have continuity and focus in your marketing if you want to make it work KEY TAKEAWAYS What works best at any time is having a plan and you need to have an individual plan for each route There must be continuity in the message from start to finish If you are always looking for the quick win you are always going to be searching for the next thing If you put the time and effort, energy and attention into one campaign working well it can work over a longer period of time Mapping a campaign can identify the part that is not working There are key data points in any campaign Knowing the data and the numbers is a crucial element in any campaign The relationship between sales and marketing is vital in identifying any steps that are not working The standard lead generation campaign no longer works as well as it has previously. Leading with content is successful prior to direct marketing It’s important to test to see what works Either end of the spectrum is unsuccessful you need a combination of both content and direct response marketing The only thing that doesn’t change is getting your message right You need to adapt marketing campaigns with the changing trends and patterns BEST MOMENTS ‘Focus in on one campaign at a time’ ‘We still try and keep our focus on one thing at a time and execute it really well’ ‘Too many people try to do too many things at the same time’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	Nick James live on ‘Life’s Important Questions’ with Miles Grant	19 May 2021	00:37:53
In this episode, Nick discusses what an expert is and how he has built his expert empire to support others build their empires. He talks candidly about what really matters, the value of a diverse network and why having humility and being able to admit when you’ve made a mistake are important things to learn as you move forward. He shares a fascinating insight and some great content about his own learning journey and reflects on what he would have told his younger self starting out and why being skilled in asking the right questions is key. KEY TAKEAWAYS My biggest advantage at the start was that I already had an extensive network The network I have built and the contacts I have are my most valuable asset It’s helpful and healthy to have people around you that are playing a bigger game and it’s also of value to be with those to who you can add value and mentor It’s important to find a balanced peer group to surround yourself with to support you and who you can support Collaborations are something you can do from the very start but you do need to be clear about what you are bringing to add value. Sometimes people can be short-sighted in their view but it’s about the value long term in the relationships you build Realising that when you make a mistake you need to put your hands up to it is really important There is something powerful in saying you are wrong A degree of humility is endearing and an attractive trait in someone Everyone has moments of self-doubt and it’s important to acknowledge that it’s normal When you have normalised it you can deal with it and move past it There isn’t a ceiling for anything it’s about thinking bigger and you need to think bigger over the long term BEST MOMENTS ‘Often the value of the deal is quantified further down the line’ ‘There were a lot of people who connected and resonated with me because I put my hands up and said I was wrong’ ‘I don’t really believe in being self-made exists it’s about the team around you’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	How to Build an Empire via Relationships and LinkedIn - Interview with Ellie McKay	12 May 2021	00:35:50
Nick talks to Ellie McKay, one of the founders of The Combined Property Group and creator and host of the ‘On a Mission’ podcast. As a multiple business owner and entrepreneur best known for property Ellie’s ‘superpower’ is building relationships and in this episode, she explains how everything changed when she started focusing on what she could give other people and connecting from a place of authenticity. Ellie raised four million in a twelve-month period directly on LinkedIn sharing her authentic self and adding value because ultimately people do business with those they know, like and trust and when you build the right relationships the opportunities and people will come to you. KEY TAKEAWAYS I switched my focus from what I could get from other people to what I could give other people I focused on getting to know people on a deeper level connecting from a place of authenticity When you are putting yourself out there it’s about sharing your authentic self The posts about behind the scenes stuff and the ups and downs are what really resonant with people People do business with those they know, like and trust With any marketing, you need to reverse engineer and really understand who your customer avatar is Everyone knows that things go wrong, what they want is to know how you deal with the challenges, how are you going to resolve them It’s not what or who you know it’s who knows you because if people don’t know who you are they can’t do business with you Having an online presence becomes your CV and brings many other opportunities You need to achieve a balance between content and a call to action BEST MOMENTS ‘Focusing on what you can give ultimately gets you more’ ‘Sharing the ups and the downs attracts people to you’ ‘The opportunities are created because of the relationships that are built’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	Writing a Best Selling Book & How to do it	21 Jun 2023	00:31:50
In this episode Nick is joined by best selling author and international speaker, Chloe Bisson, who shares her thought process and approach on writing and publishing, and how this has led to Chloe's company, Inspired by Publishing, publishing 23 best selling books, one of which Chloe wrote in just ten days! Valuable Resources Click the link to find out about Underground Empire Builders: https://www.expertempires.com/underground-pl https://www.inspiredbybooks.co.uk/writingplanner https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast https://keapnow.com/empirebuilders See omnystudio.com/listener for privacy information.
	How To Decide On Your NICHE	05 May 2021	00:19:48
Those in the early stages of building their business frequently ask Nick about how you decide on a niche area and many are fearful about making a choice and getting this wrong. The reality is it’s much easier to get started if you specialise in a niche area and market to a specific customer avatar and Nick explains exactly how to become a specialist and shares a great checklist that will help anyone to decide on their niche area. With the great content Nick shares anyone can work out what their specialist area should be and how to market as a specialist to a specific customer avatar. KEY TAKEAWAYS It’s much easier if you specialise and are working in a niche area rather than trying to market to everyone When you decide on a niche it doesn’t mean you have to stay with it forever it’s a way of getting started Take whatever a product or service does and specialise in serving a certain group of people, decide who the product or service is for. What’s the biggest pain they have that you can solve, the more aware they are of the pain the more you can help them Pick a specific group of people and solve a specific pain to get started What is the measurable result you can promise Focus on what they want and their problem not what you think they need or their problem is. What do you care about most? who do you care most about serving? Where do you have the most credibility? Either through your own personal experiences or the results of your clients The more credible you are the easier it is to craft a message that resonates and attracts BEST MOMENTS ‘It’s much easier to get attention in a niche market’ ‘Niching is a marketing tactic, not a life sentence’ ‘We started off super specialised and niched and it helped us to grow quickly’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	What I'm working on RIGHT NOW	28 Apr 2021	00:21:48
