Scott Bradley, founder and CEO of Shopper Approved, discusses the importance of online reviews and reputation management. He shares his journey in the e-commerce industry and highlights the need for strategic partnerships with review platforms. Bradley explains how positive reviews can be leveraged to increase conversions and offers strategies for placing reviews strategically on websites. He also emphasizes the impact of reviews on search engine rankings and consumer behavior. In this conversation, Scott Brandley discusses the importance of online reviews and reputation management for businesses. He explains how businesses can leverage customer reviews to improve their reputation and attract more customers. Scott also shares strategies for incorporating user-generated content into marketing efforts and turning negative reviews into opportunities for growth. He emphasizes the value of empathetic responses to negative reviews and the impact they can have on consumer perception. Overall, the conversation highlights the significance of online reputation in building trust and credibility with customers.

Key Episode Takeaways:

• Strategic partnerships with review platforms are crucial for leveraging the power of online reviews.
• Placing reviews strategically on websites, such as on the homepage, landing pages, and product pages, can significantly increase conversion rates.
• Positive reviews and a high reputation can influence search engine rankings and consumer behavior.
• Customers often search for reviews on Google to assess a brand's reputation before making a purchase.
• Redirecting customers to different review platforms after a purchase can help improve overall ratings and reputation. Online reviews and reputation management are crucial for businesses to build trust and credibility with customers.
• Businesses can leverage customer reviews to improve their reputation and attract more customers.
• Incorporating user-generated content, such as customer quotes and testimonials, into marketing efforts can enhance social proof.
• Negative reviews can be turned into opportunities for growth by responding empathetically and resolving customer issues.
• Empathetic responses to negative reviews can have a significant impact on consumer perception and trust in the brand.

If you feel Scott and his team at Shopper Approved can help your business, you may visit:
https://www.shopperapproved.com/ 

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Jennifer Sutton, a marketing and advertising expert, discusses the challenges businesses face in navigating the fragmented marketing industry. She emphasizes the importance of choosing the right marketing partner and aligning marketing strategies with business objectives. Sutton also advises businesses to focus on their brand's why and what, and to be intentional in their marketing efforts. She suggests planning marketing strategies based on the target audience and choosing the right platforms to convey the brand's message. In this conversation, Jennifer Sutton discusses the importance of strategic planning in marketing and business growth. She emphasizes the need for businesses to reach their target audience multiple times with clear and aligned messaging. Sutton also provides advice for business owners who are looking to scale their operations, suggesting that they join accelerators and utilize free resources such as small business development councils. She highlights the significance of hiring individuals who complement the business owner's strengths and values. Sutton shares a marketing success story where her team was able to sell high-ticket items within a short timeframe through a strategic digital plan. She concludes by mentioning her passion for DC comics and the influence of media in shaping culture and storytelling.

Key Episode Takeaways:

• The marketing industry has become fragmented, making it difficult for businesses to navigate and find the right marketing partner.
• Businesses should focus on their brand's why and what, and align their messaging with their target audience's pain points and needs.
• Choosing the right marketing platforms and being intentional in marketing efforts is crucial for success.
• Businesses should plan their marketing strategies based on their objectives and the platforms where their target audience consumes information. Strategic planning is crucial in marketing and business growth.
• Businesses need to reach their target audience multiple times with clear and aligned messaging.
• Joining accelerators and utilizing free resources can help business owners scale their operations.
• Hire individuals who complement the business owner's strengths and values.
• A strategic digital plan can lead to successful marketing campaigns.
• Media has a significant influence on culture and storytelling.

If you feel Jennifer and her team at Bright Marketing can help your business, you may visit:
https://www.brightcomarketers.com 

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Lucas Robinson, founder and CEO of Weblife, shares insights on leveraging CRM data in e-commerce marketing. He emphasizes the importance of clean and organized CRM data and recommends hiring a subject matter expert to set up the CRM correctly. Robinson highlights the power of AI in analyzing CRM data and creating personalized marketing campaigns. He discusses the role of customer segmentation and avatars in tailoring marketing efforts. Robinson predicts that AI will play a significant role in CRM data analysis and marketing strategies in the future.

