Explorez tous les épisodes du podcast Email Marketing Experiments 🧪: Email Marketing Strategies for Business Owners, Service Providers & Freelancers

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	Titre	Date	Durée
	#67: The Christmas in July Waitlist Strategy That Added 955 Subscribers and Made $37,000 in 48 Hours with Liz Wilcox	14 Sep 2026	00:56:38
What does it look like when a proven email launch strategy stops working and the person behind it decides to play her way back to her best results yet? Liz Wilcox , the Fresh Princess of Email Marketing, keynote speaker, and the woman behind a $9 membership that has generated multiple six figures , shares the full behind-the-scenes of her 13th Christmas in July Annual Pass sale. A tiered waitlist, Golden Tickets, a 15-minute-only 50% off flash offer, and a mindset shift that changed everything. If you have ever felt like your launches have plateaued, or you want to understand how email and waitlists can work together to grow your list and drive serious revenue, this episode is required listening. INSIDE THIS EPISODE 1. Why Liz calls email marketing the CEO of her business and why that analogy is more accurate than it sounds 2. What an email-first business actually means and how to build one 3. The Open Rates Confession that proves even the best email marketers struggle with the tech 4. How the Christmas in July waitlist strategy works , tiered bonuses, Golden Tickets, and a real-life Santa Claus 5. The 15-minute flash offer that converted 13% of cold subscribers before the sale even started 6. Why Liz sent 37 emails in 24 days to different audiences and why it worked 7. The mindset of play that turned two disappointing launches into her most creative sale yet 8. What she would do differently and why she is already planning to do it again 9. How to stay compliant with email marketing laws without losing your mind 10. Two questions Liz asks herself whenever she feels stuck in her business GUEST RESOURCES Guest: Liz Wilcox Website: https://lizwilcox.com Facebook: https://www.facebook.com/groups/emailmarketingwithliz Free Gift: The Mega Swipe File , a complete welcome sequence, three newsletter samples, and 52 subject lines for a full year of email prompts. Link in show notes. Click here to get the free gift 👇 https://lizwilcox.ck.page/4072e76815 EPISODE TIMELINE ⏱️ [04:02] – How Liz went from RV travel blogger to email marketing expert [06:38] – Why email is the CEO of her business and why that analogy is more accurate than it sounds [08:36] – What an email-first business actually means and how to build one [09:40] – Open Rates Confession: a week of email mistakes that proves even the best struggle with the tech [12:36] – Introducing the Christmas in July Annual Pass and the waitlist strategy [17:46] – The tiered bonus system: how each milestone unlocked a reward and made the waitlist shareable [19:37] – The Golden Tickets inspired by Willy Wonka and why curiosity drove people to join [24:35] – The play mindset: Liz's 2026 word of the year and how it shaped the entire launch [29:00] – Why she sent 37 emails in 24 days to different audiences and why it worked [36:45] – Eight sales emails in 48 hours and $37,000 in revenue [43:21] – What she would do differently: more affiliates, earlier prep, more emails [44:47] – The Mega Swipe File: a done-for-you welcome sequence, newsletters, and 52 subject lines [52:18] – How to stay compliant with email marketing laws without losing your mind [54:43] – Two questions Liz asks herself whenever she feels stuck in her business CONNECT WITH US Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/ Threads: https://www.threads.com/@dr.sapphire_ LinkedIn: https://www.linkedin.com/school/sapphirelearninghub/ Website: https://sapphirelearninghub.com/
	#66: What I Learned About Email Marketing by Actually Doing It (Not Just Watching Videos) with Hadiatullah Olaitan	07 Sep 2026	00:36:16
Most people learn email marketing by watching videos, taking courses, and consuming content. Hadiatullah Olaitan, email copywriter, content strategist, and founder of a LinkedIn-to-email revenue system , says that is only half the education. The other half happens when you get your hands dirty. When you make mistakes, fix them, and learn things no course will ever teach you. In this episode, Hadiatullah shares how she went from a generalist copywriter in 2020 to a specialist who grew her leads from 28 to 387 in just two months and the real on-the-job lessons that got her there. If you have been consuming content about email marketing without feeling like you are actually moving forward, this episode will challenge you to think differently about how you learn. INSIDE THIS EPISODE 1. Why Hadiatullah describes email marketing as community building and how it is fundamentally different from social media 2. How Email Marketing helps in retention than social media 3. The Mailchimp mistake that taught her more about list management than any course ever could 4. How she went from generalist copywriter to email specialist and why niching down changed everything 5. The moment she realised LinkedIn content could be the engine that drives her email revenue 6. Why practical implementation beats video watching every single time and what to do instead 7. How she grew from 28 to 387 leads in two months by showing up consistently on LinkedIn 8. Her approach to email length and the unconventional way she studies other people's emails 9. The "build in public" strategy that helps beginners get proof of work without having clients yet 10. Her free guide for LinkedIn users who want to turn their profile into an email list landing page GUEST RESOURCES Guest: Hadiatullah Olaitan LinkedIn: https://www.linkedin.com/in/hadiatullah-olaitan/ Free Gift: Before You Post — a free guide to optimising your LinkedIn profile so it works as a landing page for your email list. 👇 https://nestuge.me/hadiatullah-olaitan EPISODE TIMELINE ⏱️ [02:01] – If email marketing had a job description according to Hadiatullah and why she calls it community building [02:47] – Why email is the retention layer social media can never replace [03:35] – Open Rates Confession: the Mailchimp mistake that almost cost her a subscriber permanently [05:33] – Dr. Sapphire's own story of a guest who accidentally sent a mass email under the wrong name [08:27] – How Hadiatullah started freelancing in 2020 and discovered copywriting through a gifted book [11:05] – Why she niched down from generalist to email copywriter in 2022 [13:09] – How LinkedIn content grew her leads from 28 to 387 in two months [16:20] – The automation mistake that forced her to send manual campaigns and what it taught her [17:35] – Why practical implementation is the real education in email marketing [22:39] – Her philosophy on email length and how she learns by dissecting expert emails [25:06] – Advice for beginners: build in public, start where you are, volunteer strategically [31:49] – About the Before You Post guide and how to get it CONNECT WITH US Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/ Threads: https://www.threads.com/@dr.sapphire_ LinkedIn: https://www.linkedin.com/school/sapphirelearninghub/ Website: https://sapphirelearninghub.com/
	#65: The 5 Email Sequence Every Business Needs(and Why Post-purchase Comes First) with Breanna Owen	31 Aug 2026	00:59:04
If you've ever wondered which email sequences actually move the needle in your business, this episode is for you. Breanna Owen, email strategist and copywriter, joins Dr. Sapphire to break down the 5 essential email sequences every business should have, and why your post-purchase emails are the real key to customer retention, repeat sales, and brand loyalty. You'll learn how to build smart, human-centered sequences that strengthen relationships, increase revenue, and make your email marketing more intentional. INSIDE THIS EPISODE 1. Breanna's journey from fashion into email marketing 2. A simple strategy that made email marketing easier for one of her clients 3. The biggest email marketing mistake Breanna has made 4. What "bricks and mortar" stores can teach us about email marketing 5. How to build a cart abandonment sequence that recovers lost sales 6. The key outcomes of a post-purchase email sequence 7. How to diversify your post-purchase flow so it fits different customer journeys 8. How long an email sequence can realistically run for real-life clients 9. How Human Design can shape the way you write and structure sequences 10. The email marketing myth Breanna wants to bust GUEST RESOURCES Guest: Breanna Owen Website: http://www.owenyourmark.com Social Media: http://www.instagram.com/owenyourmark NEW: The Email Clinic is open! If this episode got you thinking about your email marketing, imagine having a community where you can get help 24/7. The Email Clinic is where freelancers and service providers come to start, grow, and sharpen their email marketing skills together. Live copy reviews, live training, community chats and more. 👉 Join us here: nestuge.com/emailclinic EPISODE TIMELINE ⏱️ [02:21] – How Breanna transitioned from fashion into email marketing [10:18] – A simple strategy that made email marketing easier for her client [15:59] – Her biggest email marketing mistake [17:28] – The most important email sequence every business should have [18:05] – Why the post-purchase sequence is the foundation of good email marketing [20:33] – The second essential sequence to add [22:19] – The third sequence your business needs [23:03] – Other supporting emails that boost your funnel [25:24] – How Dr. Sapphire applies onboarding sequences for courses and clients [28:58] – Different types of post-purchase emails (and when to use them) [31:49] – Bringing Human Design into your email sequences [34:42] – What makes a post-purchase sequence effective [38:57] – A real-life case study from one of Breanna's clients [47:22] – One email marketing myth Breanna wants to bust [50:17] – How to connect with Breanna [51:32] – Dr. Sapphire's take on the myth Loved this episode?😉 Leave a review and a rating on your podcast listening platform. CONNECT WITH US Instagram: instagram.com/dr.sapphire_ LinkedIn: linkedin.com/in/ayebanoabenwari Threads: threads.com/@dr.sapphire_ Website: sapphirelearninghub.com Download These 12 Emails Free: sapphirelearninghub.com/services/
	#64: Our Q2 Email Marketing Report: 654 New Subscribers, 234 Unsubscribes, and the Email That Got a 2.4% Unsubscribe Rate with Dr. Sapphire	24 Aug 2026	00:33:16
What does email marketing actually look like behind the scenes of our brand? Not the highlight reel , the real numbers, the experiments that worked, the ones that did not, and the honest lessons that came out of it all. In this episode, Dr. Sapphire takes you inside Sapphire Learning Hub's Q2 email marketing report covering April, May, and June 2026. From gaining 654 new subscribers through a major collaboration campaign, to spotlighting one email that triggered a 2.4% unsubscribe rate in a single send, this is the kind of behind-the-scenes breakdown you rarely get to see. If you want to understand what real email marketing strategy looks like in practice , the data, the decisions, and the lessons, this episode is for you. Inside This Episode 1. The Q2 numbers in full: subscribers gained, emails sent, open rates, click rates, and unsubscribes 2. How the Client Acquisition Challenge drove 754 total signups and why 234 unsubscribes followed 3. The three-level collaboration promotion strategy that brought in the majority of new subscribers 4. The things that helped increase our list size this quarter,and what may have led to the increase. 5. What audience message mismatch actually looks like and how it shows up in your unsubscribe data 6. A spotlight on the email that triggered a 2.4% unsubscribe rate and the theories behind why 7. The VIP Circle, what it is, how it works, and why 38.5% of recipients clicked the special perk 8. Why quality over quantity is the real email list growth lesson from this quarter 9. That the ANCOR framework looks like in action across attract, nurture, convert, and retain 10. What Dr. Sapphire is testing and building in Q3, including a revamped lead magnet and new automations Resource from Episode Link to the CAC replay: https://sapphirelearninghub.nestuge.com/replayticket Join the Email Clinic here: nestuge.com/emailclinic Episode Timeline ⏱️ [00:43] – Introduction to the Q2 Email Marketing Report [01:38] – The big numbers: 1,804 active subscribers, 654 new subscribers, 234 unsubscribes [02:42] – Average open rates for April, May and June and the decline that raised questions [03:06] – Total emails sent across the quarter: 53,351 [03:55] – How the Client Acquisition Challenge drove 754 total signups [06:14] – The three-level promotion strategy: personal, paid influencers, and guest sharing [07:23] – How individual landing pages and UTM tracking gave granular data per collaborator [08:51] – The ad experiment that didn't work and why they turned it off early [10:24] – The lesson on audience message mismatch and why it caused the unsubscribe spike [13:58] – Spotlight email: "You Need New Shoes" , the 2.4% unsubscribe rate explained [17:49] – The full stats: 33.2% open rate, dynamic content, and multiple link clicks [19:16] – Theories on why this email triggered so many unsubscribes [20:21] – Introducing the VIP Circle: rewarding the most engaged subscribers [27:06] – Keeping, killing, or iterating, what stays and what changes in Q3 [30:00] – Q3 plans: automations, customer journeys, and a revamped lead magnet CONNECT WITH US Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/ Threads: https://www.threads.com/@dr.sapphire_ LinkedIn: https://www.linkedin.com/school/sapphirelearninghub/ Website: https://sapphirelearninghub.com/
	#63: How to Turn a Freebie Into a Client Acquisition Funnel That Converts with Samantha Burmeister	17 Aug 2026	00:22:26
Most people create a freebie, slap it on their website, and wonder why nobody is signing up. Samantha Burmeister,founder of Nomad Copy Agency and copywriter behind multiple seven-figure client launches, says the problem is almost never the freebie itself. It is the system around it. In this episode, she breaks down the two-part funnel that has helped her attract email subscribers and convert them into paying clients from 85 countries and counting, starting with one high-converting opt-in page and one well-crafted welcome sequence that does the selling before you ever pitch anything. If you have a freebie that is not working as hard as it should, this episode will show you exactly why and what to fix first. INSIDE THIS EPISODE Why your opt-in page is the most important piece of copy you will write for your entire funnel The one thing that makes the difference between a freebie that converts and one that collects dust What to put on your opt-in page and what most people leave out that costs them subscribers How to drive traffic to your opt-in page without running paid ads The welcome sequence strategy that warms up new subscribers and moves them toward buying Why the freebie and the welcome sequence must work together and how to make sure they do How the Opt-In CopyBot and Welcome Sequence CopyBot can cut your writing time dramatically What it looks like to build a business that runs from anywhere in the world and the email strategy behind it GUEST RESOURCES Guest: Samantha Burmeister Instagram: https://www.instagram.com/nomad.copy Lead magnet: www.nomadcopyagency.com/sapphire NEW: The Email Clinic is open! If this episode got you thinking about your email marketing, imagine having a community where you can get help 24/7. The Email Clinic is where freelancers and service providers come to start, grow, and sharpen their email marketing skills together. Live copy reviews, live training, community chats and more. 👉 Join us here: nestuge.com/emailclinic EPISODE TIMELINE ⏱️ [01:26] – Sam's background: from finance and tech sales to nomadic copywriter in 85+ countries [02:38] – Writing copy from her 79th country and landing a client because of it [03:26] – Her first seven-figure client launch and what made it work [04:18] – How she got her very first freelance client ,from within her own network [05:50] – Why the opt-in page is the starting point of every great funnel [06:25] – What goes on a high-converting opt-in page: the exact copy elements [09:12] – How to drive traffic to your opt-in page organically, on social, and beyond [15:11] – What happens after someone opts in: the welcome sequence strategy [16:23] – Introducing the Opt-In CopyBot write your page in minutes with AI [17:26] – The Welcome Sequence CopyBot and how the two tools work together [18:44] – How to think about your freebie funnel as one connected system CONNECT WITH US Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/ Threads: https://www.threads.com/@dr.sapphire_ LinkedIn: https://www.linkedin.com/school/sapphirelearninghub/ Website: https://sapphirelearninghub.com/
	#62: How I Grew My Email List by 307 People in March 2026 Without Ad Spend with Dr. Sapphire	10 Aug 2026	00:29:00
What if you could add over 300 people to your email list in a single month without running a single ad, creating anything from scratch, or spending more than a week on execution? In this solo episode, Dr. Sapphire breaks down the exact collaboration strategy she used in March 2026 to grow her list by 307 people, using the International Women's Day as the hook, eight community partners as the distribution channel, and a free bundle she already had sitting in her email marketing school. This is the full behind-the-scenes breakdown, numbers, data, what worked, what she would do differently, and exactly how you can replicate it for your own brand. INSIDE THIS EPISODE Why list growth has to be intentional and what it looks like when you actually plan it The collaboration outreach strategy that turned 11 messages into eight successful partnerships How she productized existing content into a high-value free bundle without creating anything new What the landing pages looked like and the conversion rates that surprised even her The audience data she collected from 307 cold leads and what it revealed about who is looking for email marketing help The friction mistake that cost her signups and how she would fix it next time What she tracked, what she missed, and the metrics she wishes she had from the start Why leveraging a season, a day, or a moment is one of the most underused list growth strategies How to turn a one-off collaboration into a long-term brand partnership that keeps growing your list NEW: The Email Clinic is open! If this episode got you thinking about your email marketing, imagine having a community where you can get help 24/7. The Email Clinic is where freelancers and service providers come to start, grow, and sharpen their email marketing skills together. Live copy reviews, live training, community chats and more. 👉 Join us here: https://sapphirelearninghub.nestuge.com/ EPISODE TIMELINE ⏱️ [00:51] – Introduction: how Dr. Sapphire grew her list by 307 people without ad spend [01:07] – Why list growth must be intentional and the question she gets asked most [01:41] – The International Women's Day idea and how it started [03:03] – How she productized existing content into the Email Marketing Career Bundle [03:56] – The outreach process: 11 messages, 9 yeses, 8 collaborations [04:37] What the cold outreach email actually looked like and the reply that came back [08:31] – The infrastructure: landing page, Google Drive assets, captions, and graphics [11:46] – The numbers: 307 signups, two landing pages, and conversion rates of 40% and 48% [13:57] – Audience insights: who signed up, where they came from, and what they struggled with [16:05] – Geography: Nigeria, US, Ghana, UK, Kenya, Finland, Brazil and more [18:29] – What she would do differently: deeper alignment, less friction, more tracking [20:15] – The email metrics for this new cold audience: 32.76% open rate, 4.79% click rate [21:09] – The 12% drop-off rate and what it means for list quality [24:45] – Why leveraging a season or international day is one of the smartest list growth moves [25:47] – The importance of vision and message alignment to get partnership CONNECT WITH US Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/ Threads: https://www.threads.com/@dr.sapphire_ LinkedIn: https://www.linkedin.com/school/sapphirelearninghub/ Website: https://sapphirelearninghub.com/