Nick is often asked about what he is doing right now in his businesses so in this episode he shares great content about his priorities at the moment and the actions he is taking to achieve them. Working quarterly the current three priorities for Nick and his team are to attract an abundance of buyers, not browsers, create a 10/10 experience for both clients and the team and to launch the first big in-person event in the UK in 2021. With ambitious priorities, this is a great opportunity to hear in detail about the actions Nick and his team are taking to successfully achieve their goals as Nick explains exactly what things look like in action. KEY TAKEAWAYS Attract an abundance of new buyers, not browsers Sales of Mat Elwell’s ‘Open with a Close’ book is a lead generator selling through Facebook and YouTube ads. You can build a database but a smaller number of people who have bought something is a group of people who are more committed than a larger group who access for free. Our Pop up products are a short course that is easy to consume and easy to buy. the pop-up product for Expert Empires will be focused around mastermind and for the Elite Closing Academy, it will focus on how to overcome money objections. The biggest challenge with sales is people responding so we are focusing on connecting with people in other ways first. We are working towards a more structured plan for the initial consultation with a client and restructuring the Mastermind groups to make them smaller and more intimate. Creating a directory for all the clients provides them with more exposure and helps them to connect more easily with each other. We are currently streamlining all our data to ensure it’s easier to navigate and access. In September/ October this year there will be a face to face Expert Empires event. BEST MOMENTS ‘A different platform gives us a wider reach ‘I’m an open book and more than happy to share’ ‘Launching Pop-Up Products is about attracting buyers not browsers’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	The importance of SLEEP for Empire Builders	21 Apr 2021	00:19:13
Any empire builder has the potential to be the greatest asset of the greatest weakness in their business and being able to make sure you are performing at your optimum level is key. Nick shares the critical importance of quality sleep when building your empire and shares how he has changed his own sleep patterns and the benefits. When something is measured, it creates focus bringing decisions and actions that improve outcomes and tracking your sleep patterns provides the data you can act on. KEY TAKEAWAYS The speed at which you can build your empire is proportionate to your performance as an individual If your performance is at an optimum you can grow your business faster What you can measure will always improve When you are measuring something there is a focus that will change decisions and actions and improve outcomes. Tracking your sleep provides data that you can act on, It means you focus on improving the outcomes. Eight hours of quality sleep will give you sixteen productive, efficient hours during the day where you are really on your game You can’t build an empire operating at less than your full capacity You have the potential to be the greatest asset to your business but also the greatest weakness if you are not performing at your best BEST MOMENTS ‘It’s about finding the sweet spot and considering quality over quantity’ ‘I’ve been really paying attention to the stats and data’ ‘Focus more on your sleep and energy to give yourself the best chance of building your empire’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	Getting Very Clear & Very Loud – Building a 6 Figure Business in Lockdown with Cordelia Kate founder of The Rebellious Business Network	14 Apr 2021	00:26:22
The Rebellious Business Network launched at the beginning of the lockdown is now a six-figure business, founder Cordelia Kate talks to Nick about how she has achieved such phenomenal growth and why you have to get very clear and then get very loud. The Rebellious Business Network brings together coaching, collaboration, community and knowledge and helping people to stay connected with other like-minded and resourceful entrepreneurs it’s a different type of networking that can take a business to the next level and Cordelia shares some great content for any empire builder building a business. KEY TAKEAWAYS When the rebellious Business Network was launched it was about helping people who needed more clients or to be able to pivot online. It was about bringing together, online, what people needed to market their businesses I got louder in a way that was about helping people without asking for anything in return and that’s when the magic happened. You’ve got to get clearer, then get louder and then you’ll get sales Have a pillar event weekly that takes place inside a Facebook group If it’s super accessible, free to join and happens regularly at the same time people will access it. The key is having something valuable that is wrapped in the form of pillar content that will help people now. Drive everyone to one place, with no barrier to access When you focus purely on making money you become accidentally selfish and unable to see the power of doing things that don’t have a direct financial impact but do provide high value BEST MOMENTS ‘You can’t be loud if you are not clear because you won’t have the confidence or make sense’ ‘I’m all about organic marketing and no paid ads’ ‘The intention at the start is all about them not you’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	How to Build Your Authority by Hosting World Class Interviews	07 Apr 2021	00:22:12
Interviews are an amazing way to build your credibility, authority and positioning by association, through standing alongside others who have amazing reputations in your industry. There are key elements that woven together create engaging and memorable interviews and Nick shares great content on shining the light on the guest, your mindset, the right research and the value of being a great conversationalist. Doing great interviews creates great content and this is a great opportunity to understand how it’s achieved. KEY TAKEAWAYS Make it about them not about you – people let their own egos get in the way, it should be all about shining the light on the guest and bigging them up to elicit the best possible responses for the audience. You need to have done the research and have 2 or 3 points that capture why they are important. Use the research to create a short punchy personal introduction. Don’t ask about their back story get started with a specific question Question, answer, question answer is much more interesting than a long monologue. Create a non-linear list of 5-10 questions this means you can be flexible and dynamic during the interview It’s important to be able to ask questions that you think of during the interview You are always digging for the answer below the answer The skill of an interviewer is to draw out interesting answers from the guest I go into the interview with the mindset of asking questions that are relevant and those the audience. To be a better conversationalist you need to ask questions that don’t elicit one-dimensional answers. When you frame your questions as what, when, where, who, which and how? you will get more in-depth answers Doing great interviews creates great content BEST MOMENTS ‘Doing great interviews creates great content’ ‘You have to go into the interview and want and allow them to be the star – it’s about mindset’ ‘Being a great interviewer is being a great conversationalist’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	Meet My Coach/Mentor - Interview with Jeff Mask	31 Mar 2021	00:55:13
When your identity is tied to your business it can become an issue and in this fascinating episode Jeff Mask who helps CEO’s to confidently grow their businesses without losing their priorities or their souls’ talks to Nick about the infinite possibilities and understanding your ‘why’ They discuss why tying your personal identity to your business leads to a false sense of security and an identity that doesn’t endure. You need to know why you are doing what you are doing and be able to build momentum through discipline and effectively sharing the vision. To be a great leader you have to be able to master humility and your ego and Jeff shares some great insights into how successful businesses and their leaders scale to maximise their potential. KEY TAKEAWAYS When you understand where your ego is everything becomes much easier. To decouple yourself from your business you have to understand your ‘why’ The deeper and more personal your ‘why’ the more confidence and conviction you will have taking on the world. Be very clear about who you serve and have the discipline to turn away people who don’t fit your criteria. Be laser clear on your target customer and have a framework that can scale effectively. People think they need to be perfect but they just need integrity. You can only grow as big as you, the CEO is capable of growing Continual momentum is built from discipline and understanding how to cast to the vision, hire to the vision and lead to the vision so other people become more skilled and specialised than you and having the humility as the leader to see this as a great accomplishment. It’s going from thinking as an individual to thinking for many people and aligning hearts and minds with a common vision that can be sustained and grow whether you are there or not. Growing business is about hiring people who counterbalance your weakness. Scaling is about stepping out from what you are good at and hiring someone who is as good as or better than you. You have to master humility and your ego to step back and hire great people. Harmony is about communication and being on the same page as other people My business is just a means to an end to be able to bless other people lives BEST MOMENTS ‘It’s easy to look at the glitz and glamour and think you are the only one on the roller coaster’ ‘I know very clearly why I’m living and everything I do is filtered through that lens’ ‘When we are complete and whole there is something more attractive about us’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	The Biggest Business Opportunities in 2021 - Interview with “The Disruptive Entrepreneur” Rob Moore	25 Mar 2021	00:45:29
