A recent survey launched by Aleyda Solis highlights key SEO threats, with Google's updates, self-preferencing, and AI Overviews at the top of the list. The study reveals that AI advancements are reshaping search engine dynamics, and SEO is more difficult than ever. 

Google declares that low-quality traffic will not impact search rankings. The company affirms that links and site traffic do not negatively influence a site's trustworthiness but that ranking factors prioritize valuable, relevant content over traffic metrics.

Google's Senior Search Analyst, John Mueller, confirmed that core algorithm updates do impact AI Overviews, giving us a better understanding of how AI is being incorporated into Google's search results. 

Be sure to hit that play button for our in-depth analysis of this week's news and latest insights into the world of search here on the EDGE of the Web!

News from the EDGE:

[00:04:31] According to a Survey: Top SEO threats include Google updates, self-preferencing, and AI overviews

[00:15:53] Google Explains Why Site Traffic Doesn't Impact Rankings

[00:19:16] EDGE of the Web Title Sponsor: Site Strategics

[00:20:05] Google Confirms Core Updates Affect AI Overviews

Captain Obvious: 

[00:21:43] AI Empathy

AI Blitz:

[00:26:09] Reports: Perplexity ads to launch in Q4

[00:27:18] OpenAI warns California's AI bill threatens US innovation

AI Tools:

[00:30:09] Evaluating 7 AI video generators while waiting for OpenAI's Sora

[00:31:17] EDGE of the Web Sponsor: Inlinks

Barry Blast from Search Engine Roundtable:

[00:32:49] Google August Core Update Helpful Content Surge Charts

[00:34:52] Hardbacon Announced Closure Day Before August Core Update, Then Sees Traffic Surge

[00:36:57] Google Overhauls Video SEO Docs With More Details

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Resources: 

• According to a Survey: Top SEO threats include Google updates, self-preferencing, and AI overviews
• Google Explains Why Site Traffic Doesn't Impact Rankings
• Google Confirms Core Updates Affect AI Overviews

• Reports: Perplexity ads to launch in Q4
• OpenAI warns California's AI bill threatens US innovation
• Evaluating 7 AI video generators while waiting for OpenAI's Sora
• Google August Core Update Helpful Content Surge Charts
• Hardbacon Announced Closure Day Before August Core Update, Then Sees Traffic Surge
• Google Overhauls Video SEO Docs With More Details

Follow Us:

X: @ErinSparks

X: @MordyOberstein

X: @TheMann00

X: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

We have the CEO of Team Odeon, Ori Zilbershtein, back for his second interview this week. In this episode, we explore the growing threat of negative SEO and fraudulent DMCA case claims, which are growing at a staggering rate. Learn what's causing the spike in SEO scams as we dive into the scammers' minds in an attempt to understand their motives. Finally, we look at the steps Google has taken to mitigate negative SEO. Join us on episode 708 as we address the increasing number of SEO scams you must look out for here on the EDGE of the Web!

[00:03:48] Reintroducing Ori Zilbershtein

[00:04:57] Fake DMCA Case Claims

[00:15:09] How AI Has Progressed the Scale of DMCA Scams

[00:16:50] EDGE of the Web Title Sponsor: Site Strategics 

[00:23:29] What Google is Doing to Combat Negative SEO 

[00:27:46] EDGE of The Web Sponsor: Wix

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wix

Follow Our Guest

Twitter: https://x.com/OriZilbershtein

LinkedIn: https://www.linkedin.com/in/orizilbershtein

Resources

Team Odeon

Ars Technica Article

Coming back for his second segment of this interview series is Marketing Lead and Demand Generation Manager at iPullRank, Garrett Sussman. We explore the psychology behind consumer intent and assess how SEOs can implement a content strategy that addresses the various cognitive biases. Learn why the strength of a brand will contribute to user bias across the SERP and how even Google shows bias in brands. Communication is king in marketing, learn how to best connect to your audience past a wall of bias this week on the EDGE of the Web!    

Key Segments:

[00:03:53] Reintroducing Garrett Sussman 

[00:04:57] What are AI Overviews on the SERP? 

[00:07:37] Understanding Consumer Intent

[00:11:01] Garrett's Cognitive Bias Concepts 

[00:13:11] EDGE of the Web Title Sponsor: Site Strategics

[00:23:25] Serving Consumer Bias

[00:27:00] EDGE of The Web Sponsor: Wix 

[00:32:24] Can You See Bias Through Analytics?

[00:39:31] Final Thought From Garrett

Has AI Fallen Off?

Erin embarked on a sun-filled beach getaway this week. However, fear not, because Mordy and Jacob have taken up the reins to tackle the news for this week. The duo talk Google news, and why they can't stand SGE. Plus, a decline in ChatGPT satisfaction, could AI be getting dumber? Jacob and Mordy aren't at the beach but they are drowning in AI… Is this becoming an AI podcast… who knows, but what we do know is we've got another great episode here for you on News From the EDGE!

News from the EDGE:

• [00:03:28] Google's Core Web Vitals INP Issues Email Causing Concern
• [00:12:25] Google On Fixing Discovered Currently Not Indexed
• [00:16:40] EDGE of the Web Title Sponsor: Site Strategics
• [00:17:42] AI vs. Humans - The SEO Content Experiment

AI Blitz:

• [00:25:34] Google expands Bard to more countries, more languages and adds new features  
• [00:26:36] Is ChatGPT Getting "Dumber"? Usage Drops As Users Complain 
• [00:29:17] Poll Shows We're Using Google Search Generative Experience Less Often 
• [00:32:20] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

AI Tools:

• [00:35:28] Time Hero
• [00:37:04] Supermeme

Barry Blast from Search Engine Roundtable:

• [00:39:53] Google Search Ranking Algorithm Update & Volatility Explodes This Weekend
• [00:41:21] Google Will Pass Along Feedback From Publishers Around Canonical vs Noindex For Syndication Partners

Thanks to our sponsors!

• Site Strategics https://edgeofthewebradio.com/site    
• Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

• Twitter: @ErinSparks
• Twitter: @MordyOberstein
• Twitter: @TheMann00
• Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

Glenn Gabe, a leading authority in the SEO industry, joins host Erin Sparks on this episode of The EDGE. Glenn has over 27 years of experience in SEO, and is a key educator in the field. In this episode, Glenn shares his insights on how to stay ahead of the curve in SEO. There's so many insider tips wrapped up in this one folks. Google updates, SERP, blogging and more all on this exciting feature of The EDGE of The Web Podcast!

Key Segments:

[00:02:31] Introducing GSQI SEO Consultant, Glenn Gabe 

[00:07:54] What Sparked Glenn to Begin Educating the SEO Community?

[00:10:30] Choosing Impactful Topics When Writing Blog Posts 

[00:14:04] Is Volatility on Google Higher Than Ever?

[00:19:26] EDGE of the Web Title Sponsor: Site Strategics

[00:20:11] What Tools Does Glenn Use To Retrieve Data? 

[00:23:06] What Kind of 'False Flags' Arise in SEO?

[00:33:21] EDGE of The Web Sponsor: Wix 

[00:34:03] How Should You Focus on Tracking SERP Features?

Thanks to Our Sponsors!

Site Strategics http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wix

Follow Our Guest

https://twitter.com/glenngabe

https://www.facebook.com/gsquaredinteractive

https://www.linkedin.com/in/glenngabe/

https://mas.to/@glenngabe

Honorary member of the EDGE, Barry Schwartz, joins the show to discuss what other than Google! There's some major social media news with the launch of Threads from Meta, and some crazy statistics that come with it. Plus, it's time to channel your inner Schwarzenegger, AI just got a little more terrifying. AI is everywhere, Google is calling the shots, and Threads is smashing records! Lots of exciting news for you on this week's rendition of News from the EDGE!

News from the EDGE:

[00:03:14] Google Details SEO Guidance for Content Syndication Partners

[00:12:55] Google Ads Launches New Tool to Help Marketers Connect With Gen Z

[00:16:00] Threads Reaches 100 Million Members in Record Time

[00:19:45] EDGE of the Web Title Sponsor: Site Strategics

[00:20:40] Google Analytics Violates GDPR, Says Swedish Watchdog

AI Blitz:

[00:21:53] Code Interpreter Comes to all ChatGPT Plus Users - 'anyone can be a data analyst now' 

[00:22:45] OpenAI Introduces a Team Dedicated to Stopping Rogue AI

[00:23:59] Google Calls for Public Discussion on AI use of Web Content

[00:27:53] EDGE of the Web Sponsor: Inlinks

AI Tools:

[00:29:10] Voice Jacket

[00:29:24] Memento AI

[00:30:58] Dectopus 

Barry Blast from Search Engine Roundtable:

[00:32:16] Google Ads to Remove Examples From Legal Requirement Policies

[00:33:29] Google Search Ranking Algorithm Update & Volatility Super Heated

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

Is extending your website content to an international audience right for your brand? International SEO expert Gemma Houghton joins the EDGE once again to discuss the strategies and steps needed when expanding an organization into the international SEO realm. Likewise, why it's crucial to consider culture and diverse perspectives when translating your website for an international audience. Join us on a global journey as we explore international SEO during this episode of The EDGE of the Web Podcast!

Key Segments:

[00:03:12] Introducing Director of Marketing at Web Certain, Gemma Houghton

[00:04:40] How do you enter the international SEO space with a client?

[00:07:03] The best way to structure international website URL

[00:10:00] What is hreflang and what does it signal to search engines?

[00:15:59] What practices should an organization consider when deploying international SEO?

[00:18:47] EDGE of the Web Title Sponsor: Site Strategics

[00:19:48] Differentiation of content based on culture when translating websites for international SEO? 

[00:29:38] EDGE of The Web Sponsor: Wix  

[00:30:17] Where does AI fit in international SEO? 