Key Episode Takeaways:

• Clean and organize your CRM data and hire a subject matter expert to set it up correctly.
• Use AI to analyze CRM data and create personalized marketing campaigns.
• Customer segmentation and avatars help tailor marketing efforts to specific customer segments.
• AI will play a significant role in CRM data analysis and marketing strategies in the future.

If you feel Lucas and his team at WebLife can help you, you may visit:
https://weblifestores.com 

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Matt is best known in the world of eCommerce. His own eCommerce businesses have generated over $50m in world-wide-sales, and he has coached companies with a combined turnover in excess of $100m. Matt is the CEO of Aurion (pronounced Or-rion) - a group of companies dedicated to helping those who sell online deliver eCommerce WOW. Aurion offers eCommerce coaching as well as a range of done-for-you eCommerce services, which include worldwide fulfillment and eCommerce marketing. His media company can also help those interested in live streaming and podcasting. When not working on digital things, you'll find Matt hanging out with his family or in his workshop, as he is a passionate woodworker.

In this episode, you will learn

• How should an ecommerce brand determine a topic for a podcast
• What are some ways to structure the show to be informative and not overly salesy
• What technologies and equipment need to be in place to launch a podcast with minimal upfront expenses
• Examples of some ecommerce brands that have successful podcasts and the keys to their success

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Initially published in September 2018, this episode is part of our "Best of Series." We have handpicked some of our best episodes, where our guests have enlightened us with some powerful eCommerce marketing gems!

Nemo Chu is a part-time marketing mentor at 500 Startups. Full-time CEO of a digital products company and host of the FBA Allstars eCommerce podcast. 

In this episode, you will learn

• What multi-channel ecommerce is
• What are the initial steps a business should take to start going multi-channel
• What are the advantages and disadvantages in multi-channel ecommerce
• Specific management tools that are required when doing multi-channel selling
• Multi-channel selling strategies that can maximize profit

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Initially published in January 2022, this episode is part of our "Best of Series." We have handpicked some of our best episodes, where our guests have enlightened us with some powerful eCommerce marketing gems! 

Luke Lintz has been in the digital marketing space for 6 years, and has made a massive impact in that short period of time. He has done collaborations with celebrities like Kevin Hart, Logan Paul, Jake Paul, Snoop Dogg, Lil Baby and so many others. It's my pleasure to introduce the co-founder of HighKey Enterprises, Luke Lintz.

In this episode, you will learn 

• How does an ecommerce business get started with Influencer marketing
• How does an ecommerce business select the right influencer for them
• How do you determine the correct incentive to offer influencers to promote your brand
• Businesses that have launched successful influencer marketing campaigns and their keys to success

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com 

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen: 

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. 

Thanks for listening. Be sure to subscribe and leave a review.

This episode was originally published in 2021.

Neil Patel is a New York Times Bestselling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

In this episode, you will learn

• What is back linking and why is it so important in the eyes of Google?
• Link building strategies that any ecommerce business can get started with
• The changing need for building links
• Do’s and Don'ts when it comes to link building

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Reinis Krumins is the co-founder of agencyJR, an eCommerce email marketing agency working with your favorite 7 & 8 figure brands. His team has generated over $30,000,000 in email sales in the past 3 years. 

In this episode, you will learn 

• What are the most effective ways that a new brand should build or acquire an email list to announce a product launch
• Once a list is obtained, the initial things that need to be done to warm up the list before sending a product launch email
• Some email marketing tools that a brand should use to manage the entire email marketing process
• Examples of some ecommerce brands that had success with announcing product launches via email and the specific things they did to achieve success

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen: 

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. 

Thanks for listening. Be sure to subscribe and leave a review.

Scott Brown is an entrepreneur in the toy and game space with several successful exits between the two of them. Their latest product, PaddleSmash, is best described as a lovechild of Pickleball and Spikeball and will be launching in September 2022.

In this episode, you will learn

• The things that a brand should have in place before doing any initial marketing to get their first customers
• How a new brand determines what marketing channels are right for them
• If your brand is in a super competitive category, what are some things you can do to get any type of traction
• Do’s and don'ts when it comes to launching and marketing a brand

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com 

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Angeley Mullins is the CMO & CGO at Latana, an AI-Powered brand tracking solution, designed to help businesses. Angeley has worked with companies from all over the world. Her experience spans between High Growth Start-Ups, Large Scale Corporations, and NGOs. She has been successful in partnering with CEOs, Founders, & Investors to grow their companies as well as established corporate leaders to expand their organizations into international markets. 

