Explorez tous les épisodes du podcast Email Einstein Ingenious eCommerce Email Marketing by Flowium
| Titre | Date | Durée | |
|---|---|---|---|
| We’re Rebranding Our Podcast! | 02 Apr 2024 | 00:07:08 | |
Exciting news—our podcast is getting a makeover! | |||
| Mother’s Day: Top Email Marketing Strategies and Campaign Ideas to Drive Sales | 26 Mar 2024 | 00:44:12 | |
193 - Tune in for our insights on how to engage with your customers on an emotional level while helping them find the perfect gift for mom. Discover our top email marketing campaign ideas to prompt your subscribers to shop this Mother’s Day. You’ll Learn
Resources Mentioned in This Episode | |||
| Proven Strategies for Valentine’s Day Success | 23 Jan 2024 | 00:46:47 | |
184 - As the season of love approaches, immerse your brand in the enchanting spirit of Valentine’s Day and cultivate deeper connections with your audience. Explore creative strategies for leveraging the most romantic holiday of the year in your email marketing campaigns. You’ll Learn
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| Collaborative Tools to aid your Email Marketing Strategy | 03 May 2022 | 00:43:58 | |
94 - Teamwork makes the dream work. Sure it’s cliche, but it’s also true. Collaboration is what keeps companies together. This week, Vira is joined by Flowium’s COO, Amara Ricord! We couldn’t think of a better guest to help tackle today’s topic: Collaboration tech tools for your business. Amara is the queen of collaboration. Her expertise has shaped everything we do at Flowium. We’re a truly global team. Managing is hard enough across a table, let alone time zones and continents. We’re all about finding the intersections between emerging technology and human insights. That’s the collaboration sweet spot, especially with hybrid work looking like it’s here to stay. So let’s get collaborating! | |||
| Email Marketing Campaign Ideas for May | 26 Apr 2022 | 00:30:21 | |
93 - This week Vira’s joined by four special guests, Flowium Project Manager, Uzair, and his three cats. We say it every month, but these are our favorite episodes to make. Tune in for some creative content ideas for your May campaigns. | |||
| SMS Segmentation Strategy | 19 Apr 2022 | 00:23:31 | |
92 - Today’s a sad day for the Email Einsteins podcast. This will be Alissa’s last episode with us. She’s been a core member of the Flowium family for years, and we wish her all the best! This isn’t just a farewell episode. We’ve got some great tips for getting the most out of your SMS list. The Email nerds are back to nerd-out about SMS once again. Tune in for our guide on segmenting your SMS list. This episode dives deep into the metrics you should be tracking on SMS and how best to engage every level of engaged customers. After this episode, we may have to rename the show to SMS Einsteins. Let’s get into it! | |||
| Segmentation Strategies for First Time Buyers | 12 Apr 2022 | 00:27:48 | |
91 - The Mad Scientists are back to tackle their most requested topic - list segmentation strategies! No matter how your consumers enter your funnel, you should have a personalized message prepared for them. You’ll increase click-through, brand loyalty, and ROI for those abandoned cart deals. This episode covers some in-depth strategies, so grab a coffee, a notepad, get comfy, and let’s dive in. | |||
| Retention Tactics in Email Marketing with Robbie Fitzwater | 05 Apr 2022 | 00:46:53 | |
90 - Customer retention is the name of the game this week. Vira and Alissa are back with special guest Robbie Fitzwater to give you the ins and outs of customer retention. Acquisition is where most businesses and marketers focus their time. Building a vast customer base is inherently appealing. It’s addictive. But it’s not the most stable way to grow your business. Increasing the lifetime value of your customers will protect you in the long term and help give you stable growth, especially in volatile markets. Attention is the most valuable currency for a marketer. Getting attention is hard, but keeping it is harder. We’ll share how you can start playing the retention long game from day one with your customers in this episode. Let’s get started! | |||