[00:34:14] Understanding the importance of E-E-A-T when translating a website

[00:36:47] Gemma Houghton's pro tip in international SEO

Thanks to Our Sponsors!

Site Strategics http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wix

Follow Our Guest

https://twitter.com/GemHoughton 

https://www.linkedin.com/in/gemmahoughton/

The triad is back amidst Jacob's return… but also joining the show this week is Toronto based SEO consultant Jess Joyce to discuss some recent Google changes that are leaving Canadians high and dry. Plus, recent changes that make you wonder, is Twitter tumbling to a point of no return? More AI, More Google, and all things SEO on this feature of News from the EDGE!

News from the EDGE:

[00:03:18] Google removes Canada news links in response to Online News Act

[00:17:15] Twitter Didn't Just Block Unregistered Users, It Blocked Google Search 

[00:21:52] EDGE of the Web Title Sponsor: Site Strategics

[00:22:45] Ultimate Member WordPress Plugin Vulnerability Allows Full Site Takeover

[00:25:34] GA4 Readiness: 23% Have Fully Adopted, 50% Still Learning, 16% Yet To Begin

[00:27:23] EDGE of the Web Sponsor: Inlinks

AI Blitz:

[00:28:41] AI is going to be used to decipher ancient languages 

[00:28:51] AI is going to tackle climate change

AI Tools:

[00:29:40] Supertools

[00:29:54] Submagic 

Barry Blast from Search Engine Roundtable:

[00:31:10] Barry Blast 1: Google's search generative experience shows local store inventory

[00:32:31] Barry Blast 2: Google Analytics UA 3 is still collecting data, but Google says not for long 

[00:33:17] Barry Blast 3: Google search showing 50% fewer Twitter URL's after Twitter blocked unregistered users

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

Jacob's off this week, and the two annoying ones go at it…..at the News from the EDGE, of course! We take on AI warnings from Gary Illyes, and news from Google about things new and gone……And to tie this all up in a bow, we cover the fact that a study shows that developers who are TRAINING AI are actually cheating and using AI to train AI. Yeah - that's happening. Nothing could go wrong there

Giving the news from the upcoming Skynet, for the end of June 2023.

News from the EDGE:

[00:05:29] There's something new in Google Search Console

[00:09:55] EDGE of the Web Title Sponsor: Site Strategics

[00:10:26] There's something gone from GA4

[00:13:46] And YouTube says - "No More Confusion" from Fan Accounts

[00:16:02] EDGE of the Web Sponsor: Inlinks

AI Blitz:

[00:17:05] Google's Gary Illyes: Don't Use AI & LLMs To Diagnose SEO Issues

[00:20:00] AI Topics From Google Search Central Live Tokyo

[00:22:46] Study shows developers training AI are using AI

AI Tools:

[00:25:22] 5 Useful ChatGPT Plugins 

[00:27:20] Automatically Generate FAQ content 

[00:29:08] Turn Your Data into Meaningful Narrative

Barry Blast from Search Engine Roundtable:

[00:30:37] Google Search Ranking Volatility Exploding Today - Where Is The Confirmed Algorithm Update?

[00:32:21] Google: Launching A New Domain Before Migrating Content To It Reduces Some Risk

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

In this episode, Director of Marketing at Web Certain, Gemma Houghton, joins the show to discuss her expertise in International SEO. Gemma gives great insight into the nuances associated with SEO, and marketing across the pond. Enjoy all the in's and out's of SEO on a global level on this week's episode of The EDGE of The Web Podcast!

Key Segments:

[00:02:59] Introducing Director of Marketing at Web Certain, Gemma Houghton

[00:07:39] What is international SEO for an Organization?

[00:09:00] Multilingual SEO Opposed to International SEO

[00:11:55] What is the Concept of Internationalization?

[00:13:44] Globalization vs. Internationalization 

[00:16:01] EDGE of The Web Title Sponsor: Site Strategics

[00:16:48] Biggest Opportunities and Misconceptions in International SEO 

[00:21:31] What Does International SEO do for a Brand?

[00:23:12] EDGE of The Web Sponsor: Wix 

[00:24:05] How do you Forecast Potential Investment and Potential Return? 

[00:26:12] What's the Hardest Form of International Marketing to Get Into?

Thanks to Our Sponsors!

Site Strategics http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wix

Follow Our Guest

https://twitter.com/GemHoughton 

https://www.linkedin.com/in/gemmahoughton/ 

Wouldn't you like to have your living room decorated by an AI bot? What could go wrong there?

In the news this week, we cover Google Perspectives, updates to the Looker Studio (hate the name), as well as the pausing of Google Bard in the EU. A number of other key topics revolve around Amazon using AI for summaries of product reviews as well as a Google lawsuit against a company that had over 350 fake business profiles and close to 14K fake reviews.

Great articles from Seach Engine Land, Search Engine Journal, Search Engine Roundtable, and a slew of others. Jammed-packed it is! Plus, Mordy swears a lot…..so there's that.

News from the EDGE:

[00:05:15] Perspectives Are In Mobile Search

[00:11:25] Major Update for Looker Studio and GA4

[00:15:47] Trust in Online News is Shifting, but to Who?

AI Blitz:

[00:24:30] Amazon is using generative A.I. to summarize product reviews

[00:28:09] Google's Bard Paused in the EU. What's Behind the Delay?

AI Tools:

[00:30:07] Vimeo's new AI script generator will write corporate marketing filler in seconds

[00:33:21] AI-Chat Interior Designer- Design your dream space with real-time AI chatbot

Barry Blast from Search Engine Roundtable:

[00:35:13] Google Search For Clothing Adds Virtual Try-On Models

[00:38:53] Google Sues Business Over Alleged Fake Business Profiles & Reviews

[00:10:07] EDGE of the Web Title Sponsor: Site Strategics

[00:23:10] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

Guest Daniel K. Cheung is back on the show with host Erin Sparks to discuss his deep apprehension about Structured Data. Plus, Daniel shares different properties he uses when writing his custom schema. Referencing, Nesting, Links, and Validation are all in today's segment of the EDGE! 

Key Segments

[00:03:05] Daniel K. Cheung Background Intro

[00:05:50] Recommended Tools for Creating and Validating Schema 

[00:09:18] Why Use Wiki Data When Relating Topics on a Per Page Level? 

[00:13:13] Significant Links & Related Links… What are they? 

[00:15:22] "Is Part Of" Properties 

[00:17:21] Nesting Your Business Details in Schema 

[00:19:45] Demonstrating E-E-A-T for authors, contributors, and editors 

[00:24:41] What Are The Drawbacks To Executing Schema With Third-Party Tools? 

[00:29:15] Structured Data Pro Tip From Daniel K. Cheung 

Thanks to our Sponsors!

Site Strategics http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wix

Follow Our Guest

https://www.danielkcheung.com.au/

https://twitter.com/danielkcheung 

https://au.linkedin.com/in/danielkcheung

Links for Your Schema Dev Time:

• JSON-LD Playground
• Schema Data Validation
• Classy Schema
• DiffBot

Episode 600 folks… we made it! Today's news brings a full package of AI, along with Mordy's catastrophic effort in attempting a screenplay. Some experiments came out of this episode to compare query results from ChatGPT, Bard, and Bing. 

New updates to Reddit, and LinkedIn, as well as more AI news! The AI ball keeps rolling on this special 600th episode of News from the EDGE!

!600!

Thanks to everyone for giving us support over the years.

News from the EDGE:

[00:01:29] EDGE's 600th Episode!

[00:06:36] ChatBot Players: Three Different Chatbots Take on the News… What Could Go Wrong?

[00:12:03] EDGE of the Web Title Sponsor: Site Strategics

AI Blitz:

[00:13:15] Reddit Launches New Ad Products To Boost Conversions

[00:17:14] Linkedin Ads Rolling Out Generative AI

[00:18:25] Researchers Warn That ChatGPT Can Be Used To Spread Malicious Code

[00:20:35] AI Will Be Built Into All Of Meta's Products

[00:22:23] ChatBot Players: Trying the AI Scripts One Last Time

AI Tools:

[00:30:50] Roast - Uses AI to Optimize Your Dating Profile

[00:31:25] Bard - Google Chrome Chat Box Extension

[00:31:58] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

Barry Blast from Search Engine Roundtable:

[00:33:29] Barry Blast 1: Google Generative Experience Gets A Quality Update And Major Speed Boosts

[00:34:22] Barry Blast 2: Google Ads Industry-Wide Blocks for Trademarks Are Going Away

Thanks to our Sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

Welcome back to another episode of news from the EDGE! Erin is out traveling the world, so Mordy and Jacob guide the ship this week!

Google AI Overviews take a big hit! Reports show that Overviews have taken a downward spiral in result frequency, as the AI feature now only shows up in 7% of all queries. Noticeable drops come from education, entertainment, and e-commerce queries, while Reddit and Quora citing rates near zero. 

Google confirms there is no way to prevent specific content from appearing in your Discover feed, unlike Google News. A critique of this limitation by Lily Ray finds Google Search Liaison intrigued, stating that they see value and will 'pass it on'. 

Last up, Amazon has released their AI shopping assistant, Rufus, to the public. Rufus is intended to create a personally tailored e-commerce shopping experience for each and every customer, pushing Amazon further along in the AI race. 

Be sure to tune in to this episode for all the latest SEO awesomeness and we will see you next week for the big 700!

News from the EDGE:

[00:01:55] Google AI Overviews only show for 7% of queries, a new low

[00:05:24] Google Says There's No Way To Block Content From Discover Feed

[00:08:31] EDGE of the Web Title Sponsor: Site Strategics

Captain Obvious: 

[00:10:30] Podcasting ain't easy!

