Explorez tous les épisodes du podcast eCommerce Scale Collective with Jodie Minto

A very big personal + business update

There’s been A LOT happening behind the scenes lately, so this episode is a bit of a personal catch-up on where I’ve been, what’s changing and what I’m doing next.

After nine years, I’m closing my mastermind.

I’ve been guest lecturing at a private fashion college here in Sydney.

I applied for seven full-time jobs 😅

I’m launching eCommerce Scale Collective.

Oh, and I’m also in the process of buying an e-commerce business. 👀

If that sounds like a lot... it has been.

The truth is, this year has had some pretty rough patches. I’ve questioned my business, the way I coach, what I want my work to look like and, at times, whether I even wanted to keep doing it.

But somewhere in amongst all of that, a few unexpected opportunities started appearing.

And I finally feel really excited about what I’m building again.

In this episode, I’m sharing what’s been going on behind the scenes, why I decided to close my mastermind after nine years, how guest lecturing ended up becoming something I absolutely loved, and why I’m getting back into running an e-commerce business after selling my fashion brand in 2023.

I also talk about why I’m changing the way I coach established e-commerce founders, what I’m building with eCommerce Scale Collective, and why the podcast has a brand new name.

Plus, I share why I’m VERY excited to get back into e-commerce in an AI world and start testing what’s possible with a much leaner way of running a business.

This isn’t one of my usual how-to episodes.

It’s more of a “here’s what the heck has been going on” chat.

And if you’ve been questioning what’s next for you or your business lately, hopefully hearing what the last few months have looked like for me reminds you that sometimes you don’t need to have the whole next chapter figured out yet.

Sometimes you just need to give yourself enough room to see what turns up. 🌸

🌸 Learn more about eCommerce Scale Collective

🎧 Listen to the eCommerce Scale Collective podcast

📱 Follow eCommerce Scale Collective on Instagram

📱 Follow Jodie on Instagram

🌐 Visit JodieMinto.com

How to find the real growth opportunities in your e-commerce business

When sales slow down or feel unpredictable, it is easy to assume you need better ads, a new website, more products or an entirely new strategy.

But before changing everything, you need to understand what your numbers are actually telling you.

In this episode, I’m walking you through how I review an e-commerce business and identify the priorities most likely to improve sales, profitability and growth over the next 90 days.

In this episode, I cover:

• The first Shopify metrics I review and what they reveal

• How to tell whether your website, traffic or marketing is limiting conversions

• What your returning customer rate says about your acquisition and retention strategy

• Why a low conversion rate does not always mean your website is the problem

• How to identify your strongest products and slow-moving inventory

• When to focus on Meta ads, email marketing or your customer journey

• How to narrow everything down to the few priorities that matter most

If you have been trying different strategies without seeing enough movement, this episode will help you take a more focused look at what is happening inside your business.

Listen now to learn how to identify the numbers, gaps and opportunities that should shape your next 90 days.

If you would like me to review your Shopify data, website, marketing, products and current priorities with you, I have opened three private 90-Day Growth Sessions for August.

During our 90-minute session, we will work through your business together and identify the clearest opportunities for growth. After the call, I will create your personalised 90-day plan, including your priorities, KPIs, benchmarks and next steps.

Book your 90-Day Growth Session here

If you’ve been telling yourself you’ll start running Facebook and Instagram ads once your website is perfect, your product range is bigger, your content is stronger or your budget feels more comfortable, this episode is for you.

Because while waiting can feel safe, it can also quietly cost your business sales, traffic, data and momentum.

In this episode, I’m unpacking why delaying your Meta Ads journey can keep your e-commerce brand stuck for longer than necessary, and why starting small, learning the numbers and building confidence now can put you in a much stronger position later.

This isn’t about throwing money at ads before you’re ready.

It’s about understanding that Meta Ads are a skill, a traffic source and a growth lever. And the sooner you begin learning how they work in your business, the sooner you can make smarter decisions about what to test, improve and scale.

• Why waiting until everything feels “ready” can hold your business back

• The hidden cost of missing out on traffic, sales and customer data

• Why Meta Ads become easier to improve once you have real numbers to work with

• How starting small helps you build confidence without overspending

• Why ads are not just about instant sales, but also learning what your customers respond to

• The danger of relying only on organic marketing while your competitors are investing in paid traffic

• Why your first ads don’t need to be perfect, they just need to give you useful data

• How learning Meta Ads now can help you make better decisions as your business grows

The biggest takeaway?

You don’t need to wait until you have a huge budget or the perfect campaign.

You need a clear strategy, a willingness to test and the confidence to understand what your numbers are telling you.

If you’re ready to stop putting it off and finally learn how to run Meta Ads with support, eComm Ads Academy is now open for enrolment.

When you enrol, you’ll get instant access to the curriculum so you can start learning and implementing straight away. The live coaching round begins on 27 July, with weekly group calls, live ad account reviews and small-group support to help you build, manage and improve your ads with confidence.

Learn more and enrol here:

https://www.jodieminto.com/eaa

Handing your Meta Ads over to an agency, freelancer or VA can sound like the dream.

Someone else takes care of the strategy, writes the copy, builds the campaigns, manages the spend and magically sends you sales.

Except, for many e-commerce founders, that’s not how it plays out.

In this episode, I’m unpacking why outsourcing your ads too early can cost you far more than the monthly management fee, especially if you don’t yet understand your own ad strategy, numbers or customer messaging.

This isn’t about saying you should never outsource. It’s about knowing when outsourcing makes sense, and why learning to manage or at least understand your ads first can put you in a much stronger position as the CEO of your brand.

• Why outsourcing ads too early can create a false sense of security

• What often happens when your account is handed to a junior agency team member

• Why paying agency fees can leave you with less budget to actually spend on ads

• The risks of handing Meta Ads to a VA or team member before you understand them yourself

• How outsourcing can slow down campaign launches, testing and decision-making

• Why delays in turning poor-performing ads off can quietly waste your budget

• Why Meta Ads are too important to completely hand over without understanding the strategy

• How learning your numbers helps you make better decisions, even if you outsource later

The biggest shift?

You don’t need to become a full-time ads manager.

But if Meta Ads are driving a large percentage of your monthly sales, you do need to understand how they work, how to read the numbers, and how to make confident decisions about what to test, scale, pause or change.

If you’re ready to take back control of your ads and stop relying on someone else to tell you what’s working, eComm Ads Academy is now open for early enrolment.

When you enrol early, you’ll get instant access to the curriculum, plus the live coaching round begins on 27 July. Inside, you’ll learn how to build, manage, read and improve your own Meta Ads with expert support, weekly coaching calls, live ad account reviews and a small-group community.

Learn more and enrol here: https://www.jodieminto.com/eaa

There’s a lot of noise right now about Facebook ads being broken, too expensive or no longer worth running.

But is that actually true?

In this episode, I’m unpacking what’s really happening with Meta Ads right now, including the recent Andromeda conversation, why your results may look different inside Ads Manager, and why ads still play such a powerful role in driving traffic and sales for e-commerce brands.

If you’ve been wondering whether Facebook and Instagram ads are still worth the investment, this episode will help you look at the bigger picture and understand where your focus needs to be now.

• Why the “Facebook ads are dead” narrative needs more context

• How Meta’s attribution window changes have impacted the results you see inside Ads Manager

• Why your ads may look worse on paper, even if your overall sales haven’t dropped

• What Andromeda really means for e-commerce brands

• Why your ad creative now does more of the targeting than your audience settings

• The importance of testing hooks, angles, formats and messaging

• Why better ads and stronger landing pages need to work together

• The role Meta Ads can still play in driving 60 to 90 percent of monthly sales for many e-commerce brands

The bottom line?

Facebook ads are not dead. But the way we run them has changed.

Instead of spending hours building complicated interest-based audiences, the real work now happens at the ad level, with stronger creative, sharper copy, better messaging and a clearer understanding of your customer.

If you’re ready to stop guessing and finally feel confident managing your own Meta Ads, eComm Ads Academy is now open for early enrolment.

When you enrol before 30 June, you’ll get instant access to the curriculum, plus a bonus 60 minute 1:1 coaching call with me, valued at AUD $990.

Learn more and enrol here: https://www.jodieminto.com/eaa

Meta Ads are more competitive than ever, and for many e-commerce brands, top-of-funnel purchase campaigns are not converting as easily or as quickly as they once did.

This is especially true if you sell higher-ticket products, considered purchases, or non-essential items, where customers may need more time before they are ready to buy.

In this episode, I’m breaking down a Meta Ads strategy I’ve been testing inside my mastermind called a funnel feeder campaign. It’s a low-cost, top-of-funnel campaign designed to introduce new people to your brand, build engagement and create a warmer audience before asking for the sale.

This is not a replacement for your purchase campaigns. It sits above them, helping feed your funnel with new prospects, stronger engagement signals and more social proof.

In this episode, I cover:

• What a funnel feeder campaign is and where it sits in your Meta Ads strategy

• Why top-of-funnel purchase campaigns can be harder to convert right now

• How to use engagement or video view campaigns to bring new people into your world

• Why exclusions matter if you’re trying to reach genuinely new audiences

• How this strategy can help build social proof on your existing ad posts

• When to test a funnel feeder campaign, especially if your account is new, low volume or struggling with top of funnel sales

• When not to bother with this strategy and where to put your budget instead

• The key metric I’d add to your Ads Manager dashboard when testing this campaign

If your ads are feeling a little flat, this is a practical strategy worth testing. It gives Meta more signals, helps grow your warm audiences and can support the purchase campaigns already running in your account.