| Email Marketing Content Ideas for April | 29 Mar 2022 | 00:25:45 | |
89 - The mad scientists, Vira and Alissa, are back in the lab to share some content ideas and inspiration for April! We’ve covered all the major holidays and observances, plus a few you might not have heard of. | |||
| Email Accessibility with Megan Boshuyzen | 22 Mar 2022 | 00:35:24 | |
88 - Did you know that 1 in 12 men and 1 in 200 women experience some form of colorblindness? Or that 5-10% of the population is Dyslexic? Or are 65% of people who experience hearing loss under retirement age? More common than you thought, right? Us too. Accessibility is a crucial part of creating a welcoming and positive customer journey. If you ignore the rules of accessibility online, there’s a good chance your readers could suffer. In this very special episode, we’ve got Megan Boshuyzen in the lab! She’s a senior developer at Pathwire who’s here to share the ins and outs of making your emails more accessible. A few minor tweaks to your processes can make all the difference for any of your customers living with (dis)abilities. | |||
| 5 Best SMS Marketing Platforms Compared | 15 Mar 2022 | 00:20:15 | |
87 - This episode breaks down the pros and cons of a few of the industry’s leading SMS marketing platforms. We focus mainly on the two most powerful tools, Attentive and Klaviyo. Vira and Alissa share their experience using both platforms and give valuable insight for you when it comes time to pick a platform to build your SMS empire. SMS has massive potential if implemented correctly, so be sure to subscribe to Email Einstein for more SMS tips & tricks coming soon! | |||
| Crisis Emailing | 08 Mar 2022 | 00:21:00 | |
86 - Last week was the first time we’ve missed an upload in nearly two years. If you’re following the ongoing crisis in Ukraine, you’ll understand why. Flowium is an international team, an international family. But we thought it best to share some observations we’ve made as a team over the last weeks. This week we’re going to dive into how businesses can conduct themselves better during times of crisis. What messages are valuable to send and which to avoid. Let’s get into it. This episode is lovingly dedicated to Anna, Vadym, Olena, and Max. Stay safe. | |||
| Content Ideas for Email Campaigns - March | 22 Feb 2022 | 00:37:31 | |
85 - Strap in for another fun episode straight from the lab of the Mad Marketing Scientists from Flowium. Vira and Alissa share all the best March holidays and get your campaign calendar ready to rock the start of spring. There’s a lot more to March than just St. Paddy’s Day. We’ve got a day-by-day breakdown of the month, hitting all the holidays and observances, you know, and a few new ones too. Bet you didn’t know March 14th is International Nap Day! There are endless opportunities to hone in on these holidays. Let’s get your brand into the conversation and send some truly unforgettable emails. | |||
| Retention Strategies Beyond Email & SMS | 16 Jan 2024 | 00:45:25 | |
183 - Join us as we uncover 10 game-changing retention strategies that go beyond traditional email and SMS tactics. Discover the secrets to keeping your customers coming back.
Resources Mentioned in This Episode
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| The Top 3 SMS Automations to Set Up | 15 Feb 2022 | 00:30:25 | |
84 - The SMS rules aren’t the same as the rules for email marketing. We’re here to share the basics and teach you how to set up your introductory flows. | |||
| Why Aren’t My Emails Working? Deliverability 101 with Klaviyo’s Francis Baker | 08 Feb 2022 | 00:44:56 | |
83 - The Email Marketer’s greatest fear: your team spends weeks crafting the perfect email campaign or flow. Your copy is flawless, the design breathtaking, the offer unignorable. But your returns? Nothing. No click-throughs, no opens. Your email landed in the spam folder. Why? Where did you go wrong? It’s happened to the best of us, and this week on Email Einstein, Vira and Alissa are going to find the answers you need to keep this tragic story from happening again. The mad scientists are joined this week by Francis Baker, Klaviyo’s Deliverability & Compliance expert. He’s here to answer those burning questions, why are my emails not getting delivered, and how you can keep your open rates high and revenues higher. | |||
