When TikTok vanished for 12 hours, most creators panicked. But Miami-based DJ and artist manager 2AR stayed calm - because he'd built something bigger than just a following. His twice-daily streams have evolved into a digital morning show, creating a community that shows up whether TikTok is working or not.

In this episode, 2AR breaks down his journey from Denver club DJ to founding Silent Movement Group and becoming one of TikTok's most consistent music streamers. He shares candid insights about the recent platform uncertainty and reveals why his top supporters remain loyal across any platform.

Key Takeaways:

• Converting casual viewers into dedicated super fans
• Why TikTok remains unmatched for artist discovery
• Smart strategies for multi-platform presence
• The "morning show" approach to live streaming
• How to monetize your following beyond platform gifts
• Building a community that transcends any single app
• Why long-form content is making a comeback in 2025

Ready to build your own platform-proof music career? Join my artist development program on Patreon for exclusive content and direct access to industry expertise: https://patreon.com/oliviamancuso

Follow 2AR's journey on TikTok @2AR
Connect with me: @oliviamancuso__

Want to learn how to build a fan base that sticks with you through any platform changes? Hit play now.

Video Editor/Audio Engineer: James Fixx

Want to know how I went from being an awkward outsider to building genuine industry relationships? In this episode, I break down my complete networking playbook - including the FBI agent strategy that changed everything. If you've ever felt uncomfortable at industry events or struggled to turn connections into opportunities, this conversation will transform how you approach networking in dance music.

From being the kid sitting alone at birthday parties to now running successful industry events, I share how I overcame social anxiety to build authentic relationships in the dance music industry. 

Key Takeaways:

• The FBI agent strategy for researching before events
• How to approach different networking environments (clubs vs. industry events)
• Converting conversations into opportunities without being opportunistic
• Why most networking fails (and how to fix it)
• Building relationships that last beyond the first meeting
• The 3-6 month rule for asking favors
• How to follow up without being annoying

Ready to level up your networking game? Join me for my live networking workshop on Tuesday, February 11th from 5-6pm CST, exclusively for Patreon members. We'll work through specific scenarios, practice conversation starters, and create your personal networking strategy. Join Strategy Circle at patreon.com/oliviamancuso to secure your spot.

Connect with me on Instagram

Video Editor/Audio Engineer: James Fixx

Ready to take your DJ sets beyond mixing tracks? This episode is your blueprint for incorporating live elements and creating unforgettable experiences. Rhizome Music founders Calhoun McDougall and Louis DeMarco share their decades of experience managing hybrid electronic acts and producing major festivals to help you level up your performance game without breaking the bank.

If you've ever wondered how to start adding live elements to your shows, felt intimidated by the technical requirements, or worried about the costs involved, this conversation will give you a clear roadmap. Learn how to build memorable performances that get you booked again and again.

Key Takeaways:

• How to start incorporating live elements into your shows on any budget
• The most common mistakes artists make when adding production elements (and how to avoid them)
• Why intentional show design matters more than expensive equipment
• Practical tips for working with lighting directors and VJs
• How to write music with live performance in mind
• Strategic ways to build your brand identity through performance
• The business considerations of transitioning from DJ to live act

Want personalized guidance on implementing these strategies? Join my artist development program on Patreon for exclusive content and direct access to industry expertise: https://patreon.com/oliviamancuso

Stop letting limited budgets hold back your creative vision. Hit play now to learn how to build unforgettable performances that will set you apart from the crowd.

Connect with me: https://www.instagram.com/oliviamancuso__
Follow Rhizome: https://www.instagram.com/rhizomemusic/

Video Editor/Audio Engineer: James Fixx

In this powerful episode, dance music icon Nadia Ali—the voice and songwriter behind explosive hits like "Rapture" and "Pressure"—breaks her silence on the industry's biggest blind spot—the lack of recognition for singers, songwriters, and collaborators who help create electronic music's biggest tracks. With 23 years of experience and countless chart-topping anthems, Nadia shares candid insights about collaboration, credit, and creating authentic art in an increasingly individualistic scene.

From her unexpected start as a Versace executive assistant to becoming one of dance music's most recognizable artists, Nadia reveals how the industry's "bro culture" affects artistry and why a more inclusive approach to recognition benefits everyone in the scene.

Key Takeaways:

• Why proper recognition of singers, songwriters and collaborators is crucial for dance music's future
• How cultural differences shape attitudes toward collaboration in the industry
• The real impact of social media on artist recognition and relationship-building
• Why treating artists as transactions hurts the creative process
• Practical ways producers can better celebrate their collaborators
• How to maintain artistic authenticity in an ego-driven industry
• The importance of building direct relationships with your audience

Ready to level up your music career with more industry insights? Join us at Chicago Music Nexus, where you'll connect with top professionals and learn cutting-edge strategies for success. Reserve your spot now: www.chicagomusicnexus.com

Want personalized guidance on implementing these strategies? Join my artist development program on Patreon for exclusive content and direct access to industry expertise: https://patreon.com/oliviamancuso

Don't miss this rare, candid conversation with one of dance music's most influential voices. Hit play now to learn why recognition, authenticity, and collaboration are key to creating lasting impact in electronic music.

Follow Nadia
Follow Olivia

Video Editor/Audio Engineer: James Fixx

Tired of posting randomly and hoping something sticks? In this game-changing episode, former BET and VH1 social media strategist Sabrina Diamond reveals her proven framework for creating months of engaging content—without the burnout.

Learn how the same strategies that powered major music brands can help independent artists build a loyal following and consistent engagement. Sabrina breaks down her proprietary approach that takes the guesswork out of what to post, when to post it, and how to make it resonate with your audience.

Key Takeaways:

• The exact content pillar framework used by major music brands (and how to adapt it for artists)
• How to create 3 months of content in a single planning session
• Why most artists burn out on social media (and the simple fix you're probably missing)
• The secret to maintaining authenticity while scaling your content
• How to benchmark your success without getting lost in vanity metrics
• Practical strategies to stay consistent even when inspiration runs dry

Ready to level up your music career with more industry insights? Join us at Chicago Music Nexus, where you'll connect with top professionals and learn cutting-edge strategies for success. Reserve your spot now: www.chicagomusicnexus.com

Want personalized guidance on implementing these strategies? Join my artist development program on Patreon for exclusive content and direct access to industry expertise: https://patreon.com/oliviamancuso

Don't miss this opportunity to transform your social media strategy from scattered posts into a powerful career-building tool. Hit play now to learn how to create content that converts followers into superfans.

Connect with Sabrina: https://www.sabrinadiamond.com/

Connect with Olivia: https://www.instagram.com/oliviamancuso__

Video Editor/Audio Engineer: James Fixx

Are you looking to stand out in the music industry and secure more bookings? This episode features Drew Dapps, who shares how creating a unique community around his concept, Camp Dappington, not only differentiated him from the crowd but directly led to numerous gig opportunities.

Drew discusses his journey as a boutique house artist and the strategic moves behind Camp Dappington, a themed activation that has captured attention at festivals. He emphasizes the power of building a community as a proof of concept that showcases your value to promoters and venues.

Key Takeaways:

• Community Creation: How forming a unique community can significantly enhance your visibility and appeal to festival organizers.
• Proof of Concept: Demonstrating your ability to draw and engage an audience, proving your potential for bigger bookings.
• Diversification: The importance of diversifying your offerings beyond music to include merchandise and unique fan experiences that reinforce your brand.
• Brand Investment: Investing in your brand isn’t just about spending money—it’s about creatively engaging your followers and turning them into a loyal community.
• Merchandising Strategy: How smart merchandising can not only increase profitability but also serve as a walking billboard for your brand.

Dive deeper into the world of music and community building at the upcoming Chicago Music Nexus. Here, you’ll connect with influencers and industry professionals who are eager to share their knowledge and network. Secure your spot now with the code PODCAST for $30 off: www.chicagomusicnexus.com

Continue your journey on my Patreon, where we explore more in-depth strategies for artist development and career growth. Join today for exclusive content: www.patreon.com/oliviamancuso

Connect with me on Instagram: @oliviamancuso__

Video editor/audio engineer: James Fixx

Have you ever felt like you don't belong, even with some significant achievements under your belt? Today, I'm diving deep into a scenario that might hit close to home for many of you: battling imposter syndrome.