In this episode, you will learn

• Why are brands' knowledge of what their audience thinks of them so important
• Reliable ways for a brand to gather data regarding their online reputation
• Once data is gathered regarding a brand reputation with the online audience what can be done to improve their reputation especially if they have a poor one
• Examples of businesses that have successfully tracked and measured the reputation online and what ways did they use the data to make internal changes

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Asher was named Emerging Entrepreneur of the Year in 2017. He’s led multiple startups and raised millions in capital from angels, VC, and crowdfunding.  Prior to Uncapped, he was CEO at Midrive, General Manager at Moneysupermarket and part of the early team at Skype.  Asher is also a Board Member of Tech London Advocates (TLA) and Founder of InterTech Diversity Forum, organizations dedicated to improving the strength and diversity of the UK tech sector.

In this episode, you will learn

• How an ecommerce business knows if they are ready for fundraising
• If an ecommerce business plans to fundraise, what are some things that they need to do to prepare for this effort
• When a business is ready to fundraise, what are some common channels they can follow to start the process
• Examples of some ecommerce businesses that have raised funds and some lessons learned from that process

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Quimby Melton is the co-founder and CEO of Confection. He has spent the past fifteen years building a diverse range of businesses and products. These include a marketing consulting agency, a logistics application for the offshore energy market, two business marketing apps, a modular housing company, and a handful of content sites and short films.  Quimby holds an AB in English from the University of Georgia and an MA and PhD in English from UNLV. He lives in California’s East Bay with his family.

In this episode, you will learn

• How do browser based disruptions affect your ad retargeting and showing relevant ads to the right audience
• Ways that an ecommerce company can get around these issues and build their own first party data sets
• Other forms of ecommerce marketing and advertising that are not reliant on browser tracking and cookies
• Examples of some ecommerce businesses that have created data-sharing partnerships to get around the changing browser technologies

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Shashwat Singh runs Linx Digital Agency, an agency that has generated over $30 million in revenue for their clients with YouTube Advertising. Shashwat has worked with clients like Prodigy Game, Kinobody, Amazing Selling Machine and more. With multi-7 figures under ad spend management, Shashwat’s agency is one of the leading YouTube ad agencies in the game.

In this episode, you will learn

• What are the different ad options available on YouTube
• How does a brand get started with YouTube advertising and what are suggestions on well performing ad types
• What are some tools and resources that are needed to make all these things happen
• Examples of businesses that have successfully utilized YouTube ads and have achieved success

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

JK Beaton, co-founder of China Product Pros, shares insights on product sourcing from China. He emphasizes the importance of working directly with factories rather than trade companies to ensure consistent quality and lower costs. JK also advises brands to negotiate with factories and ask questions to understand the challenges and find solutions. He highlights the risk of products being held ransom at port and recommends filing a trademark in China to prevent this. JK discusses the significance of on-site visits and inspections to maintain quality control. He also mentions emerging trends such as factories moving towards automation.

Key Episode Takeaways:

• Work directly with factories to ensure consistent quality and lower costs
• Negotiate with factories and ask questions to understand challenges and find solutions
• File a trademark in China to prevent products from being held ransom at port
• Conduct on-site visits and inspections to maintain quality control
• Be aware of emerging trends, such as factories moving towards automation

If you feel JK Beaton and his team at China Product Pros can help you, you may visit:
https://www.chinaproductpros.com 

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Aleksandra Korczynska is the CMO @ GetResponse which is a Powerful and simplified tool to send emails, create pages, and automate your marketing. Aleksandra is a Data-driven marketer with vast experience in the Tech industry and has mostly been focused on SaaS & ecommerce companies.

In this episode, you will learn

• Why marketing automation is essential for the growth of an ecommerce business
• Tactics to increase the ROI of marketing campaigns without increasing the marketing budget
• The tools that can be used to implement successful marketing automation and some key features that should be utilized
• Examples of businesses that have successfully increased the ROI of their marketing campaigns

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com 

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. 

