Explorez tous les épisodes du podcast Email Einstein Ingenious eCommerce Email Marketing by Flowium
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| Boost Black Friday Revenue with Smart Email Flow Preparation | 30 Sep 2025 | 00:40:30 | |
9 - In this episode, Vira and Andriy break down what you need to do to get your email automations ready for the busiest shopping time of the year, Black Friday and Cyber Monday. 🚀 Is Your Email Marketing Ready for Black Friday/Cyber Monday? Find out with this quick checkup! | |||
| Secrets Behind High-Performing Email Design | 26 Aug 2025 | 00:53:29 | |
8 - Secrets Behind High-Performing Email Design Get The Ultimate 2025 Email Design Guide for free! This episode is all about email design. Our Lead Designer, Anne Lamotte, and Creative Director, Amanda Lucaj, share secrets behind high-performing email design. They prepared a variety of examples to show you best practices and current email design trends. This is an inspiring and valuable episode you should not miss. Watch the video to see all the design examples! You’ll Learn
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| Why Your Click-Through Rate Sucks and How to Fix It | 29 Jul 2025 | 00:51:26 | |
7 - In this episode, Vira and Andriy dive deep into what really affects click-through rates—why yours might be underperforming, and most importantly, how to fix it. Armed with real-life case studies, they introduce their easy-to-remember CLICK acronym for boosting your email click rates: Clarity of Message, List Segmentation, Incentive to Click, Creative Design, and Keep Testing. Free Checklist To Improve Click-Through Rates! You’ll Learn About…
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| The Ultimate Guide to Transactional Emails | 24 Jun 2025 | 00:32:00 | |
6 - Learn what transactional emails are, why they matter, and how to make your transactional emails work harder. Get a Free Checklist for Preventing Emails from Going to Spam You’ll Learn
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| AI in Marketing: Smarter Strategies, Better Results | 27 May 2025 | 00:42:33 | |
5 - Curious how AI is reshaping marketing? In this episode, we discuss how to use AI for smarter customer insights to faster, sharper copywriting. Whether you’re just getting started or already testing AI, you’ll walk away with clear, actionable ideas you can try today. Get 650+ Free Email Examples to Master the Top 5 Automations About Today’s Guest Robbie Fitzwater is the founder of MKTG Rhythm, an email marketing agency focusing on retention. He prides himself on teaching his clients to be better email marketers themselves. MKTG Rhythm aims to help clients build out and optimize their email ecosystem. He’s been making waves in the digital marketing world since 2008. He also teaches digital marketing and social media strategy as part of the Clemson MBA program as a side gig. You’ll Learn About…
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| Google Merchant Center Updates: Big Changes for eCommerce Brands | 29 Apr 2025 | 00:28:55 | |
4 - Google just dropped major Google Merchant Center updates—are you ready? In this episode, we break down what these changes mean for eCommerce brands, especially when it comes to email marketing, audience segmentation, and growing your owned channels. Joining us is Tanya Chandik, an eCommerce Strategist who’s seen firsthand how platforms evolve. Tune in to learn how to turn these updates into a competitive edge and avoid costly mistakes. | |||
| Klaviyo Pricing Updates: What It Means for Your Email Strategy | 25 Mar 2025 | 00:36:12 | |
3 - Klaviyo’s new pricing is here—are you ready? In this episode, we break down the key changes, how they may impact your strategy, and what you need to do to keep your costs optimized. Watch a Free Klaviyo Mastery 3.0 Course here! You’ll Learn About
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| Top Revenue-Driving Email Flows You Need to Set Up | 25 Feb 2025 | 00:42:51 | |
2 - Ready to boost your eCommerce email marketing? In this episode, we’ll walk you through the email flows that drive the highest revenue. Learn how to optimize your email automations and steal proven strategies from leading brands like Patagonia and Warby Parker. You’ll Learn
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| Top 5 Email Marketing Trends to Watch in 2025 | 28 Jan 2025 | 00:41:40 | |
1 - After nearly a year-long break, Andriy and Vira, our email marketing experts, are re-energized and ready to dive into the world of email and SMS marketing. In this episode, you’ll get insights into the top five email marketing trends to watch for in 2025. From AI summaries and interactive emails to AI-powered optimization and dark mode, we’ve got the tips you need to stay ahead in the ever-evolving eCommerce landscape. Plus, we’ll highlight the importance of email accessibility to ensure your emails effectively reach every audience member. Stay tuned for monthly episodes packed with valuable insights to elevate your email marketing!