This isn't just about feeling out of place; it's about understanding why high-achievers like us often feel undeserving of our successes and how we can conquer this crippling mindset.

Don’t miss your chance to connect at the upcoming Chicago Music Nexus. The code PODCAST saves you $30. Secure your spot now: www.chicagomusicnexus.com

In this episode, we cover:

The Reality of Imposter Syndrome: It strikes when you least expect it, turning your achievements into question marks.

Embracing Your Achievements: How to anchor in your success and remind yourself of your worth and capabilities.

Practical Tools to Combat Doubts: From watching your triumphs to keeping a folder of positive feedback, discover strategies to fortify your confidence.

The Power of Self-Care and Letting Go: Learn why treating yourself well and shedding perfectionism is critical in battling imposter syndrome.

Building Resilience: I'll share how creating spaces for intentional networking, like Chicago Music Nexus, can transform your approach to industry challenges.

Whether you're a budding DJ or a seasoned producer, understanding and managing imposter syndrome is crucial for your growth and well-being. Remember, you're not alone in this journey—the best among us wrestle with these doubts, and together, we can overcome them.

Remember to secure your tickets for Chicago Music Nexus with the code 'podcast' for $30 off. Don't miss out on this opportunity to grow, network, and thrive. www.chicagomusicnexus.com

Connect: oliviamancuso__

Video editor/audio engineer: James Fixx

Are you ready to hit the road and make a name for yourself beyond your local scene? In this episode, Max Pohlmann, co-founder of Audisbliss and a veteran touring manager, unpacks the essentials of moving from local stages to nationwide tours. With extensive experience managing tours for artists like Subtronics and Mindchatter, and orchestrating over 150 events globally, Max brings unparalleled insights into making it big in touring.

Join us for an exclusive opportunity to connect with industry leaders like Max at the upcoming Chicago Music Nexus. The code PODCAST gets you $30 off. Secure your spot now: www.chicagomusicnexus.com

Elevate your career with targeted business and branding insights on my Patreon. Exclusive content starts at just $5/month: patreon.com/oliviamancuso

In this episode, we explore:

• The Local Launchpad: Learn what foundational steps you need to dominate at home before you can dazzle on the road.
• Strategic Moves: Discover whether you should aim for headlining smaller venues or seek direct support roles in bigger shows as your entry into touring.
• The Real Cost of Touring: Touring isn't all glamour and applause. Uncover the often-overlooked downsides, from financial strains to mental health challenges.
• Tour Construction: Crafting a successful tour involves more than just showing up. Dive into the nuts and bolts of effective tour planning, from branding and venue selection to overall management.
• Universal Traits of Success: Hear surprising qualities shared by all successful clients Max has worked with—traits that could set you apart from the crowd.

About Max Pohlmann: With a background ranging from tour management for high-profile clients to event production, Max is a beacon of knowledge in the touring and event management industry. His experience spans coordinating high-stakes festival operations and managing critical emergency situations, making him an invaluable resource for anyone looking to break into or excel in the world of music tours.

Why This Matters: Many dream of stepping up from local artist to touring powerhouse, but the path is fraught with challenges and requires meticulous planning and personal resilience. Max’s firsthand experiences offer a roadmap for aspiring artists to navigate this transition successfully.

Connect with me here: oliviamancuso__

Video editor/audio engineer: James Fixx

Do you think a manager is your all-in-one solution in the music industry? Let's set the record straight. In this enlightening episode, I chat with Corynne Burrows, the founder and CEO of Midas Touch MGMT, where we dive into what managers truly look for when scouting new talent. 

Corynne demystifies the role of a manager and underscores the essential skills artists must already have polished before teaming up with a management team.

In our discussion, we tackle personal branding, fan engagement, and the continuous efforts required from both artists and managers to ensure success. Corynne highlights:

• The importance of artists being proactive and knowledgeable in building their brand and network.
• How crucial it is to authentically engage your audience and maintain consistent content.
• The balance needed between artistic integrity and business acumen to thrive in this competitive industry.

Exclusive on Patreon: Dive deeper into our discussion on crisis management, where Corynne shares her strategies for handling public scrutiny and maintaining an artist's reputation when old tweets resurface or accusations fly.

Join us at the upcoming Chicago Music Nexus, where you can connect with industry leaders like Corynne and gain firsthand insights into the business dynamics of music management. Use code PODCAST for $30 off your pass: www.chicagomusicnexus.com

Elevate your career with targeted business and branding tips on Patreon, where exclusive content starts at just $5/month: www.patreon.com/oliviamancuso

Connect with Olivia

Video Editor/Audio Engineer: James Fixx

Can perfect harmony in a DJ Duo amplify your success in the music industry? Dive into this special rerun with Walker & Royce as they unpack the secrets behind their dynamic partnership. Explore how they've turned their complementary skills into a tech-house powerhouse and learn how you can apply these principles to your own musical endeavors.

Join us for more transformative discussions at the upcoming Chicago Music Nexus. The code PODCAST gets you $30 off for a limited time. Secure your spot now: www.chicagomusicnexus.com

Elevate your career with targeted business and branding insights on my Patreon: Exclusive content starts at just $5/month: https://patreon.com/oliviamancuso

In this episode, we explore:

• Synergistic Partnerships: How finding a music business partner that complements your strengths can revolutionize your approach and success in the music industry.
• Resilience in Rejection: Insights on building resilience against the inevitable rejections and how to bounce back stronger.
• Sustained Motivation: Strategies for maintaining dedication and motivation, even when career growth feels sluggish.
• Creative Energies: Knowing when to push forward and when to step back, ensuring each project resonates with the right creative energy.

Why This Matters: Walker & Royce share invaluable lessons on partnership, perseverance, and adapting to the ebbs and flows of the music industry. Whether you're a solo artist or part of a duo, understanding these dynamics is crucial for anyone looking to make a mark in the competitive world of electronic music.

Don’t miss your chance to connect at the upcoming Chicago Music Nexus. Use the code PODCAST for $30 off. Secure your spot now: www.chicagomusicnexus.com

Video Editor/Audio Engineer: James Fixx

Are headlining DJs truly untouchable, or do they face the same hurdles as rising stars? Dive into a unique episode of Elevated Frequencies, where we unravel the reality behind the excitement of festival fame. I joined forces with ARC Music Festival to bring you candid interviews with top-tier artists, revealing the persistent challenges and strategies that define their careers.

This isn't just another festival highlight reel; it's a profound look into the industry's core, highlighting that success doesn't shield you from the grind. Whether it's dealing with imposter syndrome, the relentless pace of performances, or the sting of online critiques, these artists share how they navigate the highs and lows with grace.

Join us for a transformative discussion at the upcoming Chicago Music Nexus. The code PODCAST gets you $30 off for a limited time! Secure your spot now: www.chicagomusicnexus.com

Elevate your career with targeted business and branding insights on my Patreon. Exclusive content starts at just $5/month: https://patreon.com/oliviamancuso

In this episode, we explore:

• The Persistent Struggle: Uncover the relentless challenges that even the most successful DJs face and the resilience required to overcome them.
• Business and Branding Insights: Learn from the firsthand experiences of industry giants on how they maintain their brand and manage the pressures of fame.
• The Role of Community: Discover the importance of support systems and community in navigating the complex landscape of music festivals.

Hear from Hot Since 82 about balancing life on the road with family responsibilities, and Mau P about handling the inevitable online backlash with a cool head. 

Hiroko Yamamura shares her unique approach to social media, turning potential distractions into engaging content that complements her music career.

Eats Everything dives into the nuances of crafting a distinctive sound that resonates across venues, proving that your "sound" is as much about consistency as it is about music.

Wrap up the episode with LP Giobbi, who discusses leveraging her platform for greater causes beyond music, showing that success offers a chance to give back and shape the industry positively.

This episode is a must-listen for anyone aspiring to make it big or understand the intricate dynamics at the pinnacle of the DJ world. It's a reminder that the journey is fraught with challenges at every level, but also rich with opportunities for those prepared to tackle them head-on.

Video Editor/Audio Engineer: James Fixx

Producers: are you missing out on a major revenue stream?