Thanks for listening. Be sure to subscribe and leave a review.

Kenneth Gray is the founder of Grayt Media. Kenneth and his team are passionate about helping businesses find their one-of-a-kind message. He is here today to provide some insights on how to create unique, creative strategies that produce effective results to help scale revenues, boost brand awareness, and enhance the user experience while getting the highest ROI. Kenny’s ability to be able to utilize Facebook (and other social media channels) has been proven to scale 

eCommerce businesses and Shopify stores alike.

In this episode, you will learn

• Is advertising on Facebook and TikTok right for every eCommerce brand
• What types of Facebook and TikTok ads are the most successful
• Ways to select the right messaging for a Facebook and TikTok ad campaign
• Examples of businesses that have been really successful advertising on Facebook and TikTok

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

James has been immersed in the publishing industry for over 20 years and brings a wealth of experience and expertise to the SellerRocket team. Listeners will benefit from his perspective on the evolution of e-com from a publisher perspective. Small, medium and large sized Amazon sellers will gain insight on how to best work with publishers to drive sales and maximize ROI.

In this episode, you will learn

• What are some alternative promotional options for ecommerce sellers that are alternative to affiliate programs, link swaps and Traditional PR for sellers
• How do you define e-com PR and what makes it different from regular PR
• How can an ecommerce business become a part of and leverage the editorial recommendation channels on Amazon and other marketplaces
• Examples of businesses that have successfully launched e-com PR campaigns

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Gen is co-Founder of Prehook, a leading quiz platform for Shopify merchants. Gen has been in eCommerce for 10+ years, with the last 7 years in eCommerce SaaS. Prior to Prehook, Gen was part of the founding team and VP of Marketing at Jungle Scout, the leading software for Amazon sellers. Prehook helps hundreds of high-growth Shopify merchants sell more, accelerate list growth, and capture zero-party data with quizzes. Gen also hosts the eCommerce marketing podcast Cart Overflow, where he shares what the best brand operators, agencies, and tech platforms are doing to grow their eCommerce revenues.

In this episode, you will learn

• Why personalization will be the key differentiator for successful eCommerce marketing
• Methods for gathering the right data to personalize
• The top ways to personalize and how can these ways help you stand out
• Examples of some ecommerce brands that have utilized effective personalization to achieve higher engagement and growth

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Shaival Mehta is the owner of Delesign, a flat rate unlimited graphic design service. We work with agencies, marketing teams and e-commerce businesses to help them create all sorts of content from infographics to animation videos, social media content, logos. Pretty much anything you can describe, we can create.  He also has experience running other businesses such as Molecular Apps on Shopify which effectively is used to build apps for Shopify merchants. His overall strategy is to effectively help e-commerce businesses focus on their core competency and leave the rest to us.

In this episode, you will learn

• Why branding more important these days for growing an ecommerce business
• Some methods of using distinctive graphic design work for doing branding for your ecommerce business
• Specific rules of thumb that an ecommerce business should follow to have success in branding across social media platforms
• Examples of some ecommerce brands that have utilized effective branding to achieve growth

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Jared is the co-founder of SkinCarebyAlana - which is one of the largest online retailers of organic and all natural skin care products. He started the company with his wife and is responsible for over 30 million dollars in product sales.  Jared is also the eCommerce consultant for the notorious Neil Patel and founder of BeefySites, which is focused on helping e-commerce founders scale up their businesses.

In this episode, you will learn 

• Things that a small businesses should have in place if they want to scale to tens of millions in revenue
• What a small businesses staff / employee base look like if they want to reach the tens of millions of revenue goal
• The timetable that a business should set for achieving massive growth
• Examples of businesses that have successfully scaled to tens of millions in revenue 

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com 

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen: 

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. 

Thanks for listening. Be sure to subscribe and leave a review.

For over 15 years, Jude Charles has been producing documentaries for purpose-driven entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs.

Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find the compelling stories that no one else knows, and then leverage those stories to grow your business.Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage. 