| The Winback Flow Part 2: How to Segment your Email List for Flows and Campaigns | 01 Feb 2022 | 00:26:32 | |
82 - The Winback flow might be the most profitable in your entire email marketing strategy. These emails are a powerful tool to turn all those one-time shoppers into lifelong customers. But what should these emails say? And when should you send them? And who should you send them to? Find all these answers and more in this week’s episode of Email Einstein. | |||
| The Winback Flow Part 1: New Winback Strategies to Try | 25 Jan 2022 | 00:22:01 | |
81 - In part 1 of our multi-episode series, Vira and Alissa share 3 brand-new strategies to hone your win-back flow and turn one-off-shoppers into lifetime loyalists. The key? Understanding your customer’s experience. | |||
| 5 Steps to Get Out of the Spam Folder | 18 Jan 2022 | 00:38:59 | |
80 - The spam folder is a black hole for email marketers. Once you’re in, it can feel impossible to get out. If you’re stuck in the spam folder, don’t worry. | |||
| Building a Powerful SMS Marketing List | 11 Jan 2022 | 00:22:30 | |
79 - Imagine having a direct line to your very best customers. Imagine a 90% open rate on your marketing messages. Imagine an entirely new revenue channel you can set up with the eCommerce software you're already using. You don't have to imagine. That's SMS marketing. And The Email Einsteins are back to give you all the info you need to start building your list. Vira and Alissa share three easy-to-implement strategies to help get your SMS strategy off the ground ASAP. | |||
| 4 Golden Rules of Effective Segmentation in 2022 | 04 Jan 2022 | 00:37:27 | |
78 - Vira and Alissa share the best ways to divide your list and ensure every email you send is relevant, engaging, and profitable. Our 4 golden rules give you a practical foundation so you can start building your segmentation strategy right away! | |||
| Biggest Email Marketing Lessons 2021 Has Taught Us | 28 Dec 2021 | 00:31:27 | |
77 - If your resolution is to grow your email marketing brain, you’re in the right place! In the last episode of Email Einsteins for 2021, Vira and Alissa share their biggest lessons to take with you into 2022. More than 70% of Black Friday/Cyber Monday sales were made on mobile this year! It’s true. Mobile is the undisputed king of E-commerce. It’s where you and your business need to shine. That’s the most important thing the Mad Scientists have said all year. Mobile optimization & SMS marketing are your business’ best friends in 2022. | |||
| Creative Email Campaign Ideas for January | 21 Dec 2021 | 00:33:12 | |
76 - January has a bad reputation as being the lull month for e-commerce. Everyone is all shopped out after the holidays and looking to reset and start fresh. Many brands think it’s a time to sit back and wait for the next big holiday or event. The Email Einsteins are here to change that. This week we’re rewriting January’s reputation! And all it takes is some fresh, new campaigns to engage and nurture those subscribers. Vira and Alissa cover all the classic, tried-and-true strategies in this episode, but the real power comes from standing out from the crowd. We share our unique twists like the ‘New Year, Same Me’ campaign to help make your emails shine. | |||
| Three High Converting Email Automations to Implement in 2022 | 14 Dec 2021 | 00:26:30 | |
75 - Hot off the presses: The Einsteins are back with a brand new episode! This week Alissa and Vira dive into some exciting new flows to implement in 2022. If you’re looking for some incredibly high converting automations, you’ve come to the right place. | |||
| Animated GIFs for Emails: A Brief Guide For Marketers (with Examples & Resources) | 09 Jan 2024 | 00:49:27 | |
182 - Gone are the days when GIFs were only used for a quick laugh. The truth is, they’re a great engagement and conversion tool, and in this episode, we’ll break down how to use them strategically to captivate your audience and boost conversion rates.