In this episode of Elevated Frequencies, Celia Rose, co-founder of the boutique sync licensing agency What Up Pitches, demystifies the lucrative world of sync licensing. Celia breaks down how this underutilized strategy can transform tracks into a significant source of income by aligning them with TV, film, and ad placements.

In this episode, we cover:

• Sync Licensing 101: Celia explains the basics of sync licensing, from creating custom music for TV, films, and ads to curating an artist’s catalog for media placements.
• The Song Lottery: Learn why producing a high volume of tracks increases your odds of sync success, with each song acting as a "lottery ticket" for potential placements.
• Navigating Contracts: Gain insight into the crucial aspects of sync deals, including the pitfalls of exclusive contracts and the importance of understanding terms and conditions.
• Writing for Sync: Discover the unique approach to composing music that appeals specifically to sync opportunities, differentiating it from traditional track production.
• Maximizing Your Catalog: Celia discusses how artists can leverage their existing, unused tracks as assets in the sync world.
• Building Industry Relationships: Strategies for connecting with sync agencies and the value of attending industry events to expand your knowledge and network.

Why This Matters: Sync licensing isn’t just a side hustle—it’s a substantial opportunity to fund your passion projects and sustain your musical career.  With potential payouts of more than $100,000+ for a single ad placement, understanding sync could be your ticket to financial stability, enabling you to balance artistry with income.

Are you leveraging every opportunity in your music career? Join us at Chicago Music Nexus and connect with industry pioneers like Celia (literally - she's a panelist!) to learn how you can elevate your music business strategy. Secure your spot now! The code "PODCAST" gets you $30 off your ticket for a limited time.

Elevate your career with actionable insights from music industry experts. Explore more strategies on Patreon, where we dive deep into the business side of music. Start enhancing your understanding today.

Olivia's Instagram

The next Listening Fiesta is on 9/26, and it's free! Find it here: https://www.whatuppitches.com/

Video Editor/Audio Engineer: James Fixx

If you've ever felt pressure to change your sound, this episode is your permission slip to stay true to your vision. Chicago house legend Terry Hunter shares how refusing to compromise his artistry led to three Grammy nominations and working with artists like Beyonce and Aretha Franklin. 

When industry experts told Terry his music was "too musical" and needed to be stripped down, he faced a choice many artists confront: change your sound or stay true to your vision. His decision to believe in his artistry didn't just preserve his integrity - it launched him to unprecedented success.

From his first track, "Madness," in 1990, to remixing for the world's biggest artists, Terry proves that authenticity isn't just an artistic choice - it's a powerful business strategy. In this conversation, he shares how he's maintained his Chicago house roots while reaching mainstream heights, and why your unique sound might be your most valuable asset.

Key Takeaways:

• Why staying true to your sound can be your biggest advantage
• How to evolve without losing your identity
• Building confidence in your artistic vision
• Navigating industry pressure to change your style
• The importance of understanding music history
• Why collaboration strengthens rather than threatens your success
• How mainstream attention is growing house music

Ready to level up your music career? Join my artist development program on Patreon for exclusive content and direct access to industry expertise: https://patreon.com/oliviamancuso

Follow Terry's journey on Instagram @djterryhunter

Connect with me: @oliviamancuso__

Stop chasing trends and start believing in your sound. Hit play now to learn how staying true to your artistry can lead to unprecedented success.

Video Editor/Audio Engineer: James Fixx

How do you slide into DMs and ACTUALLY get results?

This episode of Elevated Frequencies features Austin The Manager with Black 17 Media, who turns DMs into music opportunities. 

As an artist manager and digital marketing mogul, Austin reveals how authentic engagement and strategic content creation are key to thriving in today’s digital music landscape.

In this episode, we dive into:

• Mastering DM Etiquette: Austin shares his personal success story with DMs, including the strategic approach that landed him on this show! Learn the do’s and don’ts to make genuine connections without stepping over the line.
• The Power of Short-Form Content: Discover how platforms like YouTube Shorts can be used effectively to catch the eye of industry leaders and grow your audience.
• Building Lasting Relationships: Unpack the importance of nurturing connections within the music industry for long-term success.
• Consistency and Patience: Why these virtues are non-negotiable in your marketing strategy.
• Adaptive Marketing Strategies: Gain insights on staying relevant by continuously adapting and improving your approach to digital marketing.

Why This Matters: In a digital era where everyone is vying for attention, Austin's tactics provide a roadmap to cut through the noise. His advice isn’t just theoretical—it’s a proven formula that has propelled artists from obscurity to the spotlight by leveraging the power of networking and smart content.

Don’t miss your chance to connect at the upcoming Chicago Music Nexus. Use the code “podcast” for $30 off your ticket: www.chicagomusicnexus.com

Ready to dive deeper? Join my Patreon for ongoing access to business and branding insights that can revolutionize your approach to the music industry: patreon.com/oliviamancuso

Follow Austin: https://www.instagram.com/austinthemanager/

Video Editor/Audio Engineer: James Fixx

Is the electronic music industry leaving you behind? Recent stats reveal that despite the growth of the EDM market, only 20% of producers make a living from dance music. 

This episode of Elevated Frequencies dives into why Chicago Music Nexus is the revolutionary event needed to combat these grim statistics and propel artists into successful careers.

Don’t miss your chance to connect. Secure your spot now and save $30 with code "PODCAST": www.chicagomusicnexus.com

In this episode, we explore:

-The Urgent Need for Chicago Music Nexus: With the North American EDM market rapidly expanding, learn why this event is crucial for artists looking to make their mark and sustain their careers.

-Building Strong Connections: How the Nexus fosters a welcoming environment for networking, making it natural and beneficial for attendees.

-The Stats Tell the Story: Discussing how understanding these market dynamics is critical for anyone in the industry, from new artists to seasoned professionals.

Why Chicago Music Nexus? This event is designed to bridge the significant gap between talent and tangible opportunities. Chicago Music Nexus provides actionable insights and direct access to industry leaders, reshaping how artists and professionals engage with the music scene.

What You Gain by Attending:

-Strategies for Enhanced Income: Sessions focused on practical approaches to increase and diversify revenue streams.

-Insights on Team Building: Advice on assembling a dynamic team to help lift your music projects to new heights.

-Maintaining a Competitive Edge: Learn to navigate an evolving industry and ensure your music and brand resonate in the current market.

Join us for a transformative experience that combines education with entertainment. Enjoy interactive panels, intimate networking opportunities, gourmet food, and specialty cocktails in a creative and vibrant setting.

Interested in more exclusive content? Dive deeper into the strategies discussed by joining my Patreon for behind-the-scenes insights and additional resources: patreon.com/oliviamancuso

Connect with me on Instagram

Download the IMS Business Report: https://www.internationalmusicsummit.com/business-report

Note from Olivia: sorry about my audio quality today, guys! My mic wasn't working, and I was running a solo operation. I will be getting better gear soon.

Is your quest for the perfect track sabotaging your music career? This episode of Elevated Frequencies with ANATTA dives deep into why letting go of perfectionism can be your biggest career boost. 

As a minimal house producer and sound engineer, ANATTA explores the crucial balance between quality and productivity, revealing how embracing imperfections in your tracks can lead to greater creativity and output.

Don’t miss your chance to connect at the upcoming Chicago Music Nexus. Secure your spot now: https://www.chicagomusicnexus.com

Elevate your career with strategic insights available exclusively on Patreon. Start learning today: https://patreon.com/oliviamancuso

In this episode, we uncover:

• The Perils of Perfection: How over-focusing on perfecting a single track can hinder your overall productivity and emotional resilience.
• Embracing the Reps: The importance of repetition and quick execution in music production, akin to training muscles in the gym.
• The Core of Success: Understanding that the strength of a song lies in its idea, not just the technical execution.
• Strategies for Letting Go: Practical tips from ANATTA on how to move projects forward without getting bogged down by details.
• Feedback and Iteration: How stepping away from your work and returning with fresh ears can transform your creative process.

About ANATTA: Rising swiftly through the ranks of the minimal house scene, ANATTA not only crafts hits but also imparts wisdom as a sound engineer and instructor. His approach to music production is about striking the right balance between perfection and speed, ensuring that his creative output remains high without sacrificing quality.