	#61: Inside a 60-Email Choose-Your-Own-Adventure Welcome Sequence with Kristin Lawton	03 Aug 2026	00:59:11
Most welcome sequences tell people about you. Kristin Lawton's welcome sequence lets people build something with you. Kristin,Chief Brand Mixologist at District Brand Bar, with 20+ years in brand strategy across politics, PR, and nonprofit communications built a 60-email choose-your-own-adventure welcome series where new subscribers "enter the bar," pick a base spirit, flavour, cocktail style, and garnish, and land on a fully custom cocktail recipe by the end. It sounds like a lot of email. It is a lot of email. But her overall click-through rate jumped to 6% after launch , nearly triple what most lists see without any increase in unsubscribes. In this episode, she walks through exactly how it's built, what happens when subscribers don't want to play along, and how anyone (not just a cocktail-themed brand) can build something similar. INSIDE THIS EPISODE 1. Why Kristin built her welcome sequence as an interactive "choose your own adventure" instead of a standard intro series 2.How subscribers' choices (base spirit, flavour, style, garnish) route them down different email paths 3.The "dealer's choice" fallback for subscribers who never make a choice and why it performs just as well 4. The tech stack behind it: Kit (ConvertKit), a Notion tracking database, and heavy use of tagging across dozens of small automations 5. Why she rebuilt her welcome series to "train her audience to click" from the very first email 7. The results: a 6% overall click-through rate post-launch, with open rates and unsubscribes unchanged 8. Her monthly "Mixologist Playbook" newsletter designed to look forward instead of recapping the past 9. An AI-personalised 6-month anniversary email that generates each subscriber a custom cocktail using their first name 10. The email marketing myth she wants to bust: sending just to send is not the same as staying consistent GUEST RESOURCES Guest: Kristin Lawton, Chief Brand Mixologist at District Brand Bar Instagram: https://www.instagram.com/districtbrandbar/ Website: districtbrandbar.com/hello My Quiz: What's Your Signature Brand Marketing Style: https://districtbrandbar.com/quiz EPISODE TIMELINE ⏱️ [03:34] – Kristin's path from politics, PR, and nonprofit communications into brand strategy [05:30] – Building an off-grid cabin during the pandemic (and why she's banned from driving the tractor) [08:20] – Kristin's "job description" for email marketing: keep them ordering another round [09:45] – Her biggest email marketing mistake: a typo in her own brand tagline, sent to her whole list [12:50] – Inside the Choose Your Own Adventure welcome series and how it works [15:48] – The tech behind it: Kit, Notion, and layers of tagging automations [16:43] – How her DISC-based brand style quiz feeds into the sequence [18:44] – Why she scrapped her standard 3–5 email welcome series for something more immersive [22:10] – What happens when subscribers don't make a choice: the dealer's choice path [25:55] – The results: click-through rates jumped to 6% overall after launch [30:39] – How the dealer's choice sequence works on the backend for non-responders [31:51] – Her advice for building a choose-your-own-adventure sequence, even without a themed brand [35:42] – The monthly "Mixologist Playbook" newsletter and why it looks forward, not back [40:55] – The AI-personalised 6-month anniversary email that builds a custom cocktail from a subscriber's name [46:02] – A common mistake someone who's just starting out can make when using this strategy [51:41] – The email marketing myth she wants to bust, and the sender-name mistake that's an instant unsubscribe [53:51] – Rapid fire: long vs. short emails, open vs. click rates, branded vs. plain-text design CONNECT WITH US Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/ Threads: https://www.threads.com/@dr.sapphire_ LinkedIn: https://www.linkedin.com/school/sapphirelearninghub/ Website: https://sapphirelearninghub.com/
	#60: How to Improve Email Open Rates and Click Rates Through Real Email Marketing Experiments with Tayler Cusick Hollman	27 Jul 2026	00:51:20
Most email marketers are searching for the perfect strategy to increase their open rates and click rates. Tayler Cusick Hollman believes they're asking the wrong question. In this episode, marketing consultant, educator, and founder of the marketing platform Enji shares the real email marketing experiments she's run inside her own business, from haiku-style emails and engagement-based segmentation to nurture-first campaigns and subject line testing. Some experiments worked, some failed spectacularly, and one still remains an unsolved mystery. If you've ever wondered how to improve your email marketing without relying on guesswork, this episode will show you how to build a culture of testing that leads to better decisions and stronger results. INSIDE THIS EPISODE 1. Why experimentation is one of the most valuable skills every email marketer can develop 2. The surprising haiku email experiment that reduced click rates instead of increasing them 3. Why sending emails only to engaged subscribers caused open rates to drop and why Tayler still can't explain it 4. What happened when she reduced her email frequency to see if fewer emails performed better 5. How a nurture-first email strategy is changing the way she approaches sales campaigns 6. How to decide what to test in your email marketing based on your business goals 7. Why looking for patterns in your email analytics leads to better marketing decisions 8. The difference between marketing a SaaS product and marketing a service through email 9. Why founders should segment subscribers by the problems they're trying to solve,not just demographics 10. The welcome sequence and onboarding automation every SaaS business should have 11. The email marketing mindset that keeps Tayler testing, even when experiments fail GUEST RESOURCES Guest: Tayler Cusick Hollman Instagram: https://www.instagram.com/enji_co/ Website: https://www.enji.co/ EPISODE TIMELINE ⏱️ [01:37] – Meet Tayler Cusick Hollman and the story behind Enji [08:04] – What role email marketing plays inside her business [09:05] – Open Rates Confession: accidentally sending an email before a feature launched [11:16] – Why email marketing experiments matter [12:39] – The haiku email experiment that hurt click rates [14:00] – Why sending only to engaged subscribers unexpectedly lowered open rates [20:31] – Testing fewer emails versus sending more frequently [21:47] – Building a nurture-first email strategy before pitching [24:09] – Why curiosity and resilience make better email marketers [26:29] – How Tayler decides what to test next [31:11] – Email marketing for SaaS versus service businesses [34:13] – New email campaign ideas and customer case studies [41:23] – Advice for founders launching SaaS products [45:41] – Rapid Fire: campaigns, automations, segmentation, and email marketing opinions [49:51] – Where to connect with Tayler and learn more about Enji CONNECT WITH US Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/ Threads: https://www.threads.com/@dr.sapphire_ LinkedIn: https://www.linkedin.com/school/sapphirelearninghub/ Website: https://sapphirelearninghub.com/
	#59: Small List, Real Revenue: How Andi Smiley Uses Email & Pinterest to Sell Her Offers Without Sales Calls	20 Jul 2026	00:54:35
Most people believe they need a massive email list before email marketing starts generating meaningful revenue. Podcast coach Andi Smiley believes the opposite. In this episode, Andi shares how she filled every spot in a brand-new offer using a relatively small email list, two emails a week, and zero sales calls. She also explains why storytelling, not hard selling, has become the foundation of her email strategy, how Pinterest quietly drives podcast growth, and why consistency matters more than having thousands of subscribers. If you've ever wondered whether your email list is "too small" or worried about emailing people too often, this conversation will completely change the way you think about email marketing. INSIDE THIS EPISODE 1. Why a small email list can generate meaningful revenue 2. How Andi filled a brand-new offer without using sales calls 3. The mindset shift that helped her start emailing twice a week 4. Why storytelling makes sales emails feel natural instead of pushy 5. How many emails people usually read before making a buying decision 6. Why unsubscribes aren't always a bad thing 7. The simple email system Andi uses to stay consistent every week 8. How Pinterest helps grow her podcast, website traffic and email list 9. Why podcast episodes should have only one call-to-action 10. The metrics Andi actually pays attention to and the ones she worries about less today GUEST RESOURCES Guest: Andi Smiley Threads: https://www.threads.com/@friendlypodcastguide Podcast: https://friendlypodcastguide.com/friendly-podcast-guide-links/ Free Resource: Is Pinterest Right for Your Podcast? Checklist: https://friendlypodcastguide.com/is-pinterest-right-for-me-checklist/ EPISODE TIMELINE ⏱️ [01:44]- Meet Andi Smiley and how she manages to read six to seven books every month. [05:48]- From radio producer to podcast coach: Andi's journey into podcasting. [08:48]- Why email marketing is the biggest revenue driver in her business. [11:04]- Open Rates Confession: Why she was afraid to send more than one email a week. [14:28]- The strategy that filled every spot in her new Pinterest VIP offer. [19:04]- Why separating podcast emails from sales emails changed everything. [22:49]- Keeping readers interested while promoting the same offer for over two months. [25:44]- About her checklist for podcasters who want to use Pinterest [28:14] Why Andi stopped trying to write "perfect" emails and simply became herself. [33:33] The email subject lines and formats that consistently earn opens. [37:17] Her simple weekly system for writing and scheduling emails. [39:51] How Pinterest drives podcast listeners and email subscribers. [45:33] Rapid-fire: favourite metrics, email length, CTAs and tools. [50:35] Andi's advice for anyone struggling to generate revenue from email. Connect with Us Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/ Threads: https://www.threads.com/@dr.sapphire_ LinkedIn: https://www.linkedin.com/school/sapphirelearninghub/ Website: https://sapphirelearninghub.com/
	#58: How to Use Data, Personalisation, and Testing to Get Better Results from Every Email Campaign with David Guttman	13 Jul 2026	00:52:29
Most people treat email marketing as its own separate thing. David Guttman,serial entrepreneur, business strategist, and mentor to CEOs of eight-figure companies says that is exactly the problem. In this episode, the man who has built, scaled, and exited multiple eight and nine figure companies across 40+ industries breaks down the data-driven, persona-led, omni-channel approach that has driven results everywhere from telemedicine to Forex trading firms. And he does it with a live case study built right inside the conversation. If you want to move from guessing what works in your email marketing to actually knowing this episode is where to start. Inside This Episode 1. Why treating email as a standalone channel is one of the most costly mistakes businesses make 2. What persona-driven marketing actually means and how a single image change increased utilization by 35% 3. How to figure out which data points actually change subscriber behaviour and which ones do not matter 4. The difference between strategy and tactics in email marketing and why mixing them up slows everything down 5. Why David tests five things at a time instead of two and how to do it with small lists 6. What a control group is, why you need one, and how to set it up without a data science degree 7. The email marketing myth David wants to bust: more emails is not always better 8. A real case study of an omni-channel campaign built live from scratch during this episode 9. Why you should define what success looks like before you run any test, not after 10. The email marketing horror story that took a $200 million company to zero in 60 days Guest Resources Guest: David Guttman Website: www.guttmanmedia.com Link to the Anti-MBA course:https://www.guttmanmedia.com/anti-MBA NEW: The Email Clinic is open! If this episode got you thinking about your email marketing, imagine having a community where you can get help 24/7. The Email Clinic is where freelancers and service providers come to start, grow, and sharpen their email marketing skills together. Live copy reviews, live training, community chats and more. 👉 Join us here: https://sapphirelearninghub.nestuge.com/ Episode Timeline [02:27] – David's background: 35 years, 40+ industries, 15 businesses bought and sold [07:37] – The role email marketing plays across different businesses and industries [08:27] – Why email should never be treated as a standalone channel [09:46] – Open Rates Confession: the email mistake that took a $200M company to zero in 60 days [12:12] – The telemedicine case study: how persona-driven marketing increased utilisation by 35% [14:48] – What data to actually collect and how to decide which data points change behaviour [18:56] – Building hypotheses and testing them: the ABC to ABCDE approach explained [22:20] – What omni-channel marketing actually means and how many channels you need [23:16] – The two things that matter most in any omni-channel campaign [26:33] – Live case study: building a data-driven omni-channel email campaign for an edtech company [31:11] – The control group explained simply and why you need one in every test [36:36] – Why everything should be automated and why you should never stop testing [40:01] – The biggest mistake people make when testing: not defining success in advance [42:40] – How he uses strategy and testing in email marketing [46:26] – The Anti-MBA Course: what is in it and how to get it free [47:56] – Rapid fire session Connect with Us Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/ Threads: https://www.threads.com/@dr.sapphire_ LinkedIn: https://www.linkedin.com/school/sapphirelearninghub/ Website: https://sapphirelearninghub.com/
	#57: Your Newsletter Is a Product, Not More Content: How I Launched and Grew Mine in 7 Days with Onikepo Omotade	30 Jun 2026	00:37:16
Most people think of a newsletter as just another piece of content to keep up with. Onikepo Omotade,business coach and host of the Grow with Kepo podcast thinks of hers as a product with one specific job: helping her audience turn their annual salary into their monthly salary. That single shift in mindset changed everything. In this episode, she breaks down how she went from years of false starts with email to launching her Paid in Full newsletter in just seven days and the simple, low-effort strategy she used to start filling it with the right people. If you have been overthinking how to start or grow your email list, this conversation will give you permission to simplify everything. INSIDE THIS EPISODE 1. Why treating your newsletter as a product instead of "more content" changes how you write and grow it 2. The one job Onikepo gave her newsletter and why that single decision removed all the guesswork 3. How she went from idea to launch in just 7 days without overcomplicating the tech 4. Why outsourcing the setup to a VA freed her to focus on the one thing that actually mattered 5. The "your network is your net worth" strategy she used to get her first subscribers 6. The simple forward-to-a-friend tactic that quietly grows your list while you sleep 7. What she would do differently if she launched again and why patience with the timeline matters more than perfection 8. Her advice for anyone who feels like the people on their list right now are not their "real" audience yet 9. Why clarity comes from execution, not from overthinking your strategy 10. What she would change if she had to launch her newsletter all over again GUEST RESOURCES Guest: Onikepo Omotade Instagram: https://www.instagram.com/growwithkepo/ Newsletter: Paid in Full- https://onikepo.com/paid-in-full-opt-in You're sitting on Gold Live Webinar: https://link.vyveplus.ai/widget/form/yIwamSQK3LPjcGUhaL4U EPISODE TIMELINE ⏱️ [01:33] – Onikepo's background: strategy consulting, tech, coaching, and a few unexpected detours [04:59] – Introducing the Paid in Full newsletter and what makes it different [07:36] – Why Onikepo decided to take the leap now after years of false starts [08:12] – Treating your newsletter as a product with one specific job [11:26] – Her actual process: from idea to launch in 7 days [15:39] – Keeping the tech simple and outsourcing the setup to a VA [20:56] – Why she stopped stressing about open rates and engagement [22:33] – The "your network is your net worth" strategy for first subscribers [26:29] – What to do if the people on your list are not your real target audience yet [27:05] – The forward-to-a-friend strategy that grows your list passively [30:36] – What she would do differently if she launched again [31:44] – Her plans for adding a community element to the newsletter [34:07] – Her advice for anyone hesitant to start: what's the cost of waiting? [35:19] – About the You're Sitting on Gold workshop and what it covers Connect with Us Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/ Threads: https://www.threads.com/@dr.sapphire_ LinkedIn: https://www.linkedin.com/school/sapphirelearninghub/ Website: https://sapphirelearninghub.com/
