Explorez tous les épisodes du podcast EDGE with Brandon White
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Titre
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Building Piedmont Pennies - The Most Amazing Cheese Snacks with Becca Jordan Wright Founder of Piedmont Pennies
11 Mar 2026
01:01:29
About Becca Jordan Wright
Becca is the Founder and Owner of Piedmont Pennies, North Carolina's handcrafted cheese snack.
Born and raised in North Carolina, with a corporate background in Management Consulting and Big Tech, Becca's love for hospitality and food was finally realized when she launched Piedmont Pennies D2C in September 2020 during the global COVID-19 pandemic.
Becca's goal was to provide her community a way to "Stay cheesin" during the difficult times of COVID, and she enlisted the help of her fellow MBA classmates to "pinch pennies" and market.
Today, Piedmont Pennies is based in Charlotte, NC is sold in 20 stages from gourmet stores to large grocery stores and is always for sale a online at Piedmont Pennies.
Based on her Grandmother's recipe, these spicy cheese snacks are the perfect cross between a homemade cracker and a biscuit. They pair perfectly alongside a cold beer or glass of wine, and make the ideal charcuterie board addition for your savory snack lover.
Piedmont Pennies is a certified woman-owned food business by the Women's Business Enterprise National Council (WBENC).
Becca has her undergraduate and MBA from UNC, Chapel Hill.
Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
0 to $2 million in 2 Years with Elina Panteleyeva, Founder of Dood Woof
04 Feb 2026
00:53:58
Elina gives her playbook how she built Dood Woof from zero to $2 million in revenue in just 2 years. Completely bootstrapped and with no prior knowledge how to build a consumer product much less any product in the pet market.
About Elina Panteleyeva
Elina is the founder of Dood Woof, a fast-growing eCommerce brand built specifically for Doodle dog owners. After being laid off in 2023, she bootstrapped her business from zero to 7 figures in ~1 year with no investors.
Alongside running her brand, Elina helps other founders grow and scale their eCommerce businesses by teaching practical, proven strategies for standing out in crowded markets, building raving fan bases, and creating brands customers genuinely trust.
Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
How to Use the Seinfeld Strategy to Build Lasting Habits to Boost Your Productivity
17 Jul 2024
00:03:16
Jerry Seinfeld used this strategy to develop the daily habit of writing jokes.
Learn this simple productivity technique and build lasting daily habits that will boost your confidence, energy and productivity.
Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
5 Competitive Advantage Ideas for Your Barriers To Entry Slide in Your Business Plan
29 Sep 2022
00:11:31
Five competitive advantage ideas you want to include in your Barriers to Entry Slide in your business plan.
You may already have these or can set a goal to implement one or several of them to make it harder for your competitors to catch you.
Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
Eating Healthy with Jaclyn London Author of Dressing on the Side
28 Sep 2022
01:13:05
Eating healthy, myth busting some diets, "health foods" and learn a reasonable approach to eating for a healthy life.
About Jaclyn (Jackie) London
Jackie is a Registered Dietitian (RD), New York State Certified Dietitian-Nutritionist (CDN), author, brand consultant and media spokesperson in relentless pursuit of making better health and wellbeing accessible to all.
As the former Head of Nutrition & Wellness for WW (formerly, Weight Watchers), she was responsible for championing nutrition science through communication across consumer-facing programs, content platforms, strategic partnerships, consumer products and experiences. She also served as the brand’s consumer health & wellness media spokesperson, bridging the gap between scientific research into real-life application.
Prior to joining WW, Jaclyn served as Good Housekeeping’s nutrition director, responsible for the creation, execution, and oversight of the brand’s nutrition-related content across media platforms, including meal prep and planning content; nutrition and health news; food and beverage product reviews, and Good Housekeeping Seal applications in the food space.
In 2016, she championed the launch and strategic development of the Good Housekeeping Food and Nutrition Brand Lab and Good Housekeeping Nutritionist Approved Emblem and incubator program. Jaclyn served as nutrition and wellness media spokesperson, appearing on national TV segments on TODAY, Good Morning America, The Rachael Ray Show, The Dr. Oz Show, Inside Edition, and CBSN.
Jaclyn received her Bachelor’s degree in European History and Dance from Northwestern University; earned her Master’s degree in Clinical Nutrition and Dietetics from New York University, and was an adjunct professor in nutritional biochemistry at Touro College (NYSCAS).
