It’s time to delve into the world of composable architecture, internationalisation and reducing the cost of ownership for retailers. 

Our guests, Mark Adams, Senior Vice President and General Manager at BigCommerce and Roosevelt Fernandes dos Santos, Senior Product Manager at Recharge, share their insights and experiences in this dynamic space. Mark and Roosevelt have years of experience in the eCommerce industry.

From the significance of partnering with experienced tech teams to the importance of rapid delivery in the fast-paced digital environment, this episode is packed with valuable discussions on technology strategy, user experience, and market trends.

They chat about all things composable and the detailed process of replatforming, internationalisation and launching into 180 countries. Find out how BigCommerce works with retailers to ensure a smooth transition, and the big one, reducing cost of ownership.

Join us as we explore the complexities and opportunities in the ever-evolving eCommerce landscape.

Topics Covered: 

00:03 - Composable Commerce 

06:29 - Merchants seeking business growth face procurement challenges

09:20 - Researched market reports, gathered insights, assessed vendors

16:46 - Simplifying composable processes for customer success

19:48 - Challenging times demand leadership, strategy and growth

23:40 - Fast delivery of digital products is crucial

25:41 - Travelling around Southeast Asia, amazed by connectivity

31:22 - Prepare and communicate to avoid potential impact

34:57 - Optimise operations, leverage data & understand customer behaviour

36:02 - Conversion rate optimisation relies on client retention

42:13 - Enthusiastic endorsement of business opportunity and investment

44:43 - Focus on composable architectures for enterprise growth

46:21 - Code, credit, connections, predict, mitigate, speed, customer

49:40 - Book recommendation 

Stuart Baxter has been a driving member behind the growth of Safelincs, a £28M fire and safety solutions business in Lincolnshire, since he joined as Product Admin 15 years ago.

As the Managing Director of Safelincs, Stuart is responsible for the operational side of the business and hitting their ambitious 10% year on year growth targets.

In this episode, Stuart gives an honest account of the growth of Safelincs. From a sub £1M brand with 9 members of staff, to a £28M operation with 93 employees, he shares all. 

Listen to find out why his business finds staff retention far easier than recruitment, hint, it’s because they care about the humans working in the business.

Find out how their team makes sure expos develop a good return for them as a business, the power of employee investment both financially and psychologically, hiring on attitude and teaching them the skills.

To be successful online you need some basic principles, be adaptable, be agile and be willing to make mistakes. In this ever changing landscape, businesses that take risks and adopt the latest technologies that are RIGHT for their business will win. 

Listen now!

Topics Covered: 

00:00 - Joined small start-up as Product Manager, entrepreneurial spirit

04:23 - Allowed to try, generated business, build relationships 

08:49 - Investing in business growth

09:39 - Safelincs started as a family support system

14:00 - Extensive investment in training for roles

18:03 - Treat individuals with care for business success

21:12 - Business growth and expos.

22:45 - Focused expos on potential customer base for success

26:44 - Sales team includes non-sales member

31:33 - Conference attendance may prompt valuable business insights

34:58 - Focusing on quality

37:05 - Investing in people and leveraging conferences

40:27 - Honesty and support matter in delivering information

41:49 - Change in technology over 15 years

45:17 - Outsource support for business specialisation and expertise

50:07 - Employed new staff, investing in platforms, AI

51:54 - Book recommendation

Steve Toth is the man behind seonotebooks.com and works with global companies around the world. He’s the man that took Freshbooks to rank position 1 for a 300,000 volume keyword, quadrupling organic traffic within a year. 

This episode is dedicated to SEO (search engine optimisation), the latest core update and what that means for your business. He covers the heavily debated topic of AI and shares a tactic that very few people use when it comes to improving their organic rankings. 

This conversation explores actionable strategies for improving SEO, the importance of staying updated with industry changes, and the impact of recent updates in the SEO and eCommerce space. 

Join us as we uncover valuable tips and perspectives from a seasoned SEO professional. 

Topics Covered

00:24 - Steve’s experience in SEO has spanned over 15 years

04:41 - Managing accounts and sharing actionable SEO tips

07:25 - Google cracking down on AI content abuse

10:10 - AI detecting and impacting website rankings significantly

15:52 - Use popular words from SERP for AI title

18:33 - Softwares to help automate SEO 

23:10 - Similarities between eCom and SEO project plateau

24:48 - Brand building through digital PR improves click-through rate.

28:01 - Analysing current trends, using social media data

32:22 - Matt Diggity's SEO strategy for backlinks analysis

35:00 - High impression keywords with low search volume are valuable. Discover them in various places like Google Auto Suggest, customer data, and customer questions for SEO success

39:30 - Utilise Google Search Console for keyword optimisation

41:35 - Drive links to category pages for ranking

44:08 - Avoid being in trouble with Google by doing this

Sohaib is the Founder of &facts, a platform that aims to bridge the data gap between small and large businesses by providing growing brands with the same decision-making insights as big retailers. &facts helps store owners to understand their customers and market more easily, especially with buyer behaviour changing more than ever over the past 18 months. 

In this episode we talk all about data and how to use it to make informed decisions for your marketing strategy, as well as your business as a whole. We discuss exactly how &facts predicts consumer behaviour, particularly for fashion brands who need to be on top of the latest trends 24/7.  

With the pandemic affecting the entire world over the last 18 months, businesses have had to learn to adapt with constant changes, and Sohaib talks about how to embrace these changes and how to use data to your advantage to get ahead of competitors. 

If you want to use data to make better decisions for your business, then get listening as Sohaib shares the best ways to collect consumer behaviour data, and how to transform this information into meaningful changes. 

Chris is the Partnerships Manager at Fetchify, a data validation solution that ensures store owners are getting accurate address, phone number, postcode, email, and bank account data from their customers. Fetchify is trusted by major brands including RBS, Moonpig, Ford and many more. 