AI Blitz:

[00:13:23] Amazon's AI shopping assistant Rufus is live for all U.S. customers

[00:17:16] OpenAI is 'going to build a search product'

[00:19:02] EDGE of the Web Sponsor: Inlinks

Barry Blast from Search Engine Roundtable:

[00:20:02] Google To Host More Creator Meetings

[00:21:04] Report: Google AI Overviews Barely Showing Reddit Or Quora Citations Anymore

[00:21:36] Google: Core Update Expected In The Coming Weeks

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site    

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

Resources:

• Google AI Overviews only show for 7% of queries, a new low

• Google Says There's No Way To Block Content From Discover Feed

• Amazon's AI shopping assistant Rufus is live for all U.S. customers

• OpenAI is 'going to build a search product'

• Google To Host More Creator Meetings

• Report: Google AI Overviews Barely Showing Reddit Or Quora Citations Anymore

• Google: Core Update Expected In The Coming Weeks

#StandwithUkraine edgeofthewebradio.com/ukraine

Looking to explore the capabilities of structured data? Interested in developing and understanding the concept of schema? Guest Daniel K. Cheung is welcomed onto the show to discuss his recent embarkment into the proliferate world of schema. Enjoy as host Erin Sparks and Daniel enter a rabbit hole in the discussion of Nested Schema, Semantic SEO, Entity Maps, and more on this exciting episode of the EDGE!

Key Segments

[00:02:58] Introducing Semantic SEO Consultant, Daniel Cheung

[00:10:13] Evolution of SEO: How Google Operates Beyond Keywords

[00:13:44] Why are SEO's Struggling to Adapt to Structured Data?

[00:16:47] Entity Maps of Schema Markup 

[00:19:19] EDGE of the Web Sponsor: edgeofthewebradio.com/site

[00:21:37] Nested Schema and Where to Use It

[00:26:02] What is the Importance of the About Property in Schema?

[00:32:01] EDGE of the Web Sponsor: edgeofthewebradio.com/wix

[00:32:45] What to Avoid Mentioning in Schema Markup

[00:35:22] Difference Between Significant Links and Relevant Links

Thanks to our Sponsors!

Site Strategics http://edgeofthewebradio.com/site 

Wix: http://edgeofthewebradio.com/wix 

Follow Our Guest

https://www.danielkcheung.com.au/

https://twitter.com/danielkcheung

https://www.facebook.com/=

https://au.linkedin.com/in/danielkcheung

Erin jumped out of this week's news to go into the wilderness where there is no AI, and Mordy brought even more of it to the show. News articles for The Verge and Search Engine Land, as well as CBS News and Search Engine Roundtable. We're getting wrapped up in AI here, but there's going to be more to come next week!

Oh yeah - tweet Mordy more SGE examples, would ya? He loves it.

News from the EDGE:

[00:02:55] How's that new Generative AI search result going for you…. S…l…o…w…l…y?

[00:07:43] EDGE of the Web Title Sponsor: Site Strategics

[00:09:04] Which video platform is the most profitable for the creators?

AI Blitz:

[00:11:25] We turned Search Engine Land into a chatbot

[00:13:48] Google Bard now can use your device's precise location for more relevant local results

[00:14:01] Bing Chat gains Android home widget and improved sports scores

[00:15:59] Americans Know About ChatGPT But Few Use It, Survey Finds

[00:17:45] AI eliminated nearly 4,000 jobs in May, report says

AI Tools:

[00:20:47] HireAI

[00:23:22] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

Barry Blast from Search Engine Roundtable:

[00:24:54] Google Rolling Out Multiple Featured Snippets On Desktop Search

[00:26:19] Bing Teases Bing Chat Webmaster Tools Reporting - It's Almost Ready

[00:27:17] Microsoft: Bing Chat To Work On All Browsers Soon

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

More AI and Google for you! We've got the latest news from Google recently, with some interesting forecasting for what Google could evolve into by 2033. There is lots of interesting news in Artificial intelligence, including an increase in AI scams to keep an eye out for. Sit back and enjoy this feature of News From the EDGE! 

News from the EDGE:

[00:04:35] Google Marketing Live 2023, Everything You Need to Know LINK

[00:07:57] Google Search Console Performance Report Delayed LINK

[00:09:11] EDGE of the Web Title Sponsor: Site Strategics

[00:10:20] Google Search of Today Won't Exist in 10 Years LINK

AI Blitz:

[00:12:42] Google Opens Access to Search Generative Experience Today LINK

[00:15:28] New Superbug-Killing Antibiotic Discovered Using AI LINK

[00:17:35] Meta's Speech AI Models Support over 1,100 Languages LINK

[00:20:23] AI Scams Targeting Older Americans LINK

AI Tools:

[00:24:40] Zipchat - AI Chatbot Powered By GPT-4 LINK

[00:25:06] Logic Loop - Query Your Data Conversationally LINK

[00:26:04] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

Barry Blast from Search Engine Roundtable:

[00:28:20] Barry Blast 1: Google Announces New Topic Authority System LINK

[00:29:20] Barry Blast 2: Google Has Done it's Last Mobile-First Indexing Switch After 6 Years LINK

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

Get a deeper understanding of schema markup with guest Martha van Berkel, Co-Founder of SchemaApp. Martha gives her insights into validating your schema as well as her suggested approach to updating your existing schema. Plus, some exciting new innovations on SchemaApp to best utilize your SEO presence. It's all things structured data, here on this episode of the EDGE of the Web podcast!

Key Segments

[00:02:34] Introducing Martha van Berkel

[00:06:52] How Often Should You Review Existing Schema? 

[00:11:32] EDGE of the Web Title Sponsor: Site Strategics

[00:13:43] The Process of Validating your Schema 

[00:18:23] What is Schema Performance Analytics?

[00:21:41] Difference Between Onsite and External Schema Libraries

[00:26:00] EDGE of the Web Sponsor: Wix

[00:31:21] SchemaApp Highlighter

[00:33:02] Advice for Aspiring Technology Innovators

Thanks to our Sponsors

Site Strategics http://edgeofthewebradio.com/site 

Wix: http://edgeofthewebradio.com/wix 

Follow Our Guest

Twitter: @marthavanberkel

LinkedIn: SchemaApp Martha van Berkel

YouTube: SchemaApp

Judith Lewis joins the EDGE team this week to jump into ALL the news we cover. We cover articles from the The Verge, Wall Street Journal, CNN and Search Engine Journal. We're full up with AI News as well as 3 Barry Blast articles from Search Engine Journal. A full tank - no wonder we're late on delivery (sorry)!

News from the EDGE:

[00:04:13] Another search engine hopeful bites the dust

[00:09:50] HUGE fine for Meta in the EU

[00:15:17] EDGE of the Web Title Sponsor: Site Strategics

[00:16:04] TikTok bans have started in the US- just at one state so far

[00:21:05] Google's AI Regulation Wishlist

AI Blitz:

[00:26:05] OpenAI CEO On AI Oversight: From Disinformation To Data Privacy

[00:27:24] OpenAI launches a free ChatGPT iOS app

[00:28:41] Apple Bans Employees From Using ChatGPT

[00:30:43] AI Tool: BytePods- AI generated daily podcasts

[00:32:46] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

Barry Blast from Search Engine Roundtable:

[00:33:52] Barry Blast 1: Microsoft Bing Cars For Sale Adds "No Accidents" Label

[00:37:02] Barry Blast 2: Google Tests New Product Details & Links In Web Search

[00:39:11] Barry Blast 3: Google Helpful Content Update Can Demote & Now Promote Content

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

It's time to own your knowledge graph! Martha van Berkel of SchemaApp shares her perspective on the history of structured data, its pitfalls, and its stabilization. Listen in as she helps guide us in understanding the concept of semantic relationships, but more importantly, hear her call! Get back to BASICS! SchemaApp is trying to train the world, and you can dive in with the CEO of a really fantastic tool!

[00:02:21] Introducing Martha van Berkel's schema journey

[00:08:00] How important is Structured Data in SEO?

[00:08:39] History of Structured Data for Websites

[00:10:15] The Moment the Chaos Stopped

[00:11:46] Schema.org: One Ring to Rule Them All

[00:15:21] The Definition of Semantics

[00:16:51] Think About Schema like the Biological Classification

[00:17:36] Solving Schema at Scale

[00:19:30] Reporting on the Value of Structured Data Deployment

[00:23:16] EDGE of the Web Title Sponsor: Site Strategics

[00:24:40] It's Not Google's Knowledge Graph, It's Yours

[00:30:06] Friends Don't Let Friends Schema Spam

[00:32:48] We Need to Go Back To Basics

[00:34:01] Training the World

[00:35:37] EDGE of the Web Sponsor: Wix

[00:37:15] Schema is Your First Communication with Google

Thanks to our sponsors!

Site Strategics http://edgeofthewebradio.com/site 

Wix: http://edgeofthewebradio.com/wix 

Follow Guest

Twitter: @marthavanberkel

LinkedIn: SchemaApp Martha van Berkel

YouTube: SchemaApp

Hot after the search announcement at Google I/O conference, Erin, Mordy and Jacob roll through the slew of changes that are coming to SEO. Search Generative Experience will be the coin of the realm, and SEO tools are in red alert! We go through stories from The Verge, Search Engine Land and a series of AI news items. Always a hat tip to Barry Schwartz from Search Engine Roundtable, the SEO prophet.

News from the EDGE:

[00:02:58] The AI Takeover of Google Search

[00:18:58] What are Ads Going to Look Like in SGE?

