Klim Yadrintsev is the founder and CEO at Allure, a luxury multi-brand fashion boutique based in the south of France. They sell via their physical store, and WooCommerce website. Founded in 2020 they now do around $2 million in sales a year, with annual growth at 20-30%. 

 

In this episode, Klim breaks down the 3 strategies behind Allure’s rapid growth—and why retention, not ads, is their real secret weapon. 

 

Hit PLAY to hear: 

 

• The 3 retention strategies that power a $2M luxury eCommerce brand 💡 
• Why Klim believes your physical store might be your best ad channel 🏬 
• How Allure builds personal relationships with shoppers using WhatsApp 📲 
• What happens when you watch customers shop on your website 👀 
• How a lean team of 7 runs a global boutique brand 💪 
• The unusual trick Allure uses to boost repeat purchases (without discounts) 🔁 

 

Key timestamps to dive straight in: 

[04:04] Fashion eCommerce Opportunity in France 

[07:10] Personalized Wardrobe Consultation Service 

[11:39] Retention-Focused Business Strategies 

[14:02] Retail Operations and Marketing Strategy 

[19:24] Personal Touch in eCommerce Segmentation 

[22:03] Optimising Customer Purchase Journey 

[23:59] Listen to Klim’s Top Tips! 

 Full episode notes here: https://ecmp.info/555

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

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Ian McBeth is the Head of eCommerce at home furniture business Oak Furnitureland. Founded in 2003 as an eBay store!

They now sell via their custom online store, telesales, and their 70 stores, selling over £230 million of furniture in the UK every year. Ian’s experience runs far beyond the world of furniture with past roles at Craft Gin Club, hair brand Josh Wood Colour, Vivobarefoot, Ted Baker and many more! 

 

In this episode, Ian shares the smart strategies behind scaling a complex omnichannel eCommerce operation—plus his no-nonsense approach to using AI, data, and tech to drive real results. 

 

Hit PLAY to hear: 

 

• How Oak Furnitureland links online and in-store shopping with a clever QR strategy 🛋️ 
• The AI use cases Ian actually recommends (and the ones he doesn’t) 🤖 
• Why CRO and UX are the real secret weapons in scaling eCommerce conversions 
• How Ian’s IT background gives him a major edge in modern eCommerce strategy 🔧 
• The smart way to prioritize projects when everything feels urgent 🚦 
• The biggest mistake eCommerce teams make with AI—and how to avoid it ⚠️ 

 

Key timestamps to dive straight in: 

[03:21] Evolution of Furniture Retail Career 

[06:40] eCommerce: Tech to Marketing Shift 

[10:34] Sofa Purchase Research: A Long Journey 

[16:08] AI: Sci-Fi Future Realized 

[17:05] "AI Solutions for Business Problems" 

[21:31] Ensuring Secure IT Collaboration 

[22:23] Listen to Ian’s Top Tips! 

 

 Full episode notes here: https://ecmp.info/554

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

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Privacy & Opt-Out: https://redcircle.com/privacy

Renee Cizel & Giorgia Rossi from Possum Play, sellers of the play sofa that transforms into 100s of different configurations! Founded in 2021 they now sell internationally via their 3 country specific Shopify stores, with 40,000 happy families loving the product already. 

 

Hit PLAY to hear: 

 

• 🎯 How Possum Play hit 40,000 customers with just a 3-person team 
• 🚀 The smart, low-budget strategy behind their global expansion 
• 📦 Why they fulfilled their first containers by hand—and what it taught them 
• 🧠 The "do it yourself until you can’t" rule that protects their profits 
• 🛋️ How they built a hero product and resisted the urge to over-expand 
• 💡 The hiring mindset shift that helped them scale without burnout 

 

Key timestamps to dive straight in: 

[05:07] "Appreciation for 3PL Partners" 

[10:02] Founders' Struggle: Control vs. Growth 

[13:44] Hiring for Potential, Not Experience 

[14:31] "Impact of Past Experience on Success" 

[18:08] Word-of-Mouth Growth Strategy 

[19:51] Listen to Renee and Giorgia’s Top Tips! 

 

 

Full episode notes here: https://ecmp.info/545

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Jess Fleischer is the Co-Founder & CEO of Son of a Tailor, a clothing technology company making custom fitted casual clothing for men. Founded in 2014 they’ve served over 160,000 customers so far. 

In this episode we discuss:

• Peer-to-peer models with returns and secondhand products in the fashion industry
• How can you create a personalised shopping experience AND be sustainable?
• What are the benefits of using video content in Facebook ads?
• Improving sustainability practices in product lifecycle and end-of-life solutions
• Models for sustainability in the fashion industry

Time stamps:

[03:35] eCommerce transformed fashion supply chains, sparking change.

[07:51] Small brands need to address sustainability issues.

[11:02] P2P businesses increasing.

[15:34] Challenges of customer onboarding process in business.

[18:21] Video ads on Facebook showing website checkout process.

[22:44] Entrepreneurs should start with non-online options.

[26:30] Keep it simple, no need for calculations.

[27:28] Fashion sustainability: streamline supply chain, increase profits, inspire others, improve customer experience, and use social proof.

Contact SHOPLINE >>> https://ecmp.info/shopline

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Andy Davies is an eCommerce recruitment specialist working for Vertical Advantage and Nurture Talent. Working across Europe, he’s helped brands big and small to grow their teams the right way, including everyone from Nestle, to DTC brands making their very first hire.