	#56: How To Grow Your Email List Without Funnels or Freebies with Adam Schaeuble	22 Jun 2026	00:53:51
In 2025, Adam Schaeuble did something most email marketers would never dare to do. He deleted every funnel and lead magnet he had ever built and started promoting his weekly newsletter as the only opt-in. The result? Over 2,000 new subscribers, a 70% open rate, and a list full of people who actually want his emails. In this episode, the podcasting business coach and host of Podcasting Business School shares the full story, including the content flywheel that powers his podcast, newsletter, and social media without burning out, and the welcome email strategy that gets replies every single time. INSIDE THIS EPISODE 1. Why Adam deleted every lead magnet and funnel he had and what happened next 2. The big difference between people who want your freebie and people who actually want your emails 3. How he maintains a 70% open rate with a 4,000+ person list without clever subject line 4. The content flywheel that powers his podcast, newsletter, and social media without starting from scratch every week 5. The welcome email strategy designed to get replies and clicks and why he only sends one 6. How to sell through email without sending more emails during a launch 7. Why promoting your newsletter every week is not being salesy and how to do it well 8. What his exact Thursday newsletter format looks like from the warm open to the PS 9. How he decides who gets the bonus Monday email and why it works 10. Why podcasters who want to grow their email list need to hear this episode GUEST RESOURCES Guest: Adam Schaeuble Website: https://www.podcastingbusiness.school/ Threads: https://www.threads.com/@podcastingbusinessschool Recommended Episode: Episode 608 -The SEO strategy that helped Adam reach 1 million downloads - https://open.spotify.com/episode/5bC46ZOU0xBZlzLyqQ4AcN?si=On72q7RCS22KD047og-7Yw EPISODE TIMELINE ⏱️ [03:07] – Adam's background: from fitness entrepreneur to full-time podcasting business coach [04:16] – If email had a job description in Adam's business, it would be this [05:29] – Open Rates Confession: the tagging mistake that left an entire list without emails [08:58] – The big pivot: deleting all lead magnets and funnels in 2025 [10:25] – Why your lead magnet attracts people who want the freebie, not your emails [13:03] – How his podcast and newsletter work together without repeating the same content [16:29] – Why people now open his emails based on who it is from, not the subject line [17:45] – The content flywheel: how one piece of content powers weeks of content [22:11] – The bonus Monday email and how he decides who gets it [26:29] – His exact Thursday newsletter format from warm open to PS [31:54] – The welcome email strategy that gets replies and keeps him out of spam [35:28] – What changes and what does not during a launch [38:29] – Why one clear newsletter opt-in beats five lead magnets every time [43:25] – Email marketing myth: do we really need funnels? [47:18] – Advice for podcasters who want to bring email into their content strategy Connect with Us Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/ Threads: https://www.threads.com/@dr.sapphire_ LinkedIn: https://www.linkedin.com/school/sapphirelearninghub/ Website: https://sapphirelearninghub.com/
	#55: Black Friday Email Marketing Strategies for Course Creators: with Monica Badiu	15 Jun 2026	01:01:02
What happens when you do everything right, the segmentation, the re-engagement, the strategy and the results still don't follow? In this episode, Monica Badiu, a conversion strategist, sales copywriter, and email marketing specialist for course creators pulls back the curtain on two of the most revealing email experiments of her career. One Black Friday campaign that came within $5,000 of six figures. And a 1 million-person email list that broke her heart. If you have ever wondered whether segmentation is actually worth the effort, or what to do when a big list produces small results this episode will change how you think about email marketing strategy. INSIDE THIS EPISODE 1. Why sending the same Black Friday offer to everyone was quietly killing this creator's revenue, and what changed when they segmented 2. Why Your Black Friday Campaign Flopped (and How to Fix It with Segmentation) 3. The 3-Layer Customer Research Framework for Highly Profitable Email Launches 4. What a 1 million-person email list with low engagement actually looks like behind the scenes 5. How a re-engagement campaign brought 200,000 inactive subscribers back from the dead 6. Why deliverability alone is not the real problem and what the data actually revealed 7. How to do customer research that gives you real segmentation ideas, not just guesses 8. The email revenue self-assessment tool that tells you exactly where you are leaking money 9. How to Turn Your Email List into a Sales Engine GUEST RESOURCES Guest: Monica Badiu LinkedIn: https://www.linkedin.com/in/monicabadiu/ Website: www.monicabadiu.com Free Resource: https://www.monicabadiu.com/email-revenue-self-assessment/ - this is a self-assessment that identifies the bottlenecks that are impacting email marketing performance. It's based on her experience working with course creators for 6 years. EPISODE TIMELINE ⏱️ [01:13] – Introduction: who Monica is and what she does [2:52] – Monica's background: from SEO and PR to falling in love with email marketing [13:58] – The Black Friday campaign experiment: two years of declining results and what changed [15:04] – How segmentation turned a struggling campaign into 50% more revenue [20:07] – Why there is no secret recipe and how customer research changes everything [23:22] – The three-layer customer research framework: survey, validate, waitlist [26:50] – How to write survey questions that actually give you useful answers [33:59] – What she would do differently looking back [36:41] – How to manage multiple segments without burning out [42:16] – The email revenue self-assessment explained [46:19] – The 1 million-person email list: re-engaging 200,000 inactive subscribers [48:11] – Why the promotion still failed and what the data revealed [50:03] – Email marketing myths Monica wants to bust [52:32] – Rapid fire questions: paid vs free wait-list, building email list organically vs through collaboration, interactive vs community based lead magnets [56:42] – Best email marketing advice for someone just starting out Connect with Us Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/ Threads: https://www.threads.com/@dr.sapphire_ LinkedIn: https://www.linkedin.com/school/sapphirelearninghub/ Website: https://sapphirelearninghub.com/
	#54: The Email Marketing Summer Plan with Dr. Sapphire	08 Jun 2026	00:20:18
Summer is coming and your email list does not have to suffer for it. In this solo episode, Dr. Sapphire breaks down her practical email marketing summer plan for three types of business owners: the ones who want to disappear completely, the ones who want to stay somewhat visible, and the ones who just want to rest without abandoning their audience. Whether you are a mom juggling school holidays and a growing business, or a solopreneur who just needs permission to take a real break, this episode is your plan. INSIDE THIS EPISODE 1. You can take a real summer break without losing your audience and this episode tells you exactly how. 2. How to keep making sales from email while you are completely offline and not even thinking about work 3. The one thing that makes batch writing emails so much easier than most people realize 4. Why telling your list you are going on holiday actually makes them trust you more 5. How to figure out which summer option fits your life right now, not a one-size-fits-all answer RESOURCES Click here to signup for the summer offers👇 sapphirelearninghub.com/services EPISODE TIMELINE ⏱️ [01:13] – Introduction: why Dr. Sapphire made this episode [04:16] – The three types of business owners this episode serves [08:15] – Three questions to help you decide your summer plan [09:08] – Option 1: Setting your email summer hours [11:15] – Option 2: The takeoff countdown strategy [12:13] – Option 3: The email handover: handing it over completely [13:13] – Option 4: The email summer series: batch and disappear in peace [14:02] – How to write a series without stressing about content [17:53] – How to keep making sales while you are on holiday [18:36] – Which option is right for you and why it is your call Connect with Us Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/ Threads: https://www.threads.com/@dr.sapphire_ LinkedIn: https://www.linkedin.com/school/sapphirelearninghub/ Website: https://sapphirelearninghub.com/
	#53: How To Start and Grow Your Email List in 7 Days with Dr. Sapphire	02 Jun 2026	00:49:59
If you have been sitting on the idea of starting your email list or you have a list gathering dust and no idea where to begin, this episode is your starting gun. In this solo episode, Dr. Sapphire breaks down her exact 7-day step-by-step plan to go from zero to a fully set-up, ready-to-grow email list. No fluff, no overwhelm, just one clear action per day so that by the end of the week, your email marketing is live. INSIDE THIS EPISODE 1. Why so many people are stuck before they even send their first email 2. Things to have in mind before starting email marketing. 3. What is domain authentication and domain email? 4. The importance of knowing Email Marketing laws and policies in different regions. 5. How to navigate writing your Welcome Email Sequence. 6. How to solve problems you may have with automations. 7. How to leverage relationships for partnership and collaboration. 8. The platforms Dr. Sapphire recommends and how to choose the right one for your season 9. How she added 600+ subscribers in one month using partnerships and collaborations 10. Offers Dr. Sapphire giving to make Email Marketing easier. RESOURCES VIP: Launch Your List in 7 Days: https://sapphirelearninghub.github.io/doneinaweek/ Email Marketing Starter Pack: https://nova-bulb-71c.notion.site/The-Email-Marketing-Starter-Pack-Regular-32c82d96ad288060ace6f177e36b410c?source=copy_link Start, grow & monetise your list in 90 days: The Email Marketing Starter Pack [Plus] The Episode Dr. Sapphire recommended( The Sales Focus Welcome sequence); https://emailmarketingexperiment.captivate.fm/episode/46-the-sales-focused-welcome-sequence-turn-new-subscribers-into-buyers-with-prerna-malik EPISODE TIMELINE ⏱️ [01:13] – Why is everyone asking the same question: how do I start email marketing? [03:30] – Introducing the 7-day email list launch plan [06:24] – Day 1: Domain authentication, integrations, and importing your list [07:40]: – An important thing for people who already have an Email list for Day 1. [08:27] – Day 2: Setting up your email service provider [12:53] – Day 3: Creating your branded email template [15:02] – Day 4: Writing your welcome sequence [18:31] – Day 5: Setting up your welcome automation [20:22] – What to do when having difficulties setting up automations. [21:10] – Day 6: Building your opt-in page or pop-up form [25:22] – Day 7: Your list launch plan — the 3 Bs of list building [28:50] – How Dr. Sapphire got 200+ subscribers from one partnership pitch [33:44] – How to choose the right email marketing platform for your season [38:53] – Platform recommendations: Mailerlite, Flodesk, Kit, Email Octopus and more [41:53] – How Dr. Sapphire can help you set up and grow your list Connect with Us Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/ Threads: https://www.threads.com/@dr.sapphire_ LinkedIn: https://www.linkedin.com/school/sapphirelearninghub/ Website: https://sapphirelearninghub.com/
	#52: The Lead Magnet Strategy Getting 83% Opt-In Rates (And How to Build One) with Daniel Daines-Hutt	25 May 2026	00:47:27
In this episode, Daniel Daines-Hutt, head of content at Zero to Mastery and founder of AMycontent.com shares the lead magnet strategy that accidentally changed his business forever. From missing 30,000 opt-ins on a viral blog post to building a system that converts 83 out of every 100 readers into email subscribers, Daniel breaks down the Hyper-Specific Offer (HSO) and gives you the exact AI prompts and framework to build one yourself. If you have been struggling to grow your email list without paid ads or a massive following, this episode is going to completely shift how you think about lead magnets. INSIDE THIS EPISODE 1. How Daniel stumbled into email marketing by setting up a clothing company overnight to stay in New Zealand 2. The viral article that got 50,000 views in 14 days and the email mistake that still haunts him 3. What a Hyper-Specific Offer (HSO) is and why it converts up to 83% of readers into subscribers 4. Why most lead magnets fail and the one thing that makes HSOs different 5. How to create blog content even if you are not a writer 6. The SEO tip that helps you rank fast without months of waiting 7. Why shorter lead magnets almost always convert better than bigger ones 8. Why the “next logical step” matters more than content length 9. How AI helps create nurture sequences faster 10. A simple way to turn customer conversations into content GUEST RESOURCES Guest: Daniel Daines-Hutt Head of Content at zerotomastery.io Website: http://www.ampmycontent.com/ Guide from episode: ampmycontent.com/blog/how-to-grow-your-email-list Want to be a better user of AI? Check out this course he recommends 👇 https://zerotomastery.io/courses/prompt-engineering-bootcamp/ EPISODE TIMELINE ⏱️ [02:49] – Daniel's background: from overnight clothing company to head of content at Zero to Mastery [07:20] – Open Rates Confession: missing 30,000 opt-ins from a viral blog post [09:27] – What role email marketing plays in his business today [10:58] – Introducing the Hyper-Specific Offer (HSO) and how it gets 83% opt-in rates [12:44] – Why the HSO works: the next logical step principle explained [14:43] – How to use one HSO per article and why reusing them kills conversions [17:25] – What happens after someone opts in: the AI-powered email sequence [20:55] – How to repurpose old content to start getting opt-ins immediately [28:06] – How to write blog content naturally even if you are not a writer [33:07] – SEO tip: why low-competition keywords beat high-volume ones every time [36:14] – Why a clickable image converts better than an embedded opt-in form [39:01] – Rapid fire: long vs short emails, buttons vs hyperlinks, favorite metric to track [40:57] – Email marketing myth Daniel wants to bust Business Links Email Summer Sale: What's your plan for summer this year? How do you plan to keep momentum, build your email community while still hosting friends for BBQ and more? Answer: Your Email Summer Plan Get it here: https://nova-bulb-71c.notion.site/Email-Summer-Sale-33682d96ad28802f9723ce3c4e3e85c1 Want to break into email marketing and not sure where to start? Dear Baby Email Marketer, I feel you. Here's the A-Z roadmap that helped me and can help you. It's beginner-friendly and comes with support. Use the code to "Podcastlistner" to enjoy a discount when you check out here: nestuge.com/briefcase Connect with Us https://www.instagram.com/dr.sapphire_/ https://www.linkedin.com/in/ayebanoabenwari/ https://www.threads.com/@dr.sapphire_ https://www.linkedin.com/school/sapphirelearninghub/ https://sapphirelearninghub.com/
	#51: The Triple C Method I Use to Get Clients Consistently on LinkedIn with Victoria Onyeje	18 May 2026	00:44:31
In this episode, Victoria Onyeje shares the exact inbound strategy she uses to consistently attract clients without relying on constant pitching or endless discovery calls. From landing her first client through a mix of Upwork and LinkedIn to building a steady pipeline of inbound leads, she breaks down her Triple C method,Content, Connections, and Conversations including how freelancers can use it to turn visibility into real paying clients. If you’ve been posting without results or struggling to convert conversations into clients, this episode will show you what’s missing. 📌 Inside This Episode 1. Creating content that speaks to buyers (not just peers) 2. How to build the right connections using LinkedIn filters 3. Starting conversations that lead to clients (without being pushy) 4. Handling rejection, LinkedIn limits & follow-ups 5. Building and maintaining a strong client pipeline Guest Resources Guest: Victoria Onyeje LinkedIn: https://www.linkedin.com/in/victoriaonyeje/ Join the 6 weeks Client Acquisition Challenge: 30 days, 30 client acquisition strategies Each day we'd hold your hand to implement one strategy so you land your first or next guest Instead of doing it alone, join us in the VIP + experience 6 weeks of focused client acquisition implementation In the next 30 days, will you have implemented all these strategies on your own? Or will you want me to hold your hand so you get paid? Click here to join👇 sapphirelearninghub.com/6weekscac Get the replay here👇 nestuge.com/replayticket ⏱️ Episode Timeline [03:11] – Copywriting journey and background [4:27] – A milestone she has had in her journey [5:29] – First client via Upwork + LinkedIn strategy [7:40] – Triple C Method: Content, Connections, Conversations [10:26] – LinkedIn profile optimization (what to include) [11:26] – Content strategy: attract clients, not freelancers [12:14] – Building targeted connections using filters [14:12] – Starting conversations that convert (DM strategy) [16:24] – Challenges: LinkedIn limits & rejection mindset [18:57] – Methods that help with conversations with clients [24:21] – How to position your bio for conversions [28:56] – Follow-up strategy (3–6 times effectively) [30:43] – Building & maintaining a full client pipeline [34:02] – Posting consistency & content frequency Guest Bio PharmDr. Victoria Onyeje, is a Pharmacist, with nearly 5 years of experience as a Copywriter and Launch Strategist. She has written copy for over 105+ brands across multiple industries and about 10 countries, including 6 to 9-figure businesses, and has operated behind the scenes on wildly successful launches and campaigns. Together with her husband, she co-founded Salvic Pharmacy & Stores and Digital Growth Ventures Limited. She has also trained many emerging writers and freelancers on copywriting and positioning themselves for global opportunities, and she hosts the WhiteCoat Entrepreneurs Podcast, where she interviews medical and healthcare professionals building wealth and freedom beyond traditional careers. Victoria has been featured on stages, podcasts, and platforms such as The Marketer Show, CopyUp, Copywriting.org, The Flourish Federation, Young and Earning, etc. Outside of work, Victoria is happily married to her husband, Salvation Onyeje, with whom she shares the joy of raising two boys.