In this episode, you will learn 

• Ways to approach and encourage clients to provide testimonials and stories about their use of your product
• When looking through submitted testimonials and client stories, what are some main things that I should highlight
• Tools and resources that a business can use to gather testimonials and client resources
• Examples of some ecommerce businesses that have done a good job profiling their own stories, client stories and testimonials using video 

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com 

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Today's guest is Kathleen who is the SVP of Marketing at Tradeswell, where she's on a mission to empower a new generation of digital-first marketplace brands. Prior to joining Tradeswell, she led marketing at several VC-backed B2B SaaS businesses in the ecommerce and cybersecurity spaces, and was the founder and CEO of a digital marketing agency where she advised hundreds of companies on go-to-market and digital marketing strategies. Outside of work, Kathleen is the host of the long running Inbound Success Podcast, which features interviews with top performing marketers, and was named one of the Top 50 B2B Marketing Influencers of 2021 by TopRank. 

In this episode, you will learn 

• What internal things need to be in alignment before launching your paid ad campaigns
• How exactly does data unification and speed result in profitable growth from paid ads
• How does an ecommerce brand determine what paid ad platforms will be right for their business
• Examples of businesses that have launched successful paid ad campaigns and the things they did to become successful 

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com 

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen: 

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Today's guest is Evan Padgett is an ecommerce and subscription commerce executive with 20 years of experience. As a COO of Stealth Venture Labs, an e-commerce marketing firm, he works with brands like Crocs, HelloFresh, Factor 75, and MUD\WTR.

In this episode, you will learn

• If subscription commerce is right for any DTC ecommerce business
• The downsides to setting up a subscription commerce offering
• The things that need to be in place for a brand to effectively have a subscription commerce offering
• Examples of some ecommerce businesses that have a successful subscription commerce offerings

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Today's guest is Jon Lightfoot who is the Founder & CEO of Strategic SEO Solutions (SSS).

He has over 20 years of marketing experience in both brand-side and agency-side. Jon is an SEO expert with decades of experience in working with many SaaS brands, B2B enterprise firms, Fortune 500 and startups alike. He and his team are hands-on in managing their client’s on-site technical SEO, as well as offsite SEO, CRO, and overarching analytics. Additionally, Jon sits on the Customer Experience Advisory Board at the University of California Irvine. 

In this episode, you will learn

• How companies can safely build links that boost domain authority
• A few basic do’s and don'ts when it comes to link building
• How link building can be done by anyone on your team
• Examples of some ecommerce businesses that have done successful link building and the results they saw

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com 

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. 

Thanks for listening. Be sure to subscribe and leave a review.

In this episode of the e-commerce marketing podcast, Arlen Robinson interviews Kausambi Manjita, the Chief Product Officer at Mason. They discuss the future of AI in retail and e-commerce and how it can benefit businesses. Kausambi shares her insights on how AI technologies can help e-commerce businesses drive growth, increase personalization, and improve customer experience. She emphasizes the importance of understanding the specific needs and challenges of a business and finding AI solutions that can address those issues. Kausambi also highlights some interesting AI innovations in the beauty and personal care industry, such as skin tone finders and personalized cart challenges.

Key Episode Takeaways:

• AI technologies can help e-commerce businesses drive growth and increase personalization.
• Understanding the specific needs and challenges of a business is crucial when implementing AI solutions.
• AI innovations in the beauty and personal care industry, such as skin tone finders and personalized cart challenges, are improving customer experience.
• AI can augment and enhance the capabilities of sales teams in brick-and-mortar stores.
• Small e-commerce businesses should focus on the areas of their funnel that need improvement and evaluate AI solutions that can address those specific needs.

If you feel Kausambi and her team at Mason can help you, you may visit: https://www.getmason.io 

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Today's guest is Farzad Rashidi who is the lead innovator at Respona, the all-in-one digital PR and link-building software that combines personalization with productivity. He also runs the marketing efforts at Visme, where he helped the company gain over 12.5 million users and pass 2M monthly organic traffic. Since then, he’s been helping other companies achieve the same success via Respona.

In this episode, you will learn 

• Must they have content marketing and SEO strategies that all ecommerce brands should be doing
• Evergreen content and how it is created and promoted
• How does an ecommerce brand know what types of content will resonate with their customers and potential customers
• Examples of businesses that have launched successful evergreen content marketing strategies 

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com 

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen: 

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. 