In this episode we discuss:

• How does the concept of "Moneyball" apply to recruitment?
• How can smaller, lesser-known brands compete for talent?
• The advantages and disadvantages of dividing specialisms within a team
• The pros and cons of simple subscriptions for both businesses and customers 

Time stamps:

[04:09] Tech impact on market not as pessimistic.

[06:48] Finding value in recruitment, particularly in Amazon.

[10:24] Why big brands not always worth the cost.

[18:52] Growth role in companies are not linear

[22:36] Tips for hiring: define needs, understand growth and use LinkedIn for networking.

[25:09] Top Tips.

Contact SHOPLINE >>> https://ecmp.info/shopline

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Andy Ostcliffe is Head of eCommerce and Retail innovation at Oxfam. Oxfam is the leading UK charity fighting global poverty and the UK’s best loved charity shop chain – with over 575 stores across the UK, a thriving online store that’s built on Oracle plus selling on Ebay and Etsy. Across the retail channels they do just under £100 million, with 10% coming from online.

In this episode we discuss:

• The impact of pre-loved clothing on the fashion industry
• What role do Influencers play in selling pre-loved clothing?
• How can mainstream retailers get involved in the secondhand market?
• Leverage online shopper activity and product trends to inform physical shops

Time stamps:

[05:05] Having a large corporate following, diverse donations and popular charity shops.

[08:06] Using online data for trends.

[11:09] Consumers want bargains and unique clothing options.

[14:40] How Oxfam promotes sustainability in product sourcing.

[20:33] Be genuine, use take back schemes and why influencers matter.

[24:10] Tips for listing on eBay.

[25:45] Flexible working is changing how Oxfam communicates.

[30:23] The pre-loved movement.

Contact SHOPLINE >>> https://ecmp.info/shopline

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Kunle Campbell is the host of the 2X eCommerce Podcast, and co-founder of Octillion, a consolidator of ‘clean’ FMCG/CPG brands. And now he’s the author of a brand new book:

‘E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers’.

In this episode we'll be diving into some of the key takeaways from his new book:

• What does ‘E-Commerce Growth Strategy’ teach us about sustainable growth in the eCommerce industry?
• How do the six core principles of eCommerce growth work together?
• Building customer loyalty and repeat purchases
• What is the significance of cross-functional and departmental growth?

Time stamps:

[03:44] Failed attempts at writing a book and changing career.

[07:36] Evolving career in digital marketing and eCommerce.

[14:38] Customer-centricity key to understanding and serving customers.

[18:02] Creating habitual buying process for high customer loyalty.

[24:06] Archive.com for managing social media.

Start a free trial with Prisync and get 50% off your first three months! >> https://ecmp.info/prisync

Hear the Brightpearl Lightning 50 Podcast >> https://ecmp.info/lightning50

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Peter Mann is the CEO at Oransi, an Electric motor technology company with a sustainable and clean energy mission. They sell HEPA Air Purifiers via their Shopify site to both B2C and B2B consumers. Founded in 2009 they’re now in the $15-20 million turnover range.

In this episode, he unpacks the challenges in a competitive market, word-of-mouth marketing, and Seth Godin's book ‘This is Marketing’. 

We explore having a vertically integrated approach in the manufacturing industry and the impact of climate change on air purifiers. 

Peter shares their decision to bring shipping and storage in-house, contrary to Amazon's encouragement to use the FBA program.

Peter also highlights the importance of environmentally responsible manufacturing and transparency.

In this episode we discuss:

• Manufacturing in the US and the challenges and advantages of domestic production
• How do you integrate sustainability into your business practices?
• Comparing word-of-mouth marketing to other forms of advertising
• How Peter approaches vertical integration in their business model
• In an oversaturated market, why is it crucial to have a clear mission and values?

Time stamps:

[05:05] How a COVID merger led to sustainable manufacturing focus.

[08:12] What prompted the use of air purifiers alongside HVAC systems for better ventilation.

[10:50] Building better products, understanding customers, and having the right story.

[12:59] Merging to lower costs and stay competitive.

[19:34] How vertically integrated manufacturing saves costs and increases sustainability.

Start a free trial with Prisync and get 50% off your first three months! >> https://ecmp.info/prisync

Hear the Brightpearl Lightning 50 Podcast >> https://ecmp.info/lightning50

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Welcome to one of our famous expert mash-up episodes!

We have ten brilliant guests sharing their key insights from the exciting world of generative AI and how it is revolutionising the eCommerce landscape. 

I asked each of them to answer this question:

"What is your favourite way that AI is helping eCommerce brands right now?"

We'll explore how you can incorporate generative AI into your business and marketing, and how it is improving the customer experience and streamlining back office operations. 

We'll also discuss the challenges faced by brands in the implementation, the ethical considerations and its potential environmental benefits.

In this episode we discuss:

• How are brands incorporating generative AI into their strategy?
• Examples of how AI improves the creative process in eCommerce
• The ethical considerations you need to know
• What are the potential environmental benefits from using AI?
• What can small businesses benefit from AI the most?

Time stamps:

[02:53] AI can help with easy wins, personalisation, and fairness for eCommerce customers.

[07:53] How it levels the marketing playing field for small ecommerce stores.

[10:53] Disrupting store owners, content creation vital.

[16:15] Enables personalised, intelligent marketing experiences at scale.

[19:30] Enhances customer experience.

[22:18] AI in retail brings value and excitement.

[25:31] Automating support, saving time, improving response.

[30:09] The impact on creative creation, data manipulation, and existing tools.