In this episode, Chris discusses conversion rates and why that’s the core drive behind Fetchify. He talks all about the benefits of capturing and validating personal information such as emails, and the most effective ways to collect this data from your store. Chris also shares the biggest challenges that eCommerce stores face when collecting data, and gives his opinions on which brands do data collection best. 

If you think your store could be hindering your sales by making it difficult for customers to share their data with you, then listen in as Chris shares how you can remove these barriers to make your customer experience as slick as possible.   

Cas is the CEO of Wow Group of Companies, which is home to several digital brands with a core focus on the design and development of eCommerce solutions. These include Wow, a digital marketing agency which was featured on Channel 4’s TV show The Job Interview. Raw Jam, a digital transformation company, Neely There, a content agency specialising in the hospitality and leisure sector, vGoose, an IT support company for small businesses and Artwork Creative, a design agency based in Malvern.

Really understanding your consumers and how they interact with your website is essential for when you want to drive more sales through your online store. In this episode, Cas talks all about how having a data-driven approach to UX is the key to creating a successful online store that converts. He shares real life examples of how he’s exploded conversion rates by using his solid approach to replatforming stores, as well as the top things you can do to improve the UX on your existing site. 

If you want to know what’s coming down the pipeline for UX and want to find out exactly what you need to do to develop a winning customer experience, then give this episode a listen for some great actionable insights. 

Dan has spent the past 5 years on the front line with some of the UK’s largest agencies, and now he’s moved his role in-house as the Retail eCommerce Manager at Stanley Black & Decker. His main focus lies in growing new and existing customer online sales by developing winning strategies across a range of online channels. 

In this episode, we discuss Dan’s transition from agency to in-house and the main differences between the two. We also dive into Dan’s role at Stanley Black and Decker and how as a business they’ve effectively adapted to the pandemic and how they’ve had to re-shape customer expectations with the supply chain issues that followed.

Dan talks us through his strategy when it comes to successfully marketing Stanley Black & Decker products across a variety of marketplaces including Google, Amazon and eBay. He shares his favourite tools for discovering the best keywords on all these platforms, as well as some great tips on optimising your site to get those sales across the line.

Josh is the Country Manager for Mollie in the UK. Mollie is one of Europe’s fastest growing payment service providers, helping businesses of all sizes to grow by seamlessly integrating a variety of payment methods.

Over the years, Josh has had a variety of hands-on experiences within the eCommerce space including fulfilment, digital products and now digital payments with Mollie. In this episode, he draws from his experience to help us better understand the checkout process and shares the simple things you can do to improve your checkout experience. 

We also discuss the best ways to overcome high cart abandonment rates and how offering a variety of payment options can often be key to getting people to complete a purchase. You should also be evaluating your post-purchase process and thinking about how you can use it to really strengthen the relationship with your customers so that they keep on returning. 

If you’re noticing that your customers are adding products to their cart but not following through with the purchase, then listen into this episode as Josh shares some valuable tips to ensure your checkout experience is as seamless as possible.    

Johann is the COO of AWA Digital, and co-author of the bestselling book eCommerce Website Optimization. Having started out in corporate jobs, Johann took the leap into the start-up world, and has since been in the eCommerce space for 9 years.  

In this episode, we talk all about conversion rate optimization and the specific thought process Johann and the team focus on every time to help their clients succeed. Johann busts the common myths that surround CRO and teaches us how to avoid the biggest mistakes retailers make when it comes to optimising their site over and over again. 

CRO doesn’t come with a one size fits all template - Johann explains how to determine the KPIs that matter to your business, and how to build a CRO strategy that will specifically help to meet your business’ goals. 

If you want to find out how to get more conversions from your website, then listen in as Johann talks through the steps he’s taken to optimize his clients’ websites for better conversion rates, as well as extra tips along the way to make sure you’re getting the most out of your online store.

John is the Founder of digital marketing businesses Modo25 and BOSCO, based in Leeds. John first came into the digital space when he worked for a company selling training on how to use the Internet back in the ‘90s after he graduated from university. Since then, he’s been working with companies in-house to improve their sales and marketing. 

Now, he helps businesses to take control of their digital strategies with Modo25 and BOSCO. Modo25 was born out of the desire to empower in-house teams and help them to take full control of their digital marketing by giving them the data and training they need to succeed. Meanwhile BOSCO is helping clients all around the world to better predict which channels to invest their money into in order to get the most out of their budgets. 

In this episode, John talks about which marketing channels are worth investing your time and money into and what he thinks will get you your best return in 2022. We also discuss the one big strategy most businesses avoid, but has actually proven to be hugely successful and is set to carry on growing. 

If you want to sharpen up your marketing strategy but aren’t too sure what path you need to go down to get the best results, then listen in as John takes from his own hands-on experiences to guide you to success. 

Tim is the Head of Partnerships at Salesfire, a multi-award-winning SaaS company specialising in conversion rate optimisation, intelligent personalisation and on-site search solutions. Salesfire work with eCommerce stores to develop seamlessly personalised experiences that engage customers and ultimately lead them to that all-important conversion.

In this episode, Tim talks to us about the importance of creating a highly personalised experience for your online store and how this can affect the number of conversions on your site. With more people than ever shopping online since the pandemic, it has been vital for business owners to learn how to replicate their in-store experiences online. 

From click and collect services to virtual store assistants, businesses have been coming up with all sorts of innovative ideas to create seamless omnichannel experiences that result in stronger brand loyalty and importantly, more sales. 

Listen in as Tim gives out some small wins you can implement to get started with your personalised experience, as well as some more advanced options if you really want your customer experience to stand out. 

Tomer is the owner of 2 successful Amazon FBA brands, and Founder of Sourcing Monster where he coaches other brands to help them to scale their businesses with Amazon. 