	#50: Why You Struggle to be Consistent with Sending Emails and How to Fix it with Kay Peacey	11 May 2026	01:03:26
In this episode, Kay Peacey breaks down what most business owners get wrong about email marketing—and what actually works today. From a real-life email mistake that was sent to 8,000 people (instead of 20 😭) to building a simple “content vault” system that removes the stress of consistency, this conversation is packed with honest insights and practical strategies. If email marketing has ever felt overwhelming, confusing, or just hard to keep up with, this episode will completely shift how you see it. INSIDE THIS EPISODE 1. How Kay Peacey got into email marketing (from math teacher to consultant) 2. The biggest email mistake she made and what it taught her 3. Why consistency feels so hard (and how to fix it) 4. The “Content Vault” system for stress-free email marketing 5. Why open rates don’t matter as much as you think 6. The future of email marketing in an AI-heavy world 7. How to build real human connection through email GUEST RESOURCES Guest: Kay Peacey Website: https://slickbusiness.co/begin LinkedIn: https://www.linkedin.com/in/kay-peacey/ Link to Community: https://slickbusiness.co/group EPISODE TIMELINE ⏱️ [06:30] – Kay’s background & mission in email marketing [07:43] – How she got started with automation & consulting [12:12] – Open Rates confession: Her biggest email marketing mistake [16:25] – Why email consistency feels emotionally hard [24:00] – The “Content Vault” system explained [27:42] – Weekly content planning & strategy [32:57] – Step-by-step content workflow [38:20] – Capturing ideas quickly & simple content creation [43:30] – Why open rates are unreliable [44:27] – Metrics that actually matter (replies & actions [48:31] – The email marketing myths she busted [53:57] – AI’s impact on email marketing [01:01:19] – Why consistency is non-negotiable
	#49: Inside Our Q1 Email Strategy: Data, Growth and Lessons Learnt (Q1 Email Marketing Report) with Dr. Sapphire	06 May 2026	00:28:10
What really worked in Q1 email marketing and what didn’t? In this episode, we take you behind the scenes of our email strategy, breaking down real data, performance insights, and the exact lessons shaping our next moves. Inside The Episode 1. Q1 email performance breakdown: subscribers, opens, clicks & campaigns 2. The ANCO framework: attract, nurture, convert, optimize explained 3. How International Women’s Day campaign drove the highest subscriber growth 4. Email strategies that boosted open rates and engagement 5. Why list cleaning improved performance and deliverability 6. Best-performing subject lines and content types revealed 7. Key lessons and experiments shaping Q2 email strategy Episode Timeline [01:13] – Introduction to Q1 email marketing report [02:01] – Email goals: building community & getting client [02:22] – Tools used + new MailerLite features [03:43] – Q1 data overview: subscribers, emails sent, open rates [04:47] – January performance: campaigns, open & click rates [05:20] – February performance: engagement trends & improvements [05:37] – March performance: highest engagement & growth [06:06] – Attract phase: campaigns that drove subscriber growth [08:08] – Nurture phase: emails that increased engagement [14:06] – List cleaning and its impact on performance [14:20] – Best-performing emails and subject lines [17:17] – Key challenges and missed opportunities [24:18] – Q2 strategy: experiments, improvements & next steps [25:00] – Bonus: Automations revamping and sending Emails intentionally Found value in this episode? Share it with a fellow entrepreneur who wants to master email marketing, and don’t forget to leave a review — your support helps us reach more business owners! 💛 Important Links Instagram: https://www.linkedin.com/in/ayebanoabenwari/ LinkedIn: https://www.instagram.com/dr.sapphire_/ Courses: https://sapphirelearninghub.nestuge.com/ Services: https://sapphirelearninghub.com/services/ Gift 👇: Download These 12 Emails Free: https://sapphirelearninghub.com/services/
	#48: Lessons From Starting A Podcast(Year 1); Tools,Process and Flow with Dr. Sapphire	30 Mar 2026	00:39:24
Starting a podcast sounds exciting… until you’re in it. In this special anniversary episode, Dr. Sapphire reflects on one full year of running a podcast sharing the real behind-the-scenes of what it took to stay consistent, build systems, and grow a global audience. From recording with just a laptop mic to managing guests, tools, and workflows, this episode breaks down the process, mistakes, and lessons that most people don’t talk about. INSIDE THE EPISODE 1. Starting Before You’re Ready: Why you don’t need fancy equipment to launch your podcast. 2. The Real Podcast Workflow: From sourcing guests to recording, editing, and publishing weekly episodes. 3. Tools for Podcasting: Hosting platforms, recording tools, and what actually worked (and didn’t). 4. Lessons from Year One – What worked, what didn’t, and what she would do differently. 5. Podcast Growth & Visibility – Why promotion matters more than you think. 6. Repurposing & Content Strategy – How to reuse episodes strategically for more reach. 7. Building Systems & Teams – The support, automation, and structure behind consistency. RESOURCES: Podcast SEO Challenge Link: https://www.podcastmarketinghub.com/glow Podcast boot camp link: https://stefaniegass.thrivecart.com/eg-profitable-podcast-bootcamp/ EPISODE TIMELINE [02:01] Why she started the podcast and what year one looked like [05:19] How she sourced guests and structured each episode [07:57] The full podcast workflow (from idea to publishing) [11:56] Tools she used (and why you don’t need expensive gear) [17:43] The biggest mistake: not promoting the podcast [18:56] Repurposing episodes for growth and visibility [22:07] Podcast SEO and choosing the right keywords [24:43] Automating systems and reducing manual work [26:18] Why you always need a backup plan when recording [27:04] What’s changing in year two (strategy, structure, growth) Connect With Host Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari), and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing. Work With Me: https://forms.fillout.com/t/mjZ8unuvtyus? Instagram - https://www.instagram.com/sapphirelearninghub/ LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/ Online Email Marketing School - I believe anyone, including YOU can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients. Our online school uses the PIE framework to ensure you practically implement and gain experience. You see, confidence and skill come from doing. And in here, that’s how we roll. LinkedIn - https://www.linkedin.com/company/sapphirelearninghub Instagram - https://www.instagram .com/sapphirelearninghub Store - https://sapphirelearninghub.nestuge.com/
	#47: How AI Fixed His Email Spam Problem: Using Gemini to Improve Deliverability & Open Rates with Chijioke	15 Mar 2026	00:56:57
If your emails keep landing in spam, the problem might not be your content — it might be your deliverability. In this episode, Dr. Sapphire sits down with email marketer Chijioke Chukwuekem to unpack how he diagnosed a serious deliverability issue and used AI (Gemini) to uncover the hidden problems affecting his campaigns. From segmentation mistakes to overlooked technical issues, Chijioke shares the exact process he used to move emails out of spam folders and back into subscribers’ inboxes. If you’re struggling with low open rates, poor deliverability, or confusing email analytics, this episode will show you how AI can help you troubleshoot and optimize your email marketing strategy. Inside the Episode Diagnosing Email Deliverability Problems – How Chijioke discovered his campaigns were landing in spam. Using AI to Analyze Email Performance – The specific way he used Gemini to identify the root causes of low open rates. Segmentation That Improves Deliverability – Why separating engaged vs. unengaged subscribers matters more than you think. AI Prompts for Email Marketing – The exact prompts he used to get useful insights from Gemini. Small Fixes, Big Results – Deliverability improvements beyond AI that helped boost engagement. Adapting to Changing Email Rules – How marketers can stay ahead as inbox algorithms evolve. Guest Resources Guest: Chijioke Chukwuekem Website: https://reputationengine.com.ng/ LinkedIn: https://www.linkedin.com/in/chijioke-chukwuekem-7a637a27a/ Episode Timeline [11:39] His biggest email marketing mistake and open rates confession [16:23] How he discovered emails were landing in spam [21:25] The two problems Gemini identified in his campaigns [24:14] The AI prompts he used to diagnose the issue [27:14] Deliverability fixes that improved open rates [41:48] How marketers can adapt to changing email deliverability rules [48:58] His top email deliverability tip for beginners [50:55] How to connect and work with him Freebie: Send These Emails to Build Trust Send these Emails is a pack of 12 emails you can send to your email list to start building trust today and ahead of any launch. 👉 Download the 12 emails here.
	#46: The Sales-Focused Welcome Sequence: Turn New Subscribers into Buyers with Prerna Malik	22 Feb 2026	00:51:55
Tired of welcome sequences that just “introduce” you but don’t actually sell? Your welcome sequence is more than a hello. It’s your first opportunity to turn a new subscriber into a paying client. In this episode, Prerna Malik shares how she builds sales-focused welcome sequences that convert from day one. From segmentation and psychology-backed messaging to email structure and automation tools, she breaks down what’s actually working right now in email marketing. If you want to increase sales without relying on live launches, ads, or complicated funnels , this is the strategy to master. INSIDE THE EPISODE 1. Why a Sales-Focused Sequence Works – The shift from traditional nurture emails to intentional revenue-driven messaging. 2. The Structure of a High-Converting Sequence – How many emails you really need and how to format them. 3. Segmentation & Psychology – Using conditional messaging and buyer behavior to increase conversions. 4. Social Proof & Authority – Why certain emails outperform others in a sales sequence. 5. One Offer or Many? – Deciding whether to sell a single product or multiple offers. 6. What’s Working Right Now – Real insights from active sales sequences. GUEST RESOURCES Guest: Prerna Malik Free Guest Resource: https://contentbistro.com/welcomefreebie 📲 Connect with Prerna Malik: Instagram: https://www.instagram.com/contentbistro?igsh=MXU0a21tYjViaWdkMg= PS: Learn how to 5X your sales without live launches, funnels, affiliates, or ads on her website. EPISODE TIMELINE [3:42] Why she created a sales-focused welcome sequence [13:44] Using segmentation and conditional messaging for conversions [18:35] The highest-performing email in her sequence [24:08] Selling one vs. multiple products in your sequence [31:34] Top 3 tips for writing high-converting sales emails [40:22] Writing subject lines that increase open rates [45:20] Capturing brand voice and authenticity in email Freebie: Send These Emails to Build Trust Send these Emails is a pack of 12 emails you can send to your email list to start building trust today and ahead of any launch. 👉 Download the 12 emails here.
	#45: The Email Campaign That Made $8K From a Ghosted List with Chinele Anyanwu	15 Feb 2026	00:50:46
An email list was ghosted. Engagement was low. Expectations were even lower. Yet one campaign generated $8,000 in revenue. In this episode, Dr. Sapphire sits down with a strategic email marketer to break down how deep research, competitor analysis, behavioral insights, and smart personalization turned a “cold” list into paying customers. If you’ve ever worried your email list is too disengaged to convert, this episode will challenge what you think is possible. INSIDE THE EPISODE 1. Research as Revenue – How he used deep audience and competitor research to shape one of his most memorable email campaigns. 2. Open Rates vs. Brand Reputation; Why obsessing over open rates can hurt your long-term credibility and what actually matters more. 3. Competitor Intelligence – The exact research approach he uses to identify opportunities and increase client revenue. 4. Personalization Beyond First Names – How to use behavioral patterns and emotional triggers to create emails that truly connect and convert. GUEST RESOURCES Guest: Chinele Anyanwu Website: https://thebeardedshaman.notion.site/Portfolio-21e4d25bd5c78055ba76d140dda1614e?source=copy_link LinkedIn: https://www.linkedin.com/in/anyanwu-chinele EPISODE TIMELINE [4:43] His most memorable email marketing experience [9:37] His open rates confession: His biggest mistake [17:49] The tools he uses for competitor research [18:27] The strategy behind the $8K campaign [26:42] His top 3 tips for identifying audience behavior patterns [32:58] Balancing logic and emotion in email copy [41:45] His take on real personalization in email marketing [44:31] Key takeaways from the episode [45:41] His course that helps professionals land jobs through LinkedIn [48:44] How to connect and work with him Freebie: Send These Emails to Build Trust Send these Emails is a pack of 12 emails you can send to your email list to start building trust today and ahead of any launch. 👉 Download the 12 emails here.
	#44: A Behind-the-Scenes Look at Jenn's 2023 Evergreen Launch with Jenn Zellers	07 Feb 2026	00:35:48
Tired of the social media hamster wheel? In this episode, Dr. Sapphire sits down with Jenn, a sustainable marketing strategist and the force behind the Visibility Ecosystem. Jenn pulls back the curtain on a 20-day launch campaign that had record-breaking open rates but nearly zero sales—and the one critical shift in email strategy that changed everything for her 2025 launches. From the proactive power of podcast tours to the high-intensity influx of virtual summits, you’ll learn how to build a visibility ecosystem that grows your brand while you sleep. Inside the Episode Sustainable Marketing Defined: Why keeping up with algorithms is unsustainable and how to turn speaking engagements into marketing assets. Podcasts vs. Summits: Jenn breaks down why she starts clients with a proactive podcast tour for evergreen growth before moving into the "one fell swoop" influx of a summit. The Launch Post-Mortem: A behind-the-scenes look at Jenn's 2023 "Evergreen Summit" launch—why 40% open rates didn't equal dollar signs. The "How-To" Pitfall: Why giving away your "special sauce" in free emails convinces your audience they don't need to buy your course. Mindset vs. Instruction: How to pivot your email copy from "how to do it" to "why it matters," creating a belief shift that drives sales. Guest Resources Freebie: Interview Questions Generator — Come prepared for any podcast guest spot. Connect with Jenn: Follow her on Threads (@VisibilityEcosystem) for sustainable growth tips. Website: Visibility Ecosystem — Learn how to land 20-30 podcast guest opportunities. Episode Timeline [02:00] Using collaborations to grow your list without social media. [03:00] Choosing between podcast tours and virtual summits. [07:05] Pre-launch essentials and the reality of "cold" launches. [10:01] Email frequency: When does "too many" actually work?. [10:51] Tracking metrics: Why open rates can be "unreliable" benchmarks. [18:56] The Danger Zone: Oversharing intellectual property in your marketing. [26:57] Short vs. Long launches: Finding the "runway" that fits your lifestyle. [28:50] Seasonal vs. Evergreen: Building a 365-day lead generation machine. Freebie: Send These Emails to Build Trust Send these Emails is a pack of 12 emails you can send to your email list to start building trust today and ahead of any launch. 👉 Download the 12 emails here.