Since pivoting to a career in media in 2014, Jaclyn’s focused on translating clinical and epidemiological research findings into digestible information and realistic, tangible strategies for anyone and everyone looking to live healthier, discover food freedom, and feel more like themselves.
Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
401k Part 20 - What Happens After the Safe Harbor Deadline
27 Sep 2022
00:09:25
Options to start a 401k plan for your company even after the Safe Harbor Filing Deadline passes.
Get Matt's help to set up or expand your company's 401k plan to start saving tax free. Visit him for a free call:
Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
KPIs You Should Be Tracking For Your Website
26 Sep 2022
00:18:51
KPIs and metrics you should be tracking for your website.
You'll get industry marketing website benchmarks so you can see where you stand with your website traffic and tips on how to improve your website metrics.
Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
How to Be Happier with Yourself
24 Sep 2022
00:12:26
A science proven way to how to be happier with yourself.
It's Kung Fu Friday where every Friday Brandon brings you an edge to reach your peak performance, backed by real science, so you can reach your goals.
Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
Estimating Market Size for your Business Plan...Correctly
22 Sep 2022
00:11:29
How to estimate the market size for your business plan. We cover the total addressable market, serviceable market, and your market share.
It's important when estimating market size for your business plan to launch a new company or your business plan to launch a new product or service in an existing company to do it correctly.
Brandon walks you through how to approach it and goes over a case study so you can see how it works with real numbers in this episode.
Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
Learn the Benefits of Drinking Tea with Nishchal Banskota Founder of Nepal Tea Collective
21 Sep 2022
01:07:43
Learn about the benefit of drinking teas, the difference in grades of tea and why it's important, and the business of tea.
Nish shares all this information as well as how and why he's building the Nepal Tea Collective.
About Nishchal Banskota Nish is a 2nd generation tea producer with a family lineage of 40 years in the tea industry. His entrepreneurial journey began when he was 17 and his aim is to get one million farmers out of poverty within their generation and within his lifetime.
Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
401k Part 19 - What is a Forfeiture Account in a 401k Plan?
20 Sep 2022
00:08:23
Learn what a forfeiture account is in a 401k plan, why it's important and what to do with one.
Get Matt's help to set up or expand your company's 401k plan to start saving tax free. Visit him for a free call
Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
Video Online Advertising with Stoic Yeti Founders Chris Knudsen and Dan Bischoff
19 Sep 2022
01:17:47
Learn how to build and run successful online video campaigns.
Learn how the Purple Mattress marketing campaign was so successful from the guys that did it.
And how they've been able to replicate the results with other brands. You'll leave with a ton of tips you can use to put video ads to work for your business.
About Chris Knudsen Chris Knudsen has spent his career building companies. He was the original CMO at Purple Mattress (PRPL). Before Purple was a household name, he established the company’s brand and marketing strategies. Chris’s innovation set the company on a path to achieve more than $1 billion in sales in less than four years.
Before then as the CMO at SEO.com, he established and grew the company’s B2B sales and marketing division. He also served as vice president of sales and marketing at Doba SMB and as vice president of eCommerce at Speaking Roses. In 2012, Chris co-founded 3DplusMe, which was acquired by WhiteClouds.
Chris earned his MBA from the Gore School of Business at Westminster College. He then returned as an adjunct instructor for ten years, teaching the capstone strategy course as well as courses in business plan development, search and social marketing, and entrepreneurship.
About Dan Bischoff As a former journalist, agency president, and marketing executive over customer acquisition at Purple Mattress, Dan Bischoff is an expert in direct-to-consumer marketing.
At Purple (PRPL), Dan was one of the company’s original employees. Over four years he launched and managed more than $300 million in digital and traditional advertising spend, resulting in over $1 billion in directly attributable sales. Today, Purple is a publicly traded company and one of the largest direct-to-consumer brands in the country.
Before Purple, Dan served as a marketing director for numerous companies, including SEO.com. He also founded Content Hook, a content marketing service provider. The agency sold to Utah Media Group in 2015.
Dan holds a bachelors degree in mass communications and public relations from the University of Utah.
Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
11 Qualities To Look For When Hiring New Employees
17 Sep 2022
00:11:58
Eleven qualities to look for when hiring new employees. These are used in addition to the technical or knowledge required for the specific position.
Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
How to Raise Venture Capital with Jason Caplain Co-Founder and General Partner of Bull City Venture Partners
12 Jul 2024
00:50:49
Jason talks how to raise venture capital and lessons learned from portfolio companies at Bull City Venture Partners.
Jason Caplain
Jason is a General Partner and Co-Founder of Bull City Venture Partners and has been a venture capitalist for over two decades. Prior to co-founding BCVP, Jason co-founded Southern Capitol Ventures. Previously, he was at Red Hat (NYSE:RHT) in their finance group through the successful IPO in 1999. Before joining Red Hat, Jason was at Harrison Hurley and Company, an investment banking and business-consulting firm headquartered in Providence, RI.
Jason is a board member at Levitate and Tiny Earth Toys and serves as a board observer at Spiffy and Viably. Past Board or Observer seats include ChannelAdvisor (NYSE:IPO), Circonus (acquired by Apica), Contactually (acquired by Compass), DoublePositive (acquired by OSG), Etix (management-led buyout), Medfusion (acquired by NextGen Healthcare), ServiceTrade, Synthematix (acquired by Symmx Technologies) and WeddingWire (acquired by Permira).
He is also on the Investment Advisory Board for Virginia Venture Partners, consistently the most active seed investor in Virginia.
Jason received his BS in Finance from Bentley University. He lives in Raleigh, NC with his wife, son and two daughters.
Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
The Power of Kawaii to Increase Your Focus
16 Sep 2022
00:11:34
A Kawaii image study that showed how looking at cute images can increase your focus and performance. Brandon describes exactly how you can use a quick exercise to increase your focus and performance.
Check out this episode's video on the YouTube channel to view ten adorable puppy and kitten pictures that will prime you for peak performance in less than 2 minutes.
Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
Paying in Gold with Jason Cozens CEO of Glint
15 Sep 2022
01:07:45
Using gold as a currency, why it may be better than any other method of payment, and why Jason started Glint.
About Jason Cozens Jason has twenty years' experience within the eCommerce, technology and digital marketing sectors. Previously, he was Founder of digital agencies Visuality and Bite and online gold bullion dealer GoldMadeSimple.com
Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
7 Business Plan Must Haves
14 Sep 2022
00:15:17
Seven business plan must haves whether you're starting a new business, launching a new product or service in a business, or updating your business plan to get ready for next quarter or next year.
Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
401k Part 18 - SEP IRA vs. 401k
13 Sep 2022
00:10:09
Learn how the SEP IRA and a regular 401k are different and the advantages of having one over the other
Get Matt's help to set up or expand your company's 401k plan to start saving tax free. Claim your assessment:
Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
How Net Promoter Score is Calculated
12 Sep 2022
00:07:53
Learn how to calculate your Net Promoter Score.
If you would like the Net Promoter Score Calcuator Google spreadsheet that Brandon mentions in the episode simply send Brandon an email at B@BrandonCWhite.com with "NPS Google Spreadsheet" in the subject line and he'll send it to you for free.
Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
Building a Snack Company with Betty Lu Founder of Confetti Snacks
08 Sep 2022
01:22:02
Betty shares her story how she was traveling around the world on a planned nine year trip with her Mother when she cut it short because of an unexpected a-ha moment she had at the top of a mountain with her healthy homemade snacks.
Betty shares how she went from an idea, how she raised venture capital money for the idea and is turning that idea into a world wide healthy snack company.
About Betty Lu Betty is the founder and CEO of venture backed Confetti Snacks based in Singapore and New York City. Confetti crafts award-winning tasty gourmet snacks made from nutrient dense vegetables in exotic flavors inspired by scrumptious world favours that celebrate diversity and inclusion. The scrumptious plant-based snacks are colorful, vibrant and made from real sliced veggies and fruit.
The snacks are tasty, an excellent source of vitamins and minerals, gently upcycled from imperfect produce or crop surplus to alleviate food waste. Confetti elevates rescued colorful produce to tasty nutritious snacks with a longer shelf life to protect food security.
Top line growth is pegged to ending global hunger with partners like UNICEF, Red Cross, and UN's World Food Program, homeless shelters, orphanages, and the Ukraine refugee crisis to provide emergency food aid to communities facing severe malnutrition due to poverty, war, refugee crisis, drought, famine, or natural disasters.