Resources Mentioned in This Episode
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| 4 Simple Ways to turn One-time Seasonal Shoppers Into Lifelong Customers | 07 Dec 2021 | 00:43:38 | |
74 - Return customers are your real moneymakers. They are 9 times more likely to convert than new leads and spend 3 times more on average than one-off customers! But how do you entice them to come back when the sales and holiday excitement have worn off? That’s where the Email Einsteins come in. Your hosts Vira and Alissa, break down their most effective strategies to make the most of all those new shoppers you gained during Black Friday & Cyber Monday. Let’s make the most of all those new one-off shoppers. | |||
| 6 Proven Strategies to Navigate the Post-Holiday Season Slump | 30 Nov 2021 | 00:36:11 | |
73 - The insights so nice, we’re sharing them twice! This week on Email, Einsteins, Vira, and Alissa break down how to survive and even thrive in the dreaded post-holiday slump of January and February. We share some powerful strategies to re-engage your list, encourage new sales, and build lasting customer relationships. | |||
| The Last-Minute Black Friday Cyber Monday Checklist | 23 Nov 2021 | 00:30:37 | |
72 - There’s less than a week until the biggest online shopping day. Ever. This week on Email Einsteins, Vira and Alissa put together their checklist of quick wins to help fine-tune your Black Friday Cyber Monday performance. Tiny changes can make a world of difference for your customers. These mad scientists tackle everything from automating your abandoned cart flow to fine-tuning your return policy and customer service strategy. But their #1 tip? You’ll have to tune in to find out. While it’s the biggest shopping weekend of the year, it’s still Thanksgiving. Our six quick tips will help reduce customer friction and automate your strategy. Less hands-on work means you can kick back, enjoy the holiday, and watch the revenue roll in. | |||
| How to Write Black Friday Subject Lines that Convert | 16 Nov 2021 | 00:28:48 | |
71 - In this episode, we’re sharing our five favorite styles of subject line that will be your best friend in 2021. We’ll give some examples of highly effective subject lines and break down why they work. We want you to get the most out of those precious 50 characters and stand out this Black Friday. | |||
| Black Friday Cyber Monday: The Bounce Back Strategy to Hook Holiday Shoppers | 09 Nov 2021 | 00:23:25 | |
70 - On this episode of Email Einsteins, we break down our proven techniques to keep all new customers engaged and coming back for more! The secret? A post-purchase bounce-back flow that incentivizes that second purchase immediately. | |||
| Black Friday Cyber Monday Campaign Strategy | 02 Nov 2021 | 00:25:43 | |
69 - Black Friday is coming up. Fast. There's an estimated $90 billion (yes, with a B) in sales up for grabs this year. When one-fifth of those are coming from email, your campaign strategy needs to be top-notch. In this episode, we dive into the nitty-gritty. Breaking down exactly what you should be sending, when, and to which customers to make the most of this Black Friday weekend. Get ready to send a lot of emails. This is the only time we'll ever tell you it's a good idea to blow up your customer's inbox! | |||
| Black Friday Cyber Monday Strategy: The Early Bird Opt-In | 26 Oct 2021 | 00:18:42 | |
68 - The early bird opt-in is a great way to get your list primed and ready for the big shopping days, but it’s also a really good strategy when you want to get them on board before the holiday season starts! | |||
| Creative Promotion Ideas for Black Friday Cyber Monday | 18 Oct 2021 | 00:31:57 | |
67 - Black Friday and Cyber Monday are just around the corner! If you're looking for creative promotion ideas to get your store noticed, this episode is for you. | |||
| High-Ticket Sales: 3 Ways to Sell an Expensive Product | 12 Oct 2021 | 00:28:56 | |
66 - Businesses and marketers who want to conquer the luxury consumer market need to learn the new rules of communication, localization and design if they want to be successful. In this episode, you’ll learn
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| How Apple's Mail Privacy Protection Impacts Email Marketing | 05 Oct 2021 | 00:32:46 | |
65 - iOS 15 is now out, and it has marketers and eCommerce business owners preoccupied. Apple introduced a new Mail Privacy, aka the death of the open rate. In this episode, we’re discussing how this new development is going to affect marketers, business owners and consumers, and what you can do to continue sending the right messages to the right people on your list. | |||
| Q1 Marketing Calendar: Email Content Ideas | 02 Jan 2024 | 00:48:21 | |
181 - In this episode, we help you build a full campaign calendar for Q1. Explore our tailored strategies and expert insights to ensure the successful execution of your marketing initiatives.