[00:21:17] EDGE of the Web Title Sponsor: Site Strategics

[00:22:29] Googles Ad Transparency Center 

AI Blitz:

[00:24:01] AI experts sound alarm on technology going into 2024 election: 'We're not prepared for this'

[00:27:48] Amazon working on AI tools to generate videos, images for advertisers

[00:28:19] OpenAI rolls out more than 70 ChatGPT plugins including Internet access

[00:28:36] Meta Announces AI-Powered Tools To Streamline Ad Processes

[00:28:39] Airtable AI Makes Modern AI Accessible Across the Enterprise

[00:28:51] AI Girlfriend: This influencer is making $1/minute with a bot trained on her voice

[00:30:39] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

Barry Blast from Search Engine Roundtable:

[00:32:28] Google: Invalid Schema Markup Doesn't Hurt You

[00:33:50] Google Reiterates: Google Analytics 4 Deadline Is Not Changing

[00:35:29] Google I/O Search Algorithm Ranking Update - Unconfirmed

Thanks to our Sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

EDGE of the web host Erin Sparks welcomes back guest Areej AbuAli on this episode. Are you in control of your indexing on Google? Areej gives her professional insight on being in control of your indexability on Google.

Bonus: Impact of ChatGPT to SEO's?

Tune in as they discuss the current state of Google's approach on indexing… right here on the EDGE!

[00:02:40] Introducing Areej AbuAli 

[00:04:07] Controlling Crawlability and Indexability

[00:07:37] Google Filtering Indexing?

[00:09:50] Google's Control on Content

[00:12:17] EDGE of the Web Title Sponsor: Site Strategics

[00:13:06] Utilizing ChatGPT at Scale 

[00:17:13] The Ethical Dilemma surrounding AI 

[00:19:00] EDGE of the Web Sponsor: Wix

[00:20:57] What Tools Strengthen your SEO Content?

[00:24:46] Tips to Aspiring Tech SEO's 

[00:29:08] Areej AbuAli pro advice

Thanks to our sponsors!

Site Strategics https://www.sitestrategics.com

Wix: http://edgeofthewebradio.com/wix

Follow Guest

• https://www.twitter.com/areej_abuali
• https://www.linkedin.com/in/areejabuali/
• womenintechseo.com
• crawlina.com

It's Here, the AI Blitz section of News from the EDGE. We've fought it long enough, now AI News has its own section. We go through a slew of news in digital marketing as well as delve into the fast-moving topics of AI. AI tools will be a regular go-to, making your digital marketing week even more distracting! Join us as we join the Borg! Resistance is Futile….and ChatGPT has a lot to say when going on dates!

News from the EDGE:

[00:01:59] Really Bad Dad Jokes from Mordy

[00:03:12] Leaked over a Google- "We are losing the AI battle" - LINK

[00:09:23] EDGE of the Web Title Sponsor: Site Strategics

[00:10:02] Could the 10 blue links be going away? - LINK

AI Blitz:
[00:19:35] Warren Buffet's Take on AI - LINK

[00:21:09] OpenAI's New Text-to-3D Model - LINK

[00:21:58] Announcing the Next Wave of AI Innovation with Microsoft Bing and Edge - LINK

[00:23:25] OpenAI's U-Turn: Not Training GPT-4 On API Customer Data - LINK

[00:24:39] ChatPDF (SEO Audit data to Summaries) - LINK

[00:25:31] Ray Kurzweil Rebuts Calls To Pause AI Research - LINK

Barry Blast from Search Engine Roundtable:

[00:27:48] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

[00:28:28] Barry Blast 1: Google Video Structured Data No Longer Requires Descriptions - LINK

[00:29:31] Barry Blast 2: Google: It's A Terrible Idea To Disavow Links Based On Third-Party Metrics - LINK

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

It's time to move to GA4, folks!

Google Analytics 4 is upon us - and it's time to get migrating! We cover a number of articles, but none more important than:
(1) Update your WPCode plugin now and,

(2) Get to GA4 fast…..the end is nigh!

Great articles from Roger Montii, Nicole Farley and, of course, Barry Schwartz.

News from the EDGE:

[00:05:25] WordPress plugin compromised again!

[00:12:40] EDGE of the Web Title Sponsor: Site Strategics

[00:13:22] Universal Analytics is still on schedule to shut down on July 1st, but data is available for one more year!

[00:16:56] Pinterest and Amazon are partnering with ads

[00:19:27] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

[00:20:25] Volatility from the April 2023 Google Reviews Update

Barry Blast from Search Engine Roundtable:

[00:26:39] Barry Blast 1: Is Google Search Rewriting More Titles Again?

[00:28:28] Barry Blast 2: Google Search Update Fixes Some Problematic Site Names

[00:29:55] Barry Blast 3: Many SEOs Are Worried About Their Jobs Since Generative AI & AI Search

Helpful Links:

Google Analytics Setup

The Ultimate Guide for setting up a Google Analytics 4 property

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

Welcome back to the EDGE! This week's guest is the Marketing Lead and Demand Generation Manager at iPullRank, Garrett Sussman. Garrett recently showcased his expertise in various SGE optimization frameworks, and today he joins us to explore the nuances behind optimizing for AI Overviews. Volatility is peaking on the SERP. We navigate the risks and opportunities associated with optimizing for AI Overviews while investigating what type of content this learning engine tends to pull from. Tune in for the latest in the AI search wave as we teach you what AI Overview optimization looks like this week on the EDGE of the Web!

Key Segments:

[00:03:07] Introducing Garrett Sussman 

[00:06:48] Fundamental Changes in Search

[00:13:42] EDGE of the Web Title Sponsor: Site Strategics

[00:14:59] Google's Shift Into AI 

[00:25:55] EDGE of The Web Sponsor: Wix 

[00:27:07] How Are AI Overviews Changing The Way Users Consume Information? 

[00:33:38] Thinking Through Optimizing for AI Overviews

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site  

Wix: http://edgeofthewebradio.com/wix

Follow Our Guest

Twitter: https://x.com/garrettsussman

LinkedIn: https://www.linkedin.com/in/garrettsussman/

Resources

iPullRank

Clearscope Webinar

Marketbrew.ai

Erin Sparks welcomes guest Areej AbuAli, founder of Crawlina and Women in Tech SEO, to discuss her entrepreneurial journey, what it's like to grow a community from scratch, the importance of mentorship, and some of the challenges women face in the SEO industry.

Join them as they explore what it's like being an entrepreneur. . . on the EDGE!

• [00:02:43] Introducing Areej AbuAli
• [00:05:25] Interest in Technical SEO
• [00:07:36] Computer Engineering and SEO?
• [00:08:54] Education in SEO
• [00:11:01] Enterprise vs. Mid Market/SMB
• [00:14:35] Technical SEO for the Enterprise
• [00:16:13] EDGE of the Web Title Sponsor: Site Strategics
• [00:17:10] The Entrepreneurial Journey
• [00:19:57] Women in Tech SEO Community
• [00:22:52] The Challenges of Being a Woman in SEO
• [00:26:47] EDGE of the Web Sponsor: Wix
• [00:27:21] Women in Technical SEO Festival
• [00:29:15] WTS Mentoring Focus
• [00:33:17] EDGE of the Web Sponsor: SE Ranking
• [00:34:25] Going International

Thanks to our sponsors!

Site Strategics https://www.sitestrategics.com

Wix: http://edgeofthewebradio.com/wix

SE Ranking: https://edgeofthewebradio.com/seranking

Follow Guest

• https://www.twitter.com/areej_abuali
• https://www.linkedin.com/in/areejabuali/
• womenintechseo.com
• crawlina.com

Would love it if you'd give us a rating on ratethispodcast.com/edge!

Is Google really retiring its ranking factors of mobile-friendliness, page speed, site security, and on-page experience? What will Facebook do for customers who saw a 500% increase in their CPMs over the weekend because of the bug in their system?

These topics and many others are explored by Erin Sparks, Jacob Mann, and Mordy Oberstein on this episode of the EDGE!

News from the EDGE:

• [00:05:45] Retired Ranking Systems Grow as Google Gets Rid of Mobile-Friendly, Page Speed, Secure Sites, and Page Experience Metrics
• [00:12:38] EDGE of the Web Title Sponsor: Site Strategics
• [00:13:44] Did You Wake Up Sunday (Or Worse, MONDAY) With a Bit of a Budget Freak Out Over Your Facebook Ads?
• [00:15:31] New Rules Being Rushed Into Existence by Global Leaders While AI Chatbots and Tools Continue to Grow
• [00:20:55] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

• [00:22:28] Here Is What Changed With The Google Helpful Content Guidance - Page Experience & More 
• [00:24:45] Google Reviews Update Heats Up Again
• [00:26:25] Google Bard Drafts More Varied & Bing Chat Math Formulas Nicer 

Resources

Video: The AI Dilemma

Thanks to our sponsors!

• Site Strategics https://edgeofthewebradio.com/site    
• Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

• Twitter: @ErinSparks
• Twitter: @MordyOberstein
• Twitter: @TheMann00
• Twitter: @EDGEWebRadio

Would love it if you'd give us a rating on ratethispodcast.com/edge!

#StandwithUkraine edgeofthewebradio.com/ukraine

What is marketplace SEO? Is it the same as e-commerce SEO? Not necessarily. 

Listen to this episode to hear guest Brodie Clark, SEO consultant, discuss the unique challenges with marketplace SEO and what makes it different than e-commerce SEO. Lastly, he and Erin Sparks opine on what the SEO community needs to thrive today.

Now let's join the SEO marketplace and talk marketplace SEO. . . on the EDGE!