Guest line up:

• CopySmiths' Katrina McKinnon
• eDesk's Jodi Gaines
• Cooee's Shwetank Tamer
• Nibble's Rosie Bailey
• Planning-inc's Stuart Russell
• Tailwind's Susan Moeller
• Bloomreach's Christina Augustine
• Dressipi's Sarah McVittie
• Shopify's Deann Evans
• Prisync's Turker Yigitalp

Start a free trial with Prisync and get 50% off your first three months! >> https://ecmp.info/prisync

Hear the Brightpearl Lightning 50 Podcast >> https://ecmp.info/lightning50

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Roel Schatorjé, Founder of MOYU, is a company that sells unique products, specifically erasable stone paper notebooks, designed to reduce single-use paper and reforest the planet.

Despite initial scepticism, the business has experienced fast growth, reaching over €1,000,000 in sales by its second year. 

Roel discusses how the company has grown, its expansion across Europe, its focus on biodiversity and tree planting, and its successful ambassador program. 

The conversation also touches on balancing B2C and B2B sales, a cool Slack plugin for team morale, and Roel's interest in expanding to the African continent. 

In this episode we discuss:

• The environmental impact of stone paper – and why he chose that material
• How word-of-mouth marketing helped grow MOYU's business
• Shifting towards eCommerce and B2C sales
• Key strategies to expand into the wholesale retail market
• How is MOYU working towards managing the environmental impact of the paper industry?

Time stamps:

[03:27] Testing market interest in erasable notebooks abroad.

[07:30] Netherlands-focused business expands to ecommerce and wholesale.

[11:22] Having a brand guardian, designer, and content creator.

[13:27] Products with sustainable features gain popularity through word-of-mouth.

[17:12] Enthusiastic about international expansion.

[22:39] New Slack integration helps track team emotions.

[25:34] A brilliant social media strategy for growth.

Start a free trial with Prisync and get 50% off your first three months! >> https://ecmp.info/prisync

Hear the Brightpearl Lightning 50 Podcast >> https://ecmp.info/lightning50

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

In these ‘Bump’ mini episodes I’ll be selecting my favourite moments from previous episodes. 

This time it's Lucie Harrild from comhla episode 449.

In this clip, Lucie unpacks how and why educating her customers is a core part of the growth plan for comhla.

LISTEN TO THE FULL EPISODE HERE

https://ecmp.info/449

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Lucie Harrild is the founder of comhla, a one-stop shop for sustainable fashion built on Shopify. Lucie shares the initial challenges of pitching her idea without a visual representation and how she decided to create a website early on to showcase her concept. 

The focus of Lucie's business is on demonstrating behaviour changes in sustainable fashion such as repairing, upcycling, and buying and selling pre-loved items. She aims to show that sustainable fashion can still be beautiful without sacrificing personal style.

Lucie discusses her plans to open a physical store and use it as a platform for online marketing. She reflects on the importance of telling a unique story, the growing awareness of the environmental impact, and ways to help consumers make better purchasing decisions,

In this episode we discuss:

• How can a website bring a concept to life?
• Why you need a physical store as a marketing platform
• What is ‘choice editing’?
• Mainstream vs sustainable fashion
• Supporting customers through the (often) confusing landscape of sustainable fashion

Dive In:

[04:44] Launching a fashion platform with a sustainability focus.

[09:50] Lessons learnt from a challenging pitch.

[14:55] Having different customer profiles.

[17:54] How choice editing makes sustainability accessible and inspiring.

[25:52] Leveraging Canva and teamwork for collaboration and carbon tracking.

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

In these ‘Bump’ mini episodes I’ll be selecting my favourite moments from previous episodes. 

This time it's Laura Harnett from Seep episode 448.

In this clip, Laura explains how Seep are building their community via these 3 Steps

1. Great customer service
2. Influencer engagement
3. Education

LISTEN TO THE FULL EPISODE HERE

https://ecmp.info/448

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Ira Guha is the founder at Asan Cup who are on a mission to eradicate period poverty and tampon waste with their innovative reusable menstrual cup. Designed and patented whilst Ira was a graduate student at Harvard, the business launched in 2021 and now serve around 10,000 customers a month via their Shopify site, Amazon and Wholesale. 

 

Hit PLAY to hear: 

• 🩸 How one accidental discovery led to a booming eCommerce biz! 
• ♻️ Ditch the guilt! Learn how sustainability can actually boost sales. 
• 💰 Product expansion secrets: What to sell when you only sell ONE thing... 
• 📣 The real deal on purpose-driven marketing (it's NOT what you think). 
• 🌍 From India to the UK: Mastering eCommerce in totally different markets. 
• 🚀 The future of fem-tech is here! Get a sneak peek at Ira's vision. 

Key timestamps to dive straight in: 

[06:28] UK-India eCommerce and Wholesale Business 

[09:22] "Sustainability & Period Poverty Solutions" 

[13:19] Cycle & Carbon Footprint App 

[14:45] "Balancing Purpose and Product in Marketing" 

[19:19] Listen to Ira’s Top Tips! 

Full episode notes here: https://ecmp.info/544

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Laura Harnett is the founder of Seep, a certified B Corp selling eco house cleaning tools. She shares her journey into eCommerce, discussing how Seep generates a million pounds a year in sales through their Shopify store and wholesale channels. 

We explore why you should use podcasts and articles in marketing emails, offer free gifts to incentivise customers, the sustainability aspect of their business, and the power of brand collaboration. 

We also touch on the debate around subscription models and provide valuable advice for participating in trade shows. 

In this episode we discuss:

• Reasons to avoid running a subscription business
• Lessons learned from participating in a trade show targeting wholesalers and retailers
• The power of free gifts and brand collaboration
• Understanding the circular economy and the way products are made
• Why brands should aim to achieve growth across all channels

Dive In:

[02:27] Why Laura chose to start her own business.