Nick is with Rob Moore “The Disruptive Entrepreneur” discussing the infinite and abundant opportunities available in every nanosecond and how we just have open our minds to bring them into reality. There are opportunities you should delay and those to delegate along with those you should be pursuing and implementing. This is a great opportunity to hear about Rob’s approach to opportunities, what will be the biggest opportunities in 2021 and the ones you should be avoiding along with great content from his new book ‘Opportunity, Seize the Day, Win at Life’, why you should try Clubhouse and the ultimate positive value of your peer group. KEY TAKEAWAYS Be greedy when others are fearful and fearful when others are greedy. There are billions in latent savings if you can encourage people out from their fear. Opportunity is infinite and all around us There is an infinite and abundant number of opportunities available in every nanosecond but we just have to bring them into reality. Opportunities are abundant and limitless but we think they are scarce I teach people how to train their minds to see the abundant opportunities and how to create, manifest and forge them into a result. How do you know which opportunities to delete, delay or which to delegate? The elements that make it possible to sell on a viral scale are a great offer, a great concept, Scarcity, urgency, bonus offer and incentive Everyone misses out on some opportunities and you have to accept this as reality. Luck is when preparation meets opportunity. You have to prepare for an opportunity by being ready and leveraging. Preparation is getting the resources and assets ready for the opportunity but you also have to implement it, you have to chase it. Part of preparation is your peer group the network you surround yourself with. Every opportunity is created in some way, shape or form by another human being. BEST MOMENTS ‘You have to open your mind to the opportunities’ ‘Opportunity is infinite and all around us’ ‘Coming out of lockdown experiences will be key, people will be seeking opportunities to connect’ VALUABLE RESOURCES Empire Builders Podcast Rob Moore Opportunity ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	Interview with Ed Mylett (probably my favourite episode ever!)	18 Mar 2021	00:56:12
Nick is with Ed Mylett, the fastest-growing business personality in the history of social media and one of the wealthiest men under fifty. They talk about what it means to find your gifts and use them in the service of others. Ed uses his skills to help others and is passionate about how any human being can change and grow if they look to themselves and not only understand what their own skills are but appreciate that everyone has different skills and that bringing together a combination of individuals is the best way to build success. Utilising what you are good at is a key to happiness and if you are able to combine internal confidence with humility then you are on a path to being both blissful and successful. KEY TAKEAWAYS Things happen in life and you have to pivot adapt and will things to happen Material things do not fulfil you; my biggest achievement is my family it’s what fulfils me It’s an internal confidence that makes the difference You can make mistakes as long as your intentions are good. Skills are becoming less important as mindset becomes more important What separates you is your mindset and work ethic. My gifts are the ability to read people, being a good communicator, feeling things deeply and being able to make other people feel things deeply. I’m a good man, I want to help others, and have good intentions A key to life is to understand what you are good at and then use those gifts in the service of other people. An unhappy person is someone who is not using their gifts, not utilising what they are good at. Successful people have unbelievable confidence combined with humility I believe the combination and mosaic of people’s gifts is what creates success To move forward you need to let go of your fears It’s your willingness to move into the space and being prepared to fail that defines being able to move to the next level I’ve been able to weave a lot of different people into my life who have made a difference to me. BEST MOMENTS I’ve been happy rich and happy poor’ ‘I’m passionate about human beings ability to change’ ‘I am really good at 5 or 6 things and those things have made me blissful and rich’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	Money Mindset - How to Raise the Bar	11 Mar 2021	00:24:26
When building a business people can suffer because of their mindset around money but if you understand what influences your beliefs around money and how to consistently raise the bar you can have what you want. Nick has great advice and practical tips on understanding how to change your mindset and why you need to consistently raise the bar and get around people who normalise wealth to get where you want to be. KEY TAKEAWAYS Beliefs around money stem from attitudes towards money growing up. The beliefs you had growing up will be an indicator of where you are now The language you use around money impacts on your mindset Changing from a statement to a question opens up the possibilities The language and the things you habitually say impact on your financial mindset. What were you taught about money?’ Everyone has a ceiling when it comes to money mindset and the name of the game is to consistently raise the bar. Everyone has that limiting factor and it’s about raising it consistently Being around people who have money and normalise wealth is the number one thing you can do to move your mindset. BEST MOMENTS ‘Get around people who have money’ ‘Money is only the measurement of the value I create for other people’ ‘Saying you are skint will not put you in the right place for financial success’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	BRANDING: 5 Tactics for Building Your Brand	04 Mar 2021	00:28:27
Everybody and every product has a brand and if you haven’t deliberately created your brand then you don’t have control over it. With 3 different types of brand your personal brand, your company brand and the product brand to consider in this episode packed with great content Nick shares 5 things you can consciously and deliberately do to build your brand. Once you have decided on what you want to be known for follow Nick’s advice to build a deliberate and conscious brand that you have control over. KEY TAKEAWAYS There are 3 different types of brand - your personal brand, your company brand and the product brand. There can be product brands that are within the company brand, backed by someone who is the personal brand. You need to be conscious and deliberate in creating your brand When building a personal brand decide what you want to be known for. What do you stand for and what do you stand against? Crowdsource the brand by asking your social media followers and use other people’s feedback and input to help create the brand. Create content and repurpose it. Whatever platform you are using to build your brand consistency is key. You can build your brand through association with an established brand. It can be a quick route to build a brand by leveraging an existing brand. Running adverts has brand value as it is all about building recognition. BEST MOMENTS ‘A personal brand usually gets more ‘cut through’ in the early stages’ ‘I now have a following of 30,000 and its because I’ve been consistent’ ‘There is always a place for the best in any industry’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	Q&A with Guest Host Jack Duggan	08 Jun 2023	00:24:20
In this episode guest host, Jack Duggan, Nick's head of sales, discusses marketing from his own perspective and sheds light on the important ins and outs he believes make up a successful marketer. Valuable Resources Click the link to find out about Underground Empire Builders: https://www.expertempires.com/underground-pl https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast https://keapnow.com/empirebuilders See omnystudio.com/listener for privacy information.