	#43: Last Call to Join the Email Marketing Mentorship Class of 2026	15 Jan 2026	00:58:40
This episode is the final call to join the Email Marketing Mentorship Class of 2026. The one program that will hold your hand to ensure you build skill, experience and confidence in email marketing. It's 80% practice and 20% theory. You get to do and get your hands dirty. We give you feedback and push you until something happens in your email marketing journey. For too long you've been circling round this mountain, now it's time to move forward. If you want to start, grow and transition into Email Marketing and you're finally ready to start. This is for you. Dr. Sapphire explains what the mentorship is about, who it’s designed for, and what students will learn over the 12-week program. You’ll also hear directly from a past Best Graduating Student (BGS), Tena, as she shares her real experience inside the mentorship. To help you decide with clarity, Dr. Sapphire breaks down 7 key things to know before signing up, so you can be confident about taking the next step in your email marketing journey. 📌 The mentorship kicks off on the 19th. HIGHLIGHTS FROM EPISODE ⏰ 3:00- A sneak peek into what this episode covers ⏰ 4:00- What the Email Marketing Mentorship is and why it exists ⏰ 4:43- The 3 core industries the mentorship focuses on ⏰ 5:20- Career paths available after completing the mentorship ⏰ 6:29- Key niches within the email marketing industry ⏰ 7:28- A breakdown of the 12-week mentorship curriculum ⏰ 14:56- What’s new in the 2026 mentorship (additions you didn’t get last year) ⏰ 17:05- The mentorship through the eyes of BGS, Tena ⏰ 54:48- 7 important things to know before signing up ⏰ 57:31- Dr. Sapphire’s final words for prospective students WHO THIS MENTORSHIP IS FOR 👇 Beginners looking to break into email marketing Creatives and marketers who want a clear structure and accountability Anyone tired of random courses and looking for hands-on mentorship Professionals who want to build confidence, clarity, and real-world skills READY TO JOIN? 🔔 This is your sign to stop sitting on the fence. Secure your spot in the Email Marketing Mentorship Class of 2026 before doors close. Join the Mentorship Here👇 https://sapphirelearninghub.com/mentorship Congratulations!!!! Here's the discount code: "GET PAIDPod" It gives you 25% off your ticket price. Before you use the code please note this: Discount expires 11:59pm GMT +1 on the 18th of January The code gives you 25% off the price of the ticket. 25% = N50,000 off the Regular ticket and N87,500 off the VIP + Ticket Note that you can pay in Naira, USD, Kenya Shillings, Tanzania, and other currencies Now here's the breakdown of payment options: (Regular Ticket) 12 Weeks Email Marketing Mentorship Program Only - Pay Once (N200,000/$200) Pay Twice: Today and 1 Month Later - (N100,000/$100 x 2) Pay Thrice: Today, 1 Month Later, and 2 Months Later - (N66,666.67 x 3) Get Your Ticket (VIP + Ticket) 12 Weeks Email Marketing Mentorship Program + 6 Weeks Client Acquisition Challenge Pay Once (N350,000/$350) Pay Twice: Today and 1 Month Later - (N175,000/$175 x 2) Pay Thrice: Today, 1 Month Later, and 2 Months Later - (₦116,666.67 x 3) Go ahead and decide what you really want. And if you want to look at the full curriculum and benefits again, here: https://sapphirelearninghub.com/mentorship See you in the Mentorship!
	#42: Why I'm Allergic to Email Marketing with Michelle Wintersteen	12 Jan 2026	00:45:21
In this honest and refreshing conversation, Dr. Sapphire sits down with Michelle Wintersteen to unpack her unpopular take on email marketing. Michelle shares why email hasn’t always worked for her, what would actually make her enjoy it, and how brands can do better with segmentation, messaging, and relationship-building. If you’ve ever struggled with email marketing or felt disconnected from your email list this episode will challenge how you think about email as a channel and help you approach it more intentionally. GUEST RESOURCES: Guest: Michelle Wintersteen Website: http://mkwcreative.co Instagram: https://www.instagram.com/mkwcreative.co/ Link to Facebook community: https://www.facebook.com/groups/kissmyaesthetic Link to podcast episode on aesthetic leadership: https://open.spotify.com/episode/1nZPMCGWVftA7c6kFKJxRG?si=fFc2f5ruTFi-iSRapnajvg LISTEN OUT FOR 👇 ✅ How Michelle uses her podcast to support and grow her business ✅ How people subscribe to and enter her email ecosystem ✅ A practical breakdown of email segmentation and why it matters ✅ Dr. Sapphire’s perspective on Michelle’s aversion to email marketing HIGHLIGHTS FROM EPISODE ⏰ 2:36- Michelle’s journey into business and entrepreneurship ⏰ 11:17- Her relationship with email marketing over the years ⏰ 14:20- Why she feels resistant to email marketing ⏰ 17:29- What would actually make email marketing easier for her ⏰ 28:50- What makes her open an email ⏰ 31:25- Email habits she wishes brands would stop ⏰ 37:25- Different email segmentation styles explained ⏰ 40:20- How to connect and work with Michelle Important Link👌 The Email Marketing Operating System (OS): For business owners who want to build community and get clients from email marketing. You're finally ready to start, grow and monetise your list. https://sapphirelearninghub.com/the-emailmarketingoperatingsystem-os/ Start, Grow or Transition into Email Marketing ad Build Your Career : https://sapphirelearninghub.com/mentorship Download The Impact Report of the Last Email Marketing Mentorship: https://drive.google.com/file/d/1iBzuuX_Ze_3tTgg8UbRd3UyiLAN-pM7s/view?usp=sharing Connect With Us👇 LinkedIn (Online Email Marketing School): https://www.linkedin.com/school/sapphirelearninghub/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/ Instagram: https://www.instagram.com/dr.sapphire_/
	#41: Email Marketing Predictions For 2026: What’s Changing & How to Prepare with Dr. Sapphire	31 Dec 2025	00:15:47
In this episode, Dr. Sapphire breaks down what email personalization will truly look like in 2026, beyond first names and surface-level tactics. She shares how personalization has evolved, why email marketing must be treated as a system (not isolated campaigns), and how deeper audience awareness is reshaping the way emails connect and convert. If you’re an email marketer looking to stay relevant, intentional, and effective in 2026, this episode will help you rethink how you personalize, automate, and structure your email strategy. LISTEN OUT FOR ✅ How email personalization has evolved over time ✅ A behind-the-scenes glimpse into her welcome sequence ✅ Understanding email marketing as a system, not in isolation ✅ How audience awareness has changed the way personalization works HIGHLIGHTS FROM EPISODE ⏰ 2:52- Her first prediction for email marketing in 2026 ⏰ 4:34- What personalization really means today ⏰ 7:25- How she uses birthday automations for personalization ⏰ 10:24- Three things to focus on in 2026 when it comes to personalization ⏰ 10:41- Her second email marketing prediction for 2026 ⏰ 12:50- Why email marketing must be treated as a system We would love to get a feedback on the podcast from you, our dearest listener, send us your feedback here 👇 https://forms.fillout.com/t/kLP1rmm3Hrus Important Link👌 The Email Marketing Operating System (OS): For business owners who want to build community and get clients from email marketing. You're finally ready to start, grow and monetise your list. https://sapphirelearninghub.com/the-emailmarketingoperatingsystem-os/ Start, Grow or Transition into Email Marketing ad Build Your Career : https://sapphirelearninghub.com/mentorship Download The Impact Report of the Last Email Marketing Mentorship: https://drive.google.com/file/d/1iBzuuX_Ze_3tTgg8UbRd3UyiLAN-pM7s/view?usp=sharing Connect With Us👇 LinkedIn (Online Email Marketing School): https://www.linkedin.com/school/sapphirelearninghub/ Instagram: https://www.linkedin.com/in/ayeb anoabenwari/ LinkedIn: https://www.instagram.com/dr.sapphire_/
	#40: Email Marketing Advice You’ll Need in 2026 From Industry Experts	29 Dec 2025	00:12:59
In this episode of the year, Dr. Sapphire brings together powerful advice from past Email Marketing Mentorship guests, a practical compilation designed to help you start, grow, and refine your email marketing strategy going into 2026. From getting started as a beginner to using AI wisely, improving deliverability, writing better subject lines, and implementing strategies that actually convert, this episode is packed with concise insights you can immediately apply. Whether you’re new to email marketing or already practicing, this episode serves as a reminder that clarity, consistency, and experimentation are key to long-term results. EPISODE TIMESTAMPS ⏰ 1:14- Addy’s advice for anyone starting email marketing for the first time ⏰ 3:13- Jacqui’s final thoughts on using AI wisely in email marketing ⏰ 3:57- Chijioke’s deliverability tip for new email marketers ⏰ 6:02- Candace on maintaining your brand voice and tone while using AI ⏰ 8:03- Rhianna’s advice on experimenting with email marketing ⏰ 8:38- Elohor’s best subject line tip to improve open rates ⏰ 10:53- Dr. Sapphire’s tip on implementing email strategies for real results Important Link👌 The Email Marketing Operating System (OS): For business owners who want to build community and get clients from email marketing. You're finally ready to start, grow and monetise your list. https://sapphirelearninghub.com/the-emailmarketingoperatingsystem-os/ Start, Grow or Transition into Email Marketing ad Build Your Career : https://sapphirelearninghub.com/mentorship Download The Impact Report of the Last Email Marketing Mentorship: https://drive.google.com/file/d/1iBzuuX_Ze_3tTgg8UbRd3UyiLAN-pM7s/view?usp=sharing Connect With Us👇 LinkedIn (Online Email Marketing School): https://www.linkedin.com/school/sapphirelearninghub/ Instagram: https://www.linkedin.com/in/ayebanoabenwari/ LinkedIn: https://www.instagram.com/dr.sapphire_/
	#39: Send These Emails in 2026 by Dr. Sapphire	25 Dec 2025	00:27:24
In this solo episode, Dr. Sapphire breaks down the exact emails every brand, creator, and service provider needs to be sending in 2026 to connect, nurture, and convert consistently. She introduces her ANCO email marketing framework, explains the role of nurture emails in driving conversions, and walks through the LEAH framework, a practical system for building trust, authority, and humanity through email. If you’re tired of guessing what to send and when, Send These Emails in 2026 gives you the exact emails you need to nurture trust, build authority, and convert consistently. Click here to get access now and start sending emails with clarity and confidence.👇 Get a Taste of the STE 2026 with this Freebie: https://sapphirelearninghub.com/resources/sendtheseemails/ Sends These Emails (STE) in 2026: Know what to send, when ad why in each month of 2026. Pre-order: https://sapphirelearninghub.com/sendtheseemails/ LISTEN OUT FOR ✅ The biggest challenge email marketers struggle with ✅ The ANCO framework for effective email marketing ✅ The goal of Nurture (N) emails in the ANCO framework ✅ The LEAH framework, its role, and how it works HIGHLIGHTS FROM THE EPISODE ⏰ 4:31- A breakdown of Dr. Sapphire’s email marketing system ⏰ 6:53- Understanding Nurture (N) emails to connect and convert ⏰ 9:01- The four cardinal emails that drive connection and conversion ⏰ 9:20- L (Lead Generation) in the LEAH framework ⏰ 10:36- E (Engagement) in the LEAH framework ⏰ 11:30- A (Authority) in the LEAH framework ⏰ 12:27- H (Humanity) in the LEAH framework ⏰ 18:54- Inside the Send These Emails offer and what it includes ⏰ 23:58- Quick recap and final thoughts Important Link👌 The Email Marketing Operating System (OS): For business owners who want to build community and get clients from email marketing. You're finally ready to start, grow and monetise your list. https://sapphirelearninghub.com/the-emailmarketingoperatingsystem-os/ Start, Grow or Transition into Email Marketing ad Build Your Career : https://sapphirelearninghub.com/mentorship Download The Impact Report of the Last Email Marketing Mentorship: https://drive.google.com/file/d/1iBzuuX_Ze_3tTgg8UbRd3UyiLAN-pM7s/view?usp=sharing Connect With Us👇 LinkedIn (Online Email Marketing School): https://www.linkedin.com/school/sapphirelearninghub/ Instagram: https://www.linkedin.com/in/ayebanoabenwari/ LinkedIn: https://www.instagram.com/dr.sapphire_/
	#38: Five Things I've Tried in Email Marketing to Increase Conversions with Margaret Etudo	07 Dec 2025	00:40:46
In this episode, Margaret — a fun, witty, and results-driven email marketer — shares five powerful things she has tried to increase conversions in her campaigns. She dives into why she fell in love with email marketing, why getting the right audience from Day 1 matters, her behind-the-scenes strategies, how she structures her sequences, and why she prioritizes quality subscribers over large lists. If you want real, proven, practical conversion tactics (with some laughter along the way), this episode is for you. Loved this Episode? Leave us review and share,it helps other people discover our podcast.🤗 GUEST RESOURCES Guest: Margaret Etudo Website: http://www.marketinghollow.com TikTok: http://tiktok.com/@margaret_etudo Link to community: https://lms.marketinghollow.com/step/mh-paid-community LISTEN OUT FOR ✅ How email marketing made her stay committed (shortened) ✅ Why getting the right people from the start matters ✅ The role of consistent marketing in better email results ✅ Behind-the-scenes look at her marketing processes ✅ How she builds and sends her sequences ✅ Quality audience vs. big numbers HIGHLIGHTS FROM EPISODE ⏰ 3:28- How she discovered email marketing ⏰ 7:03- The job description she would give email marketing ⏰ 9:13- What she considers a “conversion” ⏰ 12:15- How she knows when an offer will convert ⏰ 17:36- Why she didn’t use a tripwire offer ⏰ 19:17- Other things she has tried to increase conversions ⏰ 24:50- Long emails vs. short emails: which performs better? ⏰ 30:38- Extra conversion tip from Margaret ⏰ 38:05- Where to connect and find her Important Links👌 Join the Next Email Marketing Mentorship: https://sapphirelearninghub.com/mentorship Download The Impact Report of the Last Email Marketing Mentorship: https://drive.google.com/file/d/1iBzuuX_Ze_3tTgg8UbRd3UyiLAN-pM7s/view?usp=sharing LinkedIn (Online Email Marketing School): https://www.linkedin.com/school/sapphirelearninghub/ Instagram: https://www.linkedin.com/in/ayebanoabenwari/ LinkedIn: https://www.instagram.com/dr.sapphire_/
	#37: Leveraging AI to Stay Proactive and Relevant in Email Marketing with Kinga Dow	30 Nov 2025	00:57:31
In this conversation, Kinga Dow breaks down how she uses AI to stay ahead in Email Marketing, the future of email as automation evolves, and the practical ways beginner and advanced marketers can use AI to improve deliverability, strategy, and revenue. She also shares her journey into email, the metrics that truly matter, and how to remain relevant as AI continues to reshape the marketing landscape. GUEST RESOURCES Guest: Kinga Dow Website: https://www.kingadow.com/ LinkedIn: http://www.linkedin.com/in/kingadow YouTube channel: https://www.youtube.com/@kingadowe commerce LISTEN OUT FOR ✅ Her journey into Email Marketing ✅ Where she sees the future of Email Marketing ✅ Experiments she has carried out with AI for email ✅ How she uses AI to build email systems for clients ✅ Email marketing myth she wants to burst ✅ How AI contributes to revenue generation ✅ The email metrics she considers most important HIGHLIGHTS FROM THE EPISODE ⏰ 6:07- How the Email Marketing industry has evolved ⏰ 10:14- How she transitioned from agency work to becoming a solo email marketer ⏰ 14:06- How she’s leveraging AI to build future-ready email systems ⏰ 20:13- Her thoughts on email marketing tools integrating AI ⏰ 24:50- How email marketers can stay relevant in the age of AI ⏰ 31:06- How AI improves email deliverability ⏰ 36:23- Navigating advanced email analytics ⏰ 42:44- What Customer Lifetime Value (CLV) really means ⏰ 49:12- Is there a baseline for optimizing e-commerce emails? ⏰ 54:39- How to connect and work with her Found value in this episode? Share it with a fellow entrepreneur who wants to master email marketing, and don’t forget to leave a review — your support helps us reach more business owners! 💛 Important Links Instagram: https://www.linkedin.com/in/ayebanoabenwari/ LinkedIn: https://www.instagram.com/dr.sapphire_/ Courses: https://sapphirelearninghub.nestuge.com/ Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSus Services: https://sapphirelearninghub.com/services/ Gifts: Download These 12 Emails Free: https://sapphirelearninghub.com/services/