• [00:00:34] Reintroducing Brodie Clark
• [00:01:48] Marketplace SEO
• [00:09:39] Top 5 Points for Marketplace SEO
• [00:15:22] EDGE of the Web Title Sponsor: Site Strategics
• [00:16:07] Google's Choosing Not to Index Sometimes
• [00:19:36] User-Generated Content
• [00:21:57] EDGE of the Web Sponsor: Wix
• [00:22:31] Localized Content Strategy in Marketplace SEO
• [00:24:44] Unique Content
• [00:28:03] What Does the SEO Community Need to Thrive
• [00:33:04] EDGE of the Web Sponsor: SE Ranking
• [00:34:38] Fear of Scrutiny

Thanks to our sponsors!

• Site Strategics https://edgeofthewebradio.com/site
• Wix https://edgeofthewebradio.com/wix
• SE Ranking https://edgeofthewebradio.com/seranking

Follow Guest

• https://www.twitter.com/brodieseo
• https://brodieclark.com/notes/
• https://www.linkedin.com/in/brodieclark/
• https://brodieclark.com/marketplace-seo/

Would love it if you'd give us a rating on ratethispodcast.com/edge!

Have you heard about Google's new Project Magi? Word is that GA4 was just updated to include "one per session" conversion tracking.

Jacob Mann, Mordy Oberstein and Erin Sparks tackle these news topics and dive into Google's latest product review update, its video thumbnail update, and more.

Check out the digital marketing news for this week. . . on the EDGE!

News from the EDGE:

• [00:03:50] Google is Developing a New Search Engine and Working on Additional Search Features through Project Magi
• [00:11:54] GA4 Update Introduces "Once Per Session" Conversion Counting Method to Enhance User Experience
• [00:14:27] EDGE of the Web Title Sponsor: Site Strategics
• [00:15:03] Google's April 2023 Update Prioritizes User Experience in Reviews
• [00:20:03] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

• [00:21:12] Google: Most Links SEOs Make To Gain Rankings & Manipulate Search Are Ignored
• [00:23:43] Google: Just Because A Site Is Good Now, Doesn't Mean It Won't Degrade In Search Quality Later
• [00:25:16] Google Removes Video Thumbnails In Search Results When Video Is Not Main Content

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site    

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

• Twitter: @ErinSparks
• Twitter: @TheMann00
• Twitter: @MordyOberstein
• Twitter: @EDGEWebRadio

Would love it if you'd give us a rating on ratethispodcast.com/edge!

#StandwithUkraine edgeofthewebradio.com/ukraine

How have Google's rich snippets and knowledge graphs evolved over time? What impact will generative AI have on the SERP? What tools can we use to detect AI-written content?

Guest Brodie Clark, SEO consultant, and host Erin Sparks explore these questions and many more.

Join us for some SEO tomfoolery on this episode of the EDGE!

• [00:00:39] Introducing Brodie Clark
• [00:04:45] Living the Agency Life
• [00:06:41] Making the Transition to a Solo Consultancy
• [00:09:33] Exceeding Expectations
• [00:12:07] EDGE of the Web Title Sponsor: Site Strategics
• [00:15:03] AI & SEO
• [00:21:04] EDGE of the Web Sponsor: Wix
• [00:21:38] AI Hallucinations 
• [00:23:47] AI Detection Tools
• [00:24:53] Changing Topography of the SERP 
• [00:28:52] SERP Timeline Resource
• [00:31:54] EDGE of the Web Sponsor: SE Ranking
• [00:33:36] You Must Stay on the SERP
• [00:36:40] Google's AI Web Stories
• [00:38:44] What are the Best Recent Featured Snippets?

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Wix https://edgeofthewebradio.com/wix

SE Ranking https://edgeofthewebradio.com/seranking

Follow Guest

• https://www.twitter.com/brodieseo
• https://brodieclark.com/notes/
• https://www.linkedin.com/in/brodieclark/

AI Detection Tools

• originality.ai
• copyleaks.com
• contentatscale.ai
• writer.com

Would love it if you'd give us a rating on ratethispodcast.com/edge!

If Facebook enters the AI chat space will he call it ZuckBot? What are Google's Quality Raters doing with Bard and is it coming to the most popular search engine anytime soon?

Jacob Mann and Erin Sparks explore these questions and dive into whether or not Google's latest core update impacted local search, it's use of pattern recognition when crawling, and more.

Check out the digital marketing news for this week. . . on the EDGE!

News from the EDGE:

• [00:03:28] Meta to Release it's Own Generative AI this Year. Will it be Named Mark Zuckerberg?
• [00:07:23] EDGE of the Web Title Sponsor: Site Strategics
• [00:08:47] Google's Quality Raters are Keeping Busy with Having to Rate Lousey Chatbot Responses
• [00:18:45] Bard is Not… Wait, No… Bard *IS* Search?
• [00:24:26] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

• [00:26:00] Google March 2023 Broad Core Update Impact Local Rankings?
• [00:27:57] Google: We Learn How To Crawl Your Site's URL Patterns
• [00:30:12] Google: People Searching For Your Brand With Keywords Don't Help You Rank

The AI Dilemma Video

https://www.youtube.com/watch?v=xoVJKj8lcNQ

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site    

Inlinks https://edgeofthewebradio.com/inlinks

Page One Power https://edgeofthewebradio.com/pageonepower

Follow Us:

• Twitter: @ErinSparks
• Twitter: @TheMann00
• Twitter: @EDGEWebRadio

Would love it if you'd give us a rating on ratethispodcast.com/edge!

#StandwithUkraine edgeofthewebradio.com/ukraine

What impact will AI have on marketing and advertising in 2023? Is Discord a viable marketing channel? What's it take to build a successful podcast?

Join Erin Sparks and guest Greg Finn, partner at Cypress North and host of the Marketing O'clock podcast, as they answer these questions and many more on this episode of the EDGE podcast!

• [00:00:35] Reintroducing Greg Finn
• [00:01:48] Marketing O'Clock
• [00:05:38] Discord Community
• [00:09:42] EDGE of the Web Title Sponsor: Site Strategics
• [00:11:14] The Discipline of Recording a Podcast
• [00:13:18] Lessons from the First Year of Podcasting
• [00:15:56] AI Content and It's Use in Paid Advertising
• [00:18:29] EDGE of the Web Sponsor: Wix
• [00:24:37] Data Studio to Looker
• [00:25:36] EDGE of the Web Sponsor: SE Ranking
• [00:26:50] 2023 Digital Marketing and AI Predictions
• [00:29:03] What Excites/Bugs You About Your Industry?

Thanks to our sponsors!

Site Strategics https://www.edgeofthewebradio.com/site 

Wix https://edgeofthewebradio.com/wix

SE Ranking https://www.edgeofthewebradio.com/seranking

Follow Guest

• https://www.twitter.com/gregfinn
• https://cypressnorth.com/
• https://marketingoclock.com/
• https://searchengineland.com/author/greg-finn
• https://www.linkedin.com/in/gregfinn/

Would love it if you'd give us a rating on ratethispodcast.com/edge!

Not a week goes by when we're not talking about AI these days. Elon Musk and Steve Wozniak say the tech world should put a six-month pause on the development of systems smarter than GPT-4 until an independent or government body can oversee it. . . AKA regulations.

Are ads coming to generative AI? Did you know Google is moving employees around to beef up its Bard division?

All this digital marketing news on more. . . on this episode of the EDGE!

News from the EDGE:

• [00:05:12] You Know What's Missing from All these AI Chats? Ad Recommendations 
• [00:09:06] Elon Musk Finds Out He Is Behind on Tech, Requests the Whole World Takes a Time Out
• [00:14:52] EDGE of the Web Title Sponsor: Site Strategics
• [00:15:53] Google Moving Employees Around in an Attempt to Save Face with Bard
• [00:17:48] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

• [00:19:45] Google Maps Can Detect Fake Phone Numbers in Photos and Remove Them
• [00:22:12] How the March 2023 Google Core Update Compared to Previous Core Updates
• [00:26:56] Google Perspectives, About This Author & More Goes Live 

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site    

Inlinks https://edgeofthewebradio.com/inlinks

Page One Power https://edgeofthewebradio.com/pageonepower

Follow Us:

• Twitter: @ErinSparks
• Twitter: @MordyOberstein
• Twitter: @TheMann00
• Twitter: @EDGEWebRadio

Would love it if you'd give us a rating on ratethispodcast.com/edge!

#StandwithUkraine edgeofthewebradio.com/ukraine

Why does Google's support for paid advertising stink so bad and what's causing cost per lead to skyrocket up? Erin Sparks and Greg Finn sit down to discuss these topics and more on this episode of EDGEtalk.

Greg Finn is a partner at Cypress North, a performance digital marketing and development company in Buffalo, NY. He's also a certified Google AdWords partner and a frequent contributor to Search Engine Land.

Learn all things AdWords with Greg Finn on EDGE!

• [00:00:36] Introducing Greg Finn
• [00:05:33] Reflecting Back On Search Advertising in 2009
• [00:07:18] Privacy Changes: What's to Come?
• [00:11:47] Advertising Habits Post 2020
• [00:13:35] Cost Per Lead is Rising
• [00:15:12] EDGE of the Web Title Sponsor: Site Strategics
• [00:16:25] Google Local Service Ads
• [00:18:24] Disingenuous Trickster
• [00:21:24] EDGE of the Web Sponsor: Wix
• [00:22:45] Partner Badges
• [00:24:30] Lack of Support from Google Ads
• [00:29:35] EDGE of the Web Sponsor: SE Ranking
• [00:30:43] What Can Be Done?

Thanks to our sponsors!

Site Strategics https://www.edgeofthewebradio.com/site 

Wix https://edgeofthewebradio.com/wix

SE Ranking https://www.edgeofthewebradio.com/seranking

Follow Guest

• https://www.twitter.com/gregfinn
• https://cypressnorth.com/
• https://marketingoclock.com/
• https://searchengineland.com/author/greg-finn
• https://www.linkedin.com/in/gregfinn/

Would love it if you'd give us a rating on ratethispodcast.com/edge!