	Interview with Marie Forleo - Expert Empires Global headline speaker	25 Feb 2021	00:19:33
Marie Forleo, New York Times Best Selling Author with a fan base of millions is confirmed as headline speaker for Expert Empires Global in April and this episode shares an insight into the great content she will be sharing with everyone at Expert Empires Global. You can be an expert in your field but to build a successful business you need to be an expert business person and Marie has great advice on why ultimately ‘Everything is Figureoutable’ and the importance of going for progress not perfect if you want to move forward and make a difference. KEY TAKEAWAYS You may need to find a solution that’s never been thought of before, or change your mindset but it’s about having a belief that will mean that you show up and are more powerful and optimistic. When you are an expert and have information to share with others you need to know how to be an expert business person. You need to be an expert communicator, expert marketer so you can inspire the people you are serving. There are many different ways to build a business so you need to understand which route is the best one for you. It is not your customer’s job to find you it’s your job to find your customers and understand where they are and work with them from that point You need to go for progress, not perfection. Experts always want to do their best but you need to focus on getting out of your own way and getting out there and then tweaking along the way. You need to focus on the impact you are making, the legacy you are creating from not being perfect. BEST MOMENTS ‘I’m a guide on the side and I’m no better than the people I work with’ ‘How is building a business going to impact on your life?’ ‘It’s about humbling yourself and understanding it’s about being a great communicator and marketer to build a business that can make a difference’ VALUABLE RESOURCES Empire Builders Podcast Everything is Figureoutable Marie Forleo expertempires.com/global ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	Alcohol and Empire Building - interview with Ruari Fairbairns (founder of OYNB)	18 Feb 2021	00:54:27
Nick is with ‘One Year No Beer’ founder Ruari Fairbairns talking about the movement and community he has built and his passion. As someone who has experienced a professional life where alcohol is very much part of the culture, Ruari discusses the reality of alcohol and why many believe that alcohol is making life better when actually it’s making it worse. The movement and platform he has created gives people the opportunity to undertake a challenge that reveals the reality of their relationship with alcohol and enables them to understand what they are really seeking in life. Ruari is passionate about his community but is also a hugely successful entrepreneur building an empire that is providing aspiration for those involved. KEY TAKEAWAYS We are all in a toxic relationship with alcohol there is no safe level as it’s a poison. The ‘take control’ course is for those who have taken an extended break from alcohol and want to have a structure in place moving forward. Empires have been previously built on alcohol; it is said to have greased the wheels of many deals. Can you as an entrepreneur give yourself an upgrade by taking a break from alcohol? Yes, and you will gain more energy, productivity, clarity and time. People use alcohol to switch off but in reality, alcohol creates anxiety. You should celebrate the wins as an entrepreneur in business and in life but you don’t need alcohol to do it. People want to help other people and we are creating a platform where people can help each other. When we hit the power of unlocking community we will be hitting millions of users who will be empowering each other to change their relationship with alcohol. The principles of change are the same whatever the addiction. If we can give people a platform and the tools to work out what they need to change in their lives then we can change the world. Community is free to build and when you have built a community it will have a wider impact than just those directly involved. The ripple effect is immeasurable. BEST MOMENTS ‘I can have a drink whenever and where ever I want to, I just choose not to’ ‘Creating a movement that is challenge-based is a brilliant way of marketing’ ‘I know that changing your relationship with alcohol will change your life’ VALUABLE RESOURCES Empire Builders Podcast One Year No Beer website ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	Young Entrepreneurs! My Advice re: Higher Education	11 Feb 2021	00:12:24
Nick shares his views and experiences about whether higher education is an investment worth making if you want to be an entrepreneur. Those teaching in higher education can be theorists with no real-life experience of business and this can make it challenging for the aspiring entrepreneur. Nick explains the journey he made and why if you want to be an entrepreneur, working in a dynamic entrepreneurial business will mean you can learn about what is really important and what truly makes a difference in business. KEY TAKEAWAYS If you want to pursue a profession where a specific degree is required then studying for, and obtaining a degree is a good investment in time and money. Many lecturers teaching about business are theorists, they aren’t people who have their own businesses If you want to become an entrepreneur and start your own business there are better ways to spend your time and money. What made the biggest difference, for me, was working for a small entrepreneurial business where I learnt about all the areas I wanted to know about There is a lot of value in the non-classroom education that is part of a university education and all these things were valuable experiences If you want to become an entrepreneur find a dynamic entrepreneurial small business in the area you want to be involved in and work for them. BEST MOMENTS ‘They weren’t actual business owners and for me that a problem’ ‘Now I’ve built a number of multi 7 figure coaching and speaking businesses’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	How to Launch a #1 Podcast Book and MONESTISE it immediately!	28 Jan 2021	00:19:54
In this episode of Empire Builders, Nick talks us though how he got his podcast to #1 on release!
	Gary Vaynerchuk LIVE at Expert Empires	21 Jan 2021	00:59:45
In this very special episode, you're going to hear from the one and only Gary Vaynerchuk in an exclusive recording taken from his Expert Empires appearance, in which Gary talks about how to grow your personal brand, as well as how to start, grow and scale a business based on your passion. KEY TAKEAWAYS We live in an incredible, and incredibly fast-paced world in which innovation is taking place constantly. But we should never hope to achieve success merely through short cuts. You have to put the work in. It is our job to create stories for people about what our purpose is, and to have it engage with someone. We must remember that not only are we competing inside our genre, we are also competing with all other forms of content. We all need an outside perspective from time to time. We can sometimes become far too enchanted by the things we create, and unable to see its flaws. Nurture the art of over-listening. We have to learn to hear everything, from the good to the bad. We can learn from everything that's said, and by doing so, ensure that we gain mastery over client retention. BEST MOMENTS 'The world is an incredible place. We're so lucky to be alive!' 'If you don't provide real, actual value to people in exchange for the money you ask for in exchange, you will lose over time' 'You'll get more value if you over-provide' 'One way to get the next client is to never last the last client fail' VALUABLE RESOURCES Empire Builders Podcast expertempires.com/freetraining Gary Vaynerchuk - https://www.garyvaynerchuk.com Gary Vaynerchuk LinkedIn - https://www.linkedin.com/in/garyvaynerchuk/ Gary Vaynerchuk Instagram - https://www.instagram.com/garyvee/?hl=en ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	Finance Fundamentals	14 Jan 2021	00:21:40
Nick discusses the vital tool that any business needs when it starts and if it is to continue growing successfully- a cash flow forecast. Any information from an accountant is retrospective but a cash flow forecast is forward-looking. When you can take your revenue target and create a plan that means you know what you need to sell you are able to make better decisions and Nick explains exactly how to do it and shares the expert empires cashflow template in this episode with great content. KEY TAKEAWAYS The cash flow forecast is a vital element in any business It allows you to see the cash position week on week. The more the fixed costs increase the higher the minimum cash flow required in the business. A cash flow forecast is forward-looking. Combine your vision with the financial results you want for the year to create a revenue target for the year. The overall revenue target can then be broken down into months and combined with the number of products and services that need to be sold to achieve the target revenue A plan shows what you are going to sell, when you are going to sell it and how many sales are needed to meet the targets set When you are a smaller business and more agile managing cash flow week to week works best. BEST MOMENTS ‘The most valuable tool for me is having a short to midterm cash flow forecast’ ‘It means you can make better decisions and sleep at night’ ‘I was able to make better decisions because I had a plan’ VALUABLE RESOURCES Empire Builders Podcast expertempires.com/cashflow ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to seven figures and beyond through his Expert Empires Mastermind programme.