At the age of 14, Tomer started his own hosting company and has been obsessed with finding ways to generate more money online ever since. From there, he gradually went on to building websites, managing Ads for other businesses, and then worked for his family’s jewellery business for 12 years. 

It was when he noticed the lack of work-life flexibility that he began seeking opportunities which allowed him to generate an income, while being able to travel anywhere in the world. That’s when he discovered the power of Amazon FBA and he hasn’t looked back since.

In this episode, Tomer shares exactly how you can find profitable products to build a successful brand on Amazon, or if you’re already an established business, how to use Amazon FBA to accelerate your growth.

Asher is the Co-Founder of Uncapped, working with leading eCommerce brands to help them scale faster through revenue based financing. As an entrepreneur, Asher’s frustrations with trying to find success with the limited financing options available for eCommerce brands was becoming exhausting, so he decided to develop his own solution. After rounding up a solid team with the same vision and $120 million later, Uncapped was born. 

In this episode, Asher talks to us all about what makes Uncapped different from the more traditional funding options like venture capital and bank loans, and how their model gives eCommerce store owners more time to get on with growing their businesses and less time worrying about money. 

We also discuss Asher’s personal journey to gaining funding, from his tried and tested tips to succeeding in fundraising, as well as what to avoid in the all important pitch for money. 

Are you an eCommerce store looking to grow, but finances are getting in the way? Then tune in to this episode as Asher shares some great advice to put you on the path to landing the funding you need. And if you’re an eCommerce store that’s been running for 6+ months, and are generating over $10k per month, then listen in and find out how Uncapped could be your future fundraising solution. 

You can cut your costs and scale your eCommerce business at the same time. It’s all about prioritisation and actually focusing on what moves the needle. 

In this episode of the eCom@One Podcast Benjamin Lang, Head of Northern Europe and Dach for Partnership at Shopify, delves deep into the rapidly changing world of eCommerce. He shares actionable insights from his portfolio of global clients. 

Shopify is the leading platform for mid-sized eCommerce businesses, trusted by millions of companies worldwide. They work with some of the most well-known brands.

Together, Richard and Ben discuss the need for a unified commerce experience, the importance of customer loyalty, the personalised brand experiences and the strategies and challenges of accelerating growth in the eCommerce space. 

They also highlight the latest innovations and features released by Shopify, the complexities of replatforming and the evolving landscape of customer behaviour and regulations. He also touches on his experience as an Olympic athlete and how he uses those experiences to shape his future career. 

Tune in to find out how you can overcome a plateau and the key tactics and trends that are shaping the eCommerce industry.

Chloe has over 20 years of experience in the eCommerce space, hosts 2 eCommerce podcasts and is the author of 5 eCommerce books, so it’s fair to say that if you’re seeking advice on how to grow your eCommerce business, then Chloe’s definitely the one to go to. 

In this week’s episode, we’re using Chloe’s expertise to guide you through Black Friday 2021. 

Too often, retailers offer heavy discounts across their whole site for Black Friday, only for it to result in a massive loss, despite achieving record sales. That’s why we’re discussing the best way to approach your Black Friday campaigns this year, as well as how to decide whether to even run a campaign at all. 

With Black Friday becoming even more crowded year on year, with thousands of brands competing for attention, Chloe gives her advice on making your campaign stand out from the rest. She also advises on what else you can do if you don’t want to run discounts, common mistakes retailers keep on making during the Black Friday season, as well as what we can expect for Black Friday 2021.

If you’re taking part in Black Friday this year, or are still on the fence as to whether to go for it or not, then get listening ASAP!

Katya Allison is the Director of Content at Grin, an Influencer Marketing software for D2C brands that want to scale. She is a passionate marketer who is obsessed with all things Influencer Marketing.

In this episode, we discuss what Influencer Marketing is and why eCommerce businesses need to be running these types of campaigns. Disclosure, it’s not just Kylie Jenner promoting toothpaste that we know she doesn’t use. It’s about working with creators who inspire and engage their community.  

Find out how to match Influencers with your brand story by creating an influencer persona, how to reach out to them and which KPIs to measure to determine success. Katya discusses the importance of an in-depth brief, looking holistically with attribution and giving creative freedom. 

If you are an eCommerce store, start building relationships with Influencers yesterday. The future of digital? Influencer marketing is at the heart of it. After all, people buy from people. 

Greg is the Director of Content at Omnisend, an eCommerce-tailored email & SMS marketing automation platform, that helps businesses increase their sales without increasing their workload.

Greg’s journey into eCommerce started when he went into radio in college, and gradually navigated his way into marketing. He’s now been in the eCommerce and email marketing space for over 15 years. 

In this episode, Greg discusses all things content marketing - from developing content ideas to tracking their success. Content marketing is often overlooked by many eCommerce businesses due to being perceived as a bonus extension to their brand. However with more content being consumed than ever before through a multitude of platforms, content marketing has become absolutely key for developing brand awareness, as well as maintaining control of your brand’s online reputation.

If you want to shape up your brand’s content, then join us as Greg gives practical advice on how to develop a winning content strategy, how to decide which channels are worth your time and how to identify content trends in your industry. 

Megna is a Data Scientist and Founder of Convert Dial, a software designed to help eCommerce businesses predict consumer behaviour, enabling them to make smarter decisions on their marketing campaigns, as well as helping them to attract, convert and retain customers. 

In this episode, we discuss how the data landscape has been changing dramatically over the last 12 months, as well as changes to expect in the next 18 months, such as cookieless tracking and how businesses need to be coming up with more and more innovative marketing strategies to combat this loss of data.

Megna gives some great advice for developing strategies to convince users to share their personal information by using methods such as gamification, and building transparency and trust between your brand and your customers. 

If you run an eCommerce store and are concerned about Google and Facebook’s decisions to restrict tracking and what this means for your business, then join us as Megna shares some actionable tips for collecting, and using customer data more effectively. 