If this episode has you thinking about your own ad account and what you could be testing next, eComm Ads Academy is now open for early enrolment.

It’s my 8-week small-group coaching program for e-commerce founders who want to understand their Meta Ads properly, make smarter decisions and stop relying on guesswork.

You’ll get instant access to the full learning hub when you join, plus live coaching, ad account reviews and support once the live round begins.

Early enrolment is now open, and the first 10 people who enrol before 30 June also receive a bonus 1:1 call with me.

Learn more and join here:
https://www.jodieminto.com/eaa

SEO can feel overwhelming at the best of times. Add AI into the mix, and a lot of online store owners are wondering if SEO even matters anymore.

In this week’s episode, I’m joined by Flick from Hotel SEO to break it all down in a way that actually makes sense for product-based business owners.

We talk about what SEO really is, how it’s changing with AI search, and the simple things online store owners can do to improve their visibility, attract more organic traffic, and make their product pages more helpful for both humans and search engines.

This is a really practical conversation, especially if SEO has always felt confusing, technical, or like something you keep putting in the “I’ll deal with it later” basket.

• What SEO actually means for e-commerce brands

• How AI search is changing the way customers find products

• Why your product pages need to answer real customer questions

• How FAQs can help Google, AI tools, and shoppers understand your products

• Why natural language matters more than corporate-style wording

• The role of blogging and helpful content in your SEO strategy

• Simple ways to improve your visibility without becoming an SEO expert

As mentioned in the episode, Flick shared a simple example of FAQs you could add to a Shopify product page.

Example product: pink fluffy dog jumper

1. What size pink fluffy dog jumper should I get for my dog?

Measure your dog's chest at the widest point and along the back from the base of the neck to the base of the tail. A jumper should sit snug around the chest without restricting movement, and end just before the tail. If your dog is between sizes, go up rather than down. Fluffy knits have less stretch than cotton, so a tight fit will pull and pill faster.

2. Are pink fluffy dog jumpers warm enough for winter?

Yes, fluffy knit jumpers are designed for cold weather and suit most small to medium breeds through a Melbourne or Sydney winter. They work best on short-haired dogs like greyhounds, whippets, and chihuahuas, who feel the cold more than double-coated breeds. For sub-zero conditions or wet weather, layer a waterproof coat over the top.

3. Can I machine wash a fluffy dog jumper?

Machine wash cold on a gentle cycle, inside a mesh laundry bag, with a wool-safe detergent. Don't tumble dry. Lay flat to dry to keep the shape and stop the fluff from matting. Washing after every two or three wears is plenty unless your dog has rolled in something.

4. Will the pink dye run or fade?

No, the jumpers are colourfast and won't bleed in the wash when you follow cold wash instructions. Fading happens with hot water, direct sun drying, or harsh detergents, so avoid all three. The pink will hold its tone through dozens of washes with normal care.

5. Do fluffy jumpers irritate dogs with sensitive skin?

The inner lining is smooth against the skin, so dogs with allergies or sensitive coats generally tolerate them well. If your dog has a known wool allergy, check the fibre composition before buying. Most fluffy jumpers use a polyester or acrylic blend rather than wool, which suits sensitive dogs better.

The key takeaway here is that the questions are phrased the way someone would actually type or ask them, rather than using stiff wording like “What are the sizing recommendations?”

Each answer also gives a clear direct response upfront, then adds detail. That makes it much easier for shoppers, Google, and AI search tools to understand and use the information.

Here are the resources and tools we mentioned:
Heat mapping: clarity.microsoft.com 
Semrush free trial: semrush.com
Schema markup helper: google.com/webmasters
Google Search Console: search.google.com/search-console
Google Analytics: developers.google.com/analytics

Website: hotelseo.au
Email: hello@hotelseo.au
Instagram: @hotelseohi

If you’ve ever wondered whether SEO is still worth focusing on in 2026, this episode is a great place to start.

Listen to the full episode here: jodieminto.com/podcast

Meta ads have been doing some strange things lately, especially when it comes to finding fresh top-of-funnel audiences.

In some accounts, purchase campaigns are leaning heavily towards warm audiences, while retargeting is suddenly performing better than it has in a long time.

So in this episode, I’m sharing a small but mighty Instagram strategy that can help bring new people into your world, grow your following, and support the rest of your Meta ads ecosystem.

This is an updated version of a strategy I first shared back in episode 104, and it’s especially useful right now if your top-of-funnel purchase campaigns have felt a little unpredictable.

In this episode, I cover:

• Why some broad Meta campaigns may still be spending heavily on engaged and existing audiences
• Why growing your Instagram audience can still support your broader sales and marketing strategy
• How to choose the right organic posts to boost
• Why your boosted post should be created from Instagram.com, not the app
• The objective I recommend using if follower growth is your goal
• How to set up your audience, budget and ad account connection properly
• What to track inside Ads Manager so you can see what’s working

If your purchase campaigns are struggling to find fresh people, or your Instagram reach feels painfully low, this episode will give you a simple, low-cost strategy to test alongside your existing Meta ads.

🎧 Listen to the full episode here:

Want more support with your e-commerce growth strategy?

You can explore my current programs, courses and coaching options here:
Work with me

You can also listen back to episode 104, where I first shared the original version of this boosted post strategy:
Listen to episode 104

Building a fashion or activewear brand from scratch takes far more than a beautiful product idea.

It takes patience, persistence, problem-solving and the willingness to keep showing up long enough to understand what your customers actually want.

In this Meet the Founder episode, I’m joined by Marlena, founder of Horizon Athletic, a sustainable swimwear and activewear brand originally founded in Australia and now growing across international markets.

Marlena shares how her background in sport, business and finance led her into fashion, why sustainability and responsible production have been central to the brand from the beginning, and what it really looks like to grow a lean, international product-based business.

From Australian-made swimwear to Italian-made activewear, European marketplaces, rebrands, product refinement and even losing stock in a fire, this is such a grounded and honest conversation about the realities of building a brand for the long term.

• How Marlena first started Horizon Athletic while working in accounting
• The role her auntie played in helping her understand design, sampling, patterns and production
• Why Australian-made swimwear is still such an important part of the brand
• The challenges of manufacturing locally and sourcing sustainable fabrics
• How Horizon Athletic expanded into Europe through marketplaces
• Why building momentum takes time, patience and consistent refinement
• The importance of understanding your true customer, not just the customer you thought you were selling to
• How Marlena bounced back after a fire impacted her Australian stock
• Why customer feedback and seeing people genuinely love the product has been one of her biggest wins
• What’s next for Horizon Athletic, including international expansion and new product categories

This episode is a beautiful reminder that building a brand is rarely instant.

It is built through small decisions, consistent action, customer feedback, product refinement and the resilience to keep going when things do not go to plan.

Listen to the full episode now.

Links mentioned:
Horizon Athletic website
Horizon Athletic Instagram
Listen to the episode
Learn more about my programs here

And remember, I'd be so grateful if you could leave me a review on Apple Podcasts! Your reviews make my day.  See you next week!

If your business feels busy but not necessarily growing, this episode will give you a reset.

Because doing more isn’t the answer.

It’s about knowing what to focus on, and when.

Inside this episode, I’m breaking down a simple framework I use with my clients to bring clarity and direction to their growth strategy, especially when things start to feel scattered or stagnant.

You’ll walk away knowing exactly where to focus your time and energy over the next 30 to 90 days, without trying to do everything at once.

• The 4 core e-commerce growth strategies and how they actually work in real life
• Why trying to do everything at once is slowing your growth
• How to identify which strategy you’re currently focused on (and if it’s the right one)
• The difference between scaling with existing products vs launching new ones
• When it makes sense to expand into new markets, like international or wholesale
• Why product development often creates more pressure than progress
• How to choose one or two clear priorities for the next 30 to 90 days

If you’ve been feeling pulled in too many directions or unsure what your next move should be, this will help you simplify and refocus.

Listen to the full episode here.

If you’re ready for personalised support to map out your growth strategy and scale your business with clarity, you can apply to work with me inside the mastermind.

Or explore my programs at jodieminto.com

In this episode, I’m sharing something a little more personal.

After two weeks away in Bali, I came home questioning everything.

Not just how I was running my business, but whether I even wanted to keep doing it at all.

And if you’ve ever had one of those moments where everything feels heavy, frustrating, or just harder than it should… this one will likely hit close to home.

Because what I realised wasn’t what I expected.

It wasn’t that I’d fallen out of love with my business.

It wasn’t that I needed to burn everything down and start again.

It was something much simpler, and much more fixable.

Inside this episode, I walk you through what actually came up for me, what I was getting wrong, and the shift I’m making moving forward.

We also talk about the different seasons of business, why these “I want to quit” moments happen more often than you think, and how to respond without making reactive decisions you’ll regret.

If your business has been feeling harder than it should lately, this is your reminder to pause before you pivot.

There’s usually a smarter solution sitting right in front of you.

In this episode, I cover:

• What triggered me to question my entire business
• Why time off didn’t give me the clarity I expected
• The real reason things started to feel overwhelming
• How growth can quietly create new pressure points
• The difference between a business problem and a support problem
• Why these feelings are often seasonal, not permanent
• The simple shift I’m making instead of walking away

If this episode resonated, I’d love to hear from you.

Send me a message on Instagram or share it to your stories and tag me so I can say thank you.

And if you’re ready for more support inside your business, you can explore ways to work with me at jodieminto.com

If your Meta ads have suddenly stopped performing, your ROAS has dropped, or you’re getting clicks but no sales, this episode is for you.