	Clubhouse: Build your following fast!	07 Jan 2021	00:22:06
The social media platform that’s exploding right now is Clubhouse and Nick has been looking at how you can grow the right following and find your ideal client. This is a great opportunity to hear some great advice about being consistent, hosting rooms and collaborating with your network to grow your following fast. As a platform based on audio-only Clubhouse cuts through the noise and offers great opportunities for you to effectively use the most authentic tool you have - your voice and Nick shares how to get started and grow fast. KEY TAKEAWAYS It’s a new social media platform based on audio-only and it’s cutting through lots of the noise. You can’t fake it or put a filter on it, your voice is the most authentic tool you have. The early signs are that Clubhouse is taking off and there is the opportunity at this point to see if it can work for your business. The currency on social media is attention. Is your ideal client on clubhouse or likely to be in the near future? When you host your own rooms, be consistent. Is your content attracting your ideal client, are you building the right following? You can run rooms in collaboration with others and if you have a network then you can contribute to each other’s rooms and in collaboration benefit from each other’s followers. You can hang out in rooms where your ideal client may also be. You can apply to have your own club; approval is dependent on how many rooms you have hosted on a regular basis. You can link your Instagram and LinkedIn accounts to your clubhouse profile. There is great potential with the platform and it could be the right place for you to get the attention of your ideal client. BEST MOMENTS ‘I’m hosting rooms on niche-specific topics’ ‘You can connect with more people and reach a new audience’ ‘You can hang out in rooms where your ideal client may also be’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	10 Questions to Make 2021 Your Best Year Yet!	17 Dec 2020	00:18:57
Today Nick talks about 10 questions you can ask yourself to reflect on the past year and get you thinking and looking to the future. It’s an invaluable process for Nick and something he does each year. Listen in to find out how you can reframe and focus your mind for the year ahead! KEY TAKEAWAYS View all of the 10 questions in full at https://www.expertempires.com/bestyearyet Both Nick and his family have used this process to achieve goals and success. They block out half a day between xmas and new year every year to do the process. They are a testament that it works. This process is what actually created the vision for Expert Empires. Whilst for most people 2020 has not been the best year, if you dig deep you will find positives, both in moments and achievements. The first six questions are designed to get you thinking strategically, to reflect on the past and look to the future. BEST MOMENTS “Over the last 17 years, pretty much everything I have built in that time, has been based on this foundation” “You can learn lessons from what worked and what didn’t work” “I invite you to take this process and use it and let me know how you get on!” VALUABLE RESOURCES Empire Builders Podcast Expertempires.com/bestyearyet ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	The World’s Most Impactful Speaker - Trent Shelton	10 Dec 2020	01:04:20
This keynote speech from Trent Shelton is packed with great content and is a Masterclass on what it really takes to make others feel special and close the gap between your dreams and reality moving closer to your goals as a speaker. He shares in detail great advice on how to take people on a journey when you are speaking talking to their souls, creating emotion and motion and giving them ownership. Your content should aim to change their lives as the content of this episode will potentially change yours. KEY TAKEAWAYS Our goal in life should be to close the gap between our dreams and reality. What’s going to be the beauty that comes after the storm, what strength will you find? You have to be able to invest in the process to be able to reap the rewards later on. Internal motivation should always be more important than external motivation. What’s going to make sure you keep turning up, what’s your motivation? What is going to make you stand out from everyone else, what is your magnet? When you are authentic you will create an authentic connection. Your greatest gift is your originality. Realness in your heart makes it real for other people. Movement creates influence even being imperfect can make an impact on other’s lives How consistent are you with your message? The simplest things are often the most difficult to do. Emotions create motion when people’s emotions are moved then the content is impactful What’s the journey you are going to take people on with your content. What are people learning from your content that is going to change their lives? People want to be a part of something so give them somewhere, ownership and involvement in your process. BEST MOMENTS ‘Every storm in life is a chance for growth’ ‘I had to face my fears and walk towards them to become one of the world’s most impactful speakers’ ‘If you want to be a speaker for the right reasons then everyone is your audience’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	How to Become a World-Class Speaker	03 Dec 2020	01:15:43
Public speaking and the ability to write words that convey a message and mean that people take action are the key foundations for good business and Nick delivers a Masterclass on what makes the difference between an average public speaker and a world-class public speaker. It’s important to recognise that public speaking isn’t just standing in front of an audience it’s about getting your message across effectively in a form that people hear and respond to, taking action. How you perform and deliver are dependent on your preparation, how you capture the imagination of others and the ways in which you connect with the audience and in this in-depth and unmissable episode, Nick shares great content on how to achieve this. KEY TAKEAWAYS You can use stories as a speaker to capture the imagination and help people to understand the philosophy you are teaching. Every speaker should have an expert positioning story, the story that enables your audience to connect with you and builds your position of authority. The art and skill are in weaving the expert positioning story into the context so it has value for the audience. Having a framework or system that is yours makes it much easier to deliver and follow. It raises your profile because it demonstrates a greater depth of understanding. It builds credibility because it helps others talk about it when you are not there. You should always be thinking about what the next step is that you want people to take. How are you going to serve? - Signpost throughout the presentation the next step. The majority of your presentation should be serve, seed, serve, seed. The close is always the action to be taken and is at the end of the training. When you are communicating with an audience everything should be deliberate – how you stand, the movement you make, the gestures you use. BEST MOMENTS ‘Once you have a framework everything else sits beneath it’ ‘Public speaking is a ‘one to many’ way of pitching’ ‘Body language makes up 55% of the level of effectiveness of your communication VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	Q&A 12- Ego and Lazy Influences	07 Jun 2023	00:20:35
In this episode Nick discusses the impact of his ego, whether the lazy influencer culture should be cancelled and an embarrassing round of golf. Valuable Resources Click the link to find out about Underground Empire Builders: https://www.expertempires.com/underground-pl https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast https://keapnow.com/empirebuilders See omnystudio.com/listener for privacy information.