Ben is the Director of Business Development, EMEA, at Feedonomics, working with store owners and marketers on their product feeds using their own technology stack and services to list products on Google Shopping, Amazon and many other channels.

In this episode, Ben talks to us about what makes Feedonomics different from other feed providers, and how they work with clients to boost their sales through constant optimisation of their product feeds. He discusses the attributes within a feed that a lot of merchants neglect, which can actually heavily influence your profitability, as well as other common, but crucial mistakes that you should fix to transform the health of your feed. 

We also dive into Ben’s thoughts on automation and how it’s affected performance on Google Shopping, how he sees automation completely taking over, as well as the future of feeds and how changes Google Shopping will soon disrupt the way we shop.

Are you currently selling on shopping channels like Amazon and Google Shopping, but think your current feed setup is preventing you from fulfilling your potential? Then get listening as Ben takes us through some key actions that you can take now for an instantly optimised feed.

Jason Greenwood is the Founder of Greenwood Consulting, an eCommerce consultancy that specialises in omnichannel and digital transformation. He has worked in eCommerce for over 20 years. His passion is bringing eCommerce businesses into the future by fusing the core principles of online success. 

In this episode, we delve into the futuristic world of omnichannel. He discusses the fundamental differences between omnichannel and multichannel, how to connect all of your channels together for a seamless experience and the biggest mistakes he sees retailers make. 

Jason shares why you should be building in barcode scanners, using biometrics and when to use a Saas platform vs building a custom tech stack. Is attribution dying? Find out in this podcast.

Finally, he states that the future of omnichannel relies on getting the foundations right and what they are. Listen to this podcast to improve your omnichannel strategy and grow your business!

Stephen is the Chief Commercial Officer and Co-Founder of creative SEO agency, Rise at Seven. Previous to this, Stephen has worked in several marketing roles, both in agencies and in-house. It wasn’t until two years ago that he decided to take the leap from his 9-5 to start an agency that’s now gone on to disrupt the industry.

In this episode, Stephen talks to us about how Rise at Seven came about and their strategy that helped them skyrocket their business in such a short period of time. He talks about the challenges they’ve had to deal with following such quick growth, as well as how they’ve coped with the online abuse that’s come with working with such big brands. 

We also dive into technical SEO, where Stephen explains the mistakes he often sees eCommerce stores make and how getting your technical SEO right can really get you ahead of the competition. Listen in as he shares his favourite tools and some actionable advice that you can start implementing yourself to make huge improvements to your SEO.

Andrea is the Head of eCommerce for the hugely successful health and fitness app Tone & Sculpt, which provides a fitness community and workout plans specifically for women. Andrea has been responsible for the huge growth of the Tone & Sculpt app and has been working to suit the ever-changing demands of the health and fitness industry, particularly throughout the pandemic. 

Whilst up against major competitors like Peloton, Andrea explains how having such a specific target audience, and building a tight knit community around that is what has really given Tone & Sculpt it’s edge. In this episode he discusses how this laser focus is one of the main reasons for such high customer retention rates, and what you can do in your own business to achieve this as well. 

He also talks about the things they’ve been doing as a business that have been the most successful over the past 18 months, what types of data they use to influence their biggest decisions, and with so many areas to coordinate, Andrea shares how he prioritises his task list on a daily, weekly and monthly basis. 

If you’re running a business powered by a subscription model, or work within the health and fitness industry, then listen to this episode for great tips on how to stand out in a saturated market and how to boost your retention.   

Jeff Sawyer Lee is the Co-Founder of FitTrack, a modern health management ecosystem. From the outside looking in, Jeff had a dream career. However, his six-figure banking job left him feeling unfulfilled so he decided to enter the world of entrepreneurship to find more purpose in his life. 

In this episode, he shares how he scaled his business without focusing his budget on brand marketing. He shares FitTrack’s mission and how he bounced back from failure. He discloses his secret for growth and why you need to A/B test everything to understand your customer.

Find out how Jeff creates SMS campaigns that sell more products than email marketing, with a staggering 65% open rate. He discusses the power of personalisation and how to truly delight your customers.

Jeff shares his positive outlook and how a growth mindset is pivotal for success in the fitness industry. This podcast is full of advice and implementable tips to make your business more customer-focused. Listen now! 

Pete is a business coach and speaker, working with business owners, entrepreneurs and store owners to help them stay accountable and to achieve entrepreneurial success. 

In this week’s episode, Pete talks all about storytelling in a business context, why it’s so important for brands to get to the heart of their story and his framework for nailing this. He also explains how he works with clients to get their story to stick, and shares his top tips for when you’re struggling to get your audience to resonate with your brand. 

Pete explains some of the mistakes businesses make when it comes to storytelling and how to overcome them, the most common being not being clear enough with what you want your target audience to do, as well as overcomplicating your language. 

Join us on this episode as Pete shares some of his favourite resources for building your brand’s story and explains exactly how this can help your business grow. 

Paula Short is the ex Co-Founder of Beauty Boulevard, a successful cosmetics company that stocked products globally in stores, salons and airlines. After exiting the company in 2021, Paula went on a journey of self-discovery to become a Freelance Business Advisor focusing on strategic growth.

As we navigate the challenges brought on by the pandemic and the evolving landscape of consumer behaviour and the economic market, Paula shares her experience of exiting her successful business, Beauty Boulevard, and delves into the emotional journey of letting go. 

From the impact of COVID-19 to the importance of understanding customer patterns and behaviours, Paula and Richard explore the value of seeking external expertise, taking breaks, and the significance of trusted consultants in guiding business growth. 

Listen to this episode to hear about the raw truth of exiting a business and what happens after. Paula shares where many companies go wrong with their strategy, where to spend your marketing budget and how to improve your valuation. 

Join us as we uncover the wisdom, practical advice, and personal experiences shared by Paula Short in this compelling episode.