Inside this episode, I’m breaking down some of the most common Meta ads problems I’m seeing right now across e-commerce brands, and what to actually do about them.

From ads that start strong and then slow down, to campaigns that are spending but not converting, I’m walking you through the key things to check before you panic, turn everything off, or assume your ads are broken.

I also share why low ROAS is not always a Meta problem, what can cause new ads not to spend at all, and why your website might be the real issue if people are clicking but not buying.

In this episode, I cover:

• What to do when your ads were working, then suddenly dropped off
• Why low ROAS often points to an average order value or website issue
• What to look at when you’re getting some sales, but not enough volume
• Why do some new ads not spend at all
• What it usually means when your ads get clicks but no purchases
• The difference between a Meta ads issue and a website conversion issue
• Why reading the numbers matters more than reacting emotionally

This is a practical troubleshooting episode to help you step back, assess what the data is actually saying, and make smarter decisions inside Ads Manager.

If you enjoyed this episode, come and say hi on Instagram at @iamjodieminto.

And if you’d like my help with your e-commerce business, you can learn more about my programs and coaching at jodieminto.com/work-with-me.

When you start running ads, using email marketing, posting on social media and trying to grow your online store, one of the biggest questions becomes this.

What is actually driving my sales?

Because when your Shopify, Meta Ads and Google Ads all show different numbers, it becomes very hard to know what is really working and where you should be investing more time and money.

In this episode, I’m joined by Adam Saunders from Triple Whale and we talk about attribution, tracking, and how e-commerce founders can actually understand their data and make better decisions as they grow.

We talk about why tracking has become more complicated over the last few years, why your numbers don’t match across platforms, and how to start looking at your data in a much smarter way so you can scale with more confidence.

If you are running ads, investing in marketing, or trying to scale your online store, this episode will help you better understand what is really happening behind your sales numbers.

In this episode, we cover:

• Why your Shopify, Meta and Google numbers never match
• What attribution actually means in e-commerce
• Why tracking has become harder over the last few years
• How to look at blended data instead of relying on one platform
• How understanding your numbers helps you scale with more confidence
• What founders should actually be tracking in their business
• How tools like Triple Whale help you see the bigger picture
• Why data becomes more important as your business grows

Resources mentioned in this episode

Triple Whale

If you'd like to sign up and try Triple Whale, your welcome to use my Affiliate link here

Connect with Adam Saudners from Triple Whale here.

Learn more about the Mastermind here - 7-Figure Scale Collective

Explore more podcast episodes here.

Enjoyed this episode?

If this episode was helpful, I would be so grateful if you could leave a review and a five-star rating on Apple Podcasts or Spotify. It helps more product-based founders discover the show.

You can also share the episode on Instagram and tag me @iamjodieminto so I can say thank you.  

 When an online store hits a plateau, the question most founders ask is simple.

What should I do next to grow sales?

Should you spend more on ads?

Should you focus on email marketing?

Or is it time to expand your product range?

The truth is, the right answer depends entirely on what is already happening inside your business.

In this episode, I share three real examples from a recent mastermind coaching call where founders were all trying to solve the same problem, scaling their sales.

But the strategy that made the most sense for each business was completely different.

By stepping back and analysing where their sales were actually coming from, we were able to identify the most logical lever to pull next.

If your store feels like it has hit a ceiling lately, this episode will help you step back, look at the numbers, and identify where the real growth opportunity may be sitting.

In this episode, we cover:

• The three major growth levers available to most e-commerce businesses
• How to analyse where your sales are actually coming from
• Why different businesses require completely different scaling strategies
• Three real case studies from inside my mastermind
• How to identify the next lever that could unlock your growth

Resources mentioned in this episode

90-Minute e-Commerce Scale Intensive
https://www.jodieminto.com/ecomm-scale-intensive

7-Figure Scale Collective Mastermind
https://www.jodieminto.com/mastermind

Explore more podcast episodes
https://www.jodieminto.com/podcast

Enjoyed this episode?

If this episode was helpful, I would be so grateful if you could leave a review and a five star rating on Apple Podcasts or Spotify. It helps more product-based founders discover the show.

You can also share the episode on Instagram and tag me @iamjodieminto so I can say thank you.

Content warning: This episode mentions suicide. If you or someone you know has been affected by any of the issues raised in this episode, help is always available. Call Lifeline Australia on 13 11 14.

Customer service is part of building a business. It is also one of the fastest ways to test your patience, your boundaries, and your leadership.

In this episode, I share several real stories from my own journey, from scaling a 7-figure fashion brand to navigating the early days of my coaching business. Some of them are absurd. Some are terrifying. All of them taught me something important about policies, professionalism, and protecting your energy.

Because the complaint itself is rarely the hardest part. It is the emotional weight that comes with it. The back and forth. The temptation to defend yourself. The way one email can hijack your entire day if you let it.

Inside this conversation, I walk through how to handle difficult customers without reacting, oversharing, escalating the situation, or damaging your reputation.

We cover:

• Why complaints can feel so personal

• The importance of responding rather than reacting

• How to remove emotion from difficult replies

• When a refund can be a strategic decision

• How to tighten policies after a challenging situation

• Protecting your reputation in the age of screenshots

• Guarding your energy as a founder

If you run an online store, sell digital products, or work closely with clients, this is a conversation worth having. Strong boundaries are not harsh. Clear policies are not unkind. Protecting your energy is not optional if you want to build something sustainable.

Running a business will expose you to all kinds of people. The goal is not to avoid complaints. The goal is to handle them in a way that protects your brand, your confidence, and your long-term vision.

If this episode resonated, I would love to hear your own lessons from the trenches. Send me a DM on Instagram at @iamjodieminto.

And if you found this helpful, please leave a review on Apple Podcasts. It genuinely helps more founders discover the show.

Listen to the full episode:
https://www.jodieminto.com/podcast 

Explore how we can work together:
https://www.jodieminto.com/work-with-me 

Apply for the 7-Figure Scale Collective:
https://www.jodieminto.com/mastermind 

Meta ads are still one of the most powerful growth levers for e-commerce brands.

But the way they work, and the way you need to use them, has shifted again.

In this episode, I’m sharing my 2026 Meta ads predictions based on what I’m seeing right now inside real ad accounts, client results, and the wider e-commerce landscape.

This isn’t theory or trend-chasing.

It’s what’s actually working, what’s losing effectiveness, and where smart founders need to focus next if they want profitable, sustainable growth.

• How Meta ads are evolving in 2026 and what that means for product-based brands
• Why creative, messaging, and offer clarity matter more than ever
• What Meta’s increasing automation really means for advertisers
• Where founders are still wasting money (and how to stop)
• How to think about ads as part of a wider sales and marketing system, not a standalone tactic
• What I’d prioritise if I were starting or scaling ads this year

If you’re running ads now, or planning to this year, this episode will help you approach Meta with more clarity and confidence.

I’m hosting a free, live training where I break down the 5 biggest Facebook ad mistakes I see e-commerce brands making right now, and what to do instead.

👉 Register your place at my free Masterclass 

If you’re ready for strategic guidance across ads, marketing, and the bigger picture of scaling your business, you can explore how we can work together here.

👉 Learn how we can work together 

🎧 See the full episode page

If this episode resonated, I’d love for you to share it with another founder who’s running ads this year.

And if you haven’t yet, make sure you’re subscribed so you don’t miss what’s coming next.

Jodie
🌸

The first episode of 2026!

After a much-needed break, I’m back in your ears to kick off the year with a topic that’s been coming up a lot in my mastermind (and in my own experience too).

This week, we’re talking about something many e-commerce founders quietly struggle with:

Feeling like your business is you.

Your identity, your self-worth, your success – all tangled up in sales, social media engagement, and your Shopify dashboard.

In this episode, I unpack:

• Why healthy detachment is actually a business strategy

• The impact of tying your self-worth to your revenue

• The nervous system toll of constantly checking your Shopify app

• Real-life boundaries you can set to protect your energy and decision-making

• Simple mindset shifts and physical routines to create separation

This is a vulnerable, honest conversation about what it really looks like to run a business without letting it run you. Especially if you’re a creative, a perfectionist, or someone who really cares.

🎧 Listen to the full episode here:
https://www.jodieminto.com/podcast 

💻 Want help building a profitable online store that supports your life (not consumes it)?
Explore my programs and coaching:
https://www.jodieminto.com/work-with-me 

🌿 Ready for high-level support in 2026?
Apply for my 7-Figure Scale Collective mastermind:
https://www.jodieminto.com/mastermind 

Until next week,
Jodie
🌸

P.S.
If this episode resonated with you, I’d love for you to leave a review or share it with a friend who needs this reminder too.

As the year comes to a close, I wanted to record something a little different for this final episode of Online Store Success.

This isn’t a strategy episode.
It’s a pause.

A chance to slow down, reflect on the year that’s been, and look ahead with a bit more clarity and intention before everything ramps up again.

If this year stretched you emotionally, mentally, or financially, you’re not alone. It’s been a big year for many e-commerce founders, and in this episode I invite you to gently reflect on what actually worked, what felt heavy, and how you want your business and life to feel in the year ahead.

This episode isn’t about setting revenue targets or pushing harder.
It’s about closing the year intentionally and creating space for a more aligned next chapter.

In this episode, I talk about:

• Why this year felt heavier than usual for many small business owners
• How to reflect on what worked without judgement
• Identifying what drained your energy, time, or cash flow
• Shifting focus from revenue goals to how you want your business to feel
• What I’m seeing work right now inside my mastermind clients’ businesses
• Why simplifying your product range and focusing on hero products matters
• Creating a more easeful, sustainable sales and marketing engine
• Protecting your energy through better systems, support, and operations

A gentle reflection as you listen:

As you listen, I invite you to sit with these questions:

• What actually worked for you this year?
• What felt heavy or misaligned?
• How do you want your business and life to feel next year?