Why This Matters: In a world that often praises flawless production, ANATTA’s philosophy offers a refreshing perspective that can liberate artists from the paralysis of perfectionism. His advice is crucial for anyone feeling stuck or overwhelmed by the pressures of the music industry.

Tune in to learn how adopting a mindset of ‘good enough’ can free you to create more music, experiment more boldly, and recognize your best ideas faster. 

Follow ANATTA: https://www.instagram.com/anattasounds

Have thoughts or questions about the episode? Connect with me: https://www.instagram.com/oliviamancuso__

Are the challenges of ADHD crushing your music career, or are they the secret to your next big breakthrough? In this pivotal episode, Tristan Hunt, a certified transformational coach who specializes in ADHD, dives deep into the complexities of neurodiversity within the electronic music scene. With firsthand experience and a groundbreaking study under his belt, Tristan reveals how ADHD impacts creative giants in the industry and what you can do to harness its power.

Join us for more transformative discussions at the upcoming Chicago Music Nexus. Secure your spot now: 

www.chicagomusicnexus.com

Elevate your career with targeted business and branding insights on my Patreon. Exclusive content starts at just $5/month:  https://patreon.com/oliviamancuso 

In this episode, we explore:

• The Attraction of Neurodiversity: Why the electronic music industry draws in and amplifies neurodiverse talents.
• The Double-Edged Sword: How ADHD fuels creativity but challenges project completion and career sustainability.
• Strategic Empowerment: Practical strategies to manage ADHD, from establishing safe routines to understanding your neurobiology.
• Stigma vs. Support: The critical role of coaching and community in transforming ADHD challenges into career-defining advantages.

About Tristan Hunt: As a transformational coach diagnosed with ADHD himself, Tristan has not only studied the impact of neurodiversity in electronic music but has also been a pivotal figure behind the scenes, supporting headlining artists at major festivals. His unique insights into addiction risks and the need for robust support structures in the industry make his advice invaluable.

Book an ADHD Discovery Call with Tristan: https://calendly.com/tristanhuntcoaching/30-min-adhd-discovery-coaching-call-with-tristan

 How to turn your iPhone on greyscale: https://agio.com/how-to-make-your-iphone-grayscale/

Working with Neurodivergent Musicians by Tristan Hunt: https://musiciansunion.org.uk/legal-money/workplace-rights-and-legislation/equality-rights/working-with-neurodivergent-musicians

Olivia’s Instagram: https://instagram.com/oliviamancuso__

Video Editor/Audio Engineer: James Fixx

“WE WERE GOING TO LOSE EVERYTHING.”

Is the festival scene surviving the post-pandemic world? What does it take for a festival to thrive amidst skyrocketing costs and a new wave of attendees? 

In this deep dive with Mikey Lion, co-founder of Desert Hearts Festival and a pivotal figure in the house and techno community, we explore the seismic shifts in festival production and what artists need to do to stand out.

Learn more tips like these from experienced DJs, producers, managers, and more at the upcoming Chicago Music Nexus. Get tickets here: www.chicagomusicnexus.com

Join my Patreon for business and branding tips to take your DJ career to the next level. Tiers start as low as $5 a month for a limited time: https://patreon.com/oliviamancuso

In this episode, we cover:

• The evolving challenges for festival producers, from unprecedented financial strains to adapting to new audience behaviors.
• How Desert Hearts navigated venue losses, re-education of festival-goers, and radical shifts in festival planning post-pandemic.
• Essential traits and strategies for artists aiming to break into the festival scene: accessibility, branding, and the power of showing up.
• Mikey's perspective on the current state of festival economics, including the impact of inflated headliner fees and operational costs.

Mikey Lion, a central figure in creating transformative festival experiences, shares his story:

• From the inception of Desert Hearts on an Indian reservation to overcoming the obstacles of the pandemic and finding new ground in Flagstaff.
• Insights into Desert Hearts' "one stage, one vibe" philosophy and how it fosters a unique community atmosphere.

Interested in how to stand out to festival bookers or what it really takes to run a festival? Mikey goes into detail in our Patreon-exclusive clip, sharing wild festival stories and industry secrets that every upcoming DJ and producer needs to hear.

Follow Mikey Lion and Desert Hearts for updates and behind-the-scenes looks at their events:

Mikey
Desert Hearts Records
Olivia's Instagram

Editor/Audio Engineer: James Fixx

How do you thrive as a DJ in a competitive industry? What strategies support authentic growth in music? Why is community support vital, especially for women in DJing? This episode features an inspiring conversation with AQUTIE, a trailblazing DJ whose rapid rise is marked by authenticity and community engagement.

Learn more tips like these from experienced DJs, producers, managers, and more at the upcoming Chicago Music Nexus. Get presale tickets here: www.chicagomusicnexus.com

Join my Patreon at the link below for business and branding tips to take your DJ career to the next level. Tiers start as low as $5 a month for a limited time: https://patreon.com/oliviamancuso

In this episode, we explore:

• The importance of being true to yourself as a DJ and how to maintain authenticity through music and branding.
• The significance of consistency and patience in building a successful DJ career.
• Strategies for connecting with the community and supporting other artists, leading to mutual growth and opportunities.
• The value of building genuine connections and surrounding yourself with like-minded individuals for personal and professional development.

AQUTIE is a Harlem-born and raised South African/Guinean producer/DJ whose meteoric rise has led to sharing the stage with Black Coffee & Uncle Waffles, her Boiler Room debut, and curating a stage on the Coachella grounds, all within the past year. Through her own monthly Brooklyn-based event series, Heat House, AQUTIE brings the sounds of the African diaspora together, transcending borders and embodying her ethos of unity and inclusivity.

Follow Aqutie
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Audio Engineer & Video Editor: James Fixx

Should you stream your DJ sets on Twitch? How does a DJ grow a streaming audience? Is a large streaming presence helpful in booking in-person DJ gigs?

In this conversation with DJ and streamer Whistleface, we discuss how he built his career in live streaming his music, which platforms he uses and why, and how he found monetary success in this nontraditional format.

Join my Patreon for business and branding tips to take your DJ career to the next level. For a limited time, tiers start as low as $5 a month.

In this episode, we cover:
-Streaming your DJ sets on Twitch and TikTok
-Roadblocks to becoming a successful streamer
-Making live streaming a viable career with effective layered marketing

Whistleface is a house and techno streamer known for his well-curated DJ sets on Twitch and TikTok. He mastered the skill of engaging with his community while streaming his sets and has amassed over 42,000 followers on Twitch and 84,000 followers on TikTok.

Catch his sets live on Tuesdays, Thursdays, and Saturdays at 10am EST. Follow Whistleface on Twitch 

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Audio Engineer & Video Editor: James Fixx

How does opting out of drinking impact your music production? If you found out an artist you like always uses a ghost producer, would you stop supporting? Is there a Spotify alternative where artists can release tracks and actually see streaming revenue? 

In this conversation with FREAK ON, we discuss EDM industry topics like navigating the music scene without alcohol, the integrity (or lack thereof) in using ghost producers, and the ethics of music streaming platforms.

Learn more tips like these from experienced DJs, producers, managers, and more at the upcoming Chicago Music Nexus. Get presale tickets here: www.chicagomusicnexus.com

Join my Patreon at the link below for business and branding tips to take your DJ career to the next level. Tiers start as low as $5 a month for a limited time: https://patreon.com/oliviamancuso

In this episode, we cover:

-How sobriety helped FREAK ON's process in the studio
-The social media struggles artists face today
-How streaming platforms have changed the way artists produce & release their music

FREAK ON is an LA-based producer making a name for himself through his distinct take on driving, party tech originals. With influences from dance and hip-hop, FREAK ON developed his unique style with emphasized basslines and high-energy synths.

Follow FREAK ON: https://www.instagram.com/freakonmusic/

Instagram: https://www.instagram.com/oliviamancuso__/

Have you thought about pivoting to a full-time music career? What would leaning into your authentic passion do for your overall well-being and happiness? How can mental health support or detract from the success of your creative career? In this conversation with producer Fredy Lane, we talk through her own mental health journey when transitioning from running a successful events company to pursuing music. 