Confetti Snacks is currently distributed in leading supermarket chains, convenience, specialty stores, food service, schools, universities, healthcare, vending machines, luxury hotel mini bars, and office pantries of MNCs. Channels include 7-11, Shell, Mandarin Oriental, Hilton, Cold Storage, Jasons Marketplace, Selected NTUC Fairprice and Xtra Hypermarkets, Ryan's Grocery, Taste Gourmet Market, Everyday Vegan, Panda Mart and Red Mart.
Corporate clients include Google Campus, Visa, UPS, Bloomberg, Lazada, Enterprise Singapore, DBS bank, UOB. In America, Confetti is listed in the largest food distributors of UNFI, US Foods, Gordon Food Service, Pod Foods, and seeing strong traction and growth in grocery channels and specialty stores across the states of New York, Illinois, Michigan, Texas, Colorado, Pacific Northwest, and California.
Betty is an avid scuba diver, paraglider pilot, world traveler and believes that thoughtful snacking can change the world.
Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
Radical Digital Transformation to 10X Your Company with Chris Hood Head of Business Innovation & Strategy at Google
07 Sep 2022
01:12:00
Digital transformation, what it means, why you need to understand it or risk getting beat by your competition.
They discuss case studies of companies doing digital transformation right, what they're doing and how you can replicate it for your company to 10x your results.
About Chris Hood Chris is a digital strategist, technology entrepreneur, and innovation executive with over 35 years of experience in online business development and transformation
Currently, Chris is Head of Business Innovation & Strategy at Google. His thought leadership and strategic insights on digital and business transformation have fueled countless enterprises’ digital success.
At Google, he keeps a pulse on the media and entertainment industry with strategic participation in Google's industry solutions and developing incredible digital experiences across all of the mediums. Chris also hosts That Digital Show, a weekly business podcast for Google Cloud.
Previously, Chris Hood worked as a Director for Fox Broadcasting where he developed storytelling technologies and innovated new mechanisms for viewers to engage with television content for shows like Glee, Gotham, Sleepy Hollow, The X-Factor, and American Idol. His work included the development of TV Everywhere products and interactive media platforms for streaming services.
Chris also teaches in the Information Technology department for Southern New Hampshire University and Colorado Technical University.
Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
401k Part 17 - Case Study Business Owner Saves Six Figures in Their 401k Plan
07 Sep 2022
00:30:38
A real world case study where the business owners saved over $150,000 in their 401k plan.
Learn how the company is set up, what they did to maximize their 401k plan and how you can do the same thing to save more money in your 401k with your company.
Get Matt's help to set up or expand your company's 401k plan to start saving tax free. Visit him for a free call
Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
How to Get Your Net Promoter Score
05 Sep 2022
00:06:44
How to quickly and easily get your company's Net Promoter Score (NPS)
Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
How I Built a Better Baby Wagon with Tiffany Ramachandran Founder of Joey
01 Sep 2022
01:11:57
Tiffany shares her "how I built this "story of how she's building Joey, a modern family brand whose first product is an amazing stroller wagon for kids that does it all.
You'll leave with some tips on brand, design, and growing a company that you can use in your business.
About Tiffany Ramachandran Tiffany is the Founder & CEO of Joey, a modern family brand for parents who want to find a better way for their families to experience the world.
She is a mother of 3 and kick started her career in the finance world after college graduation.
Prior to launching Joey, Tiffany was an early employee of Uber, helping launch Uber Eats in several markets, and Warby Parker.
Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
The Fishing Rod Business with Ron Buffington Co-Founder and CEO of JLS Rods
18 Apr 2024
01:01:30
Learn about the fishing rod business and what makes a great light tackle saltwater fishing rod.
About Ron Buffington and JLS Rods Ron is a light tackle charter guide and CEO and Founder of JLS Rods.
JLS Rods started as a custom rod company and while they still offer custom rods they have now turned to manufacturing their own line of saltwater fishing rods.
At JLS all rod blanks are made in the USA as well as all and assembly.
JLS makes saltwater fishing rods for serious anglers wanting a no nonsense rod. From concept to your hand you can be assured JLS pays attention to every detail to make sure you have the best fishing rods to catch more and big fish.
Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
3 Cash Flow Metrics You Must Monitor to Grow Your Company
31 Aug 2022
00:14:13
Three cash flow metrics that you must monitor if you want to be able to successfully grow your company and sales.
Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
401k Part 16 - What is a prototype plan document for Your 401k Retirement Program?
30 Aug 2022
00:07:48
What a prototype plan document is and how it can help you in your 401k plan strategy with your company.
Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
How to Get Customers to Love Your Brand with Dr. Aaron Ahuvia
29 Aug 2022
01:12:06
How you can boost your brand by getting people to love it. What love means for your brand and some tips you can use to create brand love.
About Dr. Aaron Ahuvia Dr. Ahuvia is the world’s leading expert on brand love, i.e. how love works when we love brand, product, or anything else that isn’t a person.
He is a Professor of Marketing and research psychologist at the University of Michigan-Dearborn. He has been ranked 22 in the world for research impact in consumer behavior and is ranked in the top 2% of all scientists by a Stanford University study.
In his new book The Things We Love: How Our Passions Connect Us and Make Us Who We Are (published by Little, Brown), Professor Ahuvia takes a deep dive into our mysterious, tangled relationships with loved objects and activities, including loved brands and products.
Aaron got his PhD at Northwestern’s Kellogg School of Management where he worked with Philip Kotler before starting as a marketing professor at the University of Michigan.
Aaron has worked with leading companies including Google, Samsung, Maybelline, Procter & Gamble, Audi, General Motors, Microsoft, Ford, GfK Market Research, and Gucci, among others. His research has been quoted in Time, The New York Times, The Wall Street Journal, and he has been a guest on the Oprah Winfrey Show.
Most recently, he is the author of The Things We Love: How Our Passions Connect Us and Make Us Who We Are, published by Little, Brown.
Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
Alternative to Adderall That Increases Concentration, Focus and Productivity
26 Aug 2022
00:38:13
Brandon shares his results from his four week experiment taking L-Theanine and Caffeine. He shares the specific protocol that offers an alternative to Adderall that increases concentration, focus and productivity.
He also shares some scientific studies done with L-Theanine and caffeine that backs up the results.
Effects of L-Theanine Administration on Stress-Related Symptoms and Cognitive Functions in Healthy Adults: A Randomized Controlled Trial Nutrients. 2019 Oct; 11(10): 2362. Url: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6836118/
Effect of Green Tea Phytochemicals on Mood and Cognition Current Pharmaceutical Design Journal, Volume 23, Issue 19, 2017, Page: [2876 - 2905]. Url: https://pubmed.ncbi.nlm.nih.gov/28056735/
The combined effects of L-theanine and caffeine on cognitive performance and mood Nutritional Neuroscience Journal, Pages 193-198 | Published online: 19 Jul 2013. Url: https://pubmed.ncbi.nlm.nih.gov/18681988/
Caffeine Enhances Memory Performance in Young Adults during Their Non-optimal Time of Day Frontiers in Psychology Journal, 14 November 2016, Sec. Cognition.
Caffeine: Cognitive and Physical Performance Enhancer or Psychoactive Drug? Current Neuropharmacology, 2015, 13, 71-88.
Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
How to Get Answers From Your Data with Ahmed Elsamadisi Founder of Narrator AI
25 Aug 2022
00:55:03
How to set up your data stack so you can answer questions like "What three things happen in our customer's journey that leads to customers with the highest LTV".
About Ahmed Elsamadisi Ahmed Elsamadisi is the Founder and CEO of Narrator.ai, a data modeling platform allowing companies to make better business decisions with their data.
He started his career at Cornell’s Autonomous Systems Laboratory building algorithms for autonomous vehicles and human-robot interaction. He then joined Raytheon to develop AI algorithms for missile defense, focusing on tracking and discrimination.
In 2015, Ahmed joined WeWork as the first hire on their data team. He built their data engineering infrastructure and grew the team to forty data engineers and analysts.
Since staring Narrator Ahmed has graduated the from the startup accelerator Y Combinator in 2017 and was named in Forbes's 30 under 30 list of 2021.
Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
Jeff Bezos' Two Types of Decisions and How They Can Help You
24 Aug 2022
00:08:49
Two types of decisions Jeff Bezos laid out in his 2015 Amazon yearly letter to investors.
You'll learn the two types of decisions Bezos describes, the decision making approach to each one and how you can apply the framework to your company to make the best decisions.
Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
401k Part 15 - The Custodian You Should Use for Your 401k Plan
23 Aug 2022
00:06:36
What custodian you should use for your 401k plan and why.
Get Matt's help to set up or expand your company's 401k plan to start saving tax free here.
Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
How to Accomplish Your Goal
19 Aug 2022
00:12:55
Scientific evidence on how you can accomplish a goal you set for yourself or your business.
Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
What If Something You Believed About Yourself Turned Out Not to Be True? with Shanna Nardone Founder of Maternal Grove
19 Aug 2022
00:53:47
We talk about what opportunities can come your way if something you believed about yourself or your business turned out not to be true?
When you're finished listening to this episode you'll feel a world of possibilities unleashed.
About Shanna Nardone Shanna Nardone is a Certified Life Coach and the founder of Maternal Grove. Her company is focused on self discovery, empowerment, and individual growth, with a foundation of over a decade of marketing, communications, and engagement work for various corporations.
As a woman, wife, mother of two, entrepreneur, and more, Shanna learned first hand the importance of finding acceptance within herself to live a spacious and balanced life. She chose to stop allowing societal pressures to define what it meant to be a “good mom” and started living an authentic life for herself.
Shanna’s belief is that all maternal figures have the same right to live a personally fulfilling life as the rest of the members of the household do.
Her mission is to support other maternal figures in rediscovering and reconnecting with themselves, creating boundaries, prioritizing themselves and their time, and exploring new outlooks to live their best lives. Shanna continues to share her developed tools and services to maternal figures, consistently empowering them to shift from surviving to thriving in their everyday lives.
Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
Zero to 1: Step by Step Formula to Turn Your Idea into a Company with Thomas Lundgard Co-Founder of Midday Superfoods
12 Apr 2024
01:12:56
Thomas dropped into our studio and gives the step-by-step on how he and his co-founder took Midday Superfoods from Zero to One and thousands of customers.
About Thomas Lundgard Thomas Lundgard grew up in Half Moon Bay, California, where he began surfing at age 15 at the legendary local surf spot called Mavericks.
He's a serial entrepreneur. He and his brother co-own Tommy Tsunami Surf School located in Half Moon Bay, CA , he is an avid cryptocurrency investor and Co-Founder of Midday Superfoods.
Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
401k Part 14 - ROBS 401k - Using Your 401k to Fund Your Business with Matt Ruttenberg
16 Aug 2022
00:09:45
In this episode Matt and Brandon talk about a ROBS 401k and how you can use it to fund your business. This could be to start up your business and provide cash flow vs. having to raise money from investors.
About 401k Expert Matt Ruttenberg Matt Ruttenberg is a third generation financial entrepreneur, 401k expert, and CMO and Shareholder of Life, Inc. Retirement Services.
Get Matt's help to set up or expand your company's 401k plan to start saving tax free here. https://lifeincrs.com/edge-podcast/
Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
Net Promoter Score Introduction - The Most Important Question to Ask Your Customers
15 Aug 2022
00:05:33
An introduction to Net Promoter Score (NPS). Why Net Promoter Score is the easiest and most important marketing metric you can measure with your customers.
Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
Situational Awareness with Former Army Special Forces Instructor Jameson B.
12 Aug 2022
00:58:54
Jameson shares his story about becoming part of the US Army's Special Forces, what he learned when he was overseas in Iraq and Afghanistan and his biggest revelation that scared the heck out of him from learning to be a SF instructor.
Between cities reducing police forces, political unrest, protests that pop up in a minute, cyber crimes on the rise, and a world at war with one another, educating yourself about situational awareness and learning safety tactics, techniques and procedures has never been more important than now.
Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
Best Business Software to Use to Run Your Business
11 Aug 2022
01:00:17
We pull back the curtain and share what business software we're using to run our company and why we love it.
We also talk about software we've swapped out and replaced with new apps and why.
You'll walk away with some great suggestions on software you can use for your business.
GSuite. Use the link to get two free weeks and Email Brandon for a code to get 10% off. B at Brandon C White dot com https://referworkspace.app.goo.gl/9XTA
Capital One Spark Credit Card Special Offer https://capital.one/3PjWXPM
Disclaimer: Some links contain affiliate links where we earn a commission if you sign up. We only promote things we use and the money goes to support the podcast.
Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
Turning a Tailgate into an Entire Business with Tyler Green Co-Founder of Cache
10 Aug 2022
00:47:09
Tyler shares this "how we built Cache story". He shares lessons learned building a product company and the challenges they've had to overcome.
About Tyler Green
Tyler and his brother were born and raised just outside the treeline of the Wasatch-Cache National Forest in Utah. They’ve always had skiing, mountain biking, backpacking, fly fishing, and just about every other outdoor activity right in their own backyard.
They took some time to travel the country and returned to Utah. What they found was that the love for outdoors spreads far and wide to those who seek to find it.
Their passion for adventure, paired with their combined professional background in sales, athletics, and marketing has uniquely positioned them to develop and introduce a groundbreaking innovation to the industry—the Basecamp System. The world’s first modular tailgate system.
The Cache Story
It was during a late night brainstorm at the family cabin with their late dad, Jeff Green (The Jeffrey Cooler) that they came up with the concept for the Basecamp System.
They'd always been a truck family, and had spent many hours sitting on open tailgates together sipping cold ones, and watching the sun go down.
Co-founder Dillon Green had the idea to create the worlds first locking tailgate pad for bicycles– but it wasn’t until he took the idea to the family that it expanded into the worlds first modular tailgate system.
What if, their father theorized, we could transform a tailgate from essentially wasted space into a functional hub complete with chairs, a cooler, and more?
The idea stuck, and within a few months they had a tech pack and initial prototype ready to roll! However...
In early 2017 their world came to a screeching halt when their father, Jeffrey Allen Green, passed away unexpectedly.
After a period of mourning, they came back more determined than ever to make Cache and the Basecamp system a reality in order to bring their father’s idea to life and honor his legacy.
After years of work finalizing the design and materials, attaining our patented status, and partnering with a trusted factory, they're aproud to say they have product in over 40 states across the US.
Listen to this episode to hear the full story, lessons learned and how they're scaling Cache.
Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
401k Part 13 - 401K Cash Balance Plans
09 Aug 2022
00:11:03
All about 401k cash balance plans and how they allow you to save more money than you've been told in your 401k's.
Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
Email Modeling
08 Aug 2022
00:15:46
How you can use email modeling to know how much money you can make each time you send an email to your list and as importantly how you can predict how much money you'll make.
Email Brandon at B at Brandon C White dot com with "Episode 371 Spreadsheet" in the subject line to get free access to the spreadsheet he uses in this episode.
NOTE: If you would rather have someone build your business plan, pitch deck and financials for you, reach out to Brandon directly at B at BrandonCWhite.com
Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
Achieve Your Peak Performance Fitness Goals
05 Aug 2022
00:10:43
Two scientific studies that show how you can trick your mind into achieving performance beyond what you thought you were capable with your fitness and in your everyday life.
And how you can take these proven principles and use them in your business to hit sales and other goals that may have seemed impossible.
Don't miss your chance to elevate your game.
If you enjoy this episode please forward it to a friend or colleague that can benefit from it.
Influence of Competition on Performance and Pacing During Cycling Exercise Jo Corbett 1 , Martin J Barwood, Alex Ouzounoglou, Richard Thelwell, Matthew Dicks, September 2011, Medicine and Science in Sports and Exercise 44(3):509-15 Affiliations : University of Portsmouth, Portsmouth, United Kingdom.
Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
How I Built a Web3 Business with Mark Miller CEO of LabelCoin
04 Aug 2022
01:16:09
How I built this episode. How Mark went from musician, to artist promoter to founding a Web3 company in the music business.
About Mark Miller Mark Miller is the founder and CEO of Labelcoin. Labelcoin is the web3 Robinhood of music – a revolutionary song exchange that lets fans invest in the next big song. They are ushering in a new era for the music industry by bringing artists’ future revenue forward to the present with this simple mission: stamping out artistic poverty.
After spending 10 years as a touring recording artist, Mark leveraged that experience to launch Brave Enough Artist Agency in 2016 (National booking agency for artists and speakers), Brave Enough Productions in 2019 (Photography and videography for artists to elevate their brand), Taikai Esports in 2020 (Collegiate and Community Esports Tournaments, VR Pop-Up events), and now – Labelcoin, where he serves as the CEO.
Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
How to Build a Membership Program into Your Business with Ward Sandler Co-Founder of MemberSpace
03 Aug 2022
01:05:08
How any business can build a membership program into their product offering to provide recurring revenue.
Ward also shares how MemberSpace started, how they've bootstrapped it and how they've been able to grow like mad.
About Ward Sandler Ward Sandler is the CEO of MemberSpace - a software as a service (SaaS) company that enables creators to turn any part of their website into members-only with just a few clicks.
MemberSpace's mission is to help entrepreneurs build a sustainable membership business (without coding) anywhere on the internet.
Ward and his co-founder Ryan started MemberSpace in 2015. They have helped thousands of people around the world generate tens of millions of dollars from their members.
Prior to starting MemberSpace, Ward did website and software consulting for four years while teaching himself how to code. He helped design everything from simple websites on Squarespace to custom software applications with Ruby on Rails.
Prior to consulting, Ward was a top sales account manager at Thomson Reuters selling enterprise tax software to Fortune 1,000 companies
He graduated with a B.S. in Business and Technology from Stevens Institute of Technology in Hoboken, New Jersey and currently resides in Honolulu, HI.
Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
How to Grow Your Network by Hosting a Cocktail Party with Nick Gray Author of the 2-Hour Cocktail Party
28 Mar 2024
00:48:39
Learn how to build big relationships by hosting small cocktail parties.
ABOUT NICK GRAY Nick Gray is an entrepreneur and best-selling author living in Austin, Texas. He started and sold two successful companies: Flight Display Systems and Museum Hack. Nick is the author of The 2-Hour Cocktail Party, a step-by-step handbook that teaches you how to build big relationships by hosting small gatherings.
Over 75,000 people have watched his TEDx talk about why he hates most museums. He’s been featured in The New York Times, The Wall Street Journal, and New York Magazine called him a host of “culturally significant parties.”
Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
401k Part 12: Can Your Kids Contribute to Your Company’s 401k Plan
02 Aug 2022
00:11:13
Beleive it or not you're kids can contribute to your 401k Plan. We talk about how to do it and how much extra you can save in your 401k.
Get Matt's help to set up your company's 401k plan to start saving tax free here >>> https://lifeincrs.com/edge-podcast/
Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
Marketing vs. Sales
01 Aug 2022
00:08:37
What's the difference between sales and marketing? You get the answer to this question in this episode.
Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
How I Built a Light That's Changed the Beauty Salon Business with Mary Harcourt of CosmoGlo Light
29 Jul 2022
00:57:59
Mary shares her story of how she built and sold her eye lash salon in L.A. so she could build a beauty salon light that is changing the beauty salon industry.
She drops tons of business tips and lessons learned that will give you an edge in your business.
About Mary Harcourt Mary grew up on the East Coast and was born with an adventurous soul. Between drives to New York and Atlantic City, hiking up waterfalls in Pennsylvania, and going to find the nearest beach, Mary lived life with an exploration mindset from the start.
After settling down in Los Angeles, Mary bought a salon and grew her business over 5+ years into the area’s leading eyelash extension spa. She ran a fully staffed, fully booked, 5-star Yelp-reviewed salon.
With lots of lashing/client time on her hands, she imagined what the perfect light for lashing would look like, what it needed to do, and how to get away from lights made for other industries.
There was not a light made for lashing, and she’d tried everything: makeup lights, photography lights, Ikea lamps... nothing fixed the issues she’d had as a lash artist. She knew that if she was frustrated and struggling, everyone around her must be too. She tried to imagine what that process of building her perfect lash light would be like.
When Covid hit in 2020, Mary’s salon was shut down by the state of California for 9 months. We all know this feeling, and Mary ate a whole king-size bar of chocolate, drank some wine, then cried it out for a week. Next, she got down to business and pivoted - Mary knew lashing would be back, but right now she had the one thing she’d never had: the gift of time and a free schedule.
Unable to work, no ability to travel, and a head full of ideas - the rest is history., and the CosmoGlo Light was launched in 2020.
Mary is just like you. She's an artist navigating the world, encountering obstacles, and finding ways around them!
She took an unplanned situation and turned it into a remarkable product. If she can change the world with an idea thought up in a lash room, you can too! You just have to be willing to take the leap and go for it.
Listen to the episode to hear her story, you'll be inspired and hear a ton of tips from her lessons learned that will help you and your business!
Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...