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| We’re Rebranding Our Podcast! | 02 Apr 2024 | 00:07:08 | |
Exciting news—our podcast is getting a makeover! | |||
| Mother’s Day: Top Email Marketing Strategies and Campaign Ideas to Drive Sales | 26 Mar 2024 | 00:44:12 | |
193 - Tune in for our insights on how to engage with your customers on an emotional level while helping them find the perfect gift for mom. Discover our top email marketing campaign ideas to prompt your subscribers to shop this Mother’s Day. You’ll Learn
Resources Mentioned in This Episode | |||
| How to Pick a Name for an eCommerce Business: 12 Best Practices | 19 Mar 2024 | 00:55:37 | |
192 - Dive into the art of naming your eCommerce business with our 12 best practices! Join our hosts Andriy and Vira as they share insightful tips and humorous anecdotes, including the stories behind their own business names. You’ll Learn
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| Convert Instagram Followers into SMS Subscribers: Interview with HiTide | 12 Mar 2024 | 00:43:40 | |
191 - In this episode, we chat with Jesse Clemmens, co-founder of HiTide, a platform revolutionizing SMS list growth for Shopify brands. Delve into cutting-edge strategies for data collection, effective retention techniques for sustainable growth, and more!
Resources Mentioned in This Episode
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| Boosting eCommerce Success with Disco | 05 Mar 2024 | 00:46:11 | |
190 - Join us as we chat with Gabrielle San Nicola, Senior Agency Partnerships Manager at Disco, about boosting AOV, navigating competition, and leveraging Disco’s data to grow your eCommerce business.
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| Email Marketing for Nonprofits with charity: water | 27 Feb 2024 | 00:45:44 | |
189 - Tune in for this special episode where charity: water’s Retention Marketing Manager Anthony Aurrichio shares how he uses email marketing for the greater good.
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| How to Start an eCommerce Business | 20 Feb 2024 | 00:45:32 | |
188 - Our Founder & CEO Andriy Boychuk is launching his first eCommerce business, and he’s here to walk you through the inner workings of this exciting venture. You’ll Learn
Click here to check all the mentioned resources in this episode. | |||
| Key Differences Between US and UK Consumers in 2024 | 13 Feb 2024 | 00:41:31 | |
187 - If you’re thinking of expanding your business to the UK, this episode is for you! Join us as we delve into the key considerations and strategies for successfully navigating the UK market. Tune in for valuable insights and expert advice that will empower you to make informed decisions and thrive in the dynamic business landscape of the United Kingdom. You’ll Learn
Resources Mentioned in This Episode
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| 7 Email Marketing Strategies for St. Patrick’s Day | 06 Feb 2024 | 00:35:30 | |
186 - Dive into the world of St. Patrick’s Day marketing with our expert insights on crafting unforgettable campaigns. Discover how to infuse luck, surprise, and sustainability into your promotions, alongside creative ways to incorporate the festive spirit into customer interactions.
Have topics you’d like us to cover in the future? Let us know here: https://flowium.com/whatsapp | |||
| 7 Ways to Improve Email Click-Through Rate (CTR) | Email Examples | 30 Jan 2024 | 00:41:49 | |
185 - In this episode, Andriy and Vira explore various strategies and email examples for enhancing your email Click-Through Rate (CTR), which, in turn, boosts deliverability and contributes to the overall health of your account.
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| Proven Strategies for Valentine’s Day Success | 23 Jan 2024 | 00:46:47 | |
184 - As the season of love approaches, immerse your brand in the enchanting spirit of Valentine’s Day and cultivate deeper connections with your audience. Explore creative strategies for leveraging the most romantic holiday of the year in your email marketing campaigns. You’ll Learn
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| Retention Strategies Beyond Email & SMS | 16 Jan 2024 | 00:45:25 | |
183 - Join us as we uncover 10 game-changing retention strategies that go beyond traditional email and SMS tactics. Discover the secrets to keeping your customers coming back.
Resources Mentioned in This Episode
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| Animated GIFs for Emails: A Brief Guide For Marketers (with Examples & Resources) | 09 Jan 2024 | 00:49:27 | |
182 - Gone are the days when GIFs were only used for a quick laugh. The truth is, they’re a great engagement and conversion tool, and in this episode, we’ll break down how to use them strategically to captivate your audience and boost conversion rates.
Resources Mentioned in This Episode
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| Q1 Marketing Calendar: Email Content Ideas | 02 Jan 2024 | 00:48:21 | |
181 - In this episode, we help you build a full campaign calendar for Q1. Explore our tailored strategies and expert insights to ensure the successful execution of your marketing initiatives.