[04:52] What it’s like starting a UK-based eco-cleaning brand.

[10:26] Product information and having a social purpose.

[12:46] Offering complementary brands to increase customer acquisition.

[15:23] Trade show growth, engaging influencers and lead capture.

[20:05] How brand collaborations work well by connecting customers organically.

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

In these ‘Bump’ mini episodes I’ll be selecting my favourite moments from previous episodes. 

This time it's Alessandro Di Trapani from Grub Club episode 447.

In this clip, Alessandro shares his two key tips for any eCommerce brand who wants to win a big wholesale account. 

LISTEN TO THE FULL EPISODE HERE

https://ecmp.info/447

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Alessandro Di Trapani is the co-founder and CEO of Grub Club, an insect-based dog food brand. Alessandro reflects on his journey in building the startup and the importance of customer retention and community building. 

He highlights the company's focus on brand messaging, effective communication, and finding the optimal mix between customer need and shipping frequency in a subscription business. 

Alessandro also emphasises the use of cohort analysis in understanding customer behaviour and improving marketing and acquisition strategies. 

In this episode we discuss:

• Why you need to be investing in brand and messaging tone
• How do you communicate effectively and resonate with people?
• Analysing cohorts to evaluate marketing strategies
• How real-world interactions, such as consumer shows, helped the business grow
• … and the unique benefits of using insect protein in dog food! 

Dive In

[04:32] How the pandemic sparked a boom in the pet industry

[09:21] The brand strives to be the obvious choice for customers by educating about the benefits of products and ingredients.

[14:21] Persistence and understanding are key for success.

[18:02] Tracking customer retention and lifetime value

[21:46] Maximise team performance through freedom, experimentation, and positive mindset.

[26:13] Optimise packaging, frequency, and customer needs.

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

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In these ‘Bump’ mini episodes I’ll be selecting my favourite moments from previous episodes. 

This time it's Laura Crawford from Mama Bamboo, episode 446.

In this clip, Laura shares her three marketing strategies for customer loyalty, including referrals and influencer marketing. 

LISTEN TO THE FULL EPISODE HERE

https://ecmp.info/446

Enjoy!

Chloe

This podcast uses the following third-party services for analysis:

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--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

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Laura Crawford, co-founder of Mama Bamboo, shares valuable marketing insights behind the award-winning and eco-friendly nappies and wipes brand.

Laura discusses the power of face-to-face shows and email nurturing journeys to boost traffic, as well as tips on reducing carbon footprint. 

She also talks about the importance of community, AI Chat GPT, and using TikTok for organic growth.  

In this episode we discuss:

• Tips to achieving B Corp certification
• The benefits of using Shopify for its eCommerce store
• How to balance in-house versus outsourced areas of a business
• The role of face-to-face shows in your marketing strategy
• Advice for reducing a business's carbon footprint
• What the best email nurturing journeys for customers are
• Using TikTok for organic growth in e-commerce

Time stamps:

[03:07] How Laura used Shopify for an easy website launch.

[07:54] Working with a small team of five and outsourced marketing expertise.

[10:16] Reaching out to wholesalers for the need of on-shelf presence.

[15:54] The mission to become the most recommended eco nappy brand.

[21:51] Achieving awards for products and sustainability.

[25:43] Why face-to-face shows matter.

[27:29] Working from home and how the company reduces their carbon footprint

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

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In this episode we find out how a sustainable denim brand is fighting against fast fashion.

We are joined by Kristian Hansen, co-founder and CEO of slø, a brand that has gained success by being honest and building a community of like-minded people. 

We cover some big topics in the eCommerce world!

The company is currently raising capital to build their own facility and achieve their goal of making people happy by providing jeans that fit, regardless of gender identity. 

In this episode we discuss:

• How sustainability can drive community 
• How to get organic conversions from TikTok
• Why you need a ‘mission-first’ approach to product development
• Practical tips for creating a community 
• Ways to implement authenticity in your marketing
• How to get the most out of ChatGPT

Timestamps:

[00:29] The role of TikTok marketing in fashion.

[04:51] How slø is expanding to fashion.

[07:43] The 'Instagram model' and having a small, versatile content-based team.

[12:05] Market to a segmented, diverse community for successful growth.

[15:34] How the customer feedback loop powers community growth.

[18:28] Social media audience wants entertainment, not sales.

[24:36] Training ChatGPT to generate reliable information efficiently.

[29:51] eCommerce trends to watch

Find out more about Treyd at https://ecmp.info/treyd

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

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Katy Christie-Miller has been providing leading brands in fashion, homeware, sports, leisure and retail with branded, high-quality warehouse clearance events for 20 years.

Katy specialises in helping retailers turn remnant or returned stock into cash, while protecting their core brand values.

Two years ago she launched Finders Keepers Club to bring the same concept online.

The Finders Keepers Club operates via a Shopify store and already has over 10,000 members and is doing at least 2 sales events a month.

In this episode we discuss:

• How to run your own short-term stock clearance events
• Why you should include charities in your overstock distribution 
• Leveraging technology for in-person sales, such as the SumUp Card Reader
• How to make sure everything sells at a 2 day event
• A great system for building a team

Find out more about Treyd at https://ecmp.info/treyd

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

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Having worked in sustainability for a decade, Stacy Kauk is currently the Head of Sustainability at Shopify.