	Story of How I Built Quest Nutrition and Impact Theory – Tom Bilyeu	26 Nov 2020	01:08:09
In this powerful and inspiring episode, Tom Bilyeu shares why it doesn’t matter who you are today it’s ultimately about who you want to be and the price you are willing to pay that matters. If you want to be in control of your life then there is a path from where you are today to where you want to be tomorrow and you can cross the chasm if you have the right mindset and are prepared to put in the time and energy. This is an episode that will inspire because it’s about being changing your brain to believing you can and then making it happen whoever you are and whatever others believe about you. KEY TAKEAWAYS Radically changing your mindset will alter your behaviour, change the things you do, change the way you learn and the path you go down achieving the things others can’t do. You acquire a skill because you want to be able to do something. Whatever you want to do you can acquire the skill needed but you have to be prepared to pay an extraordinary price. Being a hopelessly average human being means you are the ultimate adaptation machine and your life will be a series of tests to find out much resolve you have to get great. We have an evolutionary strategy that is about being the ultimate adaptation and learning machine. If you want to be an entrepreneur your job is changing your brain to believing you can do it The only belief that matters is that you can get better and if you put the time and energy into it you will get better. You can get good enough that your destiny is in your control and you need to believe in what you are fighting for. We wanted to build a company with value, passion and solve problems that others said were unsolvable. We had a blinding belief that we could learn anything and fulfil our vision. If you don’t have the right mindset and beliefs, values and identity in place you will never escape because you don’t have the belief that matters that you can get better. It doesn’t matter who you are today what matters is who you want to become and the price you are willing to pay. No matter what people think about you, no matter how many people have doubted you it is your path to walk. It isn’t going to be easy but eventually, you will get so good you can’t be ignored. BEST MOMENTS ‘My mission in life is to get people to understand that skills have utility’ ‘It doesn’t matter what people think about you if you can outperform them you can win’ ‘Whatever life you imagine for yourself, allow yourself to believe that you can walk that path and cross that chasm’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	Pricing - How to Find the ‘Sweet Spot’ for Your Products and Services	19 Nov 2020	00:25:27
Getting your pricing strategy right is vital because if you don’t your business may not be viable. There will always be someone who is the cheapest and someone who is the most expensive but finding ways to add value to your product or service, making it infinitely more valuable than your competition is the key to always being competitive in your market place. Nick explains how he has developed his pricing strategy and why it works in this podcast which is an invaluable listen for anyone in business. KEY TAKEAWAYS Finding the right pricing strategy for your product or service is critical. Decisions on pricing should be taken prior to any marketing. You can make a decision to dominate the market based on being the cheapest and attract many customers or decide to dominate by being the most expensive. If your only advantage is price then you are vulnerable to being undercut by someone else. If your product is infinitely more valuable than your competition you will always be competitive. The perception is that more expensive means higher quality, it will be a better product or service more likely to get the result or outcome you are looking for. In the expert arena, people pay a premium for a higher degree of certainty about achieving the result. Find a way to differentiate what you are doing by offering more value. Sell a program or package, price your products and services just outside your comfort zone and raise them incrementally. BEST MOMENTS ‘My approach is based on the premium-priced model’ ‘There will always be someone who is the cheapest and someone who is the most expensive’ ‘Find ways to make your product or service more valuable and go premium’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	Ed Mylett, Evangelist. Dream Seller. Crusader	12 Nov 2020	00:50:17
Ed Mylett fastest-growing business personality in the history of social media and global entrepreneur talks tactics and mindset in this inspiring call to action. He is evangelical about his cause and wants you to hate being average and learn why having the mindset of a champion and winner is what will make the difference. Everyone was born to do something special in their lives but you need to make a shift to playing to win in your business and be a dream seller, evangelical about your cause. Evangelical people sell a big enough dream that the dream of all the people who follow them could fit inside it and you need to be a dream seller selling happiness and beauty. KEY TAKEAWAYS An evangelist is a person who seeks to convert others especially by public preaching All leaders build a cult-like, evangelical type following. To build your business you need to become great at building an evangelical following. You need to be evangelical about your message, your movement. People want a cause or a crusade and they will do far more for this than they will for money. You can recruit people when you sell a dream that’s big enough and you are persistent about your cause, your message and the difference you will make. In every conversation, the more certain person influences the less certain person. Stop trying to get people to believe in what you are saying. You have to get them to believe you believe what you are saying to do business with them. What every human being wants is to be happy and great evangelists sell happiness and beauty. You have to make the shift to playing to win in your business. BEST MOMENTS I’m an evangelist, a dream seller, I’m a crusader, I’m certain and I want to be a cult, a movement and I’m selling happiness. ‘One day, one minute, one moment changed his life’ ‘You have to have the mindset of a champion and hate being average’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	The 3 Phases to Building a Business (Empire Builders Proprietary Framework)	12 Nov 2020	00:58:45
Nick takes a deep dive into the proprietary framework he has developed that effectively supports the phases of building a business along with the key components required to build an expert business. Nicks extensive expertise and experience means he has been able to refine the framework, creating detailed phases that as a business mean the best chance of success with the least amount of risk If you are an expert and your business is built on that expertise then this is highly relevant for you. KEY TAKEAWAYS There are 3 phases to building a business; Phase 1, getting to your first 50k - it’s what it takes to have a consistent income and secure your first customers. Phase 2, getting to 6 figures - this is about having the strategies and tactics to grow to the 6 figure level with multiple products. Phase 3, getting to 7 figures – effective scalability with the creation of an effective team and the right systems and processes to accelerate your business. In the first phase establishing yourself as a specialist is the quickest way to grow your profile. Networking is the quickest and simplest way to get your message out there and build your contacts. When you move to 7 figures you will need to use a mass marketing approach. In phase 1 have one product or service, it’s easier to sell and will get you started fast. In phase 2, have an entry-level product along with a mid-price program and then a premium program. A strategy is doing the right thing at the right time. Which strategy should you implement right now? People often lack a connection between their vision and their day to day activities You should have a vision but plan one month at a time in phase one, as you move to phase 2 and 3 you will need to plan further in advance. It’s about using the appropriate strategy for the phase of growth you are in BEST MOMENTS ‘People often start with the 7 figure strategies or they don’t change the strategy as they begin to scale’ ‘How can you make a good day a ten out of ten and a bad day an eight out of ten?’ ‘The perception is that a specialist is more likely to get a result’ VALUABLE RESOURCES Empire Builders Podcast www.expertempires.com/framework ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	Sharable Content, What We Really Want to Say to the World	12 Nov 2020	00:53:59