	#36: The 5 Email Sequences Every Business Needs (and Why Post-Purchase Comes First) with Breanna Owen	23 Nov 2025	00:58:20
If you’ve ever wondered which email sequences actually move the needle in your business, this episode is for you. 💌 Breanna Owen joins Dr. Sapphire to break down the 5 essential email sequences every business should have — and why your post-purchase emails are the key to customer retention, repeat sales, and brand loyalty. You’ll learn how to ceate smart, human-centered sequences that strengthen relationships, increase revenue, and make your email marketing more intentional. 👩‍💼 GUEST RESOURCES: Guest: Breanna Owen Website: http://www.owenyourmark.com Social Media: http://www.instagram.com/owenyourmark LISTEN OUT FOR : ✅ What “bricks and mortar” stores mean in email marketing ✅ How to build a cart abandonment sequence that recovers lost sales ✅ The key outcomes of a post-purchase email sequence ✅ How to diversify your post-purchase flow so it fits different customer journeys ✅ How long an email sequence can run for real-life clients ✅ A fun story behind Breanna’s website name HIGHLIGHTS FROM THE EPISODE: ⏰ 2:21 – How Breanna transitioned from fashion to email marketing ⏰ 10:18 – A simple strategy that made email marketing easier for her client ⏰ 15:59 – Her biggest email marketing mistake ⏰ 17:28 – The most important email sequence every business should have ⏰ 18:05 – Why the post-purchase sequence is the foundation of good email marketing ⏰ 20:33 – The second essential sequence to add ⏰ 22:19 – The third sequence your business needs ⏰ 23:03 – Other supporting emails that boost your funnel ⏰ 25:24 – How Dr. Sapphire applies onboarding sequences for courses and clients ⏰ 28:58 – Different types of post-purchase emails (and when to use them) ⏰ 31:49 – Bringing human design into your email sequences ⏰ 34:42 – What makes a post-purchase sequence effective ⏰ 38:57 – A real-life case study from one of Breanna’s clients ⏰ 47:22 – One email marketing myth Breanna wants to bust ⏰ 50:17 – How to connect with Breanna 51:32 – Dr. Sapphire’s take on an email marketing myth Loved this episode?😉 Leave a review on Spotify. Important Links Instagram: https://www.linkedin.com/in/ayebanoabenwari/ LinkedIn: https://www.instagram.com/dr.sapphire_/ Courses: https://sapphirelearninghub.nestuge.com/ Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSus Services: https://sapphirelearninghub.com/services/ Download These 12 Emails Free: https://sapphirelearninghub.com/services/
	#35: The Double Promo Technique for Black Friday, Cyber Monday & St. Patrick’s Day Sales with Nicholate Osinachi (Copywriting Duchess)	16 Nov 2025	00:47:36
This episode breaks down a powerful promotional strategy used by Nicholate Osinachi (The Copywriting Duchess) to generate impressive results during Black Friday, Cyber Monday, and St. Patrick’s Day campaigns. If you're looking for email marketing strategies that boost conversions, improve deliverability, and maximize seasonal sales, this conversation is a goldmine. 👤GUEST RESOURCES Guest: Nicholate Osinachi (The Copywriting Duchess) Facebook Link: https://web.facebook.com/osinachi.nicholatechiemena LISTEN OUT FOR ✅ The biggest email marketing mistake she has made (and what she learned) ✅ How she discovered Alex and what inspired the technique ✅ The email structure she used for the double promo campaigns ✅ Which sales performed better: Black Friday vs. St. Patrick’s Day ✅ Key email marketing myths she wants to debunk ✅ Factors that influence your email deliverability rate HIGHLIGHTS FROM EPISODE ⏰ 2:49- How she started her copywriting journey ⏰ 4:02- What inspired her to test the double promo technique during Black Friday ⏰ 10:58- Breaking down the double promo technique ⏰ 14:45- Where “test clickers” were redirected ⏰ 17:52- The timeline between early testers and the main Black Friday promo (shortened & clearer) ⏰ 25:09- Time spacing between each email in the promo sequence ⏰ 26:21- Final results from early testers + overall campaign results ⏰ 28:20- What she would tweak if she had to run it again ⏰ 34:42- Her top 3 tips for a successful promo sale ⏰ 37:06- How to generate consistent revenue even when you're not running promos ⏰ 38:57- Dr. Sapphire’s take on implementing promo strategies ⏰ 40:43- How to connect with Nicholate Found value in this episode? Share it with a fellow entrepreneur who wants to master email marketing, and don’t forget to leave a review — your support helps us reach more business owners! 💛 Important Links Instagram: https://www.linkedin.com/in/ayebanoabenwari/ LinkedIn: https://www.instagram.com/dr.sapphire_/ Courses: https://sapphirelearninghub.nestuge.com/ Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSus Services: https://sapphirelearninghub.com/s ervices/ Download These 12 Emails Free: https://sapphirelearninghub.com/services/
	#34: An Unpopular Email Marketing Software that Works with Dr. Sapphire	14 Nov 2025	00:29:31
Discover a hidden gem in the world of email marketing! Dr. Sapphire shares her experience with an unpopular but powerful email marketing software, revealing how it helped her improve engagement, automation, and analytics — all while being budget-friendly and beginner-friendly. RESOURCE: Get $20 discount when you use Dr. Sapphire's Referral Link 👇: https://sendpulse.com?p=6910e8c783e6d&coupon=NJJ-MAU-303 LISTEN OUT FOR: ✅ Dr. Sapphire’s journey into Email Marketing ✅ How she discovered an underrated email marketing software ✅ Key features that make this tool powerful ✅ How automation and segmentation improve engagement ✅ Benefits of using this tool (including local payment options) ✅ What makes this software different from popular tools HIGHLIGHTS FROM EPISODE: ⏰ 0:48- Email Marketing Tools Dr. Sapphire Has Tried ⏰ 2:13- How She Started Her Email Marketing Journey ⏰ 5:32- Discovering This Underrated Email Marketing Software ⏰ 7:51- Standout Features of the Software ⏰ 10:04- Integrations and Audience Segmentation ⏰ 10:50-Benefits for Users (Including Local Currency Payments) ⏰ 11:45- Automation Features and Advantages ⏰ 15:05- Analytics and Performance Tracking ⏰ 17:32- Suggested Improvements ⏰ 23:38- Email Templates and Design Options ⏰ 23:58- Limitations to Keep in Mind ⏰ 26:00 The Name of the Software + Pricing Breakdown Found value in this episode? Share it with someone who wants to master email marketing, and don’t forget to leave a review — your support helps us reach more people! 💛 Important Links Instagram: https://www.linkedin.com/in/ayebanoabenwari/ LinkedIn: https://www.instagram.com/dr.sapphire_/ Courses: https://sapphirelearninghub.nestuge.com/ Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSus Services: https://sapphirelearninghub.com/services/ Download These 12 Emails Free: https://sapphirelearninghub.com/services/
	#33: The List Launch Blueprint; Grow an Email List that Converts with Dr. Sapphire	07 Nov 2025	00:47:08
Ever wondered how to successfully launch your email list and attract the right audience from the start? 💡 In this episode (originally from a live webinar), Dr. Sapphire breaks down her List Launch Blueprint — a practical roadmap to grow, nurture, and monetize your email list. She shares lessons from her own journey, real case studies, and the exact strategies she uses to help clients build engaged audiences that convert. RESOURCES 1. Episode 19: What Email Marketing Tools should I use? 5 key factors to consider with Dr. Sapphire.👇 https://episodes.captivate.fm/episode/3b0aa6ef-29c8-4266-adeb-1ead83bdec6f.mp3 2. Episode 20: Create your Welcome Sequence Map with Dr. Sapphire 👇 https://episodes.captivate.fm/episode/07c8d5c4-f0dc-48ae-978c-f0cafe1329fc.mp3 3. List of tools Dr. Sapphire recommends 👇 sapphirelearninghub.com/tools 4. Join the start and grow club here 👇 RESOURCES 1. Episode 19: What Email Marketing Tools should I use? 5 key factors to consider with Dr. Sapphire.👇 https://episodes.captivate.fm/episode/3b0aa6ef-29c8-4266-adeb-1ead83bdec6f.mp3 2. Episode 20: Create your Welcome Sequence Map with Dr. Sapphire 👇 https://episodes.captivate.fm/episode/07c8d5c4-f0dc-48ae-978c-f0cafe1329fc.mp3 3. List of tools Dr. Sapphire recommends 👇 sapphirelearninghub.com/tools 4. Join the start and grow club here 👇 sapphirelearninghub.com/startandgrowclub 🎧 LISTEN OUT FOR ✅ Dr. Sapphire’s journey into email marketing (and her early audience–message mismatch) ✅ The different types of lead magnets that attract quality subscribers ✅ How to write and structure your welcome sequence emails ✅ The difference between email marketing and cold emailing ✅ How to use storytelling to make your emails more engaging ✅ Details on the Start & Grow Club — for business owners ready to build and monetize their lists HIGHLIGHTS FROM THE EPISODE ⏰ 0:38 – Episode introduction ⏰ 2:16 – Case study: defining your audience and attraction strategy ⏰ 6:48 – Positioning yourself before launching your list ⏰ 8:38 – Managing a diverse audience ⏰ 8:55 – Two methods for understanding your audience ⏰ 10:51 – Attracting your ideal subscribers ⏰ 12:21 – Key factor in audience attraction ⏰ 15:16 – One rule you must follow when building your audience ⏰ 16:34 – How to keep subscribers reading (and buying) after the first email ⏰ 17:30 – Crafting your welcome sequence emails ⏰ 19:13 – Three list growth strategies ⏰ 23:14 – Deciding what to sell to your audience ⏰ 24:10 – Three ways to monetize your email list ⏰ 30:44 – Tools and helpful resources for execution ⏰ 33:28 – How Dr. Sapphire can help you grow your list ⏰ 36:22 – Common mistakes to avoid when launching ⏰ 37:37 – How to reach a wider audience effectively Did this episode help? Please share it with your friends and don't forget to leave a review.🤗 Important Links Instagram: https://www.linkedin.com/in/ayebanoabenwari/ LinkedIn: https://www.instagram.com/dr.sapphire_/ Courses: https://sapphirelearninghub.nestuge.com/ Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSus Services: https://sapphirelearninghub.com/servi ces/ Download These 12 Emails Free: https://sapphirelearninghub.com/services/
	#32: How To Write Better Emails using AI and Custom GPTs with Jacqui Money	26 Oct 2025	00:40:03
If you’ve ever wondered how AI and automation can transform your email marketing workflow, this episode is for you! 💌 Our guest, Jacqui Money, shares how she leverages custom GPTs and AI tools to write smarter, faster, and more personalized emails — without losing her authentic voice. She walks us through her journey from manual writing to creating an AI-powered system that saves time and boosts productivity, while also touching on the ethics and boundaries of using AI in client work. 👤 GUEST RESOURCES Guest: Jacqui Money Website: https://jacquimoney.com/ LinkedIn: https://www.linkedin.com/in/jacquimoney/ Link to community: https://www.facebook.com/groups/scalewithairtable Get her free Email prompts pack 👇: http://jacquimoney.com/eme-podcast 🔍 LISTEN OUT FOR ✅ How AI and custom GPTs are changing email marketing ✅ What custom GPTs are and why they matter ✅ How her email writing process evolved with AI ✅ Key limitations of using custom GPTs ✅ Ethical concerns when using AI for clients ✅ Her mentor team’s role in improving her GPTs HIGHLIGHTS FROM EPISODE ⏰ 2:14 — How Jacqui got into systems, automation, and email marketing ⏰ 7:47 — Her top 3 favourite tools (aside from Airtable) for automating workflows ⏰ 9:44 — The challenge that pushed her to create her own custom GPTs ⏰ 14:49 — How she gets 2 GPTs to work together in one workspace ⏰ 16:35 — Building her AI-powered writing system for email marketing ⏰ 18:42 — How to train your custom GPTs to match your tone and brand voice ⏰ 21:36 — Her top 5 must-haves when creating an AI training document ⏰ 23:39 — Her favourite AI prompts for writing high-converting emails ⏰ 26:10 — The biggest benefits she’s experienced since customizing her GPTs ⏰ 30:12 — One key piece of advice for creators looking to use AI in their email strategy ⏰ 35:29 — Her biggest email marketing mistake and what she learned ⏰ 37:13 — How to connect with Jacqui ⏰ 38:40 — Her final thoughts on the future of AI and email writing Loved this episode?😉 Leave a review on Spotify. Important Links Instagram: https://www.linkedin.com/in/ayebanoabenwari/ LinkedIn: https://www.instagram.com/dr.sapphire_/ Courses: https://sapphirelearninghub.nestuge.com/ Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSus Services: https://sapphirelearninghub.com/services/ Download These 12 Emails Free: https://sapphirelearninghub.com/services/
	#31: 6 Email Marketing Myths That Are Hurting Your Growth (and What Actually Works)	22 Oct 2025	00:23:46
Think open rates tell the whole story? Or that sending daily emails will automatically boost conversions? 🤔 In this special compilation episode, six top email marketers share the biggest email marketing myths they’ve encountered — and reveal what actually works. From fixing deliverability and understanding your subscribers’ behavior to building relationships that convert, you’ll hear real insights that can help you write smarter emails and grow your list with confidence. Whether you’re a beginner or a pro, this myth-busting episode will help you avoid common mistakes and focus on what really drives engagement and sales. 🚀 LISTEN OUT FOR: ✔️ The most common email marketing myths (and the truth behind them) ✔️ How to improve deliverability and land in the Primary inbox ✔️ Strategies real experts use to boost engagement ✔️ The myths that might be holding your email list back ⏰ HIGHLIGHTS FROM THE EPISODE: Episode with Shannon Vondy 0:41 – Shannon Vondy’s biggest email marketing myth (and the truth behind it) Episode with Comfort Essien 2:37 – Comfort’s first email marketing myth exposed 4:48 – The deliverability strategy she uses to land in the Primary inbox 5:10 – An extra tip for improving deliverability 6:48 – Comfort’s second myth clarified 9:26 – Her third myth and how she fixed it Episode with Rhianna Clavering 12:02 – Rhianna’s first myth about email marketing — and what she learned 12:42 – Rhianna’s second myth revealed 13:10 – Her third myth and how it changed her strategy Episode with Chijioke (The Kontent Guru) 14:24 – Chijioke’s biggest email marketing misconception Episode with Breanna 16:34 – Breanna’s myth she’d love to burn forever 🔥 19:27 – Dr. Sapphire’s top email marketing myth and her take on how to fix it 🎧Want The Full Story? Listen to each Guest's Episode Here👇: 1. 🎙️Episode with Shannon Vondy Title: : How One Email Marketing Experiment Led to 5X List Growth 🚀 + Surprising Sales Wins with Comfort Essien Link: https://episodes.captivate.fm/episode/54ebc462-7ea3-47d3-908a-adefd88744e9.mp3 2.🎙️ Episode with Comfort Essien Title: How One Email Marketing Experiment Led to 5X List Growth 🚀 + Surprising Sales Wins with Comfort Essien Link: https://episodes.captivate.fm/episode/6b289661-63eb-4f80-8460-4e5f77dd3368.mp3 3. 🎙️Episode with Rhianna Clavering Title: Out-of-the-Box Email Marketing Strategies with Rhianna Clavering Link: https://episodes.captivate.fm/episode/70578e0a-2e0f-400a-b625-9033f9a32d5e.mp3 4.🎙️ Episode with Chijioke Title: How We Got Our Emails Out of Spam Using Gemini with Chijioke (The Kontent Guru) Link: https://episodes.captivate.fm/episode/d3e26d12-3e4d-4123-bb7c-01df30c9b2a0.mp3 5. Episode with Breanna Owen (Upcoming episode, anticipate) Title: Guess in the comment section 🤔 CONNECT WITH HOST; Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing. Work With Me: Website- https://sapphirelearninghub.com/services/ Instagram - https://www.instagram.com/sapphirelearninghub/ LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/ Online Email Marketing School🎓 - I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients. In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll. LinkedIn - https://www.linkedin.com/company/sapphirelearninghub Instagram - https://www.instagram.com/sapphirelearninghub Store - https://sapphirelearninghub.nestuge.com/ Community -
	#30: How I Build My Automations to Stay on Autopilot with Ihuoma Chukwuezi	12 Oct 2025	00:57:43