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| The Future of Email Marketing: Trends to Watch in 2024 | 26 Dec 2023 | 00:40:56 | |
180 - Join us as we delve into the anticipated trends shaping the industry in 2024. Learn about the evolving strategies, emerging technologies, and innovative approaches that promise to redefine the future of eCommerce marketing. You’ll Learn
Resources Mentioned in This Episode
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| Growth Game Plan: The 4 Critical Levers to Help You Scale an eCommerce Business | 19 Dec 2023 | 00:22:07 | |
179 - Join Vira and Andriy as they break down the four indispensable levers you need to take your business to the next level.
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| Top 50 Email Marketing Mistakes You Can’t Afford to Keep Making | 12 Dec 2023 | 00:29:40 | |
178 - Join our hosts, Andriy Boychuk and Vira Sadlak, as they dissect the 50 critical mistakes that could be holding back your strategy and costing you significant revenue. Have topics you’d like us to cover in the future? Let us know here: https://flowium.com/whatsapp.
Resources Mentioned in This Episode
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| This vs. That: Guessing the Winning Options in A/B Tests | 05 Dec 2023 | 00:40:52 | |
177 - Join our hosts, Vira and Andriy, as they play the A/B Test game guessing the winning options in our clients’ tests. You’ll Learn
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| Gmail & Yahoo 2024 Updates: Everything You Need to Know | 28 Nov 2023 | 00:45:17 | |
176 - In this episode, we’re diving into the nitty gritty of deliverability updates from Gmail and Yahoo. Learn everything you need to know about how these updates will affect your email marketing efforts. You’ll Learn
Resources Mentioned in This Episode
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| How to Beat the Post-Black Friday Slump: 5 Winning Strategies | 21 Nov 2023 | 00:39:08 | |
175 - Discover five winning strategies to navigate the post-Black Friday slump and keep your eCommerce business thriving through the slow period.
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| Last-Minute BFCM Checklist: 14 Mistakes to Avoid | 14 Nov 2023 | 00:53:24 | |
174 - Dive into our Last-Minute BFCM Checklist to make sure you’re fully ready for the biggest sale of the year! You’ll Learn
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| 12 Strategies to Boost AOV During BFCM | 07 Nov 2023 | 00:44:37 | |
173 - In this episode, our hosts, Vira and Andriy, break down twelve proven strategies to boost your AOV. Tune in for expert insights on effective product bundling, subscription optimization, and more! You’ll Learn
Resources Mentioned in This Episode
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| BFCM Conversion Secrets: Unleashing Strategies and Irresistible Offers | 31 Oct 2023 | 01:01:45 | |
172 - In this episode, our brilliant Lead Strategist, Andrea Pohlmann, sits down with our hosts, Vira and Andriy, to discuss the most effective Black Friday & Cyber Monday email marketing strategies.
Resources Mentioned in This Episode
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| Boost Sales Without Discounts: Our Foolproof Strategies | 24 Oct 2023 | 01:00:10 | |
171 - In this episode, we uncover the secrets behind boosting your revenue without relying on traditional discount offers. Discover a range of tactics, from effective freebie offers to loyalty program hacks. | |||
| Boost Your Holiday Sales: Mastering the Bounce-Back Flow | 17 Oct 2023 | 00:13:05 | |
170 - In this episode, we’ll guide you through our star Bounce Back flow that converts well time after time. Plus, learn how to harness post-purchase bounce-back flows to boost revenue. Tune in now! You’ll Learn
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| Neil Patel's Secrets to eCommerce Success: Interview | 10 Oct 2023 | 00:29:39 | |
169 - In this episode, our brilliant host Vira Sadlak sits down with Neil Patel, a globally renowned digital marketing expert and bestselling author. Join us as Neil shares his favorite email marketing strategies, the surprising truths behind online shopping, and his insights into the evolving landscape of eCommerce trends.
Resources Mentioned in This Episode
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| BFCM Prep: How to Prep Your Lists and Revamp Flows | 03 Oct 2023 | 00:27:49 | |
168 - In this episode, our host Vira and Founder & CEO, Andriy Boychuk, share their battle-tested insider tips on fine-tuning your email strategy for BFCM. You’ll Learn
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| BFCM: Best Email Deliverability Practices | 26 Sep 2023 | 00:26:18 | |
167 - Join us as our host Vira Sadlak sits down with Flowium’s Founder & CEO Andriy Boychuk to dive into the world of email deliverability. Get Andriy's insider tips to boost your deliverability ahead of BFCM.
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| Email Marketing for CBD Brands with BATCH’s Dennis Mistrioty | 19 Sep 2023 | 00:38:30 | |
166 - Join our host Vira Sadlak and Dennis Mistrioty, co-founder & CEO of BATCH, as they dive into the CBD industry’s inner workings. Discover BATCH's standout strategies, learn how they use their SEO prowess to generate leads, and hear about their journey through advertising hurdles. | |||
| Mastering Inventory Alert Flows: How to Boost Revenue and Retention During BFCM | 12 Sep 2023 | 00:25:27 | |
165 - In this episode, we dive into 3 crucial email strategies: Back-in-stock Flow, Replenishment Flow, and Price-drop Flow. Learn how these flows contribute to revenue growth and customer retention, plus get Vira’s pro tips on taking those flows to the next level during BFCM.
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| Robbie Fitzwater: "Email is not dead, but bad email is dying." | 05 Sep 2023 | 00:40:45 | |
164 - In this podcast episode, we take a profound plunge into the realm of eCommerce email and SMS marketing alongside Robbie Fitzwater.
Remember, email is not dead; it’s all about delivering exceptional content and building meaningful relationships. Tune in to learn more! | |||
| Turning Customer Service into a Profit Center: Chat with Gorgias | 29 Aug 2023 | 00:32:59 | |
163 - Join our host Vira Sadlak and Gorgias’ Rohan Kapoor as they delve into the fascinating world of customer service, like you’ve never experienced it before. You’ll Learn
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| Unlocking Customer Service Success: Lessons from TalentPop | 22 Aug 2023 | 00:31:46 | |
162 - Explore how TalentPop turns live chats into revenue drivers, converts short-term wins into lasting customer bonds, and masters word-of-mouth marketing. Ashkan Taheri is the Co-Founder at TalentPop, a leading Customer Service Management Agency that works with over 500 fast-growing eCommerce brands to revolutionize their customer service and turn customer service into a revenue-generating channel. You’ll Learn
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| Mastering Market Insights: Leveraging Particl’s AI for Smart Product Strategies | 15 Aug 2023 | 00:31:44 | |
161 - Join our host Vira Sadlak and Particl’s Ben Reynolds as they explore the power of AI's real-time insights, from optimizing market research to propelling successful product strategies. Ben Reynolds is a Head of Partnerships and Sales Development in Particl, an eCommerce database that allows you to access real-time product sales and pricing data. You’ll Learn
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| Unlocking AI-Driven Marketing: A Conversation with Maverick's CEO Eitan Winer | 08 Aug 2023 | 00:33:27 | |
160 - Join us as we explore the potential of AI-driven marketing with Eitan Winer, the Co-Founder and CEO of Maverick. Learn to use AI for personalized customer interactions, and master the art of making every communication special.
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| AI for Email Marketing: Advanced Chat GPT and AI strategies | 01 Aug 2023 | 00:41:03 | |
159 - In this exciting episode, Email Einstein host Vira, Flowium's CEO Andriy and Head Copywriter Irina dive into the world of AI-powered marketing strategies.
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| Mastering CRO: Insider Growth Hacks with Justuno | 25 Jul 2023 | 00:50:14 | |
158 - In this episode, our host Vira sits down with a Senior Manager at Justuno to dive into all things CRO. Discover expert insights and proven tactics to optimize your conversions and skyrocket your business growth.
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| Design Like a Pro: Top Email Design Trends Decoded | 18 Jul 2023 | 00:50:04 | |
157 - Join our in-house designer Kristen Musloe and our host Vira as they sit down to dive into the most popular email design trends. Together, they will break down each trend and reveal effective ways to incorporate them into your email marketing strategy. You’ll learn
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| The AOV Game-Changer: Discover the Winning Strategies to Boost Your Revenue | 11 Jul 2023 | 00:33:45 | |
156 - Frustrated with customers who only visit your site for promotions? Boost your business's health by examining your AOV with our host Vira and our special guest Nick Hein. Learn to calculate your AOV, diagnose issues, and build strategies for improvement.
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| Business Exit Strategies: Essential Tips for Successfully Leaving Your eCommerce Venture | 04 Jul 2023 | 00:35:44 | |
155 - Join our host Vira Sadlak for this interview with Reed O'Brien, Strategic Partnerships Manager at Empire Flippers, where he reveals expert tips for planning a successful business exit. Discover insider strategies for selling small or large businesses, and learn how to avoid common pitfalls while preparing for a smooth and lucrative business sale. | |||
| How Inboxbooster Fixed Y Combinator’s Email Spam Problem | 27 Jun 2023 | 00:40:57 | |
154 - Are you struggling to get your email campaigns to land in your customers’ inboxes? That’s exactly what this episode’s guest can help you with!
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