Chalene Johnson is a world-renowned motivational speaker and co-founder of the Smartlife. Movement. Charlene is a business expert having built and sold several multimillion businesses of her own and has helped others to also achieve this. She explains why fun is her motivator and how she effectively interacts with her audience daily. This is a great opportunity to hear about how to begin on social media and create the content that will be shared and liked ultimately increasing your audience. Chalene shares detailed information about exactly how she works with and responds to the changing face of social media platforms to make sure she always knows what’s going on in this episode packed with great content not to be heard anywhere else. KEY TAKEAWAYS We all need to have our own structure because it’s when we are forced into someone else’s structure that we feel trapped. The more structure I have the more freedom I feel. Everything I do online with my social media is figuring out how the various levers affect platforms and interacting with my audience. As an entrepreneur, you don’t have to know how to do everything but you do need to invest in experts who do know what’s going on. When you begin, focus on one platform you want to spend time on, this will likely be where your customer already is. People don’t care about you; you have to create content that people want and is sharable. Sharable content says something about who we are, our values and the audience we want to attract and something about the value we want to put out to the world. You have to focus on what your audience believes is the solution to the problem. It’s important to create universal sharable content to reach beyond your current audience. Instagram look at comparatively how fast did your post takes on comments, likes, shares, and saves compared to another account with the same hashtag. It’s looking at it relative to the engagement not relative to the size of your account. BEST MOMENTS ‘I spend on average at least 2 hours responding to DM’s’ ‘You can curate sharable content’ ‘You have to have the right mindset and energy and having fun is my primary motivator’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	The Bridge Offer	06 Nov 2020	00:13:07
Nick is talking about the importance of having a bridge offer and how to create it in this episode that will resonant with many businesses. People effectively build communities and audiences in a range of different places but the ultimate question is how do you take your audience, your community and move them to a place where they can find out more and move towards being a paying client. Nick shares exactly how to create an effective bridge offer – serving people at the highest level and creating an environment that is the most conducive to achieving your ultimate sales result. KEY TAKEAWAYS People have built their audience/community and have a product or service, it’s about linking the two together. How do you move people from being part of your audience and community to making a commitment to a mastermind program? The bridge offer makes it easy for people to move from being part of your community to a place where they can find out more and move towards being a paying client. The bridge offer focuses on not only serving people at the highest level but how to do it in an environment that is the most beneficial to achieving the ultimate sales result you want. What is the best environment to bring people into to be able to serve and sell? What bridge offer can you create, that’s easy for people to say yes to, is relatively low cost and gives you the best chance to serve and sell? When people to purchase a bridge offer the conversion from there into your higher price program will be higher and you will be able to make the biggest difference for them. What is the low commitment activity that you can effectively create a bridge from to your product or service? BEST MOMENTS ‘The best environment for me to serve and sell is in small groups’ ‘When they are sitting around the table with me they have already demonstrated that they see value in what I do’ ‘What’s the bridge, the offer that you can build between your audience and your product or service? VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	Copywriting The #1 Marketing Skill for Building Your Empire – Part 2	29 Oct 2020	00:31:31
This is part 2 of the 2-part copywriting masterclass training, in Part One, Nick explained how to prepare yourself and write great copy and in this episode, Part Two, he shares the anatomy of a great piece of copy – exactly what to write to connect with people emotionally when you want them to take a particular path of action. As the number 1 marketing skill creating great copy is what will really make the difference and Nick shares exactly how to do it in this episode packed with content and great value. KEY TAKEAWAYS Capture the attention of the reader - The first line of text is designed to capture attention make it big and bold. Build credibility - talk about your own success as long as it’s with humility. Share the success of your clients, which demonstrates humility and builds credibility. Subtlety in sharing success is key. Create a contrast - between the value your product or service offers and the fee payable. Build real-world monetary value around the service or product relative to purchasing it Case studies and testimonials - the best kind of testimonial is one that begins ‘since’, is written in the voice of the person and includes the result. Make case studies results-focused and time-bound. Create urgency – if there is a sense of urgency people will take action. Limit the number of people or product available and explain why now is the best time in your copy. Have a clear and concise call to action - Make it very obvious what you want people to do next a single click or ‘yes’ to take action, it needs to be clear and very obvious, explain exactly what they need to do next. BEST MOMENTS ‘ There is an art to writing words that connect with people emotionally’ ‘Whenever I share success I also share the failures along the way’ ‘Images can be effectively used to stop people scrolling on to the next post’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	Copywriting The #1 Marketing Skill for Building Your Empire – Part 1	21 Oct 2020	00:30:09
Great copy changes everything and Nick discusses the importance of copy in driving all marketing and how to write great copy that reflects you and your personality in this content-packed episode. The ability to write good copy is a key element for any empire builder and Nick shares his passion and expertise in copywriting with a set of clear steps that can be followed to achieve copy that will not only reflect you but effectively cause the reader to take action. KEY TAKEAWAYS Do your research and create a swipe file – this should contain inspirational copy from others and as you move forward your own copy. Get yourself in a state of creativity – you have to be in a position to focus. It can be helpful to think about the state of the reader. The brainstorming step – brainstorm all your ideas so you can visually see your best ideas and put them in a logical order. Write the first draft – make sure you write the complete copy from start to finish in one go if possible. You should be looking for all the key elements from your brainstorm to be there but it doesn’t have to be perfect. Leave it and go away – do another task or do something different to interrupt the pattern. Edit, rewrite and improve - when you return to the copy you are able to view it with fresh eyes meaning improvements and edits are visible. Read it out loud – when you are hearing the words you are able to hear whether it flows and where a better word could be used. The key is to have it sound like you so your personality comes across and it’s your voice that’s heard through the copy. BEST MOMENTS ‘Great copy changes everything’ ‘Good is good enough it’s better to get it out than obsess over it being perfect’ ‘You will be able to write far better copy that flows and reflects your natural self if you read it out loud’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	Economic Predictions for 2021	14 Oct 2020	00:53:06
Nick is with Frank Flegg who founded Ethical Property Partners and has a portfolio of over sixty properties. He works to help others create their own property empires and fulfil their dreams and is always in pursuit of a win-win solution for everyone involved so that he leaves anyone who he has worked with better off than before he met them. Frank also shares great advice about how you can take advantage of the perfect storm that’s brewing if you are bold, adapt and take action. KEY TAKEAWAYS Franchising is a win, win situation for both the franchiser and the franchisee. Start with the end in mind it’s important to know where you are going. When you are coaching one to one there is not an expectation of a manual they just want you and your knowledge at the end of the phone. If you are working towards franchising always begin with one to one first. As long as you carefully select your clients the success rate is potentially very high. We have grown organically and moving from 20 to 70 properties has been about getting better at telling people we exist. Over resourcing early means the business can cope with the growth without affecting the client. Marketing and systemised selling have been what we have improved and what has made the difference. The worst number in business is the number one – it is when you are most vulnerable. Times of massive change are when fortunes are made. Over the next 24 months, there will be opportunities in every area, the perfect storm is being created for 2021. Take action on profit-making tasks. In the next 2 years, adapt, be aggressive and bold because the landscape is changing. This is a time when the individual can pivot and adapt and be massively flexible. Adapt, be bold and take concerted action to move towards your goals. BEST MOMENTS ‘If you call it a franchise people have a certain expectation if it’s one to one coaching they expect you’ ‘I knew that I had to look at franchising globally because the issue of homelessness is global’ ‘We have daily webinars and it’s an integral part of what we do’ VALUABLE RESOURCES Empire Builders Podcast Ethical Property Partners Sophisticated Property Investing Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	BEST MONTH EVER!	07 Oct 2020	00:17:57