If you’ve ever wished your business could run smoothly — even while you rest — this episode is for you. 🚀 Ihuoma Chukwuezi shares how she built her automation system from scratch, the tools that saved her hours every week, and how she uses email funnels to nurture clients without constantly being online. Whether you’re just starting with email automation or looking to simplify your workflow, this episode will help you work smarter, not harder. ⚙️ 👥 GUEST RESOURCES Guest: Ihuoma Chukwuezi Website: https://digitalbizguru.com.ng/novice2pro-free-ads-class/ Social Media: http://digitalbizguru.com.ng/links Link to community: https://chat.whatsapp.com/GF5wt1p4ULaAwSaxrdXtXH?mode=ems_copy_t LISTEN OUT FOR ✅ Her journey into email marketing and automation ✅ How automation improves your client relationships and communication flow ✅ Why funnels are the backbone of every great automation system ✅ Taking automation one step at a time (so you don’t get overwhelmed) ✅ Why using Google Docs helps protect your work and avoid data loss ✅ How automation helped her save time, boost productivity, and focus on what truly matters HIGHLIGHTS FROM THE EPISODE ⏰ 2:39 – Ihuoma’s story and how Digital Buz began ⏰ 19:32 – The first automations she set up when she started ⏰ 25:38 – How long it took to build her full automation system ⏰ 30:25 – The tools that powered her automation workflow ⏰ 34:40 – A deeper look at the tools she uses daily ⏰ 38:10 – Key results and time-saving wins from automation ⏰ 43:27 – What she’d do differently if she had to rebuild her automations ⏰ 49:39 – The one question to ask if you’re struggling with automation ⏰ 51:13 – Her biggest email marketing mistake (and what she learned) ⏰ 54:56 – How to connect and work with Ihuoma CONNECT WITH HOST; Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing. Work With Me: Website- https://sapphirelearninghub.com/services/ Instagram - https://www.instagram.com/sapphirelearninghub/ LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/ Online Email Marketing School🎓 - I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients. In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll. LinkedIn - https://www.linkedin.com/company/sapphirelearninghub Instagram - https://www.instagram.com/sapphirelearninghub Store - https://sapphirelearninghub.nestuge.com/ Community -
	#29: Common Mistakes People Make When Building an Email List (and How to Avoid Them) with Dr. Sapphire	07 Oct 2025	00:22:54
📩 INSIDE THIS EPISODE You know that saying, “once beaten, twice shy”? 💡 In this episode, Dr. Sapphire breaks down the most common mistakes people make when building their email lists — and how to fix them using her ANCO Framework (Attract, Nurture, Convert, Optimize). Whether you’re a beginner or already running campaigns, you’ll learn how to attract the right audience, nurture them authentically, and optimize your list using data. Grab your notebook; this one’s packed with practical tips! 📝 LISTEN OUT FOR ✅ Dr. Sapphire’s ANCO Framework for email marketing ✅ Why you need to talk about your lead magnet consistently ✅ Understanding your audience’s real problem (and solving it) ✅ Crafting messages that connect — not sound salesy ✅ What it really means to optimize your list ✅ How to use email audits and data to improve deliverability HIGHLIGHTS FROM THE EPISODE ATTRACT ⏰ 2:47 – The first mistake: audience-message mismatch ⏰ 4:49 – The second mistake when building a list NURTURE ⏰ 6:52 – Not solving your audience’s real problem ⏰ 7:48 – Ghosting your audience (and how to fix it) ⏰ 9:07 – Creating a consistency system for your emails ⏰ 10:06 – Example of how to build your system CONVERT ⏰ 11:28 – The biggest conversion mistake (and how to solve it) OPTIMIZE ⏰ 14:11 – The optimization mistake most people make ⏰ 15:09 – How to fix your optimization problem ⏰ 15:58 – Using data to improve your email list ⏰ 18:51 – Recap of all four stages ⏰ 20:45 – How to work with or learn from Dr. Sapphire Important Links Instagram: https://www.linkedin.com/in/ayebanoabenwari/ LinkedIn: https://www.instagram.com/dr.sapphire_/ Courses: https://sapphirelearninghub.nestuge.com/ Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSus Services: https://sapphirelearninghub.com/services/ Download These 12 Emails Free: https://sapphirelearninghub.com/services/
	#28: Email List Building Strategies: How Dr. Sapphire Got 250+ Leads in Just 5 Days	28 Sep 2025	00:19:06
In this episode (originally recorded in 2021 but still packed with timeless insights), Dr. Sapphire breaks down the exact list-building strategies she used to attract 250+ leads in only 5 days. From choosing the right lead magnet to leveraging multiple platforms, this episode is a goldmine for business owners who want to start, grow, and monetize their email lists. Ready to finally grow your audience? The Start & Grow Club is for business owners who want to start, grow, and monetize their email list but don’t know how to get started. Simple strategies. Real results. Click on the link here: https://forms.fillout.com/t/kfsUW8gtjSus LISTEN OUT FOR ✅ Her journey from Canva design to email marketing ✅ Thinking long-term when building your list (leveraging different audience buying journeys) ✅ Picking a lead magnet that solves your audience’s real problem ✅ The “Exact Strategy She Used” for rapid list building ✅ Balancing content marketing vs referrals and how to use both effectively HIGHLIGHTS FROM THE EPISODE ⏰ 2:11 – What Dr. Sapphire does now in email marketing ⏰ 3:52 – Why and how she started building her list ⏰ 5:27 – First strategy she used: choosing the right lead magnet ⏰ 6:11 – Making your lead magnet irresistible (packaging + format) ⏰ 8:05 – Positioning and promoting your lead magnet ⏰ 8:38 – How she leveraged Instagram for lead magnet promotion ⏰ 9:11 – Front-end promotion (Twitter, WhatsApp) + back-end referral strategy ⏰ 12:09 – Promoting your lead magnet via WhatsApp ⏰ 12:37 – Extra tips for generating leads with these strategies ⏰ 13:22 – Quick recap of all the strategies ⏰ 14:49 – About the Start & Grow Club (helping business owners start, grow, and monetize their email lists) ⏰ 16:08 – About the Email Marketing Briefcase (for those managing email lists for local & international clients) 🚀 Struggling with email list management? The Email Marketing Briefcase is your all-in-one toolkit for running professional campaigns — with templates, strategies, and resources to simplify your workflow. 👇 Use this code: %Episode28% and get a discount off The Email Marketing Briefcase here - https://nestuge.com/briefcase CONNECT WITH HOST; Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari), and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing. Work With Me: Website- https://sapphirelearninghub.com/services/ Instagram - https://www.instagram.com/sapphirelearninghub/ LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/ Online Email Marketing School🎓 - I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients. In our online s Support the show Connect With Host Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing. Work With Me: Click Here to View All Email Marketing Services Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/
	#27: 1 Offer. 1 Post. 1 Email. Daily → 1× $20k/Month Lifestyle Business with Jacob Pegs	21 Sep 2025	00:46:59
What if writing just one story, one email, and one offer a day could grow a thriving business without burnout? 🚀 In this episode, Jacob Peg shares his Modern Maker framework for daily email marketing, breaking down how he uses stories, lessons, pivots, and offers to create engaging emails that sell without sounding pushy. If you’ve ever wondered how to avoid email marketing mistakes, keep your offers fresh, and improve deliverability—this conversation is for you. This show is built for email marketers like YOU. If you got value today, leave us a ⭐⭐⭐⭐⭐ review on Spotify,here👇 https://open.spotify.com/show/2Re61PaZY3sGPbkTB84Ed6?si=9kJkHtyWSoeMo7__rXVihg It helps our community grow and keeps us bringing you expert strategies every week.🤗 GUEST RESOURCES: Guest: Jacob pegs Website: http://jacobpegs.xyz LinkedIn: https://linkedin.com/in/jacob-pegs Link to community: https://skool.com/modern-maker LISTEN OUT FOR ✅ How Jacob uses story, lessons, pivots, and offers to send “predictable unpredictable” emails ✅ Turning your audience into online assets and leveraging them for long-term growth ✅ The difference between an offer and a product—and how to use each in email marketing ✅ Does he segment his daily emails or keep it simple? ✅ His go-to tools for better email deliverability HIGHLIGHTS FROM THE EPISODE ⏰ 6:40 – Jacob’s journey into email marketing ⏰ 11:46 – His “Open Rate Confession” ⏰ 16:54 – Inside the Modern Maker framework ⏰ 23:50 – Choosing the right story and aligning it with offers ⏰ 29:52 – Making a daily offer without overwhelming subscribers ⏰ 33:35 – Signals to know when to bundle or unbundle offers ⏰ 38:12 – The most important metric in email marketing ⏰ 39:03 – Myth #1 about email marketing ⏰ 39:14 – Myth #2 ⏰ 39:41 – Myth #3 ⏰ 40:29 – His thoughts on email deliverability ⏰ 41:50 – Where and how to connect with Jacob ⏰ 42:36 – More about the Modern Maker framework CONNECT WITH HOST; Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing. Work With Me: Website- https://sapphirelearninghub.com/services/ Instagram - https://www.instagram.com/sapphirelearninghub/ LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/ Online Email Marketing School🎓 - I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients. In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll. Support the show Connect With Host Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing. Work With Me: Click Here to View All Email Marketing Services Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/
	#26: How We Got Our Emails Out of Spam Using Gemini with Chijioke (The Kontent Guru)	14 Sep 2025	00:55:35
If your emails keep landing in spam, you’re not alone. In this episode, my guest Chijioke shares how he used AI (Gemini) to rescue his campaigns, improve deliverability, and finally get consistent open rates. From list segmentation to using the right AI prompts, this is a practical deep dive into avoiding spam filters, boosting engagement, and running email marketing more efficiently with the help of AI. 👤 GUEST RESOURCES Guest: Chijioke Chukwuekem (The Kontent Guru) Website: https://reputationengine.com.ng/ LinkedIn: https://www.linkedin.com/in/chijioke-chukwuekem-7a637a27a/ LISTEN OUT FOR ✅ The changes he made that lifted his open rates ✅ Why he turned to Gemini to diagnose his email issues ✅ How long it took to fix his inboxing problem (and what he tried before) ✅ Segmentation strategies: engaged vs unengaged subscribers ✅ How he leverages AI to streamline email marketing tasks ✅ Why the unsubscribe link is more important than you think HIGHLIGHTS FROM EPISODE 6:15 – His journey into email marketing and how he started ⏰ 11:39 – 🚨 Open rates confession: his biggest mistake ⏰ 16:23 – The brand he worked with & how he found out emails were going to spam ⏰ 21:25 – The 2 issues Gemini uncovered that killed open rates (and how he solved them) ⏰ 24:14 – The exact prompts he used to get results from Gemini ⏰ 27:14 – Deliverability improvements beyond Gemini ⏰ 31:55 – His advice on using Gemini for email marketing (beyond the obvious) ⏰ 41:48 – How marketers can adapt to ever-changing deliverability rules ⏰ 45:33 – One email marketing myth he wants to bust ⏰ 48:58 – His top deliverability tip for new email marketers ⏰ 50:55 – How to connect with Chijioke ⏰ 52:08 – How to work with him WANT MORE GOOD STUFF😉? Subscribe to our newsletter here👇 https://emailmarketingexperiments.substack.com?r=8qx30 CONNECT WITH HOST; Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing. Work With Me: Website- https://sapphirelearninghub.com/services/ Instagram - https://www.instagram.com/sapphirelearninghub/ LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/ Online Email Marketing School🎓 - I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients. In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll. LinkedIn - https://www.linkedin.com/company/sapphirelearninghub Instagram - https://www.instagram.com/sapph Support the show Connect With Host Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing. Work With Me: Click Here to View All Email Marketing Services Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/
	#25: Email Marketing Gone Wrong: 5 Experts share Their Biggest Email Marketing Mistakes	07 Sep 2025	00:20:35
https://www.buzzsprout.com/2463021/episodes/17495095Every email marketer has that one campaign they wish they could erase. In this special Open Rate Confessions episode, 5 expert guests reveal their biggest email marketing mistakes — the kind that tank open rates, lost subscribers, and left money on the table. Instead of keeping them hidden, they’re sharing these confessions (and the lessons they learned) so you can dodge the same pitfalls in your own email strategy. 🚀 💼 Stop losing sales to bad emails. With The Email Marketing Briefcase, you’ll get the tools to write better emails, nurture your list, and convert with confidence. Get the briefcase here 👇; https://selar.com/theemailmarketingbriefcase HIGHLIGHTS FROM EPISODE: ⏰ 0:56- Teecee’s open rate confession ⏰ 7:37- Rihanna's open rate confessions ⏰ 9:52- One mistake that affected Felly's open rate ⏰ 10:51- Kornelija’s biggest Email Markerting failure ⏰ 17:56- Shannon's biggest Email marketing mistake 🎧Want The Full Story? Listen to each Guest's Episode Here👇: 1. Episode with Teecee Okore: https://www.buzzsprout.com/2463021/episodes/17340085 🎙️ Title: Reading Your Email Analytics to Drive Smart Financial Decisions with Teecee 2. Episode with Rhianna Clavering: https://www.buzzsprout.com/2463021/episodes/17495095 🎙️Title: Out-of-the-Box Email Marketing Strategies with Rhianna Clavering 3.Episode with Felly Day: https://www.buzzsprout.com/2463021/episodes/17094119 🎙️ Title: The Three Email Marketing Mistakes You Should Avoid with Felly Day 4. Episode with Kornelija Vukasovic: https://www.buzzsprout.com/2463021/episodes/17454672 🎙️Title: My Webinar Email Sequence that “Works like a Charm" – With Kornelija Vukasovic 5. Episode with Shannon Vondy: https://www.buzzsprout.com/2463021/episodes/17759990 🎙️Title: The $14K Email Campaign That Brought Clients Back with Shannon Vondy CONNECT WITH HOST; Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing. Work With Me: Website- https://sapphirelearninghub.com/services/ Instagram - https://www.instagram.com/sapphirelearninghub/ LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/ Online Email Marketing School🎓 - I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients. In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll. LinkedIn - https://www.linkedin.com/company/sapphirelearninghub Instagram - https://ww Support the show Connect With Host Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing. Work With Me: Click Here to View All Email Marketing Services Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/
	#24: The $14K Email Campaign That Brought Clients Back with Shannon Vondy	31 Aug 2025	01:00:56
If you’ve ever wondered how to turn seasonal buyers into loyal repeat customers using email marketing, this episode is packed with strategies you’ll love. My guest, Shannon, breaks down how she built an email system that generated $14,000 by getting her client’s customers to rebook their yearly program early. From smart CTAs to discount vs. bonus decisions, Shannon shares what worked, what didn’t, and how you can apply the same strategies to your own email list. 👩‍💻 GUEST RESOURCES Guest: Shannon Vondy Website: http://theemailclub.co Instagram: https://www.instagram.com/mrs.vondy LISTEN OUT FOR ✅ The problem she spotted in her client’s emails (and how she fixed it) ✅ The exact sequence she used to boost rebookings ✅ How she encouraged customers to book earlier than ever ✅ Discounts vs. Bonuses: which works best and when ✅ Crafting CTAs that work on cold audiences ✅ The unexpected surprises she faced running this campaign ✅ What she’d do differently if she ran this again ✅ Other results she counted beyond sales growth ✅ Are double opt-ins a waste of time? Shannon’s take ✅ How email marketing fuels her business model ✅ Her exclusive Email Marketing Membership Club EPISODE HIGHLIGHTS & TIMESTAMPS ⏰ 1:56 – Who Shannon is & her journey into email marketing ⏰ 9:12 – 🚨 Her biggest email marketing mistake (Open rates confession) ⏰ 11:13 – The client backstory: how the $14K campaign began ⏰ 16:05 – How many emails she sent in the sequence & her timing strategy ⏰ 16:21 – What she considers when building an effective funnel ⏰ 22:49 – Dr. Sapphire’s take on using discounts wisely ⏰ 26:18 – Other actions Shannon used to encourage early bookings ⏰ 29:57 – The type of CTA she used for this offer ⏰ 31:21 – The tech stack behind this campaign ⏰ 34:33 – Her top tips for converting subscribers into paying customers ⏰ 40:25 – Myth #1 she wants to bust about email marketing ⏰ 40:36 – Myth #2 she busts 🔥 ⏰ 45:00 – How she calculates conversion rate correctly ⏰ 47:10 – How she tracks which sales come from email ⏰ 53:04 – Her thoughts on the time-to-conversion metric ⏰ 57:00 – Where to connect with Shannon & learn more about her CONNECT WITH HOST; Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing. Work With Me: https://sapphirelearninghub.com/services/ Instagram - https://www.instagram.com/sapphirelearninghub/ LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/ Online Email Marketing School🎓 - I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients. Support the show Connect With Host Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing. Work With Me: Click Here to View All Email Marketing Services Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/