She has been leading the change at Shopify since January 2020 where her role is to ensure the businesses using Shopify’s platform, the shoppers that purchase from a Shopify merchant, and climate entrepreneurs globally are working together in the fight against climate change.

In this episode we discuss:

• How brands can provide carbon neutral options to customers
• Carbon offset credits 
• Why we need to reduce carbon emissions 
• How Shopify invests in environmental improvement 
• How using carbon credits can help build customer relationships

Find out more about Treyd at https://ecmp.info/treyd

Learn more about Bloomreach >>> ecmp.info/bloomreach

Start a free trial with Prisync and get 50% off your first three months! >> https://ecmp.info/prisync

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

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CEO and Chief Sustainability Geek at EcoEnclose, Saloni Doshi, joins the show to talk about sustainable packaging and so much more.

EcoEnclose are a B2B eCommerce store selling sustainable packaging solutions on the BigCommerce platform.

Founded in 2015 they now do over $25 million a year and in 2022 alone brands using their products saved 15,000 tonnes of emissions, 12,000 acres of forest, and 21 million gallons of water!

In this episode we discuss:

• When to expand your business’ reach
• How to choose the right packaging options
• Plastic vs. cardboard packaging
• Consolidating your to-do list
• How to run a B2B eCommerce business

Find out more about Treyd at https://ecmp.info/treyd

Learn more about Bloomreach >>> ecmp.info/bloomreach

Check out Tidio >> https://ecmp.info/tidio use code 'ECMP' for an exclusive discount

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

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Host of the ‘Inventory Genius’ podcast, and the author of the brand new, bestselling book ‘Inventory Genius: Use your inventory to create more profit and keep more cash’ – Ciara Stockeland is a true expert when it comes to profit strategy.

She was also one of our guests during our recent eCommerce Explored: The Overstock Problem event, so it’s great to have her back for another conversation. 

In this episode we discuss:

• How to manage inventory 
• Calculating your margin 
• Actionable tips for stock management 
• Using storytelling as a way to connect with customers
• Simple ways to reduce waste

Find out more about Treyd at https://ecmp.info/treyd

Learn more about Bloomreach >>> ecmp.info/bloomreach

Check out Tidio >> https://ecmp.info/tidio use code 'ECMP' for an exclusive discount

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

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Dan Bond is the VP of Marketing at RevLifter, software that drives intelligent offers to boost your bottom line. 

Dan joins us to reveal how smart, data-driven promotions can increase conversions, raise AOV, and protect your margins — all without blanket discounting. 

If you're tired of giving away profits and ready to make your offers work smarter, this episode is a must-watch! 

Hit PLAY to hear: 

• 🎯 Why blanket discounts are killing your margins — and what to do instead 
• 📈 How Radley London increased AOV by 20% while discounting less 
• 🧠 The power of intent-based offers (and how AI figures out who needs a nudge) 
• 🔍 The #1 offer most brands run—but almost never optimize 
• ⏳ Where to start if your eCommerce team is strapped for time 
• 💡 Why some shoppers shouldn't see your promotions at all 

 

Key timestamps to dive straight in: 

[06:13] Intelligent Targeting in Marketing 

[06:48] "Intelligent Targeting for Effective Offers" 

[11:24] Optimising Promotions for Cost Savings 

[13:49] eCommerce Funnel & Intent Analysis 

[18:49] Evolving Customer Interaction Strategies 

[20:47] Listen to Dan’s Top Tips! 

[29:16] Get a 90-day free trial from RevLifter https://ecmp.info/revlifter      

 

Episode sponsored by RevLifter. Grab your 90-day free trial here https://ecmp.info/revlifter . 

Full episode notes here: https://ecmp.info/543

Try out RevLifter for FREE for 90 days >>> https://ecmp.info/revlifter

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

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Privacy & Opt-Out: https://redcircle.com/privacy

Saxon Wright is Chairman and co-founder of two B Corps:

Pablo & Rusty’s Coffee Roasters – supplying mainly wholesale, but also DTC and subscription via their Shopify store.

AND

Huskee - creators, designers, sellers of beautiful and practical products made from waste.

We explore the upsides and downsides of running two stores. 

In this episode we discuss:

• Customer education around sustainability 
• Introducing an eco-friendly re-use scheme 
• To B Corp or not to B Corp
• The differences between D2C, Wholesale and International marketing 
• Pinterest as a marketing platform 
• Low cost, recyclable packaging

Find out more about Treyd at https://ecmp.info/treyd

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Helen Round, a passionate sustainable textile designer and print maker, joins the show to discuss her journey in building her business from a small studio to a team of 9, selling her products online, via her shop & via wholesale.

Helen shares her approach to sustainability and how it informs her designs, as well as her experiences in navigating the challenges of running a successful eCommerce store. 

In this episode we discuss:

• Starting an eCommerce business based on your passions
• The pros and cons of trade shows
• Tips for becoming a B-Corp
• Solutions to overstocking 
• Creative ways to reduce carbon footprint

Learn more about Bloomreach >>> ecmp.info/bloomreach

Find out more about Treyd at https://ecmp.info/treyd

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

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Privacy & Opt-Out: https://redcircle.com/privacy

Our guest is Allan Marshall, the CEO at Upexi – a creator, acquirer, and scaler of DTC and Amazon brands.

Including Vitametica, Qubes vitamin gummies and Tytan Tiles.

Allan invested in and took control of Upexi in March 2019. They generated $44m in the year to June 2022 and are on track for over $100m in calendar year 2023.