Learn more tips like these from experienced DJs, producers, managers, and more at the upcoming Chicago Music Nexus. Get presale tickets here: www.chicagomusicnexus.com 

Join my Patreon at the link below for business and branding tips to take your DJ career to the next level. Tiers start as low as $5 a month for a limited time: https://patreon.com/oliviamancuso 

 In this episode, we cover: 

- How career choices impact your mental health 

- Taking financial risks for the sake of happiness 

- Finding purpose in your music career 

Fredy Lane is a tech house producer and DJ from Los Angeles, California. Having played Beyond and Nocturnal Wonderlands, EDC Las Vegas, the Hollywood Palladium, and more, Fredy has built her reputation as an energetic performer with a knack for pop-style songwriting. Fredy has garnered support from top labels like Insomniac, IN/ROTATION, Deadmau5's Hau5trap, and Thrive Music. She hosts a podcast called Alone Together, which aims to help her listeners feel less lonely. Catch Fredy's new episodes airing on Insomniac Radio biweekly. 

 Follow Fredy Lane: https://www.instagram.com/iamfredylane/ 

Instagram: https://www.instagram.com/oliviamancuso__/ 

Are you scared to promote your music on social media? Do you feel lost on how to make entertaining content? Do you get stuck on negative feedback from peers or online comments? In this conversation with DJ, producer, and social media expert Goshfather, we discuss the importance of social media promotion for artists and how to effectively commit to creating content.

Learn more tips like these from experienced DJs, producers, managers, and more at the upcoming Chicago Music Nexus. Get presale tickets here: www.chicagomusicnexus.com

In our exclusive Patreon clip, Goshfather and I discussed how talent alone isn't enough to succeed as a musician. Goshfather explains the other aspects of a music career that are arguably more important than musical skill.

Join my Patreon at the link below for business and branding tips to take your DJ career to the next level. Tiers start as low as $5 a month for a limited time: https://patreon.com/oliviamancuso

In this episode, we cover: 
- Mental blocks that keep DJs from posting content 
- How DJs make social media content that their audience actually wants to watch 
- Ways to get out of a social content rut

Goshfather, based in San Francisco, blends disco, funk, and tech house, inspired by artists like Daft Punk and Duck Sauce. In 2023, he released a record weekly, amassing over 40,000 downloads and solidifying his presence in the EDM industry. Goshfather built a solid core following on social media through consistent content and engagement with his community. Associated with Hysteria and Spinnin Records, Goshfather aims to dominate the electronic music scene with his unique sound and vocals, performing at major venues like Academy Nightclub in LA.

Follow Goshfather: https://www.instagram.com/goshfather/
Follow me for exclusive clips and tips: https://www.instagram.com/oliviamancuso__/

She was mistaken for a groupie at her OWN SHOW. 

When we pre-judge artists - for their gender, age, appearance, or background - we all lose out on potential innovation and creativity. This week's guest, Haylee Wood, shares how she went from making bedroom DJ sets during COVID to becoming one of dance music's rising stars, and why maintaining authenticity while navigating industry challenges has been key to her success.

Whether you've been pushed aside, underestimated, or had to prove yourself repeatedly, this conversation offers practical strategies for building confidence and turning challenging situations into opportunities for growth. Because when artists have to spend mental energy proving they belong somewhere, it takes away from the energy they could spend on their art.

Key Takeaways:

• How to maintain confidence when facing industry prejudice
• Practical strategies for commanding respect in professional situations
• Building authentic relationships while maintaining boundaries
• Converting challenging situations into opportunities
• Why creating inclusive spaces benefits everyone's creativity
• The importance of finding champions in the industry
• Balancing authenticity with professional growth

Ready to level up your music career? Join my artist development program on Patreon for exclusive content and direct access to industry expertise: https://patreon.com/oliviamancuso

Follow Haylee's journey on TikTok: @itshayleewood

Stop letting preconceptions hold you back. Hit play now to learn how creating space for authenticity can transform your career in electronic music.

Connect with me on Instagram: @oliviamancuso__

Video editor/audio engineer: James Fixx

NOTE FROM OLIVIA:

Hey guys! I shot this episode live at my friend's pizzeria. You may hear some slight background noise - so just a fair warning if you use headphones.

Special shoutout to Professor Pizza for sponsoring this episode:

How can you convert social media followers to loyal fans of your music? Can going viral make you an overnight music success? How can a manifestation and meditation practice support your music career goals?

Learn more tips like these from experienced DJs, producers, managers, and more at the upcoming Chicago Music Nexus. Get presale tickets here: www.chicagomusicnexus.com

Join my Patreon at the link for business and branding tips to take your DJ career to the next level. Tiers start as low as $5 a month for a limited time.

In this episode, we cover: 

• Why people follow you on social media, and how that may not convert to loyal music fans
• The power of manifestation in creating your dreams and meditation for keeping you grounded within them
• The cons of going viral and how building an audience over time may be more effective

Minimal techno and house DJ/producer duo, X & Ivy, began under a different alias, PARTY SHIRT, and amassed 20M followers as the world went into lockdown. The duo decided to start a completely new project as X & Ivy, which began in 2023, but has quickly gained noise, including sets for Book Club Radio, and gigs in US, UK, and Australia.

Their tracks have received support from the likes of FISHER, Jamie Jones, Marco Carola, and more. Their upcoming release with frequent Daft Punk collaborator, Todd Edwards, and an album worth of unreleased IDs has positioned them perfectly for an exciting 2024.

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How do you get signed to a record label that values artist development?

What will a label do to evolve your artist story and support individual releases?

Should you be producing for DJ promo or to play your tracks directly to your audience?

Learn more tips like these from experienced DJs, producers, managers, and more at the upcoming Chicago Music Nexus. Presale tickets go live TOMORROW, June 21, 2024.

In our exclusive Patreon clip, Deron and I discuss how AI is changing music promotion, for better or worse. Join my Patreon for business and branding tips to take your DJ career to the next level. Tiers start as low as $5 a month for a limited time. 

In this episode, we cover: 

• What marketing tactics Deron uses for his signed artist releases
• How his label plays a part in artist development 
• The personality traits he looks for when trying to sign an artist 

Deron Delgado is a label manager for Dirtybird Records (under EMPIRE Records), who’s built a reputation as one of underground dance music’s most influential curators. Since 2015, Delgado has managed the label’s day-to-day operations, and helped shape and execute the label’s vision across their releases, events, festivals, and more. He's overseen dozens of artists' careers, helping many grow from local openers to festival headliners. Delgado has worked with names like John Summit, FISHER, Nikki Nair, Walker & Royce, and Catz N Dogz, to name a few.

Follow Deron: https://www.instagram.com/derondelgado/

Follow Me: https://www.instagram.com/oliviamancuso__/ 

Do you know where to find resources to take your music business to the next level? 

When should you invest in tools, products, or additional people on your team? 

How can you negotiate deals in a professional manner?

Watch this episode to learn the common mistakes music industry professionals make when trying to grow their careers. Learn more tips like these from experienced DJs, producers, managers, and more at the upcoming Chicago Music Nexus. Presale tickets go live on June 21, 2024.

In this episode, we cover: 

• How to build a strong artist brand that supports your social media strategy 
• Knowing the right way to invest in tools, products, and yourself 
• How to become resourceful in running your music business 
• The importance of standing up for yourself in a professional way 

Join my Patreon and get exclusive access to branding and business resources for your artist journey

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What can a strong PR strategy do for your music career? When is the right time to add a PR expert to your artist team? How can PR help refine your artist brand identity?

Listen to this episode to learn how PR maven Franz Hilberath recommends you build your brand. His tips aim to not only grow your career but maintain your integrity and connection to your audience at the same time. Franz is a panelist at the upcoming Chicago Music Nexus, where artists can talk directly to him. Presale tickets go live on June 21, 2024! Sign up for early bird access here.

In our exclusive Patreon clip, Franz explains top 40 artists' recent PR strategies. We discussed Billie Eilish's new album promotion, Kendrick Lamar's smart and subtle marketing for his diss tracks, and other artists who have dipped their toes in EDM (Beyonce, Drake). Join my Patreon  for business and branding tips to take your DJ career to the next level. Tiers start as low as $5 a month for a limited time. 