There’s no pressure to have perfect answers. This episode is simply about noticing, acknowledging, and closing the year with intention.

Ways you can work with me:

If you’d like support as you move into the new year, here are a few ways we can work together.

One Ad Wonder

A self-paced mini course that teaches a simple, high-converting Meta ads strategy.
Perfect if you want a low-investment starting point.
https://www.jodieminto.com/oneadwonder 

eComm Ads Academy

A small-group coaching program for product-based e-commerce brands already making sales and ready to scale with Meta ads.

Includes lifetime access to the curriculum plus an 8-week live coaching round starting 16 February.
https://www.jodieminto.com/eaa 

The 7-Figure Scale Collective Mastermind

A high-touch mastermind for established fashion and lifestyle e-commerce brands ready to scale profitably and build a business that runs in school hours.

The next cohort starts on 2 February, with four spots available.
https://www.jodieminto.com/mastermind 

Listen to the episode:
https://www.jodieminto.com/podcast

Today on the podcast, I’m lifting the lid on exactly how I’m structuring Meta ad accounts right now. Think of it as a real behind-the-scenes chat about what I’m testing, what I’m keeping, and the small shifts that are helping campaigns run more smoothly.

It’s simple, practical and perfect to listen to before you head into your next round of optimisation.

🎧 Listen here: https://www.jodieminto.com/podcast 

• What’s happening in the auction at the moment
• Why the “one ad set for everything” approach is falling flat
• The structure I’m leaning into for more stability
• When ABO or CBO makes the most sense
• A few ideas to consider before your next round of tweaks

It’s an easy, honest breakdown of what’s working right now without the overwhelm. Just clear strategy and a fresh way to think about your setup.

If you’d love expert guidance or a personalised plan, you can book a paid 1:1 session with me here:
👉 https://www.jodieminto.com/work-with-me 

Or explore all the ways we can work together:
👉 https://www.jodieminto.com 

Thanks so much for tuning in!

If you’ve noticed your Meta ads feeling a little wobbly lately, you’re not imagining it. 😩

Andromeda has officially landed. 

In this episode, I unpack what this major algorithm shift means for your e-commerce brand and how to adjust your strategy so Meta’s delivery system works with you, not against you.

Here’s what we cover:

• What Andromeda actually is and why Meta has introduced it

• Why broad audiences are now essential

• How your creative has become your strongest targeting signal

• What this means for your hooks, angles and visuals

• Why one hero ad is no longer enough

• How to structure campaigns so the right person sees the right message at the right time

• What’s working across my ad accounts and client accounts right now

• Practical next steps you can implement today

By the end, you’ll know exactly how to adapt, what to test, and how to stay steady even as the algorithm evolves.

💫 Early access is now open for eComm Ads Academy 🤩

If you want my eyes on your ad account and a clear step by step system for building profitable Meta ads, you can join eComm Ads Academy in early access now.

You’ll get instant access to the full curriculum so you can start implementing straight away.

And if you join before 27 November, you’ll also receive a bonus one-on-one coaching call with me valued at $990 🎉

Learn more and join early access here:
https://www.jodieminto.com/eaa 

Connect with me

Website: jodieminto.com
Instagram @iamjodieminto

Making sales is great… but keeping money in your bank account? That’s where most online store owners struggle.

In this episode, we dive deep into the money side of your business — the cashflow leaks, the profit traps, and the small tweaks that can make a big difference to your bottom line.

I’m joined by Matt Byrne, founder of Day One Advisory and an accountant who specialises in e-commerce. Together, we break down what every online store owner needs to know to run a financially healthy, profitable business.

You’ll learn:

• 💸 Why cashflow feels so hard (and what to do about it)
• 📊 How to calculate your real margins, including hidden costs that quietly kill profit
• ⚖️ The truth about profit vs. cashflow, and why they’re not the same thing
• 🧮 How to find your break-even point and plan for sustainable growth
• 💰 When to start paying yourself (and how to make it possible)

This isn’t a scary finance episode, it’s your no-fluff guide to finally understanding your numbers so you can make smarter, more confident business decisions.

Connect with Matt Byrne:

• Day One Advisory
• Instagram: @matt.dayoneadvisory
• LinkedIn: Matt Byrne

Links Mentioned:

• 💼 Landed costs workbook download: Landed Cost Calculator - Day One Advisory
• 📹 Watch Matt’s YouTube Channel for more e-commerce finance tips: @matt.dayoneadvisory Matt Byrne - YouTube

Want more support scaling your store?

Check out my free resources and programs at jodieminto.com 

Links & Resources:
🎧 Full episode page: jodieminto.com/podcast
🌐 Visit my website: jodieminto.com
📸 Connect on Instagram: @iamjodieminto

I recently joined Jaryd Krause on his podcast to chat about what it really takes to scale an eCommerce business and sell it successfully.

We unpacked my journey building iland co., a fashion brand I started from scratch while raising a young family, working full time, and living overseas. What started as a side project turned into a seven figure global brand with customers and stockists around the world.

In this chat, Jaryd and I talk about what happens behind the scenes of scaling an eCommerce business, the lessons I learned from my first failed exit attempt, and how I eventually secured an all cash sale to an outside buyer.

Here’s a quick peek at what we cover:

✔️ The two biggest mistakes brands make when trying to jump from six to seven figures

✔️ Why scaling too fast can backfire (and how to know when to pause)

✔️ The real process of selling your business (and what happens when a deal falls through)

✔️ How to align your business growth with your long term goals

If you’re an eCommerce founder dreaming of scaling, selling, or simply building a business with real value, this one’s for you.

🎧 Tune in and get an inside look at how to scale strategically and prepare for a successful sale.

See the full episode page here.

Watch the full episode here, too.

Ever felt like your brain has 5,000 tabs open, you’re doing all the things, and you’re one big order surge away from collapse? 👀

This week’s episode is for you. We’re diving into the big (and often scary) question: When’s the right time to hire help in your business?

I’m sharing the lessons I learnt the hard way, from picking and packing orders on my dining table to managing a team of seven (and a lease I couldn’t wait to escape). Spoiler: it wasn’t all sunshine and scaling.

You’ll learn:

• The signs it’s time to hire (and why waiting too long can stall your growth)
• My very first hires and why starting small was the best move
• The costly mistakes I made scaling my team too fast
• Why contractors and freelancers can save you stress (and $$)
• How to create simple SOPs so your team members actually succeed
• The #1 question to ask yourself before committing to an office or warehouse

If you’re on the cusp of hiring your first VA, considering a 3PL, or wondering how to free yourself up to focus on revenue-driving tasks, this episode will help you make smarter, more strategic decisions about building your team.

Want more support scaling your store?

Check out my free resources and programs at jodieminto.com 

Links & Resources:
🎧 Full episode page: jodieminto.com/podcast 
🌐 Visit my website: jodieminto.com 
📸 Connect on Instagram: @iamjodieminto

Feeling like you're doing everything in your business... and wondering how you could possibly scale?

This episode is a must-listen if you're stuck in the messy middle, juggling growth, orders, marketing, customer service and everything else.

You're not alone, and you're not doing it wrong. But something has to shift if you're going to grow and stay sane.

We cover:

• How to spot when you’ve become the bottleneck (and what to do next)
• Why your growth will plateau if you don’t let go of low-value tasks
• What real CEO-level focus looks like in a product-based business
• A simple mindset shift that helps you delegate (without panic)
• The difference between hiring help and actually freeing up your time

If you're maxed out and feel like scaling is impossible, this episode will help you see what’s really getting in the way and how to start shifting it.

✨ Want help stepping into your CEO role and scaling smarter?

The 7-Figure Scale Collective is where we do exactly this. Apply here: www.jodieminto.com/mastermind 

Links & Resources

🎧 Full episode page
🌐 Visit my website 
📸 Connect on Instagram 

Wondering why your best-seller has slowed down, or if you even have a hero product in the first place?

This episode walks you through how to spot, grow, and evolve your hero product. It's the one thing that makes everything in your business simpler and more profitable.

Whether your product is feeling a bit stale, or you're surrounded by copycats, it’s time to reassess, refine and reignite.

You’ll learn:

• What a hero product is (and why most 7-figure brands don’t have dozens)
• How I scaled with one-size-fits-all kimonos, and what worked
• What to do when your product gets copied or loses momentum
• Where to find clues if you're still not sure what your hero product is
• Why my mastermind is my hero offer, and what changed when I started leading with it

If you’ve been pulled in different directions, this episode will help you get clear on what’s working, what’s next, and how to scale with more ease.

✨ Want help uncovering and scaling your hero product?

Inside my mastermind, this is one of the very first things we do. Apply now for The 7-Figure Scale Collective: jodieminto.com/mastermind

Links & Resources
🎧 Full episode page 
🌐 Visit my website 
📸 Connect on Instagram 

If you’ve hit $10K months but can’t seem to grow beyond it, this episode is for you.

It’s one of the most common plateaus I see as an e-commerce coach, and today I’m breaking down exactly why it happens (spoiler: it’s not just about working harder) and how to move past it with clarity and confidence.

This isn’t theory. It’s based on real conversations with clients, my own journey scaling and selling a fashion brand, and the patterns I see every week inside my mastermind.

Inside this episode, I’ll walk you through:

• The hero product blind spot that keeps you stuck in “creating mode” instead of scaling
• Why under-spending on proven ads might be the real reason your growth has stalled
• The surprising cost of doing everything yourself and how to start stepping into your CEO role
• What happens when you don’t have a clear end goal (and how to fix it fast)

Whether you’re still figuring out your bestsellers or already seeing results but can’t scale further, this episode will help you spot where the real bottlenecks are and what to do next.

✨ Want the step-by-step breakdown? Grab my free guide Deconstructing a Million-Dollar-a-Year Online Fashion Store at jodieminto.com

Links & resources:

• 🎧 Full episode page

• 🌐 Visit my website 

• 📸 Connect on Instagram

Links & Resources:

📥 Download the free guide – Deconstructing a Million-Dollar-a-Year Online Fashion Store: jodieminto.com/million

💼 Learn more about my high-touch mastermind – The 7-Figure Scale Collective: jodieminto.com/mastermind

So often, I hear from founders who feel frustrated that their products just aren’t selling the way they’d hoped, even though they know the product itself is great. And more often than not, the missing piece isn’t the product at all, it’s the content of the visuals.

Because visuals are more than “pretty pictures.” The right content tells a story, shows your product in context, and makes it easy for your customer to imagine themselves using it. That’s what builds trust and gets someone to click “add to cart.”

To explore this, I sat down with stylist and creative director Sandra Chau. Sandra began her career as a lawyer, then moved into the wedding industry, and eventually found her true calling in brand styling. Today, she’s based in Sydney and works with e-commerce brands across the world, from luxury bedding to minimalist swimwear, helping them create visuals with intention, clarity and selling power.

In this episode, Sandra and I chat about:

• Why the content of your visuals matters more than the aesthetic alone

• How lifestyle-driven imagery helps your customer connect and feel confident to buy

• The mistakes founders often make with product photography, and how to fix them

• What brands like Nimble Activewear  and DISSH  are doing right with their visuals

• Simple, practical ways to start creating content-rich imagery that resonates with your audience and converts

Sandra’s approach is about clarity, not complication. You don’t need a huge budget or endless photoshoots. You need visuals with a clear story, created intentionally for your customer, so they do the heavy lifting in your marketing.

If you’ve ever felt like your photos “look nice” but don’t seem to move the needle, this episode will show you how to rethink your visuals as strategic content that actually sells.

✨ Want more clarity on scaling your brand sustainably? Visit jodieminto.com .

Links & resources:

• 🎧 Full episode page 

• 🌐 Visit my website 

• 📸 Connect on Instagram 

• 🛍 Nimble Activewear 

• 👗 DISSH

When I grew my fashion business from $350K a year to $1.3M in just 12 months, it wasn’t because I suddenly worked harder, launched dozens of new products, or threw endless money at ads.

It was because I made three very specific shifts that changed everything.

In this episode, I’m pulling back the curtain on what really worked to create consistent, profitable growth. Not the shiny version, but the practical, sometimes unglamorous moves that turned a business into a reliable 7-figure success.

Here’s what we cover:

• Why focusing on best sellers and letting go of the rest freed up cash, energy and headspace

• How creating a marketing rhythm with campaigns, creators and email made sales predictable instead of patchy

• The back-end systems that kept growth sustainable and gave me the space to step into my CEO role

• What I’d do differently if I was starting over, from finances to photography to getting support sooner

• The lessons every founder should know before trying to scale too fast

This isn’t about doing more. It’s about identifying what’s already working, doubling down, and building structure around it so your business can grow without taking over your life.

If you’re currently sitting at inconsistent $10K months and dreaming of more, this episode will help you see which levers to pull first so you can scale profitably and sustainably.

✨ Want the step-by-step breakdown? Grab my free guide Deconstructing a Million-Dollar-a-Year Online Fashion Store at jodieminto.com

Links & resources:

• 🎧 Full episode page 

• 🌐 Visit my website 

• 📸 Connect on Instagram

Links & Resources:

📥 Download the free guide – Deconstructing a Million-Dollar-a-Year Online Fashion Store: jodieminto.com/million

💼 Learn more about my high-touch mastermind – The 7-Figure Scale Collective: jodieminto.com/mastermind

Thinking about running ads for your online store but not sure if you’re ready?

In this episode, I’m sharing a recent conversation from The Product Based Business Podcast with Madison Pagie where we unpack what you need to know before you spend a cent on Meta Ads.

This isn’t about throwing spaghetti at the wall, boosting random posts or hoping something sticks. We talk about what it really takes to make ads work, when it’s worth starting and how to test small budgets without wasting money.

We cover:

• Why a 1% conversion rate is a key benchmark before running ads

• The biggest mistakes founders make when jumping in too soon

• Why creative and messaging do the heavy lifting in 2025

• How to test ads smartly (even on a $10/day budget)

• A clever way to boost Instagram followers cheaply and effectively

• How your organic content and socials impact ad performance

If you’ve been feeling unsure about when to start with Meta Ads, this episode will give you clarity and confidence.

Want to connect?

Visit my website for more resources: jodieminto.com

Find me on Instagram: @jodieminto

Ready to confidently set up your first high-converting ad campaign?

✨ My totally updated One Ad Wonder mini-course will walk you through creating, setting up and installing your hero ad system that drives traffic and sales on autopilot (in just 90 minutes).

Enrol now and get instant access:

Links & resources:

🎧 Full episode page
🌐 Visit my website
📸 Connect on Instagram

Have you ever seen your own Meta ad and thought, "That’s not the copy I wrote… and what’s with the strange music and brown text box?"

Then this episode is for you.

In today’s Online Store Success Podcast, I’m unpacking one of Meta’s sneakiest ad features (Advantage+ Creative Enhancements) and showing you exactly what to look out for before your beautiful ads get butchered by automatic AI settings.

If you’re a fashion, lifestyle or baby brand founder using Meta Ads to grow your online store, understanding how these enhancements work is essential.

You’ll learn:

• What Meta’s Advantage+ Creative Enhancements actually do
• Where they’re hiding inside Ads Manager (and why you’ve probably missed them)
• Which options you should switch off immediately to protect your brand
• What happens when you leave these toggles on (hint: brown overlays and circus music)
• The only enhancement I suggest leaving on, and when it makes sense
• A simple way to add music to your ads without letting Meta pick for you
• How to stay in control of your ad creative so it actually reflects your brand

I’ve seen too many good ads ruined by these auto-settings, and I don’t want that for you.

📣 If you want a clean, proven setup that doesn’t rely on Meta’s mystery toggles, my One Ad Wonder mini-course walks you through the exact steps to create a high-converting ad for your online store. It’s just $97 and updated for 2025.

🎧 Listen to the full episode now and take back control of your Meta ad creative.

👇 Visit the episode archive here:
https://www.jodieminto.com/podcast

👇 Grab the mini-course here:
https://www.jodieminto.com/oneadwonder

If you’re an e-commerce founder stuck in the “messy middle”, that space where you’ve moved beyond the start-up hustle, are making sales, but still not seeing the consistency or growth you want, this episode is for you.

I’m sharing five things I would NEVER ask you to do to grow your online store. These are the well-intended moves that often sound like the next logical step but can actually hold you back, drain your cash flow or put unnecessary pressure on your business.

They’re the kinds of decisions I’ve seen trip up so many founders over the years. Some of them even cost me time, money and freedom in my own journey building, scaling and eventually selling a seven-figure fashion brand.

Inside this episode, I walk you through:

• Why taking out loans or spending big on things like PR, rebrands or websites before you’re ready can create more stress than momentum

• The mistake of throwing more money into ads when your website isn’t converting

• Why constantly discounting or pricing too low from the start eats into your margins and positions your brand poorly

• The risk of investing heavily in a custom website before you’ve got the data and clarity to guide it

• The real cost of leasing a warehouse or office before your business actually needs it, and smarter alternatives that offer more freedom

This episode is a must-listen if you’re starting to feel stuck or scattered. It’s about simplifying your next move, protecting your profit, and building a business that works for your life, not the other way around.

🎧 Listen to the full episode here: jodieminto.com/podcast

✨ Ready to grow your store with smart, strategic support?

Explore ways we can work together: jodieminto.com/work-with-me

How Louise from Baby Luno Built a Lean, Million-Dollar Brand from Home (During School Hours)

In this episode of Online Store Success, I’m chatting with the incredible Louise Carter, founder of Baby Luno and one of the coaching clients inside my mastermind, The 7-Figure Scale Collective.

Louise has built something pretty special. She’s scaled Baby Luno into a lean, profitable, million-dollar a year e-commerce brand while working from home, in school hours, without a big team or expensive warehouse setup.

We talk about what it really takes to create that kind of growth without the chaos. Louise shares so openly about the ups, the pivots, and how the right support changed everything.

In this episode, we cover:

- The moment she nearly walked away from it all, and what helped her keep going
• How simplifying her range and focusing on bestsellers unlocked huge momentum
• The systems and structure that let her grow without burning out
• What it’s really like inside the mastermind as a busy mum and founder
• How she now gets more done in a week than she used to in a month

It’s a juicy one, especially if you’re in the thick of building and wondering if there’s a simpler, more sustainable way to scale.

Go give Baby Luno some love:

Visit the shop

Follow on Instagram

And if you’re ready to build your own version of a lean, million-dollar brand?

I’ve got one spot opening in The 7-Figure Scale Collective this July.
 

This is my high-touch mastermind where we create consistent, profitable growth in school hours, without the grind.

Here’s where you can learn more or apply.