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| 4 Key Segments You Need To Send To This Black Friday | 28 Sep 2021 | 00:35:24 | |
64 - Holidays are approaching fast, so if you haven’t started preparing for the holiday season, you need to start now. In this episode, we’re talking about how to create the right segments, so you can send the right message to the right person for better results. | |||
| How To Build Your Ecommerce Empire, Interview With Doone Roisin | 21 Sep 2021 | 00:37:02 | |
63 - This is an inspirational interview with Doone Roisin. She shares her story of going from working in an office to freelancing for Snapchat to launching her own brand – her obstacles, learnings, and triumphs. | |||
| How To Keep Your Customers Coming Back For More | 14 Sep 2021 | 00:29:40 | |
62 - In this week’s episode, we’re interviewing Ricky Joshi, the Co-Founder of Saatva. Ricky shares the best tips on how to grow an eCommerce business and become a disruptor even in such a traditional industry as mattresses. Tune in for this fun and insightful interview: http://flowium.co/episode62 | |||
| Leverage Two-Way Communication With Customers For More Engagement And Sales | 07 Sep 2021 | 00:20:58 | |
61 - In this episode, Vira and Alissa share the best ways to build trust and spark engagement with your customer so you can get valuable feedback on your product, get inspiring testimonials, and prove to your customers you’re the best brand for them. | |||
| How To Turn Your Customers Into Loyal Fans Through Email | 31 Aug 2021 | 00:35:06 | |
60 - This time, Alissa and Vira sit down to talk email with Shianne Smalling, the CRM specialist at Andie. Tune in for this insightful conversation and don’t forget to grab a notepad because this episode is full of stellar email strategy tips you’ll want to write down: http://flowium.co/episode60 | |||
| How to Leverage SEO to Sell Your Products Without Wrecking Your Marketing Budget | 24 Aug 2021 | 00:43:43 | |
59 - In this episode, we’re joined by Vincent Moreau, the founder and CEO of SEO Therapy. Listen to this episode packed with actionable insights and SEO banter: http://flowium.co/episode59 | |||
| 3 Golden Rules of Effective Email Newsletters People Actually Read | 17 Aug 2021 | 00:25:17 | |
58 - In this episode, our hosts Alissa and Vira share the 3 golden rules of creating the kind of eCommerce newsletters your customers look forward to, impatiently refreshing their inbox. | |||
| 4 Proven eCommerce Conversion Rate Optimization Hacks | 10 Aug 2021 | 00:30:38 | |
57 - In this episode, Vira and Alissa share the 4 proven eCommerce conversion rate hacks that they’ve learned over the years of working with eCommerce businesses across dozens of different industries. So if you’re not sure why your emails aren’t converting the way you’d hoped, or wish your conversion rate was higher, this episode is for you: https://flowium.co/episode57 | |||
| What Is The Best Time To Send Emails? | 03 Aug 2021 | 00:27:23 | |
56 - With different people having so many different daily routines, it can be tricky to figure out when to send your flash sales and product release campaigns. But fret not – in this episode, we’re sharing the best times to send marketing emails to maximize your conversion rates. | |||
| How Do You Calculate Email Marketing ROI? | 27 Jul 2021 | 00:27:58 | |
55 - Is it even worth it to invest in email marketing? Spoiler alert, it is – and in this episode, we share exactly how to calculate your email marketing ROI as an eCommerce business. Tune in here to find out: http://flowium.co/episode55 | |||
| The Future of Email Marketing: Trends to Watch in 2024 | 26 Dec 2023 | 00:40:56 | |
180 - Join us as we delve into the anticipated trends shaping the industry in 2024. Learn about the evolving strategies, emerging technologies, and innovative approaches that promise to redefine the future of eCommerce marketing. You’ll Learn
Resources Mentioned in This Episode
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| DIY Email Marketing vs. Hiring an Agency? | 20 Jul 2021 | 00:24:09 | |
54 - This time, Alissa and Vira chat with Andriy Boychuk, an email marketing mastermind and the founder of Flowium. In the episode, they discuss the 5 key points to consider when deciding whether to hire an agency or DIY your email marketing. | |||
| How To “Humanize” Your Emails To Drive Revenue Growth | 13 Jul 2021 | 00:44:12 | |
53 - Today, all your marketing communications need to be “relationship-first” – when you nurture relationships with your customers by providing to-die-for-experiences and sharing stories, rather than just selling run-of-the-mill products. | |||
| 10 Email Marketing Lessons Learned From 1 Year of Doing This Podcast | 06 Jul 2021 | 00:45:58 | |
52 - We are going to share with you 10 of the most useful email marketing lessons learned from 1 year of doing this podcast. | |||