Mordy Oberstein and Jacob Mann partner up this week to tackle the digital marketing news.

It seems the SEO industry isn't that impressed with Google Bard. Apparently, for a pretty understandable reason, the US Congress isn't much of a fan of TikTok, either. 

They also dig into Darren Shaw's extensive 2023 local search factors report. Mordy invents a new segment name this week. Instead of the Barry Blast he calls it the Barry Bombardment.

Come join us this week for the Barry Bombardment. . . on the EDGE!

News from the EDGE:

• [00:03:11] Is Google Bard the Least AI of all the Recent AIs?
• [00:08:53] EDGE of the Web Title Sponsor: SE Ranking
• [00:09:49] Is TicTok about to crash and burn because US Congress doesn't understand Wifi?
• [00:18:01] EDGE of the Web Sponsor: InLinks
• [00:18:41] We look at Darren Shaw's SUPER extensive report on understanding how to rank for Google local search results

Barry Blast from Search Engine Roundtable:

• [00:21:36] Google Clarifies Its 15MB Googlebot Limit Is For Each Individual Subresources
• [00:22:26] Google Ranking Updates Added To Google Search Status Dashboard
• [00:22:47] Bing Chat Access Content Behind Paywalls?

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site    

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

• Twitter: @ErinSparks
• Twitter: @MordyOberstein
• Twitter: @TheMann00
• Twitter: @EDGEWebRadio

Would love it if you'd give us a rating on ratethispodcast.com/edge!

#StandwithUkraine edgeofthewebradio.com/ukraine

Welcome back to News from the EDGE! The crew is back together this week as we cover the breaking news in SEO as always. 

To better combat misinformation, Google will now require that advertisers disclose election ads that contain digitally manipulated content. This policy will automatically apply in-ad disclosure to all ads that use digitally altered images, audio, or video of real people or events. 

Advertisers beware! Apple has expanded their 30% fee on Facebook and Instagram ad purchases through the IOS systems to advertisers worldwide. Meta claims this gives Apple an unfair advantage as the long term rev-share battle between tech giants continues. 

Lastly, Google needs to take a trip back to grammar school as a study unveils query components the search engine still regularly struggles with. It was revealed that Google's system still has a difficult time analyzing queries containing prepositions and the word 'not'.  

Be sure to tune in for all the latest Google, Tech, and AI news this week and get ready for a new round of Lidia Infante interviews coming right up!

News from the EDGE:

[00:07:41] Google to mandate disclosures of election ads with digitally altered content depicting real people or events

[00:12:46] Apple includes a 30% fee for Facebook and Instagram ads

[00:15:52] EDGE of the Web Title Sponsor: Site Strategics

[00:18:10] Google discusses two search types it can't quite figure out

Captain Obvious: 

[00:23:44] Gen Alpha has more access to tech than older generations during their childhood? 

[00:27:00] Jealousy is NOT a marketing strategy!

AI Blitz:

[00:27:59] Microsoft details 'Skeleton Key' AI jailbreak

[00:29:36] Tech war escalates: OpenAI shuts door on China

[00:31:17] YouTube now lets you request removal of AI-generated content that simulates your face or voice

[00:32:51] EDGE of the Web Sponsor: Inlinks

Barry Blast from Search Engine Roundtable:

[00:34:12] Google dropping continuous scroll in search results

[00:35:15] Some Sites Hit By Google Helpful Content Update Seeing Small Lifts

[00:37:30] Bing People Also Ask Now May Include AI Generated Content

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site    

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

Resources: 

• Google to mandate disclosures of election ads with digitally altered content depicting real people or events
• Apple includes a 30% fee for Facebook and Instagram ads
• Google discusses two search types it can't quite figure out

• Microsoft details 'Skeleton Key' AI jailbreak
• Tech war escalates: OpenAI shuts door on China
• YouTube now lets you request removal of AI-generated content that simulates your face or voice
• Keyframe Movie Creation with AI
• Google dropping continuous scroll in search results
• Some Sites Hit By Google Helpful Content Update Seeing Small Lifts
• Bing People Also Ask Now May Include AI Generated Content

#StandwithUkraine edgeofthewebradio.com/ukraine

What's the difference between an offensive and defensive approach to SEO? Erin Sparks sits down with Chris Long to discuss the minutia between these two different perspectives.

Chris, in his role as the Vice President of Marketing at Go Fish Digital, uses his understanding of Google's algorithm and web technology to help clients improve their organic traffic. He takes on challenging situations and complex search scenarios to achieve this goal.

Learn how to be more offensive in your SEO and less defensive on this episode of the EDGE!

• [00:02:54] Reintroducing Chris Long 
• [00:04:14] Offensive SEO vs. Defensive SEO
• [00:07:57] Trust & SEO Priorities
• [00:11:37] EDGE of the Web Title Sponsor: Site Strategics
• [00:13:07] What is Offensive SEO?
• [00:15:27] Getting Buy-in from Devs
• [00:18:18] SEO Experimentation
• [00:20:19] EDGE of the Web Sponsor: Wix
• [00:23:09] The New Normal: Google Algorithm Changes
• [00:27:41] Helpful Content Update
• [00:31:49] EDGE of the Web Sponsor: SE Ranking
• [00:34:48] What Bugs/Excites You About Your Industry?

Thanks to our sponsors!

• Site Strategics https://www.edgeofthewebradio.com/site 
• Wix https://edgeofthewebradio.com/wix
• SE Ranking https://www.edgeofthewebradio.com/seranking

Follow Guest

• https://twitter.com/gofishchris
• https://www.linkedin.com/in/chris-long-marketing/

Would love it if you'd give us a rating on ratethispodcast.com/edge!

Chris Long and Erin Sparks sit down to discuss expertise, and what that may look like in the eyes of Google. The dive into the Information Gain Score, content freshness, E-E-A-T and several other SEO categories.

As the Vice President of Marketing at Go Fish Digital, Chris tackles challenges and complex search scenarios to assist clients in enhancing their organic traffic by leveraging his comprehension of Google's algorithm and web technology.

Learn everything you need to know about expertise online on this episode of the EDGE!

• [00:02:55] Reintroducing Chris Long 
• [00:03:08] Entity Mindset
• [00:08:00] Google is a Kid Thirsty for More Knowledge
• [00:09:59] E-E-A-T
• [00:12:13] Authors Should be Subject Matter Experts
• [00:14:29] EDGE of the Web Title Sponsor: Site Strategics
• [00:15:26] What is an Information Gain Score?
• [00:19:03] Freshness
• [00:23:18] EDGE of the Web Sponsor: Wix
• [00:24:17] Keyword Segmentation
• [00:29:22] Experience
• [00:32:28] EDGE of the Web Sponsor: SE Ranking
• [00:35:41] Your Digital Resume for Google

Thanks to our sponsors!

• Site Strategics https://www.edgeofthewebradio.com/site 
• Wix https://edgeofthewebradio.com/wix
• SE Ranking https://www.edgeofthewebradio.com/seranking

Follow Guest

• https://twitter.com/gofishchris
• https://www.linkedin.com/in/chris-long-marketing/

Would love it if you'd give us a rating on ratethispodcast.com/edge!

Every week there seems to be an unlimited amount of headlines to cover on News from the EDGE about generative AI.

TikTok is taking on search giants Google and Microsoft in the paid advertising space, Grammarly gets into the generative AI game, but with a twist, and Mordy Oberstein discusses the future of search and AI.

And we also had the Twins versus the Yankees baseball play by play as we literally were recording the show!

The AI wars have cometh. . . on this week's episode of EDGE!

News from the EDGE:

• [00:03:51] Step Aside Google and Microsoft Ads, Here Comes TikTok!
• [00:7:43] EDGE of the Web Title Sponsor: SE Ranking
• [00:08:53] Will AI Start Making Videos for Us?
• [00:12:21] Grammarly to Introduce Generative AI Content Creation in Your Voice
• [00:15:37] Mordy Oberstein Weighs In On the Future of Search Regarding AI
• [00:23:55] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

• [00:25:17] Google February 2023 Product Reviews Update More Volatile than Previous Updates, Say Data Providers
• [00:28:09] Microsoft Bing Working On Saving Chats & More Features
• [00:28:56] Google Featured Snippets Go Wrong, Consider Using Data-Nosnippet 

Thanks to our sponsors!

• SE Ranking https://edgeofthewebradio.com/seranking       
• Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

• Twitter:@ErinSparks
• Twitter:@MordyOberstein
• Twitter:@TheMann00
• Twitter:@EDGEWebRadio

Would love it if you'd give us a rating on ratethispodcast.com/edge!

#StandwithUkraine edgeofthewebradio.com/ukraine

Erin Sparks sits down with Chris Long to discuss featured snippets, their value, and how to earn them on the SERP. The higher you rank in the 10 blue links the likelihood of earning a featured snippet increases.

Chris is the VP of Marketing for the Go Fish Digital team and works with unique problems and advanced search situations to help clients improve organic traffic through a deep understanding of Google's algorithm and web technology.

Learn everything you need to know about featured snippets on this episode of the EDGE!

• [00:02:53] Introducing Chris Long 
• [00:05:25] The Gandalf of SEO
• [00:07:44] Featured Snippets
• [00:13:18] SERP Features & Tools
• [00:14:48] EDGE of the Web Title Sponsor: Site Strategics
• [00:15:47] SERP Real Estate
• [00:17:36] Steps to Securing Featured Snippets
• [00:18:55] "What Is" Queries
• [00:21:13] Entity SEO & SERP Features
• [00:22:53] EDGE of the Web Sponsor: Wix
• [00:23:49] Tables In Featured Snippets
• [00:27:51] CMS Impacts Scale
• [00:30:24] EDGE of the Web Sponsor: SE Ranking
• [00:31:37] Organic Rankings Impact Featured Snippet Likelihood

Thanks to our sponsors!