Links & Resources

🎧 Full Episode Page

🌐 Visit My Website

📸 Connect on Instagram

If one platform disappeared tomorrow… would your business be okay?

In this episode of Online Store Success, I’m diving into five key areas where many e-commerce brands are unintentionally putting themselves at risk.

From over-relying on Meta Ads to depending on one supplier, country, or sales channel, these are the silent stress points that can unravel your business fast if you’re not careful.

We’ll chat through:

• The dangers of platform dependency (and how to protect your Instagram and Ads accounts)

• Why single-channel marketing is risky (and how to diversify without spreading yourself too thin)

• What to do if your manufacturer suddenly ghosts you

• How to untangle your personal finances from your business cash flow

• What the recent US tariffs are teaching us about regional and supply chain risk

If you’ve ever felt like things are working, but only just, this one’s for you.

Want personalised support to build a lean, profitable, de-risked business?

Apply now for the 7-Figure Scale Collective Mastermind. This is my high-touch program for established fashion and lifestyle e-commerce founders who are ready to scale without chaos or burnout.

Visit the full episode page here. 

 This week on Online Store Success, I’m joined by the brilliant Madison Paige – business growth specialist, TEDx speaker, and host of the Small Business Growth Podcast.

Madison has spent the last nine years helping product-based brands create ride-or-die online communities that actually drive sales. In this episode, we dive into what’s working right now on organic social media, and how e-commerce founders can show up online in a way that feels purposeful, profitable and sustainable.

If you’ve been posting regularly but still feel like it’s not clicking, this conversation is for you.

Madison walks us through her 4 content pillars that help product-based businesses grow without burnout:

• Connection content

• Expertise content

• Engagement content

• Promotional content

Whether you’re just starting out or rebuilding your strategy, you’ll walk away with fresh ideas and practical ways to show up for your audience in 2025.

We chat about:

• What community means for e-commerce brands today (and why it matters more than ever)

• The difference between visibility and actual connection

• How to create content that encourages real conversation and trust

• Tips to sell in your content without feeling pushy

• Signs your community is working (even if you’re not viral)

• What to focus on if you’re feeling stuck or burnt out with socials

This is a grounded, energising listen full of smart strategy and doable shifts.

🎧 Listen to Madison’s podcast:
Small Business Growth Podcast on Spotify

📲 Connect with Madison Paige:
Instagram – @thisismadisonpaige
Madison's Website

Grab your ticket for Retail Fest 2026 here.

💡 Want help growing your e-commerce brand sustainably?
Check out how we can work together

Until next week,
Jodie
🌸

P.S.
If you loved this chat, a quick rating or review helps more founders find us and grow their business with clarity and confidence.

 🎙️ Episode 121: How Much Is Outsourcing Your Ads Management Really Costing You?

If you’re currently paying someone to run your Meta Ads, or considering it, this episode is a must-listen.

Jodie breaks down a real client case study and the numbers behind why outsourcing often costs e-commerce founders more than they realise. It’s not just the monthly fee. It’s the profit you’re handing over… and the control you’re giving up.

📌 In this episode, we cover:

• Why outsourcing your Meta Ads can quietly drain your profits

• A real example: $2K ad spend + $2K agency fee + 25% cost of goods = a net loss

• The hard truth about ROAS (and why 2.5x still might not be enough)

• Why most small brands don’t need an agency, they need strategy, support, and confidence

• The simple reason you should never outsource the biggest revenue driver in your business

• Why managing your own ads isn’t as scary (or as hard) as you think

• What to do instead if you want profitable, consistent results

💡 Key takeaway:

Outsourcing sounds appealing, but for most e-commerce founders, it’s a profit leak. Ads are too important to hand over, especially when they drive up to 80% of your sales.

🔗 Want to learn how to confidently manage your own ads?

Join eComm Ads Academy

Doors are open now and the next live round starts 2 June 2025.

Inside, you’ll get:

• 8 weeks of coaching and ad account support

• Lifetime access to 50+ bite-sized video lessons

• Real-time campaign reviews and feedback

• Plug-and-play templates and a custom ChatGPT ad-writing tool

📲 Got questions? DM Jodie on Instagram @iamjodieminto

Visit the full episode page here. www.jodieminto.com/podcast

If you're feeling overwhelmed by all the recent changes in Meta Ads, you're not alone.

This week, we're diving into what's actually working right now to help e-commerce founders (just like you) scale your sales without the constant stress of figuring it all out yourself.

In this episode, I’m sharing exactly what's getting results for my clients and my own ads:

Here's a quick look at what you'll learn:

• Why Advantage+ Sales campaigns (formerly Advantage+ Shopping) are the clear winners right now and how to adapt your strategy to leverage them.

• The truth about broad audiences and why they continue to outperform interest-based and lookalike audiences (spoiler alert: simpler really is better!).

• How using your existing Facebook and Instagram posts as ads can give your campaigns a head start, boost engagement, and improve your return on ad spend.

• The common pitfalls of relying too heavily on granular targeting, lookalike, and retargeting audiences, and why simplifying your approach leads to more sustainable growth.

Forget complicated hacks and constant algorithm chasing, this episode is all about clear, practical strategies you can implement straight away.

Ready to dive deeper and get personalised support?

Doors are currently open to eComm Ads Academy, my intimate, 8-week coaching program designed specifically for e-commerce founders. Inside, you'll gain the confidence and skills to manage your own Meta Ads profitably, with weekly live calls, expert ad account reviews, and lifetime access to a comprehensive learning hub.

Links mentioned in this episode:

• View the episode page here: https://www.jodieminto.com/podcast

• Register for my free masterclass here: https://www.jodieminto.com/Facebook-Ads-4-day-challenge

• Learn more about eComm Ads Academy here: https://www.jodieminto.com/eaa

Thanks for listening!

Jodie 🌸

 If your Meta Ads have been underperforming for months, you're not alone.

February, March and April were rough across the board. High costs. Low returns. And plenty of head-scratching.

But something’s shifted.

In May, we’ve seen a dramatic turnaround, some clients are getting the best results they’ve seen in six months. And it’s not just luck.

Meta has been quietly rolling out major changes behind the scenes. Some ad accounts have been switched over, others haven’t. And that’s exactly what we’re diving into in today’s episode.

Inside this episode, I’ll walk you through:

• What’s changed with the removal of Advantage+ Shopping and the move to Advantage+ Sales campaigns

• Why only some accounts have been affected so far (and what to look for)

• What’s different with the new campaign structure, more control, more automation, and fewer manual options

• Why detailed targeting, custom audiences and retargeting are fading fast

• What to do now to make sure your ads stay profitable as Meta continues to evolve

If your ads have been expensive, inconsistent or just plain confusing this year, this episode will give you clarity and confidence moving forward.

👋 Want support getting your Meta Ads working properly again?

Come join me for Ads Boost Bootcamp, a free 4-part live training series for e-commerce business owners.

We kick off Wednesday, 14 May at 10am AEST.

Inside, we’ll cover:

• How to structure your ad campaigns for profit in 2025

• Whether you’re truly ready to scale with ads (and what to fix if not)

• How to use Meta’s new tools without relying on outdated strategies

• What’s actually working right now across dozens of client accounts

This is hands-on training delivered live across 7 days (with all replays available).

👉 Click here to register for free

If the bootcamp has already started, don’t stress, you’ll still get access to all the sessions inside the private Facebook group.

Links & Resources

• Join Ads Boost Bootcamp: https://www.jodieminto.com/Facebook-Ads-4-day-challenge

• Follow me on Instagram: @iamjodieminto

• Explore my courses and programs: jodieminto.com

Ever wondered what it's really like inside my mastermind, The 7-Figure Scale Collective? Well, today you're getting a front-row seat!

In this special "behind-the-scenes" episode, I'm joined by my incredible mastermind clients and expert coaches who are pulling back the curtain on their biggest breakthroughs, strategic wins, and exactly how their businesses have changed since joining the collective.

Listen in as we cover:

• Powerful strategies that have made the biggest impact for their growth.

• How email marketing (especially with Klaviyo) can drive significant, consistent revenue.

• Real-life examples of what's possible when you get clear, strategic support.

• The transformative power of community and coaching.

If you've been curious about what it takes to scale profitably, without burnout, this honest, open, and action-packed conversation is exactly what you need.

Tune in now to hear directly from ambitious founders just like you who are turning their big business dreams into reality.

Connect with our experts and panel guests here:

Lisa Davey from Wild Mustard

Louise from Baby Luno

Gemma from Confetti Kidz

Allyson from Sweet June

Enjoy!

Jodie
🌸

P.S. Want in? Applications for The 7-Figure Scale Collective are now open—head to jodieminto.com/mastermind to learn more. ​ ​

 Let’s be honest—the current e-commerce landscape can feel like a bit of a rollercoaster. Between rising ad costs, shifting Meta campaign structures, and US tariff shocks that are impacting all of us selling into the States… it’s a lot.

But amidst all that, I’m seeing some brands absolutely thrive—and in today’s episode, I’m walking you through exactlywhat they’re doing differently.

These aren’t theories or “trends” pulled from a blog post. This is what I’m seeing first-hand from the women inside my mastermind—founders who are scaling right now and, in many cases, hitting their biggest months ever.

Inside this episode, I share:

💡 Why baby and children’s product brands are holding strong and even growing

🛍️ How one women’s accessories brand launched a single printed tee and sold out in days

⚙️ What’s working with Meta’s new Advantage+ Sales campaigns (formerly Advantage+ Shopping)

💻 The growing importance of founder-led content, beautiful branding, and high-converting websites

📈 The key traits I’m seeing across the businesses that are growing fast right now

If you’ve been wondering where to focus—or what’s actually working in 2025—this episode will give you the clarity and direction you need.