In this episode we discuss:

• Seizing opportunities outside of the D2C space
• What is takes to scale
• Inventory management 
• Avoiding overstocking 
• Managing large and diverse teams
• Sustainable packaging

Learn more about Bloomreach >>> ecmp.info/bloomreach

Find out more about Treyd at https://ecmp.info/treyd

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Mark Tremlett is the founder and director of organic bed and mattress brand Naturalmat.

Founded in 1999, they now generate over £6 million a year via their Shopify store and other channels.

And they have recently gained their B Corp certification!

In this episode we discuss:

• The alignment of sustainability and customer expectations 
• How demographics have changed within the past decade
• Exploring print as a means of marketing 
• Utilising a multichannel approach to advertising 
• Reducing the carbon footprint of an eCommerce store

Learn more about Bloomreach >>> ecmp.info/bloomreach

Find out more about Treyd at https://ecmp.info/treyd

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Freddie Chatt is the founder of Village Cricket Co, a WooCommerce site launched in 2020 to sell affordable Cricket gear.

Their primary growth engine over the last 3 years has been SEO and content marketing and that’s got them on track to pass £100k in sales this year.

In this episode we discuss:

• Communicating directly with your customers
• Where to find effective keyboards to improve SEO
• How to arrange shipping and product sourcing in a sustainable manner
• Why operating within a niche market can kick start an eCommerce brand 
• How tailoring your website’s content to a specific demographic can help drive conversions

Learn more about Bloomreach >>> ecmp.info/bloomreach

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Zoe Rowswell is the co-founder of Tern Eco, and has some amazing Fashion eCommerce credentials.

Zoe was Director of eCommerce for Urban Outfitters, Global Director of eCommerce and Omnichannel at Jimmy Choo, AND rose from assistant merchandiser to Head of Online Trading during 14 years at TopShop.

In this episode we discuss:

• The benefits of the circular economy  
• Transitioning to sustainable packaging 
• Improving product design whilst saving money and reducing waste
• The economic and ecological downsides of outsourcing 
• The future of eCommerce

Learn more about Bloomreach >>> ecmp.info/bloomreach

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

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Privacy & Opt-Out: https://redcircle.com/privacy

Lyndie Benson is the founder, CEO AND Chief Creative Officer at Bleusalt – a luxurious line of seasonless basics made sustainably 100% in the USA from the softest fibres on earth.

Founded in 2017, they sell via a Shopify site and a flagship store in Malibu, and since launch have sold $25 million of product.

In this episode we discuss:

• Starting eCommerce from scratch 
• Marketing luxury items 
• Full time staff vs. contractors 
• The changing landscape of social media advertising 
• Augmenting what’s already working

Learn more about Bloomreach >>> ecmp.info/bloomreach

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Laura Davies is the Founder of The Kid Collective, a UK-based toy and sustainable parenting online store built on BluePark. Founded in 2008 they now process 2,000 to 4,000 orders a month.

In this episode we discuss:

• How their sustainability journey began in 2008
• Lessons learnt going through 3 re-brands
• The key challenges of being a reseller versus own-brand
• Why great customer service leads to customer retention
• How Digital PR to improved The Kid Collective’s website organic reach

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Joe Russell is the eCommerce Strategy Director at Adobe and Magento dev agency JH. The eCommerce strategy specialist shares his advice on how to establish a framework to get you 80% of the way there – and how to avoid the common hurdles.

In this episode we discuss:

• What is an eCommerce roadmap and how do you create a simple one?
• The best ways to visualise your ideas
• The 3 common pitfalls to avoid
• Developing long-term, measurable goals 
• The next steps once the roadmap is in place
• … and can you get away without it?

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Check out Tidio >> https://ecmp.info/tidio use code 'ECMP' for an exclusive discount

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Hayley Clarke is the co-owner and managing director at Onya. The business has been trading since 2004 and Hayley and her partner bought it in 2015. Onya are selling products that help customers reduce their use of single-use plastic via their WooCommerce site where they get over 25,000 visitors a month, AND they have over 700 wholesale customers globally. 

In this episode we discuss:

• The pros and cons of acquiring an existing business
• Transitioning to sustainable packaging 
• Improving product design whilst saving money and reducing waste
• Building trust with customers
• Email marketing and developing engaging SEO

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Check out Tidio >> https://ecmp.info/tidio use code 'ECMP' for an exclusive discount

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Rachel Hanretty is the founder and CEO at Mademoiselle Macaron, sellers of handmade luxury French macarons. Rachel’s grown the business from a market stall in 2013 to a 7-figure business.

They now sell via their Shopify store to both DTC and B2B customers, via marketplaces like Not on the High Street, and about 40% of turnover is B2B sales. 

 

Hit PLAY to hear: 

• Why skyrocketing rent pushed Rachel to shut her shop—and scale faster 
• The Shopify setup mistake that nearly broke their backend 
• How freezing macarons unlocked 7-figure fulfillment 
• The agency breakup that every ecommerce founder should learn from 
• What finally pushed them to stop waiting and start selling proactively 
• How French flair (and flavor) became their brand’s superpower 

 

Key timestamps to dive straight in: 

[03:51] Shift from Storefront to Online Sales 

[07:54] Customizable Macaron Packaging Options 

[12:48] Consolidating Services Led to Conflict 

[16:19] Testing Separate Agency Strategies 

[20:09] Embracing French Roots in Business 

[21:55] Listen to Rachel’s Top Tips! 

 

 

 Full episode notes here: https://ecmp.info/542

Try out RevLifter for FREE for 90 days >>> https://ecmp.info/revlifter

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Everything our guest does is about helping businesses increase their impact and income by implementing sustainable strategies, policies and frameworks – of which BCorp is one option.