• Site Strategics https://www.edgeofthewebradio.com/site 
• Wix https://edgeofthewebradio.com/wix
• SE Ranking https://www.edgeofthewebradio.com/seranking

Follow Guest

• https://twitter.com/gofishchris
• https://www.linkedin.com/in/chris-long-marketing/

Would love it if you'd give us a rating on ratethispodcast.com/edge!

There's a lot to cover in SEO and digital marketing this week on EDGEnews. 

From a new WordPress plugin vulnerability and local service ads to Google Bard and the projected growth in the use of AI by SEOs this year, there's plenty of news to dig through. In addition, the winners of SE Rankings SEO Checklist Challenge are announced.

Come join us on EDGE for this week's news and remember. . . Bard is NOT search.

News from the EDGE:

• [00:03:17] Big Plugin Vulnerability Exposes 200,000 WordPress Sites. Are You One of Them?
• [00:07:34] SE Ranking SEO Checklist Challenge Award Winners: SE Ranking
• [00:09:06] Local Service Ads are Being Expanded to More than 70 New Business Types.
• [00:12:38] Say it with me: Bard is Not Search
• [00:17:53] EDGE of the Web Sponsor: InLinks
• [00:18:45] The Industry is Expecting to See a 5x Growth in the Use of AI for SEO this Year

Barry Blast from Search Engine Roundtable:

• [00:23:26] Google February 2023 Product Reviews Update Done Rolling Out
• [00:25:24] Bing Chat Showing Unique Referrer In Edge Sidebar For Analytics
• [00:26:52] Google Business Profile Products Show In Google Shopping Results 

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site    

Inlinks https://edgeofthewebradio.com/inlinks

Page One Power https://edgeofthewebradio.com/pageonepower

Follow Us:

• Twitter:@ErinSparks
• Twitter:@TheMann00
• Twitter:@EDGEWebRadio

Would love it if you'd give us a rating on ratethispodcast.com/edge!

#StandwithUkraine edgeofthewebradio.com/ukraine

In this episode of EDGEtalk, Kevin Indig, a renowned SEO expert and executive consultant, shares his insights on developing effective strategies for businesses. Throughout the episode, he emphasizes the importance of staying focused on objectives, and shares tips on how to measure and communicate KPIs both upwards and downwards in an organization. 

Kevin also stresses the need for getting buy-in from top-level executives, setting SMART goals, and taking pride in SEO efforts. He shares his own framework for achieving success in the ever-changing landscape of digital marketing.

Erin Sparks and Kevin Indig dive deep into goal setting and more on the EDGE! 

• [00:02:43] Reintroducing Kevin Indig
• [00:06:11] Ignored Country: Strategy
• [00:08:16] Sun Tzu – The Art of War
• [00:12:11] Stay in the Lane
• [00:13:26] EDGE of the Web Title Sponsor: edgeofthewebradio.com/site
• [00:14:15] The GOST Framework 
• [00:15:20] How to Orient to Objective Measurements
• [00:17:22] The Importance of Communicating KPIs Up & Down 
• [00:19:04] EDGE of the Web Sponsor: edgeofthewebradio.com/wix
• [00:21:06] Getting Buy-in from the C-suite
• [00:23:33] Making SMART Goals
• [00:26:59] SEO Pride 
• [00:28:53] EDGE of the Web Sponsor: edgeofthewebradio.com/seranking
• [00:33:38] Your Number One Priority

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Wix https://edgeofthewebradio.com/wix

SE Ranking https://edgeofthewebradio.com/seranking

Take the SE Ranking Checklist Challenge!Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

1. Create a project, add at least 5 keywords;
2. Find 5 competitors via the Competitive Research tool and add them to "My Competitors" section;
3. Run a website audit and show what issue you are going to fix;
4. Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
5. Optimize one page using the Content Marketing tool.

One Edge Listener Will Get A Full Year Business Package.  We'll Announce That On Our Podcast Soon! A $2,500 Value!

Follow Guest

https://www.twitter.com/Kevin_Indig

https://www.linkedin.com/in/kevinindig

https://podcasts.apple.com/us/podcast/contrarian-marketing-podcast/id1654785891

Would love it if you'd give us a rating on ratethispodcast.com/edge!

Welcome to this week's episode of EDGEnews, the podcast that brings you the latest updates and insights from the world of SEO and digital marketing. 

Today's episode, we have a special guest hostess, Gemma Houghton, who will be joining us to discuss some of the most pressing issues in the industry while sharing her experience with international search. 

Gemma and Erin Sparks talk about the skyrocketing costs of AI search, the potential downfall of LastPass, and the latest developments with Google.

Oh, and why we are all AI guinea pigs! Listen now on the EDGE!

News from the EDGE:

• [00:02:01] Introducing Guest Hostess: Gemma Houghton
• [00:06:10] Costs for an AI Search are as Much as 10 Times Higher!
• [00:10:32] Our Title Sponsor: SE Ranking
• [00:12:14] This Might be the Last Time You Use LastPass…
• [00:16:44] EDGE of the Web Sponsor: Inlinks
• [00:17:42] When It Comes to Chatting with AI, We are Just the Guinea Pigs.

Barry Blast from Search Engine Roundtable:

• [00:25:21] Google: Favicons No Longer Need To Be Hosted On Same Domain
• [00:26:35] Google Helpful Content System Can Now Impact Google Discover Visibility
• [00:28:53] Google Releases February 2023 Product Reviews Update 

Thanks to our sponsors!

SE Ranking https://edgeofthewebradio.com/seranking   

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

• Twitter:@ErinSparks
• Twitter:@GemHoughton
• Twitter:@TheMann00
• Twitter:@EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

Would love it if you'd give us a rating on ratethispodcast.com/edge!

Kevin Indig stops by the EDGE studios virtually to have a conversation about generative AI content with Erin Sparks on this episode of EDGEtalk. Can AI satisfy Google's EEAT? Are AI content tools disrupting the SEO industry? If AI intentionally makes a mistake is it really a mistake?

He is a growth advisor and consultant at Kevin-Indig.com where he advises startups, PEs and VCs in strategic SEO.

Together, they tackle the above questions and more on the EDGE! 

• [00:02:43] Introducing Kevin Indig
• [00:07:44] AI Generated Content
• [00:13:28] EDGE of the Web Title Sponsor: edgeofthewebradio.com/site
• [00:14:26] What is the Expertise, Authority, and Trust of AI? 
• [00:17:32] Machines Don't Have Judgment
• [00:18:50] Suspect AI Content is on Loose Ground 
• [00:19:48] Generative AI Disruption in the Ecosystem
• [00:21:27] EDGE of the Web Sponsor: edgeofthewebradio.com/wix
• [00:23:31] Detecting Generative AI Content
• [00:25:12] If AI Intentionally Makes a Mistake is it a Mistake?
• [00:27:00] The Turing Test 
• [00:28:29] Three Actionable Takeaways for Generative AI Content
• [00:30:43] EDGE of the Web Sponsor: edgeofthewebradio.com/seranking
• [00:34:06] Generative AI Content Bias 

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Wix https://edgeofthewebradio.com/wix

SE Ranking https://edgeofthewebradio.com/seranking

Take the SE Ranking Checklist Challenge!Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

1. Create a project, add at least 5 keywords;
2. Find 5 competitors via the Competitive Research tool and add them to "My Competitors" section;
3. Run a website audit and show what issue you are going to fix;
4. Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
5. Optimize one page using the Content Marketing tool.

One Edge Listener Will Get A Full Year Business Package.  We'll Announce That On Our Podcast Soon! A $2,500 Value!

Follow Guest

https://www.twitter.com/Kevin_Indig

https://www.linkedin.com/in/kevinindig

https://podcasts.apple.com/us/podcast/contrarian-marketing-podcast/id1654785891

Would you pay $12 a month to be verified on Facebook, Instagram and WhatsApp? Looks like Meta is adopting the Twitter model. Did you know Bing just put a cap on how many questions you can ask in a chat session. After 30 years of the existence of HTML Google finally gives actual guidance on link best practices.

Erin Sparks and Mordy Oberstein examine these topics and much more on this episode of EDGEtalk.

A big thanks to our new title sponsor of the show, SE Ranking. Check out their exclusive giveaway to the EDGE audience!

News from the EDGE:

[00:04:58] You get a blue check and you get a blue check- Meta to add paid verification option, just like Twitter

[00:10:01] Our Title Sponsor: SE Ranking

Take the SE Ranking Checklist Challenge!Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

1. Create a project, add at least 5 keywords;
2. Find 5 competitors via the Competitive Research tool and add them to "My Competitors" section;
3. Run a website audit and show what issue you are going to fix;
4. Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
5. Optimize one page using the Content Marketing tool.

Good luck! Deadline for the contest is February 28th.

[00:11:30] Bing users seem to be chatting it up too much…

[00:15:39] EDGE of the Web Sponsor: Inlinks

[00:16:42] Google Releases New Best Practices for Links

Barry Blast from Search Engine Roundtable:

[00:21:10] Microsoft To Release Major Quality Improvement For Bing AI Chat On Thursday 

[00:22:14] Google Business Profile Profile Strength Widget Now Live & Many Local SEOs Not Happy

[00:24:16] Google Ads Tests Disabling Opt Out Of Search Partners & Display Network

Thanks to our sponsors!

SE Ranking https://edgeofthewebradio.com/seranking     

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

Twitter:@ErinSparks

Twitter:@MordyOberstein

Twitter:@TheMann00

Twitter:@EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

Cyrus Shepard and Erin Sparks explore why internal linking is so important to SEO, all while backing it up with studies and giving many pro tips for all of you SEOs out there. They also go in deep on AI content tools to share how-to and how not to use them, and why.