In this episode, we cover: 

• How a PR strategy can support your music career 
• How to build a PR story that audiences relate to 
• The value of a niche, engaged audience over viral numbers 

Franz Hilberath is a writer, publicist, artist manager, and editor/founder of MP3 MAG. His byline spans live event coverage, music reviews, and interviews with innovators such as ODESZA, Marc Rebillet, RUFUS DU SOL, Lee “Scratch” Perry, GRiZ, & SOFI TUKKER. Franz works as an independent publicist (Franz.mp3), representing true creatives and esteemed labels such as Zeds Dead (Deadbeats), Shaq (Diesel), Gravitas Recordings, Mersiv (MorFlo Records), Night Tales (Ultra Records), and more. Follow Franz.

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How do you make money as an artist? How much does it actually cost to turn your music into a career? What steps should you take before you spend a penny on achieving your goals? 

In this episode, talent manager Mario Danza takes us through the hard numbers that go into making a music career take off. In our exclusive Patreon clip, Mario explains how to make sure you're getting the best deal through contracts and negotiations - EVEN if you don't have a manager or lawyer to help you out. Join my Patreon for business and branding tips to take your DJ career to the next level. Tiers start as low as $5 a month for a limited time.

In this episode, we cover: 

• What to invest in to make music your full-time job 
• Figuring out your artist brand, and using monetary investments to push that vision forward 
• Actual numbers of what investing in yourself costs 

Mario Danza is the founder of Define Group, a management group for dance music artists. He also runs a network of over 2M followers across his digital work for DJ Lovers Club, EDM Lifestyle, and EDM Lovers Club. On top of all of that, Danza does programming for TTYL Events. 

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What does it take to create your own record label? What are the benefits of having your own label? How can you take control of your music career by running releases and events? 

This interview with Maxinne shares her step-by-step experience in creating Red Alert Records.

In this episode, we cover: 

• A comprehensive guide on creating your own label 
• The level of control you have over your music career when you have your own label 
• How to set up label operations and build a brand 
• How to balance building a label with your own music career 

Maxine is a DJ, producer, and founder of Red Alert Records, known for her groove-driven percussion, catchy vocals, and infectious bass lines. Maxinne has gained global recognition for her exclusive releases on Toolroom Records, Saved Records, and Knee Deep In Sound, as well as regular features on various line-ups in Ibiza, Italy, and the UK, including the Labyrinth and Resistance official pre-parties at Tantra Ibiza, Café Mambo, Sankeys, and DJ Mag.

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Does your creative process fuel your motivation? How can you build up your tenacity and self-confidence in your craft? How can you intentionally create timeless, career-building music rather than get caught up in trendy sounds? 

This interview with Kevin Knapp shares his expertise on fostering longevity in your music career. 

In this episode, we cover: 

• Living and working with a partner (Kevin's spouse, Hutch, is co-owner of Plump Records)
• Building a creative process that inspires and fuels motivation 
• The importance of tenacity in your business and craft 
• Low alcohol or sober life as a DJ 

Kevin Knapp is a pioneer of the sounds crowds yearn for through his own individual production style and his proclivity for vocal contributions. His stand-out vocals turned our heads back in 2012, proclaiming “My Beat Will Control You" with Audiojack, and his first Hot Creations cut, "The Drums” alongside A&R head Richy Ahmed in 2013, is still owning dance floors to this day. Kevin has taken every opportunity to continue his craft, leading him from San Francisco to the capital of Techno: Berlin.

As a world-touring DJ, Kevin has performed at many seminary festivals and stages, including Dirtybird Campout, Lucidity Festival, Paradise, Get Lost, Cityfox, Sonar, Fabric, Kater Blau, Elrow, and Sankeys. Knapp founded Plump Records alongside his spouse, Hutch Knapp.

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Do you always need to keep consistent in your artist branding? When can you begin to experiment and explore new branding elements? What parts of your music identity are recognizable as unique to you? REAPER shares their expertise on building a consistent brand, while leaving room for evolution. 

In this episode, we cover: 

• How to explore other music genres while maintaining your recognizable brand 
• Having identifiable branding markers, like REAPER’s signature mask 
• An intro to the Drum & Bass genre 
• Appreciating live music and the artist behind the decks 

Known for their signature masked appearance, REAPER is a unique drum & bass flavor that piques the interest of Bass music enthusiasts across the spectrum. Following their debut, REAPER has had a massive touring schedule, joining Kayzo on both of his 2021 and 2022 NA tours as well as performing at major festivals, including Insomniac’s EDC Las Vegas, Nocturnal Wonderland, EDC Orlando, Countdown NYE, Excision’s Lost Lands, and many more. REAPER’s latest project, CHALLENGER, is the culmination of over two decades of production experience. Their music is a portal to the new era, a gateway to Drum & Bass.

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What qualifies success or failure as a House music artist? For DJ and producer XIE, it's perseverance in the face of a challenging industry. So, how do you keep yourself motivated? How do you support your artistic endeavors with self-care? How do you balance hard work and filling up your own cup?
 
In this episode, we cover: 

• Pulling inspiration from House music and other genres 
• The work-life balance of putting in the hours to your craft and self-care to reduce stress and creative burnout 
• Perseverance in the face of common House music career challenges 

XIE is a Los Angeles-based Chinese-American producer, DJ, and singer-songwriter. With her multi-hyphenate skillset in writing, producing, performing, designing her own artwork, and more, XIE creates moody, melodic soundscapes with a unique touch. XIE performed at Coachella's DoLab, HARD Summer, and EDC Vegas. Check out her latest single, 'Birds In Paradise' from Thrive Music.
 
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We're running it back with Lucati!

How can you take part in controversial conversations and still get booked? How can you share your beliefs in a productive and open way? What do you do when you realize your take isn't quite right? 

In this conversation with Lucati, we talk about his ability to own his voice and engage his audience in a real way. In this episode, we cover: 

• Finding purpose in your art 
• Standing up for your beliefs, but knowing when to admit if you were wrong
• Building a community that wants to engage in real conversations 
• The fear of being controversial and owning your point of view 

Lucati is a DJ and producer with over 10 years in the House music scene. Garnering support from House music legends such as Claude Von Stroke, Dennis Ferrer, Green Velvet, Chris Lake, Lee Foss, and countless others has brought Lucati into the spotlight. He's played at EDC Vegas, EDC Mexico, HARD Summer, and more. Mixing deep, unrelenting grooves with sensual minimal vibrations, Lucati's one-of-a-kind sound emerges at the forefront of the new wave.

Special thanks to DJ Simoné and Key Club Studios for hosting our conversation!

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Think you know what your audience wants? This week's guest might change your perspective entirely. Moody Jones, GM of Disposable Records under EMPIRE, shares crucial insights about understanding how people actually experience music - insights that have helped his label generate over 20 million streams and launch careers across 10 countries.

From smuggling illegal CDs in Saudi Arabia to running a successful label, Moody's unique journey offers a fresh perspective on what really matters in today's music industry. If you're struggling to connect with audiences or wondering why your releases aren't getting traction, this conversation will help you understand what you might be missing.

Key Takeaways:

• Why understanding WHERE people listen is as important as WHAT they're listening to
• How to identify which contexts your music works best in
• The importance of experiencing music from your audience's perspective
• Why stepping away from the industry made him a better label executive
• How cultural shifts affect music preferences (and how to capitalize on them)
• The real reason some music connects more easily than others
• Why accessibility doesn't mean compromising artistry 

Ready to level up your music career? Join my artist development program on Patreon for exclusive content and direct access to industry expertise: https://patreon.com/oliviamancuso

Want to learn more about Disposable Records? Follow @disposablerecs on Instagram.

Stop making music in a vacuum. Hit play now to learn how understanding your audience's experience could be the key to your success in electronic music.

Connect with me: instagram.com/oliviamancuso__
Connect with Moody: instagram.com/moodyjones

Video Editor/Audio Engineer: James Fixx

In Relevant Frequencies, we cover all of the hot topics in the electronic music industry, from making friends on SoundCloud, brand cohesion across projects, pivoting creative ideas, and inspiring yourself with a secondary creative outlet in addition to music. 

We spoke about having fun with your social media and promotion and finding the balance between mindfulness of others and authenticity. We discussed filling up your own cup and protecting yourself from media burnout. 

In this episode, we cover: 

• Having a secondary creative outlet other than music.
• Creativity in content creation to build a unique brand.
• Pivoting and adapting as an essential step for growth.
• Protecting your mental health and be mindful of the content you consume. 
• Using past experiences to find gratitude in your present. 
• Maintaining mental health against digital fatigue and overwhelm. 

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What steps can you take to ensure you're supporting diverse EDM artists? 

What opportunities are gatekept from BIPOC, LGBTQIA+, women, and gender-expansive artists? 

How can you, as part of the music scene, engage in conversations around these topics effectively? 

This episode is guided by two experts in diversifying electronic music. Lauren HERMIXALOT Spalding and Lauren "Mini Bear" Kop give their advice on how to be an activist in the music industry. In this episode, we cover: 

• Inclusivity in the EDM industry
• Ways to diversify your lineup to be representative and inclusive of the roots of house music 
• How to engage in conversations around representation and diversity 
• How to ensure your event is a safe space for everyone 

FEMME House creates opportunities for women, gender-expansive, BIPOC, and LGBTQIA+ creatives in the technical and behind-the-scenes areas of music. They are developing the future producers, mixers, engineers, DJs, artists, and executives of the industry by providing education and scholarships, cultivating community, furthering visual representation, and leveraging their platform to amplify the voices of marginalized communities. Lauren HERMIXALOT Spalding serves as their Co-Founder and Executive Director and Lauren "Mini Bear" Kop as their Chief Education Officer.

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Do you need a big social media presence to become a successful DJ? Do you need to go viral for your music career to thrive? How can you create a social media strategy that feels authentic, sustainable, and on your terms? 

DJ duo Z3LLA prioritizes their music over social media, meaning that when they are on social, they engage with intention. Find out their tips for building a brand off of social media and navigating as women in electronic music. In this episode, we cover: 

• The balance between working on the music versus building a social media brand
• How to make social media sustainable and authentic to you 
• How to develop your team to bring you to the next level 
• Being a woman in the electronic music scene 

Z3LLA is a female singing, songwriting, and DJing duo. Entering a heavily male-dominated space, Z3LLA stands to redefine the house music scene and leave a lasting impression with their unique blend of styles, undeniable talent, and international backgrounds. Currently, you can find their latest single "Why Should I?" featured in over twelve DSP editorial playlists, as well as in the top 25 on the US Dance Radio Charts, making their chart debut whilst still climbing through the ranks.

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How can you get the most out of music events, both personally and professionally? What kind of prep work will make you stand out at a busy networking event? I spoke with the crew from Hood Politics, including DJ Susan, Sherm, and signed artists about networking, standing out in a crowd, mindset, and how to prepare your pitch so you never fumble an opportunity. 

In this episode, we cover: 

• How to use an event like Miami Music Week to further your career 
• What not to do at these kinds of music events 
• How to effectively network and pitch yourself 
• Healthy mindset for networking 

Thank you to BLNK CNVS for hosting me at this Miami Music Week. They put on 30+ events throughout MMW, and took care of their guests despite difficult weather. BLNK CNVS hosts shows all around the Miami, Jacksonville, Orlando, and Nashville areas. Check out their Instagram linked below for their full lineup.

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Are you losing motivation in your music career because of slow growth? How do you build the skill of resiliency against rejection? Can you find a music business partner that keeps you motivated and dedicated to your art? This episode shares the story of DJ duo Walker & Royce, who not only developed a perfectly complementary partnership, but also have countless stories of perseverance in becoming the successful artists they are today.

In this episode, we cover:

• Finding a business partner that compliments your strengths & weaknesses
• Building resilience to rejection
• How to keep yourself dedicated despite slow career growth
• Working on projects with the right creative energy and knowing when to take a step back

Walker & Royce are a tech-house DJ duo from New York City. The pair produced their first two full length albums, Self Help and No Big Deal, with Dirtybird Records after successful tracks with labels like Crosstown Rebels, OFF Recordings, and Moda Black. They’ve collaborated with Green Velvet, Diplo, Channel Tres, and more for the bass-heavy tracks that built them a name in the electronic music scene.

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Are your limiting beliefs holding you back? What current mental blocks do you have surrounding your career? How can a manifestation and mindset practice build your music business? How can you effectively tap into your spiritual energy to become a better creative? This episode teaches you how to find your worth as an artist and lay the foundation for a successful career.

In this episode, we cover:

• Manifesting your music business
• Overcoming career obstacles with mindset
• Unlocking your full creative energy 
• Common career mistakes that may be holding you back
• Checking your current beliefs and letting go of ones that limit you
• The benefit of having an artist coach 

Nik Cherwink is an artist coach and host of the podcast Headliner Mindset. After a long career working with top record labels, artists, event producers, and educational music programs, Nik pivoted to become a full-time life coach for creatives. He teaches manifestation and mindset practices that guide artists through the hurdles of pursuing their music business.

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How do you use personal or career hardships to build the skill of resilience? How do you surrender to circumstance yet remain hopeful during uncertain times in your career? How can you fortify your belief in your artistic work? The story of house music duo, Night Tales, is one of perseverance in the name of bringing their musical vision to life. Through personal and professional struggles, the pair learned the value of their own voice.

In this episode, we cover:

• Managing your doubt and fear during uncertain times
• Building confidence in your artistic voice, even in periods of slow growth
• How to create music that enhances your live performances
• How to plan your DJ sets for each type of show
• Highlighting Black artists in the house music scene

Night Tales is an Australian house music duo merging Black culture and electronic music. Known for their multifaceted sets that include electronic and live elements, Night Tales brings an emotional authenticity to their sound through songwriting, chord progressions, and striking lyricism. Check them out on tour all over Europe and the US this spring and summer.

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How do you build confidence in your artistic brand? How do you overcome the fear of putting yourself out there, either on stage or on social media? How do you put 100% into your dreams while still managing other responsibilities and self care? Listen to Sherm share his journey of owning his identity as a DJ through being present, open, and confident in his instincts. 

In this episode, we cover:

• How to build confidence as an artist knowing that not all audiences will resonate with your music.
• Stepping outside your comfort zone and finding new audiences that lead to growth and opportunities.
• Believing in your personal brand and stepping into your dream persona.
• Learning how to change adversity into motivation.
• How to balance music pursuits, your day job, and self-care.
• Collaborating with brands in a natural and authentic way to expand your opportunities.
• Leaning into an abundance mindset and setting ambitious goals.

Sherm is a Chicago based DJ, producer, A&R for Hood Politics Records, and host of the Sherm in the Booth podcast. Known for his successful interview podcast (200 episodes and counting), memorable DJ sets, and clever collaboration with liquor brand Malort, Sherm holds an unmatched ability to entertain.

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How can authentic branding help make music into your full-time career? How can you build a sharp brand image while leaving room for artistic growth and exploration? Discover how developing your brand to align with your genuine self can propel your creative passion into a full-time career. Cloverdale’s story of self-expression and branding strategy is a must-listen for artists looking to grow their music business.

In this episode, we discuss:

Unveiling the liberating power of staying true to your artistic identity, transcending genre constraints.

• Building social media credibility by embracing a less curated, more authentic online presence.
• Empowering fellow artists through community building and sharing valuable insights.
• Strategic financial management for pursuing a dream career, as exemplified by Cloverdale's frugal approach.

Cloverdale is a DJ and producer known for taking risks, blending music genres, and empowering others to embrace their authentic selves. Named one of Dancing Astronaut’s and Your EDM’s Artists to Watch, Cloverdale is known for his high-octane house style in both his own tracks and those released by his label, Vibrancy. Previously seen at EDC Las Vegas and Vibrancy Festival, you can next catch Cloverdale at the Montreal Lights Festival.

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In this special episode of Elevated Frequencies x House Calls, we’re talking to DJ and producer Ky William. It was a pleasure to have Ky back on the podcast right before he went on stage for House Calls’ newest warehouse initiative, Area Code. Ky shared his experience playing for a well-versed Chicago crowd, and how playing for different types of audiences helps you push your creative limits. As a musician, you can glean valuable tips on crafting sets that resonate with varied audiences and learn about Ky's commitment to musical experimentation. 

The episode explores Ky's unconventional approach to show preparation, emphasizing the advantages of creating playlists based on the energy of the venue. Having performed in cities like Phoenix, Boston, Vegas, and Montreal, Ky offered valuable insights into navigating different music scenes.

We spoke about Ky's label showcase in New York. For those of you interested in music management, you can gain inspiration from Ky's hands-on approach with artists, participating in collaborative sessions, and providing mentorship. Our discussion also underscores the importance of fostering a collaborative spirit in the music production process, challenging the prevailing trend of individualism.

Returning to the Chicago music scene, Ky applauds the knowledgeable audience and shares how musicians can benefit from performing in such environments. The podcast provides an insightful perspective for musicians looking to connect with educated crowds, experiment with diverse sets, and gauge audience engagement. When performing, Ky takes on the role of a guide, understanding the power of controlling the energy and flow of a room. 

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In an era where festivals are shutting down left and right, Same Same But Different Festival grew revenue by 17% while others struggled. How? By challenging the "bigger is better" mindset and putting community first. In this episode, SSBD CEO Brad Sweet shares actionable insights about building trust, taking calculated risks, and creating experiences that keep people coming back.

Whether you're an artist looking to throw your own events or trying to understand where festival culture is heading, this conversation offers a blueprint for sustainable success through community-first thinking.

Key Takeaways:

• Why smaller, focused events can be more profitable than massive festivals
• How to identify and fill gaps in your local scene
• The business impact of prioritizing experience over expansion
• Strategic ways to build trust with your audience
• How giving away 500 free tickets led to long-term growth
• The importance of creating spaces for genuine connection
• Why transparency in pricing and decision-making matters

Ready to level up your music career? Join my artist development program on Patreon for exclusive content and direct access to industry expertise: https://patreon.com/oliviamancuso

Want to experience SSBD Festival for yourself? Visit ssbdfest.com for tickets and information.

Stop chasing bigger numbers at the expense of genuine connection. Hit play now to learn how putting community first can transform your career in electronic music.

Connect with me: http://www.instagram.com/oliviamancuso_

Video Editor/Audio Engineer: James Fixx

Grammy award-winning producer Nitti, aka Nitti Gritti, half of Side Piece and half of Say My Nitti, joins me today to talk about how he achieves high-level success without burnout. This episode of Elevated Frequencies is a must-listen for anyone looking for the push to invest in their entrepreneurial goals.

Nitti explains his philosophy of being a social media maven, active on multiple social platforms while still managing the creative side of his business. As an entrepreneur, he balances it all with the help of a skilled team. Knowing how to delegate and relinquish control when needed has allowed Nitti to focus on the music.

We talked about the financial investment needed to fuel growth. As a seasoned artist, Nitti has reinvested in his business multiple times. However, especially in the beginning, new artists must find comfort in financially backing their dreams. Not only is it essential to fuel projects, but it also adds a layer of accountability to the work.

Nitti's expert social media presence is one to note. He purposefully dedicates time to create content with clarity, resulting in relevant and entertaining posts that speak directly to his growing audience. In our conversation, he gives his actionable tips on how to strategize content that aligns with his personal brand.

Part of Nitti's branding ethos is reinvention and experimentation. He switches up his inspirations and style of content creation, which often helps him push through bouts of creative block. He emphasizes the importance of creating for yourself and avoiding comparison to other artists.

Nitti leans into setting intentions aloud as an act of visualization while staying alert and receptive to signs from the universe. His story demonstrates the power of mindset.

Tune into Elevated Frequencies for an inspiring journey of growth with Nitti, and find tips for artists looking to build their brand, regardless of your field or career stage.

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Are you ready to level up your personal brand as an artist? Listen up, because this episode of Elevated Frequencies is about to transform the way you approach your creative branding.

Many artists struggle to balance their artistry with the demands of building a personal brand. In this episode, I break down the overwhelming task of branding into actionable steps, offering a roadmap for those who want to shine without losing their artistic focus.

Wondering how a strong brand can elevate your career? I go through my personal and client examples of how a cohesive brand unlocks new opportunities. Learn how to organically build a loyal following, secure coveted gigs, like interviewing at EDC, and discover why quality trumps quantity when it comes to building a powerful brand.

It's never too late to align your professional endeavors with your true passions. Whether you're a seasoned artist or just starting, this discussion will inspire you to take bold steps towards creating a brand that resonates with your authentic self.

In this conversation, I explain the four-step framework for building a brand identity. From setting SMART goals to understanding your audience's desires and problems, this episode provides practical strategies to help you craft a brand that stands out in the crowded digital landscape.

Don't miss the crucial insights on positioning yourself as a guide in your audience's journey. Learn how to demonstrate empathy and authority, fostering a connection that goes beyond self-promotion. Plus, discover the platforms that matter most for your audience and how to create a content calendar that adds value for your followers.

Ready to take your brand to the next level? Tune in to Elevated Frequencies and embark on a journey of self-discovery and transformation. Your authentic brand is the key to unlocking untapped opportunities and connecting with your audience on a deeper level.

Subscribe now and leave a comment to share your thoughts. We'll be back next week with another insightful interview to fuel your creative journey.

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00:00
Introduction: The Importance of Personal Branding

02:02
The Benefits of Building a Personal Brand

03:29
Overcoming Fear and Putting Yourself Out There

04:00
Creating a Brand Centered Around Your Preferences

05:15
A Four-Part Framework for Building Your Brand Identity

06:42
Step 1: Writing Down Your Goals

08:09
Step 2: Identifying Your Audience

09:03
Step 3: Understanding Your Audience's Wants and Problems

10:56
Positioning Yourself as the Guide, Not the Hero

13:17
Identifying Main, Internal, and Philosophical Problems

15:57
Demonstrating Empathy and Authority

18:03
Creating a Content Calendar and Choosing Platforms

20:51
Sample Content Calendar for Instagram and Twitter

When Barclay Crenshaw, previously known as the renowned house music DJ Claude VonStroke, chose to step back and realign his career, it marked a profound shift not just in his professional life but also in the music world. This episode of Elevated Frequencies is a must-listen for anyone feeling cornered in their current career trajectory and seeking inspiration for a more fulfilling path.

Barclay Crenshaw originally captivated audiences under the alias Claude VonStroke, carving out a career that spanned over two decades and included five albums. He was the creative powerhouse behind Dirtybird Records, an underground house label from San Francisco that evolved into an international festival, clothing, and music brand. In a bold move in 2024, Barclay stepped away from his label to dive back into his first loves: bass, dub, jungle, funk, and hip-hop. His journey serves as an inspiring beacon for those looking to make a significant career shift.

Many professionals, despite successful careers, find that their work no longer sparks their inner passion. Barclay's story stands as a powerful example for those aspiring to break away and pursue a path more in tune with their evolving interests and passions. This episode offers not just a glimpse into Barclay's unique transformation but also provides practical strategies for those contemplating their own career pivots.

We're excited to explore Barclay Crenshaw's narrative, detailing his courageous move away from Claude VonStroke and Dirtybird Records to embrace his authentic musical identity. This decision to return to his roots and his true self is filled with insights and inspiration for anyone wishing to reshape their professional life.

In this episode, we delve into the key moments and decisions of Barclay's career, underlining the significance of aligning one's work with true passions. We discuss the challenges and victories of such a substantial change, providing listeners with valuable lessons on embracing change, staying true to one's roots, and the delightful surprises that come with rediscovering one's passion.

Tune into Elevated Frequencies for an inspiring journey of transformation with Barclay Crenshaw, and discover the courage to navigate your own career pivot, regardless of your field or career stage. His story is a reminder that it's never too late to align your professional endeavors with what truly moves you.

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Luzi Tudor, an artist with a remarkable life story, shares her journey of resilience and courage. From fleeing communist Romania as a child to seeking asylum in various countries, Luzi's experiences have deeply influenced her music. She discusses the importance of finding peace and satisfaction, the role of recovery in her creativity, and the support of her parents. Luzi also emphasizes the power of meditation and the benefits of slowing down in a fast-paced world. She shares her upcoming projects and collaborations, highlighting her intention to make a positive impact through her music and brand. Want me to interview a specific artist? Let me know in the comments.

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