Without any big events through existing clients, Nick has just achieved the best month ever for Mastermind sales. If you run an expert business, a business based on your expertise and a transformation for your clients and you are wondering how to generate sales this will help as Nick shares the strategies he has used and explains how they can also work for you in this episode packed with valuable content. The strategies all helped people in Nick’s community to move towards him and his team, so the question is - ‘what opportunities are there in your current community and network to serve, seed, sell and close?’ KEY TAKEAWAYS Serve - Real-world value given first without asking for or expecting anything in return. Seed – to introduce the products, creating awareness. Sell – only sell to those who have expressed an interest, do this through a written proposal (brochure) and if they are interested then close. Roundtable sessions – serve and seed opportunity open to those who subscribed to the podcast. Great opportunity to offer advice and strategic input to develop and improve people’s businesses over the next few months. Strategy calls – with those who had completed online courses. 3 day live event – this was for those who wanted to come and learn over 3 days from our expert team. For existing Mastermind clients, we put in place a special offer only available at the point of renewal. Ascension through the mastermind program helps people to access what they need when they need it. A lifetime membership offer locks in those who are the foundation of the mastermind program and are the people you want to work with long term. BEST MOMENTS ‘You will create a reputation as someone who gives massive value without being pushy’ ‘I only sell and close when people have shown some kind of interest’ ‘It’s turning people who are part of your community, your audience, into your clients’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	How to spark creativity and build a business doing what you love with Garey Hull	14 May 2023	00:29:20
Nick is BACK with another podcast featuring the founder of Hull and Sons Garey Hull. Talking all about how Garey's bespoke hat-making business was built, what creativity means to him, the importance of structure and the environment being considered for creative success. KEY TAKEAWAYS: The environment should always be considered for creative success. You can get excited about the client potential for a product and see how much they can benefit from it way more than they can. You need space to be creative, so in order to be creative you need to include that space in your structure for your business. BEST MOMENTS: 'You can see the client potential and result for them way more than them' 'It's not always about being a perfectionist and aspiring to be others, you become more creative by being more original' 'Good is good enough, meaning that you should always start somewhere' Click the link to find out about Underground Empire Builders: https://www.expertempires.com/underground-pl
	How I’ve Built an Empire Helping Married Businessmen Get Their Sh#t Together! -Interview with Paul Mort	30 Sep 2020	00:31:29
Nick is with Paul Mort who has effectively used the power of the extreme to build a successful empire in an arena that is always overcrowded. Paul shares his ethos and approach to being 100% himself, doing something he loves and how he built it into a successful empire. The power of extreme attracts other people and everybody has something that they are good at, something they love doing but to move up to the next level, that higher level where you are into 7 figures plus, you have to get real with business and understand what you are good at so that you can build an effective team to do the things you don’t want to do and don’t excel at. KEY TAKEAWAYS People start their own businesses because they want freedom but often they create a different way of locking themselves in. My offer is to help businessmen ‘get their sh#t together’ it leaves it open for them to fill in the gaps about what they want help with. In an arena that is overcrowded, you have to be extreme to make any impact, the power of extreme attracts other people. You need a long term strategy, a plan, a cash flow forecast and a higher-end program. To get to the higher level, multi 7 figures, it’s about strategic planning, systems, processes and getting the right people in place. Being self-aware about your strengths and acknowledging what you don’t want to do means you can build a team who compliment your skills. People get stuck building an empire because what gets them started won’t get them to scale. If you are stuck the key is being self-aware and understanding what is needed. Focus on your target market and be relentless in your marketing. If you are an expert then you are your business and that’s what you need to market. A relentless commitment to marketing isn’t difficult when you are sharing about yourself, people are buying into you and being 100% you is extreme BEST MOMENTS ‘It’s more of a failure to keep doing something you don’t like’ ‘I’m working with 50 women right now’ ‘I realised a long time ago that not everyone is going to like me but I also consider that everybody loves me and they just don’t realise it yet’ VALUABLE RESOURCES Empire Builders Podcast Paul Mort website ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	How I’ve Built a £1m+yr Business Playing in the Quantum Field! – Interview with Suzy Ashworth	23 Sep 2020	00:31:23
Nick is with Suzy Ashworth, a quantum transformation and embodiment coach who works with female entrepreneurs using an approach that fuses practical action and strategic steps with deep transformation. As the world moves forward in a very different way people want to make it a better place and are ready to understand it’s not just about them it’s about the impact you can have on humanity if you show up. Suzy helps to make the intangible tangible through her work and explains how her mindset has been key in the building of her hugely successful business in this absorbing episode. KEY TAKEAWAYS When you are in an established market with big players taking what is already there and packaging it in a new and exciting way will get people interested. People can find selling hard and it’s because they are selling to people who don’t want to buy. When the world stopped, people had to think really carefully about who they are, how they want to show up in the world and how they want to serve. The best strategy in the world will fail if you don’t have the mindset to support it. It’s not just about you, your family or the immediate impact it’s about the ripple effect of how you show up can have on humanity. In a world that is a mess, you need people who are tuned in to making a difference. It’s not really about the product or program it’s about people buying into you. It doesn’t matter what you call yourself it matters who you are calling in – you need to be specific about your audience, the problems you people help solve and allowing people to fill in the gaps. People enrol in my mission and vision to make this world a better place. They enrol in my framework. The intangible can be made more tangible by putting it into a framework. BEST MOMENTS ‘Faith plus action equals miracles so just get out there and do the damn thing’ ‘I believe that now more than ever now people need something different’ ‘You can’t receive anything you are not mentally prepared to hold’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	Being in a Relationship with an Empire Builder- Interview with my wife!	16 Sep 2020	00:32:31
In this episode, Nick is taking on his riskiest interview to date and speaking with the person who knows him best - his wife, Natty James. They have known each other since university and this episode is a great insight into what it’s like being in a relationship with an epic empire builder. The questions discussed are those the empire builders Facebook community wanted to hear the answers to and are wide-ranging from how to cope with the challenges through to Nick’s most annoying habit. This episode will speak to anyone in a relationship with an empire builder – like business communication is everything. KEY TAKEAWAYS You have to have a lot of patience and trust in the empire builder. Be open and honest about the challenges and when things are not going to plan. It’s important to understand what’s important. The partner of an Empire Builder must also be committed to the vision. You need to find someone who complements you - ‘the yin to your yang’ Trust in the vision, because trust means there is no space for fear, they cannot both exist. Dominance influenced characters crave drive, achievement and to explore new ideas. Those who are steady characters want certainty and security all the time. When you are involved with an entrepreneur is that there is always something to do. The biggest challenge is the job is never finished. You need to be able to be present and have dedicated family time. BEST MOMENTS ‘Nat has created the stability that enables me to do what I do’ ‘I believe in the vision and I know he’s a problem solver’ ‘Make sure there are opportunities to have ‘off’ times from the business’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

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