Want to hear straight from the women behind these results?

You’re invited to my free Open House—a behind-the-scenes peek into my high-touch mastermind, The 7-Figure Scale Collective.

You’ll hear directly from current and past members who are scaling their brands (many to $100K+ months)—sharing exactly what’s working for them, how they’re navigating challenges like tariffs and ad shifts, and the moves that are really moving the needle.

This isn’t a webinar or a sales pitch. It’s a real, transparent conversation with product-based founders who are doing the work and getting the result

Save your spot now:

Heading to the Gold Coast for Retail Fest? Or want to?

I’ve got TWO free Retail Fest tickets (valued at $997 each!) up for grabs—and entering is super simple.

Here’s how to enter:

1️⃣ Follow me on Instagram @jodieminto

2️⃣ Follow @retail_global

3️⃣ Head to https://www.jodieminto.com/retailfest and submit your details

🎉 Winners will be announced Friday, 16th May 2025

Check out the full episode page:
www.jodieminto.com/podcast

Follow me on Instagram:
@iamjodieminto

 Explore how we can work together:
www.jodieminto.com/work-with-me

If you’ve ever thought PR was only for big brands with deep pockets—this episode is your permission slip to think again.

This week, I’m chatting with the incredible Gloria Chou, PR coach, former US diplomat, and the queen of helping small product-based businesses get featured in major outlets without relying on expensive PR agencies.

She breaks down her simple “CPR Method™” (no, not that kind of CPR!) that thousands of founders have used to land press—many on their very first pitch.

If you’re a product-based founder who wants to get seen, heard, and remembered—without shouting into the social media void—this conversation is for you.

• Why PR is totally doable for e-commerce brands (even if you’ve never pitched before)

• The biggest myths that stop founders from getting visible

• What makes a product pitch-worthy—and how to find your unique angle

• Gift guide pitching tips (and when to start)

• Gloria’s CPR Method™ for writing non-sleazy, cold pitches that actually get replies

• Easy, low-lift ways to start getting media-ready this month

👉 Watch Gloria’s free masterclass: learn.gloriachoupr.com/masterclassbygloria

📲 Want Gloria’s free PR pitch templates and starter tools?
DM “JODIE” to @gloriachoupr on Instagram and she’ll send them straight to your inbox!

Whether you’re just getting started or looking to amplify your brand beyond ads and socials, this episode will show you how to make your business press-worthy—on your own terms.

• HARO (Help A Reporter Out) – respond to real journalist requests

• Google Alerts – get pinged when someone writes about your niche

• Perplexity AI – research journalists and publications quickly

• Substack – follow freelance journalists and see what stories they’re working on

• Source of Sources – an alternative to HARO that compiles journalist requests

• Bonus: LinkedIn & Google – for building a DIY media list (yes, the old-school way still works!)

🎧 Tune in now and let us know your biggest takeaway!

Listen to the full episode here: www.jodieminto.com/podcast

 ✨ Episode Summary:

The U.S. has just introduced a 125% tariff on Chinese-made imports, and while increases for other countries have been paused for 90 days, the message is clear: it’s time for e-commerce founders to get strategic.

In this episode, I break down the latest tariff news as of April 10th, what it means for your pricing, supply chain and profit margins—and how to use this window of time to build more resilience into your business.

We’ll also talk through ways to reduce risk by diversifying where you manufacture, where you sell, and how you market.

Whether you’re directly affected or watching from the sidelines—this is the time to take action, not sit in stress.

• What’s changed with U.S. tariffs and what’s still to come

• The exact tariff rates now in place for key manufacturing countries

• What the 90-day pause covers—and what it doesn’t

• How to check your product classification (HTS codes)

• Why resilience matters: diversifying supply chains, markets, and marketing

• Action steps you can take now to protect your profit and growth

• How to work with me 1:1 to get clear on your best next move

These rates are applied based on country of origin—where your products are manufactured, not shipped from.

• China: 125% (in effect now)

• Vietnam: 46% (paused for 90 days)

• Indonesia: 32% (paused for 90 days)

• India: 27% (paused for 90 days)

• Australia: 10% (paused for 90 days)

If you're manufacturing in China, these tariff changes are active and should be factored into your pricing and fulfilment strategy immediately.

🛃 Check your U.S. HTS (Harmonized Tariff Schedule) Code
→ https://hts.usitc.gov

🔍 Find a Licensed Customs Broker

• United States:
  CBP Broker Directory
  → https://www.cbp.gov/about/contact/brokers-listing

• Australia:
  Ignite Council (formerly CBFCA)
  → https://www.ignitecouncil.com.au

• United Kingdom:
  British International Freight Association (BIFA)
  → https://www.bifa.org

• Canada:
  Canadian Society of Customs Brokers (CSCB)
  → https://www.cscb.ca

If these tariff changes have you second-guessing your next move—whether it’s around pricing, fulfilment, or whether the U.S. should even remain a core part of your strategy—you don’t need to figure it all out on your own.

This is exactly what I help e-commerce founders with in my 90-Day E-Comm Scaling Strategy Sessions.

Together, we’ll:

• Unpack how these tariff changes affect your specific business model

• Pressure-test your current fulfilment and supply chain setup

• Explore ways to absorb or offset increased costs—through pricing, offers, or marketing

• Look at alternative manufacturing regions or new sales markets

• And most importantly—build a calm, focused, and profitable plan for the next 90 days

You’ll walk away with a personalised roadmap, a full session recording, and 7 days of email support while you implement.

If you’ve been spiralling or sitting in uncertainty, this is your chance to move forward with clarity and confidence.

👉 Click here to book your 1:1 Strategy Session

Ever feel stuck wondering how much inventory you should order for your e-commerce store?

You’re not alone!

Inventory decisions can feel overwhelming—especially when you're just starting out and still figuring out exactly which products your customers will love. The pressure of investing your cash into stock without knowing if it’ll sell can lead to stress and uncertainty.

In this episode, I’m diving deep into practical inventory strategies to help you make confident decisions without tying up all your precious cash flow. Drawing on my experience scaling a seven-figure fashion brand and helping countless clients navigate this challenge, I’ll walk you through the key steps to get it right.

• Why starting with smaller Minimum Order Quantities (MOQs) across various styles can help you find winning products faster
• Real-life examples (including some of my early inventory mishaps!) to illustrate why going too deep, too soon, can hurt your cash flow
• How to negotiate effectively with manufacturers to get lower MOQs—even if they initially say no
• How to identify your hero products based on sales data, trends, and competitor insights
• Common pitfalls that lead to piles of unsold inventory—and how to avoid them

By the end of this episode, you’ll feel clearer, more confident, and better equipped to handle your inventory strategy wisely—setting your e-commerce business up for sustainable, profitable growth.

Let’s Connect:

📲 Follow me on Instagram: @iamjodieminto
🌐 Work with me: www.jodieminto.com

💡 Loved this episode?
Subscribe and leave a review! Tag me on Instagram and let me know your biggest takeaway! 🚀

Every e-commerce business experiences slow months—but they don’t have to stay that way.

On this week's episode, I’m sharing exactly how one small, strategically timed offer helped my Mastermind client achieve an incredible 398% sales increase—without deep discounts or devaluing her brand.

Listen in to discover:

• The exact promo we ran (a simple strategy you can replicate right away)
• How strategic timing helped turn her quietest month into one of her most profitable
• Practical tips for planning promotions ahead of time, so you’re never left scrambling
• Creative ways to drive consistent sales without relying on frequent discounting

If you're feeling the pinch and need a smart strategy to get back on track, this episode will give you exactly what you need.

Let’s Connect:

📲 Follow me on Instagram: @iamjodieminto
🌐 Work with me: www.jodieminto.com

💡 Loved this episode?

Subscribe and leave a review! Tag me on Instagram and let me know your biggest takeaway! 

Money isn’t just about numbers in your bank account—it’s about how you think, feel, and act around it.

In this episode, I’m joined by Denise Duffield-Thomas, money mindset mentor and bestselling author, to talk about the biggest shifts that separate struggling entrepreneurs from those making million-dollar moves.

Denise is all about helping women break free from money blocks, let go of guilt, and build a business that works for them—without overworking, undercharging, or burning out.

Inside this episode, we cover:

• The hidden money blocks that might be holding you back
• How to upgrade your mindset and environment to attract more abundance
• The biggest pricing and boundary mistakes women make in business
• Why more money won’t magically fix your money mindset 

This conversation is full of practical strategies, mindset shifts, and straight-talking advice to help you step into the next level of success—without the stress. 🎧 Listen now 

About Denise Duffield-Thomas

Denise Duffield-Thomas is a money mindset mentor, bestselling author, and business coach who helps entrepreneurs break through money blocks and build wealth with ease. She’s passionate about helping women ditch undercharging, self-sabotage, and guilt around making money so they can create financial freedom—without the burnout.

Resources & Links
📖 Get Denise’s books: Lucky Bitch, Get Rich, Lucky Bitch, and Chill & Prosper
🎧 Join Denise’s Money Bootcamp: Learn more here
📲 Follow Denise on Instagram: @denisedt

Let’s Connect:
Loved this episode? Subscribe and leave a review! Tag me on Instagram @iamjodieminto and let me know your biggest takeaway! 🚀

If you’ve ever felt exhausted, overwhelmed, or disconnected from your business, you’re not alone. Burnout is more common than you think—especially for women juggling business, family, and life.

This week, I’m joined by Dr. Hayley D Quinn, an anti-burnout business coach, speaker, and former clinical psychologist, who helps women entrepreneurs build thriving businesses without sacrificing their wellbeing.

Many business owners push through exhaustion, thinking they’ll rest once they reach their next goal. But burnout doesn’t just drain your energy—it impacts your decision-making, motivation, and even revenue. In this episode, Dr. Hayley shares how to recognise burnout before it takes over, set boundaries without guilt, and create a business that supports your wellbeing.

• The sneaky signs of burnout most business owners ignore
• How to tell if you’re burnt out or just unmotivated
• Why pushing through exhaustion isn’t the answer
• Science-backed ways to prevent burnout and stay energised
• How to set boundaries in your business without guilt

At its core, sustainable success starts with your wellbeing. If you’re constantly feeling overwhelmed, this episode is a must-listen.

📖 Download Dr. Hayley’s Free Boundaries Guide: drhayleydquinn.com/resources
🌟 Join the Time to Thrive Group Coaching: drhayleydquinn.myflodesk.com/timetothrivewaitlist
🎙️ Listen to the Welcome to Self® Podcast: drhayleydquinn.com/podcast
📲 Follow Dr. Hayley on Instagram: @drhayleydquinn

Dr. Hayley D Quinn is an anti-burnout business coach, speaker, trainer, and former clinical psychologist. As the founder of Welcome to Self®, she helps women entrepreneurs transform their relationship with themselves and their businesses so they can succeed without compromising their wellbeing.

After experiencing burnout herself, Hayley discovered the power of compassionate and sustainable ways of working. She now empowers women to step out of the shadows, embrace their authenticity, and build thriving businesses aligned with their values.

Loved this episode? Be sure to subscribe and leave a review! Tag me on Instagram @iamjodieminto and let me know your biggest takeaway!

If you’ve ever thought, “If I could just get my ads to work… land that one big influencer… launch that perfect collection—THEN my business would take off”—this episode is for you.

Success isn’t about one big move. It’s about layering small, strategic improvements over time.

After more than 10 years in e-commerce, I’ve learnt that real growth comes from consistent, incremental changes—not one magic bullet. In this episode, I’m sharing how to stop chasing that one big win and start focusing on the small, repeatable actions that truly move the needle. 

In this episode, I cover:

⚡ Why one big move (like ads, a rebrand, or influencer collabs) won’t magically fix your business
🛒 The small, consistent improvements that actually increase sales and growth
📊 How to track your numbers, optimise strategies, and double down on what works
💡 Why boring, repetitive tasks are often the key to scaling success
🚀 How to shift your mindset from overnight success to sustainable, profitable growth 

Small tweaks lead to big results. If you’re ready to stop guessing and start seeing real progress, this episode is a must-listen.

Resources & Links:

📖 Grab my free guide: The 5 Major Online Store Mistakes Costing You Sales
🚀 Join my Mastermind – The 7-Figure Scale Collective: Apply here
📲 Follow me on Instagram: @iamjodieminto

If you’ve ever wondered whether your personal style really matters in business, the answer is a resounding yes. The way you present yourself speaks volumes before you even say a word—and in today’s digital world, first impressions happen faster than ever.

In this episode, I’m joined by Jane Mow, a leading Personal Brand Stylist and Style Coach who helps female entrepreneurs and business owners elevate their image, build authority, and confidently step into their next level of success. With 18 years of experience working with CEOs, keynote speakers, and high-achieving women, Jane knows that how you present yourself directly impacts how others perceive you—and whether they choose to work with you.

As the founder of What You Wear Is Your Business Card®, Jane has developed a signature framework designed to help women align their style with their brand and business goals. She works with clients worldwide, helping them create a wardrobe and presence that reflects their expertise, confidence, and ambition.

Most of us don’t realise that what we wear is sending a message—about our authority, our confidence, and even how much people trust us. Whether you’re stepping onto a stage, recording a video, or simply heading out for a coffee meeting, how you show up matters.

In this episode, we cover:

•  Why first impressions are your business card and how to make yours count 
• The psychology behind how clothing influences perception
• The biggest style mistakes professionals make (and how to fix them)
• How to build a capsule wardrobe that works for you
• Jane’s tips for elevating your style without spending a fortune

If you’ve been feeling stuck in a style rut (or just wearing old samples from your fashion brand—guilty! 🙋‍♀️), this episode is packed with practical advice to help you step into the next level of your business with confidence. 🎧 Tune in now!

• Download Jane’s freebie: 100 Brands To Shop To Elevate Your Personal Brand
• Work with Jane: www.janemow.com (currently in revamp)
• Follow Jane on Instagram: @janemowstylist
• Connect with Jane on LinkedIn: Jane Mow

💬 Loved this episode? Subscribe, leave a review, and tag me on Instagram @iamjodieminto with your biggest takeaway!

If you’ve ever dreamed of turning your passion into a thriving business but aren’t sure where to start, this episode is for you.

Today, I’m joined by the inspiring Liandra Gaykamangu, the founder of Liandra, an internationally recognised Indigenous luxury lifestyle brand. Liandra’s journey is nothing short of extraordinary—she started out shaping young minds as a classroom teacher and is now making waves in the fashion industry, with her designs gracing the runways of Australian Fashion Week.

Most people assume that breaking into the fashion world requires years of experience, insider connections, or a background in design. But Liandra proves that success comes from a bold vision, a strong cultural story, and the determination to make it happen.

In this episode, we cover:

• How Liandra transitioned from teaching to entrepreneurship
• The cultural inspiration behind her unique designs
• The biggest challenges she faced in building an international brand
• The importance of representation in the fashion industry
• Her top advice for turning your passion into a thriving business

Liandra’s story is a testament to what’s possible when you take a leap, trust yourself, and build something that aligns with your values. Whether you’re an entrepreneur, a creative, or someone dreaming of making a big career shift, this episode will leave you feeling inspired and ready to take action. 🎧 Tune in now!

Resources & links:

• Check out Liandra Swim: @official_liandra
• Connect with Liandra: @liandragaykamangu

Guest bio:
Liandra Gaykamangu is an Indigenous Australian fashion designer and founder of Liandra, a luxury lifestyle brand that blends contemporary fashion with Indigenous artistry. From her early career as a classroom teacher, Liandra took a bold leap into the fashion world, creating a brand that celebrates culture, sustainability, and storytelling. Today, she’s a leading voice in Indigenous fashion, with her designs gracing the runways of Australian Fashion Week and beyond.

Let’s connect:
Loved this episode? Subscribe, leave a review, and tag me on Instagram @iamjodieminto with your biggest takeaway.

If you’ve ever felt like you’re doing all the right things in your e-commerce business—following the strategies, running the ads, tweaking the offers—but still feel stuck, overwhelmed, or unsure of your next move, this episode is for you.

Today, I’m joined by the incredible Victoria Gibson, Creator of Soul Deep Success, who helps women create breakthroughs to their next level of success using the power of Human Design.

Most business owners focus on following other people’s formulas to create success. But true, sustainable success doesn’t come from chasing the next big thing—it comes from operating in alignment with who you are designed to be. This is where Human Design comes in.

In this episode, we cover:

• What Human Design is and how it can guide your business success

• The 5 Human Design Types and how they impact the way you work

• Why making decisions based on your Authority helps you scale with confidence

• How to avoid burnout, second-guessing, and resistance in your e-commerce journey

At its core, Human Design is your personal success blueprint—showing you how you are wired to make decisions, take action, and build your business in a way that actually works for you.

Ready to step into your most aligned and effortless business growth? 🎧 Tune in now!

Resources & Links:
🌟 Get your free Human Design report: souldeep.victoriagibson.com
📚 Join the free Human Design training: breakthroughhumandesign.com
📲 Follow Victoria on Instagram: @iamvictoriagibson

Guest Bio: Victoria Gibson is the Creator of Soul Deep Success and a coach who helps women create breakthroughs in their business by aligning with their Human Design. She brings a wealth of experience in business strategy and energetics, empowering entrepreneurs to unlock their full potential while avoiding unnecessary struggle and burnout.

Let’s Connect:
If you loved this episode, be sure to subscribe and leave a review! Tag me on Instagram @iamjodieminto and let me know your biggest takeaway! 🚀  

 From Breakouts to Business Success – Acacia’s Journey with PuraU

This week on Online Store Success, I’m chatting with Acacia, the founder of PuraU, a game-changing brand in the health and wellness space. Acacia’s journey from battling acne to creating a gut-health-focused skincare supplement is nothing short of inspiring.

In this episode, we dive into:

✅ The link between gut health and acne (and why most skincare brands miss this!)

✅ How Acacia turned her personal struggles into a thriving e-commerce business

✅ Her marketing strategies – what’s worked, what hasn’t, and what she’s doing next

✅ The power of Facebook & Instagram Ads for scaling an e-commerce brand

If you’re an e-commerce business owner struggling to get results with Facebook ads, you need my help! 🎯

🚨 Join my next live workshop: Facebook Ads SOS 🚨

🛑 If your ads aren’t converting, don’t waste another dollar guessing what’s wrong! In this hands-on workshop, I’ll walk you through diagnosing and fixing your ads so you can finally get the results you deserve.

🔗 Grab your ticket now! 

👀 Follow PuraU & Support Acacia’s Journey!

📲 Instagram: @purauofficial

🛍️ Shop PuraU: purau.com.au

💬 Loved this episode? Screenshot and share it on Instagram! Tag me @iamjodieminto and let me know your biggest takeaway.

Until next week,

Jodie

🌸