Thanks for listening. Be sure to subscribe and leave a review.

Today's guest is David Perry who is the CEO of Carro, a new e-commerce partnership network used by over 30K Shopify brands.

GetCarro.com helps brands gain attention, sales, and new customers by partnering with other brands in the network. The goal is to keep users on your store, adding all the things they need directly into your cart. Carro provides all the other products they want that you don’t currently sell.

Sony PlayStation acquired Perry’s previous company Gaikai to establish leadership in the future of streaming video games from the cloud. This service is called PlayStation Now.

In this episode, you will learn

• What is the main difference between an influencer that recommends products to one that is a direct seller of your brand
• When looking for influencers to be direct sellers what type of incentive do you need to offer them
• What types of promotional materials and resources do you need to provide influencers that are direct sellers
• Examples of businesses that are currently actively using influencers as direct sellers

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Today's guest is Dustin Howes who is an affiliate program growth consultant that has helped dozens of businesses to 10x their affiliate program revenue. He also provides an extensive library of affiliate program growth tips and consultations at his website dustinhowes.com.

In this episode, you will learn

• What are the key things that need to be in place when considering setting up an affiliate program
• How to recruit and retain the top affiliates in your industry
• When looking to improve your SEO, why content partner recruitment is so important
• Examples of businesses that have launched and are currently running successful affiliate programs

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Today's guest is Kirk Nugent Expert live stream coach and accomplished content creator, Kirk has reinvented how small businesses, entrepreneurs, and faith-based entities reach the world. Whether he is engaged in one-on-one training to help those who seek to grow their business or he’s captivating audiences through Amazon and CNN with his expertise as a product ambassador, Kirk’s goal is to help organizations leverage innovation. As the host and producer of the show “How it All Werks,” he believes that corporations, no matter their size, should “stop selling, start streaming, and let the clients come to you! 

In this episode, you will learn

• How does an ecommerce business determine what to talk about and what to show in a live video stream
• How can a live video stream be used to increase website traffic and sales
• The tools and resources that are recommended for implementing a live video broadcast
• Examples of businesses that have done successful live videos 

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Today's guest is Valentin Radu who is the Founder and CEO of Omniconvert, a growth enabler for mid-size DTC ecommerce and retail companies looking to increase customer lifetime value and decrease customer acquisition costs. 

He is a prolific speaker and a CVO (Customer Value Optimization) evangelist across various stages.

A father, husband, and pet parent, Valentin is also the Founder and Instructor at CVO Academy, where he coaches and teaches ecommerce businesses how to scale their brands profitably and sustainably.

In this episode, you will learn

• What exactly is First and zero party data
• How this data can be used to improve customer lifetime
• Additional ways to increase the value of each customer
• Examples of some ecommerce businesses that have improved their customer lifetime value

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com 

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Today's guest is Onn Manelson who is a serial entrepreneur and the founder of RevenueWize, an AI-based Amazon advertising platform. Prior to RevenueWize Onn founded MarketYze, a leading retail price optimization  solution working with leading retailers such as Best Buy, Staples, eBay, Sears which was acquired by Revionics. He currently focuses on helping brands and agencies maximize their potential with Amazon advertising in a simple yet powerful way.

In this episode, you will learn

• What are all the promotional options available on Amazon and other popular marketplaces
• The recommended tools and resources that a brand can use to manage promotion across these platforms as well as on their own websites
• Other marketplaces that are starting to pick up more sales and traffic that a brand should consider
• Examples of businesses that successfully promote on Amazon and other marketplaces and what specific things they have done to be successful

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com 

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Today's guest is Michael Lisovetsky who is the co-founder of JUICE, an integrated digital marketing agency. Lisovetsky started his first company at the age of 14, and has since founded, advised, and sold various businesses. He applies that first-hand experience to his work at JUICE, helping to build and grow brands through efficient campaigns that drive results. 