Topics Covered

00:20 - Proud achievement in business, sold shares before COVID

03:08 - Business shutdown despite successful showcase in NYC

09:12 - Business consultant with vast experience discusses strategies

10:07 - Know your customer and guide businesses to success 

16:57 - Business ups and downs require trusted support

21:15 - Challenges of getting products into big stores

28:05 - Traveling to Europe and US trade shows

31:19 - Realising capabilities, enjoying self-investment and need for balance

35:11 - Embrace the present and notice the world around us

38:17 - Strategically target marketing, analyse customer data wisely

41:45 - Writing thoughts for better sleep, unlikely business sale

45:01 - Unfamiliar changes forced, but necessary for growth

46:42 - Maximising valuation post-sale and during COVID

49:34 - Investing in consultancy to help others succeed

52:47 - Connect with me on LinkedIn and book recommendation

Robert is the CEO and Founder of Prague-based eCommerce live streaming company, Korkuma. He came up with the idea for Korkuma last year when businesses were struggling with the second wave of the pandemic and wanted to come up with a solution that blurred the line between offline and online shopping. His answer was live streaming - and with extremely successful results from his Beta testing, he’s raring to make Korkuma live to the world so that eCommerce stores like yours can start reaping the benefits.

In this episode, Robert discusses exactly how live streaming works for eCommerce businesses and how you can seamlessly incorporate it into your sales strategy. He busts some of the fears that businesses have when it comes to live streaming, such as not having a big enough budget to make live streaming successful, or not having the technical experience to pull it off. Robert also talks about how live streaming can work for specific industries and how easy it is to get started.

Want to get a step ahead of your competitors? Well it’s time to throw your customers into a whole new experience with live streaming. Get listening to find out how you can get started!

Kevin Rizer is the author of ‘Always Wear Pants and 99 Other Tips for Surviving & Thriving While You Work From Home’, as well as the CEO and Founder of Emmy’s Best Pet Products.

Ever since setting up Emmy’s Best Pet Products 7 years ago, Kevin has taken his eCommerce venture as an opportunity to work fully remotely, and has since been reaping the benefits. In this episode, Kevin shares what he’s learned since working from home and gives some great advice on how to maximise its advantages, such as schedule flexibility and increased productivity, which are difficult to achieve in an office environment. 

He discusses common problems that people face when working from home, such as feelings of loneliness and lack of work/life boundaries, how to actually enjoy working from home when you love the buzz of the office, as well as how businesses can in fact benefit from having their employees working remotely. 

If you’re working remotely and want to make it work to your advantage, then Kevin has some fantastic advice on making your time working from home enjoyable. 

David Morneau is a Managing Partner at inBeat Agency, a micro-influencer agency who works with 1000s of Instagram and TikTok micro-influencers to help eCommerce stores grow their brands around the world. 

In this episode with David, we talk about why you should be stepping into influencer marketing and how you can get started for less than you think, as well as the differences between macro and micro influencers and how to decide which is best suited to your brand. 

We also discuss how to find influencers who fit within your niche and how to build an army of perfectly-suited influencers to fuel your online content. David also talks to us about how to use influencer marketing to raise mass awareness of your brand and gives examples of how he’s helped brands grow with their go-to tools at inBeat Agency. 

Want to find out how getting started with influencer marketing can be easier than you think? Then listen in as David explains exactly how. 

Keval is the CEO of Codal, a UX design, development and eCommerce agency based in the heart of Chicago. They’re a global company managing a portfolio of eCommerce stores, from Fortune 100 companies, to innovative startups that include the likes of Quickbooks, Pepsi and Motorola. 

In this episode, we talk about where to start and where to scale with your UX, the value that UX investment can bring to already well established eCommerce stores, the tests you need to be running on your website’s design to make sure it’s reaching its potential, and the biggest mistakes you need to avoid when working on your UX.

Keval also discusses how he manages his team of 200+ people who work remotely across the globe and the apps that keep them all connected, as well as the future of UX, crypto payments and how to make sure your business is ahead of the curve.

Interested in crafting your UX in a way that keeps customers coming back for more? Then listen in as Keval gives his top tips and advice. 

Derric is the Chief eCommerce Technologist at Ecommercetech.io, where he and his team help eCommerce businesses discover and buy the right tools to scale their stores. From working in the eCommerce space for 6+ years, Derric noticed the consistent problems eCommerce store owners were having finding the right apps to enhance their stores, and developed Ecomercetech.io to remove this disconnect.

In this episode, Derric explains where the best place to start is with your tech stack, or if you’ve already got an established suite of tools, then how to make the right choices when it comes to growing your business even further. 

He also discusses how to use eCommerce apps to get in the minds of your customers and develop your strategy around their needs, as well as diving into the realms of influencer marketing, including discussing how to use your existing customer base to identify influencers who are already invested in your brand and how to use this to your advantage.  

If you feel like you’re stuck in a rut trying to find the best tech for your store, or want to try new ways of improving your customer retention or boosting sales, then Derric has some fantastic advice in this episode. 

Shelby is the CEO of Fempire Media and Founder of Fempire Ads Academy. She previously ran a social media company which in time sparked her passion for empowering and educating other female entrepreneurs, and now helps teach Coaches, Course Creators and Service Providers how to scale their businesses with Facebook and Instagram Ads. 

In this episode, we discuss how to decide whether running Facebook Ads is the right decision for your business and how when used correctly they can do work wonders for growing your sales. We talk about remarketing and prospecting campaigns and how to split your Ad budget between the two to get the best results, as well as the metrics you need to be paying attention to in order to gauge whether your Ads are working as well as they could be. 

Shelby uncovers 3 common mistakes people make in their Ad accounts and shares exactly how you can correct them right now, as well as sharing things you can change on your website that could be hindering your ability to convert. And with constant changes happening in the Facebook Ads interface, Shelby shares her favourite training courses and resources to keep on top of all the updates. 

Whether you’re debating getting started with Facebook Ads, or you’re already in there and want to find ways to improve your strategy, then this is the episode for you. 

Roland has worked in the retail space for the last 20 years, the last 15 of those specifically being in eCommerce. In 2013 he became the CEO of GroupBy, a 70-strong team of conversion specialists based in Toronto who are dedicated to boosting the sales of eCommerce sites with their suite of eCommerce tools. 

Roland is committed to creating seamless omni-channel experiences and improving existing eCommerce experiences and has done so for some of America’s largest companies including Bed Bath & Beyond and CVS Pharmacy. 

In this episode, he explains how to improve the customer journey on your site with search and navigation, how to get started with creating a more personalised experience, as well as how to use the data you collect within your brick and mortar store to create an improved experience online. 

Roland shares some great quick wins you can start implementing to your site straight away to immediately improve your site experience, so get listening and use these tips to really ramp up your conversions!

Jessica is the CEO and Founder of eCommerce Badassery, offering eCommerce and email marketing strategy coaching for female entrepreneurs who want to scale their businesses. Jessica’s passion for helping other businesswomen came after she noticed that there was a gap in education for female entrepreneurs. She now strives to use what she’s learnt in her many years in the eCommerce space to help female-led businesses thrive. 

In this episode we focus on Jessica’s email marketing expertise and she shares a whole host of actionable strategies to take your email marketing to the next level and maximise its revenue. She talks about the benefits that email marketing can bring to your business and the importance of using the data from this to inform your future marketing. 

We also cover the ideal email frequency depending on the size of your business, the best ways to approach disengaged audiences, Jessica’s effective audience segmentation method, as well as how to prepare your strategy so that the upcoming iOS 15 update doesn’t hit too hard.

If you’re an eCommerce store looking to ramp up your email marketing game, then you don’t want to miss this one!

Matt is the CEO of The Jersey Company, a group of health, wellness and beauty companies, and Managing Director of Kurious Digital, an experience-based eCommerce platform. Matt also hosts The eCommerce Podcast where he chats to entrepreneurs and leaders in digital so listeners can take away actionable advice to put into their own eCommerce businesses.  

Matt’s been active in the eCommerce space since 2002 and in that time has started a whole host of different eCommerce websites. In this episode, Matt shares what he’s learnt from his extensive experience in running eCommerce businesses and how his lack of fear of failure is what has led to his success today.

Matt discusses a business model that any eCommerce store can use to hone in on their core values and in turn grow their business. He’s also super passionate about how the people you employ as a business impacts your performance and explains his system for hiring the right people every time. We also dove into things he’s learnt from hosting his own eCommerce podcast and how he’s implemented them into his business, as well as predicting future trends in the eCommerce space and what store owners should be looking out for in the next couple of years.

Lauren is the Founder and Creative Director of The Loft 325 in California and works with brands to nail their creative advertising campaigns. Lauren started out in the eCommerce space 15 years ago focussing on web design and email marketing before finding her passion for paid advertising a few years later. 

She’s obsessed with developing creative strategies and experimenting with different creative techniques to work out what works best for all of the brands she works with in order to help them achieve winning results. 

In this episode, Lauren discusses exactly why getting your brand creative right is such an important part of your advertising strategy and how to design specifically for the platform you’re advertising on. She shares her tips specifically for advertising on Facebook and Pinterest as well as general strategies that work for any platform. Lauren also discusses where she gets her inspiration from so that she’s producing up-to-date and relevant content that draws people in, as well as the methodology she uses to produce captivating content. 

Listen in to find out how your brand can spark fresh new ideas for your creative, as well as making sure you’re designing visuals that your target audience can’t refuse. 

Kalin Karakehayov is the Founder of Edoms, Seo.Domains and I.GY. With over 15 years of experience in Google SEO and link building, he has learnt a fair amount of tactics that actually impact results with link building and domains. 

In this podcast, he shares some of the rarest strategies we have heard when it comes to improving your organic performance. From tried and tested solutions, Kalin shares what actually matters when you are trying to get Google to like you and make it appear on the first page of the search results. 

He delves into the evolving landscape of PBNs (Private Blog Networks) and their relevance in modern SEO. He also discusses the intricacies of domain trading, unveiling the staggering numbers and strategies involved. 

From discussing the impact of page redirects on domain and subpages to sharing valuable tips on valuing domain names and negotiating deals, this episode is packed with valuable information for anyone involved in eCommerce and SEO. 

Topics Covered

00:10 - Kalin’s background in eCommerce, domains and link building 

04:46 - Domains expire, requiring global tech responses daily

08:56 - Received cease and desist letter from Google

11:49 - Domain market relies on strategic pricing tactics

15:33 - Negotiation over domain name purchase and margin

18:31 - Key software for competitive advantage

21:30 - SEO changes and how eCom domains help 

24:36 - Linking boosts product rank and trustworthiness

27:09 - Redirects are hit and miss for link building

31:43 - Having money gives more control over links

36:03 - Redirecting technique to increase page visibility in SEO

39:33 - Limit redirects to avoid SEO devaluation by Google

40:27 - Effort to redirect pages may be counterproductive

44:40 - Book recommendation

Mike is the CEO and Founder of WebSavvy, a world-leading agency based in Australia, as well as Founder of AgencySavvy, a community created specifically for agency owners who want to grow their businesses. Mike is also the author of the world’s bestselling book on Google Ads: ‘The Ultimate Guide to Google Adwords’ with Perry Marshall. 

Mike’s passion for Google Ads didn’t start in the most conventional of ways - ever since he was a child he dreamt of being a helicopter pilot and that’s what he pursued until later realising it wasn’t quite the dream he’d been imagining. After dipping into digital marketing for a bit, it wasn’t until he watched a talk with Perry Marshall in 2004 about Google Ads everything started to fall into place and his career took off from there.