They also go on a sidebar discussing the "happening in real time" implosion of Twitter and its eventual demise. In addition, the two give important must-knows about structured data and how it can impact your internal linking.

Now it's time to take your inbound link building hat off and put your internal linking hat on for this episode of the EDGE!

• [00:01:25] Cyrus Shepard & Erin Sparks Discuss Twitter
• [00:03:23] Internal Link Building 
• [00:05:36] The Importance of Anchor Text
• [00:07:18] Helpful Contextual Linking vs Menu Navigation
• [00:09:22] How Helpful is this Page?
• [00:11:20] Awareness, Consideration, Decision
• [00:12:04] Just Getting Started in SEO? Do this.
• [00:12:43] EDGE of the Web Sponsor: Site Strategics
• [00:15:12] Named Entity Linking 
• [00:18:25] Bullish on Structured Data?
• [00:19:40] Manual Penalties for Structured Data Spam
• [00:22:40] EDGE of the Web Sponsor: Wix
• [00:23:13] Automated Content Writing
• [00:27:25] The Artificial Intelligence is Learning
• [00:29:45] AI Chatbots are a Research Tool
• [00:31:44] EDGE of the Web Sponsor: SE Ranking
• [00:33:51] SEO Pro Tip
• [00:35:58] What Bugs/Excites You About the SEO Industry Right Now?

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site  

Wix https://edgeofthewebradio.com/wix

SE Ranking https://edgeofthewebradio.com/pageonepower

Take the SE Ranking Checklist Challenge! Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

1. Create a project, add at least 5 keywords.
2. Find 5 competitors via the Competitive Research tool and add them to "My Competitors" section.
3. Run a website audit and show what issue you are going to fix.
4. Do a backlink check and upload your backlinks to the Backlink Monitoring tool.
5. Optimize one page using the Content Marketing tool.

One Edge Listener Will Get A Full Year Business Package.  We'll Announce That On Our Feb 10th Podcast! A $2,500 Value!

Follow Guest

https://twitter.com/CyrusShepard

https://zyppy.com/about/

https://www.linkedin.com/in/cyrusshepard/

https://moz.com/community/q/user/cyrus-shepard

Would love it if you'd give us a rating on ratethispodcast.com/edge!

Erin has traveled west this week for some much needed summer relaxation. Thankfully Andrew Cock-Starkey stepped in to help Mordy and Jacob deliver the news for this episode. 

Universal Analytics takes its final ride into the sunset this month. Google announced that on July 1st, 2024 they will fully discontinue and shut down this web traffic metrics tool. We sure hope you have, but if you haven't, don't forget to migrate to GA4 ASAP!

A recent study has unveiled a rise in authority for E-Commerce and User-Generated Content indicating that these forms of content are being prioritized by Google on the SERP as affiliate marketers are losing visibility fast. 

Google has released their June 2024 Spam Update. The update is intended to continue to penalize low-quality content by identifying and targeting sites with keyword stuffing and unnecessary backlinks. 

Tune in as we say goodbye to our friend Universal Analytics and discuss all that's new in the search realm this week here on the EDGE of the Web!

News from the EDGE:

[00:04:54] Universal Analytics Ends on July 1: Essential Information You Need

[00:06:44] SEO Visibility in 2024: Review Sites Decline, eCommerce and User-Generated Content Rise

[00:12:59] EDGE of the Web Title Sponsor: Site Strategics

[00:14:11] Google Releases June 2024 Spam Update

[00:18:35] Lily Ray's New Rabbit Hole: a post on LinkedIn

AI Blitz:

[00:22:55] Perplexity CEO Aravind Srinivas responds to plagiarism and infringement accusations

[00:25:05] AIs are coming for social networks

[00:27:56] Google using ML to review Local Service Ads (LSA) and "automatically review all leads"

[00:30:01] EDGE of the Web Sponsor: Inlinks

Barry Blast from Search Engine Roundtable:

[00:31:08] Google Search Tests Black Sitelinks

[00:32:01] Google AI Overviews FAQs Including Why You Can't Disable AI Overviews

[00:34:14] AI Overviews and Reddit 

[00:37:25] Local SEO - Google Maps exploit

Should AI be used for YMYL content? Does CLS have more weight in Google Core Web Vitals? Will Bing's chatbot steal your clicks? These questions and more are explored by Erin Sparks and guest co-host Mike King on the EDGE!

This week's Barry Blast examines a traveling SEO grifter, ads arriving to Bing's new ChatGPT SERP interface, and the concerns publishers have with search engine chat interfaces.

A big thanks to our new title sponsor of the show, SE Ranking. Check out their exclusive giveaway to the EDGE audience!

News from the EDGE:

• [00:01:30] Today's Guest Host: Mike King
• [00:05:46] Should AI be Used for YMYL Content?
• [00:12:48] Our Title Sponsor: SE Ranking

Take the SE Ranking Checklist Challenge!
Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

1. Create a project, add at least 5 keywords;
2. Find 5 competitors via the Competitive Research tool and add them to "My Competitors" section;
3. Run a website audit and show what issue you are going to fix;
4. Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
5. Optimize one page using the Content Marketing tool.

Good luck! Deadline for the contest is February 28th.

• [00:14:54] Does Cls Have More Weight In Google Core Web Vitals? It Depends…
• [00:20:03] Will Bing's Chatbot Steal Your Clicks?
• [00:26:37] EDGE of the Web Sponsor: Inlinks

Barry Blast from Search Engine Roundtable:

• [00:27:42] Barry Blast 1: Reddit: SEO Guy Travels Across Europe To Upload Photos Locally To Facebook – link
• [00:30:31] Barry Blast 2: Ads In The New Bing Chat Interface – link
• [00:33:57] Barry Blast 3: Big Publishers Concerned With AI Powered Search From Google & Bing – link

Thanks to our sponsors!

SE Ranking https://edgeofthewebradio.com/seranking

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

Twitter: @ErinSparks

Twitter: @iPullRank

Twitter: @TheMann00

Twitter: @EDGEWebRadio

Would love it if you'd give us a rating on ratethispodcast.com/edge!

#StandwithUkraine edgeofthewebradio.com/ukraine

Cyrus Shepard is this week's guest on episode 568 of EDGE of the Web show. He sits down with Erin Sparks to discuss the changing SERP features, visual search, and the future outlook of SEO.

He is an SEO, online marketer, content publisher, speaker, and writer. Cyrus first discovered SEO in 2009, and took a wine business from 500k in sales to 2.5 million in one year.

Now let's discuss why SEOs are Google's farmers on this episode of the EDGE!

[00:00:35] Introducing Cyrus Shepard

[00:02:35] Pathway to SEO 

[00:06:03] Visual Search

[00:08:39] EDGE of the Web Title Sponsor: Site Strategics

[00:09:25] Zero Click Perspective

[00:09:57] Google's Writing Its Own Content

[00:11:28] We're Google's Farmers and It Wants Our Crop

[00:13:50] The Omnichannel Approach

[00:17:31] You Gotta Know the SERP

[00:18:01] EDGE of the Web Sponsor: edgeofthewebradio.com/wix 

[00:18:33] Zero Click Study from Semrush

[00:21:28] Google MUM Taking Hold

[00:24:07] EDGE of the Web Sponsor: edgeofthewebradio.com/seranking

[00:25:47] Any Tools Tracking SERP Features Well?

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Wix https://edgeofthewebradio.com/wix

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Take the SE Ranking Checklist Challenge!
Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

1. Create a project, add at least 5 keywords;
2. Find 5 competitors via the Competitive Research tool and add them to "My Competitors" section;
3. Run a website audit and show what issue you are going to fix;
4. Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
5. Optimize one page using the Content Marketing tool.

One Edge Listener Will Get A Full Year Business Package. We'll Announce That On Our Feb 10th Podcast! A $2,500 Value!

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GA 4 is coming, and Google says it will implement it for you. Do you want to be verified on Twitter? That'll be $1000 per month. . . maybe? Is Google going after ChatGPT? Lastly, a judge just used ChatGPT to help him write his ruling. OMG! Great articles from Search Engine Land, The Information & Vice. And, of course, Search Engine Roundtable.

Erin Sparks and Mordy Oberstein tackle these trending topics and many more on the 567th edition of EDGE of the Web!

News from the EDGE:

[00:05:25] Make the switch to GA4, or Google will do it for you

[00:11:19] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

[00:12:35] Twitter Considers Charging Brands $1000 Per Month to Stay Verified

[00:20:47] Sundar Pichai confirms Google is working on AI search feature users can "engage directly with"

[00:023:33] A Judge Just Used ChatGPT to Make a Court Decision

[00:30:04] EDGE of the Web Title Sponsor:

 https://edgeofthewebradio.com/seranking 

Take the SE Ranking Checklist Challenge!
Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

1. Create a project, add at least 5 keywords;
2. Find 5 competitors via the Competitive Research tool and add them to "My Competitors" section;
3. Run a website audit and show what issue you are going to fix;
4. Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
5. Optimize one page using the Content Marketing tool.

One Edge Listener Will Get A Full Year Business Package. We'll Announce That On Our Feb 10th Podcast! A $2,500 Value!

Barry Blast from Search Engine Roundtable:

[00:33:28] Barry Blast 1: Google Does Major Refresh Of The Canonicalization Help Documentation

[00:35:57] Barry Blast 2: Google Local Review Filters Removed Many Legit Reviews, Google Restoring Reviews

[00:39:30] Barry Blast 3: Google Testing Apprentice Bard: Google's Answer To OpenAI's ChatGPT?

Thanks to our sponsors!

SE Ranking https://edgeofthewebradio.com/seranking 

Inlinks https://edgeofthewebradio.com/inlinks

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