Prior to founding JUICE, Lisovetsky was the Director of Growth at Common, the leading co-living company, and former founder of Skylight, a Tinder for apartments. He raised $500k in funding for Skylight from Tim Draper (investor in SpaceX, Tesla, Hotmail), Marc Benioff (Founder & CEO, Salesforce), and Great Oaks VC. Skylight was acquired by Common in 2017. Lisovetsky also holds a BS in finance from NYU Stern and is one of the general partners of Magic Fund, a VC firm dedicated to founders backing founders.

In this episode, you will learn

• How an ecommerce brand knows what paid campaigns are right for them and what social media platforms to target
• The do’s and don'ts when it comes to creating profitable Paid Ad campaigns
• The tools and resources that can help an ecommerce business successfully manage their paid ads
• Examples of businesses that you are familiar with that have successfully set up and managed revenue generating paid ad campaigns

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com 

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

With the ever-growing popularity of WhatsApp, many businesses are using it as an excellent way to engage with current and potential customers. In this episode, Cesar Martin from chatwith.io enlightens us with crucial strategies to tie into this growing global marketplace.

Marketing Strategies and Topics Covered in this Episode:

• What is retargeting and why is it so important today
• Recommended retargeting strategies that a business should follow
• The tools and resources that can be used to help with retargeting strategies
• The key performance indicators that should be monitored to measure the effectiveness of retargeting

Marketing Strategies and Topics Covered in this Episode:

• Why site performance so important when it comes to reaching more customers and generating more website traffic and sales
• The first step an ecommerce business should take when assessing their site performance and the benchmarks that should be measured against
• The specific strategy that should be followed when looking to improve site performance
• The tools and resources that can be used to improve an ecommerce sites performance

Praveen Narra, the founder and CEO of tech.us, shares insights on effectively using AI in e-commerce. He discusses his background, the value of AI, and the pitfalls to avoid. He also highlights the importance of customer satisfaction and offers a free consultation for e-commerce businesses.

Takeaways

• AI is a journey, not a destination, and requires specialized skills for effective implementation.
• Prioritize customer satisfaction and ROI when measuring the success of AI projects.
• Start small, test the waters, and invest in data infrastructure for successful AI implementation

If you feel Praveen and his team at Tech.us can help you, you may visit: 
https://www.tech.us 

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://youtube.com/@ecommercemarketingpodcast 

Let us know what you think by subscribing on social media:

Facebook: https://www.facebook.com/ecommercemarktingpodcast 
Twitter: https://x.com/emarketpodcast  
Instagram: https://www.instagram.com/emarketingpodcast 

You can also follow Arlen at:

Twitter: https://twitter.com/askarlen
Facebook: https://www.facebook.com/arlen.robinson.7 Instagram: https://www.instagram.com/arlenyohance/ 
LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Marketing Strategies and Topics Covered in this Episode:

• Customer retention vs. customer winback strategies
• The main aspects of SEO that an ecommerce business should focus on
• Specific SEO strategies that should be used specifically to drive growth
• Examples of businesses that have implemented successful SEO growth strategies

Marketing Strategies and Topics Covered in this Episode:

• What are micro-influencers?
• Why focussing on micro-influencers a sweet spot rather than trying to focus on any influencer
• Lessons learned from mistakes made while growing a brand and actionable strategies that were learned that are still relevant today.
• Examples of businesses that have been successful with micro-influencer marketing

Marketing Strategies and Topics Covered in this Episode:

• What exactly is AMP email?
• How ecommerce businesses can use AMP emails to improve the engagement with their customers and prospective customers.
• The specific tools and resources that are required to set up and manage AMP email campaigns
• Businesses that have been successful with AMP emails

Marketing Strategies and Topics Covered in this Episode:

• Why quizzes are more effective for email list building rather than traditional pop ups
• The Klaviyo nucleus approach
• Why email marketing is the brain for all marketing channels
• Examples of businesses that have been successful using quizzes and the Klaviyo Nucleus approach 

Marketing Strategies and Topics Covered in this Episode:

• How does an ecommerce business get started with Influencer marketing
• How does an ecommerce business select the right influencer for them?
• How to determine the correct incentive to offer influencers to promote your brand
• Examples of businesses that have launched successful influencer marketing campaigns 
• Tools and resources that can be used to launch and manage an influencer marketing campaign

Marketing Strategies and Topics Covered in this Episode:

• Ways in which you can empower your customers to create your product for you
• Why it is so important that your product  / service creation is a collaborative process between you and your customers and prospective customers
• The tools and resources that are needed for getting feedback from customers and tracking their responses
• Examples of businesses that have worked with their customers to create awesome products and services

Marketing Strategies and Topics Covered in this Episode:

• The most important accounting tasks for eCommerce businesses
• The tools/resources needed to accomplish these accounting tasks
• The challenges and success factors of eCommerce development in our current third millennium era
• Businesses that have done a great job managing their accounting tasks for eCommerce and the specific things have they done

Marketing Strategies and Topics Covered in this Episode:

• The different types of Google Ads that are available for ecommerce stores?
• How a brand determines which type of ad is best for their brand
• The rule of thumb when it comes to coming up with a cost per click amount and budget
• Examples of businesses that have been successful with Google Ads and what specifically have they done

Marketing Strategies and Topics Covered in this Episode:

• What is customer retention and how does it differ from winback strategy
• What are the different customer retention strategies
• How do you measure the success of customer retention strategies
• The do’s and don’ts of customer retention

Marketing Strategies and Topics Covered in this Episode:

• Why exactly is Evergreen Marketing
• What are the benefits of Evergreen Marketing
• What specific marketing efforts can you implement for evergreen marketing
• Businesses that have been successful with evergreen marketing and the specific things they have done to be successful

Brittany Brewer, a senior account executive at FreeUp, discusses the benefits and challenges of building a global team for e-commerce businesses. She shares how FreeUp was created to address the need for reliable freelancers in the e-commerce space and offers tips on effectively delegating tasks to a global team. Brittany emphasizes the importance of documenting tasks, establishing clear communication protocols, and creating an action plan for utilizing freed-up time. She also highlights the significance of regular meetings and open communication between clients and freelancers. Managing a global team requires clear lines of communication and consideration for different time zones and cultures. It is important to find the best lines of communication that your team is already comfortable with. Tools like Slack, Loom, Zoom, and Google Meet can facilitate effective communication. When working with international freelancers, it can be beneficial to delegate tasks that can be completed while you sleep. It is also important to establish clear communication preferences and use tools like WhatsApp or other communication platforms that work best for both parties. Additionally, using technologies like Time Doctor for productivity management and LastPass for secure password sharing can enhance team efficiency and security.

Key Episode Takeaways:

• Building a global team can help e-commerce businesses scale and free up time for big picture tasks.
• Documenting tasks and creating clear communication protocols are essential for effective delegation.
• Regular meetings and open communication between clients and freelancers are crucial for project success.
• Utilize available tools like screen recorders to create standard operating procedures and provide resources for freelancers. Clear lines of communication are essential when managing a global team.
• Consider different time zones and cultures when working with international freelancers.
• Use tools like Slack, Loom, Zoom, and Google Meet for effective communication.
• Delegate tasks that can be completed while you sleep to maximize productivity.
• Establish clear communication preferences and use platforms like WhatsApp that work best for both parties.
• Utilize technologies like Time Doctor for productivity management and LastPass for secure password sharing.

If you feel Brittany and her team at FreeUp can help you, you may visit: https://www.freeup.net 

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Marketing Strategies and Topics Covered in this Episode:

• Why exactly is Conversational SMS Marketing
• How to implement a strategy to recover abandoned carts in real time with customers using SMS marketing
• Other types of conversations that ecommerce businesses can have with their customers using SMS without being overly aggressive
• Businesses that have been successful with conversational SMS marketing and the specific things they have done to be successful

Marketing Strategies and Topics Covered in this Episode:

• What is word-of-mouth marketing and what are the latest practices and tactics to help promote businesses
• What are the key metrics when measuring success of a word-of-mouth marketing campaign
• What are the advantages/disadvantages of word of mouth marketing vs other types of marketing
• Companies that have been successful with word-of-mouth marketing

Marketing Strategies and Topics Covered in this Episode:

• What is Amazon Pay-Per-Click
• The different Amazon pay per click ad types and which ones are right for you
• How to increase visibility and sales
• Examples of businesses that have been successful with their Amazon Pay-Per-Click