Hannah Cox is the founder of sustainability impact agency betternotstop, head of membership at The Better Business Network, and earlier this year ran the super impressive Better Business Summit.

In this episode we discuss:

• The stats behind the benefits of becoming a B-Corp
• A step-by-step guide for becoming a B-Crop brand
• Whether the size of your business affects your ability to register
• How we can devote more time to our business’ growth by outsourcing 
• Your biggest B-Corp questions

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Check out Tidio >> https://ecmp.info/tidio use code 'ECMP' for an exclusive discount

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

We continue B Corp month chatting to a BIG online retailer who are on well on their way to B Corp Certification.

Hannah Lia is the Operations Director at Hampers.com. They are sellers of hampers and carbon neutral gifts. Founded in 1979 they now sell £14 million of gifts each year via their Magento site, corporate sales and the Amazon marketplace.

In this episode we discuss:

• Having 40 members of staff to support the eCommerce business
• Selling to consumers, corporate businesses and Amazon trading
• How and why they manage everything in-house – from their own warehousing to their fulfilment
• Operating as a seasonal business, where they turnover £8 million in December out of their total annual £14 million turnover
• What Hannah’s MBA course taught her about sustainability

Start a free trial with Prisync and get 50% off your first three months! >> https://ecmp.info/prisync

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Faye Treffry is Head of Growth and a director at the multi-award winning Green and Blue, a company of designers, creators and innovators who create products to help wildlife. Selling to consumers and trade via their Shopify site, they launched in 2005 and in 2022 they helped their customers create 5,998 havens for wildlife.

In this episode we discuss:

• Why Green and Blue became a BCorp
• What is actually involved in the certifying – and recertifying – process 
• Some of the basic costs of becoming a BCorp
• Using your impact report as a marketing tool
• How the certification has helped Green and Blue helped identify their gaps on the sustainability journey

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Check out Tidio >> https://ecmp.info/tidio use code 'ECMP' for an exclusive discount

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Nick Jefferson and Ella Cooper are co-founders of Wylde Market. It is a Shopify store selling wild food that’s open for just 12 hours a week! Founded in Jan 2022 they now have 9 producers live on board, with 1,500 customers, and regularly sell out.

In this episode we discuss:

• The logistics of a managed marketplace, and how they keep their store open for 12 hours a week
• What to look out for when choosing the right marketplace software
• Why we all need to be doing a Minimal Viable Product (MVP) launch
• How to leverage from user-generated content
• How sustainability is a core part of the business – and how it’s done by eliminating waste

Check out Tidio >> https://ecmp.info/tidio use code 'ECMP' for an exclusive discount

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Mirry Christie is a Brand and Marketing Director turned Sustainability Consultant who’s been helping furniture and lifestyle brand OKA to not only become a more sustainable business, but also to inspire their customers to create sustainable homes.

OKA was founded in 1999, and now sells via their Magento site, magazines, and showrooms across the UK and USA.

In this episode we discuss:

• Bringing cost-savings to the business by being sustainable
• Attracting customers, investors and employees with your mission
• Getting key stakeholders and team members aligned to implement the strategy
• How a good place to start is material assessment and start benchmarking your progress
• Being actively transparent about your journey towards positive change
• Fitting in with the global strategy by following the United Nations Global Compact and the Sustainable Development goals

Check out Tidio >> https://ecmp.info/tidio use code 'ECMP' for an exclusive discount

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Jaye Cowle has been driving marketing for consumer-facing brands since 2004, and for the last 10 years she has done this via her multi-award-winning agency Launch – the paid media agency for ambitious businesses where her goal is to build the happiest performance agency.

The average website emits 1.76 grams of CO2 for every page view – that’s 100,000 page views per month and over 2,000 kg of CO2 a year!

Listen to learn:

• how to reduce wasteful marketing – from slow page loading to unnecessary website traffic.
• It’s not about spending less, but about being efficient so you can have a positive impact on the planet and spend more time on thinking and creating.
• How to audit the CO2 impact of your website,
• video-first marketing on YouTube and Pinterest,
• and cutting through the noise with a clear purpose.

Start a free trial with Prisync and get 50% off your first three months! >> https://ecmp.info/prisync

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Laura Riches is the co-founder at Laylo, a seller of boxed wine.

Launched in 2020, they’ve turned their side hustle into a critically acclaimed, award-winning rocket ship (to quote Laura) in just two years.

They sell via a Shopify site and now have over 5,000 regular buyers.

Tune in to this episode to find out

• what led Laura to create an eCommerce drinks brand of her own.
• She also gives some practical advice on how she mastered PR marketing herself,
• why the secret lies in great photography,
• building trust with your customers by offering a 100% money-back guarantee policy,
• and nurturing great relationships with journalists.

Get your YoastCon Ticket now >> https://ecmp.info/yoastcon

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Charlie Low and Dale Comley are the co-founders of Nohma (formerly and at time of recording... Climbingvan) – an extensive resource for self-build campervan converters that’s evolved into a successful eCommerce business they run whilst living and travelling in their own campervan.

Founded in 2021 they now generate over 7 figures a year via their WooCommerce site.

We explore how working whilst travelling has given them the right kind of constraints to be working productively.

We also talk about

• their long-term approach to SEO and Google rankings,
• writing content to attract journalists and media outlets,
• how their book is a great lead generator,
• and why you should embrace a whole range of marketing channels to fully see what they can bring to your business.

Prepare to be inspired!