He founded his agency WebSavvy in 2006 and in this episode, Mike shares what led to its global success, from hiring the right people, to coming up with winning strategies to get his client’s big results. We also discuss the benefits and drawbacks of manual and Smart Shopping on Google and what strategies work best for both, as well as the top things to address when facing a failing Ad account to turn it’s results around.

Join us on this episode for some fantastic tips to get your Google Ad accounts in the best shape possible, as well as some insights into what the future could look like for PPC.

Alex is an eCommerce Marketing and Customer Retention expert based in Ontario, Canada. Alex has helped 100s of businesses implement their retention strategies and thrives off of developing solutions that turn one-time purchasers into customers that keep coming back for more and more and more. 

In this episode, Alex discusses what exactly customer retention is and how to implement strategies to achieve your retention goals. We talk about one of the biggest challenges that eCommerce stores face - returns - and how to flip that negative customer experience into a positive one that sees them becoming lifelong brand advocates.

Alex also discusses how you can improve your post and pre-purchase strategies to improve customer experience, formulas you can use to calculate your current Customer Lifetime Value, as well as brands to take inspiration from who are absolutely nailing their retention strategies.

It can be easy enough getting one-time purchases, but in the interest of really growing your business, the big win here is getting a strong customer base that lives and breathes your brand. So listen in as Alex tells us exactly how you can begin your journey to achieving this.

Mike is the CEO of 3x3, a marketing company that works with beer, wine and spirit retailers across the US to scale their businesses by driving more meaningful actions. 

Mike talks to us about how he uses a predictive marketing model, using data from over 1,500 retailers, to develop audiences for all kinds of niches within the drinks industry. In this episode, we also discuss the sudden rise in digital over the past 18 months and how this will affect our traditional brick and mortar stores, as well as how to develop your marketing strategy using both to create the ultimate customer experience. 

We also talk about the importance of instilling customer loyalty and how to develop lifetime customers, as well as common hurdles Mike has seen eCommerce stores face and how to overcome them.

If you run an eCommerce store within the drinks industry, or want to find out how to create a seamless experience for your customers both online and offline, then grab your notebook, listen in and take in all the great advice Mike has to offer!

Trevor has over 10 years of experience across the whole spectrum of eCommerce and has successfully turned over millions of pounds a year through his own stores. In 2016, Trevor founded Vendlab, an eCommerce consultancy focussing on online marketplaces like Amazon and eBay, helping other merchants launch and manage their presence on these marketplaces. 

Trevor is incredibly passionate and knowledgeable about online marketplaces and has in particular achieved incredible success with his own store selling nursery products, which has generated over £4 million in turnover. 

In this episode, we discuss how marketplaces can work for eCommerce stores at every stage, from just starting out, all the way up to well established businesses, as well as comparing different marketplaces across the world and discussing which ones generate the best results. 

We also talk about the best strategies to compete with Amazon’s increasing number of own-branded products, in addition to how to incorporate automation into your marketplace strategy to really optimise your store.

Eli is a Growth Advisor and Consultant and has worked with big names including Shutterstock, SurveyMonkey, Quora and Zendesk to help build their Product-Led SEO strategies. He’s also become known for his bestselling book, Product-Led SEO: The Why Behind Building Your Organic Growth Strategy. 

In this episode, Eli talks to us about how he came to create Product-Led SEO and exactly what makes it different from traditional SEO. He shares his experiences of implementing Product-Led SEO within the eCommerce space and how it has impacted specific businesses’ success, as well as the key metrics you should be using to monitor performance and results in this product-led approach.

Interested in taking the leap into Product-Led SEO? Then listen in as Eli shares how businesses like you can get started with Product-Led SEO and how it can take your performance to the next level. 

Will is the CEO of DataAutomation, where him and his team create innovative solutions to all kinds of eCommerce problems. 

His passion for automation began when he was spending 16 hours manually putting together reports, and it wasn’t until a colleague introduced him to VLOOKUPs in Excel, that he became obsessed with developing efficient solutions with coding and automation. 

In this episode, Will discusses why eCommerce stores should be automating their processes if they want to maximise their growth, shares innovative ways to improve your customer service and sales using automated support systems, as well as some insights into where Will sees automation going in the next 3 years.

He also shares his 15-1-1-5 methodology that can be used by any business to really drill down into the areas that are slowing you down and come up with solutions to make them more efficient. 

Kirk has been working in Digital Marketing since 2009 and started his own Paid Search marketing agency, ZATO, in 2011. He’s been recognised as one of the 25 most influential PPCers in the world for 4 years running and Kirk has since been sharing his insane knowledge on his website zatomarketing.com, his own Smart Shopping course on Udemy and his newly released book, Ponderings of a PPC Professional. 

In this week’s episode, Kirk tells us exactly how he became one of the biggest names in PPC, discusses the pros and cons of paid Ads for both established and start-up eCommerce stores, as well as the key things any eCommece business needs to drive growth and success. 

We also dive into Google Shopping, where we talk over the benefits of Smart Shopping vs manual Shopping, we discuss best practices when it comes to monitoring and fine tuning your campaigns, the steps most people ignore when it comes to making your Ads stand out and how this can transform your performance. 

Want to up your PPC game with Google Shopping? Then this is the episode for you.

Neil is an eCommerce and Amazon marketing expert and works with Amazon brand owners to build incredibly successful eCommerce businesses. After leaving university to jump into the newly emerging world of eCommerce, Neil went on to start Voltage Digital Marketing, who launch, operate, and acquire eCommerce brands with a focus on Amazon FBA.

In this episode we discuss the best tips for getting started and growing a business on Amazon FBA. From building your brand, what products to avoid and optimising your SKUs, to Neil’s range of small wins that any Amazon seller can implement, and his incredibly successful framework that generated $4 million in one year.

We also discuss the future success and growth of Amazon - will it be hindered by more people starting to shop local? Or will their constant innovation and reputation for easy, rapid service keep it as the number one eCommerce destination?

Listen in to find out our thoughts on this debate, and much much more in this episode of eCom@One. 

Nathan is an experienced eCommerce logistics professional and eCommerce entrepreneur. Having been given the opportunity to work at the Sydney Olympics in a logistics role after finishing university, Nathan has since taken on a number of senior roles helping businesses to optimise their fulfillment processes. 

In this episode we spoke to Nathan about the basics of eCommerce logistics, from deciding whether to fulfill orders yourself or to source a provider, to what you should be considering when sourcing that provider so that you pick one that is best suited to your business.

We also discuss the pros and cons of both free and paid delivery, as well as the increasing demand for free next day delivery since the boom of Amazon Prime and how smaller businesses can start to implement it in an efficient way.

The quality of your business’ delivery service has a huge impact on your customers’ perceptions of the business, which is why it is essential to get right. So get listening and take in the great advice Nathan has to offer to nail your business’ logistics. 

Tobi Oluwole is a Nigerian entrepreneur based in Ottawa, Canada. During the day he works as a Merchant Success Manager at Shopify. He is the Co-Founder of 3Skills - a company that has helped more than 150 people land full-time jobs in Canada since 2019. Tobi is also the Founder of TPS Accelerator which is an 8-Week virtual program that teaches people how to build a second stream of income with a side hustle. 

In this episode, Tobi talks about how he’s helped Shopify stores grow their businesses and the specific tools within Shopify that can make a massive difference to your customer experience. He explains the biggest mistakes merchants make with their stores that could be hindering their growth and gives advice on how to avoid them. 

With the number of eCommerce businesses hugely increasing since lockdown, Tobi also discusses ways to get ahead of competitors if you’re selling in a competitive niche, such as drilling down into your target audience and focussing on testing your products. 

If you’re a Shopify store owner, or are thinking of starting a Shopify store, then this episode is definitely for you! 

Mid-market merchants, do you feel lost and forgotten in a rapidly evolving eCommerce landscape? 

Jason Nyhus, General Manager and President at Shopware, joins Richard in this episode to delve into the mid-market merchant world. He brings 20-years of expertise to the table, specialising in software development during his career. Shopware is a German born open source eCommerce platform that helps merchants increase their online sales. 

Listen in to hear the key findings from the “Forgotten Mid-Market Report” - an unbiased piece of research funded by Shopware and conducted by Rick Watson. It explores those merchants stuck with a legacy platform and discusses how to evaluate solution providers and approaches, and which to consider in a selection set. 

He shares crucial advice for eCommerce companies, especially the neglected mid-market segment and the impact of major acquisitions. Discover how technology can be leveraged to optimise customer experiences and increase the profitability of your business. 

Jason also shares insights into the power of digital sales rooms and the importance of product roadmaps in the eCommerce space. So, grab your headphones and get ready for an insightful conversation that could revolutionise the way your business approaches your online strategies.

Topics Covered

0:23 - His 20 year journey in eCommerce that has led him to become the President of Shopware

04:14 - Online merchants should focus on complexity over revenue

07:53 - Report titled "Journey of the Mid Market Merchant". Unbiased research

10:54 - Key takeaways from the forgotten tech market

14:45 - Discussion about global channels

18:21 - Choosing software providers is confusing for merchants

22:54 - Advising on diverse products, securing funding for growth

26:59 - Upgrade to self-funding modern commerce platform

30:02 - Shopware seeks innovation, raises $100M in funding 

31:42 - Complex statement simplifies experiences, revamps digital sales

35:45 - How to connect with Jason and his book recommendation 

Jim is the Vice President and General Manager EMEA at BigCommerce. Having spent more than 20 years working in digital strategy, eCommerce and in the tech industry, Jim brings a wealth of knowledge to this episode. 

Technology has always been his passion and since studying Computer Science at university back in the early 90’s, he has since taken on a variety of roles within the industry, as well as running his own eCommerce agency until 2015. 

In this episode, we talk about the main benefits of BigCommerce and opinions on other similar platforms like Shopify, the common mistakes he sees stores make when they’re trying to grow and what you can do to avoid them. Jim also gives some great insight into how to better understand your customer journey and how that understanding can inform better decisions, as well as how simple changes to your checkout experience can drive more sales. 

If you’re an eCommerce store owner using one of the big eCommerce platforms like BigCommerce or Shopify, listen in for some great practical advice you can start implementing to boost your website performance. 

Alastair is the Founder of one of the most widely used websites in business, Company Check, which allows you to check company financial and director history. He has also founded several other companies over the last 20 years including UK Data, Carsnip, and more recently, mScore. 

mScore was founded to solve the frustration from endless, and often useless company meetings by allowing employees to score each meeting based on their efficiency, with the aim of dramatically cutting down the costs and time associated with them.

In this episode, Alastair talks to us about how he left the corporate London life and found freedom with his own businesses. As well as giving us some insights into what his businesses do, he also deals some great advice for starting your own business, how to choose the best business model and tips on hiring the right people for your company.

So if you’re a budding entrepreneur, then this is the episode for you! 

Jack is the Global Head of eCommerce at OKA, a luxury furniture retailer offering unique furniture collections in the UK and more recently in the US. Last year, Jack also founded his own sustainable men’s sock brand, Sirluxe Socks. 

In this episode we discuss his role at OKA, including which marketing strategies work best for them, how to target your audience more efficiently using SEO, as well as talking about the differences between marketing in the UK compared with the US and the best way to alter your strategy to best suit each market. 

He tells his story behind the creation of Sirluxe Socks, from the initial market research, planning the logistics, to mapping out the plans for future growth. He also shares how he manages his time in order to successfully run his eCommerce business alongside his full-time senior role at OKA.