	#23: Crafting an Email Strategy Live with Michaela Saber — From Nurturing to Consistency	24 Aug 2025	01:09:57
✨ Ever wondered what it looks like to build an email strategy in real time? In this live coaching session, Dr. Sapphire walks Michaela Saber through practical steps to grow her email list, nurture her subscribers, and stay consistent while building trust and conversions. This episode is packed with real strategies you can also apply to your own list — from audience growth to storytelling, segmentation, and creating a powerful nurture sequence. 🔗 GUEST RESOURCES Guest: Michaela Saber Instagram: https://www.instagram.com/mmdynamicduos Link to community: https://www.skool.com/digital-duo-academy-7318 Website: https://www.mmdynamicduo.com LISTEN OUT FOR ✅ Michaela’s journey with growing her email list ✅ Past strategies she tried (what worked & what didn’t) ✅ The key factors that influence email marketing success ✅ The “Borrow” method (one of the 3B’s) for list growth ✅ How to collaborate with aligned audiences ✅ Training your list to adapt to your sending frequency ✅ The power of knowing your audience & defining key messages ✅ Using stories, product spotlights & Q&A for nurturing ✅ Building deeper relationships through your emails ✅ How service quality influences upselling ✅ Actionable strategies Michaela can implement right away EPISODE HIGHLIGHTS ⏰ 1:23 – Meet Michaela Saber ⏰ 5:12 – Why this episode is different (a live coaching session) ⏰ 7:42 – The hardest part of email marketing for her ⏰ 8:07 – The issues Dr. Sapphire identified in her approach ⏰ 8:52 – Dr. Sapphire’s ANCO Framework (Attract, Nurture, Convert, Optimize) explained ✨ Attract ⏰ 10:34 – How Michaela grew her list to 300 subscribers ⏰ 12:24 – Dr. Sapphire’s advice on attracting more subscribers (practical strategies) ⏰ 16:05 – Leveraging collaboration to grow your list ⏰ 17:04 – Which strategy Michaela is starting first 💌 Nurture & Convert ⏰19:52 – Michaela’s 3-part email sequence ⏰22:11 – How to engage new leads right away ⏰23:35 – How often should you email your list? ⏰26:00 – The importance of welcoming new subscribers with intention ⏰27:00 – Sending the right messages to segmented audiences ⏰35:05 – Key messaging as the North Star for your email list ⏰36:09 – How to structure conversations inside your nurture sequence ⏰37:45 – Tips for building an engaging welcome sequence ⚙️ Optimize ⏰41:26 – Following up with people who didn’t buy initially ⏰45:49 – Nurturing past buyers into repeat buyers ⏰53:04 – Engaging students already inside the course 🚀 Action Steps ⏰59:06 – First action point & how to implement it ⏰62:04 – Second action point: VA to OBM transition ⏰64:41 – Michaela’s community & how to follow her VA services ⏰67:57 – How Michaela feels af Support the show Connect With Host Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing. Work With Me: Click Here to View All Email Marketing Services Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/
	#22: How One Email Marketing Experiment Led to 5X List Growth 🚀 + Surprising Sales Wins with Comfort Essien	17 Aug 2025	00:58:35
In this episode, I’m joined by Comfort Essien (aka theCopy Babe) — an email marketing strategist who ran a powerful Black Friday campaign that not only 5X’ed her client’s email list growth but also led to unexpected sales conversions. She breaks down her experiment, the mistakes she made along the way, and what every coach, service provider, or business owner can learn about email sequences, subject lines, and list-building strategies. LISTEN OUT FOR ✅ How she leveraged Black Friday campaigns to drive sales ✅ Why knowing where your subscribers and traffic come from matters ✅ The 4-email sequence she used — and the exact content she included ✅ The unexpected challenges she faced while running this email experiment ✅ Her favorite subject line ever written (and why it worked so well) ✅ Incorporating email marketing in your business beyond having a website 📌 HIGHLIGHTS FROM THE EPISODE ⏰1:57 – Her journey into email marketing ⏰4:29 – The biggest mistake she made with open rates ⏰7:34 – The client backstory: 5X list growth explained ⏰17:55 – Identifying gaps during email auditing ⏰28:34 – The sequence she sends after sign-ups ⏰30:19 – What she would do differently if starting over again ⏰40:26 – The first email marketing myth she debunks ⏰44:41 – The second myth she busts ⏰47:31 - The third myth she debunked ⏰54:32 - One email marketing metric she'd choose if she's to track one and why ⏰56:21 - How to connect with her Support the show Connect With Host Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing. Work With Me: Click Here to View All Email Marketing Services Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/
	#21: Mastering Email Marketing for Service Providers & Coaches: Strategies That Convert with Peace Okuns	10 Aug 2025	00:52:22
In this value-packed episode, Peace Okuns shares her proven strategies for making email marketing work for service-based businesses and coaching brands. From overcoming the fear of “sending too many emails” to mastering A/B testing, she breaks down the steps to create valuable, engaging, and high-converting emails—without burning out or losing subscribers. Whether you’re a coach, consultant, or service provider looking to boost your open rates, click-throughs, and conversions, this episode will give you practical steps and the confidence to make your email list your most profitable asset. 🔗 Guest Resources Guest: Peace Okuns 🌐 Website: http://www.crestwords.com 📱 Instagram: https://www.instagram.com/crestwordscs 👂🏾 Listen Out For ✅ What the guest loves most about email marketing ❤️ ✅ The expectations she had when starting out email marketing for service providers ✅ What exactly she was testing when sending out her emails 🧪 ✅ Important questions to ask when creating valuable emails ✅ Handling the fear of bombarding your list 📩 ✅ How long it took her before she started seeing results ✅ Some of the biggest lessons she learned from testing her strategy ✅ The one piece of advice she’d give coaches/service providers ✨ ✅ The importance of A/B testing for email success Highlights from the Episode ⏰1:19 – A little bit about the guest (Peace Okuns) and her email marketing journey ⏰ 3:02 – A weird response she has gotten from email subscribers ⏰ 5:35 – Her thoughts on ConvertKit Creator's Network ⏰ 7:55 – The key difference between how e-commerce and service providers do email marketing ⏰ 11:52– What she learned from the test she did when she started ⏰ 14:37- Other struggles service providers/coaches face besides not knowing what to write ⏰ 15:58 – The email strategy she used and how she implemented it ⏰ 18:21– What a valuable email is, and how to know you’re sending valuable emails ⏰ 22:13 – Where formulas come in when creating valuable emails ⏰ 23:46 – Implementing this strategy during a sales season or launch ⏰ 26:44 – The results she saw from implementing this strategy ⏰ 30:35 – How long it might take to see results when trying this strategy wfor the first time ⏰ 35:12 – What she uses for this strategy besides email service providers ⏰ 37:54 – Can people with an already established list still apply this? 🚨 Open Rate Confessions👇 ⏰ 39:33 – Her biggest open rate revelation ⏰ 44:32 – Her favourite subject line when crafting emails ⏰ 50:35 – Advice to her younger self on email marketing Support the show Connect With Host Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing. Work With Me: Click Here to View All Email Marketing Services Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/
	#20: Create Your Welcome Sequence Map With Dr. Sapphire	03 Aug 2025	00:57:38
This episode is a replay of the 7th live class in the Lead Magnet In A Week challenge by Email Marketing Strategist & Educator, Dr. Sapphire. If you've ever wondered how to build a compelling welcome sequence that nurtures leads, increases click-through rates, and preps your audience for sales — this episode maps it out clearly. Whether you're building your first welcome sequence or refining an old one, Dr. Sapphire walks you through what each email should do, why FAQs matter, and how to blend story and sales without sounding robotic. 📌 Inside This Episode: ✨ How to create a welcome sequence with intention, not guesswork. ✨ The purpose behind every email in a sequence — from welcome to CTA. ✨ Why social media isn’t enough and how email fills the gap. ✨ Real-time feedback on welcome sequence outlines from participants. ✨ How to structure your first few emails to boost deliverability and engagement. ✨ Using more than one email a day strategically. ✨ What makes an email “sales-focused” and how to add it in. ✨ The underrated power of addressing objections through FAQs. 🧠 Listen Out For: ✅ The synergy between social media and email in Dr. Sapphire’s ecosystem. ✅ What challenge participants aim to achieve with their welcome sequences. ✅ The core goal of her welcome sequence and how it's strategically mapped. ✅ What each email in a welcome sequence should represent and accomplish. ✅ The surprising benefit of sending more than one email a day. ✅ What defines a sales-focused email. ✅ How incorporating frequently asked questions enhances your sequence’s impact. 🎯 Highlights from the Episode: ⏰ 1:12 – A thought-provoking question she asks her podcast guests ⏰ 5:13– 4 key roles emails should play in your nurture sequence ⏰ 16:39 – Story Part Worksheet: How to begin structuring your sequence👇 ⏰ 17:28 - The core goal of her welcome sequence ⏰ 17:45 – Mapping out the reader’s journey through the emails ⏰ 19:35 – Taking your audience from “cold” to “converted” ⏰19:48 – What your first email should actually do. ⏰24:34- The role of the second email in a welcome sequence ⏰28:33 – Tip: Set the right expectations from your first email ⏰ 30:27 – Blending your welcome series with a sales-focused sequence ⏰30:27 – Choosing how many emails to include in your sequence ⏰ 46:44 – Improving deliverability rates from the first email ⏰ 48:15 – Real-time review of a participant’s welcome sequence outline ⏰ 50:49 – Another participant’s outline and how to improve it ⏰ 52:57 – How many emails are ideal in a welcome sequence? ⏰ 54:26 – Should you cross-sell right after delivering a lead magnet? ⏰ 57:32 – Live class feedback and wrap-up Support the show Connect With Host Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing. Work With Me: Click Here to View All Email Marketing Services Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/
	#19: What Email Marketing Tools Should I Use? 5 Keys Factors to Consider with Dr. Sapphire	27 Jul 2025	01:20:46
Choosing the right email marketing tool can make or break your list-building and marketing success. In this live training session from the “Lead Magnet in a Week Challenge,” Dr. Sapphire breaks down: ✅ The 5 most important factors you should consider before committing to an email tool ✅ Myths to avoid so you don’t waste time and money ✅ How to know if you should go for free or paid tools ✅ What your industry, list size, and marketing goals have to do with your choice If you’ve ever felt stuck or confused about which tool is right for you, this episode will guide you to make the smartest decision for your business. RESOURCES FROM THE LIVE CLASS👇 Quiz Link: https://whatemailmarketingtool.lovable.app/quiz Link to start and grow club: http://sapphirelearninghub.com/startandgrowclub/ LISTEN OUT FOR ✅ What shaped her journey & experience with over 20 email marketing tools ✅ The #1 thing participants in the challenge look for when choosing a tool ✅ Key factors that should influence your decision before committing to an email tool ✅ Why your industry type matters when picking an email service provider ✅ How to decide if you can sustain a paid service long-term ✅ Knowing your non-negotiables before signing up for any tool EPISODE HIGHLIGHTS 🎯 Ready to finally choose the right email marketing tool for your business? Start here! ⏰ 3:37 – Why she has used over 20 email marketing tools ⏰ 17:04 – One myth about email marketing tools she wants to burst ⏰ 20:48 – The 1st key factor to consider: The industry you fall under ⏰ 25:62 – The 2nd factor: Should you go for a free or paid service? ⏰ 27:33 – The 3rd factor: How your list size affects your choice of email tools ⏰ 29:33 – The 4th factor: What matters most to you—simplicity, automation, analytics, or aesthetics? ⏰ 37:32 – The 5th factor: How your vibe and work style influence your choice 📌 QUESTIONS & ANSWERS ⏰ 56:03 – How to get a domain before starting an email list HERE'S SOME TEA YOU SHOULDN'T MISS👇 ⏰ 65:02 – What the Start and Grow Club is all about CONNECT WITH HOST; Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing. Work With Me: https://forms.fillout.com/t/mjZ8unuvtyus? Instagram - https://www.instagram.com/sapphirelearninghub/ LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/ Online Email Marketing School🎓 - I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients. In our online school, we use the PIE framework to ensure you get practical implementation and experience. You se Support the show Connect With Host Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing. Work With Me: Click Here to View All Email Marketing Services Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/
	#18: Boosting Open & Click-Through Rates: Practical Email Marketing Lessons with Sandra Tabansi	20 Jul 2025	00:46:28
INSIDE THIS EPISODE: Struggling to get your subscribers to open and click your emails? In this episode, Sandra Tabansi breaks down the practical tweaks she made to improve open rates and click-through rates, why understanding your metrics is key to growth, and how social listening can help you craft emails that resonate with your audience. If you’re ready to turn low-engagement emails into high-performing ones, this is a must-listen! GUEST RESOURCES: 👤 Guest: Sandra Tabansi 📩LinkedIn: http://www.linkedin.com/in/techcontentexpert/ LISTEN OUT FOR ✅ When Sandra struggled with getting people to click—and what changed ✅ How and why she implemented segmentation for better engagement ✅ The type of CTA that works best—and how to choose the right timing for maximum clicks ✅ How she tracks data to identify the real engines driving email list growth ✅ Why understanding your click-through rates & open rates can make or break your strategy EPISODE HIGHLIGHTS 🎯 Ready to turn more readers into clickers? Discover Sandra’s proven strategies for improving email engagement and driving conversions! ⏰ 11:02 – What to do when you don’t have full autonomy but need to grow a list ⏰ 14:46 – How she helped a brand grow its list (key metrics revealed) ⏰ 24:14 – Writing CTAs that get clicks: Pain points vs benefits ⏰ 28:32 – The results after tweaking her emails ⏰ 30:44 – How the new strategies impacted her email metrics ⏰ 38:15 – Using social listening to grow your brand 🚨Open Rate Confession👇 ⏰ 41:30 – Her biggest email marketing mistake so far (and what she learned from it!) ⏰ 43:49 – How to join Sandra’s newsletter CONNECT WITH HOST; Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing. Work With Me: https://forms.fillout.com/t/mjZ8unuvtyus? Instagram - https://www.instagram.com/sapphirelearninghub/ LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/ Online Email Marketing School🎓 - I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients. In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll. LinkedIn - https://www.linkedin.com/company/sapphirelearninghub Instagram - https://www.instagram.com/sapphirelearninghub Store - https://sapphirelearninghub.nestuge.com/ Community - Support the show Connect With Host Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing. Work With Me: Click Here to View All Email Marketing Services Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

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