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Get your YoastCon Ticket now >> https://ecmp.info/yoastcon

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AND... if you'd like to hear all about how Nohma got started you can hear Chloe's startup-focused chat with Charlie and Dale on the Start Your Own Business podcast here: https://www.startupdonut.co.uk/podcast/start-your-own-business-podcast/s4e6-start-up-story-charlie-low-and-dale-comley-of-climbingvan

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Mindy Weinstein PhD is the author of the brand new bestselling book ‘The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions’. She’s a leading expert in digital marketing and the founder of the digital marketing firm Market MindShift.

We discuss the four different types of scarcity and how you can incorporate them all into your eCommerce marketing strategy.

1. time,
2. supply,
3. demand
4. and limited edition

We also reflect on

• QVC infomercials,
• the psychology behind coupons,
• how a countdown timer has increased a website’s online sales by 40%
• and why running out of stock is a great marketing opportunity

Mindy has shared lots of practical strategies to help you with your eCommerce growth, enjoy!

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Yoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Ben Dreyer is the Strategy, Sustainability, and Operations Director at Boden. The fashion brand Boden was founded in 1991, and Ben’s been there since 1998! Selling globally they now do £350 million a year.

With 10% of the world’s carbon footprint coming from clothing, Boden has taken huge steps to become carbon neutral on Scope 1 and 2 – a term he explains in the episode.

We also discuss

• the power of building a system for Recommend a Friend, which has contributed to 25% of their customers,
• how their biggest eCommerce market is in the USA,
• and how Ben operates by keeping things simple.

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Yoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast

Find out about eDesk here >> https://edesk.com/masterplan

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Johanna Preston is the co-founder and co-designer at Preston Zly, creators of beautiful, unique, and powerful footwear for women who embody these same qualities. They sell via their Shopify store and physical showroom.

Founded over 20 years ago they now do around $350,000 a year. 

 

Hit PLAY to hear: 

• How Johanna's shift from retail to eCommerce skyrocketed her sales 📈 
• The secret behind why preorders are a game-changer for her business 💥 
• How a bold yellow shoe became one of her bestsellers (and almost didn’t exist!) 👠 
• Why your email list is more valuable than any social platform 📧 
• The planning strategy Johanna uses to keep her business on track (hint: no tech tools involved!) 📅 
• How designing with purpose has made her brand a standout in luxury footwear 👣 

 

Key timestamps to dive straight in: 

[05:37] "Embracing Freedom: Post-COVID Business Shift" 

[10:03] Structured Fashion Design Process 

[11:33] Magazine Planning Visualization Wall 

[15:22] "Maintaining Personal Client Relationships" 

[17:55] "Prioritize Building Your Mailing List" 

[21:28] Listen to Johanna’s Top Tips! 

 

 

 Full episode notes here: https://ecmp.info/541

Try out RevLifter for FREE for 90 days >>> https://ecmp.info/revlifter

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Welcome to one of our famous expert mash-up episodes! Each of our guests have been asked for their top tip for eCommerce Success in 2023. We've been doing these episodes every January since we started – and this year the answers are even more useful and inspiring than normal. 

This year our guests are…

• Rytis Lauris from Omnisend,
• Sue Monhait from Gift Biz Unwrapped,
• Yoast SEO’s Chief Operating Officer Chaya Oosterbroek,
• BigCommerce’s Meghan Stabler,
• the founder of eCommerce Tech Derric Haynie,
• Chris Dawson from ChannelX (the rebranded Tamebay),
• Jessica Totillo Coster from the eCommerce Badassery Podcast,
• and Kelly Barner from the Dial P for Procurement Podcast.
• You'll also hear the thoughts of our host Chloe Thomas. 

Tune into this expert mash-up episode as we find out how to improve your post-purchase activity, ways to boost ROI from your ‘lower cost’ channels, some powerful AI tools to deploy in your eCommerce store, how we respond to the cost of living crisis – and so much more.

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Yoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast

Find out more about Treyd at https://ecmp.info/treyd

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

We’re kicking off the new year with something we’ve never done before – so do let me know what you think of this new format.

There are 3 new pieces of eCommerce Marketing tech I’ve been super impressed with over the last few months, and which help with the key marketing areas you should be improving to ride what’s going to be a rocky year.

So I thought I’d do an episode where we shine a light on each of them so you can work out if you should be bringing them into your marketing mix…

I’ve got a team member from each joining me to tell us why it’s great tech, how it can help you, who it works best for, what it could do for you, and (of course) how much it costs.

A common thread through all 3 is that they can help you grow sales by improving key marketing channels, AND saving you time.

Listen now to find out more about:

• Yoast SEO's Shopify App https://ecmp.info/yoast
• Nibble the negotiation chatbot https://ecmp.info/nibble
• Penny Black's parcel personalisation powers. https://ecmp.info/pennyblack

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Yoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast

Find out more about Treyd at https://ecmp.info/treyd

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Michael Ayre and Luke Jordan are the co-founders of SheHeThey – the home of diverse brands. It’s a marketplace built on WooCommerce, celebrating Queer, Black, POC, Disabled, Neurodivergent, Woman, and Ally Owned Brands. Founded in 2021, they launched in mid-2022 and they’re already showcasing around 70 brands. 

In this fascinating conversation, we explore how to be sustainable from day one of launching a business, making mission-driven decisions, creating communities for minority groups, building a personal brand on LinkedIn – including a post by Luke that reached two million people – and some great tips for working together with your life partner.

Learn more about Klaviyo >> https://ecmp.info/klaviyo

Find out more about Treyd at https://ecmp.info/treyd

Learn more about Digital Gearbox >> https://digitalgearbox.co.uk/masterplan

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy